Write a handout/transcript for me, i need to read them when i go for the presentation. Length should

Write a handout/transcript for me, i need to read them when i go for the presentation. Length should be around 5 mins. AND YOU CAN PICK A TOPIC FOR ME thru the attachments. 

Name: /100

Comm 144 – Persuasive Speech Grading Rubric

The persuasive speech must be between 5 to 6 minutes. Finishing the speech over time limit will

result in point deductions (2pts every five seconds), so please prepare accordingly. Must cite 5

credible sources (publisher and date of publication). Speeches will be evaluated based on the

degree to which the following requirements are satisfied.

Traditional Persuasion Structure

Intro (10 points)

• Offers captivating attention-getting-device (AGD) or hook

• Connects hook to the topic and clearly introduces/defines the problem

• Identities the significance of problem with credibility (i.e., citations/sources)

• Offers clear thesis statement (i.e., takes a position/side on the problem)

• Provides preview/roadmap (i.e., foreshadows the main sections of the speech)

Body (60 points)

• Uses signposts (i.e., “first,” “second,” etc.) to introduce effects, causes, solutions

• BP1 supported with credible evidence

• Uses clear transition statements between main speech sections

• BP2 supported with credible evidence

• Causes are directly tied to effects

• BP3 supported with credible evidence

• Solutions are directly tied to causes/effects

• Concrete/clear steps provided for solution enactment

• Solutions are thoughtful and feasible for topic

Conclusion (10 points)

• Offers review statement (i.e., reviews the main sections of the speech)

• Highlights importance of speech (i.e., ties implications of speech to audience)

• Concludes with memorable statement (i.e., connects back to introductory hook)

Delivery (20 points)

• Truly “extemporaneous” speaking (i.e., not reading off a script)

• Avoids nervous mannerisms (i.e., playing with clothing, hair, face, etc.)

• Uses intense, animated language

• Varies speech pace/rate (i.e., not the same speaking pace the whole time)

• Projects or speaks loudly (i.e., farthest person in the room can hear with ease)

• Sounds well-rehearsed (i.e., communicative fluidity)

• Enthusiasm about topic

• Makes eye contact for 70% of speech

• Physical composure (i.e., avoids moving side-to-side or up-and-down w/o purpose)

• Reactivity to distractions (i.e., works through unforeseeable contextual issues)

• Satisfies time requirement

Extra Credit (5 points)

• Correctly applies the speaker’s triangle

Name: /100

Monroe’s Motivated Sequence

Attention (10 points)

• Offers captivating attention-getting-device (AGD) or hook

• Connects hook to the topic and clearly introduces/defines the problem

• Identities the significance of problem with credibility (i.e., citations/sources)

• Relates the problem to the audience with evidence/examples

• Does NOT preview/roadmap

Need (10 points)

• Uses signposts (i.e., “first,” “second,” etc.) to clearly outline the needs

• Explicitly states unfulfilled needs of audience/effects of problem

• Points supported with credible evidence

• Does NOT reveal the solutions

Satisfaction (40 points)

• Clearly explains what the solution is and how it works

• Solution clearly ties to the unfulfilled needs identified previously

• Overcomes objections/counterarguments against proposed solutions

• Points supported with credible evidence

• Does NOT reveal steps for solutions

Visualization (10 points)

• Starts section with “Imagine a world in which…”

• Descriptions are concrete, vivid, and/or personal

Action (10 points)

• Steps to enacting solutions are specific, easy, and concrete

• Concludes with memorable statement (i.e., connects back to introductory hook)

Delivery (20 points)

• Truly “extemporaneous” speaking (i.e., not reading off a script)

• Avoids nervous mannerisms (i.e., playing with clothing, hair, face, etc.)

• Uses intense, animated language

• Varies speech pace/rate (i.e., strategically speeds-up or slows-down for emphasis)

• Projects or speaks loudly (i.e., farthest person in the room can hear with ease)

• Sounds well-rehearsed (i.e., communicative fluidity)

• Enthusiasm about topic

• Makes eye contact for 70% of speech

• Physical composure (i.e., avoids moving side-to-side or up-and-down w/o purpose)

• Reactivity to distractions (i.e., works through unforeseeable contextual issues)

• Satisfies time requirement

Extra Credit (5 points)

• Correctly applies the speaker’s triangle

Topic Selection &
Intro to Persuasion

Abdullah Salehuddin

PhD Student

Today’s Agenda

What’s Persuasion?

Aristotelian Philosophy

Persuasion Structures

01

02

03

Topic must be an unresolved societal/environmental problem

Topic should be specific

Must provide creative solutions to reduce negative effects of the problem

Topic Selection

Pollution

What kind of pollution?

Plastic, gas, etc.

Where is the pollution?

On land or oceanic?

Which geographic area?

US? Where in US?

Cause of pollution?

Mass factory production? Human activity?

Specific Topic

Oceanic plastic pollution caused by human activity in US

Specific Topic

Oceanic plastic pollution caused by human activity in US

Think, Pair, Share!

Get into groups of three

Identify 3 social issues you’re passionate about

Provide feedback to each other

Focus on which topic would be most compelling/appropriate for this class

What is Persuasion?

01

Persuasion

Persuasion – attempt to influence change in someone’s attitudes, values, beliefs, or actions

Attitude – an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive

Value – an individual’s perception of the usefulness, importance, or worth of something

Belief – predisposition (or position) that an individual holds as true or false

core (i.e., developed overtime) vs dispositional (i.e., judgmental)

Actions – an individual’s enacted behaviors, typically influenced by attitudes, values, or beliefs

Online conversations around heated topics like politics

How do advertisers

Why Does Persuasion Matter?

Become better at persuading others

Become better consumers of information

Become better at understanding what happens around us in the world

-manipulation

-coercion

-epistemic distortion

Online conversations around heated topics like politics

How do advertisers

Aristotelian Philosophy

02

Model of Persuasion

Aristotle – argued that one may effectively persuade an audience using (1) logos, (2) pathos, and (3) ethos

Online conversations around heated topics like politics

How do advertisers

Logos, Pathos, & Ethos

LOGOS

PATHOS

ETHOS

Greek word for “character”

Tied to ethics (right vs wrong)

Tied to credibility of evidence

Citing sources in speech

Greek word for “word” or “expressed inward thought”

“reasoned discourse”

theory, methods, data/stats, etc.

Conviction through logical connection(s) of evidence

Greek word for “suffering” or “experience”

Tied to emotions (both positive and negative)

Meant to have a vicarious purpose (on audiences)

Appeals to fear, empathy, sadness, concern

Online conversations around heated topics like politics

How do advertisers

Logos, Pathos, & Ethos

LOGOS

PATHOS

ETHOS

Online conversations around heated topics like politics

How do advertisers

What is something you are looking forward to?

Persuasion
Structures

03

Traditional Structures:
Problem-Cause-Solution

Intro

Conclusion

Solutions

Causes

Problems

Online conversations around heated topics like politics

How do advertisers

Traditional Structures:
Cause-Effect-Solution

Intro

(longer)

Conclusion

Solutions

Effects

Causes

Online conversations around heated topics like politics

How do advertisers

Contemporary Structure:
Monroe’s Motivated Sequence

Traditional Structure

Step 1: Intro

(1) Hook (attention-getting-device or AGD)

-quotation, stats, story, etc.

-use a story, but then connect to stats

(2) Introduce/connect topic

-offer definition/explanation of issue

(3) Identify significance of problem

-explain why the problem matters

-who or what does the problem affect?

(4) Thesis statement

-clearly state your argument (or position and the change you intend to see)

(5) Roadmap/preview statement

-list main points of the speech

Example:

(1) “In 2019, a whale was found dead on the shores of Philippines. Cause of death? 88 pounds of plastic in its stomach, according to NPR, in March of 2019.”

(2) “Oceanic plastic pollution, as defined by the International Union for Conservation of Nature (or IUCN) in 2024, is an environmental issue where plastic materials, such as bottles and grocery bags, pollute marine life, often caused by human activity.”

(3) “The aforementioned source furthers that plastic pollution kills marine species and threatens food safety and quality, detrimentally affect human health….” –provide stats here

(4) “Oceanic plastic pollution must be reduced to preserve marine life and enhance human health.”

(5) “Hi everyone, I am [insert name] and today I will examine the problems, causes, and solutions to oceanic plastic pollution.”

Oceanic Plastic Pollution

Online conversations around heated topics like politics

How do advertisers

Example:

(1) “There are two effects of oceanic plastic pollution: depletion of marine life and threats to food safety. First, oceanic plastic pollution destroys marine life.”

(2) “According to the Guardian in 2017, for example, scientific studies reveal that marine species often confuse plastic materials for prey.” –continue explaining why this is problematic

(3) “Second, oceanic plastic pollution threatens food safety, detrimentally affecting human health.”

(4) “A 2017 study by researchers at Plymouth University shows that fish eaten by humans have been found to contain plastic.” –continue unpacking the negative consequences

(5) “Now that we’ve fished out the effects of oceanic plastic pollution, let’s dive into its causes.”

Step 2: Problems (BP1)

(1) Identify first effect of problem

-does the issue effect people, groups, environment, etc.? How?

(2) Provide evidence to support that the effects are substantial

-use ethos and pathos

-what are the experiences like? How do people feel?

(3) Identify second effect of problem

(4) Provide evidence to support that the effects are substantial

(5) Transition statement

-explain the point you just covered, and which point you will cover next

Oceanic Plastic Pollution

Traditional Structure

Online conversations around heated topics like politics

How do advertisers

Step 3: Causes (BP2)

(1) Explain the cause for first effect

-use logos to establish association

-must be supported by research

(2) Provide evidence of the first cause

-use ethos + logos

(3) Explain the cause of the second effect

(4) Provide evidence for the second cause

(5) Transition statement

Example:

(1) “First, the depletion of marine life is caused by mass plastic production and irresponsible human activity tied to recycling.”

(2) “The IUCN in 2024 unraveled that of the 400 million tons of plastic mass produced annually, 14 million tons of plastic end up in the ocean and constitute 80% of all marine debris.” –explain how irresponsible human activity contributes to this issue

(3) “”Second, plastic pollution threatens human life because…”

(4) –offer evidence of poor regulatory practices

(5) “After identifying the wave of causes, let’s control this tide with some solutions.”

Oceanic Plastic Pollution

Traditional Structure

Online conversations around heated topics like politics

How do advertisers

Step 4: Solutions (BP3)

(1) Propose first solution tied to first cause & effect

-explain in-depth what solution entails

(2) Provide evidence to show that the solution will work (or has already worked)

-case studies, empirical evidence, testimonies from large samples, existing interventions

(3) Propose second solution tied to second cause & effect

(4) Provide evidence to show that the solution will work (or has already worked)

(5) Lay out specific steps the audience can take

-signing petitions? QR code with resources?

Example:

(1) “First, a solution to ameliorate the depletion of marine life is to take responsible action as humans. Although we cannot control mass production of plastic, we certainly can choose not to use plastic or use plastic responsibly.”

(2) Provide evidence here showing that recycling has worked in various geographic regions

(3) “Second, a solution to reverse threats to human health is…”

(4) Provide evidence for effectiveness of solution

(5) –provide creative ways to ensure that people (i) will recycle (don’t repeat what others have argued for in the past already) and (ii) take action to increase regulation

Oceanic Plastic Pollution

Traditional Structure

Online conversations around heated topics like politics

How do advertisers

Step 5: Conclusion

(1) Review statement

-restate the preview statement from the intro

(2) Significance statement

Describe what you accomplished in this speech and why it matters (to people, groups, and/or environment)

(3) Memorable concluding statement

-connect back to your intro hook

-leave the audience wanting more

Did you start w/ a question? Answer it now

Did you start w/ a story? Give us the ending

Did you start w/ quotation? Offer an interpretation

Example:

“So today, we analyzed the problems, causes, and solutions associated with oceanic plastic pollution.”

(2) “In this analysis, we learned that combatting oceanic plastic pollution can not only preserve marine life, but also improve human health.”

(3) “By responsibly doing our part to avoid using plastic, recycling when using plastic, and advocating for more regulations, we can ensure that whales and other marine life will thrive in the ocean without plastic in their stomach.”

Oceanic Plastic Pollution

Traditional Structure

Online conversations around heated topics like politics

How do advertisers

Thank You!

*Feel free to e-mail me

*Talk after lectures

*Attend office hours on Mondays

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Welcome Back Comm 130!

Today’s Schedule:

Intro to and Application of Monroe’s Motivated Sequence

The difference between persuasive and informative speaking is…

Monroe’s Motivated Sequence (MMS)

What is the purpose of MMS?

The Purpose of MMS

As a speaker:

Introduce a problem in society

Generate curiosity about the issue

Demonstrate need for solutions

Provide actual solutions

Visual a world with your proposed solutions

Persuade an audience to take action

As an audience:

Feel miserable/concerned initially

Feel encouraged to take action

Feelings should fluctuate from bad to good overtime

Monroe’s Motivated Sequence (MMS)

What are the five essential steps of MMS?

Five-Steps:

1. Attention – introduce problem

2. Need – identify unfulfilled needs caused by problem

3. Satisfaction – provide a solution to fix the problem

4. Visualization – help audience imagine a world w/ or w/o solutions

5. Action – provide steps to take action

1. Attention

Use an attention-getting-device

narratives of others

personal stories

relevant quotations

impactful statistics

relevant questions

Introduce problem

DO NOT PREVIEW OR GIVE ROADMAP

Step 1:

An Irish proverb states, “A good laugh and a long sleep are the best cures in the doctor’s book.”

Unfortunately, many people are still seeking this cure.

In fact, since 1985, according to the CDC in 2017, the percentage of adults getting less than six hours of sleep each night has increased by 31%. In addition, 97% of teens get less than the recommended amount of sleep per night and roughly 20% of Americans have sleep disorders.

2. Need

Highlight the effects of your problem

How does your problem impact people?

For example, lack of sleep impacts one’s:

Mental state (e.g., alertness, awareness, etc.)

Physical state (e.g., decreased body weight)

Physiological state (e.g., lethargy)

DO NOT REVEAL SOLUTION

Step 2:

Sleep is an essential human need required for optimal functioning.

Dr. Patrick Finan, a Johns Hopkins sleep researcher, explains in 2020 that lack of sleep is a health issue that deserves your attention and your doctor’s help. He further explained that not getting enough sleep can affect your mood, memory, and health in far-reaching and surprising ways that one could ever imagine.

For example, sleep deprivation increases the likelihood of high blood pressure and decreases activity in the immune system, which is not only detrimental to one’s health, but also productivity levels.

3. Satisfaction (Solution)

TELL US THE SOLUTIONS

Explain how these solutions work

Relate solution back to needs

Support points with evidence/research

Overcome any objections/counterarguments

“While opponents to my view might say _____, this is not necessarily warranted because _____”

DO NOT PROVIDE STEPS TO TAKE ACTIONS

4. Visualization (life with or without proposed solutions)

Describe a world with or without your solutions

Convince audience that your solution WILL fix the problem

Make this envisioned world personal and relatable to audience

To avoid losing points, begin this section with:

“Imagine a world in which…”

DO NOT REVEAL STEPS TO ACTION YET

5. Action

Specify what the steps are

Explain how audience can take the steps

The more details you provide:

the more credible you are as a speaker

the more likely your audience will take steps

– Sign-ups for persuasive speaking available tomorrow at 5pm

– Lookout for an email tonight or tomorrow for details

– If you added the class late, you must complete quiz #1 by this Sunday (4/14)

– Quiz #2 opens Friday (4/12) at 5pm and closes Sunday (4/14) by midnight

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AUSTIN J. FREELEY
Late, John Carroll University

DAVID L. STEINBERG
University of Miami

Argumentation and Debate

Critical Thinking for Reasoned
Decision Making

TWELFTH ED IT ION

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Argumentation and Debate:
Critical Thinking for Reasoned
Decision Making, Twelfth
Edition
Austin J. Freeley, Late
David L. Steinberg

To Dr. Austin J. Freeley and Trudy.
David L. Steinberg

Brief Contents

Chapter 1 Critical Thinking 1

Chapter 2 Applied and Academic Debate 19

Chapter 3 Stating the Controversy 43

Chapter 4 Analyzing the Controversy 60

Chapter 5 Exploring the Controversy 86

Chapter 6 Evidence 105

Chapter 7 Tests of Evidence 126

Chapter 8 The Structure of Reasoning 152

Chapter 9 Types of Reasoning 169

Chapter 10 Obstacles to Clear Thinking 188

Chapter 11 Requirements of the Case 204

Chapter 12 Building the Affirmative Case 214

Chapter 13 Building the Negative Case 235

Chapter 14 Refutation 261

iv

Chapter 15 Presenting the Case: Composition 280

Chapter 16 Presenting the Case: Delivery 300

Chapter 17 Evaluating the Debate 314

Chapter 18 Academic Debate Formats and Cross-
Examination 332

Chapter 19 Applied Parliamentary Debate 356

BR I E F CONTENTS v

Contents

PREFACE xi

Chapter 1 Critical Thinking 1

I. Debate 6

II. Individual Decisions 9

III. Group Discussion 11

IV. Persuasion 12

V. Propaganda 13

VI. Coercion 14

VII. Combination of Methods 15

VIII. Ethical Decision Making 16

Exercises 17

Chapter 2 Applied and Academic Debate 19

I. Applied Debate 20

II. Academic Debate 24

III. Ethical Standards for Debate 38

Exercises 41

Chapter 3 Stating the Controversy 43

I. Defining the Controversy 45

II. Phrasing the Debate Proposition 45

III. Presumption and Burden of Proof 48

vi

IV. Types of Debate Propositions 55

Exercises 58

Chapter 4 Analyzing the Controversy 60

I. The Importance of Defining Terms 61

II. Methods of Defining Terms 63

III. Issues 72

Exercises 84

Chapter 5 Exploring the Controversy 86

I. Brainstorming for Ideas 87

II. Locating Materials 88

III. Reading with a Purpose 98

IV. Reading Critically 99

V. Recording Materials 99

VI. Organizing Materials 102

Exercises 104

Chapter 6 Evidence 105

I. Sources of Evidence 108

II. Types of Evidence 112

III. The Probative Force of Evidence 122

Exercises 125

Chapter 7 Tests of Evidence 126

I. Uses of Tests of Evidence 126

II. Tests of Credible Evidence 129

III. Tests of Audience Acceptability 145

Exercises 150

Chapter 8 The Structure of Reasoning 152

I. The Classical Structures 152

II. The Elements of Any Argument 163

III. Extending the Elements of An Argument 167

Exercises 168

Chapter 9 Types of Reasoning 169

I. The Degree of Cogency 169

II. Tests of Reasoning and Their Uses 173

CONTENTS vii

III. General Tests of Reasoning 174

IV. Types of Reasoning and Tests for Each Type 174

Exercises 187

Chapter 10 Obstacles to Clear Thinking 188

I. Fallacies of Evidence 190

II. Fallacies of Reasoning 191

III. Fallacies of Language 193

IV. Fallacies of Pseudoarguments 195

Exercises 202

Chapter 11 Requirements of the Case 204

I. Requirement to Present a Prima Facie Case 205

II. General Case Requirements 207

Exercises 212

Chapter 12 Building the Affirmative Case 214

I. Objectives of the Affirmative Case 216

II. Proposition of Value Affirmative Cases 216

III. Proposition of Policy Affirmative Cases 219

IV. Building for Optimum Capability 231

V. Alternative Debate Approaches 233

Exercises 233

Chapter 13 Building the Negative Case 235

I. Objectives of the Negative Case 235

II. Proposition of Value Negative Cases 237

III. Proposition of Policy Negative Approaches 240

Exercises 260

Chapter 14 Refutation 261

I. Shifting the Burden of Rebuttal 261

II. Purpose and Place of Refutation 262

III. Preparing for Refutation 263

IV. Arranging Material for Refutation 265

V. Selecting Evidence and Reasoning 265

VI. The Structure of Refutation 271

VII. Methods of Refutation 278

Exercises 279

viii CONTENTS

Chapter 15 Presenting the Case: Composition 280

I . Analysis of the Audience 280

II. Written and Oral Styles 285

III. A Philosophy of Style 286

IV. Factors of Style in Speech Composition 287

V. Rhetorical Factors in Speech Composition 291

VI. Editing 298

Exercises 299

Chapter 16 Presenting the Case: Delivery 300

I. Methods of Delivery 300

II. Steps to Good Delivery 305

III. Nonverbal Communication 306

IV. Special Considerations: Tournament Debate Delivery 311

Exercises 313

Chapter 17 Evaluating the Debate 314

I. Functions of the Judge 314

II. Judging Philosophies 320

III. Functions of the Ballot 329

IV. Special Ballots for Special Purposes 330

Exercises 331

Chapter 18 Academic Debate Formats and Cross-
Examination 332

I. Formats of Debate 332

II. The Audience 350

III. Adapting the Debate to Communications Media 352

Exercises 355

Chapter 19 Applied Parliamentary Debate 356

I . Sources of Parliamentary Debate Rules 357

II. The Order of Business 358

III. Presentation of Motions 359

IV. Precedence of Motions 360

V. Purposes of Motions 360

VI. Unanimous Consent 365

Exercises 365

CONTENTS ix

APPENDIX A: A PRESIDENTIAL DEBATE 368

APPENDIX B: NATIONAL CHAMPIONSHIP DEBATE 404

APPENDIX C: NATIONAL INTERCOLLEGIATE DEBATE

PROPOSITIONS (NDT) 458

APPENDIX D: NATIONAL INTERCOLLEGIATE DEBATE

PROPOSITIONS (CEDA) 469

APPENDIX E: DEBATE BIBLIOGRAPHY 475

APPENDIX F: GLOSSARY OF TERMS IN ARGUMENTATION AND

DEBATE 503

INDEX 513

x CONTENTS

Preface

Now more than ever, debate is popular. During the 2008 election cycle,
more than 40 televised debates involving the candidates for president and

vice president will help to inform the voting public about the policies and per-
sonalities of the competing debaters. Election campaigns at every level, from lo-
cal to national offices, routinely involve formal debates. The Urban Debate
League movement has expanded local public school participation in competitive
debate, and international efforts have encouraged the growth of debate around
the globe. Academic debate on campuses is vibrant, and students get in line to
take debate courses.

The twelfth edition of Argumentation and Debate continues the features that
have led to its wide use by “generations” of students for over 50 years, while
reflecting the newest trends and knowledge in the practice and study of argu-
mentation and debate. To that end, David L. Steinberg continues to build
upon the groundbreaking work of Austin J. Freeley, the author of the first nine
editions. Dr. Freeley passed away on January 14, 2005. His words form the foun-
dation of this book and the inspiration for its evolution. Although the funda-
mental nature of educational debate was established in classical times by
Aristotle, Protagoras, and the scholars who followed them through the ages, con-
temporary debate continues to change and evolve at an ever-increasing rate.
Along with many updates and revisions, this edition provides timely material on:

■ Concept Boxes (key concepts set aside in boxes in bulleted lists or key word
format)

■ Updated examples
■ References to new research about debate and argumentation
■ Addition of new and tested classroom exercises
■ Expanded discussion of ethical decision making
■ Description of the research process in the wired era

xi

■ Explanation of performance as argumentation
■ Updated presidential debate (2004) and expanded discussion of political de-

bates through the “YouTube” debates of 2007
■ Expanded links to debate resources
■ Expanded bibliography
■ “Flowcharts” identifying Speaker duties in Policy and Value Debate Formats

Most chapters provide a miniglossary of terms and conclude with a set of sug-
gested exercises designed to provide experiential learning of the chapter’s con-
cepts. Throughout the text many important materials are presented in insets
that we hope will prove helpful to the student.

This book is designed for all who seek to improve their critical thinking,
reasoned decision making, and advocacy skills. In particular this text is designed
for the undergraduate course in argumentation and debate. It is appropriate for
any course that empowers students as active citizens participating in the societal
demands of democracy.

Austin J. Freeley recorded his thanks to his professors, mentors, and friends
in the first edition of this book. The memory of their contributions is luminous
across the years.

David L. Steinberg would like to record his thanks to his debate mentors,
David Thomas, Norma Cook, Jim Brooks, Warren Decker, and Brenda Logue,
and his terrific assistant coaches for teaching him far more than he could teach
them. His sincere thanks go to each of them, including Dan Leyton, Dale Reed,
Ernie Quierido, David Cram-Helwich, Christopher Cooper, Nicole Colston,
Gavin Williams, Matt Grindy, Nicole Richter, Kenny McCaffrey, and Johnny
Prieur. Johnny’s work inspired and informed the updates on research and evi-
dence organization in Chapter 5.

He would also like to acknowledge his boys, Adam and John, who make
him very proud, and his supportive and caring wife, Victoria, with much love.

Steinberg is grateful to Dr. Freeley for giving him the opportunity to con-
tribute to this project and, thus, to be a small part of his tremendous legacy.

Thanks to all the wonderful people at Cengage who work hard to make this
book a reality, including Kimberly Gengler, Monica Eckman, Jessica Rasile, and
Smitha Pillai, who are exceptionally patient, professional, and understanding.

Finally, thanks to the many students we have taught and judged over the
years, and those who will carry the tradition into the future. They are our inspi-
ration, helping us refine our thinking and develop more cogent statements on
many matters, and have provided many of the examples found throughout this
text.

David L. Steinberg

xii PREFACE

1

Critical Thinking

After several days of intense debate, first the United States House of
Representatives and then the U.S. Senate voted to authorize President George

W. Bush to attack Iraq if Saddam Hussein refused to give up weapons of mass de-
struction as required by United Nations’s resolutions. Debate about a possible mili-
tary action against Iraq continued in various governmental bodies and in the public
for six months, until President Bush ordered an attack on Baghdad, beginning
Operation Iraqi Freedom, the military campaign against the Iraqi regime of Saddam
Hussein. He did so despite the unwillingness of the U.N. Security Council to sup-
port the military action, and in the face of significant international opposition.

Meanwhile, and perhaps equally difficult for the parties involved, a young cou-
ple deliberated over whether they should purchase a large home to accommodate
their growing family or should sacrifice living space to reside in an area with better
public schools; elsewhere a college sophomore reconsidered his major and a senior
her choice of law school, graduate school, or a job. Each of these situations called
for decisions to be made. Each decision maker worked hard to make well-reasoned
decisions.

Decision making is a thoughtful process of choosing among a variety of options
for acting or thinking. It requires that the decider make a choice. Life demands de-
cision making. We make countless individual decisions every day. To make some of
those decisions, we work hard to employ care and consideration; others seem to just
happen. Couples, families, groups of friends, and coworkers come together to make
choices, and decision-making bodies from committees to juries to the U.S. Congress
and the United Nations make decisions that impact us all. Every profession requires
effective and ethical decision making, as do our school, community, and social
organizations.

We all make many decisions every day. To refinance or sell one’s home, to buy
a high-performance SUV or an economical hybrid car, what major to select, what to
have for dinner, what candidate to vote for, paper or plastic, all present us with
choices. Should the president deal with an international crisis through military inva-
sion or diplomacy? How should the U.S. Congress act to address illegal immigration?

1

Is the defendant guilty as accused? The Daily Show or the ball game? And upon what
information should I rely to make my decision?

Certainly some of these decisions are more consequential than others. Which
amendment to vote for, what television program to watch, what course to take,
which phone plan to purchase, and which diet to pursue all present unique chal-
lenges. At our best, we seek out research and data to inform our decisions. Yet
even the choice of which information to attend to requires decision making. In
2006, TIME magazine named YOU its “Person of the Year.” Congratulations! Its
selection was based on the participation not of “great men” in the creation of his-
tory, but rather on the contributions of a community of anonymous participants in
the evolution of information. Through blogs, online networking, YouTube,
Facebook, MySpace, Wikipedia, and many other “wikis,” knowledge and “truth”
are created from the bottom up, bypassing the authoritarian control of newspeople,
academics, and publishers. We have access to infinite quantities of information, but
how do we sort through it and select the best information for our needs?

Miniglossary

Argumentation Reason giving in communicative situations by people whose
purpose is the justification of acts, beliefs, attitudes, and values.

Coercion The threat or use of force.

Critical thinking The ability to analyze, criticize, and advocate ideas; to reason
inductively and deductively; and to reach factual or judgmental conclusions
based on sound inferences drawn from unambiguous statements of knowledge
or belief.

Debate The process of inquiry and advocacy; the seeking of a reasoned judg-
ment on a proposition.

Deontological ethics An ethical approach that is process- or act-oriented, and is
based on the notion that actions have moral value.

Ethics A set of constructs that guide our decision making by providing stan-
dards of behavior telling us how we ought to act.

Good reasons Reasons that are psychologically compelling for a given audi-
ence, that make further inquiry both unnecessary and redundant—hence justi-
fying a decision to affirm or reject a proposition.

Persuasion Communication intended to influence the acts, beliefs, attitudes,
and values of others.

Propaganda The use of persuasion by a group (often a closely knit organiza-
tion) in a sustained, organized campaign using multiple media for the purpose
of influencing a mass audience.

Teleological ethics An ethical approach that is results oriented, and would fo-
cus on the good or bad consequences of an action or a decision.

2 CHAPTER 1 CR I T I CAL TH INK ING

The ability of every decision maker to make good, reasoned, and ethical deci-
sions relies heavily upon their ability to think critically. Critical thinking enables one
to break argumentation down to its component parts in order to evaluate its relative
validity and strength. Critical thinkers are better users of information, as well as bet-
ter advocates.

Colleges and universities expect their students to develop their critical think-
ing skills and may require students to take designated courses to that end. The im-
portance and value of such study is widely recognized.

The executive order establishing California’s requirement states:

Instruction in critical thinking is designed to achieve an understanding of
the relationship of language to logic, which would lead to the ability to
analyze, criticize, and advocate ideas, to reason inductively and deductively, and
to reach factual or judgmental conclusions based on sound inferences drawn from
unambiguous statements of knowledge or belief. The minimal competence to
be expected at the successful conclusion of instruction in critical think-
ing should be the ability to distinguish fact from judgment, belief from
knowledge, and skills in elementary inductive and deductive processes,
including an understanding of the formal and informal fallacies of lan-
guage and thought.

Competency in critical thinking is a prerequisite to participating effectively in
human affairs, pursuing higher education, and succeeding in the highly competitive
world of business and the professions. Michael Scriven and Richard Paul for the
National Council for Excellence in Critical Thinking Instruction argued that the ef-
fective critical thinker:

■ raises vital questions and problems, formulating them clearly and precisely;
■ gathers and assesses relevant information, using abstract ideas to interpret it

effectively; comes to well-reasoned conclusions and solutions, testing them
against relevant criteria and standards;

■ thinks open-mindedly within alternative systems of thought, recognizing
and assessing, as need be, their assumptions, implications, and practical con-
sequences; and

■ communicates effectively with others in figuring out solutions to complex
problems.

They also observed that critical thinking “entails effective communication and
problem solving abilities and a commitment to overcome our native egocentrism and
sociocentrism.”1 Debate as a classroom exercise and as a mode of thinking and be-
having uniquely promotes development of each of these skill sets. Since classical
times, debate has been one of the best methods of learning and applying the

1. Michael Scriven and Richard Paul, “Defining Critical Thinking,” The Critical
Thinking Community, http://www.criticalthinking.org/aboutCT/definingCT.shtml.

CHAPTER 1 CR I T ICAL TH INK ING 3

principles of critical thinking. Contemporary research confirms the value of debate.
One study concluded:

The impact of public communication training on the critical thinking
ability of the participants is demonstrably positive. This summary of
existing research reaffirms what many ex-debaters and others in foren-
sics, public speaking, mock trial, or argumentation would support: par-
ticipation improves the thinking of those involved.2

In particular, debate education improves the ability to think critically. In a comprehen-
sive review of the relevant research, Kent Colbert concluded, “The debate–critical
thinking literature provides presumptive proof favoring a positive debate–critical
thinking relationship.”3

Much of the most significant communication of our lives is conducted in the
form of debates. These may take place in intrapersonal communications, in which
we weigh the pros and cons of an important decision in our own minds, or they
may take place in interpersonal communications, in which we listen to arguments
intended to influence our decision or participate in exchanges to influence the deci-
sions of others.

Our success or failure in life is largely determined by our ability to make wise
decisions for ourselves and to influence the decisions of others in ways that are ben-
eficial to us. Much of our significant, purposeful activity is concerned with making
decisions. Whether to join a campus organization, go to graduate school, accept a
job offer, buy a car or house, move to another city, invest in a certain stock, or
vote for Garcia—these are just a few of the thousands of decisions we may have to
make. Often, intelligent self-interest or a sense of responsibility will require us to win
the support of others. We may want a scholarship or a particular job for ourselves, a
customer for our product, or a vote for our favored political candidate.

2. Mike Allen, Sandra Berkowitz, Steve Hunt, and Allan Louden, “A Meta-Analysis of
the Impact of Forensics and Communication Education on Critical Thinking,”
Communication Education, vol. 48, no. 1 (Jan. 1999), p. 28.
3. Kent Colbert, “Enhancing Critical Thinking Ability Through Academic Debate,”
Contemporary Argumentation and Debate: The Journal of the Cross Examination Debate
Association, vol. 16 (1995), p. 69.

Critical Thinking

■ Life demands decision making

■ The ability to make reasoned decisions relies on critical thinking

■ Critical thinking enables analysis and evaluation of arguments

■ Critical thinking improves the use of information as well as advocacy

■ Teaching and learning critical thinking are important roles of education

■ Debate teaches critical thinking

4 CHAPTER 1 CR I T I CAL TH INK ING

Some people make decisions by flipping a coin. Others act on a whim or re-
spond unconsciously to “hidden persuaders.” If the problem is trivial—such as
whether to go to a concert or a film—the particular method used is unimportant.
For more crucial matters, however, mature adults require a reasoned means of deci-
sion making. Decisions should be justified by good reasons based on accurate evi-
dence and valid reasoning.

Argumentation is reason giving in communicative situations by people whose
purpose is the justification of acts, beliefs, attitudes, and values—a definition based on
language adopted at the National Developmental Conference on Forensics.4 British
philosopher Stephen Toulmin makes a similar point when he asks, “What kind of
justificatory activities must we engage in to convince our fellows that these beliefs are
based on ‘good reasons’?”5 Good reasons may be defined as “reasons which are
psychologically compelling for a given audience, which make further inquiry both
unnecessary and redundant—hence justifying a decision to affirm or reject a
proposition.”6

Note that what constitutes good reasons for one audience may not be good rea-
sons for another. When Taslina Nasrin wrote her novella Lajja (Shame), she became a
target of Muslim fundamentalists. Their fury mounted when she was quoted—or
misquoted, she insists—as saying that the Koran should be “revised thoroughly” to
give equal rights to women. After all, Islam’s central article of faith is that the Koran
is the literal word of God and is thus above revision. Nasrin’s challenge thus was seen
as blasphemy and prompted legal charges and Muslim fatwas, or religious decrees,
calling for her death:

A crowd of 100,000 demonstrators gathered outside the Parliament
building in Dhaka to bay for her blood.… One particularly militant
faction threatened to loose thousands of poisonous snakes in the capital
unless she was executed.7

4. James H. McBath, ed., Forensics as Communication (Skokie, Ill.: National Textbook,
1975), p. 11.
5. Stephen Toulmin, Knowing and Acting (New York: Macmillan, 1976), p. 138.
6. David Zarefsky, “Criteria for Evaluating Non-Policy Argument,” in Perspectives on Non-
Policy Argument, ed. Don Brownlee, sponsored by CEDA (privately published, 1980), p. 10.
7. Time, Aug. 15, 1994, p. 26.

Good Reasons

■ Argumentation relies on good reasons

■ Good reasons are audience-based justifications for or against propositions

■ Good reasons differ by audience and are therefore, impacted by culture

■ Argumentation guides decision making

CHAPTER 1 CR I T ICAL TH INK ING 5

This incident provides a dramatic example of cultural differences. To Muslim
fundamentalists in Bangladesh, even being suspected of calling for a revision of the
Koran is a “good reason” for execution.

In most of the world and for most Muslims, “blasphemy” is not perceived as a
good reason for death. In America, freedom of the press, enshrined in the First
Amendment to the Constitution, is perceived as a good reason for allowing an au-
thor to express just about any opinion. A debater needs to discover the justificatory
activities that the decision renderers will accept and to develop the good reasons that
will lead them to agree with the desired conclusion—or, of course, to reject the rea-
sons advanced by an opponent.

First we will consider debate as a method of critical thinking and reasoned deci-
sion making. Then we will look at some other methods of decision making and see
how they relate to argumentation and debate.

I . DEBATE

Debate is the process of inquiry and advocacy, a way of arriving at a reasoned
judgment on a proposition. Individuals may use debate to reach a decision in
their own minds; alternatively, individuals or groups may use it to bring others
around to their way of thinking.

Debate provides reasoned arguments for and against a proposition. It requires
two competitive sides engaging in a bipolar clash of support for and against that
proposition. Because it requires that listeners and opposing advocates compara-
tively evaluate competing choices, debate demands critical thinking. Society, like
individuals, must have an effective method of making decisions. A free society is
structured in such a way that many of its decisions are arrived at through debate.
For example, law courts and legislative bodies are designed to utilize debate as
their means of reaching decisions. In fact, any organization that conducts its busi-
ness according to parliamentary procedures has selected debate as its method.
Debate pervades our society at decision-making levels.

The ancient Greeks were among the first to recognize the importance of
debate for both the individual and society. Plato, whose dialogues were an early
form of cross-examination debate, defined rhetoric as “a universal art of winning
the mind by arguments, which means not merely arguments in the courts of
justice, and all other sorts of public councils, but in private conference as well.”8

Aristotle listed four functions for rhetoric.9 First, it prevents the triumph of
fraud and injustice. Aristotle argued that truth and justice are by nature more
powerful than their opposites, so when poor decisions are made, speakers with
right on their side have only themselves to blame. Thus, it is not enough to
know the right decision ourselves; we also must be able to argue for that decision
before others.

8. Plato, Phaedrus, 261. Translators Cooper and Jowett use slightly different terms in in-
terpreting this passage. This statement draws from both translations.
9. See Aristotle, Rhetoric, I, 1.

6 CHAPTER 1 CR I T I CAL TH INK ING

Second, rhetoric is a method of instruction for the public. Aristotle pointed
out that in some situations scientific arguments are useless; a speaker has to “ed-
ucate” the audience by framing arguments with the help of common knowledge
and commonly accepted opinions. Congressional debates on health care or tax
policies are examples of this. The general public, and for that matter the majority
of Congress, is unable to follow highly sophisticated technical arguments. Skilled
partisans who have the expertise to understand the technical data must reformu-
late their reasons in ways that both Congress and the public can grasp.

Third, rhetoric makes us see both sides of a case. By arguing both sides, we
become aware of all aspects of the case, and we will be prepared to refute our
opponents’ arguments.

Fourth, rhetoric is a means of defense. Often knowledge of argumentation
and debate will be necessary to protect ourselves and our interests. As Aristotle
stated: “If it is a disgrace to a man when he cannot defend himself in a bodily
way, it would be odd not to think him disgraced when he cannot defend himself
with reason. Reason is more distinctive of man than is bodily effort.” Similarly,
in the nineteenth century, John Stuart Mill placed great emphasis on the value of
debate:

If even the Newtonian philosophy were not permitted to be ques-
tioned, mankind could not feel as complete assurance of its truth as
they now [in 1858] do. The beliefs which we have the most warrant
for, have no safeguard to rest on, but a standing invitation to the
whole world to prove them unfounded. If the challenge is not ac-
cepted, or is accepted and the attempt fails, we are far enough from
certainty still; but we have done the best that the existing state of
human reason admits of; we have neglected nothing that could give
the truth the chance of reaching us; if the lists are kept open, we
may hope that if there be a better truth, it will be found when the
human mind is capable of receiving it; and in the meantime we may
rely on having attained such approach to truth as is possible in our
day. This is the amount of certainty attainable by a fallible being,
and this is the sole way of attaining it.10

Half a century ago the United States Senate designated as Senate Immortals
five senators who had shaped the history of the country by their ability as deba-
ters: Henry Clay, Daniel Webster, John C. Calhoun, Robert M. La Follette, Sr.,
and Robert A. Taft. The triumvirate of Webster, Clay, and Calhoun especially
towered over all the others and were the near-unanimous choices of senators and
scholars alike. As John F. Kennedy, then a freshman senator, pointed out, “For
over thirty years they dominated the Congress and the country, providing lead-
ership and articulation on all the great issues of the growing nation.”11 For their
part La Follette and Taft were selected as the outstanding representatives of,

10. John Stuart Mill, On Liberty (New York: Burt, n.d.), pp. 38–39.
11. John F. Kennedy, Senate speech, May 1, 1957, from a press release.

I . DEBATE 7

respectively, the progressive and the conservative movements in the twentieth
century. In honoring these “immortals,” the Senate recognized the importance
of debate in determining the course of American history.

Our laws not only are made through the process of debate but are applied
through debate as well. Today’s trial attorneys cite the famous dictum of attorney
Joseph N. Welch as a guide for contemporary legal practices:

America believes in what lawyers call “the adversary system” in our
courtrooms, including our criminal courts. It is our tradition that the
District Attorney prosecutes hard. Against him is the lawyer hired by the
defendant, or supplied by the court if the defendant is indigent. And the
defendant’s lawyer defends hard. We believe that truth is apt to emerge
from this crucible. It usually does.12

We need debate not only in the legislature and the courtroom but in every
other area of society as well. Most of our rights are directly or indirectly depen-
dent on debate. As the influential journalist Walter Lippmann pointed out, one
of our most cherished rights—freedom of speech—can be maintained only by
creating and encouraging debate:

Yet when genuine debate is lacking, freedom of speech does not work
as it is meant to work. It has lost the principle which regulates and jus-
tifies it—that is to say, dialectic conducted according to logic and the
rules of evidence. If there is no effective debate, the unrestricted right to
speak will unloose so many propagandists, procurers, and panderers
upon the public that sooner or later in self-defense the people will turn
to the censors to protect them. It will be curtailed for all manner of
reasons and pretexts, and serve all kinds of good, foolish, or sinister ends.

For in the absence of debate unrestricted utterance leads to the
degradation of opinion. By a kind of Gresham’s law the more rational is
overcome by the less rational, and the opinions that will prevail will be
those which are held most ardently by those with the most passionate
will. For that reason the freedom to speak can never be maintained by
objecting to interference with the liberty of the press, of printing, of
broadcasting, of the screen. It can be maintained only by promoting
debate.13

We need debate both to maintain freedom of speech and to provide a meth-
odology for investigation of and judgment about contemporary problems. As
Chaim Perelman, the Belgian philosopher-rhetorician whose works in rhetoric
and argumentation are influential in argumentation and debate, pointed out:

12. Joseph N. Welch, “Should a Lawyer Defend a Guilty Man?” This Week magazine,
Dec. 6, 1959, p. 11. Copyright 1959 by the United Newspapers Magazine Corporation.
13. Walter Lippmann, Essays in the Public Philosophy (Boston: Little, Brown, 1955),
pp. 129–130.

8 CHAPTER 1 CR I T I CAL TH INK ING

If we assume it to be possible without recourse to violence to reach
agreement on all the problems implied in the employment of the idea of
justice we are granting the possibility of formulating an ideal of man and
society, valid for all beings endowed with reason and accepted by what
we have called elsewhere the universal audience.14

I think that the only discursive methods available to us stem from
techniques that are not demonstrative—that is, conclusive and rational in
the narrow sense of the term—but from argumentative techniques
which are not conclusive but which may tend to demonstrate the rea-
sonable character of the conceptions put forward. It is this recourse to the
rational and reasonable for the realization of the ideal of universal com-
munion that characterizes the age-long endeavor of all philosophies in
their aspiration for a city of man in which violence may progressively
give way to wisdom.15

Here we have touched on the long-standing concern of philosophers and po-
litical leaders with debate as an instrument for dealing with society’s problems. We
can now understand why debate is pervasive. Individuals benefit from knowing the
principles of argumentation and debate and from being able to apply these princi-
ples in making decisions and influencing the decisions of others. Society benefits if
debate is encouraged, because free and open debate protects the rights of indivi-
duals and offers the larger society a way of reaching optimal decisions.

I I . IND IV IDUAL DEC IS IONS

Whenever an individual controls the dimensions of a problem, he or she can
solve the problem through a personal decision. For example, if the problem is
whether to go to the basketball game tonight, if tickets are not too expensive
and if transportation is available, the decision can be made individually. But if a
friend’s car is needed to get to the game, then that person’s decision to furnish
the transportation must be obtained.

Complex problems, too, are subject to individual decision making.
American business offers many examples of small companies that grew into major
corporations while still under the individual control of the founder. Some com-
puter companies that began in the 1970s as one-person operations burgeoned
into multimillion-dollar corporations with the original inventor still making all
the major decisions. And some of the multibillion-dollar leveraged buyouts of
the 1980s were put together by daring—some would say greedy—financiers
who made the day-to-day and even hour-to-hour decisions individually.

14. Chaim Perelman and L. Olbrechts-Tyteca, Traite de l’argumentation, La nouvelle rhetori-
que (Paris: Presses Universitaires de France, 1958), sec. 7.
15. Chaim Perelman, The Idea of Justice and the Problem of Argument, trans. John Petrie
(New York: Humanities Press, 1963), pp. 86–87.

I I . I ND IV IDUAL DEC I S IONS 9

When President George H. W. Bush launched Operation Desert Storm,
when President Bill Clinton sent troops into Somalia and Haiti and authorized
Operation Desert Fox, and when President George W. Bush authorized
Operation Enduring Freedom in Afghanistan and Operation Iraqi Freedom in
Iraq, they each used different methods of decision making, but in each case the
ultimate decision was an individual one. In fact, many government decisions can
be made only by the president. As Walter Lippmann pointed out, debate is the
only satisfactory way the great issues can be decided:

A president, whoever he is, has to find a way of understanding the novel
and changing issues which he must, under the Constitution, decide.
Broadly speaking … the president has two ways of making up his mind.
The one is to turn to his subordinates—to his chiefs of staff and his
cabinet officers and undersecretaries and the like—and to direct them to
argue out the issues and to bring him an agreed decision.…

The other way is to sit like a judge at a hearing where the issues to
be decided are debated. After he has heard the debate, after he has ex-
amined the evidence, after he has heard the debaters cross-examine one
another, after he has questioned them himself, he makes his decision.…

It is a much harder method in that it subjects the president to the
stress of feeling the full impact of conflicting views, and then to the
strain of making his decision, fully aware of how momentous it is. But
there is no other satisfactory way by which momentous and complex
issues can be decided.16

John F. Kennedy used Cabinet sessions and National Security Council meet-
ings to provide debate to illuminate diverse points of view, expose errors, and
challenge assumptions before he reached decisions.17 As he gained experience
in office, he placed greater emphasis on debate. One historian points out: “One
reason for the difference between the Bay of Pigs and the missile crisis was that
[the Bay of Pigs] fiasco instructed Kennedy in the importance of uninhibited de-
bate in advance of major decision.”18 All presidents, to varying degrees, encour-
age debate among their advisors.

We may never be called on to render the final decision on great issues of
national policy, but we are constantly concerned with decisions important to
ourselves for which debate can be applied in similar ways. That is, this debate
may take place in our minds as we weigh the pros and cons of the problem, or
we may arrange for others to debate the problem for us. Because we all are in-
creasingly involved in the decisions of the campus, community, and society in

16. Walter Lippmann, “How to Make Decisions,” New York Herald Tribune, Mar. 3, 1960.
17. See Theodore C. Sorensen, Decision-Making in the White House (New York: Columbia
University Press, 1963), p. 59.
18. Arthur M. Schlesinger, Jr., Imperial Presidency (Boston: Houghton Mifflin, 1973),
p. 215.

10 CHAPTER 1 CR I T I CAL TH INK ING

general, it is in our intelligent self-interest to reach these decisions through rea-
soned debate.

When we make an individual decision, we can put it into effect if we con-
trol the necessary conditions. If we need the consent or cooperation of others to
carry out our decision, we have to find a way of obtaining the appropriate re-
sponse from them by debate—or by group discussion, persuasion, propaganda,
coercion, or a combination of methods.

I I I . GROUP DISCUSS ION

Decisions may be reached by group discussion when the members of the group
(1) agree that a problem exists, (2) have compatible standards or values, (3) have
compatible purposes, (4) are willing to accept the consensus of the group, and (5)
are relatively few in number. When these conditions are met and when all rele-
vant evidence and arguments are carefully weighed, group discussion is a rea-
soned means of decision making.

In February 1999, after the bitter and divisive House impeachment proceed-
ings and subsequent Senate trial, President Bill Clinton was acquitted on two
articles of impeachment. The vote on impeachment in the House occurred on
straight party lines. Although there were some Republican defectors in the
Senate vote, partisan tensions were heightened by the trial, as were tensions be-
tween the legislative and executive branches of the government. Despite the
clash of personalities and the difficulties inherent in such partisan and interbranch
differences, House and Senate leaders and President Clinton pledged to work
together for the good of the country. Indeed a strength of American politics is
that skilled leaders in both parties traditionally have been able to override politi-
cal differences and enact at least some important legislation on which both parties
could agree.

When a group has more than 15 or 20 members, productive discussion be-
comes difficult if not impossible. A group of senators can discuss a problem in
committee, but not on the floor of the Senate. The Senate is too large for dis-
cussion; there debate must be used. Of course, informal debate may take place

Standard Agenda for Group Decision Making

■ Define and analyze the problem

■ Research the problem

■ Establish criteria

■ Generate solutions

■ Select best solution

■ Implement and monitor solution

I I I . GROUP D I SCUSS ION 11

within the discussion process, and discussion may be a precursor of debate.19 If
the differences cannot be solved by discussion, debate is the logical alternative.
Or if the group, such as a Senate subcommittee, reaches a decision by discussion,
it may be necessary to debate it on the floor to carry the Senate as a whole.

Group decision making is best guided by a systematic procedure for problem
solving. The first step requires that group members define and analyze the prob-
lem they are to address. They should determine the nature of the problem and its
impacts, distinguishing causes from symptoms and measuring the relative impor-
tance of each. An important outcome of this step is an agreed upon statement of
the problem. Second, they should research the problem, gathering and evaluat-
ing available information relevant to the problem as defined. The third step is
perhaps the most important, and most often overlooked: establishing and priori-
tizing the criteria that will distinguish a successful solution. These criteria may be
given numerical value. Fourth, the group members should generate a list of pos-
sible solutions through a process of brainstorming; and fifth, they should apply
the criteria to the established list to select the best solution. Finally, the sixth
step is to implement and monitor the solution, leading to reevaluation and in
many situations, a return to step one.

Like an individual, a group may act on its decision only insofar as it has the
power to do so. If it needs the consent or cooperation of others to carry out a
particular plan, the group must use other means to secure their cooperation.

IV . PERSUAS ION

Purposeful persuasion is defined as communication intended to influence the acts, be-
liefs, attitudes, and values of others. Clearly, one method of persuasion is debate.
Persuasion is not, however, limited to seeking carefully reasoned judgments, as
is debate, nor does persuasion require logical arguments both for and against a
given proposition. The “Marlboro Man” advertising campaign, for example,
must have been judged as highly effective persuasion by the company that ran
it for many years, but it did not seek the kind of carefully thought-out judgment
that one associates with debate.

Frequently the persuader hopes to dominate the stage and avoid situations in
which another side of the argument might be presented. Consider the cigarette
companies, which accepted the ban on TV advertising without the prolonged
court battle that many expected. The reason for this may have been that the
TV stations were required to give equal time to public service announcements
about the hazards of smoking. The tobacco companies apparently found it pref-
erable to direct their advertising dollars to media that did not have an equal-time
requirement. President Hugo Chavez of Venezuela recently made international
headlines and prompted national protests when he failed to renew the license of

19. See James H. McBurney, James M. O’Neill, and Glen E. Mills, Argumentation and
Debate (New York: Macmillan, 1951), p. 67.

12 CHAPTER 1 CR I T I CAL TH INK ING

Radio Caracas Television (RCTV), a popular television network, likely because
it had been critical of him, thus effectively eliminating local opposition to his
government.20

Persuaders select the type of persuasive appeals they believe to be best
adapted to their audience. These may include such diverse communications as a
picket line, a silent prayer vigil, a clever negative political commercial on TV, or
the stately formality of a debate before the Supreme Court. (Audience analysis is
considered in Chapter 15.)

Persuaders reach a decision on the problem before they begin the process of
persuasion. They continue the process of persuasion until they solve the problem
by persuading others to accept their decision or until they are convinced that
further efforts are pointless. In trying to influence others, they may find it neces-
sary or advantageous (1) to join with other persuaders and become propagandists
or (2) to face the opposition and become debaters. Thus they must be familiar
with the principles of argumentation and debate. This knowledge is also a de-
fense against the persuasion of others. If we subject their appeals to critical anal-
ysis, we increase our likelihood of making reasoned decisions. And if persuaders
advocate a decision we believe to be unsound, we may find it necessary to be-
come debaters and advocate the conclusion we favor.

Unintended persuasion occurs when we receive a message not intended for
us—for example, we overhear a private conversation in an elevator and are influ-
enced by it—or when we unknowingly communicate to and influence others in
an unintended way.

V . PROPAGANDA

Propaganda is the use of persuasion by a group (often a closely knit organiza-
tion) in a sustained, organized campaign using multiple media for the purpose of
influencing a mass audience. Historically propaganda has been associated with
religious, social, or political movements. Today the term has been expanded to
include commercial advertising campaigns. The term first came into common
use in 1622 when Pope Gregory XV established the Sacred Congregation for
Propagating the Faith. What, in the view of the faithful, could be more com-
mendable than spreading the faith? In 1933, when Hitler appointed Dr. Joseph
Goebbels as his minister of propaganda, the word took on a different connota-
tion. From the standpoint of non-Nazis, what could be more evil than spreading
Nazism? Even today propaganda often is perceived as a pejorative term. Imagine
an official of a women’s group saying:

We’ve been conducting an extensive educational campaign to inform
the public of the necessity of making abortion on demand available to

20. Christopher Toothaker, “Chavez Warns Foreign Critics,” The Miami Herald, July 23,
2007, p. 8A.

V . PROPAGANDA 13

women on welfare. It was going very well until the churches unleashed
a bunch of propagandists to work against us.

Thus, in everyday language, we educate or give information, while they propa-
gandize. Another example is President Chavez of Venezuela. He spoke to the
United Nations in 2007, referring to President George Bush as “the devil.”
Later Chavez threatened to deport international visitors from Venezuela who
were critical of him and his government.

Of course, the end does not justify the means. Propaganda, like persuasion,
may be viewed as good or bad only to the degree that it is based on true evi-
dence and valid reasoning. Examples of questionable methods may be found in
the Allied propaganda in the United States prior to America’s entry into World
War I. At that time extensive use was made of distorted or false atrocity stories.
Other examples may be found in communist propaganda from the former Soviet
Union, which made extensive use of the technique of the “big lie.” During
Middle East crises both Israel and the Arab countries have conducted propaganda
campaigns in the United States designed to sway public opinion in their favor.
Each side obviously thinks of theirs as good and the other’s as bad.

Examples of propaganda used for good purposes include the various cam-
paigns designed to get the public to drive safely, to recognize the symptoms of
cancer, and to practice safe sex; these examples are usually based on sound evi-
dence and reasonable inference. Other examples include campaigns by churches
to persuade people to act in accordance with the Ten Commandments and by
charitable groups to raise funds for the homeless or for people with AIDS.
Propagandists reach a decision on a problem before they begin the process of
propaganda. They continue their campaign until they solve the problem by per-
suading others to accept their decision or are convinced that further efforts are
pointless. In their efforts to influence others, propagandists may find it necessary
or advantageous to confront their opponents and become debaters. In such cases
they need knowledge of argumentation and debate. If their evidence is accurate,
their reasoning valid, and their appeals chosen carefully, the campaign will have
the greatest opportunity for success. If any of the conditions is lacking, however,
the chances for success are diminished.

Similarly, knowledge of argumentation and debate is an important defense
against the propaganda campaigns we constantly confront. Unless we subject
propaganda to critical analysis, we will be unable to distinguish the good from
the bad. We will lose our ability to make reasonable decisions and may fall
prey to “hidden persuaders.”

VI . COERC ION

Coercion is defined as the threat or use of force. Parents employ coercion when
they take a box of matches from a baby; society employs coercion when it con-
fines criminals to prison; the nation employs coercion when it goes to war. A
democratic society places many restrictions on the exercise of coercion. Parents

14 CHAPTER 1 CR I T I CAL TH INK ING

may not physically or mentally abuse their children; criminals may be sentenced
to prison only after they have an opportunity to defend themselves in court; the
United States may declare war only after the advocates of war win consent in
Congress. President Bush found it prudent to obtain congressional approval
for the use of force in Operation Enduring Freedom in Afghanistan and
Operation Iraqi Freedom. In a democratic society coercion as a method of solv-
ing problems—by private individuals or the state—is generally prohibited except
in special cases in which it has been found necessary after debate. A totalitarian
society, by contrast, is characterized by sharply limited debate and by almost om-
nipresent coercion.21

Coercion may be employed to influence a decision. The coercive powers of
the state represent a strong logical appeal against a decision to commit a crime,
and for some individuals it may be the only effective appeal. In arguing in favor
of policy propositions, affirmative debaters often provide for coercion in the plan
of action they advocate. They may include an “enforcement plank” providing
for fines, imprisonment, or some other penalty for those who do not obey or
who try to circumvent the requirements of the plan. Alternatively they may ad-
vocate enforcement of the plan through existing legal structures.

A decision to employ coercion is likely to be socially acceptable and effec-
tive when that decision is made after full and fair debate. Baron Karl von
Clausewitz’s classic definition of war as the “continuation of diplomacy by other
means” suggests that war—the ultimate form of coercion—is a method of prob-
lem solving to be selected after a careful debate on the possible risks and benefits.

VI I . COMBINAT ION OF METHODS

It is often necessary to use a combination of methods in making a decision. The
social context will determine the most suitable methods in a particular case.

The solution to a problem requiring the consent or cooperation of others
may extend over a considerable period of time and may warrant use of all the

Methods of Decision Making

■ Debate

■ Individual Decision

■ Group Decision

■ Propaganda

■ Coercion

■ Combination of Methods

21. See Aleksandr I. Solzhenitsyn, The Gulag Archipelago (New York: Harper & Row,
1974).

V I I . COMB INAT ION OF METHODS 15

methods of decision making. For example, through individual decision a person
might determine that nonrefundable beverage containers cause unacceptable lit-
ter and should be prohibited.

Because that person is powerless to implement such a decision alone, he or
she must use persuasion to influence friends to join in the effort. They may use
the process of group discussion to decide how to proceed toward their objective.
They might find it necessary to organize a group for raising funds and to work
together for a period of months or years conducting a propaganda campaign di-
rected toward the voters of the state. During this campaign many individuals
might play a role in persuading or debating. Eventually a bill might be introduced
into the state legislature.

After discussion in committee hearings and a number of debates on the floor of
the legislature, a final debate determines the disposition of the bill. If the bill is
enacted into law, coercion will be provided to ensure compliance. The validity
of the law probably will be tested by debates in the courts to determine its consti-
tutionality. When the law is violated, coercion can be applied only as the result of
debates in the courts.

VI I I . ETH ICAL DEC IS ION MAKING

In addition to making well-reasoned decisions, it is important to make decisions
that are ethical. The consequences of a failure to consider ethical constructs when
making decisions range from business failures (ENRON) to incarceration
(Scooter Libbey), to the destruction of personal relationships. Ethics are a set
of constructs that guide our decision making by providing standards of behavior
telling us how we ought to act. While ethics may be based on or reflected in
laws, they are not the same as laws. Similarly, we learn value systems and thus
standards for ethical behavior from our communities and cultures, but that a be-
havior is a cultural standard or norm does not make it ethical.

According to Thomas White, there are two broad philosophical approaches
to understanding ethical choices: teleological and deontological. The teleo-
logical approach is results oriented, and would focus on the good or bad conse-
quences of an action or a decision. The deontological ethic is process or act ori-
ented, and is based on the notion that actions have moral value.22 Scholars at the
Markkula Center for Applied Ethics at Santa Clara University have suggested
that in making ethical decisions one ought to follow a framework through the
following steps:

■ Recognize an ethical issue
■ Get the facts

22. Thomas White, “Philosophical Ethics,” http://www.ethicsandbusiness.org/pdf/strat-
egy.pdf. Adapted from Thomas White, “Ethics,” in Business Ethics: A Philosophical Reader
(New York: Macmillan, 1993).

16 CHAPTER 1 CR I T I CAL TH INK ING

■ Evaluate alternative actions from various ethical perspectives
■ Make a decision and test it
■ Act, then reflect on the decision later23

Debate offers the ideal tool for examining the ethical implications of any
decision, and critical thinking should also be ethical thinking.

How do we reach a decision on any matters of importance? We are under
constant pressure to make unreasoned decisions, and we often make decisions
carelessly. But which method is most likely to lead to wise decisions? To make
wise judgments, we should rely on critical thinking. In many situations argumen-
tation’s emphasis on reasoned considerations and debate’s confrontation of op-
posing sides give us our best, and perhaps only, opportunity to reach reasoned
conclusions. In any case it is in the public interest to promote debate, and it is
in our own intelligent self-interest to know the principles of argumentation and
to be able to apply critical thinking in debate.

EXERC ISES

1. Individual decisions. For one week, keep a journal of decisions you make.
Separate them into trivial, somewhat important and very important deci-
sions. How did you make your decisions? Upon what did you base your
decisions? Can you identify a pattern based on level of importance?

2. SPAR debates (SPontaneous ARgumentation). This is a classic introductory
debate exercise.

Format
Affirmative (Pro side) opening speech
Cross-Examination by Negative (Con side)
Negative opening speech
Cross-Examination by Affirmative
Affirmative closing speech
Negative closing speech

90 seconds
60 seconds
90 seconds
60 seconds
45 seconds
45 seconds

Procedure
Debaters step to the front of the room in pairs. One debater calls a coin
flip. The winner may either choose the topic (from a list posted on the
board) or the side they will defend. After two minutes of preparation time
the debate begins. Each debater has a total one minute additional prepa-
ration time to be used during the debate. There should always be an on-
deck pair of debaters preparing their arguments.

EXERC I SES 17

23. Manuel Velasquez, Dennis Moberg, Michael J. Meyer, Thomas Shanks, Margaret R.
McLean, David DeCosse, Claire André, and Kirk O. Hanson, “A Framework for
Thinking Ethically,” Markkula Center for Applied Ethics, http://www.scu.edu/ethics/
practicing/decision/framework.html (downloaded July 20, 2007). This article appeared
originally in Issues in Ethics, vol. 1, no. 2 (Winter 1988).

Possible topics
Honesty is always the best policy.
Slavery still exists today.
True love really does exist.
Violence is a necessary means to settle disputes.
Police are necessary for safety.
People should not eat meat.
The drinking age should be lowered to 18.
Smoking should be banned in all public places.
There is no such thing as Homeland Security.
Marijuana should be legalized.

3. Group discussion. Students should form groups of five to seven and using the
standard agenda for group problem solving, complete the following exercise.

As the most outstanding and well-respected students in your Ethics in
Communication course, your professor has asked you to formulate a recom-
mendation to her concerning a problem in the class.

It has come to the attention of Professor Young that one of the students
in the class plagiarized on an assigned paper. Sue M. Moral turned in a pa-
per, more than half of which was actually written by her good friend Ben
There. Ben had written the original paper for the same course two years
ago, and suggested to Sue that she use his paper for her assignment. Since
Professor Old had taught the course (since retired) when Ben took the
course, Professor Young would be unlikely to recognize the work. Ben
did not know that Professor Old had been so impressed with his paper
that he had given it to Professor Young as a sample paper for her to keep
on file. Professor Young also found out that Sue’s roommate, Bye Stander,
also a student in Ethics in Communication, knew about Sue’s plagiarism,
but did not inform Professor Young. In fact, Bye had agreed to photocopy
Ben’s paper for Sue, since she was making a trip to Kinko’s for other rea-
sons. The assignment counts 10 percent of the course grade. Sue has a “B”
average on all other work in the class. Bye has an “A” average. Ben is still a
major in the department. His “A” on the paper barely enabled him an “A”
in Ethics in Communication. He hopes to graduate next semester with a
“C” average.

What, if any, action do you recommend Professor Young take?

4. Persuasion. Prepare a two-minute impromptu speech in support of your claim
that “People should do ” or “People should NOT do .”
Offer three reasons in support of your claim.

5. Ethics. Identify an ethical dilemma for decision making. Follow the frame-
work suggested in the chapter to make a decision resolving the dilemma.
Identify your ethical approach as teleological or deontological. An excellent
source of hypothetical case studies is available at http://www.uvsc.edu/
ethics/casestudies/

18 CHAPTER 1 CR I T I CAL TH INK ING

2

Applied and Academic Debate

On his first day of class in argumentation and debate, his professor asked Charles
why he had chosen the course. Charles responded that “I always argue with my

parents and friends. In fact, I often call my favorite radio sports-talk show to argue
with the host. My mother is an attorney, and she sometimes practices her openings
and summations for me. And I practically live online, defending myself on the
Listserv I belong to and networking with my friends on the net. So I know all about
argumentation and debate, and I’m good at it!” Charles correctly recognized that the
principles of debate are important across many different fields of practical arguing.
But he was not yet aware of the richness and diversity of debate practice.

Debate can be classified into two broad categories: applied and educational.
Applied debate is conducted on propositions, questions, and topics in which the
advocates have a special interest, and the debate is presented before a judge or an
audience with the power to render a binding decision on the proposition or respond
to the question or topic in a real way. Academic debate is conducted on proposi-
tions in which the advocates have an academic interest, and the debate typically is
presented before a teacher, judge or audience without direct power to render a de-
cision on the proposition. Of course the audience in an academic debate does form
opinions about the subject matter of the debate, and that personal transformation
may ultimately lead to meaningful action. However, the direct impact of the audi-
ence decision in an academic debate is personal, and the decision made by the judge
is limited to identification of the winner of the debate. In fact, in academic debate
the judge may be advised to disregard the merits of the proposition and to render her
win/loss decision only on the merits of the support as presented in the debate itself.
The most important identifying characteristic of an academic debate is that the pur-
pose of the debate is to provide educational opportunities for the participants.

19

I . APPL IED DEBATE

Applied debate may be classified as special debate, judicial debate, parliamentary
debate, or nonformal debate. After discussing each of these classifications of de-
bate briefly, we will consider academic debate in more detail.

A. Special Debate

Special debate is conducted under special rules drafted for a specific occasion,
such as political campaign debates. Examples include the Lincoln–Douglas de-
bates of 1858, the Kennedy–Nixon debates of 1960, the Bush–Clinton–Perot

Miniglossary

Academic debate Debate conducted under the direction of an educational in-
stitution for the purpose of providing educational opportunities for its students.

Applied debate Debate presented before a judge or audience with the power
to render a binding decision on the proposition.

CEDA Cross Examination Debate Association.

Ethical Being in accordance with the accepted principles of right and wrong
that govern the conduct of a profession or community.

Forensics An educational activity primarily concerned with using an argumen-
tative perspective in examining problems and communicating with people.

Judicial debate Debate conducted in the courts or before quasi-judicial bodies.

Mock trial debate A form of academic debate that emulates trial court
debating.

Moot court debate An academic form of judicial debate used by law schools to
prepare students for courtroom debate.

NDT National Debate Tournament.

Nonformal debate Debate that occurs in various contexts without formal or
prearranged procedural rules.

Parliamentary debate Debate conducted under the rules of parliamentary pro-
cedure (see Chapter 19). Also a form of competitive academic debate practiced
under the auspices of organizations like the National Parliamentary Debate
Association and the American Parliamentary Debate Association.

Special debate Debate conducted under special rules drafted for a specific oc-
casion—for example, presidential debates.

20 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

debates of 1992, the Bush–Gore debates of 2000, Bush–Kerry in 2004, and the
series of debates involving the candidates for the Democratic and Republican
Partys’ nominations during the 2007–2008 campaigns. These were formal de-
bates, yet they were neither judicial nor parliamentary; they were conducted un-
der special rules agreed on by the debaters. In an article published in the Seattle
Times, Paul Farhi and Mike Allen described the process that led to the special
rules for the Bush–Kerry debates in 2004:

After weeks of private and reportedly heated negotiations, representa-
tives of President Bush and Sen. John Kerry agreed earlier this week to
three televised debates, with another for Vice President Cheney and
Sen. John Edwards. The first presidential debate takes place Thursday at
the University of Miami.

And now, with the release of a 32-page ‘memorandum of under-
standing,’ we understand why it took so long. The document is
crammed with sections and subsections spelling out almost every imag-
inable rule of engagement and detail about how the debates will look.
Or will be prohibited from looking.

In its precision and seeming fussiness, in its attempt at control, it
often reads like an agreement between a concert promoter and a par-
ticularly demanding pop diva.…

While the most important part of such agreements certainly has to do with
the details governing the format and nature of questions or topics addressed, all
details are considered. The authors continued,

The agreement, for example, spells out the exact dimensions of the
lectern to be used (50 inches high on the side facing the audience, 48
inches on the side facing the candidates) in the first and third debates,
and how far apart those lecterns will be (10 feet, as measured from ‘the
left-right center’ of one ‘to the left-right center of the other’). It spe-
cifies the type of stools (identical, of equal height, with backs and
footrests) that Bush and Kerry will sit on for the second, town-hall-style
debate, as well as the arrangement (in a horseshoe) and nature of the
audience. It specifies that it will consist of an equal number of ‘likely
voters who are “soft” Bush supporters or “soft” Kerry supporters,’ soft
being a polling term for people who might be willing to change their
minds. There are details about the type of warning lights to be used if a
candidate runs over his allotted time, about the moderators’ conduct,
about the coin flip that will be used to determine who goes first (the
type of coin or number of flips isn’t specified). There’s even a codicil
that might be called ‘the perspiration clause,’ since it alludes to every
candidate’s worst fear: an outbreak of Nixon-style flop sweat. The
clause commits the nonpartisan producer, the Commission on
Presidential Debates, to use its ‘best efforts to maintain an appropriate
temperature according to industry standards for the entire debate,’

I . APPL I ED DEBATE 21

although it’s unclear what ‘industry standard’ temperature is, or even
what industry the agreement is referring to.1

Debates between presidential candidates are now well established in the
American political scene, and similar debates are often held between candidates
in elections at all levels, from student government president to mayor to vice
president. While the formats of these debates may leave much to be desired,
they at least bring the candidates together and give voters a better opportunity
to compare the candidates than they would otherwise have. Although this type
of debate is most often associated with political figures and campaign issues, it
may be used by anyone on any proposition or set of questions or topics.
Opposing advocates merely have to agree to come together under the provisions
of a special set of rules drafted for the occasion.

B. Judicial Debate

Judicial debate is conducted in the courts or before quasi-judicial bodies.
Governed by the rules of a court of law, its purpose is the prosecution or defense
of individuals charged with violation of the law or the determination of issues of
law alleged to be applicable to specific cases before the court. Court TV and
other television and even Internet access makes courtroom argument easily ac-
cessible to interested spectators.

Judicial debate may be observed in any court from the Supreme Court of
the United States to a local court. In its academic form, judicial debate is known
as moot court debate and is used by law schools to prepare students for court-
room debate. The impeachment trial of President Clinton during the winter of
1999 is a rare example of judicial debate held before the United States Congress
under special rules establishing the Senate as a jury and presided over by the chief
justice of the Supreme Court.

The principles of argumentation and debate apply to judicial debate. Because
judicial debate is also concerned with sometimes highly technical rules of proce-
dure—which may vary from federal to state courts, from one state to another,
and from one type of court to another within a given state—the specific meth-
ods of judicial debate are not considered here. Mock trial debate, which emu-
lates the form of trial court debating but without the emphasis on rules of pro-
cedure and admissibility, is considered in Chapter 18. Of course, moot court and
mock trial debates are academic and not applied, as their judges do not render
binding decisions on formal cases.

C. Parliamentary Debate

Parliamentary debate is conducted under the rules of parliamentary procedure.
Its purpose is the passage, amendment, or defeat of motions and resolutions that

1. Paul Farhi and Mike Allen, “Rules of Engagement: Presidential Debate Details” The
Seattle Times, Sept. 28, 2004; page updated 02:22 P.M., http://seattletimes.nwsource
.com/html/politics/2002048299_webdebaterules28.html.

22 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

come before a parliamentary assembly. The practice of parliamentary debate may
be observed in the Senate or House of Representatives, state legislatures, city
councils, and town governing bodies, and at the business meetings of various
organizations, such as the national convention of a major political party or a
meeting of a local fraternity chapter. C-SPAN allows television viewers access
to parliamentary debate in Congress, and local public television stations and radio
stations may offer city or county government and school board meetings for
public consumption.

In its educational or academic form parliamentary debate may be known as a
model congress, a model state legislature, a model United Nations assembly, or a
mock political convention. Intercollegiate debaters also compete in parliamentary
debate tournaments, adapting the rules of procedure to the tournament context,
with two-person teams competing. Of course, these simulations are not applied
debate.

The principles of argumentation and debate apply to parliamentary debate.
The special provisions of parliamentary procedure that also apply to this type of
debate are discussed in Chapter 19.

D. Nonformal Debate

Nonformal debate is conducted without the formal rules found in special, ju-
dicial, parliamentary, and academic debate. This is the type of debate to which
newspapers and television commentators typically are referring when they speak
of the “abortion debate,” the “immigration debate,” and other controversies that
arouse public interest. The term nonformal has no reference to the formality or
informality of the occasion on which the debate takes place. A president’s state-
of-the-union address—a highly formal speech—may be a part of a nonformal
debate. A rap session in a college dormitory—a very informal situation—may
also be part of a nonformal debate.

Examples of nonformal debate can be found in national political campaigns,
in community hearings or town hall meetings about water pollution or new
school bond issues, in business meetings about corporate policy, in college con-
ferences on matters of educational policy or the allocation of funds, and in elec-
tion campaigns for student body officers. Nonformal debates occur in scientific
and research realms, as in the debate over the ethics and implications of cloning.
Talk radio and television provide forums for nonformal debate over issues rang-
ing from lifestyle choice to sports, and many individuals participate in nonformal
debate through Internet lists, networks, and chatrooms, including YouTube,
Facebook, MySpace, and countless blogs and communities. For an example of
a Listserv facilitating nonformal debate involving intercollegiate debaters and is-
sues, visit http://www.ndtceda.com/. For nonformal debate about political cam-
paign debates, visit http://www.debatescoop.org/.

At the family level nonformal debates may revolve around issues including
the choice of a college or whether grown children should move back into the
family home.

I . APPL I ED DEBATE 23

I I . ACADEMIC DEBATE

As noted previously, academic debate is conducted under the direction of an ed-
ucational institution to provide educational opportunities for students. Many
schools and colleges conduct programs of academic debate. The issue here is
not whether we will participate in debate—our participation is inevitable, be-
cause, sooner or later, most educated people will take part in some form of de-
bate. The issue is whether our participation will be effective. Academic debate
can teach us to become effective in this essential art.

A. The Background of Academic Debate

A history of academic debate would fill many volumes, but a few salient facts
should be mentioned here. The origins of debate are lost in the remote reaches
of history, but we know that people were debating at least 4,000 years ago. For
example, Egyptian princes debated agricultural policy at the pharaoh’s court
(2080 B.C.). Chinese scholars conducted important philosophical debates during
the Chou Dynasty (1122–255 B.C.). Homer’s epic poems the Iliad and the
Odyssey (900 B.C.) contain speeches—which the Roman rhetorician Quintilian
cited as examples of the arts of legal pleading and deliberation—that may be re-
garded as embryonic debates. Aristotle’s Rhetoric (384–322 B.C.) laid the founda-
tion of argumentation and debate and is influential even today.

Although debate exists all over the world, it thrives in the context of demo-
cratic Western civilization. Former Secretary of State Henry Kissinger noted that
American foreign policy that encourages the spread of democracy faces daunting
problems in some cultures, such as Confucianism:

Unlike democratic theory, which views truth as emerging from the
clash of ideas, Confucianism maintains that truth is objective and can
only be discerned by assiduous study and education of which only a rare
few are thought to be capable. Its quest for truth does not treat con-
flicting ideas as having equal merit, the way democratic theory does.
Since there is only one truth, that which is not true can have no stand-
ing or be enhanced through competition. Confucianism is essentially
hierarchical and elitist, emphasizing loyalty to family, institutions, and
authority. None of the societies it has influenced has yet produced a
functioning pluralistic system (with Taiwan in the 1990s coming the
closest).2

Of course, Confucianism is not the only culture to put stringent limits on
debate. As we saw earlier, Muslim fundamentalists in Bangladesh favor executing
anyone who debates the Koran.

Academic debate began at least 2,400 years ago when the scholar Protagoras
of Abdera (481–411 B.C.), known as the father of debate, conducted debates

2. Henry Kissinger, Diplomacy (New York: Simon & Schuster, 1994), p. 638.

24 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

among his students in Athens. Corax and Tisias founded one of the earliest
schools of rhetoric, specializing in teaching debate so that students could plead
their own cases in the law courts of ancient Sicily.

Debate flourished in the academies of the ancient world and in the medieval
universities, where rhetoric was installed as one of the seven liberal arts. What
may have been the first intercollegiate debate in the English-speaking world
took place in the early 1400s at Cambridge University between students from
Oxford and Cambridge. The debating programs at British universities, which
utilize a parliamentary format, have long been a training ground for future mem-
bers of Parliament.

Debating has always been an important part of the American educational
scene as well. Debating flourished in the colonial colleges; disputations were a
required part of the curriculum, and debates were often a featured part of com-
mencement ceremonies. Almost all the leaders of the American Revolution and
the early national period were able debaters who had studied argumentation in
the colonial colleges or in the community debating “societies,” “lyceums,” and
“bees” that flourished throughout the country: “From the Spy Club at Harvard
in 1722 to the Young Ladies Association, the first women’s debating society, at
Oberlin in 1835, the one common thread in literary societies was student interest
in debating important issues.”3

Intercollegiate debating began in the late 1800s, and interscholastic debating
soon followed. In the early 1900s, however, intercollegiate debates were rela-
tively rare. Normally a college would schedule only a few intercollegiate debates
during an academic year, and large audiences would assemble to watch the few
students who were privileged to participate in these unusual events.

Recognition of the value and importance of academic debate increased
steadily during the twentieth century. Tournament debating was introduced in
the 1920s, and by 1936 some educators were concerned about its increasing pop-
ularity.4 But tournament debating did not become predominant until the late
1940s. From the 1920s to the 1940s, contract debating prevailed. A college de-
bating team would send out contracts to other teams specifying details such as
which team would argue which side of the proposition, how judges would be
selected, and where the visiting team would be housed, and offering to recipro-
cate as host on some future occasion. When a sufficient number of signed con-
tracts had been returned, teams would depart by car, bus, or train for a few days
or a week or two of debating. Usually the schedule called for one debate a day,
although in major cities like Boston, New York, Washington, and Chicago, two
debates a day might be scheduled. On rare occasions teams traveled coast to coast
in private railroad cars. A yearlong resolution was selected and announced to fa-
cilitate debaters’ preparation, although individual tournaments might or might
not adhere to the national resolution.

3. Charles DeLancey and Halford Ryan, “Intercollegiate Audience Debating: Quo Vadis,”
Argumentation and Advocacy, vol. 27 (1990), p. 49.
4. Alfred Westfall, “Can We Have Too Much of a Good Thing?” The Forensic of Pi Kappa
Delta, Oct. 1936, p. 27.

I I . ACADEMIC DEBATE 25

In the post–World War II era, tournament debate became the predominant
mode of debating. In 1947 the U.S. Military Academy began the National Debate
Tournament (NDT) at West Point. Tournament debating proliferated, and teams
soon could choose among many tournaments at nearby or distant colleges on almost
any weekend between October and April. Swing tournaments evolved in which
two colleges relatively close to each other would schedule back-to-back tourna-
ments during the winter break so that, instead of one or two debates a day, teams
could attend two tournaments in a week. A tournament would offer as many as
twelve or more debate rounds in a single tournament. The NDT committee served
to select and announce the yearlong topic in the summer.

In 1967 the American Forensic Association assumed responsibility for the
NDT, which has been hosted by a different college each year since then. By 1967
the NDT had become the dominant force in intercollegiate debating, and virtually
all teams geared their programs to winning a place in the NDT or emulated the
practices of teams that were successful in the NDT. Debaters hoping to participate
in the NDT debated a proposition announced in the summer before the academic
debate season began. As in the NCAA basketball tournament, only a select number
of teams are selected to participate in the National Debate Tournament.

In 1971 the Cross Examination Debate Association (CEDA) was established
to provide an alternative to NDT debating—in part to meet a perceived need by
placing greater emphasis on communication. (The use of cross-examination de-
bating is no longer a distinguishing feature between the two approaches; since
1974–1975 the NDT has used the cross-examination format.) CEDA, which ini-
tially employed non-NDT policy propositions, started using value propositions
in 1975. Two propositions per year—one for each academic semester—were de-
bated. CEDA also established a sweepstakes system, which recognized the top
debate programs in each region and in the nation. A point system was developed
to reward successful debaters, both novice and experienced. (The NDT later
adopted a similar point system with sweepstakes awards.) In 1986 CEDA estab-
lished a national championship tournament open to any CEDA member. After a
modest start as the Southwest Debate Association, CEDA emerged as the most
widely used mode of intercollegiate debating.

In 1996 the fall CEDA topic was reselected as the spring CEDA topic,
thereby creating a yearlong proposition, as was used by NDT. In addition, de-
spite the nonpolicy or quasi-policy nature of the CEDA propositions from 1975
until 1996, by the mid-1990s most CEDA debates involved discussion of poli-
cies. These debates were very similar in content to those occurring among
schools debating the NDT topic. Because CEDA debates had also adopted the
stylistic characteristics common to NDT debates, the two debate groups differed
little in debate practice. During their respective national tournaments in 1996,
the NDT leadership communicated to CEDA that if CEDA adopted a yearlong
policy proposition announced in the summer, NDT would adopt that proposi-
tion as well, creating a shared topic. CEDA did so, and thus the “merger” of
CEDA and NDT occurred. CEDA and NDT maintain their separate ranking
systems; however, teams now compete in tournaments previously closed to
them by style, topic, and membership. Some teams and a majority of member

26 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

schools in each organization compete in both the National Debate Tournament
and the CEDA National Championship. Participation in the NDT is selective:
Teams must qualify through a system of open bids and district competition. The
CEDA tournament is open to any team representing a member school (remem-
ber that CEDA is an organization while NDT is a tournament).

Other debate organizations sponsoring team debates coexist with CEDA
and NDT. The American Debate Association (ADA) was established in 1985 to
foster the growth of “reasonable” rule-based policy debate.5 ADA was concerned
with keeping debate accessible to new debaters and new debate programs while
maintaining academic integrity in its top-level debating. ADA has always debated
within the NDT structure and utilized the NDT proposition. The National
Educational Debate Association (NEDA) promotes debate with a focus on com-
munication style and educational practice. NEDA selects its own propositions.
The National Parliamentary Debate Association (NPDA) and the American
Parliamentary Debate Association (APDA) sponsor competitive intercollegiate
debate using a modified parliamentary format and featuring propositions chosen
for individual debates or debate rounds. Lincoln–Douglas, or one-on-one, de-
bate is organized through the National Forensic Association. The International
Debate Education Association (IDEA) and the International Public Debate
Association (IPDA) also work to promote academic debate. 1997 CEDA estab-
lished an additional debate format called “public sphere debate,” designed to
provide competitive audience-style debate evaluated by nontraditional debate
judges. The topic for public sphere debate was a narrowed or alternate version
of the CEDA/NDT proposition. In 1999 CEDA eliminated the public sphere
proposition and replaced it with a nonpolicy proposition (see Chapter 3). The
nonpolicy proposition never gained much popularity and was abandoned in the
2002–2003 academic year.

In academic debate students must know and adapt to the preferences and
expectations of the judges (see “Analysis of the Audience” in Chapter 15 and
“Judging Philosophies” in Chapter 17). While CEDA and NDT have essentially
merged as debate communities, new subcultures have developed based in part on
styles of judging and debating. Constant change in argumentation styles and ap-
proaches create new challenges of adapting to unfamiliar audiences. Varying ex-
perience levels also affect the preferences and expectations of judges and coaches.
Each of the various debate organizations and styles represents a set of unique
approaches to the practice of debate.

B. The Organization of Academic Debate

Academic debate is by no means limited to the classroom and the argumenta-
tion course. As the previous discussion outlines, many colleges conduct pro-
grams of academic debate by organizing debating teams, which give students

5. For a more detailed consideration of NDT, CEDA, ADA, and other debate formats,
see “Special Issue: A Variety of Formats for the Debate Experience,” Argumentation and
Advocacy, vol. 27, no. 2 (fall 1990).

I I . ACADEMIC DEBATE 27

opportunities beyond the traditional course offerings. Academic credit is often
given for participation in the debate program—a program usually open to any
qualified undergraduate. The director of forensics conducts the program to
provide training opportunities for students new to debate and to maximize
the challenge for more experienced students. CEDA, the American Forensics
Association, the National Communication Association, IDEA, and other pro-
fessional organizations, however, do promote scholarship and development of
argumentation theory and teaching for all those interested in academic debate.
They support research and learning to be applied in debate and argumentation
classes, on-campus debating, and across the curriculum.

As the designation “director of forensics” suggests, many debating programs
today have broadened their focus to include other forensic activities. “Forensics
is defined as an educational activity primarily concerned with using an argumen-
tative perspective in examining problems and communicating with people.”6

Recognizing that many forensics programs have been expanded to include a
wide variety of public speaking and individual events in addition to debate, the
1984 definition continues:

Forensics is viewed as a form of rhetorical scholarship which takes vari-
ous forms, including debate, public address, and the interpretation of
literature. Forensics serves as a curricular and co-curricular laboratory for
improving students’ abilities in research, analysis, and oral communica-
tion. Typically, forensic activities are conducted in a competitive envi-
ronment so as to motivate students and accelerate the learning process.
Forensics remains an ongoing, scholarly experience, uniting students and
teachers, in its basic educational purpose.7

C. Values of Academic Debate

Because debating is an ancient discipline that is thriving in modern educational
institutions, we should consider some of the values of academic debate. Although
not all these values are unique to debate, a successful academic debate program is
an important means of attaining them. Indeed, for many students it is the best,
and sometimes the only, means of obtaining the benefits outlined here.

1. Debate Provides Preparation for Effective Participation in a Democratic
Society. Debate is an inherent condition of a democratic society. Our
Constitution provides for freedom of speech. Our legislatures, our courts, and
most of our private organizations conduct their business through the medium
of debate. Because debate is so widespread at decision-making levels, a citizen’s
ability to vote intelligently or to use his or her right of free speech effectively is

6. This definition, adopted at the Second National Developmental Conference on
Forensics in Evanston, Illinois, in 1984, reaffirmed the definition adopted at the First
National Developmental Conference on Forensics, held in Sedalia, Colorado, in 1974.
7. Second National Developmental Conference on Forensics.

28 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

limited without knowledge of debate. As we know from history, freedoms un-
used or used ineffectively are soon lost. Citizens educated in debate can hope to
be empowered to participate in the shaping of their world.

2. Debate Offers Preparation for Leadership. The ultimate position of lead-
ership is the presidency of the United States. Historian Arthur M. Schlesinger,
Jr., cites two indispensable requirements that an effective president must meet.
The first is “to point the republic in one or another direction. The second is to
explain to the electorate why the direction the president proposes is right for the
nation. Ronald Reagan understood, as Jimmy Carter never did, that politics is
ultimately an educational process. Where Carter gave the impression of regarding
presidential speeches as disagreeable duties, to be rushed through as perfunctorily
as possible, Reagan knew that the speech is a vital tool of presidential leadership.
His best speeches had a structure and an argument. They were well written and
superbly delivered. They were potent vehicles for his charm, histrionic skills, and
genius for simplification.”8

It is interesting to note that Schlesinger’s second requirement echoes the def-
inition of argumentation given on page 5. Although few of you will become
president, many will aspire to positions of leadership. And an indispensable re-
quirement of leadership—not only in politics but in almost all areas of human
endeavor—is that the leader explains why the direction proposed is right.

3. Debate Offers Training in Argumentation. From classical times to the
present, argumentation teachers have viewed debate as the best method of pro-
viding training in this discipline. Debate offers an ideal opportunity for students
to apply the theories of argumentation under conditions designed to increase
their knowledge and understanding of these theories and their proficiency in
their use. As an educational method debate provides excellent motivation for
learning, because students have both the short-term goal of winning a decision
or an award in a tournament and the long-term goal of increasing their knowl-
edge and improving their ability. This combination of short-term and long-term
motivations provides for an optimum learning situation. The constant monitor-
ing of student achievement with immediate feedback and evaluations by debate
judges gives frequent opportunities to encourage growth and progress and to de-
tect and remedy misunderstandings.

4. Debate Provides for Investigation and Intensive Analysis of Significant
Contemporary Problems. Thoughtful educators have long been concerned
that students and the general public often have only a superficial knowledge of
significant contemporary problems. In addition to acquiring knowledge of the
principles of argumentation, debaters also have a chance to investigate and ana-
lyze the significant contemporary problems and relevant literature that form the
basis of the propositions under debate. In the course of a debating career,

8. Arthur M. Schlesinger, Jr., The Cycles of American History (Boston: Houghton Mifflin,
1986), p. 293.

I I . ACADEMIC DEBATE 29

students will acquire a better-than-average knowledge of current problems, as
well as skill in applying methods that will enable them to critically analyze the
problems. As one authority points out, the true aim of rhetoric—the energizing
of knowledge—is correlated with inquiry and with policy.9 Through debate stu-
dents learn how to acquire knowledge and how to energize that knowledge.

5. Debate Develops Proficiency in Critical Thinking. Through study of
argumentation and practice in debate, students participate in an educational pro-
cess specifically designed to develop their proficiency in critical thinking. A num-
ber of studies have investigated whether college courses in argumentation and
debate improve critical thinking. One researcher, Kent R. Colbert, found that,
after a year’s participation in either CEDA or NDT debate, the debaters signifi-
cantly outscored the nondebaters on critical-thinking tests.10 Debaters learn to
apply the principles of critical thinking not only to problems that emerge in the
relative comfort of research or a briefing session but also to problems that arise in
the heat of debate.

6. Debate Is an Integrator of Knowledge. Educators are constantly searching
for methods of synthesizing knowledge. Debate is one way of achieving this
goal:

The exponents of a synthesis of knowledge and the broader view of a
problem can [learn] from the practical experience and method of the
arguer and discussant. Almost any problem at which the debater works
cuts across these fields of knowledge.11

For example, in debating a proposition dealing with the issue of guaranteed an-
nual wages, debaters must have at least a minimal familiarity with the principles
of argumentation, economics, political science, sociology, psychology, finance,
business management, labor relations, government, history, and philosophy.
They will, of course, learn the principles and details of these disciplines through
the appropriate departments of the college or through independent study; how-
ever, through debate they can integrate their knowledge of these various disci-
plines and bring them to bear on a significant contemporary problem. Debate
offers a uniquely dynamic and energized environment within which students
can learn. For many students debate is their first, and often their most intensive
and valuable, experience in interdisciplinary studies.

7. Debate Develops Proficiency in Purposeful Inquiry. Debate is preceded
by inquiry. Debaters must be well informed about all the relevant aspects of the

9. See Charles Sears Baldwin, Medieval Rhetoric and Poetic (New York: Macmillan, 1928),
p. 3.
10. Kent R. Colbert, “The Effects of CEDA and NDT Debate Training on Critical
Thinking Ability,” Journal of the American Forensic Association, vol. 21 (1987), pp. 194–201.
11. A. Craig Baird, “General Education and the Course in Argumentation,” The Gavel,
vol. 38, p. 59.

30 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

issue to be debated. The extent to which debate motivates students to undertake
purposeful inquiry into significant contemporary problems, to apply the princi-
ples of critical thinking to those problems, and to integrate the knowledge ac-
quired from various disciplines is suggested by a former college debater:

In my four years of college debating, we worked on such vital real-
world topics as aid for international development, the Constitutional
right of privacy, trade policies on the Pacific Rim, and federal energy
policies. Each of these big topics was subject to a range of interpretations
and required in-depth research on subsidiary issues as well.

Preparing to debate these subjects led me and many other debaters
to do our first serious research. Debate introduced me to Foreign Affairs,
the law reviews and indexes, Business Periodicals Index, the Public Affairs
Information Service, Dialog, Nexis, Datatimes, Dow Jones News/Retrieval,
and other databases.

While numbers aren’t everything, the fact is that the amount of
research my partner and I did in just one year of debate exceeded the
amount of research I did in preparing my master’s thesis. Undoubtedly
the research I had done for debate got me up to speed for the pressures
of grad school and the competitive world of business.

Indeed, debaters frequently work on the cutting edge of contemporary pro-
blems, studying matters before they emerge as subjects of general public concern.
As noted previously debaters seek out the scholarly journals in which significant
problems are often first reported and discussed. The general public draws its infor-
mation from television and the popular press, which may not report on these mat-
ters until months or years later. For example, many environmental concerns, such
as the “greenhouse effect” and loss of rain forest were considered “exotic” topics by
nondebaters who encountered them in the late 1970s. However, by the mid-1990s
stories on these subjects were common in mass-circulation publications.

An examination of the lists of national intercollegiate debate propositions (see
Appendices C and D) will reveal that debaters do in fact work on the cutting
edge, considering major contemporary problems in advance of the general public.
Perhaps the most striking example of foresight in discerning future public policy
issues may be found in the then highly controversial 1954–1955 NDT proposi-
tion on the diplomatic recognition of communist China. It was not until
President Nixon’s historic visit to China 17 years later that the United States ex-
tended diplomatic recognition to China.

Learning how to conduct inquiry in sometimes unfamiliar fields and gaining
practical experience in this kind of research will serve you well in many of your
later pursuits.

8. Debate Emphasizes Quality Instruction. Debate is based on a close tuto-
rial relationship between faculty and students as well as experiential learning.
Educators are worried about the negative effects of large classes and impersonal
teaching, and debate classes offer an alternative by providing a tutorial

I I . ACADEMIC DEBATE 31

relationship between faculty and students. Such classes usually are small and offer
many opportunities for interaction between students and professor as they pre-
pare for class debates or other class projects. This valuable process is enhanced by
the feedback that usually follows such projects. Also, most of the educational
activity of the debate program is carried out in a tutorial situation. The director
of forensics or an assistant works with the two members of the debate team as
they plan their research, develop their affirmative case, and plan their negative
strategies. The coach may also work with groups of four students after a practice
debate as they critique the debate in depth and plan for further improvement.
Because this tutorial relationship is rarely limited to a quarter or a semester, but
rather extends over four years, it provides a valuable opportunity for personalized
education in the all-too-often impersonal world of higher education. Students
benefit as well from interaction with their judges, who are talented educators
from other colleges and universities. For example, community college student
debaters may have hours of educational interaction with professors representing
the nation’s finest universities. Finally, in debate, the students are empowered
with the direct responsibility for their own learning process. One cannot learn
debate or acquire its skill sets without active, engaged participation.

9. Debate Encourages Student Scholarship. Debate establishes standards of
research and scholarly achievement that are rarely equaled in other undergradu-
ate courses. Some students worry that the time they spend on debate may have a
negative effect on their grades, but in fact the opposite is true. Intercollegiate
debaters report that their work in debate is a significant factor in helping them
do better on exams, write better term papers, and score higher on graduate
school admissions tests. This, of course, is the predictable result of the benefits
considered in this section. The scholarly skills that debaters develop in research-
ing, organizing, presenting, and defending a debate case are directly transferable
to many other academic pursuits.

Added to this is the challenge to do one’s best that debate provides. In the
classroom the professor typically makes “reasonable” assignments that the “aver-
age” student can fulfill. In intercollegiate debate, however, one’s opponent is rarely
“reasonable” or “average.” As we noted in point 7, good debaters will do far more
research than the average professor would ever expect for a term paper and will
present it with far more skill and defend it far more effectively than would be re-
quired on a class assignment. Preparing for and participating in major tournaments
can be a mind-expanding experience that encourages students to tap their full ca-
pabilities and enables them to realize their full potential.

Argumentation courses and intercollegiate debate are traditional training
grounds for pre-law students. One study of 98 law school deans found that
69.9 percent would advise pre-law students to take a course in argumentation
and 70.3 percent would recommend participation in intercollegiate debate. The
deans also indicated that pre-law students “needed training in the skills of public
speaking” (81.9 percent), “practical experience in the use of research techniques”
(84.2 percent), “training in the application of the principles of logical reasoning”
(89.6 percent), and “training in the techniques of refutation and rebuttal” (75.8

32 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

percent).12 Not only are such training and experience valuable for pre-law stu-
dents, they are important assets in many other areas of graduate study and in
business and professional endeavors.

10. Debate Develops the Ability to Make Prompt, Analytical
Responses. In the 1988 presidential campaign Michael Dukakis—who had an
18-point lead in the early polls—let George Bush’s attacks go unanswered. One
of Bush’s more effective salvos was to criticize Dukakis for vetoing a bill requir-
ing teachers to lead the Pledge of Allegiance each day. “‘Dukakis’ strategy of
shrugging off attacks suddenly stopped looking presidential and started looking
weak,’ said a top aide.… Months after Bush first raised the issue, Dukakis finally
responded.”13 This failure to respond promptly and analytically to this and other
attacks that Dukakis apparently judged to be frivolous was considered by many
observers to be an important factor in Dukakis’s defeat. In today’s world of in-
stant communication, candidates let attacks go unanswered at their peril (see
Chapter 3). Politicians, business executives, and ordinary citizens may also find
themselves in situations that require a prompt, analytical response. Students learn
to do this in debate; cross-examination requires an instant response, and the re-
sponse to an argument made in an opponent’s speech must be prepared during
the speech or in the brief time between speeches.

11. Debate Develops Critical Listening. In their pioneer research on listen-
ing, Ralph G. Nichols and Leonard A. Stevens found that “on the average we
listen at approximately a 25 percent level of efficiency.”14 If we allow our atten-
tion to wander while an opponent speaks, our reply will be ineffective and off
the mark. And if we miss 75 percent of our opponents’ arguments, we will surely
lose the debate. Debaters quickly learn to listen to their opponents with sharply
focused critical attention, recording their arguments precisely on a flow sheet (a
specialized note-taking system used by debaters) so that their own responses are
to the point—adapting the phrasing of their opponents and turning the subtleties
and limitations heard to their own advantage. The ability to listen critically
is widely recognized as an important attribute of the educated person. Nichols
and Stevens found that a top executive of a large industrial plant reported “per-
haps 80 percent of my work depends on my listening to someone, or upon
someone else listening to me.”15 Debaters begin to develop this important skill
of critical listening from their very first debate.

12. Debate Develops Proficiency in Reading and Writing. Many debates
are conducted in writing—for example, the daily “debates” on the editorial

12. From a paper by Don R. Swanson, “Debate as Preparation for Law: Law Deans’
Reactions,” presented at the Western Speech Communication Association convention
(1970).
13. Time, Nov. 21, 1988, p. 47.
14. Ralph G. Nichols and Leonard A. Stevens, Are You Listening? (New York: McGraw-
Hill, 1957), p. ix.
15. Nichols and Stevens, Are You Listening? p. 141.

I I . ACADEMIC DEBATE 33

page of USA Today. However, as a practical matter we most often think of debate
as an oral argument. How then does debate develop proficiency in writing? Don’t
we merely “talk on our feet” when we debate? As we have seen, debate does
indeed develop the ability to make prompt, analytical responses (see Point 10).

However, as we will discover, much of the debate is written prior to deliv-
ery. The first affirmative constructive speech is almost invariably a manuscript
speech, which means that it is written and rewritten, revised and edited as the
advocates try to develop the most effective statement of their position. In the
same way many portions of other kinds of speeches and arguments are the pro-
ducts of careful writing and extensive rewriting, as well as skillful adaptation to
previous speeches. Debaters must use clear, concise, powerful language to defend
their positions. They build an extensive and precise vocabulary and develop a
sense of clarity, which they bring to their writing.

The writing proficiency developed in debate pays dividends first by enabling
debaters to present arguments more cogently and effectively. The skills learned in
writing for debate carry over to many other fields. Students will find that they can
apply the writing skills they learn from debate in writing term papers and in writing
better answers to essay exams in their other classes. And after graduation students
find that writing proficiency is highly valued in almost any business or profession.

Research conducted on Urban Debate League debaters has evidenced de-
bate as an excellent tool to promote literacy training and development of reading
skills. Reading aloud has the effect of building reading skills, even among those
with very low reading capabilities. Participation in debate also builds vocabulary,
as noted above, as students must learn to navigate complex academic, technical
and challenging resource materials.16

13. Debate Encourages Mature Judgment. Scholars tell us that many pro-
blems in human affairs result from a tendency to see complex issues in black-
and-white terms. Educational debate gives students a chance to consider significant
problems from many points of view. As debaters analyze the potential affirmative
and negative cases, they begin to realize the complexity of most contemporary pro-
blems and to appreciate the worth of a multivalued orientation. As they debate
both sides of a proposition, they learn not only that most contemporary problems
have more than one side but also that even one side of a proposition embodies a
considerable range of values. Sometimes at the start of an academic year, some de-
baters may, on the basis of a quickly formulated opinion, feel that only one side of a
proposition is “right.” After a few debates, however, they usually request an assign-
ment on the other side of the proposition. By the end of the year (or semester), after
they have debated on both sides of the proposition, they learn the value of suspend-
ing judgment until they have amassed and analyzed an adequate amount of evi-
dence. The need to advocate one side of the proposition in a debate also teaches
them that decisions cannot be postponed indefinitely. When they finally formulate

16. Linda Collier, “Argument for Success: A Study of Academic Debate in the Urban
High Schools of Chicago, Kansas City, New York, St. Louis and Seattle,” paper presented
at the National Communication Association National Convention, 2004.

34 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

their personal position on the proposition, it may or may not be the same as at the
beginning of the year. But now it will be a position they have reached after careful
consideration, one they can defend logically.

14. Debate Develops Courage. Debate helps students to develop courage by
requiring them to formulate a case and defend it against strong opposition, under
pressure. In debate students’ cases will come under attack, and they might be
tempted to push the panic button, beat a disorderly retreat, and avoid the con-
frontation. They cannot do this, however. The situation requires that they de-
fend their position. They must have the courage of their convictions. They must
discipline themselves, concentrate on the problem, organize their thoughts, and
present a refutation. Well-prepared debaters find that they can defend their posi-
tion, that their opponents are only human; as a result, they gain new confidence
in themselves and in their ability to function in a competitive situation.

15. Debate Encourages Effective Speech Composit ion and
Delivery. Because composition and delivery of the debate speech are among
the factors that determine the effectiveness of arguments, debaters need to select,
arrange, and present their materials in keeping with the best principles of public
speaking. Debating places a premium on extemporaneous delivery, requiring
speakers to think on their feet. Typically debaters will speak before many different
audiences: a single judge in the preliminary round of a tournament, a group of busi-
nesspeople at a service club, or a radio or TV audience. Each of these situations
provides new challenges. Constant adaptation to the audience and to the speech
situation helps debaters develop flexibility and facility in thinking and speaking.

Nervousness about public speaking is one of the most common fears for stu-
dents and professionals. It can serve as a real and significant barrier to effective
communication and ultimately to academic and professional success. Debate is
an ideal arena for students to develop coping mechanisms allowing them to man-
age their speech anxiety. Because debate both requires and allows for substantial
preparation, students develop confidence in their materials and passion for their
advocacy. Debate provides a focus on the content over style, so the attention is
on the arguments, not on the person. Student debaters may forget to be nervous
as they have so much else to think about. And repetition of experience helps the
students build confidence and learn to cope with their inevitable nervousness in
such a way as to prevent it from impeding their objectives.

16. Debate Develops Social Maturity. Intercollegiate debate provides an op-
portunity for students to travel to different campuses and meet students and fac-
ulty members from various parts of the country. It is not unusual for a team to
participate in tournaments on the East or West Coast, in the Deep South, in the
New England states, and in many points in between in the course of a year.
Formerly there were eastern, midwestern, southern, and western styles of debat-
ing. But mass transportation has allowed debating to take place on a national
scale, and so these regional differences have largely disappeared.

I I . ACADEMIC DEBATE 35

Exposure to both the businesslike atmosphere of the debate and the informal
social situations that accompany most debates and tournaments helps students ac-
quire social amenities, poise, and self-confidence. In the competition of a tour-
nament or a classroom debate, they learn that they must accept victory or defeat
gracefully and that they must respond courteously to the criticism of judge(s)
regardless of their decisions. The educational benefits that come from meeting
professors from a number of different colleges in informal settings can also be
significant. In the college classroom, debaters will directly engage one another
more than in most other courses. To debate is to express and to listen, to work
together and to build community. One need not travel to encounter others with
values and life experiences different from one’s own, and the interaction afforded
in the debate classroom and through the experience of sharing ideas through de-
bate fosters this relationship building.

17. Debate Develops Multicultural Sensitivities. As debaters learn to inter-
act effectively with their colleagues, coaches, and judges in the debate environ-
ment, they will have the opportunity to engage individuals representing diverse
cultural backgrounds. In the open debate context that celebrates free expression,
students learn to communicate with sensitivity in a multicultural environment
that may not be available on their home campus. Further, the nature of commu-
nication and argumentation demands that to be effective, debaters consider the
implications of culture, values, and worldview on their cases and on their strate-
gic approaches. To persuade a judge requires an understanding and sensitivity to
their perceptual screen, and it is inescapable that argument premises are based
upon foundations built at least in part by culture.

18. Debate Develops Computer Competencies. The research conducted by
debaters is frequently conducted online through various databases. Most debate
teams travel with laptop computers and log on as soon as they check into their
tournament accommodations. Debaters quickly become familiar with online data
acquisition and use of computers to file and organize their data.

19. Debate Empowers Personal Expression. In an academic environment,
debate offers the participant a unique opportunity to express their ideas, experi-
ence, and voice. Rhetorical space—the opportunity to be respectfully heard—is
guaranteed to the sincere participant. This opportunity to be heard is empower-
ing and inspiring. Participants are able to learn from each other’s experience and
develop and grow as individuals and members of larger communities.

20. Debate Develops Problem-Solving Skills. Policy debate demands that
participants investigate and evaluate important social problems and creatively
and critically apply solutions to those problems. Experience suggests that these
abilities enable debaters to systematically evaluate situations and by utilizing rea-
soned measurement and ingenuity, discover appropriate solutions. Research also
proves that debate training helps individuals find solutions to their own pro-
blems, and in particular, promotes nonviolent solutions to conflict. The

36 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

National Debate Project reports that debate reduces violence. Important new re-
search is demonstrating that a significant correlation exists between the increased
verbal skills associated with debate participation and decreased physical violence
in both peer and domestic relations.17

21. Debate Develops Essential Proficiencies. As we have seen, debate is
an educational activity that provides students with the opportunity to develop
proficiency in writing, thinking, reading, speaking, and listening. Educators and
educational groups view these competencies as being vital to intellectual devel-
opment. The consensus among major studies of education in the United States is
that proficiency in oral communication is essential to academic competency.
Consider the findings of the following studies:

1. The National Commission on Higher Education Issues identified the “fun-
damental competencies in reading, writing, speaking, mathematical techni-
ques, and reasoning” as the requisite intellectual skills for the pursuit of
higher education (Summary Recommendations of the National Commission on
Higher Education Issues).

2. The National Commission on Excellence in Education echoed the same
views and specified the same competencies, including both oral and written
communication in its enumeration of necessary skills (A Nation at Risk, U.S.
Department of Education, National Commission on Excellence in
Education).

3. The Education Commission for the States’ Task Force on Education for
Economic Growth, whose members include governors, business leaders, and
educators, assessed the critical needs of the education–commerce nexus and
concluded that educational preparation for the “very competitive world of
international commerce and trade” must include the essential language
competencies of “reading,” “writing,” ”speaking,” and “listening” (Action for
Excellence, Report of the Task Force on Education for Economic Growth,
Education Commission for the States).

4. In its 1988 report the College Entrance Examination Board also listed
“speaking and listening” among what it termed the “Basic Academic
Competencies”: “the broad intellectual skills essential to effective work in all
fields of college study. They provide a link across disciplines of knowledge
although they are not specific to any particular discipline. The Basic
Academic Competencies are reading, writing, speaking and listening, math-
ematics, reasoning and studying” (Academic Preparation for College, The
College Board).

5. In its proposal for strengthening public education, the Paideia Group speci-
fied the requisite intellectual skills for the educational process: “The skills to
be acquired are the skills of reading, writing, speaking, listening, observing,

17. National Debate Project, http://communication.gsu.edu/ndp/benefits.htm, down-
loaded July 20, 2007.

I I . ACADEMIC DEBATE 37

measuring, estimating and calculating. They are linguistic, mathematical and
scientific skills. They are the skills that everyone needs in order to learn
anything, in school or elsewhere” (Paideia Proposal, the Paideia Group).

6. The American Association for the Advancement of Science, in a report
prepared by the National Council on Science and Technology Education,
stated that students should be able to “distinguish good arguments from bad
ones” (Project 2061 Phase 1 Reports, the American Association for the
Advancement of Science).

Debate is distinctive because of its unique dialectical form, providing the op-
portunity for intellectual clash in the testing of ideas. The creation of an argu-
ment is one of the most complex cognitive acts students can engage in. To create
arguments, students must (1) research issues (which requires knowledge of how
to use libraries and databases), (2) organize and analyze the data, (3) synthesize
different kinds of data, and (4) evaluate information with respect to the quality
of conclusions it may point to. To form the arguments after this process, students
must (1) understand how to reason, (2) be able to recognize and critique differ-
ent methods of reasoning, and (3) comprehend the logic of decision making.
The successful communication of arguments to audiences reflects another cogni-
tive skill: the ability to communicate complex ideas clearly with words. Finally,
the argumentative interaction of students in a debate reflects an even more com-
plex cognitive ability—the ability to process the arguments of others quickly and
to reformulate or adapt or defend previous positions.18

I I I . ETH ICAL STANDARDS FOR DEBATE

Because we use debate as a means of influencing human behavior, the mature, re-
sponsible advocate will be concerned with ethical standards for debate. To be con-
ducted so that the benefits of debate are achieved, debate must be open, accessible,
honest, and fair. Debate empowers its participants, but the power associated with
debate participation carries with it personal responsibility. This responsibility in-
cludes honest and accurate representation of support materials and fair and open
treatment of everyone involved. Debate in a free society demands civil behavior
and fair treatment. To promote open participation, debaters should avoid language
and behavior that would exclude or discourage the voices of any participants.

A. Ethical Practice

Ethical standards for debate practice occur on multiple levels. Some standards
will vary by community and even by individual interpretations. For example,
what is considered to be comprehensible or reasonable presentational style will

18. Adapted from “A Rationale for Forensics as Education,” adopted at the Second
National Developmental Conference on Forensics, Evanston, Illinois, 1984.

38 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

Ethical Guidelines for Students

The Second Nat iona l Deve lopmenta l Conference on
Forens i c s

“Ethical Guidelines for Students”

Students participating in forensics are obligated to adhere to high ethical standards.
Here we are concerned with the ethical choices students make for themselves, not
with the standards to be applied by critics or judges. An ethical commitment by stu-
dents is essential because the value of forensics is directly dependent on the integrity
of those involved. For that reason, it is the duty of each student to participate hon-
estly, fairly, and in such a way as to avoid communicational behaviors that are
deceptive, misleading, or dishonest. Students should strive to place forensic competi-
tions in a proper perspective as ethical decisions are pondered. The goal of winning
must be evaluated within a framework that considers strategic choices in light of the
educational value of such choices. Forensic contests are not ends in themselves but
means to an end.

Furthermore, student participants must remember that forensics is an oral, in-
teractive process. It is the student’s duty to aspire to the objective of effective oral
expression of ideas. When ideas are expressed in an unintelligible fashion, the foren-
sic process is abused. The interactive dimension of forensics suggests that behaviors
that belittle, degrade, demean, or otherwise dehumanize others are not in the best
interests of forensics because they interfere with the goals of education and personal
growth. The ethical forensic competitor recognizes the rights of others and commu-
nicates with respect for opponents, colleagues, and critics.

Student advocates should compete with respect for the principles and objectives
of reasoned discourse. Students who invent definitions involving unwarranted shifts
in the meanings of words fail to maintain a respect for the integrity of language.
Students who deliberately employ specious reasoning as a stratagem fail to maintain
a respect for the integrity of the forensic decision-making process.…

Evidence plays an important role in forensic advocacy. Arguments can be no
stronger than the evidence supporting them. If the evidence is misrepresented, dis-
torted, or fabricated, the conclusions drawn are meaningless and ethically suspect. In
order to understand these implications, the advocate should be familiar with the role
of evidence in critical decision making, as well as with the methods of scholarship in
discovering and recording evidence. The content of, and citations for, evidence used
by advocates should be open to inspection by their opponents. Advocates should use
only evidence that is in the public domain and, hence, open to critical evaluation by
others.

Advocates should clearly identify, during their speeches, the source of all the
evidence they use. Such identification should include available information relevant
to the credibility of the author, the source of publication, and the date. Omitting the
source of evidence denies the audience the opportunity to evaluate the quality of
the information. Since the strength of evidence depends on the qualifications of the
individual being quoted, this information is critical to any evaluator of the argument.

Advocates are responsible for the integrity of all the evidence they utilize, even
when the evidence is not researched by the individual advocate. An advocate should
not introduce evidence that is distorted or fabricated. In determining whether evi-
dence has been distorted, the advocate should ask if the evidence deviates from the
quality, quantity, probability, or degree of force of the author’s position on the point
in question. Any such deviation should be avoided, because such alteration can give
undue rhetorical force to an advocate’s argument.…

I I I . E TH ICAL STANDARDS FOR DEBATE 39

vary. Some standards, however, are agreed upon, and provide guidance for prac-
tice in all academic debate arenas.

First, the importance of competition must be kept in perspective. Many stu-
dents enjoy debate largely due to its competitive nature. Because they are moti-
vated to compete effectively, they work hard and immerse themselves in their de-
bate preparation. This intensity of involvement results in great benefits to student
debaters in achieving educational objectives and skill development. However, it
should be remembered that competition is but a means to the more important ed-
ucational ends.

Second, honesty and integrity should be maintained at the highest levels.
The checks on honesty in the academic debate context are limited. In applied
debate, opportunities to evaluate the accuracy of claims and support are available
through methods including press coverage and legal checks on evidence history.
Academic debate is time bound. For fair evaluation of evidence and reasoning it
is vital that the highest standards of honesty be practiced.

Third, all participants should treat each other with respect. This may include
appropriate language, nonverbal messages, and even choice of argumentation.
The key is to honor each other’s right to rhetorical space and to encourage
open participation. To do so may require introspection, as disrespect may be
communicated in subliminal and unintentional ways. Argumentation should be
directed only at opponent’s arguments and support, not at individuals or peoples.

Students competing in forensic contests share a unique opportunity to learn and
to experience personal growth. This environment serves the goals of forensics best
when student participants recognize their responsibility to preserve and promote
opportunities for such a forensic education. Students should remember that forensic
contests are often subject to public scrutiny and that reaction to forensic practices
may aid or inhibit the future course taken by the forensic activity. Thus, students
should carefully consider the values inherent in the claims they advance and in the
behaviors they display. Communication that engenders ill will and disrespect for for-
ensics ultimately reduces the utility of forensics for all who participate in it and
should, therefore, be avoided.

As indicated at the outset, this document is intended to outline an ethic for the
entire forensic community. Although it explicitly identifies certain direct participants
in the activity, there are other, less centrally involved but nonetheless vitally impor-
tant members of the community upon whom ethical responsibilities fall. Because for-
ensics is an invaluable educational experience that can benefit all students, academic
institutions may be ethically obligated to offer this experience and to commit the re-
sources that will ensure its availability and quality. Similarly, alumni of forensic pro-
grams, having benefited themselves from this experience, may be ethically obligated
to work for the continued availability of the experience for others. The future of
forensics is in the hands of all members of the community.

Honest differences of opinion exist within the forensic community as to whether
certain practices should be considered ethical or unethical. The surest guide to the
debater and the director may be found in answering this question: “Am I more con-
cerned with enduring ethical standards and educational objectives than with the
short-term goal of winning a debate?” If the answer is an honest “yes,” the decision
about a particular practice will probably be an ethically sound one.

Ethical Guidelines for Students (Continued)

40 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

Fourth, evidence standards require complete source citations and verbatim
quotation. Fairness requires that evidence be gathered from published sources
available to all participants. An advocate in debate is at a minimum ethically
bound to provide reasons for their claims in the form of some type of proof.

B. Inclusion of All Participants

Debate provides a unique opportunity to learn from and about each other;
across gender, culture, class, education, geography, and other differences. The
opportunity to build bridges, however, can only be realized if participants be-
come self-aware and work hard to create openness in their communicative be-
haviors. Socialization is a result of communicative behavior, and is insidious.
However, the academic debate laboratory offers the opportunity to alter negative
socializations and to substitute empowerment and respect. This positive change
demands growth in awareness about those behaviors that devalue or discourage
equality of participation. Growth of community requires respect and equality.

Research and personal narrative indicate that bias against woman and minori-
ties exists in the community of intercollegiate debate. Any barriers to participation,
whether intentional or not, are unethical and counterproductive. Barriers preclude
the empowerment of many who would benefit from participation and denies those
who do participate the richness of diversity. Discrimination and repression, of
course, reflect practice in the academic world, business and industry, and in society
at large. Fortunately, debate offers an ideal forum to discuss and change old and
deep-seated bias. Tonia Green, a debater for the University of Louisville, presented
a portion of her personal narrative as part of a debate at the District 6 National
Debate Tournament Qualifier at Georgia State University in 2004.

People continuously create false solutions for this flawed institution
contributing to the pollution of the miseducation of life. I debate not
just for competitive success but for a true purpose, by recognizing and
not forgetting my social location as an African-American woman. My
values as an African-American woman reflect my values as an African-
American woman debater. “And that statement is more serious than the
atom bomb and Saddam,” as Lauryn Hill would say in her song,
Freedom Time.

The Second National Developmental Conference on Forensics adopted
“Ethical Guidelines for Students,” which are recorded on pages 39–40 for your
consideration. These guidelines provide a beginning outline for ethical practice.

EXERC ISES

1. View a debate. Many are available online. What type of debate was it
(applied or academic, etc.)? You may find debates at C-SPAN (http://
www.c-span.org/), You Debate (http://youdebate.blogspot.com/), and
countless other places.

EXERC I SES 41

2. Listening. Choose a story from the newspaper. Five student volunteers should
leave the room, while one remains. Have one volunteer return, and have
the in-the-room volunteer read the newspaper article aloud. No notes al-
lowed, and after the first reading, the article will be discarded. Then call on
the next person to return. The person who has just listened to the reading of
the article should recount the story, including all details, to the new student.
One at a time, have each student return and repeat the process. The rest of
the class should observe. After all five have returned, have the class discuss
what details were omitted, changed, or added.

3. Form teams of two to three people each. Each team should identify their
candidate for President of the Argumentation and Debate class. Negotiate
rules for a campaign debate. What should be the format, layout, etc.?

4. Working in teams, prepare a set of ethical standards to govern the debates in
your class.

5. Form an online community consisting of your class. Your instructor may
wish to do so through a course website, or you can create one. One easy
way to facilitate this is to form a group at Yahoo! (http://groups.yahoo
.com/). As a class, select a topic for debate and initiate an online debate.

42 CHAPTER 2 APPL I ED AND ACADEMIC DEBATE

3

Stating the Controversy

Debate is a means of settling differences, so there must be a difference of opinion
or a conflict of interest before there can be a debate. If everyone is in agreement

on a fact or value or policy, there is no need for debate; the matter can be settled by
unanimous consent. Thus, for example, it would be pointless to attempt to debate
“Resolved: That two plus two equals four,” because there is simply no controversy
about this statement. Controversy is an essential prerequisite of debate. Where there is no
clash of ideas, proposals, interests, or expressed positions on issues, there is no debate.
In addition, debate cannot produce effective decisions without clear identification of
a question or questions to be answered. For example, general argument may occur
about the broad topic of illegal immigration. How many illegal immigrants are in the
United States? What is the impact of illegal immigration and immigrants on our
economy? What is their impact on our communities? Do they commit crimes? Do
they take jobs from American workers? Do they pay taxes? Do they require social
services? Is it a problem that some do not speak English? Is it the responsibility of
employers to discourage illegal immigration by not hiring undocumented workers?
Should they have the opportunity to gain citizenship? Does illegal immigration
pose a security threat to our country? Do illegal immigrants do work that American
workers are unwilling to do? Are their rights as workers and as human beings at risk
due to their status? Are they abused by employers, law enforcement, housing, and
businesses? How are their families impacted by their status? What is the moral and
philosophical obligation of a nation state to maintain its borders? Should we build a
wall on the Mexican border, establish a national identification card, or enforce exist-
ing laws against employers? Should we invite immigrants to become U.S. citizens?
Surely you can think of many more concerns to be addressed by a conversation
about the topic area of illegal immigration. Participation in this “debate” is likely to
be emotional and intense. However, it is not likely to be productive or useful with-
out focus on a particular question and identification of a line demarcating sides in the
controversy. To be discussed and resolved effectively, controversies must be stated
clearly. Vague understanding results in unfocused deliberation and poor decisions,
frustration, and emotional distress, as evidenced by the failure of the United States
Congress to make progress on the immigration debate during the summer of 2007.

43

Someone disturbed by the problem of a growing underclass of poorly educated,
socially disenfranchised youths might observe, “Public schools are doing a terrible
job! They are overcrowded, and many teachers are poorly qualified in their subject
areas. Even the best teachers can do little more than struggle to maintain order in
their classrooms.” That same concerned citizen, facing a complex range of issues,
might arrive at an unhelpful decision, such as “We ought to do something about
this” or, worse, “It’s too complicated a problem to deal with.” Groups of concerned
citizens worried about the state of public education could join together to express
their frustrations, anger, disillusionment, and emotions regarding the schools, but
without a focus for their discussions, they could easily agree about the sorry state of
education without finding points of clarity or potential solutions. A gripe session
would follow. But if a precise question is posed—such as “What can be done to im-
prove public education?”—then a more profitable area of discussion is opened up
simply by placing a focus on the search for a concrete solution step. One or more
judgments can be phrased in the form of debate propositions, motions for parliamen-
tary debate, or bills for legislative assemblies. The statements “Resolved: That the
federal government should implement a program of charter schools in at-risk com-
munities” and “Resolved: That the state of Florida should adopt a school voucher
program” more clearly identify specific ways of dealing with educational problems
in a manageable form, suitable for debate. They provide specific policies to be inves-
tigated and aid discussants in identifying points of difference.

Miniglossary

A burden of proof The obligation to prove what one asserts. Applies to both
the affirmative and the negative, as any advocate forwarding a claim must pro-
vide support sufficient to overcome the natural presumption against that claim.

The burden of proof The risk of the proposition; the obligation of the affirma-
tive, in order to overcome the presumption against the proposition, to give
good and sufficient reasons for accepting the proposition.

Burden of refutation The obligation to refute, or respond to, opposing argu-
ments. Applies to both the affirmative and the negative. Failure to fulfill the
burden of refutation results in the acceptance of the unrefuted argument.

Presumption A predisposition favoring a given side in a dispute. Describes a
psychological state in which listeners and decision makers are predisposed to fa-
vor or oppose one side of a debate or an argumentative position.

Proposition A statement of judgment that identifies the central issue in a con-
troversy. May be a proposition of fact, value, nonpolicy, or policy.

Status quo The existing state of things; the present system.

44 CHAPTER 3 STAT ING THE CONTROVERSY

I . DEF IN ING THE CONTROVERSY

To have a productive debate, which facilitates effective decision making by di-
recting and placing limits on the decision to be made, the basis for argument
should be clearly defined. If we merely talk about “homelessness” or “abortion”
or “crime” or “global warming” we are likely to have an interesting discussion
but not to establish profitable basis for argument. For example, the statement
“Resolved: That the pen is mightier than the sword” is debatable, yet fails to
provide much basis for clear argumentation. If we take this statement to mean
that the written word is more effective than physical force for some purposes,
we can identify a problem area: the comparative effectiveness of writing or phys-
ical force for a specific purpose.

Although we now have a general subject, we have not yet stated a problem.
It is still too broad, too loosely worded to promote well-organized argument.
What sort of writing are we concerned with—poems, novels, government docu-
ments, website development, advertising, or what? What does “effectiveness”
mean in this context? What kind of physical force is being compared—fists, du-
eling swords, bazookas, nuclear weapons, or what? A more specific question
might be, “Would a mutual defense treaty or a visit by our fleet be more effec-
tive in assuring Laurania of our support in a certain crisis?” The basis for argu-
ment could be phrased in a debate proposition such as “Resolved: That the
United States should enter into a mutual defense treaty with Laurania.”
Negative advocates might oppose this proposition by arguing that fleet maneu-
vers would be a better solution. This is not to say that debates should completely
avoid creative interpretation of the controversy by advocates, or that good de-
bates cannot occur over competing interpretations of the controversy; in fact,
these sorts of debates may be very engaging. The point is that debate is best fa-
cilitated by the guidance provided by focus on a particular point of difference,
which will be outlined in the following discussion.

I I . PHRAS ING THE DEBATE PROPOS IT ION

In argumentation and debate a proposition is a statement of judgment that
identifies the central issue in controversy. The advocate desires to have others
accept or reject the proposition. Debate provides for organized argument for

The Debate Proposition

■ A proposition is a statement of judgment that identifies the central issue in
controversy

■ Those arguing in favor of the proposition present the affirmative side

■ Those arguing against the proposition present the negative side

I I . PHRAS ING THE DEBATE PROPOS I T ION 45

and against the proposition: Those arguing in favor of the proposition present
the affirmative side; those arguing against it present the negative side. To pro-
mote intelligent and effective argumentation, a debate proposition must have
certain characteristics.

A. Controversy

As stated at the beginning of this chapter, controversy is an essential prerequisite
of debate. Thus the debate proposition must clearly state the controversy or ref-
erence the point of controversy.

B. One Central Idea

The most elegant proposition provides for the best debate and ultimately the
most useful decision making. There should be a clear-cut yes/no answer to a
single point of controversy to enable productive and sensible debate.
Even though complexity is inevitable and many smaller questions will need to
be answered to provide an answer to the broader propositional question, if a
proposition has more than one central idea, it will lead to confusion. Consider
the proposition “Resolved: That the Philosophy Club deplores abortions and
lotteries as immoral.” While some people certainly would agree with this prop-
osition, there are really two subjects for argument here. Some might deplore
abortions and approve of lotteries; others might take the opposite view. Two
central ideas like these should be placed in separate propositions and debated sep-
arately. If this resolution were introduced into the Philosophy Club’s parliamen-
tary debate, any member of the club could move to amend the original motion
into two separate motions. If the amendment were seconded and passed, then
the two motions could be debated separately. The proposition addresses two
controversies.

C. Unemotional Terms

The proposition should be stated in unemotional terms, without loaded language
that might give a special advantage to the affirmative or the negative. Consider
the proposition “Resolved: That cruel, sadistic experimenters should be for-
bidden to torture defenseless animals pointlessly.” The heavily loaded, emotional
language gives the affirmative an unreasonable advantage. “Resolved: That vivi-
section should be illegal” states the proposition in dispassionate terms. Although
emotionally loaded terms have persuasive value, they have no place in a debate
proposition.

Although probably no word is completely neutral to everyone, one can and
must try to minimize the evaluative aspects of a proposition. The wording of the
proposition must be such that reasonable participants on either side will accept it
as accurately and dispassionately describing the controversy to be debated.

46 CHAPTER 3 STAT ING THE CONTROVERSY

D. Statement of the Affirmative’s Desired Decision

The proposition should represent a statement of the decision the affirmative de-
sires. It should set forth the decision clearly and precisely so that, if adopted, the
affirmative advocates will have achieved their purpose, yet maintain sufficient
leeway for the affirmative to address a range of possible interpretations. The
proposition “Resolved: That the power of the federal government should be in-
creased” is vague and indefinite. If the affirmative should win a debate on such a
proposition, what would have been accomplished? Nothing. After it was agreed
that the powers of the federal government should be increased, another debate
on the specific powers in question would be needed. For example, people who
favored increasing the power of the federal government by allowing it to make
military appropriations for three, rather than two, years might oppose an increase
in the power of the federal government that would allow it to abolish the states.
The phrasing of the proposition must be clear, specific, devoid of ambiguous
terms, and precise in the statement of the desired decision. In particular, the di-
rection of change should be identified, to draw a clear distinction for preparation
and debating as to which side occupies which argumentative ground. For exam-
ple, should there be more regulation or less?

Although the decision desired by the affirmative must be stated with precision,
the proposition sometimes gives the affirmative considerable latitude in its analysis
of the status quo—the existing state of things—and allows for the possibility
of several plans in implementing that decision. For example, the proposition
“Resolved: That the federal government should grant annually a specific percent-
age of its income tax revenue to state governments” indicates the general plan
but allows the affirmative considerable latitude in analyzing the status quo and in
developing the details of the plan. Thus some affirmatives might call for the plan to
improve the financing of state and local services. Others might focus on specific
problems, such as improved financing of the criminal justice or health care system.
Still others might develop a quite different analysis and call for the adoption of the
proposition as a means of checking the power of the military-industrial complex.

Such “open-ended” propositions realistically reflect the fact that different
persons may support the same policy for a variety of reasons. As the saying
goes, “Politics makes strange bedfellows,” and in applied debate we often find
unlikely combinations of legislators supporting a bill for widely different
reasons.

The statement of the proposition should be affirmative in both form and
intent. The proposition “Resolved: That the United States should not give direct
economic aid to foreign countries” is in negative form. The use of negative
phrasing is potentially confusing and needlessly complicates the advocates’ task
in presenting their case. By contrast, “Resolved: That the United States should
offer foreign aid in the form of developmental assistance programs” allows affir-
matives to clearly advocate particular aid programs.

The proposition “Resolved: That the jury system should be abolished” is
negative not in its form but in its intent. The flaw here is that the proposition
represents an interim goal and does not provide a clear, precise statement of the

I I . PHRAS ING THE DEBATE PROPOS I T ION 47

decision desired by the affirmative. If the jury system was abolished and nothing
provided in its place, all accused criminals would go free, because there would be
no means of trying them. But the proposition “Resolved: That juries should
be replaced by a panel of three judges” represents a statement of a decision
some affirmatives might advocate.

An important challenge for the framers of debate propositions is to find
an appropriate balance between a very loosely worded proposition that fails to
provide sufficient guidance for preparation and an overly restrictive or tightly
worded proposition that overlimits the creativity of the advocates in interpret-
ing the action required by the proposition. Considerations in selecting the appro-
priate degree of specificity may include the format, the context for debate, the
nature and expertise of the participants, availability of support materials, the in-
tended audience, and so on.

In addition to the criteria for a debate proposition, there are additional re-
quirements for propositions in academic debate. (See the inset “Phrasing the
Proposition for Academic Debate” on pages 49–50.) For CEDA and NDT debate,
once several well-phrased propositions have been offered to the forensic commu-
nity, a choice is made. (See the inset “Choosing the Proposition for Academic
Debate” on page 51.) Individual tournament hosts design propositions to be de-
bated in parliamentary debate rounds, and the National Forensic Association
(NFA) and National Educational Debate Association (NEDA) choose their own
propositions for Lincoln–Douglas and team debate, respectively.

I I I . PRESUMPT ION AND BURDEN OF PROOF

A. The Status Quo

In debates about propositions of policy, affirmative advocates support change,
usually favoring new governmental policy. Such supported change requires de-
parture from the status quo, usually described in terms of currently existing struc-
tures or laws. The status quo is the current system or the way things are now.
For example, at one time capital punishment was legal throughout the United
States; it was the status quo. Then the Supreme Court ruled that existing capital
punishment statutes were unconstitutional. The status quo then became one of
no capital punishment. Subsequently some states enacted new capital punishment

Characteristics of an Effectively Worded Debate Proposition

■ Controversy

■ One central idea

■ Unemotional terms

■ Precise statement of the affirmative’s desired decision

48 CHAPTER 3 STAT ING THE CONTROVERSY

Phrasing the Proposition for Academic Debate

The additional requirements for propositions used in academic debate involve signif-
icance, fairness, length, and ambiguity.

S ign i f i can t Contemporary Prob lem

In choosing an issue for educational debate, directors of forensics not only look for a
well-phrased proposition but also try to select one that will provide an opportunity
for exploring a significant problem of current interest to students, judges, and audi-
ences. Because the topic should be one on which information is readily available, na-
tional debate propositions deal with matters of current national or international
concern. Some debate coaches favored the civil rights proposition selected by CEDA/
NDT in 1998–1999 because they believed it helped to attract students, especially mi-
nority students, to debating. The 2003–2004 CEDA resolution, however, was criticized
as too diffuse and obtuse to be interesting at first glance to new debaters.

Educators also seek an issue that will remain in the news and stay interesting
during the academic year or semester so that debaters can continue to find new evi-
dence and arguments. When the Supreme Court’s right-to-privacy decisions were the
subject of a national debate proposition, the educators who chose this issue did not
expect that these decisions would be overruled during the year the proposition was
being debated. But had this happened, the status quo on privacy might have chan-
ged so substantially as to render the proposition unsuitable for academic debate.

Sometimes the status quo may change dramatically and require substantial
changes in affirmative cases without necessitating a change in the proposition.
During the academic year in which the proposition concerning “federal control of
the supply and utilization of energy” was debated, a number of such changes oc-
curred. Early in the season some affirmative teams argued that “the Arab nations
might embargo oil.” Negative teams confidently denied this possibility, but the Arabs
did in fact embargo oil early in the season. Some affirmative teams then argued for
gas rationing as the only means of dealing with the oil embargo. As the academic
year went on, however, it became apparent that, although some states had imposed
limitations on gas sales, no real-world support existed for federal rationing. During
that year many teams found it necessary to redraft their affirmative cases for almost
every tournament, for the status quo changed repeatedly as new policies became
operative or as new evidence became available. During the 2002–2003 academic de-
bate season, a portion of the resolution became undebatable before the end of the
debate year, as the SORT agreement, one of the policy actions called for in the
proposition, was ratified by the U.S. Senate on March 6.

Equa l Conf l i c t ing Ev idence and Reason ing

In applied debates the evidence and reasoning may strongly favor one side. In the
courts attorneys may defend clients when the evidence against them is almost over-
whelming. In legislatures the minority leader may fight for an almost hopeless cause.
In academic debate, however, the objective is not to secure or to prevent the adop-
tion of a proposition. Rather, it is to use the proposition to provide opportunities to
learn about argumentation and debate, as well as about the subject itself. For edu-
cational purposes preference is given to propositions that give both sides an approx-
imately equal opportunity to build a strong case.

S ing le Dec la ra t ive Sentence

In the interests of clarity, and because of the limited amount of time available, aca-
demic debate propositions should be limited to a single declarative sentence. In

I I I . PRESUMPT ION AND BURDEN OF PROOF 49

laws that met the Supreme Court’s criteria, and executions resumed in those
states. Thus the status quo is that some states permit capital punishment under
specific circumstances. But partisans on both sides are seeking to change this sta-
tus quo: Some want to expand capital punishment to all states, whereas others
want to abolish it.

B. Presumption

In debate presumption is a predisposition favoring a given side in a dispute. It
describes the psychological predisposition of a listener or decision maker.
Presumption may be viewed from two perspectives: the judicial perspective and
the policy perspective. The judicial perspective offers a constant understanding of
presumption: It always favors the status quo, or a presumed condition (for exam-
ple, presumption of innocence). The judicial perspective may be used when the
option exists of continuing the structure of the status quo. With this option there
may, of course, be minor repairs and other modifications, but the essential fea-
tures of the status quo will continue until good and sufficient reason is given to
justify a change. This perspective is mandated in the courts, for example, where

applied debates the proposition may be as long as necessary; for instance, a bill in
Congress is a specialized form of debate proposition and may extend for many pages.
Recent CEDA/NDT resolutions have violated this to some degree by offering lists of
options to the affirmative. The trend has been for those options to be increasingly
specific as to policies to be advocated, thus offering clarity for individual debates.
Criticism has been directed at the failure of some resolutions (for example, the 2003–
2004 CEDA/NDT Resolution) to offer a consistent theme and of some resolutions to
be overly restrictive in dictating affirmative advocacy.

Avoidance of Ambigu i ty

Those wording a proposition for academic debate should seek to avoid excessive
ambiguity while not unnecessarily limiting the debaters’ opportunities to be creative
in their interpretation of the terms of the proposition. The framers challenge, then, is
achieve a balance between being too vague and too prescriptive. It is generally more
effective to provide a clear direction of change in the wording of the proposition (for
example, increase gun control, rather than change gun laws). The Second National
Developmental Conference on Forensics made the following recommendations spe-
cifically for academic debate:

1. Take care when using any encompassing term such as all, every, or any.

2. Take care when using vague or compounding words or phrases such as greater
or any and all.

3. Consult linguistics experts on the phrasing and interpretation of debate
propositions.

4. Specify clearly the nature and direction of the change or decision.

5. Seek wording that will balance the need for maintaining interest over a period
of time with the need to limit the topic in order to create a meaningful level of
research and discussion.

Phrasing the Proposition for Academic Debate (Continued)

50 CHAPTER 3 STAT ING THE CONTROVERSY

the accused must be presumed innocent (the status quo) until proved guilty. As a
defendant is presumed innocent, the status quo is presumed acceptable until and
unless a compelling case is offered to the contrary.

From the judicial perspective presumption favors the status quo. That is, the
existing state of affairs will continue until good and sufficient reason is given for
changing it. In debates using the judicial perspective, the presumption favors the
status quo and the affirmative has the burden of proof—the risk of the propo-
sition. Because change involves risk (and cost), the advocates of change must
prove that it is worthwhile to take that risk. The advocates who affirm the prop-
osition are required to prove their case. They must provide good and sufficient
reason for adopting or accepting the proposition, and they must convince those
who render the decision. If they do not fulfill the burden of proof, they will lose

Choosing the Proposition for Academic Debate

Each year, CEDA solicits topic papers from members of the debate community. Each
topic paper provides an overview of a topic area, with discussion of the available lit-
erature, possible topic linkages and phrasings, and the relative merits of debating
that topic area. In the spring the topic selection committee of CEDA, utilizing the
topic papers to generate ideas, identifies at least three topic areas to be presented to
the membership of CEDA. The membership votes for their preference among the
problem areas, and the committee goes back to work to frame no fewer than three
policy propositions within the chosen topic area, to be presented to the CEDA mem-
bership for final selection. The yearlong proposition, to be used by CEDA and the
NDT, is announced in July. The ADA uses the CEDA/NDT proposition. NEDA and NFA
Lincoln–Douglas select their own propositions. Parliamentary tournament debaters,
as represented by APDA (American Parliamentary Debate Association) and NPDA
(National Parliamentary Debate Association), use topics selected for each round of a
given tournament as framed by the tournament hosts.

Research-based team debating in the tournament context makes use of national
debate propositions indispensable. If students had to debate a different proposition
for each tournament, or even if they attempted to debate a number of different
propositions during the year, they would acquire considerable experience in research
methods but might sacrifice the depth of research and experience in evidence-based
debating. The first few academic debates on a new proposition are often tentative
and experimental. After a number of debates on a proposition, the learning situation
provides more depth.

Of course, alternative debate forums, including Parliamentary Debate (NPDA
and APDA) offer different educational experiences and skill sets based on impromptu
development of ideas and broad-based reading and research about a wide range of is-
sues. Although such approaches may not offer the depth of research and argumenta-
tion, they are certainly valuable experiences in public advocacy and critical thinking.

Because much academic debating is on a national intercollegiate debate propo-
sition, it is useful to know how such propositions are chosen. The care devoted to the
selection of these propositions suggests something of the care that individual deba-
ters should exercise in phrasing propositions for their own use. Similar standards
should also be applied to resolutions for extemporaneous style debates such as those
practiced in Parliamentary Debate Tournaments.

I I I . PRESUMPT ION AND BURDEN OF PROOF 51

all that they hoped to gain from adoption of the proposition. These concepts
are aptly summed up in the maxim “If it ain’t broke, don’t fix it.”1

The policy perspective is used when change is inherent in the status quo.
For example, in 2004 President Bush, the incumbent president, ran for reelec-
tion. That year the voters had the option of voting for Bush (the status quo) or
for his opponent, John Kerry. Constitutional restrictions barred Bush from run-
ning for a third term in 2008; thus change was inevitable. Voters in the year
2000 did not have the option of supporting the status quo (voting for Clinton)
but chose between two or more departures from the status quo, as in 2008. As is
typical in such cases, one choice represented a greater change in the status quo
than the other, as in 2000 the Republican candidate was perceived as more sub-
stantially different than the Democrat candidate.

From the policy perspective presumption favors the position that provides
the greatest advantages while incurring the least disadvantages, or incurs the least
risk due to the lesser degree of change. Put another way, presumption favors the
position that is less risky or that incurs the least risk of harmful consequences. In
debates on value propositions the presumption favors the position of the greater
over the lesser value. For example, in debates on the “testing for controlled sub-
stances” proposition, the issue in many debates is whether “privacy” concerns
outweigh “safety” concerns.

How does one determine the burden of proof in such cases? The classic rule
of burden of proof applies: One who asserts must prove. Let us now look at a
few examples to see how these concepts work. We will first consider some ex-
amples from the judicial perspective.

Do you favor a constitutional amendment defining marriage as the legal un-
ion of a man and a woman? A school prayer amendment to the Constitution? A
right-to-life amendment to the Constitution? A balanced budget amendment?
The status quo is the Constitution as it now exists. If you want to advocate a
change to the Constitution, you have the burden of proof. In this case you
must convince both branches of Congress to pass your amendment and then
you must convince 38 states to ratify it. This is the burden of proof we place
on those who want to change our Constitution.

The concept of presumption is a vital part of our legal system. Did Richard
Roe rob the Cook County National Bank? Our laws explicitly require that a
person be presumed innocent until proved guilty. The status quo is that
Richard Roe is innocent, and the police department and the district attorney
must convince a jury that he is guilty before he can be sentenced.
(Unfortunately this principle of law is sometimes distorted. The accused in a
well-publicized case may have a “trial by news media” and be “proved guilty”
in the minds of the prospective jurors before the courtroom trial begins. British
law is much stricter than American law in prohibiting pretrial publicity about the
accused.)

1. A conservative English statesman, Viscount Falkland, expressed this famous dictum in
1641 in more stately prose: “When it is not necessary to change, it is necessary not to
change.”

52 CHAPTER 3 STAT ING THE CONTROVERSY

The Richard Roes of this world move through the criminal justice system in
relative anonymity; their cases rarely attract the attention of the media. The O. J.
Simpson murder trial, however, drew unprecedented, worldwide attention. One
TV reporter, commenting on the problem of choosing a jury for the trial,
quipped; “Only someone who has been in a coma for the past few months
hasn’t heard about the O. J. case.” The trials of Scott Peterson, Kobe Bryant,
Martha Stewart, Phil Spector, Robert Blake, and Zacarias Moussaoui have drawn
similar attention.

There are, however, some exceptions to this concept of presumption of in-
nocence. For many years in contested tax cases, the taxpayer was in effect guilty
until proved innocent—a clear violation of the presumption of innocence. This
inversion of principle, however, had become the status quo and stood until, in a
major ruling, the Fifth Circuit Court of Appeals put the burden of proof on the
Internal Revenue Service (IRS).2 The IRS Restructuring and Reform Act of
1998, also known as the “Taxpayer’s Bill of Rights,” legislatively shifted the bur-
den of proof in certain legal proceedings from individual taxpayers to the IRS.

C. The Burden of Proof

In our law courts different standards prevail for the burden of proof in different
circumstances. Before a grand jury only “probable cause” need be proved to se-
cure an indictment; in a criminal trial the prosecutor must establish proof “be-
yond a reasonable doubt” to secure a guilty verdict; in a civil case the verdict
commonly is based on a “preponderance of evidence.” Outside the courtroom
reasonable persons usually apply this standard and base their decisions in impor-
tant matters on a “preponderance of evidence.” The judge in legal proceedings
will instruct the jury as to what constitutes “probable cause” or “reasonable
doubt.”

The concepts of burden of proof and presumption made the front page of
the New York Times and other newspapers across the country when the Supreme
Court ruled that in gender discrimination cases “an employer has the legal bur-
den of proving that its refusal to hire or promote someone is based on legitimate
and not discriminatory reasons.” In the same decision the Court ruled that the
employer has to show only by “a preponderance of evidence” that its reasons
were legitimate, and not by the more rigorous standard of “clear and convincing
proof” as required by a lower court.3 Outside the courtroom we do not have
predetermined definitions of what constitutes a “preponderance of evidence.”
Therefore a definition of that phrase may become a critical issue in the debate
as the debaters try to convince the decision makers that theirs is a satisfactory
definition within the context of the debate. (See Chapter 4.)

In certain situations in parliamentary debate, the affirmative must obtain a
two-thirds or three-quarters majority to carry its burden of proof. In 1995 the
proposal was advanced that Congress should require a three-fifths vote to enact

2. “Taxing News,” Newsweek, July 8, 1991, p. 8.
3. New York Times, May 2, 1989, p. 1.

I I I . PRESUMPT ION AND BURDEN OF PROOF 53

new taxes. By contrast, to convict Richard Roe of robbing the Cook County
National Bank, the prosecutor must convince 100 percent of the jury. If one
juror is not convinced of Roe’s guilt, he cannot be convicted.

Sometimes the burden of proof may be greater than expected. In 1994 a
majority of California voters thought they had won a victory when they ap-
proved Proposition 187, the anti–illegal immigration initiative. Their opponents,
however, persuaded a federal court to delay enforcement of the initiative, argu-
ing that federal, not state, laws governed the status of immigrants. A federal dis-
trict court judge struck down the law as unconstitutional.

The burden of proof in enacting a new federal law is greater than that of
obtaining a majority of one state’s votes. To enact a new federal law, one must
convince a majority of the House, a majority of the Senate, and the president. If
the president vetoes the law, then the proponents must convince two-thirds of
the House and two-thirds of the Senate. If the law is challenged in the courts,
then its supporters may have to convince a majority of the Supreme Court. Let
us now consider a few examples from the policy perspective.

In some cases, again, change may be inherent in the status quo. In such cases
there is a presumption in favor of a change but not in favor of any particular
change. A typical example may be found in the automobile industry, in which
most companies make annual model changes. Even though new models come
out every year, the designers advocating model X have the burden of proof to
convince their company that model X is better than model Y or model Z or any
other model under consideration. In some situations there is no status quo; for
example, when it comes time to elect freshman class officers, there are no
incumbents.

Thus, when the status quo provides for a change or when a change is inher-
ent in the status quo, the advocates of a new policy or of possible change have
the burden of proof. Similarly the advocates of a specific value (as in a debate on
a proposition of value in which the affirmative advocates the specific value called
for in the resolution) have the burden of proof. Again, the classic rule of burden
of proof applies to all of these situations: One who asserts must prove.

The affirmative—the one advancing an assertion—has the burden of proof.
The question then arises: What amounts to satisfactory proof? The answer de-
pends on the rules governing the debate and the judgment of the person or
group empowered to decide. At a minimum the affirmative must go more than
halfway in convincing the decision makers. Thus, for example, if 49 percent of
the members of your club vote for a motion and 51 percent vote against it, the
motion fails. If 50 percent vote for the motion and 50 percent against it, the
motion fails.

Note that there is a distinction between the burden of proof and a burden of
proof, and that this distinction applies to both the judicial and the policy perspec-
tive. The burden of proof always rests on the affirmative, who must prove that the
proposition should be adopted or accepted. However, a burden of proofmay rest
on either the affirmative or the negative. Whoever introduces an issue into the de-
bate has a burden of proof. The advocate must support the argument he or she
introduces. During a trial, for example, the prosecution may allege that Richard

54 CHAPTER 3 STAT ING THE CONTROVERSY

Roe committed a robbery in Chicago. Richard Roe may claim that he was in New
York at the time of the robbery. Richard Roe now has assumed a burden of proof;
he must prove his alibi. In a debate on the “testing for controlled substances” prop-
osition, if the negative introduces the argument that “privacy” concerns outweigh
“safety” concerns, they have assumed a burden of proof.

D. The Burden of Refutation

Either side may also have a burden of refutation—the obligation to refute, or
respond to, opposing arguments. This burden also referred to as the burden of
“clash” rests on the advocate whose case is weakened by an argument advanced
by an opponent. The advocate must refute that argument or suffer damage to the
case. In Richard Roe’s case, if Roe introduces evidence to establish that he was
in New York at the time of the robbery, the prosecution has a burden of refuta-
tion. That is, the Chicago district attorney must refute that evidence or Roe will
go free. In the “controlled substances” case the affirmative must refute the nega-
tive’s “safety” argument or face a serious loss.

A tie is thus impossible in academic debate. The affirmative either carries its
burden of proof or it does not. Even in a debate with one judge, a common
situation in academic debate, a tie is impossible. If the judge discerns that both
teams have done an equally good job, he or she must render a decision for the
negative because the affirmative has failed to carry its burden of proof.
Reasonable people follow this principle in making individual decisions. If the ar-
guments pro and con are equal—if they simply cannot make up their minds—
they decline to support the affirmative’s proposal.

IV . TYPES OF DEBATE PROPOS IT IONS

Debate propositions may deal with controversies of fact, value, or policy. We
will first consider propositions of fact, then value, and finally policy.

A. Propositions of Fact

A proposition of fact is a type of descriptive claim. In a debate on a proposition
of fact, the affirmative maintains that a certain thing is true, while the negative
maintains that it is false. Our law courts are almost entirely concerned with pro-
positions of fact. Examples of typical propositions of legal debates include
“Resolved: That Richard Roe is guilty of robbery,” “Resolved: That this is the
last will and testament of John Doe,” and “Resolved: That the plaintiff’s consti-
tutional rights were violated in this trial.” Examples of typical debates on propo-
sitions of fact outside the courtroom include “Resolved: That the stock market
will decline next year,” “Resolved: That life begins at conception,” “Resolved:
That human activity causes greenhouse warming,” and “Resolved: That others
conspired with Lee Harvey Oswald to assassinate President Kennedy.” This latter

I V . TYPES OF DEBATE PROPOS IT IONS 55

proposition of fact had been the subject of extensive public debate for years, and
interest in it surged to new heights following the release of Oliver Stone’s film
JFK. Obviously a debate over a proposition of fact is not necessarily easy and
may be a rich and important debate. In 2002 and 2003, the debate over the
question of Saddam Hussein’s ability to produce weapons of mass destruction
was a debate of earth-shaking importance.

Propositions of fact also may be debated as precursors, or as a part of debates
on propositions of value or propositions of policy, because it is frequently essen-
tial to establish relevant facts before reaching decisions about values or policies.

B. Propositions of Value

A proposition of value is a type of evaluative claim. Values are our beliefs about
right and wrong, good and bad. So a proposition of value essentially makes a
statement that something is good or bad. In a debate on a proposition of value,
the affirmative maintains that a certain belief, value, or fact is justified, that it
conforms to the definition or criteria appropriate to evaluate the issue.
Examples of typical propositions of value include “Resolved: That abortion is
immoral” and “Resolved: That television is a vast wasteland.” One of the most
prominent differences between a proposition of value and a proposition of policy
is that the policy proposition requires the affirmative to propose a plan to imple-
ment the policy. The proposition of value does not provide for a plan. Rather,
the affirmative seeks support for a claim that (1) endorses a value (for example,
“Resolved: That compulsory national service for all qualified U.S. citizens is de-
sirable”) or (2) chooses one value over another (for example, “Resolved: That
inflation is a greater threat to American society than is unemployment”) or (3)
rejects a value (for example, “Resolved: That the emphasis on competitive ath-
letics is deleterious to American society”).

Quasi-policy propositions are propositions that express a value judgment
about a policy. Examples of typical quasi-policy propositions include the “com-
pulsory national service” proposition just cited and many CEDA propositions
prior to 1996, such as “Resolved: That a unilateral freeze by the United States
on the production and development of nuclear weapons would be desirable.”
Although a plan is not explicit in quasi-policy propositions, it is implicit, and
the debaters may need to debate the policy implications of the proposition.
Between 1999 and 2002, CEDA selected both a policy and what they termed
a “nonpolicy” resolution for each academic year. They defined a nonpolicy res-
olution as one “phrased so as to generally affirm the truth or value of an idea,
condition, or action, but not to simply affirm the desirability or worth of future
change.”

A value may be a precursor of a policy. Once we have endorsed a value, the
next logical step in most cases is to support policies consistent with that value.
The intensity with which a value is endorsed or rejected will determine whether
we adopt a personal policy or urge a public policy. A woman who favored the
“abortion is immoral” proposition mentioned earlier might say, “Others may fol-
low their own conscience; my values would never permit me to choose

56 CHAPTER 3 STAT ING THE CONTROVERSY

abortion.” Intense partisans on both sides take a more activist stance and seek to
have their values enacted into law. Of course, debaters might engage in a pleas-
ant disputation on values that have no discernable policy implications—for ex-
ample, “Resolved: That Washington was a greater president than Lincoln.” A
negative win on this debate implies no policy that we should tear down the
Washington Monument or build Lincoln another memorial.

If we decide that “television is a wasteland,” we might adopt a personal pol-
icy of watching much less television. If, however, we urge that the public sup-
port the value we have chosen, then a certain type of programming should, as a
matter of policy, be eliminated from television and replaced with programming
more beneficial to the public interest. The implications of such a policy are
clearly a subject for examination by debaters and those who render the
decision.

An example of fact and value judgments leading to policy considerations oc-
curred in the first Bush–Dukakis presidential campaign debate in 1988. George
H. W. Bush, who was known to favor the “sanctity of life” (a value proposition)
and to regard abortions as “killings” (a fact position), was asked, “If abortions
were to become illegal, do you think women who have them should go to
jail?” (a policy position). Bush replied, “I haven’t sorted out the penalties.…
I’m for the sanctity of life, and once that illegality is established, then we can
come to grips with the penalty side, and of course, there’s got to be some penal-
ties to enforce the law.” This response was judged to be weak and ineffective by
some observers. Michael Dukakis promptly focused on the policy implications of
Bush’s values: “Well, I think that the vice president is saying that he’s prepared
to brand a woman a criminal for making this decision.”4

While we may sometimes debate facts, values, or policies by themselves, we
will find that on many occasions it is necessary to consider all of them together.

C. Propositions of Policy

A policy proposition is a type of advocate claim. It calls for change. CEDA de-
fines policy resolutions as those “phrased so as to affirm the value of future and
specific governmental change, and suggesting a broad but predictable array of
potential affirmative plans.” In a debate on a proposition of policy, the affirma-
tive maintains that a policy or course of action should be adopted. Most debates
in legislative bodies are on propositions of policy. Examples of typical debates in
Congress, state legislatures, and city councils include “Resolved: That the pro-
posed tax bill should be enacted” and “Resolved: That the Senate should advise
and consent to the nomination of Joseph Doakes as ambassador to France.” In
private organizations as well, most debates are on propositions of policy—for ex-
ample, “Resolved: That the National Communication Association should hold
its annual convention in Chicago” or “Resolved: That Compact Motors should
pay a quarterly dividend of 50 cents per share of common stock” or “Resolved:
That more dormitories should be established on this campus.”

4. See the New York Times, Sept. 26, 1988, p. 11, for the full text of this exchange.

I V . TYPES OF DEBATE PROPOS IT IONS 57

Recall that a plan to implement the policy is an essential part of the affirma-
tive’s case. In debates on policy propositions, propositions of value often arise as
important issues. For example, in debates on the proposition of policy
“Resolved: That the federal government should significantly strengthen the reg-
ulation of mass media communication in the United States,” it was sometimes
necessary to debate as essential issues “Resolved: That First Amendment rights
are the most important of all our rights” and “Resolved: That pretrial publicity
denies a fair trial to defendants in criminal trials” (both propositions of value).

The O. J. Simpson case raised many issues of fact, value, and policy. Was
O. J. guilty of murder? This was a question of fact the trial intended to an-
swer. During the pretrial hearings a friend of O. J.’s slain ex-wife wrote
a book. Did this create prejudice against O. J.? While in jail awaiting trial,
O. J. also wrote a book. Did this create prejudice in favor of O. J.? The me-
dia—from the tabloids to the mainstream press, from Court TV to the major
networks—reported all of the events, gossip, rumors, and opinions surrounding
the trial. Did the media’s First Amendment right to report about the trial and
events surrounding it outweigh O. J.’s right to a fair trial? Had O. J. been
convicted, his lawyers might have sought to argue some of these questions of
fact and value before the Supreme Court.

Had the prosecution sought the death penalty, the issue of whether to apply
it would have become a question of policy to be debated by the jury in separate
proceedings following a guilty verdict.

As another example, consider the Monica Lewinsky–Bill Clinton scandal.
The House impeachment proceedings against President Clinton focused on pro-
positions of fact. For its part the Senate considered the magnitude of the value
implications and, finally, the appropriate policy action: Should President Clinton
be removed from office? Just as questions of fact, value, and policy are interwo-
ven in one of the twentieth century’s most highly publicized murder trials and
the historic proceedings against a president, they are also interwoven in the great
debates on public policy and in the unpublicized debates that influence our ev-
eryday lives.

EXERC ISES

1. Examine the following “propositions.” Which are well phrased? Which vi-
olate the criteria of a well-phrased proposition? What criteria do they vio-
late? Rephrase the incorrect propositions so they meet the requirements for
academic debate.

a. Inadequate parking facilities on campus
b. The AIDS crisis
c. Should our college abandon intercollegiate athletics?
d. The present method of electing the president of the United States

should be improved
e. Affirmative action in college admissions

58 CHAPTER 3 STAT ING THE CONTROVERSY

f. Gay/lesbian rights
g. Is politically correct speech a violation of free speech?
h. Our college should not adopt a multicultural curriculum

2. Phrase one proposition of fact, one of value, and one of policy for each of
the following areas:

a. Health Care
b. Education
c. Civility
d. The War on Terror
e. Tuition

3. From the newspapers, newsmagazines, and radio and television broadcasts,
and Internet discussions of the past week, identify what problems are cur-
rently being debated in Congress or in the nation. Phrase propositions of
fact, value, and policy on five problems currently being debated nationally.
Phrase these 15 propositions in a manner suitable for academic debate.

4. From the newspapers, newsmagazines, radio and television broadcasts, and
Internet discussions of the past week, find five examples of quasi-policy
propositions currently being debated in Congress or in the nation.

5. Prepare a five-minute speech for delivery in class in which you state a
proposition of policy and demonstrate how it meets the criteria of a well-
phrased proposition for academic debate.

6. Consider the 2007–2008 NDT/CEDA debate proposition (see Appendix C).
Reword it to better meet the criteria for an effective proposition.

EXERC I SES 59

4

Analyzing the Controversy

As we discussed in Chapter 3, effective debate begins with the identification of a
controversy from which a proposition emerges or is framed. The proposition

provides debaters a focus for preparation and argumentation, and allows the audience
or judge a guideline for their decision. The proposition focuses the clash and ensures
that arguments are pertinent to decision making. The proposition for debate may be
formulated by one of the advocates in the debate, by agreement between the oppos-
ing advocates, or by someone other than the actual advocates. If a student at a busi-
ness meeting of a college organization introduces the motion “Resolved: That the
dues of this organization should be increased five dollars a semester,” he or she is
formulating a proposition for debate. Before Abraham Lincoln and Stephen
Douglas held their famous debates, they agreed on the propositions they would
use. The proposition may also be expressed in the form of a motion in parliamentary
debate, and in our current political environment, candidates involved in campaign
debates are presented propositions in the form of questions from moderators, audi-
ence members, or even YouTube contributors. Frequently an attorney first learns of
the proposition to be debated in a court case when he or she is retained by a client in
the form of formal legal charges or claims.

Regardless of how the proposition is chosen, our first task as advocates is to an-
alyze the proposition and the area of controversy from which it is derived. When a
chemist analyzes a compound, he or she breaks it down to its most basic elements to
identify its makeup. Similarly, as debate advocates we must break the proposition
down into its component parts, define the terms of the proposition, and then iden-
tify the issues involved. Words or terms in the proposition must be defined within the
context of the proposition. For example, we cannot define, or even pronounce, the
word polish until we know the context in which it is used. Analysis of the proposi-
tion’s relationship to the problem area—the political, legal, social, or other relevant
contexts from which it arises—may reveal other terms that require definition and
new concepts that will aid in the development of issues.

60

I . THE IMPORTANCE OF DEF IN ING TERMS

The definition of terms—the advocate’s supported interpretation of the mean-
ing of the words in a proposition—is an essential part of debate. In some in-
stances the opposing advocates will agree right away on the definition of terms,
and the debate will move on to other issues. In other cases the locus of the de-
bate may be the definition of a key term or terms, and definitions become the
“voting issue” that decides the debate. In all debates, however, a shared under-
standing of the interpretation of the proposition is necessary to guide argumen-
tation and decision making.

Many intercollegiate debate propositions call for the “federal government”
to adopt a certain policy. Often the term is self-evident in the context of the
proposition, and no definition is necessary. In debates on the 2001–2002
CEDA proposition, “Resolved: That the United States Federal Government
should substantially increase federal control throughout Indian Country in one
or more of the following areas: child welfare, criminal justice, employment, en-
vironmental protection, gaming, resource management, taxation,” the affirmative
merely designated the appropriate federal agency (for example, The Bureau of
Indian Affairs or the Environmental Protection Agency) to carry out its policy,
and the debate moved on to other issues. However, sometimes other terms in
the proposition (for instance, Indian Country) become critical issues of the debate.
Not infrequently the negative will raise the issue of topicality and argue that the
affirmative’s plan is not the best definition, or interpretation, of the proposition.
In debates on propositions of value, the clash over definitions or criteria may be
crucial to the outcome.

In debates outside the educational setting, the same situation prevails. In
some debates the definition of terms is easy and obvious—they need only be
stated “for the record,” and the debate proceeds to other issues. In other debates,

Miniglossary

Definition of terms The advocate’s supported interpretation of the meaning of
the words in the proposition.

Fiat The convention in academic policy debate that, for the sake of argument,
participants may assume implementation of a reasonable policy. This allows de-
baters to focus on the question of whether a policy should be adopted and to
avoid as irrelevant arguments about whether the policy would be adopted.

Issues Critical claims inherent in the proposition. Questions identifying points
of controversy.

Stock issues Those issues common to most debates on given types of proposi-
tions. In value debate they are definitive and designative; in policy debate they
include harm, inherency, and solvency.

I . THE IMPORTANCE OF DEF IN ING TERMS 61

however, the definition may be all-important. For instance physicians, clerics,
and ethicists conduct long, hard-fought debates on the critical issue of when
life begins: At conception? When the fetus becomes capable of surviving outside
the womb? When the brain begins to function? Or at the moment of birth?

Exactly the opposite problem arose, and continues, in debates over the use
of organ transplants. Does death occur when breathing stops? When the heart
stops? Or when the brain ceases to function? Some states have debated this issue
and adopted new definitions of death; in other states the debate continues.
Similarly, environmentalists seeking protection from development for valued re-
sources debate the definition of wetlands in public hearings; owners of sports fran-
chises work to redefine players’ salaries to fit within predetermined salary caps;
and customers considering new product purchases study competing definitions
of value. In February 2004, President Bush called upon the Congress to
“promptly pass and send to the states for ratification, an amendment to our
Constitution defining and protecting marriage as a union of a man and a woman
as husband and wife.” This advocacy by the president was an attempt to define
“marriage” in such a way as to limit it to heterosexual couples. A public debate
about the meaning of marriage, and its alternative, “civil union,” ensued.
Definitional debates have political, moral, and personal implications. What is
poverty? Obesity? Adulthood? In 2007, the meaning of the term “surge” in ref-
erence to the United States military action in Iraq was hotly contested. Was this
an expansion of the war or simply provision of necessary resources to achieve
existing objectives? The 2007 immigration reform offered the opportunity for
illegal immigrants working in this country to achieve citizenship through a cum-
bersome and expensive process. The reform legislation failed in part because it
was termed “amnesty” by its opponents. Likewise, the definition of “terrorism”
creates significant problems in our foreign policy.

Terms that do not actually occur in the proposition itself but that an advo-
cate expects to use in the course of the debate may also require definition. For
example, the words cyclical, frictional, and hidden did not appear in the proposition
“Resolved: That the federal government should establish a national program of
public work for the unemployed.” Yet, because references to these types of un-
employment likely recurred in debates on the proposition, the debaters needed
to define them.

In debates on this same proposition, dictionary definitions of the individual
words public and work would have done little to clarify the meaning of the prop-
osition or to furnish a basis for argument. Advocates define the phrase public work
rather than the individual words, and, by referring to the use of this phrase in
legislation, they were able to provide a useful definition.

In analyzing the problem, advocates must carefully consider all possible de-
finitions of all the terms. In presenting their cases, however, they will define only
the terms that might be unfamiliar to their audience or about which they and
their opponents might differ. In debating the proposition “Resolved: That
Congress should be given the power to reverse decisions of the Supreme
Court,” it would probably be unnecessary to define Congress and Supreme
Court. But it would be necessary to define reverse and decisions, because legal us-

62 CHAPTER 4 ANALYZ ING THE CONTROVERSY

age of these terms differs from popular usage, and opposing advocates sometimes
interpret these words differently within the context of this proposition.

Consider the old brainteaser—when a tree falls in a forest but nobody hears
it, does it make a sound? The answer, of course, is totally dependent on your
definition of sound. If you define it as waves in the air, the answer is yes; if you
define it as the subjective experience of hearing, the answer is no. The terms of a
debate proposition may be defined in a variety of ways. To make the basis of the
argument explicit, advocates should choose the method or combination of meth-
ods best suited to the requirements of the proposition and to the interests of the
audience. It is important to define terms carefully to ensure a profitable debate.

I I . METHODS OF DEF IN ING TERMS

A. Basic Methods

1. Example. Giving an example is often an effective method of defining terms.
In debates on the “national program of public work” proposition, affirmative
teams sometimes defined their terms by saying, “By a national program of public
work, we mean a program similar to the WPA of the 1930s.” In this way they
gave their audience a specific example of the type of program they proposed.
Examples are generally discovered by debaters in the course of researching their
issues and thus, they tend to appear in the literature related to the proposition or
topic area.

2. Common Usage. In the interest of accuracy and precision, debate proposi-
tions sometimes contain technical terms. Often these terms can be defined effec-
tively by referring to common usage, or “common person” or “person on the
street” definition. For example, in debates on the proposition “Resolved: That
the requirement of membership in a labor organization as a condition of em-
ployment should be illegal,” some affirmative teams defined an important term
by saying, “By labor organizations we mean the type of organization popularly
referred to as unions.” This reference to common usage usually served to estab-
lish a definition acceptable to both teams and clear to the audience. Although the
word unions would have served well as a definition, it would not have been an
acceptable term for use in the proposition. Many important “unions” operate
under the legal title of brotherhoods, associations, federations, or other names; and
most important legislation regulating unions speaks of labor organizations. Had
the word unions been used in the proposition, it might have led to some pointless
quibbles as to whether such legislation would apply to organizations such as the
railroad brotherhoods.

To qualify as common usage, a term must be commonly understood across
lines of gender, age, and culture. The Senate confirmation hearings on Supreme
Court Justice Clarence Thomas triggered an extensive public debate about “sex-
ual harassment.” Both men and women opposed it, but in many cases they had

I I . METHODS OF DEF IN ING TERMS 63

substantially different definitions of the term. The hearings, which dominated
prime-time television and the front pages of newspapers, were generally ignored
or given minimal coverage elsewhere in the world. This seems to indicate a cul-
tural difference between the United States and many other countries in which
sexual harassment is not a crime and the sexual behavior of politicians and other
public figures is considered off limits to the media.

Similarly, when denying his involvement in a “sexual relationship” with
White House intern Monica Lewinsky, President Clinton argued that, for him,
oral sex did not constitute sex or a sexual relationship. He based his argument on
the assumption that, for many (including himself), there is a clear distinction in
common usage between the terms oral sex and intercourse, and that a definition of
the terms sex and sexual relationship would refer only to the latter.

Of course, we do not require common global understanding for a term to
be in popular usage in the United States. However, living in a multicultural so-
ciety, we must be aware that cultural differences may influence how a term is
perceived.

Sometimes terms in common usage are widely misunderstood. For instance,
the New York Times called 12 A.M. and 12 P.M. “the trickiest times on the clock.”
Does 12 A.M. designate midday or midnight? Is 12 P.M. lunchtime or bedtime?
Railroads avoid the problem by using schedule times such as 12:01 A.M. and
11:59 P.M. The military, too, avoids the problem by using 24-hour time; noon
is 1200 and midnight is 2400. According to the nation’s highest authority on
time, the U.S. Naval Observatory, “there is no 12 A.M. or 12 P.M., only noon
and midnight.”1 When time is critical, as it may be in contracts, on birth or
death certificates, and in interpretations of other documents, it is advisable to
use terms that are defined by a recognized authority.

Sources of common usage must be evaluated with care. One person’s com-
mon usage may differ with another’s for many reasons. An appeal to the judge or
audience may fail if their sense of common interpretation differs from the deba-
ters’. One source of common usage definitions is a general dictionary, including,
for example, Webster’s, Oxford Collegiate, and American Heritage dictionaries.
Wikipedia or other “wiki” sources may provide useful references for common
usage definitions, as they are generated and edited by a community of Internet
users, not necessarily scholars or experts.

3. Authority. Some terms may be defined most effectively by referring to an
authority qualified to state their meaning and usage. Dictionaries, encyclopedias,
and books and articles by recognized scholars are often used as authority for a
particular definition. In debates on whether “advertising degrades the quality of
life in the United States,” some debaters turned to the American Heritage
Dictionary for their initial definitions of degrades and quality of life. Failure to con-
sult the proper authority can lead to unexpected results. In one instance Time
magazine chided the Nebraska legislature for failure to consult a recognized au-
thority in drafting drug legislation, which resulted in a drug offender going free:

1. New York Times, Nov. 29, 1987, p. 19.

64 CHAPTER 4 ANALYZ ING THE CONTROVERSY

Burling was acquitted on largely lexicological grounds. The state legis-
lature misspelled the drug’s chemical name when it passed the bill that
outlawed it in 1986. Thus Burling could not be convicted of possessing
the substance specified by the lawmakers. The correct spelling is
methylenedioxymethamphetamine, not methylenedioxyethampheta-
mine [note the omission of the letter m] as the law had it. Next time
they ban a drug in Nebraska, they’d better consult a pharmacological
dictionary.2

What is the definition of AIDS? The federal Centers for Disease Control
(CDC) are the defining authority on matters of diseases. In 1993 the CDC
adopted a broader definition of AIDS to include those infected with HIV who
also had tuberculosis, pneumonia, or other illnesses. Under the new definition
the number of AIDS cases increased overnight by 111 percent. The power to
define a disease can create an epidemic or “eradicate” the disease.

We often hear that an appalling number of Americans are illiterate. What are
the facts? Who can provide an accurate picture? The U.S. Census Bureau says
that 95 percent of Americans are literate. (Of course, the Census Bureau can
make mistakes, but no other source even remotely approaches the ability of the
Census Bureau to gather population data.) Certainly this is primary evidence. But
should we accept it as conclusive evidence? We could never question millions of
individuals ourselves. But we might ask, how does the Census Bureau define
literacy? The answer might surprise you: Anyone who said they attended school
through the fifth grade was counted as literate!3 No effort was made to deter-
mine if these people could actually read or write. If we changed the definition
to people who said they attended school through the third grade, the literacy
rate would probably jump to 99 percent. If we required people to prove they
could read and write at the fifth-grade level, who knows what the figure would
be? The power to define literacy can change our nation’s literacy rate to serve
the interests of whoever defines the term.

Courts struggle every day to interpret the meaning of terms. Their precision
in defining words important to enforcement of statutes can provide a powerful
source of definition to the debater. In legal matters the only definition that
counts is the one upheld by the Supreme Court. For example, what does request
mean? Section 1915(d) of Title 28 of the United States Code states that federal
district judges may “request” lawyers who practice before the federal courts to
undertake uncompensated representation of the poor. Justice John Paul
Stevens, in a dissenting opinion, held that request should be understood to mean
“respectfully command.” Justice William J. Brennan, Jr., held in the 5-to-4 ma-
jority opinion that “in everyday speech request means to ask, petition or entreat,
not to require or command.”4

2. Time, Dec. 12, 1988, p. 33.
3. John Silber, “Illiteracy and the Crisis of Our Society,” Bostonia (spring 1994),
p. 48.
4. New York Times, May 2, 1989, p. 8.

I I . METHODS OF DEF IN ING TERMS 65

Another problem of legal definition is exemplified by application of the term
“obscenity” by courts in freedom of speech cases. To some extent, the term is
defined by local standards, which are open to interpretation and application by
the courts. Sources of definitions by authorities are wide and varied. Terms may
be defined within the text of laws, court decisions, books, articles, websites, and
other materials produced by experts and agencies. Field-specific dictionaries may
often be helpful.

4. Operation. Some terms are best defined if the advocate provides an opera-
tional definition and explains the function or special purpose represented by the
terms in a specific context. Debates on the proposition “Resolved: That the
nonagricultural industries should guarantee their employees an annual wage” re-
quired careful definition of the phrase guarantee … an annual wage. Some affirma-
tive advocates chose to provide an operational definition, defining these terms by
presenting their plan. One debater said:

We propose a plan whereby the employer places the sum of five cents
per employee hour worked in a trust fund until that fund equals 50
percent of the average annual payroll of that company for the past five
years. When an employee is laid off, he may then draw from his fund a
sum equal to 75 percent of his average weekly pay for the previous year
less such state unemployment compensation as he may receive for 52
weeks or until he is rehired.

The use of operation as a method of definition is often linked with
the presentation of a plan and is a helpful way of explaining a complex
matter.

5. Negation. Sometimes a term may be defined effectively by indicating what
it does not mean. In debates on the nationalization of basic industries, some teams
defined basic industries by combining negation with example. That is, they said,
“We do not mean the corner drugstore, we do not mean retail businesses, we do
not mean service businesses; we mean steel, autos, transportation, mining, oil,
and gas.”

6. Comparison and Contrast. Some terms may be best understood if they are
compared to something familiar to the audience or contrasted with something
within the common experience of the audience. In debates on the “mass media”
proposition, some negative teams offered a counterplan and proposed the crea-
tion of an agency “similar to the National Association of Broadcasters” to regu-
late newspapers. They then claimed an advantage from the fact that their plan
called for voluntary regulation in contrast to the affirmative’s proposal of federal
regulation.

7. Derivation. One of the standard methods of defining words is to trace their
development from their original, or radical, elements. Thus, in a debate on fair

66 CHAPTER 4 ANALYZ ING THE CONTROVERSY

employment practices, it would be possible to define the word prejudice by point-
ing out that the word derived from the Latin words prae and judicium, meaning
“before judgment.” Definition by derivation has limited use in argumentation
and debate, because the advocate is usually concerned with the contemporary
use of the word within a specific context.

8. Combination of Methods. Because most propositions of debate contain
several terms that must be defined, no single method is likely to be satisfactory
for the definition of all of the terms. If any term is particularly difficult to define,
or if it is of critical importance in the debate, the advocate may use more than
one method of definition to make the meaning clear.

B. Providing a Satisfactory Definition

A satisfactory definition is one that meets the expectations of those who render
the decision and provides reasonable guidance in interpreting the proposition.

In academic debate a judge may expect that a definition be reasonable or that
it be the best definition in the debate. In applied debate the decision makers often
have different expectations about decisions in different situations. As we saw in
Chapter 3, the courts have different standards for defining the burden of proof in
different situations. In our personal lives, too, we frequently apply differing stan-
dards. For example, our definition of “satisfactory medical care” would no doubt
vary depending on whether we had a sprained ankle or a life-threatening illness.

In academic debate advocates sometimes offer unusual definitions—defini-
tions that are not consistent with the expectations of the opposing advocates.
The use of “trick” definitions to catch an opponent off guard or to gain some
other advantage is specifically not recommended. A trick definition or the resultant
case is one that the affirmative hopes in the first instance will find the negative
unprepared and in the second instance will convince the judge to accept. One
example of this occurred in debates on the proposition “Resolved: That greater
controls should be imposed on the gathering and utilization of information about
U.S. citizens by government agencies.” Early in the season most negatives

Methods of Defining Terms

■ Example

■ Common Usage

■ Authority

■ Operation

■ Negation

■ Comparison and Contrast

■ Derivation

■ Combination of Methods

I I . METHODS OF DEF IN ING TERMS 67

expected that the affirmative cases would deal with abuses of computerized credit
information. But one trick case called for legislation to prohibit the gathering and
utilization of information about citizens who used marijuana. (The affirmative
argued that if the police and prosecutors were prohibited from gathering and
utilizing such information, they would devote their time and energies to more
important crimes.) Of course, once this case became well known, it lost an es-
sential characteristic of the trick case—it no longer found negative teams unpre-
pared. Advocates who depend on trick cases will find that usually they are
quickly exposed and defeated by competent opposition. Not every unusual defi-
nition, however, should be regarded as a trick definition. The apparently unusual
definition might take the opposing team by surprise only because they failed to
thoroughly analyze the proposition.

Debaters are sometimes advised to look for the “original understanding” of
the proposition. Such advice draws on important precedent: Attorneys arguing a
case involving a constitutional issue before the Supreme Court may consult the
debates that surrounded the adoption of the Constitution or the relevant amend-
ment to discover the original understanding of the Founding Fathers. Most de-
bate propositions, however, do not stem from constitutional issues, and there
may be little or no record to provide evidence of the original understanding.
Thus this well-intentioned advice is frequently of little value in academic
debate.5

How, then, can one prove that a definition is satisfactory? The key is to give
the decision makers good reasons to accept that definition.

What are some of the good reasons one might advance to prove that a spe-
cific definition is satisfactory? The reasons will differ with different propositions
and different decision renderers, but some of the most frequently used criteria are
listed in the inset on pages 70–71.

To prove that a definition is reasonable, one must establish that the definition
meets the relevant criteria or standards. To prove that a definition is the best in the
debate one must establish that the definition meets the relevant criteria in ways
that are superior to opposing definitions.

C. The Meaning of Should and the Convention of Fiat

Most propositions on matters of policy contain the word should (or ought)—for
example, “Resolved: That such-and-such should be done.” In a debate on a pol-
icy proposition, should means that intelligent self-interest, social welfare, or the
national interest prompts this action and that it is both desirable and workable.
When the affirmative claims a policy “should” be adopted, it must show that the
policy is practical—but it is under no obligation to show that it would be
adopted. The affirmative must give enough detail to show that if implemented,

5. The extent to which “original understanding” should be used in legal debate is itself a
subject of debate within the legal community. See Robert H. Bork, The Tempting of
America (New York: Free Press, 1990). Throughout the book, Bork makes his argument
for the use of “original understanding” and offers his critique of other methods.

68 CHAPTER 4 ANALYZ ING THE CONTROVERSY

it would work. It may be impossible, within the time limitations of the debate,
for the affirmative to give all the details, but it must at least show the outline of
its policy and indicate how the details could be worked out. For example, in a
debate on federal funding for education, the affirmative could not reasonably be
expected to indicate how much money each state would receive under its plan,
but it would be obliged to indicate the method by which the amount of the
grants would be determined. It would be pointless for the negative to seek to
show that the affirmative’s plan could not be adopted by demonstrating that
public opinion is against it or that the supporters of the plan lack sufficient voting
strength in Congress.

Consider that, at one time, public opinion and a majority of Congress were
opposed to the income tax, yet when the advocates of the income tax demon-
strated that it should be adopted, the Sixteenth Amendment was enacted. In the
same way it could be demonstrated that, at a given time, the Eighteenth,
Nineteenth, Twenty-first, and Twenty-sixth Amendments to the Constitution
could not possibly have been passed. Too many people were opposed to prohi-
bition, opposed to women’s suffrage, opposed to the repeal of the Eighteenth
Amendment, or opposed to lowering the voting age to 18. Yet all these amend-
ments were passed after the advocates of these measures won debates showing
they should be adopted. Thus in an academic debate on a policy proposition,
constitutionality is never an issue. If the affirmative proves that a certain policy
should be adopted, it has also proved that, if necessary, the Constitution should
be amended. In the same way, if the affirmative’s proposal is currently illegal or
outside the scope of existing law, it has, by showing that its proposal should be
adopted, demonstrated that the necessary enabling legislation should be enacted.

Thus in academic debate the negative cannot argue that “Congress will
never pass the affirmative’s plan” and proceed to prove that, because of attitudi-
nal barriers, political interest, or some other reason, the affirmative can never get
enough votes to enact its proposal. The affirmative may simply call upon “fiat,”
where for the sake of the argument they will assume the hypothetical enactment
of the proposal and focus on their advocacy that Congress should enact the plan.
The affirmative need only demonstrate that its proposal ought to be adopted; it
need not consider the political or attitudinal barriers that so far have prevented its
enactment, although it may have the obligation of defending the merits of its
proposal against the potential political and/or attitudinal consequences of
enactment.

The negative must avoid the “should-would” argument, which is pointless
in academic debate.6 The point is not would—but should—the affirmative’s pro-
posal be adopted. The negative may, of course, focus on the workability of the

6. “Should-would” arguments may be of considerable importance in applied debate. A
political leader might feel that a certain policy should be adopted but, recognizing that it
would be impossible to marshal sufficient support, decide not to fight for it, preferring to
conserve energy and credibility for more viable policies. For example, some of President
Reagan’s advisors urged that the Constitution should be amended to ban abortions and to
permit school prayer. Reagan sympathized with their proposals but declined to lead an
all-out legislative battle for them, apparently feeling Congress would never enact them.

I I . METHODS OF DEF IN ING TERMS 69

Criteria to Prove a Satisfactory Definition

Debate often focuses on the relative merits of competing definitions. Standards that
support the definitions offered as satisfactory provide valuable measures for com-
parison of differing interpretations. The debater is well advised to choose definitions
that meet valid criteria.

1. Prove that your definition is officially stipulated as the correct one for this
resolution. This criterion is of great value in the law courts, where many definitions
are stipulated by statute and have been upheld by the highest courts so often that
appeal is pointless. Elsewhere a kilogram is defined by an international agreement; a
watt is a standard unit of measure in the United States; drugs are defined by official
pharmacopoeias. Less common terms like black hole, gigaflop, pulsar, and quasar, al-
though not officially defined, have universally accepted definitions in the scientific
community. Of course, any definition could be changed, but changes in official or
universally accepted definitions come only after exhaustive debate.

2. Prove that your definition is grammatically correct. Presumably the framers of
the proposition are knowledgeable in the conventions of English grammar and syn-
tax, each word in the proposition is there for a good reason, and each word further
refines the meaning of the sentence. Thus you must prove that your definition con-
siders all the terms of the proposition and that none of the terms is redundant or
contradictory.

3. Prove that your definition is derived from the appropriate field. Many propo-
sitions contain specialized terms. If the subject is nuclear weapons, you must prove
that your definition is the one used by nuclear physicists. If the subject is economics,
you must prove that your definition is the one used by economists.

4. Prove that your definition is based on common usage. Many of the terms in
debate propositions are words in common usage. Because debate is a public activity,
you must be able to prove that your definition is consistent with the common usage
of the general public.

5. Prove that your definition is consistent with policy makers’ or value makers’
usage. Debaters are arguing that we, the public, should adopt or reject a certain
policy or value. You must prove that your definition is consistent with the usage of
the makers of policy and value in the public forums; for example, you would need to
prove that your definition is consistent with the definition used in congressional de-
bates on the subject.

6. Prove that your definition meets the original understanding of the proposi-
tion’s framers. (Cautions against this method are given in the section “Providing a
Satisfactory Definition.”) This criterion may be compelling to some judges and to
some legal scholars in applied debate in the courtroom. But the original understand-
ing of the people who framed a proposition for academic debate or for applied de-
bate outside the courtroom is often elusive, and it may even be impossible to
discover.

7. Prove that your definition provides a clear distinction between what legiti-
mately fits within the definition and what is excluded by the definition. It is impor-
tant that definitions clearly distinguish between affirmative ground and negative
ground.

8. Prove that your definition would provide a fair division of ground. That is,
prove that, if interpreted as you suggest, there would be fairly equal ground for
both affirmatives and negatives to use for development of their plans, counterplans,
and argumentative positions. Included here might be justification for your definition
based on the educational merits of such a definition: Is it better to provide a narrow

70 CHAPTER 4 ANALYZ ING THE CONTROVERSY

policy and try to demonstrate that a given policy, if adopted, would not work or
would produce significant disadvantages.

For example, in debating the “government control of the supply and utili-
zation of energy” proposition, the negative could not argue that Congress would
not pass gasoline rationing because it is so unpopular with members of Congress
and their constituents. The affirmative could simply fiat rationing—that is, argue
that it should be passed and assume, for the sake of argument, that it has been
implemented. However, the negative could argue that, because rationing is so
unpopular, it would not work; that there would be widespread violations and
black markets; that the system would break down; and thus that the affirmative
could not achieve any advantage.

Fiat is the convention in an academic policy debate that, for the sake of
argument, participants may assume implementation of a reasonable policy. This
allows debaters to focus on the question of whether a policy should be adopted
and to avoid as irrelevant arguments about whether the policy would (or will) be
adopted. The purpose of fiat is to require the debaters to debate the merits of the
proposition, and not the political machinations of how one might garner the
votes necessary for enactment. However, the political fallout of plan adoption
may be subject to debate. Fiat is generally thought to assume that the plan has
been implemented through “normal means.” Normal means in our governmen-
tal system includes deal making and compromise. Implementation of an affirma-
tive proposal might be argued to require use of political capital, which would
then be lost at the cost of the potential implementation of other policies or
actions.

Note, too, the limitations of fiat: Fiat is not a real power. The affirmative may
use fiat to focus on should, but fiat goes no further. The affirmative may not “fiat”
that advantages will flow from its plan; the advantages must be proved. The

but deep interpretation of propositional terms or a broad but shallow interpreta-
tion? In addition, you may want to suggest that, in the interest of fairness and prior
notice, a definition should provide clear and predictable limits within which advo-
cates may analyze and interpret the resolution.

Note that the debater will rarely use all these criteria to prove that the defini-
tion used is satisfactory. In fact, some of the criteria will contradict others. Initially
the definition is stated succinctly with only the minimum evidence essential to estab-
lish the claim. Only if the definition comes under attack does the debater move to a
full-scale justification of the definition. The most important function of these criteria
is to provide a way for judges to weigh competing definitions and decide which is
most satisfactory for a given debate.

To successfully attack an opponent’s definition, one must prove that the defini-
tion does not meet one or more of the criteria just discussed. Note, too, that the
criteria listed here, although widely used, are not all-inclusive. Depending on the na-
ture of the proposition, other criteria may be discovered and applied to prove or dis-
prove the claim that the definition is satisfactory.

Criteria to Prove a Satisfactory Definition (Continued)

I I . METHODS OF DEF IN ING TERMS 71

affirmative may not “fiat” attitudes; for example, the affirmative may not “fiat” that
all citizens will love gas rationing and will eagerly comply with the plan. Fiat is not a
magic wand; it may not be used to make a plan work. (Some additional uses and
limitations of fiat power will be considered in Chapter 12.)

Another way to approach fiat is to consider it as it relates to the “agency” or
ability to invoke change held by the debaters as activists and advocates. Such an
approach recognizes that the traditional use of fiat is hypothetical; at the end of a
debate when a judge votes for the affirmative, of course, the plan does not in
reality become law. The true agency or power of the debaters as advocates is
to influence the participants in the immediate debate itself. Therefore, the debate
as an act of advocacy should be the focus of the participants, and the decision
rendered by the judge is about the debaters rather than the hypothetical plan
they are debating. Based on such an approach, critical and philosophical implica-
tions of the rules and contexts of the debate itself, the performances of the de-
baters (including their advocacy and language use), and the underpinnings of the
structural framework of policy advocacy and debate practice are all subject to
debate. Critical and performance-based approaches built on the idea that “fiat is
illusionary” have grown in popularity in tournament practice. Proponents point
to debates that are more relevant to the lives of participants (judges and debaters)
and to a greater sense of involvement and activism by debaters. Opponents note
that debates may lack clear points of clash or concrete comparison (as is provided
by the policy comparison facilitated by traditional fiat).

I I I . I SSUES

Issues are those critical claims inherent in the proposition that the affirmative
must establish. They may also be thought of as places where groups of arguments
converge or points of clash subordinate to the proposition. Issues also suggest
checklists or categories of arguments to be addressed by the participants in a de-
bate or argumentative situation.

In a traditional policy debate, the negative must defeat at least one “stock”
issue to win (although, the stock issues will be measured in relation to one an-
other). Stock issues are those issues common to all debates on similar types of
propositions, or standard claims that are applicable to many propositions. Issues
may be readily recognized, because they are questions with answers that directly
prove or disprove the proposition. If the issues are established, then the proposi-
tion must prevail. As debaters begin analysis of the proposition, they phrase the
issues as questions—for example, “Did John Doe kill Richard Roe with malice?”
Issues in the analysis stage are phrased in the form of questions to which the
affirmative must answer yes. Of course, the negative must answer no to at least
one issue or there is no debate. When the issues are presented in a debate, the
advocate phrases them as declarative sentences—for example, “John Doe killed
Richard Roe with malice.” Stock issues will be considered in detail in the fol-
lowing sections.

72 CHAPTER 4 ANALYZ ING THE CONTROVERSY

Potential issues are all of the possible answers to the stock issue questions. In
any given debate, however, it is unlikely that all of the potential issues will be
used. (See the section “Discovering the Number of Issues” later in the chapter.)

Admitted issues are issues that one side concedes, or chooses not to challenge.
For example, in debates on the proposition “Resolved: That the federal govern-
ment should implement a program that guarantees employment opportunities for
all U.S. citizens in the labor force,” some affirmatives introduced the issue “mil-
lions of U.S. citizens are unemployed.” In view of the evidence the affirmative
could have produced to support this issue, many negative advocates readily ad-
mitted this issue. Some negatives introduced the issue “millions of unemployed
do not suffer economic hardship.” In view of the evidence the negative could
have produced to support this issue, many affirmatives quickly concede this issue.
It is usually a wise policy for debaters to concede those issues they cannot win
and concentrate on those issues they have a chance of winning.

The issues of the debate are the issues that actually are introduced into the
debate and on which the opposing advocates clash. For example, the potential
issues on a certain proposition might be: A, B, C, D, E, F, G, H, I, and J. The
affirmative might introduce issues A–F. The negative might admit issues B and
C, introduce issue G, and seek to refute issues A, D, E, and F. The potential
issues H, I, and J were not introduced by either side and thus did not enter
into this debate. The issues of this debate were A, D, E, F, and G.

The ultimate issue or voting issue arises when there is only one issue remaining
in dispute, or when all remaining issues rest upon that single voting issue. In
some debates the clash may narrow down to one contended issue, which be-
comes the ultimate issue. In the preceding example the affirmative might have
won issues A, D, E, and F early in the debate, leaving only issue G in dispute.
Issue G thus would become the ultimate issue of this debate.

Contentions are statements offered in support of an issue. (Contentions may
also be referred to as observations or even “main points.”) Pertinent evidence is
organized into cogent arguments to support each issue. Usually several conten-
tions are offered in support of an issue. The affirmative may fail to establish some
of the contentions and still win its case, provided that the remaining contentions
have enough substantiating force to establish the issue.

A. Discovering the Issues

One of the first problems confronting the advocate in preparing to debate a
proposition is discovering the issues. In a courtroom debate the issues are often
stated explicitly in the law applicable to the case before the court. For example, if
the proposition before the court was, in effect, “Resolved: That John Doe mur-
dered Richard Roe,” in most jurisdictions the issues would be:

1. Richard Roe is dead.

2. John Doe killed Richard Roe.

3. John Doe killed Richard Roe unlawfully.

I I I . I S SUES 73

4. John Doe killed Richard Roe following premeditation.

5. John Doe killed Richard Roe with malice.

If the prosecution failed to prove any one of these issues, John Doe could not be
convicted of murder. However, he might be convicted of manslaughter or some
other lesser charge if some of the issues were proved.

In debates outside the courtroom, the issues are seldom so explicitly stated. It
is up to the advocates to discover them using one of several methods. First, a
careful definition of the terms of the proposition will aid the advocate in discov-
ering some of the issues of the debate. As the terms are defined, important as-
pects of the proposition will become apparent and reveal at least some of the
issues. For example, in debates on “a national program of public work for the
unemployed,” the definition of the word unemployed was important. If unem-
ployed was defined as including homemakers who were seeking part-time
work, this definition suggested the issue question “Do the unemployed have
the skills necessary for a public work program?”

Second, stock issues—the standard questions applicable to many propositions—
may be used profitably in the early analysis of the problem. As standard questions they
are not sufficiently specific to the issues of a particular proposition, but they often aid
the advocate in the formulation of the actual issues.

1. Stock Issues on Propositions of Value. The stock issues in a debate on a
proposition of fact or value are drawn from the two basic elements of the affir-
mative case: definition and designation. Because academic debate is more often
concerned with propositions of value than with propositions of fact, we will refer
to propositions of fact only briefly and consider propositions of value in much
more detail.

In their briefest form the stock issues may be phrased as follows:

1. Definitive issues
a. What are the definitions of the key terms? As discussed above, the terms

in the proposition must be defined in order to establish an interpretation
of the proposition itself. This will necessarily include definition of the
value(s) explicitly or implicitly identified as points of controversy.

b. What are the criteria for the values (or for interpretation of definitions)?
The values provide the points of clash for the debate, but in order to
consider competing values, criteria or devices for measurement of the
values must be provided. In the case of fact-based or descriptive defini-
tions, some method for testing the definitions may be called for.

2. Designative issues
a. Do the facts correspond to the definitions? Examples provided in support

of or in opposition to the proposition are relevant only inasmuch as they
are relevant to the terms as defined in 1a; advocates must present proof
that their examples are indeed consistent with the definitions and inter-
pretations they have provided.

74 CHAPTER 4 ANALYZ ING THE CONTROVERSY

b. What are the applications of the values? At this point, debaters must apply
the criteria established in 1b to the facts presented in 2a.

With this brief outline in mind, we can proceed to a more detailed consid-
eration of the stock issues.

Let us turn first to the murder trial of John Doe that we just considered. This
trial, of course, is a debate on a proposition of fact. The definitive issue in this trial
is the legal definition of murder. The designative issues in this trial are the five
issues—Richard Roe is dead, John Doe killed Richard Roe, and so on—that the
prosecuting attorney must prove in order to establish that the facts correspond to
the definition of murder, thus proving that Joe Doe is guilty of murdering
Richard Roe.

In a trial court debate on a proposition of fact, the issues are often neatly
spelled out in the applicable law. In most debates outside the courtroom, how-
ever, the issues must be discovered by a careful analysis of the proposition.
Consider the value proposition “Resolved: That commercial television is more
detrimental than beneficial to American society.” What are the definitions of the
key terms? We will certainly have to define commercial television and American soci-
ety. What are the criteria by which to define the value terms detrimental and bene-
ficial? (You may want to refer to the discussion on how to provide a satisfactory
definition.)

As we consider the application of the values, we may discover additional
issues. The affirmative might argue that “detrimental” applies to programming
that emphasizes sports, soap operas, and escapist entertainment, whereas “benefi-
cial” applies to programming that emphasizes classical drama, classical music, and
scholarly lectures. The negative might reply that the application of such values
would drive viewers away, which in turn would drive sponsors away. With little
or no advertising revenue, the television stations would have to turn to the gov-
ernment for revenue; thus the government should become the arbiter of televi-
sion programming. Such government control, the negative might argue, would
be far more detrimental than the programming the affirmative indicted. The af-
firmative might respond by arguing that the application of its values would raise

Stock Issues on Propositions of Value

1. Definitive Issues
a. Definitions

b. Criteria

2. Designative Issues
a. Correspondence

b. Application

I I I . I S SUES 75

the intellectual level of American society, that in time the public would come to
appreciate its “beneficial” programming, and that the quality of American society
would be improved.

Note that as the debaters began to consider the policy applications of the
values, they moved into a quasi-policy debate. In such debates the negative
may well offer “value objections” that are very similar to the policy issue of
“disadvantages.” Additional issues long associated with policy debate become es-
sential in quasi-policy debate. Because quasi-policy debate involves policy issues,
we will consider them next.

2. Stock Issues for Propositions of Policy. The stock issues for the proposi-
tion of policy are drawn from the three basic elements of the affirmative case:
harm, inherency, and solvency. In their briefest form, the stock issues may be
phrased as follows:

1. Harm
a. Does a compelling problem exist in the status quo?

b. Is the problem quantitatively important?

c. Is the problem qualitatively important?

2. Inherency
a. Are the causes of the problem built into the laws, attitudes, and/or

structures of the status quo?

b. Absent a significant change in policy action, is the problem likely to
continue?

3. Solvency
a. Is there a workable plan of action?

b. Does the plan solve the problem?

c. Does the plan produce advantages?

d. Do the advantages outweigh the disadvantages?

With this brief outline in mind, we can proceed to a more detailed consid-
eration of the stock issues.

Is there a justification for a change in the status quo? That is, are there spe-
cific needs, problems, undesirable factors, shortcomings, unmet goals or criteria,
unattained advantages, or alternative justifications that constitute good reasons for
changing the status quo? Are these conditions significant enough to warrant a
change in the status quo? (Significance may be demonstrated either quantitatively
or qualitatively, or, best of all, in both ways.) The HARM issue addresses exist-
ing evil in our world. We would not act to implement change unless we are
convinced that there is a cost to not acting. Harm requires advocates to address
the importance and compelling nature of existing problems.

The INHERENCY issue considers the likelihood that absent our positive
action, the HARM will continue. Advocates may need to address questions in-

76 CHAPTER 4 ANALYZ ING THE CONTROVERSY

cluding: Are these conditions inherent in the status quo? Are they caused by the
status quo? (Inherency may be demonstrated as being structural, attitudinal, or,
again best of all, in both ways.) Is it impossible to eliminate these conditions by
repairs, adjustments, or improvements within the framework of the status quo? Is
any negative proposal to repair or adjust the problems of the status quo unsatis-
factory? And most importantly, if we do not act, will the harms continue into
the future?

The issue of SOLVENCY considers the proposed solution and focuses on
policy comparison. Is there a plan to solve the problems cited as justification for
adopting the proposition? Is the plan topical—that is, is it directly related to the
proposition? Is the plan workable? Does the plan have solvency—that is, will it
solve the problems? Is any possible negative counterplan topical and thus capable
of being absorbed into the affirmative’s plan? Is any counterplan unworkable or
lacking in solvency?

Will the plan achieve the claimed advantages? That is, will it satisfy the jus-
tification offered by the affirmative, meet the needs cited by the affirmative, and
attain the goals or criteria cited by the affirmative? Will the plan produce no
disadvantages as great as or greater than those existing in the status quo? Will
any possible negative counterplan produce greater disadvantages than the status
quo or the plan? Are the advantages inherent in the plan—that is, will they nec-
essarily flow from the adoption of the plan? Are the advantages unique to the
plan—that is, can they be obtained without adopting the plan? Are the advan-
tages significant? Do they outweigh the disadvantages?

3. Using Stock Issues. After carefully defining the terms of the proposition
and the related terms from the area of controversy, and applying the appropriate
stock issues, the advocate will formulate a preliminary statement of the potential
issues of the debate.

Both the affirmative and the negative use stock issues in their analysis.
Affirmatives use stock issues as they seek to discover the issues they will advance.
Negatives use stock issues as they seek to anticipate the issues they must refute
and the issues they will advance, such as disadvantages.

A practical method for the advocate to follow in beginning analysis involves
two basic steps. Note that this is a checklist for the process of preparation, not for
actually debating the issues.

Stock Issues for Propositions of Policy

1. Harm

2. Inherency

3. Solvency

I I I . I S SUES 77

1. Phrase the stock issue as a question: Is there a justification for a change in the
status quo of the type called for in the resolution? Is the problem inherent in
the status quo? and so on.

2. Answer each of these questions with the statement of a potential issue of the
debate.

The following example shows how the stock issues may be used.
Some debaters started their analysis of the proposition “Resolved: the

United States Federal Government should establish an energy policy requiring a
substantial reduction in the total nongovernmental consumption of fossil fuels in
the United States.” Their preliminary research helped them quickly identify
many problems related to energy use. These problems included the risks inherent
in nuclear power generation, the dangers of reliance on foreign oil and the harms
to the environment caused by the burning of fossil fuels, including air pollution
and contributions to global warming. In addition, they found many advocates for
various solutions to these problems. As they defined the terms in the proposition,
they recognized that they would have to select an agent of implementation from
within the United States Federal Government, and that they would need to ad-
vocate a set of actions built specifically around energy policy. For example, new
tax credits to encourage use of alternative energy sources might not be consid-
ered “ENERGY” policy. And, their policy must reduce the CONSUMPTION
of a particular type of resources: FOSSIL FUELS.

As these debaters continued their preliminary research, they decided that a
major evil in the status quo was that through their unnecessarily high consump-
tion of gas, private automobiles needlessly generated excessive emissions of
greenhouse gases and created a dangerous reliance on imported oil. They also
found that even though a federal government policy existed to decrease con-
sumption of fossil fuels by placing CAFE (Corporate Average Fuel Economy)
limits on the fleets of automobile manufacturers, those standards were too low
and there was an important loophole: Light trucks that exceed 8,500 lbs gross
vehicle weight rating (GVWR) did not have to comply with CAFE standards.
These vehicles included very popular pickup trucks, sport utility vehicles, and
large vans, thus undermining the existing energy policy. Establishment of a
new policy in the form of stricter CAFE standards was warranted. This research
led them to formulate the following potential harm issue:

Excessive consumption of fossil fuels is a major problem. In analyzing the
harm, they recognized that although it was still debatable, in general, it was the
conclusion of a consensus of scientists that by creating auto emissions, humans
contributed to global warming, and that the consequences of that would be cat-
astrophic. In addition, human health was negatively impacted by the air pollu-
tion created by auto emissions, and independently, relying on a largely foreign
supply of oil put the United States at greater risk of economic disruption and
foreign policy danger, including wars.

They found these problems to be inherent, since the American economy
was dependent on the use of personal automobiles for transportation, and be-
cause the attitudes of consumers tended to favor less efficient cars. Therefore,

78 CHAPTER 4 ANALYZ ING THE CONTROVERSY

some regulation was called for, but existing restrictions had proved insufficient,
and were circumvented by the loophole on light trucks. More research indicated
that auto manufacturers could comply with a higher standard, including the
closing of the light truck loophole. The plan would work, and it would reduce
consumption of fossil fuels in the form of gas, thus reducing incrementally the
reliance on foreign oil and contributions to greenhouse warming.

These potential issues represented the debaters’ preliminary analysis of the
problem. At this point they had moved from general stock questions to potential
issues specifically adapted to the proposition. Their next task was to test these
potential issues by further research to determine whether the evidence would
in fact support the claimed issues. The debaters had to discover whether there
were effective objections to their plan—whether their plan would produce dis-
advantages greater than the claimed advantages. There would certainly be disad-
vantages to increasing CAFE standards. American automakers were behind their
foreign competitors in the production of high mileage cars. And, some safety and
convenience might be sacrificed in order to reduce emissions. On the basis of
further study, the debaters no doubt modified their potential issues and tried
them out in a few practice debates. Experience led them to rethink some or all
of the potential issues. They had, however, taken the essential first step: They
had moved from the general to the specific and had begun a meaningful analysis
of the proposition.

In similar fashion the advocate who is debating propositions of value must
analyze the subject area and move from the general stock issues to the specific
issues inherent in the proposition. Using the “commercial television” proposi-
tion, consider a real-world example of value (and later policy) debate that took
place a few years ago and continues to the present, although in a somewhat dif-
ferent form. Opponents of cigarette commercials on television argued that such
commercials were “detrimental,” and they established the criterion that “encour-
aging sales of products that caused illness and death was detrimental.” Turning to
the next issue, the affirmative sought to demonstrate that the subject met the
criterion by drawing on the Surgeon General’s Report, which claimed a link
between cigarette smoking and illness and death. Significance was established
by the same report, which claimed a link between cigarette smoking and many
thousands of deaths. The inherency issue gave the affirmative the most difficulty.
People had been smoking cigarettes for years before commercial television came
into existence, and cigarette manufacturers were also advertising lavishly in other
media. The debate came to an inconclusive end when the negative withdrew
from the field. The law required that equal time be given to antismoking com-
mercials, and the cigarette companies decided to direct their advertising to media
that did not have the equal-time requirement.

B. Introducing the Issues

1. Introduction by Either Side. In both value and policy debate the affirma-
tive must introduce the issues necessary to establish a prima facie case—one that

I I I . I S SUES 79

provides good and sufficient reason for adopting the proposition. As a starting
point a prima facie case must provide effective issue statements to answer each
of the stock issue questions. (See the first section in Chapter 11.) If the negative
detects flaws in the affirmative case, it has the responsibility of introducing the ap-
propriate issues to refute the affirmative. For example, the affirmative case should
be so clearly topical that it is unnecessary for the affirmative to prove that it is. In
such a case it is clearly pointless for the negative to attack it, and this issue will
not be argued. If the affirmative case is not topical, however, the negative may
“attack topicality.” (See Chapter 13 for a consideration of the issues the negative
may introduce.) If the affirmative is using a “needs analysis” case, it will certainly
introduce one or more “need” issues. In proving these issues, the affirmative
might argue that the status quo cannot be repaired, or it might wait to see if
the negative provides repairs and then argue the specific negative repairs.
Workability, for example, might become a critical issue, and it might be intro-
duced by either side. In debates on the Twenty-sixth Amendment, workability
was never argued (because it was self-evident that the voting age could be low-
ered to 18), the affirmative did not have to prove it, and it would have been
pointless for the negative to attempt to disprove it. In debates on the “further
development of nuclear weapons” proposition, workability invariably was a crit-
ical issue. The negative was almost certain to introduce the issue. Recognizing
this possibility, some affirmatives sought to preempt the argument by introducing
the issue first. The affirmative would claim “advantages” for their plan and be
prepared for a negative attack on this issue. The issue of “disadvantages,” how-
ever, was argued only if the negative introduced it.

Clearly advocates must discover and prepare to deal with all potential issues
of the proposition—not merely those they find it most convenient to deal with.
Any potential issue may become an issue of the debate.

Note that, although the affirmative must carry all of the stock issues, it is not
necessarily required to carry all of the contentions. In the example about wiretaps

Issues (Critical Claims Inherent in the Proposition)

■ Stock Issues are those issues common to all debates on similar types of proposi-
tions or standard claims that are applicable to many propositions.

■ In a traditional policy debate, the negative must defeat at least one stock issue
to win.

■ Potential issues are all of the possible answers to the stock issue questions.

■ Admitted issues are issues that one side concedes or chooses not to challenge.

■ The issues of the debate are the issues that actually are introduced in the debate
and on which the opposing advocates clash.

■ The ultimate issue or voting issue arises when there is only one issue remaining
in dispute or when all remaining issues rest upon that single voting issue.

■ Contentions are statements offered in support of an issue.

80 CHAPTER 4 ANALYZ ING THE CONTROVERSY

and organized crime, the affirmative had to carry the stock issue of advantage.
Simply carrying the first advantage contention (the plan would provide an effec-
tive weapon against organized crime) might be sufficient to do so, even if the
affirmative lost the second and third advantage contentions.

2. The Counterplan. One of the potential issues of any policy debate is
whether the plan proposed by the affirmative is the best possible way to solve
the problems of the status quo. The negative, however, may find it desirable to
admit that certain problems exist in the status quo and may introduce a counter-
plan to meet these problems, as is shown in Chapter 13. A counterplan is an
alternative policy action, different from the plan, which if accepted would be a
reason to reject the affirmative plan. In such a case the negative introduces this
issue, and the affirmative may then argue that the counterplan (1) is topical and
thus provides support for the affirmative resolution, (2) is not competitive with
the affirmative plan and thus is not a reason to reject the plan, (3) is not work-
able, (4) lacks solvency, or (5) produces disadvantages greater than the status quo
or the affirmative’s plan.

C. Discovering the Number of Issues

The number of issues varies from one proposition to another and can be discov-
ered only by careful analysis of the problem. In general, although there will be
many arguments in a debate, the number of issues is rather small. There are usu-
ally four to six issues in dispute in the typical intercollegiate debate. If advocates
claim a large number of “issues,” they may be confusing supporting contentions
with issues. It is usually to the advantage of the affirmative to try to narrow the
number of issues of the debate. If, for example, the affirmative can secure the
admission of the negative or can quickly establish three out of four issues, then
it can concentrate on proving the remaining issue. It is usually to the advantage
of the negative to seek to establish as many issues of debate as possible. By keep-
ing the maximum possible number of issues in dispute, the negative hopes to
force the affirmative to prove every issue and to deny the affirmative the oppor-
tunity of concentrating on a few issues of its own choosing. Either team, how-
ever, may find it advisable to drop a nonessential issue it is losing and concentrate
on the critical issues it feels it can and must win.

In debates on the “guaranteed employment opportunities” proposition, as
mentioned previously, the affirmative had excellent evidence to establish the is-
sue “millions are unemployed.” Many negatives chose to admit the issue and
concentrated on other issues. Some, however, adopted the strategy of clashing
with this issue: They argued that the figures were flawed, in that they included
millions of short-term unemployed who sustained no real harm from brief un-
employment. This contention, of course, forced the affirmative to spend time
reestablishing the issue at the cost of devoting less time to extending or defend-
ing other issues.

Neither side can manufacture issues simply to waste its opponent’s time—
capable advocates would quickly expose such a trick. Both teams have an

I I I . I S SUES 81

obligation to develop the issues essential to their position. It is wise strategy,
however, to drop a noncritical, lost issue and concentrate on the issues that can
be won. If an affirmative effectively answered the negative’s topicality attack or a
disadvantage argument, the negative might choose to drop those issues, concen-
trate on a disadvantage that it felt it was winning, and argue that this disadvan-
tage alone outweighed all of the affirmative’s advantages. Thus it is typical to find
fewer issues in contention at the close of the debate than there were at the
beginning.

D. Phrasing the Issues

The issues must be so phrased as to provide maximum logical and persuasive
impact on those who render the decision. First, each issue must be phrased to
preview and then bring into focus the line of argument to be developed.
Second, each issue must be phrased persuasively. Third, each issue must be
phrased concisely. Fourth, taken as a whole, the issues must be phrased to pro-
vide a coherent organization for the case and allow a smooth transition from one
issue to another. (Students will find it worthwhile to review Chapters 15 and 16
as they begin to put their phrasing of the issues into final form.)

Some students debating “Resolved: That executive control of U.S. foreign
policy should be significantly curtailed” wanted to limit executive control by pro-
hibiting the executive from carrying out covert operations in foreign countries.
They might have phrased the first need issue as “American foreign policy objectives
of combating terrorism, totalitarianism, protecting the innocent, and preserving
peace are seriously impeded when it becomes a matter of public knowledge
that the United States has in fact engaged in covert operations to overthrow hos-
tile regimes.” They might have phrased the second issue as “Neither reducing the
number of covert operations nor limiting covert operations to those most likely to
succeed will effectively avoid the adverse publicity that will follow when the op-
erations become public knowledge.” Instead, they wisely phrased the issues as
“Discovery of covert operations undermines American objectives” and “The only
way to prevent discovery is to end all operations.”

The phrasing actually used is clearly superior and meets the criteria consid-
ered earlier in this section. Most often, however, the issue will first occur to an
advocate in a rambling, disjointed form. The experienced advocate knows that
well-phrased issues are the result of careful rewriting and skillful editing.

Well-phrased issues give advocates in academic debate one of the best op-
portunities to “take control of the flow sheet” and lodge their arguments, exactly
as they want them stated, in the mind of the judge and on his or her flow sheet.
The flow sheet is the detailed set of notes taken by the judge as a record of the
debate.

The importance of phrasing issues with precision is by no means limited to
students in academic debate. In almost any circumstances advocates are more
likely to achieve their objectives if they state the issues crisply and coherently.
The importance of well-phrased issues becomes even more critical if advocates
attain enough prominence to be quoted on a radio or television news program.

82 CHAPTER 4 ANALYZ ING THE CONTROVERSY

These advocates soon recognize that their entire speech is almost never pre-
sented; rather, they are lucky if as much as a 20-second “clip” or “sound bite”
is used. In such circumstances wise speakers quickly learn to phrase their issues
effectively. The same considerations apply to newspapers, which often quote
portions of a speech but only infrequently publish full texts.

E. Phrasing the Substructure of the Issues

The same considerations that apply to the phrasing of the issues also apply to the
substructure of the issues. The contentions—that is, the supporting arguments
used to establish an issue—must be phrased with care so that they, too, have
the maximum logical and persuasive impact.

Consider the substructure of the issues cited in the previous section:

I. Discovery of covert operations undermines American objectives.
A. Discovery strengthens totalitarianism.
B. Discovery strengthens terrorism.
C. Discovery injures the innocent.
D. Discovery threatens peace.
E. Discovery encourages terrorists.

II. The only way to prevent discovery is to end all operations.

A. Discovery of some operations is inevitable.
B. Discovery is unpredictable.

The reiteration of the concept of “discovery” on which this advocate wished
to focus and the concise phrasing of the contentions helped the advocate to es-
tablish the case more effectively.

F. Considering the Decision Makers

Advocates must consider the attitudes and values of those who render the deci-
sion as they decide what issues they will introduce and how they will handle
them. In debating the “Comprehensive medical care for all citizens” proposition,
some debaters quickly discovered the issue “Comprehensive medical care for all
citizens will inflate taxes by prolonging lives.” The argument was irrefutable. If
the plan worked as well as the affirmative claimed it would, the negative could
prove that vast numbers of elderly indigents would linger on for years in an un-
productive state consuming more and more tax dollars in medical and welfare
costs. Despite the overwhelming logical force of the argument, the debaters de-
cided against introducing the issue. They felt the values of most American audi-
ences are such that they would reject the idea of denying poor people medical
care so that they might die earlier and thus save on taxes.

Before a group of business managers, the “cost issue” is one that the negative
will almost certainly argue if the plan requires the expenditure of tax monies.
The negative will maximize the tax burden, while the affirmative will seek to

I I I . I S SUES 83

minimize it. Businesspeople are well aware of their existing tax burden and are
predisposed to resist any new or additional taxes. Cost may well become the
critical issue of the debate and provide the negative with its best opportunity of
winning. Before student groups, by contrast, negatives often find that the cost
issue is less critical. Many students are beneficiaries of tax-spending programs
and have not yet felt the personal burden of paying heavy taxes. Before such
audiences the negative may decide to drop the cost issue or argue that the affir-
mative plan will “distort social priorities” because its cost is so great that it pre-
cludes or reduces other, more desirable programs. Thus, in arguing the “medical
care” proposition, some negatives maintained that more lives would be saved and
the quality of life improved if the money were spent to provide better food and
housing for the poor, rather than on medical care.

Even the highly qualified professional judges ideally found in academic de-
bate cannot totally divorce themselves from their value systems. Thus, if in a
debate on the “medical care” proposition, a negative introduced as a counterplan
the issue “euthanasia for anyone hospitalized more than once a year,” it must
expect that the judge will evaluate almost any affirmative objection as sufficient
to defeat the counterplan.

As students begin to make final selection of issues and to plan their handling
of those issues, they may find it helpful to study Chapter 15, especially the sec-
tion “Analysis of the Audience.”

EXERC ISES

1. Working in pairs, find competing definitions for each of the terms listed
below. Have a debate in which you each defend one of the definitions as
superior to your opponent’s. Alternate with four speeches, none to exceed
one minute.

Terrorism
Poverty
Sufficient Health Care
Family Values
Middle Class
Responsibility
Respect
Adult
Freedom
Privacy
Obesity
Beauty
Leadership
Quality of Life

84 CHAPTER 4 ANALYZ ING THE CONTROVERSY

2. Working in teams, select a policy proposition (this could be one you for-
mulated in Exercise 2 from Chapter 3). Define key terms and prepare an
interpretation of the proposition. Then outline a case addressing potential
Harms, Inherency, and Solvency.

3. From recent newspapers, newsmagazines, or news websites, find an example
of an argumentative speech on a proposition of policy by a public speaker. A
candidate’s answer to a moderator’s question in a political campaign debate
would be an excellent choice. Identify the “proposition” or central argu-
ment made by the speaker and state the issues set forth. If necessary, rephrase
the speaker’s words to form a clear and correct statement of the proposition
and issues; be careful, however, to preserve the speaker’s ideas. Do you agree
with the speaker’s choice of issues?

4. Prepare a three-minute speech for delivery in class in which you (a) state a
proposition of policy or value as determined by your instructor, (b) define
the terms, and (c) state the issues. The class will be asked to evaluate the
three parts of your presentation. Prepare an outline of this speech to give to
your instructor.

EXERC I SES 85

5

Exploring the Controversy

Once the controversy has been analyzed and the statement of the potential issues
has been formulated, the next step is to explore the controversy. Advocates

who want to present their position intelligently and to convince others to concur
with them must be thoroughly familiar with the controversy. They must undertake
an organized program of research so that they can explore fully all relevant aspects of
the issues. Careful research will provide a firm foundation for the case they will
build. And the potential issues formulated in the analysis of the controversy will
help to give direction to their exploration of it. The processes of analyzing and ex-
ploring the controversy are interwoven, and advocates will move from one to the
other as long as they are concerned with the proposition. They must be innovative
and creative in their search for evidence and issues, and they must be coolly and dis-
passionately analytical in evaluating findings and planning further research. On the
basis of their exploration, they may find it necessary to rephrase the issues they orig-
inally developed or to develop new issues, or even to revise the proposition.

In formal debate, a restatement of the proposition cannot be done unilaterally; it
requires the consent of all parties concerned. The intercollegiate debater, the trial
attorney, and other advocates often must debate a proposition not subject to revi-
sion. In informal debate in government and business, advocates—for persuasive pur-
poses—often attempt to change the wording and meaning of the proposition
unilaterally. For example, opponents of abortion prefer to speak of the “right to
life,” and supporters of euthanasia prefer to state their proposal as “death with dig-
nity” rather than as “mercy killing.” In parliamentary debate the proposition may
be amended by a simple majority vote; in many conference and discussion situa-
tions, the problem may be revised by informal action. In any event advocates con-
tinually explore the issues and revise the case on the basis of new information.

86

I . BRAINSTORMING FOR IDEAS

Traditionally advocates try to develop cases by a careful, orderly, deliberate, log-
ical process. Although the case they ultimately present must be logically sound,
advocates sometimes find it advantageous to shorten the logical processes while
gathering ideas for their case. Sometimes the solution to a problem is found by
means of an “intuitive leap,” a “hunch,” a “lucky break,” an “inspiration,” or
“serendipity.” The advocate might simply happen to look into an obscure refer-
ence and make a critical inference or find exactly the piece of evidence
needed to complete a chain of reasoning. The advocate might consider a seem-
ingly improbable plan “just for the fun of it” and find that it meets his or her
needs perfectly. Or the advocate might follow up an apparently irrelevant lead
and uncover an important precedent, or consider an impractical proposal that
will lead to a highly practical solution.

A dramatic example of how one may use inferences to make a creative leap
from sketchy data occurred when an inference reader in the CIA was assigned to
read native-language newspapers of a hostile regime. The reader noted that a
small town’s soccer team, perennial losers, suddenly began winning games and
catapulted to the top of their league. At the inference reader’s urging, an over-
flight was made of the town, revealing a nuclear installation. The regime had
carefully camouflaged the installation but had forgotten that its technicians
would notably improve the town’s soccer team. Thus skilled inference reading
revealed an important secret.

It is for the express purpose of uncovering ideas that might otherwise be
ignored or delayed that the advocate uses brainstorming: a method of shared

Miniglossary

Brainstorming A method of shared problem solving in which all members of a
group spontaneously contribute ideas. Individuals may use brainstorming by
rapidly generating a variety of possible solutions.

Brief An organized set of prepared arguments with supporting evidence.

Card Debate jargon for a single item of quoted material used in support of an
argumentative claim.

Search engine A computer program that works to retrieve and prioritize infor-
mation within a computer system.

Think tanks Groups of experts who conduct research and prepare reports in
support of their inquiry and advocacy concerning issues of various concerns in-
cluding public and governmental policy, business, science, and education.

Wikis The term “wiki” is Hawaiian for quick. Wikipedia is the most famous.
Groups of readers contribute to the development of materials, including contri-
bution of content as well as editing.

I . BRA INSTORMING FOR IDEAS 87

problem solving in which all members of a group spontaneously contribute ideas.
Individuals also may use brainstorming by rapidly generating a variety of possible
solutions. Many situations arise in which it may be profitable to use brainstorm-
ing: in defining terms or discovering issues, in finding materials for an argument,
in connection with the problems of evidence or reasoning, and in building the
case. Although brainstorming is not a substitute for the ways of dealing with pro-
blems considered in other chapters, it is a supplement that can help in many
situations.

In a typical brainstorming session the participants make a deliberate effort to
create an informal atmosphere in which everyone is encouraged to contribute
and no one is permitted to criticize. They are usually most successful when fol-
lowing certain guidelines; the inset on page 89 summarizes the process.

Brainstorming is often deceptively simple—the ideas generated may evoke
the comment that “anyone could have thought of that.” This is often true.
The point is that, in many cases, no one had thought of the idea earlier, and
perhaps no one would have thought of that particular idea had it not been for
the brainstorming session. Many of the ideas that emerge in brainstorming ses-
sions are pure “fluff.” However, if only one important idea evolves that other-
wise might never have been considered, the time has been well spent.

One group of college students debating a “national program of public work
for the unemployed” found early in the season that their affirmative teams were
having difficulty with their plan, which called for a massive program of urban
renewal to provide jobs. Their negative opponents were defeating the plan by
pointing out that few of the unemployed had the skills necessary for construc-
tion work. The debaters held a brainstorming session from which evolved the
idea that the affirmative plan did not have to call for construction work. Then
they proceeded to develop a new plan that called for conservation, service, and
maintenance work that unskilled persons could easily perform. This plan might
have evolved by some other means, of course, but this particular group of ad-
vocates was unable to develop an effective plan until they brainstormed the
problem.

An excellent place to start when brainstorming and beginning research on a
CEDA/NDT resolution is the topic paper produced during the topic selection
process. These papers are readily accessible through the Cross Examination
Debate Association (http://cedadebate.org/), and specifically at the CEDA
Topic home page (http://www.cedatopic.com/). The topic paper reflects the
brainstorming and research already done by others and provides a bibliography
of primary sources relevant to the proposition. The topic blog also records the
community brainstorming and discussions guiding topic selection and wording.

I I . LOCAT ING MATER IALS

Whether in the library or elsewhere, research today generally begins on a com-
puter. Online research through Internet sources and databases can be productive,

88 CHAPTER 5 EXPLOR ING THE CONTROVERSY

and libraries generally have online research capabilities, which often can be ac-
cessed from remote sites. But one way or another, advocates are well advised to
turn to the library for their first sources of material. Because library computer
facilities, resources, physical arrangements, and loan policies vary enormously,

Guidelines for Brainstorming

1. Limit the size of the group. Brainstorming has been found to work better in
small groups. Fifteen is usually considered to be the maximum workable size,
and groups with as few as two or three members have been effective. It is even
possible for an individual to brainstorm alone.

2. Limit the time devoted to a brainstorming session. Because the objective of
brainstorming is to produce a large number of ideas and to avoid any critical
evaluation during the session, it is usually desirable to limit a session to one hour
or less. Many profitable sessions have been limited to between 20 and 40
minutes.

3. Announce the problem in advance. The person calling the brainstorming session
should state the problem he or she wants the group to consider, either at the
start of the session or a day or two in advance.

4. Encourage all participants to contribute. Because the objective is to secure the
maximum possible number of ideas, everyone should participate. The leader can
encourage contributions by creating a friendly, informal atmosphere.
Participants should not only originate ideas but also modify and extend ideas
presented by others.

5. Don’t follow any organized pattern. Whereas traditional discussion follows a
careful pattern of reflective thinking, brainstorming deliberately follows no pat-
tern. The objective is to provide an atmosphere for the trigger effect, in which
an idea, even a bad or irrelevant one, once expressed, may trigger a good idea.

6. Don’t permit any criticism or evaluation of ideas. Because criticism at this stage
tends to discourage contributions and decreases the possibility of the trigger ef-
fect, the leader must suppress criticism and strive to maintain an atmosphere in
which everyone feels free to contribute.

7. Record all ideas. In the most widely used method two or three members of the
group write ideas on a blackboard as rapidly as they are expressed. Other
methods include the “idea tree”—whereby a short pole is set in the center of
the table and participants write out their ideas and attach them to the “tree”
with adhesive tape—and the “cracker barrel”—whereby a basket is placed on
the table and participants write their ideas on pieces of paper and toss them
into the “barrel.” Whichever method is used, all ideas should be recorded and
forwarded to the person or group responsible for evaluation.

8. Subject all ideas to rigorous evaluation. Only when the brainstorming session is
over and the ideas have been recorded in some usable form should they be
subjected to thorough evaluation. Sometimes the ideas are duplicated and sent
to the participating individuals for their evaluation. In many cases they are for-
warded to a policymaking group or to the individual responsible for making de-
cisions for screening and testing. The ideas gathered during brainstorming may
serve as springboards for concepts that will be developed more fully during
evaluation.

I I . LOCAT ING MATER IALS 89

advocates are well advised to familiarize themselves with their library’s collections
and organization so that subsequent searches for information will be purposeful
and effective. Librarians are usually eager to assist individuals doing serious re-
search and can provide valuable aid.

A. Background Material

Gather background material to give you direction and help you learn about
your topic. Encyclopedias and dictionaries, including Wikipedia, can provide
a good start. The free online English dictionary, http://www.yourdictionary
.com, provides excellent resources and services including definitions, thesaurus
entries, spelling, pronunciation, and etymologies. The Oxford English Dictionary
and Oxford Reference are also available online, as is Merriam-Webster’s Collegiate
Dictionary. The objective of the researchers in this stage is not to gather proof
for argumentation, but to learn about the terms and issues relevant to the
proposition and develop ideas about their future research. Find relevant re-
source materials in the reference section of your library, and test out various
combinations of keywords across different search platforms. Exploration usually
begins with the acquisition of general information on the problem. As the
advocate acquires some general knowledge of the problem, he or she is in a

Questions to Ask in Locating References

1. Who is concerned with the proposition? Persons and organizations concerned
with a problem might include those with an academic interest in it, those inter-
ested in the potential influence of the proposition, and even those currently
unwilling to take a public stand on the problem. For example, in seeking infor-
mation on the “higher education” proposition, the answer to the question
“Who is concerned with the proposition?” would include the various associa-
tions of educators, economists, political scientists, businesspeople, labor organi-
zations, and organizations in other related fields. The scholarly associations and
their journals seldom take an official position for or against legislation, but their
journals contain important articles about contemporary problems in the area of
their special interest. The education journals, in particular, yielded a number of
significant articles on this proposition.

2. Who is interested in securing the adoption of the proposition? The answer to
this question will often lead to one of the most prolific sources of information.
A search for information on “higher education” would lead an advocate to the
Department of Education, for example, which took the lead in presenting the
administration’s arguments in favor of the proposition.

3. Who is interested in preventing the adoption of the proposition? The answer
will often lead to another prolific source of information. The advocate inter-
ested in “higher education” found, for example, that the National Association
of Manufacturers published a good deal of material opposed to the proposition.

90 CHAPTER 5 EXPLOR ING THE CONTROVERSY

position to develop more specific lines of inquiry and to seek more specialized
information.

B. Books

Use catalogs to find books. Obviously different sorts of publications provide dif-
ferent sorts of content. In general, books may offer the advantages of both depth
and breadth of information. Of course they may not be as current as newspapers
or magazines, or even scholarly journals. However, especially in the early stages
of researching a topic, books can provide important background. Every library
will have its own catalog, and you may wish to access the Library of Congress
catalog to help you discover relevant books. An excellent resource is WorldCat
(http://www.worldcat.org/), self-described as the world’s largest network of li-
brary resources. In addition, you may visit commercial online bookstores
(Amazon and Barnes & Noble are two such vendors) to identify books and
even read reviews then find links to other related books. Once you have secured
some relevant books, they can lead you to more. Follow the footnotes and seek
out the materials listed in the bibliographies of relevant books.

C. Periodicals

Use indexes to seek out periodicals. Because advocates are most often concerned
with a proposition of current interest, they may expect that information relating
to the proposition will appear from time to time in the daily newspapers, weekly
newsmagazines, and monthly magazines. Online availability makes information
dissemination possible immediately. In fact, in some cases debaters may wish to
subscribe to daily e-mail delivery of newspapers or relevant bulletins.
Resourceful advocates constantly scan current publications for articles related to
their problem. Their daily reading should include the New York Times and at
least one other metropolitan daily. The Sunday New York Times’ “Week in
Review” section is a helpful summary of current events. Weekly reading should
include newsmagazines like Time, Newsweek, and U.S. News & World Report. If
the proposition is related to a particular field, advocates should add the special
publications of that area to their research list. For example, if they are concerned
with a business problem, they should read the Wall Street Journal,Business Week,
Fortune, the AFL-CIO News, and the Monthly Labor Review, together with some
of the trade papers and newsletters of the specific area under consideration.

Advocates should make a special point of reading publications with different
editorial policies. Much of their opponents’ evidence and argument may come
from publications with which they disagree. If they study this information in its
original source, they will be in a better position to deal with it in the debate.

Most major journals and periodicals are available (at least in part) on the
Internet. In addition, a number of quality journals are only available online.
The list of available sources is practically endless. For example:

I I . LOCAT ING MATER IALS 91

Newsweek

CNN
New York Times
Salon
Slate
The Economist
The New Republic
Time Magazine
Truthout
U.S. News & World Report
Wall Street Journal
Washington Post

http://www.msnbc.msn.com/site/
newsweek/
http://www.cnn.com/
http://www.nytimes.com/
http://www.salon.com/
http://slate.msn.com/
http://www.economist.com/
http://www.tnr.com/
http://www.time.com/time/

Home Page


http://www.usnews.com/
http://www.wsj.com/
http://www.washingtonpost.com/

A more productive way to locate periodical information is through a subject
or keyword search through one or more of your library’s general indexes. These
indexes will guide you to a wide range of newspapers, magazines, journals, e-
journals, and other sources. There are quite a few available services, but they
generally require membership for access, so you will have to investigate your
own access. Even when index services overlap, they each have their own unique
collections and idiosyncrasies. It is wise to conduct a variety of searches in differ-
ent locations. Some of the best available indexes include InfoTrac, LexisNexis,
NewsBank, Alternative Press Index, World News Connection, Wilson Web
(various collections, including Readers’ Guide Full Text and Readers’ Guide
Retrospective), ProQuest Research Library, Public Affairs Information Service
(PAIS) International, LegalTrac, OCLC FirstSearch, EBSCOhost, and
Expanded Academic ASAP.

More-specific indexes are available to guide you to more-focused discipline
specific materials and scholarly journals. Scholarly publications are distinct from
publications offering substantive or general interest news and are more credible
and usually more specific. One can often recognize a scholarly journal in a num-
ber of ways. Often its title includes the name of a specific professional organiza-
tion (Journal of the American Medical Association) and may even include the word
“journal.” Articles are likely to include an abstract, which is a descriptive sum-
mary of the article contents at the beginning of the article, and they will have an
academic appearance without exciting photographs or color graphics. They will
always cite their references in the form of footnotes and endnotes, and will list a
number of editors and reviewers. Articles in scholarly journals are “peer re-
viewed” and competitively selected for publication. They therefore represent ex-
tensive and high quality research and careful evaluation. This helps to ensure a
higher level of credibility and believability than other periodicals. Numerous
field-specific indexes, like Communications & Mass Media Complete and
Family & Society Studies Worldwide may guide researchers to scholarly journals
in their areas of interest. Be sure to check your library for available indexes in the
disciplines appropriate to your topic. General indexes for scholarly publications

92 CHAPTER 5 EXPLOR ING THE CONTROVERSY

include JSTOR: The Scholarly Journal Archive, Google Scholar, and ERIC
(Educational Resources Information Center).

D. Government Sources

Access Government Documents. Much useful research, information gathering,
policy analysis, and debate sponsored by and conducted by the United States
federal government are easily available and extremely useful to the academic de-
bater. During Bill Clinton’s presidency, White House documents became avail-
able online (http://www.whitehouse.gov/) and when Newt Gingrich became
Speaker of the House, congressional documents also became available online
(http://www.access.gpo.gov/congress/). Indeed, increasingly, all sorts of govern-
ment documents are becoming available online at little or no cost (http://www
.gpoaccess.gov/index.html). These documents have long been available in hard
copy in government library depositories; check with your library for availability
and best means of access.

E. Databases

Seek out databases. Databases collect information from various locations and or-
ganize them for access and use. The debater is most interested in those databases,
accessible through libraries, in which publications and sources of information are
organized for easy access. A particularly helpful database for academic debaters is
CQ Researcher (and CQ Weekly). CQ stands for Congressional Quarterly. This
source provides excellent information by collecting reports about issues of public
policy and presenting them in a useful and readable format.

F. Think Tanks

Access think tanks. These are groups of experts who conduct research and
prepare reports in support of their inquiry and advocacy concerning issues of
various concerns including public and governmental policy, business, science,
and education. For some think tanks, their mission is primarily research; others
are unabashed promoters and lobbyists. They may be funded as nonprofit or-
ganizations, in which case they avoid political affiliation, or privately. Some
well-known think tanks (certainly not an exhaustive list), categorized by their
political inclinations are:

Conservative

■ American Enterprise Institute
■ Claremont Institute
■ Competitive Enterprise Institute
■ Project for the New American Century
■ Heritage Foundation

I I . LOCAT ING MATER IALS 93

Liberal

■ Brookings Institution
■ Center on Budget and Policy Priorities
■ Center for American Progress
■ Center for Economic and Policy Research
■ Center for Progressive Reform

Libertarian

■ Cato Institute
■ Ayn Rand Institute

Nonpartisan

■ Aspen Institute
■ Atlantic Council of the United States
■ Center for Strategic and International Studies
■ Council on Foreign Relations
■ Woodrow Wilson International Center for Scholars

G. The World Wide Web

Search the web. Many students are tempted to begin their research with an
Internet search. This is ill advised. The World Wide Web, or the Internet, is
the cumulative collection of images, text, video, and other materials that have
been organized and stored on computers called web servers by a wide range of
individuals, businesses, and organizations. The output of any keyword search is
likely to be huge. Web pages or websites range from collections of high-quality
research materials posted by nonprofit think tanks and academic associations to
social networking sites, personal diaries, and commercial materials. Much useful
information is available to the web searcher, but the challenge (and it is a huge
challenge) is to efficiently locate and identify material of worth and to critically
evaluate its quality. A debater accessing an article in a scholarly journal knows the
article has been carefully reviewed and edited and represents some level of reli-
ability and credibility. This is not so for a website. In this section, we will con-
sider how to search the web, how to assess the credibility of a website, and some
dangers to avoid.

Searching the web begins with a search engine. This is a computer pro-
gram that works to retrieve and prioritize information within a computer system,
in this case, the Internet. There are literally hundreds of available search engines;
as of 2007, 80 percent of users turned to the two most popular: Google and
Yahoo!. To use a search engine, begin with a keyword search. Enter relevant
terms into the search space. Use the “Boolean search operators” AND and OR
to limit your search in different ways. For example, George W. Bush AND “gay

94 CHAPTER 5 EXPLOR ING THE CONTROVERSY

marriage” will find material that contains references to both President Bush and
to gay marriage; using OR will find materials with references either to the presi-
dent or to gay marriage, or to both the president and gay marriage. Please note
that without the quotation marks, the above search will also turn up references
to Bush and gay, and to Bush and marriage. Many engines will also allow use of
NOT as an operator. This typically is offered as BUT NOT or AND NOT. For
example, George W. Bush BUT NOT gay marriage will turn up materials in-
cluding references to President Bush, but excluding any materials that also refer-
ence gay marriage. Another Boolean operator is the word NEAR. Bush NEAR
Iraq should turn up materials in which Bush appears within 10 or 25 (depending
on the search engine) words of Iraq in the text of the article. Even more useful
are the characters + (for the word AND), – (for the word NOT), and “” (to
enclose a phrase).

Websites are not equal in their credibility. Here are some types of websites:

■ Personal home pages. These are developed and posted by individuals. They
may include family pictures and hobbies, but they may also offer opinions
and even academic or research papers, resumes, and other informative ma-
terials. Personal home pages may include blogs (weblogs, or journals) or so-
cial networking sites.

■ Special interest sites. These may be posted by clubs, community organiza-
tions, or special interest groups. They are inherently biased, as they are cre-
ated to promote or facilitate their interest. For example, they may promote a
political issue (gun control), and community initiative (a proposed dog park),
or a hobby (paintballing).

■ Professional sites. Such websites are official functions of professional organi-
zations, institutions, or individuals. They may provide useful information
about the work of the web poster, and may offer quality research, advice,
information, and opinion. While they may exist to promote a for-profit
business, the information at the site is free and offered as a service.

■ Commercial sites. A large number of websites are advertisements, portals for
online sales, or catalogs. These include giant online businesses
(Amazon.com), brick and mortar businesses with web presence (Barnes &
Noble), and at-home entrepreneurship.

■ Publications. Newspapers, journals, and magazines generally publish online
in addition to their hard copy publication, and some journalistic publications
are strictly online (e-zines). For many, the web is simply another medium for
their credible journalism. However, anyone can publish his or her own
material to the web. The line between a personal home page and a respected
blog is a fine one.

■ Wikis. The term “wiki” is Hawaiian for quick. Wikipedia is the most famous.
Groups of readers contribute to the development of materials, including
contributions of content as well as editing. They can be extremely helpful in
understanding a concept, but are not necessarily credible as sources of qual-
ified information, research, or opinion.

I I . LOCAT ING MATER IALS 95

How does one navigate this wide range of varied information? Some standards
for all evidence will be explored in the next chapter. Some things to look for in-
clude: Is the author of the information clearly identified? What can you learn about
her/him? Are the author’s credentials sufficient to lend credibility to the subject? Is
the corporate author or sponsoring organization clearly identified? What is their
likely bias or reputation regarding the topic? Are the date of publication and the
date of the information available? Is it current? Is there a list of works cited? What
type of website is it? Are they selling a product or service? Can you learn anything
relevant about the site from its web address? For example, the last three letters will
indicate the following: .edu (education sites), .gov (government sites), .org (organi-
zation sites), .com (commercial sites), and .net (network infrastructures).

Finally, do not assume that because a website looks professional that it is
credible. Graphics are easy to navigate, and the Internet is accessible to everyone,
regardless of integrity. For example, if you click on http://www.wto.org/, you
will visit the legitimate website of the World Trade Organization (WTO). If you
visit http://www.gatt.org/, you will visit a sham website that has been made to
look like the WTO site, but offers subtle (and not so subtle) false stories in an
attempt to ironically criticize the WTO. If you happened onto the sham site
without any other knowledge about the World Trade Organization, you would
read stories that, among other things, promote formalized slavery. While the fake
site is a clever criticism of the WTO, it is not factually representative.

H. Direct Communication

Information may also be obtained through interviews and correspondence. The
answers to the three questions in the inset on page 90 will suggest people the
advocate should try to interview or correspond with.

Caution: Interviews and correspondence will provide both leads to evidence
and evidence that is admissible in the debate. It is important to know the differ-
ence between the two types.

1. Interviews. Interviews with subject-matter experts can be valuable sources
of information. The value of any interview depends to a considerable extent on
our advance preparation; carefully planned preliminary research will enable us to
ask meaningful questions. The student debater is in an excellent position to se-
cure interviews with faculty members. Furthermore, interviews often can be ar-
ranged with members of Congress, business executives, labor leaders, and others
who have special knowledge of the subject of the debate proposition.

Consider a hypothetical case: In the course of an interview with Dr.
Hamilton, an economics professor on your campus, you might ask about a study
that your opponents cited and that you found particularly difficult to refute. If
Dr. Hamilton replies, “The Back Bay Study is seriously flawed because it failed
to consider …,” you have a lead. You can’t quote Dr. Hamilton’s statement in a
debate because, within the limitations of academic debate, you cannot prove you
are quoting this professor accurately. At the first opportune moment, ask Dr.
Hamilton, “How can we document the flaws in this study?” If Dr. Hamilton

96 CHAPTER 5 EXPLOR ING THE CONTROVERSY

replies by citing a scholarly article in an economics journal, and if your examina-
tion of the article provides a detailed statement of the flaws in the Back Bay
Study, you are covered. By citing the article to which the economics professor
gave you a lead, you now have evidence that is admissible in the debate.

There are many other important interviews the advocate can study. Radio
and television stations often present interviews with national or world figures on
problems of contemporary importance. (Meet the Press, Hardball, Face the Nation,
and Frontline are examples.) Magazines also often publish interviews in which
prominent persons are quizzed about important problems; these can serve as im-
portant sources of information. Websites and blogs offer interviews as well as
personal statements by noted experts. Note that the same distinction between
leads and admissible evidence applies here. An interview in a magazine clearly
is admissible evidence; it is available in the public record and may be used with-
out any question on that score. However, your recollection of what the secretary
of the treasury said on Meet the Press last Sunday is just that—your recollection.
As such it constitutes a lead and nothing more. Of course, if the Monday news-
papers quote the secretary’s statement, you have admissible evidence. Otherwise
you must request a transcript of the program, and you cannot use the evidence
until the transcript arrives.

In academic debate, convention wisely requires that the advocate document
evidence from sources available in the public domain.

2. Correspondence. Correspondence is often a fruitful source of information.
A helpful starting point in the search for information is the list of associations and
societies in the United States published in Associations Unlimited. Hundreds of
organizations are listed, ranging from “Abolish Capital Punishment, American
League to” through “Zoologists, American Society of.” Most of these organiza-
tions, as well as many other special interest groups, will respond to thoughtful
letters or e-mail correspondence asking intelligent questions in the area of their
concern.

Often advocates will discover organizations that strongly support or oppose the
proposition under consideration. Some of these groups maintain elaborate propa-
ganda agencies. Through correspondence advocates may obtain press releases, spe-
cial papers, data sheets, pamphlets, booklets, and other materials not ordinarily
available through libraries. Here, too, it is important to note the distinction be-
tween a lead and admissible evidence. For example, suppose that, in response to
your request for a transcript of the House Hearings on Unemployment, your rep-
resentative not only sends you a copy but adds a personal note stating, “I feel these
hearings are unnecessarily gloomy. My view is that we will see a substantial drop in
unemployment beginning in the next quarter.” The hearings, of course, are admis-
sible evidence. But the letter is not because, within the limitations of academic de-
bate, it is impossible to authenticate the letter. It is, however, a valuable lead. Phone
your representative immediately and ask whether the prediction can be documen-
ted. If your representative refers you to a recent think-tank study that has gone
unnoticed in the press, you may—when you get a copy of the study—have valu-
able admissible evidence.

I I . LOCAT ING MATER IALS 97

I I I . READING WITH A PURPOSE

Advocates can make brainstorming work by preparing a carefully drafted outline
of the ideas and sources suggested in brainstorming. From this list they should
develop a bibliography to use in research and a list of publications to monitor.
While doing research and monitoring, they can revise and refine the bibliogra-
phy and list of monitored publications. This process of brainstorming, research,
and revising will continue until the first debate, which will often trigger further
brainstorming and research that will continue as long as the proposition is
debated.

When students are asked to monitor the daily press or weekly newsmaga-
zines, they sometimes protest, “But I don’t have time to read all those newspa-
pers and magazines.” Perhaps they do not have time to read an entire newspaper
every day, but when they read for the purpose of finding information on a spe-
cific problem, they do not need to read the entire paper. It takes only a few
minutes to scan the bulky New York Times to determine whether it contains an
article on, say, inflation, unemployment, population stabilization, or an interna-
tional conflict.

Whether research is conducted in through an online index, database, or
search engine, effective use of keywords is critical to productive gathering of in-
formation. The advocate must be familiar with the jargon of the relevant field
and the workings of the index or search aid to know what keywords to look
for, how to combine them, and how to broaden or narrow a search. The re-
searcher also must become familiar with the language used by those writing
about the controversy. As the researcher becomes more familiar with the relevant
literature, he or she will know better how to limit searches by dates and types of
materials and thus how to more efficiently zero in on relevant data.

Try to map out the argument as best you can before you start researching.
Keep a physical map of it (either on the computer or written down), and add to
it as your research progresses. The point is to be aware of all the different com-
ponents of the argument, so you recognize a card when you see it. Develop a list
of keywords or phrases that go along with your argument. Try to determine if

Sources of Debate Materials

■ Reference Materials

■ Books

■ Periodicals

■ Government Documents

■ Databases

■ Think Tanks

■ Websites

■ Direct Communication

98 CHAPTER 5 EXPLOR ING THE CONTROVERSY

the literature uses any other words or phrases interchangeably. This will give you
different options when you are looking for articles. Copy and investigate the
footnotes. Sometimes you might randomly find a title that looks interesting.
Or, if you find some helpful information, and there is a footnote for it, look it
up as it will probably help you. Search for similar articles by the same author.
Find their website, or the website of the publication they write for or organiza-
tion they represent. Or, just Google their name and explore. But if an author
writes about an issue, odds are there is more of their work somewhere.

IV . READING CRIT ICALLY

More literature is available on any contemporary, controversial problem than ad-
vocates could possibly read in the time available. Research, then, must be
planned for both breadth and discrimination, so that time is used efficiently.
Advocates must seek out sources representative of the various points of view re-
lated to the problem in order to understand possible lines of argument. Because
much writing on any contemporary problem is likely to be a restatement of
other writings, or a superficial treatment, discriminating advocates will seek out
original sources, articles in scholarly or professional journals, writings by qualified
authorities, and reports by competent and objective persons, giving preference to
sources with established reputations for accuracy.

An article on nuclear weapons appearing in the Bulletin of Atomic Scientists,
for example, is more likely to contain accurate and significant information than is
an article on the same subject in the Sunday supplement of a local newspaper.
The full text of the secretary of state’s speech on a foreign policy problem may
contain some carefully phrased qualifications that are omitted in the brief sum-
mary appearing in a newsmagazine.

Advocates cannot read everything written about the problem. So they must
be critical in their reading to select representative, authoritative, accurate, and
significant material for careful, detailed study.

V. RECORDING MATER IALS

In the early exploration of a problem, advocates should adopt a systematic
method of recording materials so they may readily use the information assembled
from many different sources. Advocates may use any method—index cards, legal
pads, filing cabinets, computer data files—that their needs dictate and their re-
sources permit. Many advocates develop a portable library that they can take
with them on the campaign plane or into the boardroom, the courtroom, or
the classroom. Intercollegiate debaters have developed a successful method of re-
cording materials by using thousands of file folders (or dozens of accordion-style
expandable files) stuffed with letter-sized briefs, assembled in boxes or tubs car-
ried with the aid of hand trucks or carts. Although the advocate may use only a

V . RECORD ING MATER IALS 99

relatively few briefs in any one debate, experienced CEDA/NDT debaters find it
desirable to have thousands of pieces of information immediately available
to meet the many possible arguments presented by their opponents. A few in-
dustrious debaters have successfully created electronic filing systems that they can
access quickly and easily for reference during the course of a debate. This is cer-
tainly the future!

At one time intercollegiate debaters stored their material on index cards,
filed in recipe boxes or long file drawers. Today debaters find it more efficient
to organize page-sized briefs into file folders and expandable files. However,
they often still refer to one item of information as a card even though it is gen-
erally a quotation or statistic read from a full-sized sheet of paper. As you con-
duct your research, your goal is to accumulate cards, and to organize cards so as to
construct argument briefs.

How much evidence does one need in applied debating? The short answer
is: whatever it takes to win the argument. In a class debate a few dozen well-
chosen evidence cards may be sufficient. By contrast, some lawsuits have re-
quired literally truckloads of evidence. Most advocates prefer to have too much
rather than too little evidence available to them. In academic debate, if some
seldom-used evidence becomes critical, you must either have it with you or
lose whatever issue the evidence might win for you if it were available.

While researching and reading source material, advocates should have a sys-
tem on which to record (1) all information that may help in supporting their
stand on the proposition and (2) all information that may be of help to oppo-
nents. Begin by organizing cards.

There are three parts to a card. The tag (a one sentence explanation of the
card), the citation or cite (the source of where the card comes from, including
author and publication), and the card itself. Make sure to get the full or complete
citation. This includes the author, where it was published, the date of publica-
tion, the volume or issue number, and the website if it is online. If you are
referencing a book, include the editor (if there is one). If it is one chapter of a
book, include the chapter name as well as the book name.

Make sure to get the person’s qualifications. Newspapers will often just have
a staff writer, which is their qualification. But in books or journals, those people
usually have credentials. Even if the credentials are not listed, search for them
online. Do a Google search for the name, or look in Who’s Who. If five minutes
of looking saves you a debate because your key evidence comes from a Ph.D.
professor of physics at Cornell University instead of some dude from the
Pittsburgh Post Gazette, it is well worth it.

If you are on an Internet source with no apparent date, look closely on the
website. Often there is a copyright symbol at the bottom and a year, indicating
when the material was last updated or “published.” If nothing is available after
rigorous searching, use the Date of Access (DOA). Make it clear in the citation
that the date referenced is the date that the material was accessed, and not nec-
essarily when it was published.

Put brackets around the beginning and end of the material to be quoted
in the card. This will help you process it later. If you are “cutting” cards on

100 CHAPTER 5 EXPLOR ING THE CONTROVERSY

Cutting Cards on the Computer

A. Creating and Using a Document Template

1. Open a blank Word document. Save the file as a template by clicking “File …

Save As.” Change the file name to “debate template” and where it says “Save
as type” choose “Document Template.”

2. Adjust the page margins. Go to “File … Page Setup … Margins.” For Mac, go to
“Format … Document.” Change the top and bottom margins to 0.5”, and both
side margins to 0.8”.

3. Open the Styles palette. On Windows, click “Format … Styles and Formatting.”
On Mac, click “Format … Style.” Either a new sidebar will appear on the right
(Windows) or another menu will pop up (Mac).

4. First, create the style that will normally appear whenever you put something
into Word. This is the Normal style. Find “Normal” on the menu and click
“Modify.” Under “Formatting” change to Arial, 11 pt. font. Make sure to click
“Add to template” or “Save to template” before clicking OK.

5. Next, create the style for block headings; this will be Heading 1. Scroll down the
menu to the “Heading 1” style. Click “Modify.” Under “Formatting” change to
Arial, 18 pt. font, Bold, single underline, and center aligned. Then give it a
shortcut key. Click on “Format … Shortcut key” and assign one. With Windows,
choose F2. With Mac, the function keys are already taken, so choose Control + 1.
Make sure to click “Add to template” or “Save to template” before clicking OK.
ONLY use Heading 1 for block titles. Right after you type a title and hit Enter,
make sure to switch out of Heading 1. This is very important for indexing.

6. Now, choose a style for citation headings. Under the Styles menu, choose
“Heading 2.” Click “Modify.” Under “Formatting” change to Arial, 12 pt. font,
Bold, and single underline. Then give it a shortcut key. Click on “Format …
Shortcut key” and assign one. With Windows, choose F3. With Mac, the function
keys are already taken, so choose Control + 2. Make sure to click “Add to tem-
plate” or “Save to template” before clicking OK.

7. Now, create a style for tags. Under the Styles menu, choose “Heading 3.” Click
“Modify.” Under “Formatting” change to Arial, 12 pt. font, Bold, no underline.
Then give it a shortcut key. Click on “Format … Shortcut key” and assign one.
With Windows, choose F4. With Mac, choose Control + 3. Make sure to click
“Add to template” or “Save to template” before clicking OK.

8. “Paste Special” is a function that allows you to copy large amounts of text (re-
trieved from a website, for instance) and paste it into the Word document
WITHOUT any of the graphics or other inserts from the web page. “Paste
Special” allows you to paste JUST the text, which is what debaters want. Once
you have something copied from another source (for example, a web page or
PDF file), click on “Edit” and then “Paste Special.” Then choose “Unformatted
Text” to paste it as text only.

9. That was a long process. For convenience sake, add “Paste Special” to your cus-
tomized toolbar. Under the “Tools” option, click on “Customize … Toolbars.”
For Windows, you can also just right click the toolbar and click either “Add
icons” or “Customize.” A new menu will pop up—click on the “Commands” sec-
tion. On the available menu, click on “Edit” and then find “Paste Special.” Drag
“Paste Special” to your toolbar at the top of the document. This should add that
button to your toolbar. Now, you can just click on that button directly to paste.

V . RECORD ING MATER IALS 101

the computer, when you are finished cutting the card, paste the citation above it
immediately. Do not put a tag that the card does not support. It is better to
acknowledge the card for what it is, and connect it with other cards that together
tell a story. That is much better than trying to claim that one card says the whole
thing, and then you look like a fool in a debate. If you are cutting cards from a
hard copy source (not on computer), you have to process them, which involves
printing up a list of citations, cutting out the cards, and pasting or taping them to
the appropriate cites. This is called processing. Make sure to process your evidence
shortly after you cut it.

You should tag your evidence as soon as you cut it. Don’t just leave it with
brackets on the side. If you are on the computer, you can type a tag right after
you cut the card. If you are reading a printed source, write the tag to the side.
You still have the option to change the tag before you print or block the card
(adding it to a brief), but having some sort of tag there is necessary to categorize
and sort.

VI . ORGANIZ ING MATER IALS

Not only must advocates have a wealth of information, but that information
must be instantly available to them. The method considered here is used by in-
tercollegiate debaters, but it may be adapted to any type of advocacy.

First, the advocate should classify information as affirmative or negative, and
classify the type of argument (disadvantage, case/solvency, counterplan, etc.),
perhaps indicating these classifications by an abbreviation placed on each card

10. Result: If you have done all of this correctly, your document should be nicely
formatted. When the Normal font is selected, and you Paste (Special) something
into it, the text will appear exactly as you designated. When you press F2 (or Ctrl
+ 1 for Mac), it should automatically center and allow you to create a block
heading. Continue using the commands to enter in tags, cites, and the “normal”
text for cards, and you will have a perfectly formatted file.

B. Indexing Files on the Computer

1. You should have used Heading 1 for each of your block titles. These will form
the index. Go to “Insert … Reference … Index and Tables … Table of Contents.”
Where it says “Show levels” scroll down to 1. Once you click OK, it will paste an
Index wherever the cursor was.

2. If there are all sorts of other things (not just brief titles) that come up on the
index, that means that you didn’t change out of Heading 1 before you moved
on from that block title. Simply find the page where the error was made, select
the text that is appearing as Heading 1, and change it to Normal. You may have
to re-underline it. But, the point is, make sure ONLY the file titles are in Heading
1 format.

Cutting Cards on the Computer (Continued)

102 CHAPTER 5 EXPLOR ING THE CONTROVERSY

or by different colors of cards. Next, the advocate should classify the cards ac-
cording to the issues developed. The affirmative file will consist of the issues nec-
essary to develop the affirmative case together with the evidence necessary to
establish the case in the first affirmative speech and to defend and extend the
case in the second affirmative speech and rebuttals.

A system of indexing the files should be developed to enable the advocate to
locate any brief quickly. After evidence has been “cut” (tagged and marked) and
“processed” (attached to its relevant citation), it is ready to be “sorted.” Here,
you go back to your map of the argument or file. Make sure you have categories
for as much of the argument as possible. Make separate piles for every category
(even for different subcategories), and organize your big stack of cards into each
pile. Sometimes a card will not fit under any category, and you have to create a
new one. It is important to physically see the file laid out so you can tell if there
are any holes to fill. Once the file is sorted, you are ready to block.

Blocking is the creation of argument briefs, prepared and evidenced argu-
ments ready to be presented in a debate. You may wish to begin by putting
your name in the top left corner. Put the title of the block in the top center of
the page. Put the name of the file on the top right of the brief. Put your tag,
cite, and card down on the page.

Make an index for the file on the top right, place the number for that page
in the block. For instance, if it is the first piece of paper under a four-page im-
pact extension block, put 1 / 4. If it is the second page in a six-page answers to
block, put 2 / 6. Place the page number on the bottom right of the file. Do not
number until you are certain the file is finished, or until you have produced an
index.

The objective is to provide as many subheadings as necessary (separate files)
while keeping related information together (within files and among groups of
related files) to make essential information instantly available. Color coding may
be used to indicate subdivisions, and highlighting and underlining will indicate
“cards” (selected quoted material) and portions of cards with particularly impor-
tant information. The examples shown here are drawn from the files of student
debaters, but any advocate who must organize a large mass of data must develop
some comparable system.

In some cases advocates will find that a given piece of information might
appropriately be placed under more than one classification. Multiple cards re-
cording the same information should be prepared and inserted in the proper
places, with cross-references to other locations to avoid repetition.

Careful exploration of the problem is essential to intelligent advocacy.
Reasonable and prudent people will give little time and less credence to advo-
cates who don’t seem to know what they’re talking about. Debaters who thor-
oughly study the appropriate sources of information, carefully conduct their
research, read purposefully and critically, record materials accurately, and orga-
nize effectively are taking an important step toward responsible and effective
advocacy. Only well-prepared advocates can hope to gain and hold the atten-
tion of a critical audience, perform well against well-informed opponents, and
secure a decision from reasonable judges.

V I . ORGAN IZ ING MATER IALS 103

EXERC ISES

1. Brainstorming. Working in groups of five, brainstorm a list of causes and
possible solutions to the problem of childhood obesity (or substitute any
significant social issue; you may wish to brainstorm an issue for classroom
debate). This should culminate in a “map” for your research.

2. Find one card from each of the seven sources of debate materials (excluding
direct communication) relevant to issues identified in Exercise 1 (or identify
a social issue and collect one relevant card from each type of source).

3. Treasure hunt. Find a recent book or scholarly article about the topic identi-
fied in Exercise 1 (or choose a topic of social importance). Use the bibliog-
raphy to identify another source, go to that source, and find another relevant
source in its bibliography. Continue until you have visited five sources.

4. Begin with a topic of social importance. Identify as many keywords and
combinations of keywords as you can to guide your online research of the
topic.

5. Begin with a topic of social importance. Locate one of the six types of
websites relevant to the topic. Evaluate the quality of each as a source of
debate information.

104 CHAPTER 5 EXPLOR ING THE CONTROVERSY

6

Evidence

In order to justify the invasion of Iraq rather than to continue a U.N.-sponsored
inspection regime in Iraq, President Bush in 2002 and 2003 offered “evidence” of

Iraqi-sponsored programs to develop and stockpile weapons of mass destruction
(WMDs), in violation of U.N. resolutions. This evidence included claims of intelli-
gence information that could not be detailed. Was the evidence offered by the Bush
administration sufficient? The war ensued with the support of the majority of the
American people, even in the face of opposition by many of our allies including
France and Germany. After the end of major combat was declared, when weapons
of mass destruction had not been discovered, contenders for the Democratic nomi-
nation to the presidency and other opponents of the war offered that failure to find
WMDs was evidence that the war was unwarranted. Was their argumentation well
founded?

Evidence is the raw material of argumentation. It consists of facts, opinions, and
objects that are used to generate proof. The advocate brings together the raw mate-
rials and, by the process of reasoning, produces new conclusions. We cannot under-
take critical thinking without a sound basis of evidence. The use of evidence is not
limited to debates—although debates give us an excellent means of learning about
evidence. Even in unstructured disputes in informal settings, we must necessarily
seek out evidence. Who won the first Heisman trophy? Just what does your war-
ranty cover? Did the campus paper really say that? Those and countless other matters
are best settled by referring to the appropriate evidence.

The impact that the evidence will have on the decision renderers will depend
on their perceptions and values. In intercollegiate debate judges are expected to eval-
uate evidence coolly and dispassionately, setting aside any preconceived notions and
weighing the data critically. This is a good model for us to follow when we are
called on to make important decisions. Yet we must recognize that, in almost any
situation, the judge or the audience will be influenced by the source of the message
(that is, the advocate or the publication the advocate quotes), the message itself, and
the channel (for example, face-to-face communication, radio, or television). The
judge will be affected by all these factors as a receiver (that is, the receiver’s values
and perceptions affect his or her evaluation of evidence). This is no less true in the

105

Miniglossary

Casual evidence That which is created without an effort being made to create
it and is not designed for possible future reference.

Conclusive proof Evidence that is incontrovertible, either because the law will
not permit it to be contradicted or because it is strong and convincing enough
to override all evidence to the contrary and to establish the proposition beyond
reasonable doubt.

Corroborative proof Strengthening or confirming evidence of a different char-
acter in support of the same fact or proposition.

Direct evidence That which tends to show the existence of a fact in question
without the intervention of the proof of any other fact.

Evidence Consists of facts, opinions, and objects used to generate proof.

Evidence aliunde Evidence that explains or clarifies other evidence.

Extrajudicial evidence Evidence that is not admissible in court; such evidence
may be used outside the court.

Indispensable proof Evidence without which a particular issue cannot be
proved.

Judicial evidence Evidence that is admissible in court.

Judicial notice Evidence introduced into argument without the necessity of
substantiation; it is assumed to be so well known that it does not require
substantiation.

Negative evidence The absence of evidence that might reasonably be expected
to be found was the issue in question true.

Partial proof Used to establish a detached fact in a series of facts tending to
support the issue in dispute.

Prearranged evidence That which is created for the specific purpose of record-
ing certain information for possible future reference.

Presumptive evidence Evidence that tends to show the existence of a fact by
proving other, related facts.

Primary evidence The best evidence that the circumstances admit; original or
firsthand evidence that affords the greatest certainty of the matter in question.

Public records All documents compiled or issued by or with the approval of any
governmental agency.

Public writings A frequently used source of evidence that includes all written
material, other than public records, made available to the general public.

Secondary evidence Evidence that by its nature suggests the availability of
better evidence in the matter in question.

106 CHAPTER 6 EV IDENCE

academic debate than in other argumentative contexts, despite judges’ best efforts to
divorce themselves from their own personal judgments.

We probably could establish, after some debate that the unemployment rate in
the United States is 4.5 percent. Once that fact was established, we would proceed
to the more difficult matter of establishing that 4.5 percent was an acceptable or un-
acceptable rate of unemployment. The college professor serving as debate judge
would probably feel empathy for the scholarly opinion of a professor of economics.
An unemployed audience member might attach the most weight to a labor leader’s
view. A banker in the audience might be most impressed by a statement from the
chair of the Federal Reserve Board. A student in the audience might evaluate the
evidence on the basis of personal experience: Is unemployment a remote concept
considered only in economics classes, or was one of the student’s parents just laid
off at the auto plant?

In previous chapters we considered how advocates assemble and organize infor-
mation as they analyze and explore the problem. In this chapter we will consider the
evidence itself, and in the next chapter we will consider tests to be applied to evi-
dence. Subsequent chapters will consider the composition of the case (Chapter 15)
and the delivery of the case (Chapter 16), thereby highlighting the interrelationship
of evidence with source, message, channel, and receiver. By understanding evidence
and its interrelation with communication, we will be in a better position (1) to eval-
uate arguments presented for our decision and (2) to construct good reasons to serve
as justification for the decisions we desire to secure from others.

Evidence may be classified as direct or presumptive. Direct evidence is evi-
dence that tends to show the existence of a fact in question without the intervention
of the proof of any other fact. For example, in a debate on “tax sharing,” the claim
that “43 states now have state income taxes” could be established or refuted by ref-
erence to the Internal Revenue Service, or some other reliable source. In argument
direct evidence is most frequently used to establish supporting contentions rather
than to prove the proposition itself. If irrefutable evidence existed in proof of the
proposition, there would be no point in debating it. At one time, for example, the
proposition “Resolved: That the United States can land men on the moon” was de-
batable. Today there is simply no point in debating the proposition (although a Fox
TV program and a number of websites have emerged that contend that the moon
landing was a hoax; see http://www.apollo-hoax.me.uk/index.html.

Presumptive evidence, or indirect or circumstantial evidence, is evidence that
tends to show the existence of a fact in question by proving other, related facts—
facts from which the fact in question may be inferred. In debates on the “hazardous
waste” proposition, for example, students had many occasions to argue presumptive
evidence. When someone lived (usually unknowingly at the time) near a site where
hazardous waste had been buried and contracted cancer years later, could it be pre-
sumed that the hazardous waste was the cause of the cancer? Many civil suits turned
on this issue, and many state legislatures enacted laws addressing this question. In
many cases the courts ruled that the presumption was strong enough to justify a ver-
dict for the plaintiff.

As a practical matter much time and effort is spent on presumptive evidence.
“But you can’t convict a person on circumstantial evidence!” students sometimes

CHAPTER 6 EV IDENCE 107

protest. On the contrary, many people are convicted on the basis of circumstantial
evidence. If there is strong direct evidence of the guilt of the accused, the case sel-
dom comes to trial; under such circumstances the accused usually finds it advisable to
“plea bargain” (plead guilty to a lesser charge in exchange for a lighter sentence).

I . SOURCES OF EV IDENCE

Evidence is introduced into an argument from various sources. By understanding
the uses and limitations of the sources of evidence, we will be more discerning in
reaching our own decisions and in developing arguments for the decisions of
others.

A. Judicial Notice

Judicial notice is the quickest, simplest, and easiest way of introducing evidence
into an argument. Judicial notice (the term is borrowed from the courts) is the
process whereby certain evidence may be introduced into an argument without
the necessity of substantiation; it is assumed to be so well known that it does not
require substantiation. In almost any argument it is necessary to refer to various
matters of common knowledge in order to lay the foundation for other evidence
to be introduced later and to set the argument in its proper context. Certain
matters, which we might reasonably expect any well-informed person to know,
may be presented as evidence simply by referring to them. Certain cautions,
however, must be observed in the use of judicial notice.

1. The Evidence Must Be Introduced. Advocates cannot expect those who
render the decision to build a case for them; they cannot plead, “But I thought
everybody knew that.” If certain evidence is important to an understanding of
the case, then the advocate must introduce that evidence. The Supreme Court
summed up this principle, which applies to legal pleadings and to other types of
argumentation, when it ruled, “A judge sees only with judicial eyes and knows
nothing respecting any particular case of which he is not informed judicially.”

2. The Evidence Must Be Well Known. The instrument of judicial no-
tice may be used only for those matters that are truly common knowledge. For

Evidence

■ Evidence is the raw material of argumentation

■ Direct evidence tends to show the existence of a fact in question without the
intervention of the proof of any other fact

■ Presumptive evidence, or indirect or circumstantial evidence, is evidence that
tends to show the existence of a fact in question by proving other, related facts,
from which the fact in question may be inferred

108 CHAPTER 6 EV IDENCE

example, when the “energy” proposition was debated, the existence of an oil
shortage could be established by judicial notice; the extent of the shortage was
another matter, however. To establish this, the debater had to produce evidence
that would likely be attacked with conflicting evidence. If advocates introduce
little-known evidence merely by judicial notice, they may anticipate some doubt
in the minds of those who render the decision. The Supreme Court made this
sound principle of argumentation a part of our legal structure when it ruled,
“Courts should take care that requisite notoriety exists concerning the matters
on which they take judicial notice, and every reasonable doubt upon the subject
should be resolved in the negative.” (A “perfect example” of judicial notice is
considered in the Chapter 8 section “Modal Qualifications.”) Note that well-
known evidence is often perishable. For example, the bombing of Pearl Harbor
is burned indelibly in the minds of one generation of Americans; the assassination
of President Kennedy is firmly implanted in the minds of another generation of
Americans. They can tell you where they were, who they were with, and what
they were doing at the time they learned of these events. But you may or may
not remember the dates or any details of these events from reading about them
in school years after they occurred. You probably do, however, recall the date of
the terrorist attacks on the World Trade Center in New York City and the
Pentagon. Those events are well known to you.

3. The Evidence May Be Refuted. Evidence offered by judicial notice is usu-
ally presented in the expectation that it will be accepted without question by the
opposition. But such evidence, like all evidence, is subject to possible refutation.
In debates on “right-to-work” laws, for instance, some affirmative debaters
sought to establish by judicial notice that “there is widespread corruption in labor
unions.” Negative debaters, however, usually refused to allow this claim and in-
troduced evidence designed to refute it.

In presenting evidence through judicial notice, the advocates ask, in effect,
that their opponents and those rendering the decision suspend the tests of evi-
dence and accept their assertion as an established fact not requiring proof.
Opposing advocates allow such evidence to go unchallenged at their peril. If
the evidence actually is irrefutable, there is no point in raising an objection.
But if the evidence is refutable and the opposing advocates fail to raise an objec-
tion, then they have only themselves to blame if those who render the decision
accept the evidence as an established fact.

The use of judicial notice is not uncommon in academic debate. It is most
likely to be found toward the end of the academic year, when a certain body of
evidence and argument related to the current national debate proposition has
become common knowledge in the forensic community. In these circumstances
judicial notice will be effective if (1) the evidence is so well known to the op-
posing team that it will concede the point by not attempting to refute it, and (2)
the evidence is so well known to the judge(s) that it will weigh in the decision as
if it were fully developed rather than merely asserted.

Judicial notice is not limited to the courtroom or academic debate, however.
It may be used in any circumstances in which the evidence is, in fact, well

I . SOURCES OF EV IDENCE 109

known to those who render the decision. Thus an executive at a board meeting
might argue, “We can’t use this incentive plan—remember Ernst & Whinney’s
report on how it would affect our tax situation?” If the report is well known to
the board, and if all members accept its conclusion that the incentive plan would
hurt the company’s tax position, the proposal may well be defeated by this brief
use of judicial notice. The advocate must remember that what is well known to
the “in-group” may be unfamiliar to others. Thus the use of a critical piece of
evidence by judicial notice might be devastating in the final round of a major
tournament but ineffective in an exhibition debate before a Kiwanis club.
Similarly, the brief reminder that might clinch an argument before knowledge-
able board members might be meaningless at a stockholders’ meeting; the stock-
holders of a large corporation could not be expected to be familiar with the de-
tails of every report submitted to the board of directors.

B. Public Records

Public records are often used as a source of evidence. On many matters they are
the most important evidence, because private individuals or organizations lack
the authority or resources to assemble much of the evidence that can be found
only in public records.

Public records include all documents compiled or issued by or with the
approval of any governmental agency. In this category are such diverse materials
as the Congressional Record, federal and state statute books, birth certificates, deeds,
reports of congressional hearings, and the minutes of a town meeting. Official
records are usually highly regarded. The fact that they are public records, how-
ever, does not mean that they should be accepted uncritically. A public record
containing the report of a congressional committee might be the best possible
source of information on the amount of money the United States spent on direct
economic aid to foreign countries in a certain year, because the committee has
the power to compel officials to produce their records and testify under oath.
The same report might contain the testimony of witnesses on the value of this
economic aid. Their testimony would not necessarily be the best possible expert
opinion on that subject, however: They might be impartial authorities, or they
might be highly prejudiced lobbyists.

C. Public Writings

Public writings, another frequently used source of evidence, include all written
material, other than public records, made available to the general public. In this
category are such diverse materials as the Encyclopedia Britannica and the Weekly
World News, a college textbook and the campus humor magazine, the World
Almanac and The Great Gatsby, and a Brookings Institution report and an astrol-
oger’s chart. Some public writings command high prestige and are likely to be
accepted readily; others are more likely to be disbelieved than believed.
Obviously the value of public writings varies tremendously.

110 CHAPTER 6 EV IDENCE

D. Private Writings

Caution: Private writings and testimony of witnesses, like the interviews and cor-
respondence considered in Chapter 5, will provide both leads to evidence and
evidence that is admissible in the debate. As noted previously, the advocate needs
to know the distinction.

Private writings include all written material prepared for private rather than
public use. Some private writings are designed to become public records at a
later date. Wills, for example, become public records when they are probated;
contracts become public records if they are brought into court for adjudication.
Any private writing may become a public record if it is included in the records of
a court or a governmental agency, or it may become a public writing if it is made
available to the general public. Most private writings, however, are prepared for
a limited circulation among selected individuals. In this category are such diverse
materials as a privately owned company’s financial statement prepared by a certi-
fied public accountant, a student’s class notes, a diary, and a personal letter.

Private writings may be carefully prepared documents designed to report
events with great precision and to reflect considered judgments, or they may be
incomplete and studded with offhand comments or facetious remarks. Because
private writings constitute an important source of evidence, care should be taken
to determine who prepared the document and under what circumstances. Note
that personal letters are not customarily introduced as evidence in academic de-
bate. The reason may be that it is usually impossible to authenticate a personal
letter within the limitations of an academic debate. Thus, if private writings be-
come public writings, they are clearly admissible in the form of public writings. If
they remain private writings, they are leads that may guide one to admissible
evidence.

Computers have created a gray area of public/private writing. E-mail or
comments on an electronic bulletin board are similar to postcards. That is,
they’re public in the sense that many people have easy access to them, but
they’re private in the sense that they are often intended for one person or a small
group of people. The test here is the context in which the evidence is found. If it
is stored in a database available to the general public, it is clearly a public writing
and admissible as evidence. If the evidence is only fleetingly available, it must be
treated as a lead. Note, too, that there is the problem of verifying such evidence.
(The Chapter 7 section “Verifiable Evidence” discusses this issue in more detail.)

E. Testimony of Witnesses

The testimony of witnesses is one of the most common sources of evidence.
Testimony in court or before a governmental body is usually given under oath
and is subject to penalties for perjury or contempt. Testimony outside the court-
room or hearing room is not subject to the same legal restrictions and is usually
more informal. For example, management officials usually give testimony on the
operation of their company at a stockholders’ meeting; the president of a com-
pany may ask the plant superintendent for an oral report on the utility of a new

I . SOURCES OF EV IDENCE 111

machine; the college freshman may ask a sophomore for advice on what courses
to take. In fact, much of our day-to-day business and social activity is based on
the testimony of witnesses.

The value of such testimony may vary considerably. Clearly the testimony of
a witness at a congressional hearing is readily admissible by citing the hearings.
The “testimony” of your political science professor in a classroom lecture is not
admissible in academic debate, but it may constitute a valuable lead that will en-
able you to find admissible evidence.

F. Personal Inspection

When personal inspection is used as a source of evidence, something is presented
for examination to the persons rendering the decision. For instance, the automo-
bile sales person may invite customers to lift the hood and inspect the motor; a
stockbroker may show the financial statement of a company to a client; or a sen-
ator may bring a bag of groceries into the Senate chamber for use during a
speech on nutrition. College students frequently are asked to perform personal
inspections. For example, the geology professor may offer a sample of rock for
the class to examine; the economics professor may sketch a supply-and-demand
curve on the board; or the music professor may play a portion of a recording for
a music appreciation class.

Personal inspection is frequently used in courtroom debates: Attorneys show
juries and judges the murder weapon, arrange for them to visit the scene of the
crime, or show them the plaintiff’s injuries. Evidence presented through personal
inspection has been carefully selected and arranged by someone to support a par-
ticular argument; it must therefore be examined with care.

I I . TYPES OF EV IDENCE

A. Judicial or Extrajudicial Evidence

Evidence is usually classified as judicial or extrajudicial. Extrajudicial evidence
is also known as “extralegal” or “incompetent” evidence. The word incompetent

Sources of Evidence

■ Judicial Notice

■ Public Records

■ Public Writings

■ Private Writings

■ Testimony of Witnesses

■ Personal Inspection

112 CHAPTER 6 EV IDENCE

has no negative connotation when used in this sense, but merely means “not
admissible in court”; such evidence may be used outside the court. Thus extra-
judicial evidence is used to satisfy persons about the facts requiring proof in any
situation other than a legal proceeding and is subject only to the usual tests of
evidence. Judicial evidence, also known as “legal” or “competent” evidence,
is evidence that is admissible in court. Such evidence must satisfy not only the
usual tests of evidence but also the various technical rules of legal evidence.

In legal proceedings certain otherwise perfectly good evidence is excluded.
For example, if we are trying to decide whether a certain man’s testimony is
trustworthy, we are interested in knowing whether he has a criminal record.
Such evidence, however, is often excluded from courtroom debates. Thus, if
someone says, “That evidence couldn’t be admitted in court,” the objection is
irrelevant unless the debate actually is taking place in court.

The famous O. J. Simpson murder case educated the public on these terms.
For weeks there was intensive media coverage of the pretrial hearings. During
these hearings the defense and prosecuting attorneys debated whether the results
of DNA testing, O. J.’s history of spousal abuse, and other matters were judicial
evidence. If judicial, such evidence would be admissible to the trial. Similarly,
the admissibility of the prior sexual history of the alleged victim in the Kobe
Bryant rape trial was an issue for the court to consider and drew public
attention.

B. Primary or Secondary Evidence

Evidence is often classified as primary or secondary. Primary evidence is the
best evidence that the circumstances admit. It affords the greatest certainty of
the matter in question, and it is original or firsthand evidence. Secondary evi-
dence is evidence that falls short of this standard, because by its nature it suggests
there is better evidence of the matter in question. Thus an examination of this
chapter and Chapter 7 of this book is primary evidence that the book contains
two chapters on evidence; someone’s statement that this book contains two
chapters on evidence is secondary evidence.

In debates on a law enforcement proposition, for example, students came
across many newspaper and magazine stories quoting the FBI as reporting that
the crime rate had gone up 16 percent that year. These stories, of course, were
secondary evidence of the FBI’s report. Thoughtful debaters checked the pri-
mary evidence: the FBI’s report itself. There they found the caution that the
statistics should not be used for year-to-year comparisons. One reason for this
caution was that, in 1995, many police departments across the country switched
from the Uniform Crime Report (UCR) system of reporting crimes to the na-
tional incident-based system. The incident-based system required the police to
report each crime that occurs during an incident. Under the UCR system police
reported only one crime per incident—the most serious crime. Thus, if someone
broke into a home and robbed and raped a woman the UCR would report that
event as a rape. In the incident-based system it is reported as three separate in-
cidents: as breaking and entering, as grand theft, and as a rape—and possibly

I I . TYPES OF EV IDENCE 113

other crimes as well. Indeed, up to 10 separate crimes could be reported for a
single occurrence in the incident-based system. The fact that the incident-based
system reported and counted many more crimes was not statistically valid evi-
dence of any change in the number of crimes actually committed. Many second-
ary sources omitted this caution, and debaters who depended on this secondary
evidence sustained embarrassing defeats at the hands of debaters who had sought
out the primary evidence.

Primary evidence is stronger than secondary evidence because there is less
possibility of error. Secondary evidence is weaker than primary evidence because
it does not derive its value solely from the credibility of the witness, but rests
largely on the veracity and competence of others. In any argument the prudent
advocate seeks to use primary evidence whenever possible.

C. Written or Unwritten Evidence

Written evidence is evidence supplied by writings of all kinds: books, newspapers,
and magazines, as well as less frequently used types of writing, such as Roman
numerals carved on the cornerstone of a building. Unwritten evidence includes
both oral testimony and objects offered for personal inspection.

In arguments outside the courtroom, written evidence generally is given
greater weight than oral evidence, because it is easier to substantiate. In a recent
intercollegiate debate a negative speaker introduced unwritten, secondary evi-
dence by saying:

Last week I had the opportunity to talk with the senator when he vis-
ited in my hometown, and he told me that …

Then the negative debater quoted a statement strongly critical of the affir-
mative’s position. An affirmative speaker replied to this by using written
evidence:

We have no way of knowing how accurately the negative quoted the
senator or of knowing what the senator said in a private interview.
However, we do have a record of the considered opinion of the senator
on this subject as he expressed it in an article in the New York Times
Magazine of last week when he stated …

The affirmative debater then quoted a carefully qualified statement that in-
dicated only minor reservations about the affirmative’s position. Which of the
speakers quoted the senator correctly? Perhaps both. The senator may have
changed his mind; or, more likely, the two statements represented the difference
between an offhand comment and a considered opinion. In any event the judge
accepted the statement of the affirmative speaker, because he could better sub-
stantiate his evidence.

On the other hand, we often accept and act on oral evidence even when it
is hearsay. If a professor says to some students, “Last night the dean told me that
the president told him that the trustees have decided to raise the tuition next

114 CHAPTER 6 EV IDENCE

year,” the students might well decide immediately that they will have to raise
more money for next fall’s tuition. As noted in Chapter 5, although unwritten
evidence is not used in academic debate, it may provide valuable leads to written
evidence, which can be used in academic debate.

D. Real or Personal Evidence

Real evidence is furnished by objects placed on view or under inspection. In the
courtroom real evidence may consist of fingerprints, scars, or weapons. Outside
the courtroom a farmer may be asked to inspect test plots in which different
types of seed are used; a customer might be invited to taste a new food product;
a student might be invited to examine a famous painting in a museum; or a cus-
tomer might be asked to test drive a new car.

We are constantly offered pseudo- or real evidence in the form of print ad-
vertisements and TV and radio commercials. Vast sums of money are lavished on
producing evidence designed to convince us to buy a product or vote for or
against a candidate. Pictures of a car effortlessly speeding along a mountain road
or of an opposition candidate caught at a particularly inept moment are offered as
“real” evidence of the performance of the car or of the candidate’s qualifications.
It is important to realize that such “real” evidence is selected and prepared by
someone. Consequently, if we hope to make a critical judgment about this evi-
dence, we must apply the appropriate tests of evidence both to the evidence itself
and to the persons who prepared it.

Personal evidence is evidence furnished by persons, and it may be in the form
of oral or written testimony. The credibility we attach to personal evidence de-
pends in large part on the competence and honesty we attribute to the person
providing the testimony.

E. Lay or Expert Evidence

Evidence is usually classified as either lay or expert. As a practical matter, how-
ever, it is often difficult to distinguish between the well-informed layperson and
the expert. Representatives and senators, for example, may or may not be ex-
perts on the subjects they speak about. However, because their official position
gives them unusual opportunities to acquire special knowledge on many subjects,
audiences often regard them as experts. The able intercollegiate policy debater
who has spent an academic year in a superior forensic program studying a na-
tional debate proposition might be qualified as a minor expert on that
proposition.

Lay evidence is provided by persons without any special training, knowledge,
or experience in the matter under consideration. Such evidence is useful in areas
that do not require special qualifications. For example, in debates on “right-
to-work” laws, the testimony of “rank-and-file” union members or managers
of small businesses was frequently important. These people often had no special
knowledge of law, economics, sociology, or even unions. But they were able to
give important evidence as to how certain union practices had affected them.

I I . TYPES OF EV IDENCE 115

In general the courts will allow laypersons to testify on matters of fact but
will not allow them to testify as to their opinions. This limitation may apply in
argumentation outside the courtroom as well. Laypersons, assuming they meet
the qualifications of a good witness, are usually competent to testify on a matter
of fact they have observed; however, their opinion of the significance of the fact
is another matter. Thus the testimony of a rank-and-file steelworker as to how
many members of his or her local attended the meeting at which a strike vote
was taken would be good evidence, assuming that the steelworker was an honest
and competent person. However, his or her opinion about the effect of a steel
strike on the national economy could not be considered as more valuable than
that of any other layperson of comparable education and intelligence. Only an
expert, in this case probably an economist, could give a meaningful opinion.

Expert evidence is evidence provided by persons with special training, knowl-
edge, or experience in the matter under consideration. In the courtroom expert
testimony is permitted only when the inference to be drawn requires something
more than mere everyday experience. For example, an expert would be required
to infer the mental state of an accused person based on the accused’s behavioral
characteristics. Similarly, in argumentation outside the courtroom, expert testi-
mony should not be used unnecessarily.

The courts further require that the special competence of experts be estab-
lished before they are allowed to offer opinion evidence. It is advisable to follow
this practice in all argumentation. Remember that an expert is a maven in certain
areas only and is a layperson in all other areas.

The qualifications of a witness should be studied carefully before that indi-
vidual is accepted as an expert. That persons are well known or that their views
appear in print does not establish them as experts. Intercollegiate debaters are
constantly required to distinguish between the expert and the pseudoexpert.
Each year the national debate proposition deals with some subject of contempo-
rary significance, about which a number of articles appear in the press. Some are
thoughtful analyses written by experts; others are superficial treatments turned
out under the pressure of a deadline by writers who may know less about the
subject than the typical college debater.

“Argument from authority” is a phrase sometimes used to indicate that ex-
pert opinion is presented to establish a contention in an argument. Expert opin-
ion should be used only when some issue cannot be established readily by other
evidence. Intercollegiate debaters and others who cannot establish themselves as
experts often find it advantageous to introduce the opinions of experts to sustain
certain contentions. Thus in debates on the “compulsory wage and price con-
trols” proposition, some negative speakers contended that controls merely inten-
sified inflationary pressures, whereas affirmative speakers maintained that they
were the solution to inflation. The judges in these debates had little basis for
accepting the opinion of one college student over that of another.
Consequently the debaters found it necessary to introduce as evidence the opin-
ion of experts who commanded the respect of the judges.

In any matter likely to be the subject of a debate, there will probably be
expert opinion on both sides. Economists will differ on the merits of a certain

116 CHAPTER 6 EV IDENCE

tax policy; physicians will differ on the merits of a certain drug; lawyers will dif-
fer in their opinion about whether a certain merger violates the antitrust laws;
advertising people will differ on the merits of a certain advertising campaign.
An important task in both applied and academic debates is establishing a prepon-
derance of expert opinion—not by simply marshaling more experts than the op-
position but by using testimony from better qualified experts whose opinions may
be related directly to the matter at hand.

The scientific study is a form of expert evidence that advocates eagerly seek
out in an effort to establish greater credibility for their claims. Arguments about
the credibility of studies are often crucial to the outcome of a debate. Debate
educator Sara Newell maintains that a study is unique in that we are provided
not only with opinions (the conclusions of the study) but also the facts (observa-
tions/data) on which those opinions are based; we are provided not only facts
but also with an explanation of how the observations were made; and we are
provided not only statistics but also with an expert interpretation of the statistics.
A study then is evidence which includes an argument for its own credibility. This
unique combination gives a study the potential to “carry more weight,” to be
more conclusive and more credible than other types of evidence.1

Advocates who introduce studies into a debate must be prepared to give
good reasons that the studies should be accepted; those whose case is harmed
by the studies must be prepared to give good reasons that the studies should be
rejected. Newell offers these recommendations:

Reasonably, the person who introduces the study into the round needs
to give some standard or warrant for the credibility of the study. Three
major factors determine the extent of proof necessary: (1) the contro-
versial nature of the study’s conclusion, (2) the existence of counterstu-
dies, and (3) the importance or controversy of the policy claim. The
warrant may range anywhere from general qualification of the expertise
of the researcher, to evidence from other sources proclaiming the study
to be good or acceptable, to specific explanation and support for the
external and internal validity.… The arguments indicating a study are
generally of five types. In hierarchical order, according to persuasive
power, they are (1) counterstudies disprove, (2) the study is flawed—
specific indictments by experts, (3) the study is flawed—general indict-
ments by experts, (4) the study is flawed—specific indictments by the
debater, and (5) general indictments by the debater. “The study is
flawed” just means that something is wrong with either the internal or
external validity.2

1. Sara E. Newell, “The ‘Study’ as Evidence and Argument in Academic, Policy Debate,”
in Proceedings of the Summer Conference on Argumentation, ed. Jack Rhodes and Sara Newell
(sponsored by the Speech Communication Association and the American Forensic
Association) (privately published, 1980), p. 296.
2. Newell, “The ‘Study’ as Evidence and Argument in Academic, Policy Debate,” p. 302.

I I . TYPES OF EV IDENCE 117

F. Prearranged or Casual Evidence

Prearranged evidence is created for the specific purpose of recording certain
information for possible future reference. Many public records and public writ-
ings are of this type. Political leaders often try to get their views “on the record,”
so that at election time they will have evidence that they supported measures of
interest to their constituents. The average person has a considerable amount of
prearranged evidence: birth certificates, driver’s licenses, marriage certificates,
deeds to property, social security cards, insurance policies, receipts, canceled
checks, contracts, military discharge papers, transcripts of college records, and so
on. Prearranged evidence is valuable because it is usually created near the time
that the event in question took place; also, because it is intended for future ref-
erence, it is usually prepared with care. At the same time, because this kind of
evidence is arranged, it may be subject to the influence of those arranging it.

Casual evidence is created without any effort being made to create it and is
not designed for possible future reference. For example, when a newspaper pho-
tographer snapped a human-interest picture of a “Good Samaritan” helping a
motorist whose car had broken down and was blocking rush-hour traffic, he
had no intention of creating evidence. It simply happened to be a light news
day, and the editor decided to run the picture with the names of the motorist
and the Good Samaritan together with a brief story about the traffic tie-up.
Some months later that casual evidence became important evidence in a criminal
trial in which the Good Samaritan was accused of bank robbery. The circum-
stantial evidence against the Good Samaritan was strong: His car matched the
description of the robber’s car, even to a similar dent on the left rear fender;
his physical description matched that of the robber; he had no alibi; and he could
not remember where he had been at the time of the robbery four months earlier.
His future looked bleak until his attorney, doing research on an unrelated case,
happened to come across the newspaper story, which established that, at the time
of the robbery, his client had been in a city 100 miles away. This casual evidence
led to a prompt acquittal.

Casual evidence is valuable because the party concerned did nothing to cre-
ate the evidence. In the robbery trial example the accused did not know a pho-
tographer was coming to the scene of the traffic jam, and he did not ask to have
his picture taken or published. As the accused did nothing to create the evidence,
the jury was all the more ready to believe it was genuine and not a prepared
alibi. The weakness of casual evidence is that its value is usually not known at
the time it is created, often no effort is made to preserve it, and later efforts to
recall events may be subject to uncertainty. In this case it was sheer luck that the
picture appeared in the paper together with the accused’s name and the fact that
it was taken at the height of the morning rush hour on a particular day.

Caution: Databases contain both prearranged and casual evidence.
LexisNexis, for example, may carry the text of a Supreme Court decision. This
decision was prepared with care by the justices and transcribed with care by a
staff familiar with legal usage and terminology. This is prearranged evidence pre-
pared with every expectation that it will be quoted in serious debate.

118 CHAPTER 6 EV IDENCE

By contrast, a comment on that decision found on an electronic bulletin
board might be very casual evidence—a flamingly indignant, off-the-cuff, impas-
sioned outburst. The author, if one could be found, might well disavow it as a
momentary outburst not intended as a serious, scholarly, for-the-record critique
of the decision.

G. Negative Evidence

Negative evidence is the absence of evidence that might reasonably be ex-
pected to be found were the issue in question true. For example, if the name
of a person cannot be found in an official list of graduates of your college, this
is negative evidence that he or she did not graduate from the school. Negative
evidence played an important part in at least one presidential election. In 1884 a
New York clergyman called the Democrats the party of “rum, Romanism, and
rebellion” in a speech at a reception attended by James Blaine, the Republican
candidate. Blaine’s failure to repudiate this statement was taken by many voters as
negative evidence that he agreed with it. Some historians regard this as the criti-
cal turning point in the election in which Blaine was defeated and Grover
Cleveland elected.

Negative evidence was highly important in the investigations of the assassi-
nation of President Kennedy. Official investigations established that no evidence of
a conspiracy existed. Yet rumors of conspiracies persist and have spawned many
books, articles, and television programs, as well as the controversial Oliver Stone
film JFK. Is the absence of any evidence of a conspiracy proof that there was no
conspiracy? Or is it proof that the investigators were not thorough enough?

Negative evidence must be introduced into the argument with care.
Advocates should claim negative evidence only when they are certain there is
an absence of the evidence in question.

Even if careful investigation establishes that the evidence is indeed missing, is
it missing for the reason claimed? This difficulty of negative evidence can be il-
lustrated by a case from World War II. Germany developed and stockpiled huge
amounts of the deadly nerve gases Tabun, Sarin, and Soman.3 German scientists
who studied Allied scientific journals found no reference to these chemicals.
Because this absence of any reference to these chemicals was exactly what one
would expect to find as the result of efficient censorship, the Germans concluded
that the Allies also had developed the gases and probably had large supplies on
hand. The fear of retaliation apparently led the Germans to decide not to use
their gases during the war. Actually the chemicals were not mentioned in the
Allied journals simply because no Allied scientist had discovered them. Their ex-
istence was unknown until Allied troops stumbled on the German supplies after
V-E Day.

3. These compounds are designated GA, GB, and GD in the United States; their less vol-
atile liquid counterparts are known as V-agents.

I I . TYPES OF EV IDENCE 119

Richard Bernstein’s commentary on historian David Irving’s Hitler’s War
considers a perplexing problem of negative evidence.4 In his book Irving made
the extraordinary assertion that the Nazi’s extermination of the Jews was carried
out without the Führer’s knowledge. Irving argued that Hitler never committed
to writing any order implementing the “Final Solution.” In the absence of evi-
dence that Hitler did know, Irving concluded that he did not—a classic case of
negative evidence. Other historians have argued that this is a biased view because
Hitler used code words to make his wishes known to his followers.

A more recent problem of negative evidence arose when many veterans of
the Gulf War complained of a mysterious malady, the Persian Gulf syndrome,
which they attributed to Iraq’s use of chemical or biological weapons. When
questioned by a congressional committee, representatives of the Department of
Defense and the CIA testified that they had no convincing evidence that such
weapons had been used, but they were not willing to guarantee that exposure
had not occurred.

The intelligence community has an expression, “Absence of evidence is
not evidence of absence,” said John T. Kriese, chief officer for ground
forces at the Defense Intelligence Agency. I cannot say there was no
CW [chemical warfare] use or BW [biological warfare] contamination.
From everything I know my judgment is that it was not used. [But] I
think it’s impossible to prove a negative.5

Failure to discover evidence of Saddam Hussein’s development and stockpil-
ing of weapons of mass destruction in Iraq after Operation Iraqi Freedom was
used to argue that American intervention had not been justified.

Fortunately we are rarely faced with such complex tasks as confront intelli-
gence agencies seeking to discover an enemy’s capabilities. Consider this typical
use of negative evidence in everyday affairs: An executive receives a tempting
offer to purchase some merchandise from an out-of-town firm. The price is fa-
vorable, but she does not know whether the firm will really deliver merchandise
of the quality claimed. The executive directs an assistant to look into the matter.
The assistant calls the Better Business Bureau in the firm’s city and inquires. The
reply indicates that the firm has been doing business in that city for 25 years and
that only six complaints have been received about the firm in the past year, with
all adjusted to the satisfaction of the customers. The executive would probably
take this lack of unsettled complaints as satisfactory negative evidence that the
firm is reputable.

H. Evidence Aliunde

Evidence aliunde, also known as “extraneous” or “adminicular” evidence, ex-
plains or clarifies other evidence. Often the meaning or significance of evidence

4. Richard Bernstein, “Culling History from Propaganda,” New York Times, Apr. 24,
1994, sec. 4, p. 4.
5. New York Times, May 26, 1994, p. A12.

120 CHAPTER 6 EV IDENCE

is not apparent on the presentation of the evidence per se; therefore, that evi-
dence must be explained by the presentation of other evidence. In debates on
free trade, for example, some debaters introduced as expert evidence the opinion
of certain economists that free trade would be beneficial because it would permit
the operation of the principle of comparative advantage. Unless those who ren-
dered the decision understood the principle of comparative advantage, this evi-
dence would be of little value until the debaters introduced additional evidence
to explain the concept.

Evidence is used in extraordinarily complex combinations in argumentation.
One piece of evidence may often be classified under several types. For example,
in a debate on the “increase exploration and/or development of space” proposi-
tion, one affirmative speaker offered the following evidence from Time magazine
to establish an advantage:

One of the six crewmembers [of the aborted Discovery mission] is
Charles Walker, 35, an engineer with McDonnell Douglas and the
shuttle’s first ambassador for private enterprise. Walker’s in-flight task is
to concoct a mystery drug for Johnson & Johnson, using a technique
called electrophoresis, which in the zero gravity of space can separate
biological compounds 700 times as efficiently as on earth. Judging by
the many clues the principals have dropped, the substance could be a one-
shot cure for diabetes.

The identification of the types of evidence represented by this statement will
help us to analyze it. Obviously it is written evidence from a public record—that
is, Time. Clearly it is secondary evidence, because Time isn’t telling who the
“principals” are. It may be expert evidence, as suggested by the use of the word
principals, but we don’t know who made the statement or what the credentials of
the principals are. It is probably unwritten evidence; “clues” tend to be
“dropped” in off-the-record comments. Certainly, had the clues appeared in,
say, the New England Journal of Medicine, Time would have cited such a prestigious
source. This evidence in its current form is useless, as the affirmative debater who
used it—just once—quickly found out. Clearly evidence aliunde is needed to
clarify this evidence before it will have real impact in establishing the value of
preparing biological compounds in space.

I. Alternative Forms of Evidence

If the development of argumentation is considered outside the traditional logical
construct, importance of emotional content and alternative viewpoints may be-
come relevant. Classroom and tournament debaters derive most of their evidence
from published sources. These sources represent well-educated experts from aca-
deme, particular content fields, government, and other privileged positions. In
other words, the sources of most quoted evidence are economic and social elites
within their respective societies. Thus, they have access to traditional publication
in academic journals, periodicals, and other materials. They may be perfectly

I I . TYPES OF EV IDENCE 121

qualified to offer opinions and conclusions about problems of general concern,
but their viewpoints may be limited by standpoint. Therefore, it is beneficial at
times for debaters to offer their own nontraditional forms of proof, and those of
marginalized or disenfranchised persons. The form of such evidence may be in
narrative, poetry, prose, art, music, or hip-hop. The content, although challeng-
ing to measure, can be powerful and emotional, and can offer viewpoints ex-
cluded by traditional standards.

I I I . THE PROBAT IVE FORCE OF EV IDENCE

We are concerned not only with the sources and types of evidence but also with
its probative force. Evidence may only partially substantiate an issue, or it may be
strong enough to justify the claim conclusively in the minds of those who render
the decision. Baseball fans engaged in a pleasant disputation on the question
“Who won the Most Valuable Player award last year?” will probably settle the
matter conclusively by reference to a standard almanac. But if the question is,
“Who was the greatest baseball player of all time?” a conclusive answer is proba-
bly impossible; the game has changed too much over the years. Ty Cobb and
Babe Ruth unquestionably are greats of yesteryear, but there is no practical
way of comparing them with today’s greats. Thus the standards necessary to es-
tablish a conclusive answer probably could not be agreed on. The debate over
the 2003–2004 NCAA Division I-A national football championship would be
no less challenging. Both Louisiana State and Southern California made claims
to the championship, and the standards of the NCAA and its Bowl
Championship Series did not resolve the issue. If all involved could agree on
the standards, there would have been only one champion.

The often-heard question “If we can put a person on the moon, why can’t
we solve the problem of homelessness or clean up the inner cities?” provides an
excellent example of the probative force of evidence. Once the political decision

Types of Evidence

■ Judicial or Extrajudicial Evidence

■ Primary or Secondary Evidence

■ Written or Unwritten Evidence

■ Real or Personal Evidence

■ Lay or Expert Evidence

■ Prearranged or Casual Evidence

■ Negative Evidence

■ Evidence Aliunde

■ Alternative Forms of Evidence

122 CHAPTER 6 EV IDENCE

was made to spend the money to put a person on the moon, the problem was
limited to its scientific and engineering aspects. The scientific and engineering
communities had developed agreed-on standards that allowed them to establish
conclusive proof that a moon landing could be made, and the mission was ac-
complished. Solving homelessness or cleaning up the inner cities, however, de-
pends not only on accepted scientific and engineering facts but also on complex
political and social problems involving conflicting values and perceptions. Thus
the decision renderers will determine the probative force of evidence, and the
task of the advocates remains that of discovering evidence that will have the de-
sired impact in justifying their claim.

A. Partial Proof

Partial proof is used to establish a detached fact in a series of facts tending to
support the issue in dispute. In debating the proposition of “guaranteed annual
wages,” affirmative debaters sometimes sought to introduce evidence of seasonal
fluctuations in employment as partial evidence in support of their need issue. In a
murder trial the prosecution usually has to introduce evidence to prove malice
on the part of the accused toward the murdered person—partial evidence in the
series of facts the prosecution will seek to establish in order to prove the charge
of murder. Evidence that only partially substantiates the advocate’s contention is
of little value in itself. However, when several pieces of partial evidence are
combined, their effect may be powerful. Indeed, taken together they might be-
come conclusive.

B. Corroborative Proof

Corroborative proof, also known as “cumulative” or “additional” proof, is
strengthening or confirming evidence of a different character in support of the
same fact or proposition. For example, in debates on “free trade,” some advo-
cates sought to show that free trade would harm domestic industry. Evidence
showing a specific industry that would be harmed was of some value in establish-
ing this contention. Evidence that a number of industries would be harmed
made the contention stronger. Similarly, a defendant in a trial might claim that
he was out of town on the day the crime took place. One witness who saw him
in another city on the day in question could furnish evidence of his alibi, but his
alibi would be stronger if he could produce several witnesses to corroborate his
story.

C. Indispensable Proof

Indispensable proof is evidence without which a particular issue cannot be
proved. In courtroom debates it is relatively easy to identify indispensable evi-
dence. In a murder trial, for example, the prosecution must introduce evidence
to establish the actual death of the person alleged to have been murdered.

I I I . THE PROBAT IVE FORCE OF EV IDENCE 123

In argumentation outside the courtroom, the indispensable evidence necessary
to establish the proposition is usually less well defined than in legal proceedings, but
careful examination of the proposition will indicate certain matters that must be
proved. For instance, in a debate on “wage and price controls,” the affirmative must
introduce evidence showing that such controls will work to control inflation.

D. Conclusive Proof

Conclusive proof is evidence that is incontrovertible, either because the law
will not permit it to be contradicted or because it is strong and convincing en-
ough to override all evidence to the contrary and to establish the proposition
beyond reasonable doubt. Evidence that may not be contradicted in legal pro-
ceedings varies from one jurisdiction to another. Outside the courtroom no evi-
dence is safe from refutation, and no evidence is conclusive or acceptable on its
merits alone. The advocate always seeks to find such evidence, but on matters
likely to be the subject of debate, conclusive evidence that applies directly to
the proposition is seldom available. Obviously, once conclusive evidence is pre-
sented on a proposition, that proposition is no longer debatable. More often such
evidence is found to support subsidiary matters related to the proposition. In de-
bates on “right-to-work” laws, for example, some advocates were able to intro-
duce conclusive evidence of corruption in labor–management relations; they
were not able, however, to introduce conclusive evidence that “right-to-work”
laws would eliminate such corrupt practices.

Evidence is an essential ingredient in all argumentation. We cannot make
intelligent decisions without evidence. The value of one piece of evidence, how-
ever, may differ considerably from that of another. Therefore, when we evaluate
evidence presented to us for our decision, we must accept the good and reject
the defective. Likewise, when we seek the decision of others, we must evaluate
evidence carefully so that we use sound evidence in our case. We must also be
able to evaluate the evidence of our opponents so that we can expose their de-
fective evidence. Those seeking to reach a reasoned decision on evidence will
find it desirable to apply the tests of evidence considered in the next chapter.

The Probative Force of Evidence

■ Partial Proof

■ Corroborative Proof

■ Indispensable Proof

■ Conclusive Proof

124 CHAPTER 6 EV IDENCE

EXERC ISES

1. Select one contention related to the current CEDA/NDT national inter-
collegiate debate proposition, as your instructor specifies. Bring to class two
examples of each of the following classifications of evidence:

a. Direct evidence to prove this contention
b. Presumptive evidence in support of this contention

2. From newspapers or newsmagazines published within the past week, find
examples of the use of the following sources of evidence to support a
contention:

a. Judicial notice
b. Public records
c. Public writings
d. A source that was originally a private writing
e. Testimony of a witness. Write a brief paper in which you classify the

evidence, identify the contention advanced by the writer, and attach a
clipping of the supporting evidence.

3. Obtain the text of a recent public speech by a well-known national figure or
an editorial in a newspaper or newsmagazine on a matter of current impor-
tance. Classify the evidence:

a. By type
b. By the probable probative force the evidence had on the audience ad-

dressed by the speaker

4. Attend an intercollegiate debate and take careful note of the evidence pre-
sented in the debate. Prepare a brief paper in which you classify evidence:

a. By type
b. By the probable probative force it had on the judge

Compare this with the paper you prepared for Exercise 3. Who used
more evidence, the public figure or the debaters? Why? Who did the better
job of giving the audience good reason for accepting the evidence?

EXERC I SES 125

7

Tests of Evidence

Evidence is the raw material of argumentation. It provides the building blocks
with which the advocate constructs the case. If the evidence is accurate, the ad-

vocate can construct a strong case; if the evidence is weak or flawed, the case can
never be sound. Furthermore the advocate is often confronted with conflicting evi-
dence. For instance, as the “University of California–Berkeley Wellness Letter” once
observed, studies have shown that caffeine raises, lowers or does not alter blood pres-
sure; increases, decreases or does not alter heart rate; stimulates respiration or does
not affect it; raises or does not raise metabolic rate; raises or does not raise glucose
concentration; raises or does not raise cholesterol levels.1

A Harvard University researcher found no evidence that normal caffeine con-
sumption poses any sort of health hazard. A Stanford University study found that decaf-
feinated coffee caused a 7 percent increase in cholesterol. And a Boston University
study suggested that five or more cups of coffee a day—regular or decaf—can cut the
risk of developing colon cancer by 40 percent. Conflicting evidence is not limited to
medicine but can be found in every field of human affairs. Thus we must consider the
tests of evidence.

I . USES OF TESTS OF EV IDENCE

The previous chapter considered the sources and the types of evidence; this
chapter considers tests that may be applied to evidence. These tests have three
important uses.

A. Testing the Credibility of One’s Own Evidence

In constructing their cases advocates will discover a great deal of evidence.
Before they use any of it, they should apply the tests of evidence, rejecting

1. AARP Bulletin, vol. 31, no. 1 ( Jan. 1990), p. 6.

126

weak and inconclusive evidence and retaining only what stands up under exam-
ination. By applying the tests of evidence, they may also anticipate the probable
refutations of their opponents and prepare to meet them.

The tests of evidence should also be applied to problems outside the debate
situation. For instance, the political leader must weigh intelligence reports; the
executive must evaluate reports of market trends; and the college student must
appraise studies of employment opportunities in various fields. Throughout life
we all have to formulate propositions, gather evidence related to those proposi-
tions, and evaluate that evidence as a part of the process of making decisions.
Intelligent self-interest and our sense of responsibility to those affected by our
decisions require that we apply the tests of evidence with care.

B. Testing the Credibility of Evidence Advanced by an Opponent

While preparing their own cases, advocates must also look for evidence that op-
ponents will find useful, apply the appropriate tests to it, and plan a refutation. As
a debate develops, advocates will discover the actual evidence used by opponents
and be prepared to test and refute it during the debate.

Miniglossary

Clear evidence Proof that supports exactly what it is intended to support with
precision and definitional clarity.

Counterintuitive rejection of evidence Evidence the audience rejects in the first
instance because they “know” it is wrong—for example, that employment
causes harms.

Intuitive acceptance of evidence Evidence the audience accepts in the first in-
stance because they “know” it is right—for example, that unemployment causes
harms.

Psycho-facts Beliefs that, though not supported by hard evidence, are taken as
real because their constant repetition changes the way we experience life.

Reliable evidence Evidence from a trustworthy source, with a reputation for
honesty and accuracy in similar matters and consistency in commenting on the
matter.

Sufficient evidence A fair preponderance of evidence.

Verifiable evidence Evidence which may be authenticated, confirms, and/or
substantiated.

I . USES OF TESTS OF EV IDENCE 127

Note that the responsibility for applying the tests of evidence and for re-
futing evidence rests on the party whose case is damaged by the evidence. If
certain evidence used by our opponents adversely affects our case but we do
not refute it, the decision renderers may accept even weak evidence at face
value. The absence of refutation may actually enhance the value of the adverse
evidence.

C. Testing the Credibility of Evidence Advanced for a Decision

Although we may participate in only a few debates over a lifetime, we constantly
have to make decisions. As citizens, as consumers, and simply as social beings, we
are confronted with evidence that we must evaluate almost daily. Thus, if we do
not properly evaluate the evidence of a political candidate’s qualifications, we
may share the responsibility for a poor government; if we do not evaluate the ev-
idence of the merits of a product, we may be inconvenienced or may lose
money. In fact, whenever we fail to apply the tests of evidence, we run the risks
inherent in an unwise decision. The rewards of applying these tests are corre-
spondingly great. As we apply them, we increase our opportunities for making
sound decisions and gaining all the benefits that come with wise decisions.

Questions for Testing Evidence Credibility

In general, affirmative answers to these questions imply that the evidence is credible;
negative answers imply a weakness in the evidence.

Is there enough evidence?

Is the evidence clear?

Is the evidence consistent with other known evidence?

Is the evidence consistent within itself?

Is the evidence verifiable?

Is the source of the evidence competent?

Is the source of the evidence unprejudiced?

Is the source of the evidence reliable?

Is the evidence relevant?

Is the evidence statistically sound?

Is the evidence the most recent available?

Is the evidence cumulative?

Is the evidence critical?

128 CHAPTER 7 TESTS OF EV IDENCE

I I . TESTS OF CREDIBLE EV IDENCE

The tests of credible evidence considered have their roots in the long history of
argumentation and should give advocates a reliable system for evaluating evi-
dence. The tests of evidence can be stated in the form of questions; the inset
on page 128 lists these questions. As indicated in the previous chapter, all evi-
dence obviously does not have the same degree of cogency, and thoughtful per-
sons test the degree of cogency that decision renderers are likely to assign to the
evidence. Let’s now discuss the tests in detail.

A. Sufficient Evidence

The advocate must provide enough evidence to support the issue being disputed.
How much is enough? When we begin our research, we may find some credible
evidence in support of our position. But in debatable matters there will be credi-
ble evidence on the other side as well. Advocates therefore must provide evi-
dence that is more convincing than the opposing evidence. Naturally they seek
conclusive evidence, but because this is often unavailable, they have to settle for-
sufficient evidence—that is, for a fair preponderance of evidence. In the
civil courts the verdict is based on a “preponderance of evidence.” In important
matters outside the civil courtroom, reasonable people also usually apply this
standard in making decisions. The national intercollegiate debate propositions,
for example, always have some evidence—but less than conclusive evidence—
available for each side. Usually the ability of the advocates determines which
side will establish a fair preponderance of evidence. Remember that in an argu-
mentative situation the advocates try to convince those who render the decision
rather than to convince their opponents.2 They need to persuade only those
who judge the debate that they have a fair preponderance of evidence.

B. Clear Evidence

The advocate must provide evidence that is clear or that, by means of evidence
aliunde, can be made clear. For instance, in a classroom debate on the “mass media”
proposition (“Resolved: That the federal government should significantly
strengthen the regulation of mass media communication in the United States”),
an affirmative team built a case to ban violence on television. The debaters were
delighted to discover a newspaper article by a psychiatrist and research director of
the National Coalition on Television Violence in which he said: “The surgeon
general’s expert panel concluded the evidence is overwhelming. Violent

2. In some argumentative situations the opponent may render the decision by conceding.
For example, in a civil suit for personal injury damages, the defense attorney may try to
convince the plaintiff’s attorney that his or her case is so weak that it would be better to
accept a modest out-of-court settlement than to run the risk of the jury’s awarding no
damages—or, of course, vice versa.

I I . T E STS OF CRED IBLE EV IDENCE 129

entertainment has a harmful effect on viewers.”3 At first the debaters thought they
had found an excellent source that seemed to be saying exactly what they wanted.
But was the evidence clear? Without evidence aliunde it is not clear. (See the
Chapter 6 section “Evidence Aliunde.”) What is meant by violence? Professional
football or professional hockey? Saturday morning cartoons? A drama featuring a
few murders? Nor is it clear what “harmful” meant—something trivial or some-
thing catastrophic? The negative would have quickly pointed out the lack of clarity
in this particular piece of evidence. The affirmative debaters wisely decided to seek
additional evidence to clarify this evidence in the mind of the judge. Their further
research turned up evidence that the surgeon general’s report was 16 years old.
They decided that if Congress had not acted on the report in 16 years, they must
have found the evidence unconvincing. The affirmative decided they would seek
evidence that was clear, primary (see Chapter 6), and recent (see the section “The
Most Recent Evidence” later in this chapter).

C. Evidence Consistent with Other Known Evidence

Advocates must determine whether their evidence is consistent with other
known evidence. If it is, they may be able to strengthen their evidence by cor-
roborative evidence. If it is not, they have to be prepared to show that their
evidence is more credible than other known evidence or that other known evi-
dence is not applicable in this particular case. For instance, if business executives
offer evidence that the unit cost of a certain product will decrease as production
increases; their evidence is consistent with the experience of many manufacturing
firms. Thus this evidence will be consistent with other known evidence.

This test, however, clearly does not prohibit the advocates from using or
considering evidence inconsistent with other known evidence. For example, in
debating the “guaranteed employment opportunities” proposition, some students
found evidence indicating, as we would expect, that unemployment was corre-
lated with ill health, divorce, child abuse, crime, and suicide. This finding was
consistent with other known evidence and provided the students with recent
studies on the very point they wanted to make. Other students, researching the
same proposition, came across other studies indicating that the stress associated
with employment and the hazards of on-the-job accidents were also correlated
with ill health, divorce, child abuse, crime, and suicide. Given the widespread
acceptance of the work ethic in American society, based on intuitive accep-
tance of evidence, most audiences would probably accept the evidence be-
cause they “know” that employment is good and unemployment is bad. When
offered such evidence, we tend to nod in agreement and think, “Sure, that’s
obvious.” Those debaters who used the second piece of evidence likely encoun-
tered counterintuitive rejection of evidence, whereby audiences reject the
evidence because they “know” it is wrong. When debaters find it necessary to
use counterintuitive evidence, they must demonstrate to the decision renderers

3. Thomas E. Radecki, “We Must Curb TV Violence,” USA Today, Oct. 24, 1988,
p. A10.

130 CHAPTER 7 TESTS OF EV IDENCE

that their experts’ credentials are superior and that their experts’ evidence is more
recent. They also have to supply other good reasons why the counterintuitive
evidence—evidence inconsistent with other known evidence—should be ac-
cepted in the particular case.

Psycho-facts are related to intuitive and counterintuitive evidence.
Economist Robert Samuelson defines psycho-facts as “beliefs that, though not
supported by hard evidence, are taken as real because their constant repetition
changes the way we experience life.”4 For example, many people believe that
asbestos in schools poses a health hazard to schoolchildren. But as Supreme
Court Justice Stephen Breyer showed, the asbestos panic was a costly mistake.5

Samuelson noted that the risk of police dying on the job is 1 in 4,500, the risk of
dying from an airplane crash is 1 in 167,000, and the risk of dying from lightning
is 1 in 2 million—while the risk of dying from asbestos in schools is 1 in 11
million. (All data are annual.)

Advocates should not disregard evidence simply because it is inconsistent
with other known evidence or considered counterintuitive. Many beliefs now
widely held were once considered counterintuitive. However, the advocate
should recognize that this evidence has to be considered especially carefully.
The advocate must be prepared to have the evidence attacked by opponents
and must anticipate possible audience resistance. In most fields, of course, some
known evidence is available on either side of a proposition. For example, with
regard to trends in the stock market, there is probably some evidence indicating a
rise and some indicating a decline.

D. Evidence Consistent Within Itself

Advocates should study the evidence carefully and determine whether it is con-
sistent within itself. For example, in debating the proposition “Resolved: That
United States law enforcement agencies should be given significantly greater
freedom in the investigation and/or prosecution of felony crime,” some affirma-
tive debaters cited evidence of an alarming increase in the number of rapes (go-
ing on to argue that the affirmative’s plan for a change in the way rape trials were
conducted was necessary). Well-prepared negative debaters turned to the same
source and quoted the following:

The rates are for reported crimes only. In many cases society’s attitude
about a crime is a significant factor in whether or not it will be reported.
Rape is a classic example; only a few years ago the woman was assumed
“to have asked for it” and vast numbers of women were too ashamed to
report the crime. Today Rape Crisis Centers are widely available to help
and counsel the victim; “date rape,” a term unheard of until recently, is
now a recognized phenomenon.

4. Robert J. Samuelson, “The Triumph of the Psycho-Fact,” Newsweek, May 9, 1994,
p. 73.
5. Stephen Breyer, Breaking the Vicious Circle Toward Effective Risk Regulation (Cambridge,
Mass.: Harvard University Press, 1994), p. 26.

I I . T E STS OF CRED IBLE EV IDENCE 131

Thus, while the statistical tables did show an increase in the crime of rape,
the text of the document itself contained a serious disclaimer about the accuracy
of the statistics. The evidence was not consistent within itself. The negative ar-
gued that the increased reporting proved that women were now willing to go to
trial and that the affirmative’s plan to change the way rape trials were conducted
was unnecessary.

Here’s another example: A group campaigning for a higher tax rate for a
local school district issued a pamphlet in which they maintained that the addi-
tional revenue would go for increased teachers’ salaries—an increase they argued
was necessary to maintain quality education in the school district (quality educa-
tion was a popular issue in this school district). Examination of the proposed
budget printed in the pamphlet, however, showed that most of the additional
tax revenue would go for the purchase of additional school buses and to pay
bus drivers and bus maintenance workers (busing was an unpopular issue in this
school district).

A newspaper editor’s nightmare may be found in the following example,
which appeared in a major metropolitan newspaper:

U.S. Report Riles Currency Market

Yen Falls to Post-War Low on News from Treasury

WASHINGTON—The dollar fell to a post–World War II low against
the yen yesterday after the U.S. Treasury issued a report saying a strong
yen would help reduce the swelling U.S. trade deficit with Japan.

Clearly the headlines and the text of the story are inconsistent with one
another.

E. Verifiable Evidence

Advocates must always be able to verify their evidence—that is, authenticate,
confirm, and substantiate it. In gathering evidence advocates should carefully
check evidence against other sources to satisfy themselves about its validity before
presenting it, and they should present whatever supporting evidence may be
necessary to their audience. They should also carefully identify the source of
their evidence so that those who render the decision can verify it themselves if
they wish. For example, in a debate on economic policy, a speaker might say,
“According to Newsweek, December 26, inflation fell from 13 percent to 4 per-
cent during the last eight years.” The audience could then consult Newsweek and
verify that the magazine did make that statement. In most debates this would
probably be enough to establish the claim about the budget. If the audience
were skeptical or doubted the magazine’s accuracy, the speaker might want to
offer a further opportunity for verification by citing the appropriate fiscal-year
reports of the Treasury Department’s Office of Management and Budget or the
appropriate Economic Reports of the President. Verification of a claim, of course, is
more impressive if one can demonstrate that various independent sources verify
the claim. (We discuss cumulative evidence in a later section.)

132 CHAPTER 7 TESTS OF EV IDENCE

Caution: Some evidence from databases is easily verifiable; other such evi-
dence is highly perishable and may be impossible to verify. Suppose, for exam-
ple, that the critical piece of evidence in a debate is a quotation from last week’s
Wall Street Journal. The affirmative has a printout of the quote; the negative chal-
lenges the accuracy of the printout. If the matter is really crucial, the judge can
call up the quotation on a computer and determine the accuracy of the affirma-
tive’s printout. If, however, the quotation in question is from a week-old com-
ment on a computer bulletin board, it will probably be impossible to verify.
Such comments are routinely deleted after 48 hours. Thus we offer this admoni-
tion: Never use evidence that cannot be verified.

F. Competent Source of Evidence

Advocates must determine whether the source of the evidence is actually quali-
fied to testify on the matter at issue. When the source of evidence is a layperson,
the following tests should be applied.

1. Did the witness have an opportunity to observe the matter in question? A popular
journalist once spent a week in Cuba and on his return wrote an article
entitled “Castro’s Secret Plans for Central America.” One might reasonably
ask if the writer, who was an experienced journalist but a layperson on
matters of foreign policy and espionage, actually had an opportunity to learn
about secret decisions made by a tightly controlled totalitarian regime.

2. Was the witness physically capable of observing the matter in question? A trial wit-
ness once claimed that he would be able to identify a robber he had seen at a
distance of approximately 100 yards, yet he was unable to read a clock in the
courtroom 30 yards from the witness stand. One might reasonably ask if the
witness was physically capable of seeing the person he claimed he saw.

3. Was the witness mentally capable of reporting his or her observations? A defendant
at a certain trial testified in great detail about the routine events of a business
day five years earlier, but he was unable to recall any details of other business
days at approximately the same time. One might reasonably ask if the wit-
ness was mentally capable of recalling all of the details he claimed he
remembered.

A person’s power of observation may be influenced by circumstances sur-
rounding the event. A standard psychology class experiment involves two indi-
viduals who rush into the classroom, fight, and then rush out. When asked to
describe the incident, students often give widely differing reports. We must
know, too, whether the witness had any interest in making a mental effort to
observe and remember the event. How many people attended last year’s com-
mencement ceremonies at your college? Ask a few people who were present.
Probably very few made any effort to count the audience.

When the source of evidence is an expert, the following tests would be ap-
plied in addition to the tests applicable to a lay witness.

I I . T E STS OF CRED IBLE EV IDENCE 133

4. Does the witness have official signs of respectability? If claiming to be a physician,
does the witness have a medical degree? If claiming to be an economist does
the person have a doctorate in that field? In other words, does the witness
have expert credentials? The fact that a physician has all the proper creden-
tials of a surgeon does not, of course, guarantee that the operation will be a
success. However, even though some persons without proper credentials
have performed successful surgery, few of us would care to entrust our lives
to an amateur brain surgeon.

5. Is the witness well regarded by other authorities? If an expert witness is highly
regarded by others in the field in which he or she claims special competence,
then the opinions have added weight. If a physician is an officer of the ap-
propriate medical associations, is accredited in a specialty, has presented pa-
pers at medical conventions, and is a professor of medicine at an accredited
medical school, then it is reasonable to conclude that this person is well re-
garded by other authorities in medicine. Advocates should look for similar
signs of professional regard for other types of experts.

G. Unprejudiced Source of Evidence

Advocates must determine whether the source of evidence is prejudiced. In
many cases people testify about matters in which they have an interest, and in
some cases those who have a personal stake in the matter are the only witnesses
available. Are these individuals free from prejudice? Do they report matters ob-
jectively, or do they slant them in a manner favorable to their own interests? The
advocate must determine whether the witness has an interest in the matter at
issue and whether this interest is likely to influence his or her testimony.

Traditionally presidents are evaluated after their first 100 days in office.
When President Clinton reached that landmark, one major city newspaper ran
the front-page headline “Clinton Has Good Marks for His First 100 Days.”
Sounds impressive, doesn’t it? The critical question, of course, is who gave
Clinton the good marks? The first paragraph of the story gave the answer:
“President Clinton acknowledged yesterday that he had underestimated the
power of the Republicans who killed his jobs bill but gave himself good marks
overall for his first 100 days in office.” Obviously Clinton is not an unprejudiced
source of evidence on the question of how he did in his first 100 days in office. If
students were permitted to assign their own grades, membership in Phi Beta
Kappa would grow by several thousand percent.

In the famous Rodney King case in Los Angeles, King was arrested for
speeding and resisting arrest and was taken to a hospital after being beaten by
the police. King charged police brutality. The police responded that he was re-
sisting arrest and that they had to use reasonable force to restrain him. Another
man, who had no connection with King or the police and who just happened to
witness the arrest, videotaped the event. The tape was the crucial piece of evi-
dence in this case. In the lengthy legal proceedings that followed this incident,
two different juries interpreted the incident differently. No one, however, chal-

134 CHAPTER 7 TESTS OF EV IDENCE

lenged the fact that the man who videotaped the event was unprejudiced. Note
also that this is an example of casual evidence (see Chapter 6). The man with the
camcorder did not set out to collect crucial evidence; he was merely trying out a
newly acquired gadget.

Whenever possible, it is best to seek out evidence from an unprejudiced
source. The reluctant witness is the witness who furnishes evidence against his or
her own interests or prejudices. This evidence, of course, is even stronger than
that from a disinterested source. For example, throughout his long fight against
impeachment, President Nixon had counted on Republican loyalists who had
ably defended him in the House Judiciary Committee proceedings. When new
evidence was released after the committee hearings concluded, Nixon at first
glossed over its importance. But within hours of the release of the transcripts,
all Republican members of the committee indicated that the new facts “were
legally sufficient to sustain at least one count against the president” and that
they would vote for impeachment. Apparently this reluctant reversal of their
previous position was a major factor in convincing Nixon his case was hopeless.
Three days later he resigned.

H. Reliable Evidence

Advocates must determine whether the source of evidence is trustworthy. Does
the source have a reputation for honesty and accuracy in similar matters?
Presidential elections afford interesting examples of the reliability of sources of
evidence. Official results of presidential elections are not known until several
days after the election. But the national news services have established such a
reputation for reliability in reporting results that we invariably accept and act
on their unofficial returns, which are announced the night of or the day follow-
ing the election. While the final result of the 2000 election was long delayed, the
media coverage of the historic court battles was generally considered to be reli-
able. Similarly the polls predicting the results of presidential elections have earned
a reputation for accuracy and are generally considered to be reliable evidence.
By contrast, evidence offered by the candidates themselves predicting the out-
come of elections is notoriously unreliable. Typically front-runners in the polls
will downplay the importance of the polls for fear their supporters will become
overconfident and fail to turn out the vote, which could lead to a defeat.
Candidates who are trailing in the polls also minimize the importance of the pre-
dictions for fear their supporters will become discouraged and fail to turn out to
vote, leading to a crushing defeat.

If advocates can demonstrate that the source of their evidence is reliable, they
increase the credibility of that evidence. If they can demonstrate that the source of
their opponent’s evidence is not reliable, they have cast doubt on that evidence.

I. Relevant Evidence

Advocates must determine whether the evidence is actually related to the matter at
issue. Sometimes evidence is offered that is not relevant to the issue or that only

I I . T E STS OF CRED IBLE EV IDENCE 135

seems to be relevant. For instance, the popular phone-in polls using the 900 area
code generate dubious evidence. The public is asked to call different numbers to
register yes or no votes, or to express preferences for different candidates. The defi-
ciency is that only those who feel strongly enough to pay for this toll call are likely
to phone in, and, of course, those who feel very strongly can make multiple calls—
not exactly relevant evidence of how the general public would vote.

J. Statistically Sound Evidence

Occasionally advocates may find it necessary to use evidence in the form of statis-
tics; however, such evidence should be introduced into a speech only when abso-
lutely necessary. President Reagan, for example—who could draw on all the
resources of the federal government for statistical evidence—would use statistics
in a speech only if he could not make his point without them. When he did use
statistics, he would “round off” and simplify the figures and dramatize them as
much as possible. This is a sound practice for all speakers to follow, because most
audiences find statistics uninteresting, difficult to follow, and easy to forget.
Statistical evidence is always prepared by someone, is almost always written evi-
dence, and is usually expert or allegedly expert; it is therefore subject to the usual
tests of evidence. Strictly speaking, there are no special tests for statistics that are not
implied in the other tests of evidence. However, because the form of statistical evi-
dence is specialized, certain tests will help advocates evaluate this evidence.

1. Have Accurate Statistics Been Collected? Many people are reluctant to
appear socially unacceptable or uninformed. When a pollster calls, they tend to
give what they think is a socially acceptable response—they say they intend
to vote when they don’t, offer what they believe to be less controversial opi-
nions, or express some arbitrary view to cover up their ignorance of an issue.
In one study almost a third of the respondents offered an opinion when asked
about the nonexistent “Public Affairs Act.” With regard to phone surveys, it
should be noted that women answer the phone 70 percent of the time. A poll
that doesn’t take this into account by making extra calls to get enough men is
likely to be skewed. Advocates have to search for evidence that will establish the
accuracy of the statistics collected.

2. Have the Statistics Been Classified Accurately? If you want the best place
to go skiing, what do you look for? The folks at Rand McNally ignored
Colorado’s world-class resort areas in their list of the 10 best cities for skiing,
ranking Detroit first, Los Angeles second, and Akron-Canton, Ohio, third.
“This is insane!” protested Colorado ski resort owners. Six of their state’s ski re-
sorts are among the nation’s 10 busiest, with Vail the top pick of skiers. But the
author of Sports Places Rated: Ranking America’s Best Places to Enjoy Sports said the
rankings made “perfect sense.” They were based on federally defined metropoli-
tan statistical areas, and all of Colorado’s world-class ski resorts are just out-
side such areas. The scoring was based on the total ski lift capacity within the
metropolitan area where the city was located. Detroit has five ski areas in its

136 CHAPTER 7 TESTS OF EV IDENCE

three-county metropolitan area, but none of them are on mountains. Should we
classify the best places for skiing by chairlift capacity in metropolitan statistical
areas or by the size of the slopes?

Students debating a proposition on direct foreign economic aid learned the
importance of accurate classification of statistics. Some sources listed foreign aid
expenditures as amounting to billions of dollars; others listed these expenditures
as $700 million, $500 million, or other amounts. The difference depended on
how the person preparing the statistics classified military aid, defense support,
technical assistance, and other types of aid.

3. Has the Sampling Been Accurate? The ratings of television programs are
based on such tiny samples that some congressional observers wonder if they are
not meaningless. Some statisticians claim they can predict a presidential election
with only a few thousand respondents—if they have just the right proportion of
urban residents, farmers, northerners, women, African Americans, college gradu-
ates, manual laborers, naturalized citizens, and so on.

Getting such a representative sample, however, is difficult. Many pollsters
would rather interview prosperous-looking people who live in good residential
areas than go into the slums to find the requisite number of unskilled laborers.
Some ghetto dwellers view pollsters as representatives of “the Establishment” and
refuse to reply to questions or give misleading answers. A number of psychologi-
cal studies are based on responses given by college sophomores—mainly because
many sophomores are enrolled in psychology classes, and it is convenient to test
them. But are college sophomores representative of the general public?

4. Have the Units Been Accurately Defined? A kilowatt-hour is a reasonably
well-defined unit, but what is a “workweek”? Students debating a proposition
on guaranteed annual wages discovered that there are many different definitions
for this term. When Russia ordered an army division into Chechnya, some ob-
servers, thinking of the awesome Red Army divisions of the Cold War era, ex-
pected that the rebellion would be crushed in a few days. The Russian army
divisions, however, were not the same units as their predecessors, and the mili-
tary campaign was a fiasco. Even such seemingly familiar and easily understand-
able units as “the family” require accurate definition: That unit is defined one
way for tax purposes, another way in housing statistics, and in still other ways
in other statistics.

5. Are the Data Statistically Significant? Almost any set of statistics will show
certain variations. Are the variations significant? Statistical differences are consid-
ered significant only if the sample is sufficiently large and representative, and if
allowance has been made for the necessary margin of error, seasonal fluctuations,
and other factors. If one student scores 120 on an IQ test and another student
scores 121, the difference is not statistically significant. If you toss a coin 10 times
and it comes up heads 8 times, the result is not statistically significant. Figures
showing the extent of unemployment in December and June are not significant
unless seasonal differences have been taken into account.

I I . T E STS OF CRED IBLE EV IDENCE 137

6. Is the Base of the Percentage Reasonable? Whenever statistical evidence is
reported in percentages, the advocate must discover the base from which the
percentage was determined. Has the value of the American dollar gone up or
down? It all depends on the date used as the base. During the Summer
Olympics in Los Angeles in 1984, things were so peaceful that the police insisted
that crime in certain sections had somehow dropped 250 percent. Newsweek
noted wryly, “Anything over 100 percent seems to imply that some lawbreakers
had switched to performing good deeds.”

7. Do the Visual Materials Report the Data Fairly? Statistical evidence is
often reported in visual form. Visual materials are helpful in overcoming audi-
ence apathy toward statistics and, when prepared correctly, in clarifying complex
data. However, visual materials can distort statistical evidence. Therefore the ad-
vocate must determine whether the various charts, diagrams, and other visual
materials really interpret the data fairly. For example, assume that the following
figures for the production of widgets are absolutely accurate:

Now consider the graphs in the box on page 139 and the way they slant these
figures. In the first two the choice of units for the vertical axis of the graph pro-
duces two quite different pictures; in the third one the height of each bar is rea-
sonably accurate, but a distorted picture is created by using a much wider bar for
Japan. The caption above each graph adds to the distortion.

These few simple examples only begin to suggest the possibility of distortion
in visual materials. Advocates should carefully examine each visual aid presented
in the argument to determine whether it accurately represents the data.

8. Is Only Reasonable Precision Claimed for the Statistics? If greater pre-
cision is attributed to the statistics than they deserve, it may lead to unwarranted
conclusions. How many battered women are there in the United States? Time
reported that 4 million American women are assaulted by a “domestic partner”
each year. Newsweek reported that the number of women beaten by “husbands,
ex-husbands and boyfriends” was 2 million a year. As Newsweek noted, this is
terrible. Not only because of the implication that either Time or Newsweek is
wrong by a factor of 2, but because the divergence reflects society’s actual state
of ignorance on such an important and theoretically verifiable statistic. Nor is this
a problem unique to the question of how many men beat their wives. Great
issues of public policy are being debated by people who have no idea what
they’re talking about.6 Both Time and Newsweek acted in good faith and used

United States Japan

Last year 1,000,000 5,000

This year 1,010,000 10,000

6. “The Numbers Game,” Newsweek, July 25, 1994, p. 56.

138 CHAPTER 7 TESTS OF EV IDENCE

credible sources. The problem was that even apparently credible sources can ar-
rive at widely different statistical conclusions.

In their desire to satisfy the demand for quantification, journalists, legislative
reference clerks, supposedly serious scholars, special interest groups, and others

Visual Materials: Examples

United States

0
500,000

1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000

2005.5 2006 2006.5 2007 2007.5

U
n

it
s

0

20

40

60

80

100

120

U.S. Japan

%
In

cr
ea

se

2007

U.S. Widget Production Skyrockets

U.S. Widget Production Levels Off

Series 1

Japanese Widget Production Gains Dwarf U.S.

1,012,000
1,010,000
1,008,000
1,006,000
1,004,000
1,002,000
1,000,000

998,000
996,000
994,000

2006 2007

I I . T E STS OF CRED IBLE EV IDENCE 139

often provide us with “imaginary numbers.”7 Thus we should view with a
healthy suspicion statistics that come from sources less interested in precisely
measuring a given problem than in showing that it’s even worse than anyone
thought. “People who want to influence public policy have a real strong feeling
that the end justifies the means,” says Cynthia Crossen, a Wall Street Journal re-
porter and author.8

Consider the following examples of imaginary numbers that have appeared
in the media:

Estimates of the number of homeless range from 223,000 to 7 million.

A U.S. senator announced that 50,000 children are abducted by strangers
each year. A Department of Justice study found fewer than 5,000
stranger abductions a year.

One source claimed that 150,000 women die annually of anorexia. Another
source reported there are 150,000 cases of anorexia a year, almost none
of them fatal.

The American Medical Association announced that family violence kills
nearly 10,000 women a year. An FBI report found that a total of 4,000
women were murdered a year.

Crossen noted that the “Survey of Childhood Hunger in the United States”
offered as its “key finding” that 11.5 million American children under
age 12 were either hungry or “at risk” of hunger. The “at-risk” cate-
gory is often a fruitful one for social action groups seeking to magnify a
problem. The term at risk can easily be defined to raise or lower the
number by several million.

When you read about such wide discrepancies in the statistics on such important
matters as these, do you wish you could find the truth of the matter?

9. Are the Data Interpreted Reasonably? Sometimes “the thing speaks for
itself” and no interpretation is necessary.9 Usually, however, someone reports
the data and draws conclusions from them—and that someone may support a

7. This term is used here to indicate numbers that come from the writer’s imagination,
with little or no warrant from the real world. In higher mathematics an imaginary number
is a multiple of the square root of –1.
8. “The Numbers Game,” p. 57.
9. The legal maxim is res ipsa loquitur. A classic example would be a surgical operation, af-
ter which a sponge is found in the patient’s abdomen. The patient, who was under anes-
thesia at the time, cannot testify that the surgeon did anything wrong. Usually there are
no witnesses to the wrongdoing; if any of the other physicians or nurses present at the
operation had noticed the error, they would have told the surgeon, who would have
corrected the situation before the incision was closed. The plaintiff’s lawyer would argue
res ipsa loquitur: Sponges simply are not supposed to be left in a patient’s abdomen; there-
fore the surgeon must have done wrong. The res ipsa loquitur argument, although power-
ful in this case, is not necessarily conclusive. Now, however, the surgeon’s lawyer would
have the burden of proving that the sponge had somehow been introduced into the pa-
tient’s abdomen by some other surgeon at some other time.

140 CHAPTER 7 TESTS OF EV IDENCE

particular point of view. For example, assume that the following figures on the
cost of widgets are absolutely accurate:

With these data before them, the advocates maymake a number of accurate but
different statements. On the one hand they might say, “The price of widgets has
increased by 70 cents in eight months.” Or they might say, “The price of widgets
soared a staggering 70 percent in runaway inflation in just eight months.” On the
other hand, the advocatesmight take amore sanguine view and say, “Lastmonth the
price of widgets rose only 6.2 percent.”Or they might report, “Inflation is ending;
for the sixth consecutive month there has been a decreasing rate of increase in the
cost of widgets.”

As another example, consider which is safer, travel by air or travel by car?
The statistical method favored by the airlines examines passenger-miles traveled.
To reach this figure, multiply the number of passengers in a plane or car by the
number of miles flown or driven by each vehicle. Viewed this way, scheduled
commercial airline travel had 0.06 deaths for each 100 million passenger-miles
flown in the most recent 10-year period; cars had 2 fatalities for each 100 million
passenger-miles driven in the same period. This suggests that commercial air-
planes are 33 times safer than cars.

However, if you prefer driving to flying, you might prefer the vehicle-miles
method, which completely ignores how many people are in the vehicle. Viewed
this way, commercial airplanes had 6.6 fatalities per 100 million vehicle-miles,
while cars had only 3 fatalities for each 100 million vehicle-miles. This method
suggests that cars are more than twice as safe as commercial airplanes.

Clearly the advocate should review statistical data in as much detail as possi-
ble and determine if the interpretation is reasonable or if other equally reasonable
interpretations are possible.

10. Are the Questions Unbiased? Even polls taken by highly regarded pro-
fessional pollsters at almost the same time can produce dramatically different re-
sults depending on how the question is phrased. USA Today provided a striking

Month
Cost of
Widgets

Increase (%)
from January

Increase (%) from
Previous Month

January $1.00 — —

February $1.10 10 10.0

March $1.20 20 9.6

April $1.30 30 9.1

May $1.40 40 7.8

June $1.50 50 7.1

July $1.60 60 6.7

August $1.70 70 6.2

I I . T E STS OF CRED IBLE EV IDENCE 141

example of this. In a poll taken by Lou Harris Associates, commissioned by
Planned Parenthood, the question was:

Do you favor or oppose that Supreme Court decision preventing clinic
doctors and medical personnel from discussing abortion in family plan-
ning clinics that receive federal funds?

Oppose
Favor
Not sure

65%
33%
2%

In a poll taken by the Wirthin Group, partly paid for by the National Right to
Life Committee, the question was:

The U.S. Supreme Court recently ruled the federal government is not
required to use taxpayer funds for family planning programs to perform,
counsel, or refer for abortion as a method of family planning. Do you
favor or oppose this ruling?

Favor
Oppose
Don’t know/refuse

48%
48%
4%

Even so seemingly a minor change as using or not using a married woman’s
maiden name may produce a significant change in the public’s perception of her.
GOP pollster Fabrizio McLaughlin found that Americans gave “Hillary Clinton”
a favorable/unfavorable rating of 56.8 percent to 25.6 percent, while “Hillary
Rodham Clinton” got 49.4 percent to 30.6 percent—almost a 13 percent differ-
ence.10 Guess how GOP politicians referred to former President Clinton’s wife
thereafter.

The perspective, or spin, given to a question may have a profound effect
on the response elicited (see the Chapter 15 section “Emphasis”). We might be
surprised and worried if the same person expressed radically different judgments
depending on how the question was put to him or her. Yet that happens fre-
quently. For example, a group of doctors was asked:

Imagine that the United States is preparing for the outbreak of an unusual
disease, which is expected to kill 600 people. Two alternative programs to
combat the disease have been proposed. Assume that the exact scientific
estimate of the consequences of the program is as follows: If program A is
adopted, 200 lives will be saved. If program B is adopted, there is a ⅓
probability that 600 people will be saved and a ⅓ probability that no
people will be saved. Which of the two programs do you favor?

The vast majority of doctors (72 percent) opted for program A. Another
group of doctors was given the same “cover story” as the first, but they were
asked to choose among the following alternatives:

10. Time, Apr. 5, 1993, p. 15.

142 CHAPTER 7 TESTS OF EV IDENCE

If program C is adopted, 400 people will die. If program D is adopted,
there is a ⅓ probability that nobody will die, and a ⅔ probability that
600 people will die. Which of the two programs do you favor?

Only 22 percent of the doctors opted for program C. The odd thing is that
C is merely a different way of phrasing A.11 And D, of course, is only a different
way of phrasing B. So the spin can really make a difference. Advocates should be
aware of spin control and give careful consideration to how the question is
phrased.

11. Are the Statistics Meaningful to the Audience? Tournament debaters
speak of millions, billions, and trillions as casually as if they were members of
the House Appropriations Committee. This is accepted in tournament debates,
because the evidence is usually familiar to all. Before a general public audience,
however, an effort must be made to make these numbers meaningful to the lay-
person. Consider this example:

It takes only about 11½ days for a million seconds to tick away, whereas
almost 32 years are required for a billion seconds to pass. And a trillion?
The Neanderthal man finally disappeared about a trillion seconds ago.
Thus when we speak of $2 trillion, we’re talking the dollar equivalent
of twice the length of the existence of human-kind, compared with the
11½ days worth of dollars most of us aspire to win in the lottery.12

As we saw earlier, statistics may be interpreted in a number of ways.
Naturally the advocate will want to put a favorable spin on the statistics (again,
see the Chapter 15 section “Emphasis”). When columnist George Will opposed
legislation that would have put a limit on the amount of money that could be
spent on political campaigns, he deprecated the proposal by saying that “in 1992
congressional races involved a sum equal to 40 percent of what Americans spent
on yogurt.”13 Most Americans spend only a trivial sum for yogurt—and 40 per-
cent of trivial really is inconsequential. Thus Will’s spin suggested that there was
hardly any need for the legislation he opposed.

K. The Most Recent Evidence

Old evidence may sometimes be more valuable than recent evidence. If we want
to know certain facts about the voyage of the Mayflower, a document dating from
1620 may be more valuable than one dating from 1920. A map made in A.D.
1000 was important evidence supporting the claim of many scholars that Leif

11. Leo Katz, Bad Acts and Guilty Minds: Conundrums of the Criminal Law (Chicago:
University of Chicago Press, 1987), pp. 4–5.
12. Molly Ivins, “Getting It Sort of Right—By the Numbers,” Cleveland Plain Dealer,
Apr. 30, 1993, p. C6.
13. George Will, “So, We Talk Too Much?” Newsweek, June 28, 1993, p. 68.

I I . T E STS OF CRED IBLE EV IDENCE 143

Erikson’s Norsemen reached Labrador, the New England coast, and Martha’s
Vineyard long before Columbus “discovered” the New World.

Often, however, the most recent evidence is the best evidence. If the facts of
a situation can change, or if opinions about a certain matter tend to be revised,
we want the most recent information available. For instance, this month’s
Bureau of the Census estimate of the population of the United States is more
valuable evidence of the size of the population than a report issued by the same
bureau a year ago.

In many cases more recent evidence, simply because it is more recent, is
enough to refute older evidence. In debates on the “mass media” proposition,
some affirmative teams called for a ban on the advertising of diet drinks contain-
ing saccharin. Their justification was that a several-year-old Canadian study indi-
cated a 60 percent greater risk of bladder cancer among saccharin users. The
value of this evidence sharply depreciated when, three-quarters of the way
through the debate session, a series of new studies appeared that reported “there
is no saccharin-induced epidemic of bladder cancer in this country” and that
people who use moderate amounts of saccharin “can be assured that their excess
risk of cancer, if present at all, is quite small and little cause for concern.” Because
new evidence is constantly appearing on matters that are likely to be subjects of
debate, advocates should make a special point of gathering the most recent evi-
dence and allowing for it in their case.

L. Cumulative Evidence

Although one piece of evidence is sometimes enough to support a point, advo-
cates are usually in a stronger position if they can offer several pieces of evidence
from different sources or of different types to substantiate their contentions. In
debates on the issue of nuclear power plant safety, for example, the opinion of
one eminent scientist might be offered to establish a certain contention. This
contention would be more firmly established, however, if the advocate could
show that the same conclusion was shared by, say, the Nuclear Regulatory
Commission, the Union of Concerned Scientists, the Institute of Nuclear
Power Operations, and the National Academy of Sciences.

M. Critical Evidence

We may have much evidence, but do we have the critical evidence—the evi-
dence we really need in a particular situation? In many cases evidence made
available to us is distorted. That’s the reason the Food and Drug Administration
has phased in new regulations governing food labeling and advertising. Time
magazine reported the following:

Budget Gourmet Light and Healthy Salisbury Steak, which are labeled “low
fat,” derive 45% of its total calories from fat.

Diet Coke contains more than one heavily advertised calorie per can (so
does Diet Pepsi).

144 CHAPTER 7 TESTS OF EV IDENCE

There is no real fruit—just fruit flavors—in Post Fruity Pebbles.

Honey Nut Cheerios provide less honey than sugar and more salt than nuts.

Mrs. Smith’s Natural Juice Apple Pie contains artificial preservatives. The
word natural refers to the fruit juice used to make the pie.

If you can’t trust Mrs. Smith, whom can you trust?14

In the Persian Gulf War the critical question for Iraq was where the coalition
would attack. General Norman Schwarzkopf provided ample evidence, in the
form of air and naval bombardment, that the attacks would come from the south
and the east. Saddam Hussein thus concentrated his forces to meet attacks from
these directions. While escalating the bombardment in the south and the east,
Schwarzkopf, in what he later called his “Hail Mary play,” moved more than
200,000 troops across as much as 300 miles of desert in 10 days without
Saddam Hussein’s knowledge and attacked on Iraq’s weak western flank.

I I I . TESTS OF AUDIENCE ACCEPTABIL I TY

In addition to tests of evidence credibility, the advocate must also apply tests of
audience acceptability. Some evidence that might appear credible may not be
acceptable to the audience; therefore the advocate must consider not only how
the audience views the credibility of the evidence but also the acceptability of
the evidence to the audience. The audience, of course, may be a single judge
in an academic debate, the whole voting population of the United States in a
presidential election, or any group of decision renderers. One method of audi-
ence analysis is considered in Chapter 15; only certain tests of audience accept-
ability are considered here. These tests can be stated in the form of questions (see
the accompanying inset on page 146). Let us now discuss these tests in detail.

A. Evidence Consistent with Audience Beliefs

A negative answer to the tests of evidence previously considered implies some
weakness in the evidence. A negative answer to the question of consistency
with audience beliefs, however, does not carry such an implication; obviously
advocates occasionally have to use evidence inconsistent with audience beliefs.
But when they use such evidence, advocates should anticipate audience resis-
tance to it and take steps to overcome this resistance. This means that they
must analyze their audiences and determine their beliefs on the various pieces
of evidence they plan to use. (Recall the discussion of intuitive and counterintu-
itive evidence.)

An excellent example of how the audience’s beliefs condition their response to
political candidates occurred in the 1988 presidential election. In the Democratic
primaries Michael Dukakis proudly boasted that he was “a card-carrying

14. Time, July 15, 1991, pp. 52–53.

I I I . T E STS OF AUD IENCE ACCEPTAB I L I TY 145

member of the American Civil Liberties Union.” The liberal Democrats who
voted in the primaries saw this as evidence that Dukakis’s views were consistent
with theirs. This evidence was credited with contributing to his winning the
nomination. But in the general election George Bush accused Dukakis of being “a
card-carrying member of the ACLU.” In the general election many more con-
servative voters saw this as evidence that Dukakis’s views were inconsistent with
theirs. This evidence was credited with contributing to Bush’s victory.

The importance of audience beliefs is not limited to political campaigns;
there are ardent partisans for nonpolitical issues as well. Experienced advocates
recognize that many audiences will contain partisans who will interpret evidence
from the point of view of their own beliefs. Advocates need to find evidence
that will be acceptable to as many members of the audience as possible.

B. Source Acceptable to the Audience

The level of source acceptability does not imply any weakness in the evidence
itself; rather, it indicates a problem advocates have to overcome. We know that
audiences tend to believe some sources more than others. If evidence comes
from a source that has high prestige in the minds of audience members, they
are likely to accept it automatically; if it comes from a source without special
prestige for the audience, it has to stand on its own merits; if it comes from a
source the audience has little or no respect for, it may be discredited regardless
of its intrinsic merits. Advocates, then, should try to use sources of evidence that
are acceptable to the audience. If they find it necessary to use sources with low
prestige, they must establish the credibility of the sources, at least in this special
case. When they find it absolutely essential to use sources the audience is hostile
to, they have to overcome this hostility.

An excellent example of this problem occurred when the proposition
“the federal government should control the supply and utilization of energy”

Questions for Testing Audience Acceptability

In general, affirmative answers to these questions indicate that the evidence will
probably be acceptable to audiences; negative answers indicate that it probably will
not be acceptable.

Is the evidence consistent with the beliefs of the audience?

Is the source of the evidence acceptable to the audience?

Is the evidence suited to the level of the audience?

Is the evidence consistent with the motives of the audience?

Is the evidence consistent with the norms of the audience?

Is the evidence documented for the audience?

146 CHAPTER 7 TESTS OF EV IDENCE

was debated. When the Arabs embargoed oil and raised prices in the 1970s,
many parts of the country experienced serious shortages, and prices rose sharply.
How much of the shortage was due to the embargo? How much of the price
increase was caused by the increase in the price of imported oil? The oil compa-
nies had one answer; governmental agencies had another; consumer advocates
had a third answer. Which source would the audience believe? It depended al-
most entirely on the audience’s attitude toward the various sources. One debater
solved the problem by citing figures from consumer advocate Ralph Nader and
argued that, because even Nader admitted that imports were down X percent,
the audience should accept that figure as accurate. The proconsumer members of
the audience felt they had to agree with their hero; and the probusiness members
of the audience, while believing the actual figure to be much higher, were
pleased to see an old rival admit there was some truth on their side. As Carl
Hovland and his colleagues pointed out:

The debater, the author of scientific articles, and the news columnist all
bolster their contentions with quotations from figures of prestige.…
When acceptance is sought by using arguments in support of the advo-
cated view, the perceived expertness and trustworthiness of the com-
municator may determine the credence given them.… Sometimes a
communication presents only a conclusion, without supporting argu-
mentation, and its acceptance appears to be increased merely by attrib-
uting it to a prestigious or respected source.15

If, for example, advocates wished to cite certain evidence that had appeared
in the New York Times, National Geographic, Ladies Home Journal, and Field and
Stream, they would be well advised to cite the source with the highest prestige
for their audience. Hovland and colleagues found that the credibility of a mes-
sage seems related to the particular magazine in which it appears.16 Students de-
bating the “law enforcement” proposition found confirmation of this fact. Some
excellent articles relating to the proposition, written by highly regarded, well-
qualified sources, appeared in Playboy magazine. When the debater said, “As
Superintendent Parker said in last month’s Playboy …,” audiences usually inter-
rupted the quotation with chuckles. Apparently the audiences associated the
magazine more readily with the pictures of naked women for which it is famous
than with the quality articles it sometimes publishes. President Carter learned
that lesson when an interview he had granted appeared in Playboy shortly before
the presidential elections. The interview generated more negative publicity for
Carter than almost any other single incident in the campaign and led him rue-
fully to admit during the third television debate of the campaign, “If I should

15. Carl L. Hovland, Irving L. Janis, and Harold H. Kelley, “Credibility of the
Communicator,” in Dimensions in Communication, 2nd ed., ed. James H. Campbell and
Hal W. Hepler (Belmont, Calif: Wadsworth., 1970), p. 146.
16. Hovland, Janis, and Kelley, “Credibility of the Communicator,” p. 147.

I I I . T E STS OF AUD IENCE ACCEPTAB I L I TY 147

ever decide in the future to discuss my deep Christian beliefs … I’ll use another
forum besides Playboy.”17

C. Evidence Suited to Audience Level

It’s important that the evidence not be too technical or too sophisticated for the
audience to understand. In debates on the issue of nuclear power plant safety,
some of the primary evidence was so technical that it could be understood only
by a physics maven. When debating before lay audiences, the advocates were
forced to discard the primary evidence and turn to secondary evidence that
made approximately the same point in simpler terms. One debater summed up
such evidence by saying, “You don’t have to be a rocket scientist to understand
that if a nuclear plant blows up, there goes the neighborhood—Maine, Vermont,
New Hampshire.”

D. Evidence Consistent with Audience Motives

Advocates occasionally have to use evidence not in keeping with the values and
attitudes of the audience. In these cases they should expect audience resistance.
Some advocates debating the “mass media” proposition used cases calling for re-
straints on publication of information about the identity of CIA agents (giving as
their justification that events in Iran and Afghanistan necessitated increased U.S.
intelligence-gathering capabilities). Some judges, thinking of earlier CIA abuses,
ignored the affirmative’s carefully qualified plan and said, “I simply cannot vote
to give the CIA unchecked powers.”

E. Evidence Consistent with Audience Norms

Certain audiences have well-defined norms for evaluating evidence, and the ad-
vocate must be aware of and adapt to these norms. Someone arguing a point of
law before a group of lawyers will find that they have definite ideas about how
legal arguments should be made. In the same way scientists, physicians, accoun-
tants, policymakers, philosophers, and others usually impose specific standards for
evaluating evidence. For example, the norms that a group of scientists imposes
on evidence used to establish a scientific hypothesis will be much more rigorous
than the data needed to establish a proposition before a lay audience.

F. Evidence Documented for the Audience

We saw earlier that evidence must be verifiable. To give the audience the op-
portunity to verify evidence, a speaker has to provide documentation within his
or her speech at the time of evidence presentation. In an academic debate the
judge expects this documentation, and a good debater will fulfill the judge’s ex-

17. See Paul F. Boller, Jr., Presidential Campaigns (New York: Oxford University Press,
1984), p. 352.

148 CHAPTER 7 TESTS OF EV IDENCE

pectations. In fact, the National Debate Tournament, the American Debate
Association, the American Forensic Association, and the Cross Examination
Debate Association provide guidelines for ethical and fair use of debate evidence.
CEDA’s constitutional bylaw (bylaw XV, Section I-C of the CEDA
Constitution, revised March 7, 2007) is particularly clear:

C. Use of Debate Materials. The primary creation of argument and the
primary research effort in CEDA debate must be the student’s. Students
who rely on briefs written or evidence researched by faculty or graduate
assistants, on handbook evidence rather than library research, or mate-
rials and evidence traded among programs fall short of the goal of
maximizing their development as competent arguers and users of evi-
dence. Evidence plays a key role in debate. It is important, therefore,
that debaters use evidence responsibly. Responsible use of evidence in-
cludes accurate recording and documenting of material, as well as
avoidance of plagiarism, misrepresentation, distortion, or fabrication.
Debaters are responsible for the integrity of all the evidence they use.
Debaters should clearly identify and qualify, during their speeches, the
source of all the evidence they use. Omitting the source of evidence
denies opponents, judges and the audience the opportunity to evaluate
the quality of the information. Claiming another’s written or spoken
words as one’s own is plagiarism, a very serious offense against respon-
sible scholarship. Debaters should use only evidence which is in the
public domain and, hence, open to critical evaluation by others.
Debaters should not fabricate, distort, or misrepresent evidence. If evi-
dence is misrepresented, distorted, or fabricated, the conclusions drawn
from it are meaningless and ethically suspect. Fabrication of evidence
refers to falsely representing a cited fact or statement of opinion as evi-
dence when the material in question is not authentic. Distorted evi-
dence refers to misrepresenting the actual or implied content of the
factual or opinion evidence. In determining whether evidence has been
distorted, debaters should ask if the evidence deviates on the particular
point in question. Any such deviation should be avoided because such
alteration can give undue rhetorical force to an advocate’s argument.
Distortions include, but are not limited to:

1. quoting out of context;

2. misinterpreting the evidence so as to alter its meaning;

3. omitting salient information from quotations or paraphrases;

4. adding words to a quotation which were not present in the original
source of the evidence without identifying such as addition;

5. failure to provide within a reasonable time complete documentation of
the evidence [name of author(s), source of publication, full date, page
numbers, and author(s) credentials when available in original] when
challenged.

I I I . T E STS OF AUD IENCE ACCEPTAB I L I TY 149

To avoid any misunderstanding, the full source information should be presented
in the speech. As any student of communication theory knows, not only the de-
bate judge but the general public as well reacts to documentation. As Paul
Rosenthal points out:

Verifiability is the primary linguistic factor in enforcing a statement’s
credibility, not because the listener will verify the statement but because
he or anyone else can verify it.… This opens up the possibility that
measurement of the degree of verifiable content in a message may pro-
vide an index of its credibility to the receiver.18

An experimental study by Helen Fleshler and her colleagues led them to
conclude:

It is evident that message documentation was the primary variable that
determined evaluations of message and speaker. Concrete message doc-
umentation resulted in significantly more positive evaluations of the
message and the speaker.19

Here’s an example of how people respond to documentation: Peggy
Noonan, a speechwriter for Presidents Reagan and George H. W. Bush, used
the image of “a thousand points of light” in the elder Bush’s acceptance speech.
The phrase captured the public’s imagination, and for months the media specu-
lated about its origin. Noonan described her reaction to a newspaper story about
the phrase:

C. S. Lewis had used the phrase “a thousand points of light” in one of
his science-fiction books, which did surprise me. I hadn’t read it, but I
assume the Times was right because it cited the page number of a specific edition,
a show of confidence that suggests the writer had the book in his hands as he
wrote. People ask me now if that’s where it came from. I say no.20

EXERC ISES

1. Find three advertisements in newspapers published during the past week in
which advertisers use evidence to support their arguments. Apply the ap-
propriate tests of evidence to the advertisements. Attach copies of the ads to
your paper.

18. Paul I. Rosenthal, “Specificity, Verifiability, and Message Credibility,” Quarterly
Journal of Speech, vol. 57 (Dec. 1971), p. 400. Italics in original.
19. Helen Fleshler, Joseph Ilardo, and Joan Demoretcky, “The Influence of Field
Dependence, Speaker Credibility Set, and Message Documentation on Evaluations of
Speaker and Message Credibility,” Southern Speech Communication Journal, vol. 39 (summer
1974), p. 400.
20. Peggy Noonan, What I Saw at the Revolution (New York: Random House, 1990),
p. 313. Emphasis added.

150 CHAPTER 7 TESTS OF EV IDENCE

2. Find three editorials in newspapers published within the past week in which
the writer uses evidence to support his or her argument. Apply the appro-
priate tests of evidence to the editorials.

3. Find three examples of the use of statistical evidence in newspapers or
newsmagazines published during the past week. Apply the appropriate tests
of evidence to the statistics.

4. Find three examples of the use of graphic aids to present statistical evidence
in newspapers or newsmagazines published in the past week. Apply the ap-
propriate tests of evidence to the visual aids.

5. Prepare a three-minute speech for presentation in class in which you de-
velop an argument supported by carefully chosen evidence. Other class
members will be invited to apply the tests of evidence to see if your evi-
dence is sound. Prepare an outline of your speech in which you indicate the
types of evidence used, and give this outline to your instructor.

6. One point debates. Divide into teams of two. The first debater will make a
claim supported by evidence (select one of your cards blocked in the previ-
ous chapter). The second speaker (the opposing team) will challenge your
evidence applying the appropriate tests of evidence to discredit it. The third
speaker will defend the initial card against the challenges made, supporting
the original point, and the fourth debater will answer the arguments made
by the third debater.

EXERC I SES 151

8

The Structure of Reasoning

For centuries philosophers, rhetoricians, debaters, and others have been concerned
with the structure of reasoning. In this chapter we consider what are now the

two most common structures. We turn first to the structures of Aristotle, whose syl-
logism and enthymeme have been standard tools of reasoning for centuries and
are still the basis of much reasoning. Next we turn to a contemporary logician,
Stephen Toulmin, whose concept of the elements of any argument—claims,
grounds, warrants, backing, modal qualifications, and possible rebuttals—has come
into common use.

The formal structure of these methods of reasoning gives us special opportunities
to make astute analyses of lines of reasoning and to test their validity. The methods
and terminologies of both the classical and the contemporary structures are now
widely used in argumentation, and students should have a working knowledge of
both.

I . THE CLASS ICAL STRUCTURES

Two special forms of deductive reasoning are the syllogism and the enthymeme.
Plato was the student of Socrates and the teacher of Aristotle. Plato was also a
critic of rhetoric. He was suspicious of the power and influence of rhetoric over
unsophisticated people. He preferred the philosophical method of formal inquiry
known as “dialectic.” Dialectic, in which a question-response process is fol-
lowed, is guided by rules of formal logic in which interlocutors begin with a
set of questions in their search for answers and ultimately, truth. Rhetoric, which
involves uninterrupted argumentation or speech, begins with an answer and then
provides proof to persuade an audience of the probable truth of that answer.
Aristotle recognized the importance and value of both dialectic and rhetoric in
a democratic society, and argued that for the dialectical syllogism, there was the
counterpart of the rhetorical enthymeme. Both are useful to the debater in dif-
ferent ways.

152

By understanding the structures of syllogism and enthymeme for the purpose
of analysis, we can apply the appropriate tests of formal validity and of rhetoric to
the reasoning we encounter as we explore a problem, to the reasoning we de-
velop for our own case, and to the reasoning we meet in our opponent’s case.

A. Syllogisms

Syllogisms are deductive forms of argument, proceeding from generalization to
specific application. We will discuss three types of syllogisms: (1) categorical, (2)
disjunctive, and (3) conditional. First, however, we should consider the structure
of all types of syllogisms. The syllogism is a systematic arrangement of
arguments:

Miniglossary

Backing Additional evidence and reasoning advanced to support a warrant.

Categorical syllogism A syllogism in which the major premise is an unqualified
proposition. Such propositions are characterized by words like all, every, each,
and any, either directly expressed or clearly implied.

Claim The conclusion we seek to establish by our arguments.

Conditional syllogism A syllogism in which the major premise deals with un-
certain or hypothetical events. Usually identified by if, assuming, supposing, or
similar terms, either expressly stated or clearly implied. Also known as a hypo-
thetical syllogism.

Disjunctive syllogism A syllogism in which the major premise contains mutually
exclusive alternatives. Usually indicated by such words as either, or, neither, nor,
but, and although, either expressly stated or clearly implied.

Enthymeme (1) A truncated syllogism, in which one of the premises or the
conclusion is not stated. (2) A syllogism based on probability, signs, and exam-
ples, whose function is rhetorical persuasion. Its successful construction is ac-
complished through the joint efforts of speaker and audience.

Grounds Evidence and reasoning advanced to establish the foundation of a
claim.

Modal qualification The degree of cogency we attach to our claim.

Rebuttal Evidence and reasoning introduced to weaken or destroy another’s
claim.

Syllogism A systematic arrangement of arguments consisting of a major prem-
ise, a minor premise, and a conclusion.

Warrant Evidence and reasoning advanced to justify the move from grounds to
claim.

I . THE CLASS ICAL STRUCTURES 153

1. A major premise, which is a proposition stating a generalization (“All A’s are
B’s”)

2. A minor premise, which is a proposition stating a specific instance related to
the generalization (“C is an A”)

3. A conclusion, which necessarily must follow from these premises (“Therefore,
C is a B”)

The following is an example of syllogistic reasoning:

All legally insane persons are incompetent to make binding agreements.
(major premise)

John Doe is legally insane. (minor premise)

Therefore, John Doe is incompetent to make a binding agreement.
(conclusion)

Note that the argument begins with a sweeping generalization and ends
with a specific claim about Doe. In the dialectic method, interlocutors would
challenge each premise vigorously in order to ascertain its truth.

In the various examples of syllogisms that follow, assume for now that each
premise is absolutely true. We will focus first only on the structure of the argu-
ment; later we will consider the truth of the premises (in the section “Formal
Validity and Material Truth”).

1. The Categorical Syllogism. In the categorical syllogism, the major
premise is an unqualified proposition. These propositions are characterized by
words like all, every, each, and any, either directly expressed or clearly implied.
The example above represents the categorical syllogism.

Some scholars object to this aspect of the categorical syllogism, pointing out
that it is difficult to make unqualified generalizations. After all, for example, all
legally insane persons are not the same; the nature and degree of their illnesses,
the types of treatment they require, and their chances of recovery differ widely.
They are identical, however, in that they are all incompetent to make legally
binding agreements as long as they are legally insane. For practical reasons we
treat many matters as identical and make unqualified generalizations about
them. Advocates have to try to determine when it is practical or necessary to
make unqualified generalizations, within a specific context, and when it is pru-
dent or necessary to recognize the differences in apparently identical matters.

Certain tests may be applied to validate or dismiss the integrity of the cate-
gorical syllogism.

2. The Disjunctive Syllogism. The disjunctive syllogism is a syllogism in
which the major premise contains mutually exclusive alternatives. The separation
of alternatives is usually indicated by such words as either, or, neither, nor, but, and
although, either expressly stated or clearly implied.

154 CHAPTER 8 THE STRUCTURE OF REASON ING

Tests: Categorical Syllogism

1. The categorical syllogism must have three terms—no more and no less. These
terms may be represented by the letters A (middle term), B (major term), and C
(minor term). Here’s an example:

MAJOR PREMISE: All A’s are B’s.

MINOR PREMISE: C is an A.

CONCLUSION: Therefore, C is a B.

2. Every term must be used twice in the categorical syllogism—no more and no
less.

3. A term must be used only once in any premise.

4. The middle term must be used in at least one premise in an unqualified or uni-
versal sense. In the syllogism on legal insanity (see page 154), the middle term
was correctly distributed, referring to all legally insane persons. The middle term
is incorrectly distributed in the following example, because (A) is qualified by
the word “some.”
(some). Consequently, the conclusion of this syllogism is invalid.

MAJOR PREMISE: Some politicians (A) are corrupt (B).

MINOR PREMISE: Calvin Hobbes (C) is a politician (A).

CONCLUSION: Therefore, Calvin Hobbes (C) is corrupt (B).

5. A term may be distributed in the conclusion only if it has been distributed in the
major or minor premise. The following is an example of an illicit major—a major
term that is distributed in the conclusion but not in the major premise.

MAJOR PREMISE: All leftists (A) want the United States to cut defense
spending (B).

MINOR PREMISE: Congressman Zilch (C) is not a leftist (A).

CONCLUSION: Therefore, Congressman Zilch (C) does not want the
United States to cut defense spending (B).

When the major premise is fully stated—“All leftists are among those who want the
United States to cut defense spending”—it becomes apparent that the major term
(B) is not used in a universal sense in the major premise and thus may not be distrib-
uted in the conclusion. Congressman Zilch might be a pacifist.

The following is an example of an illicit minor—distributed in the conclusion but
not in the minor premise.

MAJOR PREMISE: All union presidents (A) favor the union shop (B).

MINOR PREMISE: All union presidents (A) are members of unions (C).

CONCLUSION: Therefore, all members of unions (C) favor the union
shop (B).

I . THE CLASS ICAL STRUCTURES 155

MAJOR PREMISE: Either Congress will amend this bill or the president will
veto it.

MINOR PREMISE: Congress will not amend this bill.

CONCLUSION: Therefore, the president will veto it.

The validity and soundness of the disjunctive syllogism may also be tested.

3. The Conditional Syllogism. The conditional syllogism, also known as
the hypothetical syllogism, is a syllogism in which the major premise deals with
uncertain or hypothetical events that may or may not exist or happen. The con-
ditional event is usually indicated by if, assuming, supposing, or similar terms, ei-
ther expressly stated or clearly implied. For example, the following conditional
syllogism was used in debates on the proposition “Resolved: That the federal
government should adopt a program of compulsory wage and price controls”:

MAJOR PREMISE: If the present measures have reduced greenhouse emis-
sions, then we will not need to implement a carbon tax.

MINOR PREMISE: Present measures have not reduced greenhouse emissions.

CONCLUSION: Therefore, we will need to implement a carbon tax.

The major premise of the conditional syllogism contains an antecedent state-
ment, which expresses the conditional or hypothetical event under consider-
ation, and a consequent statement, which expresses the event that is maintained
as necessarily following the antecedent. In the example just given, the antecedent
statement begins with the word if and the consequent statement begins with the

In this example the minor term (C) is distributed not in the minor premise but in
the conclusion. When the minor premise is fully stated—“All union presidents are
some members of unions,” it becomes apparent that the minor term (C) has not been
distributed and that consequently the conclusion is invalid. The only conclusion that
could be drawn from these premises is that some union members favor the union
shop.

6. At least one of the premises must be affirmative. Obviously no valid conclusion
can be drawn from two negative premises. Here is an example:

MAJOR PREMISE: No Democratic senators (A) will vote for this bill (B).

MINOR PREMISE: Senator Eliot (C) is not a Democratic senator (A).

CONCLUSION: Therefore, Senator Eliot (C) will _______?

7. If one premise is negative, the conclusion must be negative. Here’s an example:

MAJOR PREMISE: No Republican senators (A) voted for this bill (B).

MINOR PREMISE: Senator Eliot (C) is a Republican senator (A).

CONCLUSION: Therefore, Senator Eliot (C) did not vote for this bill (B).

Tests: Categorical Syllogism (Continued)

156 CHAPTER 8 THE STRUCTURE OF REASON ING

word then. The if-then relationship is a convenient way of expressing the major
premise in a conditional syllogism.

Certain tests may be applied to the conditional syllogism.

Tests: Disjunctive Syllogism

1. The major premise of the disjunctive syllogism must include all of the possible
alternatives. For example, after tribal wars broke out in Africa, some thought
severe food shortages might occur and called for the United States to send
massive food shipments to Africa. The argument went like this:

MAJOR PREMISE: We must send food to Africa or millions will die.

MINOR PREMISE: We don’t want millions to die.

CONCLUSION: Therefore, we must send food to Africa.

Negative advocates who encountered this syllogism recognized that the major prem-
ise did not include all possible alternatives. They pointed out that the African country
under consideration not only produced enough food to feed itself but normally had
ample food for export. The problem was not a food shortage but a genocidal tribal
war. Food was rotting in the fields while rival tribes battled, destroying the trans-
portation system. Thus unloading food on docks at the country’s ports—even if that
could have been done—would have been useless, because the ports were under
siege and the roads were impassible.

2. The alternatives presented in the disjunctive syllogism must be mutually exclusive.
Those who opposed sending food to the African country argued that the war
and not a food shortage was the major cause of deaths. They argued that only a
major effort by the United Nations could end the war. They maintained that
sending food without ending the war would merely increase deaths, because
the rival tribes would intensify the war to gain control of the food supplies.

3. The minor premise must affirm or contradict one of the alternatives given in the
major premise. If the minor premise neither affirms nor contradicts one of the al-
ternatives in the major premise, no valid conclusion is possible. Here is an example:

MAJOR PREMISE: Congress must either raise taxes or reduce federal
expenditures.

MINOR PREMISE: Members of Congress will not cut their own salaries.

CONCLUSION: Therefore, Congress must ________?

Because congressional salaries are only a minor part of all federal expenditures, the
premise that members of Congress will not cut their own salaries might more accu-
rately be phrased as “Members of Congress will not reduce some federal
expenditures.” Even though congresspersons will not cut their own salaries, it is pos-
sible for them to reduce other federal expenditures; therefore this premise neither
affirms nor contradicts one of the alternatives in the major premise.

I . THE CLASS ICAL STRUCTURES 157

Tests: Conditional Syllogism

1. The minor premise must affirm the antecedent or deny the consequent. If the
minor premise affirms the antecedent, the conclusion must affirm the conse-
quent; if the minor premise denies the consequent, the conclusion must deny
the antecedent. Consider this example:

MAJOR PREMISE: If the interest rate on treasury notes increases, then
more of these notes will be purchased.

MINOR PREMISE: The interest rate on treasury notes will increase.

CONCLUSION: Therefore, more of these notes will be purchased.

Note that in this case the minor premise affirms the antecedent and the conclusion
affirms the consequent. The following example does just the opposite:

MAJOR PREMISE: Either the Extended Medical Care Act will provide for
rationing or it will not pass.

MINOR PREMISE: Rationing will not be provided for in the Extended
Medical Care Act.

CONCLUSION: Therefore, the ExtendedMedical Care Act will not pass.

2. If the minor premise denies the antecedent or affirms the consequent, no valid
conclusion can be drawn. Here’s an example:

MAJOR PREMISE: If the interest rate on treasury notes increases, then
more of these notes will be purchased.

MINOR PREMISE: The interest rate on treasury notes will not increase.

CONCLUSION: Therefore, ________?

In this example the absence of an increase in interest rates will not lead to more of
these notes being purchased. However, (because a change in any of a number of fis-
cal or monetary policies might lead to more of these notes being purchased), one
cannot conclude that more notes will not be purchased. Thus, when the minor
premise denies the antecedent, no valid conclusion can be drawn. Now consider this
example:

MAJOR PREMISE: Either the Extended Medical Care Act will provide for
rationing or it will not pass.

MINOR PREMISE: Rationing will be provided for in the Extended
Medical Care Act.

CONCLUSION: ________?

Even if rationing is provided for, numerous other factors might prevent passage of
the Extended Medical Care Act. Thus, when the antecedent statement affirms the
consequent, no valid conclusion can be drawn.

158 CHAPTER 8 THE STRUCTURE OF REASON ING

B. The Enthymeme

1. Definitions of the Enthymeme. The rigorous rules of the syllogism make
it a valuable instrument for testing arguments. But these rules also limit the situa-
tions in which it can be used. We rarely talk in syllogisms; we are more likely to
express our arguments in less-than-complete syllogisms. Also there are many si-
tuations in which we must deal with probabilities rather than certainties. In these
circumstances we make use of the enthymeme. Because there are two discrete
concepts involved, there are two definitions of the enthymeme.

The first definition of the enthymeme—as a truncated (shortened) syllogism—is
extremely important to the advocate. As noted, people usually do not talk in
syllogisms.

Many arguments are expressed in the form of enthymemes. In a debate on
federal aid for higher education, we might hear this argument: “This plan would
lead to federal control and is undesirable.” Expressed in the form of an enthy-
meme, this argument would look like this:

MAJOR PREMISE: This plan leads to federal control.

CONCLUSION: Therefore, this plan is undesirable.

As advocates encountering this enthymeme, we would immediately look for
the unstated major premise. If the unstated major premise were “Some forms of
federal control are undesirable,” we would recognize that the middle term is not
distributed and that therefore the conclusion is formally invalid. If the unstated
major premise were “All forms of federal control are undesirable,” the conclu-
sion would be formally valid, but we might want to question the material truth
of the major premise.

Thus, when we encounter enthymemes in an argument—and we will often
encounter them—we should look for the unstated premise and determine
whether the conclusion logically follows that premise or whether the unstated
premise is materially true. In discovering the unstated premise, we may open
up important avenues of analysis.

Two Definitions of the Enthymeme

1. The enthymeme is a truncated syllogism in which one of the premises or the
conclusion is not stated.

2. The enthymeme is a syllogism based on probabilities, signs, and examples,
whose function is rhetorical persuasion. Its successful construction is accom-
plished through the joint efforts of speaker and audience, and this is its essential
character.*

* Lloyd F. Bitzer, “Aristotle’s Enthymeme Revisited,” Quarterly Journal of Speech,
vol. 45, no. 4 (1959), p. 408.

I . THE CLASS ICAL STRUCTURES 159

Sometimes advocates may find it psychologically advantageous to omit the
conclusion. If the major and minor premises are clearly stated, the audience or
judges will draw the conclusion andmay hold it more firmly because they reached it
“on their own.” Or advocates may be able to make an unpleasant point without
actually stating it. Thus a professor might say to a student, “Anyone who failed the
midterm exam must get a B or better on the final to pass the course. You failed the
midterm.” The professor would no doubt get the message across without
verbalizing it; and the student, drawing the inevitable conclusion, might be
motivated to put extra effort into preparing for the final.

The enthymeme—as the term is used in the second definition (with the fo-
cus on probabilities, signs, and examples and on construction through the joint
efforts of speaker and audience)—may or may not omit one of the premises or
the conclusion. This definition of the enthymeme is also important to the advo-
cate, who is often concerned with probability rather than certainty and who of-
ten wishes to build on premises already established in the mind of the audience.

Affirmative advocates of a policy proposition argue for implementation of
some plan of action, which they claim will have substantial benefits. Negative de-
baters may argue that the affirmative’s plan should be rejected on the basis of its
costs (see Chapters 12 and 13). For example, many negative debaters use this
objection to the cost of an affirmative plan:

MAJOR PREMISE: All plans that cause inflation should be rejected.

MINOR PREMISE: This plan may cause inflation.

CONCLUSION: Therefore, this plan should be rejected.

In this case the debater hoped the audience was predisposed to oppose infla-
tion and would thus join with the debater in building the enthymeme by accept-
ing the major premise. Syllogistically this argument proves absolutely nothing. It
has a formal validity of zero. The syllogism is a logical instrument for dealing
with certainty; it is concerned with all of the factors in a certain classification
and with matters that necessarily and inevitably follow from certain premises.
However, many problems the advocate must consider are not subject to certainty
or to absolute proof. If the negative can establish a reasonable degree of cogency
for its argument—if it can establish a reasonable probability that the plan will
cause inflation—it might well win the decision.

Another enthymeme was used in some debates on the tax-sharing
proposition:

MAJOR PREMISE: All tax programs that encourage urban sprawl are undesirable.

MINOR PREMISE: The affirmative’s plan of tax sharing may encourage urban
sprawl.

CONCLUSION: Therefore, the affirmative’s plan of tax sharing is undesirable.

In this case the debater hoped the audience was predisposed to oppose urban
sprawl and so would join with the debater in building the enthymeme by ac-
cepting the minor premise. At the time of these debates, the negative could
cite some evidence to support the minor premise, and the affirmative could cite

160 CHAPTER 8 THE STRUCTURE OF REASON ING

some evidence to refute it. Assuming neither side could establish certainty, the
decision on this clash would go to the side establishing a fair preponderance of
evidence.

Enthymemes, like syllogisms, may be classified as categorical, disjunctive,
and conditional. The same tests used to determine the formal validity of a syllo-
gism may be used to determine the formal validity of an enthymeme. Although
the enthymemes just cited are invalid as syllogisms, they are formally valid as
enthymemes. Thus, if advocates can establish a preponderance of probability to
support their arguments and can get the audience to join with them in the con-
struction of the enthymeme, they may persuade reasonable people to accept their
conclusions.

The following enthymeme, however, is formally invalid; thus, regardless of
the degree of probability attached to the premise, the conclusion is worthless:

MAJOR PREMISE: Some domestic industries are not harmed by Chinese
imports.

MINOR PREMISE: Textiles are a domestic industry.

CONCLUSION: Therefore, textiles are probably not harmed by Chinese
imports.

The fallacy of an undistributed middle term—“some domestic industries”—
renders the conclusion of this enthymeme formally invalid.

2. Chain of Enthymemes. Arguments are often stated in the form of a chain of
enthymemes. A speaker may state only the conclusion of an enthymeme, use that
as one premise of a second enthymeme, state the conclusion to the second enthy-
meme without indicating the other premise, and continue in this way to build a
chain of enthymemes. The omitted portion of the enthymeme sometimes will be
evident and uncontestable; other times, however, it may not be apparent or may
be subject to refutation. Consequently advocates should recognize and analyze a
chain of enthymemes, seek out the omitted portions of the argument, restructure
the argument in syllogistic form, and apply the appropriate tests.

Advocates will often find it advantageous to begin to build a chain of enthy-
memes in the minds of the listeners. As Aristotle advised: “Our speaker, accord-
ingly, must start out from … the [actual] opinions of the judges [audience], or
else the opinions of persons whose authority they accept. And the speaker must
make sure that his premises do appear in this light to most, if not all, of his audi-
ence. And he must argue not only from necessary truths, but from probable
truths as well.”1

Thus, if the advocate were speaking before a civil liberties group, analysis of
the audience might lead him or her to conclude that the group would support
the major premise, “Privacy is an important value guaranteed by the U.S.
Constitution.” Building on this premise in the minds of the audience, the advo-
cate might begin the argument by stating, in effect:

1. Aristotle, Rhetoric, II, 22.

I . THE CLASS ICAL STRUCTURES 161

MINOR PREMISE: The USA Patriot Act violates our right of privacy.

CONCLUSION: Therefore, the USA Patriot Act must be repealed.

Or, if the speaker were addressing a gun club, analysis of the audience might
lead him or her to conclude that the group would support the major premise,
“The right of the people to keep and bear arms shall not be infringed.” Building
on this premise in the minds of the audience, the speaker might begin the argu-
ment by stating, in effect:

MINOR PREMISE: The Gun Registration Act infringes on our right to keep
guns.

CONCLUSION: The Gun Registration Act is unconstitutional.

Advocates should analyze their decision renderers carefully and seek out op-
portunities to build a chain of enthymemes on the premises already established in
the minds of the audience or judge (see the Chapter 15 section “Analysis of the
Audience”).

C. Formal Validity and Material Truth

In the syllogisms and enthymemes considered thus far, we have assumed that
each premise of each syllogism is absolutely true and that each premise of each
enthymeme is probably true. If they are true, the conclusions drawn from the
formally valid syllogisms are matters of absolute certainty, and the conclusions
drawn from the formally valid enthymemes must be accorded the degree of co-
gency appropriate to the probability found in the premises. If, however, any of
these premises is false, then its conclusion is worthless regardless of the formal
validity of the construction:

MAJOR PREMISE: Any child can make a spaceship.

MINOR PREMISE: John is a child.

CONCLUSION: Therefore, John can make a spaceship.

This syllogism unquestionably is formally valid. Assume that John really is a
child; the minor premise is then materially true. The major premise, however,
has no foundation in fact. Obviously the conclusion is worthless.

Note that a materially true conclusion is not proof that the premises are ma-
terially true or that the syllogism is formally valid. Consider the following
syllogism:

MAJOR PREMISE: All nations that have received direct economic aid from the
United States are now military allies of the United States.

MINOR PREMISE: Canada has not received direct economic aid from the
United States.

CONCLUSION: Therefore, Canada is a military ally of the United States.

The proof of this conclusion must come from a source other than this syllogism.

162 CHAPTER 8 THE STRUCTURE OF REASON ING

To establish the material truth of a premise, the advocate must apply the tests
of reasoning and the tests of evidence considered earlier. Because many premises
are, in fact, conclusions from other syllogisms or enthymemes that may or may
not have been stated in the argument, the appropriate tests of formal validity
should be applied to them.

I I . THE ELEMENTS OF ANY ARGUMENT

Whereas formal logic provides for rigorous testing of arguments based on almost
mathematical rules, most human decisions, even by critical audiences, are made
on a basis of more practical reasoning. Therefore in debate, more often than not,
the test of an argument is not whether it is true or false, but rather, is it strong or
weak.

Philosopher Stephen Toulmin offers a model for better understanding the
structure of practical reasoning that occurs in any argument. He maintains that
six elements can be found in any wholly explicit argument: (1) claims, (2)
grounds, (3) warrants, (4) backing, (5) modal qualifications, and (6) possible re-
buttals.2 We consider each in turn.

A. Claims

The claim(s) element of the argument is the conclusion we are trying to estab-
lish by our argument. Our claim might be the proposition itself—for example,
“Resolved: That the federal government should significantly strengthen the reg-
ulation of mass media communication in the United States” or “Resolved: That
the federal government should significantly curtail the powers of labor unions in
the United States.” In practice, to establish those claims, we would first have to
establish a series of other claims—for instance, “Banning publicity will reduce
terrorism” or “Work sharing will reduce unemployment in the United States.”

B. Grounds

Once we have made a claim, we must advance grounds—evidence and reason-
ing to establish the foundation of our claim. We have to provide good reasons to
establish that our claim is solid and reliable. The grounds represent what we have
to go on.

C. Warrants

Once we have made a claim and indicated the grounds for that claim, we must
provide a warrant—evidence and reasoning advanced to justify the move from
the grounds to the claim. We need to establish that the evidence and reasoning
we have offered as grounds apply in this particular instance.

2. Stephen Toulmin, Richard Rieke, and Allan Janik, An Introduction to Reasoning (New
York: Macmillan, 1979), p. 25.

I I . THE ELEMENTS OF ANY ARGUMENT 163

Let’s consider how affirmative advocates on the proposition “Resolved: That
the federal government should significantly strengthen the regulation of mass media
communication in the United States” used these three elements of argument:
If the advocates have provided good evidence and reasoning to establish their
grounds and to support their claim, they will have taken important steps toward
establishing their claim.

Let’s continue now with a consideration of the other elements of argument.

D. Backing

Our warrant will not be accepted merely on our say-so; we have to provide
backing—additional evidence and reasoning to support our warrant. Applying
this element to our mass media example, we expand our diagram:

We see that the warrants are not self-validating.3 Therefore, we need to pro-
vide additional evidence and reasoning to sustain our warrant in the form of
backing.

E. Modal Qualifications

When we have considered the grounds, warrant, and backing offered in support
of our claim, we are in a position to qualify that claim—that is, to express the

Violence by children
results in deaths

and injuries.

Since media violence
leads to violence

in children.

Warrant

Studies have
demonstrated a link

between media
violence and

violence in children.

Backing

Grounds Claim

Banning media
violence will reduce
deaths and injuries.

Terrorists commit
terrorism to gain

publicity.

Sensational media
give terrorists

publicity.

WarrantGrounds Claim

Banning sensational
media will reduce

terrorism.

3. Toulmin, Rieke, and Janik, An Introduction to Reasoning, p. 58.

164 CHAPTER 8 THE STRUCTURE OF REASON ING

degree of cogency (considered in detail in Chapter 9) that we can attach to our
claim. The degree of cogency, or modal qualification, we can attach to our
claim may vary from certainty to possibility.

Let’s consider an example in which the modality can be precisely verified:

Students are invited to checkwith the astronomy department of their university: Do
the professors there agree with the modality or degree of cogency assigned to this
claim? Note that after August 21, 2017, this claim will become a perfect example of
judicial notice (see Chapter 6). If “everyone” knows that there was a total eclipse
of the sun on that date, we only have to mention the fact to establish the claim.
Because the eclipse of 2017 will be the first eclipse of the sun visible in the United
States since July 11, 1991, it will undoubtedly be a well-publicized event. Only after
a lapse of some time after the event will it be necessary to introduce evidence to
support the claim.

Consider another example: Will the United States send a manned space expe-
dition to Mars in 2013? Will the United States and another country send a joint
manned space expedition to Mars 2013? In that year Mars will come relatively
close to Earth. Scientists have made such proposals. However, an affirmative an-
swer to these questions cannot be given with certainty until we are much closer to
that date. Although eclipses and the orbits of planets can be predicted with cer-
tainty far in advance, the decisions of nations—and their ability to carry out these
decisions—cannot be predicted with anything approaching the same precision.

Advocates rarely deal with certainty; usually they are concerned with estab-
lishing a lesser degree of cogency. As an example, let’s consider an argument that
was made in the final round of an NDT tournament:

Relevant
astronomical

data.

Grounds

Total eclipse of the
sun visible in the

United States
on August 21, 2017.

Claim

Certainly.

Modality

Supporting
calculations.

Warrant

Historical record.

Backing

Work sharing reduced
unemployment in

Germany.

Grounds

Work sharing will
reduce unemployment
in the United States.

Claim

Probably.

Modality

Germany is
similar to the

United States.

Warrant

I I . THE ELEMENTS OF ANY ARGUMENT 165

Did the advocates assign a reasonable degree of cogency (modal qualification) to
their claim? Not surprisingly the negative did not let this claim go unchallenged. In
fact the negative debaters did exactly what wewould expect them to do—introduce
rebuttal—which brings us to the last of Toulmin’s elements of argument.

F. Rebuttals

As is discussed in detail in Chapter 14, rebuttal involves introducing evidence
and reasoning to weaken or destroy another’s claim. In the debate on work shar-
ing, the negative introduced rebuttal designed to destroy the degree of cogency
that the affirmative assigned to its claim.

With the rebuttal and its backing now before us, we will either have to drop
the claim or assign to it a much lower degree of cogency (modality). Depending
on the evidence and reasoning the negative has used in its rebuttal, the chance
that work sharing will reduce unemployment in the United States has now been
lowered from a probability to at best a possibility.

Rebuttal, then, may be seen as an element of argument that may block or
impede the movement of argument from grounds to claim and force us to re-
consider and to define more precisely the degree of cogency we assign to our
claim.

Work sharing reduced
unemployment in

Germany.

Grounds

Work sharing will
reduce unemployment
in the United States.

Claim

Probably.

Modality

The analogy is
not valid.

Rebuttal

Germany is
similar to the

United States.

Warrant

Work sharing in
Germany is

voluntary; the
affirmative’s

plan is compulsory.

Backing

166 CHAPTER 8 THE STRUCTURE OF REASON ING

I I I . EXTENDING THE ELEMENTS OF AN

ARGUMENT

The samples we have considered are brief. In an actual argument or debate,
the elements of argument are often extended and complex. In the example just
discussed, the negative built on their backing, “Work sharing in Germany is vol-
untary; the affirmative’s plan is compulsory,” to establish a disadvantage and ad-
vanced a revised version of that backing as grounds, “Unions despise compulsory
work sharing,” for their claim that “Unions will strike”:

Naturally the affirmative responded with a rebuttal of its own, challenging the claim
that the unions would certainly strike. Still more arguments were built on the strike
argument as the opposing teams introduced evidence and reasoning to establish that
the strikes would have a devastating impact on the economy or that the strikes
wouldn’t happen at all or that they would have only minimal impact on the
economy.

Another example, with more obvious flaws, may help to clarify:

Grounds

Barack Obama is a tall man.

Warrant

Because tall men make great presidents,

Claim

Barack Obama would be a great president.

Backing

Research suggests a strong correlation between highly rated presidents and
height.

This argument seems outrageous, yet presidential candidates are careful to
emphasize their height during campaigns. A major point of conflict occurred

Unions despise
compulsory work

sharing.

Grounds

Unions will strike.

Claim

Certainly.

Modality

Unions want shorter
hours plus the

same pay.

Warrant

Senior union members
hate work sharing.

Backing

I I I . EXTEND ING THE ELEMENTS OF AN ARGUMENT 167

during negotiations to arrange the stage for the Dukakis versus Bush debates of
1988. Bush was significantly taller than Dukakis, and his campaign team did not
want to allow Dukakis to stand on a riser to equalize height during the debate.
So there seems to be at least some validity to the above argument. Is it a strong
argument? Kerry’s height can be measured. Analysis would isolate the key to this
argument as the warrant, and how well it would be received by the intended
audience.

Careful evaluation of the elements of argument will allow the advocate to
detect flaws in an argument and thus to launch an attack on an opponent’s argu-
ment or to replace or repair a flawed argument intended to support the advo-
cate’s own position.

EXERC ISES

1. Find an argumentative editorial published in a daily newspaper within the
past month. Restate the arguments in the form of syllogisms or enthymemes.
Analyze these arguments. Show why they are or are not formally valid.

2. Find an argumentative editorial as in Exercise 1. Lay out the major argu-
ments in the form considered in Sections II and III of this chapter. Does the
warrant justify the movement from grounds to claim? Has the writer estab-
lished the modality of the claim accurately? Has sufficient backing been
provided when needed? Have possible rebuttals been considered?

3. Select a major argument from the debate in Appendix B. Lay out the argu-
ment in the form considered in Sections II and III of this chapter. Apply the
questions listed in Exercise 2.

4. Select a major argument from the debate in Appendix B. State the argument
as a syllogism. Does it meet the appropriate tests of a syllogism?

5. Select a major argument from the debate in Appendix B. State the argument
as an enthymeme. Show why the enthymeme is or is not formally valid. If a
premise is omitted, supply the omitted premise. Does the enthymeme es-
tablish a reasonable degree of probability?

168 CHAPTER 8 THE STRUCTURE OF REASON ING

9

Types of Reasoning

Reasoning is the process of inferring conclusions from premises. The premises may
be in the form of any of the various types of evidence; they may be stated as

propositions; or they may be statements of conclusions reached through prior reason-
ing. Thus advocates use the premises they have previously established or asserted, and
by a process of reasoning, they try to establish something new—a conclusion they
want their audience to accept. If the audience perceives the premises as well
grounded and the reasoning as rhetorically sound, it will be likely to accept the
conclusion.

I . THE DEGREE OF COGENCY

The degree of cogency is the extent to which an argument is both sound and
intellectually compelling because it is well founded in fact, logic, or rationality.
(As we saw in Chapter 8, Toulmin used the term modal qualification to express
this concept.) The degrees of cogency are certainty, probability, plausibility, or
possibility. These may be thought of as existing on a continuum, represented by
the following diagram.

These degrees of cogency are not discrete compartments; rather, they are
terms used to suggest the relative compelling force of various logical proofs.

Absolute
truth

Certainty
………………..Probability

………………..Plausibility
………………..Possibility…………………..

A scintilla
of truth

Cogency Continuum

169

A. Certainty

Certainty is associated with absolute truth. If a conclusion is a certainty, all
competent observers are in agreement. Relatively little of the advocates’ time
is concerned with this degree of proof. But few matters of human affairs actu-
ally are subject to proof as certainty. Advocates’ efforts usually are in the realm
of probability; they have to try to demonstrate that their conclusions have a
degree of credibility warranting acceptance. In criminal courts, which demand
the highest standard of proof, all elements of the case must be proven “beyond
a reasonable doubt,” or what has been estimated to be over 90 percent cer-
tainty. Outside the criminal courts we are often required to make decisions
based on a lesser degree of certainty. For example, the secretary of the treasury,
even with all of the resources of the federal government at his or her disposal,
cannot establish as a certainty the proposition that a given tax bill will raise X
dollars in revenue. Students who debated tax sharing and higher education
found that estimates of state sales tax revenues and the yield from school tax
levies were often inaccurate. Furthermore, matters that are a certainty are, by
definition, not appropriate subjects for debate. Matters that are a certainty,
however, are often used as part of the evidence and with reasoning are used
to establish new conclusions.

We should note that it is not only the evidence itself but the way it is per-
ceived that will determine certainty and the other degrees of cogency. If our
ego, politics, finances, or other interests are involved in the matter, our evalua-
tion of the evidence will vary. While the judge or audience can consider some

Miniglossary

Analogy, reasoning by The process of making a comparison between two sim-
ilar cases and inferring that what is true in one case is true in the other.

Causal reasoning The process whereby one infers that a certain factor (a cause)
is a force that produces something else (an effect).

Deduction Argument that begins with a broad generalization and moves to a
more specific application or conclusion.

Degree of cogency The extent to which an argument is both sound and intel-
lectually compelling because it is well founded in fact, logic, or rationality.

Example, reasoning by The process of inferring conclusions from specific cases.

Induction Argument that begins with a specific case and moves to a broader
generalization.

Sign, reasoning by The process of inferring relationships or correlations be-
tween two variables.

170 CHAPTER 9 TYPES OF REASON ING

matters dispassionately and objectively (fortunately, this is usually the case with
judges in academic debate), at other times advocates have to be aware of audi-
ence attitudes and adapt their cases, reasoning, and evidence to their listeners’
interests (see Chapter 15).

B. Probability

Probability is associated with a high degree of likelihood (but not certainty) that a
conclusion is true. As advocates we will spend much of our time trying to prove
that our propositions have a high degree of probability and are more probably
true than those of our opponents. For example, no method of contraception is
100 percent effective; even sterilization fails at times, and other methods range
from 76 percent to 97.6 percent in their effectiveness. Thus, in choosing contra-
ceptives, people are basing their decisions on probabilities. In the physical
sciences the degree of probability of a proposition being true can be established
with great precision; often thousands of cases can be examined under carefully
controlled conditions. In other areas, however, it is not always possible to mea-
sure as accurately and to control as precisely the variables affecting the proposi-
tion. In civil courts the standard of proof is the preponderance of evidence; this
means a 51 percent chance of being true. Outside the civil courts the necessary
degree of cogency depends on the situation. For example, the secretary of the
treasury, in seeking to establish the proposition that a given tax bill will raise X
dollars in revenue, will have to qualify his or her statement. That is, he or she
will have to say that if the present level of employment is maintained, if spending
is continued at the present level, if there isn’t an international crisis, and if various
other relevant factors don’t change, then it is reasonable to assume that the tax
bill will raise X dollars.

C. Plausibility

Plausibility is associated with a lesser degree of likelihood that a proposition is
true. Advocates will use arguments having this degree of proof only when no
better arguments are available. The ancient Sophists often used this type of proof;
modern propagandists do so as well. Arguments of this type are sometimes super-
ficial or specious and have limited probative force for the thoughtful listener or
reader. Sometimes, of course, we are forced to make decisions simply on the
basis of plausibility, if this relatively low degree of cogency is the best available.
Many life-or-death surgical decisions are made on this basis. When a new surgi-
cal procedure is first developed (heart transplant, for example), the surgeon tells
the patient, in effect, “If you go on as you are, all our experience indicates that
your condition will continue to deteriorate and you will die within a few
months. We’ve developed a new surgical procedure that could help you. We’ve
had some successes with this new procedure, but frankly it’s still experimental
and we don’t have enough data to make firm estimates.” Given this set of cir-
cumstances, would you take the gamble?

I . THE DEGREE OF COGENCY 171

D. Possibility

Possibility is associated with a low degree of likelihood that a proposition is true.
The advocate has only limited use for proofs with this degree of cogency and
will always seek proofs having greater logical force. Until the closing weeks of
the baseball season, for example, a mathematical possibility usually exists that the
last-place team could win the division pennant. If such a possibility requires,
however, that the last-place team win all its remaining games and that the top
three teams lose all their remaining games, this possibility would not warrant se-
rious consideration. Sometimes, of course, we are forced to make decisions when
proofs with this low degree of likelihood are the best available. When debating
the proposition “Resolved: That the federal government should establish a na-
tional program of public work for the unemployed,” some affirmative teams ar-
gued that the proposition should be adopted because a major recession might
occur in the future and that such a program should be established in case it
needed to be put into effect at the onset of the recession. At the time the prop-
osition was debated, the country was enjoying a period of prosperity and there
was no evidence of a recession in the foreseeable future. But some affirmative
teams argued successfully that on the basis of all our previous experience a reces-
sion was a possibility for which we should be prepared.

Recall the evidence considered in the Chapter 6 section “Evidence
Aliunde” regarding the debate on the proposition to increase space exploration:
“the substance could be a one-shot cure for diabetes.” As we saw, this evidence as
presented is useless. But let’s assume for a moment that the pharmaceutical com-
pany hoped to develop such a substance; after all, that’s entirely plausible, indeed
probable. Let’s assume further that the company had conducted exhaustive studies
indicating that, by using certain techniques in the zero gravity of space, such a
substance could be produced. Yet, prior to actual testing in space, one can only
say “could.” Until the experiment was actually performed in zero gravity and the
results carefully evaluated, no one could say positively that the substance would
in fact be a one-shot cure for diabetes. Yet, given the rewards that would come
from such a discovery, it’s entirely reasonable to believe that investors would risk
large sums of money on the long odds.

The effort to develop the next generation of computer chips provides an-
other example. Although it is generally agreed that such a computer chip will
come about, highly competent engineers have different ideas about how it
should be designed. At this time no one actually knows how or when it will
be developed, but the cost-benefit ratio of being the first to develop a new-
generation computer chip is so great that billions of dollars are being poured
into research on this project.

The balance of this chapter will consider the types and uses of the tests of
reasoning. We first discuss general tests applicable to all types of reasoning. Then
we cover specific tests for (1) reasoning by example, (2) reasoning by analogy, (3)
causal reasoning, and (4) sign reasoning.

172 CHAPTER 9 TYPES OF REASON ING

I I . TESTS OF REASONING AND THE IR USES

Obviously all reasoning does not have the same degree of cogency. Therefore,
it’s important to test reasoning to determine the degree of probability of the con-
clusions. Often more than one type of reasoning is involved in a given line of
argument, making it necessary to apply all the appropriate tests to each piece of
reasoning. There are three uses for the tests of reasoning.

A. To Test the Validity of One’s Own Reasoning

In the construction of a case, advocates will discover much reasoning advanced
by others and will develop tentative lines of reasoning of their own. Before in-
corporating any of this reasoning into their cases, they must apply the tests of
reasoning so that they may reject invalid reasoning and include only what will
stand up under scrutiny. By applying the tests of reasoning, they can anticipate
the probable lines of refutation by their opponents and prepare their counterre-
futation. These tests of reasoning should also be applied outside the debate situa-
tion. For example, as college students weigh the propositions that they should
enter law school, or medical school, or a certain field, their future happiness
and success require that they carefully apply the tests of reasoning to the argu-
ments supporting these propositions.

B. To Test the Validity of the Reasoning Advanced

by the Opposition

In preparing cases advocates have to try to discover the probable lines of reason-
ing their opponents will use, apply the appropriate tests to this reasoning, and
plan refutation of it. In the course of the debate, they should be prepared to
apply the appropriate tests as their opponent’s actual lines of reasoning are pre-
sented and to develop their refutations accordingly.

C. To Test the Validity of Reasoning Advanced for a Decision

Often we may seek neither to advance our own arguments nor to refute argu-
ments of others; rather, we function as decision renderers to whom various lines
of reasoning are directed. As citizens, we are the target of arguments advanced by
political parties. To function as responsible citizens, we have to apply the tests of
reasoning to these arguments. If we plan to buy a car, or stock, or a house, or
make any other significant purchase, our own self-interest compels us to apply
the tests of reasoning to the arguments advanced by the salesperson. In fact any
time we have to make a decision of any significance, common sense dictates that
we apply the tests of reasoning to the factors relating to that decision with a de-
gree of rigor directly related to the importance of the decision.

In the course of the debate, we and our opponents are presenting reasoning
to the audience or judges for their decision. The audience or judges will make a

I I . T E STS OF REASON ING AND THE IR USES 173

judgment as to what degree of cogency they assign to the conflicting arguments.
We must be in a position to advance good reasons that they should accept our
arguments and reject the reasoning of our opponents.

I I I . GENERAL TESTS OF REASONING

The general tests that should be applied to all types of reasoning are drawn from
the section “The Elements of Any Argument” in Chapter 8. Once a claim is
advanced, we have to apply these general tests to the supporting elements of
the argument. The tests, of course, must be specific to the particular argument
being considered. An affirmative answer to the following test questions implies
that the reasoning is sound; a negative answer may imply the presence of a
fallacy.

1. Are the grounds solid? Have good reasons been given to establish the founda-
tion of this claim? Have reliable evidence and reasoning been provided to
establish grounds for the claim?

2. Does the warrant justify the claim? Have sufficient evidence and reasoning been
given to provide good reasons justifying the movement from grounds to
claim in this specific instance?

3. Is the backing adequate? In many cases the warrant or rebuttal is not sufficient
to stand alone. Have additional evidence and reasoning been provided to
establish adequate backing?

4. Has the rebuttal been properly evaluated? Almost any argument is subject to re-
buttal. Have sufficient evidence and reasoning been provided to offset or
minimize the rebuttal? Has the rebuttal been properly evaluated?

5. Has the degree of cogency (modal qualification) been properly determined? As we
have seen, the degree of cogency or modal qualification that may be at-
tached to a claim may vary from certainty to possibility. Has the degree of
cogency assigned to this particular claim been established accurately and
precisely?

IV . TYPES OF REASONING AND TESTS

FOR EACH TYPE

Reasoning is often classified as deductive or inductive. Deductive reasoning moves
from general to specific. Syllogisms are deductive forms of argument. For exam-
ple, all men are mortal (broad generalization or premise), Socrates is a man (more
specific); Socrates is mortal (most specific). Deductive reasoning claims to estab-
lish the certainty of a conclusion. Inductive reasoning moves from specific cases to
generalizations. For example, “I had Pad Thai at the new Thai Restaurant last

174 CHAPTER 9 TYPES OF REASON ING

night and it was very good” (one specific case of my meal at the new restaurant);
“I can therefore safely conclude that this is an excellent restaurant” (refers to a
broader number of cases), and in fact, “I would have to say that Thai food is
excellent!” (even broader). Inductive reasoning claims to establish a lesser degree
of cogency for its conclusion. Irving Copi points out:

Although every argument involves the claim that its premises provide
evidence for the truth of its conclusion, only deductive argument involves
the claim that its premises provide conclusive evidence.… An inductive
argument, on the other hand, involves the claim not that its premises
give conclusive evidence for the truth of its conclusion, but only that
they provide some evidence for it.… Inductive arguments may, of
course, be evaluated as better or worse, according to the degree of
likelihood or probability which their premises confer upon their
conclusions.1

As a practical matter, advocates use both deduction and induction, moving
back and forth from one to the other many times while developing or analyzing
an argument. The intermingling of deduction and induction will become apparent
as we consider the principal types of reasoning and their related tests.

A. Reasoning by Example

The process of reasoning by example consists of inferring conclusions from
specific cases. This process may be represented as follows:

Case1
Case2 Conclusion
Case3
Casen

Sometimes a single case may be used to establish the conclusion or generali-
zation. More often a number of cases will be offered as the basis for the conclu-
sion. Reasoning by example is a form of inductive reasoning and involves either
cause or sign reasoning, because the advocate is trying to show that the examples
or cases are a cause or a sign of the conclusion presented.

Advocates make frequent use of reasoning by example. In debating the prop-
osition “Resolved: That the United States should discontinue direct economic
aid to foreign countries,” some affirmative teams tried to establish the argument
that recipient nations resented direct economic aid. They offered as examples a
series of statements by various foreign leaders, maintained that these statements
expressed resentment toward direct economic aid, and from these cases drew the
conclusion that resentment against such aid was widespread. Other affirmative
teams debating this proposition maintained that direct economic aid was waste-
ful. They offered examples of expenditures of direct economic aid monies,

}

1. Irving M. Copi, Introduction to Logic, 3rd ed. (London: Macmillan, 1968), pp. 20–21.

I V . TYPES OF REASON ING AND TESTS FOR EACH TYPE 175

maintained that these expenditures were unwise, and from these cases drew the
conclusion that direct economic aid was wasteful.

The following questions serve as tests for reasoning by example:

1. Is the example relevant? Advocates should determine whether the cases offered
are relevant to the matter under consideration. Some negative teams, refut-
ing the argument that recipient nations resented direct economic aid, were
quick to point out that some of the statements quoted by the affirmative
were criticisms of U.S. foreign policy generally, not of direct economic aid
specifically. They also noted that the statements quoted by the affirmative
were criticisms of U.S. military aid, not of direct economic aid. These neg-
ative teams demonstrated that the examples offered by the affirmative were
not relevant examples of criticism of direct economic aid, however accurate
they might be as examples of criticism of other aspects of U.S. foreign pol-
icy. In this way they refuted the conclusion drawn from the examples.

2. Is there a reasonable number of examples? Although a single example may be
used to establish a generalization or conclusion, the advocate’s position is
usually stronger with supporting examples. Even a carefully controlled lab-
oratory experiment is usually not accepted as establishing a conclusion until
it has been repeated with the same results by other competent scientists—
and, in medicine, not until thousands of cases have been studied.

How many cases are enough? One method of obtaining enough cases is
to make a complete enumeration. For example, you could ask all the stu-
dents in your argumentation class whether they own computers and then
draw the conclusion that X percent of the students own computers.
Complete enumeration, however, has obvious limitations, because it is often
difficult or impossible to consider every case. Therefore, advocates have to
present enough cases to convince a reasonable person that there is a high
degree of probability that a conclusion is correct.

Some negative teams, answering the argument that direct economic aid
was wasteful, did not attempt to refute the examples. Rather, they main-
tained that three or four examples of waste among thousands of projects
were not sufficient to justify the conclusion that such aid, as a whole, was
wasteful. Some negative teams carried this refutation a step further; they in-
troduced reports of congressional committees that had studied large numbers
of projects and had found that such projects were, on balance, useful. Thus,
although time limitations will often prevent our citing a large number of
examples directly, we may give a few examples to illustrate our point and
then, to substantiate our conclusion further, offer the testimony of persons
who have studied large numbers of cases.

3. Do the examples cover a critical period of time? In many cases the time at which the
examples were studied or the time period covered by the examples may be
critical. The advocate should try to find examples representative of the period
of time critical to the argument. Suppose, in debating direct economic aid, the
affirmative had chosen all of its examples of waste from the first year or two of
the operation of the aid program. The negative might have maintained that

176 CHAPTER 9 TYPES OF REASON ING

some errors in administration could be expected at the start of a new program
and that the affirmative had offered no examples of waste in the recent or
current operation of the program. Public opinion polls taken during election
years often provide dramatic evidence of the importance of obtaining exam-
ples from the critical period of time. After the Persian Gulf War, President
Bush’s popularity in the polls soared to near unprecedented highs. Many of the
front-runners for the Democratic nomination dropped out of the race, appar-
ently believing Bush was unbeatable. The critical period of time, however, was
November 1992. By then, Bush had dropped to second place in a three-way
race, and Clinton won by a plurality.

4. Are the examples typical? The advocate must determine whether the cases of-
fered are really representative. In Senate debates on labor legislation, some
senators have cited examples of corrupt labor practices and called for legis-
lation to regulate labor unions. Other senators have opposed this legislation,
maintaining that the few examples of corruption were not typical of labor
unions generally.

5. Are negative examples noncritical? Advocates must discern whether the negative
examples they discover are critical or noncritical. In matters of policy, it is
unlikely that all of the examples will support one conclusion. Some exam-
ples may well be negative or contrary to the conclusion. In considering di-
rect economic aid, advocates will find examples of waste and examples of
excellent management; in considering employment practices, advocates will
find examples of firms that practice discrimination and examples of firms that
do not. They should remember that they are concerned more often with
probability than certainty. They should not attempt to show that all direct
economic aid projects are wasteful; rather, they should try to show that the
examples of wastefulness warrant the conclusion that waste is inherent in the
program and that direct economic aid should be discontinued. On almost
any proposition the opponents are likely to have negative examples; advo-
cates must anticipate these examples and be prepared to offer adequate evi-
dence that the examples are noncritical and do not invalidate their
conclusion.

Reasoning by example may also be analyzed by laying out the argument as
outlined in the section “The Elements of Any Argument” in Chapter 8. For
example, assume the advocate claims there are practical alternatives to nuclear
power, as the following diagram shows.

I V . TYPES OF REASON ING AND TESTS FOR EACH TYPE 177

B. Reasoning by Analogy

The process of reasoning by analogy consists of making a comparison between
two similar cases and inferring that what is true in one case is true in the other.
Reasoning by analogy is a form of inductive reasoning, in which the advocate
seeks to show that the factors in his or her analogy are either a cause or a sign
of the conclusion presented. This process may be represented as follows:

In this diagram Amight represent Megalopolis, Bbmight represent the type of city
income tax in effect in Megalopolis, C might represent Gotham, and Bx might
represent the type of city income tax proposed for Gotham. An advocate using
reasoning by analogy might argue that, because a certain type of city income tax was
desirable in Megalopolis, a similar city income tax would be desirable in Gotham.
Similarly, in debating the proposition “Resolved: That the federal government
should grant annually a specific percentage of its income tax revenue to the state

Solar power is practical.
Geothermal power is practical.
Hydrogen power is practical.

Grounds

There are many
alternatives to
nuclear power.

Claim

Probably.

Modality

These power sources
are in operation

today.

Warrant

None of these power
sources is practical

on a large scale.

Rebuttal

Solar power is not
commercially practical.

Geothermal power is
limited to a few areas.

Hydrogen power
requires huge amounts

of electricity.

Backing

A, B, b, and C are known.
x is unknown.

The solid lines represent a known
relationship.

The dashed line represents an
unknown relationship.

A C

Bb Bx

178 CHAPTER 9 TYPES OF REASON ING

governments,” some negative teams tried to show that, because state income taxes
were effective revenue producers for some states, other states could also use these
taxes effectively.

Analogies may be literal or figurative. The analogy is literal when the cases
compared are in the same classification, as are Megalopolis and Gotham (if we
accept these as metropolitan cities for the purposes of our illustration) or the var-
ious state governments. The analogy is figurative when the cases compared are in
different classifications—as in the statement “This car is a lemon!” A book re-
viewer made clever use of a figurative analogy when he noted, “Writing about
the business of baseball is like writing about the music in topless bars.” However
fascinating the thrust and parry of management and labor, however clever the
stratagems and costly the miscalculations of the opposing sides, they are not
why people go to baseball games.2

These analogies have zero value as logical proof. They do, however, make
their points effectively by utilizing imagery (a factor of style considered in detail in
Chapter 15).

Carefully developed literal analogies may be used to establish a high degree
of probability. Figurative analogies, on the other hand, have no value in estab-
lishing logical proof. If well chosen, however, they may have considerable value
in establishing ethical or emotional proof, in illustrating a point, and in making a
vivid impression on the audience.

The following questions provide tests for reasoning by analogy:

1. Are there significant points of similarity? Advocates should determine whether
significant points of similarity exist between the cases compared. In making
an analogy between Megalopolis and Gotham, the advocate might be able
to discover a number of significant points of similarity. For instance, both
might have approximately the same population; both might have compara-
ble inner-city problems; both might have suburbs of about the same size and
affluence; and both might have about the same ratio of heavy industry to
service businesses. Unless the advocate can demonstrate some significant
points of similarity between the cases, no analogy can be made.

2. Are the points of similarity critical to the comparison? It is not enough for the cases
to have some significant similarities. The existence of significant points of
similarity makes an analogy possible, but the analogy cannot have a reason-
able degree of cogency unless it can be demonstrated that the cases are sim-
ilar in critical points. We could easily demonstrate, for example, some points
of similarity between a water pump and the human heart. We would not
conclude, however, that a mechanic is qualified to repair both. Similarly, as
indicated, we could find many significant similarities between Megalopolis
and Gotham; however, in arguing that a certain type of city income tax is
equally desirable in both cities, we would find these similarities noncritical.
To support an analogy involving a city income tax, we would have to

2. Alan Abelson, “Barbarians at the Ball Park,” New York Times Book Review, Apr. 10,
1994, p. 3.

I V . TYPES OF REASON ING AND TESTS FOR EACH TYPE 179

determine, for example, whether similar state income tax laws applied in
both cities or whether there were similar state and city sales taxes in effect in
both cities, similar reciprocity provisions for suburban city income taxes,
similar taxes of other types, or similar financial policies. In other words we
would have to demonstrate that the two cities were similar in critical points.

3. Are the points of difference noncritical? Advocates will discover that no two cases
are identical in every respect. Even when two cases are similar in critical
points, there will still be certain points of difference. Advocates need to de-
termine whether the points of difference are critical or noncritical. This of-
ten depends on the context in which the comparison is made. For example,
“identical” twins are usually similar in many respects, yet they have different
fingerprints. This apparently minor difference might become critical and
outweigh all similarities in a case in which the identity of one of the twins
was the issue and fingerprint evidence was available. As another example one
might point to a low level of malpractice suits against British physicians and
the soaring rate of malpractice suits against American physicians and argue
that British physicians must be providing much better medical care. In sup-
port of this one could argue that an injured British patient would be just as
willing to sue as an injured American patient, so the only possible reason for
the difference in the ratio of malpractice suits must be the quality of medical
care. But there are critical differences in British and American law. In Britain
the contingency fee is prohibited; in America it is almost the sole means of
financing malpractice suits. Another critical difference is that in Britain all
malpractice suits are held before a judge; in America almost all such suits are
heard by juries. To defend an analogy, the advocate must be prepared to
demonstrate that the similarities outweigh the differences in the cases com-
pared and that the differences are not critical to the matter at issue.

4. Is the reasoning cumulative? An analogy is strengthened if it can be demon-
strated that more than one comparison can be made in support of the con-
clusion. For instance, in defending the proposition that a city income tax
would be advantageous in Gotham, the advocate would strengthen his or
her case by making analogies not only between Gotham and Megalopolis, as
mentioned, but also between Gotham and other comparable cities having
city income taxes. If we were able to demonstrate that the similarities be-
tween the cities compared were critical and that the differences were non-
critical, we would strengthen our case by using cumulative analogies.

5. Are only literal analogies used as logical proof? Advocates should remember that
only literal analogies may be used to establish logical proof.

Figurative analogies are useful as illustrations, but they have no probative
force. When confronted with a figurative analogy, advocates should be prepared
to demonstrate its shortcomings as logical proof.

Reasoning by analogy may also be analyzed by using the elements of any
argument. For example, assume the advocate claims that British medical care is
better than American medical care, as the following diagram shows.

180 CHAPTER 9 TYPES OF REASON ING

C. Causal Reasoning

In the process of causal reasoning, one infers that a certain factor (a cause) is a
force that produces something else (an effect). This process can be represented as
follows:

The same process can be used in reverse. That is, if an effect is known to exist, it
may be reasoned that it was produced by a cause. This process may be represented as
follows:

Causal reasoning, whether cause-to-effect or effect-to-cause, usually involves
generalization. In using causal reasoning the advocate tries to show why the
proposition is valid. The National Weather Service, for example, regularly reports
the existence of low-pressure areas and other phenomena (causes) and predicts that
we will have rain (an effect) tomorrow. The fact that the weather service is not
always right emphasizes the point considered earlier: We often deal with matters in
the realm of probability because we cannot establish certainty. Recall that in debates
on the discontinuance of direct economic aid, some affirmative teams tried to show
that this aid caused resentment among recipient countries. Continuing this
argument, those advocates reasoned that if direct economic aid (the cause) were
discontinued, then criticism (the effect) would also be eliminated. Conversely the
proponents of such aid argued that it was producing desirable effects.

Advocates must, of course, recognize that many causes are at work in any
problem under consideration; at the same time they should try to discern the prac-
tical, effective cause or causes in the matter at issue. Many debates on human affairs
revolve around causal matters. The supporters of a national program of public work

Few malpractice suits
in Britain.

Many malpractice suits
in America.

Grounds

British medical care
is better than

American medical care.

Claim

Probably.

Modality

Injured Britons
just as willing to
sue as injured

Americans.

Warrant

British law bans
contingency fees.

American law permits
such fees.

Rebuttal

C
(inferred)

E
(known)

C
(inferred)

E
(known)

I V . TYPES OF REASON ING AND TESTS FOR EACH TYPE 181

for the unemployed, for example, saw such a program as a cause that would pro-
duce many desirable effects, whereas opponents saw it as a cause that would pro-
duce many undesirable effects. Causal reasoning influences our thinking on per-
sonal matters as well. Students may go to college because they see a college
education as a cause that they hope will produce desirable effects in later life.

The problem, as we apply the tests of causal reasoning, is to discern the sig-
nificant, practical, and effective causes in the matter at issue. The following tests
of reasoning may be applied either to cause-to-effect or to effect-to-cause
reasoning:

1. Is the alleged cause relevant to the effect described? Some observers have claimed
that an increase in sunspot activity causes a rise in the stock market. Is there a
relevant cause-and-effect relationship between these two phenomena? Most
competent authorities have not been able to discern it. One college debater
recently informed her professor that she expected to win because it was
snowing the day the tournament began and she had previously won a
tournament when snow had fallen at the start of the event. Her remark was
facetious, of course, because she recognized that there was no causal rela-
tionship between snowfall and winning a tournament. Yet this kind of rea-
soning has formed the basis of many superstitions. The superstition that
breaking a mirror will cause seven years of bad luck, for example, is based on
the assumption that a cause-to-effect relationship exists when in fact there is
no such relationship. Unless and until a causal link can be established be-
tween an alleged cause and an alleged effect, one cannot hope to develop
causal reasoning.

2. Is this the sole or distinguishing causal factor? Advocates should determine
whether the alleged cause is the only causal factor in producing the effect
under consideration or, if not, whether it is the distinguishing causal factor.
In debates on the proposition “Resolved: That the federal government
should significantly strengthen the regulation of mass media communication
in the United States,” some affirmative advocates used cause-to-effect rea-
soning to argue that television commercials for sugar-laden cereals caused
children to eat these products, which in turn had deleterious effects on their
health. In countering this line of reasoning, some negatives argued that
children naturally liked sweet foods and would eat sugar-laden cereals even
if commercials for these products were banned from television.

Some negative advocates extended their argument by claiming that, if
television commercials for these products were banned, the manufacturers
would simply shift their advertising to newspapers, magazines, and billboards
(that is, media not affected by the affirmative’s plan) and that these media
would produce the same effect as the television commercials had. Thus the
negative advocates claimed that television commercials were neither the sole
nor the distinguishing causal factor in children’s consumption of sugar-laden
foods. The advocate should therefore be prepared to demonstrate that the
alleged cause is the sole or distinguishing causal factor.

182 CHAPTER 9 TYPES OF REASON ING

3. Is there reasonable probability that no undesirable effect will result from this particular
cause? Usually a given cause will produce various effects in addition to the
effect under consideration. Will these other effects be desirable, unimpor-
tant, or undesirable? If desirable, they will aid those advocating this particular
cause; if unimportant, they will have no adverse impact; if undesirable, they
may provide good reason for rejecting the arguments in support of this
cause. In debates on the mass media proposition some negative teams de-
veloped a disadvantage argument by maintaining that, if the affirmative’s
plan of banning television commercials for sugar-laden cereals were put into
effect, it would drastically reduce the demand for sugar and would cause
widespread unemployment among sugar producers; the harms resulting from
this unemployment would far outweigh any minor harms related to sugar
consumption.

Some readers of this book can verify the following example from their
own experience: Penicillin is a very effective cause for producing certain
very desirable effects in some types of illness. Yet in some persons penicillin
causes effects that are so undesirable that its use is contraindicated. The pos-
sible good effects are outweighed by the undesirable effects. Thus advocates
have to determine what other effects will be produced by the cause they
speak for and be prepared to demonstrate, at the least, that these other effects
are not undesirable.

4. Is there a counteracting cause? When an effect that will take place in the future
is the factor under consideration, it is necessary to determine that no coun-
teracting cause, or causes, will offset the alleged effect. In debating the mass
media proposition, some affirmative teams argued for a ban on the sale of
pornographic material. Some negative teams developed a series of plan-
will-not-achieve-claimed-advantage arguments by claiming that the sale of
pornographic materials would continue virtually undiminished under the
affirmative’s plan because of certain counteracting causes. Specifically they
argued that (1) the courts would find it difficult or impossible to define
pornography; (2) the affirmative’s figures on the sales of pornographic ma-
terial proved that a vast market exists for such materials, which meant that
the criminal elements that produced it would have a strong incentive to
circumvent the law; and (3) prosecutors would be reluctant to prosecute
pornography cases, because prosecuting cases with little hope of obtaining
convictions would be a waste of tax dollars. Thus advocates must be pre-
pared to demonstrate that other causes at work in the situation will not
counter the effect they claim a certain cause will produce.

5. Is the cause capable of producing the effect? Often various factors occur prior to a
given event, yet these factors cannot be considered as causing the effect until
it can be established that they are capable of producing it. For example, did
the assassination of Archduke Ferdinand at Sarajevo cause World War I?
Although this incident did immediately precede the outbreak of that war,
assassination of members of European royalty was not an unusual occur-
rence, and such occurrences typically did not cause wars. Most thoughtful

I V . TYPES OF REASON ING AND TESTS FOR EACH TYPE 183

historians do not regard this assassination as a cause capable of producing
World War I, and so they assign other causes to that war.

In debating the “guaranteed employment opportunities” proposition,
many affirmative teams argued that their plan would create jobs, thus
guaranteeing the employment opportunities called for in the resolution.
Of course, they had to prove that their plan was capable of generating
several million new jobs.

When Geraldine Ferraro became the Democratic vice presidential
nominee in 1984, many supporters believed that her presence on the ticket
would cause large numbers of women to vote Democratic. This causal rea-
soning turned out to be faulty; President Reagan won a majority of the
women’s votes.

In debating, as in politics and many other contexts, a plan is often pro-
posed as a cause that will produce a particular desired effect.

6. Is the cause necessary and sufficient? A necessary cause is a condition that is es-
sential to producing the effect. Oxygen, for instance, is a necessary condition
for fire. Oxygen alone will not cause fire, but we cannot have fire without
it. Once we have identified the necessary condition for an event, we can
prevent that event from occurring by removing one of the necessary condi-
tions. In debating the “curtail executive control of foreign policy” proposi-
tion, some affirmatives argued that, when exposed necessarily, covert opera-
tions caused harm to U.S. foreign policy, and so they advocated prohibiting
the executive from carrying out covert operations.

A sufficient cause is a condition that automatically produces the effect. As
the inventor of the guillotine well knew, decapitation is sufficient cause for
death. The difference between a necessary and a sufficient cause is that, al-
though a necessary condition must be present, it will not by itself produce
the effect. The sufficient cause is by itself enough to produce the effect.
Most often a sufficient cause is a collection of necessary causes all present at
one time and place. For instance, oxygen, a combustible material, and the
combustion point are all necessary conditions to fire. Together, all three
constitute the sufficient cause for a fire. Once we have identified the suffi-
cient conditions for an event, we can produce the event by bringing the suf-
ficient conditions together. In debating the comprehensive health care
proposition, some affirmatives argued that, if the government provided free
medical care, trained more physicians and other medical personnel, and built
more medical facilities, the necessary result would be better health for all
citizens.

7. How does a new cause affect the system? In debates on the comprehensive health
care proposition, some affirmatives claimed as a need better medical care for
slum residents and cited tragic cases of children bitten by rats as a need for
providing medical care in slums. Some negatives countered by arguing that
there would be little point in treating the rat bite and then sending the child
back to the slum home to be bitten again by another rat. Instead of spending
the money on medical care, they argued, it would be better spent on pro-

184 CHAPTER 9 TYPES OF REASON ING

viding better housing, better food, and other improved conditions for slum
dwellers.

Causal reasoning may also be analyzed by using the elements of an argu-
ment. For instance, assume the advocate claims that the cost-of-living index
will go up because of a recent increase in the cost of meat, as the diagram
indicates.

D. Reasoning by Sign

The process of reasoning by sign consists of inferring relationships or correla-
tions between two variables. Here one argues that two variables are so closely
related that the presence or absence of one may be taken as an indication of
the presence or absence of the other.

Reasoning by sign involves reasoning by analogy, by example, or from effect
to effect as the advocate seeks to show that a proposition is valid. (In causal rea-
soning, you will remember, the advocate seeks to show why a proposition is
valid.) We use reasoning by sign when we note that the leaves are falling from
the trees and take this as a sign that winter is coming. The attribute is a part or a
characteristic of the substance or totality with which we are concerned. In rea-
soning by sign the advocate may reason either from the attribute to the substance
or from the substance to the attribute.

If one variable may be taken as a sign of another, the relationship between
the variables is reciprocal. The relationship between the variables is nonreciprocal
when one variable may be taken as a sign of the other but the second variable
is not a reliable sign of the first. For instance, if a person is president of the
United States, we may take this as a sign that he or she is at least 35 years old.

The cost of meat
has risen sharply.

Grounds

The cost-of-living
index will go up.

Claim

Probably.

Modality

The cost of meat is
a major food cost.

Warrant

Food costs are
usually reflected

quickly in the cost-
of-living index.

Backing

Meat consumption is
declining.

The reduction in other
consumer items will
more than offset the
effect of increased

food costs.

Rebuttal

I V . TYPES OF REASON ING AND TESTS FOR EACH TYPE 185

Obviously, we cannot take the fact that a person is 35 years old as a sign that he
or she is president of the United States.

In debating the proposition “Resolved: That the United States should ex-
tend diplomatic recognition to Cuba,” some negative advocates argued that we
should not adopt the proposition because diplomatic recognition was a sign of
approval of the government in question.

The following questions serve as tests of reasoning by sign:

1. Is the alleged substance relevant to the attribute described? It is necessary to deter-
mine whether there really is a sign relationship between the substance and
the attribute under consideration. Some affirmative advocates, in meeting
the argument that diplomatic recognition would be a sign of approval,
maintained that diplomatic recognition is not a sign of approval. In support
of this, they pointed out that the United States extended diplomatic recog-
nition to many regimes that followed policies we did not approve of; they
maintained that no sign relationship exists between approval of a govern-
ment and diplomatic recognition of that government. Unless and until ad-
vocates can demonstrate that a sign relationship exists between the substance
and the attribute under consideration, they cannot develop sign reasoning.

2. Is the relationship between substance and attribute inherent? Advocates have to
determine whether the relationship between substance and attribute is in-
herent or merely incidental. A political commentator once noted that the
Cubans greatly increased the number of attachés at their embassy in a certain
Central American country. He took this action as a sign that the Cubans
were planning to increase their aid to forces seeking to overthrow that
country’s government. But was the relationship inherent? On some occa-
sions this type of action has been a sign of an attempt to overthrow a gov-
ernment. More often, however, it has merely meant an increased propa-
ganda or trade campaign.

3. Is there a counterfactor that disrupts the relationship between substance and attribute?
It is necessary to determine that no counterfactor or factors disrupt the rela-
tionship. An increase in the number of attachés that one country assigns to
another may under some conditions be a sign that the country increasing its
embassy personnel plans to invade. For example, when the United States
expanded its embassy in the People’s Republic of China, no one took this as
a sign that the United States planned to overthrow the People’s Republic;
too many counterfactors disrupted that sign relationship.

4. Is the sign reasoning cumulative? Reasoning by sign is strengthened by a dem-
onstration that more than one sign relationship can be presented in support
of the conclusion. An upturn in durable-goods orders might be a sign that
an economic slump is ending. But this sign by itself is a relatively weak in-
dicator. If other signs can be found—such as increases in a number of indi-
cators (productivity rate, orders for plants and equipment, orders for con-
sumer goods, and new residential building permits)—the accumulation of a
series of signs may add up to a conclusion with a high degree of cogency.

186 CHAPTER 9 TYPES OF REASON ING

Sign reasoning can also be analyzed by using the elements of any argument.
For instance, assume the advocate claims that the economy will improve in the
next few months, as in the accompanying diagram.

EXERC ISES

1. Prepare an argument for presentation in class in which you develop one
closely reasoned argument. You may wish to present one of the evidenced
arguments developed in Chapter 5. Other members of the class will be asked
to apply the tests of reasoning to your argument to see whether it is valid.

2. Bring to class examples of each of the four types of reasoning considered in
this chapter. Draw your examples from newspapers or newsmagazines pub-
lished within the past week. Apply the appropriate tests of reasoning to each
example.

Durable-goods orders
are up by 10%.

Productivity is up 3.4%.

Vendor performance is
up by 4.2%.

New orders for consumer
goods are up by 5.1%.

Grounds

The economy will grow
in the next quarter.

Claim

Probably.

Modality

Prof. X says these are
harbingers of growth.

Warrant

Prof. X is an economist
at Famous University and

author of numerous
articles in scholarly

journals. She has the
credentials of an

expert on this subject.

Backing
Other equally important

indicators have not improved.

No change in inventories/
no change in work week/
no change in layoff rate.

Backing

Prof. Y says these
indicators are not
significant until the
trend continues for

three straight months.

Rebuttal

Prof. Y is an economist
at Distinguished University

and author of several
textbooks. He, too, has

the credentials of an
expert on this subject.

Warrant

EXERC I SES 187

10

Obstacles to Clear Thinking

Clear thinking is essential to all intelligent decision making. From the moment
we begin to explore a problem until the end of the final debate on that problem,

we have to constantly be on guard against obstacles to clear thinking. The obvious
obstacles are readily detected. One type of obstacle, however, that is more subtle,
and hence more deceptive, is called a fallacy. At first glance the error, unreason-
ableness, or falseness of the fallacy is not apparent, for the statement has the appear-
ance of truth or reasonableness. Richard Whately defined a fallacy as “any unsound
mode of arguing, which appears to demand our conviction, and to be decisive of the
question in hand, when in fairness it is not.”1

Fallacies are usually easy to detect in isolation, but woven into the context of an
argument, they may go unnoticed unless we are on guard. Debate gives those who
render decisions one of the strongest protections against fallacies. Not only do they
have the opportunity to detect fallacies themselves, but there is the added safeguard
that the opposing advocates are motivated to point out fallacies in one another’s cases.

Fallacies may be used accidentally or deliberately. Some advocates intentionally
introduce fallacies into their arguments to exploit their listeners or readers and secure
an unfair decision. Contemporary examples of apparently deliberate use of fallacies
can be found in any international crisis as the hostile parties create propaganda to
sway world opinion. Much of this propaganda is prepared by persons intelligent en-
ough to recognize the fallacies they are using. But some fallacies may be introduced
into arguments unintentionally by well-meaning people. Advocates must be alert for
obstacles to clear thinking at all times and from all sources.

For convenience fallacies are classified here under various groupings and subgroup-
ings. In actual argument fallacies often are interwoven, and a fallacious argument may
be a complex of several fallacies. In exposing fallacies in our opponent’s case, we will do
little good by exclaiming, “Aha! In his last statement my opponent committed the fal-
lacies of circulus in probando and per negationem consequentiae!” Although we may
wish to identify and classify a fallacy for our own convenience, our task in the debate is
not to name the fallacy but to show those who render the decision how or why the

1. Richard Whately, Elements of Logic (Boston: James Munroe, 1848), p. 143.

188

Miniglossary

Ambiguity Arises when the meaning of a word, phrase, or passage may rea-
sonably be interpreted in two or more ways.

Appeal to ignorance Advocates maintain that something cannot be so because
they, or the audience, have never heard of it.

Appeal to tradition Support for an argument is based on customary and his-
torical support for the argument.

Arguing in a circle Occurs when one assumes as a premise for the argument
the very conclusion one intends to prove.

Bandwagon Support for an argument based on its popular support by a large
number of people.

Fallacy Any unsound mode of arguing, which appears to demand our convic-
tion, and to be decisive of the question at hand, when in fairness it is not.

Denying a valid conclusion Advocate admits or cannot refute the premises of an
opponent, yet denies the conclusion that logically follows from these premises.

Grammatical structure Reasoning based on meaning distorted by incorrect or
imprecise grammar.

Hasty generalization Argument from example in which the inference, or
movement from specific example to generalization, is made on the basis of in-
sufficient evidence, either nonrepresentative example(s) or an insufficient num-
ber of examples.

Incomplete comparison A type of grammatical fallacy in which the point of
comparison is missing or not clearly identified.

Irrelevancy An argument in which proof is carried beyond its reasonable limits,
and therefore does not pertain to the claim.

Loaded language Use of emotionally charged words in an effort to establish a
conclusion without proof.

Non sequitur A conclusion that does not follow from the premises or evidence
on which it is based.

Popular appeal An advocate tries to win support for a position by maintaining
that he or she is merely an “ordinary person” like everyone else.

Post hoc Assuming a causal relationship where none has been proved.

Pseudoargument Fallacy created (by accident or design) by distortion, confu-
sion, manipulation, or avoidance of the matters at issue or by substitution of
matters not germane to the issue.

Pseudoquestion An advocate asks an unanswerable, “loaded,” or ambiguous
question or series of questions, or asks a question based on a false assumption.

CHAPTER 10 OBSTACLES TO CLEAR TH INK ING 189

matter in question is fallacious. This task is complicated by the fact that fallacies are of-
ten field dependent—that is, they must be considered in context. As Stephen Toulmin
points out, “Most disturbingly to some people, arguments that are fallacious in one
context may prove to be quite solid in another context. So we shall not be able to iden-
tify any intrinsically fallacious forms of argument; instead we shall try to indicate why
certain kinds of argument are, in practice, fallacious in this or that kind of context.”2

One helpful way of exposing fallacies is to focus attention on the warrants (con-
sidered in Chapter 8) and see whether the expressed or implied warrant justifies the
claim made.

Some hold that there is no such thing as a fallacy; rather there is a failure to
apply the appropriate tests of evidence or reasoning or language. In this chapter the
conventional fallacies are discussed and the appropriate tests recommended. The use
of the concept of fallacies provides us with a means of double-checking our argu-
ments and those of our opponents.

I . FALLAC IES OF EV IDENCE

Theater or film advertisements sometimes provide examples of fallacious use of
evidence. One critic wrote of a Broadway musical:

Interlude represented an inept effort to make a dull story palatable by adding
music. Unfortunately one brilliantly executed dance number in the first act
was not enough to keep the show moving. Lavish costuming could not
overcome the basic fact that the female lead simply does not have an ade-
quate voice for the theater. The comedy routines showed brief flashes of
inspiration, but they could not relieve the overall pedestrian pace of Interlude.

The newspaper advertisements quoted the reviewer as saying, “Interlude … bril-
liantly executed … lavish costuming … flashes of inspiration.” We can guard
against this kind of fallacious use of evidence by asking, “Is any evidence omitted?”

Repeated assertion An argument is presented as proof for itself.

Special pleading Urging that an exception be made to an accepted line of
reasoning.

Straw argument Setting up an issue merely so it can be knocked down.

Structured response A pattern is established leading to an improper or unsup-
ported conclusion.

Verbalism The abundant use of words without conveying much meaning.

2. Stephen Toulmin, Richard Rieke, and Allan Janik, An Introduction to Reasoning
(New York: Macmillan, 1979), p. 157.

Miniglossary (Continued)

190 CHAPTER 10 OBSTACLES TO CLEAR TH INK ING

One of the most common fallacies of evidence is the use of the unsupported
assertion. Here the speaker offers no evidence to support a statement; he or she asks
us to assume that something is so merely because he or she says it is so. The high-
pressure used car salesperson may tell a customer, “This car is in perfect condition.
You’d better buy it now before someone else gets it.”The prudent buyer would not
accept this unsupported assertion but would look for evidence of the condition of
the car. We can guard against this fallacy by asking, “Is the contention an
unsupported assertion?”

The tests of evidence discussed in Chapter 7 can help us identify other falla-
cies of evidence.

I I . FALLAC IES OF REASONING

Not only must we guard against fallacies of evidence, but we must also be alert
to possible fallacies in each of the types of reasoning we considered earlier.

A. Example

A speaker who maintained that the public schools are failing to educate our chil-
dren offered as proof the following examples of their “failure”:

Last year 23 percent of the graduates of North High School who went
to Omega State University were required to take remedial English;
37 percent of the North High graduates at Omega were required to
take remedial math. I could cite dozens more examples of the failure of
our schools, but this is enough to prove that we need a statewide system
of competency testing before we grant high school diplomas.

Are you willing to accept this as an accurate picture of conditions statewide? Are
the North High students typical of all students in the state? Are the North High
students who go to Omega State typical of North High students in general? We
can quickly expose this fallacy by asking, “Are the examples given typical of the
whole?”

Another common fallacy of reasoning by example is committed by the per-
son who knows two or three motorcyclists who have criminal records and
concludes, “They’re all drug dealers.” Here one should ask, “Have sufficient

Fallacies of Evidence

■ An unsupported assertion is often presented as if it were a complete argument

■ Violation of the tests of evidence discussed in Chapter 7 reveal fallacies of
evidence

I I . FAL LAC I E S OF REASON ING 191

examples been given?” A hasty generalization based on insufficient evidence
often leads to unsound conclusions that will not be accepted by those who ren-
der the decision.

Additional questions that can help us guard against other fallacies of reason-
ing by example can be found in the Chapter 9 section “Reasoning by Example.”

B. Analogy

A Russian leader once told an American visitor: “With the death of commu-
nism, Russia is now completely democratic. We even have competing candidates
running for some offices.” The American exposed the fallacy in this analogy by
replying, “You have started toward democracy, but you still have a way to go. In
America we have at least two well-established political parties and we are ruled
by laws, not by decrees.” In this case the American applied the question, “Are
there critical differences in the factors compared?” Her answer pointed out two
essential differences between American and Russian governments.

Additional questions that will help us detect fallacies in reasoning by analogy
can be found in the Chapter 9 section “Reasoning by Analogy.”

C. Cause

Many causal factors are at work in most situations. For example, following the
disastrous 1989 oil spill in Prince William Sound, Alaska, oil prices rose dramati-
cally nationwide. Some consumer advocates were quick to charge that the price
increase was excessive. Industry experts, however, pointed out that the price in-
crease was only partially related to the costs of cleaning up the spill; OPEC had
earlier decided to decrease oil production, and new EPA regulations had just
come into effect tightening fuel-grade requirements. Was the price increase due
solely to the costs of cleaning up the oil spill, or was it caused by a combination
of factors? Fallacies of this type may be detected by asking, “Is a partial causal
relationship treated as the sole or distinguishing causal factor?”

Additional questions we may ask to expose fallacies of causal reasoning are
found in the Chapter 9 section “Causal Reasoning.”

D. Sign

The ability to use reasoning by sign effectively is an essential part of the work
of all who seek rational decisions. The physician, for example, must constantly
be on guard against fallacies in interpreting signs. In diagnosing a case, the neu-
rologist may look for the Babinski sign, a certain type of movement of the toes
after stimulus. This sign is apparently inherent in certain types of illness and,
when found in adults, is taken as an indication of the presence of disease of the
corticospinal pathway. The Rossolimo sign, a certain type of flexing of the toes
after stimulus, indicates disease of the pyramidal tract. It is a much less reliable
sign, however, because it is sometimes absent when the disease is present and it

192 CHAPTER 10 OBSTACLES TO CLEAR TH INK ING

is sometimes found in healthy individuals. All who use reasoning by sign should
be on guard against fallacies that might lead to false conclusions.

Questions that can help us detect fallacies in reasoning by sign in argumen-
tative situations are considered in the Chapter 9 section “Reasoning by Sign.”

I I I . FALLAC IES OF LANGUAGE

The fallacies of language are often interwoven with other fallacies. Some of
the more common fallacies of language that advocates should guard against are
discussed here.

A. Ambiguity

Ambiguity arises when the meaning of a word, phrase, or passage may reason-
ably be interpreted in two or more ways. For example, what does a speaker
mean when saying, “I favor the American way of doing things”? A candidate
for public office once campaigned on the slogan of “more teamwork in
government.” “Teamwork” may sound good, but what does it mean? A govern-
ment official recently testified that he had not received any “improper” gifts
from a constituent and that he had not made any “unreasonable” requests of
governmental agencies on behalf of this constituent. His opponents viewed these
same activities as “corruption” and “influence.” Such terms as feminist, family va-
lues, egalitarian, multicultural, liberal, conservative, and middle of the road have so many
different meanings to so many different people that they are often ambiguous.

B. Verbalism

Verbalism refers to the abundant use of words without conveying much mean-
ing. There is a story of a politician who, seeking to avoid taking a position on
gun control legislation, said, “The question is not a simple one. Indeed anyone
could say—and they would be more or less right—that it is complex. In the
second instance there is the First Amendment to the Constitution. I mean in
the first place there is the Second Amendment—or whatever. This is perfectly
clear until you get to the part that isn’t. About the militia that is. And I wonder

Fallacies of Reasoning

For each, the fallacy represents a violation of the tests identified for each category in
Chapter 9.

■ Example

■ Analogy

■ Cause

■ Sign

I I I . FALLAC I E S OF LANGUAGE 193

what the Founding Fathers would say about that? And why it isn’t. When I was
a boy my father took me hunting and fishing. And I was duck hunting only last
month. I think fathers should take their sons hunting unless they have daughters.
And more recently the Tenth Amendment business. And, of course, daughters
should go hunting too. And we need to look at this thing from the law and
order point of view as well also.”

C. Loaded Language

Loaded language provides many possibilities for obstacles to clear thinking.
Loaded language involves the use of emotionally charged words in an effort
to establish a conclusion without proof. In a recent political campaign one can-
didate declared, “The time has come to throw this do-nothing, corruption-
riddled administration out of office.” Obviously such an administration should
be thrown out of office, but the mere use of these labels did nothing to prove
that the administration was guilty of either of the charges.

Loaded language, or name-calling, is too often used in political campaigns.
The New York Times reported this example:

What’s in a name? When it comes to winning elections, it could be
everything. In fact, here is some choice advice for candidates about
names to call your campaign opponents and yourselves.

Call your opponent a “sick, pathetic, liberal, incompetent, tax-
spending traitor.” Reserve for yourself the label “humane, visionary,
confident, candid, hard-working reformer.”

Saying good things about yourself and bad things about your oppo-
nent may seem basic, in life as much as in politics. But now, this specific
advice on which names to use has been drawn up and a list is being dis-
tributed to Republican state legislative candidates across the country.3

A more creative example of loaded language was reported from a Florida
senatorial campaign by Time magazine:

[George] Smathers used fancy language to convey sinister meanings to
benighted rural listeners. “Are you aware that Claude Pepper is known
all over Washington as a shameless extrovert? Not only that, but this
man is reliably reported to practice nepotism with his sister-in-law, and
he has a sister who was once a thespian in wicked New York. Worst of
all, it is an established fact that Mr. Pepper before his marriage habitually
practiced celibacy.”

Pepper was defeated by 67,000 votes. “On election night people came up to
our house in cars, shouting obscenities, cheering the fact that I had been de-
feated,” Pepper recalls. “They wanted to destroy me and just about did.”4

3. New York Times, national edition, Sept. 9, 1990, p. 18.
4. Time, Apr. 25, 1983, p. 29.

194 CHAPTER 10 OBSTACLES TO CLEAR TH INK ING

D. Grammatical Structure

Grammatical structure can, and often does, alter the meaning of a sentence.
At a recent Republican convention the first draft of the party platform contained
the sentence “[Republicans] oppose any attempts to increase taxes which would
harm the recovery and reverse the trend to restoring control of the economy
to individual Americans.” A harmless bit of political rhetoric; of course everyone
would oppose harmful tax increases, yet the door was left open to unharmful
tax increases. The party’s conservatives fought “The Battle of the Comma”
and changed the sentence to read, “oppose any attempts to increase taxes,
which would harm the recovery and reverse the trend to restoring control of
the economy to individual Americans.” The sentence, as punctuated with the
comma, held all tax increases to be harmful. When the sentence was read aloud,
the presence or absence of a pause would indicate the presence or absence of a
comma.

Incomplete comparison is another grammatical fallacy—for example,
“The present foreign aid program is unquestionably more effective.” More effec-
tive than what? The advocate must guard against these hazards of grammatical
usage.

IV . FALLAC IES OF PSEUDOARGUMENTS

Pseudoarguments are fallacies created (by accident or design) by distortion,
confusion, manipulation, or avoidance of the matters at issue or by substitution
of matters not germane to the issue. Some common fallacies are considered here.

A. Offering Irrelevancy

The fallacy of irrelevancy carries an argument beyond its reasonable limits. For
example, some opponents of “right-to-work” laws argued that these laws did
not provide jobs for the unemployed. These laws were intended not to provide
jobs but merely to eliminate the requirement of union membership as a condi-
tion of employment. It would be just as reasonable to criticize the polio vaccine
because it does not prevent pneumonia.

Fallacies of Language

■ Ambiguity

■ Verbalism

■ Loaded Language

■ Grammatical Structure

IV . FALLAC I E S OF PSEUDOARGUMENTS 195

B. Arguing in a Circle

The fallacy of arguing in a circle occurs when one assumes as a premise for the
argument the very conclusion one intends to prove. For example, consider this ex-
change: “William Shakespeare is a greater writer than Danielle Steel because peo-
ple with good taste in literature prefer Shakespeare.” “How do you know who has
good taste in literature?” “Why, that’s simple; people with good taste in literature
prefer Shakespeare to Danielle Steel.” Even though Shakespeare is undoubtedly a
greater writer than Steel, this circular argument does not prove the claim.

C. Ignoring the Issue

In a debate on the proposition “Resolved: That the United States federal govern-
ment should significantly increase exploration and/or development of space be-
yond the Earth’s mesosphere,” an affirmative team proposed a particularly weak
and ineffective plan. In a thoughtful, closely reasoned refutation, the negative dem-
onstrated that the affirmative’s plan was completely unworkable. In their remaining
speeches the affirmative speakers completely ignored the issue of the workability of
their plan; instead they spent their time claiming the great advantages that would
come from their plan. By ignoring the issue, the affirmative lost this debate.

D. Baiting an Opponent

Sometimes advocates will bait their opponents by insulting them, attacking them
personally, criticizing their friends, or doing anything that will cause them to lose
their tempers. Once advocates lose their cool, they are likely to lose control of
the argument and make reckless statements that will undermine their case.
Advocates can defend themselves against this kind of baiting only by holding
their tempers during the argument.

E. Repeating an Assertion

The fallacy of repeated assertion occurs when an argument is repeated, with
the repetition treated as proof. In a debate on guaranteed annual wages, members
of the affirmative team stated repeatedly, without offering any proof, that
American working persons need a guaranteed annual wage. A negative speaker,
exposing this fallacy, pointed out that saying something three times did not make
it true. This fallacy is not always so easily brushed off, however. Adolf Hitler
developed to a fine art the technique of repeating a “big lie” so often that
many came to believe it.

F. Structuring a Response

The fallacy of structured response is often found in cross-examinations or any
other situation in which the advocate has an opportunity to ask a series of ques-
tions. The advocate first asks a series of unimportant questions, which the re-

196 CHAPTER 10 OBSTACLES TO CLEAR TH INK ING

spondent must answer in a predetermined way, until the pattern of a response
has been established. Then the critical question is asked. An old routine of insur-
ance salespersons, for example, goes something like this: “You love your spouse,
don’t you?” “You love your children, don’t you?” “You want your children to
go to college, don’t you?” “You want your family to continue to live in this
lovely house, don’t you?” “If something should happen to you, you want your
family to be provided for, don’t you?” “You would still want your children to
go to college, wouldn’t you?” “You want to provide protection for them, don’t
you?” “To be safe, don’t you feel you should sign your name on this routine
form today?” Any prospects who have been lulled into a series of “yes” responses
may find that they have signed an application for insurance without fully realiz-
ing the commitment they have undertaken.

The structured response was used effectively by Senator Edward Kennedy at
the 1988 Democratic Convention, when after each recitation of supposed
Republican shortcomings he asked, “Where was George?” (The Republican
candidate, Vice President George Bush, had stated that he was not present
when certain controversial decisions were made.) The partisan audience quickly
picked up the theme and chanted “Where was George?” along with Kennedy as
he continued the list.

G. Special Pleading

The fallacy of special pleading occurs when advocates accept a line of reason-
ing and its conclusions but urge a special exception for their case. Examples of
special pleading are sometimes found in Congress. In the early 1990s, for in-
stance, there was tremendous pressure on Congress to produce a balanced bud-
get. Virtually all members of Congress favored a balanced budget—but not, of
course, at the expense of cutting from the budget any items of interest to their
constituents.

H. Substituting the Person for the Argument

This fallacy involves attempting to have an argument accepted or rejected not
because of any merit or defect intrinsic to the argument but because of the char-
acter of the person advancing the argument. For example, some people said that
compulsory wage and price controls should be rejected because Socialists favored
them. Conversely it may be argued that because someone is good in some re-
spect, his or her arguments on some other matter must also be good. To counter
the prosecution’s claim that his or her client shot a business rival, the defense
attorney in a murder trial might try to present the client as, for example, a kindly
man who helps old ladies across busy streets, who is good to his wife and his
children, who gives generously to charities, and who sings in the church choir.
Traditionally the country rallies behind the president at the time of an interna-
tional crisis, the theme being, “We must support the president during this crisis.”
Thus Roosevelt during World War II, Kennedy at the time of the Cuban missile
crisis, and Bush during Operation Desert Storm enjoyed great initial support for

I V . FALLAC I E S OF PSEUDOARGUMENTS 197

policies that later came under criticism. President George W. Bush relied on such
support when he began his presidential reelection campaign in 2004 with spot
advertisements reminding voters of the ongoing war on terrorism by presenting
images of the twin towers of the World Trade Center.

Note that an argument about a person is legitimate when the character of
the person is intrinsic to the matter at issue. Evidence that John Doe was a child
molester would be legitimate if the issue were his employment as a teacher.
Evidence that Jane Roe was a convicted embezzler would be germane if the
issue were her employment as an accountant. These examples emphasize the
point made at the beginning of this chapter that fallacies are often field depen-
dent. Doe’s sexual activities or Roe’s criminal record are critical, legitimate
evidence in the context considered here; they would be irrelevant and thus falla-
cious in many other contexts.

I. Substituting Bombast for Argument

When no evidence or reasoning is available, advocates may sometimes attempt to
support their argument by sheer noise and histrionics. In a debate on the mass
media proposition, for example, a novice debater inserted in her affirmative case
the impromptu claim that the federal government had a moral obligation to
mandate a massive increase in the number of hours of closed-captioned programs
that television stations provided for the hearing-impaired. The next negative
speaker, in cross-examination, asked her to define moral obligation. Caught in
her error, she replied with more hope than confidence, “My partner will define
the term in the second affirmative.” The second affirmative speaker, now on the
spot, frantically searched his evidence files but was unable to find a single scrap of
evidence defining moral obligation or any notion of lines of argument that he
could use to support his colleague’s claim. There may have been some arguments
to support this assertion, but they were not available at that moment. In desper-
ation he decided to bluff his way by bombast. In a voice seemingly choked with
emotion, he said, “The negative has asked us to define ‘moral obligation.’” Eyes
flashing with apparent righteous indignation, he glared at his opponents: “We all
know what ‘moral obligation’ is!” Pounding the lectern with his fist, he cried,
“A ‘moral obligation’ is a ‘moral obligation’!” The negative, cowed by these his-
trionics, never dared mention the subject again. Had the next negative speaker,
in sharp contrast to the bombast of the affirmative, calmly and thoughtfully
pointed out the absurdity of the affirmative’s definition, he might well have
punctured the balloon the affirmative speaker had used so effectively to conceal
his lack of an adequate answer to a reasonable question.

J. Denying a Valid Conclusion

The fallacy of denying a valid conclusion occurs when an advocate admits or
cannot refute the premises of an opponent yet denies the conclusion that logi-
cally follows from these premises. For example, in a debate on federal aid for
higher education, one negative team admitted that more money was needed

198 CHAPTER 10 OBSTACLES TO CLEAR TH INK ING

for education and that the money must come from either the federal govern-
ment or state and local governments. Furthermore the negative was unable to
refute the affirmative’s argument that many state and local governments could
not increase their aid to education. The logical conclusion from the admitted
and unrefuted premises was that the federal government was the only source of
the needed money, but the negative attempted to deny this valid conclusion.
The negative team’s error was twofold. They admitted too much and failed
to advance arguments they could have used. Other negative teams successfully
argued that state and local governments could increase their aid to education
and that the dangers of federal control outweighed the benefits of federal funds.

K. Using Popular Appeal

The fallacy of popular appeal occurs when an advocate tries to win support
for a position by maintaining that he or she is merely an “ordinary person” like
everyone else. This approach was popular with rural politicians at the turn of the
nineteenth century and is still common today. During the 1988 presidential cam-
paign Michael Dukakis liked to contrast his “son of immigrants” background
with the “preppy” image of Vice President George Bush by proclaiming,
“My friends, there is only one country on the face of the earth where this son
of immigrants could aspire to be the president of the United States, and that’s the
United States.” As the governor of Massachusetts, the son of a millionaire physi-
cian, and a Harvard Law School graduate himself, Dukakis was, of course, not
exactly a typical son of immigrants. And one might be forgiven for asking where
else but the United States could one reasonably aspire to be president of the
United States?

Another aspect of the same fallacy is the bandwagon technique—arguing
that something should be done because “everybody” is doing it. In many politi-
cal campaigns both candidates will proclaim their confidence that they will
win by an overwhelming majority. They hope by this method to induce many
undecided voters to vote for them simply because they are going to win anyway.
Only one brand of cigarettes or soap or any other type of product can be the
most popular, yet note the number of companies that claim their product is the
most popular. They hope their product will be bought because “everyone” is
buying it.

L. Offering a “Straw Argument”

The fallacy of the straw argument occurs when advocates set up an issue
merely so they can knock it down. Sometimes they attack a minor argument
of their opponents and claim that they have refuted the whole case. Or they
might refute an argument their opponents did not advance and claim that they
have thus refuted their opponents’ position.

An example of this fallacy occurred in a debate on the proposition “Resolved:
That the federal government should implement a program which guarantees
employment opportunities for all United States citizens in the labor force.”

I V . FALLAC I E S OF PSEUDOARGUMENTS 199

Many affirmative plans were vulnerable to attack on the grounds that the plan to
regulate businesses would be burdensome and would negatively affect those busi-
nesses. One affirmative team prepared for such an argument by carefully designing
its plan to include tax credits to decrease the burden on businesses. A negative team,
meeting this affirmative, failed to note the tax credits in the affirmative plan and ran
its own prepared argument briefs attacking the plan on the basis of the increased
cost of regulations. This was an attack on a “straw argument,”which the affirmative
quickly pointed out and the judge duly noted.

M. Appealing to Ignorance

The fallacy of the appeal to ignorance occurs when advocates maintain that
something cannot be so because they, or the audience, have never heard of it.
Uninformed persons, for example, at one time declared the telephone to be an
impractical gadget because “Everyone knows you can’t talk over wires.” Another
example of the appeal to ignorance occurred in a debate on guaranteed employ-
ment opportunities. The concept of “cyclical fluctuations” was important in
many of these debates. One freshman debater, who had not yet taken his
first economics course, had never heard of the term when he met it in an
early-season debate. Faced with an unknown concept, he stoutly maintained,
“Well I never heard of, ah, uh, those, err, fluctuations, and I certainly don’t
think they influence our economy.” The appeal to ignorance did not work in
this instance—the judge had heard of cyclical fluctuations.

Unfortunately the appeal to ignorance is sometimes successful with an unin-
formed audience. The defense against this fallacy is to provide the audience with
the knowledge necessary to understand the argument. But this is not always easy.
Before the moon landings, it would have been almost impossible to refute the
argument “Of course, you can’t get to the moon, that’s science fiction” before a
popular audience without giving a lengthy technical explanation. In fact the ex-
planation would have probably had to be so lengthy and technical that it could
not be presented within the available time.

N. Asking Pseudoquestions

The fallacy of the pseudoquestion occurs when an advocate asks an unanswer-
able, “loaded,” or ambiguous question; or a question based on a false assumption;
or so many questions that an opponent cannot possibly answer them adequately
within the available time. An example of this type of question is, “Have you
stopped cheating on examinations?”

Another example of this type of fallacy occurred when a second negative
speaker posed a series of 11 pseudoquestions about the plan. If the first affirma-
tive rebuttalist had attempted to answer them, she would never have had the
time to get to the “case-side” arguments and probably would have lost the de-
bate. Rather than trying to answer the questions individually, she grouped them:
“The first seven questions have to do with funding; please group them and note
that our funding plank clearly provides.… The next four questions have to do

200 CHAPTER 10 OBSTACLES TO CLEAR TH INK ING

with enforcement; please consider these together and note that our enforcement
plank provides for.…” In this way she was able to dispose of the 11 questions
quickly and effectively and thus meet her responsibilities for defending the plan
and the case.

O. Appealing to Tradition

The fallacy of the appeal to tradition occurs when the advocate maintains that
we should follow a certain policy because we have “always” done things that
way. Thus a negative speaker, in a debate on a proposition on comprehensive
medical care for all citizens argued against the affirmative’s plan by saying it was
unnecessary because physicians and hospitals had always provided free medical
care for the indigent. The fact that something has been a long-standing tradition
does not prove its merit. As a famous senator once pointed out, murder and lar-
ceny have been practiced in all nations in all ages, but this does not make either
murder or larceny meritorious.

P. Posing a Non Sequitur

Thus far we have avoided the Latin names of fallacies, but the non sequitur—
which is simply a conclusion that does not follow from the premises or evidence
on which it is based—is best known by its Latin designation. In the medical care
debates, some affirmatives cited evidence showing that many people could not
afford medical care and then argued that the government should provide free
medical care for all citizens. In other debates some negatives argued that the af-
firmative plan would be administered by a government agency and so would be
inefficient. Bureaucracy does have a bad reputation—but it does not follow that
all government agencies are inefficient.

Q. Arguing Post Hoc

This title is shorthand for the longer Latin phrase post hoc ergo propter hoc, meaning
“after the fact, therefore because of the fact.” The fallacy of post hoc lies in
assuming a causal relationship where none has been proved. American history
provides one of the best known illustrations of this fallacy. Every American pres-
ident elected at a 20-year interval since 1840 died in office (Harrison, Lincoln,
Garfield, McKinley, Harding, Roosevelt, and Kennedy) until Ronald Reagan
broke the morbid chain of coincidence. A remarkable coincidence, surely, but
their election in a particular year was hardly the cause of their death.

Obviously there are many fallacies, and the possibility of their being intro-
duced into arguments is almost unlimited. As advocates, we must constantly be
on guard against these obstacles to clear thinking, not only in statements of
others but in our own statements as well.

I V . FALLAC I E S OF PSEUDOARGUMENTS 201

EXERC ISES

1. Find the full text of a recent speech by a public figure. Find the speech on-
line and listen to it as you follow along with the text. You may also wish to
compare this with excerpts of the speech printed in the newspapers or
newsmagazines. Do you find a fallacy of omitted evidence? Remember,
there is a big difference between an accurate condensation and the fallacy of
omitted evidence.

2. Analyze some newspapers and newsmagazines published within the last
month. Locate five fallacies in the editorial or news sections of these publi-
cations, and locate five fallacies in the advertisements.

3. Some of the following statements contain one or more fallacies. List the
fallacies you discover in these statements.

a. The Championship Tally and Sharmin Kennels use Wags Dog Food
exclusively. Get Wags Dog Food for your dog today!

b. Canada has nationalized its health care. The same system would work
well in the United States.

c. Gun control laws are bad; that’s how Hitler came into power in
Germany.

d. Q: What will be the cost of this plan during its first five years of oper-
ation? A: Our country owes a debt of gratitude to the farmer. The

Fallacies of Pseudoarguments

■ Offering irrelevancy

■ Arguing in a circle

■ Ignoring the issue

■ Baiting an opponent

■ Repeating an assertion

■ Structuring a response

■ Special pleading

■ Substituting the person for the argument

■ Substituting bombast for argument

■ Denying a valid conclusion

■ Using popular appeal

■ Offering a “straw argument”

■ Appealing to ignorance

■ Asking pseudoquestions

■ Appealing to tradition

■ Posing a non sequitur

■ Arguing post hoc

202 CHAPTER 10 OBSTACLES TO CLEAR TH INK ING

farmer represents the American way of life. Farmers are good people.
They live close to the soil. They have not come under the influence of
Socialist union bosses or Eastern intellectuals.

e. Why is it that the Democratic party always leads this country into war
and the Republican party always leads us into depression?

4. Create or find an example of each type of fallacy identified in the chapter.

EXERC I SES 203

11

Requirements of the Case

When Zenia and Alex began to prepare for the upcoming debate season, one of
their primary jobs was to develop their case, defined as the operational strat-

egy drafted by the advocates on one side of the proposition for the purpose of coor-
dinating their reasoning and evidence and presenting their position with maximum
effectiveness. Their first task is to develop their affirmative case area, providing posi-
tive support for the proposition. The proposition not only provided the parameters
within which they could select and develop a case but also offered many case oppor-
tunities. After analyzing and exploring the controversy offered by the proposition,
they narrowed their focus to an affirmative case area. From the available options
the affirmative has to select the one most likely to overcome the negative’s opposi-
tion and to win favor with those who render the decision. They knew they would
debate both sides of the proposition, because when they debated on the negative side
of the proposition, they might debate any number of possible affirmative cases. Thus
they also had to develop negative strategies.

When several advocates on one side of a proposition seek to coordinate their
efforts in securing a decision, the drafting of a case becomes a team or group func-
tion. Most debates conducted in nonacademic parliamentary debate situations, most
major courtroom debates, and most academic debates are team functions. If the ad-
vocates on a given side of a proposition fail to coordinate their efforts and to agree
on a case, they reduce their effectiveness and leave themselves open to attack by
their opposition, who will be quick to point out inconsistencies in their position.
Even in a huge undertaking like a national political campaign, which involves liter-
ally thousands of advocates on each side, an effort is made to provide a highly spe-
cialized form of case in the statement of the party platform. The party leaders hope
that members of their party will subscribe to this platform, or case, and use it as the
basis for their campaign speeches. In practice, of course, there are numerous devia-
tions by campaign speakers, and, if these deviations are serious enough, they may
affect the final outcome of the campaign.

The two debaters in an intercollegiate tem debate—like a block of senators
in Congress or a battery of lawyers before the Supreme Court or the party spokes-
persons in a presidential campaign—will draft their case by carefully considering the

204

various requirements of the case. Even the single Lincoln–Douglas debater will care-
fully consider the demands of preparing the case.

I . REQUIREMENT TO PRESENT

A PR IMA FACIE CASE

The first requirement of any affirmative, whether debating a value or policy
proposition, is that it must present a prima facie case—one that in and of itself
provides good and sufficient reason for adopting the proposition. In order to
overcome the presumption opposing the proposition, the affirmative must fulfill
their burden of proof by presenting such a case. As a starting point a prima facie
case must provide effective issue statements to answer each of the stock issue
questions. (See the section “Discovering the Issues” in Chapter 4.) The affirma-
tive’s case on a value proposition must address definitive issues and designative
issues. On a policy proposition the affirmative case includes harm, inherency,
and solvency issues. Moreover the case must be both structurally and qualita-
tively strong enough to be logically self-sufficient. It must convince a reasonable
and prudent person, and it must stand on its own merits until or unless it is
refuted.

A. Presumption

Before a debate ever starts, the judge (as a thinking person) assumes some things.
Presumption describes these assumptions. Presumption is therefore the psycho-
logical predisposition of the judge or audience. Generally, judges of policy de-
bate begin with the assumption that things are ok and should not be changed
unless some advocate can convince them otherwise. Remember that a policy

Miniglossary

Brief A set of preprepared answers to anticipated arguments of the
opposition.

Case The operational strategy drafted by the advocates on one side of the
proposition for the purpose of coordinating their reasoning and evidence and
presenting their position with maximum effectiveness.

Presumption The psychological predisposition of the judge or a predisposition
favoring a given side to a dispute.

Prima facie case A case that in and of itself provides good and sufficient rea-
son for adopting the proposition. It must provide effective issue statements to
answer each of the stock issue questions.

I . REQU IREMENT TO PRESENT A PR IMA FAC IE CASE 205

resolution calls for a change. Presumption for keeping things the way they are
(“the way things are” is also referred to as the status quo) exists because we tend
to believe in the adage, “If it ain’t broke, don’t fix it!” Further, change can be
costly and risky. You don’t make a major change in your life if you do not rec-
ognize the need for that change, in part because it involves a risk of the un-
known to make that change.

Another way to think of presumption in a debate is to recognize the natural
skepticism of the debate judge as a thinking person. Because we are skeptical, if a
person makes an assertion (for example, the statement advocating change that is
the resolution), we question that assertion and accept it as valid only when it has
been proven. This describes the assumption of the debate judge that “he or she
who asserts must prove,” or as someone from Missouri would say, “Show me!”

Finally, presumption may be thought of as “a predisposition favoring a given
side to a dispute.” Thus, in a typical, traditional debate about a policy resolution,
there is a predisposition favoring the negative (opposing the affirmative). Because
the affirmative must advocate a major policy change, the negative is ahead before
the debate ever starts.

Because presumption favors one side or the other (usually the negative), a
debate cannot end in a tie: Presumption will tilt the balance in favor of one of
the sides in the debate.

B. Burden of Proof

Affirmatives, then, not only have to defeat the negative team; they first have to
overcome presumption. Just as the prosecution in a criminal trial must prove the
defendant “guilty beyond a reasonable doubt,” the affirmative must prove it is a
good idea to change the status quo (the ways things are) and adopt a radical
change. In order to overcome presumption, they must meet their burden of proof.
The burden of proof requires the affirmative to prove convincingly with evi-
dence, analysis, and reasoning that there is sufficient justification to alter the
status quo and adopt the policy change advocated by the resolution. (Recall
that there is a burden of proof for any argument forwarded within the debate.)
The affirmative meets their burden of proof by establishing a prima facie case for
the resolution. Prima facie means “at first look,” thus a prima facie case is one
that is convincing when the judge first sees it, even before the negative team
argues against it. It is logically whole, and leaves all obvious questions answered.
If the affirmative fails to present a prima facie case, they do not meet their bur-
den of proof or overcome the substantial presumption against the resolution.

C. Prima Facie Case

A prima facie case is one that is persuasive, on its face, to a reasonable judge. In
order to be persuasive, this prime facie case should present arguments consisting of
evidence and reasoning in support of the proposition. In any debate, lots of ar-
guments will be presented. These arguments, to be persuasive, must be offered in
support of the stock issues. Issues are places where arguments converge.

206 CHAPTER 11 REQU IREMENTS OF THE CASE

This requirement is unique to the affirmative. Although Lincoln–Douglas
debaters often refer to the “negative case,” in team policy debate, the term case is
the vernacular for the affirmative’s prima facie case. We will consider additional
requirements of the case: (1) those that apply to value propositions, (2) those that
apply to policy propositions, and (3) those common to both value and policy
propositions.

Remember that some value propositions are quasi-policy propositions and
that, although we may sometimes debate facts, values, or policies by themselves,
we will often find it necessary to consider all of them together. (See the Chapter 3
section “Propositions of Value.”) Thus it is important to know the requirements
that apply to both value and policy propositions.

I I . GENERAL CASE REQUIREMENTS

A. Requirements Imposed by the Characteristics

of Decision Renderers

Because advocates naturally want to win the decision, they must carefully con-
sider the person or persons who will render the decision and adapt their case
accordingly. The objective is not only to develop a case that is intellectually
satisfying; it is to develop a case convincing enough to those who render the
decision that they will vote for it. For instance, in debating the mass media prop-
osition, the affirmative would do well to develop different cases for use before
audiences consisting of PTA members, television station managers, and super-
market executives. If the decision is to be rendered by a critic judge or panel
of judges, the debaters should adapt their case to these key individuals. In most
intercollegiate debates a single judge scrupulously seeks to render the decision
solely on the basis of which team did the better debating. However, as we will
see in Chapter 17, judges often do have a specific judging philosophy or pre-
ferred decision-making paradigm; experienced debaters find out about these pre-
ferences and adapt to them. For example, Judge A might be an issues judge,
Judge B might prefer the policymaker paradigm, Judge C might be an evaluator
of argument, while Judge D might like counterplans.

The debater should be aware that in applied debates the judge or judges are
often influenced by the reactions of the nonvoting audience. In messages to
Congress, for example, the president may deliberately use the audience to influ-
ence those who render the decision. Supposedly these messages are addressed to
the Congress, which will render a decision on the message by voting for or
against the legislation the president proposes. In fact, however, the president fre-
quently tries to go over the heads of Congress and to present a case to the people
in the hope that they will pressure Congress to vote as the president wishes.
Presidents Franklin D. Roosevelt and Ronald Reagan in particular raised the
technique of going over the heads of the audience to an art form and skillfully
applied great pressure on Congress. We know that legislators frequently are
influenced by letters, phone calls, and e-mail from home and that juries are not

I I . G ENERAL CASE REQU IREMENTS 207

impervious to the reactions of spectators in the courtroom. Sometimes a speaker
will have the even more complex task of simultaneously addressing two quite
different audiences. For example, in the 1980 Mariel boat lift Fidel Castro
allowed 125,000 Cubans, many of them criminals, to flee to the United States.
In response, Attorney General Janet Reno sought to send strong messages to two
distinct audiences. On the domestic front, her announcement of a partial block-
ade sought to demonstrate to Florida that the administration was on top of a
potentially explosive situation. On the diplomatic front, her announcement
aimed to warn Castro not even to try to engineer a Mariel II.1

Most frequently, as students or citizens, we will try to influence a single in-
dividual or a small group of individuals. In these cases we should try to learn as
much as possible about the key individual/group and adapt our case accordingly.
Although the key individual/group will be the focal point of our presentation,
the desirability of securing a favorable response from the nonvoting audience
should not be overlooked, because this response may influence the person who
renders the decision. In a certain large corporation, for example, the purchasing
manager had the sole authority to determine the make of automobile that would
be purchased for the salespeople. After ordering a fleet of B cars, he confided to a
friend, “A cars are really better, but the salespeople wanted B. There wasn’t a
great deal of difference between the two, so I let the salespeople have the one
they wanted.” Apparently the advocates for B cars did the better job of influenc-
ing the nonvoting audience.

B. Requirements Imposed by the Occasion

Argument takes place not in a vacuum but in a specific context of time and place
and with a certain relationship to events that precede and follow the argumenta-
tive speech or writing.

In intercollegiate debate, tournament situations call for certain social ameni-
ties, gracious references to the opposing team, a courteous exchange with the
judge, and a certain air of poised informality. The final round of a national tour-
nament requires a gracious reference to the host college and the opposing team
and a judicious mixture of formality and wit. An international debate requires
well-chosen references to international relationships and to the visitors’ nation
and customs.

The necessity of adapting to the occasion applies to all advocates. Speakers
on the highest governmental level face this same requirement. A dramatic exam-
ple of the occasion’s influencing the debate may be seen in America’s entry into
World War II and in the beginning of Operation Desert Storm. In 1941, when
President Roosevelt asked Congress for a declaration of war, he gave a brief
speech dealing only with the events of the previous day. His proposal became
law within an hour after he finished speaking, and there was only one dissenting
vote. In 1991, when President Bush sought congressional approval for the use of
military force against Iraq, Congress debated for three days, during which time

1. New York Times, Aug. 13, 1994, p. 6.

208 CHAPTER 11 REQU IREMENTS OF THE CASE

Bush vigorously lobbied for his proposal. When Congress finally gave its
approval, there were a number of dissenting votes. The difference in the ap-
proaches used by the two presidents showed an awareness of the different
situations involved—a sneak attack at Pearl Harbor in 1941 versus allowance
for more time for the United Nations embargo to take effect in 1991. The ad-
vocate, whether a college student or a president, should be aware of the occasion
and adjust to it.

C. Requirements of Clarity and Relevancy

A debate case obviously has to be clear, interesting, relevant, and succinct,
because time is always limited in a debate. In intercollegiate debates strict time
limitations are imposed. In other debates factors such as limitations of radio or
television time, a preestablished time of adjournment, and practical considera-
tions like audience attention span and interest level limit the time available to
the advocates. Well-prepared affirmatives, therefore, always have at their disposal
more material than they can possibly use in the time available. From the materi-
als available to them, the advocates utilize the items that are clearest, most inter-
esting, and most relevant to their purpose. Debaters speaking on the proposition
“Resolved: That law enforcement agencies in the United States should be given
greater freedom in the investigation and prosecution of crime” before a
Massachusetts audience would certainly have wanted to include references to
the widespread criminal activity exposed by a Massachusetts crime commission
at the very time this proposition was debated.

Well-prepared debaters will have several items of evidence available to sup-
port each issue of their case. Many of these items may have approximately equal
value in fulfilling the logical requirements of the position. Debaters should select
those that will make their presentation most clear and interesting to the specific
audience and most relevant to their overall purpose. A good rule for advocates is
to be sure that everything included in their case is specifically relevant to their
purpose and to exclude ruthlessly anything else. We should note that the social
amenities of the debate and certain other factors of persuasion may not be rele-
vant to the logical proof of the case. But they are relevant to the debater’s pur-
pose, which is to secure a favorable decision.

The sequence in which the issues and materials of the case are presented is
extremely important. Occasionally debaters may want to arrange materials so as
to achieve maximum effect, even if this means a violation of logical organization.

D. Requirements Imposed by the Probable Case

of the Opposition

The advocates’ task is not to overcome all possible opposition to their case; it is
to overcome the specific case presented by their opponents within the context of
a given debate. To do this, debaters must try to anticipate the position their op-
ponents will take. The advocates can gain a real understanding of the problem
only when they have thoroughly analyzed both sides of the proposition.

I I . G ENERAL CASE REQU IREMENTS 209

Effective advocates must consider the most likely arguments against their posi-
tions and map out strategic approaches to avoid those arguments, preempt
them, or establish positions from which they can later generate answers to their
opponents’ arguments.

Salespersons, lawyers, generals, diplomats, and others devote a considerable
portion of their time to estimating the probable moves of their opponents and to
planning their own actions so as to anticipate and defeat the opposition.
Advocates should carefully think through the probable moves of their opponents
and be prepared to meet them. Many teachers of argumentation, from classical
times to the present, have encouraged students to debate on both sides of the
proposition selected for academic debate. Most contemporary intercollegiate de-
bate tournaments are structured to provide students with just such an opportu-
nity. This procedure gives participants a chance to acquire knowledge of both
sides of the proposition and of the requirements of both affirmative and negative
cases. Few teachers of argumentation are interested in training propagandists for
or against a given proposition. Rather, they are interested in using the proposi-
tion as an educational tool by which they can teach the theory and practice of
argumentation. A student would not, of course, be asked to publicly advocate a
position contrary to his or her convictions, and such a problem rarely arises in
academic debating. National academic debate propositions usually deal with mat-
ters on which the average student has an open mind. After a number of debates
on both sides of the proposition, the student is better able to formulate a judg-
ment based on an intelligent analysis of the problem.

E. Requirements of Consistency

If the two advocates in an academic debate allow themselves to present contra-
dictory or inconsistent arguments, the result is almost certain to be defeated. The
same consideration applies outside academic debate. During the energy crisis,
when gasoline prices were soaring, oil company executives had to coordinate
their position carefully when speaking in public. Before their stockholders there
was a temptation to point with pride to the profits they had made. That is, after
all, what corporate executives are supposed to do—and increased profits are an
excellent justification for increased executive salaries and bonuses. At the same
time other executives were testifying before congressional committees and vari-
ous regulatory commissions. Here there was a temptation to minimize their prof-
its and to emphasize how poorly the oil companies had done in comparison to
other industries. If their statements revealed inconsistencies, they could expect
unfavorable action from at least one audience.

F. Requirements of Flexibility During the Debate

As advocates, although we make the best possible estimate of the opposition case,
we should remember that we can only estimate the position our opponent might
take; we can never be sure. If we set up our case too rigidly, we may find our-
selves unable to adapt to the case actually presented by our opponent, and

210 CHAPTER 11 REQU IREMENTS OF THE CASE

we may be seriously handicapped by the inflexibility of our own position. We
would do well to follow the example of Winston Churchill, one of the most
skilled parliamentarians of the twentieth century. Churchill carefully estimated
the probable course of debate in Parliament and often appeared with seven or
eight different, carefully prepared speeches. Once he learned the precise position
his opponents had taken, he would select the most appropriate speech. Of course
this is exactly what today’s skilled debaters do.

Negative advocates, for example, develop a variety of briefs against possible
affirmative positions. Once the affirmative has committed itself to a specific posi-
tion, the negative then selects the appropriate preplanned briefs, adapts them
to the affirmative arguments, and launches the attack. Their file may be titled
“answers/to” the various possible arguments of the opposition.

The advocate’s case should be sufficiently flexible to allow for adaptation
during the debate itself. If several advocates join together to build a case, they
should decide in advance what position they will take if the opposition presents
a given course of argument, and they should be able to make a smooth transition
to a different and previously prepared position. In academic debate such adapta-
tion typically occurs in the affirmative case at the start of the second affirmative
speech. At this point, as at many others during the debate, there is a high
premium on flexibility. Although the attacks may be anticipated, their exact
form cannot be known until the first negative presents them. Then the second
affirmative needs to move swiftly, smoothly, and consistently to refute the attacks
made by the negative and must extend the issues introduced by his or her
colleague. Effective advocates carefully estimate the probable case of their oppo-
nents and prepare to meet that case. They also consider carefully every possible
position their opponents may take and thoroughly prepare both their defense
and their attack for each of these positions. There is an answer for almost every
argument that can be introduced into the typical debate dealing with
probabilities.

In a debate the clash usually does not end with our advancing a line of ar-
gument and our opponent’s meeting that argument with an answer. We should
assume that our opponent is well prepared and has counterargument ready for
each of the major contentions of the debate. Therefore, we must prepare an an-
swer not only for each of the probable arguments of our opponent but also for
each counterargument that this opponent is likely to advance in support of his or
her original contentions. In this way we can prepare our arguments in depth.
Not only will we be ready to meet our opponent on the first level of argu-
ment—the initial clash of argument and counterargument—we will also have
additional evidence and arguments at our disposal that we can use to reinforce
our initial position through however many exchanges are necessary to sustain our
position. This preparation is reflected in the debate card file, which should con-
tain the evidence and argument we plan to use initially, as well as supplementary
materials we hold in reserve in case we need to draw on them.

I I . G ENERAL CASE REQU IREMENTS 211

EXERC ISES

1. Consider the value proposition “Resolved: That violence is a justified re-
sponse to political oppression.”

a. What are the likely definitive issues?
b. What are the likely criteria for the values?
c. Do the facts correspond to the definition?
d. What is the application of the values?

2. Consider the value applications of the proposition in Exercise 1.

a. What value applications is the affirmative most likely to claim? Are they
significant quantitatively? Qualitatively?

b. What value objections is the negative most likely to advance? Are they
significant quantitatively? Qualitatively?

c. Are the value objections significant on balance when contrasted with
the value applications?

3. In the quasi-policy proposition “Resolved: That throughout the United
States more severe punishment for individuals convicted of violent crime
would be desirable,” what additional issues must be considered?

4. Consider the requirement to prove inherency in a debate on the current
CEDA/NDT intercollegiate proposition.

a. Are there inherent needs in the status quo for adopting the proposition?
b. Are there structural barriers that prevent the status quo from solving the

problem?
c. Are there structural gaps that prevent the status quo from solving the

problem?
d. Are there attitudes that prevent the status quo from solving the

problem?
e. Can the affirmative successfully argue existential inherency?

5. Consider the requirement for proving significance in a debate on the current
CEDA/NDT intercollegiate proposition.

a. If the affirmative claims there is a need to change the status quo, is this
need significant quantitatively? Qualitatively?

b. Is the plan a significant change quantitatively in the status quo?
Qualitatively?

c. Are the advantages significant quantitatively? Qualitatively?
d. Are the advantages on balance significant when contrasted with the

likely disadvantages that a negative will claim?
e. Are the disadvantages significant quantitatively? Qualitatively?
f. Are the disadvantages significant on balance when contrasted with the

likely advantages that an affirmative will claim?

6. Consider a plan currently being debated in Congress, in your state legisla-
ture, or by the governing body of your college. Apply the questions on in-

212 CHAPTER 11 REQU IREMENTS OF THE CASE

herency listed in Exercise 4. Apply the questions on significance listed in
Exercise 5.

7. What are the requirements that might be inherent in the attitudes, interests,
and intellectual capabilities of each of the following if they were asked to
judge a debate on the value proposition identified in Exercise 1? On the
current CEDA/NDT proposition?

a. A labor union official
b. The president of a local chamber of commerce
c. The president of a local chapter of the National Organization for

Women
d. A fundamentalist preacher
e. An imam
f. A rabbi
g. A lawyer for the American Civil Liberties Union
h. The members of a local parent–teacher association
i. The members of a local Rotary Club
j. The students at a high school assembly program
k. A professor of argumentation
l. A member of Congress

EXERC I SES 213

12

Building the Affirmative Case

In this chapter on the affirmative case and in the following chapter on the negative
case, we will begin with value propositions and conclude by considering policy

propositions. You will notice that, in this chapter and the next, more space is de-
voted to policy debate than to value debate. The reason is simple: Most team topic
debaters participate in policy debate. Also debating policies requires advocates to ad-
dress issues of fact and value in addition to fundamental policy questions.

Team topic policy debate as now exemplified by debate at the National Debate
Tournament, has been around since 1920 (the first National Debate Tournament
was in 1947.) CEDA did not begin using value propositions until 1975 and adopted
only policy topics beginning in spring 1995. Since the 1996-1997 academic year
CEDA and NDT have shared the same yearlong policy topic. Not surprisingly,
given policy debate’s 55-year lead, more research and writing have been done in
the policy area. Lincoln–Douglas debaters sometimes use policy or quasi-policy to-
pics, and parliamentary debaters also use a variety of types of topics, including policy
ones.

The CEDA national proposition “Resolved: That United States military inter-
vention to foster democratic government is appropriate in a post cold war world” is
an excellent example of the blurring of the value-policy distinction. This quasi-policy
proposition prompted most affirmative teams to use policy paradigms and in many
cases to offer plans. Plans, as we will see, are a hallmark of policy debate. This is a
clear example of debaters broadening their horizons and reaching out to previously
untapped sources of argumentation theory.

Knowledgeable negative teams meeting such cases wisely responded by also
turning to policy debate theory and offered disadvantages—which, as we will learn,
are another hallmark of policy debate—as well as counterplans to the affirmative’s
case. One observer of CEDA debate in the early 1990s notes: “At those tournaments
meeting the characterization of the national circuit virtually every round will feature
an affirmative defending more or less specific policies … while the negative articu-

214

lates equally specific [disadvantages].”1 We can enrich our knowledge of argumenta-
tion and debate if we draw on both value and policy paradigms and apply them as

Miniglossary

Advantages The benefits or gains that the affirmative claims will result from
adopting its plan, which must be shown to outweigh the disadvantages.

Application In debating a proposition of value case; the measure of effect in
accepting the value, or concrete implication of the value.

Attitudinal inherency Suggests that attitudes prevent solution of the identified
problem within the status quo.

Comparative advantage case Situation in which the affirmative accepts the
goals of the status quo and argues that its plan is a better way of attaining
these goals and that its plan will produce greater advantages than the status
quo.

Criteria The standard on the basis of which a decision is to be made. A major
issue in value debate; sometimes used in policy debate.

Harm Refers to the evils or important problems existing in the status quo and
requiring remedy.

Intrinsic A factor is intrinsic if it is embedded within the essential nature of a
thing or is an inherent characteristic or consequence of the thing.

Impact A substantial measure of importance.

Plan The affirmative’s method of solving the problems claimed in the justifica-
tion as needs or harms. It must produce the advantages claimed by the
affirmative.

Qualitative significance The compelling nature of a harm as diminished quality
of life or denial of some important value.

Quantitative significance Numerical, observable, and concrete measure of the
harm

Solvency The ability of a plan to work and to reduce the harm identified by
the affirmative.

Structural inherency Demonstrates that the harm is permanently built into the
status quo; consists of law, court decisions that have the force of law, and socie-
tal structures.

Turnaround argument Converting a negative’s disadvantage into an affirma-
tive advantage. In common usage any statement that one turns against the
originator.

1. Ken Broda-Bahm, “Community Concepts of Argumentative Legitimacy: Challenging
Norms in National Circuit CEDA Debate,” Forensic of Pi Kappa Delta, vol. 79, no. 3
(spring 1994), p. 30.

CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE 215

appropriate in our debates. In the real world of applied debate as well, we do not
have the luxury of saying, “I do only value debate” or “I do only policy debate.”
As value debate tended to incorporate policy argumentation in the early 1990s, cur-
rent policy debate practice relies heavily on critical and philosophical considerations
of value.

In applied debate, we must be prepared to debate both value and policy or more
likely to debate propositions in which both are interwoven. An understanding of
both types of debate empowers us to play an effective role in the complex world
of applied debate, where arbitrary distinctions between value and policy are not usu-
ally made.

We cannot intelligently and effectively debate the great issues of domestic or
foreign policy without considering both value and policy. Nor can we use critical
thinking to arrive at an individual decision (see Chapter 1) without considering
both value and policy. Outside academic debate, of course, all of us will have occa-
sion to debate both value and policy propositions as we apply the process of critical
thinking to the problems of reasoned decision making.

I . OBJECT IVES OF THE AFF IRMAT IVE CASE

Both value and policy debate are usually in the area of probability, not certainty,
and time limitations—not only in academic debate but in informal debate as well—
do not make it possible to introduce all the relevant evidence and arguments. The
affirmative, therefore, is not required to establish its case as a matter of certainty.
Such a degree of cogency is rarely attainable in life. Instead the affirmative has to
establish a prima facie case that provides the highest possible degree of probability,
giving those who render the decision good reasons to accept the resolution. For
example, in debating the proposition “Resolved: That the American judicial sys-
tem has overemphasized freedom of the press,” the affirmative does not have to
prove its position absolutely; it merely has to establish sufficient good reasons to
justify the judges’ accepting its position. In the same way, in debating the proposi-
tion “Resolved: That the United States should reduce substantially its military
commitments to NATOmember states,” the affirmative is not required to establish
its position as a certainty; it merely has to provide sufficient good reasons to justify
the judges’ accepting its position.

I I . PROPOS IT ION OF VALUE AFF IRMAT IVE CASES

As we saw in Chapter 3, in a debate on a proposition of value, the affirmative
maintains that a certain belief, value, or fact is justified and that it conforms to
the definition or criteria appropriate to evaluate the matter at hand. In develop-
ing the affirmative case on a proposition of value, the advocate needs to present a
prima facie case, made up of argumentation in support of the stock issues.

216 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

A. Requirement to Provide a Satisfactory Definition

As we saw in Chapter 4, advocacy of a proposition of value requires a reasonable
definition of terms. In debating value propositions, definition is a stock issue es-
sential to proving a prima facie case and is considered in that context here.
Definition, however, involves more than providing definitions of the terms in
the resolution. Definition provides the affirmative’s interpretation of the meaning
of the propositional statement.

In debating the proposition “Resolved: That federal government censorship
is justified to defend the national interest of the United States,” it was essential to
define censorship. The Persian Gulf War (Operation Desert Storm) provided an
interesting variety of definitions. American correspondents, for the most part,
voluntarily cooperated with the U.S. government’s requests not to report certain
matters. British correspondents were prohibited from mentioning anything their
government did not want mentioned, and this ban was enforced by harsh penal-
ties. Other coalition governments had even more stringent control over their media.
Clearly there is a vast difference between these interpretations of censorship.

In debating the proposition “Resolved: That individual rights of privacy are
more important than any other constitutional right,” it was clearly necessary to
define rights of privacy. Actually there is no explicitly identified constitutional right
to privacy, yet in many cases the courts act as if there were. What is the best
definition in these circumstances? For many years the sex life of a political figure
was considered to be a private matter. Times change, however, and President
Clinton’s sexual activities were extensively reported in the media before and dur-
ing the impeachment proceedings. Almost everyone is in favor of privacy. Yet
we recognize that the public interest requires some exceptions. What exceptions
can you justify as part of your definition?

B. Requirement to Provide a Satisfactory Criterion

In debates on value propositions, the affirmative must provide a reasonable crite-
rion for each of the value terms in the proposition and for the primary value
defended. Criteria offer a measure of the values and a method of comparing
competing values. The negative must also carefully consider the criterion offered

Stock Issues: Proposition of Value

1. Definitive issues

a. What are the definitions of the key terms?

b. What are the criteria for the values?

2. Designative issues

a. Do the facts correspond to the definitions?

b. What are the applications of the values?

I I . PROPOS I T ION OF VALUE AFF IRMAT IVE CASES 217

by the affirmative and be ready either to offer a better criterion or to take advan-
tage of any error of the affirmative.

In debating the proposition “Resolved: That American television has sacri-
ficed quality for entertainment,” it is essential for the affirmative to provide care-
fully considered criteria for the value term quality. How would one measure this
term? If the criteria are properly chosen, they create a sound basis for the affir-
mative’s case and greatly increase the affirmative’s chances of winning the debate.
But if the criteria are not well chosen, they open up opportunities for the nega-
tive to defeat the affirmative by providing better criteria or to turn the criteria
against the affirmative by providing value objections.

C. Requirement to Provide Application

Here the affirmative must address the question “What is the application of this
value?” Application is the measure of effect in accepting the value, or concrete
implication of the value. If the value set out in the proposition is accepted, what
will happen? In debating the proposition “Resolved: That increased restrictions
on the civilian possession of handguns in the United States would be justified,”
the affirmative had to be prepared to demonstrate that increased restrictions
would indeed be justified—that they would, for example, reduce crime.
Reducing crime is a highly desirable value application. But would increased re-
strictions on handguns actually contribute to this goal? The negative would cer-
tainly argue that restrictions would have little impact on crime—most crimes
don’t involve guns (for example, white-collar crimes), and criminals could always
get guns if they wanted them. The negative would no doubt also argue that, on
balance, other values were more important than reducing crime—for instance,
the constitutional right to bear arms. The affirmative in value debates has to de-
velop and defend its application issue in a way very similar to the development
and defense of the advantage issue in policy debate, in that both must establish a
compelling impact. As in policy debates, the impact may be qualitative and thus
philosophically based. Application of the value should be demonstrated as having
a significant impact through qualitative and/or quantitative means.

D. Requirement to Prove the Intrinsic

In value debates the advocates must sometimes prove that certain factors are in-
trinsic to various elements of the case or to the relationship between certain
elements of the case. A factor is intrinsic if it is embedded within the essential
nature of a thing or is an inherent characteristic or consequence of the thing.
In debating the “right to privacy” proposition considered previously, debaters
often had to establish just what was intrinsic, or essential, to the right to privacy
and why that was more important than other constitutional rights. In debating
the censorship proposition also considered previously, debaters tried to establish
that certain factors intrinsic to censorship were critical to the defense of the na-
tional interests of the United States.

218 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

E. Requirements of Significance

As in policy debate, the advocates in value debate have to prove that the essen-
tials of their case are significant. The values they advocate must be proved to be
significant values, and the application of those values must be significant. In the
gun control example, reducing crime would certainly seem to be a significant
application, but how much would crime be reduced? Enough to offset the nega-
tive’s claim of lost constitutional rights? Thus, as in policy debate, significance is
often established by weighing the application on balance against the value objec-
tions. Significance is also an important issue in policy debate and will be consid-
ered in more detail later in the chapter.

F. Putting the Case Together

Typically the debate case is the product of several debaters working together.
Once the outline of the case is satisfactory, the next step is to prepare a manu-
script of the first affirmative speech. The final draft of the manuscript should be
the product of extensive rewriting and editing and should reflect the maximum
skill of the advocate (or advocates, if the manuscript is a group effort) in speech
composition. It must be so written that, when the speech is presented, the advo-
cate can achieve maximum effectiveness in delivery. (You may find it helpful to
review Chapters 15 and 16 when building and presenting an affirmative or neg-
ative case.)

Once the manuscript for the affirmative speech is completed, the advocates
have to prepare briefs—short speech segments—that they will use to refute nega-
tive attacks and to extend affirmative arguments. Because these briefs must
be adapted to the specific negative case met, they cannot simply be read from
a manuscript; rather, they have to serve as carefully planned outlines for an
extemporaneous presentation. Successful debaters also will be able to produce
well-executed extensions. Extensions consist of new evidence and analysis to
carry forward arguments introduced earlier; they are not simply repetitions of
previously introduced evidence and argument.

I I I . PROPOS IT ION OF POL ICY

AFF IRMAT IVE CASES

As we saw in Chapter 3, in a debate on a proposition of policy, the affirmative
maintains that a certain policy or course of action should be adopted. In devel-
oping the affirmative case on a proposition of policy, the advocate is responsible
for presenting a prima facie case.

The prima facie case is made up of a number of issues just as issues are made
up of a number of arguments. In deciding whether or not to adopt a new policy,
any reasonable person is likely to ask three questions:

I I I . PROPOS I T ION OF POL ICY AFF IRMAT IVE CASES 219

1. Do I perceive a need for a change? Is there some harm or evil in the world
that needs to be eliminated?

2. Is this problem likely to go away by itself or does some action really need to
be taken? Is it inherent to the world as it is?

3. If this policy is adopted, will it really help? Will it solve the problem and not
cause too many new problems?

These three questions make up the stock issues of policy debate. In order to
establish a prima facie case for a policy resolution, an affirmative team must pro-
vide convincing arguments that answer each of these questions in the affirmative.
In debate, these questions or issues are referred to as harm, inherency, and sol-
vency. The affirmative must address all three in order for debate to begin and
most of the clash in the debate will revolve around them.

A. Requirement to Prove the Harm

The first stock issue is harm. If there is no harm in the world, there is no reason
to change things. Harm may be absence of a greater good (for example, things
are OK now, but they could be a whole lot better) or a real, observable, existing
evil. Existence of harm helps establish the need for change. To be persuasive, the
harm identified by the affirmative should be significant, compelling, and widespread.
It is important to remember that harm alone does not warrant an affirmative bal-
lot, but without harm, there is no justification for a resolution change.

Significance asks the question, “How much harm is there?” Advocates strive
to demonstrate quantitative significance, a numerical, observable, and concrete
measure of the harm. This may be established by observing a numerical mea-
sure of the harm: by identifying the number of people affected negatively by
the harm and/or by measuring the statistical probability of risk (how likely is it
that the harm will actually occur?). Although big numbers are certainly impres-
sive and serve an important persuasive function, it must be remembered that sta-
tistics can prove that a harm is significant without providing a head count. We
do not know exactly how many homeless people there are in the United States
or how many individuals have contacted AIDS, but there is little doubt that
these are both significant problems. Affirmatives are wise to provide some realis-
tic estimates of the extent of the harm and present evidence that such estimates
are likely to be understated.

Harm must above all be compelling. As with all arguments, the key to a com-
pelling harm is impact. If a reasonable person can be aware of the harm and ask,
“so what?” the harm is probably not very compelling. The problem of male pat-
tern baldness is quantitatively significant, but not compelling to all bald men.
Baldness may not be thought to substantially reduce an individual’s quality of
life or violate any important human value (except perhaps vanity). In order to
establish a compelling harm, the affirmative must establish a qualitative harm,
one that points to diminished quality of life or denial of some important value.

Qualitative significance is important by definition and significant by im-
plication. The United States Supreme Court establishes policy based on the

220 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

denial of a single individual’s rights because important values are at stake, that is,
qualitative harm is established. Quantitative significance, on the other hand,
is not compelling if it is not tied to a qualitative harm. That thousands of people
are dying of AIDS warrants action not just because of the numbers of people
affected, but more importantly because we place a great value on human life and
avoidance of suffering. It is generally accepted that human life is valuable and
thus death is a per se harm, and that avoidance of pain is valuable, and thus
suffering is harmful. That a condition is harmful should not be taken for
granted. The degree of harm must be examined with utmost scrutiny.
Economic harm, for example, is not persuasive unless it is shown to diminish
the quality of life for a number of individuals in a substantial way or lead to an
increased risk of death. Qualitative harm establishes the impact of the harm and
to have impact is to be compelling.

Finally, it is generally accepted that a harm should be demonstrated to be
widespread. This depends somewhat on the nature of the resolution. Most policy
resolutions call for national or international action. If a problem is local or re-
gional, national or international action may not be called for. It is up to the ad-
vocates of change to prove the widespread and pervasive nature of the harm.

Although advocates are usually in a stronger position if they can provide
both quantitative and qualitative needs, and indicate the widespread nature of
the harms, it is not always possible to do this. In debating the proposition
“Resolved: That the federal government should significantly strengthen the reg-
ulation of mass media communication in the United States,” some affirmatives
called for greater governmental control of the mass media’s reporting of criminal
trials on the grounds that sometimes mass media coverage led to unfair trials.
Debaters using this case found that they could document few instances in which
media coverage had influenced juries. But they argued that the Sixth
Amendment right to an impartial jury was qualitatively so important that this
right should be protected even if it was violated in only one out of thousands of
trials.

B. Requirement to Prove the Inherency

Inherency may be thought of as a propensity for future harm. Once it has been
established that there is a harm that needs to be corrected, a decision maker con-
siders alternatives. If the problem is likely to go away without a major overhaul
of the status quo, then substantial change is unwarranted. Inherency looks to the
causes of a problem. Unfortunately, causes are seldom simple. Most problems
have many interrelated causes, some of them unidentifiable. If the causes of a
problem are relatively permanent fixtures within the status quo and a major re-
form on the level of resolutional change is need to alter them or overcome them,
then inherency is established. Inherency is tricky, however, as systems are in a
constant state of change. Description of the status quo, then, must predict the
direction of change and indicate that the problems identified in the harm are
not likely to disappear without resolutional action. Thus inherency asks, “Will
the problem go away by itself, or do we need to do something major about it?”

I I I . PROPOS I T ION OF POL ICY AFF IRMAT IVE CASES 221

The strongest form of inherency is structural inherency. Structural inher-
ency demonstrates that the harm is permanently built into the status quo and that
major revisions of the status quo are needed to in order to eliminate the harm.
Structural inherency consists of law, court decisions that have the force of law,
and societal structures. Prison construction is inherently difficult because it re-
quires public approval and public funding by law. Public funded abortions may
be banned because the Supreme Court allows the states to do so; the American
flag can be burned as symbolic speech because the Court has so ruled. Marijuana
smokers go to jail because there are law against illicit drug use and possession. In
some states, labor unions have created closed shops through legal and social
structures. If the affirmative can prove that laws, court decisions, or societal struc-
tures prevent the solution of its harm, then it has demonstrated structural
inherency.

Inherency may also be based on the attitudes of people who have authority
that affects decisions bearing on the harm. Attitudinal inherency suggests that
attitudes prevent solution of the identified problem within the status quo. Racist
and sexist attitudes in our society work to prevent equal rights and opportunities
for women and minorities. Fear of crime prevents extensive use of prison work-
release and furlough programs; ironically, even the construction of new penal
institutions is feared because few communities welcome such facilities. It is useful
to examine the core motives behind such attitudes. For instance, problems with
drug distribution and crime are generally tied to profit or power. Once the core
motive behind the harmful action is revealed, the attitudes can be clearly
examined.

It is sometimes argued that because a harm exists and there is no sign of it
going away, it is inherent. This analysis, referred to as existential inherency, is usu-
ally based on inadequate research. If it is true that the problem will not easily go
away, then it is probable that there is a reason. This reason is either a structural or
attitudinal barrier to solving the problem within the status quo. Existential inher-
ency is “pseudo” inherency. It is a way of copping out and saying, “We know
there is a harm, we just don’t know why.” If you cannot identify the reasons
behind the harm, you cannot hope to solve that harm. In order to be prima
facie, the affirmative must present either a structural or attitudinal barrier to solv-
ing the harm within the status quo. When it has done so, it has met the burden
of inherency.

In the example involving mass media reporting of jury trials, affirmative ad-
vocates had an easy time establishing structural inherency. The First Amendment
provides a formidable barrier to any government regulation of the press. The
affirmative’s plan could be put into effect only by amending the Constitution
and giving the federal government powers specifically denied it by the First
Amendment.

In this same case the affirmative was often able to prove attitudinal inherency as
well. It argued that sensationalism increased newspaper circulation and increased
TV ratings. For this reason, it maintained, newspapers and television stations were
predisposed to seek out and present lurid and often unproven or inadmissible (in
court) news that might prejudice jurors.

222 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

C. Requirement to Prove the Solvency

Once the affirmative has established that there is a significant, compelling, and
widespread harm and that the harm is not likely to go away without some radical
change in the present system, it must provide a plan of action for solving that
harm. This plan must meet the burden of solvency: It must solve the harm better
than the status quo does. It is not expected that the affirmative will eliminate the
harm, only that it can demonstrate a comparative advantage. In other words,
the plan compared to the status quo is a superior system; it is comparatively ad-
vantageous. In order to do this, the affirmative must address the issue of solvency
by proving that its plan would work, that it would solve the problem better than
the status quo would, and that it would avoid side effects that would be worse
than the harm itself.

The first requirement of solvency is workability. The affirmative is allowed
to employ fiat in assuming implementation of its plan. Fiat is not magic; it only
allows the affirmative to assume for the sake of argument that if its plan were
shown to be desirable, it would be adopted through a normal legal procedure.
Debate thus centers on whether or not it would be adopted. If debaters had to
prove that their plan would be adopted, they would have to spend all their time
arguing about the political feasibility of getting votes for the plan. This would
prevent the policy analysis that is the core of the debate. Thus, fiat assumes hy-
pothetical implementation, but not workability. The affirmative must prove that
its plan could eliminate or overcome the structural and attitudinal barriers iden-
tified in inherency and that it could reasonably be expected to work in the real
world. It may not invent magical technologies or create funding out of thin air,
nor may the affirmative assume that it has demonstrated a feasible plan. Only
then has it met the burden of workability.

The plan is the focal point of a policy debate, providing the connecting link
between the needs and the advantages. The plan must solve the problems
claimed in the justification as needs or harms, and it must produce the advantages
claimed by the affirmative. The affirmative’s plan has to be developed in suffi-
cient detail to demonstrate that it can meet the alleged needs and that it can
produce the claimed advantages. But it must be simple enough to be presented
and defended within the time limits of academic debate.

Even though the plan should be tailored to fit the resolution and the specific
case of the affirmative, it should be a reasonable policy with real-world advocates.
In searching for plan ideas, debaters should look to experts who have produced
relevant public statements, literature, and, in some cases, studies, to support the ef-
ficacy of plan adoption.

Beginning debaters should master a basic format; advanced advocates can
make reasonable variations in this basic format that they feel are desirable and
defensible. The major parts of a plan are, in common usage, designated as planks.
The following inset shows the basic plan format.

The essential components of the plan, or plan planks, should be “topical.” It
is considered an illegitimate strategy to insert “extratopical” plan planks. These
are parts of the plan from which advantages may be claimed but that are not

I I I . PROPOS I T ION OF POL ICY AFF IRMAT IVE CASES 223

Basic Plan Format

PLANK 1—AGENCY

In this plank the affirmative specifies who will be responsible for administering its
plan. This may include identifying who will enact the plan and/or who will do the
work of the plan. Does the affirmative require an existing agency of the federal
government to administer its plan? Does it create a new agency? Here’s where the
affirmative must provide the essential details of the agency that will put its plan into
effect.

PLANK 2—MANDATES

In most debates this is the essence of the plan. In this plank the affirmative specifies
the mandates given to the agency that administers the plan. The affirmative must
specify exactly what it requires the agency to do. If new legislation is needed to carry
out the affirmative’s plan, this plank is the place to provide for it.

PLANK 3—ENFORCEMENT

In this plank the affirmative specifies how the plan will be enforced. In the need and
inherency issues, the affirmative has provided many reasons people will resist its plan.
Now it must provide a means of making people behave the way it wants them to.
The affirmative may find it necessary to provide fines, prison terms, or other forms of
coercion or incentives to make people act in the way necessary for its plan to work.
In some circumstances the affirmative may be able to demonstrate that under the
new conditions created by its plan people will act in the desired way because it is
now in their self-interest to do so. Most often enforcement will be through “normal
means,” meaning it is not specified by the plan.

PLANK 4—FUNDING AND STAFF ING

In this plank the affirmative specifies how it will get the funds and staff to permit the
agency to carry out its mandates. Some cases on the proposition “Resolved: That the
United States federal government should significantly increase exploration and/or
development of space beyond the earth’s mesosphere” required billions of dollars in
increased taxes. By contrast, some cases on the “regulation of mass media communi-
cation” proposition required only a nominal increase in staff and funding to allow an
existing agency to carry out the mandates. Again, these actions usually occur through
“normal means.”

PLANK 5—ADDENDUM

In this concluding plank the affirmative adds such further provisions as may be nec-
essary to complete the implementation of its plan. For example, it might provide for
the repeal of any conflicting legislation, indicate the intent of the plan, and provide
other details that could help make the plan comprehensive and readily
understandable.

224 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

essential to the policy action embedded within the resolution. For example, in
debating the employment opportunities proposition, most affirmative cases nec-
essarily caused an increase in income for the people who gained employment.
This argument opened the way for the negative to run a “grain-fed beef” disad-
vantage. The argument indicated that with increased income people had a pro-
pensity to consume more grain-fed beef; and grain-fed beef, the negative argued,
caused an increase in cardiovascular disease, thus killing off the very people the af-
firmative wanted to help. (This generic disadvantage applied to many affirmative
plans. It was sometimes called the “meatballs” disadvantage; later all big-impact
generic disadvantages were termed “meatballs.”) Some affirmatives, anticipating
this attack, stated that their plan would be partly financed by a tax on grain-fed
beef. This tactic either discouraged the negative from running the disadvantage
or allowed the affirmative to answer it by claiming that the increased cost of the
now-taxed grain-fed beef would hold consumption of it to present levels, thus
incurring no new disadvantage. Such a plan plank would likely be considered
extratopical, and thus an unfair strategy. The affirmative action may only imple-
ment or enable the policy action essential to the resolution.

The affirmative is not required to demonstrate that its plan will be adopted,
but it does have to demonstrate that its plan, if adopted, would be workable. As
we saw in the Chapter 4 section “The Meaning of Should and the Convention of
Fiat,” the affirmative may fiat the enactment of its plan over the inherency it
identifies. It may not, however, fiat the workability of its plan. If the plan calls
for an increase in personal income taxes and a reduction in property taxes, it does
not make sense for the negative to raise the workability issue; the status quo has
effective means of enforcing tax collections. In some cases, however, workability
may become an all-important issue. In debates on comprehensive medical care
for all citizens, one affirmative plan called for annual physical examinations of all
citizens. The affirmative sought to evade its responsibility by claiming that this
provision of its plan would be “enforced by all necessary means.” The negative
established that millions of citizens—through fear, ignorance, or apathy—would
not volunteer for the physical examinations and argued that the affirmative must
provide an effective enforcement mechanism or lose its claimed advantage. The
inexperienced affirmative debater, in a moment of excess, responded that this
provision of the plan would be enforced by “drawing and quartering.” The
next negative speaker argued that the method of enforcement provided by the
affirmative—drawing and quartering—was not only counterproductive to health
but so repugnant to contemporary standards of law enforcement that it consti-
tuted grounds for rejecting the proposition. The judge agreed; drawing and
quartering may have been accepted practice in the Middle Ages, but it was an
unacceptable and unworkable plan provision for contemporary America.

Fiat assumes that the plan is adopted through “normal means”—typically the
usual policymaking procedure of the relevant decision-making body, most often
the U.S. federal government. Occasionally teams may have to debate just what
constitutes normal means for a given situation. However, affirmatives may not fiat
past the implications of the decision-making process. For example, they may not
fiat that there would not be political costs of plan implementation (although they

I I I . PROPOS I T ION OF POL ICY AFF IRMAT IVE CASES 225

may be able to turn to their plan advocates to prove that there would not be
such costs).

Affirmatives also may not fiat unreasonable provisions for their plan. For ex-
ample, in a debate on consumer protection, the affirmatives may not fiat that
their administrative body will be headed by Ralph Nader; in a debate on crime
control, they may not fiat that the members of their administrative body will be
incorruptible;2 if they designate a congressional committee to investigate the
CIA, they may not fiat that all of the committee members will be liberal
Democrats. In short, the affirmative plan is subject to normal political processes,
and its members are subject to normal human frailties. Thus the affirmative may
not appoint Gandalf the White and Harry Potter to its administrative body and
stipulate that magic will be enacted to overcome attitudinal inherency and any
other problems that prevent the status quo from functioning perfectly.

In addition, the plan need only provide sufficient information as to the
workings of the policy as advocated. In debating the proposition “Resolved:
That the federal government should annually grant a specific percentage of its
income tax revenue to the state governments,” the affirmative was not obliged
to specify how much money would be given to each state. But it was obliged to
present a policy by means of which such amounts could be determined.

The second requirement of solvency is that the plan solve the harm to a
greater extent than the status quo. This component is known as the “plan meet
need” or “plan meet advantage.” The affirmative, to meet its prime facie bur-
dens, must guarantee some advantage, and if possible, provide some measure of
probable success. It should be able to indicate how much of the harm the plan
can reasonably be expected to eliminate.

In building the plan, the advocate should keep solvency in mind. In the re-
search process it is a good idea to begin with the solvency advocates—those ex-
perts who support the particular policy. It is important to provide the appropriate
agency to administer the plan. In debates on the development of outer space, for
example, some affirmatives chose to have their plan administered by NASA, be-
cause NASA had the expertise to work in space. These affirmatives were pre-
pared to defend NASA as the best agency to solve the problem.

The mandates should be carefully drafted to achieve the desired objective. In
debates on the “guaranteed employment opportunities” proposition, the affirma-
tive could not say, “The government will increase employment by 3 percent.”
Instead it had to specifically indicate what the government must do to achieve a
3 percent increase in employment. Some affirmatives mandated a reduction of
the standard work week under the Fair Labor Standards Act and found that
they had to spell out their mandate in great detail to demonstrate that the plan
would solve the problem.

2. Of course, one may attempt to provide for desirable qualities in appointees. The mayor
of Cleveland once appointed a special committee of clergy—promptly dubbed “The God
Squad” by the media—to investigate crime. The mayor’s supporters hailed the appoint-
ments on the ground that clergy would be incorruptible; his opponents scoffed that clergy
led sheltered lives and did not know enough about crime to investigate it.

226 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

The enforcement plank has to provide incentives or coercive measures to
make people behave in the desired way, and it must be realistic and supported
by expert advocacy. The enactment of legislation to increase the drinking age to
21 provides an interesting example of plan building to provide for enforcement.
The minimum drinking age is determined on a state-by-state basis. The propo-
nents of the 21-year-old minimum recognized that it would take years of lobby-
ing to get all 50 states to enact the legislation they desired, so they chose to lobby
the federal government. They succeeded in getting the federal government to
enact legislation requiring the states to raise the minimum drinking age to 21
or lose a substantial percentage of federal highway construction funds. This mix-
ture of coercion and incentive provided the enforcement necessary to make the
states pass the desired legislation. The proponents of the legislation felt that the
states were doing a satisfactory job of enforcing drinking laws; what they wanted
to change was the age at which the laws were enforced.

Funding and staffing must be balanced. That is, they must be sufficient to
achieve the affirmative’s objectives, yet not so great that they can easily be turned
into disadvantages. In debates on the “development of space” proposition, many
affirmatives found it necessary to provide for multibillion-dollar tax increases to
fund their program and multibillion-dollar tax incentives to encourage private
corporations’ participation in their program. In these cases they had to be ready
to prove that these vast sums could be raised. The age-21 drinking law, of
course, required no funding plank; to enforce states’ compliance, the federal gov-
ernment merely threatened not to distribute funds already appropriated. The ad-
dendum plank has to supply any provisions needed to make the plan operate
effectively. Sometimes an affirmative plan is against existing laws or constitutional
provisions. Remember, as we saw in Chapter 4, constitutionality is never an issue
in academic debate. However, the plan must take appropriate action to make its
provisions legal. People who wanted to lower the voting age to 18 clearly were
proposing an unconstitutional action. The solution came in the form of the
Twenty-sixth Amendment. Thus, if the affirmative’s plan is unconstitutional, il-
legal, or extralegal (not regulated by existing law), the addendum plank should
include the necessary provisions to legalize its proposal, consistent with normal
means. If the negative can successfully argue that the plan is either illegal or so
unclear that lengthy court battles will result, the affirmative will lose solvency.

Solvency must be unique to the plan. In developing this portion of the case,
the affirmative must demonstrate that only this plan can solve the problem in the
most advantageous way. If the needs can be solved by some means other than
the plan, there is little reason to adopt the plan. In debates on the mass media
proposition, some affirmatives built cases claiming that violence on television was
harmful and called for a plan whereby the federal government would regulate
television to ban violence. Some negatives meeting this case claimed that
the National Association of Broadcasters (NAB) (a voluntary agency) could solve
the problem without federal intervention. The affirmative responded by arguing
that not all television stations belonged to the NAB and that not all NAB mem-
bers followed all provisions of the NAB code. Thus the affirmative claimed that

I I I . PROPOS I T ION OF POL ICY AFF IRMAT IVE CASES 227

only its plan could guarantee full solvency of the needs by mandating that all
television stations adhere to its regulations governing violence on television.

Ideally, the affirmative is able to rely on expert solvency advocates, real-
world supporters of the affirmative plan. The affirmative is on far safer ground
if it can refer to these experts who have designed the proposal and published
their advocacy of it as opposed to being creative and designing its own plan. In
many cases, the plan may also have been implemented in other areas or smaller
jurisdictions as a pilot project or other policy, providing empirical evidence of its
desirability.

Finally, the advocates must be prepared to compare the benefits of their pro-
posal to any possible negative consequences or disadvantages. Any change has
costs. The affirmative need not point these out, but it must be prepared to an-
swer the negative’s arguments that the cost of the plan is greater than its benefits.
This third component of solvency is not a prima facie issue, as it need not be
discussed until the negative raises the question of disadvantages.

D. Requirement to Prove the Advantages

The advantage portion of the affirmative case must be developed in sufficient
detail to demonstrate that the plan meets the need and corrects the deficiencies
and weaknesses that the affirmative has found in the status quo. Advantage re-
fers to the benefits or gains that the affirmative claims will result from adopting
its plan, which must be shown to outweigh the disadvantages. The affirmative
also must be careful to link the advantages to the plan and demonstrate that the
advantages are caused by the plan, are unique to the plan, and cannot be ob-
tained by other factors outside the scope of the plan.

The advantage(s) should have a clearly identified impact or a substantial
measure of importance so that they can be weighed positively against disadvan-
tages. In fact, all arguments should be measured by their impact, both strategi-
cally in terms of their importance vis-à-vis all other arguments in the debate, and
with regard to measurement of importance. The impact of an affirmative case is
the importance and measured value of its advantages.

The advantages should be integrated with the needs. In a debate on the
“guaranteed employment opportunities” proposition, if an affirmative argues that
millions are unemployed and that these unemployed people suffer from poor
health, have high rates of suicide, and commit many crimes, the affirmative must
prove as its first advantage that it will provide employment opportunities for mil-
lions, that their health will improve, and that suicides and crime will be reduced as a
result. The affirmative is most compelling if it is able to prove that increased em-
ployment, improved health, and reduction in suicide are a direct result of the plan
action, and that the same benefits are not available through other programs.

Every policy action has costs. The affirmative’s plan will almost invariably
create some significant problems. Thus, it is in the negative’s interest to discover
and present the strongest possible set of disadvantages it can find and to prove
that these disadvantages are inherent in the plan. The affirmative must, of course,
be prepared to refute or minimize these disadvantages. Realistically, however,

228 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

some disadvantages cannot be refuted. The affirmative must be able to prove a
net gain; that is, it must prove that the advantages outweigh the disadvantages.

An everyday example of the need to prove that the advantages outweigh the
disadvantages involves contact lenses. If you or some of your friends wear them,
you are aware of a disadvantage—there is the risk of losing them. But those who
wear contact lenses have decided that this disadvantage is outweighed by the ad-
vantages of convenience and appearance. They have chosen on balance to opt for
contact lenses. The idea of balancing advantages against disadvantages is impor-
tant to the debater. The affirmative seeks to show that on balance the advantages
outweigh the disadvantages; the negative seeks to show that the disadvantages
outweigh the advantages.

In debating the “guaranteed employment opportunities” proposition, some
negatives argued that employment causes more health problems than unemploy-
ment does. They cited the number of injuries caused by industrial accidents and
the number of illnesses caused by working with hazardous materials, and they
claimed that on balance the affirmatives’ plan caused more ill health than unem-
ployment did. Affirmatives meeting this disadvantage often responded that they
were providing employment opportunities for the unemployed, not forcing
them to take jobs. Thus, they argued, on balance it is better for a person to
have the opportunity for a job and to have the freedom to choose whether to
accept the potential hazards of the job.

Another method of demonstrating that the advantages outweigh the disad-
vantages is risk analysis. This involves estimating the probability (likelihood) of
occurrence of some negatively evaluated state of affairs. The impact of the nega-
tively evaluated state of affairs also has to be determined. We are all familiar with
the evidence showing that wearing seat belts saves lives. Death certainly is a high
impact disadvantage to not wearing a seat belt. However, the evidence also
shows that millions of drivers and passengers have decided that the likelihood
of being involved in an accident in which a seat belt might save their lives is
remote, so they don’t wear seat belts.

In debating the “guaranteed employment opportunities” proposition, some
affirmatives presented a plan that mandated a cutback on imported oil and the
conversion of all possible industries to fossil fuel. (They argued that the high
cost of imported oil caused unemployment and that the development of domes-
tic fossil fuel would increase employment. Development of domestic fossil fuel
production would necessarily rely on growth of the labor-intensive coal industry.
Coal emissions, however, have an even greater impact on the environment than
do oil emissions.) In response some negatives developed the disadvantage that the
affirmative’s plan would melt the polar ice caps by increasing coal emissions into
the upper atmosphere and cause flooding of all the world’s coastal cities, which,
in turn, would cause trillions of dollars of damage. Certainly the negative had
high impact—trillions of dollars of damage is an awesome disadvantage. Some
affirmatives meeting this disadvantage, however, were able to demonstrate that
these events had a very low likelihood of occurring. Melting of the polar ice
caps would require a quantum increase of coal-based fossil fuel emissions on a
worldwide scale, whereas the affirmative proposed only that the United States

I I I . PROPOS I T ION OF POL ICY AFF IRMAT IVE CASES 229

increase its use of fossil fuel. Because the negative was usually unable to establish
any threshold—the point at which burning a million more tons of coal would
actually melt the polar ice caps—the affirmative was usually able to demonstrate
that the likelihood of the disadvantages occurring was remote and thus that the
advantage outweighed the disadvantage.

A particularly effective way for an affirmative to answer a disadvantage argu-
ment against its plan is the turnaround. In common usage a turnaround argu-
ment is any statement that one turns against the originator. In debate usage the
term is usually applied to the affirmative’s turning around a negative’s disadvantage
and converting it into an advantage or to the negative’s turning around an affirma-
tive’s advantage and converting it into a disadvantage. Thus both teams in a debate
must seek to develop their arguments so as to avoid turnarounds of their own posi-
tion. At the same time they must be alert for opportunities to provide turnarounds
for their opponent’s arguments. (We will consider the negative’s use of turnarounds
in Chapter 13.) Turnaround arguments may be “link turns” based on the links to
the negative disadvantage arguments (that is, the plan not only does not cause the
disadvantage, it actually prevents it!) or “impact turns” based on the impacts (the
consequence of the disadvantage is not really a bad thing; in fact, it is a very good
thing). Of course, the affirmative should be careful to avoid making both sorts of
“turn” arguments at the same time, or it may fall into the trap of a “double turn” (if
it argues that its plan better avoids the disadvantage impact, and that the disadvan-
tage impact is actually good, it is offering a reason why the plan is bad).

In debates on the guaranteed employment proposition, some affirmatives
claimed as an advantage that their plan would “raise millions out of poverty.”
Some negatives meeting this case countered with the disadvantage that the affir-
mative plan would “increase cardiovascular disease” (arguing that with increased
income people would drink more alcoholic beverages, which would lead to
more cardiovascular disease). Some affirmatives meeting this disadvantage were
able to turn around the argument and claim the additional advantage of “im-
proved health” (arguing that a moderate increase in consumption of alcohol ac-
tually reduced the risk of cardiovascular disease—the negative had merely shown
that more people would drink alcohol, not that anyone would drink to excess).

The disadvantages just cited were used frequently by negative constructive
speakers. But did they represent a hard-nosed assessment of the real world, or
were they merely strategic ploys of little merit? Such arguments are made in
real-world policy debates, and all of the evidence comes from reputable sources.
The “real world” is a mixture of insightful and farfetched arguments, and the
advocate must be prepared to respond to both. Only careful risk analysis will
allow us to assess the merits of the argument and to demonstrate to those who
render the decision whether the grounds, and the supporting arguments or inter-
mediate conclusions, constitute good reasons for accepting the conclusion.

A familiar example of a turnaround is the pre-law student who considered
taking an accounting course as an undergraduate because she felt she would need
knowledge of accounting in law school. A friend advised her, “Don’t take ac-
counting now—it will take too much time from your other courses.” The pre-
law student decided that this argument was a turnaround. She chose to take the

230 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

accounting course as an undergraduate on the grounds that she could better af-
ford the time it would take as an undergraduate than as a law student.

E. Requirement to Defend Topicality

Topicality is sometimes mistaken for a prima facie issue. It is not. Topicality is
certainly a critical issue, often the single most important issue in the debate, but it
is considered independently of the stock issues. Topicality is an a priori issue. This
means it must be decided first. After the debate, the judge first considers topical-
ity. If the plan is topical, the judge will then evaluate the stock issues. If the plan
is not topical, the judge need not examine the stock issues. Hence, it is a priori.
Although presumption on the stock issues is generally negative because the neg-
ative opposes change, presumption on the issue of topicality is generally affirma-
tive: Judges consider the plan to be topical unless and until the negative makes
persuasive arguments that it is not. The affirmative need not prove that its plan is
topical in order to be prima facie.

F. Preparation

Once the manuscript for the affirmative speech is completed, the advocates have
to prepare briefs—short speech segments—that they will use to refute negative
attacks and to extend affirmative arguments. Because these briefs must be adapted
to the specific negative case met, they cannot simply be read from a manuscript;
rather, they have to serve as carefully planned outlines for an extemporaneous
presentation. Successful debaters also will be able to produce well-executed ex-
tensions. Extensions consist of new evidence and analysis to carry forward argu-
ments introduced earlier; they are not simply repetitions of previously introduced
evidence and argument analysis.

IV . BU ILD ING FOR OPT IMUM CAPABIL I TY

Affirmative advocates of both value and policy propositions have the burden of
proof; they must take the offensive and mount a strong attack to advance their
case. Much of what we have considered so far has to do with the affirmative’s
offensive position. Remember, though, that debate does not take place in a vac-
uum and that an able negative will mount strong attacks against the affirmative.
The affirmative has to build its case and deploy its evidence so as to achieve the
optimum balance of offensive and defensive capabilities.

In building their case, advocates have to anticipate the probable areas of nega-
tive attack. They frequently can adjust their case to avoid or blunt many negative
attacks before they can be made. In developing cases on the “comprehensive med-
ical care for all citizens” proposition, many affirmative advocates, foreshadowing
the Clinton proposal, called for “universal coverage.” As they studied possible neg-
ative attacks, they discovered that the enormous cost and complexity of universal

I V . BU I LD ING FOR OPT IMUM CAPAB I L I TY 231

coverage provided the negative with myriad plan attacks. After considering the dif-
ficulty of answering the potential attacks, many affirmative teams rejected universal
coverage and opted for plans that provided for incremental increases in the number
of people covered. The incremental plans, of course, covered only 80 or 90 percent
of the population after five years rather than 100 percent immediately. The same
negative attacks applied, but because an incremental plan would cost billions of
dollars less than a universal plan, it was much easier to defend.

On the same proposition some affirmative advocates thought it would be a
good idea to provide annual physical examinations for all citizens as a plank in
their plan. Initially they discovered a good deal of evidence supporting the idea.
But later they discovered evidence—which they were sure their opponents
would also find—indicating that these examinations for the whole population
were counterproductive when subjected to cost-benefit analysis. (The argument
went that it would take so much time to give over 250 million physical exam-
inations a year that physicians would not have time to do anything else.) Thus
some affirmatives eliminated what had initially seemed a desirable plank for their
plan and provided instead for multiphasic testing for the population. This
method would check for many, but not all, diseases. Because the tests would
be administered by physicians’ aides and analyzed by computers, their cost would
be much lower, in terms of both dollars and physicians’ time.

Although it is defensively sound to choose a plan that avoids the strongest
negative attacks, advocates are cautioned that they still must provide a plan that
will produce significant advantages. Obviously it is easier to answer the cost at-
tacks on a $1 billion plan than on a $70 billion plan. Given the context of the
proposition, however, does the $1 billion plan produce significant advantages?
The task of the affirmative advocates is to build a plan that achieves the optimum
balance of offensive and defensive capabilities.

President Reagan once called his speechwriting staff together to plan a series
of campaign speeches. He summed up his objective by saying, “Anyway, what I
want is the kind of speech there ain’t no rebuttal to.”3 Reagan’s request is every
debater’s dream. And his graceful eulogy of the Challenger astronauts certainly
evoked no rebuttal. But no team of speechwriters, no matter how talented,
could produce a campaign speech that would face no rebuttal. Indeed, no speech
on a debatable subject can be presumed to be safe from rebuttal.

Prudent affirmatives will consider the most likely and effective attacks against
their case and build in reasonable defensive provisions. An axiom of debate is
that a good case defends itself, and the well-planned case is built to provide for
the maximally effective self-defense.

3. Peggy Noonan, What I Saw at the Revolution (New York: Random House, 1990),
p. 146. Used by permission of Elizabeth Jones.

232 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

V. ALTERNAT IVE DEBATE APPROACHES

As has been discussed earlier in this book (Chapters 2, 4, and 6), one thing
intrinsic to debate is self-examination and change. Although what you have
read thus far in this chapter will provide a sound traditional framework for policy
and value debate, the traditions are slowly evolving. An unbounded creativity in
practice has evolved, with new conceptions of fiat as the reflexive authority of
those participating in the debate round itself, and with critical examination of the
battle to give rhetorical space to marginalized voices and open the debate expe-
rience to more viewpoints, standpoints, and cultures. Debate approaches may
disregard the traditional frameworks in favor of storytelling, hip-hop, music and
film, poetry, and other novel challenges to the conventional approaches. In more
subtle structures, debaters can build their comparative advantage cases with phil-
osophical foundations. More radical challenges to tradition may offer argumenta-
tion (sometimes in aesthetic forms) to defend the resolution and/or to challenge
the framework of policy debate. Critical approaches focus on philosophical and
value-based interpretations of propositional terms, and performance-based ap-
proaches find clash in music, visual communication, role playing, and other cre-
ative forms of self expression. Elizabeth Jones of Louisville University presented
the following rap as a part of her affirmative case in favor of U.S. withdrawal
from NATO:

Roma people feel just like me, tired of being deprived of their liberty.
Relegated to ghettos, held as slaves, poor health care leading to early graves.
Prison scars, from prison bars, walking round the prison yard.
No running water, no heat, no jobs, and everything you’ve seemed to love,
you’ve lost.
While the rich get richer, who’s paying the cost?
George Soros, Bill Clinton, to Dick Cheney, the so-called bearers of
democracy.
NATO represents the military wing, of the all-powerful capitalist regime.
While you think gangsters listen to rap and sag,
They really wear suits and carry leather bags.
Politicians with the power to pick, define, and choose who will win and
who will lose.
Not hearing the Roma or Palestine,
I guess it depends how genocide is defined.

SOURCE: USED BY PERMISSION OF ELIZABETH JONES.

EXERC ISES

1. Prepare the full manuscript for a first affirmative speech on a value proposi-
tion. Include all the evidence and reasoning necessary to establish a prima
facie case.

EXERC I SES 233

2. Prepare the full manuscript for a first affirmative speech on a policy propo-
sition. Include all the evidence and reasoning necessary to establish a prima
facie case.

3. Write a rap in support of a proposition of value or policy.

234 CHAPTER 12 BU I LD ING THE AFF IRMAT IVE CASE

13

Building the Negative Case

The negative case requires flexibility in planning. A careful analysis of the proposi-
tion will probably enable the negative to determine the issues the affirmative is

most likely to advance. But until the debate is actually under way, the negative team
may not know what type of case the affirmative is advocating; it will not know what
weight the affirmative attaches to each issue or what evidence and argument it uses
in developing its issues. This uncertainty places a high premium on the negative’s
ability to adapt to the affirmative’s case as it is presented.

I . OBJECT IVES OF THE NEGATIVE CASE

As indicated earlier, the burden of proof rests on the affirmative. In theory the
negative does not even have to speak until the affirmative has presented a prima
facie case. The prudent advocate will recognize, however, that audiences some-
times equate silence with consent and may accept a proposition on the basis of
less than a prima facie case. Therefore, the advocate has to be prepared to reply
to any affirmative case, even though it does not meet all the logical requirements
of a prima facie case. In the courtroom the defense may move that a case be
dismissed on the ground that the prosecution or plaintiff has not presented a
prima facie case. But this option is not generally available outside the
courtroom.

While the burden of proof rests on the affirmative, the negative has the bur-
den of rebuttal; that is, the negative has the obligation to refute at least one of
the issues of the affirmative, or the affirmative will prevail. The negative may
choose simply to point to holes in the affirmative case, hoping to damage the
affirmative’s ability to defend all issues. However, the negative will be much
more effective if it constructs a coherent position, integrating its arguments into
a policy advocacy that competes with the affirmative’s advocacy. We will discuss
first the proposition of value negative case and then the proposition of policy

235

Miniglossary

Burden of rebuttal The obligation of the negative to refute at least one of the
issues of the affirmative. Otherwise the affirmative will prevail.

Conditional counterplan Argument by the negative that it may abandon advo-
cacy of the counterplan if certain conditions prevail.

Case turn Offensive negative strategy designed to demonstrate that the needs
identified by the affirmative are not needs but, in fact, benefits to the status
quo.

Counterplan A plan presented by the negative that is competitive with the
affirmative’s plan and is a superior policy alternative.

Disadvantages The undesirable consequences that the negative claims will
flow from the affirmative’s plan. These must be shown to outweigh the
advantages.

Generic disadvantages Disadvantages that may be applied to a number of
possible affirmative plans.

Kritic An argument which challenges the philosophical foundations, or applies
ethical constructs to the opponent’s advocacy and its implications.

Permutation A test of competition of a counterplan offered by the affirmative.

Shells Brief versions of arguments to be expanded upon later in the debate.

Slippery slope argument The argument that a seemingly harmless proposal in
the affirmative’s plan would be an irreversible first step leading inevitably to the
most deleterious disadvantages.

Topical counterplan A counterplan that might be used as an affirmative plan
under some definitions of the resolution but is nontopical with regard to the
operational definition the affirmative has chosen to use. Once the affirmative
has parametrically defined the resolution, almost any mutually exclusive plan
may constitute grounds for a counterplan.

Topicality The state of conformity to the intent of the debate resolution. A
plan is topical if it justifies the full intent of the resolution, the needs are solved,
or the comparative advantages are gained as a direct result of the planks in the
plan that implement the resolution.

Utopian counterplan A counterplan proposed by the negative that mandates
that the nation or the world will be arranged in a manner consistent with anar-
chy, world government, socialism, authoritarianism, or some other future strat-
egy and claims that this strategy will better solve the problem than the federal
government or whatever agency of change is provided in the proposition.

Value objections In value debate, the negative argument that undesirable
consequences will flow from adoption of the affirmative’s case. Similar to a dis-
advantage in policy debate.

236 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

negative case. The discussion of the policy negative case will include a consider-
ation of many issues critical to both value and policy negative cases.

I I . PROPOS IT ION OF VALUE NEGAT IVE CASES

The negative has the burden of rebuttal and has to attack the case that the affirma-
tive presents. The negative knows that the affirmative will present definitive and
designative issues. The negative has to refute at least one of the affirmative issues,
or else carry one of the issues the negative introduces, to win. Again, negatives will
be much more persuasive if their arguments are integrated into a coherent, com-
prehensive negative position. In developing the negative case, the value debaters
select the most appropriate combination of the various available options.

A. Attack Topicality

Topicality refers to the state of conformity to the intent of the debate resolu-
tion. When advocates argue that a matter is not topical, they maintain that it is
not related to or does not directly stem from the proposition being debated. In a
debate on a proposition of value, topicality is an attack on the affirmative’s defi-
nitions as they come together to provide an interpretation of the proposition.
For example, in a debate on the proposition that increasing foreign investment
in the United States is detrimental to this nation, one negative debater argued
that the affirmative’s definition of terms must be consistent with its grammatical
use in the proposition. The debater noted that whether a word is used as a noun,
a verb, or an adverb will substantially alter the meaning of the proposition. Thus
the negative concluded that the affirmative’s was not topical, because its defini-
tion of the word increasing did not stem from the term as used in the proposition.

Topicality is an “a priori” issue—that is, it is considered separate from and
prior to other issues. If the negative can convince the judges that the affirmative’s
case is not topical, it may win regardless of the strength of the case—the impli-
cation being that the affirmative case does not support the resolution being de-
bated. If the affirmative can convince the judges that its case is topical, it will
have won that issue but not the debate.

Definitions were discussed in some detail in Chapter 4. As noted there, in
value debate the affirmative is required to present at least a reasonable interpreta-
tion of the proposition. If the affirmative’s definition is perceived to be unreason-
able, the negative may choose to attack the definition. The likely implication of
a successful negative attack on the definitions of the affirmative is that the case is
nontopical, which means the negative wins the debate.

B. Attack Criteria

To successfully attack the affirmative criteria, the negative should offer reasons
the criteria initially presented are flawed or dangerous and also offer a

I I . P ROPOS I T ION OF VALUE NEGAT IVE CASES 237

countercriterion. In a debate on the proposition “Resolved: That significantly
stronger third-party participation in United States presidential elections would
benefit the political process,” one affirmative argued that “survival” was the ulti-
mate value—that is, the most important criterion. A negative meeting this case
argued that “democracy” was the ultimate value. As the debate developed, the
negative was able to sustain its position that democracy was the most important
criterion and so won the decision. Accepting the countercriterion as superior will
force the judge to measure the competing values and applications by the negative
standard. If the negative can establish that other criteria are more important than
those advanced by the affirmative and show that the affirmative does not meet
these criteria, the negative will usually prevail.

C. Attack Significance

The negative’s objective in attacking significance is to prove that at least some of
the essential elements of the affirmative’s case are not significant enough to justify
adopting the resolution. If the affirmative can establish the significance of its case,
it is in a strong position to counter other negative attacks. Thus the negative
must find ways to minimize the significance of at least some of the essential ele-
ments of the affirmative’s case.

D. Attack Uniqueness

The negative’s objective in attacking uniqueness is to prove that at least some of
the essential elements of the affirmative’s case are not unique to the resolutional
terms, and thus do not warrant accepting the resolution. In a debate on the
third-party proposition mentioned previously, one affirmative argued that signif-
icantly stronger third parties would intrinsically lead to beneficial applications in
the American political system. The affirmative cited the income tax, direct elec-
tion of senators, women’s suffrage, labor legislation, and social security as exam-
ples of desirable legislation originating with third parties. The negative meeting
this case pointed out that these laws were enacted under the status quo and thus
were not unique to strengthened third parties. If the negative can prove that
some elements of the affirmative case are not unique to the case or could be
obtained without adopting the resolution, it has successfully attacked the unique-
ness claim of the affirmative.

E. Attack Application

In attacking application the negative tries to prove that the value or quasi-policy
advocated by the affirmative will not be applied to the problem, that the impli-
cation of the value is not positive, or that the application offered is not a legiti-
mate application of the values being upheld. In a debate on the third-party prop-
osition, one affirmative claimed that the application of the resolution would
result in strengthened third parties able to enact important legislation perceived
as extreme by complacent majorities. A negative meeting this case attacked the

238 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

application by arguing it would not function as the affirmative claimed it would.
The negative maintained that a third party could not enact any legislation until it
grew to major-party size, and to attract enough voters to do that, it would have
to drop its extreme position.

F. Attack Solvency

Of course, in a debate over a proposition of value, the affirmative is not required
to present a plan (although at times they may offer a plan or something like it to
represent the implications of their value position.) However, it is often effective
for the negative to point to the concrete implications of affirmative advocacy in
order to challenge the benefits or reasons to accept the value(s) promoted by the
affirmative. In attacking solvency the negative argues that, even if the application
functions as the affirmative wants it to, it will not solve the problem, or achieve
the good things implied by value advocacy. This is really a policy argument ap-
plied to the value or quasi-policy context. In debates on the proposition on for-
eign investment in the United States mentioned previously, some affirmative
teams argued as follows:

1. Foreign investors would build coal-burning factories in the United States
that would substantially increase the amount of carbon dioxide released into
the atmosphere.

2. This increase of carbon dioxide would cause a greenhouse effect.

3. The greenhouse effect would warm the earth’s atmosphere.

4. This would cause disastrous changes in the earth’s climate, which would
threaten life on earth.

Negative teams meeting this type of case often responded by arguing in this
way:

1. If all U.S. coal-burning plants were shut down, the greenhouse effect would
be delayed for only three or four years.

2. China, with 50 percent of global coal reserves, intends to increase coal
consumption substantially in the near future.

3. Other countries are eager to increase industrialization and will use more
coal.

The negative team then concluded that the affirmative’s plan would not solve
the greenhouse problem, which it gave as the justification for accepting the res-
olution. If the negative wins the solvency argument, there is no reason to adopt
the resolution.

G. Provide Value Objections

Value objections are the negative arguments that undesirable consequences will
flow from adoption of the affirmative’s case. In other words, they are reasons the

I I . P ROPOS I T ION OF VALUE NEGAT IVE CASES 239

criteria and/or values upon which the affirmative case relies are philosophically
or pragmatically bad. In providing value objections the negative argues that the
affirmative’s proposal or advocacy will produce something so objectionable—in
effect, a disadvantage—that we should reject the affirmative’s case. In a debate on
the third-party proposition, one negative argued that multiple parties rather than
a lone third party would result. Multiple parties, she claimed, inherently lead to
unstable governments and domestic chaos, which in turn would lead to a totali-
tarian regime. Note that value objections are introduced by the negative. When
the negative introduces them, the affirmative must be prepared to demonstrate
that they are not significant and that they are outweighed by other issues.

I I I . PROPOS IT ION OF POL ICY

NEGAT IVE APPROACHES

As in value negative cases, in policy debates the negative has the burden of re-
buttal and must attack the case that the affirmative presents. The negative knows
that the affirmative will present harm, inherency, plan, solvency, and advantage
issues. The negative must refute at least one of the affirmative issues, or else carry
one of the issues the negative introduces, to win. Of course the negative will be
in a much stronger and more persuasive position if it can create a consistent and
coherent advocacy to compete with the affirmative’s advocacy. The specific de-
velopment of the case and the particular issues the negative uses in any given
situation obviously will depend on the resolution under debate, the available ev-
idence and arguments, the actual case of the opposition, the dynamics of the
occasion, and the attitudes, interests, and intellectual capabilities of the
audience.

Each negative strategy should be custom built and adapted to the specific
affirmative case it must oppose. The negative selects among its arsenal of poten-
tial issues and develops those best suited to a particular situation. Although carry-
ing one issue—workability, for instance—could win for the negative, advocates
should remember that a competent affirmative will have anticipated and prepared
for all possible attacks. Thus, because the negative can rarely be sure of winning
an issue until the debate is over, its best strategy generally is to attack all vulner-
able areas of the affirmative case. It should concentrate its major attacks on the
most vulnerable areas—for example, not only attacking workability but also pro-
viding minor repairs or a counterplan and proving that disadvantages outweigh
advantages.

A. Attack Topicality

All other arguments in a debate are weighed together, relative to one another,
but topicality is a stand-alone issue. Because topicality is considered a priori, if the
judge determines that the plan is not topical, he or she will usually not consider
the other issues in the debate. In debate over policy propositions, the question of

240 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

topicality is strictly a question of the plan and whether it represents the action
called for in the language of the proposition. If the negative wins the topicality
issue, it generally wins the debate. It is the one issue that if won by the negative
is usually means the debate is won by the negative. Other issues are measured in
relation to each other, but topicality stands alone.

When advocates argue that a plan is not topical, they maintain that it is not a
legitimate or appropriate embodiment of the action called for in the proposition
being debated. In the courts an attorney may object to a piece of evidence, a
question, or an argument on the ground that it is not relevant to the case before
the court. If the judge sustains the objection, the matter is excluded. In parlia-
mentary debate the chair can rule as “out of order” any remarks or proposed
amendments that are not germane to the business before the house. (The strin-
gency with which this rule is enforced varies; for example, the U.S. Senate does
not require that a senator’s remarks be germane.) In academic debate the topical-
ity issue usually becomes an absolute voting issue, and the judge awards the de-
cision to the negative if it wins the issue. In less formal situations reasonable in-
dividuals tend to dismiss irrelevant arguments.

1. Topicality of the Plan. Recall that topicality refers to whether the plan is a
legitimate and fair interpretation of the policy action called for in the resolution.
The primary test for topicality is the plan in a vacuum. The plan, absent arguments
about justification, solvency, and advantages, must be topical.

The proposition “Resolved: That the federal government should grant annu-
ally a specific percentage of its income tax revenue to the state governments” pro-
vides an interesting example. This proposition mandated four specific things for the
affirmative’s plan: (1) an annual grant, (2) a specific percentage of the revenue, (3)
funds coming from federal income tax revenue, and (4) funds distributed by the fed-
eral government to state governments. If any one of these items had been missing,
the negative would have had grounds for arguing “not topical.” The affirmative
may add some nontopical provisions to its plan to provide for a reasonable imple-
mentation of its proposal. For example, in debating the revenue-sharing proposi-
tion, some teams provided that the funds could not be used for (1) matching federal
funds for federal categorical grant programs or (2) highway construction. The neg-
ative is well advised to argue that portions of the plan are nontopical; thus any ad-
vantage gained by them is extratopical and should not be considered. An effective
structure for negative topicality arguments is as follows:

2. Extratopicality of the Advantages. The advantages must be a direct result
of implementation of a topical plan. If the negative can prove an advantage is
extratopical, that advantage should be rejected as a reason for adopting the
resolution.

If the advantages come from a nontopical provision of the plan, the affirma-
tive is in trouble. On the revenue-sharing proposition some affirmative teams
argued that the states should be required to give the funds to the public schools
and claimed the advantage of better education. Negatives meeting this case were
usually able to prove that the provision was nontopical and that the advantage of

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 241

better education came from giving the money to the schools and not from any
of the four items mandated in the resolution. They also demonstrated that the
advantage was “not unique” to the resolution. The same advantage could be
achieved by having the federal government give money (and not necessarily in-
come tax revenue) directly to the schools.

As we have just seen, the advantage of “better education” was nontopical.
As we have also noted, reasonable nontopical planks may be added to the plan to
provide for its reasonable implementation. Any advantage that comes from a
nontopical plank of the plan is itself nontopical. For example, the provision
that no revenue-sharing funds be used for highway construction was a reasonable
nontopical constraint. If, however, the affirmative claimed as an advantage that it
would reduce waste in highway construction, such an advantage would clearly
be nontopical; it would stem from adoption of a nontopical plank of the plan.
Of course it would also be “not unique” in that any waste in highway construc-
tion could be eliminated by legislation other than revenue sharing.

B. Attack the Harm

The objective of the negative here is either to challenge the harm issue by dem-
onstrating that the affirmative has not proved the existence of a harm, by proving
that there is no harm, by minimizing the harm, or by arguing that the harm is, in
fact, a benefit.

1. No Harm. In rare circumstances, the negative may be able to argue success-
fully that there is no harm to the conditions identified by the affirmative. In de-
bating the proposition “Resolved: That the federal government should control
the supply and utilization of energy in the United States,” some affirmatives
called for the federal government to ban any further construction of nuclear en-
ergy plants to generate electricity. They pointed out that the status quo was
committed to the construction of such plants and argued, as their harm issue,
the claim that, when we had 100 or more such plants, there would be an unac-

Topicality

1. Definition(s): The negative presents its definition(s) of terms or phrases in the
resolution.

2. Violation(s): The negative argues that the affirmative plan violates or fails to
meet the negatives definition(s).

3. Reasons to prefer: The negative offers standards or criteria by which definitions
should be judged and argues that its definitions more completely meet these
criteria than do the affirmatives definitions; therefore, its interpretation is
superior and should be preferred.

4. Impact (voting issue): The negative explains why the affirmatives failure to pres-
ent a topical plan means the judge should vote for the negative.

242 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

ceptable risk of radiation leakage or explosion. Many negatives argued that no
harm existed or would exist. They maintained that nuclear power plants were
perfectly safe and that any leakage or explosion was impossible. They cited evi-
dence that no fatality had ever been caused by a civilian nuclear power plant and
extended their argument by citing the elaborate safety precautions already in ex-
istence. The disaster at Chernobyl was irrelevant, the affirmative maintained, be-
cause the plant had been built to a design inferior to U.S. standards. Debates on
this issue provided excellent examples of the clash of evidence. Solid evidence
was available to both sides, and the debate inevitably was won by the team that
could provide the most recent evidence from the best qualified authorities, who
could be quoted most directly in support of the point under dispute.

2. Harm Not Significant. The negative objective in attacking significance is
to prove that the harms or advantages of the affirmative (when weighed against
the disadvantages of plan adoption and the advantages of a counterplan or modi-
fied status quo) are not sufficiently significant to warrant adopting the resolution.
In many debates, this is synonymous with arguing existence of the harm issue, as
discussed above. However, when the measure of importance of the harm is in
question, the significance of the harm is the appropriate target of the negative.

The negative will usually find it advisable to examine the affirmative’s harm
for both quantitative and qualitative significance and attack the affirmative if ei-
ther or both are not proved. In debates on the proposition “Resolved: That the
federal government should significantly strengthen the regulation of mass media
communication in the United States,” some affirmatives argued that television
commercials for sugar-laden food products caused cavities in children.
Negatives meeting this case readily proved that an unknown number of cavities
were not sufficient justification for government regulation of the mass media. On
the same proposition some affirmatives argued that violence on television “af-
fected children adversely.” Again, negatives quickly refuted the significance of
the harm—no significant numbers of children were proved to have been ad-
versely affected, and no qualification was provided for “adversely affected.”

In debates on the “guarantee employment opportunities” proposition, affir-
matives could usually readily show that millions were unemployed, thus estab-
lishing quantitative significance. Negative advocates often granted this argument
quickly and went on to argue that the affirmative had not proved any qualitative
harm from unemployment. They continued this argument by introducing evi-
dence to show that many unemployed persons received unemployment com-
pensation, food stamps, and other welfare benefits. Thus, they maintained, the
affirmative had not proved that the unemployed persons were harmed by their
unemployment.

The negative may attack the affirmative for failing to prove quantitative sig-
nificance, qualitative significance, or, in some circumstances, both quantitative
and qualitative significance. Most often, of course, the affirmative will success-
fully establish some significance. The task of the negative then is to prove that
the significance established by the affirmative is not sufficient on balance to out-
weigh the disadvantages the negative will try to prove.

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 243

3. Harm Overstated. A well-prepared affirmative is usually able to identify an
important harm area and to find expert evidence that portrays the harm in the
most compelling way possible. It is the job of the negative to argue that the
affirmative’s estimation of the harm is overstated and to offer evidence to prove
that point. Successfully done, this mitigates the magnitude of the impact won by
the affirmative.

4. Case Turns. The most effective way to argue against the affirmative’s harms
is to use the classic turnaround argument, or case turn. This is an offensive nega-
tive strategy designed to demonstrate that the harms identified by the affirmative
are not harms but, in fact, benefits to the status quo. For example, during debates
on the proposition “Resolved: That the United States federal government
should amend Title VII of the Civil Rights Act of 1964, through legislation, to
create additional protections against racial and/or gender discrimination,” many
affirmatives identified broad cases of discrimination occurring within the status
quo. Negatives turned this issue by claiming that, although discrimination is
evil, its existence motivated repressed people to organize movements and mobi-
lize grassroots action, which would be far more effective in creating meaningful
social change than the top-down solution mandated by the plan.

C. Attack Inherency

Negative teams often use two types of inherency arguments: (1) The status quo
has no inherent barrier blocking the achievement of the advantage, and (2) the
status quo has no inherent gap preventing the attainment of the advantage.
Remember that if the affirmative inherency is very strong, it may swamp sol-
vency; that is, no plan may be able to overcome the inherency. Fiat will allow
implementation, but not workability. In addition, fiating affirmative action over
strong attitudinal biases or disrupting existing governmental structures may result
in substantial disadvantages. Finally, if the affirmative has not clearly identified
the reasons the plan has not been implemented or the root causes of the prob-
lem, it may be missing the hidden disadvantages that are the real reasons the
harm continues to exist.

1. Inherency of the Status Quo Barrier. The negative tries to prove that no
justification exists for adopting the resolution, because the advantages claimed by
the affirmative can be achieved without the plan. In debating the energy propo-
sition, some affirmatives proposed a plan whereby the government would re-
quire all electric generating plants to use coal as their only fuel and to generate
electricity by the magnetohydrodynamic (MHD) process. They argued that this
method used cheap and plentiful coal and was far more efficient than the status
quo methods of producing electricity. As an advantage they claimed that the oil
now used by the electric plants—which was in critically short supply—would be
made available to industries that could not substitute coal as a source of energy.
Some negatives meeting this type of case responded by pointing out that the
affirmative had cited no reason that the electric industry would not adopt the

244 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

MHD process of its own volition. Using a conditional argument, they main-
tained—because coal was both abundant and cheap—that, if the process really
was more efficient, then it would obviously be more profitable for the electric
companies to adopt the MHD process and that they would do so quickly; hence
there was no justification for the plan. Some affirmatives had difficulty respond-
ing to this argument until they found evidence allowing them to argue that the
high initial cost of MHD equipment was an inherent barrier to the process being
adopted by electric companies. The cost was so high that it would take many
years for the companies to realize any profit from the changeover. Thus, they
argued, the only way to obtain the advantages of MHD was to adopt the resolu-
tion and use federal control to require the electric companies to use this process.

2. Inherency of the Status Quo Gap. In debating the mass media proposition,
some affirmatives maintained that television violence was harmful and argued
that a gap in existing laws permitted the broadcast of violent programs. Some
negatives meeting this argument held that the legal gap was irrelevant and that
other status quo means existed to control violence. They agreed that television
networks and stations were responsive to public pressure, and they cited various
examples of programs that had been taken off the air because of public opposi-
tion. If the affirmative’s harms were valid, the negatives maintained, public pres-
sure would be sufficient to cause the networks and stations to change their pro-
gramming. Many negatives extended this argument by offering a minor repair—
use voluntary means to keep violence off television—and claimed that this repair
would achieve the affirmative’s advantage of reducing television violence with-
out the disadvantage of increased governmental control.

3. Repairs and Modifications. Repairs and modifications reflect an affirma-
tive’s failure to accurately identify an inherent harm. They may also offer strate-
gic ways that the negative may defend the status quo but not accept its flaws.
Finally they can help to mitigate the need or advantage the affirmative can claim
at the end of the debate.

The negative can use two types of repair or modification arguments: (1) to
solve harms and (2) to provide advantages. The repairs or modifications should
be relatively few and relatively minor; they have to be consistent with the status
quo; there should be ample precedent for such actions; and they must be capable
of being put into effect without any structural change in the status quo.
Generally it is a superior strategy for the negative to consider repairs in the
form of a counterplan, as this may provide a more consistent advocacy position
(counterplans are discussed in detail later in the chapter).

a. To Solve Harm. This type of argument is used when the negative is forced to
admit certain shortcomings in the status quo but believes they can be repaired by
status quo mechanisms. Usually the negative first seeks to minimize the harm
issues and then presents its repairs. For example, in debates on the law enforce-
ment proposition mentioned previously, some negative teams argued that the
laws already on the books were adequate to deal with crime; all that was needed

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 245

were more funds to provide for better enforcement. They maintained that more
funds would (1) provide more “hardware,” such as computers and mobile com-
munication centers; (2) enable police forces to upgrade by paying higher salaries
to attract and retain more able officers and to provide in-service training; (3)
provide more prosecutors and more judges, ensuring prompt trials; (4) provide
more effective rehabilitation programs in prisons; and (5) provide more parole
officers to supervise the prisoners after they were released. This combination of
repairs—although maintaining the status quo laws—would significantly reduce
crime, they argued.

In debates on the “comprehensive medical care” proposition, many negative
teams made effective use of repairs. If the affirmative limited its need analysis to
the claim that “poor people can’t afford medical care,” the negative quickly of-
fered repairs to extend Medicare, Medicaid, free clinics, the free care provisions
of the Hill-Burton Act, and many other programs. The negative noted that all of
these programs existed in the status quo, that they provided ample precedent for
the government to provide free medical care for poor people, and that no struc-
tural change in any program was required.

In both of these examples, if the negative can show that the amount of
money needed is relatively small and can be obtained without dislocating other
government programs, they are true minor repairs. But if the amount of money
needed is massive and would require serious tax increases or the curtailment of
other government spending, the negative will be arguing “major” repairs that
might provide the affirmative with the opportunity to claim that the negative’s
proposal will produce significant disadvantages.

The distinction between minor and major repairs is situational. Minor repairs
utilize the status quo mechanisms in a way that does not significantly alter the
status quo or change its structure. Major repairs significantly alter the status quo
and may require a change in its structure. A plan that provided for the federal
government to spend $1 billion more in grants to the nation’s police forces
would probably qualify as a minor repair. A senator once commented on the
scale of federal expenditures by observing wryly, “A billion here, a billion there,
and pretty soon it adds up to real money.” A $1 billion increase for police by
even the largest of cities would, of course, require massive structural changes in
the status quo.

b. To Achieve Advantages. This type of argument is used when the negative be-
lieves that the advantage claimed by the affirmative can be achieved without
adopting the resolution but merely by making some modifications in the status
quo that the advantage is “not unique” to the proposition. The debater might
choose to make a conditional argument and show that the advantage could be
provided by modifications without advocating that the advantage actually be
achieved. If the advantage could be achieved without adopting the resolution,
it would not be a justification for adopting the resolution.

In debating the energy proposition, some affirmatives introduced a plan to
ban the use of coal in producing electricity and mandated the use of nuclear
power plants. One of the advantages they claimed was “cleaner air.” A negative

246 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

team meeting this case argued that the status quo was already working to provide
cleaner air and that, if we wanted even cleaner air, all we had to do was modify
the standards of the Air Quality Act, because ample technology existed to make
this cleanup practical. By merely making a minor modification in the status quo,
we could achieve the advantage of cleaner air without adopting the affirmative’s
plan and suffering all the inherent disadvantages of nuclear power plants that the
negative would try to prove in the “disadvantages” portion of its case.

The negative, of course, has to exercise discretion in making modifications
or repairs. A multiplicity of repairs or modifications might open the way for the
affirmative to argue that the negative has admitted the harm or advantage of so
many repairs or modifications that we should “go all the way” and adopt the
resolution.

D. Attack Solvency

Typically the negative will seek to minimize the affirmative advantage by arguing
issues of harm and inherency, and then prove that the plan will not achieve the
benefits claimed by the affirmative.

In developing solvency arguments, the negative attempts to prove that the
plan will not work, that even if it works exactly as the affirmative wants it to,
it will not solve the harm or achieve the advantages claimed, and that the advan-
tages are not significant or compelling. For example, in debates on the “guaran-
teed annual wage for nonagricultural workers” proposition, some affirmatives
argued as their harm issue that the purchasing power of unemployed persons
must be maintained. They cited evidence that millions of persons were unem-
ployed annually and then presented a plan that would provide a guaranteed an-
nual wage for employees with one year’s seniority. Negatives argued that the plan
did not provide solvency because millions of the unemployed cited in the affir-
mative’s harm were agricultural workers, who were not covered in the plan (they
were excluded by the resolution). Negatives then introduced evidence to show
that most unemployed persons had less than one year’s seniority in their last job
and so would not receive the guaranteed annual wage provided for in the plan.
The plan would work for the relatively few unemployed persons with one year’s
seniority, but not for the millions cited by the affirmative in its need issue.

In debates on the “guaranteed employment opportunities for all U.S. citi-
zens” proposition, some affirmatives proposed a plan to rebuild the inner cities
and claimed as their advantage that this plan would provide jobs for all.
Negatives meeting this case were quick to point out that the jobs created by
this plan did not “guarantee employment opportunities” for workers unskilled
in the building trades or for people who could not handle the physical demands
of unskilled construction work.

1. Workability. The negative’s objective here is to block adoption of the res-
olution by proving that the plan proposed by the affirmative is unworkable.
Those advocating a ban on personal ownership of handguns would have to
prove that such a law would be enforceable given the likely inherency, that

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 247

many gun owners would elect to keep their guns, and that in order to apply the
ban, law enforcement agencies would have to violate privacy rights beyond their
ability to do so. Advocates of nuclear fission as a method of energy production or
manned space travel beyond the solar system would have a hard time proving
the efficacy of the technologies. To argue workability, the negative should pres-
ent a series of concisely stated, closely reasoned arguments. In preparing for this,
as with other negative issues, advocates often develop a series of briefs against
potential affirmative plans. When they hear the plan the affirmative is actually
presenting, they pull the appropriate briefs from their file and adapt them to
the specific plan presented by the affirmative.

Debating the energy proposition, one affirmative team cited the energy
shortage as its harm and proposed to solve the harm by a plan that called for
the federal government to require electric plants to phase out the use of oil and
coal and to build solar, geothermal, and nuclear plants to produce electricity.
Well-prepared negatives usually had briefs of arguments prepared for each of
these energy sources. One negative argued against this plan by introducing evi-
dence to establish the following:

First, solar energy is unworkable because (1) it has never been proven in
commercial use; (2) its potential is geographically limited by cloud
cover; (3) the fuel cell method is prohibitively expensive—it would in-
crease the cost of electricity one thousand times; and (4) the reflector
method is prohibitive in land cost—it would require an area equal to
the size of 21 states to solve the affirmative’s needs.

Second, nuclear energy is unworkable because (1) there will be a
long time lag before reactors can be built—all present nuclear plants are
two to seven years behind schedule, and future plants will be delayed
even more because of lengthy lawsuits and hearings where the dangers
to life and environment will be argued; and (2) there is now a shortage
of uranium necessary to operate the present plants—there just will not
be enough uranium to operate the number of plants proposed by the
affirmative.

Third, geothermal is unworkable because (1) there are very few
potential sources of commercially useful size; (2) these are located in
earthquake-prone areas, where drilling for the hot water might in itself
cause earthquakes, or in areas remote from any population to use the
electricity they might produce; and (3) there is a shortage of copper,
which makes it commercially impractical to transmit electric power over
great distances.

The negative concluded its workability argument by demonstrating that all three
of the energy sources proposed by the affirmative could not solve its harm.

2. Plan Will Not Accrue Claimed Advantages. In developing this argument,
advocates concentrate on attempting to prove that the plan—even if it works
exactly as the affirmative wants it to—will not accrue the advantages claimed

248 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

by the affirmative. Often reasons why the case is inherent also provide reasons
why the plan cannot succeed. Negative debaters seek to identify the reasons
and mechanisms that will allow plans to be circumvented.

In debating the law enforcement proposition, some affirmatives proposed as
their plan that wiretapping be legalized for state and local police forces and
claimed as their advantage that there would be more convictions of criminals
because wiretaps would produce direct evidence of crimes. Negatives meeting
this case argued that the plan would not accrue the advantage, because criminals
would assume their phones were tapped and take countermeasures to circumvent
the plan. They argued that criminals would (1) reduce the use of the phone, (2)
use scrambler phones, (3) use electronic devices to discover untapped phones and
use those phones, (4) use randomly chosen public phones, (5) use frequently
changed codes, (6) use frequently changed slang or code, and (7) use fragmentary
references and identification.

In debating the “comprehensive medical care” proposition, one affirmative
provided in its plan for free medical care for all citizens and claimed as one of its
advantages “better medical care for the poor.” The negative argued that the plan
could not accrue this advantage because (1) few physicians practice in the rural
and urban areas where most poor people live; (2) the poor lack the money to
pay for transportation to travel to the areas where the physicians practice; (3)
many poor people are not aware of the value of early medical care and will not
seek it; (4) many poor people are afraid of medical care and will not seek it until
their condition is critical; and (5) many of the working poor cannot afford to
take time off to obtain medical care and do so only when their condition is
critical.

3. Significance of Advantage. Negative teams may also wish to argue that
even if an advantage is achieved, it is not a compelling or significant advantage.
In debates on the energy proposition, some affirmatives presented a plan provid-
ing for a ban of offshore drilling for oil and claimed the advantage of protecting
the environment by (1) preventing unsightly oil rigs, (2) protecting fish life, and
(3) preventing ecological damage from possible oil leakage. Some negative teams
meeting this plan argued that the advantages were not significant, because (1) the
oil rigs would be miles offshore so no one could see them from the shore; (2) oil
rigs provided a feeding ground for fish, so the fish population actually increased
in this area (note this negative case turn, in which the affirmative claimed that
banning oil rigs protected fish life, and the negative turned this argument around,
claiming that oil rigs increased the fish population); and (3) oil leakage was rare,
and even in those few cases in which it occurred, the wildlife population re-
turned to normal in two years. They concluded their argument by maintaining
that the affirmative had provided neither quantitative nor qualitative significance
for its advantage; that is, offshore wells did no harm to the environment, and, in
any event, the need for oil clearly outweighed the insignificant environmental
considerations the affirmative presented.

Recall the asbestos example mentioned in Chapter 7. Many people argued
that asbestos in school buildings posed a life-threatening danger to

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 249

schoolchildren. The negative might argue that only 1 in 11 million children
were at risk. As economist Robert Samuelson notes, “The standard retort is: a
rich country like ours can afford absolute safety. No we can’t. Regulatory costs
raise prices or taxes. Our incomes are lower than they might be. That’s OK if we
receive a lot of benefits—much cleaner air or healthier food. But it’s not OK if
the benefit is trivial or nonexistent.”1

Saving even one child’s life could hardly be called trivial. Is one life a signif-
icant advantage for a multibillion-dollar expenditure? Could that sum be used in
other ways that might save or improve thousands or millions of lives?

E. Prove Disadvantages

Unless topicality is being argued, disadvantage arguments are the most important
negative arguments in most policy debates. This is because they are the negative’s
offense: They offer reasons that adoption of the affirmative plan would be bad.
The negative’s objective here is to block the adoption of the resolution by prov-
ing that the plan proposed by the affirmative will produce disadvantages and that
these disadvantages outweigh any possible advantage the plan may achieve. To
do so, the negative should present a series of concisely stated, closely reasoned
arguments. In preparing for this argument, as with workability and other nega-
tive attacks, the advocate develops a series of briefs against potential affirmative
plans and adapts them to the specific plan presented by the affirmative.

In debating the energy proposition, one affirmative, having established as its
need that strip mining damaged the environment, provided a plan that banned
all strip mining and claimed the advantage of a better environment. A negative
meeting this case argued that banning strip mining (which it called surface min-
ing) would produce the following disadvantages: It would (1) cause a shortage of
copper (most copper comes from surface mines, and copper wire is essential for
the transmission of electricity from generators to users); (2) cause a shortage of
iron (most iron comes from surface mines); (3) exacerbate the oil shortage (be-
cause oil would be used as a partial replacement for surface-mined coal); (4) in-
crease the cost of electricity (because scarce oil and more expensive deep-mined
coal would be used to replace surface-mined coal); (5) increase inflation (as a
result of 1–4); (6) increase unemployment (as a result of disadvantages 1–5); (7)
increase black-lung disease (because more people would work in deep mines un-
der the affirmative’s plan); (8) increase the number of mine accidents (because
working in deep mines is inherently more dangerous than working in surface
mines); (9) cause dependence on unreliable foreign sources for coal (because
present domestic deep mines could not meet the demand for coal and foreign
sources might embargo coal, as the Arabs embargoed oil); and (10) exacerbate
the balance-of-payments problem (because dollars would flow out of the coun-
try to buy coal). The negative then concluded this portion of its case by arguing
that these disadvantages far outweighed whatever aesthetic advantages might be

1. Robert J. Samuelson, “The Triumph of the Psycho-Fact,” Newsweek, May 9, 1994,
p. 73.

250 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

gained by viewing a landscape untouched by surface mining as contrasted with a
landscape reclaimed after surface mining.

In debates on U.S. trade policies with China, some affirmative plans called
for ending China’s “most favored nation” status to force it to improve its human
rights record. Some negatives meeting this plan argued the disadvantage:
Increased Human Rights Violations. They maintained that China could easily
shift its trade to nations that did not link trade and human rights, and with no
incentive to improve, conditions would become worse.

Of course the negative must prove the disadvantage. As we saw in Chapter
3, whoever introduces an issue or contention into the debate has a burden of
proof.

1. Prove the Slippery Slope. When the affirmative’s plan is not bad per se,
the negative may try to prove that the plan includes a seemingly harmless pro-
posal that would be an irreversible first step down a slippery slope to the most
deleterious consequences. In debates on the mass media proposition, an affirma-
tive plan to ban advertising of sugar-laden food products would probably have
the advantages of reducing children’s cavities and improving their general health.
Certainly these are desirable things in themselves. Negatives meeting such cases
argued that this seemingly benign plan would lead us down a slippery slope to
abridgement of the First Amendment; that is, if we banned advertising for foods
with a high sugar content, what would be next? It would set a dangerous prece-
dent that could lead to the banning of advertising for books and for political
candidates and would create unacceptable barriers to free speech. In short, the
negative said, we should avoid taking the first step down the slippery slope that
could lead to clearly disadvantageous consequences. The affirmative then had the
burden of demonstrating that its proposal was a limited step and that its plan
included safeguards to avoid the slippery slope.

Note that the slippery slope argument is not unique to the negative, nor is it
limited to policy debate. In debates on the proposition “U.S. colleges and uni-
versities have inappropriately altered educational practices to address issues of race
or gender,” some affirmatives noted that many campuses had adopted rules to
enforce “politically correct speech.” Such rules were intended to reduce racist
or sexist slurs. However, some affirmatives argued that rules enforcing “politically
correct speech” would lead us down the slippery slope to abridgement of the
First Amendment; that is, if we banned slurs, what would be next? It would set
a dangerous precedent that could lead to all of the harms cited in the mass media
example. The affirmative argued that, although we might deplore racist or sexist
slurs, the far greater (more significant) value was the preservation of the First
Amendment.

2. Provide Generic Disadvantages. The disadvantages we have just consid-
ered were specific to the cases being attacked. Often, as we have noted, the neg-
ative will not know the affirmative’s case until the debate is actually under way—
and then it is too late to conduct specific research to refute the opponent’s case.
To provide for this situation, experienced negative advocates develop generic

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 251

disadvantages that may be applied to a number of possible affirmative plans; that
is, after careful analysis of the proposition, they discover certain provisions that an
affirmative must almost certainly include in its plan. Although they cannot be cer-
tain in advance exactly what form these provisions will take, they can make real-
istic estimates. For example, in debating the “guaranteed employment opportu-
nities” proposition, some negative teams developed a series of generic
disadvantages to any affirmative plan that would increase income. (By providing
jobs for unemployed people, of course, the affirmative’s plan usually did increase
their income.) These negative teams argued: (1) When Americans’ income went
up, they ate more beef; (2) eating more beef would increase cardiovascular dis-
ease, causing millions of deaths; (3) because farmers would find it more profitable
to feed cattle grain to produce more beef, there would be less grain for export to
the less developed countries (LDCs); (4) millions of people in the LDCs would
die, because they would be unable to get grain; (5) this would cause the LDCs
to start World War III in order to obtain needed grain; and (6) World War III
would cause the end of life on Earth—a truly Brobdingnagian disadvantage
Would an increase in employment in the United States really cause the end of
life on Earth? This issue was actually argued in many debates on this proposition.
As we saw in Chapter 9, the advocate must be prepared to demonstrate that the
cause is capable of producing the effect under consideration.

As we noted in discussing the slippery slope, the negative debating the mass
media proposition could develop effective arguments against banning advertising
for sugar-laden foods. Negatives found that arguments used against this specific
case could be adapted as generic disadvantages for use against many affirmative
cases that imposed limitations on free speech. The negative could not know in
advance what the affirmative would argue in favor of banning—saccharin ads,
pornography, violence on TV, or any of the other myriad variations available
to the affirmative. Against many of these bans, however, the negative could run
a slippery slope First Amendment disadvantage and claim that the affirmative’s
seemingly benign ban would result in the disadvantage of violating First
Amendment rights—the point being that the disadvantage of violating free
speech outweighed any advantage claimed by the affirmative. The ability to con-
vert a specific disadvantage, with appropriate adaptation, into a generic disadvan-
tage is an important weapon in the negative’s arsenal.

3. Watch for Turnarounds. As we noted in Chapter 12, the experienced affir-
mative will be alert for opportunities to “turn around” disadvantages and convert
them into advantages. Negative advocates, as they build disadvantages, should be
aware of this affirmative strategy and consider whether a disadvantage can be turned
against them—in which case they should not use it. A successful turnaround means
not only that the negative loses the disadvantage but also that the affirmative gains
an advantage. As we saw in Chapter 12, the negative should also be alert to the
possibility of providing turnarounds for the affirmative’s advantages.

In Chapter 8, we considered an argument made by a second negative con-
structive speaker that work sharing would cause strikes. These strikes, the nega-
tive argued, were a disadvantage of the affirmative plan. The first affirmative

252 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

rebuttalist sought to turn around the disadvantage by citing evidence that unions
had gone on strike to obtain work sharing. This evidence proved, the rebuttalist
argued, that the disadvantage of strikes would not occur. The rebuttalist went on
to claim an additional advantage: Labor relations would be more peaceful under
the affirmative plan, because unions would not have to go on strike to obtain
work sharing. Of course new issues may not be introduced in rebuttal. But be-
cause the second negative had introduced the issue of strikes, it was perfectly
proper for the first affirmative rebuttalist to turn around that issue.

In debates on increasing taxes on oil imports, some affirmative teams claimed
the advantage of reducing dependence on foreign oil sources. Some negative
teams, meeting this type of case, argued a turnaround. They claimed that if oil
was more expensive, more nuclear energy plants would be built. This, they ar-
gued, would create a disadvantage—increased risk of a nuclear disaster.

4. Prepare Disadvantage Shells. To allow more time to develop and extend
their arguments, negative advocates should present the entirety of their argumen-
tation in some form at their first opportunity: the first negative constructive.
Shells are brief versions of arguments to be expanded upon later in the debate.

F. Develop the Counterplan

The counterplan is a strong negative strategy because it releases the negative from
the need to defend the status quo and it shifts some of the argumentative ground in
the debate to the negative. The counterplan is a plan presented by the negative—
one that is competitive with the affirmative’s plan and is a superior policy alterna-
tive. Acceptance of the counterplan mandates rejection of the plan, and thus a neg-
ative decision. Negatives may offer a counterplan as a superior way to solve the
affirmative need or as a superior policy that would be blocked by affirmative plan

The essential components of a prima facie disadvantage argument are as follows:

1. Threshold: This is the brink, or the point at which the disadvantage begins to
happen. The negative argues that affirmatives plan action will push us over that
threshold.

2. Uniqueness: The disadvantage, if a reason to reject the plan, must be uniquely
caused by the plan. If it would occur absent the plan, it is not a reason to reject
the plan.

3. Link: The disadvantage must link to the plan and be caused by the specific plan
action called for. Even generic disadvantages should have links specific to the
affirmatives plan.

4. Impact: The disadvantage must have a quantitative and/or qualitative impact to
be weighed against the affirmatives advantage.

5. Probability: Many disadvantages have a huge impact (global nuclear war, for
example) but a small probability of occurring. To be a reason to reject the affir-
mative, the disadvantage must have a genuine chance of happening.

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 253

adoption. A benefit of the counterplan is that it may offer a way to solve the affir-
mative problem that uniquely avoids the disadvantages offered by the negative.

1. Competition. The counterplan must compete with the affirmative plan or it is
not a reason to reject the plan. Competition may be demonstrated in several ways.

a. The Affirmative Plan and the Counterplan Are Mutually Exclusive. This means
that the plan and the counterplan cannot simultaneously coexist.

Here’s an example: Following the collapse of communism in Eastern
Europe, some argued that the United States should withdraw its troops from
Eastern Europe. They maintained that, because the Cold War was over, the
troops were no longer needed, and the money saved could be used to reduce
the national debt. The negative team disagreed with the affirmative’s justification
and offered a redefined justification. It noted that the Cold War may be over but
claimed that the threat of war was greater than ever. As a counterplan against this
case, it argued that America should increase its troops in Europe. It held that the
collapse of communism created a volatile situation and that wars might break out
in the newly liberated nations. The presence of increased U.S. military forces in
Europe, it maintained, would be a deterrent to such wars. It argued that, when
the advantages and disadvantages of the plan and counterplan were weighed,
there was a net benefit in favor of the counterplan. Obviously the United
States cannot simultaneously withdraw its troops from Europe and increase its
troops in Europe. The plan and counterplan are mutually exclusive.

The affirmative may seek to illustrate noncompetition of the counterplan by
permuting its plan to adapt to the counterplan and argue that adoption of both
the plan and the counterplan is feasible. A permutation is a test of competitive-
ness; it is the illustration (not the advocacy) that the plan and counterplan can be
combined. The affirmative will win if it can establish that the plan and counter-
plan are not mutually exclusive and that adopting both is superior to adopting
the counterplan alone.

b. The Counterplan Alone Is Superior to Simultaneous Adoption of the Affirmative Plan
and the Counterplan. It is often impossible to construct a counterplan that can-
not simultaneously exist with the affirmative plan. Another measure of competi-
tion is the net benefits standard. Here the negative seeks to demonstrate that it
would be better to adopt only the counterplan than it would be to adopt the
combination of counterplan and plan. This might be the case if the counterplan
better solves the affirmative need. In addition, the counterplan alone may be
superior if it uniquely avoids disadvantages presented by the negative.

Formula for Net Benefit

CP > CP + P (the counterplan alone is better than the counterplan plus the plan)

254 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

For example, the affirmative might argue that heart disease is the nation’s
leading killer and so we should appropriate $1 billion for research on heart dis-
ease. The negative might argue that the government has already spent billions on
heart disease, but with only modest results. AIDS, it might maintain, is a more
urgent problem and so we should spend the $1 billion on AIDS research. An
affirmative meeting this counterplan might agree that both diseases are terrible
and permute its case by proposing the appropriation of $2 billion for research:
$1 billion for heart disease, and $1 billion for AIDS. If the affirmative can show
that simultaneously adopting its plan and the counterplan is possible (they are not
mutually exclusive) and more desirable (they provide a greater net benefit) than
adopting the counterplan alone, it will win. Given the size of the federal budget,
it probably would be possible to add $2 billion without making disastrous cuts in
other desirable programs or raising taxes to a level that would damage the econ-
omy. For the negative to win, it must establish that funding AIDS research alone
would provide a greater net benefit. It could do so if it could demonstrate that
funding in excess of $1 billion would be uniquely disadvantageous. In meeting
affirmative permutations of this sort, the negative must be able to argue permu-
tation standards and present good reasons that the affirmative cannot permute its
case to include the counterplan or prove that the counterplan alone is superior.

The negative may establish that its counterplan is nontopical and mutually
exclusive in a number of ways. It may argue that the counterplan should be car-
ried out by a different level of government than the resolution calls for (for ex-
ample, the states rather than the federal government), or that a different agency
should carry out the counterplan (for instance, it should be voluntary rather than
mandated by law), or that finite funds should be used in a different way (for
example, the funds available for space research should be used to send a probe
to Mars rather than to Venus). In debates on the mass media proposition, nega-
tive counterplans often called for a voluntary agency such as the National
Association of Broadcasters (NAB), rather than an agency of the federal govern-
ment, to regulate television. Similarly, in debates on the “consumer product
safety” proposition, some negative counterplans called for action by the states
rather than the federal government. A wide range of mechanisms is available to
the negative for developing a nontopical counterplan; these will be discussed in
the section “Topical Counterplans.” In fact, once the affirmative has operation-
ally defined the resolution, almost any mutually exclusive plan can constitute
grounds for a counterplan. Careful examination of the problem area of the prop-
osition and its context will help the negative choose the most effective one.

The negative has to demonstrate that its counterplan provides the best bal-
ance of risks and advantages when compared to the plan of the affirmative. In
debates on the mass media proposition, negatives calling for the NAB to regulate
television violence often argued that the risk of loss of First Amendment free-
doms would be reduced if a voluntary agency, and not the federal government,
regulated television violence. On the “consumer product safety” proposition,
negatives using a “states” counterplan argued that the states rather than the fed-
eral government should regulate a particular consumer product. If a plan turned

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 255

out to be undesirable, less harm would be done than if the plan were nation-
wide. And if the plan turned out to be desirable, other states would adopt it.

2. Integration of the Counterplan. Advocates using the counterplan negative
case must carefully integrate their positions. Although the counterplan should be
planned in advance, the decision to use it in an actual debate usually should be
made only after the first affirmative presentation. Because the counterplan has to
be perfectly adapted to the specific affirmative case under attack, this adaptation
frequently requires a good deal of during-the-debate coordination by the nega-
tive speakers. Not only must they integrate their counterplan with the needs or
goals as they have redefined them, they also must carefully integrate their indict-
ment of the affirmative plan to make sure one speaker’s plan attacks on the affir-
mative cannot be applied with equal force to the counterplan.

3. Conditional and Dispositional Counterplans. The conditional coun-
terplan is a counterplan offered as part of an if-then statement by the negative:
If the status quo cannot solve the problem, then the counterplan can; or, if the
counterplan fails, we will rely on the status quo. In developing this type of case,
the negative argues that (1) the status quo can solve the problem, and (2) if the
status quo can’t solve the problem, it will advocate the negative counterplan.
Such a strategy allows the negative to discard advocacy of the counterplan or
the status quo depending on how the argumentation plays out in the debate.

Student debaters should consider two important constraints before selecting
this approach. First, the time constraints of academic debate may make it ex-
tremely difficult to adequately develop both the defense of the status quo and
the counterplan. Second, conditional arguments have to be presented with great
clarity. This requirement for clarity, when combined with the difficult-in-itself
counterplan, makes for a doubly complex problem for the debater.

The negative may also offer its counterplan as a dispositional counterplan.
This is a special type of conditional argument in which the conditions for advo-
cacy are predetermined. If a counterplan is dispositional, the negative may aban-
don advocacy of it unless it is turned—that is, unless it is compelled to answer
disadvantages to the counterplan.

4. Utopian Counterplan. In developing the utopian counterplan, the nega-
tive typically mandates in a single plank that the nation or world will be arranged
in a manner consistent with anarchy, world government, socialism, authoritarian-
ism, or some other future strategy and claims that this strategy will better solve
the problem than the federal government or whatever agency of change is pro-
vided in the proposition under debate.2 In debating the “guarantee employment
opportunities” proposition, some negative teams using a utopian counterplan ar-
gued that a Socialist government rather than the federal government could better

2. For a more detailed discussion of utopian counterplans, see the Journal of the American
Forensic Association, vol. 24 (fall 1987), pp. 95–136, which presents four essays under the
heading “Point-Counterpoint: Essays on Utopian Fiat.”

256 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

provide such a guarantee. In debating the “federal government should increase
exploration and/or development of space” proposition, some negatives used a
world government utopian counterplan.

For the negative the attraction of utopian counterplans is twofold: (1) Utopia
is defined as “a place of ideal perfection, especially in laws, government, and so-
cial conditions”—certainly a desirable locale for one’s plan—and (2) the utopian
counterplan may be the ultimate generic argument in that it can be applied to an
almost unlimited variety of affirmative cases.

Note that some judges object to utopian counterplans and are easily con-
vinced to vote against them. They hold that such counterplans are topic-
limitless; that is, they may be used against any affirmative policy and so are of
dubious educational value, because debaters using them no longer have the in-
centive or need to research new topic-specificarguments.

5. Topical Counterplans. Once the affirmative has operationally defined the
resolution, almost any mutually exclusive plan may constitute grounds for a
counterplan. Thus a topical counterplan is one that might be used as an affir-
mative plan under some definitions of the resolution but is nontopical with re-
gard to the operational definition the affirmative has chosen to use. Put another
way, the affirmative, by offering its plan, sets the parameters for the debate, de-
fining the resolution as its plan; thus anything that is not the plan is nontopical.
The negative may use a topical counterplan if the affirmative operationally de-
fines the resolution as its plan.

In debating the proposition “Resolved: That the United States should sig-
nificantly increase exploration and/or development of space beyond the earth’s
mesosphere,” the affirmative had a wide range of possible plans. One affirma-
tive said, “We define ‘increased exploration and development’ to mean that
the United States should establish a manned colony on the moon.” The affir-
mative went on to provide a detailed statement of the plan and cited the ad-
vantages that would flow from the plan.

A negative team meeting this case eagerly accepted the affirmative’s defini-
tion and claimed that, because the affirmative had operationally defined the res-
olution as “establish a moon colony,” anything other than a moon colony was
inconsistent with the now-defined resolution and available to the negative as a
counterplan. The negative then presented as a counterplan the plan it used when
it debated as an affirmative team. Specifically it called for the United States to
establish a number of manned and unmanned space stations to detect and pro-
vide early warning of approaching extraterrestrial aliens. It also provided a de-
tailed statement of its counterplan and advantages.

The counterplan was, when presented as an affirmative case, clearly topical.
The negative argued that the counterplan was clearly nontopical with regard to
the resolution as defined by opponent’s affirmative plan.

The negative went on to argue that the plan and counterplan were mutually
exclusive because each would cost over a trillion dollars, and it would be impos-
sible to fund both simultaneously. The negative maintained as well that its coun-
terplan provided net benefits. The affirmative claimed economic advantages from

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 257

the moon colony. The negative claimed that early-warning space stations would
save humankind from destruction by hostile aliens.

Wise debaters find it desirable to become familiar with such counterplans,
because even if they do not decide to use them, they may encounter their like.

6. Other Counterplans. Other forms of counterplans include (1) the delay
counterplan, (2) the exceptions counterplan, and (3) the plan-inclusive counter-
plan. The delay counterplan advocates waiting some period of time before adopt-
ing the affirmative plan. The rationale for delay is based on avoiding a disadvan-
tage that would uniquely occur from immediate plan adoption. The exceptions
counterplan advocates that the plan be adopted but that some jurisdiction or
group of people be excluded from the plan mandates. For example, during the
civil rights debates negatives advocated that affirmative plans be adopted but ex-
clude regulations that would apply to Puerto Rico, Japan, or Native American
jurisdictions. These counterplans claimed to avoid disadvantages unique to those
groups or states so regulated. Both of these counterplans were types of plan-
inclusive counterplans, which incorporate the good portions of the plan into a
competitive counterplan.

7. Counterplans and Fiat. It is generally (but not universally) accepted that
negatives have some ability to assume fiat for implementation of their counter-
plans. One approach to negative fiat is to assume that it is reciprocal: If the affir-
mative can fiat federal government action, so can the negative. Another is to
assume that the negative’s fiat ground is based in alternative agents: If the affir-
mative uses the federal government, the negative can use the states or the United
Nations. Remember that fiat is not a magic wand, that fiat must assume some
normal means of implementation, and that one cannot fiat workability.

8. Counterplans and Presumption. There are also several ways to view the
convention of presumption as it applies to counterplan debates. In a debate in
which the negative defends the status quo, it is generally accepted that presump-
tion favors the negative. But what happens if the negative defends a counterplan?
One well-accepted theory holds that presumption lies with the policy incurring
the least risk or the lesser change. Another is that presumption always opposes
the resolution. Some traditional theorists would argue that, when the negative
chooses to counterplan, it abandons presumption, which then ceases to exist or
shifts to the affirmative. All of this is debatable, but it is worthwhile for the neg-
ative to develop an argument for why it retains presumption with a counterplan.

G. Developing the Kritic (Critique)

The kritic (sometimes abbreviated to “K”) is a popular form of argument usually
(but not always) initiated by the negative team in a debate. It is an argument that
challenges the philosophical foundations, or applies ethical constructs to the op-
ponent’s advocacy and its implications. In essence the kritic is a value objection
used in a policy debate. The argument is structured much like a disadvantage and

258 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

is argued as an absolute voting issue. Kritics may be based on attacks on some
aspect of the opposing advocates’ performance, such as language use or on the
underlying presuppositions of the resolution or their proposal.

In general, when argumentation is considered “critical” it challenges the tra-
ditional power structures. Marx offered critical analysis based on economic elites.
Some postmodern critics suggest that the paradigm or worldview with which
one considers their world (including reflection on activities such as debate, as
well as examination of larger social problems) colors what one sees. Thus, exist-
ing paradigms, or ways of arguing and understanding, serve to reinforce institu-
tional frameworks and thus reinforce existing power hierarchies. Because they
favor inclusion over exclusion, and seek ways to break down repressive regimes,
critical scholars often advocate deconstruction of those traditional paradigms in
favor of new ways of knowing and thinking. Such arguments tend to be very
compelling in their criticism of existing approaches, but less persuasive in their
offering of alternatives to the conventions.

One form of kritic argument begins with the recognition that fiat is only a
debate convention and that, even when the affirmative wins a debate, the plan is
not implemented. Hence, it is important and more immediate to consider the
in-round impact of debater behavior and language use on the participants and
observers than hypothetical policy implementation. For example, a negative
might pick up on the affirmative’s use of the generic he and suggest that the
judge reject the affirmative for furthering the sexist thinking of those present in
the debate. Similar arguments may be based on the tendency of the opponents’
language, evidence, and/or argumentative positions to “otherize” peoples or
groups by isolating them based on their victimization or characteristics, their use
of “nukespeak” (talk about the impact of nuclear war) or other language-based
approaches to discussion of public policy that might numb listeners to the impor-
tance of various issues. Criticism of fast or technical talk in a debate, linear modes
of thinking, simplistic cause-effect analysis, and many other objections might be
offered based on such a critical approach.

Another form of kritic argument questions the premises upon which the res-
olution, and therefore the affirmative plan, is based. For example, the negative
might argue that the resolution (and the affirmative) relies on governmental so-
lutions to social problems. It could then argue that it is governments that cause
most of the world’s problems and that reliance on the state to solve social pro-
blems is philosophically wrong. It then follows that the affirmative should be
rejected, because it relies on the state.

Negatives advocating the kritic strategy must be careful to be consistent. To
attack the philosophical notion of the state and to offer a world government
counterplan, or to criticize use of the generic male pronoun while reading evi-
dence using the term mankind, would be inconsistent and would likely result in a
negative loss. Negatives should avoid the implied contradiction or hypocrisy of
presenting arguments or positions of advocacy that are inconsistent with their
kritic. In addition, as with all generic negative strategies, it is important to explain
the application of the kritic to the particular round and affirmative (that is, the
link). The negative offering a kritic argument should clearly identify its

I I I . PROPOS I T ION OF POL ICY NEGAT IVE APPROACHES 259

“alternative.” The alternative may be a counterplan that embodies the philo-
sophical commitment. However, a more likely critical alternative is a clear expla-
nation of the new ethical foundation or premise(s) advocated by the negative. It
is important for the negative to provide an competing mode of thinking, frame-
work, or approach to debating the issues involved if the kritic is to offer a choice
that justifies rejection of the affirmative advocacy. So, negatives offering a kritic
must explain clearly why acceptance of their kritic philosophy results in affirma-
tive rejection (that is, impact).

EXERC ISES

1. Work in pairs of teams. Exchange your affirmative cases (prepared for
Chapter 12). For your opponent’s case, prepare briefs. If you are debating a
value proposition, prepare briefs on Topicality, Criteria, Value Objection,
and case-specific arguments. If you are debating a policy proposition, prepare
briefs on Topicality, Harm, Circumvention, and Disadvantage.

2. Continue Exercise 1 by preparing a counterplan argument, including all
necessary support.

3. Have a debate. Divide the class in half. Assume that you all normally eat at
the cafeteria. The first debater should offer a plan to eat somewhere else
(specify the plan). The first negative debater should offer a counterplan (eat
at yet another location). Continue back and forth until everyone has
participated.

260 CHAPTER 13 BU I LD ING THE NEGAT IVE CASE

14

Refutation

Debate takes place not in a vacuum but in the face of opposition. The debater is
always confronted with the necessity of overcoming objections raised by his or

her opponent. The process of overcoming these objections is known as refutation.
Strictly interpreted, refute means “to overcome opposing evidence and reasoning by
proving it to be false or erroneous.” The rebuttal, strictly interpreted, refers to ar-
gumentation meant “to overcome opposing evidence and reasoning by introducing
other evidence and reasoning that will destroy its effect.” In practice the terms refuta-
tion and rebuttal are used interchangeably, except that the second speech by each ad-
vocate in an academic debate is designated as the rebuttal speech.

In academic debate advocates are required to refute only the specific arguments
advanced by their opponents. In applied debate advocates must refute any evidence
and reasoning that may influence the decision renderers.

I . SH IFT ING THE BURDEN OF REBUTTAL

As the preceding chapters on cases indicated, the burden of proof always remains
with the affirmative, whereas the burden of rebuttal initially belongs to the neg-
ative. This burden of rebuttal shifts back and forth between the opponents in the
course of the debate and is finally placed on one side or the other. The side that
bears the burden of rebuttal at the conclusion of the debate is the loser. In the
typical academic debate the first affirmative speaker usually establishes his or her
case sufficiently well to place the burden of refutation on the negative. The first
negative speaker then attempts to shift that burden back to the affirmative. The
second affirmative speaker, by rebuilding and extending the case, seeks to shift
the burden to the negative again. At this point in the debate, the negative pre-
sents its second constructive speech and its first rebuttal. In these two speeches
the negative tries to shift the burden of rebuttal back to the affirmative.
Obviously these consecutive presentations provide the negative with its best
chance of shifting the burden decisively. In each of the remaining rebuttal

261

speeches, the advocates try to carry their share of rebuttal and to shift the burden
to their opponents. The affirmative’s last opportunity comes in the final speech
of the debate, in which the second affirmative speaker has the opportunity to
review the entire debate and to demonstrate that the negative has not carried
its burden of rebuttal.1

I I . PURPOSE AND PLACE OF REFUTAT ION

The process of refutation has to be included in every speech of the debate.
Obviously the first affirmative speech, which opens the debate, cannot include
direct refutation because no opposition has preceded it. But even this speech
may include a certain amount of anticipatory refutation. However, this anticipa-
tory refutation should be directed to issues that the negative must inevitably sup-
port and not against “straw arguments” that the affirmative hopes the negative
will advance. (See the box on page 263 for a summary of processes of
refutation.)

In general advocates should refute an important issue early on rather than
allow it to stand unchallenged for any length of time. But an advocate might
ignore an issue temporarily while waiting for the opposition to commit itself fur-
ther on the issue. Or advocates might advance a limited refutation, encouraging
the opponents to pursue a given line of argument that will commit them to a
position the advocates will refute later. Thus the advocates are able to bring
into the debate arguments their opponents might prefer to avoid.

For example, in debates on the proposition “Resolved: That the nonagricul-
tural industries of the United States should guarantee their employees an annual
wage,” some affirmative advocates argued that significant numbers of persons

Miniglossary

Flow sheet An outline of a debate, with the arguments presented in each
speech recorded in vertical columns and arranged so that a person can follow
horizontally the flow of each argument as it evolves progressively through all
the speeches in a debate.

Rebuttal Argumentation meant to overcome opposing evidence and reasoning
by introducing other evidence and reasoning that will destroy its effect. Also,
the second speech by each advocate in an academic debate.

Refutation Argumentation meant to overcome opposing evidence and reason-
ing by proving that it is false or erroneous.

1. See Chapter 18 for an outline of the speaking sequence and time allotments used in
intercollegiate debating.

262 CHAPTER 14 REFUTAT ION

were unemployed at the time this proposition was being debated. In using ex-
ploratory refutation, some negative advocates advanced a deliberately weak
refutation—introducing evidence that some unemployed persons had built up
substantial savings during the years they had worked—and drew the conclusion
that some workers did not need a guarantee of annual wages. Some affirmative
advocates responded to this refutation by claiming that the vast majority of un-
employed persons did not have substantial savings, because low-seniority workers
were the first to be laid off and many had worked for only a few months prior to
their unemployment. Once the negative advocates had obtained such an admis-
sion from the affirmative as a result of its exploratory refutation, they were able,
later in the debate, to focus on their main line of refutation. They then argued
that, because the wage guarantees proposed by the affirmative required at least a
year’s seniority before becoming effective, the proposed plan did not meet the
needs of the low-seniority workers, who, according to the affirmative, made up
the largest group of unemployed.

I I I . PREPARING FOR REFUTAT ION

As advocates we should prepare our refutation with the same care that we pre-
pare other portions of our case. Effective refutation is rarely the result of impro-
visation, but rather results from careful analysis and preparation.

The Process of Refutation

1. Overthrow the opposition’s evidence by demonstrating that it is invalid, errone-
ous, or irrelevant.

2. Overthrow the opposition’s evidence by introducing other evidence that contra-
dicts it, casts doubt on it, minimizes its effect, or shows that it fails to meet the
tests of evidence.

3. Overthrow the opposition’s reasoning by demonstrating that it is faulty.

4. Overthrow the opposition’s reasoning by introducing other reasoning that turns
it to the opposition’s disadvantage, contradicts it, casts doubt on it, minimizes its
effect, or shows that it fails to meet the tests of reasoning.

5. Rebuild evidence by introducing new and additional evidence to further sub-
stantiate it.

6. Rebuild reasoning by introducing new and additional reasoning to further sub-
stantiate it.

7. Present exploratory refutation—preliminary refutation offered for the purpose
of probing the opponent’s position and designed to clarify the opponent’s posi-
tion or to force the opponent to take a more definite position.

8. Present counterargumentation that competes with the opposition’s.

I I I . PREPAR ING FOR REFUTAT ION 263

We must be thoroughly familiar with all evidence and reasoning related to
the proposition under debate. Our knowledge of the subject should never be
confined to our own case or to the case we expect the opponent to use; instead
it should include all possible aspects of the resolution. We should make certain
that our research on the subject has been sufficiently detailed that we will not be
taken by surprise by new evidence or reasoning introduced by the opposition.
We should recognize that on most propositions the evidence is seldom complete;
new evidence, or new interpretations of evidence, may appear frequently. In
other words, we should never assume that our research is complete but should
continue it until the very moment of the debate.

For example, one college debating team won a major tournament, in part,
because it used more recent evidence than the opposition. During the tourna-
ment the president sent his budget message to Congress. This message contained
some new information relating to the economic proposition debated in the tour-
nament. One team redrafted its case overnight to include the new information.
When this team met other teams that had not studied the president’s message,
the advocates found that the opposing speakers were at a serious disadvantage
when they attempted to refute new evidence with which they were not familiar.
In fact, most tournament debaters spend some time each evening of a tourna-
ment online, updating their research, and check the morning paper for anything
they missed the night before.

Advocates should have a broad perspective in preparing their refutation.
They should never limit themselves to one point of view or to one philosophy.
They should try to analyze both sides carefully and should consider all possible
positions that may be taken on the proposition. Student debaters will find that
one of the best means of improving their refutations is to debate both sides of a
proposition. This approach allows them to gain a broader perspective and avoid
the danger of seeing only one side. Advocates in nonacademic debates draft the
strongest possible cases their opponents might use and prepare refutations for
each of these cases. Advocates should consider not only the evidence their oppo-
nents may use but also the lines of argument that may be introduced and the
philosophical position that may form the basis of the opposition’s case.

In planning answers to the possible cases advanced by an opponent, advo-
cates should give careful consideration to the phrasing of any refutation. If an
advocate’s thinking has proceeded merely to the stage of “If the opposition
quotes expert A, I will quote expert B,” the refutation is likely to be verbose,
uncertain, and lacking in specificity. Rather, the advocate should plan the phras-
ing of the refutation, making sure that the words are sharp and specific and that
the reasoning is cogent.

After an appropriate signpost (for example, “argument number 1 …”) argu-
ments should be presented with the claim first, in the form of a tag line or slug.
This is the point of the argument phrased positively in seven words or less.
Keeping the tag line brief increases the control the debater has over what the
judge writes down on their flow sheets. The flow sheet is an outline of the
debate, with the arguments presented in each speech recorded in vertical col-
umns and arranged so that a person can follow horizontally the flow of each

264 CHAPTER 14 REFUTAT ION

argument as it evolves progressively through all the speeches in a debate. Longer
tags require the judge to paraphrase or interpret the debater’s words. It is impor-
tant to use powerful and compelling language in framing the tag line. It is much
like the sound bite political candidates strive for in campaigns. These are the words
most likely to be remembered by the judge.

After the tag line debaters should present their evidence or support. This is
the data for the argument. Next the debater offers a summary of the warrant, or
the reasoning that links the data to the claim. In other words the warrant is an
explanation of why the evidence supports the claim. Finally the debater should
summarize the impact of the argument in the debate. All of this is done quickly
with no wasted words. Word economy is a key to effective debating.

IV . ARRANGING MATER IAL FOR REFUTAT ION

Until the debate is actually under way, the advocates cannot be certain what
position their opponents will take. Thus they have to have a broad store of ma-
terials from which to draw refutation. These materials should be arranged in such
a way that they are readily available.

It is essential to prepare refutation briefs in the form of front lines, or initial
answers to an opponent’s argumentation, and extensions, or defenses of the front-
line answers and probable responses in subsequent speeches. These briefs are filed
in folders or accordion files for ready access.

Conscientious student debaters make a habit of constructing detailed briefs
and files. As advocates we should prepare refutation with the same thoroughness,
using any method of recording material that is convenient and accessible. As we
become knowledgeable and experienced, our dependence on mechanics will be
reduced. Initially, however, specific, detailed preparation is essential.

V. SELECT ING EVIDENCE AND REASONING

Just as our refutation file should contain more material than can be used in any
one debate, our opponents’ speeches will probably contain more evidence and
reasoning than we can possibly refute in the allotted time. The problem before
us, then, is one of selection. The fundamental concept underlying refutation is that
we have to try to refute the case of our opponent. To do so, we must have an
accurate picture of that case as it is presented. Let’s look first at a sample debate
case (see the inset on pages 266–267). This is a straightforward case that will be
easy to follow. After you have studied the sample debate case, turn to the repre-
sentation of the flow sheets shown on pages 268–269.

Charting the debate is one of the most important and also one of the most
difficult skills the student must master. As discussed previously, the flow sheet is a
detailed record of the debate created by systematic note taking. An accurate flow
sheet will reflect every argument as it progresses through the eight speeches in

V . SELECT ING EV IDENCE AND REASON ING 265

A Sample Debate Case*

Resolved: That the federal government should significantly strengthen the regulation
of mass media communication in the United States.

Significance

I. Terrorism is a major threat to American society.
A. Terrorism is significant.

1. Many terrorist incidents occur.
UN Report evidence
NY Times evidence

Quantitative Significance
2. Terrorism is increasing.

Wall Street Journal evidence
U. of Mich. Law Rev. evidence

B. Terrorism is harmful.
1. Terrorism costs lives and money.

a. Thousands of lives are lost.
Amnesty Int’l Report evidence
House Hearings evidence

b. Billions of dollars worth of property damage occurs.
Bus. Wk. evidence
Senate Hearings evidence

c. Billions are paid in ransoms.
Fortune evidence
Forbes evidence

Qualitative Significance
2. Terrorism threatens the basic liberties.

a. Liberties are lost.
CLU Report evidence
Wm. & Mary Law Rev. evidence
U. of Penn. Law Rev. evidence

b. Loss of liberties will snowball.
Time evidence
Senate Hearings evidence
U.S. News evidence

C. The harms of terrorism will increase.
1. Terrorists can use nuclear devices.

NY Times evidence
Senate Hearings evidence
Science evidence

2. Terrorists can use chemical-biological agents.
Wash. Post evidence
Hudson Study evidence

Inherency

II. Present policies perpetuate terrorism.
A. Terrorists commit their crimes for publicity.

FBI Report evidence
Amnesty Int’l Study evidence
Brookings Inst. Report evidence

266 CHAPTER 14 REFUTAT ION

B. Sensationalism causes a lack of media restraint.
NY Times evidence
Editor & Publisher evidence
Senate Hearings evidence

Plan:

Agency

Plank 1. The plan will be administered by the Criminal Agency Justice Division of
the Department of Justice.

Mandates

Plank 2. The federal government will enact legislation Mandates limiting all me-
dia coverage of terrorist events to reporting the event. Names and causes of
terrorists may not be reported.

Enforcement

Plank 3. Violations of this law will, upon conviction, Enforcement result in fines
of not less than 25% nor more than 50% of the gross annual income of the
media company found guilty.

Funding and Staffing

Plank 4. Any and all necessary funding will be derived Funding from an optimal
mix of general revenues and a 10% and staffing sales tax on all copies of
Argumentation and Debate.**

Addendum

Plank 5.

A. The Internal Revenue Service will be required to make available to the D.O.J.
any and all records required for prosecutions under this law.

B. Any laws or regulations in conflict with Plank 2 are hereby repealed.
C. The Constitution will, if necessary, be amended to permit the effective en-

forcement of Plank 2.

Advantage

III. The affirmative significantly reduces terrorism.
A. Media coverage motivates terrorist actions.

Bochin Study evidence
NY Times Mag. evidence
Hornung Report evidence

Solvency
B. Removal of media coverage will cause terrorism to atrophy.

Newsweek evidence
Barron’s evidence
Senate Hearings evidence

* Adapted from a case prepared by Julia Davis, Lisa Garono, Timothy Ita, and Anthony Smith, John Carroll
University debaters.

** Debate is not always somber and serious. Debaters delight in slipping jokes into their presentation—such as
this provision for a 10 percent sales tax on this textbook. If the joke can be made at near-zero cost in time and
does not open up any opportunity for the opponents to attack, the debater hopes to be rewarded by a chuckle
from the judge or audience. Jokes, of course, must be adapted to the audience.

V . SE LECT ING EV IDENCE AND REASON ING 267

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the debate. It will record evidence and will show which arguments were an-
swered and which ones were dropped, or not answered. The flow sheet is an
indispensable tool for the debaters during a debate. More debates are decided
because a debater capitalizes on an opponent’s drop (or missed argument) than
for any other reason. Learning to keep a complete and accurate flow sheet will
also help students learn to be more effective critical listeners.

Our sample debate is on a policy proposition, and so the arguments are re-
corded in two parts—case side and plan (off-case) side. In this debate the speakers
followed the basic speaker responsibilities considered in Chapters 12 and 13.
Typically debaters and judges record the flow of argument on multiple sheets of
legal-sized paper. The case arguments are usually recorded in seven columns on
one side of a set of sheets of paper; this represents the case debate. (The heading
1AC indicates the first affirmative constructive speech; 1AR, the first affirmative
rebuttal; 1NC, the first negative constructive speech; and so on.) The plan and
plan arguments are usually recorded on another group of sheets—thus the name
“plan side”—in five columns. If counterplans or topicality arguments are used,
they are also recorded on separate sheets. (Once students have mastered the basic
concept of a flow sheet, they will find it easy to provide additional sheets to
record these arguments.) Typically the 2AC speaker does not chart the 1AC
speech; rather, the 2AC speaker will have prepared an outline of the 1AC speech
in advance and will attach it to the flow sheet and then record the 1NC re-
sponses. This is called a preflow.

Debaters and judges often use arrows and other symbols to record the flow
of the argument. Different-colored pens may be used to record cross-
examination data or to identify other items. To save time, debaters and judges
usually develop a system of abbreviations as well. On the sample flow sheet T is
used to represent topicality, SQ stands for the status quo or present policies, s for
significance, and SC for the Supreme Court. A granted argument (an opponent’s
argument that the speaker admits is valid; see item II in 1NC) is noted and cir-
cled; a dropped argument (an opponent’s argument to which the speaker fails to
respond; see item IA1 in the 1NR column in the case-side flow sheet and item
1B in the 1AR column in the plan-side flow sheet) is also circled.

Each column on the flow sheet should be the most accurate and detailed
outline possible of that speech. An outline of this type helps debaters detect
dropped arguments or weak links in the structure. It takes time and practice to
learn how to keep an effective flow sheet, but debaters find it worthwhile to
develop this essential skill. With appropriate adjustments the flow sheet can be
adapted to any type of argumentative situation. For instance, a college senior
confronted with the happy problem of weighing two job offers might find it
helpful to prepare a flow sheet weighing the merits of the two offers. A corpo-
rate purchasing agent charged with the responsibility of making a major purchase
for the company might prepare a flow sheet to help evaluate the advantages and
disadvantages of competing products or services.

270 CHAPTER 14 REFUTAT ION

VI . THE STRUCTURE OF REFUTAT ION

A. Basic Structure

The basic structure of refutation involves five distinct stages:

This final stage is perhaps the most critical and is the stage beginning advocates
most often overlook. Refutation loses its effectiveness unless we tie it in with the
case of the opposition or our own case.

Basic Structure of Refutation

1. Reference: Identify clearly and concisely the argument you are attacking or
defending.

2. Response: State your position succinctly.

3. Support: Introduce evidence and argument to support your position.

4. Explanation: Summarize your evidence and argument.

5. Impact: Demonstrate the impact of this refutation in weakening your oppo-
nent’s case or in strengthening your own case.

Tips for Keeping Flow Sheets

1. Concentrate! The key to creating useful flow sheets is listening and
understanding.

2. Practice! Create flow sheets every chance you get—for the evening news, your
classroom lectures, even movies.

3. Use plenty of paper. Record a limited number of arguments on each sheet.

4. Use two colors, one for the affirmative and another for the negative.

5. Be efficient. Use shorthand and symbols, and record only tag lines (the short
claim statements) and evidence.

6. Use preflows. Preflow every brief and case you have on sticky note or similar
gummed paper. Save the paper by sticking it to the inside of the folder holding
the relevant argument, and place it in the appropriate spot on your flow sheet
when you present the argument.

7. Use cross-examination and preparation time to fill in the gaps on your flow
sheet.

8. Write small, keep columns narrow, and leave plenty of vertical white space.
More and more debaters and judges have begun keeping their flow sheet with
the help of a laptop computer. To learn more about this technique, visit http://
www.wcdebate.com/1policy/9-edebate.htm.

9. Use arrows to indicate the relationships among arguments and answers.

10. When you miss something, indicate that by leaving a blank space or using some
other symbol to remind you to fill in the missing material later.

V I . THE STRUCTURE OF REFUTAT ION 271

B. General Considerations

In addition to the basic structure of refutation, we should be aware of the fol-
lowing general considerations of refutation.

1. Begin Refutation Early. It is usually to our advantage to begin refutation
early—both early in our speech and early in the debate. The purpose of begin-
ning refutation early in the speech is to immediately offset the effect of some of
the opponents’ arguments. This does not mean, however, that the first portion of
the speech should be reserved for refutation and the balance devoted to a
constructive presentation. The skilled debater will interweave refutation and
constructive materials throughout the entire speech. It is usually not desirable
to allow a major contention to go unrefuted for too long in the debate.
Generally an argument should be refuted in the next available speech. Thus a
plan attack made in the first negative speech must be answered in the second
affirmative speech. If the affirmative waits until the final rebuttal to answer this
argument, the judge will weigh the answer lightly or even dismiss it, thinking,
“Well, yes, they did finally get around to it, but it was so late that the negative
had no chance to reply.”

2. Conclude with Constructive Material. Usually we want to conclude a
speech with constructive material designed to advance our own case. After giving
the listeners reasons for rejecting the opponents’ position, we give them positive
reasons for concurring with our position.

3. Incorporate Refutation into the Case. Although it is usually a good idea
to open a speech with refutation, refutation is by no means confined to the first
part of the speech. Because the well-planned case meets many of the objections
of the opposition, we will often find it advisable to incorporate refutation into
our case. For example, in debating the proposition “Resolved: That the federal
government should grant annually a specific percentage of its income tax reve-
nue to the state governments,” some negative teams objected to the adoption of
the resolution on the grounds that it would place an additional burden on tax-
payers. In refuting this objection, some affirmative teams made use of built-in
refutation by pointing out that the gross domestic product was rising (as, indeed,
it was at the time this proposition was debated); thus incomes would rise and
more revenue would be derived from the same tax rate.

4. Evaluate the Amount of Refutation. Advocates often ask, “How much
refutation is necessary?” Unfortunately no definitive answer is available; the
amount varies from one occasion to another and depends on the judge, audi-
ence, and situation. When presenting refutation, in order to adapt to the audi-
ence more effectively, be sure to watch the judge or audience closely, looking
for both overt and subtle signs of agreement or disagreement. At a minimum the
refutation should progress through the five basic stages discussed previously. The
goal is to introduce enough refutation to satisfy a reasonable person. Advocates

272 CHAPTER 14 REFUTAT ION

should avoid the too-brief statement of refutation, such as “The recent
Brookings Institution study disproves this contention.” Such a statement may
suggest a line of refutation, but until this line of refutation is actually developed
within the context of the debate, it has little value.

5. Use Organized Refutation. Advocates must use a clear, concise, carefully
organized pattern of refutation that enables those who render the decision to
follow the refutation readily. The objective is to make it easy for judges to
“flow” the argument. Skilled advocates clearly identify the specific arguments
of their opponents that they are refuting, so that the judge will know exactly
where they want their arguments to apply. The basic speaker responsibilities
considered in Chapters 12 and 13 indicate an organized pattern of refutation
and a clear division of speaker responsibilities. Once debaters master this basic
pattern, by prearrangement with their colleagues they may develop variations.

In informal situations in which we may not have a colleague and there is no
judge with a flow sheet, it is still important to have a clear and precise pattern of
refutation. We want to make it easy for those who render the decision to follow
our arguments.

6. Make Use of Contingency Plans. Advocates should prepare contingency
plans; that is, they should compile briefs of evidence and arguments in advance
to raise against issues they believe will be fundamental in meeting the opposing
case. In fact, advocates should have a number of contingency plans available. In
the course of the debate, they will determine which contingency plans are appli-
cable to the case presented by the opponents; then, of course, they have to adapt
the contingency plan to the specific argument used by the opposition.

For example, in debates on a national program of public work for the un-
employed, the negative could have safely assumed that the affirmative would
have to argue that unemployment is harmful. A negative team prepared contin-
gency plans to meet affirmative arguments on “frictional unemployment,”
“cyclical unemployment,” “long-term unemployment,” and so on. In its contin-
gency plan on “long-term unemployment” (unemployment of 15 weeks or
more), it assembled evidence to establish that (1) a large percentage were elderly
people with retirement incomes, (2) a large percentage were teenagers seeking
part-time jobs, and (3) only a small percentage were heads of families. Recently
one good college team preparing for the National Debate Tournament learned
that the 71 other teams participating in the tournament had a total of 127 differ-
ent affirmative cases available—and the team had to assume that there were other
cases it had not found out about. Thus, before this team arrived at the NDT, it
prepared more than 127 contingency plans. (CEDA Nationals often involves
over 200 teams!) This, of course, is the burden of advocates who hope to win:
They must have available sufficient contingency plans to overcome the probable
opposition.

V I . THE STRUCTURE OF REFUTAT ION 273

T A B L E 14.1 Responsibilities of the Speakers: Value Debate

1AC 1NC 2AC 2NC/1NR

It is the responsibility of the
first affirmative constructive
speaker (1AC) to present the
affirmative’s prima facie case
for the resolution, usually read
from a manuscript. It should
include all the elements of the
affirmative case. Here is an
example:

It is the responsibility of the first
negative constructive speaker (1NC)
to present the negative arguments
to be developed throughout the
debate. This includes off-case (topi-
cality, value objections) and on-case
attacks on the affirmative’s case.
On-case attacks are presented on-
point in exactly the same order as
the issues are presented by the first
affirmative constructive, with clear
references to the affirmative claims.
The actual order has to be adapted
to the affirmative case. This speaker
should do the following:

The basic responsibilities of the
second affirmative constructive
speaker (2AC) are to refute the
negative off-case and on-case
attacks, to reestablish the initial
affirmative claims, and to
extend affirmative case argu-
ments.

It is important in the second
negative constructive (2NC) and
the first negative rebuttal (1NR)
to efficiently divide labor. The
second negative constructive
speaker should “pick up” or
extend an appropriate number
of the negative arguments pre-
sented in the first negative con-
structive. The negative may elect
not to extend all of their argu-
ments at this point. For each
position or argument, the
speaker should do the following:

I. Definitions 1. Give an overview of the nega-
tive position or philosophy for the
debate.

1. Addressthenegative’soff-case
attacks (whichmay include topi-
cality, countercriteria, and value
objections or, in the caseof a
quasi-policy debate,may include
counterplananddisadvantages).

1. Respond to the second affir-
mative’s answers to the argu-
ment.

II. Criteria 2. Present the negative topicality
argument, if vulnerable.

2. Answer the negative’s on-
case attacks in first affirmative
constructive order, and defend
and extend the case proper:

2. Reestablish the initial first
negative claims.

III. Value 3. Present shells of off-case argu-
ments (value objections, disad-
vantages, counterplan arguments,
kritics).

a. Refute the first negative con-
structive’s attacks on each point.

3. Add to or magnify, if possible,
the negative argument.

IV. Significance and V. Unique-
ness

4. Attack vulnerable portions of
the case, on-point, in affirmative
order.

b. Reestablish the first affirma-
tive constructive’s claims and
evidence on each point.

VI. Application c. Extend or magnify the initial
claims with additional evidence
and arguments.

VII. Solvency (if a quasi-policy
proposition)

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The basic responsibilities of the
first affirmative rebuttal (1AR)
speaker are to answer off-case
and on-case attacks extended
through the negative block
(the second negative construc-
tive and first negative rebuttal)
and to extend the case argu-
ments.

The second negative rebuttalist should
be selective in extending those argu-
ments the negative has the best
opportunity to win. This speaker should
leave out some arguments so as to
maximize the time spent on the most
promising ones. Specifically, this
speaker should do the following:

The basic responsibility of the
second affirmative rebuttal
speaker is to reestablish and
clinch the affirmative’s case
arguments.

1. Refute the negative’s off-
case arguments.

1. Begin with an overview previewing
the reasons to vote for the negative.

1. Begin with an overview that
encapsulates the reasons the
affirmative should win the
debate and previews the key
issues.

2. Refute the negative’s on-
case attacks and case argu-
ments, and extend case argu-
ments from the second
affirmative constructive.

2. Reestablish and clinch the few most
important arguments in the negative’s
case.

2. Refute the off-case attacks
extended by the second nega-
tive rebuttalist.

Note that this speech requires
careful budgeting of time.The
first affirmative rebuttalist has
to efficiently answer the pre-
vious two negative speeches
and will not have time to
expand on constructive argu-
ments.

3. Conclude by presenting the best
reasons to justify a decision for the
negative and recounting the negative.

3. Extend the affirmative case.

4. Refute the second negative
rebuttalist’s attack on the case
and extend case arguments.

5. Conclude by presenting the
best reasons for justifying a
decision for the affirmative by
telling the affirmative “story.”

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T A B L E 14.2 Responsibilities of the Speakers: Policy Debate

1AC 1NC 2AC 2NC/1NR

It is the responsibility of the 1st
affirmative constructive (1AC)
speaker to present the affir-
mative’s prima facie case for
the proposition, usually read
from a manuscript. It should
include all the elements of the
affirmative case. For example:

It is the responsibility of the first
negative constructive (1NC)
speaker to present the negative
arguments to be developed
throughout the debate. This
includes off-case (topicality, value
objections) and on-case attacks on
the affirmative’s case. On-case
attacks are presented on-point in
exactly the same order as the
issues are presented by the first
affirmative constructive, with clear
references to the affirmative
claims. The actual order has to be
adapted to the affirmative case.
This speaker should do the fol-
lowing:

It is the job of the second
affirmative constructive
speaker (2AC) to answer all of
the 1NC arguments, reestablish
the initial claims of the affir-
mative (extend), and magnify
the impact or importance of the
affirmative arguments by add-
ing onto them.

It is important in the second
negative constructive (2NC) and
the first negative rebuttal (1NR)
to efficiently divide labor. The
second negative constructive
speaker should “pick up” or
extend an appropriate number
of the negative arguments pre-
sented in the first negative con-
structive, and the the first
negative rebuttalist should
extend those arguments pre-
sented in the first negative con-
structive not extended by the
second negative constructive.
The negative may elect not to
extend all of their arguments at
this point. For each position or
argument chosen, the speaker
should do the following:

1. Harm 1. Overview of the negative posi-
tion

1. Answer topicality 1. Respond to the second affir-
mative’s answers to the argu-
ment

2. Inherency 2. Topicality 2. Answer all off case argu-
ments

[Plan] 3. Shells of off-case arguments
(value objections, disadvantages,
counterplan arguments, kritics)

3. Answer on-point case attacks
and extend 1AC claims

2. Reestablish the initial first
negative claims.

3. Solvency 4. On-point case attacks 4. Add new impacts or argu-
ments as time allows

3. Add to or magnify, if possible,
the negative argument.

276
C
H
A
P
T
E
R

1
4

R
E
F
U
T
A
T
IO

N

1AR 2NR 2AR

The basic responsibilities of the
first affirmative rebuttal
speaker (1AR) are to answer
off-case and on-case attacks
extended through the negative
block (the second negative
constructive and first negative
rebuttal) and to extend the
case arguments.

The second negative rebuttalist
should be selective in extending
those arguments the negative has
the best opportunity to win. This
speaker should leave out some
arguments so as to maximize the
time spent on the most promising
ones. Specifically, this speaker
should do the following:

The basic responsibility of the
second affirmative rebuttal
speaker is to reestablish and
clinch the affirmative’s case
arguments.

1. Begin with an overview that
encapsulates the reasons the
affirmative should win the
debate and previews the key
issues.

1. Refute the negative’s off-
case
arguments.

1. Begin with an overview pre-
viewing the reasons to vote for
the negative.

2. Refute the off-case attacks
extended by the second nega-
tive rebuttalist.
3. Extend the affirmative case.

2. Refute the negative’s on-
case
arguments.

2. Reestablish and clinch the few
most important arguments in the
negative’s case.

4. Refute the second negative
rebuttalist’s attack on the case
and extend case arguments.

3. Extend case claims from the
2AC.

3. Conclude by presenting the best
reasons to justify a decision for the
negative and recounting the
negative.

5. Conclude by presenting the
best reasons for justifying a
decision for the affirmative by
telling the affirmative “story.”

V
I.

T
H
E

S
T
R
U
C
T
U
R
E

O
F
R
E
F
U
T
A
T
IO

N
277

VI I . METHODS OF REFUTAT ION

Toulmin’s model offers a good method for providing answers to an opponent’s
arguments (see Chapter 8). First, consider offering a counterclaim to answer your
opponent’s claim. Generally, if you make a counterclaim, you must provide evi-
dence to support it. Next, consider your opponent’s data. Can any of the tests of
evidence discussed in Chapter 7 be applied so as to discredit or reduce the
strength of the evidence? Finally take a look at the warrant, or the logical rea-
soning that links the data to the claim. Can any of the tests of reasoning discussed
in Chapters 8 and 9 be effectively applied to diminish the strength of the argu-
ment? Further refutation techniques involve evidence, reasoning, and fallacies.

A. Evidence

Evidence is refuted by applying the tests of evidence and demonstrating that the
evidence advanced by the opposition fails to meet these tests. (See the tests of
evidence considered in Chapter 7.) Counterrefutation against attacks on one’s
own evidence consists of demonstrating that the opposition has applied the tests
of evidence incorrectly.

B. Reasoning

Reasoning is refuted by applying the tests of reasoning and demonstrating that
the reasoning advanced by the opposition fails to meet these tests. (See the tests
of reasoning considered in Chapters 8 and 9.) Counterrefutation against attacks
on one’s own reasoning consists of demonstrating that the opposition has applied
the tests of reasoning incorrectly.

C. Fallacies

Fallacies are refuted by exposing the arguments of the opposition as fallacious.
(Fallacies and methods of refuting fallacies are considered in Chapter 10.)
Counterrefutation against attacks on one’s own arguments as fallacies consists of
demonstrating that the arguments are in fact valid.

D. Affirmative and Negative Refutation

In general, the affirmative side in the debate must answer all or most all of the
negative’s arguments and defend its entire case to win. The negative has the stra-
tegic advantage of being able to choose which arguments to extend, or keep
alive, until the last rebuttal speech. All advocates are well advised to be strategic:
Present evidence and argumentation early in the debate, which will serve you
well later. This is to make your evidence work for you. If an argument made
by your opponents may be answered by an argument you made earlier in the
debate, you should not spend time reading new evidence or explaining a new
argument. Instead, apply the earlier argument as your answer.

278 CHAPTER 14 REFUTAT ION

If the negative argues Topicality, the affirmative can defend the topicality of
its plan by arguing that it meet the definitions offered by the negative and/or
that its definition is superior to the negative one. It will be important for the
affirmative to convince the judge that the negative’s definitions are overly restric-
tive or inappropriate. If the negative offers a counterplan, the affirmative should
argue that the counterplan is not competitive, that it fails to solve the harm iden-
tified by the affirmative, and/or that there are unique disadvantages to the coun-
terplan, and thus the plan is a superior option to the counterplan.

E. Responsibilities of the Speakers

There are eight speeches in the two-person policy debate format (excluding the
four cross-examination periods), and each has a fairly standard set of expectations
and responsibilities (see Tables 14.1 and 14.2).

EXERC ISES

1. Practice flowing by flowing the evening news, sports center, or any talk
show.

2. Revisit the Spar Debates, this time debating a policy proposition with a plan,
and following the standard responsibilities of the speakers.

3. Each student should make an argument (support with cards or briefs if
available). An assigned respondent should refute the argument following the
basic structure of refutation. A third student should use the same method to
beat back the attack and defend the original point.

4. Organize one-issue debates on Topicality, Disadvantages, Harm, or any
other single issue.

5. Refutation drills. Divide the class in half. The first student will begin a de-
bate on any issue in the news. Continue back and forth, pro/con as long as
you can keep going.

EXERC I SES 279

15

Presenting the Case:

Composition

The case, as indicated in previous chapters, is the operational plan drafted by the
advocates on one side of a proposition for the purpose of coordinating their rea-

soning and evidence and presenting their position as effectively as possible. The case
outline incorporates some elements of speech composition and is an important start-
ing point. But it is not a speech, nor is it an editorial or a book. Rather, it is the
blueprint from which advocates develop their actual debate speeches. Although the
case can be equally effective as the basis for a written document, our concern here is
with the presentation of the case. In presenting their case orally, advocates are con-
cerned with composing speeches that will get the audience’s attention, convey their
arguments, and make it easy to agree with their case.

The debate speech places utmost value on economy and power of language.
The speech (and the brief) should be prepared to avoid repetition, reveal the outline
structure through very clear signposting, and include verbatim presentation of all
quoted or referenced materials with explicit “verbal footnotes” (clear references to
the source citations). Unlike most other contexts for public speaking, the academic
debate encourages a substantial amount of reading. Particularly in the early speeches
of the debate, reading is preferred to maximize presentation of evidence and efficient
use of the limited time allotted to each speaker.

I . ANALYS IS OF THE AUDIENCE

A. The Importance of Audience Analysis

As defined previously, argumentation is reason giving in communicative situations
by people whose purpose is the justification of acts, beliefs, attitudes, and values.
The first critical question in composing arguments, then, becomes, “Who are the
people to whom these arguments are directed?” To answer this question advocates

280

must analyze the audience. The questions in the inset on pages 283–284 suggest
information that speakers need to know about an audience. Most of these questions
are relevant for most advocates on most propositions. Experienced debaters know
that the type of composition suited to the final round of an NDT event simply will
not work before a campus audience in a debate with a visiting team from Japan or
Russia. Each audience requires analysis, and each case has to be adapted in the way
best suited to the audience. If we will be speaking before a familiar campus group,
we should have a good idea of who will be in the audience, and the answers to the
questions in the inset on pages 283–284 will come quickly. But if, as is often the
case, we will be speaking before an unfamiliar audience, we have to do the neces-
sary research to be able to answer the questions.

For example, if the answers to the questions reveal that the audience tradi-
tionally opens its programs by singing “Solidarity Forever” or “We Shall
Overcome,” such songs might have a powerful emotional impact on the audi-
ence. If you find the audience is primarily from one cultural or ethnic group,
you may wish to adapt to that fact. (Caution: Do not use regional or ethnic dia-
lects or language or a foreign language, unless you come by it naturally. An
African American speaking urban cool might win nods of approval from an
African American audience; someone else attempting ebonics would be
offensive.)

A dramatic example of the importance of audience analysis occurred in the
second Bush–Dukakis presidential debate. The first question was: “Governor, if
Kitty Dukakis were raped and murdered, would you favor an irrevocable death
penalty for the killer?” Dukakis replied, “No, I don’t … and I think you know
that I’ve opposed the death penalty during all my life.” Any debater who op-
poses the death penalty knows, or certainly should know, that this is the very
first question that would be asked in cross-examination. (Of course the ques-
tioner would substitute girlfriend, sister, or mother for Kitty Dukakis.) The an-
swer Dukakis gave was well suited for a tournament debate. The judge would
nod with approval and note that the respondent had kept his cool and calmly
and dispassionately addressed the issue. But the debate did not take place in a
tournament round; it took place before a national TV audience of 62 million

Miniglossary

Headlining The use of concise, precisely chosen words or short sentences to
identify key points in the debater’s speech; also know as tagging, or taglining.

Signposting In academic debate the speakers often use numbers and letters to
make their organization clear.

Spin control Presentation of material from one’s own perspective; putting a
matter in the most favorable light. Should be done before the opponent plants
a different spin in the minds of the decision makers.

I . ANALYS I S OF THE AUD IENCE 281

viewers, most of whom were not aware of the requirements of tournament de-
bate. An entirely different response was called for.

The moderator’s question and hypothetical scenario is likely to have engen-
dered an emotional response on the part of the audience. Dukakis could have
appealed to that pathos had he demonstrated anger and sensitivity through a
more fitting response. Instead, his response was analytical and cool, appropriate
for an appellate court judge but not for a general audience.

In 2004, Democratic presidential candidate Howard Dean of Vermont faced
the opposite problem. When he yelled and screamed to motivate his volunteers
after he had failed to win the Iowa Caucus as had been anticipated, he was per-
ceived by some to be too emotional. He subsequently dropped out of the
Democratic primaries with only one win: Vermont.

Again, we need to emphasize the importance of audience analysis. The cor-
rect answer in a tournament round is not necessarily the correct answer for a
public debate.

B. Audience Analysis During the Speech

In addition to doing an audience analysis before a speech, we should also analyze
our audience during the presentation, because audience members will react in
various ways to the speech—and these reactions will give us useful clues. Such
obvious demonstrations as applause, cheers and boos, and cries of approval or
disapproval are easy to interpret. But the audience will also give the speaker im-
portant clues through the more subtle signs of body language. The most success-
ful advocates are highly skilled at picking up the “vibes” provided by the audi-
ence, interpreting them, and adapting their case to establish rapport with the
audience. Debaters should keep an eagle eye on the judge during a debate:
They are likely to learn what issues that judge considers important and which
way she is leaning on those issues.

C. Analysis of the Key Individual

In many situations we do not have to give reasons to all the members of an au-
dience; instead we are concerned with winning a decision from a key individual
or from a small group of individuals who have the decision-making power.
College students quickly learn that within various clubs, and even in the official
business of the college, key individuals often have the final say on various
matters.

Intercollegiate debaters may occasionally address large audiences, but the de-
cision is usually rendered by a single judge or by a panel of three or five judges.
One of the great advantages of intercollegiate debating is that students usually
have many opportunities to speak in small-audience situations and thus to adapt
arguments to a key individual. By analyzing the judge in an academic debate and
adapting the case to that individual, students can gain experience in an argumen-
tative situation closely paralleling situations they will face in the future when di-
recting arguments to a key individual. In fact, as we will see in Chapter 17, most

282 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

What the Advocate Needs to Know About the Audience

Audience Attitude Toward the Speaker

1. What is the probable audience attitude toward the speaker as a person?

2. What is the probable audience attitude toward the organization the speaker
represents or is identified with?

3. What is the probable audience attitude toward the point of view the speaker
represents?

4. What is the probable audience attitude toward the proposition the speaker is
supporting (or opposing)?

The Occasion

1. Why have these people come together as an audience?

2. What will precede the advocate’s speech?

3. What will follow the advocate’s speech?

4. Are there any customs, ceremonies, or traditions that relate to the occasion?

5. Who else will speak on this occasion?

6. What will the other speakers probably say?

7. What leaders of the group or distinguished guests will be present?

8. How will their presence influence the audience’s decision?

9. How much time is available?

10. What is the physical condition of the room in which the advocate will speak?

The Audience

1. Is the audience homogeneous or heterogeneous?

2. Does one age group predominate in the audience?

3. What is the probable size of the audience?

4. Does the audience consist predominantly or exclusively of members of one
gender?

5. What is the educational attainment level of the majority of the audience?

6. Are there significant numbers of any one occupational group in the
audience?

7. Are there significant numbers of any one ethnic group in the audience?

8. Are there significant numbers of any one cultural group in the audience?

9. What common interests do members of the audience share?

10. To what groups or organizations do significant numbers of audience members
belong?

The Audience and the Advocate’s Purpose

1. Will the audience know the speaker’s purpose in advance?

2. What does the audience know about the subject area relating to the speaker’s
purpose?

3. What experience has the audience had with proposals similar to those of the
advocate?

I . ANALYS I S OF THE AUD IENCE 283

tournaments specifically provide for the debaters to adapt to the judge. Booklets
describing judges’ predispositions and biases are frequently compiled for individ-
ual tournaments and compilations are maintained online to assist debaters in their
jobs of adaptation to judges (see http://www.planetdebate.com/). Debaters may
also ask other advocates for information about their judge, and they can even
direct questions about judging philosophy to the judge prior to the debate.

An interesting example of judge adaptation in applied debate can be found
in courtroom debates. Although judges are supposed to apply the law impartially,
they vary tremendously in the way they react to different types of motions and
arguments and interpret many other factors critical to the outcome of the trial.
Some, for example, run a “tight ship,” whereas others allow attorneys consider-
able leeway. Many law firms require each attorney, after trying a case, to file a
comprehensive evaluation of the judge for the benefit of other firm members
who may argue before this judge. Although “judge shopping” is officially dis-
couraged, attorneys will look for ways to avoid a judge who might make their
case more difficult and to find a judge who is likely to be receptive to the kind
of case they will present.

Student speakers will address most of their future arguments to small audi-
ences or to key individuals. Even the president, who usually can command a
larger audience than anyone else, more frequently argues with small groups of
key congressional leaders who can decide the fate of legislation.

Many of the questions we have to answer about these key individuals are
similar to those we need to answer about the audience. In preparing a list of
questions about the key individual, advocates may begin by reviewing the inset
“What the Advocate Needs to Know About the Audience” and substituting the
term key individual where applicable.

D. Analysis of the Key Individual During the Speech

The analysis of the key individual is paradoxically both easier and more difficult
than the audience analysis. It is more difficult in that it is usually inappropriate for
the key individual to give overt signs like applause or cheers. Often the key in-
dividual, such as the judge in the courtroom or at an academic debate, will try to
conceal any sign of approval or disapproval as the arguments are developed. But
it is also easier because we do not have to pay attention to many individuals but
can focus on one person or a small group. For example, when directing our pre-
sentation to the president of the bank, to the credit manager of the corporation,
to the judge in the jury-waived trial, or to the judge in the academic debate, we
can be more attentive to the subtle signs of agreement or disagreement and of

4. How would the audience be affected by the advocate’s proposal?

5. What beliefs, prejudices, or predispositions does the audience have that relate
to the speaker’s purpose?

What the Advocate Needs to Know About the Audience (Continued)

284 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

attention or inattention. Thus we have a better opportunity to adapt our argu-
ment than we do when we have to consider the whole audience.

Evidence shows that skilled debaters can “read” nonverbal stimuli and inter-
pret them correctly. James Sayer found in one research study that debaters in
general evaluated the judges’ nonverbal stimuli and predicted their decisions with
66.5 percent accuracy, whereas “better” debaters (defined as those with 5–3 or
better records) were 80.7 percent accurate.1 We do not know precisely what the
nonverbal stimuli were—Sayer postulates that they may have been eye contact,
facial expression, body movements, and posture—or how the debaters inter-
preted them. But debaters operating on an intuitive basis apparently can be
very successful in analyzing the key individual during the debate. (Nonverbal
communication is examined in Chapter 16.)

The problem becomes more complex when an audience is present along
with the key individual, such as the spectators at a court trial. In such a situation,
we have to give priority to those who render the decision—but we should never
neglect the nondeciding audience. We should actually make a specific effort to
win favor from it, because it may exert a positive influence on those who render
the decision.

I I . WR ITTEN AND ORAL STYLES

Written and oral presentation styles differ significantly. In a now-classic quote
Herb Wichelns pointed this out when he said:

All the literary critics unite in the attempt to interpret the permanent
value that they find in the work under consideration. That permanent
value is not precisely indicated by the term beauty, but the two strands
of aesthetic excellence and permanence are clearly found …

If now we turn to rhetorical criticism … we find that its point of
view is patently single. It is not concerned with permanence, not yet
with beauty. It is concerned with effect. It regards the speech as a
communication to a specific audience, and holds its business to be the
analysis and appreciation of the orator’s methods of imparting his ideas
to his hearers.2

Writers can usually work at a more leisurely pace than speakers. They may
write and rewrite their arguments; they may polish and re-polish style. They
must consider enduring aesthetic standards and think of an audience that will
read their arguments months or years afterward. A writer’s audience may also

1. See James Edward Sayer, “Debaters’ Perception of Nonverbal Stimuli,” Western Speech,
vol. 38 (winter 1974), pp. 2–6.
2. Herbert A. Wichelns, “The Literary Criticism of Oratory,” in Studies in Rhetoric and
Public Speaking in Honor of James Albert Winans, by Pupils and Colleagues (New York:
Century, 1925), pp. 95–208 ff.

I I . WR I TTEN AND ORAL STYLES 285

proceed at a leisurely pace, stopping to ponder a point, consult a reference work,
or reread a passage.

Speakers, by contrast, usually work under stricter time limits. If they do not
reply promptly to their opponents’ argument, they may not have another chance.
Writers can hope that readers will reread their words; speakers have only one op-
portunity to reach their listeners. Thus their arguments must be instantly intelligible
to the audience. If listeners miss an argument, its value is lost unless the speaker
repeats it. Most importantly, the speaker is concerned with a specific audience on
a specific occasion. Famous trial attorney Louis Nizer makes this point:

I have never made a speech from a script. A speech or argument in a
court is made for the ear, not the eye. It demands instantaneous com-
prehension. Unlike a written work, it does not provide the opportunity
for digestive deliberation. A reader sets his own pace and can call a re-
cess at his own pleasure …

The rule is reversed when one writes a book or essay. I believe it
should not be dictated to a stenographer; the rhythm tends to be wrong;
it will too much resemble a conversation in which the sentences may
not end and the eyes punctuate. The grace and balance of well-written
sentences can’t be achieved orally.3

Writers should strive for a style that will have permanence; speakers should
strive for a style appropriate to the moment.

I I I . A PH ILOSOPHY OF STYLE

No one style of speech is suitable to all speakers and to all time. The style of the
great nineteenth-century orator Daniel Webster was magnificent for his times,
but today it would be considered too formal, too florid. Style also bears the
mark of the individual. Students will readily recognize the differences in the
styles of Bill Clinton and George Bush, David Letterman and Jay Leno, John
Madden and Bob Costas, and Connie Chung and Jane Pauley.

Debaters should carefully study the styles of successful speakers on the con-
temporary scene. Rather than trying to imitate the style of a favorite politician or
TV personality or the winner of last week’s big tournament, debaters should de-
velop the style best suited for them, adapting it to particular occasions. An attor-
ney, for instance, would use one style when addressing a rural jury and a differ-
ent style when pleading before the Supreme Court. Yet in both cases he or she
would have the same purpose: to win an acquittal for the client. As another ex-
ample, an advocate trying to win support for intercollegiate athletics would use
one style in addressing a football rally and a totally different style in addressing a
chapter of the American Association of University Professors. Even similar audi-
ences will expect different styles on different occasions. The style of speech ap-

3. Louis Nizer, Catspaw (New York: Fine, 1992), pp. 103–104.

286 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

propriate for an informal banquet of the senior class would be different from the
style appropriate to a commencement address.

IV . FACTORS OF STYLE IN SPEECH COMPOSIT ION

The factors of style considered here reflect the tastes of contemporary audiences,
but these general principles should be modified when special considerations arise.
A speech at a football rally, for example, would probably require short sentences,
informal (even flamboyant) vocabulary, extreme partisanship, and brevity. A
speech before a group of educators would probably require longer sentences,
more dignified vocabulary, more formal structure, more restrained partisanship,
and greater length.

A. Conciseness

Contemporary audiences prefer short sentences and succinct phrases rather than
the full-blown, flowery prose popular in the nineteenth century. Today speakers
should try to be concise. Some debaters may take this too far, however. A speech
should be more than a string of evidence cards. Powerful and concise language
offers the debater more control over the judge’s flow sheet. If the judge is able to
write down the exact wording of the debater’s headlines (or tags), the debater
has managed to control what is on the judge’s flow. If the debater’s phrases are
too long and complicated to write down in a timely fashion, the judge will have
to shorten and interpret, putting the control in the judge’s hand (or pen).
Numbers, tag lines, explanations, and transitions can only help the debater to
convey their argumentative positions. Conciseness involves not only the succinct
expression of ideas but also the overall length of the speech. One- or two-hour
speeches were the usual thing in the days of Webster, Henry Clay, and John C.
Calhoun. Perhaps the popularity of first radio and then television programs has
helped to set the modern pattern of a half hour as the usual maximum for a
speaker; indeed, the average speech today is often shorter.

Time is precious to us as advocates. Those portions of our speeches that
are under our complete control (for example, the first affirmative, sometimes
the plan attacks or value objections, and so on) should be the product of exten-
sive rewriting and editing until each issue is stated with maximum conciseness
and clarity and phrased for maximum impact on the judge or audience. Each
piece of evidence should be presented with a cogent lead-in and edited to elim-
inate extraneous words (while preserving with scrupulous honesty the author’s
intent). This editing process must be done with extreme care, as negligent omis-
sion is an ethical violation just as is plagiarism.

B. Clarity

Clarity is of overwhelming importance to us as advocates. A perfectly sound case,
a case superior to the opposing case, may be defeated if the audience cannot see

I V . FACTORS OF STYLE IN SPEECH COMPOS I T ION 287

the connections among our arguments or if the listeners do not get the point of
our evidence. Our objective is to present our case so clearly that it is impossible
for the average member of the audience not to understand it. Careful organiza-
tion, well-chosen examples, and precise language will help us achieve clarity.

A lack of clarity and gross negligence in editing resulted in the following
statement on a safety card that a United Airlines passenger found in her seat-
back pocket. She was taken aback to read:

If a lack of clarity makes it possible to misunderstand your arguments, you can
be sure that your opponents will misunderstand your arguments. And they may
persuade others to do likewise.

C. Appropriate Vocabulary

Our vocabulary must be appropriate to the audience and the occasion. Attorney
William Kunstler—an experienced lecturer—reports his method of adapting his
vocabulary to his audience:

… if I speak to an undergraduate audience I use a far different approach
than when I am talking to the Junior Chamber of Commerce in
Minnetonka, Minnesota, or a bar association, or a group of older
people.

The difference, I think, is that in talking to the young people I
consciously try to use language that, while not being condescending, is
at least in the genre to which they are accustomed. And I try to bring
into the talk some relationship to the language of an undergraduate
without sacrificing any content and without sacrificing any rhetorical
artistry that you can utilize and without, I hope, condescension, because
I think that condescension is probably the worst sin any speaker can
commit.4

The task of the advocate is to present complex messages in comprehensible
language geared to the genre of the decision renderers and with rhetorical artistry
that will create a favorable impression. Student debaters should note that their
approach is often the exact opposite of Kunstler’s. They should consciously try
to use the language and genre to which their often-older audiences are
accustomed.

4. Nizer, Catspaw, p. 37.

IF YOU ARE SITTING IN AN EXIT ROW AND CANNOT READ THIS CARD,
PLEASE TELL A CREW MEMBER.

288 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

D. Simple Structure

The overall structure of the speech should be simple. Our objective is to make it
easy for those who render the decision to follow our case. We should emphasize
simplicity, too, in the structure of our sentences and passages. The complex or
compound sentence, full of subordinate clauses and studded with commas and
semicolons, may, on careful reading, express an idea with great precision. But
our listeners cannot see the punctuation in our notes, nor do they have a chance
to reread a difficult sentence. Simple sentences are more desirable for speakers.

E. Concreteness

Specific rather than vague or general words or phrases will increase the impact of
our ideas. We should use words and phrases that convey the exact shade of
meaning we intend. The use of specific detail will often heighten interest and
add an air of authenticity to the speaker’s words. For example, when a first affir-
mative constructive speaker tried to show the harms of unemployment, he
avoided a pointless generalization such as “unemployment is deleterious” and
provided specific, concrete examples:

Unemployment causes massive human suffering. The grim toll of even
marginal increases in unemployment was documented by the painstak-
ing study of Dr. Harvey Brenner of Johns Hopkins University, under-
taken for the Joint Economic Committee.

… That controlled epidemiological study revealed that for each 1
percent increase in unemployment, the nation suffered a 4.1 percent
increase in suicides; a 1.9 percent increase in cardiovascular, renal, and
cirrhosis mortality; and a 1.9 percent increase in overall mortality—that
is, each 1 percent of unemployment results in 36,000 needless deaths.

Of course the negative argued about this evidence—but it was concrete.
Sometimes the speaker has to use unfamiliar words or phrases. These can be

made more specific by careful definition. (Chapter 4 discusses various methods of
defining terms.)

F. Imagery

If we can paint a vivid picture in the minds of audience members, we increase
our chances of persuading them. A deftly phrased image will have an immediate
impact on listeners and may linger in their memory to influence future as well as
immediate decisions. In a debate on the proposition: “Resolved: That executive
control of U.S. foreign policy should be significantly curtailed,” a first affirmative
speaker began by saying:

“All the people who lined the streets began to cry, ‘Just look at the
Emperor’s new clothes. How beautiful they are!’ Then suddenly a little
child piped up, ‘But the Emperor has no clothes on. He has no clothes

I V . FACTORS OF STYLE IN SPEECH COMPOS I T ION 289

on at all.’” In 1947 the United States created the Central Intelligence
Agency and donned the cloak of secrecy to pursue communism.
Experience has proven the cloak we donned was nothing more than the
Emperor’s new clothes, hiding far less than we long pretended and ex-
posing America to peril.

A new term—iron curtain—entered the world’s vocabulary when
Winston Churchill proclaimed, “From Stettin in the Baltic to Trieste in
the Adriatic an iron curtain has descended across the Continent.”5 An
American government official seated behind Churchill at the time
thought, “For this man, words are battalions, doing battle for his ideas.”6

G. Connotation

Our concern with the selection of words and phrases is not limited to the choice
of terms within the vocabulary of our audience. We are also concerned with the
problem of choosing words and phrases with an awareness of their emotional
connotations. Consider the following examples of phrases that present a concept
in a “good” and a “bad” light:

Are certain aliens in the United States illegal or undocumented?

Is it affirmative action or anti-white male bias?

When interest groups give money to political candidates is it a campaign con-
tribution, an investment, or a bribe?

Is it a tax increase or revenue enhancement?

Were the Friends of Bill (Clinton) concerned citizens or lobbyists?

Does a candidate have advisors or handlers?

Does a speaker have researchers or ghostwriters?

The change we propose is reform; the change they propose is reckless.

In all cases, of course, we retain public relations counselors to conduct an edu-
cational campaign while they hire spin doctors to operate their propaganda
machine. (Recall the discussion of propaganda point in Chapter 1.)

Each of these designations involves an element of slanting, but decisions are often
influenced by just such slanted phrases. As Joseph Conrad said, “Give me the
right word and the right accent and I will move the world.”7

5. A considerable literature has been built up around the term iron curtain. In 1918 Vasiliy
Rozanov wrote in his book Apocalypse of Our Time, “An iron curtain is descending on
Russian history.” In Through Bolshevik Russia (1920), Ethel Snowden described that coun-
try as being behind an “iron curtain.” In the last days of Hitler’s Third Reich, Propaganda
Minister Joseph Goebbels spoke of “an iron curtain.” See Martin Gilbert, Winston S.
Churchill, vol. 8 (Boston: Houghton Mifflin, 1988), p. 7. Although he was not the origi-
nator of the phrase, it is Churchill’s usage that the world remembers.
6. Clark Clifford, Counsel to the President (New York: Random House, 1991), pp. 95–105.
7. Joseph Conrad, A Personal Record (Garden City, N.Y.: Doubleday, 1923), p. xvi.

290 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

H. Climax

The development of climax is an important consideration in speech composition.
An advocate’s speech typically contains a series of issues. Each of these should be
built up to a climax, and the speech as a whole should build toward a final, ma-
jor climax. We will often find it advantageous to place a strong climax early in
our speech to capture audience attention. Our final climax may be in the form of
an effective summary of our major arguments combined with a strong persuasive
appeal. If we use an anticlimactic order, beginning with our strongest arguments
and tapering off with our least effective arguments, we will diminish the force of
our case and leave a weak impression with those who render the decision. We
have three key tasks relating to climax: (1) We need to open with an attention-
getting climax; (2) we need to end on a high note, leaving a strong, lasting im-
pression with our audience; and (3) we need to offset the climax of a previous
speech by our opponents.

V. RHETORICAL FACTORS

IN SPEECH COMPOSIT ION

The rhetorical factors of coherence, unity, and emphasis aid advocates in com-
posing effective, well-organized speeches. You may find it helpful to review the
speaker responsibilities considered in Chapters 12 and 13 as you compose your
speeches. This way you will have not only a well-written speech or brief but one
that fulfills your speaker responsibilities as well.

Factors of Style in Speech Composition

■ Conciseness

■ Clarity

■ Appropriate

■ Simple Structure

■ Concreteness

■ Imagery

■ Connotation

■ Climax

V . RHETOR ICAL FACTORS IN SPEECH COMPOS I T ION 291

A. Coherence

The speech should be arranged so effectively that it will be instantly intelligible
to those who render the decision. The intelligibility of a speech depends to a
great extent on coherent organization. Beginning advocates often have a cluster
of evidence and reasoning that seems convincing to them but has no effect on
those who render the decision. The same evidence and reasoning rearranged by
skilled advocates may win a decision. The difference is that the skilled advocates
have learned to arrange or order their materials properly and to blend them to-
gether with effective transitions into a coherent whole.

1. Order. The materials of the speech must be presented in a carefully deter-
mined order designed to have maximum effect on those who render the deci-
sion. The issues of the proposition should be presented in an effective sequence.
The supporting materials for each issue should be arranged to lend maximum
support to the issues. Often, as advocates, we may first think of presenting our
arguments in logical order—and in many situations logical order is the most ef-
fective arrangement. In other situations, however, we may want to arrange our
arguments in a psychological order adapted to our audience. Other arrangements
that are effective in certain situations include (1) the problem–solution order, (2)
the “this-or-nothing” order, (3) the topical order, and (4) the chronological or-
der. Sometimes the use of one arrangement for the overall speech and another
for the development of certain supporting arguments is effective. In debating the
proposition “Resolved: That the federal government should control the supply
and utilization of energy in the United States,” one debater used a combination
of methods in his first affirmative speech. The organization of the debate case
was problem–solution: The problem was identified, and a solution was proposed.
Other types of organization were used in the development of the issues.
Following is an excerpt from the outline of his speech:

I. Today’s energy crisis is not a matter of just a few years but of decades.
(Under this heading the debater used chronological order to show how
the crisis had come about and why it would project into the future.)

II. Alternative sources of energy were impractical. (Under this heading
the debater used the this-or-nothing order, as he considered and dis-
missed various alternative sources, concluding that coal was not an al-
ternative because both coal and uranium were needed.)

III. Nuclear power is safe. (Under this heading the debater used chro-
nological order, reviewing the history of civilian nuclear power from its
start to the present and claiming an unparalleled safety record.)

IV. There is no reasonable alternative to nuclear power. (Under this
heading the debater again used the this-or-nothing order to argue that
an energy famine would result unless the affirmative plan was adopted.)

Though we may use a variety of methods, our objective is always to arrange our
materials to achieve coherence.

292 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

2. Transition. Transitions can be regarded as bridges between the various parts
of the speech. A well-ordered series of arguments is not enough to ensure coher-
ence. We also have to connect the parts of our argument in a way that makes it
easy to follow the development of the total case. In many cases a transition may
be only a word or a phrase. In a closely reasoned argument, however, an effec-
tive transition often includes three parts: (1) a terse summary of the preceding
arguments, (2) a brief forecast of the next argument, and (3) a concise demon-
stration of the relationship between the two arguments.

The debater whose outline was just presented used the following transition
in developing his fourth issue:

Remember our analysis: One, the energy crisis will last for decades.
Two, alternative sources are impractical. And three, nuclear power is
safe. With this in mind consider the statement signed by 31 scientists—
including 10 Nobel Prize winners—appearing in the New York Times on
the 16th of this month: “On any scale the benefits of a clean, inexpen-
sive, and inexhaustible domestic fuel far outweigh the possible risks. We
can see no reasonable alternative to an increased use of nuclear power to
satisfy our energy needs.” And that’s our fourth issue: There is no rea-
sonable alternative to nuclear power.

Well-planned transitions make it easier for the audience to see the relation-
ship of various parts of the argument and to link the parts of the speech together
into an effective whole.

B. Unity

We should have one clear, definite, and specific objective for a speech. Once we
have clearly formulated this objective, we can compose a speech aimed at attain-
ing the objective. Effective speeches have unity of purpose and mood.

1. Unity of Purpose. Unity of purpose requires that the speaker have one and
only one specific purpose for a speech. The rhetorical purpose of the advocate is
to prove, or to disprove, the proposition of debate. Anything that does not con-
tribute to that goal—no matter how interesting, amusing, or informative it may
be—must be ruthlessly excluded from the speech.

An example from academic debating will illustrate this point. One student,
who had many of the qualities of an excellent debater, consistently lost debates on
the energy proposition. A senior physics major, he was particularly well informed
on nuclear power reactors. His response to negative workability attacks was bril-
liantly informative speeches on nuclear reactors. In fact, one judge commented
that the student had delivered one of the best informative speeches the judge had
ever heard on the operation of nuclear reactors. The student’s problem was that he
presented so much information on workability that—although he obviously car-
ried that issue—he failed to respond to the disadvantages attacks. When he restruc-
tured his response-to-workability briefs—deleting the fascinating and informative

V . RHETOR ICAL FACTORS IN SPEECH COMPOS I T ION 293

but irrelevant material and retaining only the critical refutation—he suddenly had
time to devote to other major arguments and began to win decisions.

2. Unity of Mood. Unity of mood requires that we sustain a certain mood,
emotional feeling, or “tone” appropriate to our purpose, audience, and occasion.
Our materials should be in perfect unity with the mood we have chosen for our
speech. Evidence and reasoning that may meet the logical requirements of the
proposition but not the mood requirements should be replaced by materials
that will meet both requirements.

A debater favoring a program of national compulsory health insurance de-
cided she would try to establish a mood of pity. To support her argument about
the high cost of medical care, she offered a series of examples of long-term ill-
ness. But one poorly chosen example shattered the mood she sought to sustain:

One young girl, just the age of many in this audience, spent seven long,
lonely, tragically wasted years in the cold isolation of a TB hospital. One
man in the prime of life, the age of many of your parents, spent five
years in the living hell of bone cancer suffering the most terrible pain
known to man. One dear old lady, the age of some of your grandpar-
ents, spent 15 years in a mental institution knitting a 27-foot-long scarf.

The audience of high school students was still chuckling about the old lady and
her 27-foot-long scarf as the debater completed her arguments showing the high
cost of long-term hospitalization.

C. Emphasis

Not all parts of a speech are of equal importance—some are indispensable to the
case whereas others are less important. Our goal is to emphasize the more im-
portant parts of our speech. Emphasis makes it easier for the audience to grasp
and retain the ideas we need to get across. Emphasis may be achieved by posi-
tion, by time, by repetition, by headlining, and by perspective (spin control).

1. Position. We can create emphasis by where we place an idea in our speech.
The beginning and the ending provide greater emphasis than the middle does.
This principle applies to the speech as a whole, to an argument within the
speech, and even to a sentence. Consider the following excerpts, taken from
speeches in debates on right-to-work laws. The speeches come from two differ-
ent debates, but the same issue is involved. Note the difference in emphasis:

They just don’t work. That’s the simple fundamental fact about right-
to-work laws—they just don’t work. Let’s look at the record. Let’s go
right down the list of states with right-to-work laws. In every case we’ll
see they just don’t work.

Let us consider the feasibility of the proposal advanced by the affirma-
tive. Let us examine the facts in those states where this plan has been

294 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

tried. We will find that such legislation does not work effectively to
produce any significant change in labor–management relationships.
There are now 17 states that have legislation of this type. As we review
the evidence from these states, we find …

Both speakers maintained that right-to-work laws do not work. The first speaker
emphasized this claim by giving it both first and last position; the second speaker
buried it in the middle of his passage.

2. Time. Time is of the essence in argument—and we must spend our time
wisely. Most of our time should be devoted to the important arguments. We
never have enough time to cover all possible arguments or to fully refute all
the contentions of our opponent. Thus we have to single out the important mat-
ters and emphasize them by devoting time to them.

3. Repetition. Repetition and redundancy are often frowned on in writing,
and authors are urged to steer clear of them. For the speaker, however, judicious
repetition is essential to both clarity and emphasis. If listeners miss a critical word
or phrase that is uttered only once, the speaker’s case may never be clear to
them. Listeners cannot turn back the page to reread something they missed the
first time. We have to compensate for inattention among some members of our
audience by reiterating critical material. The old slogan “Tell them what you’re
going to tell them, tell them, then tell them what you’ve told them” has great
merit. As speakers we cannot use italics, capital letters, or boldface type for em-
phasis, but we can use repetition. Repetition may be achieved by repeating the
same idea in the same words or by restating an idea several times in slightly dif-
ferent ways.

The echo effect is often an effective technique. Here the speaker states a key
sentence—usually a headline (considered next)—and then the speaker immedi-
ately echoes the sentence by repeating its critical words. Echoing in a written
essay would undoubtedly be criticized as poor style, and rightly so. However, it
is a valuable stylistic device in oral presentations—just one more example of the
differences between oral and written style. For instance, in arguing the proposi-
tion “Resolved: That the federal government should implement a program
which guarantees employment opportunities for all United States citizens in the
labor force,” a first affirmative speaker repeated his major claims, saying: “Our
first issue: Unemployment will persist. Unemployment will persist.… Our sec-
ond issue: Unemployment is a major social problem. Unemployment—a major
social problem.” The repetition was intended to lodge the argument firmly in
the minds of the judge and audience and to ensure that the judge would record
the speaker’s exact phrasing of this argument on a flow sheet. This type of overt
repetition is accepted by many judges, who recognize the pressure a speaker is
under in a tournament. A more subtle method of repetition is required in other
situations.

V . RHETOR ICAL FACTORS IN SPEECH COMPOS I T ION 295

4. Headlining (Taglining). Headlining is an essential technique in composing
debate cases and, for that matter, in composing a speech on any relatively com-
plex matter. Headlining involves the use of concise, precisely chosen words or
short sentences to identify key points in the debater’s speech. Tag lines should
ideally be seven words or less.

The headlines, which are the first sentences of the major portions of the
speech, should be short and succinct and should emphasize the major point you
want to make. They are a specialized form of tag line (see Chapter 14). Recall
the examples just cited:

Unemployment will persist.

Unemployment is a major social problem.

With these headlines the debater set out the need issues in short, succinct,
and emphatic form.
All major portions of the case should be headlined in a similar way. Here’s
an example:

Inherency: Present economic policies can’t reduce unemployment.

In the plan each plank should be clearly headlined. Here’s an example:

Plank 1—Agency: NASA will administer the plan.

Plank 2—Mandate: By 2010 NASA will …

The headlines must concisely and precisely express the key ideas the debaters
wish to lodge in the minds of the decision makers. Imprecision and ambiguity in
phrasing headlines are counterproductive. A Miami newspaper headlined a story,
“Developer Agrees to Restore Damage to Wetlands.” A Birmingham newspaper
headlined an editorial, “The Region Is Doing a Poor Job in Raising Its Illiteracy
Rate.” Another newspaper unabashedly proclaimed, “Teen Pregnancies Caused
by Sex, Utah Study Says.” If the headline leaves the audience puzzled, angry, or
amused by inept word choice, the headline is a failure. Experienced debaters find
it worthwhile to write and rewrite their headlines until they are honed to
perfection.

Intercollegiate debaters often continue the headlining down through the
substructure of the case using numbers and letters to make their organization
clear. Note that in the debate in Appendix B, the debaters not only headline
their arguments but also use numbers and letters to label their own arguments
and to identify the points in their opponents’ arguments that they are trying to
refute. In nonformal debate, too, headlining is essential to add clarity and impact
to the arguments. The phrasing will be more informal—“Now wait a minute,
let’s look at the second point Art made, about the fees for the MBA. You really
can’t compare …”—but it still helps listeners follow your argument. In any situ-
ation carefully developed headlining will make it easy for those who render the
decision to follow your arguments.

296 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

5. Perspective (Spin Control). As we saw in Chapter 7, data are often sus-
ceptible to more than one reasonable interpretation. This, of course, is not lim-
ited to statistical data. With spin control advocates present material from the
most favorable rhetorical perspective (see the Chapter 18 section “Respondent
Considerations”) and, for that matter, to all aspects of speech composition. This
perspective or spin control should be applied to both the headline (see the pre-
ceding section) and the development of the statement.

Spin control became a major priority during the health care debate. The
New York Times reported:

Tired of watching its members portrayed as patient-gouging money
machines, the American Medical Association is changing the way it
calculates doctors’ median incomes. The association … decided … that
… it would lump the salaries of private practitioners with those of
Federal Government doctors and young doctors in training, who make
considerably less.

The mean income of American doctors in private practice (was)
$177,400 a year … In contrast, doctors in training earn(ed) only $22,000
to $30,000 a year … Government doctors … are known to earn much
less than doctors in private practice … Dr. Sidney Wolfe, director of
Public Citizen’s Health Research Group in Washington, called the
accounting change “unabashed deception.” “It wounds like the kind
of snake oil that the A.M.A. is very fond of criticizing others for,”
Dr. Wolfe said.8

Clearly both sides are trying to put their spin on the matter of physicians’ in-
come. Is it showing the whole picture, or is it an unabashed deception? By the
way, did you detect the reporter’s spin?

The lesson for the advocate is clear: Present the material from your perspec-
tive—put your spin on it—and if at all possible get your perspective on record
before your opponent plants a different perspective (or spin) in the minds of the
decision makers.

When President Clinton sent his budget proposal to Congress, he put
his spin on it, calling it “A Deficit Reduction Package.” That had a nice ring
to it—reducing an enormous deficit sounds like a sensible thing to do. Had his
Republican opponents been quicker to put their spin on the legislation they
called “The Greatest Tax Increase in History,” the result might have been differ-
ent—tax increases are always unpopular. Clinton’s early spin may have made the
difference. His budget passed the House by one vote and would have died in the
Senate on a tie if Vice President Gore had not cast the tie-breaking vote.

8. “New Math Used to Clean Up Doctors’ Image,” Associated Press, June 17, 1994.
Reprinted by permission.

V . RHETOR ICAL FACTORS IN SPEECH COMPOS I T ION 297

D. Ethical and Inclusive Use of Language

One of the basic premises of debate is that language has power. The power of
words to repress is as compelling as the power of words to liberate. It is essential
that debaters use—to the best of their ability—language that is inclusive, nonof-
fensive, and culturally appropriate. Insensitive reference to people based on their
victimization, difference, or foreign cultural ethnicity or group identification may
cause you to think of them as “others” and therefore less important or less un-
derstandable than you or groups you belong to. (For more about sexist language
and how to avoid it, visit http://www.apa.udel.edu/apa/publications/texts/non-
sexist.html. For more about racist language, visit http://www.asante.net/articles/
racist-language.html.)

VI . ED IT ING

Everything can be improved by editing. As noted in a previous section, those
portions of our speeches that are under our complete control should be the
product of extensive rewriting and editing and phrased for maximum impact
on the judge or audience. When an idea first occurs to us, it is often fragmented,
deficient, awkwardly phrased, and lacking in the grace, polish, and forcefulness of
the adroit phrase that will make the newspaper headlines, be highlighted as a

Rhetorical Factors in Speech Composition

A. Coherence

1. Order

2. Transition

B. Unity

1. Unity of purpose

2. Unity of mood

C. Emphasis

1. Position

2. Time

3. Repetition

4. Headlining

5. Perspective (spin control)

D. Ethical and inclusive use of language

1. Gender-inclusive language

2. Race-inclusive language

298 CHAPTER 15 PRESENT ING THE CASE : COMPOS I T ION

network news sound bite, or be lodged in the mind of a debate judge. Extensive
rewriting and skillful editing will turn an embryonic idea into an effective per-
suasive message.

Consider how these unedited statements were counterproductive for their
authors:

After being hit in the head with a baseball, pitcher Dizzy Dean joyfully in-
formed the anxious media, “The doctors X-rayed my head and found
nothing!” He spent a lifetime trying to live down that faux pas.

The producer of a highly successful TV series indignantly protested a net-
work’s renewal offer by firing off a fax insisting, “You say this deal will
be 50–50. In fact, it will be the reverse.”

An Army bulletin announced, “The unit had an estimated strength of 2,000
men, of whom 300 were women.”

Frank Rizzo—former police chief and mayor of Philadelphia—stated, “The
streets of this city are safe. It’s only the people who make them unsafe.”9

Good editing would have turned these bloopers from items in the book The
776 Stupidest Things Ever Said into coherent and effective statements.

EXERC ISES

1. Read some famous speeches from the plays of Shakespeare. A good source
can be found at http://www.monologuearchive.com/s/shakespeare_william
.html.

2. Watch and read Dr. Martin Luther King’s “I Have a Dream” speech and
identify the literary devices he uses to give power to the speech. (You can
find it at http://www.americanrhetoric.com/speeches/Ihaveadream.htm.)

3. Select an evidence card developed earlier in the course. Write 10 possible
tag lines that might be supported by this bit of evidence.

4. Write a first affirmative constructive speech for a debate on a proposition of
value, then for a proposition of policy.

5. Share with your classmates a favorite poem or song lyric.

EXERC I SES 299

9. New York Times, Apr. 25, 1993, p. H1.

16

Presenting the Case: Delivery

Once we have prepared our case, our next step is to deliver it. Although a well-
composed case is essential, good composition is not enough to win a debate

decision. For the speech to have a positive impact, we have to add effective delivery.
The importance of delivery in oral communication has been stressed ever since
Aristotle pointed out, “Success in delivery is of the utmost importance to the effect
of the speech.”1 Modern students of communication theory confirm this classical
dictum. For example, James McCroskey examined a number of experimental studies
and concluded, “Good delivery allows the rhetorically strong message to have its
normal effect. Poor delivery tends to inhibit the effect of a verbal message.”2 Once
we have composed a rhetorically strong message, we have to deliver that message in
a way that will obtain the desired decision from our audience. Of course, a strong
delivery is necessary, but not sufficient to debate or speech success. Delivery is the
means to the ultimate end of having an audience listen to and act upon your case.
It ensures that the message is received, but does not impact the quality of the mes-
sage itself. When one orders a pizza for delivery, if the pizza arrives hot and fresh to
your door, it tastes no better if it is delivered in a beautiful and new sports car, or a
beat-up, rusty pick-up truck. As long as the vehicle does not break down, you are
simply happy to have your meal. In a like manner, as long as the speaker’s delivery is
able to help the audience follow and understand the content of the message, it has
done its part.

I . METHODS OF DEL IVERY

The four methods of delivery available to the speaker are impromptu, extempo-
raneous, manuscript, and memorization. In most situations and for most

1. Aristotle, Rhetoric, III, p. 1.
2. James C. McCroskey, An Introduction to Rhetorical Communication (Englewood Cliffs,
N.J.: Prentice Hall, 1968), p. 208.

300

advocates, the best method is the extemporaneous method. With the extempo-
raneous method, it is frequently necessary to have evidence cards available that
contain quotations or statements we want to use in a very specific form. Often
we find it advantageous to memorize brief passages of our speech. For example,
we might want to conclude a speech with a carefully phrased summary. If we felt
that reading this summary from a card would lessen its effect and yet we wished
to be very precise in that statement, we might memorize our concluding sen-
tences. And when our opponent introduces important unexpected matters into
the debate, we must meet them with impromptu refutation.

A. Impromptu

We use the impromptu method of delivery when we make little or no prep-
aration for the presentation of our thoughts. In fact, because the impromptu
speech is made without specific preparation, we have no organized case and do
not compose the speech ahead of time. Suppose that at this very moment you
were asked to defend your views on U.S. foreign policy; your response would be
impromptu. You could draw on your general knowledge of the subject, on the
information you had happened to gather in your reading, and on whatever ideas
you may have formulated, but you would have to organize your ideas as you
went along.

It’s important to be familiar with the impromptu method simply because in
some circumstances it is the only method available. When news of an important
development is received in the Senate during the day’s session, for example, a
senator might find it desirable to speak on this matter at once. A sales represen-
tative might meet a prospective customer unexpectedly and find the occasion to
be an opportune moment to attempt a sale. The business executive, while at-
tending a board of directors meeting, might learn of a new problem and be
called on immediately to participate in debate on it. In each situation the indi-
vidual probably would have a good general background knowledge but would
have had no opportunity to make specific preparations. Because the impromptu
method is often the only available method, argumentation teachers sometimes
require their students to present impromptu arguments, so they can gain experi-
ence in organizing and presenting a case “on the go.”

Miniglossary

Extemporaneous speech A prepared speech in which the speaker may or may
not use notes.

Impromptu method A speech delivered without specific preparation.

Nonverbal communication Vocal expression and body language that convey
meaning to another person.

I . METHODS OF DEL IVERY 301

The best preparation for meeting the impromptu situation when it arises is
experience in delivering prepared speeches. Actually we may plan and organize
the impromptu speech to a degree. We will have at least a few seconds in which
to organize our thoughts, and if we are experienced speakers, we can do a lot in
a short time. Some speakers have developed the faculty of thinking ahead and
planning their future lines of argument while they are speaking on matters that
do not require their full attention.

B. Extemporaneous

The extemporaneous speech is a prepared speech. In delivering the extempo-
raneous speech, we neither read from a manuscript nor memorize our entire
speech. We may or may not use notes; we may or may not read short quotations
as a part of our speech; and we may or may not memorize a few short passages of
our speech.

The extemporaneous method provides almost all the advantages found in
other methods of delivery and few disadvantages. Its greatest advantage lies in
the fact that it is both prepared and flexible, allowing us to plan exactly what
we want to say and how we want to say it. Thus all the advantages of case build-
ing and speech composition can be brought to bear in the extemporaneous
speech. In addition, because the speech is planned but not “carved in stone,”
we can modify the presentation to adapt to the situation and to the statements
of previous speakers. Because we can watch the audience closely during the
speech, we can gauge the listeners’ reaction and adapt the speech to their
response.

The extemporaneous method has few disadvantages. It does have a greater
possibility of error than do manuscript or memorized speeches, but careful prep-
aration can minimize this risk. When the time element is critical, as in a radio or
television speech, the extemporaneous method may pose some problems for the
beginning speaker. It is more difficult to control the time with this method than
with the manuscript or memorized speech. Experienced speakers, however, de-
velop an excellent sense of time, and college debaters have little difficulty adjust-
ing to the time limits in intercollegiate debate. The repeat guests on TV talk
shows are those who, among other things, have learned to adapt to the strict
time requirements while retaining the spontaneity of the extemporaneous
method. Political candidates, who have to make numerous speeches every day
at the height of a campaign, usually develop “The Speech”—a block of material
in which they can present their views extemporaneously in as little as 5 minutes
or extend them to as much as 20 minutes, as the occasion requires. After the first
affirmative speech, almost all debaters, be they students or senators, use the ex-
temporaneous method of delivery. Only extemporaneous delivery provides for
the carefully prepared on-the-spot adaptation and refutation so essential to effec-
tive debate.

The extemporaneous method most frequently makes use of note cards or
legal pads, on which the speaker writes key words and phrases, making maxi-
mum use of abbreviations. Ronald Reagan used index cards in the mid-1950s

302 CHAPTER 16 PRESENT ING THE CASE : DEL IVERY

when he was touring the country as a spokesman for General Electric. He con-
tinued to use the same method during his presidency.3 A similar method is used
for television shows, although the cards are much larger and usually are placed
off camera.

C. Manuscript

In using the manuscript method, we prepare our speech carefully, write it out in
full, and read it to our audience. The advantage of the manuscript is that it pro-
vides us with the opportunity, even under pressure of the debate, to say exactly
what we want to say in exactly the way we want to say it. When minimizing the
possibility of error is the prime consideration, the manuscript speech is generally
used. In delivering a State of the Union message or other major state addresses,
all U.S. presidents, even those who were brilliant extemporaneous speakers, have
used the manuscript method. A slip of the tongue in such a situation would be
too dangerous; it might lead to a domestic or international crisis. The first affir-
mative constructive is a manuscript speech.

The disadvantages of the manuscript method include the lack of flexibility
and the difficulty of reading the manuscript effectively. Because the manuscript
is prepared in advance, it does not provide for adjustments to the situation, to
previous speeches, or to audience reaction. Furthermore, the manuscript often
becomes a barrier between the speaker and the audience when the speaker’s ob-
jective is to establish rapport with the audience. Audiences would rather have the
speaker talk with them than read at them. Ronald Reagan, the “Great
Communicator,” made the same point when he wrote, “I’ve always believed
that you can’t hold an audience by reading a speech.”4 Skilled speakers, when
they find it necessary to use a manuscript, often plan their delivery in such a
way as to create the impression that they are frequently departing from the
manuscript.

Experienced debaters have found it worthwhile to master the art of effective
delivery from a manuscript. As we practice the delivery of our speech, we should
give careful consideration to the “Steps to Good Delivery” considered later in
this chapter.

Portions of the speech under the advocate’s complete control—that is, when
there is little or no need or opportunity for adaptation—should reflect the maxi-
mum skill in speech composition. The first affirmative speech, for example, pro-
vides the greatest opportunity for advocates to say precisely what they want to
say in precisely the way they want to say it and to deliver their carefully chosen
words with maximum effectiveness. The well-planned first affirmative speech is a
masterpiece of composition and delivery. The issues, the contentions, the transi-
tions, the analysis, the evidence,5 and the summaries—all should be polished to

3. Ronald Reagan, An American Life (New York: Simon & Schuster, 1990), p. 130.
4. Reagan, An American Life, p. 130.
5. Again the admonition: Evidence may be edited to eliminate extraneous material, but
the advocate must scrupulously preserve the author’s intent.

I . METHODS OF DEL IVERY 303

perfection so that they will be recorded on the judge’s flow sheet or lodged in
the minds of the audience precisely as the speaker wants them to be. The well-
written and well-delivered first affirmative speech is a graceful, forceful, highly
literate, lucid, cogent statement that should be a powerful factor in advancing
the affirmative’s case.

A well-planned manuscript may be adapted to the situation at many points
in a debate. Experienced debaters prepare briefs in anticipation of these situations
—that is, short manuscripts that may be blended into their speech by use of ex-
temporaneous methods. Negative debaters prepare briefs of plan attacks. The
plan attacks, of course, must be adapted to the specific case of the affirmative.
Frequently, however, it is possible to anticipate a considerable part of this portion
of the negative’s case. The negative speaker may select from a number of previ-
ously prepared briefs, choosing the one directly relating to the particular affirma-
tive plan of the moment and carefully adapting it to the specifics of that plan.
Judges and audiences do not like “canned arguments.” The scripted plan attack
will work effectively only if it is adapted to the exact plan used by the affirmative
with specific linking evidence and explanation and only if it is presented so that
it appears spontaneous.

The reading copy of the manuscript should be a carefully prepared docu-
ment of professional quality. The rough draft will be covered with corrections,
and reading from a manuscript in that condition is too difficult. (Of course, if
you prepare your manuscript on a computer, the task becomes much simpler.)
A professional quality manuscript is easier to read, and its appearance adds to the
speaker’s credibility. It can help the speaker achieve more effective delivery and
increase the impact on the arguments. The manuscript should be typed on 8½ ×
11-inch paper with 1½-inch margins on both sides. Double spacing makes it eas-
ier to read and allows space for last-minute changes. Underlining, capitalization,
highlighting, phonetic spelling of difficult words, and dashes or slash marks to
indicate pauses make it easier to deliver the speech effectively. Be sure to leave
extra space at the bottom of a page rather than break a key sentence between
two pages. Also be sure to begin a new argument at the top of a new page rather
than near the bottom of a page. Where possible, have one argument per page;
the act of turning to a new page can help indicate to the audience that you are
making a transition to a new argument.

D. Memorization

Advocates rarely memorize an entire speech today. This method is still required
in many college oratory contests, because it provides practice with certain aspects
of speech composition and delivery. Outside the contest situation, however,
most advocates do not feel they have time to memorize a speech—except, of
course, when “The Speech” is used. The memorized speech is, in fact, a manu-
script that has been committed to memory. It provides all the advantages of the
manuscript method, as well as the additional advantage that the manuscript is not
present. Memorization also provides the maximum opportunity for polished pre-
sentation. With this advantage, however, comes a potential disadvantage.

304 CHAPTER 16 PRESENT ING THE CASE : DEL IVERY

Inexperienced advocates who memorize their speeches often appear stilted, arti-
ficial, and lacking in spontaneity. Further disadvantages of the memorized speech
include the time necessary for memorization, the lack of flexibility, and the pos-
sibility that the advocate may forget a portion of his or her speech. Many speak-
ers, however, do find it beneficial to memorize speech segments. The answer to
an obvious value objection may be rambling and ineffective the first time that
debaters respond to it. After they have met the attack in essentially the same
form several times, they may hone their answers to perfection and present
them concisely and incisively. Competent advocates preplan answers to recurring
problems—and to problems they anticipate may arise.

I I . STEPS TO GOOD DEL IVERY

A. Speech Outline

The speech outline is different from the case outline. Recall that the case outline is
an operational plan that coordinates the evidence and reasoning of the speakers
on a given side of the proposition. The speech outline is a detailed plan of exactly
what we intend to say and how we intend to say it to a specific audience.

B. Speaker Notes

The speaker’s notes in a debate typically take two forms. The first involves the
debate situation itself. The debater will record notes on the flow sheet (see pages
266–267) as an opponent is speaking. These notes are designed to guide the debat-
er’s response to an opponent’s arguments. The second involves briefs prepared in
advance. These briefs are responses that will be adapted for use against the antici-
pated arguments of an opponent. In the course of the debate, the speaker would
make a note on the flow sheet to use this particular brief. On the brief itself, the
speaker would make additional notes adapting the brief to the specific arguments
of the opponents or would attach a sticky note with a preflow of the brief on it.

C. Preparation

Just as we have to prepare by building our case and composing our speech, we
also have to prepare the delivery of our speech. Experienced advocates do not

Methods of Delivery

■ Impromptu

■ Extemporaneous

■ Manuscript

■ Memorized

I I . S TEPS TO GOOD DEL IVERY 305

deliver a speech for the first time to those who render the decision. They deliver
it a number of times, preferably to colleagues who can make suggestions on how
to improve the delivery. Our presentation will be far more effective if we have
delivered our speech or brief a number of times, anticipated the potential prob-
lem in delivery, and worked out the most effective methods of communication.
The requirement of flexibility, of course, means that we will revise our speech
up to the very moment of delivery. We should also anticipate probable argu-
ments of our opponents and practice the way we will answer them should they
be used.

In rehearsing your delivery, you need to be aware of all the factors consid-
ered in the next section, “Nonverbal Communication.” A good starting point is
to have a friend tape you delivering your speech and briefs. Play them back, and
invite one or two friends whose judgment you respect to critique your delivery.
Next you might use the “tape and ape” technique recommended by Roger
Ailes,6 who advised three presidents, along with many other prominent figures,
on how to prepare for public appearances. Get a tape of a famous actor or actress
reading selections from literary works or speeches. Record yourself reading the
same selections. Your goal is not to become a performer but to learn how pro-
fessionals deliver a speech. Your goal is not to mimic but to learn from the pro-
fessionals and to become proficient in your own delivery. Just as you would
watch a tape of Tiger Woods swinging a golf club to help perfect your own
swing or a tape of Steffi Graf swinging a tennis racquet to improve your back-
hand, you can utilize tapes of professional speakers to improve your spoken de-
livery. Continue studying the professionals and revising, critiquing, and improv-
ing your delivery until you can deliver your speech or briefs with maximum
effectiveness.

I I I . NONVERBAL COMMUNICAT ION

We communicate with others not only through language (verbal behavior) but
also by means of nonverbal behavior. When we address an audience, we use not
only verbal language but also nonverbal communication—vocal expression
and movement to convey meaning. The meaning the audience perceives from
our message comes not from our words alone, nor solely from vocal expression
or body language. The message is a function of all these factors working to-
gether. For example, a simple verbal message such as “Hi” can, with the addition
of appropriate vocal expression and body language, be perceived to mean “I love
you,” “Don’t interrupt me now, I’m too busy to talk,” “Have I seen you some-
where before?” or a wide variety of other meanings. Thus our task as advocates is
to use the techniques of nonverbal communication to clarify and enhance our
messages. Nonverbal communications must be consistent with the verbal com-

6. Roger Ailes, You Are the Message (New York: Doubleday, 1988), p. 46.

306 CHAPTER 16 PRESENT ING THE CASE : DEL IVERY

munications—the smile or frown, for example, reinforcing rather than contra-
dicting the verbal message.

The importance of nonverbal communication is stressed by modern students
of communication theory. Kenneth Hance and his colleagues maintain that “the
ideas and feelings that we want to express to our audience are determined as
much by nonverbal behavior and vocal signals as they are by the words we
use.”7 And Randall Harrison has estimated that “in face-to-face communication
no more than 35 percent of the social meaning is carried in the verbal messages.”8

Much of the remaining 65 percent of social meaning comes from the delivery of
nonverbal messages.

A. Vocal Expression

We communicate with our audience partly by means of vocal expression. The
words we pronounce are intended to be heard by our listeners and to have
meaning to them. A number of aspects of vocal expression are important to
advocates.

1. Rate. The rate at which we talk is important. We must speak slowly enough
for the audience to follow us, but not so slowly that the audience will lose inter-
est in our words. Beginning advocates sometimes try to pack too much evidence
and reasoning into their speeches; consequently they are forced to deliver their
speech so fast that the audience cannot follow them without difficulty. Those
who render the decision are not always willing to make the effort necessary to
follow these rapid-fire presentations. The solution is often found in careful speech
composition. Rather than using three pieces of evidence and delivering them too
quickly for easy comprehension, it is better to use one well-chosen piece of evi-
dence, integrating it carefully into the case, and helping to drive it home by use of
an effective rate. We can benefit from listening to good speakers, both in audi-
ence situations and on radio and television, noting the speech rate they use. We
should also adapt our own speech rate to suit the needs of our audience.

Experienced intercollegiate debaters operating in tournament situations on
the national circuit are under great pressure to pack as much evidence and argu-
ment as possible into the available time. Their delivery may often exceed 300
words per minute. Their opponents will strain to follow every word; the judge,
usually an argumentation professor who may well have “been there,” will under-
stand the situation and often be willing to concentrate on the speech and record
the arguments accurately on a flow sheet. The human mind is easily capable of
absorbing far more than 300 words a minute, provided the listener is willing to
concentrate and the delivery is intelligible. Be warned, however, that audiences
made up of members of the general public usually are unwilling to provide the

7. Kenneth G. Hance, David C. Ralph, and Milton J. Wiksell, Principles of Speaking, 3rd
ed. (Belmont, Calif.: Wadsworth, 1975), p. 250.
8. Randall Harrison, “Nonverbal Communication: Explorations into Time, Space, Action
and Object,” in Dimensions in Communication, 2nd ed., ed. James H. Campbell and Hal
W. Hepler (Belmont, Calif.: Wadsworth, 1970), p. 285.

I I I . NONVERBAL COMMUNICAT ION 307

same degree of concentration that is available in the tournament situation.
Because selecting and using the appropriate rate of speech for those who render
the decision is often problematic for the beginning debater, it is well to remem-
ber the question posed early in Chapter 15: Who are the people to whom our
arguments are directed? The judges at the NDT event will have one set of ex-
pectations about rate; an audience of, say, college students or business executives
will have very different sets of expectations. In such circumstances a coach might
well offer the “Coaches’ Prayer”:

God, give my debaters the speed and logos to impress the intercollegiate
debate judge,
The ethos and pathos to impress the lay judge,
And the audience analysis to distinguish the one from the other.

[with apologies to Reinhold Neibuhr]9

Successful advocates are able to adapt their rate of speech to the require-
ments of the judge and audience. Observe the delivery of television network
anchors—their rate is usually ideally suited to general public audiences.

2. Pitch. Pitch refers to the tone level of the voice. Men generally have a dee-
per pitch than women have, and adults a deeper pitch than children. A pitch
appropriate to the advocate’s age and gender is an important consideration.
Whereas it is best to vary your pitch, in general, a lower pitch provides for a
more compelling presentation. Speakers should occasionally raise their pitch to
provide emphasis, but they should resist the tendency to speak in a continuously
high-pitched voice as they increase their energy and excitement during a debate.

3. Intensity. Intensity refers to the loudness or softness of the speaker’s voice.
At a minimum, our voice must be loud enough to be heard easily by everyone
we want to reach. In some circumstances the use of a public address system may
be necessary. In such cases we should address the microphone with normal con-
versational intensity and allow the electronic system to provide the amplification
rather than shout into the microphone. At the same time, we should guard
against too much intensity. Beginning debaters sometimes make the mistake of
addressing a small audience in a classroom with an intensity that would be ap-
propriate for a large gathering in an auditorium. Our intensity level should be
such that it easy for those who render the decision to hear us.

4. Flexibility. We should be able to adapt our voice, as well as our arguments,
to the situation. One type of delivery is appropriate at a football rally; another is
appropriate in a small committee meeting. We may use variation of rate, inten-
sity, and pitch to make our delivery more effective. For example, when we come
to a particularly important concept in a speech, we might use a much slower

9. Alan Cirlin, “Judging, Evaluation, and the Quality of CEDA Debate,” National Forensic
Journal, vol. 4 (1986), pp. 81–151.

308 CHAPTER 16 PRESENT ING THE CASE : DEL IVERY

rate, greater intensity, and a deeper pitch than we used previously. When we
come to a minor transition, we might provide contrast by increasing the rate,
lowering the intensity, and raising the pitch. These variations have to be subtle,
however. If the variation is too obvious, it calls attention to itself rather than to
the argument the speaker wants to emphasize. Listen to good speakers in audi-
ence situations or on radio or television. Their use of variation to increase effec-
tiveness will not be immediately apparent; but if you look for it, you will see
how they vary their delivery to achieve a desired effect.

5. Quality. The quality of our voice is important; we want people to find our
voice easy and pleasant to listen to. Good quality results from good resonance and
from a lack of undesirable voice qualities resulting from the improper production of
tone, such as breathiness, nasality, huskiness, and throatiness. Other voice qualities
considered undesirable in most circumstances include tones that are guttural, fal-
setto, or shrill. We should try to cultivate well-modulated, resonant tones. Under
certain conditions (considered in the section “Expressional Patterns”), we will de-
liberately use unpleasant voice qualities to convey special meaning to our audience.
These exceptions notwithstanding, which are confined to isolated words or brief
passages, our overall quality should produce a positive reaction in the audience.

6. Fluency. We should cultivate verbal fluency. Because beginning speakers
are sometimes at a loss for words, they may vocalize pauses while they grope
for the next word and litter their speeches with “ers,” “ahs,” and “uhs.” A
good knowledge of the subject, a well-developed case outline, a well-
composed speech plan, and rehearsal of the speech will help the advocate over-
come these problems and acquire the necessary verbal fluency. Practice in im-
promptu speaking also aids in the development of verbal fluency.

7. Expressional Patterns. Our concern with delivery is not limited to the
production of clear, pleasant, readily intelligible speech. On many occasions we
will use nuances of delivery to convey meaning. Skillful advocates use rate, pitch,
intensity, quality, and inflection to create an expressional pattern giving special
meaning and emphasis to certain words and phrases in their speeches. With a
well-chosen expressional pattern we can do much to clarify and communicate
our meaning. For example, foreign demonstrators chanting for the television
cameras can often convey their meaning despite the language barrier. When
there is no expressional pattern, as in a printed report of a speech, it is sometimes
difficult, if not impossible, to know what the speaker meant.

B. Movement

We communicate with our audience partly with verbal language, partly with
vocal expression, and partly with movement. Just as audience members are influ-
enced by the speaker they hear, so too are they influenced by the speaker they
see (radio speaking is, of course, an exception). Ray Birdwhistell believes that we
do most of our “talking” with our body movements. He maintains that we pour

I I I . NONVERBAL COMMUNICAT ION 309

out information with our shrugs, our hand and body movements, our eyes, and
our facial expressions and that these signals often convey more reliable messages
than do the words we utter.10 Several considerations of body language are im-
portant to the advocate.

1. Eye Contact. We should maintain direct eye contact with members of the
audience throughout our speech. Of course we will have to refer to our notes or
manuscript, but this checking should be done as briefly as possible. The vast ma-
jority of our time should be spent looking at and talking to our audience. If
there is a key individual in the audience—such as a single judge for a debate—
we may focus most of our attention on that key individual. We should, how-
ever, establish some eye contact with others in the audience. In a general audi-
ence situation we should make sure that we establish eye contact with persons in
all parts of the audience, thereby getting vital feedback from the audience.

2. Movement. When speaking, our movement should be purposeful—it
should aid us in communicating with our audience. The way we approach the
lectern, for example, is important. If we approach the lectern with a confident
step and take possession of the rostrum with quiet authority, our ethos is en-
hanced. Our movements should be easy, economical, and purposeful, yet appar-
ently spontaneous. We should not remain in a fixed position behind the lectern
or rooted to one spot on the rostrum as if we were inanimate. We might move

10. Ray L. Birdwhistell, Introduction to Kinesics: An Annotation System for Analysis of Body
Motion and Gesture (Washington, D.C.: Department of State, Foreign Service Institute,
1952).

Nonverbal Communication

A. Vocal Expression

1. Rate

2. Pitch

3. Intensity

4. Flexibility

5. Quality

6. Fluency

7. Expressional Patterns

B. Movement

1. Eye Contact

2. Movement

3. Gestures

4. Facial Expression

310 CHAPTER 16 PRESENT ING THE CASE : DEL IVERY

away from the lectern and closer to our audience to emphasize a major issue; we
might move from one side of the rostrum to the other as we make a transition
from one issue to another. But our movement should never compete with our
case for the attention of the audience. A story, which just might be true, is told
of a young prosecuting attorney who lost his first case in a burglary trial, al-
though he had ample evidence that the accused was guilty. The novice lawyer
was so nervous that, in presenting his evidence, he continually paced to and fro
before the judge. This pacing so attracted the attention of the jury that they con-
centrated on estimating how many steps he took in each direction and how
many miles he walked in the course of the trial, rather than following the case
he was attempting to present.

3. Gestures. Our gestures should be purposeful, aiding our communication
with the audience. A distinct preference is shown today for restrained gestures
in contrast to the flamboyant breast-beating of other eras. As with movement,
the gesture should be easy, economical, and purposeful, yet apparently
spontaneous.

When we use a three-fingered gesture as we say, for example, “The three
major issues are …,” it should appear natural and spontaneous rather than
calculated.

4. Facial Expression. Our facial expression should be consistent with the atti-
tude we are trying to express. One novice debater was so pleased to be partici-
pating in his first intercollegiate debate that he smiled happily as he said, “The
energy crisis is going to produce the worst depression this country has ever
seen.” The incongruity of the speaker’s smile did much to minimize the effect
of his argument on this issue.

Experienced communicators such as Dan Rather or Peter Jennings can con-
vey a world of meaning by a tilt of an eyebrow, a toss of the head, a curl of the
lip, or a slight change of expression. And, of course, others are constantly trying
to “read” our facial expressions. After a news conference, for example, reporters
often tell us that the president or the secretary of state looked “pleased” or
“tense,” “confident” or “worried.”

IV . SPEC IAL CONS IDERAT IONS : TOURNAMENT

DEBATE DEL IVERY

The experienced intercollegiate debate judge is a specialized audience. Each in-
dividual has different biases, and it is worthwhile to consider the judge’s philoso-
phy statement and ask him or her about delivery preferences. But also remember
as well that these judges are used to distinct styles of delivery. Intercollegiate
tournament debate delivery requires some special considerations:

I V . S PEC IAL CONS IDERAT IONS : TOURNAMENT DEBATE DEL IVERY 311

1. Vary the rate. As noted previously, college debaters may speak at a very rapid
pace, in excess of 300 words per minute. Judges are accustomed to listening
to and “flow sheeting” very fast delivery if it is clear. Developing the ability
to speak, or read, at such a fast pace is not easy. It is critical to maintain
clarity and to enunciate at any speed. It is also important to remember to
pause, use effective emphasis, and vary nonverbal vocal qualities.
Introductions, conclusions, and transitions offer good opportunities to slow
the pace for effect.

2. Make eye contact. If the judge is keeping a flow sheet scrupulously, the de-
bater may see little more than the top of his or her head. Although contin-
uous eye contact is impossible for the debater reading briefs and referring to
the flow sheet, it is important to make eye contact when possible. The best
opportunities for this are in the opening and closing to a speech. Effective
eye contact commands attention and demonstrates confidence. In addition,
it is important for the debater speaking (and the debater sitting at a desk) to
watch the judge closely for any reaction to arguments made.

3. Show energy, sincerity, and enthusiasm. Debaters are salespersons selling their
advocacy. Effective debaters display passion for their advocacy and present
themselves with confidence and competence. One of the most exciting as-
pects of debate is its high energy level. It is better to be a little too loud than
too quiet, and nonverbal behaviors demonstrating sincerity and commitment
to the advocate’s positions will enhance the presentation. Many debaters
make the mistake of sitting to speak, bending over their notes, or hiding
behind mountains of boxes. Tournament debaters should use proper posture
to influence the judge’s perception of their confidence and authority.
Straight posture also facilitates deeper breathing, allowing debaters to en-
hance the projection and resonance of their voice and even their rate.

4. Behave with courtesy and professionalism. Perceptions begin to form before the
debate begins, when the judge first sees the debaters. Their behavior during
their opponents’ speeches, their partners’ speeches, and the cross-
examination, as well as after the debate, can have powerful subliminal effects
on the judge’s evaluation.

5. Avoid distracting mannerisms. Repetitive gestures, tapping of feet or pens,
gasping for breath—all diminish the potential impact of the debater’s pre-
sentation. Speech delivery and composition involve many considerations. As
in many other contexts, the great art is to conceal the art. As advocates our
purpose is to win a decision. We use the arts of speech communication to
help attain this objective.

6. Be confident and controlled during cross-examination periods. Do not busy yourself
with preparation for the next speech or arrangement of materials at your
desk. Look the judge in the eye as much as possible and demonstrate con-
fidence and mastery of the situation and the material. Shake hands at the end
of the debate.

312 CHAPTER 16 PRESENT ING THE CASE : DEL IVERY

When the debate is over, we are not interested in having the audience applaud
our clever word choices, or comment on the quality of our voice, or note our
graceful gestures; rather, we want it to make the decision we have argued for. The
arts of speech communication should never attract attention to themselves, but
should be blended into the total communicative effort to win over the audience.

EXERC ISES

1. Breathing from the diaphram. Good breathing for all public speaking re-
quires the speaker to stand up straight and breathe from the diaphragm: belly
breathing. When speakers are nervous or in a hurry, they usually take quick
breaths off the top of their lungs. To work to fix this, hold a chair chest high
in front of you, arms straight out (no resting the chair on anything, against
one’s chest, etc.). Put a brief on the seat of the chair and read it: Breathe
from your diaphragm as you read out loud. Now put down the chair and
reread the brief. Continue alternating until you start to notice the physical
difference in your breathing process.

2. Hold a pen or pencil in your teeth and read a brief out loud.

3. Read a brief aloud, adding the “a” sound between each word.

4. Read a long section of quoted material aloud, backwards.

5. As fast as you can, but with emphasis, read any book by Dr. Seuss.
Suggestions for this exercise are Oh Say Can You Say, The Butter Battle Book,
Oh The Thinks You Can Think, There’s A Wocket in my Pocket, and Fox in
Socks, but any book by Dr. Seuss is excellent.

6. Read a debate brief, but with exaggerated emotion and feeling.

Special Considerations: Tournament Debate Delivery

■ Vary the rate

■ Make eye contact

■ Show energy, sincerity, and enthusiasm

■ Behave with courtesy and professionalism

■ Avoid distracting mannerisms

■ Be confident and controlled during cross-examination periods

EXERC I SES 313

17

Evaluating the Debate

We often ask, “What was the vote?” “What was the verdict?” “Who won?”
Members of Congress put their voting cards into electronic slots, the elec-

tronic scoreboards on the gallery walls light up, and we learn the fate of legislation.
The judge in the courtroom asks the jury to state the verdict, and we learn the out-
come of the trial. In academic debate the judge announces the decision or writes it
on a ballot available to the debaters at a later time. Everything we have considered
thus far builds to this climactic moment—the decision.

How do we evaluate the debate? What is the basis for the decision? The decision
should be based either on the proposition of debate or on the debate itself. In applied
debate the decision should be rendered on the proposition itself; in academic debate the
decision should be based on the debate itself—that is, on the comparative merits of
the arguments and evidence presented by the opposing teams, not on the merits of
the proposition. Here we consider the role of the judge in academic debates.

I . FUNCT IONS OF THE JUDGE

Judges in academic debates have three functions: to be (1) decision makers,
(2) critics, and (3) educators. As decision makers they have to discern which
team did the better debating, and therefore which team won the debate; as critics
they have to report their decisions and the rationale for them in an educationally
useful manner; and as educators they must consider the pedagogical implications
of their work as debate judge.

Judge interaction with the debaters during the debate is relatively limited.
Judges will usually keep time for the debaters, calling out by minute the time re-
maining in each speech and during preparation. Judges may occasionally call out
“Clearer” if the debater is being unclear, or even more infrequently, “Explain”
or “What was that?” if they wish to give the speaker an opportunity to clarify
something. Parliamentary debate engages a higher level of judge–debater interac-
tion during the debate. Some judges make it a point to give nonverbal feedback

314

about the arguments as they are presented; others work just as hard not to pro-
vide visual reactions that could influence the debate or negatively affect the
debaters.

A. Discerning Which Team Did the Better Debating

Judges of academic debates must answer the question “Which team did the bet-
ter debating?” or “Which team won the debate?”1 To answer these questions,
they are guided by certain principles.

1. Judges Must Apply Their Total Knowledge of Argumentation and
Debate as Well as Their Knowledge about the Proposition. In debates an
almost infinite range of possibilities may become factors in the decision-making

Miniglossary

Activist judge Judges in this approach see themselves as active participants in
the debate process, and view the debate not as a game, but as an act.

Evaluator of argument This judge recognizes the inevitability of intervention,
but strives to determine the quality of logic, clash, and evidence presented by
debaters in order to choose the superior case or argumentative advocacy.

Hypothesis-testing judge A judge who focuses on testing the affirmative case
and requires that the affirmative overcome any negative attack to win the
decision.

Issues judge A judge who focuses on the stock issues and requires the affirma-
tive to win all the stock issues to win the decision.

Policymaker judge A judge who contrasts the affirmative’s and negative’s pol-
icy systems and requires that the affirmative’s policy system be viable and better
than the negative’s policy system in order to win the decision. This judge tends
to evaluate competing policies on a basis of cost versus benefit.

Skills judge A judge who focuses on the skills listed on the AFA ballot—analysis,
reasoning, evidence, organization, refutation, and delivery—and awards the deci-
sion to the team that has done the best debating with regard to these skills.

Tabula rasa judge A judge who takes no position and allows and expects the
debaters to decide the theoretical framework for the decision. If no judging
philosophy emerges in the debate, the judge may choose whatever judging
philosophy seems most appropriate as a basis for the decision.

1. There are two penalty situations for which a team might be given an automatic loss.
One, considered later in this section, involves the use of evidence of doubtful credibility.
The second is a forfeit (usually for being late for the scheduled starting time of a debate)
as stipulated in the rules of a tournament.

I . FUNCT IONS OF THE JUDGE 315

process. Therefore judges must be able to bring to bear a comprehensive knowl-
edge of the principles of argumentation and debate in order to evaluate the argu-
ments advanced. Judges should do their best to make substantive decisions based
upon the content and quality of the evidence and reasoning as presented during
the actual debate. The First National Developmental Conference on Forensics
stated:

As decision maker the judge is called upon to make choices among al-
ternatives emerging out of the proposition. The judge should value
content above delivery and substance above technique. The stronger
position on the issue should prevail, and the more credible evidence
should prevail over a greater quantity of evidence having less probative
force.2

2. Judges May Set Aside Biases Derived from Their Special Knowledge of
the Subject for the Duration of the Debate. The best prepared judges for
academic debate have read about the proposition and heard many debates.
They are familiar with the literature and in a position to fairly evaluate the qual-
ity of the debaters’ analysis and use of expert information. This additional knowl-
edge may generate certain attitudes, stereotypes, anticipations, or even distortions
in their thinking on the proposition. Their responsibility as judges is to apply this
knowledge and be informed by it, while setting aside for the duration of the
debate their personal biases. In rendering the decision, most judges will work
to consider only the evidence and reasoning actually introduced into the debate.
For example, one team may introduce some evidence found in an article by
source A. The judge may know that source A’s position is superficial and that
it could easily be refuted by evidence found in a scholarly book written by
source B. However, the judge should not enter into the debate except to evalu-
ate the relative merits of competing claims as supported by the evidence pre-
sented. Unless and until the opposing team refutes the weak evidence drawn
from source A’s article, that evidence should be accepted at its face value within
the context of the debate. Subject-matter experts ordinarily do not make good
judges for academic debates. Because of their expertise, they have usually formed
judgments on the proposition after long and careful study, and find it difficult to
set aside these judgments for the duration of the debate.

Judges should draw on their special knowledge of the subject in critiques to
suggest ways the debaters can improve their arguments. Here judges assess the
debaters’ subject-matter knowledge and reflect their findings in the quality-
rating points on the ballot. When judges discover a deliberate misuse of
evidence, they may impose an appropriate penalty. The NDT has adopted a
rule stipulating the following: “If a judge determines that distortion and/or falsi-
fication [of evidence] has occurred, the judge shall award the offending team a
loss and award zero speaker points to the offending speaker(s).” The judge’s

2. James H. McBath, ed., Forensics as Communication (Skokie, Ill.: National Textbook,
1975), p. 30.

316 CHAPTER 17 EVALUAT ING THE DEBATE

knowledge of the subject may also produce preferences for certain types of cases.
These too must be set aside for the duration of the debate. The First National
Developmental Conference on Forensics stated:

In the area of case forms, students may evolve new paradigms that are
consistent with the issues under consideration. The appropriateness of
such paradigms should be determined primarily by the process of argu-
mentation. In choosing between different interpretations of a proposi-
tion, the judge should encourage methods of analysis and reasoning
about meaning. Only in those instances where the students themselves
have failed to agree upon the basis for a reasonable interpretation of the
proposition should the judge exercise his or her individual and carefully
considered judgment.3

3. Judges Must Base Their Decisions on the Debate as It Is
Presented. Because they are experts on argumentation and debate, judges
could easily refute some of the arguments advanced in the debate. They might
know that one team could have taken a much stronger position than it actually
did. However, they should never require the students to debate them rather than
the opposing team. They must never ask, “Could I refute a particular argu-
ment?” but rather, “Did the opposing team refute that argument?” They do
not ask whether a team’s position was weak or strong in relation to the ideal
position, but whether the team’s position was weaker or stronger than that of
their opponents. For example, in debating the proposition “Resolved: That ex-
ecutive control of U.S. foreign policy should be significantly curtailed,” an affir-
mative team took the position that the United States should adopt an isolationist
foreign policy. In the opinion of one educator who was asked to judge this de-
bate, such a foreign policy would be disastrous for the United States. His opin-
ion, however, was irrelevant to his function as a judge. The issue was not
whether isolation would be good or bad for the United States but whether the
affirmative team, within the context of the debate, supported its case for curtail-
ing executive control of U.S. foreign policy.

In fact, because a debate has to be judged within its own framework, almost
any statement made or position taken by either team stands until refuted. The
sole exception is the last affirmative speech, when the judge may take judicial
notice of the validity of the evidence or of the introduction of a new concept.
If a team fails to ask the judge to take judicial notice of an obvious error or
contradiction in the opponent’s case, the judge must assume that the team failed
to detect the error; therefore it must stand against them.

Judges, of course, take note of the strengths and weaknesses in a debate case
and refer to them in their critiques and reflect their findings in the quality-rating
points on the ballot.

3. McBath, Forensics as Communication, p. 30.

I . FUNCT IONS OF THE JUDGE 317

4. Judges Take Comprehensive Notes during the Debate. Experienced
judges are known for the care with which they take notes during a debate.
(Note, some judges have abandoned the flow sheet and either do not take notes,
or take limited notes in a nonlinear fashion. These judges choose to approach the
debate experience in a nonlinear fashion in order to be more inclusive of those
who may not have the skill, experience, training, or “privilege” to flow a
debate.) The above caveat notwithstanding, all judges should develop a compre-
hensive note-taking system so that they can record all of the significant develop-
ments during the debate in order to evaluate the debate effectively.

Experienced educators judging academic debates find the flow sheet to be
the most convenient method of taking comprehensive notes. Judges using the
flow sheet method seek to record the development of each issue throughout
the debate. This method is similar to the debater’s flow sheet considered in
Chapter 14 but with one difference: The debater may make notes on a flow
sheet to aid in planning future speeches; the judge, of course, will record only
the arguments actually presented by the debaters.

Although the methods suggested in Chapter 14 are designed specifically for use
in judging the academic debate, they may be adapted for use in rendering a decision
on an applied debate. Many trial judges and attorneys use a comparable method to
follow courtroom debates, andmany business executives use a comparable “balance
sheet” to help them weigh arguments in debates on corporate policy. Whenever it
is necessary to render a decision on an important debate, some system should be
developed to facilitate the process of analyzing and weighing the arguments.

Because the flow sheet is never a verbatim record of the debate, many tour-
nament debate judges will examine evidence, or even the text of arguments,
plans, and counterplans, before making their decision. These judges must keep
in mind that, although reading material after the debate may clarify their under-
standing of what was said during the debate, it is not a substitute for paying care-
ful attention and keeping an effective flow sheet during the debate. In addition,
most tournament situations demand that the judge make a decision in a timely
manner to facilitate the tournament schedule.

B. Reporting the Decision in an Educationally Useful Manner

The decision, as part of the educational process of debate, should be reported in
a way that will contribute to the students’ educations. This reporting may be
done either by means of an oral critique, a carefully prepared ballot, or, ideally,
a combination of these two methods.

1. The Oral Critique. If an oral critique is used, the judge has a few minutes
to review his or her notes before presenting the critique. The effective critique
should do the following:

1. Review the progress of the debate.

2. Cite examples of effective application of the principles of argumentation and
debate.

318 CHAPTER 17 EVALUAT ING THE DEBATE

3. Offer suggestions for improvement.

4. Cite the factors most significant in determining the decision.

5. Announce the decision (this is optional and in some tournaments may even
be prohibited by tournament or league rules; some judges prefer to offer
suggestions and feedback to the debaters but to report the decision only on
the ballot).

6. Offer an opportunity for questions and interaction with the debaters.

When the oral critique is used, adequate time should be allocated for its
presentation.

2. The Ballot. Whereas oral critiques and decision disclosures are the norm in
tournament debating, a written ballot is generally required to facilitate tabulation.
Even when decisions are orally discussed, it is desirable to have a written record
of the decision. When a ballot is used, an oral critique may be presented as well.
The judge will generally be asked to prepare a written critique on the ballots that
will be handed to the participating teams. Samples of judges’ written critiques
follow the national championship debate transcript in Appendix B. An effectively
designed ballot should facilitate the following:

1. Record the decision of the debate.

2. Record the name, team affiliation (if relevant), side, speaker position, rank
and points for each debater.

3. Record the name (and affiliation if relevant) of the judge, and provide a
signature line.

4. Provide a place for a written critique and reason for decision.

5. Provide a record of the debate for each team.

6. Provide a record of the debate for the tournament director.

Four ballots meeting these requirements are shown in insets. The AFA Form
A ballot (shown on page 320), one of several ballots published by the American
Forensic Association, was originally designed for use in CEDA or cross-
examination debates; Form W (shown on page 321) was designed for use in
NDT debates. Of course, the two are now interchangeable. The Form H ballot
(shown on page 322) is meant for Lincoln–Douglas debates. All three ballot types
come in convenient no-carbon form. The top sheet, recording the decision and
points, can be sent to the tournament control room as soon as the judge reaches a
decision. The judge may then complete the written critique at his or her leisure and
send the completed ballot to the control room in timely fashion. Completed copies
of the ballot containing the critique may then be distributed to the debaters. AFA
Ballots (including parliamentary debate ballots) may be ordered directly from the
American Forensic Association at [email protected]. Although the
AFA form ballots are useful, they are not necessary. Most tournaments now utilize
computer programs that print out simple ballots for use by judges. Of course, to
provide the debaters copies of these ballots requires photocopying. A simple ballot

I . FUNCT IONS OF THE JUDGE 319

that meets the necessary requirements can easily be fashioned, as exemplified by the
ballot on page 323.

A ballot for shift-of-opinion debating, which may be prepared locally and
distributed to the audience, is shown on page 324.

I I . JUDGING PHILOSOPHIES

All qualified judges for academic debate agree that the decision must be based on
the answer to the question “Which team did the better debating?” However,
judges may use different philosophical approaches—or different decision-
making paradigms—in answering this question.4 Identifying judging paradigms
is now somewhat historical, as tournament debate judges have evolved beyond
the labels which identified their approach in the 1970s and 1980s. At that time,
judges tended to fall into the following characterizations.

4. John D. Cross and Ronald J. Matlon, “An Analysis of Judging Philosophies in
Academic Debate,” Journal of the American Forensics Association, vol. 15, no. 2 (fall 1978),
pp. 110–123.

320 CHAPTER 17 EVALUAT ING THE DEBATE

A. Skills Judge

The skills judge focused on the skills listed on the AFA Form W ballot—analysis,
reasoning, evidence, organization, refutation, and delivery—and carefully evaluates
which team has performed better with regard to each of these skills. The judge in
this case does not merely assign points and add up the score to “find out who won.”
The ballot is an instrument the judge uses to report decisions. Skills judges base
their decisions on their total knowledge of argumentation and debate, and they
recognize that, although the skills are given equal weight in the ballot in an actual
debate, one or two skills might outweigh all the others and constitute the reason for
the decision. For example, one team’s use of evidence or its analytic skill in devel-
oping a particular critical issue might be decisive. Ultimately, the skills judge
worked to evaluate the public-speaking qualities of the debate and identify the
team that did a better job of blending form and content, style, and material.

B. Issues Judge

The issues judge focuses on the stock issues. To win the decision from such a
judge, the affirmative has to win all the stock issues, whereas the negative needs
to win only one stock issue. The affirmative is not required to win every argu-
ment and every contention in the debate, but it must win each stock issue. Note
that issues are won or lost in comparison to the arguments of the opposing team.
A negative team might establish that the affirmative’s plan will cause substantial

I I . JUDG ING PH I LOSOPH IES 321

322 CHAPTER 17 EVALUAT ING THE DEBATE

disadvantages. To win this issue, however, the negative must demonstrate that
the disadvantage has greater impact than the significance of the need itself. In
debating the proposition “Resolved: That the federal government should signifi-
cantly strengthen the guarantee of consumer product safety required of manufac-
turers,” an affirmative argued that the lack of mandatory air bags in automobiles
caused 14,000 deaths per year (thus establishing the significance of the need it
claimed that the plan would solve), while the negative argued as a disadvantage
that the accidental deployment of air bags would cause 500 deaths a year.
The affirmative clearly won by saving 13,500 more lives than the negative; the
advantage outweighs the disadvantage. In fact, anyone subscribing to the issues
approach recognized that argumentation over each of the issues was rarely defin-
itive, and so although it seemed absolutist, competing claims and evidence were
considered in weighing consideration of each issue, and the proposition as a
whole. The central tenet of the issues judge was the identification of the issues
as a sort of checklist to be identified as necessary elements in their decision.

C. Policymaker Judge

Like a legislator evaluating competing pieces of legislation, the policymaker
judge evaluates the affirmative’s policy system (that is, its plan) as it represents a
departure from the status quo, contrasts it with the negative’s policy system (for
example, a defense of the status quo, a repair, a counterplan, an attack on the
affirmative’s plan as unworkable, or any of the other options open to the nega-
tive), and then decides whether the affirmative has offered a viable plan. If the
affirmative’s plan is viable, the judge will also require that it be better than the

DEBATE BALLOT

Judges Name ____________________________________________________________

Affirmative
________________________

Pos Speakers
Names

Points Ranks

Negative
__________________________

Pos Speakers
Names

Points Ranks

In my opinion, the debate was won by the ___________ side
(AFF or NEG)

Low point win intended

Judge’s Signature: ________________________________________________________
………………………………………………………………………………………………

Comments and Reasons for Decision:

I I . JUDG ING PH I LOSOPH IES 323

negative’s policy system. The policymaker judge would agree with the issues
judge cited previously: Saving 13,500 more lives is clearly the better policy (un-
less, of course, the negative introduced a new issue and argued that the 500 lives
lost in the accidental deployment of air bags was an involuntary loss of life,
whereas the 14,000 lives lost because of the lack of air bags represented a volun-
tary assumed risk, and that consumers should be free to choose whether they
want air bags in their cars). If this argument were introduced, the judge then
would have to weigh it in the policy decision. In order to compare policy sys-
tems, the policymaker judge would probably have to consider the stock issues,
especially solvency, in making the relevant comparisons. The focus of this para-
digm is the direct comparison of competing policies.

D. Hypothesis-Testing Judge

The hypothesis-testing judge takes the perspective of a scientist seeking to
determine the probable truth of a hypothesis. Unlike the policymaker judge the
hypothesis-testing judge does not seek to compare two policy systems. He or

324 CHAPTER 17 EVALUAT ING THE DEBATE

she is testing the hypothesis—that is, the affirmative case—alone. Thus the neg-
ative is free to defend anything or everything that is nontopical. If the negative
demonstrates that no need exists for the proposition, the hypothesis-testing judge
will conclude that the hypothesis is not true and should not be affirmed. The
hypothesis-testing judge tends to be receptive to conditional or hypothetical
counterplans. The main point of this paradigm is a primary focus on the state-
ment that is the proposition. Debate occurred as a means of testing the probable
truth of the proposition as embodied in the affirmative team’s example.

E. Tabula Rasa Judge

The tabula rasa (or clean-slate) judge avoids the imposition of his or her own
debate philosophy and allows and expects the debaters to decide the theoretical
framework for the decision as the debate evolves. If the affirmative is using a
stock issue case and argues successfully that the debate should be decided on
stock issues, this judge will vote for the affirmative if it carries the stock issues.
If the negative offers a conditional counterplan and argues successfully that
the judge should function as a hypothesis tester, the judge will vote for the neg-
ative if it carries the conditional counterplan. If neither team chooses to argue
the judging philosophy, the judge may decide that a certain type of judging phi-
losophy is implicit in the way the debate evolves and choose that philosophy as
the basis for decision. All judges work to be tabula rasa to some degree, striving
to make their decisions based on the arguments offered by the debaters in the
debate round, and not based on their predispositions about the topic and the
materials presented.

F. The Evaluator of Argument

Somewhat like the tabula rasa judge; however, the evaluator of argument re-
cognizes that he or she has an expertise and special knowledge in evaluating ar-
gumentation and that given the nature of debate, some degree of interpretation
or “intervention” by the judge may be necessary. The evaluator of argument will
apply standards of good argumentation to compare the relative quality of argu-
mentation by each team in order to determine a winner. This judge tries to
avoid imposing a framework for judging the debate but recognizes that it is his
or her role as an expert on argumentation to evaluate the relative quality of
competing arguments. For example, the evaluator of argument would compare
the competing claims of debaters based on such criteria as quality of sources, log-
ical support for claims, and sufficiency of data and warrant in support of claims. If
no judging philosophy emerges as clearly implicit in the debate, this judge may
decide to select any one of the philosophies to use as the basis for decision. The
evaluator of argument is most comfortable recognizing their superior knowledge
of debate and of the topic, and feel obliged to consider the quality of in round
arguments based on both the arguments launched by the opponents in the de-
bate and by their own evaluation of the quality of argumentation based on fac-
tors external to the debate.

I I . JUDG ING PH I LOSOPH IES 325

G. Current Practice

As indicated earlier, the division of judges into paradigms is now archaic, as most
judges have developed their own more individualized approaches combining
some of the theoretical precedents. Although each debate judge has a unique
approach, in general, they currently fall into one of two main camps.

The more traditional group of debate judges works to compare competing
advocacy (whether policy or critical philosophical positions) based on the argu-
ments, evidence, and clash as presented in the debate; works to remove itself
from personal bias and involvement; and favors decisions based on the content
of the argumentation over the delivery of the message. This group works to keep
a complete and accurate flow sheet to record the debate and after the debate may
examine evidence for precise wording. There is a preference among most of
these judges for arguments about the concrete nature of the policies being de-
bated, and an acceptance that the arguments are offered as hypothetical. They are
comfortable with the notion of switch-sides debating, which debaters learn
from the process of defending and opposing all sides of any issue. The judge is
an observer of the educational game that is an academic debate, whose job is to
promote the educational experience by fairly deciding the debate based on the
content of argumentation.

A newer trend in debate judging could be characterized as more activist
and interactive in nature. Judges in this approach see themselves as active partici-
pants in the debate process, and view the debate not as a game, but as an act.
The performances of the debaters are extensions of themselves and their advo-
cacy, which has importance in the lives of the participants in and out of the de-
bate context. To some extent, this paradigm considers the unique skills expressed
by the debaters, as well as their ability to engage their audience and exemplify
ethical and right behavior. These judges are less likely to evaluate a text of the
debate, but are more holistic in their evaluations. They are also more interested
in form: The activist approach has incorporated music, rap, video, personal nar-
rative, and dramatic performance. Activist judges are likely to consider them-
selves social critics, extending their critique of social structures and hierarchy to
the activity of debate, which by its technical nature serves to exclude participa-
tion. A consistent measure for the activist approach to debate and debate judging
is inclusion of repressed and underrepresented groups in the debate activity.

H. Significance to the Debater

We have considered six different historical judging philosophies and two general
descriptions of contemporary judging practice, but these are hardly the limit. In
fact, there may be as many ways to judge a debate as there are judges. Because
the debaters usually will not know the philosophy of the judge, the question
arises: How can debaters adapt to the situation? There are two considerations.
First, the debater should know argumentation theory and be prepared to argue
that the judge should serve, for example, as an issues judge for “this” debate if
the debater intends to argue the case on issues. Second, although judges have

326 CHAPTER 17 EVALUAT ING THE DEBATE

their preferences for specific judging philosophies, most judges are willing to
consider arguments about judging philosophies from the debaters and apply the
model most appropriate to a specific debate. John Cross and Ronald Matlon
have found that “the majority of judges in the academic debate community
view debates with extraordinary consensus regardless of their stated judging
philosophies.”5 Although this observation was made some time ago, it is still a
fairly accurate statement.

It is the judges’ responsibility to communicate their predispositions, prefer-
ences, and paradigms to debaters before the debate. Many tournaments, includ-
ing the CEDA National Tournament and the NDT, require that each judge’s
philosophy statement be available. Most intercollegiate debate judges post their
philosophies publicly at Debate Results (http://commweb.fullerton.edu/
jbruschke/web/home.aspxand/) or Planet Debate (http://www.planetdebate
.com/). One judge at the 1999 CEDA National Tournament wrote his philoso-
phy as a rap (a portion is presented here):

I decided to rhyme this/so check this verse/It’s as accurate/as one page
can get/If I’m judging you/this is what I’ll do/… and if you don’t like/
consider me a strike …

In the round/I get down/and I flow every card/I listen hard/to
your tags/extensions and cross-apps/If you’d like to win/then you
better begin/with good analysis/and then evidence.

Qualified warrants/for the claims you make/is where/most debaters
make/the fatal mistake/Don’t mistake my understanding/of the issues
you bring/you better hustle/in rebuttals/so your arguments/mean
something/I mean/tell me about the way it comes together/or your
speaker points/will look like/Rochester weather.6

Another, more traditional example of a judging philosophy statement is provided
in the inset on pages 328–329.

In addition, judges may voluntarily offer the debaters guidance by telling
them their philosophy prior to the debate. Debaters are always free to ask judges
to discuss their preferences. Debaters may also find it helpful to talk to people
who know the judges about their judging habits.

We have considered the major decision-making paradigms used in academic
debate. You should be aware that in other forums the decision renderers often
will have formulated decision-making paradigms they deem appropriate to the
subject or occasion. Although these paradigms may not be as clearly stated or as
precisely articulated as the paradigms for academic debate, they are important and
advocates must discover them. (See the Chapter 15 section “Analysis of the
Audience.”) When necessary, the advocate should be prepared to debate the par-
adigm for decision making, as well as the issues and evidence relating to the
resolution.

5. Cross and Matlon, “An Analysis of Judging Philosophies,” p. 123.
6. Myron King, “Judging Philosophy Rap Sheet,” in CEDA National Judging Philosophy
Booklet, Southern Illinois University, 1999. Reprinted with permission.

I I . JUDG ING PH I LOSOPH IES 327

Veronica Barreto Judge Philosophy 2004

Number of YEARS Judging:
High School: 0
College: 2

Number of TOURNAMENTS Judged (This Year’s Topic):
High School: 0
College: 2

Number of ROUNDS Judged (This Year’s Topic):
High School: 0
College: 16

PHILOSOPHY
Veronica Barreto Tournaments this year: 9
California State University, Bakersfield Rounds: 70+
Years Coaching: 1

The role of the critic: “My job is just to regulate funkiness”—James Gandolfini
I don’t determine what is true or what I believe to be true, only what is argued

better in this particular instance. Some general comments that apply across the
board: If you make a well-warranted argument of value on your own, you’ll never
hear me say “awww … if you only had a card that said that” you, Spanos … same
difference. The right analits on a disad can do the job. A corollary to that is that I
don’t call for very much evidence … at all … don’t count on it. You can save the
laundry lists of authors. I’m more interested in how a debater uses evidence, than
what evidence a debater reads. All the same, if there is a dispute over what a card
says, I’ll call for it to settle that. I’m not wed to any particular type of argumentation
as long as it happens to make an argument. There will be more on that under
performance.

Fiat is simply the ability to imagine a world where the plan/counterplan is en-
acted. Take from that what you will.

Topicality: I love to see topicality used strategically, perhaps to arrest link con-
cessions on other portions of the debate. I tend to think that that is the best way to
use T and I’m impressed when it’s done effectively. Of course, topicality functions on
its own. I come from the school of thought that T is a ground issue. That doesn’t
mean I haven’t voted on other justifications for the argument, just that I’m disap-
pointed when one team lets the other get away with it. Standards aren’t there for
decoration; they’re critical in evaluating the debate, so use them.

Disads: You got ’em, bring ’em. I prefer deep, developed, intricate debates over
a shallow spread. After a certain number, there’s bound to be a double turn some-
where, but that’s up to you to find.

Counterplans: I think they’re quite effective in neutralizing some of the advan-
tages dealt to the affirmative. I lend them a very willing ear. I tend to err in favor of
PIC’s and dispositionality, but don’t take my predispositions as an invitation to take
theory debates for granted. I will assume a perm is a test of competition unless oth-
erwise instructed and that usually requires some justification.

Kritiks: I read the goo as a debater and I read even more of the goo as a grad
student. I happen to be fluent in fru fru joo joo bee, that doesn’t mean that you can
string a bunch of catch phrases, do a boogey boogey, then sit back in the corner,
cross your fingers and have me make an argument out of it. Seriously, I have an un-
derstanding of critical argumentation but often find myself most interested in ques-
tions of praxis in debates. The link seems fairly easy to establish, e.g., “you use the
state,” but the more complicated question has to deal with the implications of that.

328 CHAPTER 17 EVALUAT ING THE DEBATE

I I I . FUNCT IONS OF THE BALLOT

A. Reporting the Decision

The ballot is, first and foremost, an instrument for reporting the judge’s decision.
The debaters and the tournament director in a tournament situation want to
know who won. The ballot furnishes this information.

B. Reporting the Quality of the Debaters’ Work

For educational purposes debaters should know not only the judges’ decisions on
debates but also the judges’ evaluations of the quality of their debating.
Reference to the quality points indicates how the judge evaluated debaters’
work both in terms of its own merit and in comparison to that of the other
participants in the debate. The quality points and rank may also be critical infor-
mation to the tournament director as a means of determining speaker awards and
as a device for breaking ties in a tournament. Generally, ballots offer a range of
0–30 speaker points to be awarded to each debater. Typically, only the top end
of the range is used (roughly 25–30). This will vary by region and convention. In
many tournaments, judges may award half points (for example, 27.5).

C. Serving as an Educational Tool

At the conclusion of the debate or tournament, the ballots are distributed to the
participants. The ballots thus become available to the director of forensics as an

It’s funny how the most important part of the debate gets under covered because
debaters get bogged down on the top level.

If the K is your deal, go ahead and “Do The [Goo]” just be aware. If you want to
make your life infinitely simpler in front of me when engaging in critical argumenta-
tion, run a counterplan. You’re totally welcome to forgo that option, but then you
have to be prepared to discuss how the argument generates unique (yep, I said it …
UNIQUE) offense. Using the kritik as a solvency turn works. Please do not say the
words “pre fiat” or “post fiat” in my presence … gives me the hee bee jee bees and
makes me make me cringe. Those words mean nothing to me. I can explain further
upon request.

Performance: Most of the time I find myself at a loss. I don’t see how performa-
tivity is any different from the debate I practiced when running my F-16’s affirmative.
If you’ve ever seen my blocks, you know they’re a work of art. You’re welcome to
explore a plethora of formats, but choosing an innovative format alone does not
warrant a ballot, only the arguments made using that format can do that. If you
think that performativity gives you superpowers, the ability to leap tall buildings in a
single bound, or create an ultrasonic force field that shields you from having to de-
fend the implications of your advocacy, then it’s unlikely that I’d be a good critic for
you. If you’ve already got me … well, there’s always the 2–1. On the other hand, if
you’ve got a cogent argument that happens to be articulated using an alternate for-
mat, I’m down.

Veronica Barreto Judge Philosophy 2004 (Continued)

I I I . FUNCT IONS OF THE BALLOT 329

important educational tool. After a tournament debate directors often arrange
conferences in which they review the judges’ evaluations with each student.
The quality of a student’s work will vary from one debate to another, and dif-
ferent judges may place a different emphasis on different aspects of argumenta-
tion. But student performance in a number of debates as recorded by a number
of judges provides important insights into the student’s ability, and further study
and training can be planned accordingly. The critiques written by the judges for
the 1995 CEDA Nationals final round are available in Appendix B, following
the transcript of the debates.

Although forensic directors ordinarily do not judge intercollegiate debates
involving teams from their own schools, they will judge many debates between
their own students as they prepare for intercollegiate debates. The evaluations
given at this time are often the most valuable part of the students’ education.
Usually time is available for a much more detailed critique than is possible in
other circumstances. Because the directors have seen the students debate many
times, often over a period of several years, they have considerable knowledge
about their students’ abilities and limitations and more insight into each student’s
problems than does a judge who sees the student only once.

IV . SPEC IAL BALLOTS FOR SPEC IAL PURPOSES

The traditional team policy debate ballot is pretty basic. It identifies the two teams
by school name, each of the four debaters by speaker position, calls for a ranking
(1–4) for each debater, a rating (on a scale to 30), and designation of a winner. It
may be used for most types of debate (see Chapter 18). The exceptions are the
town hall format, which uses a division of the house, and parliamentary debate,
which may use any of the various methods of voting. In addition, audience-
decision debating and Lincoln–Douglas debating require special ballots.

A. Ballots for Lincoln–Douglas Debating

Lincoln–Douglas debating requires a special ballot, because only two debaters
participate in the debate. The AFA Form H ballot, shown on page 322, is de-
signed for these debates.

B. Ballots for Shift-of-Opinion Debating

Because lay audiences are obviously not qualified to evaluate the debate as an
educational process, their decision has value only when the merits of the propo-
sition are being considered or when certain data are being collected for research
purposes. An audience-decision ballot is sometimes used as a device to increase
audience interest. In these cases a shift-of-opinion ballot may be used. The ballot

330 CHAPTER 17 EVALUAT ING THE DEBATE

shown on page 324, a modification of the Woodward ballot,7 provides a means
of compensating for the lack of understanding of the principles of argumentation
and debate found among most audiences. Members of the audience are simply
asked to state their beliefs about the proposition before and after hearing the de-
bate, and the decision is based on the shift of audience opinion. At the conclu-
sion of the debate, the ballots are collected and then tabulated as those recording
a shift to the affirmative, those reporting no change, and those reporting a shift
to the negative. The team that has produced the greater shift of opinion is deter-
mined by inspecting the tabulation. The results obtained by this method may be
regarded as interesting but not necessarily significant. Carefully controlled tests of
statistical reliability are necessary to guard against chance variables. These con-
trols, or the use of other experimental methods, require more elaborate statistical
procedures than are practical for the average academic debate.

In presenting debates before popular audiences, students gain valuable ex-
perience in addressing large groups and have an opportunity to analyze and
adapt to popular audiences. Audience-judges challenge students to win a pop-
ular response, whereas educator-judges challenge students to win a critical re-
sponse. It is educationally necessary that students have their work evaluated by
persons who know more about argumentation and debate than they do—the
educators—rather than by people who know less about argumentation and de-
bate than they do—the popular audience. It is inherent in our tradition of
liberal education that students should seek the highest rather than the lowest
common denominator.

EXERC ISES

1. Write your philosophy of judging.

2. View a debate (in class, online, at a tournament), and write a ballot for the
debate.

3. Assign class members different philosophies of judging (skills, issues, policy,
tabula rasa, hypothesis testing, activist). View a debate together, and staying
true to your assigned philosophy, write a ballot explaining your decision,
role playing the approach.

4. Read judging philosophies at Planet Debate or Debate Results.

5. Read the judges’ ballots in Appendix B.

7. See Howard S. Woodward, “Measurement and Analysis of Audience Opinion,”
Quarterly Journal of Speech, vol. 14 (Feb. 1928), pp. 94–111.

EXERC I SES 331

18

Academic Debate Formats and

Cross-Examination

Although debating is as old as civilization, the procedures of debating have
evolved and changed considerably over the centuries. Academic debating today,

while retaining the essential values of debating in ancient times, is an interesting ex-
ample of the rapid pace of adaptation to contemporary interests. To gain the full
benefit of academic debate, you should be aware of its various formats.

I . FORMATS OF DEBATE

The various formats of academic debate tend to have certain common elements:
(1) Both sides must have an equal number of speakers; (2) both sides must have
an equal amount of time; and (3) the affirmative generally speaks first and last.
The First National Developmental Conference on Forensics has recommended
that “more frequent use of alternative events and formats in forensics should be
encouraged.” One thing that all formats have in common is a limit on time.
Most debate formats prescribe a precise length for all speeches (a nine-minute
1AC). Debaters are well advised to have their own timers to monitor the length
of their speeches.

A. Cross-Examination Format

The most widely used format in intercollegiate team topic policy debating is
cross-examination. The most popular organization of this format, as utilized in
NDA/CEDA practice, is as follows:

332

The use of preparation time during the course of the debate should be
carefully planned. Generally, no preparation time should be used before the
cross-examination periods, and debaters not engaged in the cross-examination
question/answer roles should use that time for their own preparation. The first
negative speaker may wish to use a few minutes to help prepare their 1NC,
especially to consult with their partner; however, as much of the argumentation
presented by that speaker will be prepared in brief form prior to the debate, and
because they can use the preceding cross-examination period to prepare, the
1NC should not require much time. Similarly, the 2AC should not require
very much preparation time. The negative will need to coordinate their strategy
prior to the negative block, and make sure that they carefully answer all 2AC
arguments, so some time may be used prior to the 2NC. No preparation time
should be used before the 1NR! The first affirmative rebuttalist must be certain
to answer all arguments advanced by the negative team in the negative block, so
some time may be helpful. A team is in good shape if they have at least half of
their preparation time available to prepare for their last rebuttal speech.

Edward Bennett Williams, once called “the country’s hottest criminal law-
yer,” gave this tough but practical advice on the most difficult of trial techniques,
cross-examination:

It is … the art of putting a bridle on a witness who has been called to do
you harm, and of controlling him so well that he helps you. You must
think of him as a man with a knife in his hand who is out to stab you,
and you must feel your way with him as if you were in a dark room
together. You must move with him, roll with him. You must never
explore or experiment during cross-examination. You must never ask a
question if you do not already know the answer. If you do know it and
the witness refuses to say what you know, you can slaughter him.
Otherwise he may slaughter you. Never attack a point that is unassailable.

Cross-Examination Debate Format

First affirmative constructive 9 minutes
Cross-examination by second negative 3 minutes
First negative constructive 9 minutes
Cross-examination by first affirmative 3 minutes
Second affirmative constructive 9 minutes
Cross-examination by first negative 3 minutes
Second negative constructive 9 minutes
Cross-examination by second affirmative 3 minutes
First negative rebuttal 6 minutes
First affirmative rebuttal 6 minutes
Second negative rebuttal 6 minutes
Second affirmative rebuttal 6 minutes
Preparation time 10 minutes per team per round

I . FORMATS OF DEBATE 333

And if you hit a telling point, try not to let the witness know it. Keep quiet
and go on. The time to dramatize it to the jury is during your closing
argument.1

1. Questioner Considerations. All the considerations of argumentation and
debate apply to cross-examination debate. In addition, certain considerations
arise from the form of this debate. Let us examine some of the considerations of
cross-examination, beginning with the questioner.

1. Clarification. Some portions of your opponent’s speech may have been
unclear—either by accident or design. Cross-examination affords an op-
portunity to clarify them. Here’s an example:

Q: Your plan calls for placing a space station in orbit. What sort of an orbit
will that be?

A: Geosynchronous. That way we will be able to …

Q: Thank you. That’s what I wanted to know.

This brief exchange clarified the affirmative’s plan. The negative now knows
that the affirmative is going to use a high orbit thatwill be farmore costly than a low
orbit and will present many technical difficulties. With the now-clarified plan
before them, the negative can begin to develop plan attacks specific to the type of
orbit the affirmative is now committed to using in its plan. Clarification may even
include questions such as “I missed your third answer on the disadvantage, what
was that again?” “Whowas the source of your evidence about the dangers of long-
term presence in space?” or “May I please see the text of your plan?” And,
clarification may also be for the benefit of the judge. Even though you know the
answer, you may wish to make sure the judge is aware of it.

2. If you know of a defect in your opponent’s evidence, cross-examination
gives you an excellent opportunity to expose it. Consider this example:

Q: You justify your plan for greater freedom for law enforcement agencies
by claiming that crime increased 16 percent last year?

A: Yes, and not only last year; it has been a steady trend.

Q: And the source of your evidence was?

A: The Boston Globe.

Q: And where did the Globe get its figures?

A: [Consulting card] From, err, let me see. From the FBI study. Yes, from
an FBI report.

Q: From the 2004 FBI report. Thank you; we’ll come to that later.
Now …

1. Life magazine, June 22, 1959, p. 116. Used by permission of Edward Bennett Williams
and Life. (Emphasis added.)

334 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

The questioner has now established the source of the affirmative’s evidence.
In the next speech the negative will certainly emphasize the flaw in that
evidence. You may recall that the FBI had warned against using these statistics to
make year-to-year comparisons.

Let’s consider another example:

Q: You claim industry will move to escape environmental controls?

A: Right. They certainly will.

Q: Would you please read that card? I think it was the …

A: State Street Report. “When faced with unreasonably high taxes and ex-
cessive regulation, industry will give serious consideration to their option
to move to a location that offers a more favorable business climate.”

Q: That specifically says a combination of high taxes and unreasonable
regulations, doesn’t it?

A: Well, err, yes, but I think the focus is …

Q: Does the evidence say that any industry moved because of environ-
mental regulations alone?

A: Err, no, I don’t think so. Not in this report, but environmental controls
are a part of it.

Q: Does the State Street Report specifically mention environmental controls?

A: It cites “unreasonable regulations” and many of the …

Q: No mention of environmental controls. Thank you. And it said industry
would consider moving, didn’t it?

A: Yes, and they have moved.

Q: Does your evidence say so?

A: Well, no, not this evidence. We have other evidence that my partner
will read …

Q: We’ll be looking for it in her speech. But so far there is no evidence of
industry moving; no evidence about environmental controls. Thank you.

This cross-examination gave the questioner an opportunity to point out
important flaws in the evidence. If the respondent’s partner fails to provide the
promised new evidence in her speech, the questioner’s colleague should be
prepared to point that out.

3. Cross-examination may be used to advance your position. Here’s an
example:

Q: What was your answer to our #4 argument that unemployment will
persist in Iraq?

A: Uh, I guess I didn’t get to that, but …

Q: Thank you.

I . FORMATS OF DEBATE 335

This brief exchange allowed the debater to emphasize that the other team had
dropped an argument. The “development of space” resolution provides another
example:

Q: Our evidence says that industry will make billions in the new space
station, doesn’t it?

A: Yes, but industry is reluctant to go into space.

Q: You mean industry is reluctant to make billions in profits?

A: No. They’re reluctant because they’re not certain that the station will be built.

Q: Our plan mandates that the space station will be built, doesn’t it?

A: Yes, but …

Q: And industry will certainly want those billions of dollars of profit, won’t they?

A: Well, once it’s built …

Q: Thank you.

4. Cross-examination may be used to establish your response to an attack made
on your position. Consider this example:

Q: In your workability attack you said our plan wouldn’t work because the
people in the new space station would get sick.

A: Right. The evidence shows they develop low blood pressure and lose
bone marrow. Both Russians and Americans. And it takes three months …

Q: They get low blood pressure. So what?

A: Low blood pressure isn’t good for you.

Q: Does the evidence say that?

A: Well, no, but everybody knows that low blood pressure …

Q: The evidence doesn’t say it’s low enough to do any harm, does it?

A: It says they develop low …

Q: The evidence doesn’t say it gets low enough to stop them from work-
ing, does it?

A: Well, no, but everyone knows low blood pressure …

Q: No significance shown in low blood pressure. Now, about the bone
marrow—so what?

A: They lose 5 percent of their bone marrow, and it takes three months to
get it back to normal. Both Russians and Americans.

Q: Again, no significance. The evidence doesn’t say that they can’t work, does it?

A: It does say that it takes them three months to …

Q: And they’re back to normal. But the evidence doesn’t attach any sig-
nificance to a 5 percent loss, does it?

A: I certainly think it’s significant.

336 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

Q: Do the physicians who made the report say it’s significant?

A: Well, what they say is … they report … they report low blood pressure
and loss of bone marrow.

Q: And in neither case do they say it’s significant. Thank you.

Here the debater defended his case by establishing that the workability
attack had no significance.

5. You should avoid “open-ended” questions that allow the respondent free-
dom to roam at will. Look at this example:

Q: Do you think your plan will reduce fuel consumption?

A: Absolutely. The Petroleum Study proves our carbon tax will effectively
reduce consumption. The hearings prove we have the technology. The
Berkeley Report says that this combination of increased taxes and already
proved technology will reduce oil imports by at least 20 percent within …

The “do you think” opening gives respondents license to say anything they
want to. Of course, they think their position is favorable and will use this
opportunity to advance it.

Lawyer and best-selling author Scott Turow, echoing Edward Bennett
Williams’ sage counsel, admonishes, “A good trial lawyer never asks why, unless
he knows the answer.”2 Like the “do you think” opening, a “why” question
invites respondents to give the best possible reasons for their position.

Further considerations of the questioner include the following:

6. Questioners should try to elicit brief responses (although questioners may
not require a “yes” or “no” answer). They may not cut off a reasonable
qualification, but they may cut off a verbose response with a statement such
as “Thank you, that gives us enough information” or “That’s fine, thank
you. That makes your position clear.”

7. Questioners should not make arguments during cross-examination. Cross-
examination is a time for asking questions and getting responses.
The significance of the responses should be argued in the constructive
speeches or in rebuttal.

8. Questions should be brief and easily understandable. Rambling, ambiguous
questions may confuse the opponent, but they may also confuse those who
render the decision. Respondents would certainly ask for a clarification of
such questions, and the resultant waste of time would reduce the number of
questions that could be asked.

9. Questioners may set the stage for a question—for example, “You know, of
course, that President Bush has announced his support for …”

2. Scott Turow, Presumed Innocent (New York: Farrar, Straus & Giroux, 1987), p. 324.

I . FORMATS OF DEBATE 337

10. Questioners should never ask a question unless they already know the an-
swer. Remember the advice of Edward Bennett Williams.

11. Questioners should not attempt to attack unassailable points. Some of the
arguments in the respondents’ case will probably be so well established as to
be irrefutable. An unsuccessful attack on them will merely make their
strength more obvious to those who render the decision. Questioners should
focus on the points they can carry.

12. Questioners should always remember that the primary purpose of asking
questions in cross-examination is to obtain information that they can use to
their advantage in their next speech. On the flow sheet questioners can
make notes of their questions and the responses they receive—the judge will
be doing this as well—so that they can refer to them directly. Rather than
assume that the significance of an opponent’s response is self-evident, ques-
tioners can drive the point home to the audience in their next speech. Here
are some examples:

In cross-examination, Gail admitted that their space station would be in geo-
synchronous orbit. Let’s see what that really means in terms of cost.…

Roger admitted in cross-examination that their figures on increased crime
came from the FBI. Now I’m going to tell you what the FBI itself said
about using those figures for year-to-year comparisons.…

Remember when I asked Mark about the significance of his claim that
people get sick in space stations? He couldn’t give you any significance
of low blood pressure. None. Again, on the bone marrow, Mark
couldn’t give you any significance there either. There’s no significance
shown in their workability attack.…

2. Respondent Considerations. Considerations for the respondent include
the following:

1. Respondents must keep in mind that each question is designed to destroy
their case or to advance the case of their opponents. Consequently they must
constantly be on guard. Consider the motivation or strategy behind the
question and try to diffuse it.

2. Respondents must answer any reasonable question in a cooperative fashion.
Your attitude as well as the content of your answer are important in the
audience and judge’s evaluation of your credibility. As noted earlier, how-
ever, they can refuse to give a “yes” or “no” answer and can add reasonable
qualifications. Here’s an example:

Q: The report adopted the recommendations of the chemical companies,
didn’t it? Yes or no.

A: There were Democrats and Republicans on the committee, and the re-
port was adopted by a unanimous vote.

338 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

3. Respondents may refuse to answer ambiguous or “loaded” questions.
Consider this example:

Q: Have you stopped cheating on examinations?

A: I quit the same day you stopped snorting cocaine.

Q: But, but, but I never snorted cocaine.

A: Bingo!

4. Respondents may qualify their response. The “Yes, but” qualification is
weak. It is better to give the qualification first and then give a direct re-
sponse, as in this example:

Q: Do you believe that all branches of government should be responsive to
the will of the people?

A: I believe that the Supreme Court is responsive to the will of the people
by protecting their constitutional rights. With this important constitu-
tional safeguard, I would say that government should be responsive to
the will of the people.

5. Respondents must answer from their perspective (see Chapter 15). Former
Governor Mario Cuomo of New York provided an example:3

REPORTER: Aren’t you pretty thin-skinned about that, Governor?

CUOMO: If by thin-skinned you mean very, very quick to respond—that’s
what I’ve done for a lifetime. I’d been a lawyer for more than
twenty years. You can’t let the comment from the witness pass. If

3. William Safire, “On Language,” New York Times Magazine, Dec. 22, 1991, p. 10.

Questioner Considerations

1. Clarification

2. Expose defects in opponent’s evidence

3. Advance your positions

4. Respond to an attack

5. Avoid “open-ended” questions

6. Elicit brief responses

7. Ask questions, do not make arguments

8. Keep questions brief

9. Set the stage for the question

10. Ask questions to which you know the answer

11. Do not attack the unassailable

12. Use information gained in c-x in the next speech

I . FORMATS OF DEBATE 339

[by thin-skinned] you’re talking about being personally sensitive
to criticism, that’s a lot of [expletive].

Caution: Expletives, even mild ones, are out of order in academic debate, and
the judge will penalize any debater who uses them.

6. Respondents should promptly admit not knowing the answer to a question,
as in this example:

Q: Do you know what methodology Kwarciany and Langer used in their study?

A: They’re reputable scholars. I’m sure they used an appropriate method-
ology. But, no, I don’t know their exact methodology.

7. Respondents should not attempt to defend an indefensible point. It is better
to yield a point immediately than to allow questioners to wring admissions
from the respondents in a series of questions that will only fix the point
more firmly in the minds of those who render the decision.

3. Considerations of Both Questioner and Respondent. Next we will ex-
amine some considerations that apply to both questioners and respondents.

1. The questions should focus primarily on arguments developed in the speech
of the respondent. However, questions about arguments in a previous
speech by the respondent’s colleague, or any matter relevant to the propo-
sition, are admissible.

2. The questioner and the respondent should treat each other with courtesy.
Sarcasm, “browbeating,” or obvious evasion will boomerang to the discredit
of the one using them.

If your opponent comes on too strong and seeks to goad you into losing
your temper, keep your cool. Counter this aggression by adopting a friend-
lier, quieter, slower style. You will appear more confident and competent by
comparison. The judge will take note and award points accordingly.

3. Both the questioner and the respondent should bear in mind that they are
not conducting a private conversation but are asking questions and giving

Respondent Considerations

1. Be on guard

2. Answer reasonable questions

3. Do not answer unreasonable questions

4. Qualify responses

5. Answer from your perspective

6. If you do not know the answer, admit it

7. Do not defend the indefensible

340 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

responses designed to have an effect on the judge and audience. To facilitate
communication with the audience, both speakers should stand and face the
audience during the question period.

4. As a general rule, once the questioning has begun, neither the questioner nor
the respondent may consult a colleague. In some cases, however, courteous
and limited participation by both colleagues may be acceptable. It is wise to
know the judge’s predisposition on “tag team” cross-examination. Even when
it is possible to do so, it is bad practice to conduct or participate in a chaotic
group questioning period. Prefer the one questioner, one respondent format.
If partners have questions or important information to offer as answers, they
should provide courteous nonverbal cues to indicate that.

5. Finally a special consideration for both questioners and respondents is to
prepare and practice. Once you have prepared your affirmative case or your
negative briefs, prepare sets of questions, anticipate opponents’ questions,
prepare possible answers, and practice for cross-examination. Consider the
questions that a skilled opponent will ask. What are the points of your case
that are most vulnerable to attack? What questions can hurt you most? What
are the questions you will have the most difficulty answering? Plan your
answers to such questions, and rephrase them until you have concise, con-
vincing, and effective responses.

In the same manner plan in advance the questions you will ask of your
opponent. What arguments is your opponent most likely to advance? What
questions will you ask? How will your opponent most likely respond to
those questions? How will you follow up on that response? Will a skilled
opponent give a response that will help or hurt you? If it will help you, plan
how you will follow up on it with further questions or with analysis and
argument in your speech.

In summary, when cross-examination is used, it is an essential part of the
debate, and advocates must prepare for it with the same care given to all other
parts of the debate. This preparation should include careful planning for and ac-
tual phrasing of the questions and answers they anticipate using, as well as an
analysis of those who will render the decision. In 1987, Governor Dukakis had
apparently anticipated and planned for a question about capital punishment in his

Considerations of Both Questioner and Respondent

1. Focus questions on previous speeches

2. Be courteous

3. Face the judge and audience, not each other

4. One person asks, one person answers

5. Prepare and practice

I . FORMATS OF DEBATE 341

second debate with then-Vice President Bush. His preparation, however, appar-
ently did not include an analysis of how the audience would react to his calm
and dispassionate response.

Advocates preparing for cross-examination might find it helpful to arrange
with friends to simulate the preparation that is used to prepare for congressional
cross-examination. Presidential nominees to the U.S. Supreme Court are advised
to prepare for the rigorous questioning they will receive from members of
Congress by undergoing intensive practice sessions:

Each day for a week, Ruth Bader Ginsburg sat at a table in Room 108
of the Executive Office Building, fielding questions from a panel of
lawyers on legal questions.…

The question-and-answer sessions for Judge Ginsburg, President
Clinton’s nominee to the Supreme Court, are part of what the modern
nomination process has become, a full-throttle effort, much like prep-
ping a candidate for a presidential debate.

A senior White House official involved in the process said, “If
when she goes before the committee and every question they ask her is
one we’ve already asked her in practice sessions, we’ll have done our job
well.…”

In 1987, Judge Robert H. Bork, President Reagan’s choice for the
Supreme Court, insisted that he had no need for practice sessions. Bork,
a federal appeals judge and a former law professor, told the White
House that such sessions would be a waste of time because he was fluent
in constitutional give-and-take.

After Bork’s nomination was defeated by the Senate after a tumul-
tuous set of hearings … it has become fixed political law in Washington
that no one should forgo practice sessions.4

As Bork’s disastrous experience proved, it is folly to face determined opponents
in cross-examination without intensive preparation. The debater’s objective in
preparing for cross-examination is to anticipate every question an opponent
might ask and to develop an effective answer.

B. Lincoln–Douglas Format

The Lincoln–Douglas format is simply a two-person debate, named in honor of
the two famous nineteenth-century debaters who used this form. Interest in this
format is growing in high schools and colleges and in politics, where the ten-
dency increasingly is for opposing candidates to meet in debate before the voters.
The famous Kennedy–Nixon debates of 1960 marked the first time in American
history that presidential candidates met in debate in the tradition of Lincoln and
Douglas.

4. Neil A. Lewis, “Ginsburg Gets Set for Her Most Public Law Exam,” New York Times,
July 15, 1993, p. B9. © 1993 by the New York Times Co. Reprinted by permission.

342 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

The organization of this format as practiced by the National Forensics
Association is as follows:

The NFA style of Lincoln–Douglas debate is policy debate, with all the same
sorts of arguments, evidence, and case construction as occurs in team topic policy
debates in NDT/CEDA. Recent NFA L–D topics include:

2007–2008: Resolved: that the United States Federal Government should
substantially increase assistance to the Greater Horn of Africa in one of
the following areas: economic development, human rights protection,
or public health.

2006–2007: Resolved: that the United States Federal Government should
adopt a policy to significantly increase the production of energy from
renewable sources.

2005–2006: Resolved: that the United States Federal Government should
adopt a policy to increase the protection of human rights in one or
more of the following nationals: Tibet, Bhutan, Afghanistan, Nepal,
Myanmar, Thailand, East Timor, Indonesia, Philippines, and/or
Pakistan.

2004–2005: Resolved: that the United States Federal Government should
significantly reform the criminal justice system.

2003–2004: Resolved: that the United States Federal Government should
substantially increase environmental regulations on industrial pollution.

2002–2003: Resolved: that the United States Federal Government should
significantly increase assistance to United States residents living below
the poverty line.

2001–2002: Resolved: that the United States Federal Government should
significantly alter its policy for combating international terrorism.

2000–2001: Resolved: that the United States Federal Government should
significantly increase restrictions on civil lawsuits.

1999–2000: Resolved: that the United States Federal Government should
increase restrictions on the development, use, and/or sale of genetically
modified organisms.

Lincoln–Douglas Format

Affirmative constructive 6 minutes
Cross-examination by negative 3 minutes
Negative constructive 7 minutes
Cross-examination by affirmative 3 minutes
Affirmative rebuttal 6 minutes
Negative rebuttal 6 minutes
Affirmative rebuttal 3 minutes
Preparation time 4 minutes

I . FORMATS OF DEBATE 343

1998–1999: Resolved: that the United States Federal Government should
significantly increase its regulation of electronically mediated
communication.

1997–1998: Resolved: that the United States Federal Government should
significantly change its foreign policy toward Taiwan.

1996–1997: Resolved: that the U.S. Department of Education should re-
quire the implementation of more rigorous methods of teacher and/or
student performance evaluation in secondary school systems.

1995–1996: Resolved: that participation in one or more of the six principal
bodies of the United Nations should be significantly restricted by alter-
ing the U.N. charter and/or rules of procedure.

1994–1995: Resolved: that the FG should significantly reform the U.S.
public welfare system.

1993–1994: Resolved: that the USFG should significantly alter laws for im-
migration into the U.S.

1992–1993: Resolved: that the terms of federal legislators should be limited
to a specific duration.5

To learn more about Lincoln–Douglas debate competition, visit
http://cas.bethel.edu/dept/comm/nfa/nfa-ld.html.

C. Mock Trial Format

The mock trial format emulates trial court debating. In mock trial debate the
emphasis is on debate and argumentation skills and on cross-examination. This
differs from moot court debate, widely used in law schools, which is concerned
with the sometimes highly technical rules of procedure and which may emulate
the appellate court rather than the trial court.

Instead of a proposition, the mock trial debaters are provided with the facts
of a legal case. If the case is a criminal one, the affirmative becomes the prosecu-
tion and the negative becomes the defense; if the case is a civil suit, the affirma-
tive is the plaintiff and the negative is the defendant. For example, the 2006–
2007 national case debated by the American Mock Trial Association:

Case Summary

On January 2nd, 2005, off-duty police officer Jamie Conmey heard a
radio transmission came over dispatch saying that two suspects had just
robbed Joe’s Corner Store. The description said that the perpetrators
were wearing white T-shirts and blue jeans, appeared to be teenagers,
and had taken the cash in a brown paper bag. Officer Conmey put on
the siren and started searching the neighborhood surrounding the store.
Officer Conmey saw a teenager dressed in a white shirt and jeans

5. National Forensic Association, Lincoln–Douglas Debate, downloaded July 30, 2007,
http://cas.bethel.edu/dept/comm/nfa/nfa-ld.html.

344 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

climbing a fence in an alleyway. Officer Conmey pulled over and told
the teenager to come down. The teenager stopped climbing the fence
but did not come down. Seconds later, Officer Conmey shot the teen-
ager in the side. Officer Conmey claims to have seen a gun, however,
no weapon was found at the scene. The teenager was rushed to the
hospital as quickly as possible, where the teenager almost immediately
fell into a coma—a state in which the teenager remains today.

The teenager was Max Jeffries. Max’s parents, Sean and Leigh
Jeffries, filed suit against the Polk County Police Department, alleging
that the actions of Officer Conmey, who committed suicide shortly af-
ter the incident, and thus the Polk County Police Department, deprived
Max Jeffries of Jeffries’ constitutional rights to due process of law. In
addition, the Jeffries allege that through its policy, custom, and practice,
the Polk County Police Department deprived Max Jeffries of Jeffries’
rights to due process of law. The Jeffries allege that as a result of the
actions of Officer Conmey and the Polk County Police Department,
their child experienced life-threatening injuries, and as such they are
entitled to damages. This case has been bifurcated and as such, damages
are not to be considered in this same proceeding.6

Students follow a format modeling a real trial. Teams in the AMTA teams consist
of six to eight students. They are governed by a set of rules of procedure and
rules of evidence for the fictional jurisdiction of Midland. Time is limited to
the following format:

This format is a popular exercise in argumentation and debate classes. Members
of the class are assigned the various roles, including attorneys, defendant, judges,
juries, and witnesses. Both sides are limited to the information about the case
provided by the instructor. No additional information may be introduced into the
mock trial. In the format shown on page 346, suitable for classroom application,
substitute plaintiff’s attorney for prosecuting attorney if the case is a civil one.

For more information about mock trial debate, visit the American Mock
Trial Association at http://www.collegemocktrial.org/welcome/welcome.php.

Mock Trial Format

Opening 5 minutes
Case-in-chief 25 minutes
Cross-Exams 25 minutes
Closing 9 minutes total—max of 5 minutes may be reserved

for Plaintiff’s rebuttal

6. American Mock Trial Association, downloaded July 30, 2007,
http://www.collegemocktrial.org/welcome/welcome.php.

I . FORMATS OF DEBATE 345

D. Town Hall Format

The town hall format has been used at a number of annual conventions of the
National Communication Association, the Southern States Communication
Association, and the Florida Communication Association to debate issues of pro-
fessional interest. This format may be used for any matter of interest to the par-
ticipants and audience. A popular variation for campus debates provides for a
student and a faculty member to serve as “kickoff” speakers for the motion and
another student–faculty team to serve as “kickoff” speakers against the motion.
(See the following format items 3–6.)

The town hall format may be organized as follows:

1. The chair opens the debate by announcing the motion before the house and
reviewing the rules of procedure.

2. The chair introduces each of the four kickoff speakers in order.

3. The first advocate gives a seven-minute speech moving the adoption of the
motion.

4. The second advocate gives a seven-minute speech opposing the motion.

5. The third advocate gives a seven-minute speech moving the adoption of the
motion.

6. The fourth advocate gives a seven-minute speech opposing the motion.

7. The floor is then open to audience members, who may speak for no more
than three minutes. The chair recognizes speakers alternately for and against

Classroom Mock Trial Format

Judge gives background information and
outlines the procedure.

3 minutes

Prosecuting attorney outlines the case. 3 minutes
Defense attorney outlines the defense. 3 minutes
Prosecuting attorney calls three witnesses and
questions each one for four minutes.

12 minutes

Defense attorney may cross-examine witnesses,
asking each a maximum of three questions.

6 minutes

Defense attorney calls three witnesses and questions
each one for four minutes.

12 minutes

Prosecuting attorney may cross-examine witnesses,
asking each a maximum of three questions.

6 minutes

Defense attorney sums up and makes final plea. 3 minutes
Prosecuting attorney sums up and makes final plea. 3 minutes
The judge instructs the jury.
The jury votes.

346 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

the motion. Preference should be given to those who have not previously
spoken.

8. The debate proceeds in this manner for usually not more than 60 minutes.
The chair then permits each of the kickoff speakers to summarize the argu-
ments, first against and then for the motion. The summary speeches last no
more than three minutes each.

9. The chair calls for a division of the house (a vote) and announces the result.

The town hall format also has some special procedural guidelines:

1. All action on the floor is channeled through the chair. It is the prerogative of
the chair to exercise his or her judgment in any action not explicitly covered
in these regulations.

2. Any speaker except the maker of the motion may be interrupted at any time
if a member wishes to call attention to a violation of the rules by “rising to a
point of order” or wishes to question the speaker “on a point of
information.” The speaker may refuse to answer the question or even to
give the member a chance to ask it. But he or she cannot refuse to yield for
points of order. The time involved in stating the point of information is not
charged against the speaker; the time consumed in giving the information is.

3. Only these points of order will be considered: Objections to the behavior of
an audience member and objections that the speaker’s remarks are irrelevant.

4. The timekeeper will give each speaker a one-minute warning and a termi-
nation signal. Members must conclude their remarks on receiving the second
signal.

5. Unused time may not be passed to a speaker on the same side.

6. The resolution before the house may not be amended.

The town hall format also has some special seating arrangements. Those fa-
voring the motion at the beginning of the debate seat themselves to the chair’s
right; those opposed, to the chair’s left. A section is provided for the undecided.
If, as a result of the debating, at any time the sentiment of a member changes,
the member then moves from undecided to decided or across the aisle and sits
with the side he or she now favors.

E. Academic Parliamentary Format

1. Academic Parliamentary Debate. Intercollegiate tournament competition
in parliamentary debate has grown exponentially in recent years. Parliamentary
debate tournaments and activities are held under the auspices of the National
Parliamentary Debate Association (NPDA) and the American Parliamentary
Debate Association (APDA). National championships and even a world champi-
onship of parliamentary debate are held.

I . FORMATS OF DEBATE 347

In the British (and Worlds) format, The debate consists of four teams of
two speakers, called factions, with two factions on either side of the case. The
format is:

Academic parliamentary debate as practiced in the APDA and NPDA involves
two, two-person teams. They receive their topics 15 minutes before the debate
round is to begin. The emphasis is on logic, reasoning, general knowledge, and
presentation skills rather than evidence use and debate technique. Use of preprinted
materials and evidence is not allowed.

The topics for the 2006 NPDA National Championship tournament were7:

Round Resolution
1 One or more of the extended provisions of the U.S.

Patriot Act should be revoked.
2 The U.S. Federal Government should offer amnesty to

illegal immigrants in the United States.
3 Israel should recognize Hamas as the legitimate

government of the Palestinian National Authority.
4 The U.S. should significantly decrease its military

presence in Europe.
5 Oust the elephant.
6 TH would retire.
7 U.S. food aid programs do more harm than good.
8 The expansion of eminent domain by the U.S.

Supreme Court inappropriately privileges public use.
Quad Octas Censure President George W. Bush.
Triple Octas United Nations peacekeeping missions in Africa do

more harm than good.

Worlds Debate Format

1. Prime Minister

2. Opposition Leader

3. Deputy Prime Minister

4. Deputy Opposition Leader

5. Member for the Government

6. Member for the Opposition

7. Government Whip

8. Opposition Whip

Each debater is allowed to speak for seven minutes, and the others may offer points
of information during the speeches.

7. National Parliamentary Debate Association, downloaded July 30, 2007,
http://cas.bethel.edu/dept/comm/npda/index.html.

348 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

Double Octas The United States Federal Government should
promote the domestic use of nuclear energy.

Octas Roll back George W. Bush’s tax cuts.
Quarters Three Iraqs are better than one.
Semis The United States should adopt a policy to substantially

protect private pensions.
Finals Public schools in the United States place insufficient

value on fine arts education.

In parliamentary tournament debate, debaters may request points of infor-
mation, points of order, and points of personal privilege (see Chapter 19). The
standardized format is as follows:

Debaters in NPDA parliamentary debate receive their proposition and are
allowed 15 minutes to prepare before the debate begins, but no preparation time
during the debate. The government presents a case. The debaters first define the
terms of the proposition and set their framework for the debate. Theymay choose to
offer a policy interpretation measured by cost-benefit analysis or a value interpre-
tation measured by designated criteria. In outline form, the prime minister (the first
speaker) offers the government case. The leader of the opposition then offers
refutation, which may include a challenge to the definitions and framework offered
by the government. The debate continues much as a team topic policy debate, but
without formal cross-examination periods.

While a debater is speaking (except during the first and last minute of their
speech), an opponent may rise to a point of information, similar to a cross-
examination question. The speaker may choose to recognize the questioner and
answer the question or not.

For more information about parliamentary tournament debate, visit the
National Parliamentary Debate Association website at http://cas.bethel.edu/
dept/comm/npda/index.html.

2. Applied Parliamentary Debate. Applied parliamentary debate is a special-
ized format involving the use of special procedures. This format is considered
separately in Chapter 19.

Parliamentary Tournament Format

Prime minister constructive 7 minutes
Leader of the opposition constructive 8 minutes
Member of the government constructive 8 minutes
Member of the opposition constructive 8 minutes
Leader of the opposition rebuttal 4 minutes
Prime minister rebuttal 5 minutes

I . FORMATS OF DEBATE 349

I I . THE AUDIENCE

The First National Developmental Conference on Forensics recommended:
“Audience debating should be promoted through public appearances on the

Customary Debate Arrangements

Formats A through C are conducted in approximately the same manner. Formats D
through E require certain special arrangements (see the discussion of each type).
■ This diagram shows the simplest form of physical arrangements for a debate,

suitable for classroom or tournament use. (AFF represents the affirmative team;
NEG, the negative team; L, the lectern or table; T, the time- keeper; J, the
judges; and A, the audience.) Judges may sit anywhere in the audience, facing
the debaters.

■ The teams sit facing the audience. Customarily the affirmative is on the audi-
ence’s left. As we saw in Chapter 17, on all ballots except the audience shift-
of-opinion ballot, the affirmative’s evaluation is recorded on the left side of the
page. By sitting in these positions, the teams avoid needless confusion.

■ A lectern is placed between the two teams.

■ A timekeeper, if available, sits in the center of the first row of the audience fac-
ing the debaters. If no timekeeper is available, the debaters generally use
countdown digital stopwatches to show their time remaining, and to monitor
the progress of other speakers. The judge uses a stopwatch to check elapsed
time and “prep time.” In many tournaments, though never in public debates,
each team is allowed an equal number of minutes of preparation time to use at
its discretion. (For example, after the first affirmative speech the first negative
speaker may, in agreement with his or her partner, take a few minutes to pre-
pare before beginning the first negative speech; the same might apply for the
interval between each of the remaining speeches. If a team exceeds its prep
time, any excess is deducted from the speaking time.)

■ The judge sits at any convenient place in the audience. If there are multiple
judges, they make a point of sitting apart from one another. In most tourna-
ments decisions in preliminary rounds are not announced after each debate but
are published at the conclusion of that portion of the tournament. Results of
elimination rounds—usually determined by a panel of judges—are often an-
nounced after each of those rounds in the room in which the debate was held.

AFF L NEG

TA AA

JA A J A

JA A AA

350 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

national proposition and on issues of local concern, as well as through tourna-
ments, or rounds within tournaments, based on the audience vote model.”
CEDA has promoted public debate with a national award for the debate pro-
gram making the greatest effort to sponsor public debating, and it experimen-
ted in 1997–1998 with a public debate division at many of its tournaments.

Directors of forensics provide opportunities for their students to speak before
a variety of audiences. Because a number of debates are conducted simulta-
neously in a tournament, the audience for any one debate is usually small. The
debaters thus have an opportunity to adjust to a limited audience and can gain
experience in directing arguments to the key individual (in this case the judge) in
that audience. In the final round of a tournament, which is usually well attended,
the debaters have an opportunity to address an audience well versed in argumen-
tation. Here they seek to influence several key individuals, because three or more
experts usually serve as the panel of judges for the final round.

In addition to the audiences found in tournaments, general public audiences
may be found on the campus and in the community. Sizable campus audiences
are usually obtained for debates with traditional rival institutions. However, be-
cause audiences that may be obtained on any one campus are usually limited in
size, debates are sometimes presented before various community audiences.
Schools, church groups, and civic and social organizations are often interested
in securing debates for their programs. Community audiences may be used for
both tournament and individual debates. Local commercial radio and television
stations, as well as educational radio and television stations, may be interested in
carrying well-planned debates adapted to their special needs, thus offering debaters
further opportunities to obtain experience in various types of communication si-
tuations. Online debates are also increasingly offering access to interested students.

The tournament situation makes provision for both the novice and the experi-
enced debater. In fairness to both students and audience, the director of forensics
usually assigns only the more proficient debaters to appear before campus and com-
munity audiences. Debates conducted before these groups require that the debaters
undertake a careful audience analysis and make specific preparation in terms of the
audience. (Audience analysis and adaptation are considered in Chapter 15.)

Although it is hoped that debates presented before public audiences will be
both interesting and profitable for the audience, they should never be regarded as
entertainment. Debates presented before public audiences should be regarded as
an opportunity to educate students about audience analysis and to educate the
audience about debate. The listeners, of course, may attend a debate for a variety
of reasons. Some may want to gain more information about the subject of the
debate; others may hope to use the debate process to help them arrive at a deci-
sion on the proposition. These reasons, however, are subordinate to the educa-
tional reasons for presenting the debate.

When critic-judges are used in the public audience debate situation, they
can make a significant contribution to the audience’s knowledge about debate
by explaining the factors leading to a decision, in a manner that will be interest-
ing and informative to the audience and profitable for the debaters.

I I . THE AUD IENCE 351

I I I . ADAPT ING THE DEBATE TO

COMMUNICAT IONS MEDIA

The use of public address systems, radio, television, and computer streaming en-
ables debaters to reach larger audiences, but it also poses the problem of adapting
the debate to the specific media. The public address system requires only a simple
adjustment; radio and television require a more complex adjustment and afford
the opportunity to develop a type of debate specifically designed for the medium
and for the specific broadcast situation (see the inset on pages 353–354). The
audience for a debate streamed over the Internet is self-selected and similar to
the live audience in a tournament debate, so little adjustment tends to be made
(aside from accommodation to cameras and audio equipment).

Speakers sometimes must use radio or television at the same time that they
are addressing an audience assembled before them. Adapting a style of debate or
a style of speaking to two such different audience situations is difficult. Although
superior speakers are able to reach both audiences effectively, it is usually prefer-
able to concentrate on one audience. For debaters, the problem is simple: They
must direct their principal attention to the audience that will render the decision.
Most political speakers consider radio or television audiences more important,
because these audiences include a greater number of voters who will render the
decision with their ballots. After the first presidential debate between George
Bush and Michael Dukakis, Peter Jennings, who had been on the panel of ques-
tioners, rushed from the stage to the ABC booth to participate in the post-debate
broadcast. David Brinkley asked him what he thought of the debate. “I don’t
know,” Jennings replied. “I haven’t seen it on television.”8 Jennings, of course,
recognized that the debate as seen by the millions who watched on television
was far more important than, and in some ways different from, the debate he
had seen in person at a distance of a few feet.

Today’s audiences have a strong preference for a conversational style of de-
livery in contrast to the oratorical style so popular in the days of Daniel Webster.
When former President Reagan was starting out as a young radio sports an-
nouncer in Des Moines, he used a conversational style of delivery. He got mail
from people all over the Midwest telling him he sounded as if he was talking
directly and personally to them. “The Great Communicator” remembered that
response and always made a point of addressing crowds or television audiences as
if he were speaking to a few friends sitting in a living room.9

In both radio and television debates, time is of great importance. Online
debates may offer more freedom. This factor places a premium on extemporane-
ous speeches, which allow speakers to condense or extend remarks as the situa-
tion may demand. In television debates two cameras are usually used; often one
camera is turned on a participant other than the speaker to allow the audience to
see various reactions to the speech. Speakers should direct their remarks to the

8. Roger Simon, Road Show (New York: Farrar, Straus & Giroux, 1990), p. 120.
9. Ronald Reagan, An American Life (New York: Simon & Schuster, 1990), p. 247.

352 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

Suggestions for Adapting to Media

Public Address System

1. Avoid the use of a public address system unless you clearly need it to be heard
in the auditorium.

2. If possible, test the public address system before the audience arrives.

3. Before beginning a speech, adjust the microphone to a convenient height, and
place it in a convenient location—so that it is sufficiently close to you but does
not obstruct your access to the lectern or your view of the audience.

4. Allow the public address system to amplify your voice; do not shout into the
microphone.

5. Remain close to the microphone during your talk, adjusting your movements
and gestures to the microphone; avoid moving “off mike.”

Radio

1. Speak as though you were addressing two, three, or four persons seated in their
living room.

2. Because you cannot ordinarily use visual aids in a radio speech, depend on vivid
and precise words to paint the desired pictures in the minds of your audience.

3. If you use a manuscript (for plan or negative briefs), be sure to simplify complex
arguments and present them in a conversational manner.

4. Adjust your presentation to the time available. Sometimes only half-hour or
15-minute time segments are allotted for the debate. In such situations the
speeches should be short, with a frequent change of speakers. Sometimes a
program format may evolve wherein the moderator addresses questions, based
on the principal issues of the debate, to members of each team alternately, and
they give a one- or two-minute answer. In other cases a modification of cross-
examination debate may be used. The best format for radio debate is usually
worked out in consultation between a director of forensics who knows the de-
tails of debate and a radio producer who knows the details of radio.

Television and Internet

1. Keep in mind the same considerations of style that apply to radio.

2. Use visual aids if appropriate. Visual aids must be prepared in consultation with
the program director so that they meet the special requirements of television
and so that they get “on camera” at the proper time.

3. Remember that movements, gestures, and facial expressions can be seen by the
audience and have communicative value. Movement must be within previously
defined limits—you must not move “off camera.” Gestures, facial expression,
and movements should be restrained, because the camera will frequently take a
tight head “shot” of the speaker.

4. Dress appropriately. Avoid large, bright pieces of jewelry and noisy bracelets, as
well as clothing with sharply contrasting colors or “busy” patterns. Debaters
may need makeup for color television; this special makeup is usually applied by
a studio makeup artist. If you wear glasses only occasionally, remove them to
reduce the chance of light reflection. If you wear glasses constantly, however,
wear them during the show, because you will probably feel more comfortable
and be less likely to squint.

I I I . ADAPT ING THE DEBATE TO COMMUNICAT IONS MED IA 353

5. Keep the use of a manuscript to an absolute minimum. Most program directors
strongly prefer that presenters speak extemporaneously, with a minimum of
notes.

6. Adjust your presentation to the time available and to the special problems of
the medium. The sketches below indicate floor plans used in various television
debates. (M designates moderator; L, lectern; D, debater; J, judge; and A, audi-
ence members who appear on camera.)

Plan I: The moderator and debaters are seated at an L-shaped table.

Plan II: The moderator is seated apart from the debaters’ table, and the debaters
speak from the lectern.

Plan III: The judges and a number of audience members are seated on raised
chairs in “jury box” style. (Two lecterns are provided so that the debaters may
stand facing each other during cross-examination.)

M
J

J

J
L

M

PLAN I

D

D
D
D

D
D

D
D

PLAN II

PLAN III

AAA AAA AA
J AA

J AA
J

A A AA A AA A AA A AA A A

L

D

D

D

D

M

L

354 CHAPTER 18 ACADEMIC DEBATE FORMATS AND CROSS – EXAMINAT ION

“live” camera—the one with a small red glowing light near the lens—unless the
program format calls for addressing remarks to the moderator or to some other
participant. If a monitor—a television set showing the program going out over
the air—is in sight, the speakers should ignore it.

Television and online debates generally require more planning than radio
debates do, because the medium is more complex, and the special problems of
camera placement, sets, and lighting and the need for rehearsal time influence the
format to be used. In planning the format of television and online debates, de-
baters should remember that television is a visual medium. The debate format
should be selected and its presentation planned with this factor in mind.

For a television debate speakers should plan to arrive at the studio well ahead
of broadcast or recording time to allow the producer or director to make the
necessary arrangements: Check for voice balance, adjust lighting, plan camera ar-
rangements, and so on. For a radio debate speakers should make a point of get-
ting acquainted with the various signals that will be given from the control room
as cues at different points during the program. For the television debate speakers
should make a point of acquainting themselves with the various signals the floor
person will give from time to time during the debate. They should also prepare
themselves to present their speeches in a conversational manner amid the appar-
ent chaos of the movement of cameras and technicians during the broadcast.

EXERC ISES

1. Practice cross-examination. After one side reads their 1AC, conduct untimed
cross-examination until you run out of questions. Variations are to form a
circle, and go around the circle having each person ask a question. Or have
each individual write down their secret goal for cross-examination on an
index card, pass it to their neighbor, and have that person ask a series of
questions designed to achieve the goal (for example, “I want to reveal that
their link card disproves the brink.”)

2. Organize a debate using each of the formats identified but on the same
proposition. Compare the strengths and weaknesses of each. This is obvi-
ously a long-term project.

EXERC I SES 355

19

Applied Parliamentary

Debate

Whenever a group finds it necessary or desirable to hold a formal debate, some
rules for that debate must be provided to ensure order, efficiency, and impar-

tiality. The law courts have special rules for debates conducted in the courtroom; the
governing body of each city, town, or village conducts its debates under a special set
of rules, as do the state legislatures and Congress; civic, social, and business organiza-
tions have special sets of rules governing debate. Parliamentary debate permits a large
number of persons to participate and provides a means for a large group to reach a
decision.

Parliamentary debate derives its name from the parliaments of Britain, but the
details of parliamentary debate, however, vary from one group to another. The rules
of debate for the British Parliament are different in many ways from the rules of de-
bate in the U.S. Congress. The rules of debate in the Senate, for example, are far too
complicated and specialized for general use by other organizations. In fact, they are
different in important respects from the rules of debate in the House of
Representatives. The NPDA and APDA offer special rules for academic parliamen-
tary debating (see Chapter 18). All well-conceived rules of parliamentary debate,
however, have a common nature and certain common purposes, including the
following:

1. Parliamentary debate provides for the orderly and efficient conduct of business. It does
so by considering one matter at a time and by disposing of each matter be-
fore going on to another.

2. Parliamentary debate assures a decision. It does so by requiring that every mo-
tion be acted on in some way. Once a motion has been introduced, it must
be passed, defeated, or postponed. A postponement, of course, is a decision
not to pass a motion at the present time.

3. Parliamentary debate protects the rights of the majority. It does so by providing
that the decisions of a sufficient number of members must prevail.

356

4. Parliamentary debate protects the rights of the minority. It does so by giving the
minority many important privileges. For example, any member, without the
necessity of securing a second, has the right to be heard on many important
matters; only two members are required to introduce any motion; and one-
third of the members plus one can exercise important restraints.

5. Parliamentary debate is impartial. Because the rules of procedure apply equally
to all members, each member has an equal right to be heard and has equal
voting power.

I . SOURCES OF PARL IAMENTARY DEBATE RULES

Parliamentary debate has no one set of rules, although a body of commonly ac-
cepted practices and some legal requirements are recognized. As has been indi-
cated, the two branches of Congress do not debate under the same rules. The
faculty and student governments of a university undoubtedly operate under dif-
ferent rules of parliamentary debate; and even two different clubs probably con-
duct their debates under somewhat different rules. Where, then, do the rules of
parliamentary debate come from? Members of each group must adopt or create
their own rules. If the decisions made by the group are of particular importance—
for example, the decisions of a legislative body or a corporation—prudence dic-
tates that those conducting the meeting have on hand expert parliamentarians fa-
miliar with general usage and attorneys familiar with the special laws applicable to
the particular organization. For example, state laws, which differ considerably
from one state to another, often dictate the methods of voting that have to be
used by corporations. For the average group, however, the problem is simpler.
It is usually enough that its members follow one set of commonly accepted prac-
tices and make provision for their special needs. The rules of parliamentary debate
for the average group come from five sources: (1) the constitution of the organi-
zation, (2) the bylaws of the organization, (3) the standing rules of the organiza-
tion (which are recorded in the minutes of the organization), (4) the agenda of the
meeting (although not necessary, an agenda is often convenient), or (5) another
stipulated source.

With the exception of national and state legislative bodies, few organizations
attempt to write their rules of parliamentary debate in full. Rather, most organiza-
tions provide a set of rules to take care of their most obvious needs and special
requirements and then stipulate some source as the basis for rules not otherwise
provided. Small groups, for instance, could stipulate the rules presented in the table
on pages 362–363 as the source of their rules. Larger groups, or groups likely to be
confronted with complicated problems, would select one of the various books de-
voted entirely to parliamentary procedure as the stipulated source of their rules.

Sometimes the special requirements of an organization make it desirable to
set aside common usage in parliamentary practice. Groups that meet annually or
infrequently might take from the motion to adjourn its customary privileged sta-
tus and give it the lowest possible priority. This provision is usually unnecessary

I . SOURCES OF PARL IAMENTARY DEBATE RULES 357

for groups that meet weekly, but it is often advisable for groups that meet only at
infrequent intervals or in situations in which a hastily passed motion to adjourn
might seriously inconvenience the organization. Although deviations from com-
mon practice are sometimes desirable or necessary, they should be made rarely
and only after careful consideration of all their implications.

I I . THE ORDER OF BUS INESS

The usual order of business for an organization using parliamentary procedure
follows a clear, logical pattern.

1. Call to order: The call to order is usually a simple announcement by the chair:
“The meeting will be in order” or “The National Convention of the
Democratic [or Republican] party is now in session.”

2. Roll call: A roll call is taken only if one is required by the rules or customs of
the organization. A roll call is a useful device in a larger organization; most
smaller organizations find it unnecessary.

3. Reading of the minutes of the previous meeting: The minutes are usually read by
the secretary in smaller organizations, although this reading may be omitted
by unanimous consent. Larger organizations and many smaller organizations
find it convenient to have the minutes printed or duplicated and distributed
to the membership. Once the minutes have been presented, they may be
corrected, amended, or accepted.

4. Reports of standing committees: Most organizations have various committees
that are established by the constitution or whose duties continue for a long
period of time, such as the executive committee or the finance committee.
These committees report at this time.

5. Reports of special committees: Most organizations also have various committees
that are appointed to serve for a shorter period of time or to deal with a
specific issue, such as a special fund-raising committee or the committee to
recommend a site for next year’s convention. These committees report at
this time.

6. Unfinished business: Unfinished business is that business not completed at the
previous meeting. For example, if a motion was on the floor at the time the
previous meeting adjourned, that motion now comes before the assembly as
unfinished business. A motion that was postponed at a previous meeting, by
a motion to postpone temporarily or “lay on the table,” may be brought
before the assembly at this time by a motion to resume consideration to
“take from the table.” The motion to postpone to a particular time often
specifies that the motion shall come before the assembly as unfinished busi-
ness at the next meeting.

7. New business: Once the unfinished business has been disposed of, the floor is
open to new business.

358 CHAPTER 19 APPL I ED PARL IAMENTARY DEBATE

8. Miscellaneous: The last matter of business includes announcements and other
miscellaneous items that may come before the group, such as “The execu-
tive committee will meet at eight o’clock” or “Members wishing to obtain
tickets for the annual outing should see Debbie Jones after this meeting.”

9. Adjournment: Once the business of the meeting is completed, the chair may
ask for a motion to adjourn. Such a motion may, however, be introduced
earlier.

Larger organizations, or organizations that have many items of business to
consider, find it convenient to prepare an agenda. An agenda is a special order
of business, drawn up in advance of the meeting, that takes precedence over
the usual order of business. The agenda may be changed by passage of a motion
setting a special order of business. The agenda often includes a detailed statement
of the order in which reports will be presented and motions considered. When
an organization’s meetings extend over more than one day, it is desirable to in-
dicate ahead of time which matters will be considered on each day.

I I I . PRESENTAT ION OF MOTIONS

When motions are in order, a member who wishes to make a motion must first
obtain recognition from the chair. To gain recognition, the member rises and
addresses the presiding officer: “Mr. Chairman” or “Madam Chairwoman.” (If
the constitution of the organization provides for a chairperson, the form of ad-
dress is then “Mr. Chairperson” or “Ms. Chairperson.”) The chair grants recog-
nition by addressing the member; “Tina” would suffice in an informal group,
and “Ms. Smith” or “The delegate from Massachusetts” in a more formal group.
If the member’s name is not known, the chair may ask, “Will the member state
her name?” The member replies, “Tina Smith, delegate from Massachusetts.” In
granting recognition, the chair replies, “The chair recognizes Ms. Smith from
Massachusetts” (the chair always speaks in the third person and never says, “I
recognize …”).

When several members seek recognition at the same time, the chair must
decide which one to recognize. In granting recognition, the chair should con-
sider the following factors:

1. Priority should be given first to the maker of the motion.

2. Priority should be given alternately to speakers favoring and opposing the
motion if they are known to the chair. If the chair does not know which
speakers favor or oppose the motion, he or she may state, “The chair will
recognize a speaker favoring [or opposing] the motion.”

3. Priority should be given to a member who has not spoken previously.

4. If none of the other considerations apply, the chair should, when possible,
recognize the member who first sought recognition.

I I I . PRESENTAT ION OF MOT IONS 359

Once a member has gained recognition, he or she states the motion by say-
ing, “I move that …” In many organizations a member is required to give the
secretary a written copy of the motion at the time it is introduced. The secretary
has the privilege, should it be necessary, of interrupting a member to request a
restatement of the motion so that it may be entered into the minutes accurately.

Before a main motion may be debated, it must be seconded by another
member. Any other member, without the necessity of being recognized, may
state, “I second the motion.” If the motion is not seconded immediately, the
chair may ask, “Is there a second?” If there is no second, the chair announces,
“The motion is lost for lack of a second.” The motion is then no longer before
the assembly, and a new motion is in order. If the motion is seconded, the chair
announces, “It has been moved and seconded that …” and then recognizes the
proposer of the motion to speak on that motion.

IV . PRECEDENCE OF MOT IONS

In the interests of order and efficiency, a definite order of precedence of motions
is followed. As shown in the table on pages 362–363, the main motion has zero,
or lowest, precedence, because it may be introduced only when no other busi-
ness is before the house. Once a main motion is before the house, any of the
other motions, when appropriate, may be applied to it. The highest precedence
—1—is given to a motion to fix the time of the next meeting, and the other
privileged motions follow this motion in precedence. The incidental motions
rank after the privileged motions in precedence but have no precedence among
themselves; they are considered in the order in which they arise. The subsidiary
motions follow the incidental motions in precedence and have a definite order of
precedence among themselves. The table of precedence lists the motions most
often used in parliamentary debate and the preferred rules applying to these mo-
tions. Some of the rules may be modified by special circumstances.

V. PURPOSES OF MOTIONS

The four types of motions—main, subsidiary, incidental, and privileged—have
different purposes, as outlined in detail here.

A. Main Motions

Main motions bring substantive proposals before the assembly for consideration
and decision. Main motions are the core of the conduct of business; they are the
most important and most frequently used motions. Main motions are the plan by
which the maker of the motion seeks to attain an objective. This may be very
simple, such as a motion directing the treasurer to pay a small sum to the
Scholarship Fund, or very complex. If the motion is other than very simple,

360 CHAPTER 19 APPL I ED PARL IAMENTARY DEBATE

you will find it helpful to review the “Basic Plan Format” in Chapter 12. The
author of the plan illustrated in Exercise 6(g) at the end of this chapter had an
easy task. This plan merely calls for an increase in an existing tax, and the author
had only to specify when the tax increases were to go into effect and to provide
certain exemptions (the mandates). The agency to administer the excise tax and
penalties to enforce it and the other elements of the plan are already in existence.
Main motions include the following:

General main motion: To bring new business before the meeting.

Reconsider: To stop all action on a motion previously voted until the motion
has been reconsidered. This motion may be made by any member (un-
less the rules of the organization specifically establish some limitation),
but it may be made only on the same day as the original motion was
passed or on the next business day of a convention—not at the next
weekly or monthly meeting or at the next convention. A motion to
reconsider cannot be applied to a matter that has left the assembly. For
example, if a motion has been passed directing the treasurer to pay $50
to the Scholarship Fund and if the treasurer has already paid that money,
the motion cannot be reconsidered. If carried, the motion to reconsider
places the motion previously voted on in the exact status it had before it
was voted on. If defeated, the motion to reconsider may not be
renewed.

Rescind: To cancel an action taken at some previous meeting. This motion
may be made at any time when other business is not before the meet-
ing; it cannot be applied to a matter that has left the assembly.

Resume consideration (take from the table): To bring a temporarily postponed
motion (a motion that had been laid on the table) before the meeting in
the same state that the motion held before it was postponed temporarily.

Set special order of business: To set a date or time at which a certain matter will
be considered.

B. Subsidiary Motions

Subsidiary motions are alternative aids for changing, considering, and disposing of
the main motion. Consequently they are subsidiary to the main motion.
Examples of subsidiary motions include the following:

Postpone temporarily (lay on the table): To postpone consideration of a matter.
This device may be used to allow more urgent business to come before
the assembly or to allow time for some members to gather additional
information before voting. It is also a way of “sidetracking” a matter in
the hope that it will not be taken up again.

Vote immediately (previous question): To close debate and bring the matter be-
fore the meeting to an immediate vote.

V . PURPOSES OF MOT IONS 361

Table of Precedence of Parliamentary Motions

Precedence Number
Interrupt
Speaker?

Require a
Second? Debatable?

Vote
Required? Amendable?

Subject to
Referral to
Committee?

Subject
to Post-
ponement?

Subject to
Reconsideration?

Privileged Motions

1. Fix time of next meeting No Yes No Maj. Yes1 No No No

2. Adjourn No Yes No Maj. No No No No

3. Recess No Yes No Maj. Yes No No No

4. Question of privilege Yes No No Chr. No No No No

Incidental Motions

Incidental motions are of equal rank among themselves;
they are considered in the order they are moved.

5. Appeal decision of the chair Yes Yes Yes Maj. No No Yes Yes

5. Close nominations No Yes No
2 =

3 Yes No No No

5. Division of the house Yes No No None No No No No

5. Object to consideration Yes No No
2 =

3 No No No No

5. Parliamentary inquiry Yes No No None No No No No

5. Point of order Yes No No Chr. No No No No

5. Suspension of rules No Yes No
2 =

3 No No No No

5. Request for information Yes No No Chr.or No No No No

(Will the speaker yield for a question?) speaker

5. Withdraw a motion No No No Maj. No No No No

Once a main motion is before the meeting, any of the following motions, when appropriate, maybe made. In the following table the motions are
arranged from the strongest—1—to the weakest—0. A stronger motion takes precedence over any weaker motion and becomes the business
before the meeting.

362
C
H
A
P
T
E
R

1
9

A
P
P
L
IE

D
P
A
R
L
IA

M
E
N
T
A
R
Y

D
E
B
A
T
E

1. Although the motion is not debatable, the amendment may be debated.
2. Motion may be renewed after a change in the parliamentary situation.
3. May be postponed to a specified time only.
4. Only a majority is required if previous notice has been given.

Precedence Number
Interrupt
Speaker?

Require a
Second? Debatable?

Vote
Required? Amendable?

Subject to
Referral to
Committee?

Subject
to Post-
ponement?

Subject to
Reconsideration?

Subsidiary Motions

6. Postpone temporarily No Yes No Maj. No No No No

(lay on the table)

7. Vote immediately No Yes No
2 =

3 No No No No

(previous question)

8. Limit or extend debate No Yes No
2 =

3 Yes No No No2

9. Postpone to a specified time No Yes Yes Maj. Yes No No No

10. Refer to committee No Yes Yes Maj. Yes No No No

11. Refer to the committee No Yes Yes Maj. Yes No No No

of the whole

12. Amend an amendment No Yes Yes Maj. No Yes Yes Yes

13. Amend No Yes Yes Maj. Yes Yes Yes Yes

14. Postpone indefinitely No Yes Yes Maj. No No No No

Main Motions

Main motions are of equal rank among themselves. They
have zero precedence since they may not be considered
when any other motion is before the house.

0. General main motion No Yes Yes Maj. Yes Yes Yes Yes

0. Reconsider Yes Yes Yes Maj. No No Yes3 No

0. Rescind No Yes Yes
2 =

34 Yes Yes Yes Yes

0. Resume consideration No Yes No Maj. No No No No

(take from table)

0. Set special order of business No Yes Yes
2 =

3 Yes No No Yes

V
.
P
U
R
P
O
S
E
S
O
F
M

O
T
IO

N
S

363

Limit or extend debate: To set or extend a limit on debate on a matter before the
meeting.

Postpone to a specified time: To delay action on a matter before the meeting
until a specified time.

Refer to committee: To refer a matter before the meeting to a committee. If
applied to an amendment, this motion also takes the main motion with
it. It may be used to secure the advantage of having the matter studied
more carefully by a small group or to delay action on the matter.

Refer to the committee of the whole: To refer a matter to the committee of the
whole, in order to debate the matter “off the record” and in the greater
informality of the committee of the whole.

Amend an amendment: To amend an amendment to a motion before the
meeting. Most organizations find it advisable to prohibit an amendment
to an amendment to an amendment.

Amend: To change a motion. A motion to amend may take any of four
forms: (1) amend by striking out, (2) amend by substitution, (3) amend
by addition, or (4) amend by dividing the motion into two or more
parts.

Postpone indefinitely: To suppress the main motion to which it is applied
without the risk of adopting the main motion. This device is sometimes
used to identify, without the risk of adopting the motion, who favors
and who opposes it.

C. Incidental Motions

Incidental motions arise only incidentally out of the business before the assembly.
They do not relate directly to the main motion but usually relate to matters that
are incidental to the conduct of the meeting. Types of incidental motions in-
clude the following:

Appeal decision of the chair: To secure a reversal of a ruling by the chair.

Close nominations: To prevent nomination of other candidates. Voting is not
limited to those candidates who have been nominated.

Division of the house: To require a standing vote.

Object to consideration: To prevent consideration of a matter.

Parliamentary inquiry: To allow a member to ascertain the parliamentary status
of a matter or to seek parliamentary information.

Point of order: To demand that the chair rule on an alleged error, mistake, or
violation of parliamentary procedure.

Suspension of rules: To suspend rules to allow procedure contrary to certain
rules of the organization.

364 CHAPTER 19 APPL I ED PARL IAMENTARY DEBATE

Request for information: To allow a member to ask the chair—or, through the
chair, the speaker who has the floor—for information on a matter be-
fore the meeting.

Withdraw a motion: To prevent action on a motion before the meeting.

D. Privileged Motions

Privileged motions have no direct connection with the main motion before the
assembly. They relate to the members and to the organization rather than to
substantive proposals. They deal with matters so urgent that they are entitled to
immediate consideration. Privileged motions would be main motions except for
their urgency. Because of their urgency, they are given the privilege of being
considered ahead of other motions that are before the house. Privileged motions
include motions to do the following:

Fix time of next meeting: To fix a time at which the group will meet next.

Adjourn: To close the meeting. This motion is also used to prevent further
consideration of a matter before the meeting.

Recess: To suspend the meeting temporarily.

Question of privilege: To request the chair to rule on a matter relating to the
privileges of the assembly or the privileges of an individual member.

VI . UNANIMOUS CONSENT

To expedite business on a routine or obviously desirable matter, any member
may ask that approval for a certain course of action be given by unanimous con-
sent. The chair will ask, “Is there any objection?” and then, if no objection is
made, will announce, “Hearing none, it is so ordered.” If any member objects,
the required parliamentary procedure must be followed.

EXERC ISES

1. List the organizations to which you belong that conduct their business
through parliamentary debate. Evaluate the effectiveness of each group in
parliamentary debate.

2. From your experiences in groups that conduct their business through par-
liamentary debate, can you recall an instance when the will of the majority
was defeated by a minority better versed in parliamentary procedure?
Prepare a brief report of this instance.

3. Select a proposition for parliamentary debate, and hold a debate on this
proposition in class.

EXERC I SES 365

4. Conduct a debate using the same arrangement suggested in Exercise 3. This
time, by prearrangement with your instructor, select a small group of stu-
dents who will seek to secure passage of the proposition; select a second
small group of students who will seek to defeat the proposition. The ma-
jority of the class will be uncommitted on the proposition at the start of the
debate.

5. Conduct a debate using the same arrangement suggested in Exercise 4. This
time, the supporters of the proposition will be instructed to use every pos-
sible parliamentary motion in order to “railroad” the passage of the propo-
sition. The opponents of the proposition will be instructed to use every
possible parliamentary motion in order to obstruct or defeat passage of the
proposition. The class will probably encounter some difficult problems in
this exercise. In working your way out of these problems—with some help
from the instructor, who will serve as parliamentarian when needed—you
will gain practical experience in parliamentary procedure.

6. Arrange to conduct a model congress in class. Elect a speaker and a clerk.
Your instructor will serve as parliamentarian. Before the class meets, each
student will prepare a bill on a subject that would be suitable for consider-
ation by the Congress of the United States at the present time. Prepare en-
ough copies of your bill for each member of the class and for your instruc-
tor. Distribute copies of your bill at the first meeting of the class as a model
congress. Prepare bills in the following form:

a. They must be typewritten, duplicated, and double-spaced on a single
sheet of white, 8½ × 11-inch paper.

b. The first line will consist of these words: “Congress Bill Number.”
c. The second line will consist of these words: “by [your name].”
d. Commencing with the third line, the title of the bill must be stated,

beginning with the words “AN ACT” and containing a statement of
the purpose of the bill.

e. The text of the bill proper must begin with the words “BE IT
ENACTED BY THE MODEL CONGRESS.” The material following
must begin with the word “That.” Each line of the material that follows
must be numbered on the left margin of the page, beginning with “1.”

f. Every section will be numbered commencing at “1.” No figures will be
used in the bill except for the numbers of sections and lines. No ab-
breviations will be used.

g. The following form is an illustration of the prescribed form for drafting
bills.

366 CHAPTER 19 APPL I ED PARL IAMENTARY DEBATE

Congress Bill Number
by Rick Rogers
AN ACT to make the United States energy independent by the year 2012.
BE IT ENACTED BY THE MODEL CONGRESS

1. Section 1. That the federal excise tax on gasoline be

2. increased by twenty-five cents a gallon effective thirty days

3. after this bill becomes law.

4. Section 2. That the federal excise tax on gasoline be

5. increased by an additional twenty-five cents a gallon

6. effective one year from the date this bill becomes law.

7. Section 3. That gasoline purchased for agricultural and

8. fishery purposes be exempt from this tax.

9. Section 4. That the …

EXERC I SES 367

Appendix A

A Presidential Debate

Presidential debates are the paramount example of applied debate. They become
the focal point of presidential campaigns and have sometimes been the decisive
factor in determining the winner of the election. For days in advance of each
presidential debate, the media feature the coming event. The debates usually
are carried on all major networks in the United States and are widely broadcast
around the world; they are viewed by more people than any other debates in
history. For days afterward the media continue to feature news about the debate,
first trying to determine who won and then assessing the impact of the debate on
the campaign.

Presidential debates are a relatively new tradition in American history. In
1959, a group of speech professors began to organize the Committee on
Presidential Campaign Debates to call on the candidates for the presidency to
meet in debate in the tradition of Abraham Lincoln and Stephen Douglas.
Initially the committee consisted of all the past presidents of the American
Forensic Association. The movement quickly gained momentum and was en-
dorsed by the American Forensic Association, Delta Sigma Rho–Tau Kappa
Alpha, and the Ohio Association of College Teachers of Speech. These organi-
zations named additional members to the committee. Senator John F. Kennedy
promptly endorsed the proposal, as did all the potential candidates in 1960 ex-
cept for Vice President Richard Nixon. The idea of presidential debates quickly
captured the public’s imagination. Soon editorials, columns, and articles appeared
in support of the idea. Television networks indicated their willingness to
cooperate.

September 26, 1960, brought the first presidential debate between Kennedy
and Nixon. Four debates were held during the campaign; the first, which
Kennedy “won,” was judged to be the most important. The New York Times
called the debates “the really decisive factor” in the election.

The presidential debates have an interesting, tangled background of law and
legal fiction. Under Federal Communication Commission rules it was illegal for
the networks to sponsor such debates. The “equal-time” rule required the net-
works to give equal time to all presidential candidates. In 1960, for example, 16

368

legally qualified candidates ran (including one who campaigned in an Uncle Sam
suit on the platform “Drop the Bomb”). Naturally the networks would not con-
sider giving equal time to 16 candidates, nor would the major candidates con-
sider sharing a platform with unknown candidates who had no chance of win-
ning. The problem was solved when Congress passed legislation suspending the
equal-time requirement for 60 days in 1960. The debates won widespread public
approval, and the public demanded more presidential debates in 1964, 1968, and
1972. But the candidates in those years (including Nixon, who once remarked
that he had flunked debating in the Electoral College) didn’t want to debate, and
their allies in Congress found a convenient way to avoid the pressures for debate.
Both the House and the Senate passed bills suspending the equal-time law during
the campaign, which allowed the senators and representatives to report to their
constituents that they had voted in favor of presidential debates. However, be-
cause the House bill and the Senate bill differed in the number of days for which
the law was suspended, the bills were referred to a Joint Conference Committee,
where they quietly died.

In 1976 the League of Women Voters found a way to have presidential de-
bates without the need to suspend the equal-time law. The league invited the
major candidates to debate. The league, of course, was not subject to the
equal-time law, and the networks maintained that the debates were a news
event—not something sponsored by the networks—and thus not subject to the
equal-time law. President Gerald Ford and Governor Jimmy Carter accepted the
invitation to debate. Members of the Committee on Presidential Debates gener-
ally regarded the debates as “eminently forgettable.”

During the 1980 presidential campaign president Carter declined to meet
with Ronald Reagan and third-party candidate John Anderson in a three-way
debate. Reagan agreed to debate Anderson and won points for being a “good
sport”; Carter, conversely, lost points for being a “bad sport.” Later in the cam-
paign Carter, apparently reluctantly, agreed to meet Reagan in one debate.

After the election both Reagan and Carter supporters and many indepen-
dent commentators cited the debate as the “turning point” in the election and
the major factor in Reagan’s landslide victory.

After the 1984 conventions the League of Women Voters invited Reagan
and Walter Mondale for a series of debates. Mondale, sorely needing the visibil-
ity the debates would give him, eagerly accepted. Reagan, enjoying a 20-point
lead in the polls, was advised not to give Mondale the visibility and status the
debates would bring. However, apparently remembering the “poor sport”
charge that had hurt Carter in 1980, Reagan agreed to two presidential debates
and one vice-presidential debate. (The first vice-presidential debate was between
Senator Bob Dole and Mondale in 1976.) Mondale was generally credited with
winning the first debate, in which Reagan was perceived as being tired and un-
sure of himself. In the second debate Mondale was credited with winning the
issues, but Reagan, returning to his customary style that had won him the title
of “the Great Communicator,” clearly carried the burden of communication and
won the decision of the voters.

APPEND IX A A PRES IDENT IAL DEBATE 369

Since 1988 presidential debates have been under the sponsorship of the
Commission on Presidential Debates. (The commission, organized in 1987 by
the Democratic and Republican National Committees, had taken over the spon-
sorship of the debates.) The format might be described as a highly specialized
type of joint press conference. However, the presidential debates did have some
important elements of real applied debates. Each candidate was allotted equal
time, each had an opportunity for rebuttal, and each made a closing statement.
Although the format fell short of a real debate, it did provide the American vo-
ters with their only opportunity to see and hear the candidates on the same plat-
form at the same time as they responded to the journalists and to one another.

Presidential debates are now a firmly established part of the American politi-
cal scene. In 1992 there were three presidential debates and one vice-presidential
debate. That year marked the first three-way presidential campaign debates.
Although Ross Perot was not expected to win the election, he commanded far
larger public support than Anderson did in 1980, and both major-party candi-
dates treated him as if he were an 800-pound bantam rooster, nodding at his
arguments, smiling at his country homilies, and laughing at his jokes. Neither
George Bush nor Bill Clinton came close to challenging him on a single point,
obviously hoping that his supporters might switch to them on election day. This
debate was noteworthy as well for its format. Clinton had, in the Democratic
primary debates, been successful utilizing a “town hall format,” in which audi-
ence members provided questions to be addressed by the debaters.

In 1996 two presidential debates and one vice-presidential debate were held.
The second presidential debate in 1996 was held using the town hall format.
While respondents did not proclaim a clear winner, it was generally thought
that Clinton won by not losing: Dole would have needed to score a knockout
to catch up in the polls. He did not.

In 2000, George W. Bush was reluctant to agree to participate in the de-
bates, then agreed to one debate, and finally to three (along with a vice-presi-
dential debate). The debates were all too close to call, according to media and
post-debate polls. Whether such a conclusion was reflective of the closeness of
the campaign or the actual debates was unclear. In the first debate, October 3,
2000, at the University of Massachusetts, Amherst, Vice President Gore was crit-
icized for being too aggressive, although generally perceived to be more knowl-
edgeable and competent. In the second debate, October 11 at Wake Forest,
Gore seemed strained to appear nicer, and the debate was close but cordial. In
the third debate, October 17 at Washington University in St. Louis, the debaters
seemed to agree more than disagree. All three debates were moderated by Jim
Lehrer with the same format: single moderator; candidates questioned in turn
with two minutes to answer; 60-second rebuttal; two-minute closing statements.
Approximately 46.6 million people watched the first debate, with about 37.5
million watching the second and third debates. As with the election itself, the
debates were too close to call.

In 2004, President Bush and Senator John Kerry participated in three de-
bates. The first was limited to questions of foreign policy, and was moderated
by Jim Lehrer of PBS News. The candidates stood at podiums and answered

370 APPEND IX A A PRES IDENT IAL DEBATE

the moderator’s questions. The second debate involved domestic and foreign
policy questions and was moderated by Charlie Gibson of ABC News in a
town hall format, engaging audience questions. The third and final debate
(which follows), intended to focus on domestic policy, was moderated by Bob
Schieffer of CBS News, and returned the candidates to podiums as in the first
debate. Sixty-two point four million viewers watched the first debate, 46.7 mil-
lion the second, and 51.1 million watched the third debate. Vice-presidential
candidates Dick Cheney and John Edwards also participated in a nationally tele-
vised debate, moderated by Gwen Ifill of PBS News, with both candidates seated
at a table. Forty-three point five million viewed the vice-presidential debate.
Most observers felt that Senator Kerry did the better job of debating during the
first debate, the second debate was considered fairly even, and post-debate polls
indicated a majority of viewers considered Kerry the winner of the third debate.

Presidential debates have come to dominate the landscape of the Democrat
and Republican Parties’ campaigns prior to their primaries. Beginning in April
2007 through January 2008 as many as 8 Democratic contenders for their party’s
nomination and 11 Republican candidates participated in 39 planned debates.
Although many of the debates offered traditional opportunities for candidates
to answer moderators’ questions, new formats have included the YouTube de-
bates, engaging online contributors in a sort of cyber–town hall debate, and de-
bates translated into Spanish language and moderated by Spanish-language news
anchors. Sponsors of debates included Logo, a TV network targeted to lesbian,
gay, bisexual, and transgender communities. The YouTube debates presented
candidates with video questions contributed through the Internet service
YouTube in a wide range of creative presentations, personalizing the questions
in unique ways.

THE TH IRD 2004 BUSH–KERRY PRES IDENT IAL

DEBATE : OCTOBER 13 , 2004*

SPEAKERS:
GEORGE W. BUSH, PRESIDENT OF THE UNITED STATES
U.S. SENATOR JOHN F. KERRY (MA), DEMOCRATIC
PRESIDENTIAL NOMINEE BOB SCHIEFFER, CBS ANCHOR

SCHIEFFER: Good evening from Arizona State University in Tempe,
Arizona. I’m Bob Schieffer of CBS News. I want to welcome you to the third
and last of the 2004 debates between President George Bush and Senator John
Kerry.

As Jim Lehrer told you before the first one, these debates are sponsored by
the Commission on Presidential Debates.

* Republished with permission of Janet Brown of the Commission on Presidential
Debates. Some minor, inconsequential inaccuracies may appear in the text.

APPEND IX A A PRES IDENT IAL DEBATE 371

Tonight the topic will be domestic affairs, but the format will be the same as
that first debate. I’ll moderate our discussion under detailed rules agreed to by
the candidates, but the questions and the areas to be covered were chosen by
me. I have not told the candidates or anyone else what they are.

To refresh your memory on the rules, I will ask a question. The candidate is
allowed two minutes to answer. His opponent then has a minute and a half to
offer a rebuttal.

At my discretion, I can extend the discussion by offering each candidate an
additional 30 seconds.

A green light will come on to signal the candidate has 30 seconds left. A yellow
light signals 15 seconds left. A red light means five seconds left.

There is also a buzzer, if it is needed.
The candidates may not question each other directly. There are no opening

statements, but there will be two-minute closing statements.
There is an audience here tonight, but they have agreed to remain silent,

except for right now, when they join me in welcoming President George Bush
and Senator John Kerry.

(APPLAUSE)
Gentlemen, welcome to you both.
By coin toss, the first question goes to Senator Kerry.
Senator, I want to set the stage for this discussion by asking the question that

I think hangs over all of our politics today and is probably on the minds of many
people watching this debate tonight.

And that is, will our children and grandchildren ever live in a world as safe
and secure as the world in which we grew up?

KERRY: Well, first of all, Bob, thank you for moderating tonight.
Thank you, Arizona State, for welcoming us.
And thank you to the Presidential Commission for undertaking this enor-

mous task. We’re proud to be here.
Mr. President, I’m glad to be here with you again to share similarities and

differences with the American people.
Will we ever be safe and secure again? Yes. We absolutely must be. That’s

the goal.
Now, how do we achieve it is the most critical component of it.
I believe that this president, regrettably, rushed us into a war, made decisions

about foreign policy, pushed alliances away. And, as a result, America is now
bearing this extraordinary burden where we are not as safe as we ought to be.

The measurement is not: Are we safer? The measurement is: Are we as safe
as we ought to be? And there are a host of options that this president had avail-
able to him, like making sure that at all our ports in America containers are in-
spected. Only 95 percent of them—95 percent come in today uninspected.
That’s not good enough.

People who fly on airplanes today, the cargo hold is not X-rayed, but the
baggage is. That’s not good enough. Firehouses don’t have enough firefighters in

372 APPEND IX A A PRES IDENT IAL DEBATE

them. Police officers are being cut from the streets of America because the presi-
dent decided to cut the COPS program.

So we can do a better job of homeland security. I can do a better job of
waging a smarter, more effective war on terror and guarantee that we will go
after the terrorists.

I will hunt them down, and we’ll kill them, we’ll capture them. We’ll do
whatever is necessary to be safe.

But I pledge this to you, America: I will do it in the way that Franklin
Roosevelt and Ronald Reagan and John Kennedy and others did, where we
build the strongest alliances, where the world joins together, where we have the
best intelligence and where we are able, ultimately, to be more safe and secure.

SCHIEFFER: Mr. President, you have 90 seconds.

BUSH: Thank you very much.
I want to thank Arizona State as well.
Yes, we can be safe and secure, if we stay on the offense against the terrorists

and if we spread freedom and liberty around the world.
I have got a comprehensive strategy to not only chase down the Al Qaeda,

wherever it exists—and we’re making progress; three-quarters of Al Qaeda lea-
ders have been brought to justice—but to make sure that countries that harbor
terrorists are held to account.

As a result of securing ourselves and ridding the Taliban out of Afghanistan,
the Afghan people had elections this weekend. And the first voter was a 19-year-
old woman. Think about that. Freedom is on the march.

We held to account a terrorist regime in Saddam Hussein.
In other words, in order to make sure we’re secure, there must be a com-

prehensive plan. My opponent just this weekend talked about how terrorism
could be reduced to a nuisance, comparing it to prostitution, illegal gambling. I
think that attitude and that point of view is dangerous. I don’t think you can
secure America for the long run if you don’t have a comprehensive view as to
how to defeat these people.

At home, we’ll do everything we can to protect the homeland. I signed the
homeland security bill to better align our assets and resources. My opponent
voted against it.

We’re doing everything we can to protect our borders and ports.
But absolutely we can be secure in the long run. It just takes good, strong

leadership.

SCHIEFFER: Anything to add, Senator Kerry?

KERRY: Yes. When the president had an opportunity to capture or kill
Osama bin Laden, he took his focus off of them, outsourced the job to Afghan
warlords, and Osama bin Laden escaped.

Six months after he said Osama bin Laden must be caught dead or alive, this
president was asked, “Where is Osama bin Laden?” He said, “I don’t know. I don’t
really think about him very much. I’m not that concerned.”

We need a president who stays deadly focused on the real war on terror.

APPEND IX A A PRES IDENT IAL DEBATE 373

SCHIEFFER: Mr. President?

BUSH: Gosh, I just don’t think I ever said I’m not worried about Osama
bin Laden. It’s kind of one of those exaggerations.

Of course we’re worried about Osama bin Laden. We’re on the hunt after
Osama bin Laden. We’re using every asset at our disposal to get Osama bin
Laden.

My opponent said this war is a matter of intelligence and law enforcement.
No, this war is a matter of using every asset at our disposal to keep the American
people protected.

SCHIEFFER: New question, Mr. President, to you.
We are talking about protecting ourselves from the unexpected, but the flu

season is suddenly upon us. Flu kills thousands of people every year.
Suddenly we find ourselves with a severe shortage of flu vaccine. How did

that happen?

BUSH: Bob, we relied upon a company out of England to provide about
half of the flu vaccines for the United States citizen, and it turned out that the
vaccine they were producing was contaminated. And so we took the right action
and didn’t allow contaminated medicine into our country. We’re working with
Canada to hopefully—that they’ll produce a—help us realize the vaccine neces-
sary to make sure our citizens have got flu vaccinations during this upcoming
season.

My call to our fellow Americans is if you’re healthy, if you’re younger,
don’t get a flu shot this year. Help us prioritize those who need to get the flu
shot, the elderly and the young.

The CDC, responsible for health in the United States, is setting those prior-
ities and is allocating the flu vaccine accordingly.

I haven’t gotten a flu shot, and I don’t intend to because I want to make
sure those who are most vulnerable get treated.

We have a problem with litigation in the United States of America. Vaccine
manufacturers are worried about getting sued, and therefore they have backed
off from providing this kind of vaccine.

One of the reasons I’m such a strong believer in legal reform is so that peo-
ple aren’t afraid of producing a product that is necessary for the health of our
citizens and then end up getting sued in a court of law.

But the best thing we can do now, Bob, given the circumstances with the
company in England is for those of us who are younger and healthy, don’t get a
flu shot.

SCHIEFFER: Senator Kerry?

KERRY: This really underscores the problem with the American health-
care system. It’s not working for the American family. And it’s gotten worse un-
der President Bush over the course of the last years.

Five million Americans have lost their health insurance in this country.
You’ve got about a million right here in Arizona, just shy, 950,000, who have

374 APPEND IX A A PRES IDENT IAL DEBATE

no health insurance at all. 82,000 Arizonians lost their health insurance under
President Bush’s watch. 223,000 kids in Arizona have no health insurance at all.

All across our country—go to Ohio, 1. 4 million Ohioans have no health
insurance, 114,000 of them lost it under President Bush; Wisconsin, 82,000
Wisconsinites lost it under President Bush.

This president has turned his back on the wellness of America. And there is
no system. In fact, it’s starting to fall apart not because of lawsuits—though they
are a problem, and John Edwards and I are committed to fixing them—but be-
cause of the larger issue that we don’t cover Americans.

Children across our country don’t have health care. We’re the richest country
on the face of the planet, the only industrialized nation in the world not to do it.

I have a plan to cover all Americans. We’re going to make it affordable and
accessible. We’re going to let everybody buy into the same health-care plan se-
nators and congressmen give themselves.

SCHIEFFER: Mr. President, would you like to add something?

BUSH: I would. Thank you.
I want to remind people listening tonight that a plan is not a litany of com-

plaints, and a plan is not to lay out programs that you can’t pay for.
He just said he wants everybody to be able to buy in to the same plan that

senators and congressmen get. That costs the government $7,700 per family. If
every family in America signed up, like the senator suggested, if would cost us $5
trillion over 10 years.

It’s an empty promise. It’s called bait and switch.

SCHIEFFER: Time’s up.

BUSH: Thank you.

KERRY: Actually, it’s not an empty promise.
It’s really interesting, because the president used that very plan as a reason for

seniors to accept his prescription drug plan. He said, if it’s good enough for the
congressmen and senators to have choice, seniors ought to have choice.

What we do is we have choice. I choose Blue Cross/Blue Shield. Other
senators, other congressmen choose other programs.

But the fact is, we’re going to help Americans be able to buy into it. Those
that can afford it are going to buy in themselves. We’re not giving this away for
nothing.

SCHIEFFER: All right.
Senator Kerry, a new question. Let’s talk about economic security. You

pledged during the last debate that you would not raise taxes on those making
less than $200,000 a year. But the price of everything is going up, and we all
know it. Health-care costs, as you are talking about, is skyrocketing, the cost of
the war.

My question is, how can you or any president, whoever is elected next time,
keep that pledge without running this country deeper into debt and passing on
more of the bills that we’re running up to our children?

APPEND IX A A PRES IDENT IAL DEBATE 375

KERRY: I’ll tell you exactly how I can do it: by reinstating what President
Bush took away, which is called pay as you go.

During the 1990s, we had pay-as-you-go rules. If you were going to pass
something in the Congress, you had to show where you are going to pay for it
and how.

President Bush has taken—he’s the only president in history to do this. He’s
also the only president in 72 years to lose jobs—1.6 million jobs lost. He’s the
only president to have incomes of families go down for the last three years; the
only president to see exports go down; the only president to see the lowest level
of business investment in our country as it is today.

Now, I’m going to reverse that. I’m going to change that. We’re going to
restore the fiscal discipline we had in the 1990s.

Every plan that I have laid out—my health-care plan, my plan for education,
my plan for kids to be able to get better college loans—I’ve shown exactly how
I’m going to pay for those.

And we start—we don’t do it exclusively—but we start by rolling back
George Bush’s unaffordable tax cut for the wealthiest people, people earning
more than $200,000 a year, and we pass, hopefully, the McCain-Kerry
Commission which identified some $60 billion that we can get.

We shut the loophole which has American workers actually subsidizing the
loss of their own job. They just passed an expansion of that loophole in the last
few days: $43 billion of giveaways, including favors to the oil and gas industry
and the people importing ceiling fans from China.

I’m going to stand up and fight for the American worker. And I am going to
do it in a way that’s fiscally sound. I show how I pay for the health care, how we
pay for the education.

I have a manufacturing jobs credit. We pay for it by shutting that loophole
overseas. We raise the student loans. I pay for it by changing the relationship
with the banks.

This president has never once vetoed one bill; the first president in a hun-
dred years not to do that.

SCHIEFFER: Mr. President?

BUSH: Well, his rhetoric doesn’t match his record.
He’s been a senator for 20 years. He voted to increase taxes 98 times. When

they tried to reduce taxes, he voted against that 127 times. He talks about being
a fiscal conservative, or fiscally sound, but he voted over—he voted 277 times to
waive the budget caps, which would have cost the taxpayers $4.2 trillion.

He talks about PAYGO. I’ll tell you what PAYGO means, when you’re a
senator from Massachusetts, when you’re a colleague of Ted Kennedy, pay go
means: You pay, and he goes ahead and spends.

He’s proposed $2.2 trillion of new spending, and yet the so-called tax on the
rich, which is also a tax on many small-business owners in America, raises $600
million by our account—billion, $800 billion by his account.

There is a tax gap. And guess who usually ends up filling the tax gap? The
middle class.

376 APPEND IX A A PRES IDENT IAL DEBATE

I propose a detailed budget, Bob. I sent up my budget man to the Congress,
and he says, here’s how we’re going to reduce the deficit in half by five years. It
requires pro-growth policies that grow our economy and fiscal sanity in the halls
of Congress.

SCHIEFFER: Let’s go to a new question, Mr. President. Two minutes.
And let’s continue on jobs.

You know, there are all kinds of statistics out there, but I want to bring it
down to an individual.

Mr. President, what do you say to someone in this country who has lost his
job to someone overseas who’s being paid a fraction of what that job paid here
in the United States?

BUSH: I’d say, Bob, I’ve got policies to continue to grow our economy
and create the jobs of the 21st century. And here’s some help for you to go get
an education. Here’s some help for you to go to a community college.

We’ve expanded trade adjustment assistance. We want to help pay for you
to gain the skills necessary to fill the jobs of the 21st century.

You know, there’s a lot of talk about how to keep the economy growing.
We talk about fiscal matters. But perhaps the best way to keep jobs here in
America and to keep this economy growing is to make sure our education sys-
tem works.

I went to Washington to solve problems. And I saw a problem in the public
education system in America. They were just shuffling too many kids through
the system, year after year, grade after grade, without learning the basics.

And so we said: Let’s raise the standards. We’re spending more money, but
let’s raise the standards and measure early and solve problems now, before it’s too
late.

No, education is how to help the person who’s lost a job. Education is how
to make sure we’ve got a workforce that’s productive and competitive.

Got four more years, I’ve got more to do to continue to raise standards, to
continue to reward teachers and school districts that are working, to emphasize
math and science in the classrooms, to continue to expand Pell Grants to
make sure that people have an opportunity to start their career with a college
diploma.

And so the person you talked to, I say, here’s some help, here’s some trade
adjustment assistance money for you to go a community college in your neigh-
borhood, a community college which is providing the skills necessary to fill the
jobs of the 21st century. And that’s what I would say to that person.

SCHIEFFER: Senator Kerry?

KERRY: I want you to notice how the president switched away from jobs
and started talking about education principally.

Let me come back in one moment to that, but I want to speak for a second,
if I can, to what the president said about fiscal responsibility.

Being lectured by the president on fiscal responsibility is a little bit like Tony
Soprano talking to me about law and order in this country.

APPEND IX A A PRES IDENT IAL DEBATE 377

(LAUGHTER)
This president has taken a $5.6 trillion surplus and turned it into deficits as

far as the eye can see. Health-care costs for the average American have gone up
64 percent; tuitions have gone up 35 percent; gasoline prices up 30 percent;
Medicare premiums went up 17 percent a few days ago; prescription drugs are
up 12 percent a year.

But guess what, America? The wages of Americans have gone down. The
jobs that are being created in Arizona right now are paying about $13,700 less
than the jobs that we’re losing.

And the president just walks on by this problem. The fact is that he’s cut
job-training money. $1 billion was cut. They only added a little bit back this
year because it’s an election year.

They’ve cut the Pell Grants and the Perkins loans to help kids be able to go
to college.

They’ve cut the training money. They’ve wound up not even extending
unemployment benefits and not even extending health care to those people
who are unemployed.

I’m going to do those things, because that’s what’s right in America: Help
workers to transition in every respect.

SCHIEFFER: New question to you, Senator Kerry, two minutes. And it’s
still on jobs. You know, many experts say that a president really doesn’t have
much control over jobs. For example, if someone invents a machine that does
the work of five people, that’s progress. That’s not the president’s fault.

So I ask you, is it fair to blame the administration entirely for this loss of
jobs?

KERRY: I don’t blame them entirely for it. I blame the president for the
things the president could do that has an impact on it.

Outsourcing is going to happen. I’ve acknowledged that in union halls
across the country. I’ve had shop stewards stand up and say, “Will you promise
me you’re going to stop all this outsourcing?” And I’ve looked them in the eye
and I’ve said, “No, I can’t do that.”

What I can promise you is that I will make the playing field as fair as possi-
ble, that I will, for instance, make certain that with respect to the tax system that
you as a worker in America are not subsidizing the loss of your job.

Today, if you’re an American business, you actually get a benefit for going
overseas. You get to defer your taxes.

So if you’re looking at a competitive world, you say to yourself, “Hey, I do
better overseas than I do here in America.”

That’s not smart. I don’t want American workers subsidizing the loss of their
own job. And when I’m president, we’re going to shut that loophole in a nano-
second and we’re going to use that money to lower corporate tax rates in
America for all corporations, 5 percent. And we’re going to have a manufacturing
jobs credit and a job hiring credit so we actually help people be able to hire here.

The second thing that we can do is provide a fair trade playing field. This
president didn’t stand up for Boeing when Airbus was violating international

378 APPEND IX A A PRES IDENT IAL DEBATE

rules and subsidies. He discovered Boeing during the course of this campaign
after I’d been talking about it for months.

The fact is that the president had an opportunity to stand up and take on
China for currency manipulation. There are companies that wanted to petition
the administration. They were told: Don’t even bother; we’re not going to listen
to it.

The fact is that there have been markets shut to us that we haven’t stood up
and fought for. I’m going to fight for a fair trade playing field for the American
worker. And I will fight for the American worker just as hard as I fight for my
own job. That’s what the American worker wants. And if we do that, we can
have an impact.

Plus, we need fiscal discipline. Restore fiscal discipline, we’ll do a lot better.

SCHIEFFER: Mr. President?

BUSH: Whew!
Let me start with the Pell Grants. In his last litany of misstatements. He said

we cut Pell Grants. We’ve increased Pell Grants by a million students. That’s a
fact.

You know, he talks to the workers. Let me talk to the workers.
You’ve got more money in your pocket as a result of the tax relief we

passed and he opposed.
If you have a child, you got a $1,000 child credit. That’s money in your

pocket.
If you’re married, we reduced the marriage penalty. The code ought to en-

courage marriage, not discourage marriage.
We created a 10 percent bracket to help lower-income Americans. A family

of four making $40,000 received about $1,700 in tax relief.
It’s your money. The way my opponent talks, he said, “We’re going to spend

the government’s money.” No, we’re spending your money. And when you have
more money in your pocket, you’re able to better afford things you want.

I believe the role of government is to stand side by side with our citizens to
help them realize their dreams, not tell citizens how to live their lives.

My opponent talks about fiscal sanity. His record in the United States Senate
does not match his rhetoric.

He voted to increase taxes 98 times and to bust the budget 277 times.

SCHIEFFER: Senator Kerry?

KERRY: Bob, anybody can play with these votes. Everybody knows that.
I have supported or voted for tax cuts over 600 times. I broke with my party

in order to balance the budget, and Ronald Reagan signed into law the tax cut
that we voted for. I voted for IRA tax cuts. I voted for small-business tax cuts.

But you know why the Pell Grants have gone up in their numbers? Because
more people qualify for them because they don’t have money.

But they’re not getting the $5,100 the president promised them. They’re
getting less money.

We have more people who qualify. That’s not what we want.

APPEND IX A A PRES IDENT IAL DEBATE 379

BUSH: Senator, no one’s playing with your votes. You voted to increase
taxes 98 times. When they voted—when they proposed reducing taxes, you
voted against it 126 times.

He voted to violate the budget cap 277 times. You know, there’s a main
stream in American politics and you sit right on the far left bank. As a matter
of fact, your record is such that Ted Kennedy, your colleague, is the conservative
senator from Massachusetts.

SCHIEFFER: Mr. President, let’s get back to economic issues. But let’s
shift to some other questions here.

Both of you are opposed to gay marriage. But to understand how you have
come to that conclusion, I want to ask you a more basic question. Do you be-
lieve homosexuality is a choice?

BUSH: You know, Bob, I don’t know. I just don’t know. I do know that
we have a choice to make in America and that is to treat people with tolerance
and respect and dignity. It’s important that we do that.

And I also know in a free society people, consenting adults can live the way
they want to live.

And that’s to be honored.
But as we respect someone’s rights, and as we profess tolerance, we

shouldn’t change—or have to change—our basic views on the sanctity of mar-
riage. I believe in the sanctity of marriage. I think it’s very important that we
protect marriage as an institution, between a man and a woman.

I proposed a constitutional amendment. The reason I did so was because I
was worried that activist judges are actually defining the definition of marriage,
and the surest way to protect marriage between a man and woman is to amend
the Constitution.

It has also the benefit of allowing citizens to participate in the process. After
all, when you amend the Constitution, state legislatures must participate in the
ratification of the Constitution.

I’m deeply concerned that judges are making those decisions and not the
citizenry of the United States. You know, Congress passed a law called
DOMA, the Defense of Marriage Act.

My opponent was against it. It basically protected states from the action of
one state to another. It also defined marriage as between a man and woman.

But I’m concerned that that will get overturned. And if it gets overturned,
then we’ll end up with marriage being defined by courts, and I don’t think that’s
in our nation’s interests.

SCHIEFFER: Senator Kerry?

KERRY: We’re all God’s children, Bob. And I think if you were to talk to
Dick Cheney’s daughter, who is a lesbian, she would tell you that she’s being
who she was, she’s being who she was born as.

I think if you talk to anybody, it’s not choice. I’ve met people who strug-
gled with this for years, people who were in a marriage because they were living
a sort of convention, and they struggled with it.

380 APPEND IX A A PRES IDENT IAL DEBATE

And I’ve met wives who are supportive of their husbands or vice versa when
they finally sort of broke out and allowed themselves to live who they were,
who they felt God had made them.

I think we have to respect that.
The president and I share the belief that marriage is between a man and a

woman. I believe that. I believe marriage is between a man and a woman.
But I also believe that because we are the United States of America, we’re a

country with a great, unbelievable Constitution, with rights that we afford peo-
ple, that you can’t discriminate in the workplace. You can’t discriminate in the
rights that you afford people.

You can’t disallow someone the right to visit their partner in a hospital. You
have to allow people to transfer property, which is why I’m for partnership rights
and so forth.

Now, with respect to DOMA and the marriage laws, the states have always
been able to manage those laws. And they’re proving today, every state, that
they can manage them adequately.

SCHIEFFER: Senator Kerry, a new question for you.
The New York Times reports that some Catholic archbishops are telling their

church members that it would be a sin to vote for a candidate like you because
you support a woman’s right to choose an abortion and unlimited stem-cell
research.

What is your reaction to that?

KERRY: I respect their views. I completely respect their views. I am a
Catholic. And I grew up learning how to respect those views. But I disagree
with them, as do many.

I believe that I can’t legislate or transfer to another American citizen my
article of faith. What is an article of faith for me is not something that I can
legislate on somebody who doesn’t share that article of faith.

I believe that choice is a woman’s choice. It’s between a woman, God and
her doctor. And that’s why I support that.

Now, I will not allow somebody to come in and change Roe v. Wade.
The president has never said whether or not he would do that. But we

know from the people he’s tried to appoint to the court he wants to.
I will not. I will defend the right of Roe v. Wade.
Now, with respect to religion, you know, as I said, I grew up a Catholic. I

was an altar boy. I know that throughout my life this has made a difference to me.
And as President Kennedy said when he ran for president, he said, “I’m not

running to be a Catholic president. I’m running to be a president who happens
to be Catholic.”

My faith affects everything that I do, in truth. There’s a great passage of the
Bible that says, “What does it mean, my brother, to say you have faith if there
are no deeds? Faith without works is dead.”

And I think that everything you do in public life has to be guided by your
faith, affected by your faith, but without transferring it in any official way to
other people.

APPEND IX A A PRES IDENT IAL DEBATE 381

That’s why I fight against poverty. That’s why I fight to clean up the envi-
ronment and protect this earth.

That’s why I fight for equality and justice. All of those things come out of
that fundamental teaching and belief of faith.

But I know this, that President Kennedy in his inaugural address told all of
us that here on Earth, God’s work must truly be our own. And that’s what we
have to—I think that’s the test of public service.

SCHIEFFER: Mr. President?

BUSH: I think it’s important to promote a culture of life. I think a hospita-
ble society is a society where every being counts and every person matters. I
believe the ideal world is one in which every child is protected in law and wel-
comed to life. I understand there’s great differences on this issue of abortion, but
I believe reasonable people can come together and put good law in place that
will help reduce the number of abortions.

Take, for example, the ban on partial birth abortion. It’s a brutal practice.
People from both political parties came together in the halls of Congress and
voted overwhelmingly to ban that practice. It made a lot of sense. My opponent,
in that he’s out of the mainstream, voted against that law.

What I’m saying is, is that as we promote life and promote a culture of life,
surely there are ways we can work together to reduce the number of abortions:
continue to promote adoption laws—it’s a great alternative to abortion—con-
tinue to fund and promote maternity group homes; I will continue to promote
abstinence programs.

The last debate, my opponent said his wife was involved with those pro-
grams. That’s great. I appreciate that very much. All of us ought to be involved
with programs that provide a viable alternative to abortion.

SCHIEFFER: Mr. President, let’s have a new question. It goes to you.
And let’s get back to economic issues.

Health insurance costs have risen over 36 percent over the last four years
according to The Washington Post. We’re paying more. We’re getting less.

I would like to ask you: Who bears responsibility for this? Is it the govern-
ment? Is it the insurance companies? Is it the lawyers? Is it the doctors? Is it the
administration?

BUSH: Gosh, I sure hope it’s not the administration.
There’s a—no, look, there’s a systemic problem. Health-care costs are on

the rise because the consumers are not involved in the decision-making process.
Most health-care costs are covered by third parties. And therefore, the actual user
of health care is not the purchaser of health care. And there’s no market forces
involved with health care.

It’s one of the reasons I’m a strong believer in what they call health savings
accounts. These are accounts that allow somebody to buy a low-premium, high-
deductible catastrophic plan and couple it with tax-free savings. Businesses can
contribute, employees can contribute on a contractual basis. But this is a way

382 APPEND IX A A PRES IDENT IAL DEBATE

to make sure people are actually involved with the decision-making process on
health care.

Secondly, I do believe the lawsuits—I don’t believe, I know—that the law-
suits are causing health-care costs to rise in America. That’s why I’m such a
strong believer in medical liability reform.

In the last debate, my opponent said those lawsuits only caused the cost to
go up by 1 percent. Well, he didn’t include the defensive practice of medicine
that costs the federal government some $28 billion a year and costs our society
between $60 billion and $100 billion a year.

Thirdly, one of the reasons why there’s still high cost in medicine is because
this is—they don’t use any information technology. It’s like if you looked at
the—it’s the equivalent of the buggy and horse days, compared to other indus-
tries here in America.

And so, we’ve got to introduce high technology into health care. We’re be-
ginning to do it. We’re changing the language. We want there to be electronic
medical records to cut down on error, as well as reduce cost.

People tell me that when the health-care field is fully integrated with infor-
mation technology, it’ll wring some 20 percent of the cost out of the system.

And finally, moving generic drugs to the market quicker.
And so, those are four ways to help control the costs in health care.

SCHIEFFER: Senator Kerry?

KERRY: The reason health-care costs are getting higher, one of the prin-
cipal reasons is that this administration has stood in the way of common-sense
efforts that would have reduced the costs. Let me give you a prime example.

In the Senate we passed the right of Americans to import drugs from
Canada. But the president and his friends took it out in the House, and now
you don’t have that right. The president blocked you from the right to have
less expensive drugs from Canada.

We also wanted Medicare to be able to negotiate bulk purchasing. The VA
does that. The VA provides lower-cost drugs to our veterans. We could have
done that in Medicare.

Medicare is paid for by the American taxpayer. Medicare belongs to you.
Medicare is for seniors, who many of them are on fixed income, to lift them
out of poverty.

But rather than help you, the taxpayer, have lower cost, rather than help
seniors have less expensive drugs, the president made it illegal—illegal—for
Medicare to actually go out and bargain for lower prices.

Result: $139 billion windfall profit to the drug companies coming out of your
pockets. That’s a large part of your 17 percent increase in Medicare premiums.

When I’m president, I’m sending that back to Congress and we’re going to
get a real prescription drug benefit.

Now, we also have people sicker because they don’t have health insurance.
So whether it’s diabetes or cancer, they come to hospitals later and it costs
America more.

We got to have health care for all Americans.

APPEND IX A A PRES IDENT IAL DEBATE 383

SCHIEFFER: Go ahead, Mr. President.

BUSH: I think it’s important, since he talked about the Medicare plan, has
he been in the United States Senate for 20 years? He has no record on reforming
of health care. No record at all.

He introduced some 300 bills and he’s passed five.
No record of leadership.
I came to Washington to solve problems. I was deeply concerned about se-

niors having to choose between prescription drugs and food. And so I led. And
in 2006, our seniors will get a prescription drug coverage in Medicare.

SCHIEFFER: Senator Kerry? Thirty seconds.

KERRY: Once again, the president is misleading America. I’ve actually
passed 56 individual bills that I’ve personally written and, in addition to that,
and not always under my name, there is amendments on certain bills.

But more importantly, with respect to the question of no record, I helped
write—I did write, I was one of the original authors of the early childhood
health care and the expansion of health care that we did in the middle of the
1990s. And I’m very proud of that.

So the president’s wrong.

SCHIEFFER: Let me direct the next question to you, Senator Kerry, and
again, let’s stay on health care.

You have, as you have proposed and as the president has commented on
tonight, proposed a massive plan to extend health-care coverage to children.
You’re also talking about the government picking up a big part of the cata-
strophic bills that people get at the hospital.

And you have said that you can pay for this by rolling back the president’s
tax cut on the upper 2 percent.

You heard the president say earlier tonight that it’s going to cost a whole lot
more money than that.

I’d just ask you, where are you going to get the money?

KERRY: Well, two leading national news networks have both said the pre-
sident’s characterization of my health-care plan is incorrect. One called it fiction.
The other called it untrue.

The fact is that my health-care plan, America, is very simple. It gives you the
choice. I don’t force you to do anything. It’s not a government plan. The gov-
ernment doesn’t require you to do anything. You choose your doctor. You
choose your plan.

If you don’t want to take the offer of the plan that I want to put forward, you
don’t have do. You can keep what you have today, keep a high deductible, keep
high premiums, keep a high co-pay, keep low benefits.

But I got a better plan. And I don’t think a lot of people are going to want
to keep what they have today.

Here’s what I do: We take over Medicaid children from the states so that
every child in America is covered. And in exchange, if the states want to—

384 APPEND IX A A PRES IDENT IAL DEBATE

they’re not forced to, they can choose to—they cover individuals up to 300 per-
cent of poverty. It’s their choice.

I think they’ll choose it, because it’s a net plus of $5 billion to them.
We allow you—if you choose to, you don’t have to—but we give you

broader competition to allow you to buy into the same health care plan that
senators and congressmen give themselves. If it’s good enough for us, it’s good
enough for every American. I believe that your health care is just as important as
any politician in Washington, D.C.

You want to buy into it, you can. We give you broader competition. That
helps lower prices.

In addition to that, we’re going to allow people 55 to 64 to buy into
Medicare early. And most importantly, we give small business a 50 percent tax
credit so that after we lower the costs of health care, they also get, whether
they’re self-employed or a small business, a lower cost to be able to cover their
employees.

Now, what happens is when you begin to get people covered like that—for
instance in diabetes, if you diagnose diabetes early, you could save $50 billion in
the health care system of America by avoiding surgery and dialysis. It works. And
I’m going to offer it to America.

SCHIEFFER: Mr. President?

BUSH: In all due respect, I’m not so sure it’s credible to quote leading news
organizations about—oh, never mind. Anyway, let me quote the Lewin report.
The Lewin report is a group of folks who are not politically affiliated. They ana-
lyzed the senator’s plan. It cost $1.2 trillion.

The Lewin report accurately noted that there are going to be 20 million
people, over 20 million people added to government-controlled health care. It
would be the largest increase in government health care ever.

If you raise the Medicaid to 300 percent, it provides an incentive for small
businesses not to provide private insurance to their employees. Why should they
insure somebody when the government’s going to insure it for them?

It’s estimated that 8 million people will go from private insurance to govern-
ment insurance.

We have a fundamental difference of opinion. I think government-run health
will lead to poor-quality health, will lead to rationing, will lead to less choice.

Once a health-care program ends up in a line item in the federal govern-
ment budget, it leads to more controls.

And just look at other countries that have tried to have federally controlled
health care. They have poor-quality health care.

Our health-care system is the envy of the world because we believe in mak-
ing sure that the decisions are made by doctors and patients, not by officials in
the nation’s capital.

SCHIEFFER: Senator?

KERRY: The president just said that government-run health care results in
poor quality.

APPEND IX A A PRES IDENT IAL DEBATE 385

Now, maybe that explains why he hasn’t fully funded the VA and the VA
hospital is having trouble and veterans are complaining. Maybe that explains why
Medicare patients are complaining about being pushed off of Medicare. He
doesn’t adequately fund it.

But let me just say to America: I am not proposing a government-run pro-
gram. That’s not what I have. I have Blue Cross/Blue Shield. Senators and con-
gressmen have a wide choice. Americans ought to have it too.

SCHIEFFER: Mr. President?

BUSH: Talk about the VA: We’ve increased VA funding by $22 billion in
the four years since I’ve been president. That’s twice the amount that my prede-
cessor increased VA funding.

Of course we’re meeting our obligation to our veterans, and the veterans
know that.

We’re expanding veterans’ health care throughout the country. We’re align-
ing facilities where the veterans live now. Veterans are getting very good health
care under my administration, and they will continue to do so during the next
four years.

SCHIEFFER: Mr. President, the next question is to you. We all know that
Social Security is running out of money, and it has to be fixed. You have pro-
posed to fix it by letting people put some of the money collected to pay benefits
into private savings accounts. But the critics are saying that’s going to mean find-
ing $1 trillion over the next 10 years to continue paying benefits as those ac-
counts are being set up.

So where do you get the money? Are you going to have to increase the
deficit by that much over 10 years?

BUSH: First, let me make sure that every senior listening today understands
that when we’re talking about reforming Social Security, that they’ll still get
their checks.

I remember the 2000 campaign, people said if George W. gets elected, your
check will be taken away. Well, people got their checks, and they’ll continue to
get their checks.

There is a problem for our youngsters, a real problem. And if we don’t act
today, the problem will be valued in the trillions. And so I think we need to
think differently. We’ll honor our commitment to our seniors. But for our chil-
dren and our grandchildren, we need to have a different strategy.

And recognizing that, I called together a group of our fellow citizens to
study the issue. It was a committee chaired by the late Senator Daniel Patrick
Moynihan of New York, a Democrat. And they came up with a variety of ideas
for people to look at.

I believe that younger workers ought to be allowed to take some of their
own money and put it in a personal savings account, because I understand that
they need to get better rates of return than the rates of return being given in the
current Social Security trust.

386 APPEND IX A A PRES IDENT IAL DEBATE

And the compounding rate of interest effect will make it more likely that
the Social Security system is solvent for our children and our grandchildren. I
will work with Republicans and Democrats. It’ll be a vital issue in my second
term. It is an issue that I am willing to take on, and so I’ll bring Republicans
and Democrats together.

And we’re of course going to have to consider the costs. But I want to warn
my fellow citizens: The cost of doing nothing, the cost of saying the current
system is OK, far exceeds the costs of trying to make sure we save the system
for our children.

SCHIEFFER: Senator Kerry?

KERRY: You just heard the president say that young people ought to be
able to take money out of Social Security and put it in their own accounts.

Now, my fellow Americans, that’s an invitation to disaster.
The CBO said very clearly that if you were to adopt the president’s plan,

there would be a $2 trillion hole in Social Security, because today’s workers
pay in to the system for today’s retirees. And the CBO said—that’s the
Congressional Budget Office; it’s bipartisan—they said that there would have to
be a cut in benefits of 25 percent to 40 percent.

Now, the president has never explained to America, ever, hasn’t done it to-
night, where does the transitional money, that $2 trillion, come from?

He’s already got $3 trillion, according to the Washington Post, of expenses
that he’s put on the line from his convention and the promises of this campaign,
none of which are paid for. Not one of them are paid for.

The fact is that the president is driving the largest deficits in American his-
tory. He’s broken the pay-as-you-go rules.

I have a record of fighting for fiscal responsibility. In 1985, I was one of the
first Democrats—broke with my party. We balanced the budget in the ’90s. We
paid down the debt for two years.

And that’s what we’re going to do. We’re going to protect Social Security.
I will not privatize it. I will not cut the benefits. And we’re going to be fiscally
responsible. And we will take care of Social Security.

SCHIEFFER: Let me just stay on Social Security with a new question for
Senator Kerry, because, Senator Kerry, you have just said you will not cut
benefits.

Alan Greenspan, the chairman of the Federal Reserve, says there’s no way
that Social Security can pay retirees what we have promised them unless we
recalibrate.

What he’s suggesting, we’re going to cut benefits or we’re going to have to
raise the retirement age. We may have to take some other reform. But if you’ve
just said, you’ve promised no changes, does that mean you’re just going to leave
this as a problem, another problem for our children to solve?

KERRY: Not at all. Absolutely not, Bob. This is the same thing we heard
—remember, I appeared on “Meet the Press” with Tim Russert in 1990-some-
thing. We heard the same thing. We fixed it.

APPEND IX A A PRES IDENT IAL DEBATE 387

In fact, we put together a $5.6 trillion surplus in the ’90s that was for the pur-
pose of saving Social Security. If you take the tax cut that the president of the
United States has given—President Bush gave to Americans in the top 1 percent
of America—just that tax cut that went to the top 1 percent of America would have
saved Social Security until the year 2075.

The president decided to give it to the wealthiest Americans in a tax cut.
Now, Alan Greenspan, who I think has done a terrific job in monetary policy,
supports the president’s tax cut. I don’t. I support it for the middle class, not that
part of it that goes to people earning more than $200,000 a year.

And when I roll it back and we invest in the things that I have talked about
to move our economy, we’re going to grow sufficiently, it would begin to cut
the deficit in half, and we get back to where we were at the end of the 1990s
when we balanced the budget and paid down the debt of this country.

Now, we can do that.
Now, if later on after a period of time we find that Social Security is in

trouble, we’ll pull together the top experts of the country. We’ll do exactly
what we did in the 1990s. And we’ll make whatever adjustment is necessary.

But the first and most important thing is to start creating jobs in America.
The jobs the president is creating pay $9,000 less than the jobs that we’re losing.
And this is the first president in 72 years to preside over an economy in America
that has lost jobs, 1.6 million jobs.

Eleven other presidents—six Democrats and five Republicans—had wars,
had recessions, had great difficulties; none of them lost jobs the way this presi-
dent has.

I have a plan to put America back to work. And if we’re fiscally responsible and
put America back to work, we’re going to fix Social Security.

SCHIEFFER: Mr. President?

BUSH: He forgot to tell you he voted to tax Social Security benefits more
than one time. I didn’t hear any plan to fix Social Security. I heard more of the
same.

He talks about middle-class tax cuts. That’s exactly where the tax cuts went.
Most of the tax cuts went to low- and middle-income Americans. And now the
tax code is more fair. Twenty percent of the upper-income people pay about 80
percent of the taxes in America today because of how we structured the tax cuts.
People listening out there know the benefits of the tax cuts we passed. If you
have a child, you got tax relief. If you’re married, you got tax relief. If you pay
any tax at all, you got tax relief. All of which was opposed by my opponent.

And the tax relief was important to spur consumption and investment to get
us out of this recession.

People need to remember: Six months prior to my arrival, the stock market
started to go down. And it was one of the largest declines in our history. And
then we had a recession and we got attacked, which cost us 1 million jobs.

But we acted. I led the Congress. We passed tax relief. And now this econ-
omy is growing. We added 1.9 million new jobs over the last 13 months.

388 APPEND IX A A PRES IDENT IAL DEBATE

Sure, there’s more work to do. But the way to make sure our economy
grows is not to raise taxes on small-business owners. It’s not to increase the scope
of the federal government. It’s to make sure we have fiscal sanity and keep taxes
low.

SCHIEFFER: Let’s go to a new question, Mr. President.
I got more e-mail this week on this question than any other question. And it

is about immigration.
I’m told that at least 8,000 people cross our borders illegally every day. Some

people believe this is a security issue, as you know. Some believe it’s an eco-
nomic issue. Some see it as a human-rights issue.

How do you see it? And what do we need to do about it?

BUSH: I see it as a serious problem. I see it as a security issue, I see it as an
economic issue, and I see it as a human-rights issue.

We’re increasing the border security of the United States. We’ve got 1,000
more Border Patrol agents on the southern border.

We’re using new equipment. We’re using unmanned vehicles to spot people
coming across.

And we’ll continue to do so over the next four years. It’s a subject I’m very
familiar with. After all, I was a border governor for a while.

Many people are coming to this country for economic reasons. They’re
coming here to work. If you can make 50 cents in the heart of Mexico, for
example, or make $5 here in America, $5.15, you’re going to come here if
you’re worth your salt, if you want to put food on the table for your families.
And that’s what’s happening.

And so in order to take pressure off the borders, in order to make the bor-
ders more secure, I believe there ought to be a temporary worker card that
allows a willing worker and a willing employer to mate up, so long as there’s
not an American willing to do that job, to join up in order to be able to fulfill
the employers’ needs.

That has the benefit of making sure our employers aren’t breaking the law as
they try to fill their workforce needs. It makes sure that the people coming across
the border are humanely treated, that they’re not kept in the shadows of our
society, that they’re able to go back and forth to see their families. See, the
card, it’ll have a period of time attached to it.

It also means it takes pressure off the border. If somebody is coming here to
work with a card, it means they’re not going to have to sneak across the border.
It means our border patrol will be more likely to be able to focus on doing their
job.

Now, it’s very important for our citizens to also know that I don’t believe
we ought to have amnesty. I don’t think we ought to reward illegal behavior.
There are plenty of people standing in line to become a citizen. And we ought
not to crowd these people ahead of them in line.

If they want to become a citizen, they can stand in line, too.
And here is where my opponent and I differ. In September 2003, he sup-

ported amnesty for illegal aliens.

APPEND IX A A PRES IDENT IAL DEBATE 389

SCHIEFFER: Time’s up.
Senator?

KERRY: Let me just answer one part of the last question quickly, and then
I’ll come to immigration.

The American middle-class family isn’t making it right now, Bob. And what
the president said about the tax cuts has been wiped out by the increase in health
care, the increase in gasoline, the increase in tuitions, the increase in prescription
drugs.

The fact is, the take-home pay of a typical American family as a share of
national income is lower than it’s been since 1929. And the take-home pay of
the richest .1 percent of Americans is the highest it’s been since 1928.

Under President Bush, the middle class has seen their tax burden go up and
the wealthiest’s tax burden has gone down. Now that’s wrong.

Now, with respect to immigration reform, the president broke his promise
on immigration reform. He said he would reform it. Four years later he is now
promising another plan.

Here’s what I’ll do: Number one, the borders are more leaking today than
they were before 9/11. The fact is, we haven’t done what we need to do to
toughen up our borders, and I will.

Secondly, we need a guest-worker program, but if it’s all we have, it’s not
going to solve the problem.

The second thing we need is to crack down on illegal hiring. It’s against the
law in the United States to hire people illegally, and we ought to be enforcing
that law properly.

And thirdly, we need an earned-legalization program for people who have
been here for a long time, stayed out of trouble, got a job, paid their taxes, and
their kids are American. We got to start moving them toward full citizenship,
out of the shadows.

SCHIEFFER: Do you want to respond, Mr. President?

BUSH: Well, to say that the borders are not as protected as they were prior
to September the 11th shows he doesn’t know the borders. They’re much better
protected today than they were when I was the governor of Texas.

We have much more manpower and much more equipment there.
He just doesn’t understand how the borders work, evidently, to say that.

That is an outrageous claim.
And we’ll continue to protect our borders. We’re continuing to increase

manpower and equipment.

SCHIEFFER: Senator?

KERRY: Four thousand people a day are coming across the border.
The fact is that we now have people from the Middle East, allegedly, com-

ing across the border.
And we’re not doing what we ought to do in terms of the technology. We

have iris-identification technology. We have thumbprint, fingerprint technology

390 APPEND IX A A PRES IDENT IAL DEBATE

today. We can know who the people are, that they’re really the people they say
they are when they cross the border.

We could speed it up. There are huge delays.
The fact is our borders are not as secure as they ought to be, and I’ll make

them secure.

SCHIEFFER: Next question to you, Senator Kerry.
The gap between rich and poor is growing wider. More people are drop-

ping into poverty. Yet the minimum wage has been stuck at, what, $5.15 an
hour now for about seven years. Is it time to raise it?

KERRY: Well, I’m glad you raised that question.
It’s long overdue time to raise the minimum wage.
And, America, this is one of those issues that separates the president and

myself.
We have fought to try to raise the minimum wage in the last years. But the

Republican leadership of the House and Senate won’t even let us have a vote on
it. We’re not allowed to vote on it. They don’t want to raise the minimum
wage. The minimum wage is the lowest minimum wage value it has been in
our nation in 50 years.

If we raise the minimum wage, which I will do over several years to $7 an
hour, 9.2 million women who are trying to raise their families would earn an-
other $3,800 a year.

The president has denied 9.2 million women $3,800 a year, but he doesn’t
hesitate to fight for $136,000 to a millionaire.

One percent of America got $89 billion last year in a tax cut, but people
working hard, playing by the rules, trying to take care of their kids, family va-
lues, that we’re supposed to value so much in America—I’m tired of politicians
who talk about family values and don’t value families.

What we need to do is raise the minimum wage. We also need to hold on
to equal pay. Women work for 76 cents on the dollar for the same work that
men do. That’s not right in America.

And we had an initiative that we were working on to raise women’s pay.
They’ve cut it off. They’ve stopped it. They don’t enforce these kinds of things.

Now, I think that it’s a matter of fundamental right that if we raise the min-
imum wage, 15 million Americans would be positively affected. We’d put
money into the hands of people who work hard, who obey the rules, who
play for the American dream.

And if we did that, we’d have more consumption ability in America, which
is what we need right now in order to kick our economy into gear. I will fight
tooth and nail to pass the minimum wage.

BUSH: Actually, Mitch McConnell had a minimum-wage plan that I sup-
ported that would have increased the minimum wage.

But let me talk about what’s really important for the worker you’re referring
to. And that’s to make sure the education system works. It’s to make sure we
raise standards.

APPEND IX A A PRES IDENT IAL DEBATE 391

Listen, the No Child Left Behind Act is really a jobs act when you think
about it. The No Child Left Behind Act says, “We’ll raise standards. We’ll in-
crease federal spending. But in return for extra spending, we now want people to
measure—states and local jurisdictions to measure to show us whether or not a
child can read or write or add and subtract.”

You cannot solve a problem unless you diagnose the problem. And we wer-
en’t diagnosing problems. And therefore just kids were being shuffled through
the school.

And guess who would get shuffled through? Children whose parents
wouldn’t speak English as a first language just move through.

Many inner-city kids just move through. We’ve stopped that practice now by
measuring early. And when we find a problem, we spend extra money to correct it.

I remember a lady in Houston, Texas, told me, “Reading is the new civil
right,” and she’s right. In order to make sure people have jobs for the 21st cen-
tury, we’ve got to get it right in the education system, and we’re beginning to
close a minority achievement gap now.

You see, we’ll never be able to compete in the 21st century unless we have
an education system that doesn’t quit on children, an education system that raises
standards, an education that makes sure there’s excellence in every classroom.

SCHIEFFER: Mr. President, I want to go back to something Senator
Kerry said earlier tonight and ask a follow-up of my own. He said—and this
will be a new question to you—he said that you had never said whether you
would like to overturn Roe v. Wade. So I’d ask you directly, would you like to?

BUSH: What he’s asking me is, will I have a litmus test for my judges? And
the answer is, no, I will not have a litmus test. I will pick judges who will inter-
pret the Constitution, but I’ll have no litmus test.

SCHIEFFER: Senator Kerry, you’d like to respond?

KERRY: Is that a new question or a 30-second question?

SCHIEFFER: That’s a new question for Senator—for President Bush.

KERRY: Which time limit …

SCHIEFFER: You have 90 seconds.

KERRY: Thank you very much.
Well, again, the president didn’t answer the question.
I’ll answer it straight to America. I’m not going to appoint a judge to the

Court who’s going to undo a constitutional right, whether it’s the First
Amendment, or the Fifth Amendment, or some other right that’s given under
our courts today—under the Constitution. And I believe that the right of choice
is a constitutional right.

So I don’t intend to see it undone.
Clearly, the president wants to leave in ambivalence or intends to undo it.
But let me go a step further. We have a long distance yet to travel in terms

of fairness in America. I don’t know how you can govern in this country when

392 APPEND IX A A PRES IDENT IAL DEBATE

you look at New York City and you see that 50 percent of the black males there
are unemployed, when you see 40 percent of Hispanic children—of black chil-
dren in some cities—dropping out of high school.

And yet the president who talks about No Child Left Behind refused to fully
fund—by $28 billion—that particular program so you can make a difference in
the lives of those young people.

Now right here in Arizona, that difference would have been $131 million to
the state of Arizona to help its kids be able to have better education and to lift
the property tax burden from its citizens. The president reneged on his promise
to fund No Child Left Behind.

He’ll tell you he’s raised the money, and he has. But he didn’t put in what he
promised, and that makes a difference in the lives of our children.

SCHIEFFER: Yes, sir?

BUSH: Two things. One, he clearly has a litmus test for his judges, which I
disagree with.

And secondly, only a liberal senator from Massachusetts would say that a 49
percent increase in funding for education was not enough.

We’ve increased funds. But more importantly, we’ve reformed the system to
make sure that we solve problems early, before they’re too late.

He talked about the unemployed. Absolutely we’ve got to make sure they
get educated.

He talked about children whose parents don’t speak English as a first lan-
guage? Absolutely we’ve got to make sure they get educated.

And that’s what the No Child Left Behind Act does.

SCHIEFFER: Senator?

KERRY: You don’t measure it by a percentage increase. Mr. President,
you measure it by whether you’re getting the job done.

Five hundred thousand kids lost after-school programs because of your budget.
Now, that’s not in my gut. That’s not in my value system, and certainly not

so that the wealthiest people in America can walk away with another tax cut.
$89 billion last year to the top 1 percent of Americans, but kids lost their

after-school programs. You be the judge.

SCHIEFFER: All right, let’s go to another question. And it is to Senator
Kerry.

You have two minutes, sir.
Senator, the last debate, President Bush said he did not favor a draft. You

agreed with him. But our National Guard and Reserve forces are being severely
strained because many of them are being held beyond their enlistments. Some of
them say that it’s a back-door draft.

Is there any relief that could be offered to these brave Americans and their
families?

If you became president, Senator Kerry, what would you do about this situ-
ation of holding National Guard and Reservists for these extended periods of
time and these repeated call-ups that they’re now facing?

APPEND IX A A PRES IDENT IAL DEBATE 393

KERRY: Well, I think the fact that they’re facing these repeated call-ups,
some of them two and three deployments, and there’s a stop- loss policy that
prevents people from being able to get out when their time was up, is a reflec-
tion of the bad judgment this president exercised in how he has engaged in the
world and deployed our forces.

Our military is overextended. Nine out of 10 active-duty Army divisions are
either in Iraq, going to Iraq or have come back from Iraq. One way or the other,
they’re wrapped up in it.

Now, I’ve proposed adding two active-duty divisions to the armed forces of
the United States—one combat, one support.

In addition, I’m going to double the number of Special Forces so that we
can fight a more effective war on terror, with less pressure on the National
Guard and Reserve. And what I would like to do is see the National Guard
and Reserve be deployed differently here in our own country. There’s much
we can do with them with respect to homeland security. We ought to be doing
that. And that would relieve an enormous amount of pressure.

But the most important thing to relieve the pressure on all of the armed
forces is frankly to run a foreign policy that recognizes that America is strongest
when we are working with real alliances, when we are sharing the burdens of
the world by working through our statesmanship at the highest levels and our
diplomacy to bring other nations to our side.

I’ve said it before, I say it again: I believe the president broke faith to the
American people in the way that he took this nation to war. He said he would
work through a real alliance. He said in Cincinnati we would plan carefully, we
would take every precaution. Well, we didn’t. And the result is our forces today
are overextended.

The fact is that he did not choose to go to war as a last result. And America
now is paying, already $120 billion, up to $200 billion before we’re finished and
much more probably. And that is the result of this president taking his eye off of
Osama bin Laden.

SCHIEFFER: Mr. President?

BUSH: The best way to take the pressure off our troops is to succeed in
Iraq, is to train Iraqis so they can do the hard work of democracy, is to give
them a chance to defend their country, which is precisely what we’re doing.
We’ll have 125,000 troops trained by the end of this year.

I remember going on an airplane in Bangor, Maine, to say thanks to the
reservists and Guard that were headed overseas from Tennessee and North
Carolina, Georgia. Some of them had been there before.

The people I talked to their spirits were high. They didn’t view their service
as a back-door draft. They viewed their service as an opportunity to serve their
country.

My opponent, the senator, talks about foreign policy.
In our first debate he proposed America pass a global test. In order to defend

ourselves, we’d have to get international approval. That’s one of the major dif-
ferences we have about defending our country.

394 APPEND IX A A PRES IDENT IAL DEBATE

I’ll work with allies. I’ll work with friends. We’ll continue to build strong
coalitions. But I will never turn over our national- security decisions to leaders of
other countries.

We’ll be resolute, we’ll be strong, and we’ll wage a comprehensive war
against the terrorists.

SCHIEFFER: Senator?

KERRY: I have never suggested a test where we turn over our security to
any nation. In fact, I’ve said the opposite: I will never turn the security of the
United States over to any nation. No nation will ever have a veto over us.

But I think it makes sense, I think most Americans in their guts know, that
we ought to pass a sort of truth standard. That’s how you gain legitimacy with
your own country people, and that’s how you gain legitimacy in the world.

But I’ll never fail to protect the United States of America.

BUSH: In 1990, there was a vast coalition put together to run Saddam
Hussein out of Kuwait. The international community, the international world
said this is the right thing to do, but when it came time to authorize the use of
force on the Senate floor, my opponent voted against the use of force.

Apparently you can’t pass any test under his vision of the world.

SCHIEFFER: Mr. President, new question, two minutes.
You said that if Congress would vote to extend the ban on assault weapons,

that you’d sign the legislation, but you did nothing to encourage the Congress to
extend it. Why not?

BUSH: Actually, I made my intentions—made my views clear. I did think
we ought to extend the assault weapons ban, and was told the fact that the bill
was never going to move, because Republicans and Democrats were against the
assault weapon ban, people of both parties. I believe law-abiding citizens ought to
be able to own a gun. I believe in background checks at gun shows or anywhere
to make sure that guns don’t get in the hands of people that shouldn’t have them.

But the best way to protect our citizens from guns is to prosecute those who
commit crimes with guns. And that’s why early in my administration I called the
attorney general and the U.S. attorneys and said: Put together a task force all
around the country to prosecute those who commit crimes with guns. And the
prosecutions are up by about 68 percent—I believe—is the number.

Neighborhoods are safer when we crack down on people who commit
crimes with guns.

To me, that’s the best way to secure America.

SCHIEFFER: Senator?

KERRY: I believe it was a failure of presidential leadership not to reautho-
rize the assault weapons ban.

I am a hunter. I’m a gun owner. I’ve been a hunter since I was a kid, 12, 13
years old. And I respect the Second Amendment and I will not tamper with the
Second Amendment.

APPEND IX A A PRES IDENT IAL DEBATE 395

But I’ll tell you this. I’m also a former law enforcement officer. I ran one of
the largest district attorney’s offices in America, one of the ten largest. I put peo-
ple behind bars for the rest of their life. I’ve broken up organized crime. I know
something about prosecuting.

And most of the law enforcement agencies in America wanted that assault
weapons ban. They don’t want to go into a drug bust and be facing an AK-47.

I was hunting in Iowa last year with a sheriff from one of the counties there,
and he pointed to a house in back of us, and said, “See the house over? We just
did a drug bust a week earlier, and the guy we arrested had an AK-47 lying on
the bed right beside him.”

Because of the president’s decision today, law enforcement officers will walk
into a place that will be more dangerous. Terrorists can now come into America
and go to a gun show and, without even a background check, buy an assault
weapon today.

And that’s what Osama bin Laden’s handbook said, because we captured it
in Afghanistan. It encouraged them to do it.

So I believe America’s less safe.
If Tom DeLay or someone in the House said to me, “Sorry, we don’t have

the votes,” I’d have said, “Then we’re going to have a fight.”
And I’d have taken it out to the country and I’d have had every law en-

forcement officer in the country visit those congressmen. We’d have won what
Bill Clinton won.

SCHIEFFER: Let’s go to a new question. For you, Senator Kerry, two
minutes.

Affirmative action: Do you see a need for affirmative action programs, or
have we moved far enough along that we no longer need to use race and gender
as a factor in school admissions and federal and state contracts and so on?

KERRY: No, Bob, regrettably, we have not moved far enough along.
And I regret to say that this administration has even blocked steps that could

help us move further along. I’ll give you an example.
I served on the Small Business Committee for a long time. I was chairman of it

once. Now I’m the senior Democrat on it. We used to—you know, we have a goal
there for minority set-aside programs, to try to encourage ownership in the coun-
try. They don’t reach those goals. They don’t even fight to reach those goals.
They’ve tried to undo them.

The fact is that in too many parts of our country, we still have discrimination.
And affirmative action is not just something that applies to people of color. Some
people have a mistaken view of it in America. It also is with respect to women, it’s
with respect to other efforts to try to reach out and be inclusive in our country.

I think that we have a long way to go, regrettably. If you look at what’s
happened—we’ve made progress, I want to say that at the same time.

During the Clinton years, as you may recall, there was a fight over affirma-
tive action. And there were many people, like myself, who opposed quotas, who
felt there were places where it was overreaching. So we had a policy called
“Mend it, don’t end it.” We fixed it.

396 APPEND IX A A PRES IDENT IAL DEBATE

And we fixed it for a reason: because there are too many people still in this
country who feel the stark resistance of racism, and so we have a distance to
travel. As president, I will make certain we travel it.

Now, let me just share something. This president is the first president ever,
I think, not to meet with the NAACP. This is a president who hasn’t met with
the Black Congressional Caucus. This is a president who has not met with the
civil rights leadership of our country.

If a president doesn’t reach out and bring people in and be inclusive, then
how are we going to get over those barriers? I see that as part of my job as presi-
dent, and I’ll make my best effort to do it.

SCHIEFFER: Mr. President?

BUSH: Well, first of all, it is just not true that I haven’t met with the Black
Congressional Caucus. I met with the Black Congressional Caucus at the White
House.

And secondly, like my opponent, I don’t agree we ought to have quotas. I
agree, we shouldn’t have quotas.

But we ought to have an aggressive effort to make sure people are educated, to
make sure when they get out of high school there’s Pell Grants available for them,
which is what we’ve done. We’ve expanded Pell Grants by a million students.

Do you realize today in America, we spend $73 billion to help 10 million
low- and middle-income families better afford college?

That’s the access I believe is necessary, is to make sure every child learns to
read, write, add and subtract early, to be able to build on that education by going
to college so they can start their careers with a college diploma.

I believe the best way to help our small businesses is not only through small-
business loans, which we have increased since I’ve been the president of the
United States, but to unbundle government contracts so people have a chance
to be able to bid and receive a contract to help get their business going.

Minority ownership of businesses are up, because we created an environ-
ment for the entrepreneurial spirit to be strong.

I believe part of a hopeful society is one in which somebody owns some-
thing. Today in America more minorities own a home than ever before. And
that’s hopeful, and that’s positive.

SCHIEFFER: Mr. President, let’s go to a new question.
You were asked before the invasion, or after the invasion, of Iraq if you’d

checked with your dad. And I believe, I don’t remember the quote exactly, but I
believe you said you had checked with a higher authority.

I would like to ask you, what part does your faith play on your policy decisions?

BUSH: First, my faith plays a lot—a big part in my life. And that’s, when I
was answering that question, what I was really saying to the person was that I
pray a lot. And I do.

And my faith is a very—it’s very personal. I pray for strength. I pray for
wisdom. I pray for our troops in harm’s way. I pray for my family. I pray for
my little girls.

APPEND IX A A PRES IDENT IAL DEBATE 397

But I’m mindful in a free society that people can worship if they want to or
not. You’re equally an American if you choose to worship an almighty and if
you choose not to.

If you’re a Christian, Jew, or Muslim, you’re equally an American. That’s
the great thing about America, is the right to worship the way you see fit.

Prayer and religion sustain me. I receive calmness in the storms of the
presidency.

I love the fact that people pray for me and my family all around the country.
Somebody asked me one time, “Well, how do you know?” I said, “I just feel it.”

Religion is an important part. I never want to impose my religion on any-
body else.

But when I make decisions, I stand on principle, and the principles are de-
rived from who I am.

I believe we ought to love our neighbor like we love ourself, as manifested
in public policy through the faith-based initiative where we’ve unleashed the
armies of compassion to help heal people who hurt.

I believe that God wants everybody to be free. That’s what I believe.
And that’s been part of my foreign policy. In Afghanistan, I believe that the

freedom there is a gift from the Almighty. And I can’t tell you how encouraged I
am to see freedom on the march.

And so my principles that I make decisions on are a part of me, and religion
is a part of me.

SCHIEFFER: Senator Kerry?

KERRY: Well, I respect everything that the president has said and certainly
respect his faith. I think it’s important and I share it. I think that he just said that
freedom is a gift from the Almighty.

Everything is a gift from the Almighty. And as I measure the words of the
Bible—and we all do; different people measure different things—the Koran, the
Torah, or, you know, Native Americans who gave me a blessing the other day
had their own special sense of connectedness to a higher being. And people all
find their ways to express it.

I was taught—I went to a church school and I was taught that the two great-
est commandments are: Love the Lord, your God, with all your mind, your body
and your soul, and love your neighbor as yourself. And frankly, I think we have a
lot more loving of our neighbor to do in this country and on this planet.

We have a separate and unequal school system in the United States of
America. There’s one for the people who have, and there’s one for the people
who don’t have. And we’re struggling with that today.

And the president and I have a difference of opinion about how we live out
our sense of our faith.

I talked about it earlier when I talked about the works and faith without
works being dead.

I think we’ve got a lot more work to do. And as president, I will always
respect everybody’s right to practice religion as they choose—or not to practice
—because that’s part of America.

398 APPEND IX A A PRES IDENT IAL DEBATE

SCHIEFFER: Senator Kerry, after 9/11—and this is a new question for
you—it seemed to me that the country came together as I’ve never seen it
come together since World War II. But some of that seems to have melted
away. I think it’s fair to say we’ve become pretty polarized, perhaps because of
the political season.

But if you were elected president, or whoever is elected president, will you
set a priority in trying to bring the nation back together? Or what would be your
attitude on that?

KERRY: Very much so.
Let me pay a compliment to the president, if I may. I think in those days

after 9/11, I thought the president did a terrific job. And I really was moved, as
well as impressed, by the speech that he gave to the Congress.

And I think the hug Tom Daschle gave him at that moment was about as
genuine a sense of there being no Democrats, no Republicans, we were all just
Americans. That’s where we were.

That’s not where we are today. I regret to say that the president who called
himself a uniter, not a divider, is now presiding over the most divided America
in the recent memory of our country. I’ve never seen such ideological squabbles
in the Congress of the United States. I’ve never seen members of a party locked
out of meetings the way they’re locked out today.

We have to change that. And as president, I am committed to changing that.
I don’t care if the idea comes from the other side or this side. I think we have to
come together and work to change it.

And I’ve done that. Over 20 years in the United States Senate, I’ve worked
with John McCain, who’s sitting here, I’ve worked with other colleagues. I’ve
reached across the aisle. I’ve tried to find the common ground, because that’s
what makes us strong as Americans.

And if Americans trust me with the presidency, I can pledge to you, we will
have the most significant effort, openly—not secret meetings in the White
House with special interests, not ideologically driven efforts to push people
aside—but a genuine effort to try to restore America’s hope and possibilities by
bringing people together.

And one of the ways we’re going to do it is, I’m going to work with my
friend, John McCain, to further campaign finance reform so we get these incred-
ible amounts of money out of the system and open it up to average people, so
America is really represented by the people who make up America.

SCHIEFFER: Mr. President?

BUSH: My biggest disappointment in Washington is how partisan the town
is. I had a record of working with Republicans and Democrats as the governor
of Texas, and I was hopeful I’d be able to do the same thing.

And we made good progress early on. The No Child Left Behind Act, in-
credibly enough, was good work between me and my administration and people
like Senator Ted Kennedy.

APPEND IX A A PRES IDENT IAL DEBATE 399

And we worked together with Democrats to relieve the tax burden on the
middle class and all who pay taxes in order to make sure this economy continues
to grow.

But Washington is a tough town. And the way I view it is there’s a lot of
entrenched special interests there, people who are, you know, on one side of the
issue or another and they spend enormous sums of money and they convince
different senators to taut their way or different congressmen to talk about their
issue, and they dig in.

I’ll continue, in the four years, to continue to try to work to do so.
My opponent said this is a bitterly divided time. Pretty divided in the 2000

election. So in other words, it’s pretty divided during the 1990s as well.
We’re just in a period—we’ve got to work to bring it—my opponent keeps

mentioning John McCain, and I’m glad he did. John McCain is for me for pres-
ident because he understands I have the right view in winning the war on terror
and that my plan will succeed in Iraq. And my opponent has got a plan of retreat
and defeat in Iraq.

SCHIEFFER: We’ve come, gentlemen, to our last question. And it oc-
curred to me as I came to this debate tonight that the three of us share some-
thing. All three of us are surrounded by very strong women. We’re all married
to strong women. Each of us have two daughters that make us very proud.

I’d like to ask each of you, what is the most important thing you’ve learned
from these strong women?

BUSH: To listen to them.
(LAUGHTER)
To stand up straight and not scowl.
(LAUGHTER)
I love the strong women around me. I can’t tell you how much I love my

wife and our daughters.
I am—you know it’s really interesting. I tell the people on the campaign

trail, when I asked Laura to marry me, she said, “Fine, just so long as I never
have to give a speech.” I said, “OK, you’ve got a deal.” Fortunately, she didn’t
hold me to that deal. And she’s out campaigning along with our girls. And she
speaks English a lot better than I do. I think people understand what she’s saying.

But they see a compassionate, strong, great first lady in Laura Bush. I can’t
tell you how lucky I am. When I met her in the backyard at Joe and Jan
O’Neill’s in Midland, Texas, it was the classic backyard barbecue. O’Neill said,
“Come on over. I think you’ll find somebody who might interest you.” So I said
all right. Bopped over there. There was only four of us there. And not only did
she interest me, I guess you would say it was love at first sight.

SCHIEFFER: Senator Kerry?

KERRY: Well, I guess the president and you and I are three examples of
lucky people who married up.

(LAUGHTER)
And some would say maybe me more so than others.

400 APPEND IX A A PRES IDENT IAL DEBATE

(LAUGHTER)
But I can take it.
(LAUGHTER)
Can I say, if I could just say a word about a woman that you didn’t ask

about, but my mom passed away a couple years ago, just before I was deciding
to run. And she was in the hospital, and I went in to talk to her and tell her what
I was thinking of doing.

And she looked at me from her hospital bed and she just looked at me and
she said, “Remember: integrity, integrity, integrity.” Those are the three words
that she left me with.

And my daughters and my wife are people who just are filled with that sense
of what’s right, what’s wrong.

They also kick me around. They keep me honest. They don’t let me get
away with anything. I can sometimes take myself too seriously. They surely
don’t let me do that.

And I’m blessed, as I think the president is blessed, as I said last time. I’ve
watched him with the first lady, who I admire a great deal, and his daughters.
He’s a great father. And I think we’re both very lucky.

SCHIEFFER: Well, gentlemen, that brings us to the closing statements.
Senator Kerry, I believe you’re first.

KERRY: My fellow Americans, as you heard from Bob Schieffer a moment
ago, America is being tested by division. More than ever, we need to be united
as a country.

And, like Franklin Roosevelt, I don’t care whether an idea is a Republican
idea or a Democrat idea. I just care whether it works for America and whether
it’s going to make us stronger.

These are dangerous times. I believe I offer tested, strong leadership that can
calm the waters of the troubled world. And I believe that we can together do
things that are within the grasp of Americans.

We can lift our schools up. We can create jobs that pay more than the jobs
we’re losing overseas. We can have health care for all Americans. We can further
the cause of equality in our nation.

Let me just make it clear: I will never allow any country to have a veto over
our security. Just as I fought for our country as a young man, with the same
passion I will fight to defend this nation that I love.

And, with faith in God and with conviction in the mission of America, I
believe that we can reach higher. I believe we can do better.

I think the greatest possibilities of our country, our dreams and our hopes,
are out there just waiting for us to grab onto them. And I ask you to embark on
that journey with me.

I ask you for your trust. I ask you for your help. I ask you to allow me
the privilege of leading this great nation of ours, of helping us to be stronger
here at home and to be respected again in the world and, most of all, to be safer
forever.

Thank you. Goodnight. And God bless the United States of America.

APPEND IX A A PRES IDENT IAL DEBATE 401

SCHIEFFER: Mr. President?

BUSH: In the Oval Office, there’s a painting by a friend of Laura and mine
named—by Tom Lee. And it’s a West Texas painting, a painting of a mountain
scene.

And he said this about it.
He said, “Sarah and I live on the east side of the mountain. It’s the sunrise

side, not the sunset side. It’s the side to see the day that is coming, not to see the
day that is gone.”

I love the optimism in that painting, because that’s how I feel about
America. And we’ve been through a lot together during the last 33/4 years.
We’ve come through a recession, a stock market decline, an attack on our
country.

And yet, because of the hard work of the American people and good poli-
cies, this economy is growing. Over the next four years, we’ll make sure the
economy continues to grow.

We reformed our school system, and now there’s an achievement gap in
America that’s beginning to close. Over the next four years, we’ll continue to
insist on excellence in every classroom in America so that our children have a
chance to realize the great promise of America.

Over the next four years, we’ll continue to work to make sure health care is
available and affordable.

Over the next four years, we’ll continue to rally the armies of compassion,
to help heal the hurt that exists in some of our country’s neighborhoods.

I’m optimistic that we’ll win the war on terror, but I understand it requires
firm resolve and clear purpose. We must never waver in the face of this enemy
that—these ideologues of hate.

And as we pursue the enemy wherever it exists, we’ll also spread freedom
and liberty. We got great faith in the ability of liberty to transform societies, to
convert a hostile world to a peaceful world.

My hope for America is a prosperous America, a hopeful America and a safer
world.

I want to thank you for listening tonight.
I’m asking for your vote.
God bless you.

SCHIEFFER: Thank you, Mr. President.
Thank you, Senator Kerry.
Well, that brings these debates to a close, but the campaign goes on.
I want to wish both of you the very best of luck between now and Election

Day.
That’s it for us from Arizona State University in Tempe, Arizona. I’m Bob

Schieffer at CBS News.
Goodnight, everyone.
(APPLAUSE)

402 APPEND IX A A PRES IDENT IAL DEBATE

EXERC ISES

1. Prepare a flow sheet of the presidential debate between Senator John Kerry
and President George W. Bush. On what issues did the most substantive
clash occur? What arguments were “dropped” by either debater? You may
wish to listen to the debate by visiting www.c-span.org.

2. Identify the most important issues addressed by the candidates. Which can-
didate won the debates on each (be sure to justify your evaluations)?

3. Which debater made the best opening statement? Which made the best
closing statement? Justify your evaluation.

4. Based on your analysis of the arguments as presented, which candidate won
the whole debate? Why?

5. If available in your library, view the following videotape: Debating Our
Destiny: 40 Years of Presidential Debate, MacNeil/Lehrer Productions in associ-
ation with the Commission on Presidential Debates, WETA, and Thirteen/
WNET. Washington, D.C.: MacNeil/Lehrer Productions, Alexandria, VA:
Distributed by PBS Video, © 2000. Or read the transcript of the program at
http://www.pbs.org/newshour/debatingourdestiny/dod_full_transcript.html.

6. In what ways did Bush and Gore seem to have learned from their predeces-
sors? Did Vice President Gore seem to have learned from his previous de-
bates (as the vice-presidential candidate)?

7. In what ways was the third 2004 Presidential Debate between Bush and
Kerry like an academic debate? In what ways was it different? Would a dif-
ferent format have created a better debate? In what ways? Why?

8. Visit the following websites:

The History of Televised Presidential Debates
http://www.museum.tv/debateweb/html/index.htm

Commission on Presidential Debates
http://www.debates.org/

Create a time line tracing the history of presidential campaign debates. Note
significant occurrences on the time line.

9. In 2000, Ralph Nader, the Green Party candidate for president, was not
invited by the Commission on Presidential Debates to participate in the presi-
dential debates. Should the standard for participation in presidential debates be
reconsidered to include third-party candidates? Write an essay defending your
answer. You may wish to visit: Open Debates: http://opendebates.org/

10. If you had been able to coach Senator Kerry or President Bush prior to their
third presidential debate in 2004, how would you have advised them to
change their argumentation on any of the issues raised? Prepare a briefing
book to guide the candidate debaters (for an example, visit
http://www.heritage.org/research/features/issues/).

11. Create a debate at Generation Engage, www.generationengage.org.
12. Prepare a question for a YouTube debate.

APPEND IX A A PRES IDENT IAL DEBATE 403

Appendix B

National Championship

Debate

The debate presented here is an example of contemporary intercollegiate debate.
The debaters, at the time they participated in this debate, were about the age of
the average college student. The composition and delivery of the speeches in these
debates and the exchanges in cross-examination are characteristics of intercollegiate
tournament debate. Citations of evidence and authorities are, of course, subject to
the usual omissions and errors of the extemporaneous methods. Even presidential
candidates—as may be seen in Appendix A—make occasional errors under the pres-
sure of debate. In studying these debates, it should be remembered that many of the
classical models of the great argumentative “speeches” are not verbatim transcripts of
the speech. The “text” of Patrick Henry’s famous “Liberty or Death” speech, for
example, was actually written by Henry’s biographer, Wirt, some 50 years after
Henry gave the speech.

As you read the text of this debate, you may wonder whether the documenta-
tion of much of the evidence is so minimal that it falls below the desideratum for the
argumentation speech. The level of documentation is below the acceptable level for
general argumentation. Yet, as we saw in our consideration of judicial notice in
Chapter 6, this type of documentation is often acceptable in the final round of an
academic tournament debate, as it was to the panel of judges for this debate.

The explanation is simple: The students were adapting to the highly specialized
audience found in the final round of a national tournament. The four debaters, the
panel of judges, and the debaters in the audience who had participated in the previous
rounds of the tournament were all knowledgeable about the available evidence. All of
them had researched the subject for months; a considerable body of evidence was
common knowledge in the forensics community. To this specialized audience, a brief
reference was enough to establish much of the evidence.

Time is precious in a debate. Given the choice between citing four pieces of
evidence incompletely or two pieces of evidence completely, the experienced de-
bater in this situation would take the risk of incomplete citation. The “in-group,”
the experienced judges and debaters, would understand why the choice was made
and, for better or worse, would accept it in this situation.

404

This premium on time, as may be seen in this verbatim transcript, sometimes
causes the debater to use fractured language or to fail to provide the audience with
referents for the points being made. Note, however, that the debaters are aware of
these problems and do provide headlining for both their main arguments and their
substructure (see Chapter 15).

The following debate was presented in the final round of the Tenth National
CEDA debate tournament.* The proposition for debate was, “Resolved: That the
United States should significantly increase the development of the earth’s ocean re-
sources.” The decision was 5–2 for the affirmative.

1995 CEDA F INAL ROUND TRANSCR IPT

First Affirmative Constructive
Jason Trice, Michigan State University

I am very honored to be here today. There are several people I’d like to thank. The
first is I’d like to thank Mr. Duke, Mr. Larson, and Mr. Miller and the rest of the
CEDA organization and the co—and the tab room staff. They ran an excellent tour-
nament. The 2nd person I’d like to thank is Biza. She—all I can say is she rocks.
Without her I probably wouldn’t be here. We probably wouldn’t have any cards
and she has a lot of foresight in rounds. The next person I’d like to thank is ah Sean
Lemoine. I was on the squad with him for three years and now he’s my coach for all
that’s worth. And more importantly than that, he’s one of my best friends he ah even
though he’s a redneck from Louisiana. [Laughter] The next person I’d like to thank is
Dave Devereaux. I hated him because he was such a jerk in rounds when I debated
him, but I’ve gotten to know him a little bit better this year and I really like him. He’s
—his coaching advice is wonderful. I’d like to thank Jim Roper. He’s only got our
interests at heart, that’s what he’s concerned with, and besides, he likes Metallica. He
rocks. [Laughter] Next person, I’d like to thank the rest of our squad, John, Viking,
Corn Dog, Will, and Marla. They all sacrificed a lot of sleep and probably their health
to help us be prepared to get to this final round. I’d like to thank my former assistant
coaches including Jon Dean and John Johnston. They—they’re wonderful. I’d like to
thank Martin Glendenning. I’ve known him forever. He’s always been one of my best
friends and he’s been very supportive of me. And finally, I’d like to thank Todd
Graham. Even though we don’t speak very much and he probably hates my guts, a
lot of his coaching advice I still use today as he will readily tell you. [Laughter]

Human excess has pushed the Earth’s ocean resources to the brink of extinction;
immediate action is necessary to save the bounty left on our seas.

Observation One: Fish stocks are nearly exhausted.
First, due to overfishing, stocks are on the brink and will collapse soon if action

is not taken. Greenwire in ’95:

Global overfishing has reached the crisis point and many stocks will collapse
unless countries cut back on fishing, according to the new UN Food and
Agriculture Organization study. To maintain current per capita consumption
levels as population increases, global production will have to rise over the next

*Republished with permission of Dr. Patrick Jablonski.

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 405

10 years. But officials warn this target will be difficult to meet. Over 70%
of fish stocks are fully exploited, overexploited or rebuilding from the past.
(1AC#1)

Moreover, the current system of open access fishing is not sustainable and will inevi-
tably cause a fishery collapse. Weber explains in ’94:

Fisheries, regulators, and coastal communities are at a crossroads. If they con-
tinue on their current path, marine fisheries will continue to decline, millions of
fisheries will lose their jobs, and coastal communities and low-income consu-
mers will suffer disproportionately. If instead these groups combine forces to
improve fishery management, the oceans can continue to yield fish—and eco-
nomic and social benefits—for centuries to come. (1AC#2)

In order to correct the problems of the status quo, we present our plan. The US
government, acting through the National Marine Fisheries Services, will change
the current open access fishing to be replaced by a system of ITQs or Individual
Transferable Quotas for fish research to determine a maximum sustainable yield
or MSI—Y along with a total allowable catch or TAC will take place to determine
the areas in which ITQs are economically and ecologically sound. Funding will be
through normal means, which includes auction fees to purchase quotas.
Enforcement will be through normal means. Our speeches will clarify our intent.

Our plan has two advantages. The first advantage is starvation.
Initially, fish are a primary source of protein for many southern nations; as their

stocks deplete the risk of starvation for these nations rises. First, fish provide fully half
of the protein consumed around the world and are at risk of disappearing. The
Houston Chronicle in 1994:

Fish and other food sources from the sea make up more than 50 percent of the
animal protein consumed worldwide. Yet, once the plentiful oceans seem to be
yielding less and less, posing a threat to the future. Stocks of some fish have
dwindled, dwindled greatly in the past 20 years. (1AC#3)

The next argument is depletion of fish stocks will coincide with massive in-
creases in population and decreases in food production; a food crisis is more immi-
nent. The Sunday Telegraph on January 29th of 1995:

The world’s fish stocks, some of the most important food resources, are being
overfished at an alarming rate, raising the specter of increased food shortages.
Falling catches are likely to coincide with increased strains on grain production,
bringing higher prices, food crises, and potential social tensions. Some of the
gloomiest findings come on the reporter’s finding on the world’s fish stocks.
Once considered the poor person’s protein, fish, is becoming expensive for
consumers in industrialized countries, and some species that were once com-
mon in supermarkets are no longer readily available. (1AC#4)

As fish stocks increase—decrease globally, industrial countries are shifting to the
southern nations to take their fishing, resulting in more starvation. Nickerson ex-
plains in 1994:

Fish ranks one of the most important food resources of the Third World. But as
fish stocks reach dangerous levels of depletion in nearly every sea and ocean in
the world, fleets from the West and prosperous nations of Asia are hitting the

406 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

coastal waters of Africa, the Indian subcontinent and other poor regions as
never before. The result is an increasing diversion of all the vital sources of
protein from countries where it is desperately needed to nations to fish just one
of the many available choices of food. Commercially harvested fisheries are in-
creasingly moving away from people who need it the most. (1AC#5)

The impact of the loss of protein risks the lives of billions of people because of food
scarcity. Wacker explains in 1994:

Even the salt water laps the shore hundreds of millions [FIVE] of humans—a
billion in Asia alone—rely on fish as their principal source of protein. What are
we going to do when it all runs out? Not if but—Not if but when, unless the
great fishing powers of the world abandon present practices that find, trap, suck
up, and slaughter every fish within the reach of their technology. We must be
remembered that we are dealing with fish that naturally ignore jurisdictional
limits and, consequently, the competing rights and duties of coastal states and
states that take these fish on the high seas. It is a delicate balance. Hanging in
that balance are the lives and well-being of a large part of the earth’s popula-
tion. Just how serious it is underscored by a recent issue of the New Scientist:
Virtually every fisher in the world has been criminally over-fished for years.
You can run out of them. The world is doing just that. (1AC#6)

Scenario two is marine biodiversity.
Overfishing reduces the biodiversity of fish stocks which in turn threatens ma-

rine bio—biodiversity, risking human life. First, overfishing threatens fish stocks with
extinction in two ways: First is it crushes genetic diversity and secondly it selectively
removes certain species. Bohnsack explains eloquently in ’93:

Fishing can also reduce genetic diversity within a species, especially when a
stock has the size greatly reduced from natural levels. Fishing depends on har-
vesting as a wild stock. Unlike animal husbandry, which protects animals with
desirable characteristics from slaughter in order to breed future generations,
fishing operates by removing the most desirable individuals from the breeding
populations. Excessive mortality can alter genetics by selecting the individuals
most that mature early and have a shorter life span, smaller adult sizes, and wary
behavior. Although the species continue to exist, it may be less desirable and
differ greatly from its original condition. Sustained fishing can also lead to the
loss of diversity between species by selectively removing vulnerable species. Loss
of certain species could cause unforeseen disruptions or permanent alterations to
the ecosystem. Many species targeted by fishing are the top predators that can
be critically important in regulating the marine ecosystem. (1AC#7)

The loss of marine biodiversity risks ocean health and the health of humanity
along with it since the oceans are our primary support system. Gianni argues in ’93:

The oceans are a vulnerable and complex environment. Fish as well as many
other unique and important species live or depend upon the ocean. The oceans
are the plan—planet’s primary life support system. They provide most of our
oxygen, moisture and weather patterns. We count on the seas for food, recrea-
tion and commerce. Without healthy oceans, life as we know it would end. The
long term health consequences of the ocean and the diverse forms of marine
plant and animal life is critical to the life support of this planet. Of urgent con-
cern [THREE] is the viability of living marine ecosystems and global food

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 407

security is the impact and the management in fishing in all areas of the world’s
ocean. (1AC#8)

Observation Two is solvency. ITQs or Individual Transferable Quotas solve
overfishing by providing an economic incentive not to fish. First, ITQs are better
than open access fishing since they give an incentive not to fish. Litz in ’94:

In the late 1970s, fishery economists began suggesting an alternative to the
rigid regulatory approach embodied in the Magnuson Act. They suggested a
system of quasi-property rights in the fishery. Allocating shares of the total
availability catch in the fishery. Much of the tragedy of the fishery of the
commons is eliminated. This solves the conservation problem. Such systems
eliminate competition between fishermen because fishermen can only catch
the fish which belong to them. Thus, a property rights system removes the
problem of declining fish populations, since fish bring in collectively only
those fish to which they are given rights. In addition, since property rights
systems take the race out of fishing harvest, many of the economic problems
are solved. Facing no competition for their allocated share of the fishery stock,
fishermen are able to allocate their fishing efforts in the most cost-effective
way. (1AC#9)

Second, ITQs cause sustainability, ending the race for fish. All empirical evi-
dence proves this. Fujati and Hopkins explains in ’94:

There is very strong evidence that [TWO] ITQs reduce or eliminate the race
for fish that has destroyed, and continues to destroy, fish populations and fishing
profits all around the country. This syndrome has resulted in the absurdity of a
forty-eight se—fishing season for halibut, with an intolerable cost in human
lives, bycatch, ghost fishing from lost gear, and market gluts. By guaranteeing
fishers a certain proportion of the TAC, ITQs eliminate the incentive to race
and overcapitalize. ITQs have ended the race in most fisheries in which they
have been used. In some cases, racing persisted to exploit the fish densities and
market conditions, but it soon ended if fisheries were not penalized for leaving
their part of their quotas unfished. The end of the race for fish should save lives,
increase profits, reduce pressure on managers to set unsustainable TACs, reduce
ghost fishing, and perhaps increase the survival rate for discarded fish by allow-
ing fishers time to handle bycatch more carefully. (1AC#10)

Third, ITQs reduce the need for costly enforcement through market-based so-
lutions. Litz explains in ’94:

Fourth, under an ITQ market system, proponents argue there is less need
for government enforcement mechanism, a costly component of the fishery
management. This assertion rests on the belief that ITQ system provides a suf-
ficient economic [ONE] incentive for self-enforcement. Each ITQ holder has
an incentive to report incidence of poaching, since poachers in some cases may
endanger the ITQ holder’s property. In the cases of allocation made in the
percentages of TACs, ITQ holders stand to gain by protection of the long term
growth of the fishery stocks from poachers. (1AC#11)

Actions by the United States are critical to securing the UN conference
which comes for a vote this spring. The US mu—must adopt a strong conservation

408 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

standard, compliance with international rules, and exercise leadership. Speer con-
cludes in 1994:

The UN negotiations [FORTY] began last year and will nego—and will with
the goal of reaching in the Spring of 1995. The agreement that emerges from this
process has had significant potential to improve the fisheries are managed around
the world and to help ensure the integrity of ocean systems. For this goal to be
realized however, major obstacles to reaching a strong, legal binding agreement
must be overcome and the role of the US in both efforts will be key. If we urge
the United States to take the following initiatives: Advocate the adoption of a
strong conservation measure. Strong minimum conservation [QUARTER] stan-
dards are necessary to effectively address over-fishing, depletion, and the impacts
on non-targeted species in their ecosystems. US leadership is required. Unresolved
conflicts between nations over key issues continue to stand in the path of reaching
an agreement. [TIME] Overcoming these hurdles will require vision and leader-
ship on the part of the US and a clear signal that the US is serious about achieving
a strong, binding global fishing regime that will considerable U—US leverage in
the governments to come to an agreement will be essential. (1AC#12)

Cross Examination of the First Affirmative
Jason Trice, Michigan State University

Blake Dias, Gonzaga University

Dias: Okay. In the status quo, I’m sorry, the government doesn’t want to do
ITQs.

Trice: They’re not doing them.
Dias: They’re not doing them.
Trice: Right.
Dias: Okay. Your evidence, Speer card says that we need to have strong lead-

ership at the conference.
Trice: Right.
Dias: … the role of the US at the vote is key.
Trice: Right.
Dias: Right. Okay, what’s the internal link between the plan, which you just

have to fiat …
Trice: Yes.
Dias: … right now ITQs haven’t and our ah people at the co—at the meeting

have …
Trice: We’re taking, taking a leadership role.
Dias: … a solid leadership role in trying to convince other nations.
Trice: We’re taking the first step towards trying to solve the fishery problem I

think that would select us for a leadership role …
Dias: I understand …
Trice: … in fisheries.
Dias: … I understand that we take our own role, but your evidence says that

our role at the vote is key.
Trice: Yes.
Dias: I’m wondering, just because you fiat your plan …
Trice: Well, the United States …
Dias: … how does that affect the delegates, the delegates …

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 409

Trice: … the United States is going to the vote regardless and we are going in
and saying, “look we’ve already made these strong steps and we are taking a leader-
ship position.”

Dias: Okay, here’s my next question, are delegates to this vote, are they in fa-
vor of the world, ah, this new world fishing regime now?

Trice: No—well, the evidence says the US is key to getting that passed.
Dias: That’s not my question. Are the delegates at this vote in favor of the, of

this new world fishing regime in the Status Quo.
Trice: I don’t think so, my evidence says that …
Dias: Okay …
Trice: … absent US leadership it wouldn’t be passed.
Dias: If that is not the case, what about your plan is gonna change those dele-

gates’ mind? You just fiat the plan happens …
Trice: We have US—we have US leadership, the biggest, most important

country in the world goes …
Dias: Not my question, not my question.
Trice: Okay, what’s your question?
Dias: What changes the delegates’ mind? Because your, the Speer evidence says

that’s …
Trice: US leadership—that’s what it says. It says US leadership is key to the

passage of this conference and the reason is because we’re taking the first step,
we’re showing …

Dias:Okay, because the US just happened to pass a law which the delegates may or
may not, in fact, you say, didn’t, agree with. You’re suddenly saying that means that…

Trice: Well, no, they—I’m not saying that. I—they, they do …
Dias: Well …
Trice: —they would agree with the ITQs, we’ve got evidence to support that,

there’s no reason why the …
Dias: Okay, so now the delegates do want the …
Trice: … the delegates would not agree with ITQs.
Dias: … world fishing regime. So you’ve reversed course now.
Trice: No …
Dias: The delegates.
Trice: No, they don’t want it now …
Dias: Right.
Trice: … but there’s no evidence that says they wouldn’t support ITQs.
Dias: Okay, your evidence on Observation One says that the population is

greatly increasing.
Trice: Yes.
Dias: Okay, now you don’t do anything to solve the population problem…
Trice: No, the card says that population is increasing. Our supplies of other …
Dias: Given the ever-expanding need for food supplies, right.
Trice: … food are decreasing which will cause a crisis without fish.
Dias: I know. And you also don’t do anything to do solve the problems, with

like, who gets the food and distribution, that kind of thing, those kind of questions,
right?

Trice: Well, we allow for sustainable use …
Dias: Okay …
Trice: … though we would increase the overall food supplies …
Dias: Okay …

410 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

Trice: … which would feed that increasing population …
Dias: Okay, let’s say for some reason you didn’t get the international solvency.
Trice: Okay.
Dias: Okay. You are left with the … how much are we importing fish from

other nations?
Trice: I don’t know. That’s not, that’s not a claim that we make in the 1AC.
Dias: You said shifts to southern nations, Advantage One, third card.
Trice: Well, it says that we’re—[HALF] I mean it doesn’t quantify it.
Dias: You said our own fishing causes us to shift to—ah, importing it from

other nations. That is a claim you make.
Trice: Yes …
Dias: I see.
Trice: But it doesn’t quantify it, which is what I’m saying.
Dias: Okay, okay. Now the lives of billions are at stake? That assumes world-

wide overfishing, right? Not just the United States [FIFTEEN] overfishing …
Trice: Right.
Dias: … not the US’s importation of other nations’ overfishing.
Trice: Right, but there are certainly people stronger than the United States.
Dias: So, in order to claim billions of lives, you have to prove the plan gets

worldwide solvency.
Trice: Well, I mean for the billions …
Dias: And in fact, in order to get your advantage …
Trice: … I mean for the billions of lives …
Dias: … period. [FIVE]
Trice: It says that there are billions in China alone but we would still get a

significant …
Dias: Okay.
Trice: … solvency in the US. [TIME]

First Negative Constructive
Ian McLaughlin, Gonzaga University

Blake and I are also very happy to be here. Ah, we have a few people that we
would like to thank. First of all, we’d like to thank everybody at SDSU and every-
one on the CEDA organization for running a great tournament. We’ve had a lot
of fun here. It’s great. We’d also like to thank the Gonzaga administration and all
the support that we get at the school for our debate program. It really helps out.
Also, we’d like to thank our own squad, especially W and Chad and Fred who put
most of our positions together. We really appreciate all their efforts. And, ah, lastly
Blake and I together would like to thank the entire Northwest region. They’ve
really supported us and helped us out a lot, especially here. Thanks a lot
everybody.

Ah, specifically, I’d like to thank, um, some of my past coaches. Ah, Bill De—
Joe Sullivan. He helped us out a lot last year and he was my lab leader when I was at
camp when I was a sophomore. He taught me a lot about debate. Also, my current
coach, Bill DeForrest. He’s really supported Blake and I and it’s been great. As far as
coaches, I’d really like to thank Mark West. He pretty much taught me what debate
was. I thank him a lot for that. And I’d also like to thank my past partner, Jason
Menzes who’s here. Who’s a great partner, a great friend, my best friend. I’d also

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 411

thanks—like to thank Jared Holland, who was the first person to introduce me to
some of the concepts in debate. We all went to high school together, Jared, Jason
and I. And ah I’d like to thank my family, who isn’t—who’s not here. And last of
all, and most importantly, I’d like to thank Blake. He’s the best.

I’ll have ah four off-case arguments and then I’ll go to the case.
There’s no impact to waiting a month and we will prove that doing the plan

now will disrupt the non-proliferation treaty. The first off-case argument is topically
on increased development of ocean resources. A. Definition. First, decrease. Webster’s,

To become greater in size, amount, number, value, degree, etcetera. (1NC#1)

Second, development. The Oxford English Dictionary,

The process of developing which in turn means to bring forth from latent or
alimentary condition. (1NC#2)

Third, this is contrasted with conservation. From Webster’s,

Act of keeping free from depletion, decay, or injury. Wise management main-
tains and conserves natural resources. (1NC#3)

Fourth, contextually, development and conservation are competing concerns. Coal
development laws prove. PR Newswire on December 28th:

The Interior Department’s Bureau of Land Management today proposed new
regulations for LMUs which are designed to help better ensure the efficient,
economic, and orderly development of coal on federal lands. The proposed
mandated lease production requirements concern LMUs, which are areas of
land in which the coal resource can be developed in an efficient, economic,
and orderly manner as a unit with due regard to conservation of coal and
other resources. (1NC#4)

Their own evidence on case says that they are conservation not development. C
is the st—B is the standards. First is that the conservation case makes the topic bidi-
rectional. This vastly expands the topic. We are forced to research cases that exploit
and stop exploitation of the environment. Second, effects topically [SEVEN]
destroys ground, the plan causes an increase in utilization, but that is only after they
conserve it. First, the plan mandates alone don’t cause development. If they can do
the opposite of the topic to get to topical action, the plan could mandate anything to
achieve topical action, like stopping ozone depletion to save phytoplankton. Third,
ban development counterplan test. If we can ban development as a counterplan, you
can still do the plan which you can in this case. It’s an illegitimate plan. D is a voting
issue. The reason is ground, and also jurisdiction.

The next off-case argument is spending.
A is the dollar is surging after the German rate cut. Marshall & Petruno, March

31st:

In a surprise turnabout, Germany on Thursday cut short-term interest rates, a
move that could halt the U.S. dollar’s slide. The unexpected half-point rate cut
was immediately followed by similar cuts across Europe and sent the belea-
guered dollar surging in value against the German mark. (1NC#5)

B is the links. First, ITQs require two to three times the current enforcement
funds. From Zuckerman in ’94:

412 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

Given the conservation concerns with an ITQ system, there is an associated
problem with enforcement and monitoring of such a program. NMFS admits
that with ITQs, especially in high volume fisheries like those of the North
Pacific, the cost of enforcement and monitoring would be two to three times
the current level. Moreover, since no legal mechanism exists to collect rents,
royalties or other compensation from the fishing industry, that costs of im-
plementing the necessary enforcement program will have to be borne by US
taxpayers. [SIX] (1NC#6)

Second, is fiscal restraint now is key to halting dollar decline. BNA’s banking report
on March 13th from the—:

Indeed, given the recent weakness in the foreign exchange value of the dollar,
world capital markets may be sending us just that message. This suggests that a
key element in dealing with the dollar’s weakness is to address our underlying
fiscal imbalance convincingly. (1NC#7)

C is a weak US dollar hurts the world economy. Investor’s Business Daily on July
22nd:

Treasury Undersecretary Summers said a stronger dollar would buoy the US
economy, stabilize financial markets and take the heat off inflation, while a
weaker dollar could hurt the world economy. We believe—and this view is
shared by other G-7 countries—that a renewed decline of the dollar would be
counterproductive to the global recovery. (1NC#8)

D is a bad global economy equals war. Ming ’92:

What if the global economy stagnates—or even shrinks? In that case, we will
face a new period of international conflict: South against North, rich against
poor. Russia, China, India—these countries with their billions of people and
their nuclear weapons will pose a greater danger to world order than
Germany and Japan did in the ’30s. (1NC#9)

The next off-case argument is bipartisanship.
A subpoint is that Clinton is seeking compromise over confrontation with

Congress now. Thomas on March 1st:

Like Harry Truman, President Clinton is dealing with a Republican-controlled
Congress. Unlike Truman, Clinton tends to seek compromise rather than con-
frontation—and the question whether his efforts will succeed or fail. Since the
devastating Republican landslide at the polls last November, Clinton has had to
decide [FIVE] on a course of action. As president, he still retains a lot of
power, much as the opposition would like to dismiss him as irrelevant. During
his recent state visit to Ottawa, a newspaper referred to Clinton as the titular
head of the United States. However, at a news conference he pointed out that
he still had many powers, telling a reporter he did not consider himself irrele-
vant and you shouldn’t either. While most of the action and attention has
shifted to Capitol Hill, Clinton pointed out that so far, Congress has sent him
only one bill, “and I signed that.” (1NC#10)

B is the links. The first one is that executive and legislative branch are at odds
over the environment there is a difference of view. O’Hanlon on December 24th:

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 413

Leaders of the incoming GOP majority have vowed to reduce environmental
regulations, saying they hurt the economy and put unnecessary burdens on
business and local governments. Gore met with leaders of the major environ-
mental groups Thursday to assure them the White House would fight attempts
in Congress to dismantle environmental laws. (1NC#11)

Also, a failure to compromise ends in a stalemate. From Pastor in ’91:

Tension is built into the system. Conflict or stalemate occur when there is a
difference of views on policy, both branches reject the democratic injunction to
compromise, or one branch judges that the other has overstepped the consti-
tutional boundary in pursuit of its policy preference. (1NC#12)

Third is that bipartisanship is key to CTB and NPT regimes. Now is key. Furse on
January 17th:

1995 is a very important year for the NPT, which is a vital check on the spread
of nuclear weapons throughout the world. The new Congress must provide the
strong bipartisan political [FOUR] support necessary to expand efforts to halt
nuclear proliferation and achieve a CTB. (1NC#13)

C is the impacts. First, ending ’95 agreement could eliminate the NPT.
Simpson, po—political science professor ’94:

Conference will be convened from April 17th to May 12th 1995 to decide
on the further duration of the NPT, as well as to review its implementation.
The significance of this event is that the NPT is the keystone of the
non-proliferation regime. It is within the competence of this confer—confer-
ence, even if such a result is highly unlikely, to terminate the treaty’s existence
a short, fixed period of time after the end of the meeting. In 1996 there could
be no NPT in existence. (1NC#14)

Second, NPT is the sole obstacle to proliferation. Simpson again:

States are guided and constrained in their international behavior by norms that
they have accepted voluntarily or that have been imposed upon them. Nuclear
non-proliferation can now be regarded as such a norm, voluntarily accepted by
over 150 non-nuclear weapon states that have ratified or acceded to the NPT.
This treaty is the sole global standard-setting instrument to contain a commit-
ment by nuclear—non-nuclear weapon states not to acquire nuclear explosive
devices. (1NC#15)

The last offcase is the delay counterplan.
The counterplan text is that on May 15th the plan mandates will be enacted.

Observation One. Topical counterplans are legitimate. First of all, they parametricize
and defend only one example of the topic; we get all the ground outside of the
topic. Second, competition checks abuse. If we prove a net benefit, counterplan
alone is better than a combination [THREE] of the two, they should be prepared
to debate us. Third, the counterplan is different than the plan, the plan implies action
now. Counterplan acts later. It’s like an exclusion counterplan, they have to defend
all of their plan. Observation Two, competition. Net benefits. We solve all of the
affirmative harms delaying only a few months with no risk of disrupting an NPT

414 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

conference. Combination of the two still risks now upsetting bipartisanship and dis-
rupting the NPT and we get the spending impacts later.

Now, on Advantage One.
The first argument is that they have no internal link to the Webber card. This

assumes international overfishing would still—which would still happen even if you did
the plan because I’ll take out their international solvency below. The second argument is
that I’ll argue that there’s no impact to delay—delaying the collapse of one month—
either the ecosystems will collapse or they won’t. If you wait one month, there’s no
risk that there will be increased starvation. Off of Advantage Two, I’ll just—I’ll handle
this on solvency proving that the plan doesn’t solve and there’s no impact to delay.

Now on solvency.
The first argument is that the plan doesn’t cause international leadership at the

conference. The fourth card just says that US leadership at the conference is important
for them to make other countries cooperate with overfishing but the plan doesn’t do
that. All it does is change the US’s domestic regulations. The second argument is the
first card [TWO] proves our topicality story. It says that they are doing conservation;
they do the opposite of the topic to get to topical action. The third argument is that
ITQs equal overfishing, habitat destruction and waste. Zuckerman in ’94:

ITQs will not improve the status of marine fisheries. In fact, problems such as
overfishing habitat destruction, bycatch and waste will most likely intensify.
In New Zealand, where ITQs have already been implemented, bycatch and
waste have increased due to the practice of highgrading. Only fish of market-
able size are retained, while the remainder are thrown overboard dead and
never re—reported. An ITQ system—because quotas are worth more money—
creates a strong impetus to highgrade and under-log, so that the fishing com-
pany can stretch the life of its quota share. (1NC#16)

Also, ITQs increase capitalization and destruction of the ocean. From Duncan in ’94:

So even in the orange roughy and hoki fisheries which have had such a high
percentage of the research budget, the ITQ system has not prevented overfish-
ing. Clearly, at a practice level the ITQ system does not amount to a conser-
vative, precautionary, approach that engenders cooperation. Nor, for that mat-
ter, are its procedures transparent, publicly accountable, or contestable. In
reality, ITQs are far more than just a component of a system for management
of levels of fishing effort. Though supposedly a means for achieving economic
efficiency while respecting long-term sustainability criteria, in practice the ITQs
become an instrument for the increased [ONE] capitalization of nature and
society. (1NC#17)

Also, the fish are not fished to extinction because it costs too much. From Anderson
and Leeds in ’91:

Whether the population of fish ends up becoming extinct ultimately depends
on the cost of capturing the last fish in the stock. Because these costs tend to
rise exponentially, declining fisheries have historically reached commercial ex-
tinction before biological extinction; that is, the additional costs of capturing
the few remaining fish exceed the returns, so that it has become unprofitable to
continue fishing. (1NC#18)

Also, exp—exploitation is inevitable. There are four reasons. From Ludwig and ah—
and others in 1993:

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 415

We suggest that such consistency is due to the following common features:
Wealth or prospect of wealth generates political and social power [HALF] that
is used to promote unlimited exploitation of resources. Scientific understanding
and consensus is hampered by the lack of controls and replicates, so that each
new problem involves learning about a new system. The complexity of the
underlying biological and physical systems precludes a reductionist approach to
management. Optimum levels [FIFTEEN] of exploitation must be determined
by trial and error. Fourth, large levels of natural variability mask the effects of
overexploitation. Initial overexploitation is not detectable until it is severe and
often irreversible. (1NC#19)

Cross Examination of the First Negative
Ian McLaughlin, Gonzaga University
Jason Trice, Michigan State University

Trice: The spending disad.
McLaughlin: Uh-huh.
Trice: The dollar collapsed last month. It’s at the lowest level since World War

II. Why is this unique?
McLaughlin: OK, in the status quo there’s been a slow decline of the dollar.
Trice: It’s still at the lowest point since World War II.
McLaughlin: No, the March 31st evidence says that the German banks and

what they’ve done is increasing the amount of the dollar …
Trice: Right, but the …
McLaughlin: … the value of the dollar now.
Trice: The dollar collapsed in March. Three days ago, the German bank made

some interest rate adjustment that slightly helped the dollar. But even with those
adjustments, it’s still at the lowest point since World War II and it was lower three
days ago before they made their mark, so why is your disad unique?

McLaughlin: The perception of the investors is that the dollar is gonna gain
value in the status quo. And the, the argument is that the plan causes a rapid decline
in the dollar because you spend so much money immediately. Right now we have a
slow decline which they can handle but if there’s new spending …

Trice: OK, how—so much money, how much money do we have to spend to
cause the dollar to collapse more than it already is?

McLaughlin: Well as much as—I’m not sure exactly how much …
Trice: I mean I wouldn’t, I wouldn’t think we’d get …
McLaughlin: … money. Your plan spends a lot of money. Costs two to three

times as much as the current enforcement system.
Trice: Where—where’s that evidence?
McLaughlin: It’s not out in—that’s the link card.
Trice: May I see that?
McLaughlin: Yeah.
Trice: The NPT disad. What’s your link?
McLaughlin: The link is that you cause interbranch conflict.
Trice: Why do we do that?
McLaughlin: When you have a plan that—OK, the executive branch and the

legislative branch are at odds over the environment.
Trice: OK.

416 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

McLaughlin: And when the executive branch just passes a policy just like that,
Congress isn’t gonna like it. An environmental policy. That causes infighting among

Trice: Can I see that?
McLaughlin: Yeah. [ONE AND A HALF]
Trice: Now why would the executive branch passing a policy cause infighting?

I mean, the executive branch has done lots of things, they’ve provided relief to the
California floods, they’ve helped out the Mexican peso, all through executive order.
I think that’s a little bit more executive branch than national marine fishe—fishery
service. Why wouldn’t those things cause your disad?

McLaughlin: It’s—those aren’t environmental regulations. That’s what the
Republicans don’t like.

Trice: OK, so it’s only [ONE] the environment? Why isn’t the flood an envi-
ronment—I mean, that’s certainly an environmental thing.

McLaughlin: It’s not an environmental regulation. You’re changing the whole
nature of the way that fishing regulations is …

Trice: We’re trying to solve a crisis of fishing, just like the flood relief, we’re
trying …

McLaughlin: That’s another, that’s a disaster.
Trice: … to solve a crisis of food.
McLaughlin: The government is …
Trice: It’s still an environment …
McLaughlin: … has to react to that …
Trice: … It’s a natural disaster …
McLaughlin: The Congress is gonna get mad if they try to …
Trice: … It’s a disaster, but it’s a natural disaster, an environmental disaster, it’s

an environmental policy, right?
McLaughlin: No. No, that’s not right.
Trice: Why?
McLaughlin: The link is off of environmental regulations. That’s not what you

said—it’s not helping people out with the flood. It’s not … [HALF]
Trice: It doesn’t say the regulations, it says …
McLaughlin: Yeah it does. Environmental regulations, right there. Check it

out. [Laughter]
Trice: OK. You’re right. It says it hurts the economy. Now why would ours

hurt the economy? I mean this is generic …
McLaughlin: That’s the link …
Trice: This is generic environmental regulation. Our claim on case is that the

[FIFTEEN] industry will inevitably collapse because they’re overexploiting their
foodstock.

McLaughlin: It won’t matter then, because then the NPT conference will have
been convened and that’s the only impact to bipartisanship.

Trice: OK.

Second Affirmative Constructive
Biza Repko, Michigan State University

Alright. I told myself if I ever got back here, I was gonna thank the right people ’cause
when you’re up here you always forget everybody that you’re supposed to thank. The
first thing I want to do is to thank Jason for, ah, getting the 1AC in on time.

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 417

[Laughter] I want to thank all of CEDA. I want to thank President Papa Doug Duke.
Last night he talked about respecting our history and remembering the people that are
important to history and he is really an important facet of CEDA, an important bed-
rock, and he’s always supported me. I—I think he rocks. I want to thank our coaches,
Dave Devereaux, our van driver slash coach. Actually doesn’t even drive the van, so I
don’t know why I’m saying that. Sean and ah, by the way, Skull, called for you.
They’re out there, talk to ’em. My brother, Marla, Professor Roper, who rocks and
does everything, buys us paper, does everything for us. There’s a couple people that I
want to thank. People who, through my experience, have truly represented superior
debate and commitment to this activity. Those people are, Terry Richardson, Nick,
Brent, Brad Thompson, Greg Hopper, Kieran Ringgenberg, (and I know there’s peo-
ple out there going, “She’s thanking Kieran!”), Paul Hayes, Jarvis—Jason Jarvis, Will
Rogers, Des and ET, Geoff and Larry and Jared Holland. I also want to thank a couple
people who’ve allowed me to believe in myself before I did. Those are Josh Hoe, Jim
Haefele, and Doug Hennessy. I want to thank my brother who makes me what I am,
not just as a debater, but he’s always made me what I am as a person. And ah, I want
to say in front of everybody, yeah, Devon Reese, I will marry you.

Same order. [Laughter]
Anonymous judge: I don’t have the order.
OK. Topicality. The dollar disad.
Bipartisanship. The counterplan. Observation One. The advantages, and then

Observation Two.
The counterplan is unfair. They become the affirmative by running the counter-

plan. The only thing they test is the time when you can run the counterplan. That is
unfair. It means that the negative would always win. They wouldn’t have to research
anything except for NPT.

Start on the T debate.
Group the A subpoint, the one through three together. The first is that we

meet. We definitely are a process. Their definition only says you have to become a
process by doing something. We would certainly necessitate we meet that. We be-
come a process. The second is their evidence does not assume the ocean. It assumes
the context of coal. Remember that’s what he says in the coal context. You don’t
think that conversation and development are the same thing but it’s not in the con-
text of ocean. The third argument is the third argument is a counterdefinition.
Ocean development means research and food production. Lipp in 1964:

I should like to subdivide the field of ocean development into half a dozen
parts. These are: naval weapons, underwater transportation and communica-
tions, freshwater conversion, mining or chemical extraction of minerals, food
production, and finally research activities. (2AC#1)

The next argument is definition is superior for three reasons, Little A, it is field
contextual. Jay Lipp is a member of National Academy of Sciences Panel on Ocean
Exploration and Development. The B, it assumes resolutional context. Our definition
assumes the resolutional context of oceans which is superior to the definition which is
talking about coal. The C subpoint is resolutional limits. The Lipp definition provides
six examples of cases that can be run in a few different ways and it’s a fair interpreta-
tion of the resolution. The next is development activities include conservation.

Pivo in 1993:

Even though the GMA defines forest land and [SEVEN] agricultural land
in terms of commercial production, that definition should not be seen to

418 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

imply permission to allow unbridled deterioration of other uses being pro-
vided by these lands, such as their recreational or habitat values. The plan-
ning goals in the GMA encourage the retention of open spaces, the devel-
opment of recreational opportunities, the conservation of fish and wildlife.
These goals therefore indicate that development regulations should conserve
more than commercial uses. (2AC#2)

Our definition is superior, it gives a normative reason why you would want to
vote for conservation over development because conservation is more superior. The
C subpoint, the standards they make is bidirectionality. The first, is we pick one side
of the resolution and we defend it. We will pick the conservation side. Why is it
more important to pick the exploration side? They don’t—they don’t explain. The
second is they say it is effects topical. The first is we are not effects topical. The evi-
dence that we read above proves that we dir—directly develop through research. The
second is development is a step-by-step process. Webster’s New World Dictionary 1993:

Development is a step-by-step process. (2AC#3)

Which means it must be effectual. The last is they say you could just ban devel-
opment. The first is that’s not our interpretation. We don’t ban development. Our
interpretation is conservation which is the other half of the topic. Why is that abu-
sive? The C subpoint they say it’s a voting issue, decreases ground, but first, is we are
fishing which is huge ground on the topic. There’s no reason why we decrease the
ground, the second is literature tracks abuse. Literature tracks—against case is the rea-
son why you wouldn’t vote on topicality.

Dollar Surge.
There’s no link perceptually. We don’t spend any money. I don’t understand this

position. The first is no link. We don’t spend any money. Why would we have to
spend any money to be ITQs and why would [SIX] we perceive. The second is that
there’s no link. The evidence that they read—the evidence that we read on the case
from Lintz in 1993 says we don’t cost any more money to enforce. Remember, their
link relies on enforcement. Our evidence says that it becomes a market system. People
enforce themselves. We don’t have to spend any money on it. Third, is it’s longer-
term spending. Remember the cross-examination, he says that the link would have
to be perceptual, but the only time we’d have to spend to enforce an ITQ is a long
time away. After we’d have the ITQ, would not have a policy—it would not be im-
mediate. The fourth is cross apply the spending mechanism in the plan. It allows us to
spend through an auctioning off of the quotas. It’s not answered by the 1NC. The fifth
is the internal link evidence is awful it doesn’t say that we would get a recession. It
merely says that the economy stagnates. The economy has stagnated since 1992, which
is the evidence that they read. The next argument is the dollar’s at the lowest point in,
since World War II. He says in the cross examination this is true. Even if it has in-
creased the per—the perception should be that the dollar is low. The next is ITQs
generate enough money without any federal allocation. Lundsten in 1994:

As with any management system, the Councils are responsible for manage-
ment aimed at sustainable use of the resource. As long as they do that, the
harvest of fish under ITQs provides economic benefits to a productive fish-
ing industry while depriving the public of nothing further, not requiring
any special aid or buy-back programs. (2AC#4)

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 419

The last argument is not unique, the dollar has already crashed, from Shilling in
1995:

According to popular wisdom, the Fed has effected what it has already pulled
off before—a soft landing. [FIVE] Don’t bet on things happening that way.
I look for further interest rate hikes, with the usual results, a recession, starting
as early as midyear. The interest rate increases, the Mexican crisis, and the col-
lapse of the dollar only exacerbate these domestic problems. (2AC#5)

Now, to Clinton.
The first is there’s no impact. We are—there’s no there’s no impact comparison. It

doesn’t explain why you would want, why you’d wa—why you’d want to, want to, to
do the impacts of the case over the c—over the effects of the case. Remember, the im-
pacts to the case are all of humanity. This is just a risk—their risk of nuclear war which
they don’t explain the type of war. The second is there’s no link specific. The link evi-
dence they read is just co-op—it’s just—inter co—inter, interbran, branch crippling,
but it’s not specific to the NMFS or fishing or anything. The third is no internal link
to the impact. Their evidence just says that they get angry at things, not that they cut
the NPT. They have to read that piece of evidence, but they don’t. I don’t have to
debate the rest of the disad. The fourth is the internal link evidence is awful. It says
they need bipartisanship to get the NPT. It just says it’s a—it necessitates, not that a
loss of bipartisanship would mean that we lose the NPT. The next is bipartisanship is
dead in the status quo. Dayton Daily News, March 23rd, 1995:

Despite the appeal for more bipartisanship, the administration officials ac-
knowledged the unfunded mandates measure should be viewed as a symbol of
the limited control in which Clinton intends to work with the Republican
Congress. White House officials were quick to note Wednesday that the presi-
dent still opposes most of the legislative goals outlined in the GOP contract and
has threatened to veto such Republican measures as changes [FOUR] in the
1994 anti-crime law. Clinton, nonetheless, still stresses cooperation. (2AC#6)

The next argument is that NPT does not solve for enforcement. The technical
development of former Soviet Union arsenals will outstrip any solvency we get.
Mandelbaum in 1995:

The different parts of the supply-side regime share a common weakness:
Including none of the power of enforcement. If a sovereign state violates any of
its norms, no international mechanism can compel compliance or mete out
punishment. Many of them portable, scattered throughout the Soviet Union,
thousands of scientists and engineers and hundreds of tons of missile material
from laboratories, reactors, submarines, and weapons to be dismantled under the
terms of the laboratory of one or another international agreement. (2AC#7)

Now, the next argument is that evidence also says that proliferation is inevitable.
It will happen no matter what in the status quo. The last argument is focus on pre-
vention is bad. It trades off with the preparation for nuclear wars and increases the
risk. From Millot in 1994:

There is little evidence that the United States takes this new threat seriously.
The Clinton Administration has largely denied emerging reality of nuclear ad-
versary and the norm of nonproliferation. The outcome of refusal to face the

420 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

emerging reality of nuclear adversaries is that the United States is not preparing
seriously for the possibility of having to fight another war. If we cannot assure
that the security of its allies against this threat, the result is likely to be further
proliferation among these allies. (2AC#8)

Now the counterplan. Wait a little while.
The first is permutation. Do both. There’s no reason why we couldn’t. We can

act now and act later. The second is there’s no time element in the plan. The plan
doesn’t say when it’s adopted. In fact, it only says normal means, which would take
out the link to [THREE] the disad and the reason why I can’t permute it. The next
argument they make is parametricizing the resolution. First is, is an unfair—argument
about parametricizing. It would say that I would get out of the links to all the disads
because I would just say they don’t read a specific ITQ link. If they continue to go
for this argument, I’ll win because they don’t have an ITQ disad. The next two ar-
guments they make on the counterplan abuse and you can act later. The first is it
discourages research. It just would say that—you would just—you would discourage
research. You would just always run the same generic negative strategy. The second
is every part of the plan must be topical. The opposing part of the counterplan
which competes with the affirmative plan is, “do my plan.” But that is not one
part of the counterplan. I can perm out of it by saying do my plan and do my
plan. There’s no reason why they should be able to suck up our solvency. The last
arguments they make is the net benefits. First, they must 100% win their net benefit.
If they don’t 100% win their net benefit, you vote for MSU. But the second is you
won’t be able to solve case. The Speer evidence we read on case says you have to be
able to solve by Spring 1995 to set a strong conservation signal. They would not be
able to suck up that solvency. It wouldn’t happen.

The Observation One.
He says there’s no way they can solve internationally. The first is US is over-

fishing now, that’s what the evidence assumes. Assumes we’re doing it in America.
It’s the—sm—the Webber evidence. The second argument he makes is we will be
able to solve in one month. But first, extend across the Greenwire evidence says
we’re on the brink now as of a couple weeks ago, which means that the fish stocks
are about to collapse. The second is that they [TWO] wouldn’t be able to solve for
the UN—the UN council. Remember, the UN council is going to meet in Spring
of 1995. They wouldn’t be able to solve that through the counterplan.

The solvency debate.
The first argument he makes is that we wouldn’t be able to solve because the

evidence doesn’t say it, but first is the evidence does say it. What it says it we have
to have leadership when we get to the conference. That’s the only way we’ll get—
will be able to solve if we have a strong conservation measure. We won’t have that
in the status quo, we only have that under the affirmative. The conference will end
in Spring of 1995. We have to have a strong conservation measure. The next ar-
gument he makes is this proves topicality. But first is no it doesn’t. All the evidence
on topicality would take this away. Also—it also proves that we fish, which would
decrease—which would get rid of his argument which is we only have to conserve.
The next argument he makes is that ITQs equal habitat waste. The first is extend
all of the evidence in the 1AC. The Lintz evidence in 1994 says that we decrease
overfishing. The Hop—the Fujita & Hopkins which says it solves all empirically
and the Lintz evidence also which says that we will get enforcement. The next is
ITQs solve for the bycatch problem. Fujita & Hopkins ’94:

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 421

In addition to increasing compliance with TACs and creating incentives to
conserve fish populations, ITQs decrease the bycatch by reducing total fishing
effort. ITQ management are more ecologically sound than fishing practices in
the US wreckfish fishery, where bans, limited entry, and other conservative
measures have all failed previously. (2AC#9)

The next answer he makes is they will increase waste but first, it’s only specific
to certain parts. Remember, the plan does research [ONE] about where to put the
ITQ, which means that we are putting in the right place. The second is the evi-
dence I read above also answers this argument. It says it won’t increase waste. They
will solve all the bycatch problems. Also all the evidence in the 1AC solvency says
it gives them an economic incentive not to fish because they get paid not to do it.
It’s a reason why they would just sit at home. It wouldn’t increase the problems.
His next argument he makes is you will not fish—fish to extinction. But the first is
they don’t need to go to extinction. None of our evidence says they have to go all
the way to extinction. It just says there has to be a decrease in the amount of bio-
diversity. The worst fish are left. That’s how we get the impact where there aren’t
enough fish for people to eat. The second is the evidence that we, that we read
[HALF] from Greenwire in 1995 the first card on the case says that we are on
the brink and close to losing all the stocks. The last argument he makes is that re-
source depletion is inevitable. First, it’s not specific to fish. It’s only talking about
other types of resource depletion are inevitable. The second is it’s a warrant to vote
affirmative, it says, in the status quo, all the fish problems are inevitable. The last
argument is ITQs solve [FIFTEEN] overfishing empirically. Lundsten in 1994:

The problems we face today are the result of an expanding population of a finite
annual resource. In two fisheries, the essential ingredient of our open access system
and the tragedy of that commons, is a waste. The only way, the only way to end
this in a ludicrously short timeframe is to have something are a fraction of ours but
are almost worth to their nation because they are these, the ITQs. (2AC#10)

Cross Examination of the Second Affirmative
Biza Repko, Michigan State University
Ian McLaughlin, Gonzaga University

McLaughlin: OK, what’s the internal link between doing the plan and US
leadership at the conference?

Repko: What, what it says is the way that we can have leadership at the con-
ference—it’s right here, is that we send a strong conservation measure. That’s the
only way that we will have leadership at the conference. Once we have leadership
at the conference, our delegates, y’know, will be able to be leaders and push the—

McLaughlin: No, this says that. Whoa, OK.
Repko: Yes.
McLaughlin: It is.
Repko: Yeah.
McLaughlin: Whatever. Alright. On the NPT turns, that focus on the NPT is

bad or focus on non-proliferation. What’s the alternative? Like—it might be bad to
focus on non-proliferation but if we don’t at all, proliferation will decrease. That’s
your own thing, right …

Repko: Well …

422 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

McLaughlin: … it’s inevitable.
Repko: … the argument is proliferation is inevitable. So you should not focus

on trying to get weapons out of people’s hands but trying to set up a policy to stop
the use of nuclear weapons. That’s what the Millot evidence says.

McLaughlin: OK, what—is that going to happen in the status quo? Is there
any uniqueness for your flip?

Repko: Yes, the ah—the first—the only piece of evidence I read from Millot
said that it will.

McLaughlin: Ah, what does that say? Is there going to be a new regime or
…?

Repko: It’s not a new regime. It’s not that the United States signs another regime
or tries to control people from getting nuclear weapons. The evidence says if they want
nuclear weapons—if a country wants nuclear weapons and well—has enough money,
they’re gonna to get them no matter what.

McLaughlin: OK.
Repko: We need to focus on how we will react if someone uses a nuclear

weapon against us or threatens to …
McLaughlin: OK, so …
Repko: … use a weapon.
McLaughlin: … what steps do we take?
Repko: What steps have we taken?
McLaughlin: What—what would we do?
Repko: What would we do?
McLaughlin: If all these countries have nuclear weapons …
Repko: Well, I mean there’s there’s [TWO] many …
McLaughlin: … how could we stop them from using them?
Repko: How could we stop them from using …
McLaughlin: Yes.
Repko: … nuclear weapons? Well, there’s many different ways we could try to

stop the use of a nuclear weapon. Like, instead of trying to stop, um, for example,
let’s say North Korea, from getting it or acquiring a nuclear weapon, we could do
something like, I mean, we could do something like just negotiate with North
Korea to try to stop their use. We could do something radical.

McLaughlin: Just let them have it and say “please …
Repko: No, no, well, I mean …
McLaughlin: … don’t use it”?
Repko: We could do something radical like have, um, have a defense system

which would able to stop a nuclear weapon from …
McLaughlin: OK, does your evidence say …
Repko: … coming towards us.
McLaughlin: … that anything like that is gonna happen in the status quo?
Repko: It says we’re making moves to do things which are more …
McLaughlin: So, we should just let as many countries have nuclear weapons as

they want.
Repko: No. That’s not our argument, that we should let …
McLaughlin: OK.
Repko: … as many countries have nuclear weapons as they want. Our argu-

ment is, in this type of world, in the post-cold war world, they’re going to get a
nuclear weapon if they want it. You could do something to try to stop their acqui-
sition of it—not try to stop their acquisition, but deal with the use of it.

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 423

McLaughlin: OK. Now the spending link, um, …
Repko: OK.
McLaughlin: … you say there’s no link. Now, how do you get out of the

enforcement part? The card says that you cost [ONE] …
Repko: OK, the Lintz in 199—
McLaughlin: How do you get out of that?
Repko: There’s two ways. The Lintz in 1994 evidence that we read on the case

debate says that it won’t cost any money to enforce. The reason why is it says that
market functions will take over the enforcement.

McLaughlin: OK.
Repko: It says that the reason why you would have to enforce an ITQ is you’d

be afraid that, um, …
McLaughlin: OK.
Repko: … I give somebody … oh.
McLaughlin: What is somebody violates that?
Repko: The evidence says, OK, this is the evidence says that, you know, the

reason why you’d be, you’d have to spend money to enforce it is if somebody starts
to violate the ITQ.

McLaughlin: Uh-huh.
Repko: But our Lintz evidence says that if somebody starts to violate your ITQ

and you’ve sold out to [HALF] like a, a big fisher and you gave—given them their
money to take your ITQ, you will become the enforcement mechanism. You’ll get
angry if they start to over-fish …

McLaughlin: So what are you going to do, kill them?
Repko: … money you could have had. They don’t kill ’em!
McLaughlin: They gonna take legal action against them and it’s …
Repko: You report that.
McLaughlin: … gonna cost money for that. I mean …
Repko: Well, I mean if you were to sue a person individually [FIFTEEN] the

government doesn’t have to allocate money …
McLaughlin: OK …
Repko: … if I were to …
McLaughlin: … you’re right.
Repko: … sue you.
McLaughlin: You’re right. OK.

Second Negative Constructive
Blake Dias, Gonzaga University

Well, I’d be lying if I said I haven’t dreamt about this moment and, ah, I want to
take the time myself to thank the people who are in large part responsible for me
being here. First of all, the coaches, my former coaches and people who have influ-
enced my debate career both in my high school days and in my college days. Some
one or the other and some both and many hopefully into the future. David
Brownell, Jeff Hepper, Mark West, Ken Bahm, Dave Devereaux, Dave Hanson,
Bob Gilmore, and Bill DeForrest are all people who in different ways have shaped
my debate career and in their own ways are responsible for my successes. Secondly,
my partners and teammates. Everyone on the squad has been great. Not only are
they my teammates, they’re my best friends. Um especially Ben Stuckert, Will
Brewer, Chad Rigsby, Joe Sullivan, who not only was my partner, but my mentor,

424 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

kinda showed me the ropes when I was just a little pup. Ian McLaughlin, I literally
could not be here without him. He’s great. And, ah, Greg Peterson. And if I forgot
anybody, I’m sorry.

The order is spending and bipartisanship.
Michigan State’s policy is extremely controversial. Not only do they fiat a plan

that the Congresspeople expressly do not like, they have the executive branch do it
without a care or regard to what Congress thinks. The third argument in 2AC on
spending is that it’s long-term spending. That’s true. So are their savings which means
there’s no link to any type of a turn. Off the seventh argument, they say that ITQs
will save enough money to pay for itself. The first argument, this is not labeled a turn,
it just says it would pay for itself, not that it would cause increased savings. The second
argument, it’s irrelevant. It’s not a turn even if they caused increased savings in the
status quo, there’s no scenario to the impact to that. Also it’s irrelevant because it’s
not unique. The dollar has already crashed.

Bipartisanship. Their first answer is that there’s no impact comparison. The first
argument is that that will, the, the plan does not solve and there’s no impact to de-
laying if we win the counterplan. So a small impact is all that’s necessary. Also, the
proliferation impacts will happen below. She says that there’s no link to the plan.
The first argument is that’s not true, look at the B-1 subpoint, the O’Hanlon in
’94 evidence. It says explicitly that the executive and legislative branches are
[SEVEN] at odds over the environment. They’ve told each other not to mess
with each other. The plan has the executive branch through the NMFS which is
part of the Department of Interior take a great environmental regulation action.
That is not answered. The Congress doesn’t like that. The Pastor evidence says that
when they disagree or when they have a failure to compromise or change the
agenda, that will cause a stalemate and ruin bi—bipartisanship. Their next argument
is that there’s no internal link. That’s not true. They’d get a stalemate. That’s the
Pastor evidence. The next argument is, that empirically, executive action ignites a
backlash. The environment is a touchy subject. Percival in ’91:

The distrust generated by the politicization of the review process has stimulated
a congressional backlash. As a result, Executive Office intervention has largely
been unsuccessful, unsuccessful in providing relief to the regulated community.
Rather, it has inspired Congress to intensify its own oversight activities and to
produce increasingly explicit legislation narrowing EPA’s discretion. (2NC#1)

The next argument is that the White House action destabilizes the system, they
escalate interbranch rivalry. From Shapiro in ’94:

The fact that constitutional arrangements and political realities give the White
House more power to influence regulatory policy produces an unstable equi-
librium. When the White House escalates its oversight efforts, [SIX] Congress
responds in a futile attempt to catch up, producing additional oversight by the
White House. This cycle of competition has led both branches into activities
that have harmed regulatory policy; namely the use of secrecy and microman-
agement. As a result, congressional and White House conduct has not been
politically accountable and neither branch has taken sufficient account of
agency expertise and experience. (2NC#2)

The next argument is I think there’s a good link story on this case. For instance,
the Magnuson Act is up for—up for reauthorization within Congress. It’s probably
something that the Re—Republicans think that they can do something about

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 425

whereas the fed—the plan has the federal government or the president do something
about it now. It beats them to the punch. The next argument is that executive
branch rule-making is currently under attack—or is under attack by Republicans.
From Chen in ’95, March 30th:

Moving to assert new authority over the executive branch, the Senate unani-
mously approved legislation Wednesday that would give Congress power to
block all rules issued by federal agencies aimed at protecting the environment
and public health and safety. (2NC#3)

The next argument is executive branch rule-making bills at crossroads—chances
for compromise are unclear. From Chen in the LA Times again:

The Republican-initiated drive to curtail administrative rule-making began
earlier this year in the House, which has adopted a year-long moratorium. The
Senate bill takes a different approach. It gives Congress—on a permanent basis
—[FIVE] forty-five days to block any new rule from taking effect that has a
projected economic impact of 100 million dollars or more. The differences
between the House and Senate bills must be resolved in a conference commit-
tee and the prospects for a compromise were not clear Wednesday. (2NC#4)

In other words, they are debating the specific type of thing that the affirmative is
doing right now within Congress.

The next argument is it’s unique because Clinton supports current environmen-
tal regulation compromise. The fate of the bill is still uncertain. The affirmative
would push us over the brink. From Lee, Washington Post, March 24th:

Even Clinton administration officials, who have flatly opposed other risk sta-
tutes, tentatively lauded the bill. We think it is quite promising. But a few as-
pects of the bill still trouble the administration. We’re encouraged. We’re very
pleased with the movement we see. The fate of the Roth bill is nonetheless
uncertain. Although likely to receive broad support in the Senate, it would
have to be reconciled with the House bill, which imposes far greater restrictions
on the regulatory power of federal agencies. The White House, which is con-
ducting an administrative review of the federal regulatory process, in the past
has hinted that risk—risk legislation would be voted. (2NC#5)

The next argument is Senate gave bipartisan support to regulation limits. The new
bill will avoid conflict with Clinton over the environment. Greenwire March 24th:

Ah, in a surprising show, show of bipartisanship, the Senate Governmental
Affairs Committee yesterday gave unanimous approval to a bill requiring more
cost-benefit analyses before new federal rules are issued. The measure, intro-
duced by Senator Roth, directs agencies [FOUR] to do risk assessments and
cost-benefit analyses for all rules costing more than 100 million dollars. It only
suggests that the regulation include an explanation of why the benefits justify
the costs. (2NC#6)

The next argument is that the plan doesn’t say that they have any of the cost-
benefit analysis etcet—etcetera. It only has the executive agency pass the ITQs without
regard to cost, etcetera which means they link to the disad. Her next argument. Says
that the—there’s bad evidence on the—or she says that there’s bad evidence on the
internal link. The first argument that’s not true. The evidence is excellent. It’s the B-

426 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

3 sub-point. It says that without bipartisanship, we can’t persuade other states to joint
the NPT. The next argument is domestic and foreign policy, ah—partisan policy in-
tertwined. From Collier in ’91:

A final issue is whether bipartisanship can exist in foreign policy when parti-
sanship is intense in other areas. Can and should politics stop at the water’s
edge? To some extent it appears impossible to keep domestic politics out of
foreign policy. Political parties are a basic part of the U.S. governmental system.
Each party searches for issues and methods to promote its own interests and
diminish the election prospects of the other party. Both political parties have
large permanent offices and each party has policy and study committees in
Congress that consider foreign policy as well as domestic issues. (2NC#7)

[THREE] Her next argument it says that bipartisanship is dead. The first answer,
that’s a mistag. It just says that he has considered vetoing certain policies but not that
he has in the status quo or that he has changed the agenda. In addition, the above
evidence that I read is more recent from March 23rd. That says they’ve come to an
agreement over environment—ah, executive branch rulemaking. The next argument,
if anything this proves the brink. They’re currently on the brink of being contentious
with anothe—one another. The next argument is even if I’ve lost this card, we would
still win the round. It just says that in the future there might be a problem, but we
only need bipartisanship through May. That’s all we need, whereas the plan acts
now. In addition, Clinton won’t clash with Congress on important issue—no. New
regulatory legislation receives strong bipartisan support. Washington Post, March 24th:

A compromise version of controversial regulatory legislation received strong
bipartisan support from a key Senate panel yesterday and tentative praise from
the Clinton administration and some environmentalists. (2NC#8)

The next argument is that Clinton’s urging more bipartisanship. Chicago Sun-
Times, March 23rd:

President Clinton signed the unfunded manstate—mandates bill and said he
hopes there will be more bipartisanship in Washington. (2NC#9)

The next argument is that this card’s irrelevant, it’s just Clinton’s rhetoric saying
that he wants to veto the stuff, but the A-subpoint evidence in [TWO] the shell
takes out the assumption of this. It says he’s seeking compromise. He may be politi-
cally—his political rhetoric might be different, but in point of fact he will not veto
the bills. The sixth argument they make is that the NPT will not solve because of
enforcement. The first answer, this is not an absolute takeout. The NPT is still com-
parative—comparatively advantageous over a world without the NPT. The second
argument is this is irrelevant. It assumes they get the weapons in the first place but
the evidence that I’m going to read says that we prevent their acquisition from ever
occurring—ah, ah, also that groups, that groups her seventh argument that says prolif
inevitable. The next argument is NPT’s necessary to have disarm and stop global
proliferation. Holum in ’94:

The NPT is an important stimulus to disarmament. Pressure to disarm will be
kept on the nuclear weapons states by reaffirming article six of the treaty and
keeping the treaty in force indefinitely. Anything less will have the perverse
result of easing the pressure to disarm. (2NC#10)

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 427

The next argument is no NPT equals weapons proliferation. Holum in ’94:

The Japanese have a saying: The nail that stands out will be hammered down.
Today, proliferant countries know how that feels, because they are exposed to
the global hammer against nuclear weapons—the NPT. (2NC#11)

The NPT’s empirically been successful. MacGwire in ’94:

Given these powerful drives, the Nuclear Non-Proliferation Treaty has been
unexp—unexpectedly successful. The small number of industrialized states that
refused to sign in 1968 [ONE] has been progressively reduced, despite there
now being twenty to thirty states with the technological capacity to produce
nuclear weapons. (2NC#12)

Her eighth argument says that focusing on prevention is bad. The first answer,
this assumes counterproliferation, not just—the non—non-proliferation treaty. It
doesn’t say the NPT. The second argument is the status quo disproves. We’ve had
the NPT and the world is safe. That’s the comparisons that my evidence makes. The
next argument is this is not unique. In order to win the turn, Michigan State must
either prove that we will stop u—using, ah, we will stop our nonproliferation efforts
or that we will do efforts to stop proliferation in a more proactive way in the world
[HALF] without the NPT. That’s not proven. Extend the impact on proliferation.
One more card says decreased proliferation equals decreased risk of accidental launch.
Kaysen and Rathjens in ’91:

First is the simple calculation that reducing the number and variety of weapons
and the geographical breadth of their deployment reduces the probability of
their accidental or unauthorized use. (2NC#13)

We can’t accept any risk, from Fox in ’87:

The degree of risk we are willing to take should be inversely proportional to
the magnitude of the disaster that could result from the act being evaluated.
Since the consequences [TEN] of an all-out nuclear exchange could very pos-
sibly be the most extreme, we should tolerate no such risk, and likewise no
policy or plan of action that creates this risk. (2NC#14)

Cross Examination of the Second Affirmative
Blake Dias, Gonzaga University

Biza Repko, Michigan State University

Repko: Alright. Now, how many countries have signed the NPT?
Dias: Something like a hundred and fifty.
Repko: OK, so how could the NPT necess …
Dias: A hundred and eighty or something …
Repko: … necessarily solve for …
Dias: One hundred fifty.
Repko: … proliferation if not everybody has signed the NPT? It only solves for

proliferation of the members of the NPT, right?
Dias: That’s true. That’s true.
Repko: Alright, now let’s look at the cards you read that says that NPT solves

proliferation.

428 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

Dias: OK.
Repko: OK. Do you know where I am?
Dias: Ah …
Repko: On the flow?
Dias: Yes, I …
Repko: OK, the third card—the third card you read that says NPT equals dis-

armament and no NPT equals proliferation. I want to see both those cards.
Dias: OK. Go ahead and ask me a different question.
Repko: I’ll have questions when I have the card.
Dias: OK … No NPT equals proliferation.
Repko: OK, this is the card. The Japanese have a saying: “The nail that stands

out will be hammered down.” Today, proliferant countries know how that feels,
because they are exposed to the global hammer against nuclear weapons—the
NPT. Now why does that say no NPT equals no nuclear weapons? It says NPT
right now might work ’cause the Japanese have some saying. It doesn’t say the lack
of [TWO] NPT means that proliferation increases …

Dias: OK, OK. Even if it were true that a world without the NPT didn’t mean
I mean a world with the NPT means there are no nuclear weapons, that doesn’t
disprove the claim of the evidence that a world with the NPT is better off than a
world without one.

Repko: OK, what claim in what evidence makes that comparison for you?
Dias: Well, the Holum card. That I read. The other one.
Repko: The other one you read that says that NPT …
Dias: There’s the MacGwire card …
Repko: This one.
Dias: … says that it’s been successful.
Repko: Which one? This one? Given the power drives, the Nuclear Non-

Proliferation Treaty has been unexpectedly successful. The small number of industri-
alized states that refused to sign in 1968 has been [ONE AND A HALF] progres-
sively reduced, despite there now being twenty to thirty states with the technological
capacity to produce nuclear weapons. That makes a comparison between a world
with NPT and a world without NPT?

Dias: Yeah, it says that it’s been successful …
Repko: Yeah? Where? It says the NPT has worked. That’s not a comparison

between no NPT and, NPT. It just …
Dias: Well, in order to say that it’s worked it assumes some kind of comparison.
Repko: Right. But your argument and the reason why …
Dias: Also …
Repko: … your evidence is better is ’cause it’s comparative with the world

without NPT and a world with NPT. There’s no sentence in this that says that.
Dias: Yeah, I also …
Repko: It just says NPT …
Dias: … read another Holum card [ONE] which is what I’m looking for now.

Here it is.
Repko: Which card?
Dias: That. The top.
Repko: The top card? The NPT is important stimulus for disarmament.

Pressure to disarm will be kept on the nuclear we—weapons states by reaffirming
Article 6—or 7, I mean …

Dias: MmHmm.

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 429

Repko: … of the treaty keeping the treaty in force indefinitely. Anything less
will have the perverse result of easing the pressure to disarm.

Dias: You can’t say that something has worked unless you’re comparing it to
something …

Repko: Yeah, but you have to have reversibility in your evidence. If your
claim is a world with NPT is safer than a world without NPT, it’d be nice if you
read a piece of evidence that supported that and I’ve read all three that you said did
and none of them do.

Dias: OK, OK. [HALF] But they say the NPT has worked.
Repko: OK, so the fact that the NPT has worked is a comparison to a world

without an NPT?
Dias: Ah, also, the 1NC card said it’s the sole obstacle to proliferation.
Repko: Alright …
Dias: I don’t …
Repko: … so I wanna see the 1NC shell.
Dias: Do you already have that?
Repko: No. [TEN]
Dias: There’s nothing saying that, in a world without the NPT, we would have

[FIVE] counterproliferation efforts that your turn talks about.
Repko: OK.
Repko: So this is all academic anyway. [TIME]

First Negative Rebuttal
Ian McLaughlin, Gonzaga University

OK. I’m gonna go to the counterplan and then the case.
Anonymous judge: Hold on just a second.
The counterplan solves for all of the case impacts and even without that we are

winning the case turns on the case. Now the c—on the counterplan. Their first argu-
ment is permutation but that’s not net beneficial if we win the bipartisanship disad
because if you act now and later, acting now risks upsetting bipartisanship. Ah, their
second argument is that there’s no time frame in the plan. The first argument is we
assume that the plan acts now and that her argument below proves that. Her last ar-
gument on the counterplan is that we can’t solve because we don’t do the case in the
Spring of 1995, assuming that the plan is acting now. The second argument is they’re
a moving target. Otherwise if they don’t act now, they could just shift and say that,
that they acted at any time. There’s no way that we could ever [FOUR AND A
HALF] link a disadvantage.

Off of Observation One that topical counterplan’s legitimate. She talks about
parametrics and how we could outlink, she could outlink all the da’s. That’s not
true. That’s not what our argument is. Our argument is just that they parametricize
the topic so we get all of the ground outside of that. If we can prove a competitive
alternative, we still link all our disadvantages because if you do the plan that’s an
executive action now which upsets bipartisanship. She can’t outlink this dis—the dis-
ads. Off of competition checks abuse. She talks about how we’d decrease research. The
first argument is that she still has all kinds of ground. She could run impacts [FOUR]
to delay or she could impact turn the disads. There are all kinds of arguments she could
make. The second argument we still have to link the disads to the plan which means
that we have to research all the plans to find the disads to them. The third argument is
that there’s there’s a couple of reasons in the shell why it’s legitimate. They have to

430 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

justify all their plan and part of their plan is acting now. It’s the same as any other type
of exclusion counterplan. The fourth argument is that it’s a huge topic. Topicality de-
monstrates how it can be bidirectional. It’s been interpreted that way. You give us lee-
way on the counterplan. Her next argument off of the third standard is that every part
of the plan has to be topical. The first argument, this doesn’t make any sense. The
counterplan [THREE AND A HALF] is different than the plan. They’re not the
same thing. The plan acts now and the counterplan only acts later which means that
you would vote for just the counterplan. There’s no reason. This is illegitimate.

Now off Observation Two she says it has to be 100% net beneficial, but she
gives no reason. There’s no reason. It’s just like any other issue. If it’s more likely
that the pl—that the plan or permutation would accrue the disadvantage and solve
all the case impact than the, than the counterplan alone you’d vote for the coun-
terplan. Her second argument is that we don’t solve because of the Spring 1995.
The first answer, her evidence just her last card on case, all it says is that the US
needs to do two things [THREE] in order to ah make the negotiations successful.
It says one of them is domestic regulations and the other one is US leadership at
the conference, but there’s no proof that there will be US leadership at the confer-
ence and there’s another thing—another part of the card that’s not highlighted and
there’s no proof that the US will do any of those other things so even if we have
domestic regulation there’s no proof there will be international cooperation. The
second argument is May is still the Spring.

On Advantage One [Laughter]
She says she, ah, just group it. Remember I’ve taken out the international sol-

vency [TWO AND A HALF] solvency, I’ve explained that above on Observation
Two. It’s the first argument, 1NC one. I just explained on the counterplan.

Drop down to 1NC three. She extends some of her case evidence but the first
answer is her empirics argument is disproven because our evidence is also empirical,
talking about New Zealand and other states where they tried ITQs and in practice
they don’t work. The second argument is that the fourth card out of the 1NC is com-
parative. It says that despite the projections that the ITQs will do this and it will be a
good idea, in practice they don’t work. That proves our evidence is better. The next
argument is that the only—they only, they only ration fish that are of a marketable
size. That’s what the [TWO] ITQs cause. They only want to make more money, so
the ones that won’t make money, they still throw them over the side of the boat,
which causes bycatch which is exactly their impacts. The next argument is—off her
next answer she says that ITQs solve, but that’s the same reasons as above. I’ve an-
swered it. Also, ITQs are not a safe investment. From Townsend in ’90:

Under virtually all limited entry programs, no fisherman can invest in—fisher-
person can invest in future catches by delaying current catches. The destructive
effects of this inherent competition are constrained by the limits on effort, but
the fundamental incentives for individual fisherpeople are unchanged. Even
under ITQs, the fisher-people [ONE AND A HALF] cannot reduce today’s
catch in return for higher catches tomorrow. (1NR#1)

Now off 1NC four, she, ah, she says that it’s, ah, off her first two answers, the
first argument is that our evidence is comparative. It says in practice it’s supposed to
be this way, but in actuality it’s not. Her third argument is that the 1AC economic
incentive takes out but that exactly proves why they kill the fish because they only
want fish that are good for their economies. The ones that are smaller and not good
for their economy they won’t take.

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 431

The next—off her next answer, 1NC five, which is that, um—that we’ll never
—they’ll never go extinct, she says they don’t need to go extinct to get the impact,
but that’s not true, the [ONE] biodiversity will alw—always recover so if—as long
as the species persis—persist there will still be biodiversity. Unless the species die,
there’s no biodiversity impact and it greatly minimizes the impact to starvation ‘cause
it says that they will always recover. She extends her Greenwire card, but this card
answers that.

Now off of 1NC six, she says that it’s not specific to the fish, but it’s inclusive of
fish. It’s talking about all resources including fish. She says it’s a warrant to vote affir-
mative, that’s not true. She simply doesn’t understand this. It says there are scientific
reasons why exploitation is inevitable. Even if you do the plan, even if you do things
like the plan, the fish will still inevitably [HALF] be exploited which means the
impacts are inevitable. Any risk of the disad outweighs. She says ITQs empirically
solve, but I’ve answered that above. More evidence. Is that there’s too many obsta-
cles to solve. Ludwig in ’93:

There are great obstacles to any sort of experimental approach to management.
The impossibility of estimating the sustained yield without reducing fishing
[FIFTEEN] effort can be demonstrated from statistical arguments. These re-
sults suggest that sustainable exploitation cannot be achieved without first
overexploiting the resource. (1NR#2)

First Affirmative Rebuttal
Jason Trice, Michigan State University

OK. The counterplan, disad and case in order.
The counterplan is completely abusive. If we win that it is abusive, it goes away

which means that we would outweigh because the case impact is bigger. Extend the
first argument which is a permutation. He says that it doesn’t get the net benefits.
However, it proves that it’s not competitive and also the arguments that I’m making
below will prove the abuse of it. The permutation proves that it is not competitive.
Extend the second argument, which says plan goes through normal means, he says
we act now and we’re a moving target. Group it, normal means is in the 1AC we’re
not a moving target. Moreover, the card that he reads on the disad that I will point
out later says normal means makes—means that it will be on the docket for forty-
five days which would be after the link to the disad. Extend the fil—fourth argu-
ment it says that it discourages research.

Group his answers. First is he’s not answering our argument. He [FOUR AND
A HALF] says that we have ground, however, that is irrelevant. He is not research-
ing, he is not learning anything about the topic. You would try to help them and tell
them that they should learn next year because he’s—he run—he could run this
against any topic. Extend the fifth argument it says all things must be competitive.
He says it doesn’t make sense, but it certainly does. Remember, all things must be
competitive. If he is doing the exact same thing as us, there’s nothing to compete off
of. Moreover, it hurts our ground. We would normal turn alternative solvency
mechanism, but when he uses our own solvency mechanism and our own agent,
we can’t turn the counterplan which makes—it hurts our ground. Now you would
extend the sixth argument it says that it’s 100% [FOUR] net beneficial. He says that
we solve for the case. Any risk of this proves the abuse. Remember, it has to be
100% certain of the net benefit because he is abusing us. His any risk—destroy—

432 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

hurts the abuse. Extend the seventh argument that says the Spring of 1995. He says it
doesn’t prove US leadership and other things. The other things argument is new, but
my evidence says we would get US leadership. That is conceded and remember he is
conceding that he would delay after the Spring of 1995 so he wouldn’t get the sol-
vency. The conference happens before him.

Now, bipartisanship.
Extend the first argument it says is risk of all humanity. He says we—there’s no

impact to delaying, however, I think the—our impact to delay argument is the last
argument I’m [THREE AND A HALF] going for on the counterplan. The case
impact says extinction, we would outweigh. Extend the second argument. It says it’s
just the IBC it’s not case specific. The—he says, he says that the branches are at odds.
However, this assumes President Clinton’s action that is the only reason why it
would get done. There—why they would perceive this why they would fight with
Clinton. The marine fisheries is not perceived as Clinton.

Extend the fifth argument. It says that bipartisan is false. He says it’s only in the
future and that we have strong bipartisan support. This is only one policy with some
policies everyone supports. Our evidence says they are opposed to each other. That
he hates the Republican agenda, the Contract With America, that they have been
working on. Now, extend [THREE] the sixth and the seventh arguments which
say that prolif is inevitable. He says that it assumes that they get the weapons.
Exactly. Our cards say that they will. He reads four cards—three cards that say the
NPT solves, however, it assumes that they don’t get the weapons. The next argu-
ment is prolif is inevitable. Focus on prevention denies the reality. Millot in ’94:

Efforts to deny even minor, isolated countries nuclear weapons capabilities are
becoming problematic as the world catches up to the level of technological
sophistication achieved by the United States, the sources of nuclear weapons-
related supplies dual-use technologies become an ambiguous feature of the
global economy. Similarly, there is little reason to believe in the efficacy of
forcible nonproliferation. For military and political reasons, the prospects of
all the nuclear weapons before it yields a nuclear arsenal are not [TWO
AND A HALF] good. A small survivable arsenal of nuclear weapons in the
hands of regional adversaries are likely to become more important than US
military operations in the post-cold war world. (1AR#1)

Now he—off the eighth argument which is the turn and prevention denies. He
says that it assumes counterproliferation. Yes, exactly. It assumes that prevention trades
off with that. Now group his next argument. His next argument is that the status quo
proves we have the NPT. Yes, we have the NPT and lots of countries are getting
weapons. It’s inevitable, that’s my argument above. Now group his next two argu-
ments. It says that we should stop prolif and decrease the risk of accidental launch.
First it—assumes they don’t get the weapons. My evidence says that they, that they
will and any—anyway. Also extend the card it says that the deter focus it trades off
with counterpro [TWO] counterproliferation which is the only way that we can solve
a nuclear war. Our allies would proliferate. It is a turn. He doesn’t understand it. Now
he says that we cannot risk a nuclear war. First, it’s 1987, it assumes—it even says an all-
out launch. It assumes a cold war with the Soviet Union. The next argument is nuclear
war will remain local, it doesn’t threaten human extinction. Rauschenbach in ’93:

Even if a normal sequence of events leads to a nuclear war is ruled out, a
nuclear conflict can be provoked by international terrorists or some other
group. Its consequences will likely be horrific, it would not end the human

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 433

race; for that matter, the major nuclear powers with the mind-boggling
“overkill” capacity would have to get involved. None of them seem risk pre-
cipitating a nuclear conflict endangering the earth, essentially only [ONE
AND A HALF] accident remains all the conflict. (1AR#2)

Now, Observation One.
You would extend it. There’s no—there’s the, the, the, it is inevitable. The

fishery collapse is inevitable. Any risk of a turn they get means that you would still
vote for me.

Now, the Observation Two, which is solvency.
He says the counterplan solves and he—but however, I’m arguing that on the

counterplan. It’s completely abusive. He says it’s still springtime but the plan man—
mandate of the text says at the end of May. Remember, Spring ends in May and the
conference card indicates that it is before that. Now he says—he extends his card.
His first argument, he says that over—it’s empirically tried and failed. However,
our evidence answers this. It says the two places that his card isolates it didn’t work
initially but it soon [ONE] did. The long-term results are that we solve.

Now his next two cards—he, he extends his next 1NC argument. He says it’s
only rational and that it’s not a safe investment. However, the cards, the cards—my
evidence says that it makes them a more—they have more time to handle, they are
limited in what fish they can catch, so each fish they can handle more. So when they
return it to the ocean it’s more likely to live. His no safe investment argument.
There’s no explanation of this argument. I don’t understand it. You would protect
me here and not let him vote for it. Now he says it doesn’t equal extinction. He says
biodiversity would recover. However, you take genes out of the pool. It decreases
genetic diversity and causes a risk of a collapse. [HALF] Also, it is a selective—you
selectively take the species out, which weakens them. He says our evidence answers,
however the Greenwire evidence says a collapse is inevitable. It postdates all of his
evidence. You know that the collapse is coming. Now he says exploitation is
[TWENTY] inevitable. You will extend Biza’s first argument that says not fish.
He says others but it’s irrelevant. The only thing that case talks about
[QUARTER]. You will also extend her solvency evidence. It says we solve empir-
ically. He says there are too many obstacles. The card does not talk about ITQs. The
next argument is benefits of ITQs outweigh the costs. Schmidt in ’94: [FIVE]

In conclusion, ITQ programs can be a very useful tool to conserve and manage
the nation’s marine resources. Although they’re not a panacea, they do not
represent the approach the ITQ systems as applied to fisheries where the shoe
fits will lead to increased industry support. (1AR#3)

Second Negative Rebuttal
Blake Dias, Gonzaga University

Delay counterplan. Bipartisanship.
Anonymous judge: One more time?
The counterplan and then, ah, the disad.
A two-minute link story is ignored by the 1AR. The plan is a gross violation of

a status quo compromise. In the status quo, Congress and the executive branch have
come to agreement about executive rule-making, especially on the environment.
The plan acts without their consultation. It doesn’t even tell them about that. In
fact, it expressively—acts expressly, acts against their wishes. It will destroy the

434 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

NPT. The internal link to that isn’t answered. Also, on the counterplan, he’s just
extending tag lines from the 2AC. He’s not answering of the—any of the 1NR anal-
ysis which preempted that stuff. I’m the 2NR, don’t let the 2AR talk about this and
give new reasons. It’s my last round. I’m the 2NR. Protect me now.

The first argument they say. He extends the permutation and says it proves it’s not
competitive. That begs the question: Why does it prove it’s not competitive? The 1NR
answered this. It’s competitive for reasons of net benefits. If you vote for the permuta-
tion, you would be both doing the plan now and later which would get the disadvan-
tage, but if you voted for the negative you would be voting for the counterplan alone
which solves for the case turn with no impact of delaying until May 15th while avoid-
ing the [FOUR] NPT disad. They say there’s abuse, but I will answer that below.
They say—they extend the second argument in 2AC that says normal means and that
means it would happen forty-five days later. The first argument is he doesn’t answer the
1NR argument that says they must act now, they can’t be a moving target. The as-
sumption both within the 1AC and the 2AC arguments and their whole story about
how the del—the counterplans worse ’cause it delays is an assumption they act now.
If they say they act later makes them a moving target, which is a more gross violation
of ground than their own reasons [THREE AND A HALF] for abuse below.

The second argument is that the forty-five days card is just a bill that they’re
currently considering. It’s not what the normal means would include. In addition, I
answered this in the 2NC. Remember, part of my link story was that the plan
doesn’t mandate acting within the status quo compromise on rule-making. It doesn’t
expressly say that. That was my independent link story which he neglects to answer.
They don’t do anything like a cost-benefit analysis, etcetera. That was my link an-
swer. It’s not helped. It’s not answered.

Now, on the ground stuff. He says ground, research, must be competitive, and
it hurts their ground. Group this. The first answer is that’s false. [THREE] The
ground claim is false in two ways. The first is that they still have to—they could do
two things to still have ground. They could prove that the case impact of delay is out
—outweighs the disad link—or the disad link and the impact. They could also im-
pact turn the disad. They could prove the NPT’s a bad thing. Those are two things
that they’re trying to do and it proves that they have ground. Secondly, it’s not true.
The 1NR says that we still had to link their case to the disad which means we still
have to do the research. In addition, he’s not answering any of the evidence given in
the shell which is extended in the 1NR that says that since [TWO AND A HALF]
the plan is a different document than the counterplan and since they parametricize
the topic, they still have to defend acting now which gives us the ground to act later.
In addition, he drops the fourth argument in 1NR which says that since this topic
especially is huge it gives us leeway on the ground issue. So even if we hurt a little
bit of their ground that’s OK because they had so much to begin with. He says it
must be 100% net beneficial. That’s wrong. Why? You’re a policy maker. It’s still
the best policy. They say the Spring of ’95, US leadership. The first argument, he’s
not answering the 1NR analysis of how the [TWO] US delegates wouldn’t change
their mind and also May is still within the Spring. Look at the card, it just says that
sometime in ’95 we have to get this going. Nothing says that if we wait until May
15th, we wouldn’t get the case solvency. I’d also like to note that there’s absolutely
no impact to waiting for ’til May 15th in order to solve the case harm.

Bipartisanship.
He says risk impacts delay, etcetera, but delay—waiting until May solves the case

turn with no risk. He says there’s no link because it assumes Clinton. That’s not true.

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 435

The NMFS is part of the executive branch and I read the specific link evidence in the
2NC that says that executive [ONE AND A HALF] branch rule-making empirically
has angered Congress. He doesn’t answer this. Also, the whole story about the current
compromise on executive rule-making is dropped. Conceded. The 2AR can’t talk
about it. Right now we have a compromise. The plan acts without consulting
Congress. This is conceded. You know that they will upset the NPT. He says that
the bipartisanship is dead because he hates Contract With America, etcetera.

The first argument is that my evidence takes this into account and that’s my an-
swer in the 2NC. The A-subpoint takes out the assumption despite his rhetoric and
things like they’re talking about in the card, he [ONE] will not change the agenda.
They have—would have to prove an agenda change before May 15th in order to
make the disad not unique. He says prolif’s inevitable. First answer—and it prevents
—prevention denies reality, I will get to the prevention denies reality stuff below but
off the inevitability, remember the status quo disproves, and the evidence [FORTY-
FIVE] that I read from Holum disproves the solv—the solvency is empirically true
and we stop them from getting the weapons in the first place. Now he extends the
turn on focus on prevention’s bad. There’s no uniqueness for the turn. They don’t
prove that in a world without the NPT we would have the good system of anti-pro-
liferation [HALF] that’s the argument in the 2NC. It’s never offered in the 1AR
which makes this all irrelevant. Also, the evidence from the 2NC makes the compari-
son. It says that the NPT is the sole obstacle to proliferation. That’s the Simpson evi-
dence. Extend the accidental use stuff. It gives me a scenario for a nuclear war. He says
that the Fox [FIFTEEN] evidence is from 1987 and it would not kill everything but
the evidence still says it would be a horrific impact and the evidence says that it’s, ah,
the most, most likely wouldn’t kill everything but Fox takes [FIVE] that into account
the risk of omnicide means it’s intolerable. Look, they definitely anger the Congress,
[TIME] they definitely destroy bipartisanship. That outweighs the case.

Second Affirmative Rebuttal
Biza Repko, Michigan State University

I’m going to Observation Two first on the case. The counterplan. And biparti-
sanship. The mike in the wrong place? Mike OK? Everybody set?

You vote for MSU for one simple reason: The counterplan is unfair to run.
When I win this argument I will win the debate. The impacts to case are larger
and they are more certain than the risk of a shaky risk of a limited nuclear war
with shaky internal links and bad uniqueness. Think about the counterplan Blake is
asking you to vote on. He’s saying—you, when you, when you vote on this coun-
terplan in the final round, the signal you send is this: Hey, don’t research this topic.
Don’t research anything about oceans. Just research links to the NPT. Their argu-
ment is, well, we still have to research links to the NPT. Yeah, that’s our argument.
It makes the research of the topic not ma—matter. It makes the research of the topic
ungermane. It’s a reason why you don’t vote on the counterplan.

Now, the counterplan. Oh, I’m sorry. The Observation Two.
I want you to extend across Jason’s second answer on the Observation Two

which says that we will have to vote on it at the end of Spring. They mandate that
we wait ‘til the end of Spring. That’s when the conference is over. They can’t solve
for the case if they wait until the end of Spring. This argument is conceded by Blake.
There’s not an answer, which concedes all of the solvency. MSU will win the sol-
vency debate, we will win the case debate and our impacts are bigger.

436 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

The counterplan.
Extend the second answer. That says—that says, says—our second—it’s the first

answer off the top of the counterplan which says it discourages research. He says
[FOUR] it’s irrelevant. We still have to research about, about the impacts to links
to our disads. The first is it puts us behind the eight ball before the research ever
starts. They are allowed to counterplan all—out of all the cases and they don’t have
to research anything about the topic. The second is the topic germa—germanity
should be important. The topic is an important thing, not just a link to the
Congress. All they have to research is a link to Clinton or a link to the Congress.
That’s only two things they have to research. They can counterplan out all the cases.
The reason why it wouldn’t be important. The third is why would you make affir-
mative strategy have to be that they impact turn the disad. That gives all the ground
to the negative. The only thing that we could do is impact, turn the disad [THREE
AND A HALF] that’s their argument. It’s really unfair.

Now the next answer they make is the document causes parametricizing and the
topic is huge. The first is, oh, a mention of the topic! That’s kind of important, you
should probably research about it. [Laughter] The second answer is the doc—we
don’t parametricize the resolution down to just one thing. If we did, we’d get out
of all the disads, but we don’t, we still want there to be some debate about the topic
which is the reason why it’s important.

Now he concedes the next argument that says all parts of plan must be competi-
tive. Not answered. He’s trying to group it, but there’s no specific answer to it. Extend
across that all parts of the plan must be competitive. The reason why is because if they
aren’t it becomes unfair to the affirmative. We can just perm out of the part of the plan
which is not to do it through, which is not to do it through—not to wait. We could say
just do the plan and do the plan. It proves our argument true. That’s conceded by
Blake. No answer. It’d be really pretty tough to drop us on the counterplan now.

The last answer I want you to extend across is they would not be able to solve
the case. He says that, he says 1995, 1995, but first is the argument Jason makes on
case is conceded. Remember, the conference ends at the end of Spring of 1995.
They don’t even start thinking about overfishing until May 15th, 1995 which just
[TWO AND A HALF] means that they are able to solve for all the case debate.
Remember, the case impacts are bigger. Once we win that they can’t run the coun-
terplan, you vote for MSU.

The disad.
Blakes’s big argument is that he has a link. That’s interesting, but you don’t have

uniqueness, nor do you have a specific link. That’s the reason why you vote for MSU.
Extend across the second answer that says the links not rec—specific. He says that
Clinton is fighting but first is our argument, is why would this be perceived as a policy
that Clinton does. That’s not the argument that he answers. He merely says that the
Republicans and Clinton hate each other. Yeah. But we pass our policy through the
NMFS. Why is that perceived as something that Clinton would hegemonically do? It’s
in the executive council, but it has to be something that Clinton does to make the
Republicans dislike them. It decreases [TWO] the credibility of the link.

Now extend across the sixth answer which is bipartisanship is dead. He says our
A point evidence answers this, but first is the A point evidence in the shell is awful.
All it says is Clinton is like Harry Truman. It doesn’t say anything about our argu-
ments. The second is our argument takes theirs into account. It says, even though
Clinton has made some attempts and pushes to be bipartisan—ship bipartisan, it’s
not true. The reason why is he will veto the things in the crime bill and he hates,

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 437

personally, all of the Republicans. [Laughter] It means that there is no uniqueness to
this position. You don’t vote on this disad if there’s no uniqueness. They can’t just
run [ONE AND A HALF] [unintelligible] all of the uniqueness to this position.

Now, the turn. On the turn, he says that I will an—this is the original number
seven and eight which is prolif is inevitable. He says he will answer it below but he
never does. Extend across the evidence that Jason reads in the 1AR, conceded by
Blake in the 2NR which is proliferation is inevitable. Even if I don’t win the turn be-
low it makes the disadvantage impact not unique. It will always happen. When we win
the counterplan, the impacts to the disad are inevitable. They’ll always happen.
Nothing below answers that. Now, the turn. His only good argument to the turn
[ONE] is that there’s no uniqueness to the turn. We don’t prove it’s happening now,
but the argument makes no sense. The first answer is the evidence proves that there’s a
tradeoff. It says there’s a tradeoff between counterproliferation measures and other
measures that we do in the status quo to try to stop the acquisition of nuclear weapons.
The second is their argument in the shell is that we’re focused on the NPT now, which
means we’re focused on non-proliferation measures. We are not focused on the other
measures. There’s a tradeoff which means that we would be focusing on use. If we’re
not going to get the NPT in the status quo because it is threatened, then that means we
must be focusing on the other parts because there is a tradeoff. The third is even
[HALF] if he wins this argument and decreases the uniqueness on the turn, the
uniqueness on the disadvantage is so bad that at least it gives you some risk to vote for
MSU. Now, the last answer he says is he’ll extend across the Fox card. It says—it’s hor-
rific. The first is, so would be starvation of a billion people. When I win the case I think
that that would be horrific. The second is the accidental launch [QUARTER] is not
proved that he would get to his impact. Remember, our argument is that proliferation
is inevitable. It will always happen. You [TEN] vote for MSU for one simple reason:
They can’t run the counterplan. It is unfair. [FIVE] When they lose the solvency to
the case, they lose the debate. Our impact is bigger, it happens [TIME] faster, and it’s
bigger than the Fox evidence.

REASONS FOR DEC IS IONS

Michigan State University (Affirmative) won the debate on a 5–2 decision.
Each judge was required to submit a written critique of the debate by May 1,

1995. Critiques were only altered for some stylistic reasons. Any typographical errors,
for the most part, appear in the original critique.

Will Baker
Queens College & IMPACT Coalition

Voted: Affirmative

Congratulations to Biza, Jason, Blake and Ian for a fine round. Both the Michigan
State and Gonzaga programs have a great deal to be proud of based upon this year’s
final round. Thank you to those in the region, especially Dr. Tuna Snider, responsi-
ble for my having the opportunity to judge. Here is how the round boils down for
me. Spending and topicality are punted so they are not factors in my decision.

On Obs II: SOLVENCY—2NR concedes the solvency time frame for case ar-
gued in 1AR (that the counterplan would start at the conference’s conclusion). The
case solvency (absent competition from the counterplan) gets 1 billion risk from the

438 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

starvation scenario as well. 2NR is correct that the Speer evidence does not totally
exclude the Delay c-plan so the debate will be settled elsewhere.

DELAY C-PLAN—Blake asks for protection and I provide it. Biz’s answers in
2AR on the abuse questions regarding options are new. Nowhere in 1AR are ex-
planations given for why it’s enough to have (1) impact turns or (2) disads to delay so
I don’t evaluate the topic germanity discussion beyond the line by line on 100% Net
Benefits standard and the every part of c-plan must be competitive.

The latter is conceded, which leads us to BIPART DA—Blake says to look to
Simpson evidence and extend the launch evidence with comparison that even mitigated
this would still be horrific. He concedes 1AR card (Millot) which says proliferation is
inevitable and denies the reality of the situation. This nonuniques the DA, at least, and
turns it at most. Blake is right that the Executive rule link story is conceded but that fails
to make the impacts unique and answers only marginally why the NMFS acting would
create tension. It’s kind of tough to meet a NB standard with a non-unique disadvantage
which leaves me with an affirmative ballot.

Russell T. Church
Middle Tennessee State University

Voted: Affirmative

I would like to congratulate both teams for their success and proven excellence by
reaching the final round of the 1995 CEDA National Debate Tournament. The
coaching staffs of both Michigan State University and Gonzaga University should
be very proud of their accomplishments and the excellent debating so evident in
this round. In particular, I would like to congratulate the Directors of both pro-
grams. My long time colleague and friend, Jim Roper, has worked very hard for
many years to secure funding, an excellent coaching staff and the support of the
Administration at Michigan State University. Bill DeForrest has directed and coached
a program in the finest tradition of debate, the finest tradition of Jesuit education and
with the clear view debate should be humane and intellectual dialogue among all the
participants. I salute both fine Directors.

I considered these issues this debate. First, the delay counterplan occupied legiti-
mate non-topical ground in this debate. As the negative argued when the affirmative
claims parametrics, the affirmative gives up any non-affirmative case and plan as legiti-
mate for the negative to argue. I should note that there was no clear claim of para-
metrics by the affirmative on my flow. However, a parametrical stance was evident in
the assumptions behind the affirmative responses to the topicality position. In addition,
the affirmative did not deny the claim that they were parametricizing the case. I also
agreed that there was no reason why every part of the counterplan must be non-topi-
cal. This did not make sense to me and would be abusive to the negative ground.
Perhaps the failure of the affirmative to give a clear warrant for this argument was the
reason I find this difficult to accept. There was also no reason given for the affirmative
demand for the 100 percent net benefits analysis demanded by the affirmative. The
affirmative was asked why by the negative and the affirmative fails to respond.

Although I agreed with the negative on much, there were several very persua-
sive responses given to the counterplan by the affirmative. While this topic was huge
and the negative would have been both justified and wise in carving out a clean and
narrow ground for argument, I was troubled by the narrow ground that remains for
debate given this counterplan. The final rebuttal was quite persuasive in arguing that
the counterplan seriously diminishes the learning and education that takes place in

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 439

this kind of narrowly defined ground. Clearly, research burdens for the negative
would be very minimal. Also the responses that the affirmative might theoretically
be able to make would be greatly restricted.

Furthermore, the time frame debate on counterplan would suggest that there
would be a risk of counterplan solvency not coming in time since the affirmative
says spring is the time when action is necessary and the counterplan comes in the
later part of the spring. Given the above arguments, I decided not to consider the
counterplan as a reason to reject the affirmative.

I also considered the bipartisanship disadvantage. As the final negative speaker ar-
gued, the executive rule making analysis critical to this argument was ignored by the
affirmative. I also agree that there was a sufficient internal link story in the second neg-
ative rebuttal in terms of the “angering Congress” analysis. Moreover, the second neg-
ative effectively extended that the Administration’s rhetoric would not change the
agenda. On the uniqueness debate the affirmative argued that there was movement
(“pushes to bipartisanship”) to bipartisanship occurring. Upon examination of the evi-
dence from the affirmative, it seemed to be speculating about possible bipartisanship.
Anyhow, the evidence was not clear enough to take out the negative position. The
affirmative also argued that proliferation is inevitable. On this affirmative evidence
was specific to nuclear non-proliferation mechanisms, but it was not specific to the
Non-Proliferation Treaty in particular that the negative demanded. Furthermore, the
negative extends that the Non-Proliferation Treaty empirically has reduced the num-
ber of weapons. I believe there was a good reason to believe that the Non-
Proliferation Treaty has some value in reducing proliferation. The negative also ex-
tended in the last rebuttal that impact will be “horrific” and the risk is intolerable. I
believe that at the end of this last negative speech there was certainly reason to consider
voting negative based on the negative disadvantage on bipartisanship.

The second affirmative rebuttal, however, was able to capitalize on some
dropped arguments by the negative. The last speaker extended that there is no im-
pact comparison by the negative. The affirmative also noted that the second negative
dropped the case debate. This allows the affirmative to extend the impact of starving
billions and to compare the risk accidental launch argued by the negative. The neg-
ative had earlier argued a comparison of the world with and world without the
Non-Proliferation Treaty. However, this was not the impact comparison that was
more relevant since the affirmative scenario and specific impacts were not included.
Finally, in weighing the case impacts against the disadvantage impacts, I chose the
more specific and more extensive harms documented by the affirmative case as the
more compelling rationale for my decision.

Thus, at the end of the debate, I did not consider the counterplan. I granted the
negative their disadvantage, but the impact comparison by the second affirmative
speaker meant the affirmative case outweighed the negative disadvantage.
Therefore, I voted for the affirmative in a very close round.

John Fritch
Southwest Missouri State University

Voted: Affirmative

Congratulations are obviously in order to the two teams and their coaching staffs. Both
teams have had excellent seasons and it is only fitting that their year should end in the
final round of the national tournament. I think that it is also exciting for the debate
community to have teams representing two entirely different institutions and two
entirely different programs in terms of institutional support reach the final round.

440 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

The 1995 final round is an excellent example of how quickly CEDA debate has
changed and, I would say, progressed. The development of counterplan theory in
CEDA has been rapid and the analysis on the disadvantage debate occurs on the
link level as much as on the impact level. The use of counterplans and the analysis
of links to disadvantages provides for increased quality of debates.

The negative position in the debate is the counterplan that does the plan on
May 15 in order to avoid disrupting the Non-Proliferation Treaty negotiations.
The CP obviously avoids the bipartisanship disadvantage and claims to solve the
case entirely. There are three main issues involved in adjudicating this debate: first,
the legitimacy of the counterplan; second, the solvency of the counterplan for the
case; third, the bipartisanship disadvantage.

The first issue is the legitimacy of the counterplan. While this issue has a large
effect on the rest of the debate, I will do here as I did while making my decision and
save this issue until the other issues are resolved.

The second issue is the solvency of the counterplan for the case. I decide that
the counterplan achieves little solvency. The international solvency for the case rests
on the US leadership which will accompany the passage of the plan. The affirmative
argues that the counterplan will not solve because spring is over in May and that the
conference could be completed by May 15. I find the first argument less than per-
suasive since May is part of spring. However, the second argument does significant
damage to the solvency claims for the counterplan for two reasons. First, the confer-
ence could be completed by May 15. The Speer evidence in the 1AC does not in-
dicate when the conference will be completed, only that there is a “goal of reaching
agreement” in the spring of 1995. There is substantial chance that the negotiations
could be completed by the time the counterplan is enacted. Second, the reason the
case solves is the use of US leadership at the negotiations. The Speer evidence states
that US leadership is required and that this will require vision by the United States.
In addition, the evidence indicates that the negotiations are an ongoing affair. The
result is that even if the negotiations are not concluded by the May 15 counterplan
date, the affirmative solves better by providing the crucial US leadership and vision
during the negotiation period. The impacts to the case are conceded. The negative
solves for very little of the case and must win the disadvantage outright to compete
with the affirmative impacts of starvation and marine biodiversity.

The final issue is the bipartisanship disadvantage. I decide that the disadvantage is
not unique since nuclear proliferation is inevitable and that there may be some min-
imal impact turn. The affirmative arguments as to the inevitability of proliferation
hinge on technical development and nuclear materials being transported from the
former Soviet Union in the 2AC evidence and on the military and political reasons
why nonproliferation will fail in the 1AR Millot evidence. The 2NR argues that the
status quo disproves the uniqueness argument and extends the Hallof evidence
claiming that it is empirically true that nonproliferation has stopped the expansion
of weapons. I find these arguments to be less than compelling given the reasons
why proliferation is inevitable in the future. Nonproliferation may have worked be-
fore, but with the end of the Soviet Union and the military and political problems
identified by Millot, there are new proliferation threats which the nonproliferation
regime will not be able to prevent. The lack of uniqueness becomes problematic
for the negative given the lack of a rate of proliferation debate. The only argument
advanced by the negative which begins to get at the rate of proliferation is the 2NC
evidence which claims that decreased proliferation decreases the risk of arguments.
However, the impact of this evidence is greatly mitigated by the 1AR and 2AR

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 441

indicts of the 2NC Fox evidence which argues that an “all out nuclear war” should
be avoided at all costs. The 1AR and 2AR argue that a nuclear war will be local and
that the evidence assumes an all out nuclear war in the Cold War.

In addition, the affirmative may get some minimal amount of a turn to the dis-
advantage. The 2AC evidence indicates that if the US cannot guarantee the security
of its allies against the threat of proliferated states, “the result is likely to be further
proliferation among these allies, highly unstable regional military situations, a sure
reduction of the United States’ international influence, and a growing probability
of regional nuclear wars involving US forces.” As the negative argues, there is little
hint of a tradeoff in the 2AC evidence. (A more important implication of the evi-
dence could have been that absent the tradeoff in evidence, the allied proliferation
becomes another uniqueness argument.)

The first, and final, issue is the legitimacy of the counterplan. Even if the coun-
terplan is legitimate I had decided that the plan is superior to the counterplan for the
reasons discussed above. Typically, I would not resolve this issue, but for purposes of
the critique I will discuss it here. The debate on the legitimacy of the counterplan is
plagued by a lack of clash. The negative offers reasons why the counterplan is legiti-
mate and the affirmative offers reasons why the counterplan is illegitimate, but the
reasons seldom explicitly address each other. While this is not a necessity in theory
debates, it is typically the manner in which these debates happen. Unfortunately for
debaters, this makes the issue difficult to resolve and forces the judge to evaluate the
debate based primarily on personal beliefs as to which claims are more acceptable and
more important. I find the affirmative arguments on this issue more compelling. I
believe the research of the topic is minimized by the counterplan and that the topic
is an “important thing” as described by the 2AR. In addition, I find the affirmative’s
argument that every part of the counterplan needs to be competitive compelling,
and the part of the counterplan which does the affirmative plan is not competitive
with the affirmative plan. As the 2AC eloquently explains, “Do the plan and the
plan.” Unfortunately, the implications of these arguments are not well developed. I
think they are important claims, but the importance is not well identified in the
debate.

This was a close debate. The issues were not easily resolvable due to the quality
of argumentation, and all debaters performed well in a uniquely pressured situation.
My suspicion is that the 5–2 decision is at least partially reflective of the nature of the
negative strategy employed in this debate. By employing this particular counterplan,
the negative isolated three key arguments: legitimacy of the counterplan, the ability
of the counterplan to solve for the case, and the bipartisanship disadvantage. The
negative must win all three of these three issues to win this debate. Such a situation
is very different from more traditional negative strategies which give the negative a
variety of ways in which to win the debate. My hunch is that the judges on the final
round panel who voted for the affirmative will have done so for a variety of reasons,
which only furthers my belief that this was a close debate.

Jeffrey Dale Hobbs
Abilene Christian University

Voted: Negative

First, let me offer my sincerest congratulations to both teams. I was impressed with
your talents and with your dedication to the activity, and I thoroughly enjoyed the
debate. My vote was cast for the negative. Let me explain my decision.

442 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

The debate came down to the answers to three questions: (1) Should the coun-
terplan be accepted? (2) If the counterplan is accepted, will it meet the affirmative’s
advantage? And, (3) if the affirmative plan is accepted, is there an increased risk to
nuclear proliferation?

Should the counterplan be accepted? If it was left up to my own personal preference,
my answer would probably be no. I can’t say that I am particularly fond of counter-
plans. Especially, those counterplans which are essentially the affirmative plan.
However, the arguments in this debate led me to another conclusion. Let me work
backwards from the 2AR to explain my decision. The 2AR gives two basic reasons
to reject the counterplan. First, the 2AR argues that the negative counterplan should
be rejected because allowing this strategy would mean the negative would not have to
research the topic. I thought the 2NR response that research would have to be done to
find links was sufficient to answer this position. There weren’t any clear standards
given as to how much research should be done for a strategy to be considered legiti-
mate. Additionally, the importance of research on the topic seemed to balloon in the
2AR. It just didn’t seem to be that big of an issue before the last speech. Second, the
2AR argued that all parts of the counterplan must be competitive. The 2AR claimed
that the negative had conceded this point to the affirmative. However, I believe the
2NR had responded to this position by arguing that the counterplan and plan are dif-
ferent documents. This isn’t a great answer, but it is far from conceding the point.
Thus, absent a clear reason to disallow the counterplan, it becomes an “alternative”
policy to consider. After accepting the counterplan, the debate becomes one of timing.
When should the “affirmative” action be taken—now or one month later?

If the counterplan is accepted, will it meet the affirmative’s advantage? After waiting a
month, would the counterplan still be able to achieve the affirmative case advan-
tages? I think the answer is yes. The affirmative claims that the counterplan would
not get the advantages because agreement has to be reached by the end of the spring.
They read a card from Speer (94) which says “… with the goal of reaching agree-
ment in the spring of 95.” The negative satisfactorily answers this position by point-
ing out that May is this spring. So, the affirmative plan and the negative counterplan
can claim the same advantages. Is there a reason to vote for the counterplan?

If the affirmative plan is accepted, is there an increased risk to nuclear proliferation?
This question was the most difficult one to resolve. Ultimately, the risk to this dis-
advantage is minuscule, but it is a risk that one would not have to take with the
counterplan.

I’m not convinced that taking action now would definitely lead to a break in
bipartisanship, nor am I convinced that it wouldn’t. I am convinced that there is a
slim possibility of acting now hurting bipartisanship, thus interfering with the NPT
conference.

Does the NPT do any good or is nuclear proliferation inevitable? To answer this
question, both teams read mass quantities of evidence. However, the victor of this
“card war” is not clearly decided in the debate. Why should one accept one card
over another? Is there a story that would take into account the issues presented in
both teams’ cards? Unfortunately, those questions are never addressed in the debate.
My view of the debate led me to believe that the NPT has done some good in the
world. While it can’t stop all proliferation, it has and can continue to stop some.

Is there a turn provided by the affirmative’s position that there is a tradeoff between
nonproliferation measures and preparation for nuclear attacks (the Millot 94 card)? I
bought the negative’s answer that there is no uniqueness for this turn. That is, the affir-
mative did not demonstrate that, absent the NPT, our focus would be any different

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 443

than it is now. Reverse causality is not proven, and this seemed to be an implicit stan-
dard accepted by both teams due to questions asked by the 2AC during cross-x.

In summary, the negative counterplan was an acceptable strategy in this debate,
the counterplan was able to accrue the affirmative advantages, and there is ever so
slight a risk that acting now could increase the risk of nuclear war. Thus, I voted nega-
tive. Again, congratulations to both teams and thanks for a most enjoyable debate.

Matt Taylor
California State University Long Beach

Voted: Affirmative

Let me begin by congratulating both teams and both universities for their outstand-
ing accomplishments. Although this debate lacked a tremendous amount of sophisti-
cation it was enjoyable to watch.

At the end of this debate I am left with the following stories. The negative argues
that I should delay implementing the affirmative plan until May 15 to ensure that
Congress and the President maintain an amicable bipartisan relationship. This relation-
ship, the negative argues, is essential to passing the Non-Proliferation Treaty (NPT)
which is vital to slowing the spread of nuclear weapons and reducing nuclear acci-
dents. The negative concludes their story arguing that the risks associated with not
passing the NPT are larger than the risks associated with species exploitation for two
reasons. First, they argue on case that status quo species depletion will not lead to
species extinction. Second, they argue that delaying implementation of the affirma-
tive plan until May 15 does not pose any additional significant risk to species extinc-
tion. Thus, they conclude that the risks associated with increased proliferation from
not passing the NPT outweigh the risk of not implementing ITQs for 45 days.

The affirmative argues that I should implement their plan (ITQs) immediately to
prevent the extinction of fish which are a vital source of protein to millions of peo-
ple and to prevent a decrease in biodiversity which is necessary to ocean and human
life. They argue that delaying implementation of their plan is unfair, unnecessary,
and counterproductive. They argue that the counterplan is unfair because the com-
petition is, for lack of a better term, artificial and because delay counterplans discour-
age research on the topic. They argue that the delay is unnecessary because the bi-
partisan climate, so necessary to the passage of the NPT, is already dwindling. They
argue that it would be counterproductive to vote for the counterplan because the
NPT may actually make war more likely. Thus, they conclude that the only prudent
action is to immediately implement ITQs to save the starving masses.

From these stories several points of controversy seem to emerge. The first ques-
tion I must resolve is: Is the delay counterplan legitimate? I have to admit that I am
not a fan of delay counterplans. I generally believe that the affirmative arguments are
correct—the counterplan competition is artificial and it discourages topic specific re-
search. However, I accept the legitimacy of the counterplan in this round for three
reasons. First, the affirmative strategy to cry foul is not developed with sound argu-
ments in rebuttals. If the affirmative really wanted me to reject the legitimacy of the
counterplan I would have expected and required the 1AR to spend much more time
answering the 1NR arguments supporting the legitimacy of the counterplan.
Second, the affirmative argument that delay counterplans decrease research is ade-
quately answered on two levels. First, I am persuaded that negative teams must be
allowed to argue generics on large topics. The 1NR argues that broad topics can
be unfair to negatives if judges require specific evidence on every possible case area.

444 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

Second, I am persuaded that the negative, at least in this round, is researching topic
specific evidence. The 1NR points out that they are reading case specific solvency
cards and they are reading topic specific links to their disadvantages. Third, the neg-
ative justification for the counterplan, that the affirmative case suggests we must act
now, is never answered. As a policy maker I am left with the policy option of acting
now to stop overfishing or waiting 45 days. Because the affirmative case is predicated
on the urgency of action the option to delay is theoretically legitimate.

The second question I must resolve is: Will implementation of the affirmative
plan undermine the bipartisan climate necessary to the passage of the NPT? I am
convinced that passing the affirmative plan through executive order will risk under-
mining bipartisanship for two reasons. First, the negative’s story and evidence on bi-
partisanship is better and more specific to environmental issues than the affirmative’s.
Second, the best affirmative evidence states that bipartisanship exists now but will
need constant nurturing. They use this evidence to argue that bipartisanship is
weak and declining, but I think the evidence feeds the negative story that biparti-
sanship exists but it is fragile. Thus, I do not want to risk passing a plan that might
disrupt the fragile balance that will ensure passage of the NPT.

The third question I must resolve is: What is the impact of not passing the NPT? I
believe that not passing the NPT risks increased proliferation and increased nuclear
accidents which is something the decision rule read in the 2NC tells me I should never
risk. The affirmative has three answers. First, the affirmative argues that proliferation is
inevitable and thus the impact to the disadvantage is not unique. The negative, how-
ever, reads very good evidence that the NPT has and will slow the spread of weapons.
Thus, I am not persuaded that proliferation is inevitable. Even if the affirmative is right
I am not sure why I should not try to slow the spread when I can. Second, they argue
that the NPT may actually make war more likely. The 2NC argues that the turn is not
unique and the 1AR does not respond. Thus, for me, the turn goes away. Third, the
affirmative argues that millions of starving children outweighs the risk of increased pro-
liferation and nuclear accidents. This argument does not deny the impact of the disad-
vantage—it only compares the risk of inaction on our overfishing problem with inac-
tion on the NPT. Thus, I am persuaded that the NPT is vital to reducing proliferation
and the risk of nuclear accidents.

The final question I must resolve is: Are the risks associated with not passing the
NPT greater than waiting 45 days to implement ITQs. The only evidence that sug-
gests an urgent action on overfishing says that I must act in the Spring of 1995.
O.S.C.1061 Thus, both the affirmative plan and the counterplan act quickly enough
to save millions of people from starving. If I vote for the affirmative plan I may help
reduce overfishing but I risk losing the NPT, increased proliferation, and increased
nuclear accidents. If I vote for the counterplan I provide the best chance for passing
the NPT and, in 45 days, help reduce overfishing.

In the end, the decision in this round is clear. I vote for Gonzaga to ensure pas-
sage of the NPT, reduce proliferation, reduce the chance of nuclear accidents, and to
help reduce overfishing.

Joe Tuman
San Francisco State University

Voted: Negative

No critique submitted. (Each judge provided their critiques directly to the debaters:
Independently they were asked to submit written critiques for publication.)

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 445

Steve Whitson
DePaul University
Voted: Affirmative

Reason for Decision
Topicality—The negative violation itself, in theory, is a logical argument, as con-

servation, the prevention of a future decrease in fish stocks, is not directly an increase
in my mind. But the 2AC answers were very persuasive: The violation evidence did
not assume the context of oceans, and the evidence equating the development of fish
with conservation (2AC#5) was excellent. Smart for the negative to kick it.

Spending—This should never have been run in the first place, considering that,
as of 1NC, the Negative did not bother to answer the third solvency card, that ITQs
decrease the need for government enforcement because of self-regulation by fisher-
men. Not a wise choice when the link is “increased cost of enforcement.” The link
card was not bad, but the solvency card should have been argued, to prevent the
Affirmative pulling it as undenied. Thank you for not extending the DA.

The substantive issues that were left by the last two rebuttals were not as clear as
Biza made them sound, largely because of a number of new responses and explana-
tions of things the 1AR did not say. But the necessary answers were there, and given
those, the decision was solidly Affirmative—it simply could have been more concrete.
Observation 1, Advantage 1, and Advantage 2 are conceded, so there is certainly a
justification for change; the question is between Affirmative solvency and the Delay
Counterplan.

Observation 2, Solvency, is somewhat problematic. The 2NR drops it, so there
is no longer any question that ITQs will solve. (Personally, I think the last Negative
card that was read here, “Too many obstacles to solvency—impossible to set a max-
imum sustainable yield,” should have been pursued, because it directly cuts against
ITQs, and it was not answered specifically in 1AR, except with a generic “Benefits
of conservation outweigh” card.) So they solve. But the response Biza pulls from
1AR in her 2AR, that “the UN action must be voted on by the end of Spring in
order to create an international fishing regime” is simply not in the 1AR on
Solvency. The 1AR argued the presses against specific cards, but this timeframe ar-
gument was not on solvency, and the Negatives did answer it on the counterplan.

On the delay counterplan, Biza pursues three major issues in 2AR, none of which
take out the counterplan. The entire block on the discouraging of research as a result
of this counterplan is new in 2AR. The negative block gives five answers off the origi-
nal 2AC argument (even if they are only “lots of ground to argue DA impacts,” “must
research DA links,” “point of plan is immediate action,” etc.), and the 1AR’s only ar-
gument is “irrelevant, they are not researching the topic.” I completely agree with the
reasons Biza articulates in 2AR on why the research is important and that the counter-
plan excludes some Affirmative ground, but all of the explanation is brand new. The
second issue, that all parts of plan must be competitive with the counterplan was not
argued as an absolute take-out. The third issue, that the UN conference ends in Spring
’95 and only the affirmative meets the deadline, is the cross-application of the 1AR
solvency response that was not made. In fact, the section of the counterplan where
the 1AR did argue the conference date, 1AR#1 & #2 off the three negative answers
to 2AC#2, was argued by 2NR. He says that “the 45 day docket is generic, not
assuming immediate adoption by normal means” and that “it does not assume
current (bipartisan) compromise in Congress,” which the 2AR does not touch. The
negative wins the Counterplan itself, but the only net benefit to it requires the
Bipartisanship DA.

446 APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE

The DA goes away for two reasons. The second 2AC answer, “no specific link to
ITQs or evidence that ITQs will be a policy perceived as ‘Clinton’s Environmental
Policy’” is never adequately refuted. The 2NC gives generic environmental policy
evidence, and argues that there is a compromise now, but never proves a concrete
link that an ITQ policy will break that compromise. It is pulled by the 1AR, the
2NR only repeats 2NC, and Biza hammers the analysis home. I cannot see any reason
why this would be perceived as Clinton’s environmental policy (if anything, it’s a
trade policy with environmental impacts). That answer is enough. However, I also
believe that proliferation is inevitable. The 2AC#6 and #7 are good, especially #6
that the NPT will not prevent Russian arms sales, and eventually that will outstrip
any international enforcement mechanism. The 2NR collapses to arguing that the
NPT empirically works, but this does not answer the affirmative position that even
if it is effective now, the NPT will inevitably fail, making proliferation not-unique.
Biza pulls this also in 2AR, and this would also independently eliminate the DA.
Absent the DA, there is no advantage to voting for the counterplan over the affirma-
tive plan, so the decision is clearly for Michigan State University.

FLOW SHEET OF THE 1995 F INAL ROUND

On the following pages is a flow sheet of the 1995 CEDA final round. Some notes
should be made about the composition of this flow sheet. First and foremost, evi-
dence, when read for the first time in the debate, is symbolized by an “”. We also
include the source and date next to the . Second, in the interest of clarity, the ma-
jor sections of argumentation are split into multiple pages. For example, the entire
debate focusing on Observation Two on case does not readily fit onto one word-
processed page. Hence, the flow sheet runs across two pages.

Several abbreviations are used. We have tried to keep these to a minimum in
order to maximize the educational value of the flow sheet. However, some could
not be avoided. In addition, the use of abbreviations probably serve an educational
capacity anyway.

The order of the flow is fairly logical. The first affirmative is first; the off-case
arguments follow in the order in which they were presented.

EXERC ISES

1 What type of case did the affirmative use?
2. Write a ballot indicating and justifying your decision of who won the debate.

Specifically answer these questions:
a. Who won the harm issue?
b. Who won the inherency issue?
c. Who won the solvency issue?
d. Who won the disadvantage issue?
e. Who won the counterplan?
f. Who won topicality?

3. Examine the judges’ critiques. What, if any, judging philosophy do they reveal?
4. Carefully read and flow the debate up until the first affirmative rebuttal. Give

your own second negative rebuttal speech.
5. Carefully read and flow the debate up until the second negative rebuttal. Give

your own second affirmative rebuttal speech.

APPEND IX B NAT IONAL CHAMP IONSH IP DEBATE 447

1AC
Case

Observation One:
Fish Stocks Nearly Gone
 Greenwire ’95
Fish stocks on brink of
collapse

SQ = inevitable collapse.
 Weber ’94
Must improve fishery
management

Plan:

NMFS replaces open access
fishing with ITQs. Research
done to determine MSY &
TAC.

Advantage One
Starvation

Decreased fish =
increased starvation
 Houston Chronicle
‘94 Oceans = 1/2 the
animal protein consumed
globally

Pop. growth and fewer fish
=’s food crisis.
 Sunday Telegraph
1/29/95
Fish disappearing: could =
social tensions

1NC

1. No internal link to Weber

2. No impact to delay

2AC

1. US overfishing now, can
solve for it.

1. Extend Greenwire. On
brink of collapse CP won’t
be able to solve for the UN
meeting

2NC / 1NR 1AR
Case

Fishery collapse is
inevitable

Any risk of the turn means
vote Affirmative

2NR 2AR

Flow Sheet of Final Round—Page 1
448

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1AC
Industrialized nations now
fishing the Southern oceans
 Nickerson ’94
= more starvation

Impact = billions of lives at
risk
 Wacker ’94
World is running out of fish

Scenario Two:
Marine Biodiversity

 Bohnsack ’93
Overfishing crushes genetic
diversity and removes most
desirable fish

 Gianni ’93
Ocean health key to life on
the planet

Observation Two:
Solvency

 Litz ’94
ITQs superior to SQ b/c
provide economic incentive
not to fish

Empirically, ITQs end the
race for fish.
 Fujita & Hopkins ‘94
=’s sustainability

1NC

1. Plan = US leadership at
the conference. Plan only
changes US reg’s

2. First card proves
Topicality
Says are doing
conservation.

2AC

1. Ev says can do it
w/strong conservation
measure.

1. No it doesn’t. T evidence
takes this away.
2. Proves we fish, t/o T arg.

2NC / 1NR

1. Explained on the CP

1AR

Is answered on the CP.

Spring ends in May,
conference ends before
that.

2NR 2AR

Extend. Dropped in 2NR.
Conference ends before the
CP. Means CP can’t solve

Flow Sheet of Final Round—Page 2
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449

1AC

ITQs reduce cost of
enforcement via market
forces.
 Litz ’94
=’s self-enforcement

US action key to
international compliance
 Speer ’94
US must adopt strong
conservation measure

1NC

3. ITQs = overfishing
 Zuckerman ’94
New Zealand shows more
waste and destruction
w/ITQs

4. ITQs = more destruction
 Duncan ’94

Not conservative approach.

In practice, ITQs increase
ocean capitalization

5. No extinction b/c costs
too much
 Anderson & Leeds ’91
Cost of catching final fish
too high

6. Exploitation inevitable
 Ludwig, et al. ’93

4 reasons

2AC

1. Extend all 1AC evidence

2. ITQs solve for bycatch
 Fujita & Hopkins ’94
Reduces total fishing effort

1. Plan does research to
prevent this.
2. Ev. above answers this
3. Economic incentive
denies

1. Don’t need total
extinction
2. Greenwire card says on
brink now

1. Not specific to fish
2. Is a warrant to vote aff.
since all fish problems inev.
3. ITQs solve overfishing
empirically
 Lundsten ’94
Need ITQs

2NC / 1NR

1. New Zealand denies her
evidence
2. 1NC #4 is comparative.
ITQs fail in practice.

3. Still get bycatch by only
rationing marketable fish.
4. ITQ solvency answered
above.
5. ITQs = a safe investment
 Townsend ’90

(Group 1 & 2)

1. Our ev is comparative.

1. Proves bycatch argument
above

1. Biodiversity always
recovers.
1. Ev answers Greenwire
card

1. Is inclusive of fish. Is all
resources.

1. Not true. Is inevitable.
Will still exploit fish.

Any risk of disad outweighs.

1. Above

2. Too many obstacles to
solve
 Ludwig ’93
Cannot solve w/o
overexploiting the resource.

1AR

Our evidence says it didn’t
work at first but soon did.

My evidence says that they
have more time to
eliminate bycatch.

No safe investment
argument makes no sense.

Taking genes out of the
pool means that causes a
risk of collapse.

Is also selectively taking out
strong members of the
species.

Greenwire card says
collapse inev.

Extend 2AC not specific to
fish argument. His answer
is irrelevant.

Extend 2AC solvency
evidence. Says we solve
empirically.

Too many obstacles card
doesn’t talk about ITQs

Benefits of ITQs outweigh
costs.
 Schmidt ’94
ITQs useful

2NR 2AR

Flow Sheet of Final Round—Page 3
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1NC
Topicality

A. Definitions

1. Decrease
 Webster’s
become greater in size

2. Development
 Oxford English Dict.
Process of dev’ing.

3. Contrasts w/
conservation
 Webster’s
Act of keeping free from
depletion, decay, etc.

4. Development and
conservation are competing
concerns
 PRNewswire 12/28/94
Coal development not
conservation

B. Standards

1. Case makes topic
bidirectional.

2. Effects T destroys ground
Must conserve to develop.
Unfair

2AC

1. We meet. Are a process
2. Neg evidence ≠ oceans
3. Counterdefinition: ocean
develop. means research &
food production
 Lipp ’64
Six things, including food &
research
4. Defn. superior
a. is field contextual
b. assumes resolutional
context
c. resolutional limits
5. Development includes
conservation
 Pivo ’93
Forest production includes
conservation

1. We pick one side. No
explanation of why this is
bad.

1. Not effects topical.
Directly develop thru
research.
2. Development = step by
step process
 Webster’s
Development is a step by
step process

2NC / 1NR 1AR 2NR 2AR

Flow Sheet of Final Round—Page 4
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451

1NC

3. Ban development CP
test. Can still do the plan.

C. Voting issue
Ground
jurisdiction

Spending

A. Dollar surging after
German rate cut
 Marshall & Petruno
3/31/95
Dollar soars after rate cut

B. Links
1. ITQs require 2–3X
enforcement $
 Zuckerman ’94
NMFS says would be much
more expensive

2AC

1. Not aff interpretation.
Don’t ban development

1. They have huge ground.
2. Literature stops abuse

1. No link. Don’t spend any
money.
2. No link. Litz in ’93 sez no
$ to enfoce
3. Is longer-term spending.
4. C/A spending
mechanism in plan.
Auctioning off quotas will
save $
5. Internal link evidence
stinks. Global economy
stagnated since 1992
6. Non-unique. Dollar at
lowest point since WWII
now
7. ITQs generate $ w/o
Federal spending
 Lundsten ’94
Requires no aid or buy-
back programs
8. Non-unique. Dollar
already crashed
 Shilling ’95
Will = a recession

2NC 1NR

1. True. Savings also long
term. Therefore, no turn.

1. Only pay for itself. Not a
turn. No savings.
2. Irrelevant. No scenario
for a turn w/savings.

3. Irrelevant b/c non-
unique. Dollar has crashed.

1AR 2NR 2AR

Flow Sheet of Final Round—Page 5
452

A
P
P
E
N
D
IX

B
N
A
T
IO

N
A
L
C
H
A
M

P
IO

N
S
H
IP

D
E
B
A
T
E

1NC

2. Fiscal restraint now key
to halting dollar decline
 BNA 3/13/95
Must address fiscal
imbalance

C. Weak dollar hurts world
economy
 Investor’s Bus. Daily ’94
Strong dollar cool; weak
one not cool

D. Bad global econ = war
 Ming ’92
Stagnation could mean war

Bipartisanship

A. Clinton seeking
compromise w/Congress
now
 Thomas 3/1/95
Clinton seeks compromise,
just like Harry Truman.

B. Links
1. Exec. & legis. branches at
odds over environment
 O’Hanlon 12/24/94
GOP will reduce env. reg;
Clinton will fight

2AC

1. No impact comparison.
Case outweighs.

2. No specific link. Not
specific to NMFS

3. No internal link to the
impact. Just says they get
mad, not that they cut the
NPT

2NC / 1NR

1. Plan not solve. No impact
to delay if win the CP.
Only need a small impact.
Prolif. impacts will happen
below.

1. Not true. B-1 explains the
interbranch conflict.
Pastor evidence denies as
well.
1. Not true. =s stalemate via
the Pastor evidence
2. Empirically, executive
environmental action =’s
backlash.
 Percival ’91
3. White House action
escalates interbranch rivalry
 Shapiro ’94
Cycle of competition

1AR

Extend 2AC 1, case
outweighs impact to delay
is extinction.

Extend 2AC #2. Not
specific.
No reason perceive NMFS
as Clinton

2NR

Waiting until May solves
case w/no risk

MNFS is executive branch,
po’s Cong.

1AR drops entire story on
executive rule-making.
No new 2AR answers. Plan
acts w/o compromise.

2AR

Link not specific. Dropped.
Why perceive NMFS as
Clinton.
Very little credibility for the
link

Flow Sheet of Final Round—Page 6
A
P
P
E
N
D
IX

B
N
A
T
IO

N
A
L
C
H
A
M

P
IO

N
S
H
IP

D
E
B
A
T
E

453

1NC

2. No compromise =
stalemate
 Pastor ’91
No compromise =
stalemate

3. Bipart key to NPT
 Furse 1/17/95
Now is key for NPT;
Congress must provide
bipart supp’t for it.

2AC

4. Internal link ev is awful.
Just says need bipart for
NPT, not lose some bipart
kills NPT

5. Bipartisanship dead in
status quo.
 Dayton Daily News
3/23/95
Opposes many GOP bills,
still stresses cooperation,
though.

2NC / 1NR
4. God link story for this
case. Magnuson Act
renewal.
5. Executive branch rule
making attacked by GOP
 Chen 3/30//95
Administrative rule-making
not liked.
6. Is unique b/c Clinton
supp’s current enviro.
compromise
Aff pushes over brink
 Lee 3/24/95
7. Senate gave bipart supp’t
to regulation limits.
 Grenwire 3/24/95 CBA
legislation = bipart
cooperation
8. Plan not use CBA as in
the legislation.

1. Not true. Is excellent. B-3
subpoint.
2 Domestic & foreign policy
intertwined
 Collier ’91

1. Is a mistag. Only says has
considered vetoing.
2. Above evidence from
3/23/95 postdates, have an
agreement now
3. Proves the brink true.
Only need bipart to exist
thru May.
4. New regulatory legis.
receives bipart support
 Washington Post
3/24/95

1AR

Extend 2AC #5
Agreement is only 1 policy
that Clinton likes. Hates the
GOP.

2NR

A-sub ev denies bipart
dead
Must prove an agenda
change b/4 May 15th to
make DA non-unique

2AR

A-sub evidence stinks.
Merely says Clinton =
Truman
Clinton has made some
attempts, but still hates
GOP
Means the DA is non-
unique.

Flow Sheet of Final Round—Page 7
454

A
P
P
E
N
D
IX

B
N
A
T
IO

N
A
L
C
H
A
M

P
IO

N
S
H
IP

D
E
B
A
T
E

1NC

C. Impacts

1. Ending ’95 agreement
could kill NPT
 Simpson ’94
Meeting could kill NPT

2. NPT = sole obstacle to
proliferation
 Simpson ’94
Nonprolif = norm. NPT is
the sole instrument to save
this norm

2AC

6. NPT not solve for
enforcement
 Mandelbaum ’95
Former Soviet tech all over
the place, outstrips NPT

7. Above card says prolif
inevitable

8. Focus on prevention is
bad, trades off with
preparation for nuke war;
increases risk
 Millot ’94
Allies will prolif b/c US is
not preparing

2NC / 1NR

5. Clinton’s urging more
bipartisanship
 Chicato Sun/Times
3/23/95
6. Card irrelevant, just
Clinton’s rhetoric. A-
subpoint evidence denies
this

(Group 6 & 7)
1. Not an absolute take out.
NPT still comparatively adv.
2. Is irrelevant. Assumes
they get the weapons.

1. Assumes counter-
proliferation. Not say the
NPT.
2. Status Quo disproves.
NPT = world is safe. My ev
makes the comparisons,
theirs doesn’t.

Extend the impact on prolif.
Decreased prolif = less
chance of accidental nuke
war
 Kaysen & Rathjens ’91
Fewer weapons statistically
means less chance of war

1AR

Extend 6 and 7.
Exactly, assumes they get
weapons.
Cards 2NC reads assumes
that they don’t get
weapons.

Prolif is inevitable
 Millot ’94
Focus on prevention denies
reality.

(Off of 2AC #8)

Exactly right. It trades off.
We have the NPT and
countries are getting
weapons. Is inevitable.

Will get the weapons
anyway.
Extend the evidence that
says focus on counterprolif
only way to solve.

2NR

SQ disproves
Holum card shows SQ
works
Will get below

Turn is non-unique
2NC ev makes comparison
to NPT & no NPT—NPT =
sole obstacle to profit

Extend accidental use stuff
=s scenario

2AR

2NR says will answer
below, but never does.

Extend Millot ’94. conceded
Win CP, impacts inevitable
on DA

Makes no sense.
Ev proves tradeoff, shell
says focused on NPT now.
Even if T/A N/U, DA
uniqueness so bad, can’t
vote on it.

Not prove will get to the all-
out war in Fox card.

Flow Sheet of Final Round—Page 8
A
P
P
E
N
D
IX

B
N
A
T
IO

N
A
L
C
H
A
M

P
IO

N
S
H
IP

D
E
B
A
T
E

455

1NC

Delay Counterplan

Enact plan on May 15th

I. Topical CPs legit
1. Aff parametricizes.
neg gets all the ground

2. Competition checks
abuse. Competing plans.

3. CP not the plan. Plan is
action now. CP is later

2AC

1. Permutation. Do both

2. No time element in plan.

1. Unfair, they have no ITQ
disad

(Group 2 & 3)

1. Discourages research.

2. Plan can’t compete
w/itself

2NC / 1NR
Can’t accept any risk
 Fox ’87
All-out exchange risk
should not be tolerated

1. Not net-beneficial b/c of
bipart. disad.
1. We assume plan acts
now. Her arg below proves
that.
The last 2AC argument.
2. Makes aff a moving
target.

1. Not our argument. We
say we get all the ground if
complete.

1. She has tons of ground.
Can impact flip, for
instance.
2. Still have to link disads to
plan, = have to research the
links
3. Shell of CP justifies—they
have to defend all of plan,
part of plan is acting now.
4. Is a huge topic. T proves
on bidirectionality.

1. CP & Plan not same
thing.

1AR

Fox card is ’87 even says
all-out nukes

Nuclear war remains local,
won’t spread
 Rauschenbach ’93

1. Extend permutation,
proves CP ≠ compete

2. Extend 2AC 2nd, plan
=normal means (Group 1
& 2)

1. Normal means in 1AC =
no moving target. Disad
card says 45 days.

Extend 2AC 4th,
discourages research
(Group 1NR’s 4 answers)
1. Not answering 2AC
argument.
2. Our ground irrel. you are
not researching the topic.

Extend the 2AC 5th. All
things must compete.

Hurts our ground, too.

Extend 2AC 6th. Any risk of
CP solvency

Must be 100% certain of
the net benefit.

2NR

Will still be bad # of deaths
Risk of omnicide intolerable

1. Is competitive b/c of net
ben’s; plan gets the disad

1. Doesn’t answer 1NR
argument, must act now.
2. Normal means not mean
45 days
3. Answered this in 2NC;
plan doesn’t act within rule-
making compromise.

1. False. Aff can do a variety
of things
2. Still have to research
NPT links
3. CP is a different
document.
4. Drops 1NR#4 topic is
huge, give neg leeway

Wrong policy-maker
choose best one

Drops 1NR analysis. US not
change other delegates’
minds.

May is the Spring.

No impact to waiting until
May 15th.

2AR
Case impact = starvation of
a billion people.
Bigger impact to case.

Extend discourages
research.
Exactly our argument, neg
not research the topic
Why make aff strategy be
impact turns? Unfair
1. Should research the
topic!
2. We don’t parametricize
down to just 1 thing;
wouldn’t be fair.

1. Concedes all parts of CP
must compete. Unfair
No answer, can’t lose the
CP b/c doesn’t compete
Cross-apply Obs. II
argument in 1AR,
conference happens b/4 CP

Flow Sheet of Final Round—Page 9
456

A
P
P
E
N
D
IX

B
N
A
T
IO

N
A
L
C
H
A
M

P
IO

N
S
H
IP

D
E
B
A
T
E

1NC

II. Competition
1. Net benefits
Not disrupt the NPT; get
spending impacts later

2AC

1. Must 100% win net
benefit.
2. Won’t be able to solve
case b/c Speer evidence
says must solve by Spring
’95 to send strong
conservation signal.

2NC / 1NR
1. Gives no reason.
1. Is no proof that the US
will do all that is necessary
at the conference. No
proof of international
cooperation.
2. May is still the Spring of
1995.

1AR

Extend 2AC 7th.

Other things argument is
new.

Aff ev says US will lead,
world will follow.

Neg conceding delay after
Spring ’95.

=s no solvency for the
negative.

Conference happens before
him.

2NR 2AR

Flow Sheet of Final Round—Page 10
A
P
P
E
N
D
IX

B
N
A
T
IO

N
A
L
C
H
A
M

P
IO

N
S
H
IP

D
E
B
A
T
E

457

Appendix C

National Intercollegiate Debate

Propositions (NDT)

Following is a list of the national intercollegiate debate propositions from the
academic year 1920–1921 to the present.1 Initially these propositions were used
by virtually all colleges and universities. With the emergence of CEDA debating
these propositions were identified as NDT propositions. A list of CEDA propo-
sitions appears in Appendix D. Propositions beginning in 1996–1997 are shared
by NDT and CEDA.

1920–1921

(Men) Resolved: That a progressive tax on land should be adopted in the United
States. (Men) Resolved: That the League of Nations should be adopted.
(Women) Resolved: That intercollegiate athletics should be abolished.

1921–1922

Resolved: That the principle of the “closed shop” is unjustifiable.

1922–1923

Resolved: That the United States should adopt the cabinet-parliamentary form
of government.

1923–1924

Resolved: That the United States should enter the World Court of the League
of Nations as proposed by President Harding.

458

1924–1925

Resolved: That Congress should be empowered to override, by a two-thirds
vote, decisions of the Supreme Court which declare acts of Congress
unconstitutional.

1925–1926

(Men) Resolved: That the Constitution of the United States should be amended
to give Congress power to regulate child labor. (Women) Resolved: That the
United States should adopt a uniform marriage and divorce law.

1926–1927

(Men) Resolved: That the essential features of the McNary-Haugen bill be en-
acted into law.2 (Women) Resolved: That trial by jury should be abolished.3

Resolved: That the Volstead Act should be modified to permit the manufacture
and sale of light wines and beer.4

1927–1928

Resolved: That the United States should cease to protect, by force of arms, capi-
tal invested in foreign lands, except after formal declaration of war.

1928–1929

Resolved: That a substitute for trial by jury should be adopted.

1929–1930

Resolved: That the nations should adopt a plan of complete disarmament, ex-
cepting such forces as are needed for police purposes.

1930–1931

Resolved: That the nations should adopt a policy of free trade.

1931–1932

Resolved: That the Congress should enact legislation providing for the central-
ized control of industry.

1932–1933

Resolved: That the United States should agree to the cancellation of the interal-
lied debts.

1933–1934

Resolved: That the powers of the President of the United States should be sub-
stantially increased as a settled policy.

APPEND IX C NDT PROPOS IT IONS 459

1934–1935

Resolved: That the nations should agree to prevent the international shipment of
arms and munitions.

1935–1936

Resolved: That the Congress should have the power to override, by a two-thirds
majority vote, decisions of the Supreme Court declaring laws passed by Congress
unconstitutional.

1936–1937

Resolved: That Congress should be empowered to fix minimum wages and
maximum hours for industry.

1937–1938

Resolved: That the National Labor Relations Board should be empowered to
enforce arbitration of all industrial disputes.

1938–1939

Resolved: That the United States should cease the use of public funds (including
credits) for the purpose of stimulating business.

1939–1940

Resolved: That the United States should follow a policy of strict economic and
military isolation toward all nations outside the Western Hemisphere engaged in
armed international or civil conflict.

1940–1941

Resolved: That the nations of the Western Hemisphere should form a perma-
nent union.

1941–1942

Resolved: That the federal government should regulate by law all labor unions
in the United States.

1942–1943

Resolved: That the United States should take the initiative in establishing a per-
manent federal union with power to tax and regulate commerce, to settle inter-
national disputes and to enforce such settlements, to maintain a police force, and
to provide for the admission of other nations which accept the principles of the
union.

460 APPEND IX C NDT PROPOS I T IONS

1943–1944

Resolved: That the United States should cooperate in establishing and maintain-
ing an international police force upon the defeat of the Axis.

1944–1945

Resolved: That the federal government should enact legislation requiring the
settlement of all labor disputes by compulsory arbitration when voluntary means
of settlement have failed.

1945–1946

Resolved: That the policy of the United States should be directed toward the
establishment of free trade among the nations of the world.

1946–1947

Resolved: That labor should be given a direct share in the management of
industry.

1947–1948

Resolved: That a federal world government should be established.

1948–1949

Resolved: That the federal government should adopt a policy of equalizing edu-
cational opportunity in tax-supported schools by means of annual grants.

1949–1950

Resolved: That the United States should nationalize the basic nonagricultural
industries.

1950–1951

Resolved: That the noncommunist nations should form a new international
organization.

1951–1952

Resolved: That the federal government should adopt a permanent program of
wage and price controls.

1952–1953

Resolved: That the Congress of the United States should enact a compulsory fair
employment practices law.

APPEND IX C NDT PROPOS IT IONS 461

1953–1954

Resolved: That the United States should adopt a policy of free trade.

1954–1955

Resolved: That the United States should extend diplomatic recognition to the
communist government of China.

1955–1956

Resolved: That the nonagricultural industries should guarantee their employees
an annual wage.

1956–1957

Resolved: That the United States should discontinue direct economic aid to for-
eign countries.

1957–1958

Resolved: That the requirement of membership in a labor organization as a con-
dition of employment should be illegal.

1958–1959

Resolved: That the further development of nuclear weapons should be prohib-
ited by international agreement.

1959–1960

Resolved: That Congress should be given the power to reverse decisions of the
Supreme Court.

1960–1961

Resolved: That the United States should adopt a program of compulsory health
insurance for all citizens.

1961–1962

Resolved: That labor organizations should be under the jurisdiction of antitrust
legislation.

1962–1963

Resolved: That the noncommunist nations of the world should establish an eco-
nomic community.

462 APPEND IX C NDT PROPOS I T IONS

1963–1964

Resolved: That the federal government should guarantee an opportunity for
higher education to all qualified high school graduates.

1964–1965

Resolved: That the federal government should establish a national program of
public work for the unemployed.

1965–1966

Resolved: That law enforcement agencies in the United States should be given
greater freedom in the investigation and prosecution of crime.

1966–1967

Resolved: That the United States should substantially reduce its foreign policy
commitments.

1967–1968

Resolved: That the federal government should guarantee a minimum annual
cash income to all citizens.

1968–1969

Resolved: That executive control of United States foreign policy should be sig-
nificantly curtailed.

1969–1970

Resolved: That the federal government should grant annually a specific percent-
age of its income tax revenue to the state governments.

1970–1971

Resolved: That the federal government should adopt a program of compulsory
wage and price controls.

1971–1972

Resolved: That greater controls should be imposed on the gathering and utiliza-
tion of information about United States citizens by government agencies.

1972–1973

Resolved: That the federal government should provide a program of compre-
hensive medical care for all citizens.

APPEND IX C NDT PROPOS IT IONS 463

1973–1974

Resolved: That the federal government should control the supply and utilization
of energy in the United States.

1974–1975

Resolved: That the power of the Presidency should be significantly curtailed.

1975–1976

Resolved: That the federal government should adopt a comprehensive program
to control land use in the United States.

1976–1977

Resolved: That the federal government should significantly strengthen the guar-
antee of consumer product safety required of manufacturers.

1977–1978

Resolved: That United States law enforcement agencies should be given signifi-
cantly greater freedom in the investigation and/or prosecution of felony crime.

1978–1979

Resolved: That the federal government should implement a program which
guarantees employment opportunities for all United States citizens in the labor
force.

1979–1980

Resolved: That the federal government should significantly strengthen the regu-
lation of mass media communication in the United States.

1980–1981

Resolved: That the United States should significantly increase its foreign military
commitments.

1981–1982

Resolved: That the federal government should significantly curtail the powers of
labor unions in the United States.

1982–1983

Resolved: That all United States military intervention into the internal affairs of
any foreign nation or nations in the Western Hemisphere should be prohibited.

464 APPEND IX C NDT PROPOS I T IONS

1983–1984

Resolved: That any and all injury resulting from the disposal of hazardous waste
in the United States should be the legal responsibility of the producer of that
waste.

1984–1985

Resolved: That the United States federal government should significantly in-
crease exploration and/or development of space beyond the earth’s mesosphere.

1985–1986

Resolved: That more rigorous academic standards should be established for all
public elementary and/or secondary schools in the United States in one or
more of the following areas: language arts, mathematics, natural sciences.
(Narrow) Resolved: That more rigorous academic standards should be estab-
lished for all public elementary and/or secondary schools in the United States
in the subject of mathematics.

1986–1987

Resolved: That one or more presently existing restrictions on First Amendment
freedoms of press and/or speech established in one or more federal court deci-
sions should be curtailed or prohibited. (Narrow) Resolved: That one or more
presently existing national security restrictions on First Amendment freedoms of
press and/or speech established in one or more federal court decisions should be
curtailed or prohibited.

1987–1988

Resolved: That the United States should reduce substantially its military com-
mitments to NATO member states. (Narrow) Resolved: That the United
States should reduce substantially its nuclear military commitments to NATO
member states.

1988–1989

Resolved: That United States foreign policy toward one or more African nations
should be substantially changed. (Narrow) Resolved: That United States foreign
policy toward South Africa should be substantially changed.

1989–1990

Resolved: That the federal government should adopt an energy policy that sub-
stantially reduces nonmilitary consumption of fossil fuels in the United States.
(Narrow) Resolved: That the federal government should reduce nonmilitary
consumption of fossil fuels in the United States by expanding the use of nuclear
power.

APPEND IX C NDT PROPOS IT IONS 465

1990–1991

Resolved: That the United States should substantially change its trade policy to-
ward one or more of the following: China, Hong Kong, Japan, South Korea,
Taiwan.

1991–1992

Resolved: That one or more United States Supreme Court decisions recognizing
a federal Constitutional right to privacy should be overruled.

1992–1993

Resolved: That the United States should substantially change its development
assistance policies toward one or more of the following nations: Afghanistan,
Bangladesh, Burma, Bhutan, India, Nepal, Pakistan, Sri Lanka.

1993–1994

Resolved: That the Commander-in-Chief power of the United States President
should be substantially curtailed.

1994–1995

Resolved: That the federal government should substantially change rules and/ or
statutes governing criminal procedure in federal courts in one or more of the
following areas: pretrial detention, sentencing.

1995–1996

Resolved: That the United States government should substantially increase its
security assistance to one or more of the following: Egypt, Israel, Jordan,
Palestinian National Authority, Syria.

1996–1997

Resolved: That the United States federal government should increase regulations
requiring industries to decrease substantially the domestic production and/or
emission of environmental pollutants.

1997–1998

Resolved: That the United States federal government should substantially in-
crease its security assistance to one or more of the following Southeast Asian na-
tions: Brunei Darussalam, Myanmar (Burma), Cambodia, Indonesia, Laos,
Malaysia, Phillipines, Singapore, Thailand, Vietnam.

466 APPEND IX C NDT PROPOS I T IONS

1998–1999

Resolved: That the United States federal government should amend Title Seven
of the Civil Rights Act of 1964, through legislation, to create additional protec-
tions against racial and/or gender discrimination.

1999–2000

Resolved: That the United States federal government should adopt a policy of
constructive engagement, including the removal of all or nearly all economic
sanctions, with the government(s) of one or more of the following nation-states:
Cuba, Iran, Iraq, Syria, North Korea.

2000–2001

Resolved: That the United States federal government should substantially in-
crease its development assistance, including increasing government-to-govern-
ment assistance, within the Greater Horn of Africa.

2001–2002

Resolved: That the United States federal government should substantially in-
crease federal control throughout Indian Country in one or more of the follow-
ing areas: child welfare, criminal justice, employment, environmental protection,
gaming, resource management, taxation.

2002–2003

Resolved: That the United States federal government should ratify or accede to,
and implement, one or more of the following: The Comprehensive Nuclear
Test Ban Treaty; The Kyoto Protocol; The Rome Statute of the International
Criminal Court; The Second Optional Protocol to the International Covenant
on Civil and Political Rights aiming at the Abolition of the Death Penalty; The
Treaty between the United States of America and the Russian Federation on
Strategic Offensive Reductions, if not ratified by the United States.

2003–2004

Resolved: That the United States federal government should enact one or more
of the following: Withdrawal of its World Trade Organization complaint against
the European Union’s restrictions on genetically modified foods; A substantial
increase in its government-to-government economic and/or conflict prevention
assistance to Turkey and/or Greece; Full withdrawal from the North Atlantic
Treaty Organization; Removal of its barriers to and encouragement of substantial
European Union and/or North Atlantic Treaty Organization participation in
peacekeeping in Iraq and reconstruction in Iraq; Removal of its tactical nuclear
weapons from Europe; Harmonization of its intellectual property law with the
European Union in the area of human DNA sequences; Rescission of all or
nearly all agriculture subsidy increases in the 2002 Farm Bill.

APPEND IX C NDT PROPOS IT IONS 467

2004-2005

Resolved: the United States federal government should establish an energy pol-
icy requiring a substantial reduction in the total non-governmental consumption
of fossil fuels in the United States.

2005-2006

Resolved: The United States Federal Government should substantially increase
diplomatic and economic pressure on the People’s Republic of China in one
or more of the following areas: trade, human rights, weapons nonproliferation,
Taiwan.

2006-2007

Resolved: The United States Supreme Court should overrule one or more of
the following decisions: Planned Parenthood v. Casey, 505 U.S. 833 (1992);
Ex parte Quirin, 317 U.S. 1 (1942); U.S. v. Morrison, 529 U.S. 598 (2000);
Milliken v. Bradley, 418 U.S. 717 (1974).

2007-2008

Resolved: that the United States Federal Government should increase its con-
structive engagement with the government of one or more of: Afghanistan,
Iran, Lebanon, the Palestinian Authority, and Syria, and it should include offer-
ing them a security guarantee(s) and/or a substantial increase in foreign assistance.

NOTES
1. See George McCoy Musgrave, Competitive Debate: Rules and Techniques, 3rd ed. (New

York: Wilson, 1957), pp. 143–145, for a list of intercollegiate debate propositions
from 1920–1921 through 1956–1957; and E. R. Nichols, “The Annual College
Question,” Debater’s Magazine (Dec. 1947), pp. 206–207, for a list of intercollegiate
debate propositions from 1922–1923 through 1947–1948. Announcements issued by
the Committee on Intercollegiate Debate and Discussion give the current NDT de-
bate proposition.

2. Listed in Musgrave, Competitive Debate, pp. 143–145.
3. Musgrave, Competitive Debate, pp. 143–145.
4. Listed in Nichols, “The Annual College Question,” pp. 206–207.

468 APPEND IX C NDT PROPOS I T IONS

Appendix D

National Intercollegiate Debate

Propositions (CEDA)

Following is a list of the national intercollegiate debate propositions (CEDA) for
the academic years 1971–1972 to the present.1

1971–1972

Resolved: That the United States should withdraw all its ground combat forces
from bases located outside the Western Hemisphere.

1972–1973

(1st Semester) Resolved: That the penal system in the United States should be
significantly improved. (2nd Semester) Resolved: That the United States should
seek to restore normal diplomatic and economic relations with the present gov-
ernment of Cuba.

1973–1974

(1st Semester) Resolved: That “victimless crimes” should be legalized. (2nd
Semester) Resolved: That the United States should reduce its commitment to
Israel.

1974–1975

(1st Semester) Resolved: That the federal government should grant amnesty to
all those who evaded the draft during the Viet Nam war. (2nd Semester)
Resolved: That American television has sacrificed quality for entertainment.

1975–1976

Resolved: That education has failed its mission in the United States.

469

1976–1977

Resolved: That legal protection of accused persons in the United States unnec-
essarily hinders law enforcement agencies.

1977–1978

Resolved: That Affirmative Action promotes deleterious hiring practices.

1978–1979

Resolved: That a United States foreign policy significantly directed toward the
furtherance of human rights is desirable.

1979–1980

Resolved: That compulsory national service for all qualified United States citi-
zens is desirable.

1980–1981

(1st Topic) Resolved: That protection of the national environment is a more
important goal than the satisfaction of American energy demands. (2nd Topic)
Resolved: That activism in politics by religious groups harms the American po-
litical process.

1981–1982

(1st Topic) Resolved: That unauthorized immigration into the United States is
seriously detrimental to the United States. (2nd Topic) Resolved: That the
American judicial system has overemphasized the rights of the accused.

1982–1983

(1st Topic) Resolved: That a unilateral freeze by the United States on the pro-
duction and development of nuclear weapons would be desirable. (2nd Topic)
Resolved: That individual rights of privacy are more important than any other
Constitutional right.

1983–1984

(1st Topic) Resolved: That United States higher education has sacrificed quality
for institutional survival. (2nd Topic) Resolved: That federal government censor-
ship is justified to defend the national security of the United States.

1984–1985

(1st Topic) Resolved: That the method of conducting Presidential elections in
the United States is detrimental to democracy. (2nd Topic) Resolved: That the

470 APPEND IX D CEDA PROPOS I T IONS

United States is justified in providing military support to nondemocratic
governments.

1985–1986

(1st Topic) Resolved: That significant government restrictions on coverage by
United States media of terrorist activity are justified. (2nd Topic) Resolved:
That membership in the United Nations is no longer beneficial to the United
States.

1986–1987

(1st Topic) Resolved: That improved relations with the Soviet Union are a more
important objective for the United States than increased military preparedness.
(2nd Topic) Resolved: That regulations in the United States requiring employees
to be tested for controlled substances are an unwarranted invasion of privacy.

1987–1988

(1st Topic) Resolved: That continued United States covert involvement in
Central America would be undesirable. (2nd Topic) Resolved: That the
American judicial system has overemphasized freedom of the press.

1988–1989

(1st Topic) Resolved: That significantly stronger third-party participation in the
United States Presidential elections would benefit the political process. (2nd
Topic) Resolved: That increased restrictions on the civilian possession of hand-
guns in the United States would be justified.

1989–1990

(1st Topic) Resolved: That violence is a justified response to political oppression.
(2nd Topic) Resolved: That the trend toward increasing foreign investment in
the United States is detrimental to this nation.

1990–1991

(1st Topic) Resolved: That government censorship of public artistic expression in
the United States is an undesirable infringement of individual rights. (2nd Topic)
Resolved: That the United States Supreme Court, on balance, has granted ex-
cessive power to law enforcement agencies.

1991–1992

(1st Topic) Resolved: That United States colleges and universities have inappro-
priately altered educational practices to address issues of race or gender. (2nd
Topic) Resolved: That advertising degrades the quality of life in the United
States.

APPEND IX D CEDA PROPOS IT IONS 471

1992–1993

(1st Topic) Resolved: That the welfare system exacerbates the problems of the
urban poor in the United States.

(2nd Topic) Resolved: That United Nations implementation of its Universal
Declaration of Human Rights is more important than preserving state sovereignty.

1993–1994

(1st Topic) Resolved: That United States military intervention to support dem-
ocratic governments is appropriate in a post–cold war world. (2nd Topic)
Resolved: That the national news media in the United States impair public un-
derstanding of political issues.

1994–1995

(1st Topic) Resolved: That throughout the United States, more severe punish-
ment for individuals convicted of violent crime would be desirable. (2nd Topic)
Resolved: That the United States should significantly increase the development
of the earth’s ocean resources.

1995–1996

(1st Topic) Resolved: That the United States should substantially change its for-
eign policy toward Mexico. (2nd Topic) Resolved: That the United States
should substantially change its foreign policy toward Mexico.2

1996–1997

Resolved: That the United States federal government should increase regulations
requiring industries to decrease substantially the domestic production and/or
emission of environmental pollutants.

1997–1998

Resolved: That the United States federal government should substantially in-
crease its security assistance to one or more of the following Southeast Asian na-
tions: Brunei Darussalam, Myanmar (Burma), Cambodia, Indonesia, Laos,
Malaysia, Phillipines, Singapore, Thailand,Vietnam.

1998–1999

Resolved: That the United States federal government should amend Title Seven
of the Civil Rights Act of 1964, through legislation, to create additional protec-
tions against racial and/or gender discrimination.

1999–2000

(Policy) Resolved: That the United States federal government should adopt a
policy of constructive engagement, including the removal of all or nearly all

472 APPEND IX D CEDA PROPOS I T IONS

economic sanctions, with the government(s) of one or more of the following
nation-states: Cuba, Iran, Iraq, Syria, North Korea. (Non-policy) Resolved:
That economic embargoes, on balance, are a justified tool of United States
foreign policy.

2000–2001

(Policy) Resolved: that the United States federal government should substantially
increase its development assistance, including increasing government-to-govern-
ment assistance, within the Greater Horn of Africa. (Non-policy) Resolved: that
United States intervention in armed conflict involving Sub-Saharan African na-
tion-states is desirable.

2001–2002

(Policy) Resolved: That the United States federal government should substan-
tially increase federal control throughout Indian Country in one or more of
the following areas: child welfare, criminal justice, employment, environmental
protection, gaming, resource management, taxation. (Non-policy) Resolved:
That decreased Federal jurisdiction throughout Indian Country would be
desirable.

2002–2003

Resolved: That the United States federal government should ratify or accede to,
and implement, one or more of the following: The Comprehensive Nuclear
Test Ban Treaty; The Kyoto Protocol; The Rome Statute of the International
Criminal Court; The Second Optional Protocol to the International Covenant
on Civil and Political Rights aiming at the Abolition of the Death Penalty; The
Treaty between the United States of America and the Russian Federation on
Strategic Offensive Reductions, if not ratified by the United States.

2003–2004

Resolved: That the United States federal government should enact one or
more of the following: Withdrawal of its World Trade Organization com-
plaint against the European Union’s restrictions on genetically modified foods;
A substantial increase in its government-to-government economic and/or
conflict prevention assistance to Turkey and/or Greece; Full withdrawal
from the North Atlantic Treaty Organization; Removal of its barriers to and
encouragement of substantial European Union and/or North Atlantic Treaty
Organization participation in peacekeeping in Iraq and reconstruction in Iraq;
Removal of its tactical nuclear weapons from Europe; Harmonization of its
intellectual property law with the European Union in the area of human
DNA sequences; Rescission of all or nearly all agriculture subsidy increases
in the 2002 Farm Bill.

APPEND IX D CEDA PROPOS IT IONS 473

2004–2005

Resolved: the United States federal government should establish an energy pol-
icy requiring a substantial reduction in the total non-governmental consumption
of fossil fuels in the United States.

2005–2006

Resolved: The United States Federal Government should substantially increase
diplomatic and economic pressure on the People’s Republic of China in one
or more of the following areas: trade, human rights, weapons nonproliferation,
Taiwan.

2006–2007

The United States Supreme Court should overrule one or more of the fol-
lowing decisions

* Planned Parenthood v. Casey, 505 U.S. 833 (1992)
* Ex parte Quirin, 317 U.S. 1 (1942)
* U.S. v. Morrison, 529 U.S. 598 (2000)
* Milliken v. Bradley, 418 U.S. 717 (1974)

2007–2008

Resolved: that the United States Federal Government should increase its con-
structive engagement with the government of one or more of: Afghanistan,
Iran, Lebanon, the Palestinian Authority, and Syria, and it should include offer-
ing them a security guarantee(s) and/or a substantial increase in foreign assistance.

NOTES
1. The list of CEDA propositions from 1971 through 1985 was furnished by Jack H.

Howe, executive secretary of CEDA. Announcements by CEDA give the current
CEDA propositions.

2. In December 1995 the CEDA topic ballot included a number of new topics and the
fall topic. The membership elected to repeat the fall topic.

474 APPEND IX D CEDA PROPOS I T IONS

Appendix E

Debate Bibliography

The following bibliography for the debate student and the debate educator is adapted
from the excellent bibliography prepared by Steven Hunt. In addition, you may wish
to visit the following websites:

American Debate Association
http://www.umw.edu/cas/debate/ada/default.php

American Parliamentary Debate Association (APDA)
http://www.apdaweb.org/

Cross Examination Debate Association (CEDA)
http://www.cedadebate.org/

Canadian University Society for Intercollegiate Debate

Home

Debate Central
http://debate.uvm.edu

The English-Speaking Union
http://www.esu.org/

Forensic Friend (from Whitman College)
http://www.wcdebate.com/forensicfriend.htm

How to Debate Effectively and Rationally
http://www.truthtree.com/debates.shtml

International Debate Education Association (IDEA)
http://www.idebate.org/

International Public Debate Association (IPDA)
http://www.ipdadebate.org/

National Debate Tournament (NDT) home page
http://www.wfu.edu/NDT/

National Educational Debate Association (NEDA)
http://neda.us/

National Forensic Association Lincoln–Douglas home page
http://www.bethel.edu/college/dept/comm/nfa/nfa-ld.html

National Parliamentary Debate Association (NPDA)
http://www.bethel.edu/college/dept/comm/npda/

475

Rich Edwards Home Page (tab room software)
http://www.baylor.edu/~Richard_Edwards/Software.html

DebateScoop
http://www.debatescoop.org/

The National Debate Project
http://www.nationaldebateproject.org/

Open Debates
http://www.opendebates.org/theissue/

Teaching Debate
http://www.teachingdebate.com/

National Association of Urban Debate Leagues
http://www.urbandebate.org/index

A SELECT B IBL IOGRAPHY ON DEBATE THEORY

I. Overview of Key Debate Theory Resources

Top Eight Sources for Debate Theory

It is very difficult to get a comprehensive vision of debate theory because the sources are
difficult to find. There are a wide variety of forensics organizations separately publishing
debate materials. Most debate materials are not well indexed or indexed at all.

1. Argumentation and Advocacy, formerly Journal of the American Forensic Association (referred
to as JAFA)

2. Books on argumentation and debate
3. Contemporary Argumentation & Debate: The Journal of the Cross Examination Debate

Association, formerly CEDA Yearbook
4. Thomas, David A., and Jack Hart, eds. Advanced Debate: Readings in Theory, Practice,

and Teaching, 4th ed. Lincolnwood, IL: National Textbook, 1992
5. The Forensic of PKD
6. Speaker and Gavel of DSR-TKA
7. SCA/AFA Conferences on Argumentation (There have been nine biannual confer-

ences since 1979.)
8. National Forensic Journal of NFA

Other Important Sources

Griffin Research, Berkeley, CA. Used to publish debate theory booklets.
James W. Pratt, Executive Secretary, American Forensic Association, P.O. Box 256,

River Falls, WI 54033.
Championship Debates and Speeches, annual national final transcripts of final rounds of

NDT, CEDA, etc.
Philosophy and Rhetoric.
The Southern Journal of Forensics, ed. Jack E. Rogers, The University of Texas at Tyler.

II. Bibliographies

Bartanen, Michael. “Works Cited.” Teaching and Directing Forensics. Scottsdale, AZ:
Gorsuch Scarisbrick, 1994. Pp. 179–184.

———, and David Frank. “Select Bibliography: Scholarly Materials on Value Theory
and Value Argument.” In Non-policy Debate, 2nd ed. Scottsdale, AZ: Gorsuch
Scarisbrick, 1994. Pp. 51–53.

476 APPEND IX E DEBATE B IB L IOGRAPHY

Berube, David. Non-Policy Debating. Lanham, MD: University Press of America, 1994.
Pp. 351–370.

Brownlee, Don, Julia Johnson, and Mike Buckley. “A Bibliometric Analysis of the
CEDA Yearbook.” CEDA Yearbook (1991): 108–120.

Brownlee, Don. Coaching Debate and Forensics (annotated bibliography). Annandale, VA:
SCA, 1988.

Church, Russell T. A bibliography for argumentation and debate for 1975–76, 1977–78,
and 1979. In various editions of JAFA.

———, and David C. Buckley. “Argumentation and Debating Propositions of Value: A
Bibliography.” JAFA 19 (Spring 1983): 239–250.

Conklin, Forrest. A bibliography for argumentation and debate. Published annually in
JAFA, 1968–73.

Cureton, Robert D. A bibliography for argumentation and debate. Published annually in
JAFA, 1972–74.

Hansen, Hans V. “An Informal Logic Bibliography.” Informal Logic 12(3) (Fall 1990):
155–183.

Hunt, Steven B. “A Select Partially Annotated Bibliography for Directing Forensics:
Teaching, Coaching, and Judging Debate and Individual Events.” The Forensic 81(2)
(Winter 1996): 1–40.

Jensen, J. Vernon. “Bibliography on Argumentation.” Rhetoric Society Quarterly 19 (1989):
71–81.

Johnson, Ralph H., and J. Anthony Blair. “A Bibliography of Recent Work in Informal
Logic.” In Informal Logic: The First International Symposium, ed. J. Anthony Blair and
Ralph H. Johnson. Inverness, CA: Edgepress, 1980. Pp. 163–172.

Pfau, Michael, David Thomas, and Walter Ulrich. Debate and Argument: A Systems
Approach to Advocacy. Glenview, IL: Scott, Foresman, 1987. Pp. 313–323.

Sproule, J. Michael. “The Roots of American Argumentation Theory: A Review of
Landmark Works, 1878–1932.” JAFA 23 (Fall 1986): 110–115.

Steadman, Clarence. “An Index to The Forensic 1915–1990.” The Forensic 75(4) (Summer
1990): 1–30.

Towne, Ralph, Robert M. Smith, and Thomas Harris. “Recommended Debate Texts
and Handbooks: A Survey.” Speaker and Gavel 11(3) (Jan. 1974): 52–54.

Trapp, Robert, and Janice Schuetz, eds. “Bibliography.” In Perspectives on Argumentation:
Essays in Honor of Wayne Brockriede. Prospect Heights, IL: Waveland Press, 1990.
Pp. 315–338.

III. Values of Debate

Aden, Roger. “Reconsidering the Laboratory Metaphor: Forensics as a Liberal Art.”
National Forensic Journal 9 (Fall 1991): 97–108.

Bartanen, Michael. “The Educational Benefits of Forensics.” In Teaching and Directing
Forensics. Scottsdale, AZ: Gorsuch Scarisbrick, 1994. Pp. 3–5.

Bennett, William H. “The Role of Debate in Speech Communication.” Communication
Education (Nov. 1972): 281–288.

Bradley, Bert E., Jr. “Debate: A Practical Training for Gifted Students.” The Speech
Teacher 7 (Mar. 1959): 134–138.

Brockriede, Wayne. “College Debate and the Reality Gap.” Speaker and Gavel 7(3) (Mar.
1970): 71–76.

———. “The Contemporary Renaissance in the Study of Argument.” In Argument in
Transition: Proceedings of the Third Summer Conference on Argumentation, ed. David
Zarefsky, Malcolm O. Sillars, and Jack Rhodes. Annandale, VA: SCA, 1983. Pp. 17–26.

Chandler, Robert C., and Jeffrey Hobbs. “The Benefits of Intercollegiate Policy Debate
Training to Various Professions.” In Argument in Controversy: Proceedings of the Seventh
SCA/AFA Conference on Argumentation, ed. Donn Parson. Annandale, VA: SCA, 1991.
Pp. 388–390.

APPEND IX E DEBATE B IBL IOGRAPHY 477

Clark, Ruth Anne, and Jesse G. Delia. “ ‘Topoi’ and Rhetorical Competence.” Quarterly
Journal of Speech 65(2) (Apr. 1979): 187–206.

Clevenger, Theodore. “Toward a Point of View for Contest Debate.” Central States
Speech Journal (Autumn 1960): 21–26.

Colbert, Kent. “The Effects of Debate Participation on Argumentativeness and Verbal
Aggression.” Communication Education 42(3) (July 1993): 206–214.

———. “Replicating the Effects of Debate Participation on Argumentativeness and
Verbal Aggression.” The Forensic 79(3) (Spring 1994): 1–13.

———, and Thompson Biggers. “Why Should We Support Debate?” JAFA 21(3)
(Spring 1985): 237–240.

DeLancey, Charles A. “The Values of Forensics Activities to Speech Communication
Programs in Liberal Arts Colleges.” Association for Communication Administration
Bulletin (Jan. 1984): 56–57.

Douglas, Donald. “Toward a Philosophy of Forensic Education.” JAFA 8 (Summer
1971): 36–41.

Dowling, Ralph. “Arguers as Lovers: Implications for Forensics.” Communication
Education 32 (Apr. 1983): 237–241.

Farrell, Thomas B. “The Tradition of Rhetoric and the Philosophy of Communication.”
Communication 7(2) (1983): 151–180.

Freeley, Austin J. “An Anthology of Commentary on Debate.” The Speech Teacher 10
(Jan. 1961): 44–47.

Goodnight, G. Thomas. “The Re-Union of Argumentation and Debate Theory.” In
Dimensions of Argument: Proceedings of the Second Summer Conference on Argumentation, ed.
George Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 415–432.

Heymann, Philip, and Jody Heymann. “The Fate of Public Debate in the U.S.” Harvard
Journal of Legislation 33 (Summer 1996): 511–526.

Hill, Bill. “Intercollegiate Debate: Why Do Students Bother?” Southern Speech
Communication Journal 48 (Fall 1982): 77–88.

Hobbs, Jeffrey Dale, and Robert C. Chandler. “The Perceived Benefits of Policy Debate
Training in Various Professions.” Speaker and Gavel 28 (1991): 4–6.

Hollihan, Thomas, and Patricia Riley. “Academic Debate and Democracy: A Clash of
Ideologies.” In Argument and Critical Practices: Proceedings of the Fifth SCA/AFA Conference
on Argumentation, ed. J. W. Wenzel. Annandale, VA: SCA, 1987. Pp. 399–404.

Hunt, Steven B. “The Values of Forensics Participation.” In Intercollegiate Forensics, ed. T.
C. Winebrenner. Dubuque, IA: Kendall Hunt, 1994. Pp. 1–19.

Jones, Kevin T. “Cerebral Gymnastics 10l: Why Do Debaters Debate?” CEDA Yearbook
15 (1994): 65–75.

Kay, Jack. “Rapprochement of World 1 and World 2: Discovering the Ties Bet-
ween Practical Discourse and Forensics.” In Argument in Transition: Proceedings of the
Third Summer Conference on Argumentation, ed. David Zarefsky, Malcolm O. Sillars, and
Jack Rhodes. Annandale, VA: SCA, 1983. Pp. 927–937.

Kruger, Arthur. “Debate and Speech Communication.” Southern Communication Journal
(Spring 1974): 233–240.

Kully, Robert D. “Forensics and the Speech Communication Discipline: Analysis of an
Estrangement.” JAFA 8 (Spring 1972): 192–199.

Leeper, Karla, and Dale Herbeck. “Policy Debate as a Laboratory for Teaching
Argument Skills.” Forensic Educator 6 (1991–92): 23–28.

Littlefield, Robert S. “An Assessment of University Administrators: Do They Value
Competitive Debate and I.E. Programs.” National Forensic Journal 9(2) (Fall 1991): 87–96.

Matlon, Ron, and Lucy M. Keele. “A Survey of Participants in the National Debate
Tournament, 1947–1980.” JAFA 20 (Spring 1984): 194–205.

McBath, James. “Rationale for Forensics.” In American Forensics in Perspective: Papers from
the Second National Conference on Forensics, ed. Donn Parson. Annandale, VA: SCA,
1984. Pp. 5–11.

478 APPEND IX E DEBATE B IB L IOGRAPHY

McGlone, Edward L. “The Behavioral Effects of Forensics Participation.” JAFA 10
(Winter 1974): 140–146.

McGough, M. “Pull It Across Your Flow.” The New Republic (Oct. 10, 1988): 17–19.
McGuckin, Henry E., Jr. “Forensics in the Liberal Education.” Western Journal of Speech

Communication (Spring 1970): 133–138.
Morello, John T. “Intercollegiate Debate: Proposals for a Struggling Activity.” Speaker

and Gavel 17(2) (Winter 1980): 103–107.
Nobles, W. Scott. “Tournament Debating and Rhetoric.” Western Journal of Speech

Communication 22 (Fall 1958): 206–210.
Norton, Larry. “Nature and Benefits of Academic Debate.” In Introduction to Debate, ed.

Carolyn Keefe, Thomas B. Harte, and Larry E. Norton. New York: Macmillan, 1982.
Pp. 24–40.

Pearce,W. Barnett. “Forensics and Speech Communication.” Association for
Communication Administration Bulletin (Apr. 1974): 26–32.

Ritter, Kurt. “Debate and a Liberal Arts Education: The Forensics Program at the U. of
Illinois.” Speaker and Gavel 14(4) (Summer 1977): 72–84.

———. “Debate as an Instrument for Democracy.” Speaker and Gavel 8(3) (Spring 1976):
41–43.

Rohrer, Dan M. “Debate as a Liberal Art.” In Advanced Debate: Readings in Theory,
Practice, and Teaching, 3rd ed., ed. David A. Thomas and Jack Hart. Lincolnwood, IL:
National Textbook, 1987. Pp. 7–14.

Rowland, Robert, and Scott Deatherage. “The Crisis in Policy Debate.” JAFA 24
(Spring 1988): 246–250.

———. “A Defense of Rational Argument.” Philosophy and Rhetoric 28(4) (1995):
350–364.

———. “The Practical Pedagogical Function of Academic Debate.” Contemporary
Argumentation and Debate 16 (1995): 98–108.

———, and John E. Fritch. “The Relationship Between Debate and Argumentation
Theory.” In Spheres of Argument: Proceedings of the Sixth SCA/AFA Conference on
Argumentation, ed. Bruce E Gronbeck. Annandale, VA: SCA, 1989. Pp. 457–463.

Sellnow, Deanna. “Justifying Forensics Programs to Administrators.” National Forensic
Journal 11 (Winter 1994): 1–14.

Thomas, David A. “Forensics Shock: Making Forensics Relevant to Tomorrow’s Higher
Education.” Speech Teacher 13 (Sept. 1974): 235–241.

Trapp, Robert. “The Need for an Argumentative Perspective in Academic Debate.”
CEDA Yearbook 14 (1993): 23–33.

Treadaway, Glenda. “A Pedagogical Rationale for Re-Establishing Complementary
Debate and Individual Events Programs.” In Proceedings from the Pi Kappa Delta
Development Conference: Re-Formulating Forensics for the New Century, ed. Scott Jensen.
Lake Charles, LA: McNeese State University, 1995. Pp. 17–24.

Windes, R. R., Jr. “Competitive Debating, the Speech Program, the Individual, and
Society.” Speech Teacher 9 (Mar. 1960): 99–108.

Winebrenner, T. C. “Reaffirming the Role of Argumentation Theory in Academic
Debate.” The Forensic 79(2) (Winter 1994): 1–9.

Zarefsky, David. “Keynote Address.” In Dialogue in the Forensic Community: Proceedings of
the Conference on Forensic Education, ed. Jack Kay and Julie Lee. Kansas City, MO:
National Federation of State High School Associations, 1990.

IV. Debate and Critical Thinking

Beckman, V. “An Investigation of Their Contributions to Critical Thinking Made by
Courses in Argumentation and Discussion in Selected Colleges.” Unpublished Ph.D.
dissertation, University of Minnesota, 1955.

APPEND IX E DEBATE B IBL IOGRAPHY 479

Blair, J. Anthony. “Teaching Argument in Critical Thinking.” The Community College
Humanities Review 5 (1984): 19–30.

Brembeck, W. “The Effects of a Course in Argumentation on Critical Thinking.” Speech
Monographs 16 (1949): 172–189.

Colbert, Kent. “Enhancing Critical Thinking Ability Through Academic Debate.”
Contemporary Argumentation and Debate 16 (1995): 52–72.

———. “The Effects of CEDA and NDT Debate Training on Critical Thinking
Ability.” JAFA 23(4) (Spring 1987): 194–201.

———. “The Debate–Critical Thinking Relationship: Isolating the Effects of Self-
Selection.” Paper presented at the SCA Convention, San Antonio, TX, 1995.

Cross, G. “The Effects of Belief Systems and the Amount of Debate Experience on the
Acquisition of Critical Thinking.” Unpublished Ph.D. dissertation, University of
Utah, 1971.

Follert, V., and Kent Colbert. “An Analysis of the Research Concerning Debate
Training and Critical Thinking Improvements.” ERIC Document Reproduction
Service #ED 238 058, 1983.

Frank, D. “Teaching High School Speech to Improve Critical Thinking.” The Speech
Teacher 18 (1969): 296–302.

Greenstreet, Robert. “Academic Debating and Critical Thinking: A Look at the
Evidence.” National Forensic Journal 11 (1993): 13–28.

Gruner, Charles, Richard Huseman, and James Luck. “Debating Ability, Critical
Thinking Ability, and Authoritarianism.” Speaker and Gavel 8(3) (Mar. 1971): 63–65.

Hill, Bill. “The Value of Competitive Debate as a Vehicle for Promoting Development
of Critical Thinking Ability.” CEDA Yearbook 14 (1993): 1–22.

Huseman, Richard, Glenn Ware, and Charles Gruner. “Critical Thinking, Reflective
Thinking, and the Ability to Organize Ideas: A Multi-Variate Approach.” JAFA 9
(Summer 1972): 261–265.

Jackson, Ted. “The Effects of Intercollegiate Debating on Critical Thinking.”
Unpublished Ph.D. dissertation, University of Wisconsin, 1961.

Katula, R., and C. Martin. “Teaching Critical Thinking in the Speech Communication
Classroom.” Communication Education 33 (1984): 160–167.

Perella, Jack. The Debate Method of Critical Thinking. Dubuque, IA: Kendall Hunt, 1983.
Powell, Robert G. “Critical Thinking and Speech Communication: Our Critical

Strategies Are Warranted NOT!” Journal of Applied Communication Research 20(3) (Aug.
1992): 342–347.

Sanders, Judith, Richard Wiseman, and Robert Gass. “Does Teaching Argumentation
Facilitate Students’ Critical Thinking?” Communication Reports 7(1) (Winter 1994):
27–35.

Whalen, Shawn. “Intercollegiate Debate as a Co-Curricular Activity: Effects on
Critical Thinking Skills.” In Arguments in Controversy: Proceedings of the Seventh SCA/
AFA Conference on Argumentation, ed. Donn Parson. Annandale, VA: SCA, 1991.
Pp. 391–397.

V. Books on Argumentation and Debate

Adler, Mortimer. Dialectic. New York: Harcourt, Brace, 1929.
Anderson, Jerry M., and Paul J. Dovre, eds. Readings in Argumentation. Boston: Allyn &

Bacon, 1968.
Bartanen, Michael, and David Frank. Non-policy Debate, 2nd ed. Scottsdale, AZ: Gorsuch

Scarisbrick, 1994.
———. Teaching and Directing Forensics. Scottsdale, AZ: Gorsuch Scarisbrick, 1994.
Benoit, William, Dale Hample, and Pam Benoit, eds. Readings in Argumentation. New

York: Foris, 1992.
Berube, David. Nonpolicy Debating. New York: University Press of America, 1993.

480 APPEND IX E DEBATE B IB L IOGRAPHY

Branham, Robert James. Debate and Critical Analysis: The Harmony of Conflict. Hillsdale,
NJ: Lawrence Erlbaum, 1991.

Campbell, Cole.Competitive Debate.Chapel Hill, NC: Information Research Associates, 1974.
Capp, Glenn R., and Thelma Capp. Principles of Argumentation and Debate. Englewood

Cliffs, NJ: Prentice Hall, 1965.
Corcoran, Joseph. An Introduction to Non-Policy Debating. Dubuque, IA: Kendall Hunt,

1988.
Cox, J. Robert, Malcolm O. Sillars, and Gregg B. Walkers, eds. Argument and Social

Practice: Proceedings of the Fourth SCA/AFA Conference on Argumentation. Annandale,
VA: SCA, 1985.

Ehninger, Douglas, and Wayne Brockriede. Decision by Debate, 2nd ed. New York:
Harper & Row, 1978.

Ericson, J. M., and J. J. Murphy, with Bud Zeuschner. The Debater’s Guide, rev. ed.
Carbondale: Southern Illinois University Press, 1987.

Fadely, Dean. Advocacy: The Essentials of Argumentation and Debate. Dubuque, IA: Kendall
Hunt, 1994.

Foster, William T. Argumentation and Debating. Boston: Houghton Mifflin, 1932 [1908].
A classic.

Freeley, Austin J. Argumentation and Debate: Critical Thinking for Reasoned Decision Making,
9th ed. Belmont, CA: Wadsworth, 1996. Probably used in more college debate classes
than any other text from the 1960s to today.

Gronbeck, Bruce E., ed. Spheres of Argument: Proceedings of the Sixth SCA/AFA Conference
on Argumentation. Annandale, VA: SCA, 1989.

Hollihan, Thomas A., and Kevin Baaske. Arguments and Arguing: The Products and Process
of Human Decision Making. New York: St. Martin’s Press, 1994.

Jackson, Sally, ed. Argumentation and Values: Proceedings of the Ninth SCA/AFA Conference
on Argumentation. Annandale, VA: SCA, 1995.

Kahane, Howard. Logic and Contemporary Rhetoric, 5th ed. Belmont, CA: Wadsworth,
1988.

Makau, Josina M. Reasoning and Communication: Thinking Critically About Arguments.
Belmont, CA: Wadsworth, 1990.

McBath, James., ed. Forensics as Communication: The Argumentative Perspective. Skokie, IL:
National Textbook, 1975. Critical to developing a sound debate coaching philosophy.

McKerrow, Ramie, ed. Argument and the Postmodern Challenge: Proceedings of the Eighth
SCA/AFA Conference on Argumentation. Annandale, VA: SCA, 1993.

McPeak, J. Teaching Critical Thinking: Dialogue and Dialectic. New York: Routledge, 1990.
MacRae, Duncan. Policy Indicators: Links Between Social Science and Public Debate. Winston-

Salem: University of North Carolina Press, 1985.
Parella, Jack. The Debate Method of Critical Thinking. Dubuque, IA: Kendall Hunt, 1986.
Parson, Donn, ed. American Forensics in Perspective: Papers from the Second National

Conference on Forensics. Annandale, VA: SCA, 1984.
———, ed. Argument in Controversy: Proceedings of the Seventh SCA/AFA Conference on

Argumentation. Annandale, VA: SCA, 1991.
Patterson, J. W., and David Zarefsky. Contemporary Debate. Boston: Houghton Mifflin,

1981.
Perelman, Chaim, and Lucie Olbrechts-Tyteca. The New Rhetoric: A Treatise on

Argumentation. Trans. John Wilkinson and Purcell Weaver. Notre Dame, IN:
University of Notre Dame Press, 1969. Along with Toulmin’s Uses of Argument,
should be familiar to all serious students of argumentation and debate.

Pfau, Michael, David A.Thomas, and Walter Ulrich. Debate and Argument: A Systems
Approach to Advocacy. Glenview, IL: Scott, Foresman, 1987.

Reinard, John. Foundations of Argument: Effective Communication for Critical Thinking.
Dubuque, IA: Brown & Benchmark, 1991.

APPEND IX E DEBATE B IBL IOGRAPHY 481

Rhodes, Jack, and Sara Newell, eds. Proceedings of the Summer Conference on Argumentation.
Annandale, VA: SCA, 1980.

Rieke, Richard D., and Malcolm O. Sillars. Argumentation and the Decision Making Process,
4th ed. Reading, MA: Addison-Wesley, 1996.

Roden, Sally, ed. Commitment to Forensic Education: The Challenge to the Twenty-First
Century: Proceedings of the 1991 PKD Professional Development Conference. Conway:
University of Central Arkansas, 1991.

Thomas, David, and John Hart. Advanced Debate: Readings in Theory, Practice, and
Teaching, 4th ed. Lincolnwood, IL: National Textbook, 1992.

———, and Stephen Wood, eds. CEDA Twentieth Anniversary Assessment Conference
Proceedings. Dubuque, IA: Kendall Hunt, 1993.

Thompson, Wayne. Modern Argumentation and Debate: Principles and Practices. New York:
Harper & Row, 1971.

Toulmin, Stephen. The Uses of Argument. Cambridge: Cambridge University Press, 1958.
Ulrich, Walter. Judging Academic Debate. Lincolnwood, IL: National Textbook, 1986.
Warnick, Barbara, and Edward S. Inch. Critical Thinking and Communication: The Use of

Reason in Argument, 2nd ed. New York: Macmillan, 1994.
Weiss, Robert O. Public Argument. New York: University Press of America, 1994.
Wenzel, Joseph, ed. Argument and Critical Practices: Proceedings of the Fifth SCA/AFA

Conference on Argumentation. Annandale, VA: SCA, 1987.
Williams, David, and Michael Hazen, eds. Argumentation Theory and the Rhetoric of Assent.

Tuscaloosa: University of Alabama Press, 1990.
Winebrenner, T. C., ed. Intercollegiate Forensics. Dubuque, IA: Kendall Hunt, 1994.
Winkler, Carol, William Newman, and David Birdsell. Lines of Argument: Core Volume,

Lines of Argument: Policy Argument, and Lines of Argument: Values Argument. Dubuque,
IA: Brown & Benchmark, 1993.

Zarefsky, David, Malcolm O. Sillars, and Jack Rhodes, eds. Argument in Transition:
Proceedings of the Third Summer Conference on Argumentation. Annandale, VA: SCA, 1983.

Ziegelmueller, George, and Jack Rhodes, eds. Dimensions of Argument: Proceedings of the
Second Summer Conference on Argumentation. Annandale, VA: SCA, 1981.

———, and Jack Kay. Argumentation: Inquiry and Advocacy, 3rd ed. Boston: Allyn &
Bacon, 1997.

VI. Prima Facie Cases and Stock Issues

Giffin, Kim, and Kenneth Magill. “Stock Issues in Tournament Debates.” Central States
Speech Journal (Autumn 1960): 27–32.

Herlitz, Georg Nils. “The Meaning of the Term ‘Prima Facie’.” Louisiana Law Review 55(2)
(Nov. 1994): 391–408.

McCroskey, James, and Leon R. Camp. “A Study of Stock Issues Judging Criteria and
Decisions in Debate.” Southern States Communication Journal (Winter 1964): 158–168.

Scott, Robert. “On the Meaning of the Term ‘Prima Facie’” in Argumentation.” Central
States Speech Journal (Autumn 1960): 33–37.

Tuman, Joseph S. “Getting to First Base: Prima Facie Arguments for Propositions of
Value.” JAFA 24(2) (Fall 1987): 84–94.

Young, Gregory, and Paul Gaske. “On Prima Facie Value Argumentation: The Policy
Implications Affirmative.” CEDA Yearbook (1984): 24–30.

VII. Presumption and the Burden of Proof

Brydon, Steven R. “Presumption in Non-Policy Debate: In Search of a Paradigm.”
JAFA 23(2) (Summer 1986): 15–22.

Burnett, Nicholas. “Archbishop Whately and the Concept of Presumption: Lessons for
Non-Policy Debate.” CEDA Yearbook 12 (1992): 37–43.

482 APPEND IX E DEBATE B IB L IOGRAPHY

Cronkhite, Gary. “The Locus of Presumption.” Central States Speech Journal 17 (Nov.
1966): 270–276.

Hill, Bill. “An Evolving Model of Presumption for Non-Policy Debate.” CEDA
Yearbook 15 (1994): 43–64.

———. “Toward a Holistic Model of Presumption in Non-Policy Debate.” CEDA
Yearbook 10 (1990): 22–32.

Lichtman, Allan, and Daniel Rohrer. “Critique of Zarefsky on Presumption.” In
Proceedings of the National Conference on Argumentation, ed. James Luck. Fort Worth:
Texas Christian University, 1973. Pp. 38–45.

Podgurski, Dwight. “Presumption in the Value Proposition Realm.” CEDA Yearbook
(1983): 34–39.

Rowland, Robert C. “The Function of Presumption in Academic Debate.” CEDA
Yearbook 13 (1992): 20–24.

Sproule, J. Michael. “The Psychological Burden of Proof: On the Evolutionary
Development of Richard Whately’s Theory of Presumption.” Speech Monographs 43(2)
(June 1976): 115–129.

Thomas, David. “Presumption in Nonpolicy Debate: A Case for Natural Presumption
Based on Current Nonpolicy Paradigms.” In Advanced Debate: Readings in Theory,
Practice, and Teaching, 4th ed., ed. David Thomas and John Hart. Lincolnwood, IL:
National Textbook, 1992. Pp. 220–242.

Vasilius, Jan. “Presumption, Presumption, Wherefore Art Thou Presumption.” CEDA
Yearbook (1980): 33–42.

VIII. Research

Adams, Tyrone, and Andrew Wood. “The Emerging Role of the World Wide Web in
Forensics: On Computer-Mediated Research and Community Development.” The
Forensic 81(4) (Summer 1996): 21–35.

Bart, John. “Is There an Exit from the Information Superhighway? The Dangers of
Electronic Research.” Forensic Educator 9(1) (1994–95): 28–31.

Harris, Scott. “Databases in the Marketplace of Academic Debate: A Response to
Tucker.” Argument and Advocacy 32(1) (Summer 1995): 41–45.

Herbeck, Dale, ed. “Computer Mediated Research.” Forensic Educator 9(1) (1994–95).
Pitt, Carl Allen. “Upgrading the Debater’s Research Methods.” Speaker and Gavel 7(2)

(Jan. 1970): 44–46.
Rhodes, Jack, and Glenda Rhodes. “Guidelines for Library Services to College and High

School Debaters.” Reference Quarterly (Fall 1987): 87–94.
Scheckles, T. F. “Applications of Computer Technology in Intercollegiate Debate.”

Speaker and Gavel 23 (1986): 52–61.
Stafford, Shane, and Brian Lain. “Hitchhiking on the Information Superhighway:

Research on the Net.” Debaters’ Research Guide. Winston-Salem, NC: Wake Forest
University, 1994. Pp. A10–A15.

Tucker, Robert. “Argument, Ideology, and Databases: On the Corporatization of
Academic Debate.” Argumentation and Advocacy 32(1) (Summer 1995): 30–40.

Wood, Stephen C. “Threads: An Introduction to Forensic E-Mail.” The Forensic 80(2)
(Winter 1995): 18–29.

IX. Argumentation Theory, Dialectics, Logic and Reasoning, and

Proof Standards as Applied to Debate

Aden, Roger. “The Enthymeme as Postmodern Argument Form: Condensed, Mediated
Argument Then and Now.” Argument and Advocacy 31(2) (Fall 1994): 54–63.

Adler, Mortimer. Dialectic. New York: Harcourt, Brace, 1929.

APPEND IX E DEBATE B IBL IOGRAPHY 483

Anderson, Ray Lynn, and C. David Mortenson. “The Limits of Logic.” JAFA 7 (Spring
1970): 71–78.

———. “Logic and Marketplace Argumentation.” Quarterly Journal of Speech 53 (Apr.
1967): 143–151.

Aristotle. The Rhetoric of Aristotle. Trans. Lane Cooper. New York: Appleton-Century-
Crofts, 1932.

Bator, Paul G. “The Good Reasons Movement: A Confounding of Dialectic and
Rhetoric.” Philosophy and Rhetoric 21(1) (1988): 38–47.

Benoit, William. “Aristotle’s Example: The Rhetorical Induction.” Quarterly Journal of
Speech 66 (Apr. 1980): 182–192.

———. “On Aristotle’s Example.” Philosophy and Rhetoric 20(4) (1987):
261–267.

Billig, Michael. Arguing and Thinking: A Rhetorical Approach to Social Psychology.
Cambridge: Cambridge University Press, 1987.

Blair, J. Anthony, and Ralph H. Johnson. “Argument as Dialectical.” Argumentation 1
(1987): 41–56.

Brockriede, Wayne. “A Standard for Judging Applied Logic in Debate.” The AFA
Register (Spring 1962): 10–14.

———. “Arguers as Lovers.” Philosophy and Rhetoric 5 (Winter 1972): 1–11.
———. “The Contemporary Renaissance in the Study of Argument.” In Argument in

Transition: Proceedings of the Third Summer Conference on Argumentation, ed. David
Zarefsky, Malcolm O. Sillars, and Jack Rhodes. Annandale, VA: SCA, 1983. Pp. 17–
26.

———, and Douglas Ehninger. “Toulmin on Argument: An Examination and
Application.” Quarterly Journal of Speech 46 (Feb. 1960): 44–53.

Brooks, Richard O. “Legal Studies and Liberal Arts: Outline of Curriculum Based upon
the Practical Syllogism.” The Legal Studies Forum 10(1) (Winter 1986): 97–120.

Clarke, Ruth Anne, and Jesse G. Delia. “‘Topoi’ and Rhetorical Competence.” Quarterly
Journal of Speech 65(2) (Apr. 1979): 187–206.

Conley, Thomas M. “The Enthymeme in Perspective.” Quarterly Journal of Speech 70
(May 1984): 168–187.

Consigny, Scott. “Dialectical, Rhetorical, and Aristotelian Rhetoric.” Philosophy and
Rhetoric 22(4) (1989): 281–287.

Copi, Irving. Informal Logic. New York: Macmillan, 1986.
Delia, Jesse G. “The Logic Fallacy, Cognitive Theory, and the Enthymeme: A Search for

the Foundations of Reasoned Discourse.” Quarterly Journal of Speech 56 (Apr. 1970):
140–148.

Douglas, Rodney B., and Carroll Arnold. “On Analysis of Logos: A Methodological
Inquiry.” Quarterly Journal of Speech 55 (Feb. 1970): 22–32.

Ehninger, Douglas. “Argument as Method: Its Nature, Its Limitations, and Its Uses.”
Communication Studies 37 (1970): 101–110.

Epstein, William. “The Classical Tradition of Dialectics and American Legal Education.”
Journal of Legal Education 31(3–5) (Summer/Fall 1982): 399–423.

Fisher, Walter R. “Rationality and the Logic of Good Reasons.” Philosophy and Rhetoric
13(2) (Spring 1980): 121–130.

Golden, J. L., and J. J. Pillotta, eds. Practical Reasoning in Human Affairs. Dordrecht,
Holland: D. Reidel, 1986.

Goodnight, G. Thomas. “The Re-Union of Argumentation and Debate Theory.” In
Dimensions of Argument: Proceedings of the Second Summer Conference on Argumentation,
ed. George Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 415–432.

Gottlieb, Gordon. The Logic of Choice. New York: Macmillan, 1968.
Hamer, David. “The Civil Standard of Proof Uncertainty: Probability, Belief, and

Justice.” Sydney Law Review 16(4) (Dec. 1994): 506–536.

484 APPEND IX E DEBATE B IB L IOGRAPHY

Hample, Dale. “Argument: Public, Private, Social and Cognitive.” JAFA 25 (Summer
1988): 13–19.

———. “Teaching the Cognitive Context of Argument.” Communication Education 34
(July 1985): 196–204.

Hollihan, Thomas A., and Pat Riley. “Academic Debate and Democracy: A Clash
of Ideologies.” In Argument and Critical Practices: Proceedings of the Fifth SCA/AFA
Conference on Argumentation, ed. J. W. Wenzel. Annandale, VA: SCA, 1987.
Pp. 399–404.

Hunt, Everett. “Dialectics: A Neglected Method of Argument.” Quarterly Journal of
Speech (June 1921): 221–232.

Iseminger, Gary. “Successful Argument and Rational Belief.” Philosophy and Rhetoric 7
(1974): 47–57.

Jamieson, Kathleen Hall. Eloquence in an Electronic Age. New York: Oxford University
Press, 1988.

Kennedy, George, ed. and trans. Aristotle on Rhetoric: A Theory of Civic Discourse. New
York: Oxford University Press, 1991.

Klumpp, James. “Keeping Our Traditions Straight: Working with the Intellectual Modes
of Argumentative Studies.” In Argument in Controversy: Proceedings of the Seventh SCA/
AFA Conference on Argumentation, ed. Donn Parson. Annandale, VA: SCA, 1991.
Pp. 33–38.

Lakoff, George, and Mark Johnson. Metaphors We Live By. Chicago: University of
Chicago Press, 1980.

Lichtman, Allan J., and Daniel M. Rohrer. “The Logic of Policy Dispute.” JAFA 16
(Spring 1980): 236–247.

Miller, Gerald R. “Some Factors Influencing Judgments of the Logical Validity of
Arguments: A Research Review.” Quarterly Journal of Speech 55 (Oct. 1969): 276–286.

Mills, Glen E., and Hugh Petrie. “The Role of Logic in Rhetoric.” Quarterly Journal of
Speech 54 (Oct. 1968): 260–267.

Mortenson, C. David, and Ray L. Anderson. “The Limits of Logic.” JAFA 7 (Spring
1970): 71–78.

Nelson, William F. “Topoi: Evidence of Human Conceptual Behavior.” Philosophy and
Rhetoric 2 (Winter 1969): 1–11.

Newman, Robert P. “Analysis and Issues—A Study of Doctrine.” In Readings in
Argumentation, ed. Jerry M. Anderson and Paul J. Dovre. Boston: Allyn & Bacon,
1968. Pp. 166–180.

Nothstine,William L. “Topics as Ontological Metaphor in Contemporary Rhetorical
Theory and Criticism.” Quarterly Journal of Speech 74 (May 1988): 151–163.

Perelman, Chaim, and Lucie Olbrechts-Tyteca. The New Rhetoric: A Treatise on
Argumentation. Trans. by John Wilkinson and Purcell Weaver. Notre Dame, IN:
University of Notre Dame Press, 1969.

Petrie, Hugh. “Does Logic Have Any Relevance to Argumentation?” JAFA 6 (Spring
1969): 55–60.

Pierce, Donald C. “The History of the Concept of Stasis.” The Forensic 72 (1987): 75–81.
Pinto, Robert C., and John Anthony Blair. Reasoning: A Practical Guide. Englewood

Cliffs, NJ: Prentice Hall, 1993.
Powers, John M. “On the Intellectual Structure of the Human Communication

Discipline.” Communication Education 44(3) (July 1995): 191–222.
Pruett, Robert. “Dialectic: A Starting Point for Argument.” Ohio Speech Journal (1970):

42–47.
Rescher, Nicholas. Dialectics: A Controversy Oriented Approach to the Theory of Knowledge.

Albany: State University of New York Press, 1977.
———. Rationality: A Philosophical Inquiry into the Nature and the Rationale of Reason. New

York: Oxford University Press, 1988.

APPEND IX E DEBATE B IBL IOGRAPHY 485

Rowland, Robert C. “Argument Fields.” In Dimensions of Argument: Proceedings of the
Second Summer Conference on Argumentation, ed. George Ziegelmueller and Jack
Rhodes. Annandale, VA: SCA, 1981. Pp. 56–79.

———. “On Defining Argument.” Philosophy and Rhetoric 20 (1987): 140–159.
———, and John E. Fritch. “The Relationship Between Debate and Argumentation

Theory.” In Spheres of Argument: Proceedings of the Sixth SCA/AFA Conference on
Argumentation, ed. Bruce E. Gronbeck. Annandale, VA: SCA, 1989. Pp. 457–463.

Self, Lois. “Rhetoric and Phronesis: The Aristotelian Ideal.” Philosophy and Rhetoric 12
(Spring 1979): 130–145.

Sunstein, Cass. “On Analogical Reasoning.” Harvard Law Review 106(3) (Jan. 1993):
741–793.

Shiffrin, Steven. “Forensics, Dialectic, and Speech Communication.” JAFA 8 (Spring
1972): 189–191.

Toulmin, Stephen. The Uses of Argument. Cambridge: Cambridge University Press, 1958.
———, Richard Rieke, and Allan Janik. An Introduction to Reasoning. New York:

Macmillan, 1979.
Trapp, Robert. “The Need for an Argumentative Perspective for Academic Debate.”

CEDA Yearbook 14 (1993): 23–33.
Warnick, Barbara. “Judgment, Probability and Aristotle’s Rhetoric.” Quarterly Journal of

Speech 85 (Aug. 1989): 299–311.
Zarefsky, David. “The Role of Causal Argument in Policy Controversies.” JAFA 8

(Spring 1977): 179–191.

X. Evidence

Benson, James A. “The Use of Evidence in Intercollegiate Debate.” JAFA 7 (Spring
1971): 260–270.

Dresser, William R. “The Impact of Evidence on Decision Making.” JAFA 3(2) (May
1966): 43–47.

———. “Studies of the Effects of Evidence: Implications for Forensics.” The AFA
Register (Fall 1962): 14–19.

Gregg, R. B. “The Rhetoric of Evidence.” Western Speech 31 (Summer 1967): 180–189.
Hobbs, Jeffrey. “Surrendering Decision Authority from the Public to the Technical

Sphere of Argument: The Use of Evidence in Contemporary Intercollegiate
Debate.” The Forensic 80(1) (Fall 1994): 1–6.

Huff, Darrell. “How to Lie with Statistics.” Harper’s Magazine (Aug. 1950) 97–101.
Insalata, S. John. “The Persuasive Use of Evidence in Formal Argument.” The Forensic

(Mar. 1960): 9–11.
Kazoleas, Dean C. “A Comparison of the Persuasive Effectiveness of Qualitative Versus

Quantitative Evidence.” Communication Quarterly 41(1) (Winter 1993): 40–51.
Kellermann, Kathy, and Allan Louden. “Coping with Statistics in Debate.” In Debaters’

Research Guide. Winston-Salem, NC: Wake Forest University, 1979. Pp. 12–21.
———. “The Concept of Evidence: A Critical Review.” JAFA 16 (Winter 1980):

159–172.
Luchok, Joseph, and James C. McCroskey. “The Effect of Quality of Evidence on

Attitude Change and Source Credibility.” Southern Speech Communication Journal 43(4)
(Summer 1978): 371–383.

McCroskey, James. “A Summary of Experimental Research on the Effects of Evidence
on Persuasive Communication.” Quarterly Journal of Speech 55 (Apr. 1969): 169–176.

Newman, Robert P., and Dale R. Newman. Evidence.New York: Houghton Mifflin, 1969.
———, and Keith R. Sanders. “A Study in the Integrity of Evidence.” JAFA

2(1) (Jan. 1965): 7–13.
Reinard, John C. “The Empirical Study of the Persuasive Effects of Evidence: The Status

After Fifty Years of Research.” Human Communication Research 15(1) (Fall 1988): 3–59.

486 APPEND IX E DEBATE B IB L IOGRAPHY

Sanders, Keith. “Toward a Solution to the Misuse of Evidence.” JAFA 3(1) (Jan. 1966):
6–10.

Sanders, Gerald H. “Misuse of Evidence in Academic Debate.” In Advanced Debate, ed.
David A. Thomas. Skokie, IL: National Textbook, 1975. Pp. 220–227.

Scott, Robert L. “Evidence in Communication: We Are Such Stuff.” Western Journal of
Speech Communication 42(1) (Winter 1978): 29–36.

Spiker, Barry K., Tom Daniels, and Lawrence Bernabo. “The Quantitative Quandry in
Forensics: The Use and Misuse of Statistical Evidence.” JAFA 19 (Fall 1982): 87–96.

Winebrenner, T. C. “Authority as Argument in Academic Debate.” Contemporary
Argumentation and Debate 16 (1995): 14–29.

XI. The Affirmative, Comparative Advantage, and Criteria Cases

Brock, Bernard. “The Comparative Advantages Case.” Speech Teacher (Mar. 1967):
118–123.

Chesebro, James W. “The Comparative Advantage Case.” JAFA 5(2) (Spring 1968):
57–63.

———. “Beyond the Orthodox: The Criteria Case.” JAFA 7 (Winter 1971): 208–215.
Fadely, L. Dean. “The Validity of the Comparative Advantage Case.” JAFA 4(1) (Winter

1967): 28–35.
Flaningam, Carl D. “Concomitant vs. Comparative Advantages: Sufficient vs. Necessary

Conditions.” JAFA 18(1) (Summer 1981): 1–8.
Lewinski, John, Bruce Metzler, and Peter L. Settle. “The Goal Case Affirmative: An

Alternative Approach to Academic Debate.” JAFA 9 (Spring 1973): 458–463.
Lichtman, Alan, Charles Garvin, and Jerry Corsi. “The Alternative Justification

Affirmative: A New Case Form.” JAFA 10 (Fall 1973): 59–69.
Ware, B. L., Jr., and William B. English. “A Comparison of the Need Plan and the

Comparative Advantage Approach: There Is a Difference.” Kansas Speech Journal
(Spring 1973): 4–11.

Zarefsky, David. “The Traditional Case Comparative Advantage Case Dichotomy:
Another Look.” JAFA 6(1) (Winter 1969): 12–20.

XII. Negative Approaches to Debate

Brewster, B. “Analysis of Disadvantages: Scenarios and Intrinsicness.” Debaters’ Research
Guide. Winston-Salem, NC: Wake Forest University, 1984. Pp. 14–16.

Cragan, John, and Donald Shields. “The Comparative Advantage Negative.” JAFA 7(2)
(Spring 1970): 85–91.

Hemmer, Joseph J., Jr. “The Comparative Advantage Negative: An Integrated
Approach.” Speaker and Gavel 13 (Winter 1976): 27–30.

Hemphill, Dwaine R. “First Negative Strategies: A Reevaluation of Negative Division of
Duties.” In Argument in Transition: Proceedings of the Third Summer Conference on
Argumentation, ed. David Zarefsky, Malcolm O. Sillars, and Jack Rhodes. Annandale,
VA: SCA, 1983. Pp. 883–892.

Patterson, J. W. “The Obligations of the Negative in a Policy Debate.” The Speech
Teacher (Sept. 1962): 208–213.

Solt, Roger. “Negative Fiat: Resolving the Ambiguities of Should.” Argumentation and
Advocacy 25 (Winter 1989): 121–139.

Thomas, David, and Jerry M. Anderson. “Negative Approaches to the Comparative
Advantages Case.” Speaker and Gavel (May 1968): 148–157.

———. “Response to Cragan and Shields: Alternative Formats for Negative Approaches
to Comparative Advantage Cases.” JAFA 8 (Spring 1972): 200–206.

APPEND IX E DEBATE B IBL IOGRAPHY 487

XIII. Criteria

Berube, David. “Parameters for Criteria Debating.” CEDA Yearbook 11 (1990): 9–25.
Broda-Bahm, Ken. “Community Concepts of Argumentative Legitimacy: Challenging

Norms in National-Circuit CEDA Debate.” The Forensic 79(3) (Spring 1994): 26–35.
Brownlee, Don. “Approaches to Support and Refutation of Criteria.” CEDA Yearbook 8

(1987): 59–63.
Cole, Mark, Ronald Boggs, and Kevin Twohy. “The Functions of Criteria in Nonpolicy

Argumentation: Burdens and Approaches.” CEDA Yearbook 7 (1986).

XIV. Kritiks/Critiques

Broda-Bahm, Ken. “Meaning as Language Use: The Case of the Language-Linked Value
Objection.” CEDA Yearbook 12 (1991): 67–78.

———, and Thomas L. Murphy. “A Defense of Critique Arguments: Beyond the
Resolutional Question.” CEDA Yearbook 15 (1994): 20–32.

Moris, Eric, and John Katsulas. “Pro and Con: The Relevance Irrelevance of the
Critique to Policy Debate.” Forensic Educator 11(1) (1996–97).

Roskoski, Matt, and Joe Peabody. “A Linguistic and Philosophic Critique of Language
Arguments.” Paper presented at the SCA Convention, Chicago, Nov. 1, 1992.

Shanahan, William. “Kritik of Thinking.” Debaters’ Research Guide. Winston-Salem, NC:
Wake Forest University, 1993. Pp. A3–A8.

Shors, Matthew, and Steve Mancuso. “The Critique: Skreaming Without Raising Its
Voice.” Debaters’ Research Guide. Winston-Salem, NC: Wake Forest University,
1993. Pp. A14–A18.

Solt, Roger. The Anti-Kritik Handbook. Denton, TX: Paradigm Research, 1995.
———. “Demystifying the Critique.” Debaters’ Research Guide. Winston-Salem, NC:

Wake Forest University, 1993. Pp. A8–A12.

XV. Topicality

Adams, N., and T. Wilkins. “The Role of Justification in Topic Analysis.” CEDA
Yearbook 8 (1987): 21–26.

Allen, Mike, and Nancy Burrell. “A Pragmatic Theory of Topicality.” In Argument and
Social Practice: Proceedings of the Fourth Conference on Argumentation, ed. Robert J. Cox,
Malcolm O. Sillars, and Gregg Walker. Annandale, VA: SCA, 1985. Pp. 854–861.

Berube, David. “Debating Hasty Generalization.” In Advanced Debate: Readings in Theory,
Practice and Teaching, 3rd ed., David Thomas and Jack Hart. Lincolnwood, IL: National
Textbook, 1987. Pp. 483–489.

———. “Parametric Topicality: An Analysis and a Rebuttal.” CEDA Yearbook 12
(1991): 12–26.

———. “Parametrical Interpretation: Issues and Answers.” Contemporary Argumentation
and Debate 16 (1995): 30–51.

———. “What Killed Schrodinger’s Cat?: Parametric Topicality, That’s What.” CEDA
Yearbook 12 (1991): 12–26.

Bile, Jeffrey. “When the Whole Is Greater Than the Sum of the Parts: The Implications
of Holistic Resolutional Focus.” CEDA Yearbook 8 (1987): 8–15.

———. “Propositional Justification: Another View.” CEDA Yearbook 9 (1988): 54–62.
Cross, Frank. Debating Topicality. San Francisco: Griffin Research, 1987.
Dudczak, Craig. “Topicality: An Equal Ground Standard.” CEDA Yearbook 10 (1989):

12–21.
Hastings, Arthur. “On the Meaning of Should.” Speaker and Gavel 4(1) (Nov. 1966): 8–10.
Herbeck, Dale A., and John P. Katsulas. “The Affirmative Topicality Burden: Any

Reasonable Example of the Resolution.” JAFA 21 (Winter 1985): 133–145.

488 APPEND IX E DEBATE B IB L IOGRAPHY

———. “The Case Against the Problem Area: A Response to Ulrich.” Forensic Educator
4 (1989–90): 8–11.

Hingstman, David. “Topicality and Division of Ground.” In Framing Policy Dialectic in
Argument and Social Practice: Proceedings of the Fourth SCA/AFA Conference on
Argumentation, ed. J. Robert Cox, Malcolm O. Sillars, and Gregg Walker.
Annandale, VA: SCA, 1985. Pp. 841–853.

Hynes, Thomas J., and Walter Ulrich. “The Role of Propositions in Forensic
Argument.” In Argument and Social Practice: Proceedings of the Fourth SCA/AFA
Conference on Argumentation, ed. J. Robert Cox, Malcolm O. Sillars, and Gregg
Walker. Annandale, VA: SCA, 1985. Pp. 827–840.

Madsen, Arnie, and Al Louden. “Jurisdiction and the Evaluation of Topicality.” JAFA
24(2) (Fall 1987): 73–83.

———. “The Jurisdiction/Topicality Analogy.” Argumentation and Advocacy 26(4) (Spring
1990): 141–154.

———, and Robert C. Chandler. “Further Examination of Resolutional Focus.” In
Spheres of Argument: Proceedings of the Sixth SCA/AFA Conference on Argumentation, ed.
Bruce Gronbeck. Annandale, VA: SCA, 1989. Pp. 411–416.

———. “When the Whole Becomes a Black Hole: Implications of the Holistic
Perspective.” CEDA Yearbook 9 (1988): 30–37.

McBath, James, and Joseph Aurbach. “Origins of the National Debate Resolution.”
JAFA 4(3) (Fall 1967): 96–103.

Murphy, Thomas L. “Assessing the Jurisdictional Model of Topicality.” Argumentation and
Advocacy 26 (Spring 1990): 145–150.

Parson, Donn W. “On Being Reasonable: The Last Refuge of Scoundrels.” In
Dimensions of Argument: Proceedings of the Second Summer Conference on Argumentation,
ed. George Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 532–
543.

———, and John Bart. “On Being Reasonable: The Last Refuge of Scoundrels Part II:
The Scoundrels Strike Back.” In Advanced Debate: Readings in Theory, Practice, and
Teaching, ed. David Thomas and Jack Hart. Lincolnwood, IL: National Textbook,
1989. Pp. 130–138.

Rhodes, Jack, and Michael Pfau. “Resolution of Example: A Reply to Herbeck and
Katsulas.” JAFA 21 (Winter 1985): 146–149.

Sherwood, Ken. “Claim Without Warrant: The Lack of Logical Support for Parametric
Topicality.” CEDA Yearbook 15 (1994): 10–19.

Ulrich, Walter. “The Nature of the Problem Area.” Forensic Educator 4 (1989–90): 5–7.
———. “The Nature of the Topic in Value Debate.” CEDA Yearbook 5 (1984): 1–6.

XVI. Counterplans

Branham, Robert J. “Roads Not Taken: Counterplans and Opportunity Costs.”
Argumentation and Advocacy 25 (Spring 1989): 246–255.

———, ed. “The State of the Counterplan.” JAFA 25 (special issue) (Winter 1989):
117–191. A key to modern counterplan theory.

Dempsey, Richard H., and David N. Hartmann. “Mirror State Counterplans: Illegitimate,
Topical, or Magical?” JAFA 21 (Winter 1985): 161–166.

Fadley, Dean. “Fiat Power and the Mirror State Counterplan.” Speaker and Gavel 24
(Winter 1987): 69–76.

Gossett, John. “Counterplan Competitiveness in the Stock Issues Paradigm.” In
Dimensions of Argument: Proceedings of the Second Summer Conference on Argumentation,
ed. George Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 568–578.

Herbeck, Dale, John Katsulas, and Karla Leeper. “The Locus of Debate Controversy Re-
Examined: Implications for Counterplan Theory.” Argumentation and Advocacy 25
(Winter 1989): 150–164.

APPEND IX E DEBATE B IBL IOGRAPHY 489

———. “A Permutation Standard of Competitiveness.” JAFA 22 (Summer 1985):
12–19.

———, and John Katsulas. “Point of Theory: Counterplan Competitiveness.” The
Forensic Quarterly (Fall 1985): 46–48.

Hill, Bill. “Counterplans: Requirements, Presumption and Study.” Debaters’ Research
Guide. Winston-Salem, NC: Wake Forest University, 1980. Pp. 2–7.

Hynes, Thomas J., Jr. “The Counterplan: An Historical and Descriptive Study.”
Unpublished M.A. thesis, University of North Carolina at Chapel Hill, 1972.

———. Debating Counterplans. San Francisco: Griffin Research, 1987.
———. “The Studies Counterplan: Still Hoping—A Reply to Shelton.” JAFA (Winter

1985): 156–160.
Kaplow, Louis. “Rethinking Counterplans: A Reconciliation with Debate Theory.”

JAFA 17(4) (Spring 1981): 215–226.
Katsulas, John, Dale Herbeck, and Edward M. Panetta. “Fiating Utopia: A Negative

View of the Emergence of World Order Counterplans and Futures Gaming in
Policy Debate.” Argumentation and Advocacy 24 (Fall 1987): 95–111.

———. “Fiating Utopia, Part Two: A Rejoinder to Edwards and Snider.” Argumentation
and Advocacy 24 (Fall 1987): 130–136.

Lane, Gina. “The Justification of Counterplans in Nonpolicy Debate: A Skeptical View.”
CEDA Yearbook 15 (1994): 33–42.

Lichtman, Allan, and Daniel M. Rohrer. “A General Theory of the Counterplan.” JAFA
12 (Fall 1975): 70–79. A classic early article on counterplan theory.

Madsen, Arnie. “General Systems Theory and Counterplan Competition.” Argumentation
and Advocacy 26 (Fall 1989): 71–82.

Mayer, Michael. “Epistemological Considerations of the Studies Counterplan.” JAFA 19
(Spring 1983): 261–266.

———, and J. Hale. “Evaluating the Studies Counterplan: Topicality and
Competitiveness.” Speaker and Gavel 16 (Summer 1979): 67–72.

Nebergall, Roger E. “The Negative Counterplan.” Speech Teacher 6 (Sept. 1957):
217–220.

Panetta, Edward M., and Steven Dolley. “The Topical Counterplan: A Competitive
Policy Option.” Argumentation and Advocacy 25 (Winter 1989): 165–177.

Perkins, Dallas. “Counterplans and Paradigms.” Argumentation and Advocacy 25(3) (Winter
1989): 140–149.

Shelton, Michael W. “In Defense of the Study Counterplan.” JAFA 21 (Winter 1985):
150–155.

Solt, Roger. “Counterplan Competition: Permutations and Beyond.” Debaters’ Research
Guide. Winston-Salem, NC: Wake Forest University, 1985. Pp. 18–23.

Thompson, Wayne N. “The Effect of the Counterplan upon the Burden of Proof.”
Central States Speech Journal 13 (Fall 1962): 247–252.

Ulrich, Walter. “The Legitimacy of the Counter Procedure Counterplan.” JAFA 23
(Winter 1987): 166–169.

Unger, James. “Investigating the Investigators: A Study of the Study Counterplan.”
Debate Issues 12 (Feb. 1979): 1–8.

Walker, Gregg B. “The Counterplan as Argument in Non-Policy Debate.”
Argumentation and Advocacy 25 (Winter 1989): 178–191.

XVII. Counterwarrants

Ganer, Patricia. “Counterwarrants: An Idea Whose Time Has Not Come.” In Dimensions
of Argument: Proceedings of the Second Summer Conference on Argumentation, ed. George
Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 478–484.

490 APPEND IX E DEBATE B IB L IOGRAPHY

Hunt, Steven B., and Greg Tolbert. “Counter-Warrants: A Method for Testing Topical
Justification in CEDA Debate.” CEDA Yearbook 6 (1985): 21–28.

Keeshan, Marjorie, and Walter Ulrich. “Critique of the Counter-Warrant as a Negative
Strategy.” JAFA 16(3) (Winter 1980): 199–203.

Mayer, Michael. “Extending Counter-Warrants: The Counter Resolutional
Counterplan.” JAFA 19 (Fall 1982): 122–127.

Paulsen, James W., and Jack Rhodes. “The Counter-Warrant as a Negative Strategy: A
Modest Proposal.” JAFA 15 (Spring 1979): 205–210. The article that started counter-
warrant theory.

Rhodes, Jack. “A Defense of the Counter-Warrant as Negative Argument.” In Dimensions
of Argument: Proceedings of the Second Summer Conference on Argumentation, ed. George
Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 485–493.

———. “Counter-Warrants After Ten Years.” In Spheres of Argument: Proceedings of the
Sixth SCA/AFA Conference on Argumentation, ed. Bruce Gronbeck. Annandale, VA:
SCA, 1989. Pp. 406–410.

XVIII. Inherency

Benoit, William L. “The Nature and Function of Inherency in Policy Argumentation.”
Speaker and Gavel 19 (Spring 1982): 55–63.

Cherwitz, Richard A., and James W. Hikins. “Inherency as a Multidimensional
Construct: A Rhetorical Approach to the Proof of Causation.” JAFA 14(2) (Fall
1977): 82–90.

Cox, J. Robert. “Attitudinal Inherency: Implications for Policy Debate.” Southern Speech
Communication Journal 40 (Winter 1975): 158–168.

Dudczak, Craig. “Inherency in Non-Policy Propositions: Rediscovering the Lost Issue.”
In Argument and Critical Practices: Proceedings of the Fifth SCA/AFA Conference on
Argumentation, ed. Joseph Wenzel. Annandale, VA: SCA, 1987. Pp. 371–378.

———. “Inherency as a Stock Issue in Non-Policy Propositions.” CEDA Yearbook 9
(1988): 15–22.

Flaningam, Carl D. “Inherency and Incremental Change: A Response to Morello.”
JAFA 20 (Spring 1984): 231–236.

Goodnight, Tom, Bill Balthrop, and Donn W. Parson. “The Problem of Inherency:
Strategy and Substance.” JAFA 10 (Spring 1974): 229–240.

Ling, David, and Robert V. Seltzer. “The Role of Attitudinal Inherency in
Contemporary Debate.” JAFA 7 (Spring 1971): 278–283.

Morello, John T. “Defending the Present System’s Capacity for Incremental Changes.”
JAFA 19 (Fall 1982): 115–121.

Parson, Donn W. “Response to a Critique of the Problem of Inherency.” JAFA 12(1)
(Summer 1975): 46–58.

Pfau, Michael. “The Present System Revisited. Part One: Incremental Change.” JAFA
17 (Fall 1980): 80–84.

———. “The Present System Revisited. Part Two: Policy Interrelationships.” JAFA 17
(Winter 1981): 146–154.

Schunk, John. “Affirmative Fiat, Plan Circumvention, and the Process Disadvantage: The
Further Ramifications of Psuedo-Inherency.” Speaker and Gavel 18(3) (Spring 1981):
83–87.

———. “Farewell to Structural Change: The Cure for Psuedo-Inherency.” JAFA 14(3)
(Winter 1978): 144–149.

XIX. Cross-Examination

Beard, Raymond S. “Legal Cross-Examination and Academic Debate.” JAFA 6 (Spring
1969): 61–66.

APPEND IX E DEBATE B IBL IOGRAPHY 491

Cirlin, Alan. “Evaluating Cross Examination in CEDA Debate: On Getting Our Act
Together.” CEDA Yearbook 7 (1986): 43–50.

Clevenger, Kenneth. “Cross-Examination for Trial Defense Counsel.” Army Lawyer (Jan.
1992): 9–10.

Coverstone, Alan. “Rediscovering the Lost Art of Cross-Examination.” Debaters’ Research
Guide. Winston-Salem, NC: Wake Forest University, 1992. Pp. A3–A6.

Durst, John E., Jr. “Cross-Examination.” Trial Lawyers Quarterly 19(3) (Fall 1988): 29–42.
Fuge, Lloyd, and Robert P. Newman. “Cross Examination in Academic Debating.” The

Speech Teacher 5 (Jan. 1956): 66–70.
Hartje, Jeffrey H. “Cross-Examination: A Primer for Trial Advocates.” American Journal of

Trial Advocacy Annual 10 (1987): 135–179.
Henderson, Bill. “A System of Teaching Cross-Examination Techniques.” Communication

Education 27 (Mar. 1978): 112–118.
Larson, Suzanne. “Cross-Examination in CEDA Debate: A Survey of Coaches.” CEDA

Yearbook 8 (1987): 33–41.
Lewis, David L. “Cross-Examination.” Mercer Law Review 42(2) (Winter 1991): 627–642.
Lisnek, Paul. “Direct and Cross-Examination: The Keys to Success.” Trial Diplomacy

Journal 18(5) (Sept.–Oct. 1995): 263–269.
Miller, Thomas, and E. Caminker. “The Art of Cross-Examination.” CEDA Yearbook 3

(1982): 4–15.
Ulrich, Walter. “Vitalizing Cross-Examination Debate: A Proposal.” JAFA 18 (Spring

1982): 265–266.
Younger, Irving. “A Letter in Which Cicero Lays Down the Ten Commandments of

Cross-Examination.” Law Institute Journal 61(8) (Aug. 1987): 804–806. See also
Younger’s excellent videotape on the ten commandments of cross-examination.

Ziegelmueller, George. “Cross Examination Reexamined.” In Advanced Debate: Readings
in Theory, Practice and Teaching, ed. David Thomas and Jack Hart. Lincolnwood, IL:
National Textbook, 1987. Pp. 66–74. Also in Argument in Transition: Proceedings of the
Third Summer Conference on Argument, ed. David Zarefsky, Malcolm O. Sillars, and Jack
Rhodes. Annandale, VA: SCA, 1983. Pp. 904–917.

XX. Rhetoric and Persuasion in Debate: Public Debates, Style,

and Speaking Rates

Bartanen, Kristine, and Jim Hanson. “Advocating Humane Discourse.” The Forensic 80(1)
(Fall 1994): 16–21.

Carpenter, Ronald H. “Style and Emphasis in Debate.” JAFA 6(1) (Winter 1969): 27–
31.

Cathcart, Robert. “Adopting Debate to an Audience.” Speech Teacher (Mar. 1956): 113–
116.

Christopherson, Merrill G. “The Necessity for Style in Argument.” Speech Teacher (Mar.
1960): 116–120.

Colbert, Kent. “A Study of CEDA and NDT Finalists’ Speaking Rates.” CEDA Yearbook
12 (1991): 88–94.

———. “A Quantitative Analysis of CEDA Speaking Rates.” National Forensic Journal 6
(Fall 1988): 113–120.

———. “Speaking Rates of NDT Finalists from 1968–1980.” JAFA 18 (Summer 1981):
73–76.

Cox, E. Sam, and W. Clifton Adams. “Valuing of Tournament Debate: Factors from
Practitioners and Administrators.” The Forensic 80(4) (Summer 1995): 7–12.

492 APPEND IX E DEBATE B IB L IOGRAPHY

Friedman, Robert P. “Why Not Debate Persuasively?” Today’s Speech 5 (1957): 32–34.
Giffin, Kim, and D. A. Warner. “A Study of the Influence of an Audience on the Rate

of Speech in Tournament Debates.” The Speaker (1962).
Hill, Bill. “Improving the Quality of CEDA Debate.” National Forensic Journal 4 (Fall

1986): 105–121.
McBath, James H., and Nicholas M. Cripe. “Delivery: Rhetoric’s Rusty Canon.” JAFA

2(1) (Jan. 1965): 1–6.
McGough, M. “Pull It Across Your Flow.” The New Republic (Oct. 10, 1988): 17–19.
Murrish, Walter. “Training the Debate in Persuasion.” JAFA 1(1) (Jan. 1964):

7–12.
Olson, Donald O. “A Survey of Attitudes on the Spread.” Speaker and Gavel 8(3) (Mar.

1971): 66–69.
Peterson, Owen. “Forum Debating: 150 Debates Later.” Southern Speech Communication

Journal 47(4) (Summer 1982): 435–443.
Stelzner, Hermann G. “Tournament Debate: Emasculated Rhetoric.” Southern Speech

Communication Journal 27 (Fall 1961): 34–42.
Swinney, James P. “The Relative Comprehension of Contemporary Tournament

Debate Speeches.” JAFA 5(1) (Winter 1968): 16–20.
Vasilius, Janet M., and Dan DeStephen. “An Investigation of the Relationship Between

Debate Tournament Success and Rate, Evidence, and Jargon.” JAFA 15 (Spring
1979): 197–204.

Voor, John B., and Joseph M. Miller. “The Effect of Practice upon the Comprehension
of Time-Compressed Speech.” Speech Monographs 32 (1965): 452–454.

Weiss, Robert O. “The Public Presence of Forensics.” Speaker and Gavel 23(1) (Fall
1985): 23–28.

XXI. Debating Judging and Debate Paradigms

Allen, Mike, and Kathy Kellermann. “Using the Subjective Probability Model to
Evaluate Academic Debate Arguments.” Argumentation and Advocacy 25 (Fall 1988):
93–107.

Balthrop, William V. “Argumentation and the Critical Stance: A Methodological
Approach.” In Advances in Argumentation Research, ed. J. Robert Cox and Charles
Willard. Carbondale: Southern Illinois University Press, 1982. Pp. 238–258.

———. “Citizen, Legislator, and Bureaucrat as Evaluators of Competing Policy
Systems.” In Advanced Debate: Readings in Theory, Practice, and Teaching, 2nd ed., ed.
David Thomas. Skokie, IL: National Textbook, 1979. Pp. 402–418.

———. “The Debate Judge as Critic of Argument.” JAFA 20 (Summer 1983):
1–15.

Bartanen, Michael. “The Case for Using Nontraditional Judges in Forensics Contests.”
Argumentation and Advocacy 30(4) (Spring 1994): 248–254.

Benoit, William, S. R. Wilson, and V. F. Follert. “Decision Rules for the Policy
Metaphor.” JAFA 22 (Winter 1986): 135–146.

Boileau, Don M., Jon Fitzgerald, David Ling, and Dan P. Millar. “A Debate Judge
Certification Test: Development and Operation on a State-Wide Scale.”
Communication Education 30(4) (Oct. 1981): 414–420.

Branham, Robert J., and Thomas Isaacson. “The Ascent of Policy Making: Academic
Debate from 1970 to 1980.” Speaker and Gavel 17 (Fall 1979): 5–10.

Brey, James. “A Descriptive Analysis of CEDA Judging Philosophies, Part I: Definitive
Acceptance or Rejection of Certain Tactics and Arguments.” CEDA Yearbook 10
(1989): 67–77.

———. “An Analysis of CEDA Judging Philosophies, Part II: Accepting Certain Tactics
and Arguments with Reservations.” CEDA Yearbook 11 (1990): 72–79.

APPEND IX E DEBATE B IBL IOGRAPHY 493

Brydon, Steven. “Judging CEDA Debate: A Systems Perspective.” CEDA Yearbook 5
(1984): 85–88.

Buckley, David C. “A Comparison of Judging Paradigms.” In Argument in Transition:
Proceedings of the Third Summer Conference on Argumentation, ed. David Zarefsky,
Malcolm O. Sillars, and Jack Rhodes. Annandale, VA: SCA, 1983. Pp. 858–870.

Cirlin, Alan. “Judging, Evaluation, and the Quality of CEDA Debate.” National Forensic
Journal (Fall 1986): 81–90.

Clevenger, Theodore, Jr. “Toward a Point of View for Contest Debate.” Central States
Speech Journal 12 (Fall 1960): 21–26.

Corsi, Jerome R. “Zarefsky’s Theory of Debate as Hypothesis Testing: A Critical Re-
Examination.” JAFA 19 (Winter 1983): 158–170.

Cox, J. Robert. “A Study of Judging Philosophies of the Participants of the National
Debate Tournament.” JAFA 11 (Fall 1974): 61–71.

———, and Julia T. Wood. “The Effects of Consultation on Judges/Decisions.” The
Speech Teacher 24 (Mar. 1975): 118–126.

Crawford, C. B., and Willis M. Watt. “Argument Supporting the Requirement for
Debate Judging Philosophy Statements at the PKD National Tournament.” The
Forensic 80(2) (Winter 1995): 1–10.

Cross, John D., and Ronald J. Matlon. “An Analysis of Judging Philosophies in
Academic Debate.” JAFA 15 (Fall 1978): 110–123.

“Debate Paradigms.” JAFA 18 (special forum) (Winter 1982): Pp. 133–160.
Dempsey, Richard H., and David J. Hartmann. “Emergent Voting Criteria and the

Judicial Impotence of Critics.” Argumentation and Advocacy 22(3) (Winter 1986): 167–
175.

Fisher, Walter R. “The Narrative Paradigm: In the Beginning.” Journal of Communication
35(4) (Fall 1985): 74–89.

Freeley, Austin J. “Judging Paradigms: The Impact of the Critic on Argument.” In
Dimensions of Argument: Proceedings of the Second Summer Conference on Argumentation,
ed. George Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 433–
447.

Gass, Robert H., Jr. “The Narrative Perspective in Academic Debate: A Critique.”
Argumentation and Advocacy 25 (Fall 1988): 78–92.

Giffin, Kim. “A Study of the Criteria Employed by Tournament Debate Judges.” Speech
Monographs (Mar. 1959): 69–71.

Gill, Mary. “Knowing the Judge: The Key to Successful Debate.” CEDA Yearbook 9
(1988): 96–101.

Hanson, C. T. “What Are the Options? The Philosophy of Using Ballots.” The Forensic
73(3) (May 1988): 1–5.

Henderson, Bill, and David L. Boman. “A Study to Determine If Debate Judges’ Judging
Philosophy Statements Are Consistent with Their Later Related Ballot Statements.”
JAFA 19 (Winter 1983): 191–198.

Hollihan, Thomas A. “Conditional Arguments and the Hypothesis Testing Paradigm: A
Negative View.” JAFA 19 (Winter 1983): 171–178.

———, Kevin T. Baaske, and Patricia Riley. “Debaters as Storytellers: The Narrative
Perspective in Academic Debate.” JAFA 23 (Spring 1987): 184–193.

Hufford, Roger. “Toward Improved Tournament Judging.” JAFA 2(3) (Sept. 1965):
120–125.

“Hypothesis Testing.” JAFA 19 (Winter 1983): 158–190.
Klump, James F., Bernard L. Brock, James W. Chesebro, and John F. Cragan.

“Implications of a Systems Model of Analysis on Argumentation Theory.” JAFA 11
(Summer 1974): 1–7.

494 APPEND IX E DEBATE B IB L IOGRAPHY

Lichtman, Alan, Daniel M. Rohrer, and Jack Hart. “Policy Systems Revisited.” In
Advanced Debate: Readings in Practice and Teaching. Lincolnwood, IL: National
Textbook, 1987. Pp. 231–240.

McAdoo, Joe, ed. Judging Debates. Springfield, MO: Mid-America Research, 1975.
Miller, Gregory R. “The Forensics Critic as an Ideologue Critic: An Argument for

Ideology as a New Paradigm for Academic Debate.” CEDA Yearbook 10 (1989):
71–80.

———, John Gates, and Paul Gaske. “Resolving Paradigmatic Disputes as a Pre-Debate
Issue: A Modest Proposal.” Speaker and Gavel 26 (1988): 37–43.

Parson, Donn W. “Root Metaphors and Terministic Screens: Another Look at
Paradigms.” In Argument in Transition: Proceedings of the Third Summer Conference on
Argumentation, ed. David Zarefsky, Malcolm O. Sillars, and Jack Rhodes. Annandale,
VA: SCA, 1983. Pp. 792–799.

Rowland, Robert C. “The Debate Judge as Debate Judge: A Functional Paradigm for
Evaluating Debates.” JAFA 20 (Spring 1984): 183–193.

———. “Debate Paradigms: A Critical Examination.” In Dimensions of Argument:
Proceedings of the Second Annual Conference on Argumentation, ed. George Ziegelmueller
and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 448–475.

———. “A Defense of Rational Argument.” Philosophy and Rhetoric 28(4) (1995):
350–364.

———. “On Argument Evaluation.” JAFA 21 (Winter 1985): 123–132.
———. “Standards for Paradigm Evaluation.” JAFA 18 (Winter 1982): 133–140.
———. “Tabula Rasa: The Relevance of Debate to Argumentation Theory.” JAFA 21

(Fall 1984): 76–88.
Smith, Mark. “To Disclose or Not to Disclose.” CEDA Yearbook 11 (1990): 88–94.
Snider, Alfred C. “Games Without Frontiers: A Design for Communication Scholars and

Forensics Educators.” JAFA 20 (Winter 1984): 162–170.
Thomas, David A., ed. “Forum on Policy Systems Analysis.” JAFA 22 (Winter 1986)

123–175.
Ulrich, Walter. “An Ad Hominem Examination of Hypothesis Testing as a Paradigm for

Evaluation of Argument.” JAFA 21 (Summer 1984): 1–8.
———. “Debate as Dialectic: A Defense of the Tabula Rasa Approach to Judging.”

JAFA 21(2) (Fall 1984): 89–93.
Wright, Tim, et al. “What Are the Characteristics of the Ideal Debate Judge?” Speaker

and Gavel 7(4) (May 1970): 143–145.
Zarefsky, David, and Bill Henderson. “Hypothesis Testing in Theory and Practice.”

JAFA 19 (Winter 1983): 179–185.
———. “Reflections on Hypothesis Testing: A Response to Ulrich.” JAFA 21 (Summer

1984): 9–13.

XXII. Ethics

Note: See AFA and CEDA ethics codes.
Church, Russell. “The AFA Code: Work Left Undone.” JAFA 9 (Winter 1973):

378–379.
Day, Dennis. “The Ethics of Democratic Debate.” Central States Speech Journal 17 (Feb.

1966): 5–14.
Duffy, Bernard. “The Ethics of Argumentation in Intercollegiate Debate: A Conservative

Appraisal.” National Forensic Journal 1 (Spring 1983): 65–71.
Fisher, Daryl. “Should a Coach Research and Develop Arguments for Debaters?” Forensic

Educator 1 (1987): 15–16.
Inch, Edward S. “Forensics, Ethics, and the Need for Vision.” In PKD Proceedings of the

1991 Professional Development Conference: Commitment to Forensic Education: The

APPEND IX E DEBATE B IBL IOGRAPHY 495

Challenge to the Twenty-First Century, ed. Sally Roden. Conway: University of Central
Arkansas, 1991. Pp. 47–57.

Klopf, Donald, and James McCroskey. “Ethical Practices in Debate.” JAFA 1 (Jan.
1964): 13–16.

Muir, Star. “A Defense of the Ethics of Contemporary Debate.” Philosophy and Rhetoric
26(4) (1993): 277–295.

Murphy, Richard. “The Ethics of Debating Both Sides.” Speech Teacher (Jan. 1957): 1–9.
Newman, Robert P., and Keith R. Sanders. “A Study in the Integrity of Evidence.”

JAFA 2 (Jan. 1965): 7–13.
Rieke, Richard D., and David H. Smith. “The Dilemma of Ethics and Advocacy in the

Use of Evidence.” Western Journal of Speech Communication 32 (Fall 1968): 223–233.
Sanders, Keith R. “Toward a Solution to the Misuse of Evidence.” JAFA 3 (Jan. 1966):

6–10.
Snider, Alfred C. “Ethics in Academic Debate: A Gaming Perspective.” National Forensic

Journal 2 (Fall 1984): 119–134.
Thomas, David A. “The Ethics of Proof in Speech Events: A Survey of Standards Used

by Contestants and Judges.” National Forensic Journal 1 (Spring 1983): 1–17.
Ulrich, Walter. “The Ethics of Forensics: An Overview.” In American Forensics in

Perspective, ed. Donn Parson. Annandale, VA: SCA, 1984. Pp. 13–22.
Watkins, Lloyd, ed. “Ethical Problems in Debating: A Symposium.” Speech Teacher 8

(Mar. 1959): 150–156.

XXIII. Value Debate

See materials on value debating and CEDA. See especially CEDA yearbooks 1980 to
present. See also materials on nonpolicy debate and L–D value debate, as well as
Aristotle’s enthymeme, Toulmin, Perelman, and informal logic.
Allen, Mike, and Lisa Dowdy. “An Analysis of CEDA and NDT Judging Philosophies.”

CEDA Yearbook 5 (1984): 74–79.
Bartanen, Michael. “Application of the Issues Agenda Paradigm to Speaker Duties in

Value Debates.” CEDA Yearbook 8 (1987): 42–51.
———. “The Role of Values in Policy Controversies.” CEDA Yearbook 3 (1982): 19–24.
———, and David Frank. “Creating Procedural Distinctions Between Values and Policy

Debate: The Issues Agenda Model.” The Forensic (1983): 1–9.
———, and David Frank. Debating Values. Scottsdale, AZ: Gorsuch Scarisbrick, 1991.
Boggs, Ronald. “Comparing Values: A Review of Analytical Value Hierarchies.” CEDA

Yearbook 8 (1987): 27–32.
Church, Russell, and David Buckley. “Argumentation and Debating Propositions of

Value: A Bibliography.” JAFA 19 (Spring 1983): 239–250. An excellent values debate
bibliography.

———, and Charles Wilbanks. Values and Policies in Controversy: An Introduction to
Argumentation and Debate. Scottsdale, AZ: Gorsuch Scarisbrick, 1986.

Cirlin, Alan. “On Negative Strategy in Value Debate.” CEDA Yearbook 5 (1984): 31–39.
Cole, Mark, Ronald Boggs, and Kevin Twohy. “The Function of Criteria in Non-

Policy Argumentation: Burdens and Approaches.” CEDA Yearbook 7 (1986): 36–42.
Corcoran, Joseph. An Introduction to Non-Policy Debating. Dubuque, IA: Kendall Hunt,

1988.
Dobkin, Milton. “Social Values and Public Address: Some Implications for Pedagogy.”

Western Speech Communication Journal (Summer 1962): 140–145.
Fisher, Walter. “Debating Value Propositions: A Game for Dialecticians.” In Dimensions

of Argument: Proceedings of the Second Summer Conference on Argumentation, ed. George
Ziegelmueller and Jack Rhodes. Annandale, VA: SCA, 1981. Pp. 1014–1030.

———. “Rationality and the Logic of Good Reasons.” Philosophy and Rhetoric (Spring
1980): 121–130.

496 APPEND IX E DEBATE B IB L IOGRAPHY

———. “Toward a Logic of Good Reasons.” Quarterly Journal of Speech (Dec. 1978):
376–384.

Flaningam, Carl. “Value-Centered Argument and the Development of Decision Rules.”
JAFA (Fall 1982): 107–115.

Gaske, Paul, Drew Kugler, and John Theobold. “Judging Attitudes and Paradigmatic
Preferences in CEDA Debate: A Cumulative and Construct Validity Investigation.”
CEDA Yearbook 6 (1985): 57–66.

Gronbeck, Bruce. “From Is to Ought: Alternative Strategies.” Central States Speech Journal
(Spring 1968): 31–39.

Hample, Dale. “Testing a Model of Value Argument and Evidence.” Communication
Monographs 44(2) (June 1977): 106–120.

Henderson, Bill. “Theoretical Implications of Debating Non-Policy Propositions.”
CEDA Yearbook 1 (1980): 1–8.

Hill, Bill, and Richard W. Leeman. “Developing Fields Dependent Criteria in Non-
Policy Debate.” The Forensic 79(3) (Spring 1994): 14–25.

Hollihan, Thomas. “An Analysis of Value Argumentation in Contemporary Debate.”
Debate Issues 14 (Nov. 1980): 7–10.

———, Patricia Riley, and Curtis C. Austin. “A Content Analysis of Selected CEDA
and NDT Judges’ Ballots.” In Argument in Transition: Proceedings of the Third Summer
Conference on Argumentation, ed. David Zarefsky, Malcolm O. Sillars, and Jack
Rhodes. Annandale, VA: SCA, 1983. Pp. 871–882.

Howe, Jack. “CEDA’s Objectives: Lest We Forget.” CEDA Yearbook 2 (1981): 1–3.
———, and Don Brownlee. “The Founding Principles of CEDA.” In Twentieth

Anniversary Assessment Conference Proceedings, 1993, ed. David Thomas and Stephen
Wood. Dubuque, IA: Kendall Hunt, 1993. Pp. 249–262.

Kennedy, George. Aristotle on Rhetoric: A Theory of Civic Discourse. New York and
Oxford: Oxford University Press, 1991.

Kluckhorn, Clyde. “The Evolution of Contemporary American Values.” Daedalus
(Spring 1958): 78–109.

Louden, Allan, and Curtis Austin. “CEDA vs. NDT: A Dysfunctional Myth.” CEDA
Yearbook 4 (1983): 6–12.

Matlon, Ronald J. “Analyzing and Debating Propositions of Value in Academic
Forensics.” Journal of Communication Association of the Pacific 6 (July 1977): 52–67.

———. “Debating Propositions of Value.” JAFA 14 (Spring 1978): 194–204.
———. “Debating Propositions of Value: An Idea Revisited.” CEDA Yearbook 9 (1988):

1–14.
———. “Propositions of Value: An Inquiry into Issue Analysis and Locus of

Presumption.” In Dimensions of Argument: Proceedings of the Second Summer Conference
on Argumentation, ed. George Ziegelmueller and Jack Rhodes. Annandale, VA: SCA,
1981. Pp. 494–512.

Micken, Kathleen, and Patrick Micken. “Debating Values: An Idea Revitalized.” CEDA
Yearbook 14 (1993): 54–71.

Miller, Gerald. “Questions of Fact and Value: Another Look.” Southern States Speech
Journal (Winter 1962): 116–122.

Perelman, Chaim. “How Do We Apply Reason to Values?” Journal of Philosophy (Dec.
22, 1955): 797–802.

———. The Idea of Justice and the Problem of Argument. New York: Humanities Press,
1963.

———, and Lucie Olbrechts-Tyteca. The New Rhetoric: A Treatise on Argumentation.
Notre Dame, IN: University of Notre Dame Press, 1969.

———. “Value Judgments, Justifications, and Argumentation.” Philosophy Today (Spring
1962): 45–50.

APPEND IX E DEBATE B IBL IOGRAPHY 497

Rescher, Nicholas. Introduction to Value Inquiry. Englewood Cliffs, NJ: Prentice Hall,
1969.

Rokeach, Milton. Beliefs, Attitudes, and Values. San Francisco: Jossey-Bass, 1976.
———. Understanding Human Values. London: Free Press, 1979.
Rowland, Robert C. “The Philosophical Presuppositions of Value Debate.” In Argument

in Transition: Proceedings of the Third Summer Conference on Argumentation, ed. David
Zarefsky, Malcolm O. Sillars, and Jack Rhodes. Annandale, VA: SCA, 1983. Pp.
822–836.

Self, Lois. “Rhetoric and Phronesis: The Aristotelian Ideal.” Philosophy and Rhetoric
(1979): 130–136.

Sillars, Malcolm O. “Audiences, Social Values, and the Analysis of Argument.”
Communication Education (Nov. 1973): 291–303.

———, and Patricia Ganer. “Values and Beliefs: A Systematic Basis for Argumentation.”
In Advances in Argumentation Theory and Research, ed. J. Robert Cox and Charles A.
Willard. Carbondale: Southern Illinois University Press, 1982.

Steele, Edward, and Charles Redding. “The American Values System: Premises for
Persuasion.” Western Speech Communications Journal 26 (Spring 1962):
83–91.

———. “Social Values in Public Address.” Western Journal Speech Communication (Winter
1978): 37–42.

Stevenson, Charles L. Facts and Values. New Haven, CT: Yale University Press, 1963.
Sumner, L. W. “Value Judgments and Action.” Mind (July 1968): 383–399.
Toulmin, Stephen. An Examination of the Place of Reason in Ethics. Cambridge: Cambridge

University Press, 1950.
Tuman, Joseph. “Getting to First Base: Prima Facie Arguments for Propositions of

Value.” JAFA 24(2) (Fall 1987): 84–94.
Ulrich, Walter. Debating Value Resolutions. Berkeley, CA: Griffin Research, 1988.
Wallace, Karl. “Substance of Rhetoric: Good Reasons.” Quarterly Journal of Speech (Oct.

1963): 239–249.
Warnick, Barbara. “Arguing Value Propositions.” JAFA 18(2) (Fall 1981): 109–119.
Wentzel, Joseph. “Toward a Rationale for Value Centered Argument.” JAFA 13

(Winter 1977): 150–158.
Werkmeister, W. H. Historical Spectrum of Value Theories. Lincoln, NE: Johnsen, 1973.
———. Man and His Values. Lincoln: University of Nebraska Press, 1967.
Williams, Robin M. “Values in American Society.” In American Society: A Sociological

Interpretation, 3rd ed. New York: Knopf, 1970. Pp. 438–504.
Wood, Stephen, and John Midgley. Prima Facie: A Guide to Value Debate. Dubuque, IA:

Kendall Hunt, 1989.
Zarefsky, David. “Criteria for Evaluating Non-Policy Argument.” CEDA Yearbook 1

(1980): 9–16.

XXIV. Lincoln–Douglas Debate

Grice, George L., and Edwin W. Knaak. Lincoln–Douglas for Novices. San Antonio, TX:
Texas Group, 1985.

Kemp, Robert. Lincoln–Douglas Debating. Clayton, MO: Alan, 1984.
“Lincoln–Douglas Debate.” National Forensic Journal 14(2) (special issue) (Fall 1996):

1–68. Concerns L–D at NFA tourneys.
Luong, Minh. “Defining the Role of Presumption in Lincoln–Douglas Debate.” NFL

Journal 2 (1992): 1–16.
Minch, Kevin, and Timothy Borchers. “A Philosophy for Judging NFA Lincoln–Douglas

Debate.” National Forensic Journal 14(2) (Fall 1996): 19–36.
Morris, Charles E., III, and Dale Herbeck. “Lincoln–Douglas: An Educational Exercise.”

National Forensic Journal 14(2) (Fall 1996): 1–17.

498 APPEND IX E DEBATE B IB L IOGRAPHY

Pollard, Tom, and Diana Prentice, eds. Lincoln–Douglas Debate: Theory and Practice.
Lawrence: University of Kansas Press, 1981.

Williams, David E. “Educational Criteria in Forensics: An Argument for Lincoln–
Douglas Debate.” National Forensic Journal 14(1) (Spring 1996): 60–70.

XXV. Parliamentary Debate

See the new annual Parliamentary Debate and articles on parliamentary debate by Robert
Trapp and Steve Johnson.
Bailey, R. J. “Adding Communication to Debate: A Look at Parliamentary Debate as a

Complement to Cross-Examination Debate in Intercollegiate Debate.” Parliamentary
Debate l (1992): 25–37.

Bingle, Donald. “Parliamentary Debate Is More Serious Than You Think: Forensics at
the University of Chicago.” Speaker and Gavel 15(2) (Winter 1978): 36–42.

———. “What About Research?: How to Be Well Read.” Parliamentary Debate 4
(1996): 3–13.

Johnson, Tom. “Full of Sound and Fury? The Role of Speech in Parliamentary Debate.”
Speaker and Gavel 1(3) (Mar. 1964): 88–92.

O’Neill, Daniel. “Recollections of University Parliamentary Debater: Irish Style.” The
Forensic 71(3) (Spring 1986): 66–69.

Sheckels, Theodore, Jr., and Annette Warfield. “Parliamentary Debate: A Description
and a Justification.” Argumentation and Advocacy 27 (Fall 1990): 86–96.

Trapp, Robert. “Parliamentary Debate as Public Debate.” Argumentation and Advocacy 32(2)
(Fall 1996): 85.

Williams, David E., J. Brent Hagy, and Ali McLane-Hagy. “Introducing Parliamentary
Debate in the Argumentation and Debate Course.” The Forensic 82(1) (Fall 1996):
16–21.

XXVI. Research in Forensics

The following studies represent only a small sample of research in forensics. For more
information, see M.A. theses and Ph.D. dissertations, ERIC, papers from NCA and re-
gional speech communication conventions, and so on. Names in forensics associated with
quantitative research are fairly few in number but would include Mike Allen, Kenneth
Andersen, Kent Colbert, Paul Dovre, Don Faules, Kim Giffin, C. T. Hanson, Bill Hill,
Ed Hinck, Brenda Logue, Mike Mayer, John Reinard, and Wayne Thompson.
Anderson, Kenneth. “A Critical Review of the Behavioral Research in Argumentation

and Forensics” JAFA 10 (Winter 1974): 147–155.
Bennett, William B. The How To’s of Library Research. Taos, NM: Championship Debate

Enterprises.
Colbert, Kent. “The Effects of Debate Participation on Argumentativeness and Verbal

Aggression.” Communication Education 42(3) (July 1993): 206–214.
———. “The Effects of CEDA and NTA Debate Training on Critical Thinking

Ability.” JAFA 12 (Spring 1987): 194–201.
———. “Enhancing Critical Thinking Ability Through Academic Debate.”

Contemporary Argumentation and Debate: The Journal of the Cross Examination Debate
Association 16 (1995): 52–72.

———. “A Quantitative Analysis of CEDA Speaking Rates.” National Forensic Journal 6
(Fall 1988): 113–120.

———. “Replicating the Effects of Debate Participation on Argumentativeness and Verbal
Aggression.” The Forensic 79(3) (Spring 1994): 1–13.

———. “Speaking Rates of N.D.T. Finalists from 1968–1980.” JAFA 18 (Summer
1981): 73–76.

Douglas, Donald G. “A Need for Review: Forensic Studies in Contemporary Speech
Education.” JAFA 8 (Spring 1972): 178–181.

APPEND IX E DEBATE B IBL IOGRAPHY 499

———. “The Status of Historical Research in Argumentation.” JAFA 10 (Winter 1974):
156–174.

Dovre, Paul, and John Wenburg. “Experimental Research in Forensics: New
Resources.” JAFA 8 (Summer 1971): 47–51.

———. “Historical-Critical Research in Debate.” JAFA 2 (May 1965): 72–79.
———. “Measuring Refutation Skills: An Exploratory Study.” JAFA 4 (Spring 1967):

47–52.
“Forensics as a Laboratory in Communication Studies.” National Forensic Journal 10 (spe-

cial issue) (Spring 1992): 49–82.
“Forensics Research.” National Forensic Journal 8 (Spring 1990): 1–103. Probably the best

recent whole journal dedicated to forensic research.
Giffin, Kim, and D. A. Warner. “A Study of the Influence of an Audience on the Rate

of Speech in Tournament Debates.” The Speaker (1962).
Gruner, Charles, Richard Huseman, and James L. Luck. “Debating Ability, Critical

Thinking Ability, and Authoritarianism.” Speaker and Gavel 8(3) (Mar. 1971): 63–65.
Harris, Edward, Richard Kropp, and Robert Rosenthal. “The Tournament as

Laboratory: Implications for Forensic Research.” National Forensic Journal (Spring
1986): 13–22.

Hunt, Steven B., and Edward S. Inch. “The Top Fifty Forensics Programs in the U.S.: A
Twenty Year Retrospective.” Paper presented at the Annual Meeting of the Western
States Communication Association, Albuquerque, NM, Feb. 12–16, 1993. This study
also listed on and available from ERIC.

Huseman, Richard, Glenn Ware, and Charles Gruner. “Critical Thinking, Reflective
Thinking, and the Ability to Organize Ideas: A Multivariate Approach.” JAFA 9
(Summer 1972): 261–265.

Jensen, Scott. “A Survey Analysis of Regional and National Programs and Competitive
Trends in Collegiate Forensics.” The Forensic 78(4) (Summer 1993): 1–10.

Klumpp, James F. “Wading into the Stream of Forensics Research: The View from the
Editorial Office.” National Forensic Journal 8 (Spring 1990): 77–86.

Logue, Brenda, and B. Christine Shea. “An Examination and Criticism of Forensic
Research: The Last Five Years, 1984–1988.” In Spheres of Argument: Proceedings of the
6th SCA/AFA Conference on Argumentation, ed. Bruce Gronbeck. Annandale, VA:
SCA, 1989. Pp. 449–456.

Mayer, Mike, and Vince Meldrum. “The Effects of Various Time Limits on the Quality
of Rebuttals.” JAFA 23 (Winter 1987): 158–165.

McBath, James, Michael Bartanen, and John Gossett. “Research in Forensics.” ACA
Bulletin (Apr. 1979): 5–9.

McGlone, Edward L. “The Behavioral Effects of Forensics Participation.” JAFA (Winter
1974): 140–146.

McKerrow, Raymie E. “Evaluating Research in Forensics: Considerations of the Tenure
and Promotion Process.” National Forensic Journal 8 (Spring 1990): 73–76.

Pitt, Carl Allen. “Upgrading the Debater’s Research Methods.” Speaker and Gavel 7(2)
(Jan. 1970): 44–46.

Porter, Sharon. “Forensics Research: A Call for Action.” National Forensic Journal 8
(Spring 1990): 95–103.

Semlack, William D., and Donald C. Shields. “The Effect of Debate Training on
Students Participating in the Bicentennial Youth Debates.” JAFA 13 (Spring 1977):
192–196.

Stepp, Pamela, and Ralph B. Thompson. “A Survey of Forensics Activity at Selected
Colleges and Universities in the United States, 1987.” National Forensic Journal 6 (Fall
1988): 121–136.

Walwik, Theodore J. “Research in Forensics: An Overview.” JAFA 6 (Spring 1969):
43–48.

500 APPEND IX E DEBATE B IB L IOGRAPHY

XXVII. Women and Minorities in Forensics

Bartanen, Kristine. “Developing Student Voices in Academic Debate Through a
Feminist Perspective of Learning, Knowing, and Arguing.” Contemporary
Argumentation and Debate 16 (1995): 1–13.

Bruschke, Jon, and Ann Johnson. “An Analysis of Differences in Success Rates of Male
and Female Debaters.” Argumentation and Advocacy 30(3) (Winter 1994): 162–173.

Crenshaw, Carrie. “Dominant Form and Marginalized Voices: Argumentation about
Feminism(s). CEDA Yearbook 14 (1993): 72–79.

Friedley, Sheryl, and Bruce Manchester. “An Analysis of Male/Female Participation at
Select National Championships.” National Forensic Journal 3 (1985): 3–12.

———. “An Examination of Male/Female Judging Decision in Individual Events.”
National Forensic Journal 5 (Spring 1987): 11–20.

Hayes, Michael T., and Joe McAdoo. “Debate Performance: Differences Between Male
and Female Rankings.” JAFA 8 (Winter 1972): 127–131.

Johnson, Ann, and Jon Bruschke. “A Research Agenda for the Study of Women in
Debate: A Framework and Preliminary Analysis.” In Argument and the Postmodern
Challenge: Proceedings of the 8th SCA/AFA Conference on Argumentation, ed. Raymie
McKerrow. Annandale, VA: SCA, 1993. Pp. 55–60.

Loge, Peter. “Black Participation in CEDA Debate: A Quantification and Analysis.”
CEDA Yearbook 12 (1991): 79–87.

Logue, Brenda. “CEDA Male/Female Participation Levels: A Research Report.” CEDA
Yearbook 7 (1986): 64–75.

Murphy, John M. “Separate and Unequal: Women in the Public Address Events.”
National Forensic Journal 7 (Fall 1989): 115–125.

Nadler, Marjorie Keeshan. “The Gender Factor in Selecting Extra-Curricular Activities.”
National Forensic Journal 3 (Spring 1985): 29–36.

Pettus, Ann Burnett, and Mary Ann Daniels. “Coaching Intercollegiate Debate and
Raising a Family: An Analysis of Perspective from Women in the Trenches.”
National Forensic Journal 11 (Winter 1994): 47–53.

Rogers, Jack. “Interrogating the Myth of Multiculturalism: Toward Significant
Membership and Participation of African Americans in Forensics.” The Forensic 80(4)
(Summer 1995): 21–30.

Simerly, Greg, Ro Bites, and L. Scott. “Strategies to Achieve Cultural Diversity in
Intercollegiate Debate.” Speech and Theatre Association of Missouri Journal 22 (1992):
28–34.

Stepp, Pam, Greg Simerly, and Brenda Logue. “Sexual Harassment in CEDA Debate.”
Argumentation and Advocacy 31 (1994): 36–40.

Szwapa, C. “Sexual Harassment and Gender Discrimination in NDT Debate.”
Argumentation and Advocacy 31 (1994): 41–44.

XXVIII. Evidence and Ethics in Forensics

Bart, John. “Is There an Exit from the Information Superhighway?: The Dangers of
Electronic Research.” Forensic Educator 9(1) (1994–95): 28–31.

Benson, James A. “The Use of Evidence in Intercollegiate Debate.” JAFA 7 (Spring
1971): 260–270.

Church, Russell. “The AFA Code: Work Left Undone.” JAFA 9 (Winter 1973): 378–379.
Duffy, Bernard K. “The Ethics of Argumentation in Intercollegiate Debate: A

Conservative Appraisal.” National Forensic Journal 1 (Spring 1983): 65–71.
Kellerman, Kathy. “The Concept of Evidence: A Critical Review.” JAFA 16 (Winter

1980): 159–172.
Klopf, Donald, and James McCroskey. “Ethical Practices in Debate.” JAFA 1 (Jan.

1964): 13–16.

APPEND IX E DEBATE B IBL IOGRAPHY 501

Newman, Robert P., and Keith R. Sanders. “A Study in the Integrity of Evidence.”
JAFA 2 (Jan. 1965): 7–13.

———, and Dale R. Newman. Evidence. New York: Houghton Mifflin, 1969.
Reinard, John C. “The Empirical Study of the Persuasive Effects of Evidence: The Status

After Fifty Years of Research.” Human Communication Research 15(1) (Fall 1988): 3–59.
Rieke, Richard, and David H. Smith. “The Dilemma of Ethics and Advocacy in the Use

of Evidence.” Western Journal of Speech Communication 32 (Fall 1968): 223–233.
Sanders, Keith R. “Toward a Solution to the Misuse of Evidence.” JAFA 3 (Jan. 1966):

6–10.
Snyder, Alfred C. “Ethics in Academic Debate: A Gaming Perspective.” In Advanced

Debate: Readings in Theory, Practice, and Teachings, ed. David A. Thomas and Jack P.
Hart. Skokie, IL: National Textbook, 1992. Pp. 15–29.

Spiker, Barry K., Tom D. Daniels, and Lawrence M. Bernabo. “The Quantitive
Quandry in Forensics: The Use and Abuse of Statistical Evidence.” JAFA 19 (Fall
1982): 87–96.

XXIX. Some Contemporary Debate Issues

Bruschke, Jon. “Debate Factions and Affirmative Actions.” Contemporary Argumentation &
Debate 25 (2004): 78–88.

English, Eric, Stephen Llano, Gordon R. Mitchell, Catherine E. Morrison, John Rief,
and Carly Woods. “Debate as a Weapon of Mass Destruction.” Communication &
Critical/Cultural Studies 4(2) (2007): 221–225.

Godden, David M., and Douglas Walton. “A Theory of Presumption for Everyday
Argumentation.” Pragmatics & Cognition 15(2) (2007): 313–346.

Louden, Allan. “Debating Dogma and Division.” Contemporary Argumentation & Debate
25 (2004): 40–42.

McGee, Brian R., Michael Bartanen, David M. Berube, Dale A. Herbeck, John P.
Katsulas, and Linda M. Collier. “Whatever Happened to ‘Value Debate’?:
Reflections on Non-Policy Debating in CEDA.” Contemporary Argumentation &
Debate 23 (2002): 72.

Parcher, Jeff. “Factions in Policy Debate: Some Observations.” Contemporary
Argumentation & Debate 25 (2004): 89–94.

Rogers, Jack E. “Graduate School, Professional, and Life Choices: An Outcome Assessment
Confirmation Study Measuring Positive Student Outcomes Beyond Student
Experiences for Participants in Competitive Intercollegiate Forensics.” Contemporary
Argumentation & Debate 26 (2005): 13–40.

———. “Longitudinal Outcome Assessment for Forensics: Does Participation in
Intercollegiate, Competitive Forensics Contribute to Measurable Differences in
Positive Student Outcomes?” Contemporary Argumentation & Debate 23 (2002): 1.

Shuster, Kate. “Games, Which From a Long Ways Off Looks Like Flies.” Contemporary
Argumentation & Debate 25 (2004): 95–100.

Solt, Roger E. “Debate’s Culture of Narcissism.” Contemporary Argumentation & Debate 25
(2004): 43–65.

Warner, Ede, and Jon Bruschke. “‘Gone on Debating:’ Competitive Academic Debate as
a Tool of Empowerment.” Contemporary Argumentation & Debate 22 (2001): 1.

Zompetti, Joseph P. “Personalizing Debating: Diversity and Tolerance in the Debate
Community.” Contemporary Argumentation & Debate 25 (2004): 26–39.

502 APPEND IX E DEBATE B IB L IOGRAPHY

Appendix F

Glossary of Terms in

Argumentation and Debate

Academic debate: Debate conducted under the direction of an educational institution
for the purpose of providing educational opportunities for its students. The same as edu-
cational debate.

ADA: American Debate Association.

Add-on: When an affirmative speaker presents additional advantages after the initial
presentation of a case.

Advantages: The benefits or gains that the affirmative claims will result from adopting
its plan, which must be shown to outweigh the disadvantages.

Advocate: One who supports a position; to support a position.

AFA: American Forensic Association.

Affirmative: The side in a debate that argues for the resolution.

Ambiguity: Arises when the meaning of the word, phrase, or passage may reasonably
be interpreted in two or more ways.

Analogy, figurative: A process of reasoning in which cases in different classifications
are compared and inferred to be alike—for example, used car dealers are like sharks.

Analogy, literal: A process of reasoning in which cases in the same classification are
compared and inferred to be alike—for example, New York is like Chicago.

Analogy, reasoning by: The process of making a comparison between two similar
cases and inferring that what is true in one case is true in the other.

APDA: American Parliamentary Debate Association.

Applied debate: Debate presented before a judge or audience with the power to ren-
der a binding decision on the proposition. (Compare with academic debate.)

Arguing in a circle: Occurs when one assumes as a premise for the argument the very
conclusion one intends to prove.

Argument, an: A potentially controversial statement, offering good reasons to believe
it. Consists of a claim, supported by data and warrant.

503

Argumentation: Reason giving in communicative situations by people whose purpose
is the justification of acts, beliefs, attitudes, and values.

Assertion: A claim offered without supporting evidence or reasoning.

Attitudinal inherency: A widely held belief, bias, or attitude that prevents the problem
identified by the affirmative from being solved within the status quo.

Audience debate: A debate presented before and adapted to an audience. Usually the
audience is not empowered to render a binding decision on the resolution.

Backing: Additional evidence and reasoning advanced to support a warrant.

Benefits: See Advantages.

Block: A prepared group of arguments designed to support or refute a single point. May
also refer to the negative block: the second negative constructive speech and the first
negative rebuttal speech.

Blurb: A one- or two-word argument, generally incoherent or incomplete, that lacks
supporting evidence or analysis.

Brainstorming: A method of shared problem solving in which all members of a group
spontaneously contribute ideas. Individuals may use brainstorming by rapidly generating a
variety of possible solutions.

Brief: Used interchangeably with block. A prepared argumentative position or set of an-
swers to an anticipated argument.

Burden of proof, a: The obligation to prove what one asserts. Applies to both the af-
firmative and the negative, as any advocate forwarding a claim must provide support
sufficient to overcome the natural presumption against that claim.

Burden of proof, the: The risk of the proposition; the obligation of the affirmative, in
order to overcome presumption, to give good and sufficient reasons for affirming a
resolution.

Burden of rebuttal: The obligation of the negative to refute at least one of the issues
of the affirmative. Otherwise the affirmative will prevail.

Burden of refutation: The obligation to refute, or respond to, opposing arguments.
Applies to both the affirmative and the negative. Failure to fulfill the burden of refutation
results in the acceptance of the unrefuted argument. May also be called the burden of
rejoinder.

Burden of the negative: The burden of rebuttal that the negative has to try to shift to
the affirmative.
Card: A piece of evidence or evidence card. From the historical practice of debaters
recording evidence on index cards.

Case: The operational strategy drafted by the advocates on one side of a proposition for
the purpose of coordinating their reasoning and evidence and presenting their position
with maximum effectiveness.

Case turn: A negative turnaround argument, directed at the affirmative case claims.

Casual evidence: That which is created without an effort being made to create it and is
not designed for possible future reference.

Categorical syllogism: A syllogism in which the major premise is an unqualified
proposition. Such propositions are characterized by words like all, every, each, and any,
either directly expressed or clearly implied.

504 APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE

Causal reasoning: The process whereby one infers that a certain factor (a cause) is a
force that produces something else (an effect).

CEDA: Cross Examination Debate Association.

Circumvention argument: The negative argument that the affirmative’s plan won’t
work because many have the incentive and ability to check, evade, or otherwise defeat
that plan—for example, gas rationing won’t work because a widespread black market will
develop.

Claim: The conclusion we seek to establish by our arguments; the concise statement of
the point we are making.

Clash: The obligation to respond to arguments that might harm one’s position. (See
Burden of refutation.)

Coercion: The threat or use of force.

Comparative advantages case: Situation in which the affirmative accepts the goals of
the status quo and argues that its plan is a better way of attaining these goals and will
produce greater advantages than the status quo.

Competitive: Usually refers to the negative counterplan and requires that accepting the
counterplan be a reason to reject the affirmative plan, either because it is mutually ex-
clusive or because there is a net benefit to the counterplan over the plan. May also refer
to any argumentative position, including the kritic (critique).

Conclusive proof: Evidence that is incontrovertible, either because the law will not
permit it to be contradicted or because it is strong and convincing enough to override all
evidence to the contrary and to establish the proposition beyond reasonable doubt.

Conditional counterplan: Argument by the negative that it may abandon advocacy of
the counterplan if certain conditions prevail.

Conditional syllogism: A syllogism in which the major premise deals with uncertain
or hypothetical events. Usually identified by if, assuming, supposing, or similar terms, either
expressly stated or clearly implied. Also known as the hypothetical syllogism.

Constructive speech: The first and longer of the two speeches presented by a debater,
in which new evidence and new arguments for or against the proposition are presented.
(See Rebuttal speech.)

Contention: Statement offered in support of an issue.

Corroborative proof: Strengthening or confirming evidence of a different character in
support of the same fact or proposition.

Cost-benefit analysis: Comparing the advantages and disadvantages of a proposal and
drawing a conclusion in favor of a position.

Counterintuitive rejection of evidence: Evidence the audience rejects in the first
instance because they “know” it’s wrong—for example, that employment causes harms.

Counterplan: A plan presented by the negative that is competitive with the affirma-
tive’s plan and is a superior policy alternative.

Counter value: A value claimed by the negative to be of greater importance than the
principal value claimed by the affirmative.

Criteria: The standards on the basis of which a decision is made. A major issue in value
debate; sometimes used in policy debate.

APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE 505

Critical thinking: The ability to analyze, criticize, and advocate ideas; to reason in-
ductively and deductively; and to reach factual or judgmental conclusions based on sound
inferences drawn from unambiguous statements of knowledge or belief.

Critique (kritic): A type of argument, usually initiated by the negative, which brings
into question the language or behavior used in a debate or challenges the fundamental
principles or premises upon which the affirmative case or proposition is built. Similar to a
disadvantage argument.

Cross apply: A request by the debater to the judge to apply previously stated evidence
or argument to another point.

Cross-examination: The three-minute period, in a debate using the standard cross-
examination format, following each constructive speech, during which opponents may
question the constructive speaker.

Data: The grounds for an argument. In academic debate, usually in the form of
evidence.

Debate: The process of inquiry and advocacy; the seeking of a reasoned judgment on a
proposition.

Decision rule: A criteria or measure to aide in impact comparisons.

Definition, satisfactory: One that meets the expectations of those who render the
decision.

Definition of terms: The advocate’s supported interpretation of the meaning of the
words in a proposition.

Degree of cogency: The extent to which an argument is both sound and intellectually
compelling because it is well founded in fact, logic, or rationality.

Direct evidence: That which tends to show the existence of a fact in question without
the intervention of the proof of any other fact.

Disadvantages: The undesirable consequences that the negative claims will flow from
the affirmative’s plan. These must be shown to outweigh the advantages.

Disjunctive syllogism: A syllogism in which the major premise contains mutually ex-
clusive alternatives. Usually indicated by such words as either, or, neither, not, but, and al-
though, either expressly stated or clearly implied.

Educational debate: Used interchangeably with academic debate.

Enthymeme: (1) A truncated syllogism, in which one of the premises or the conclusion
is not stated. (2) A syllogism based on probabilities, signs, and examples, whose function
is rhetorical persuasion. Its successful construction is accomplished through the joint ef-
forts of speaker and audience.

Ethical: Being in accordance with the accepted principles of right and wrong that gov-
ern the conduct of a profession.

Evidence: Consists of facts, opinions, and objects used to generate proof.

Evidence aliunde: Evidence that explains or clarifies other evidence.

Evidence brief: A prepared argument, or set of arguments, complete with evidence.

Example, reasoning by: The process of inferring conclusions from specific cases.

Existential inherency: The argument that because a problem exists it must be inherent
in the status quo.

Extemporaneous speech: A prepared speech in which the speaker may or may not
use notes.

506 APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE

Extension: The development of an argument presented in an earlier speech.

Extrajudicial evidence: Evidence that is not admissible in court; such evidence may be
used outside the court.

Extratopicality: An advantage that is the result of a nontopical portion of the affirma-
tive plan.

Fallacy: Any unsound mode of arguing, which appears to demand our conviction, and
to be decisive of the question at hand, when in fairness it is not.

Fiat: The convention in academic policy debate that, for the sake of argument, partici-
pants may assume implementation of a reasonable policy. This allows debaters to focus
on the question of whether a policy should be adopted and to avoid as irrelevant ques-
tions about whether the policy would be adopted.

Forensics: Rhetorical scholarship that takes various forms, including debate, public ad-
dress, and the interpretation of literature. Usually organized as a competitive student
activity.

Flow sheet: An outline of a debate, with the arguments presented in each speech re-
corded in vertical columns and arranged so that a person can follow horizontally the flow
of each argument as it evolves progressively through all the speeches in a debate.

Generic disadvantages: Disadvantages that may be applied to a number of possible
affirmative plans.

Goals: In a value debate the values expressed in the resolution or argued by the deba-
ters. In a comparative advantages case the affirmative argues that it can reach the agreed-
on objectives of the status quo in a better way than the status quo can.

Good reasons: Reasons that are psychologically compelling for a given audience, that
make further inquiry both unnecessary and redundant—hence justifying a decision to
affirm or to reject a proposition.

Grounds: Evidence and reasoning advanced to establish the foundation of a claim. Also
called data.

Harm: The evil, or important problem, that the affirmative claims exists in the status
quo and requires remedy. One of the stock issues in policy debate.

Headlining: The use of concise, precisely chosen words or short sentences to identify
key points in the debater’s speech. In academic debate the speakers often use numbers
and letters to make their organization clear. Also called tag lining.

Hypothesis-testing judge: A judge who focuses on testing the affirmative case and
requires that the affirmative overcome any negative attack to win the decision.

Hypothetical syllogism: See Conditional syllogism.

Impact: The importance or relevance of an argument in a debate. (See also Significance.)

Impromptu method: A speech delivered without specific preparation.

Indispensable proof: Evidence without which a particular issue cannot be proved.

Inherency: The probability of future harm. The affirmative must prove that the signif-
icant harm it identifies is built into the essential nature of the status quo through legal
structures and/or societal attitudes.

Intuitive acceptance of evidence: Evidence the audience accepts in the first instance
because they “know” it’s right—for example, that unemployment causes harms.

Issues: Critical claims inherent in the proposition.

APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE 507

Issues judge: A judge who focuses on the stock issues and requires the affirmative to
win all the stock issues to win the decision.

Judicial debate: Debate conducted in the courts or before quasi-judicial bodies.

Judicial evidence: Evidence that is admissible in court.

Judicial notice: Evidence introduced into an argument without the necessity of sub-
stantiation; it is assumed to be so well known that it does not require substantiation.

Justification: Arguments to establish the reason for changing the status quo.

Kritic: See Critique.

Link: An essential component of a disadvantage argument. The causal connection be-
tween the plan of action and the undesirable impact claimed.

Loaded language: Use of emotionally charged words in an effort to establish a con-
clusion without proof.

Mock trial debate: A form of academic debate that emulates trial court debating.

Modal qualification: The degree of cogency we attach to our claim.

Moot court debate: An academic form of judicial debate used by law schools to pre-
pare students for courtroom debate.

Mutually exclusive: Means the negative’s counterplan and the affirmative’s plan cannot
be adopted simultaneously. One measure of competitiveness.

NDT: National Debate Tournament.

NEDA: National Educational Debate Association.

Need: Refers to the evil or important problem existing in the status quo and requiring
remedy. Used interchangeably with harm.

Negative: The side in a debate that argues against the resolution.

Negative evidence: The absence of evidence that might reasonably be expected to be
found were the issue in question true.

Net benefit: The negative claim that, when the advantages and disadvantages of the
plan and counterplan are weighed, there is a net benefit in favor of its counterplan. The
formula is CP > CP + P (adoption of the counterplan alone is superior to adoption of
the counterplan plus the plan).

Nonformal debate: Debate that occurs in various contexts without formal or prear-
ranged procedural rules.

Non sequitur: A conclusion that does not follow from the premises or evidence on
which it is based.

Nonverbal communication: Vocal expression and body language that convey mean-
ing to another person.

NPDA: National Parliamentary Debate Association.

Off-case: Negative arguments that, while not directly responding to the affirmative’s
case point by point, are offered as significant reasons for rejecting the case or plan—for
example, countervalues, kritics, value objections, disadvantages, topicality and counter-
plans.They are organized and first presented by the negative.

On-case: Arguments that directly respond to the affirmative’s case, on point, using the
affirmative’s organization.

508 APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE

Operational definition: A critical word or phrase (usually from the proposition) that is
defined by its usage in the debate. In policy debate the affirmative’s plan may be its def-
inition of critical terms in the proposition.

Overview: A general argument offered at the beginning of a speech.

Parliamentary debate, academic: A form of competitive impromptu, off-topic tour-
nament debate focusing on logic, reasoning, and presentation rather than evidence and
technical debate strategy or jargon.

Parliamentary debate, applied: Debate conducted under the rules of parliamentary
procedure.

Partial proof: Used to establish a detached fact in a series of facts tending to support the
issue in dispute.

Permutation: A test of competition of a counterplan offered by the affirmative.

Permutation standards: The negative’s arguments to forestall or refute an affirmative’s
permutations—for example, “The resolution mandates that the federal government [do
something]; the affirmative cannot propose voluntary action.”

Persuasion: Communication intended to influence the acts, beliefs, attitudes, and values
of others.

Plan: The affirmative’s method of solving the problem claimed in the justification as
needs or harm. It must produce the advantages claimed by the affirmative.

Planks: The major parts of a plan: agency, mandates, enforcement, funding and staffing,
addendum.

Policy implications: In value debate the negative argument that deleterious policies
will result if the affirmative’s value is accepted.

Policymaker judge: A judge who contrasts the affirmative’s and negative’s policy sys-
tems and requires that the affirmative’s policy system be viable and better than the nega-
tive’s policy system to win the decision.

Post hoc: Assuming a causal relationship where none has been proved.

Prearranged evidence: That which is created for the specific purpose of recording
certain information for possible future reference.

Presumption: A predisposition favoring a given side in a dispute. From the judicial
perspective the presumption favors the status quo. From the policy perspective the pre-
sumption favors the position that provides the greatest advantages while incurring the
least disadvantages. In value debate the presumption favors the greater over the lesser
value.

Presumptive evidence: Evidence that tends to show the existence of a fact by proving
other, related facts.

Prima facie case: A case that in and of itself provides good and sufficient reason for
adopting the proposition. It must provide effective issue statements to answer each of the
stock issue questions.

Primary evidence: The best evidence that the circumstances admit; original or first-
hand evidence that affords the greatest certainty of the matter in question.

Propaganda: The use of persuasion by a group (often a closely knit organization) in a
sustained, organized campaign using multiple media for the purpose of influencing a mass
audience.

APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE 509

Proposition: A statement of judgment that identifies the central issue in a debate. May
be a proposition of fact, value, nonpolicy, or policy.

Pseudoargument: Fallacy created (by accident or design) by distortion, confusion,
manipulation, or avoidance of the matters at issue or by substitution of matters not ger-
mane to the issue.

Public records: All documents compiled or issued by or with the approval of any
governmental agency.

Public writing: A frequently used source of evidence that includes all written material,
other than public records, made available to the general public.

Quasi-policy proposition: A proposition that expresses a value judgment about a
policy.

Rebuttal: Argumentation meant to overcome opposing evidence and reasoning by in-
troducing other evidence and reasoning that will destroy its effect. Also, the second
speech by each advocate in an academic debate.

Rebuttal speech: The second and shorter of two speeches presented by a debater. New
evidence and new argument may not be presented in such a speech. (See Constructive
speech.)

Refutation: Argumentation meant to overcome opposing evidence and reasoning by
proving that it is false or erroneous.

Resolution: See Proposition.

Road map: Introductory remarks in which the debater states the order in which argu-
ments will be presented.

Secondary evidence: Evidence that by its nature suggests the availability of better evi-
dence in the matter in question.

Should: As used in policy debate, means that intelligent self-interest, social welfare, or
the national interest prompts an action that is both desirable and workable. (See also Fiat,
Would.)

Significance: The degree of importance or impact attached to an issue. The advocate
must prove that the essential elements of the case are quantitatively and/or qualitatively
important. Also applies to the relative importance of an argument.

Signposting: See Headlining.

Sign, reasoning by: The process of inferring relationships or correlations between two
variables.

Skills judge: A judge who focuses on the skills listed on the AFA ballot—analysis, rea-
soning, evidence, organization, refutation, and delivery—and awards the decision to the
team that has done the better debating with regard to these skills.

Slippery slope argument: The argument that a seemingly harmless proposal in the
affirmative’s plan would be an irreversible first step leading inevitably to the most dele-
terious disadvantages.

Solvency: The ability of a plan to work and to reduce the harm identified by the
affirmative.

Special debate: Debate conducted under special rules drafted for a specific occasion—
for example, presidential debates.

Special pleading: Urging that an exception be made to an accepted line of reasoning.

510 APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE

Spin control: Presenting material from one’s own perspective; putting a matter in the
most favorable light. Should be done before the opponent plants a different spin in the
minds of the decision makers.

Spread: A large number of arguments, presented independently with minimal support-
ing evidence or analysis. The debater using a spread hopes to overwhelm the opponent’s
ability to respond to each.

Squirrel: A traditional term for a very small case or a case that relies on an unusual or
creative interpretation of the proposition.

Status quo: The existing state of things; the present system.

Stock issues: Those issues common to most debates on given types of propositions. In
value debate they are definitive and designative; in policy debate they include harm, in-
herency, and solvency.

Straw argument: Setting up an issue merely so it can be knocked down.

Structural inherency: (1) A structural barrier that necessarily prevents something from
being done, or (2) a structural gap, the absence of a structure necessary to permit some-
thing to be done.

Sufficient evidence: A fair preponderance of evidence.

Syllogism: A systematic arrangement of arguments consisting of a major premise, a
minor premise, and a conclusion. (See also Categorical syllogism, Conditional syllogism, and
Disjunctive syllogism.)

Tabula rasa judge: The judge who takes no position and allows and expects the de-
baters to decide the theoretical framework for the decision. If no judging philosophy
emerges in the debate, the judge may choose whatever judging philosophy seems most
appropriate as a basis for the decision.

Time suck: An argument presented in anticipation that it will take longer for the op-
posing team to respond than for the presenting team to initially offer the argument. Such
arguments are often dropped later in the debate, suggesting that the initiating team never
seriously intended to develop them.

Topical counterplan: A counterplan that might be used as an affirmative plan under
some definitions of the resolution but is nontopical with regard to the operational defi-
nition the affirmative has chosen to use. Once the affirmative has operationally defined
the resolution, almost any mutually exclusive plan may constitute grounds for a
counterplan.

Topicality: The state of conformity to the intent of the debate resolution. A plan is
topical if it justifies the full intent of the resolution, the needs are solved, or the com-
parative advantages are gained as a direct result of the planks in the plan that implement
the resolution.

Topicality attack: An issue advanced by the negative that argues that the affirmative’s
case does not stem directly from the proposition being debated; it falls short of the reso-
lution, or, conversely, goes beyond it. Referred to as “T.”

Turnaround: Converting a negative’s disadvantage into an affirmative advantage. In
common usage any statement that one turns against the originator.

Underview: An argument presented at the end of the speech or at the conclusion of
argument on a specific issue.

Uniqueness: A necessary component of a disadvantage argument; the argument that
absent the affirmative plan, the disadvantage will not occur.

APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE 511

Utopian counterplan: A counterplan proposed by the negative that mandates that the
nation or the world will be arranged in a manner consistent with anarchy, world gov-
ernment, socialism, authoritarianism, or some other future strategy and claims that this
strategy will better solve the problem than the federal government or whatever agency of
change is provided in the proposition.

Value applications: In value debate the negative argument that the values or quasi-
policies advocated by the affirmative will not be applied to the problem.

Value objections: In value debate the negative argument that undesirable conse-
quences will flow from adoption of the affirmative’s case. Similar to a disadvantage in
policy debate.

Verbalism: The abundant use of words without conveying much meaning.

Voting issue: An issue claimed to be so important that by itself it justifies the judge’s
vote.

Warrant: Evidence and reasoning advanced to justify the move from grounds to claim.

Workability: The issue, in policy debate, in which the negative argues that the affir-
mative plan is not feasible or practical, that it will not work. The affirmative argues the
opposite.

Would: In policy debate the argument that a certain policy would not be adopted;
made irrelevant by fiat power.

512 APPEND IX F GLOSSARY OF TERMS IN ARGUMENTAT ION AND DEBATE

Index

Abelson, Alan, 179
Abstracts, 91
Academic debates, 19–41

defined, 19
forensics community, 48
formats. See Formats of debate
history of, 24–27
organization of, 27–28
proposition, phrasing the, 48
reasoning in, 49
ties, 55
values of, 28–38

Academic parliamentary debates,
347–349

ADA. See American Debate Association
(ADA)

Addendum, to plan, 120
Additional proof, 123
Adminicular evidence. See Evidence

aliunde
Admitted issues, 83
Advantages

See also Comparative advantage case;
Disadvantages

extratopicality of, 241–242
modifications to achieve, 246–247
needs analysis affirmative and,

228–230
policy affirmative case and, 217
policy negative case proving no accrual,

248–249
significance of advantage, attack on, 248

Affirmative case, 205–207
See also Need; Negative case
advantages and, 228–230
basic speaker responsibilities,

219, 230–231
burden of proof on, 51, 54
classifying information as, 102–103
comparative advantage case, 223–228
counterplans, 81

criteria in, 229–231
integrating position, 231–233
number of issues, 80–81
objectives of, 216
optimum capability, building for,

231–232
policy propositions, 219–231
stock issues using, 76–77
turnaround argument, 230–231
value propositions, 216–219

Agency, for plan, 224, 226
Ailes, Roger, 307
Allen, mike, 4
Ambiguity, 193

defined, 189
in propositions, 50

American Debate Association (ADA), 27,
51

American Forensic Association (AFA), 26,
149

ballots, 320
American Parliamentary Debate

Association (APDA), 27, 51
See also Applied parliamentary debates
rules for academic parliamentary debat-

ing, 356–357
tournaments, 347

Analogy, reasoning by, 178–180
critical points of similarity, 179
cumulative reasoning, 180
defined, 170
diagram of, 180
fallacies of, 192
logical proof and, 179–180
noncritical points of similarity,

179–180
significant points of similarity, 179
sign reasoning and, 184–185

Analysis of the audience. See Audience
analysis of judge, 284

Analytical responses, debate and, 33

513

Antecedent statement, 156
Anticipatory refutation, 276
APDA. See American Parliamentary

Debate Association (APDA)
Appeal to ignorance fallacy, 200
Appeal to tradition fallacy, 201
Application, value negative case attacking,

238
Applied debates, 20–23
See also Applied parliamentary debates
defined, 19
judicial debate, 22
nonformal debate, 23
parliamentary debate, 22–23
reasoning in, 49
special debate, 20–22

Applied parliamentary debates, 349,
356–357

incidental motions, 364–365
main motions, 360, 363
order of business, 358–359
precedence of motions, 360
presentation of motions, 364–365
privileged motions, 365
purposes of motions, 360, 363
rules for, 356–357
sources of rules, 357–358
subsidiary motions, 363–364
table of precedence of, 362–363
unanimous consent, 365

Arguing in a circle, 196
defined, 189

Argumentation, 5–6
debate and, 29
defined, 2
scholarship and, 32–33
training for, 29

Argument from authority, 116
Arguments
See also Slippery slope arguments
elements of, 163–166
extending elements of, 167–168
kritics, 258–260
turnaround argument, 230–231

Aristotle, 6–7, 24, 152–153, 161, 300
Attitudinal inherency, 222
defined, 215

Audience
See also Audience acceptability;

Audience analysis

media and, 352
tournament audiences, 349–351

Audience acceptability, 145–150
consistency of evidence and, 145–146
documentation of evidence for,

148–150
level of audience and, 148
motives of audience and, 148
norms of audience and, 148
questions for testing, 146
source acceptability, 146–148

Audience analysis
attitude of audience, 283–284
importance of, 280–282
key individual, analysis of, 282–284
occasion and, 283–284
purpose of advocate and, 284
during speech, 282, 284–285
what advocate needs to know, 283–284

Authority
argument from, 116
definition by, 64–66
expert evidence, 115–118

Backing, 164
adequacy of, 174
defined, 153

Baird, Craig A., 30
Baiting opponents, 196
Balancing the advantages, 228
Baldwin, Charles Sears, 29–30
Ballots, 319–320, 321–324
for Cross Examination Debate

Association, 320
as educational tool, 329–330
functions of, 329–330
for Lincoln–Douglas debates,

319, 322, 330
for National Debate Tournament,

319, 320
quality of work on, 329
reporting decision on, 329
for shift-of-opinion debate,

324, 330–331
special ballots, 330–331

Bandwagon technique, 199
Basic speaker responsibilities. See

Affirmative case
Bernstein, Richard, 120
Best definition, 67

514 INDEX

Bias
of evidence source, 134–135
in references, 91–92
in statistics questions, 141–143

Biographical references, 91
Birdwhistell, Ray L., 310
Bitzer, Lloyd F., 159
Body language

eye contact, 310
facial expression, 311
gestures, 311
movement, 310–311

Bork, Robert H., 68, 342
Brainstorming, 87–88

criticism in, 87, 88
defined, 87–88
evaluation of ideas, 89
guidelines for, 89

Brennan, William J., Jr., 65
Breyer, Stephen, 131
Briefs, 100

defined, 87
manuscript method and, 304
refutation briefs, 261

Brinkley, David, 352
Broda-Bahm, Ken, 215
Bryant, Kobe, 53
Bulletin boards, electronic, 119
Burden of proof, 53–55

affirmative having, 51, 54
a burden of proof, defined, 44
the burden of proof, defined, 44
certainty and, 170
classic rule of, 54
negative having, 54
in parliamentary debate, 53–54

Burden of rebuttal, 235
See also Rebuttal
defined, 236
objectives of, 235
shifting the, 261–262

Burden of refutation, 55
defined, 44

Bureau of Labor Statistics, 93
Bush, George H. W., 14, 15, 57, 146, 150,

168, 197, 198, 199
decision making by, 10

Bush, George W., 1, 15, 52, 62, 197
decision making by, 10
speech style of, 286

Bush–Clinton–Perot debates, 20–21
Bush–Dukakis debates, 33, 57, 168, 281,

341, 352
Bush–Gore debates, 21

Calhoun, John C., 7, 287
Campbell, James H., 147, 307
Card catalogs, 90
Cards, 100

cutting cards on the computer, 101–102
defined, 87

Carter, Jimmy, 29, 147
Case, 204

See also Affirmative case; Negative case;
Prima facie case

clarity of, 209
consistency and, 210
defined, 205
flexibility during debate, 210–211
integrating the case, 231–233
oral presentation styles, 286–287
policy propositions, 76–77
refutation, incorporating, 265
relevancy of, 209
value propositions, 216–219
written presentation styles, 285–286

Case outline, 305–306
Case-side arguments, 200
Case turn, 244
Castro, Fidel, 197, 208
Casual evidence, 118

defined, 106
Casual reasoning, 181–184
Categorical syllogisms, 154, 155–156

defined, 153
tests for, 155–156

Causal reasoning, 181–184
counteracting causes, 183
defined, 170
diagram of, 181
fallacies of, 188
impact of cause, 184
necessary causes, 184
new causes, effect of, 184
probability of negative effect, 182–183
relevance of alleged cause, 181–182
sign reasoning and, 184–185
sole causal factor, 182
sufficient causes, 184

CD-ROM, government documents, 88

I NDEX 515

CEDA. See Cross Examination Debate
Association (CEDA)

Central idea, phrasing the, 45–47
Certainty, truth and, 170–171
Chain of enthymemes, 161–162
Channels, 105
Characteristics of decision renderers,

207–208
China, debate in, 24
Chronological order, 292
Chung, Connie, 286
Churchill, Winston, 211, 290
Circumstantial evidence. See Presumptive

evidence
Cirlin, Alan, 308
Claims, 163, 174
defined, 153

Clarity
of case, 209
of speech, 287–288

Clausewitz, Karl von, 15
Clay, Henry, 7, 287
Clear evidence, 129–130
Clifford, Clark, 290
Climax of speech, 291
Clinton, Bill, 22, 52, 93, 134, 342
decision making by, 10
impeachment hearings, 11, 22
and Lewinsky scandal, 58, 64
speech style of, 286
spin control, use of, 297
universal health converge issue, 232

Coercion, 14–15
defined, 2

Cogency continuum, 169
Coherence of speech, 292–293
Colbert, Kent R., 4
Columbus, Christopher, 144
Common usage, definition by, 63–64
Communications media, debate and,

352–355
Comparative advantage case, 225–229
comparative advantages, proving,

228–229
defined, 215
essential features of, 223–226
examples of, 228–229
goals of status quo, identifying,

223–225
integrating the case, 229

plan and goals, integrating, providing,
228

Comparison, definition by, 66
Competent evidence, 112
Competition, counterplan and, 254–255
Computer competency, debate and, 36
Computers
public/private writings and, 111
source materials and, 89–90

Computer streaming, 352
Conciseness of speech, 287
Conclusions, 154
denying valid conclusion, 198–199
of refutation, 264

Conclusive proof, 124
defined, 106

Concreteness of speech, 289
Conditional counterplan, 256
defined, 236

Conditional syllogisms, 156–157
defined, 153
tests for, 158

Confidence in speech delivery, 312
Conflicting evidence, 126
Confucianism, 24–25
Congress, 208
debates in, 7
rules of debate in, 356

Connotation, in speech, 290
Conrad, Joseph, 290
Consequent statements, 156
Consistency. See Evidence, consistency of
Constitutionality, as issue, 71
Contemporary problems, debate and,

29–20
Contentions, 73
number of issues and, 80

Contingency plans for refutation, 263
Contrast, definition by, 66
Controversy
analysis of, 60
defining the, 45
exploration of, 86
identification of, 43–44
in phrasing the proposition,

45–48, 49–50
Conversational style, 352
Copi, Irving M., 175
Corax, 25
Correspondence, 97

516 INDEX

Corroborative proof, 123
defined, 106

Costas, Bob, 286
Counterintuitive rejection of evidence,

130
defined, 127

Counterplans, 79–81
See also Conditional counterplan;

Topical counterplan; Utopian
counterplan

competition and, 254–255
defined, 236, 253
delay counterplan, 258
fiat and, 258
integration of, 256
judging, 328–329
permutations and, 254–255
plan-inclusive counterplan, 258
policy-inclusive counterplan, 258
policy negative case developing,

253–258
presumption and, 258

Courage, debate and, 35
Courtesy in speech delivery, 313
CQ Researcher, 93
Credible evidence. See Evidence,

credibility
Criteria

in affirmative case, 229–231
defined, 215
incompatible criteria, 243
incompletely identified criteria,

237–242
policy negative case attacking, 241–242
value negative case attacking, 237–238

Critical evidence, 144–145
Critical listening, debate and, 33
Critical reading, 99
Critical thinking, 1–2

debate and, 30
defined, 2
persuasion and, 12–13

Cross, John, 327
Crossen, Cynthia, 140
Cross Examination Debate Association

(CEDA), 26–27, 88, 350, 465
choosing the proposition, 51
civil rights resolution, 48
debate ballots, 320
evidence guidelines, 149–150

judging philosophy statement,
327, 328–329

policy propositions, 56, 205, 214
propositions, 56

Cross-examination format, 332–342
both questioner and respondent con-

siderations, 341–342
questioner considerations, 332–342
respondent considerations, 332–342

Cross-references, 103
Cultural sensitivity, debate and, 36
Cumulative evidence, 144
Cumulative proof, 123
Cuomo, Mario, 339

Databases, 93
casual evidence in, 118
history of, 93
in libraries, 88–90
prearranged evidence in, 118
verifiability of evidence in, 133

Debate, 6
alternative debate approaches, 233
defined, 2
freedom of speech and, 8
national championship, 404–457
national intercollegiate, 458–474
presidential, 368–403
process of, 6–9

Debate case, 266–267
See also Flow sheet

Decisions, 1
characteristics of decision renderers,

207–208
coercion and, 14–15
combination of methods for, 15–16
debate and, 6–9
group discussion and, 11–12
individual decisions, 9–11
issues and, 83–84
judges reporting, 318–320
persuasion and, 12–13
propaganda and, 13–14
reporting on ballots, 329

Deductive reasoning, 174
Defense, rhetoric as, 7
Definition of terms, 61–63

by authority, 64–66
best definition, 67
common usage, 63–64

I NDEX 517

Definition of terms (continued)
by comparison and contrast, 66
consistency of usage, 70
defined, 61
by derivation, 66–67
example, 61–62
fair division of ground, 70–71
field of debate, 71
grammatically correct definitions, 70
methods for, 63–72
by negotiation, 66
officially stipulated definitions, 70
operation definitions, 66
original understanding, 68
reasonable definition, 68
satisfactory definition, 67–68, 70–71
trick definition, 67–68

Degree of cogency, 166
See also Modal qualifications
certainty and, 169–170
defined, 170
plausibility and, 171
possibility and, 172
probability and, 171
proper determination of, 174

DeLancey, Charles, 25
Delay counterplan, 258
Delivery of speech
See also Nonverbal communication;

Speech
conversational delivery, 352
extemporaneous method, 302–303
impromptu method, 301–302
manuscript method, 303–304
memorization, 304–305
methods of, 300–305
preparation for, 305–306
speaker notes, 305
speech outline, 305–306
speed of delivery, 305–306, 307–308
tape and ape technique, 306
tournament debate delivery, 311–313

Democracy, debate and, 28
Demoretcky, Joan, 150
Denying valid conclusion, 198–199
Derivation, definition by, 66–67
Dialectic, 152
Dialectical syllogisms, 153
Direct evidence, 107
defined, 106

Disadvantages
See also Generic disadvantages
defined, 236
goals and, 243
grain-beef disadvantage, 225
judging, 329–330
policy negative case proving, 253–256
shells, preparing, 253
slippery slope, proving, 251–254
turnaround and, 254–258

Discussions, 11–12
Disjunctive syllogisms, 154, 156
defined, 153
tests for, 157

Dispositional counterplan, 256
Doubtful credibility, evidence of, 315
Dukakis, Kitty, 281
Dukakis, Michael, 33, 57, 145–146, 199,

281, 341, 352

Echo effect, 295
Editing of speech, 298–299
Educational tool, ballot as, 329–330
Egypt, debate in, 24
Electronic bulletin boards, 119, 133
Emphasis, in speech, 294–297
Energy level in speech delivery, 311–313
Enforcement of plan, 224, 227–228
Enforcement planks, 15
Enthusiasm in speech delivery, 311–313
Enthymemes, 159–162
chain of, 161–162
classification of, 159–161
defined, 153
definitions of, 159
omission of premise and, 161

Ericson, Leif, 143–144
“Ethical Guidelines for Students,” 39–40
Ethical standards, 38–41
defined, 16
evidence guidelines, 148–150
student guidelines, 39–40

Ethics in language, use of, 298
Evaluation, 314
See also Judges

Evaluator of argument, 325, 327
defined, 315

Evidence, 49, 105, 107–125
See also Casual evidence; Expert

evidence; Witnesses

518 INDEX

Evidence (continued)
alternative forms of, 121–122
casual evidence, 118
CEDA guidelines, 148–150
clear evidence, 129–130
competent source of, 133–134
conclusive proof, 124
conflicting, 126
consistency of, 130–132, 145–146, 148
corroborative proof, 123
counterintuitive rejection of evidence,

130
credibility of, 127–130, 144–145
critical evidence, 144–145
cumulative evidence, 144
defined, 106
direct evidence, 107
documentation of evidence for audi-

ence, 148–150
expert evidence, 115–118
extrajudicial evidence, 112
fallacies of, 190–191
incompetent source of, 112–113
indispensable proof, 123–124
intuitive acceptance of evidence, 130
judicial evidence, 112–122
judicial notice, 108–110
lay evidence, 115–117
most recent evidence, 143–144
negative evidence, 119–120
oral evidence, 114–115
partial proof, 123
penalty situations, 316
personal evidence, 115
personal inspection, 112
prearranged evidence, 118
presumptive evidence, 107–108
primary evidence, 113–114
private writings, 111
probative force of, 122–124
public records, 110
public writings, 110
real evidence, 115
for refutation, 263
relevant evidence, 135–136
reliable evidence, 135
secondary evidence, 113–114
selecting refutation and, 265–271
sources as, 117
testimony of witnesses, 111–112

types of, 112–122
unprejudiced source of, 134–135
verifiable evidence, 132–133
written/unwritten evidence, 114–115

Evidence aliunde, 120–121
defined, 106

Example, definition by, 63
Example, reasoning by, 175–177

defined, 170
diagram, 169
fallacies of, 191–192
negative examples, 177
number of examples for, 176
relevance of example, 176
representative examples, 176–177
sign reasoning and, 184–185
time periods of examples, 176–177
typical examples, 177

Exceptions counterplan, 258
Existential inherency, 222
Expert evidence, 115–118

competent source of, 133
Expressional patterns, 309
Extemporaneous method, 302–303
Extemporaneous speech, 352

defined, 302–303
Extrajudicial evidence, 112–122

defined, 106
Extralegal evidence, 112
Extraneous evidence, 120–121

See also Evidence aliunde
Extratopical plan

advantages of, 241–242
planks, 224–225

Eye contact, 310, 311

Facial expression, 312
Fact proposition, 55–56

stock issues on, 75
Falkland, Viscount, 52
Fallacies, 188, 189

See also Psudoarguments
accidental use of, 188
of analogy, 190–191
appeal to ignorance fallacy, 200
appeal to tradition fallacy, 201
baiting opponents, 196
of causal reasoning, 188
defined, 189
deliberate use of, 188

I NDEX 519

Fallacies (continued)
denying valid conclusion, 198–199
of evidence, 190–191
of example, 191–192
grammatical structure and, 195
ignoring the issue, 196
of language, 194
non sequiturs, 189, 201
popular appeal fallacy, 199
post hoc fallacy, 201
pseudoquestion fallacy, 200–201
of reasoning, 191–193
of refutation, 264
repeated assertion fallacy, 196
special pleadings, 197
straw arguments, 199–200
structured response fallacy, 197
substituting bombast for argument, 198
substituting person for argument,

197–198
warrants and, 190

Fiat
defined, 71

Figurative analogies, 180
First National Developmental Conference

on Forensics, 316
Flat
convention of, 71–72
counterplan and, 258–260
kritics, 258–260
normal means and, 71–72
in plan, 225–226

Fleshler, Helen, 150
Flexibility
in debate, 201
in speech delivery, 308–309

Florida Communication Association, 346
Flow sheet, 82, 265–270
defined, 262
preflow, 262
sample sheet, 268–269
tips for keeping, 265–271

Fluency in speech, 309
Forensics, 28
defined, 28

Forfeits, 316
Formats of debate, 332–349
See also Lincoln–Douglas, format for
cross-examination format, 332–342
customary physical arrangements, 350

mock trial format, 344–345
parliamentary format, 347–349
town hall format, 345–347

Freedom of speech, 8
Funding of plan, 226, 227

Garfield, James, 201
General references, 90
Generic disadvantages
defined, 236
policy negative case providing, 253

Gestures, 311
Gilbert, Martin, 290
Gingrich, Newt, 93
Ginsburg, Ruth Bader, 341
Goals
in comparative advantage case, 224–225
defined, 236
disadvantages and, 243
incompatible goals, 243
incompletely identified goals, 242–243
policy negative case attacking, 242–243
status quo goals, identifying, 223–225

Goebbels, Joseph, 13, 290
Good reasons, 5
defined, 2

Government documents, 93
Grain-beef disadvantage, 225
Grammatical structure, 195
Gregory XV, 13
Grounds, 163
defined, 153
solidity of, 174

Group discussions, 11–12

Hance, Kenneth G., 307
Harding, Warren, 201
Harm, 76
See also Need
policy affirmative case and, 220
policy negative case attacking, 243–245
turnaround against, 245–246

Harrison, Randall, 307
Harrison, William Henry, 201
Headlining, 296
defined, 281

Hepler, Hal W., 147, 307
Hidden persuasions, 5
Hitler, Adolf, 13, 120, 290
Hitler’s War (Irving), 120

520 INDEX

Home pages, 95
Homer, 24
Hovland, Carl, 147
Hunt, Steve, 4
Hypothesis-testing judge, 324–325

defined, 315
Hypothetical syllogisms, 156

See also Conditional syllogisms

If-then relationship, 157
Ignorance, appeal to, 200
Ignoring the issue, 196
Ilardo, Joseph, 150
Iliad (Homer), 24
Imagery

analogies and, 179
in speech, 289–290

Imaginary numbers, 140
Impact

and advantages, requirement to
prove, 228

of cause, 184
disadvantages and, 253

Impromptu method, 301–302
defined, 301

Incidental motions, 364–365
Incompetent evidence, 112
Index cards, 100
Indispensable proof, 15

defined, 106
Individual decisions, 9–11
Inductive reasoning, 175
Inherency, 76

attitudinal inherency, 221–222
defined, 215
existential inherency, 222
in needs analysis affirmative, 221–222
policy affirmative case and, 219–220
policy negative case attacking, 248–250
sign reasoning, 184
of status quo, 249–250
structural inherency, 222

Inquiry, debate and, 30–31
Instruction, debate and, 30
Integrating the case, 231–233
Intensity of speech, 308
International Debate Association

(IDEA), 27
International Public Debate Association

(IDEA), 27

Internet. See Websites
Interviews, 96–97
Intuitive acceptance of evidence, 130

defined, 127
Investigation, debate for, 29–30
Irrelevancy, 195
Irrelevancy fallacy, 196
IRS Restructuring and Reform Act of

1998 (Taxpayer’s Bill of Rights), 53
Irving, David, 120
Issues, 72–84

See also Stock issues
admitted issues, 73
contentions, 73
counterplans, 79–81
of the debate, 73–74
decision makers and, 83–84
defined, 61
discovering issues, 73–79
either side introducing, 79–81
introducing, 79–81
nonessential issues, dropping, 80–81
number of issues, 72–73
phrasing the, 82–83
potential issues, 73
substructure, phrasing the, 83
ultimate issues, 73
voting issues, 74

Issues judge, 321, 323
defined, 315

Ivins, Molly, 143

Janik, Allan, 163, 164, 190
Janis, Irving L., 147
Jennings, Peter, 311, 352
JFK (film), 56, 119
Jones, Elizabeth, 233
JSTOR, 93
Judges

See also Ballots
analysis of, 284
comprehensive knowledge of, 315–316
evaluator of argument, 327
functions of, 314–320
hypothesis-testing judge, 324–335
issues judge, 321, 323
note taking by, 318
oral critique, 318–319
philosophies of judgment on, 316–317
placement of, 350

I NDEX 521

Judges (continued)
policymaker judge, 324
presentation, judgment on, 317
reporting decision by, 318–320
significance to debater, 326–327
skills judge, 321
special knowledge, setting aside,

316–317
tabula rasa judge, 325

Judging, philosophies of, 328–329
Judgment, debate and, 34–35
Judicial debates, 22
defined, 20

Judicial notice, 108–110
defined, 106
introduction of evidence, 108
limited use of, 109–110
refutation of evidence, 109–110
well-known evidence, 108–109

Judicial perspective, 50–51

Katz, Leo, 143
Kelley, Harold, H., 147
Kennedy, Edward, 197
Kennedy, John, 7, 197, 201, 343
assassination of, 55, 119
decision making by, 10

Kennedy–Nixon debates, 20, 342
Kerry, John, 44, 52, 168
Key individual in audience, 282–284
Keyword searches, 92, 94–95
Kickoff speakers, 346
King, Myron, 327
King, Rodney, 134–135
Kissinger, Henry, 24–25
Knowledge
debate and, 30
setting aside, judges and, 316–317

Kritics, 258–260, 328–329
Kunstler, William, 288

La Follette, Robert M., Sr., 7
Lajja (Shame) (Nasrin), 5
Language
ethical and inclusive use of, 298
fallacies of, 194

Lay evidence, 115–117
competency of source, 133–134

Leadership, debate and, 29
Lectern, placement of, 350

Legal evidence, 113
Legal resources, 92
Leno, Jay, 286
Letterman, David, 286
Level of audience, 148
Lewinsky, Monica, 58, 64
Lewinsky–Clinton scandal, 58, 64
Lewis, C. S., 150
LEXIS/NEXIS, 92
prearranged evidence in, 118

Libraries, 88–90
Lincoln, Abraham, 201, 368
Lincoln–Douglas debates, 205, 206–207
ballots for, 322
format for, 342–344

Lincoln–Douglas debates (of 1858), 20, 60
Link, disadvantages and, 253
Lippmann, Walter, 8, 10
Listening, 33
Literacy, 65
Literal analogies, 180
Loaded language, 194
in cross-examination format, 339

Louden, Allan, 4

Madden, John, 286
Magazines. See Periodicals
Main motions, 360, 363
Major premise, 154
truth of, 162

Major repairs, 246
Mandates of plan, 224, 226
Mannerisms in speech delivery, 312
Manuscript method, 303–304
Materials. See Source materials
Material truth, 162
Matlon, Ronald, 327
McBath, James H., 5, 316, 317
McBurney, James H., 11–12
McCroskey, James C., 300
McKinley, William, 201
McLaughlin, Fabrizio, 142
Media, debate and, 352–355
Memorization of speech, 304–305
Mental capability of witness, 133–134
Message, source and receiver of, 105
Mill, John Stuart, 7
Mills, Glen E., 11–12
Minor premise, 154
Minor repairs, 246

522 INDEX

Mock trial debates, 22
defined, 20
format of, 344–345

Modal qualifications, 169
See also Degree of cogency
defined, 153

Modification arguments
advantages, achieving, 246–247
policy negative case providing, 245–247

Mood, unit of, 294
Moot court debate, 22

defined, 20
Most recent evidence, 143–144
Motions

incidental motions, 364–365
main motions, 360, 363
precedence of, 360
presentation of, 359–360
privileged motions, 365
purposes of, 360, 363
subsidiary motions, 363–364

Motives of audience, 148
Movement, nonverbal communication

and, 310–311

Nader, Ralph, 147, 226
Name-calling. See Loaded language
Nasrin, Taslina, 5
National Communication Association,

345
National Debate Tournament (NDT),

26–27, 149, 350, 458
ballots for, 319
choosing the proposition, 51
policy propositions, 214
stating the propositions, 48

National Educational Debate Association
(NEDA), 27, 51

National Forensic Association (NFA),
26, 48

Lincoln–Douglas debate format organi-
zation, 342–344

National Parliamentary Debate Association
(NPDA), 27, 51

See also Applied parliamentary debates
rules for academic parliamentary debat-

ing, 356–357
tournaments, 347, 348

NDT. See National Debate Tournament
(NDT)

Necessary causes, 184
NEDA. See National Education Debate

Association (NEDA)
Need

See also Harm
advantages, proving, 228–231
affirmative case and, 220–231
case, integrating, 231–233
defined, 215
failure to prove, 243–244
inherency, proving, 221–222
issue and, 79–80
no existing need, 244
overstatement of need, 244
plan, providing, 223–228
policy negative case attacking, 243–245
qualitative significance of need,

220–221
quantitative significance of need,

220–221
repair or modification argument solving,

245–246
significance of, 247–248
solvency, proving, 227–228
turnaround against, 244–245

Negation, definition by, 66
Negative case

See also Affirmative case; Burden of
rebuttal; Counterplans

accrual of advantages, 249–250
application, attack on, 238–239
basic speaker responsibilities, 258–260
burden of proof and, 53
classifying of information as, 102–103
criteria, attack on, 237–238, 242–243
disadvantages, proving, 253–256
generic disadvantages, providing, 255
goals, attack on, 242–243
harm, attack on, 243–245
inherency, attack on, 248–250
kritics, 258–260
modifications, providing, 245–247
need, attack on, 243–245
nontopical counterplan in, 254–255
number of issues and, 81–82
policy propositions, 240–260
repairs, providing, 245–247
shells, preparing disadvantage, 253
significance, attack on, 238, 249–250
slippery slope, proving, 251–254

I NDEX 523

Negative case (continued)
solvency, attack on, 239, 252–253
stock issues, using, 77
topicality, attack on, 237, 240–242
uniqueness, attack on, 238
value objections, providing, 239–240
value propositions, 237–239
workability, attack on, 247–248

Negative evidence, 119–120
defined, 106

Neibuhr, Reinhold, 308
Newell, Sara, E., 117
Newspapers, 83, 91–92
NFA. See National Forensic Association

(NFA)
Nicholas, Ralph G., 33
Nixon, Richard, 135, 342
China diplomacy and, 31

Nizer, Louis, 286, 288
Nonformal debate, 23
defined, 189

Nonreciprocal variables, 185
Non sequiturs, 201
defined, 189

Nontopical counterplan, 254–255
Nonverbal communication, 306–311
body language, 311
defined, 301
expressional patterns, 309
flexibility and, 308–309
fluency in speech, 309
intensity of speech, 308
pitch of speech, 308
quality of voice, 309
rate of speech, 307–308, 310
vocal expression, 307–309

Noonan, Peggy, 150, 232
Notes
judges taking, 318
speaker, 305

NPDA. See National Parliamentary
Debate Association (NPDA)

Occasion, requirements imposed by, 208
Odyssey (Homer), 24
Olbrechts-Tyteca, L., 8–9
O’Neill, James M., 11–12
Open-ended propositions, 47
Operation, definition by, 66
Oral critique by judges, 318–319

Oral evidence, 114–115
Oral presentations, styles of, 285–286
Order of business, 358–359
Order of presentation, 292
Organizing materials, 102–103
Original understanding, 68
Oswald, Lee Harvey, 55
Outline
for case, 305–306
for speech, 305–306

Parliamentary debates, 22–23
See also Academic parliamentary debates;

Applied parliamentary debates
burden of proof, 53–54
defined, 20
format for, 347–349

Partial proof, 123
defined, 106

Paul, Richard, 3
Pauley, Jane, 286
Penalty situations, 315
Perelman, Chaim, 8
Performance, judging, 329
Periodicals, 91–93
Permutation
competitiveness test of, 254–255
counterplan and, 253–254
defined, 236

Perot, Ross, 20
Personal evidence, 115
Personal expression, debate and, 36
Personal inspection, 112
Perspective
for refutation, 261
on research questions, 142
spin control, 297

Persuasion, 12
critical thinking and, 12–13
defined, 2
hidden persuasions, 5
unintended persuasion, 13

Peterson, Scott, 53
Philosophy
of judging, 328–329
statement, judging, 327, 328–329
of style of speech, 286

Pitch of speech, 308
Plan
See also Counterplans

524 INDEX

Plan (continued)
addendum to, 225, 227
agency for, 224, 226
basic plan format, 224–225
in comparative advantage case, 224–225
defined, 215
enforcement of, 224, 226–227
extratopical plan planks, 224–225
fiat in, 225–226
funding of, 226, 227
mandates of, 226, 228
in needs analysis affirmative, 223–228
solvency of, 227–228
staffing of, 226, 229
topicality of, 241

Plan-inclusive counterplan, 258
Planks, 223
Planning in radio and television debates,

353
Plan of action, 160
Plato, 6, 152
Plausibility, 171
Policymaker judge, 323

defined, 316
Policy propositions, 76–77

affirmative cases, 219–231
basic affirmative speaker responsibilities,

230–231
characteristics of decision renderers,

207–208
consistence requirements, 210
constitutionality as issue, 71
counterplans, 81
flexibility during debate, 201
inherency, proving, 76
negative case, 240
negative cases, 240–260
occasion, requirements imposed by,

208–209
in prima facie case, 205–207
probable case of the opposition, 209–210
relevance of case, 209
significance requirements, 219
stock issues on, 76–77
topicality requirement, 231
value propositions and, 56–57, 201

Popular appeal fallacy, 199
Position, for emphasis, 294–295
Possibility, 172
Post hoc, defined, 189

Post hoc fallacy, 201
Potential issues, 73
Prearranged evidence, 118

defined, 106
Prejudice. See Bias
Preparation for speech delivery, 305–306
Preponderance of evidence, 53
Presentation

judgment on, 317
order of, 292
style of. See Style of presentation

Presidents
candidate debates, 20–22
decision making by, 10
nonformal debates by, 23

Presumptions, 48–53
counterplans and, 258
defined, 44

Presumptive evidence, 107–108
defined, 106

Prima facie case
affirmative case establishing, 205
defined, 205
requirements of, 205–207

Primary evidence, 113–114
defined, 106

Private writings, 111
correspondence, 97

Privileged motions, 365
Probability

affirmative case establishing, 216
in causal reasoning, 183
disadvantages and, 253
truth and, 171

Probable cause, 53
of opposition, 209–210

Probative force of evidence, 122–124
Problem-solution order, 292
Professionalism in speech delivery, 312
Proficiencies, essential, debate and, 37–38
Propaganda, 13–14

defined, 2
examples of, 13–14

Proposition, 55, 216–217
Propositions

See also Fact propositions; Policy pro-
positions; Value propositions

affirmative desires, statement of, 47–48
ambiguity in, 50
central idea for, 45–47

I NDEX 525

Propositions (continued)
choosing the, 51
defined, 44
fact propositions, 55–56
open-ended propositions, 47
original understanding of, 68
phrasing the, 45–48, 49–50
policy propositions, 57–58
quasi-policy propositions, 56
single declarative sentence for, 49–50
types of, 55–58
unemotional terms for, 48
value propositions, 56–57

Protagoras of Abdera, 24
Pseudoarguments
appeal to ignorance fallacy, 200
appeal to tradition fallacy, 201
arguing in a circle, 196
baiting opponents, 196
defined, 189
denying valid conclusion, 198–199
fallacies of, 195–202
ignoring the issue, 196
irrelevancy fallacy, 196
non sequiturs, 201
popular appeal fallacy, 199
post hoc fallacy, 201
pseudoquestion fallacy, 200–201
repeated assertion fallacy, 196
special pleadings, 195
straw arguments, 199–200
structured response fallacy, 196–197
substituting bombast for argument, 198
substituting person for argument,

197–198
Pseudoquestion fallacy, 200–201
Psycho-facts, 131
Public address systems, adapting debate to,

352, 355
Public records, 110
defined, 106

Public writings, 110
defined, 106

Purpose, unity of, 293–294

Qualitative significance of need, 220–221
Quality of voice, 309
Quantitative significance of need, 319–320
Quasi-policy propositions, 56–57
Quintilian, 24

Radecki, Thomas E., 129–130
Radio
adapting debate to, 352, 353, 355
interviews, 97

Ralph, David C., 307
Rate of speech, 307–308
tournament debate delivery, 311–313

Rather, Dan, 311
Reading, source materials and, 98–99
Reagan, Ronald, 29, 136, 150, 201, 342
campaign speeches, 232
speech delivery and, 302, 303, 352

Real evidence, 115
Reasonable doubt, 113
Reasoning
See also Enthymemes; Syllogisms;

Validity
in academic debates, 49
in applied debates, 49
classical structures, 152–163
fallacies of, 191–193
general tests of, 174
refutation and, 264
selecting, refutation and, 265–271
structure of, 152
tests of, 173–174
types of, 169, 174–187

Reasons. See Good reasons
Rebuttal, 166, 261
See also Burden of Rebuttal; Refutation
defined, 153, 262
evaluation of, 174

Receiver of message, 105
Reciprocal variables, 185
References
See also Source materials
bias in, 91–92
general references, 90
locating reference materials, 90
special references, 91–92
think tanks, 93–94

Refutation, 261
See also Burden of rebuttal; Flow sheet
adequacy of, 174
amount of refutation, determining, 264
anticipatory refutation, 262–263
case, incorporating into, 264
conclusion of, 264
contingency plans for, 263
defined, 262

526 INDEX

Refutation (continued)
evidence for, 263, 278
fallacies of, 264, 278
judicial notice evidence, 109–110
material, arranging, 272
methods of, 263–265, 278–279
organized refutation, using, 265
perspective for, 261
place of, 262–263
preparing for, 271–273
process of, 276
purpose of, 262–263
reasoning and, 264, 278
selecting evidence for, 265–271
selecting reasoning for, 265–271
structure of, 263–265
timing of, 263–265

Relevance
of case, 209
of evidence, 135–136

Relevant evidence, 135–136
Reliable evidence, 135
Reluctant witnesses, 135
Reno, Janet, 208
Repair arguments

minor/major repairs, 246
policy negative case providing, 245–247

Repeated assertion fallacy, 196
Repetition for emphasis, 295
Research. See Source materials
Res ipsa loquitur, 140
Resolution, plan fitting, 223
Rhetoric, 152

defined, 6
functions of, 6–7
in speech, 291–298

Rhetorical enthymeme, 153
Rhetoric (Aristotle), 24
Rhodes, Jack, 117
Rieke, Richard, 163, 164, 190
Risk analysis, 229
Roosevelt, Franklin, 197, 201
Rosenthal, Paul I., 150
Rozanov, Vasiliy, 290
Ryan, Halford, 25

Sacred Congregation for Propagating the
Faith, 13

Saddam Hussein, 1, 120
Safire, William, 339

Sample debate case, 266–267
Samuelson, Robert J., 131, 250
Satisfactory definitions, 67–68, 70–71
Sayer, James, 285
Schlesinger, Arthur M., Jr., 10, 29
Scholarship, debate and, 32–33
Schwarzkopf, Norman, 145
Scriven, Michael, 3
Search engines, 94, 101–102
Secondary evidence, 113

defined, 106
Second National Developmental

Conference on Forensics
on academic debate, 48
Ethical Guidelines for Students, 39–40

Selection
of evidence for refutation, 265–271
of reasoning for refutation, 265–271

Senate Immortals, 7
Shells, defined, 236
Shift-of-opinion debates, ballots for, 324,

330–331
Should, 68–69, 71
Significance, 219

advantage, attack on significance of, 249
established in context, 220
of need, 247–248
in needs analysis affirmative, 220–221
policy negative case attacking,

247–248
in policy propositions, 219
value negative case attacking, 238
in value propositions, 56–57

Sign reasoning, 184–186
counterfactors in, 186
cumulativeness and, 186–187
defined, 170
diagram of, 186
fallacies of, 192–193
inherency of substance and attribute,

186
nonreciprocal variables, 185
reciprocal variables, 185
relevance of alleged substance, 185–186

Silber, John, 65
Simon, Roger, 352
Simpson, O. J., 53, 58, 113
Sincerity in speech delivery, 311–313
Single declarative sentence for proposi-

tions, 49–50

I NDEX 527

Skills judge, 315, 321
defined, 315

Slippery slope arguments
defined, 236
policy negative case proving, 253–254

Slug, 264
Snoden, Ethel, 290
Social maturity, debate and, 35–36
Socrates, 152
Solvency, 76
defined, 215
in needs analysis affirmative, 226–228
of plan, 226–228
policy affirmative case and, 220
policy negative case attacking, 252–253
value negative case attacking, 239

Solzhenitsyn, Aleksandr I., 15
Sorensen, Theodore C., 10
Sound bites, 265
Source acceptability, 146–148
Source materials
See also References
correspondence, 97
databases, 93
indexing source files, 102–103
interviews, 96–97
keyword searches, 94
locating, 88–98
newspaper, 91–93
organization of, 102–103
periodicals, 91
reading, 98–99
recording, 99–102
websites, 94

Source of message, 105
Southern States Communication

Association, 345–346
Speaker notes, 305
Special debates, 20–22
defined, 20

Special pleadings, 197
defined, 190

Special references, 91–92
Speech
See also Delivery of speech; Speech

composition; Style of speech
audience analysis during, 282, 284–285

Speech composition, 280
See also Speech
debate and, 35

editing, 298–299
factors of style in, 287–291
language, ethical use of, 298
language, inclusive use of, 298
rhetorical factors in, 291–298

Speech outline, 305–306
Speed of delivery, 307–308, 310
Spin on research question, 142–143
Spin control, 297
defined, 281

Staffing of plan, 224, 229
Statistically sound evidence, 136–143
Statistics
base of percentages of, 138
classification, accuracy of, 136–137
collection, accuracy of, 136–137
imaginary numbers in, 140
meaningfulness of, 143
perspective on questions, 142
precision claims, 138–140
questions, bias in, 141–143
reasonable interpretations of, 140–141
sampling accuracy of, 137
spin on questions, 142–143
units, definitions of, 137
variations in, 137
visual materials supporting, 138, 139

Status quo, 44, 47, 48
burden of proof and, 48
in comparative advantage case, 223–229
counterplan and, 81
defined, 44
existential inherency and, 222
goals of status quo, identifying, 223–225
inherency of, 249–250
judicial perspective and, 50–51
presumption and, 48–50

Stevens, John Paul, 65
Stevens, Leonard A., 33
Stewart, Martha, 53
Stock issues, 72
See also Issues
defined, 61
establishing, 78
examples of, 77–79
on fact propositions, 75
harm and, 76
inherence and, 76
outline for, 76–77
on policy propositions, 76–77

528 INDEX

Stock issues (continued)
solvency and, 76
using, 77–79

Stone, Oliver, 56, 119
Straw arguments, 199–200

anticipatory refutation, 262
defined, 190

Structural barriers, 222
Structural inherency, 222

defined, 215
Structure of speech, 289
Structured response fallacy, 196–197
Studies as evidence, 117
Style of presentation, written and oral,

285–286
Style of speech

See also Headlining; Speech
clarity in, 287–288
climax of speech, 291
coherence of speech, 292–293
conciseness in, 287
concreteness and, 289
connotation and, 290
emphasis in speech, 294–297
imagery and, 289–290
mood, unity of, 294
order of presentation, 292
philosophy of, 286–287
purpose, unity of, 293–294
rhetorical factors, 291–298
spin control, 297
structure and, 289
transitions, use of, 293
unity and, 293–294
vocabulary and, 288

Subsidiary motions, 363–364
Substituting bombast for argument, 198
Substituting person for argument, 197–

198
Sufficient evidence, 129

defined, 127
Supreme Court

judicial notice principle, 108
reporting on decisions, 92

Swanson, Don R., 32–33
Sweepstakes system, 26
Syllogisms, 153–158

See also Categorical syllogisms;
Conditional syllogisms; Disjunctive
syllogisms; Enthymemes

categorical syllogisms, 154
conditional syllogisms, 156–157
defined, 153–154
disjunctive syllogisms, 154, 156
example of, 165

Tabula rasa judge, 315, 325
defined, 315

Taft, Robert A., 7
Tag line, 264
Tape and ape technique, 306
Taxpayer’s Bill of Rights. See IRS

Restructuring and Reform Act of
1998

Television
adapting debate to, 352, 353-354, 355
interviews, 97

Testimony, 111–112
Thinking. See Critical thinking
Think tanks, 93–94
This-or-nothing order, 292
Thomas, Clarence, 63
Threshold component, disadvantages and,

253
Ties, in academic debates, 55
Time

for emphasis, 295
in radio and television debates, 352

Timekeeper, placement of, 350
Timing of refutation, 263–265
Tisias, 25
Topical counterplan

defined, 236
in policy negative case, 257–258

Topicality
advantages, extratopicality of, 241–242
defined, 236
judging, 328–329
of plan, 241
of policy affirmative cases, 231
policy negative case attacking, 240–242
value negative case attacking, 237

Topical order, 292
Toulmin, Stephen, 5, 163, 164, 165, 190
Tournament debating, 25–26

audiences and, 349–351
delivery, 311–313

Town hall debate, format of, 346–347
Tradition, appeal to, 201
Transitions in speech, 293

I NDEX 529

Trick definition, 67–68
Truncated syllogisms, 159
See also Enthymemes

Trustworthy evidence, 135
Truth
certainty and, 170–171
probability and, 171
validity and, 162

Turnaround argument, 230–231
defined, 215
disadvantages and, 255–256
harm, arguing against, 244–245
need, arguing against, 244–245

Turow, Scott, 337

Ultimate issues, 73
Unanimous consent, 365
Unintended persuasion, 13
Uniqueness
advantages and, 241–242
disadvantages and, 253
value negative case attacking, 238

Unity of speech, 293–294
Unwritten evidence, 114–115
Utopian counterplan
defined, 236
judging, 256–257
in policy negative case, 256–257

Validity
decision, reasoning advanced for, 173
denying valid conclusion, 198–199
opposition’s reasoning, testing, 173
own reasoning, testing, 173–174
truth and, 162

Value objections, 216–219
defined, 236
value negative case providing, 237

Value propositions, 56–57
affirmative cases, 216–219
application, providing, 56–57
basic negative speaking responsibility,

258–260
characteristics of decision renderers,

207–208
consistence requirements, 210
criterion, providing, 216–219
definition, providing, 217
flexibility during debate, 210
intrinsic, providing, 56

negative cases, 237–239
occasion, requirements imposed by,

208–209
policy propositions and, 56, 201
in prima facie case, 216–217
probable case of the opposition,

209–210
relevance of case, 209
significance requirement, 56–57
stock issues on, 74–76

Verbalism, 193–194
defined, 193

Verifiable evidence, 132–133
Vocabulary in speech, 288
Vocal expression
expressional patterns, 309
flexibility and, 308–309
fluency in speech, 309
intensity of speech, 308
pitch of speech, 308
quality of voice, 309
rate of speech, 307–308, 310

Voice, quality of, 309
Voting issues, 73

Westfall, Alfred, 25
Walker, Charles, 121
War, coercion and, 15
Warrants, 163–164, 265
claim, warrants justifying, 174
defined, 153
fallacies and, 190

Websites, 94
Webster, Daniel, 7, 286, 287, 352
Welch, Joseph N., 8
Whately, Richard, 188
Wichelns, Herb, 285
Wikis, 95
Wiksell, Milton J., 307
Will, George, 143
Williams, Edward Bennett, 334
Wirthin Group, 142
Witnesses
See also Expert evidence; Lay evidence
reluctant witnesses, 135
testimony of, 111–112

Woodward, Howard S., 331
Woodward ballot, 331
Workability, policy negative case attack-

ing, 247–248

530 INDEX

World Trade Organization (WTO), 96
World Wide Web, 94–96
Would, 59
Writings

See also Public writings
debate and, 33–34

evidence, written, 114–115
private writings, 111

Written evidence, 114–115
Written presentations, styles of, 285–286

Zarefsky, David, 5

I NDEX 531

  • Front Cover
  • Title Page
  • Copyright
  • CONTENTS
  • PREFACE
  • Chapter 1 Critical Thinking
    • I. Debate
    • II. Individual Decisions
    • III. Group Discussion
    • IV. Persuasion
    • V. Propaganda
    • VI. Coercion
    • VII. Combination of Methods
    • VIII. Ethical Decision Making
    • Exercises
  • Chapter 2 Applied and Academic Debate
    • I. Applied Debate
      • A. Special Debate
      • B. Judicial Debate
      • C. Parliamentary Debate
      • D. Nonformal Debate
    • II. Academic Debate
      • A. The Background of Academic Debate
      • B. The Organization of Academic Debate
      • C. Values of Academic Debate
    • III. Ethical Standards for Debate
      • A. Ethical Practice
      • B. Inclusion of All Participants
    • Exercises
  • Chapter 3 Stating the Controversy
    • I. Defining the Controversy
    • II. Phrasing the Debate Proposition
      • A. Controversy
      • B. One Central Idea
      • C. Unemotional Terms
      • D. Statement of the Affirmative’s Desired Decision
    • III. Presumption and Burden of Proof
      • A. The Status Quo
      • B. Presumption
      • C. The Burden of Proof
      • D. The Burden of Refutation
    • IV. Types of Debate Propositions
      • A. Propositions of Fact
      • B. Propositions of Value
      • C. Propositions of Policy
    • Exercises
  • Chapter 4 Analyzing the Controversy
    • I. The Importance of Defining Terms
    • II. Methods of Defining Terms
      • A. Basic Methods
      • B. Providing a Satisfactory Definition
      • C. The Meaning of Should and the Convention of Fiat
    • III. Issues
      • A. Discovering the Issues
      • B. Introducing the Issues
      • C. Discovering the Number of Issues
      • D. Phrasing the Issues
      • E. Phrasing the Substructure of the Issues
      • F. Considering the Decision Makers
    • Exercises
  • Chapter 5 Exploring the Controversy
    • I. Brainstorming for Ideas
    • II. Locating Materials
      • A. Background Material
      • B. Books
      • C. Periodicals
      • D. Government Sources
      • E. Databases
      • F. Think Tanks
      • G. The World Wide Web
      • H. Direct Communication
    • III. Reading with a Purpose
    • IV. Reading Critically
    • V. Recording Materials
    • VI. Organizing Materials
    • Exercises
  • Chapter 6 Evidence
    • I. Sources of Evidence
      • A. Judicial Notice
      • B. Public Records
      • C. Public Writings
      • D. Private Writings
      • E. Testimony of Witnesses
      • F. Personal Inspection
    • II. Types of Evidence
      • A. Judicial or Extrajudicial Evidence
      • B. Primary or Secondary Evidence
      • C. Written or Unwritten Evidence
      • D. Real or Personal Evidence
      • E. Lay or Expert Evidence
      • F. Prearranged or Casual Evidence
      • G. Negative Evidence
      • H. Evidence Aliunde
      • I. Alternative Forms of Evidence
    • III. The Probative Force of Evidence
      • A. Partial Proof
      • B. Corroborative Proof
      • C. Indispensable Proof
      • D. Conclusive Proof
    • Exercises
  • Chapter 7 Tests of Evidence
    • I. Uses of Tests of Evidence
      • A. Testing the Credibility of One’s Own Evidence
      • B. Testing the Credibility of Evidence Advanced by an Opponent
      • C. Testing the Credibility of Evidence Advanced for a Decision
    • II. Tests of Credible Evidence
      • A. Sufficient Evidence
      • B. Clear Evidence
      • C. Evidence Consistent with Other Known Evidence
      • D. Evidence Consistent Within Itself
      • E. Verifiable Evidence
      • F. Competent Source of Evidence
      • G. Unprejudiced Source of Evidence
      • H. Reliable Evidence
      • I. Relevant Evidence
      • J. Statistically Sound Evidence
      • K. The Most Recent Evidence
      • L. Cumulative Evidence
      • M. Critical Evidence
    • III. Tests of Audience Acceptability
      • A. Evidence Consistent with Audience Beliefs
      • B. Source Acceptable to the Audience
      • C. Evidence Suited to Audience Level
      • D. Evidence Consistent with Audience Motives
      • E. Evidence Consistent with Audience Norms
      • F. Evidence Documented for the Audience
    • Exercises
  • Chapter 8 The Structure of Reasoning
    • I. The Classical Structures
      • A. Syllogisms
      • B. The Enthymeme
      • C. Formal Validity and Material Truth
    • II. The Elements of Any Argument
      • A. Claims
      • B. Grounds
      • C. Warrants
      • D. Backing
      • E. Modal Qualifications
      • F. Rebuttals
    • III. Extending the Elements of An Argument
    • Exercises
  • Chapter 9 Types of Reasoning
    • I. The Degree of Cogency
      • A. Certainty
      • B. Probability
      • C. Plausibility
      • D. Possibility
    • II. Tests of Reasoning and Their Uses
      • A. To Test the Validity of One’s Own Reasoning
      • B. To Test the Validity of the Reasoning Advanced by the Opposition
      • C. To Test the Validity of Reasoning Advanced for a Decision
    • III. General Tests of Reasoning
    • IV. Types of Reasoning and Tests for Each Type
      • A. Reasoning by Example
      • B. Reasoning by Analogy
      • C. Causal Reasoning
      • D. Reasoning by Sign
      • Exercises
  • Chapter 10 Obstacles to Clear Thinking
    • I. Fallacies of Evidence
    • II. Fallacies of Reasoning
      • A. Example
      • B. Analogy
      • C. Cause
      • D. Sign
    • III. Fallacies of Language
      • A. Ambiguity
      • B. Verbalism
      • C. Loaded Language
      • D. Grammatical Structure
    • IV. Fallacies of Pseudoarguments
      • A. Offering Irrelevancy
      • B. Arguing in a Circle
      • C. Ignoring the Issue
      • D. Baiting an Opponent
      • E. Repeating an Assertion
      • F. Structuring a Response
      • G. Special Pleading
      • H. Substituting the Person for the Argument
      • I. Substituting Bombast for Argument
      • J. Denying a Valid Conclusion
      • K. Using Popular Appeal
      • L. Offering a “Straw Argument”
      • M. Appealing to Ignorance
      • N. Asking Pseudoquestions
      • O. Appealing to Tradition
      • P. Posing a Non Sequitur
      • Q. Arguing Post Hoc
    • Exercises
  • Chapter 11 Requirements of the Case
    • I. Requirement to Present a Prima Facie Case
      • A. Presumption
      • B. Burden of Proof
      • C. Prima Facie Case
    • II. General Case Requirements
      • A. Requirements Imposed by the Characteristics of Decision Renderers
      • B. Requirements Imposed by the Occasion
      • C. Requirements of Clarity and Relevancy
      • D. Requirements Imposed by the Probable Case of the Opposition
      • E. Requirements of Consistency
      • F. Requirements of Flexibility During the Debate
    • Exercises
  • Chapter 12 Building the Affirmative Case
    • I. Objectives of the Affirmative Case
    • II. Proposition of Value Affirmative Cases
      • A. Requirement to Provide a Satisfactory Definition
      • B. Requirement to Provide a Satisfactory Criterion
      • C. Requirement to Provide Application
      • D. Requirement to Prove the Intrinsic
      • E. Requirements of Significance
      • F. Putting the Case Together
    • III. Proposition of Policy Affirmative Cases
      • A. Requirement to Prove the Harm
      • B. Requirement to Prove the Inherency
      • C. Requirement to Prove the Solvency
      • D. Requirement to Prove the Advantages
      • E. Requirement to Defend Topicality
      • F. Preparation
    • IV. Building for Optimum Capability
    • V. Alternative Debate Approaches
    • Exercises
  • Chapter 13 Building the Negative Case
    • I. Objectives of the Negative Case
    • II. Proposition of Value Negative Cases
      • A. Attack Topicality
      • B. Attack Criteria
      • C. Attack Significance
      • D. Attack Uniqueness
      • E. Attack Application
      • F. Attack Solvency
      • G. Provide Value Objections
    • III. Proposition of Policy Negative Approaches
      • A. Attack Topicality
      • B. Attack the Harm
      • C. Attack Inherency
      • D. Attack Solvency
      • E. Prove Disadvantages
      • F. Develop the Counterplan
      • G. Developing the Kritic (Critique)
    • Exercises
  • Chapter 14 Refutation
    • I. Shifting the Burden of Rebuttal
    • II. Purpose and Place of Refutation
    • III. Preparing for Refutation
    • IV. Arranging Material for Refutation
    • V. Selecting Evidence and Reasoning
    • VI. The Structure of Refutation
      • A. Basic Structure
      • B. General Considerations
    • VII. Methods of Refutation
      • A. Evidence
      • B. Reasoning
      • C. Fallacies
      • D. Affirmative and Negative Refutation
      • E. Responsibilities of the Speakers
    • Exercises
  • Chapter 15 Presenting the Case: Composition
    • I. Analysis of the Audience
      • A. The Importance of Audience Analysis
      • B. Audience Analysis During the Speech
      • C. Analysis of the Key Individual
      • D. Analysis of the Key Individual During the Speech
    • II. Written and Oral Styles
    • III. A Philosophy of Style
    • IV. Factors of Style in Speech Composition
      • A. Conciseness
      • B. Clarity
      • C. Appropriate Vocabulary
      • D. Simple Structure
      • E. Concreteness
      • F. Imagery
      • G. Connotation
      • H. Climax
    • V. Rhetorical Factors in Speech Composition
      • A. Coherence
      • B. Unity
      • C. Emphasis
      • D. Ethical and Inclusive Use of Language
    • VI. Editing
    • Exercises
  • Chapter 16 Presenting the Case: Delivery
    • I. Methods of Delivery
      • A. Impromptu
      • B. Extemporaneous
      • C. Manuscript
      • D. Memorization
    • II. Steps to Good Delivery
      • A. Speech Outline
      • B. Speaker Notes
      • C. Preparation
    • III. Nonverbal Communication
      • A. Vocal Expression
      • B. Movement
    • IV. Special Considerations: Tournament Debate Delivery
    • Exercises
  • Chapter 17 Evaluating the Debate
    • I. Functions of the Judge
      • A. Discerning Which Team Did the Better Debating
      • B. Reporting the Decision in an Educationally Useful Manner
    • II. Judging Philosophies
      • A. Skills Judge
      • B. Issues Judge
      • C. Policymaker Judge
      • D. Hypothesis-Testing Judge
      • E. Tabula Rasa Judge
      • F. The Evaluator of Argument
      • G. Current Practice
      • H. Significance to the Debater
    • III. Functions of the Ballot
      • A. Reporting the Decision
      • B. Reporting the Quality of the Debaters’ Work
      • C. Serving as an Educational Tool
    • IV. Special Ballots for Special Purposes
      • A. Ballots for Lincoln–Douglas Debating
      • B. Ballots for Shift-of-Opinion Debating
    • Exercises
  • Chapter 18 Academic Debate Formats and Cross-Examination
    • I. Formats of Debate
      • A. Cross-Examination Format
      • B. Lincoln–Douglas Format
      • C. Mock Trial Format
      • D. Town Hall Format
      • E. Academic Parliamentary Format
    • II. The Audience
    • III. Adapting the Debate to Communications Media
    • Exercises
  • Chapter 19 Applied Parliamentary Debate
    • I. Sources of Parliamentary Debate Rules
    • II. The Order of Business
    • III. Presentation of Motions
    • IV. Precedence of Motions
    • V. Purposes of Motions
      • A. Main Motions
      • B. Subsidiary Motions
      • C. Incidental Motions
      • D. Privileged Motions
    • VI. Unanimous Consent
    • Exercises
  • APPENDIX A: A PRESIDENTIAL DEBATE
  • APPENDIX B: NATIONAL CHAMPIONSHIP DEBATE
  • APPENDIX C: NATIONAL INTERCOLLEGIATE DEBATE PROPOSITIONS (NDT)
  • APPENDIX D: NATIONAL INTERCOLLEGIATE DEBATE PROPOSITIONS (CEDA)
  • APPENDIX E: DEBATE BIBLIOGRAPHY
  • APPENDIX F: GLOSSARY OF TERMS IN ARGUMENTATION AND DEBATE
  • INDEX

Exploring Public Speaking
Version 4.1

i

Exploring Public Speaking:

The Open Educational Resource College
Public Speaking Textbook

Version 4.1 (2020)

A Creative Commons Licensed
Open Educational Resource

for Introductory College Public Speaking Courses

Exploring Public Speaking
Version 4.1

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Primary Author and Editor: Dr. Barbara G. Tucker

Contributors:
Ms. Amy Burger (Chapter 5, Appendix E and F)

Mr. Chad Daniel (Section 11.6)
Mr. Jerry Drye (Appendix D)

Ms. Cathy Hunsicker (Appendix B, Parts 3-6)
Mr. Matthew LeHew (Editor, Technologist, and Web Designer)

Ms. Amy Mendes (Appendix B, Part 7, and Appendix K)

Consultants:
Mr. Nick Carty

Ms. Kim Correll
Ms. Jackie Daniels

Mr. Zach Drye (graphics)
Dr. Clint Kinkead

Dr. Sarah Min
Dr. Tami Tomasello
Dr. Marjorie Yambor

In Memory of Dr. Kristin Barton, Originator of the Project and First Editor

Textbook files available at http://exploringpublicspeaking.com

For questions regarding this textbook, contact:
Dr. Barbara G. Tucker, Chair
Department of Communication,
Performing Arts, and Foreign Languages
Dalton State College
650 College Drive
Dalton, GA 30720
Lorberbaum Liberal Arts 107B
(706) 272-4411
[email protected]

Exploring Public Speaking
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This text exists under a Creative Commons Attribution-Noncommer-
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cial purposes. Any portion of this text may be altered or edited; however,
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textbook as a primary text for your basic communication or other classes.

This textbook can be downloaded in PDF, AZW3, and EPUB formats from
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tation and sharing tools is available at OpenALG. Ancillaries are available
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Exploring Public Speaking
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Introduction to
Version 4.1 (2020) of
Exploring Public Speaking
Exploring Public Speaking: The Open Educational Resource College
Public Speaking Textbook began as the brainchild of Dr. Kris Barton, for-
mer Chair of the Department of Communication at Dalton State College in
Dalton, Georgia. It also was made possible through a generous Textbook
Transformation Grant in 2015 from Affordable Learning Georgia (ALG), a
highly successful program of the University System of Georgia. We have
already been able to save hundreds of thousands of dollars for students
at our institution with this text, and millions have been saved through the
ALG program.

In applying for the first grant, Dr. Barton asked me to help him author/
compile the text. The original goal of our creation of Exploring Public
Speaking was to provide a high-quality, usable, accessible, and low-cost
textbook for the hundreds of students who take COMM 1110 at Dalton State
College every year. This course is required of all degree-seeking students at
our institution.

Dr. Barton and I worked on creating the textbook from July 2015 until May
2016, with the goal of going live with the text in Summer of 2016. Tragically,
Dr. Barton passed away in early May 2016. He has been greatly missed as a
friend, colleague, father, scholar, teacher, and mentor.

However, the launch of the book proceeded. In Summer 2017 I took on a
significant revision and update, which I named the Second Edition. In that
edition, I included information on college student success in the appen-
dices for institutional reasons, and we have chosen to continue including
those. In January 2018, colleague Matthew LeHew and I won a grant from
the University System to create the ancillaries and improve the format for
more accessibility. In April 2019, we were awarded another mini-grant to
further revise the text and create a website for it. For the fourth edition and
succeeding ones, we have removed “Dalton State” from the title and exam-
ples for wider appeal. An appendix on library research retains the informa-
tion for specific use of Roberts Library on our campus.

We felt these changes were needed in the fourth and following editions be-
cause, unexpectedly and happily, the text has also been downloaded close
to 100,000 times from the University System of Georgia site by readers all
over the world as of June 2020. It is used on six continents and has been
adopted at many other institutions. These institutions include state univer-
sities, well-known private universities, community and technical colleges,
liberal arts colleges, and dual enrollment programs. Faculty users are wel-

Exploring Public Speaking
Version 4.1

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come to contact me at the email address on the copyright page for access to
the ancillaries, or through the textbook’s official website..

Over 90% of the book was created by Dr. Barton, me, or other colleagues at
Dalton State College. Some parts, specifically from Chapters 9, 10, and 15,
are adapted from another open resource public speaking text whose author
prefers not to be cited.

In Exploring Public Speaking, especially in its second through current
editions, we have attempted to create a usable, zero-cost textbook for basic
public speaking courses or courses that include basic public speaking skills
as one of their primary learning outcomes. The free, open nature of the text
means that instructors are able to use all or part of it, and add their own
materials. We have also ensured that it meets ADA requirements for acces-
sibility.

We believe this text addresses all the subjects that traditional publishers’
books would address in an appropriate writing style and with appropriate
college-level learning theory in mind. The appendices address some addi-
tional topics that might be excluded from most texts, but that we believe
add to the experience: learning theory, plagiarism, speaking online, speak-
ing to diverse audiences, and humor in public speaking. In the third and
fourth editions we have added “case study” examples and some different
outline samples.

We think this book is especially useful in coverage of PowerPoint, audience
analysis and responsiveness, ethics in public speaking, persuasion, special
occasion speeches, and structure of speeches. Because it was written by
communication professors with decades of experience in the classroom, we
are aware of the needs of basic public speaking students. Three ancillaries
are currently available: electronic “flash cards” for study, PowerPoint slide
decks on the 15 main chapters, and test banks for the 15 main chapters.

In Version 4.1 we have sought to address any typographical or editorial er-
rata, achieve a more inclusive text, and add material on civil discourse
(Chapter 3). Otherwise, no structural or content changes have been made to
the Fourth Edition.

Two editorial notes: As per the American Collegiate Dictionary (2016), in
most cases we use the pronoun “they” when the antecedent is an indefinite
pronoun, whether singular or plural, to avoid the awkward he/she/him/
her/his/her combinations.

Second, we admit to some redundancy in the textbook. Because it is an
open educational resource, some users do not access the whole text. For
clarity, sometimes a concept that is explained in a preceding chapter is
re-explained.

Finally, this edition was completed during the events of 2020 in the United
States. These events included a presidential election and, at best, conten-
tious politics; protests over police actions toward minority communities;

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and of course, an unprecedented (in our lives) global pandemic. At the risk
of being obtuse, the authors have chosen not to include many references to
those events in this text for a few reasons. The events are ongoing, and, by
the time students and instructors use the book, the situations that plague
us now may be very different; the book is used all over the world, not just
the U.S.; and we believe writing about those events would distract from the
basic goal of the text. There have been requests to address more political
issues, such as power and equity, in the text. While we are very sensitive
to these concerns, we believe these matters are outside our expertise and
better addressed in other venues. However, as communication scholars
and teachers, we have faith in the power of good communication to address
these issues.

Thank you for downloading Exploring Public Speaking Version 4.1, and
the co-authors and I truly wish you happy teaching and learning with it. We
welcome input. If you choose to use it, let us know at btucker@daltonstate.
edu. We keep a database of those who contact us about the book so that we
can contact you about the text.

Sincerely,

Barbara G. Tucker

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Authors and Contributors
Amy Burger (Chapter 5, Appendix E and F)
Amy Burger is a reference and instruction librarian at Dalton State College.
She is also pursuing a master’s degree in English with a concentration in
rhetoric and professional writing from the University of Tennessee at Chat-
tanooga. She lives in Northwest Georgia with her husband Ross and their
pets.

Chad Daniel (Chapter 11/Expert Advice on the Voice from an
Acting Instructor)
Chad has his Master of Fine Arts degree in Theatre from Southern Meth-
odist University and over twenty years of teaching and professional experi-
ence. Chad has performed and directed in New York, Los Angeles, Chicago,
Dallas, Nashville, Austin; Lyon, France; and London, England. He has
spent three years studying voice and speech with some of the best teach-
ers in the industry, and eight years teaching voice at various institutions
throughout the Southeast.

Jerry Drye (Appendix D)
Jerry Drye is a professional humorist, public speaker, and educator. His
career has included work as a comedian, motivational humorist, broadcast-
er, conference and workshop leader, and educator. He is a gifted storyteller
and award winning professor. He has been called the “…ultimate entertain-
er” (Venable), and “…the best combination of Humor and Humanity I have
ever seen” (Hawkins).

He earned the B.S. and M.S. degrees in Organizational Communication
at Murray State University where he served as a graduate teaching assis-
tant. He obtained the Ed.S. degree in Adult Education from the University
of Georgia. His teaching career includes stops at Clemson University and
Dalton State College.

He has studied and practiced the craft of public address and the humor arts
for many years. He is in high demand as a keynote speaker, workshop lead-
er, and consultant. He teaches college classes in Humor Communication,
Public Speaking, Human Communication, and Organizational Communica-
tion.

He has performed in concert halls, corporate board rooms, educational
institutions, and churches and faith-based organizations. His motto is

“Laughter is not a luxury; it is a necessity.”

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Cathy Hunsicker (Appendix B, Parts 3, 4, 5, and 6)
Prior to obtaining credits to teach communication courses, Ms. Hunsicker
taught reading and study skills for thirty years. She developed courses in
reading, study skills, and problem solving for academic institutions and
businesses, such as Reading Area Community College, Alvernia Univer-
sity, and the Reading Eagle in Reading,PA; Dalton State College, Dalton,
GA; various county associations and institutions in Berks County, PA; and
Agere Systems (formerly AT&T) plants in Reading, Allentown, and Brein-
ingsville, PA. Working with students with learning disabilities at the college
level led to Ms. Hunsicker honing her repertoire of cognitive strategies and
problem solving skills to assist all kinds of students, especially adults, in
acquiring an enriched learning experience to further their education and/or
seek promotion on the job.

Amy Mendes (Appendix B, Part 7)
Amy Mendes is a Lecturer in the Communication Department at the Uni-
versity of West Georgia. Her approach to teaching public speaking is very
student-centered. She believes that every individual has a story to tell if giv-
en the right tools, and cherishes the opportunity to help students find those
tools. Ms. Mendes attended Berry College for her undergraduate degree
in Communication, and earned a Master of Arts in Communication from
Westchester University. She is currently working on her dissertation to
complete a doctorate in Higher Education Administration. Amy is married
to Dr. Vincent Mendes, and they have three lovely girls who eschew public
speaking as much as possible.

Matthew LeHew (Editor, Technologist, and Web Designer)
As Assistant Professor at Dalton State College, Matthew LeHew teaches
courses in public relations, integrated marketing communication, film
studies, and video production. His research interests include various areas
of media studies, especially examination of virtual communities for online
games. He is currently writing his dissertation for the Ph.D. in Communi-
cation (Media and Society track) at Georgia State University. He lives in
Marietta, Georgia with his wife, son, and two dogs.

Barbara G. Tucker (Editor and Primary Author)
As Chair of the Department of Communication, Performing Arts, and For-
eign Languages at Dalton State College, Dr. Tucker oversees programs in
communication, general studies, music, theatre, and interdisciplinary stud-
ies. She is Professor of Communication and has worked in higher education
for over 40 years. She lives in Ringgold, Georgia, with her husband; they
have one adult son. She is a novelist and playwright. Her research areas
are the basic course, open educational resources, historical perspectives on

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rhetoric, high impact educational practices, and gratitude in communica-
tion. Her website is www.barbaragrahamtucker.com.

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Table of Contents
Introduction to Version 4.1 (2020) of Exploring Public Speaking …………………………………………….. iv

Authors and Contributors ………………………………………………………………………………………….. vii

Chapter 1: The Basics of Public Speaking ………………………………………………………………………………….1

1.1 – What is Public Speaking? ……………………………………………………………………………………… 2

1.2 – Anxiety and Public Speaking ………………………………………………………………………………… 4

1.3 – Understanding the Process of Public Speaking ……………………………………………………….10

1.4 – The Value of Public Speaking in Your Life ……………………………………………………………..15

1.5 – Getting Started in Public Speaking………………………………………………………………………..16

Chapter 2: Audience Analysis and Listening …………………………………………………………………………..20

2.1 – The Importance of Audience Analysis …………………………………………………………………..21

2.2 – Demographic Characteristics ……………………………………………………………………………….21

2.3 – Psychographic Characteristics …………………………………………………………………………….30

2.4 – Contextual Factors of Audience Analysis …………………………………………………………….. 35

2.5 – Listening in Public Speaking Settings………………………………………………………………….. 37

Chapter 3: Ethics in Public Speaking …………………………………………………………………………………….. 46

3.1 – Sources of Ethical Stances on
Communication and Public Speaking ………………………………………………………………………….. 47

3.2 – Credibility and Ethics ………………………………………………………………………………………….51

3.3 – Plagiarism ………………………………………………………………………………………………………… 54

Chapter 4: Developing Topics for Your Speech ……………………………………………………………………….68

4.1 – Getting Started with Your Topic and Purpose ………………………………………………………. 69

4.2 – Formulating a Specific Purpose Statement …………………………………………………………… 70

4.3 – Formulating a Central Idea Statement ………………………………………………………………… 76

4.4 – Problems to Avoid with Specific Purpose and Central Idea Statements …………………… 79

Chapter 5: Researching Your Speeches ………………………………………………………………………………….84

5.1 – Research …………………………………………………………………………………………………………… 85

5.2 – Accessing Information Through a Library …………………………………………………………… 86

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5.3 – Research on the Internet …………………………………………………………………………………….89

5.4 – Conducting Your Own Research …………………………………………………………………………..91

Chapter 6: Organizing and Outlining Your Speech …………………………………………………………………. 95

6.1 – Why We Need Organization in Speeches ……………………………………………………………… 96

6.2 – Patterns of Organization ……………………………………………………………………………………..98

6.3 – Connective Statements ……………………………………………………………………………………..107

6.4 – Outlining ………………………………………………………………………………………………………… 112

Chapter 7: Supporting Your Speech Ideas …………………………………………………………………………….. 117

7.1 – Why Supporting Materials are Needed ………………………………………………………………..118

7.2 – Types of Supporting Materials ……………………………………………………………………………122

7.3 – Attention Factors and Supporting Material …………………………………………………………136

Chapter 8: Introductions and Conclusions …………………………………………………………………………….142

8.1 – General Guidelines for Introductions and Conclusions …………………………………………143

8.2 – Structuring the Introduction ……………………………………………………………………………..144

8.3 – Examples of Introductions ………………………………………………………………………………..155

8.4 – Structuring the Conclusion ………………………………………………………………………………..157

8.5 – Examples of Conclusions …………………………………………………………………………………..163

Chapter 9: Presentation Aids in Speaking ……………………………………………………………………………..166

9.1 – What Are Presentation Aids? ………………………………………………………………………………167

9.2 – Functions of Presentation Aids …………………………………………………………………………. 168

9.3 – Types of Presentation Aids ………………………………………………………………………………..176

9.4 – Using Presentation Slides ………………………………………………………………………………… 189

9.5 – Low-Tech Presentation Aids ………………………………………………………………………………199

Chapter 10: Language …………………………………………………………………………………………………………205

10.1 – What Language Is and Does …………………………………………………………………………….206

10.2 – Standards for Language in Public Speaking ………………………………………………………209

10.3 – Developing Your Ability to Use Effective Language in Public Speaking ………………..220

Chapter 11: Delivery…………………………………………………………………………………………………………… 222

11.1 – The Importance of Delivery ……………………………………………………………………………… 223

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11.2 – Methods of Speech Delivery …………………………………………………………………………….. 224

11.3 – Preparing For Your Delivery ……………………………………………………………………………. 227

11.4 – Practicing Your Delivery …………………………………………………………………………………..231

11.5 – What to Do When Delivering Your Speech ………………………………………………………… 237

11.6 – Expert Advice on the Voice from an Acting Instructor ………………………………………… 246

Chapter 12: Informative Speaking ……………………………………………………………………………………….250

12.1 – What is an Informative Speech? ………………………………………………………………………..251

12.2 – Types of Informative Speeches ………………………………………………………………………… 252

12.3 – Guidelines for Selecting an Informative Speech Topic ……………………………………….. 256

12.4 – Guidelines for Preparing an Informative Speech ………………………………………………. 258

12.5 – Giving Informative Speeches in Groups …………………………………………………………….260

Sample Outline: Informative Speech on Lord Byron …………………………………………………… 262

Sample Outline: Informative Speech on Haunted Places in Gettysburg ………………………… 265

Chapter 13: Persuasive Speaking …………………………………………………………………………………………268

13.1 – Why Persuade? ……………………………………………………………………………………………….269

13.2 – A Definition of Persuasion ………………………………………………………………………………. 269

13.3 – Why is Persuasion Hard? ……………………………………………………………………………….. 273

13.4 – Traditional Views of Persuasion ………………………………………………………………………. 276

13.5 – Constructing a Persuasive Speech ……………………………………………………………………. 279

Sample Outline: Persuasive Speech Using Topical Pattern …………………………………………..289

Sample Outline: Persuasive Speech Using Monroe’s Motivated Sequence Pattern …………. 292

Chapter 14: Logical Reasoning …………………………………………………………………………………………….298

14.1 – What is Correct Reasoning? …………………………………………………………………………….. 299

14.2 – Inductive Reasoning ……………………………………………………………………………………….300

14.3 – Deductive Reasoning ………………………………………………………………………………………304

14.4 – Logical Fallacies …………………………………………………………………………………………….. 307

Chapter 15: Special Occasion Speaking …………………………………………………………………………………317

15.1 – Understanding Special Occasion Speeches ……………………………………………………….. 318

15.2 – Types of Special Occasion Speeches ………………………………………………………………….320

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15.3 – Special Occasion Language ……………………………………………………………………………….331

15.4 – Special Occasion Delivery ……………………………………………………………………………….. 332

Conclusion ……………………………………………………………………………………………………………… 333

Appendix A: Cultural Diversity in Public Speaking ……………………………………………………………….. 336

Benefits and Challenges …………………………………………………………………………………………… 336

Implications …………………………………………………………………………………………………………….340

Appendix B: Succeeding as a College Student ………………………………………………………………………. 342

Part 1: How To Be a College Student …………………………………………………………………………. 343

Part 2: Learning to Learn …………………………………………………………………………………………. 356

Part 3: Reading Your Textbooks and Other Resources …………………………………………………368

Part 4: Effective Memorization …………………………………………………………………………………. 372

Part 5: Test Anxiety/Speech Anxiety …………………………………………………………………………. 375

Part 6: Test-taking …………………………………………………………………………………………………… 376

Part 7: Avoiding Plagiarism ……………………………………………………………………………………….380

Appendix C: Public Speaking Online …………………………………………………………………………………… 385

Preparation for Online Speaking ……………………………………………………………………………….386

During the Web Speech ……………………………………………………………………………………………. 387

Ending …………………………………………………………………………………………………………………….389

Speaking for an Online Class …………………………………………………………………………………….389

Conclusion ………………………………………………………………………………………………………………389

Appendix D: Funny Talk: The Art and Craft of Using Humor in Public Address ………………………..391

Humor and Audiences: Positives and Negatives …………………………………………………………. 392

Humorous Speaking Tips …………………………………………………………………………………………. 393

Appendix E: APA Citation ………………………………………………………………………………………………….. 396

E.1 – Citation …………………………………………………………………………………………………………..396

E.2 – When to Cite ………………………………………………………………………………………………….. 397

E.3 – Elements of citation ………………………………………………………………………………………… 397

E.4 – APA Resources …………………………………………………………………………………………………398

E.5 – Reference List ………………………………………………………………………………………………….398

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Appendix F: Research with Dalton State Library Resources ……………………………………………………402

“GIL-Find,” the Library Catalog …………………………………………………………………………………402

GALILEO ………………………………………………………………………………………………………………..402

Appendix G: Glossary …………………………………………………………………………………………………………405

Appendix H: References ………………………………………………………………………………………………………416

Appendix I: Sample Outlines and Formats …………………………………………………………………………… 426

Informative Speech on Types of Coffee Around the World …………………………………………… 426

Persuasive Speech on Reading During Leisure Time ……………………………………………………428

Sample Format 1 ……………………………………………………………………………………………………….431

Sample Format 2 …………………………………………………………………………………………………….. 432

Sample Format 3 …………………………………………………………………………………………………….. 434

Appendix J: Case Studies …………………………………………………………………………………………………… 436

Chapter 3 ………………………………………………………………………………………………………………..436

Chapter 4 ………………………………………………………………………………………………………………..436

Chapter 6 ……………………………………………………………………………………………………………….. 437

Chapter 7 ………………………………………………………………………………………………………………..438

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Exploring Public Speaking
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Chapter 1: The Basics of Public Speaking1

Chapter 1: The Basics of
Public Speaking

Learning Objectives
After reading this chapter, the student will be able to:

• Define public speaking, channel, feedback, noise, encode, decode,
symbol, denotative, and connotative;

• Explain what distinguishes public speaking from other modes of com-
munication;

• List the elements of the communication process;
• Explain the origins of anxiety in public speaking;
• Apply some strategies for dealing with personal anxiety about public

speaking;
• Discuss why public speaking is part of the curriculum at this college

and important in personal and professional life.

Chapter Preview
1.1 – What is Public Speaking?

1.2 – Anxiety and Public Speaking

1.3 – Understanding the Process of Public Speaking

1.4 – The Value of Public Speaking in Your Life

1.5 – Getting Started in Public Speaking

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Chapter 1: The Basics of Public Speaking2

1.1 – What is Public Speaking?
What is your mental picture when you think about “public speaking?” The
President of the United States delivering an inaugural address? A sales
representative seeking to persuade clients in a board room? Your minister,
priest, or rabbi presenting a sermon at a worship service? Your professor
lecturing? A dramatic courtroom scene, probably from Law & Order? Pol-
iticians debating before an election? A comedian doing stand-up at a night
club?

All of these and more are instances of public speaking. Be assured that
public speaking takes many forms every day in our country and across the
world. Now let’s get personal: Do you see yourself as a public speaker? And
when you do, do you see yourself as confident, prepared, and effective? Or
do you see a person who is nervous, unsure of what to say, and feeling as if
they are failing to get their message across?

You find yourself in this basic public speaking course and probably have
mixed emotions. More than likely, it is required for graduation in your
major. Perhaps you have taken a formal public speaking course before.
Although they are not as common in secondary education as in colleges
(Education Commission of the States, 2015), public speaking instruction
may have been part of your high school experience. Maybe you competed
in debate or individual speaking events or you have acted in plays. These
activities can help you in this course, especially in terms of confidence and
delivery.

On the other hand, it might be that the only public speaking experience
you have had felt like a failure and therefore left you embarrassed and
wanting to forget it and stay far away from public speaking. It might have
been years ago, but the feeling still stays with you. This class is not some-
thing you have been looking forward to, and you may have put it off. May-
be your attitude is, “Let’s just get it over with.” You might think that it’s
just another course you have to “get through” in order to study your ma-
jor—what really interests you—and start a career in your field.

These are all understandable emotions because, as you have probably
heard or read, polls indicate public speaking is one of the things Amer-
icans fear the most. As Jerry Seinfeld has said in his stand-up comedy
routine,

According to most studies, people’s number one fear is public
speaking. Number two is death. Death is number two. Does that
sound right? This means to the average person, if you go to a fu-
neral, you’re better off in the casket than doing the eulogy. (Garber,
2018)

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Chapter 1: The Basics of Public Speaking3

(Note: this passage is quoted by many and found all over the Internet, but
we will cite R. I. Garber here because he actually takes issue with Sein-
feld’s statement as it is often quoted. Garber cites the original study, the
Bruskin-Goldring Research Report from 1993. That report placed “speak-
ing before a group” as the number one fear of 45% of the 1000 subjects.
Therefore, while it is a stretch to think that most people fear death less
than giving a short speech, aversion toward public speaking situations and
tasks is common.)

Before we go any further, though, what do we mean by “public speaking?”
The most obvious answer is “talking in front of a group of people.” For
the purposes of this class and this book, public speaking is more formal
than that. Public speaking is an organized, face-to-face, prepared, in-
tentional (purposeful) attempt to inform, entertain, or persuade a group
of people (usually five or more) through words, physical delivery, and (at
times) visual or audio aids. In almost all cases, the speaker is the focus of
attention for a specific amount of time. There still may be some back-and-
forth interaction, such as questions and answers with the audience, but the
speaker usually holds the responsibility to direct that interaction either
during or after the prepared speech has concluded.

Garber (2010) cites two scholars of public speaking from the early 20th
century, Edwin Du Bois Shurter and James Albert Winans, who wrote of
public speaking as an “enlarged conversation,” and as such it has some
similarities to conversations but some major differences, too. As a conver-
sation, it has elements of:

• awareness of and sensitivity toward your audience (in this case, more
than one person);

• an exchange of explicit messages about content (facts, ideas, infor-
mation) and less explicit ones about relationship (how you relate to
one another, such as trust, liking, respect);[this content/relationship
dichotomy will come up again in this book and is characteristic of all
communication];

• a dependence on feedback to know if you are successful in being un-
derstood (usually nonverbal in public speaking, but still present);

• the fact that the public speaking communication is (almost always)
face-to-face rather than mediated (through a computer, telephone,
mass media, or writing).

As an “enlarged conversation” public speaking needs to be more pur-
poseful (to entertain, inform, or persuade); highly organized with certain
formal elements (introduction and clear main points, for example); and
usually dependent on resources outside of your personal experience (re-
search to support your ideas).

Of course, the delivery would have to be “enlarged” or “projected” as well—
louder, more fluid, and more energetic, depending on the size and type of

Public speaking

an organized, face-to-
face, prepared, inten-
tional (purposeful)
attempt to inform,
entertain, or persuade
a group of people
(usually five or more)
through words, phys-
ical delivery, and (at
times) visual or audio
aids.

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Chapter 1: The Basics of Public Speaking4

room in which you are speaking—and you will be more conscious of the
correctness and formality of your language. You might say, “That sucks”
in a conversation but are less likely to do so in front of a large audience in
certain situations. If you can keep in mind the basic principle that pub-
lic speaking is formalized communication with an audience designed to
achieve mutual understanding for mutual benefit (like a conversation),
rather than a “performance,” you will be able to relate to your audience on
the human and personal level.

1.2 – Anxiety and Public Speaking
Why are so many people afraid of public speaking? This is a complex
question, and the answer is tied to many personal and psychological fac-
tors such as self-efficacy, self-confidence, past experience, training, culture,
and context. The term “glossophobia,” combining the two Greek words
for “tongue” and “fear or dread,” has been coined to refer to

…a severe fear of public speaking. People who suffer from glos-
sophobia tend to freeze in front of any audience, even a couple
of people. They find their mouth dries up, their voice is weak and
their body starts shaking. They may even sweat, go red and feel
their heart thumping rapidly. (“Do You Suffer From Glossopho-
bia?,” 2015)

This fear may arise in situations such as responding to a professor in class,
participating in a job interview, or having to interact with a stranger, not
just giving formal speeches.

For many people, fear of public speaking or being interviewed for a job
does not rise to the level of a true “phobia” in psychological terms. A pho-
bia is defined by the Diagnostic and Statistical Manual IV as a state where
someone experiences “significant and persistent fear when in the presence
of, or anticipating the presence of, the object of fear, which may be an
object, place or situation” (Grohol, 2013). They are just uncomfortable in
public speaking situations and need strategies for addressing the task.

Why Anxiety and Public Speaking?
Scholars at the University of Wisconsin-Stout (“Public Speaking Anxiety,”
2015) explain that anxiety in public speaking can result from one of several
misperceptions:

• “all or nothing” thinking—a mindset that if your speech falls short
of “perfection” (an unrealistic standard), then you are a failure as a
public speaker;

• overgeneralization—believing that a single event (such as failing at a
task) is a universal or “always” event; and

Glossophobia

a severe fear of public
speaking

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Chapter 1: The Basics of Public Speaking5

• fortune telling—the tendency to anticipate that things will turn out
badly, no matter how much practice or rehearsal is done.

Likewise, many new college students operate under the false belief that
intelligence and skill are “fixed.” In their minds, a person is either smart or
skilled in something, or they are not. Some students apply this false belief
to math and science subjects, saying things like “I’m just no good at math
and I never will be,” or even worse, “I guess I am just not smart enough to
be in college.” As you can tell, these beliefs can sabotage someone’s college
career. Also unfortunately, the same kind of false beliefs are applied to
public speaking, and people conclude that because public speaking is hard,
they are just not “naturally good” at it and have no inborn skill. They give
up on improving and avoid public speaking at all costs.

Modern research by Stanford University psychologist Carol Dweck (2007)
and others shows that intelligence and related skills are “malleable,”
meaning that they are open to change and growth. Understanding and
accepting that your intelligence and skill in different areas is not fixed or

“stuck,” but open to growth, will have a significant influence on your suc-
cess in life. It will also help you see that just because learning a subject or
task is hard does not mean you are not or cannot be good at it. Obstacles
and barriers that make learning hard are opportunities for growth, not

“getting off places.”

There is more to Dr. Dweck’s research. We would recommend her book
Mindset. Many students enter a public speaking class thinking “I’m just no
good at this and never will be,” just like some students feel about college
algebra or science. Dr. Dweck and other learning psychologists show that
learning a new skill might be hard work, but the difficulty is not a sign that
learning is impossible.

Along with the wrong way of thinking about one’s learning and growth,
two other fears contribute to anxiety in public speaking. The first is fear

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Chapter 1: The Basics of Public Speaking6

of failure. This fear can result from several sources: real or perceived bad
experiences involving public speaking in the past, lack of preparation, lack
of knowledge about public speaking, not knowing the context, and uncer-
tainty about one’s task as a public speaker (such as being thrown into a
situation at the last minute).

It is not the goal of this book to belittle that fear. It is real and justified to
some extent because you might lack understanding of the public speaking
task or lack good speaking experiences upon which to build. One of the
goals and fringe benefits of this course is that you are not just going to
learn about public speaking, but you are going to do it—at least four or five
times—with a real audience. You will overcome some of your fears and feel
that you have accomplished something of personal benefit.

The second fear is fear of rejection of one’s self or one’s ideas. This one is
more serious in some respects. You may feel rejection because of fear of
failure, or you may feel that the audience will reject your ideas, or worse,
you as a person. Knowing how to approach the public speaking task and
explain your ideas can help. However, you should ask yourself deep and
probing questions as to why you believe that your audience will reject you
because this fear is rooted in a belief. You should ask yourself what possi-
bly false belief is causing your anxiety.

One of the core attitudes an effective and ethical public speaker must have
is respect for and empathy with the audience. Your audience in this class
is your peers who want to learn and want to get through the class success-
fully (just like you do). Your audience also includes your instructor who
wants to see you succeed in the course as well. Believe me, public speaking
teachers get a lot of pleasure from hearing successful student speeches!
Your audience wants you to succeed if for no other reason than a good
speech is much easier and pleasant to listen to than a poor one. Again,
gaining practice in this class with a real, live audience can help you work
through the roots of your fear of rejection.

Beyond dealing with the root fears that may cause you to have a “fright or
flight” response when it comes to public speaking, there are some prac-
tical answers to dealing with fears about public speaking. Of course, fear
responses can be reduced if you know how public speaking works, as you
will see throughout this textbook. But there are some other strategies, and
most of them have to do with preparation.

Addressing Public Speaking Anxiety

Mental Preparation
If your neighbor’s house were on fire, getting to the phone to call the fire
department would be your main concern. You would want to get the ad-
dress right and express the urgency. That is admittedly an extreme exam-

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Chapter 1: The Basics of Public Speaking7

ple, but the point is about focus. To mentally prepare, you want to put your
focus where it belongs, on the audience and the message. Mindfulness and
full attention to the task are vital to successful public speaking. If you are
concerned about a big exam or something personal going on in your life,
your mind will be divided, and that division will add to your stress.

The main questions to ask yourself are “Why am I so anxiety-ridden about
giving a presentation?” and “What is the worst that can happen?” For ex-
ample, you probably won’t know most of your classmates at the beginning
of the course, adding to your anxiety. By midterm, you should be develop-
ing relationships with them and be able to find friendly faces in the audi-
ence. However, very often we make situations far worse in our minds than
they actually are, and we can lose perspective. One of the authors tells her
students, “Some of you have been through childbirth and even through
military service . That is much worse than public speaking!” Your instruc-
tor will probably try to help you get to know your classmates and minimize
the “unknowns” that can cause you worry.

Physical preparation
The first step in physical preparation is adequate sleep and rest. You might
be thinking such a thing is impossible in college, where sleep deprivation
and late nights come with the territory. However, research shows the
extreme effects a lifestyle of limited sleep can have, far beyond yawning or
dozing off in class (Mitru, Millrood, & Mateika, 2002; Walker, 2017). As
far as public speaking is concerned, your energy level and ability to be alert
and aware during the speech will be affected by lack of sleep.

Secondly, you would be better off to eat something that is protein-based
rather than processed sugar-based before speaking. In other words, cheese
or peanut butter on whole grain toast, Greek yogurt, or eggs for breakfast
rather than a donut and soft drink. Some traditionalists also discourage
the drinking of milk because it is believed to stimulate mucus production,
but this has not been scientifically proven (Lai & Kardos, 2013).

A third suggestion is to wear clothes that you know you look good in and
are comfortable but also meet the context’s requirements (that is, your in-
structor may have a dress code for speech days). Especially, wear comfort-
able shoes that give you a firm base for your posture. Flip- flops and really
high heels may not fit these categories.

A final suggestion for physical preparation is to utilize some stretching or
relaxation techniques that will loosen your limbs or throat. Essentially,
your emotions want you to run away, but the social situation says you must
stay, so all that energy for running must go somewhere. The energy might
go to your legs, hands, stomach, sweat glands, or skin, with undesirable
physical consequences. Tightening and stretching your hands, arms, legs,
and throat (through intentional, wide yawns) for a few seconds before

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speaking can help release some of the tension. Your instructor may be able
to help you with these exercises, or you can find some on the Internet.

Contextual preparation
The more you can know about the venue where you will be speaking, the
better. For this class, of course, it will be your classroom, but for other
situations where you might experience “communication apprehension,”
you should check out the space beforehand or get as much information as
possible. For example, if you were required to give a short talk for a job
interview, you would want to know what the room will be like, if there is
equipment for projection, how large the audience will be, and the seating
arrangements. If possible, you will want to practice your presentation in a
room that is similar to the actual space where you will deliver it.

The best advice for contextual preparation is to be on time, even early. If
you have to rush in at the last minute, as so many students do, you will not
be mindful, focused, or calm for the speech. Even more, if you are early,
you can make sure equipment is working, and can converse with the audi-
ence as they enter. Professional speakers often do this to relax themselves,
build credibility, and gain knowledge to adapt their presentations to the
audience. Even if you don’t want to “schmooze” beforehand, being on time
will help you create a good first impression and thus enhance your credi-
bility before the actual speech.

Speech preparation
Procrastination, like lack of sleep, seems to just be part of the college life.
Sometimes we feel that we just don’t get the best ideas until the last min-
ute. Writing that essay for literature class at 3:00 a.m. just may work for
you. However, when it comes to public speaking, there are some definite
reasons you would not want to do that. First, of course, if you are finish-
ing up your outline at 3:00 a.m. and have a 9:00 speech, you are going to
be tired and unable to focus. Second, your instructor may require you to

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turn in your outline several days ahead of the speech date. However, the
main reason is that public speaking requires active, oral, repeated practice
before the actual delivery.

You do not want the first time that you say the words to be when you are in
front of your audience. Practicing is the only way that you will feel confi-
dent, fluent, and in control of the words you speak. Practicing (and timing
yourself) repeatedly is also the only way that you will be assured that your
speech meets the assignment’s time limits, and speaking within the ex-
pected time limits is a fundamental rule of public speaking. You may think
your speech is five minutes long but it may end up being ten minutes the
first time you practice it—or only two minutes!

Your practicing should be out loud, standing up, with shoes on, with some-
one to listen, if possible (other than your dog or cat), and with your visual
aids. If you can record yourself and watch it, that is even better. If you do
record yourself, make sure you record yourself from the feet up—or at least
the hips up—so you can see your body language. The need for oral practice
will be emphasized over and over in this book and probably by your in-
structor. As you progress as a speaker, you will always need to practice but
perhaps not to the extent you do as a novice speaker.

As hard as it is to believe,

YOU NEVER LOOK AS NERVOUS AS YOU FEEL.

You may feel that your anxiety is at level seventeen on a scale of one to ten,
but the audience does not perceive it the same way. They may perceive it
at a three or four or even less. That’s not to say they won’t see any signs of
your anxiety and that you don’t want to learn to control it, only that what
you are feeling inside is not as visible as you might think. This principle re-
lates back to focus. If you know you don’t look as nervous as you feel, you
can focus and be mindful of the message and audience rather than your
own emotions.

Also, you will probably find that your anxiety decreases throughout the
class (Finn, Sawyer, & Schrodt, 2009). In her Ted Talk video, Harvard
Business School social psychologist Amy Cuddy discusses nonverbal com-
munication and suggests that instead of “faking it until you make it,” that
you can, and should, “fake it until you become it.” She shares research
that shows how our behavior affects our mindsets, not just the other way
around. Therefore, the act of giving the speech and “getting through it”
will help you gain confidence. Interestingly, Dr. Cuddy directs listeners to
strike a “power pose” of strong posture, feet apart, and hands on hips or
stretched over head to enhance confidence.

Final Note: If you are an audience member, you can help the speaker with
his/her anxiety, at least a little bit. Mainly, be an engaged listener from
beginning to end. You can imagine that a speaker is going to be more

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nervous if the audience looks bored from the start. A speaker with less
anxiety is going to do a better job and be more interesting. Of course, do
not walk into class during your classmates’ speeches, or get up and leave.
In addition to being rude, it pulls their minds away from their message
and distracts the audience. Your instructor will probably have a policy on
this behavior, too, as well as a dress code and other expectations on speech
days. There are good reasons for these policies, so respect them.

1.3 – Understanding the Process of Public
Speaking
Earlier it was stated that public speaking is like an enlarged or projected
conversation. Conversation and public speaking are two forms of human
communication, of which there are also small group communication, orga-
nizational communication, mass communication, and intercultural com-
munication. All human communication is a process composed of certain
necessary elements:

• People (often referred to as senders and receivers);
• context;
• message;
• channel;
• noise;
• feedback; and
• outcome.

With all these elements working together, the act of communication can
be very complex. The famous German philosopher Johann Goethe said
something to the effect that (and we paraphrase here) if we understood
how complex communication really is, we probably would not attempt it!
(One translation has it, “No one would talk much in society if they knew
how often they misunderstood others.”) Perhaps here we can demystify
some of it. Communication is a process, not a singular event. Later we will
look at models of communication, which can be helpful for understand-
ing communication but are basically snapshots because a model cannot
capture the dynamic process of communication. A simple, basic definition
of communication is “sharing meaning between two or more people.”
Beyond a definition, we can break it down into its part or components and
examine each.

Human communication first involves people. That is pretty obvious, but
we do not want to be so focused on the message or channel that we forget
that people are at the center of communication. In public speaking it is
common to call one person (the speaker) the “sender” and the audience
the “receiver(s),” but in the real world it is not always as simple as that.
Sometimes the speaker initiates the message, but other times the speaker
is responding to the audience’s initiation. It is enough to say that sender

Communicaton

sharing meaning
between two or more
people

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and receiver exchange roles sometimes and both are as necessary as the
other to the communication process.

Human communication and public speaking secondly requires context.
Context has many levels, and there are several “contexts” going on at the
same time in any communication act. These contexts can include:

• Historical, or what has gone on between the sender(s) and receiver(s)
before the speech. The historical elements can be positive or negative,
recent or further back in time. In later chapters we will see that these
past events can influence the speaker’s credibility with the audience,
as well as their understanding.

• Cultural, which sometimes refers to the country where someone was
born and raised but can also include ethnic, racial, religious, and re-
gional cultures or co-cultures. Culture is defined (Floyd, 2017) as “the
system of learned and shared symbols, language, values, and norms
that distinguish one group of people from another.”

• Social, or what kind of relationship the sender(s) and receiver(s) are
involved in, such as teacher-student, co-workers, employer-employ-
ee, or members of the same civic organization, faith, profession, or
community.

• Physical, which involves where the communication is taking place
and the attributes of that location. The physical context can have
cultural meaning (a famous shrine or monument) that influences the
form and purpose of the communication, or attributes that influence
audience attention (temperature, seating arrangements, or external
noise).

Each one of these aspects of context bears upon how we behave as a com-
municator and specifically a public speaker.

Third, human communication of any kind involves a message. That mes-
sage may be informal and spontaneous, such as small talk with a seatmate
on a plane, conversing for no other reason than to have someone to talk to
and be pleasant. On the other hand, it might be very formal, intentional,
and planned, such as a commencement address or a speech in this course.
In this textbook all the chapters will be devoted to the creation of that
formal message, but that does not diminish the importance of the other
elements. The message is a product of all of them.

Fourth, public speaking, like all communication, requires a channel. We
think of channel in terms of television or something like a waterway (The
English Channel). Channel is how the message gets from sender to receiv-
er. In interpersonal human communication, we see each other and hear
each other, in the same place and time. In mediated or mass communica-
tion, some sort of machine or technology (tool) comes between the peo-
ple—phone, radio, television, printing press and paper, or computer.

Culture

the system of learned
and shared symbols,
language, values, and
norms that distinguish
one group of people
from another

Channel

the means through
which a message gets
from sender to receiver

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The face-to-face channel adds to the immediacy and urgency of public
speaking, but it also means that physical appearance and delivery can
affect the receiver(s) positively and negatively. It also means that public
speaking is linear in time and we do not always get a “redo” or “do-over.”
This element of channel influences structure, transitions, and language
choices, which are discussed later in the book.

The fifth element of human communication is feedback, which in public
speaking is usually nonverbal, such as head movement, facial expressions,
laughter, eye contact, posture, and other behaviors that we use to judge
audience involvement, understanding, and approval. These types of feed-
back can be positive (nodding, sitting up, leaning forward, smiling) or
less than positive (tapping fingers, fidgeting, lack of eye contact, checking
devices).

Can you think of some others that would indicate the audience is either not
engaged in, confused about, or disapproving of the message or speaker?
Feedback is important because we use it in all communication encounters
to evaluate our effectiveness and to decide the next step to take in the spe-
cific communication interaction. For example, a quizzical expression may
mean we should explain ourselves again. Someone’s turning away from us
is interpreted as disapproval, avoidance, or dismissal.

These examples are all of nonverbal feedback, which is most common in
public speaking. There are times when verbal feedback from the audience
is appropriate. You may stop and entertain questions about your content,
or the audience may fill out a comment card at the end of the speech. You
should stay in control of the verbal feedback, however, so that the audi-
ence does not feel as if they can interrupt you during the speech.

Feedback

direct or indirect mes-
sages sent from an au-
dience (receivers) back
to the original sender
of the message

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The sixth element of human communication is noise, which might be
considered interruptions or interference. Some amount of noise is almost
always present due to the complexity of human behavior and context.
There are just so many things that can come into the communication pro-
cess to obscure the messages being sent. Some of the ways that noise can
be classified include:

• Contextual – something in the room or physical environment keeps
them from attending to or understanding a message

• Physical – the receiver(s)’ health affects their understanding of the
message, or the sender’s physical state affects her ability to be clear
and have good delivery.

• Psychological – the receiver(s) or sender(s) have stress, anxiety, past
experience, personal concerns, or some other psychological issue that
prevents the audience from receiving an intended message.

This short list of three types of noise is not exhaustive, but it is enough
to point out that many things can “go wrong” in a public speaking situa-
tion, enough to make us agree with Mr. Philosopher Goethe. However, the
reason for studying public speaking is to become aware of the potential
for these limitations or “noise” factors, to determine if they could happen
during your speech, and take care of them. Some of them are preventable;
for example, ones related to physical context can be taken care of ahead of
time. Others can be addressed directly; for example, if you know the au-
dience is concerned about a recent event, you can bring it up and explain
how it relates to your topic.

The final element of the communication process is outcome or result,
which means a change in either the audience or the context. For example,
if you ask an audience to consider becoming bone marrow donors, there
are certain outcomes. They will either have more information about the
subject and feel more informed; they will disagree with you; they will take
in the information but do nothing about the topic; and/or they will decide
it’s a good idea to become a donor and go through the steps to do so. If
they become potential donors, they will add to the pool of existing donors
and perhaps save a life. Thus, either they have changed or the social con-
text has changed, or both. This change feeds back into the communication
process.

It is common for textbooks on public speaking and communication to pro-
vide models of the communication process, depicting the relationship of
these factors. There are several varieties of such models, some of which are
considered foundational to the field of communication, such as Shannon
and Weaver’s original linear, transmissional model from 1949 and other
more recent ones.

One model that focuses more on the process is the transactional model of
communication. In it, the emphasis is more on the relationship between

Noise

anything that disrupts,
interrupts, or inter-
feres with the commu-
nication process

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the communicators and co-meanings created between them. This textbook
depends on a transactional model. If you go to Google images and search
for “models of communication,” you will find many.

What these models have in common is the idea of process in time. They
also will often use the word encode to express the process of the sender
putting his/her thoughts and feelings into words or other symbols. Models
also use the word decode to express the process of the listener or receiv-
er understanding those words and symbols and making meaning of them
for themselves personally. Models of communication attempt to show the
interplay of the many elements that take place in the communication act.

Em Griffin (1987), a long-time professor of communication at Wheaton
College and author of several textbooks, compares the communication
process to three games, dependent on one’s theory of how it works. Some
think of communication like bowling, where the speaker throws a mes-
sage at an audience in order to knock them down. The audience does not
really respond or have very much to say about the act; they only react.
Some think of communication like table tennis (ping-pong); there is back
and forth between the participants, but the goal is to win. Griffin says the
better game metaphor is charades, or Pictionary®, where a team together
tries to understand meaning and one player has to make many attempts to
get the team to guess the right answer. It is collaborative and involves trial
and error. Models of communication that show the value of feedback in re-
calibrating the message are like the image of charades. An ethical speaker
sees public speaking as more than attacking the audience and more than
winning.

Additionally, communication is referred to a symbolic process. In this
context, a symbol is a word, icon, picture, object, or number that is used
to stand for or represent a concept, thing, or experience. Symbols almost
always have more than one specific meaning or concept they represent. A
flag, for example, is a symbol of a country or political unit, but it also rep-
resents the history, culture, and feelings that people in that country experi-
ence about various aspects of the culture.

The word “car” or “automobile” represents a machine with four tires,
windows, metal body, internal combustion engine, and so on, but it also
represents personal, individual experiences and associations with cars. We
call this difference denotative (the objective or literal meaning shared by
most people using the word) and the connotative (the subjective, cul-
tural, or personal meaning the word evokes in people together or individ-
ually). One of the authors and her husband recently visited the National
Corvette Museum in Bowling Green, Kentucky. Nothing like a car museum
shows that “car” has deep and broad cultural meanings beyond metal, rub-
ber, and glass.

Connotative

the subjective or per-
sonal meaning the
word evokes in people
together or individu-
ally

Decode

the process of the
listener or receiver
understanding the
words and symbols of
a message and making
meaning of them

Symbol

a word, icon, picture,
object, or number that
is used to stand for or
represent a concept,
thing, or experience

Denotative

the objective or literal
meaning shared by
most people using the
word

Encode

the process of the
sender putting his/her
thoughts and feelings
into words or other
symbols

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Chapter 1: The Basics of Public Speaking15

Now that we have looked at the process of communication, let’s apply it to
public speaking. The speaker originates and creates a structured message
and sends it through the visual/oral channel using symbols and nonverbal
means to the audience members as a group, who provide (mostly nonver-
bal) feedback. The speaker and audience may or may not be aware of the
types of interference or noise that exist, and the speaker may try to deal
with them. As a result of the public speaking, the audience’s minds, emo-
tions, and/or actions are affected, and possibly the speaker’s as well.

Humans have been aware and using public speaking for purposes of per-
suasion, religious preaching, and community-building for millennia. Co-
rax, Tisias, Plato, Isocrates, and Aristotle studied or wrote books about
rhetoric in the Hellenistic Age of Greek Civilization (third and fourth
centuries BCE), and as scholars have widened their view, found that India
and China had conceptualizations of rhetoric through Buddha and Con-
fucius, and Han Fei Tzu (Kennedy, 1980), as did Egyptians (Hutto, 2002).
Public speaking as an art form and a social force has been around a long
time. Marcus Cicero (106-43 B.C. E.) was a renowned politician, orator,
and advocate of rhetoric in the late Roman Republic. For centuries he was
considered the role model for aspiring public speakers. He discussed the
process of public speaking in a unique way, proposing that a speaker go
through the “canons (laws) of rhetoric” to create a speech. These steps are:

1. invention (creating content),
2. disposition (organization and logic of arguments),
3. style (choosing the right level and quality of vocabulary),
4. memory (actually, memorizing famous speeches to learn good public

speaking technique), and
5. delivery (nonverbal communication).

This book will take this same basic approach as the canons of rhetoric in
helping you walk through the process of constructing a presentation.

1.4 – The Value of Public Speaking in Your Life
Despite the long history of public speaking, dating back to at least 500
BCE, it is not unusual for students to question why this course is included
in the curriculum of their major. You might have put it off or be taking it
in your first semester. You might believe that it will have little use in your
future career. The actual experience of completing the course may change
your mind, and we would encourage you to do some research on our own
about the question of how public speaking fits into your career. Perhaps
you could talk to some professionals in your future career field, or perhaps
your instructor will discuss this in class or assign a short speech about it.

However, here are three reasons why you can benefit from this course.
First, public speaking is one of the major communication skills desired by

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employers. Employers are frequently polled regarding the skills they most
want employees to possess, and communication is almost always in the top
three (Adams, 2014). Of course, “communication skills” is a broad term
and involves a number of abilities such as team leadership, clear writing in
business formats, conflict resolution, interviewing, and listening. However,
public speaking is one of those sought-after skills, even in fields where the
entry-level workers may not do much formal public speaking. Nurses give
training presentations to parents of newborn babies; accountants advocate
for new software in their organizations; managers lead team meetings.

If you are taking this class at the beginning of your college career, you will
benefit in your other future classes from the research, organizational, and
presentational skills learned here. College freshmen enter with many ex-
pectations of college life and learning that they need to “un-learn,” and one
of those is the expectation that they will not have to give oral presentations
in classes. However, that is wishful thinking. Different kinds of presenta-
tions will be common in your upcoming classes. In research done at the
authors’ college involving 341 graduating seniors’ perceptions of the basic
public speaking course showed that 72% of respondents agreed with the
statement, “I feel that I used what I learned in the course in other courses I
took towards my degree.”

Another reason for taking a public speaking course is the harder-to-mea-
sure but valuable personal benefits. As an article on the USAToday College
website states, a public speaking course can help you be a better, more in-
formed and critical listener; it can “encourage you to voice your ideas and
take advantage of the influence you have;” and it gives you an opportunity
to face a major fear you might have in a controlled environment (Mas-
sengale, 2014). Finally, the course can attune you to the power of public
speaking to change the world. Presentations that lead to changes in laws,
policies, leadership, and culture happen every day, all over the world.

1.5 – Getting Started in Public Speaking
To finish this first chapter, let’s close with some foundational principles
about public speaking, which apply no matter the context, audience, topic,
or purpose.

Timing is everything
We often hear this about acting or humor. In this case, it has to do with
keeping within the time limits. As mentioned before, you can only know
that you are within time limits by practicing and timing yourself; being
within time limits also shows preparation and forethought. More impor-
tantly, being on time (or early) for the presentation and within time limits
shows respect for your audience.

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Public speaking requires muscle memory
If you have ever learned a new sport, especially in your teen or adult years,
you know that you must consciously put your body through some training
to get it used to the physical activity of the sport. An example is golf. A golf
swing, unlike swinging a baseball bat, is not a natural movement and re-
quires a great deal of practice, over and over, to get right. Pick up any golf
magazine and there will be at least one article on “perfecting the swing.”
In fact, when done incorrectly, the swing can cause severe back and knee
problems over time (Duvall, 2019).

Public speaking is a physical activity as well. You are standing and some-
times moving around; your voice, eye contact, face, and hands are in-
volved. You will expend physical energy, and after the speech you may be
tired. Even more, your audience’s understanding and acceptance of your
message may depend somewhat on how energetic, controlled, and fluid
your physical delivery. Your credibility as a speaker hinges to some extent
on these matters. Consequently, learning public speaking means you must
train your body to be comfortable in front of an audience and to move in
predictable and effective ways.

Public speaking involves a content and relationship dimension
You may have heard the old saying, “People don’t care how much you
know until they know how much you care.” According to Watzlawick,
Beavin, and Jackson (1967), all human communication has two elements
going on at the same time: content and relationship. There are statements
about ideas, facts, and information, and there are messages communicat-
ed about the relationship between the communication partners, past and
present. These relationship message have to do with trust, respect, and
credibility, and are conveyed through evidence, appeals, wording (and
what the speaker does not say) as well as nonverbal communication.

That said, public speaking is not a good way to provide a lot of facts and
data to your audience. In fact, there are limits to how much information
you can pile on your audience before listening is too difficult for them.
However, public speaking is a good way to make the information meaning-
ful for your audience. You can use a search engine with the term “Death by
PowerPoint” and find lots of humorous, and too true, cartoons of audienc-
es overwhelmed by charts, graphs, and slides full of text. In the case, less is
more. This “less as more” principle will be re-emphasized throughout this
textbook.

Emulation is the sincerest form of flattery
Learn from those who do public speaking well, but find what works best
for you. Emulation is not imitation or copying someone; it is following a
general model. Notice what other speakers do well in a speech and try to

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incorporate those strategies. An example is humor. Some of us excel at
using humor, or some types of it. Some of us do not, or do not believe we
do, no matter how hard we try. In that case, you may have to find other
strengths to becoming an effective speaker.

Know your strengths and weaknesses
Reliable personality inventories, such as the Myers Briggs or the Gallup
StrengthsQuest tests, can be helpful in knowing your strengths and weak-
nesses. One such area is whether you are an extravert or introvert. Intro-
verts, estimated by one source as up to 50% of the population (Buettner,
2012), get their psychological energy from being alone while extraverts
tend to get it from being around others. This is a very basic distinction and
there is more to the two categories, but you can see how an extravert may
have an advantage with public speaking. However, the extravert may be
tempted not to prepare and practice as much because they have so much
fun in front of an audience, while the introvert may overprepare but still
feel uncomfortable. Your public speaking abilities will benefit from in-
creased self-awareness about such characteristics and your strengths. (For
an online self-inventory about introversion and extraversion, go to http://
www.quietrev.com/the-introvert-test/)

Remember the Power of Story
Stories and storytelling, in the form of anecdotes and narrative illustra-
tions, are your most powerful tool as a public speaker. For better or worse,
audiences are likely to remember anecdotes and narratives long after a
speech’s statistics are forgotten. Your instructor may assign you to do a
personal narrative speech, or require you to write an introduction or con-
clusion for one of your speeches that includes a story. This does not mean
that other types of proof are unimportant and that you just want to tell
stories in your speech, but human beings love stories and often will walk
away from a speech moved by or remembering a powerful story or exam-
ple more than anything.

Conclusion
This chapter has been designed to be informative but also serve as a bit
of a pep talk. Many students face this course with trepidation, for various
reasons. However, as studies have shown over the years, a certain amount
of tension when preparing to speak in public can be good for motivation. A
strong course in public speaking should be grounded in the communica-
tion research, the wisdom of those who have taught it over the last 2,400
years, and reflecting on your own experience.

John Dewey (1916), the twentieth century education scholar, is noted for
saying, “Education does not come just from experience, but from reflecting

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on the experience.” As you finish this chapter and look toward your first
presentation in class, be sure to give yourself time after the experience to
reflect, whether by talking to another person, journaling, or sitting quietly
and thinking, about how the experience can benefit the next speech en-
counter. Doing so will get you on the road to becoming more confident in
this endeavor of public speaking.

Something to Think About
Investigate some other communication models on the Internet. What do
they have in common? How are they different? Which ones seem to ex-
plain communication best to you?

Who are some public speakers you admire? Why? (Do not name deceased
historical figures whom you have not heard personally or face-to-face.)

When this class is over, what specific skills do you want to develop as a
communicator?

What behavior done by public speakers “drives you nuts,” that is, creates
“noise” for you in listening to them?

When you experience communication anxiety, what happens in your body
and mind?

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Chapter 2: Audience
Analysis and Listening

Learning Objectives
After reading this chapter, the student will be able to:

• Define audience-centered, audience analysis, and demographic char-
acteristics;

• List and explain the various demographic characteristics used to ana-
lyze an audience;

• Define the meanings of attitudes, beliefs, values, and needs;
• Diagram Maslow’s hierarchy of needs and explain its usefulness to

public speaking;
• Describe contextual factors that should be considered when prepar-

ing a speech;
• Describe typical barriers to listening in public speaking situations;
• Explain ways an individual can improve his/her listening when in an

audience; and
• Apply what they know about listening to improve personal prepara-

tion of a speech.

Chapter Preview
2.1 – The Importance of Audience Analysis

2.2 – Demographic Characteristics

2.3 – Psychographic Characteristics

2.4 – Contextual Factors of Audience Analysis

2.5 – Listening in Public Speaking Settings

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2.1 – The Importance of Audience Analysis
One of the advantages of studying public speaking and improving your
own skills is that you become much more aware of what other speakers do.
In one respect, we are able to look for ways to emulate what they do—for
example, how they might seamlessly incorporate stories or examples into
their speaking, or how they might use transitions to help audiences follow
the speech’s logic. In another respect, we become aware of how a speaker
might use dramatic delivery or emotional appeals to hide a lack of facts or
logic. A course in public speaking should include ways to improve one’s
listening to public speaking.

This chapter will look at the audience from both sides of the lectern, so to
speak. First it will examine how a presenter can fully understand the audi-
ence, which will aid the speaker in constructing the approach and content
of the speech. Secondly, this chapter will examine the public speaker as
audience member and how to get the most out of a speech, even if the top-
ic does not seem immediately interesting.

As discussed in Chapter 1, we have Paul Watzlawick, Janet Beavin, and
Don Jackson (1967) to thank for pointing out to us that communication al-
ways involves a content dimension and a relationship dimension. Nowhere
does that become more important than when we look into what is com-
monly known as audience analysis. Their concept about content and rela-
tionship dimension will guide this chapter. You are not using the speech
to dump a large amount of content on the audience; you are making that
content important, meaningful, and applicable to them. Additionally, the
way the audience perceives you and your connection to them—such as
whether there is mutual trust and respect—will largely determine your suc-
cess with the audience. The speaker must respect the audience as well and
the audience should trust the speaker.

2.2 – Demographic Characteristics
When we use the term audience analysis, we mean looking at the au-
dience first by its demographic characteristics and then by their internal
psychological traits. “Demo-” comes the Greek root word demos meaning

“people,” and “-graphic” means description or drawing. Demographic
characteristics describe the outward characteristics of the audience.
This textbook will discuss eleven of them below, although you might see
longer or shorter lists in other sources. Some of them are obvious and
some not as much. But before we get into the specific demographic charac-
teristics, let’s look at three principles.

First, be careful not to stereotype on the basis of a demographic character-
istic. Stereotyping is generalizing about a group of people and assuming
that because a few persons in that group have a characteristic, all of them

Audience analysis

examining and looking
at your audience first
by its demographic
characteristics and
then by their internal
psychological traits

Demographic
characteristics

the outward character-
istics of the audience

Stereotyping

generalizing about a
group of people and
assuming that because
a few persons in that
group have a charac-
teristic, all of them do

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do. If someone were sitting near campus and saw two students drive by in
pickup trucks and said, “All students at that college drive pickup trucks,”
that would be both stereotyping and the logical fallacy of hasty general-
ization (see Chapter 14). At the same time, one should not totalize about
a person or group of persons. Totalizing is taking one characteristic of a
group or person and making that the “totality” or sum total of what that
person or group is. Totalizing often happens to persons with disabilities,
for example; the disability is seen as the totality of that person, or all that
person is about. Totalizing can be harmful to the relationship and ineffec-
tive as a means of communicating, as well as insensitive and unethical. If a
speaker before a group of professional women totalizes and concludes that
some perception of “women’s issues” are all they care about, the speaker
will be less effective and dismissed as a source of information.

Avoiding stereotyping and totalizing is important because you cannot as-
sume everything about an audience based on just one demographic char-
acteristic. Only two or three might be important, but in other cases, several
demographic characteristics matter. The age of a group will be important
in how they think about investing their money, but so will the socio-eco-
nomic level, career or profession, and even where they live. Even their
religious beliefs may come into it, since many religious groups have teach-
ings about how much income should be spent, invested, or given to charity.
A good speaker will be aware of more than one or two characteristics of the
audience.

Second, in terms of thinking about demographic characteristics, not all of
them are created equal, and not all of them are important in every situa-
tion. When parents come to a PTA meeting, they are concerned about their
children and playing the important role of “parent,” rather than being
concerned about their profession. When senior citizens are thinking about
how they will pay for their homes in retirement years, their ethnicity prob-
ably has less to do with it as much as their age and socio-economic level.

Third, there are two ways to think about demographic characteristics: pos-
itively and negatively. In a positive sense, the demographic characteristics
tell you what might motivate or interest the audience or even bind them
together as a group. In a negative sense, the demographic characteristic
might tell you what subjects or approaches to avoid. Understanding your
audience is not a game of defensive tic-tac-toe, but a means of relating to
them.

For example, a common example is given about audiences of the Roman
Catholic faith. Speakers are warned not to “offend” them by talking about
abortion, since official Roman Catholic teaching is against abortion. How-
ever, this analysis misses three points. First, even if most Roman Catholics
take a pro-life position, they are aware of the issues and are adults who can
listen and think about topics. Additionally, not all Roman Catholics agree
with the official church stance, and it is a complex issue. Second, Roman

Totalizing

taking one characteris-
tic of a group or person
and making that the
“totality” or sum total
of what that person or
group is

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Catholics are not the only people who hold views against abortion. Third,
and most important, if all the speaker thinks about Roman Catholics is
that they are against something, the speaker might miss all the things the
audience is for and what motivates them. In short, think about how the
demographic characteristics inform what to talk about and how, not just
what to avoid talking about.

There is one more point to be made about demographic characteristics
before they are listed and explained. In a country of increasing diversity,
demographic characteristics are dynamic. People change as the country
changes. What was true about demographic characteristics—and even
what was considered a demographic characteristic—has changed in the
last fifty years. For example, the number of Internet users in 1980 was mi-
nuscule (mostly military personnel). Another change is that the percentage
of the population living in the Great Lakes areas has dropped as the pop-
ulation has either aged or moved southward. Even harder is to associate
particular beliefs to political party affiliation, as those are fluid, too.

What follows is a listing of eleven of the more common demographic char-
acteristics that you might use in understanding your audience and shaping
your speech to adapt to your audience.

Age
The first demographic characteristic is age. In American culture, we have
traditionally ascribed certain roles, behaviors, motivations, interests, and
concerns to people of certain ages. Young people are concerned about ca-
reer choices; people over 60 are concerned about retirement. People go to
college from the age of 18 to about 24. Persons of 50 years old have raised
their children and are “empty nesters. These neat categories still exist for
many, but in some respects they seem outdated.

According to the National Center for Education Statistics (2019), over
37% of college students are over 25 years old. Some women and men wait
until their late thirties to have children, and thus at 50 have preteens in
the house. More and more grandparents are raising grandchildren, and
some people foster or adopt children in their middle years. Combining the
longer lives Americans are living with the economic recession of 2008 and
following, 65 is no longer a feasible age for retirement for many.

Therefore, knowing that your audience is 18, 30, 55, or 70 is important,
but it is just one of many factors. In your classroom audience, for example,
you may find 30-year-old returning, nontraditional college students, young
entrepreneurs, 17-year-old dual enrollment students, and veterans who
have done three or four tours in the Middle East as well as 18- or 19-year-
old traditional college students.

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Gender
For the sake of discussion of societal norms with respect to gender, this
section discusses gender in “binary” terms. However, as gender comes
to be understood in terms of its social construction, more people openly
identify as a gender other than traditionally male or female. Even those
who identify as strictly male or female may not follow the traditional gen-
der roles ascribed by society. This is an area for growing sensitivity. There-
fore, while we reference some of the most common perceptions related to
gender, it should be noted that the purpose, subject, and context of your
speech will influence how and whether you address this demographic
characteristic.

The gender demographic is open to misunderstanding as much as any oth-
er. Despite stereotypes, not all women have fifty pairs of shoes with stiletto
heels in their closets, and not all men love football. In almost all cases you
will be speaking to a “mixed” audience of men and women, so you will
have to keep both groups in mind. If you are speaking to a group of all men
or all women and you are of the same gender as the audience, you might
be able to use some appropriate common experiences to connect with the
audience. However, if you are a woman speaking to an all-male audience
or a man speaking to an all-female audience, those are situations in which
to be aware of overall gender differences in communication.

Like all demographic traits, gender is associated with differences in com-
munication styles. Importantly, many of these differences may be learned
through socialization as opposed to inherited biologically. According to
Deborah Tannen (2007), a scholar of linguistics and a well-known author,
men and women in the United States do tend to utilize divergent commu-
nication styles. She is quick to point out neither is all good or all bad, nor
do they apply to every single person. The two communication styles are
just different, and not recognizing the differences can cause “noise” in
communication. Although she normally applies these principles to family,
marital, and work relationships, they can be applied to public speaking.

According to Tannen, women tend to communicate more inductively; they
prefer to give lots of details and then move toward a conclusion. Other
research on differences in gender communication indicate that women
listen better, interrupt less, and collaborate more, although there is re-
search to indicate this is not the case. (Keep in mind these are generalized
tendencies, not necessarily true of every single woman or man.) Women
tend to be less direct, to ask more questions, to use “hedges” and qualifiers
(“it seems to me,” “I may be wrong, but…”) and to apologize more, often
unnecessarily. Other research indicates women praise more, consequently
expecting more praise, and interpret lack of praise differently from how
men do (Floyd, 2017).

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This pattern of less direct communication ascribed to many women may
not sound the same to men as it does to women. To men it may seem that
a female speaker is unsure or lacks confidence, whereas the female speaker
is doing it out of habit or because she thinks it sounds open-minded and
diplomatic; possibly, the strategy has worked before and/or in most cases.
Tannen calls women’s style of communication “rapport” style, whereas she
labels male communication as more of a “report” style. Some communica-
tion scholars call these differences “expressive” (women) vs. informational
(men) (Floyd 2017).

Male speakers, on the other hand, are perceived to be more deductive and
direct; they state their point, give limited details to back it up, and then
move on. Men may be less inclined to ask questions and qualify what they
say; they might not see any reason to add unnecessary fillers. Men also
may tend toward basic facts, giving some the impression they are less

“emotional” in their communication, which is a broad stereotype. Finally,
men are socialized to “fix” things and may give advice to women when it is
not really needed or wanted.

These generalized differences in communication by gender have led to
much material for comedians and YouTube videos and much discussion
and soul-searching about the observed tendency of women to habitually
apologize. Some writers, especially women, are trying to help others avoid
these patterns without losing the positive side of female or male communi-
cation differences. For example, books like *Lean In* (Sandberg, 2013) are
meant to teach women to negotiate for better salaries and conditions and
avoid common communication behaviors that hurt their ability to nego-
tiate. Also, many differences are situational and have to do with relative
levels of power and other factors.

Therefore, if you are a woman speaking to an all-male audience, it may
help to reduce noise by being direct. It might be a good idea to avoid
excessive detail and description; it could be seen as getting off topic. Do
not follow the habit of starting sentences with “I don’t know if this is 100%

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correct, but…” or even worse, the habitual “I’m sorry, but…” Men are often
perceived as abrupt when talking to women, and much research supports
the conclusion that men talk more than women in groups and interrupt
more. So, male speakers should allow time for questions and work hard at
listening.

Age and gender are the two main ways we categorize people: a teenaged
boy, an elderly lady, a middle-aged man; a young mother. However, there
are several other demographic characteristics.

Race, Ethnicity, and Culture
Race, ethnicity, and culture are often lumped together; at the same time,
these categorizations can be controversial. We will consider race, ethnicity,
and culture in one section because of their interrelationship even though
they are distinct categories

We might think in terms of a few racial groups in the world: Caucasian, Af-
rican, Asian, Pacific Islander, and Native American. Each one of these has
many ethnicities. Caucasian has ethnicities of Northern European, Arab,
some South Asian people groups, Mediterranean, etc. Then each ethnicity
has cultures. Mediterranean ethnicities include Greek, Italian, Spanish,
etc., and then each of these has subcultures, and so on. It should be noted
that many, if not most, social scientists today reject the idea of race as a
biological reality altogether and see it as a social construct. This means it
is a view of human social groups that has arisen over time and affects our
thinking about others.

Unfortunately, dividing these categories and groups is not that easy, and
these categories are almost always clouded by complicated political and
personal concerns, which we do not have time or space to address here.
Most audiences will be heterogeneous, or a mixture of different types of
people and demographic characteristics, as opposed to homogeneous,
very similar in many characteristics (a group of single, 20-year-old, white
female nursing students at your college). Therefore, be sensitive to your
audience members’ identification with a culture. Anglos are often guilty of
confusing Hispanic (a language category) with cultures (a more regional
or historical category), and overlooking that Mexican is not Puerto Rican
is not Cuban is not Colombian. In the same way for Caucasians, a Canadi-
an is not an Australian is not an American is not a Scot, just because their
last names, basic looks, and language seem almost the same (well, sort of!).

“American” itself is a problematic term since “American” can refer to every
country in the Western Hemisphere.

As mentioned in a previous example, focus as much on the positives—what
that culture values—rather than what the culture does not like or value.
Now we turn to an even more complicated category, religion.

Heterogeneous

a mixture of different
types of people and
demographic charac-
teristics within a group
of people

Homogeneous

a group of people that
are very similar in
many characteristics

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Religion
Religion, casually defined as beliefs and practices about the transcendent,
deity, and the meaning of life, can be thought of as an affiliation and as a
life commitment. According to polls, due to either family or choice, a ma-
jority of Americans (although the percentage is shrinking) have some kind
of religious affiliation, identity, or connection. It may simply be where they
were christened as an infant, but it is a connection—“I’m in that group.”
About 23% of Americans are being called “nones” because they do not
claim a formal religious affiliation (Pew Research, 2015).

On the other hand, a person may have an affiliation with a religious group
but have no real commitment to it. The teaching and practices of the
group, such as a denomination, may not affect the member’s personal
daily life. Likewise, someone who has an affiliation may develop his or her
own variations of beliefs that do not match the established organization’s
doctrines. Unless the audience is brought together because of common
faith concerns or the group shares the same affiliation or commitment,
religious faith may not be relevant to your topic and not a central factor in
the audience analysis. As with other categories, be careful not to assume or
stereotype about religious groups.

Religion, like ethnicity and culture, is an area where you should be con-
scious of the diversity of your audience. Not everyone worships in a

“church,” and not everyone attends a house of worship on Sunday. Not
everyone celebrates Christmas the way your family does, and some do not
celebrate it at all. Inclusive language, which will be discussed in Chapter
10, will be helpful in these situations.

Group Affiliation
Without getting into a sociological discussion, we can note that one demo-
graphic characteristic and source of identity for some is group affiliation.
To what groups do the audience members’ predominantly belong? Some-
times it will be useful to know if the group is mostly Republican, Democrat,
members of a union, members of a professional organization, and so on.
In many cases, your reason for being the speaker is connected to the group
identity. Again, be mindful of what the group values and what binds the
audience together.

Region
Region, another demographic characteristic, relates to where the audience
members live. We can think of this in two ways. We live in regions of the
country: Northeast, Southeast, Midwest, Rocky Mountain region, North-
west, or West Coast. These regions can be broken down even more, such
as coastal Southeastern states. Americans, especially in the East, are very
conscious of their state or region and identify with it a great deal.

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The second way to think about region is as “residence” or whether the au-
dience lives in an urban area, the suburbs, or a rural area. If you live in the
city, you probably do not think about being without cell phone or Internet
service, but many people in rural areas do not take those for granted. The
clubs that students in rural high schools belong to might be very different
from what a student in a city would join.

Occupation
Occupation may be a demographic characteristic that is central to your
presentation. For the most part in the U.S., we choose our occupations
because they reflect our values, interests, and abilities, and as we associate
with colleagues in that occupation, those values, interests, and abilities are
strengthened. You are probably in college to enter a specific career that
you believe will be economically beneficial and personally fulfilling. We
sometimes spend more time at work than any other activity, except sleep-
ing. Messages that acknowledge the importance, diversity, and reasons for
occupations will be more effective. At the same time, if you are speaking to
an audience with different occupations, do not use jargon from one specif-
ic occupation. This idea is addressed more in Chapter 10.

Education
The next demographic characteristic is education, which is closely tied
to occupation and is often, though not always, a matter of choice. In the
United States, education tends to reflect what kind of information and
training a person has been exposed to, rather than being any measure of
intelligence. An individual with a bachelor’s degree in physics or computer
science will probably know a great deal more about those fields than some-
one with a Ph.D. in English. Having a certain credential is supposed to be
a guarantee of having learned a set of knowledge or attained certain skills.
Some persons, especially employers, tend to see achieving a credential
such as a college degree as the person’s having the “grit” to finish an aca-
demic program (Duckworth, 2016). We are also proud of our educational
achievements, so they should not be disregarded. Education will have an
effect in demographic audienc analysis in terms of shared experience and
knowledge as well as group affiliation.

Socio-economic Level
Socio-economic level, another demographic characteristic, is also tied to
occupation and education in many cases. We expect certain levels of ed-
ucation or certain occupations to make more money. While you cannot
know the exact pay of your audience members, you should be careful about
references that would portray your own socio-economic level as superior
to their own. Saying, “When I bought my BMW 7 Series” (a car that retails
at over $80,000) would not make a good impression on someone in the

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audience who is struggling to make a car payment on her used, five-year-
old subcompact. One time an attorney for a state agency was talking to
a group of college professors on our campus about how she negotiated
her salary. She mentioned that she was able to get her salary raised by an
amount that was more than the annual salary of the audience members.
Her message, which was a good one about women’s empowerment, was
lost in this case because of lack fo knowledge of and insensitivity toward
the audience.

Sexual Orientation
The next few demographic characteristics are more personal and may
not seem important to your speech topic, but then again, they may be the
most important for your audience. A sexual orientation that falls under
the acronym LGBTQ (Lesbian, Gay, Bisexual, Trans-gendered, Queer) is a
characteristic not listed in speech textbooks forty years ago. As acceptance
of people of various sexual orientations and lifestyles becomes more com-
mon, we can expect that these differences will lead to people feeling free
to express who they are and not be confined to traditional gender roles or
stereotypes. For this reason, it is useful to employ inclusive language, such
as “partner” or “spouse.”

Family Status
Family status, such as whether the audience members are married, single,
divorced, or have children or grandchildren may be very important to the
concerns and values of your audience and even the reason the audience
is brought together. For example, young parents could be gathered to
listen to a speaker because they are concerned about health and safety of
children in the community. Getting married and/or having a child often
creates a major shift in how persons view the world, responsibilities, and
priorities. A speaker should be aware if she is talking to single, married,
divorced, or widowed persons and if the audience members are parents or
guardians with children at home.

Wrap Up on Demographics
Of course, there are other demographic characteristics that may be con-
sidered. Disability is one. Not all disabilities are immediately visible to
persons without disabilities. Diversity is a complex subject. While we com-
monly think of diversity in terms of categories such as race, class, ethnicity,
or gender, there are many other ways to consider it. For example, neuro-
diversity addresses those with alternative processing methods and those
on the autism spectrum (“How to Talk,” n.d.). It is very important with all
audiences to use inclusive, sensitive language.

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Does this section on demographic characteristics leave you wondering,
“With all this diversity, how can we even think about an audience?” If so,
do not feel alone in that thought. As diversity increases, audience under-
standing and adaptation becomes more difficult. To address this concern,
you should keep in mind the primary reason the audience is together and
the demographic characteristics they have in common—their common
bonds. For example, your classmates may be diverse in terms of age, eth-
nicity, or religion, but they have in common profession (all students) and
region (living near or on the campus), group identity (campus organiza-
tions or major) as well as, possibly, other characteristics.

Perhaps your instructor will do an exercise in class that helps you explore
the demographic characteristics displayed in your class audience. You
might find that most live with their parents, or that 60% of them are plan-
ning to enter a health profession, or that one-third of them have children
at home. Knowing these facts will help you find ways to choose topics,
select approaches and sources for those topics, know when you should
explain an idea in more detail, avoid strategies that would become barriers
to communicating with the audience, and/or include personal examples
to which the audience members can relate. In Chapter 4, we include case
study exercises to bring together audience analysis in composing the foun-
dational approach of the speech.

2.3 – Psychographic Characteristics
Whereas demographic characteristics describe the “facts” about the people
in your audience and are focused on the external, psychographic char-
acteristics explain their inner qualities. Although there are many ways to
think about this topic, here the ones relevant to a speech will be explored:
beliefs, attitudes, needs, and values.

Beliefs

statements we hold to
be true

Psychographic
Characteristics

the inner characteris-
tics of the audience;
beliefs, attitudes,
needs, and values

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Beliefs
Daryl Bem (1970) defined beliefs as “statements we hold to be true.” No-
tice this definition does not say the beliefs are true, only that we hold them
to be true and as such they determine how we respond to the world around
us. Stereotypes are a kind of belief: we believe all the people in a certain
group are “like that” or share a trait. Beliefs are not confined to the reli-
gious realm but touch all aspects of our experience. Sports fans believe cer-
tain things about their favorite teams. Republicans and Democrats believe
certain, usually different, principles about how the government should be
run.

Beliefs, according to Bem, come essentially from our experience and from
sources we trust. For example, a person may believe everyone should take
public speaking because in their own experience the course helped them
be successful in college and a career. Another person may believe that cor-
poral punishment is good for children because their own parents–whom
they love and trust–spanked them after their misbehavior.

Therefore, beliefs are hard to change—not impossible, just difficult. Beliefs
are harder to change based on their level of each of these characteristics of
belief:

• stability—the longer we hold them, the more stable or entrenched
they are;

• centrality—they are in the middle of our identity, self-concept, or
“who we are”;

• saliency—we think about them a great deal; and
• strength—we have a great deal of intellectual or experiential support

for the belief or we engage in activities that strengthen the beliefs.

Beliefs can have varying levels of stability, centrality, salience, and
strength. An educator’s beliefs about the educational process and impor-
tance of education would be strong (support from everyday experience and
reading sources of information), central (how he makes his living and de-
fines his work), salient (he spends every day thinking about it), and stable
(especially if he has been an educator a long time). Beliefs can be changed,
and we will examine how in Chapter 13 under persuasion, but it is not a
quick process.

Attitudes
The next psychographic characteristic, attitude, is sometimes a direct ef-
fect of belief. Attitude is defined as a stable positive or negative response
to a person, idea, object, or policy (Bem, 1970). More specifically, Myers
(2012) defines it as “a favorable or unfavorable evaluative reaction toward
someone or something, exhibited in one’s beliefs, feelings, or intended be-
havior” (p. 36). How do you respond when you hear the name of a certain

Attitude

a stable positive or
negative response to a
person, idea, object, or
policy

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singer, movie star, political leader, sports team, or law in your state? Your
response will be either positive or negative, or maybe neutral if you are
not familiar with the object of the attitude. Where did that attitude come
from? Psychologists and communication scholars study attitude formation
and change probably as much as any other subject, and have found that
attitude comes from experiences, peer groups, beliefs, rewards, and pun-
ishments.

Do not confuse attitude with “mood.” Attitudes are stable; if you respond
negatively to Brussels sprouts today, you probably will a week from now.
That does not mean they are unchangeable, only that, like beliefs, they
change slowly and in response to certain experiences, information, or
strategies. As with beliefs, this book will examine how to change attitudes
in the chapter on persuasion. Changing attitudes is a primary task of
public speakers because attitudes are the most determining factor in what
people actually do. In other words, attitudes lead to actions, and interest-
ingly, actions leads to and strengthen attitudes.

We may hold a belief that regular daily exercise is a healthy activity, but
that does not mean we will have a positive attitude toward it. There may
be other attitudes that compete with the belief, such as “I do not like to
sweat,” or “I don’t like exercising alone.” Also, we may not act upon a
belief because we do not feel there is a direct, immediate benefit from it or
we may not believe we have time right now in college. If we have a positive
personal attitude toward exercise, we will more likely engage in it than if
we only believe it is generally healthy.

Values
As you can see, attitude and belief are somewhat complex “constructs,”
but fortunately the next two are more straightforward. (A construct is “a
tool used in psychology to facilitate understanding of human behavior; a
label for a cluster of related but co-varying behaviors” [Rogelberg, 2007].)
Values are goals we strive for and what we consider important and de-
sirable. However, values are not just basic wants. A person may want a
vintage sports car from the 1960s, and may value it because of the amount
of money it costs, but the vintage sports car is not a value; it represents a
value of either

• nostalgia (the person’s parents owned one in the 1960s and it re-
minds him of good times),

• display (the person wants to show it off and get “oohs” and “ahs”),
• materialism (the person believes the quip that “the one who dies with

the most toys wins”),
• aesthetics and beauty (the person admires the look of the car and

enjoys maintaining the sleek appearance),
• prestige (the person has earned enough money to enjoy and show off

this kind of vehicle), or

Values

goals we strive for and
what we consider im-
portant and desirable

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• physical pleasure (the driver likes the feel of driving a sports car on
the open road).

Therefore we can engage in the same behavior but for different values; one
person may participate in a river cleanup because she values the future of
the planet; another may value the appearance of the community in which
she lives; another just because friends are involved and she values rela-
tionships. A few years ago political pundits coined the term “values voters,”
usually referring to social conservatives, but this is a misnomer because
almost everyone votes and otherwise acts upon their values—what is im-
portant to the individual.

Needs
The fourth psychographic characteristic is needs, which are important de-
ficiencies that we are motivated to fulfill. You may already be familiar with
the well-known diagram known as Maslow’s Hierarchy of needs (Maslow,
1943). It is commonly discussed in the fields of management, psychology,
and health professions. A version of it is shown in Figure 2.1. Some recent
versions show it with eight levels.) It is one way to think about needs. In
trying to understand human motivation, Maslow theorized that as our
needs represented at the base of the pyramid are fulfilled, we move up the
hierarchy to fulfill other types of need (McLeod, 2014).

According to Maslow’s theory, our most basic physiological or survival
needs must be met before we move to the second level, which is safety and
security. When our needs for safety and security are met, we move up to
relationship or connection needs, often called “love and belongingness.”
The fourth level up is esteem needs, which could be thought of as achieve-
ment, accomplishment, or self-confidence. The highest level, self-actual-
ization, is achieved by those who are satisfied and secure enough in the
lower four that they can make sacrifices for others. Self-actualized persons
are usually thought of as altruistic or charitable. Maslow also believed
that studying motivation was best done by understanding psychologically
healthy individuals, and he also used child development to construct his
model. (Maslow is not without his critics; see Neher, 1991).

Needs

important deficiencies
that we are motivated
to fulfill

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Figure 2.1 – Maslow’s Hierarchy of Needs

In another course you might go into more depth about Maslow’s philoso-
phy and theory, but the key point to remember here is that your audience
members are experiencing both “felt” and “real” needs. They may not even
be aware of their needs. In a persuasive speech one of your tasks is to show
the audience that needs exist that they might not know about. For example,
gasoline sold in most of the U.S. has ethanol, a plant-based product, added
to it, usually about 10%. Is this beneficial or detrimental for the planet, the
engine of the car, or consumers’ wallets? Your audience may not even be
aware of the ethanol, its origins, its benefits, why it is added to gasoline,
and the problems it can cause.

A “felt” need is another way to think about strong “wants” that the person
believes will fulfill or satisfy them even if the item is not necessary for sur-
vival. For example, one humorous depiction of the Maslow’s hierarchy of
needs has the words “wifi” scribbled at the bottom of the pyramid. Another
meme has “coffee” scribbled at the bottom of the hierarchy. As great as
wifi and coffee are, they are not crucial to human survival, either individu-
ally or collectively, but we do want them so strongly that they operate like
needs.

So, how do these psychographic characteristics operate in preparing a
speech? They are most applicable to a persuasive speech, but they do apply
to other types of speeches. What are your audience’s informational needs?
What beliefs or attitudes do they have that could influence your choice of
topic, sources, or examples? How can you make them interested in the

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speech by appealing to their values? The classroom speeches you give will
allow you a place to practice audience analysis based on demographic and
psychographic characteristics, and that practice will aid you in future pre-
sentations in the work place and community.

2.4 – Contextual Factors of Audience Analysis
The “facts about” and “inner qualities” (demographic and psychographic
characteristics) of the audience influence your approach to any presenta-
tion. The context (place and time) of the speech does also. What follows
are some questions to consider when planning your presentation.

1. How much time do I have for the presentation? As mentioned in
Chapter 1, we must respect the time limits of a speech. In most cases
you will have little control over the time limits. In class the instructor
assigns a five- to six-minute speech; at work, there may be an un-
derstood twenty-minute presentation rule in the organization, since
attention can diminish after a certain length. You might be asked to
speak to a community group for your company and be told that you
have thirty minutes—that seems like a long time, but if you are really
passionate about the subject, that time can go quickly.

Knowing the time limit for a speech does three things for the speak-
er. First, it lets them know how much of a given topic can realisti-
cally be covered. Secondly, the speaker must practice to be sure that
the content actually fits in the time given, so the practice leads to a
better speech. Third, time limits impose a discipline and focus on
the speaker.

In reference to practice, which we will address in detail in Chapter
11, this might be a good place to dispel the “practice makes perfect”
myth. It is possible to practice incorrectly, so in that case, practice
will make permanent, not perfect. There is a right way and a
wrong way to practice a speech, musical instrument, or sport.

2. What time of the day is the presentation? An audience at 8:00 in
the morning is not the same as at 2:00 p.m. An audience at Monday
at 10:00 a.m. is not the same as at 3:00 Friday afternoon. The time
of your presentation may tell you a great deal about how to prepare.
For example, if the audience is likely to be tired, you might want to
get them physically active or talking to each other in a part of the
speech, especially if it is a longer presentation.

3. Why is the audience gathered? In the case of your speech class, ev-
eryone is there, of course, because they are students at the college
and because they want a grade. However, they also have career and
educational goals and probably are at a certain stage in their educa-
tion. In other contexts, the audience is there because of a common

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interest, commitment, or responsibility. What is it? Your approach
in the speech should be relevant to that reason for their being there.

4. What is the physical space like? Straightforward, with the audience
in rows and hard seats, as in a classroom? A typical boardroom
with a long table and a dozen or more chairs around it? Big sofas
and armchairs, where the audience might get too comfortable and
drowsy? Can the speaker walk around and get closer to the audi-
ence? Does the speaker have to stay behind a lectern or on a plat-
form? Is there audiovisual equipment? Is the room well-lit? Some-
times you will have no control over the physical space, especially in
the speech classroom, but you should try to exert all the control you
possibly can in other situations. Even the temperature of the room
or outside noise can affect your speech’s effectiveness. Just closing
the door can make a world of difference in the physical space and its
effect on the audience.

5. Related to number 4 is “How large will the audience be?” Ten people
or one hundred? This factor will probably affect your delivery the
most. You may need to increase your volume and energy level in a
venue with a large audience, or you might have to use a microphone,
which could limit your walking around and getting close to the
group. On the other hand, you might want to directly interact with
the audience if it is a smaller, more intimate number of people. The
size of the audience will also affect your choice of visual aids.

6. What does the audience expect? Why were you asked to speak to
them? Again, in the class you will have certain specifications for the
presentations, such as type of speech, length, kinds of sources used,
and presentation aids or lack of them. In other contexts, you will
need to ask many questions to know the context fully.

Knowing these details about the audience can greatly impact how suc-
cessful you are as a speaker, and not knowing them can potentially have
adverse effects. One of the textbook authors was asked to speak to the
faculty of another college about 120 miles away on the subject of research
about teaching college students. Because the campus she was visiting was
a branch campus, she assumed (always dangerous) that only the faculty
on that small branch campus would be present. Actually, the faculty of
the whole college—over 400 instructors in a college of over 21,000 stu-
dents—showed up. Although the speaker was very conscious of time limits
(30 minutes), subject matter, needs of the audience, and expectations, the
change in the size of the expected audience was a shock.

It all went well because she was an experienced speaker, but she was a lit-
tle embarrassed to realize she had not asked the actual size of the audience.
Of course, the auditorium was much larger than she expected, the slides
she planned to use were inappropriate, and she could not walk around.

Hearing

the physical process
in which sound waves
hit the ear drums and
send a message to the
brain

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Instead, she was “stuck” behind a lectern. This is all to say that the impor-
tance of knowing your audience and taking the time to prepare based on
that knowledge can make your speech go much more smoothly, and not
doing so can lead to unexpected complications.

2.5 – Listening in Public Speaking Settings
To this point in the text, and for most of the rest of it, we focus on the

“sending” part of the communication process. However, public speaking
only works if there are listeners. Studying public speaking should make
you a better listener because you see the value of the listener to the com-
munication process and because you are more aware of what you do in a
speech.

Listening is not the same thing as hearing. Hearing is a physical process
in which sound waves hit your ear drums and send a message to your
brain. You may hear cars honking or dogs barking when you are walking
down the street because your brain is processing the sounds, but that does
not mean that you are listening to them. Listening implies an active
process where you are specifically making an effort to understand, process,
and retain information.

Also, although both reading and listening are methods of taking in infor-
mation, they are very different processes. You may have taken a learning
styles inventory at some point and learned that you were either a visual,
auditory, or kinesthetic learner, or maybe a combination. Many of us have
a strength in one of these areas, or at least a preference. Having a partic-
ular learning preference should never be used as an excuse; we learn in
all three modes, depending on the context and subject matter, even if one

Listening

an active process
where you are specifi-
cally making an effort
to understand, process,
and retain information

Comprehensive
Listening

listening focused on
understanding and
remembering import-
ant information from a
public speaking mes-
sage

Empathetic
Listening

listening for under-
standing the feelings
and motivations of
another person, usu-
ally with the goal of
helping the person
deal with a personal
problem

Appreciative
Listening

type of informed lis-
tening needed to listen
to and interpret music,
theatre, or literature

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is stronger. As one of the appendices will note, real research on learning
styles is actually limited.

When you read, you can go back and read a passage over and over un-
til you understand it. This is more difficult in listening. If the message is
recorded, you can play it over, but in a real-time speech, once is all you get.
Many studies have been conducted to find out how long we remember oral
messages, and often the level of memory from oral communication is not
very high (Bostrom & Bryant, 1980).

In this section, we will focus on comprehensive listening, which is lis-
tening focused on understanding and remembering important information
from a public speaking message. There are other “types” of listening, based
on the context and purpose. The first is empathetic listening, for un-
derstanding the feelings and motivations of another person, usually with
a goal to helping the person deal with a personal problem. For example, a
friend tells you she is thinking about dropping out of college at the end of
the semester. You would want to listen for the reasons and feelings behind
her choice, recognizing that you might need to ask sensitive questions and
not just start telling her what to do or talk about your own feelings. This
video from Brene Brown gives a quick explanation of empathetic listening.

The second type of listening is appreciative, which takes place while
listening to music, poetry, or literature or watching a play or movie. For
example, knowing that the melodies of classical musical have a certain
A-B pattern informs us how to listen to Mozart. To be good at this kind of
listening, it helps to study the art form to learn the patterns and devices.

The third type is critical listening, which we will address in Chapter 14
in discussing critical thinking and logic. In critical listening the audience
member is evaluating the validity of the arguments and information and
deciding whether the message should be accepted.

Your Audience and Listening
With this understanding of how listening differs from other forms of mes-
sage reception, we can think of public speaking as “linear in time.” It does
not allow you to loop back, as in reading. For that reason, a speaker must
make listening easier for the audience. The main way speakers achieve
this is through planned redundancy. Planned redundancy refers to
purposeful ways of repeating and restating parts of the speech to help the
audience listen, understand, and retain the content.

The speaker uses a relevant introduction to emphasize the interest and
importance of the subject, uses a preview of the main points to forecast the
plan of the speech, uses connective statements between points to remind
the audience of the plan and re-emphasize the content, and then uses an
overall summary in the conclusion to help the audience remember or do

Planned
Redundancy

the use of a clear cen-
tral idea statement,
preview of the main
points, connective
statements, and overall
summary in the con-
clusion to reinforce the
main ideas or points of
a speech; the deliber-
ate repeating of struc-
tural aspects of speech

Critical Listening

listening to evaluate
the validity of the argu-
ments and information
and deciding whether
the speaker is persua-
sive and whether the
message should be
accepted

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something with the information. As mentioned before, you might not be
able to “cover” or dump a great deal of information in a speech, but you
can make the information meaningful through the planned redundancy as
well as through examples, stories, support, and appeals.

A speaker can also help the audience’s listening abilities by using visual
aids (discussed in Chapter 9), stories and examples (discussed in Chapter
7), audience interaction or movement at key points in the speech (if ap-
propriate and if your instructor approves it), and specific attention-getting
techniques (also discussed in Chapter 7).

In short, listening is hard work, but you can meet your audience half
way by using certain strategies and material to make listening easier for
them. At the same time, an audience member has a responsibility to pay
attention and listen well. In the next section, we will look at how you can
improve your listening ability in public speaking situations. We will not
look at listening in private, group, or interpersonal communication set-
tings. Those often require other skills such as empathy and paraphrasing
in order to understand your communication partner fully and to meet
their emotional needs. If a friend comes to you with a problem, he or she
may be more interested in your concern than that you can recall back the
content of what was shared or that you can give them advice.

Barriers to Listening
Since hearing is a physiological response to auditory stimuli, you hear
things whether you want to or not. Just ask anyone who has tried to go to
sleep with the neighbor’s dog barking all night. However, listening, really
listening, is intentional and hard work. Several hundred years ago we lived
in an aural world where most people took in information solely through
hearing. That is why you will often hear stories of great speakers who orat-
ed for two or three hours, which was considered acceptable. It does not
mean everyone stayed awake all the time, but it does mean that the major-
ity did not find it unusual or impossible to listen for that long.

A famous historical example is that of the Gettysburg Address, that won-
derful, concise speech by Abraham Lincoln given in November of 1863 to
commemorate the battlefield of Gettysburg. It is a speech we still read and
sometimes memorize as an example of powerful rhetoric. The speaker be-
fore Lincoln was Edward Everett, a renowned statesman of the time from
Massachusetts, who spoke for over two hours. Today we prefer the Lin-
coln’s example of conciseness to Everett’s version. For historical reasons
related to media usage and development over the centuries, we Western
humans in the modern world just do not have the listening power we used
to. Perhaps we do not need it, or due to neuroplasticity (“Definition of neu-
roplasticity,” 2015) our brains have adapted to other means of efficiently
taking in information.

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In addition, as mentioned earlier, some people are not strong aural learn-
ers. In that case, listening may not be a personal strength. However, that
does not make listening improvement unimportant or something we
should disregard. Therefore, the first barrier to listening is our lack of ca-
pacity for it or a mindset that we do not listen well, whether from societal
expectation or personal psychological preferences. Equally, not consider-
ing listening important and valuable is a barrier to listening itself.

Another barrier to listening is the noisiness and constant distractions
of our lives, something that you might not even be aware of if you have
always lived in the world of Internet, cell phones, iPods, tablets, and 24/7
news channels. We are dependent on and constantly wired to the Internet.
Focus is difficult. Not only do electronic distractions hurt our listening, but
life concerns can distract us as well. An ill family member, a huge exam
next period, your car in the shop, deciding on next semester’s classes—the
list is endless. Hunger and fatigue hurt listening ability as well.

A fourth barrier to listening not often considered is that our minds can
usually process much faster than a speaker can speak clearly. We may
be able to listen, when really trying, at 200 words per minute, but few
speakers can articulate that many words clearly; an average rate for nor-
mal speech is around 100-120 (Foulke, 1968; Barnard, 2018). That leaves
a great deal of time when the mind needs to pull itself back into focus.
During those gaps, you might find it more enjoyable to think of lunch, the
person you are dating, or your vacation at the beach.

Another barrier is distraction from the people around you. Perhaps the
scent of their soap or shampoo is unpleasant to you. Perhaps they cannot
put their cell phones down or perhaps they are whispering to each other
and impeding your ability to hear the speaker clearly. Finally, the physical
environment may make listening to a public speaker difficult.

Additionally, confirmation bias is a barrier to listening. This term
means “a tendency to search for or interpret information in a way that
confirms one’s preconceptions” (Nickerson, 1998). Although the concept
has been around a long time, we are more aware of confirmation bias to-
day. It leads us to listen to news outlets and Internet sources that confirm
what we believe already rather than being challenged to new ways of think-
ing by reading or listening to other sources of information. It can cause us
to discount, reject, or re-interpret information to fit our preconceptions.

Related to this barrier of confirmation bias is simply prejudging a speaker
from opening remarks, dismissing their topic or position at the outset due
to perceived disagreement, or turning them off due to appearance or non-
verbal behavior. This is not to discount that the importance of the intro-
duction and delivery of a speech, only to say that prejudgment is a coun-
terproductive behavior and determines a great deal of our poor listening.

Confirmation bias

a tendency to search
for or interpret infor-
mation in a way that
confirms one’s precon-
ceptions

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Other possible obstacles to listening include entering the listening situ-
ation with no purpose; we are just there physically but have no plans for
listening. We go in unprepared. We are tired and mentally and physically
unready to listen well. We do not sit in a comfortable position to listen.
We do not bring proper tools to listen, specifically to take notes. There is
actually research to indicate that we listen better and learn/retain more
when we take notes with a pen and paper then when we type them on a
computer or tablet (Mueller & Oppenheimer, 2014). Add to this the ample
research that shows how distracting open laptops are to other students.
This research has led some professors to bar laptops from their classrooms
(Patterson & Patterson, 2017; Carter, Greenberg, & Walker, 2017; Awwad
& Awwad, 2013; Sana, Weston, & Cepeda, 2013).

All this does not to even mention that the skill of the speaker influences
your listening ability. We end up seeing Mr. Goethe’s point from Chapter
1. Communicating can be so difficult that we wonder how we can overcome
all these obstacles. So what can we do about it?

What Can Be Done to Improve Listening?
The previous section explains barriers to good listening behavior and in
a sense gives us the solutions. The key is to personalize this information
and decide which of it relates to you. Your own barrier might be not com-
ing prepared, being quick to prejudge, or allowing gadgets to distract you.
Obviously, recognizing the cause of your poor listening is the first step to
becoming a better listener. Here are some steps, in summary:

• Believe that good listening in specific situations and improving your
own listening behavior are important. You would not want to be
called upon in a meeting at work when you were daydreaming or dis-
tracted by a cell phone. Consider listening in class and to your class-
mates’ speeches in the same way.

• Since it is so easy to react to a speaker’s ideas with confirmation bias,
go into listening knowing that you might disagree and that the auto-
matic “turn off” tendency is a possibility. In other words, tell yourself
to keep an open mind.

• Be prepared to listen. This means putting away mobile devices, hav-
ing a pen and paper, and situating yourself physically to listen (not
slouching or slumping). Have a purpose in listening. In your speech
class, one of your purposes should be mutual support of your class-
mates; you are all in this together. Your instructor might also require
you to write responses to your classmates’ speeches.

• When taking notes, keep yourself mentally engaged by writing ques-
tions that arise, especially if your instructor does not take questions
until a break, and you might forget. This behavior will fill in the gaps

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when your mind could wander and create more of an interaction with
the speaker. However, taking notes does not mean “transcribing” the
speech or lecture. Whether in class or in a different listening situa-
tion, do not (try to) write everything the speaker says down. One, it’s
not possible unless you know Gregg Shorthand or type really fast, and
two, you will disengage your critical thinking and get too involved
in typing rather than thinking. Instead, start with looking for over-
all purpose and structure, then for pertinent examples of each main
point. Repetition and planned redundancy by a speaker usually indi-
cates you should write something down.

• For your own sake and that of your co-listeners, avoid temptations to
talk to those sitting next to you. It is far more distracting to both the
speaker and your co-listeners than you might think. Write down the
questions for asking later. Our use of cellular devices in an audience
can also be more of a distraction to others than we realize. There is
a good reason the movie theaters play those announcements about
turning your phone off before the feature!

Conclusion
This chapter has looked at the psychological and physical processes go-
ing on inside the audience during a speech. Being audience-centered and
adapting to your audience involves knowing as much as is reasonably
possible about them. Addressing a diverse audience is a challenge, and
audiences are, in general, becoming more diverse and more aware of their
diversity in the U.S. While diversity is a challenge, it is also an opportunity.

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Something to Think About
1. Can you think of some ways that knowing the psychographic char-

acteristics of your audience can influence your speech preparation
on these topics? What values, needs, beliefs, and attitudes of your
classmates should you consider?

You want to give a persuasive speech to your classroom audience to
encourage them to take a study abroad trip.

You want you audience to consider buying a MacBook Pro rather
than a PC as their next laptop.

You want to persuade them that sponsoring a child in a poor country
is a way to bring the child out of poverty.

You want them to volunteer in the next Special Olympics in your
community.

2. Create a demographic characteristics list to analyze your audience by
printing out this chart.

After completing this chart, discuss the types of topics and approach-
es to those topics you might consider based on this information.

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Chapter 3: Ethics in
Public Speaking

Learning objectives
After reading this chapter, the student will be able to:

• Explain the legal, cultural, philosophical, and social origins of ethics
in public speaking;

• Explain the difference between plagiarism and correct appropriation
of source materials;

• Understand the value of ethics in building a solid reputation as a
speaker;

• Correctly use source material in a presentation.

Chapter Preview
3.1 – Sources of Ethical Stances on Communication and Public Speaking

3.2 – Credibility and Ethics

3.3 – Plagiarism

3.4 – Ethics of Communication, Civil Discourse, and Venues

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3.1 – Sources of Ethical Stances on
Communication and Public Speaking
As discussed in Chapter 1, there are many reasons to take a public speaking
course. Among its numerous benefits, a public speaking course will cre-
ate more self-confidence; the creation of good arguments will build your
critical thinking and research skills; and you will meet new people in your
class in a different way and be exposed to their ideas. Also, the course will
prepare you for presentations you will be expected to give in later classes
(and believe us, there will be many), in your civic and personal life, and for
your eventual career.

Another very important reason to take a public speaking course such as
this one goes beyond these immediate personal benefits. Public speaking,
or “rhetoric” as it was originally called, has long been considered a method
in Western culture of building community, facilitating self-government,
sharing important ideas, and creating policies. In fact, these are the rea-
sons the ancient Athenian Greeks emphasized that all citizens should be
educated in rhetoric: so that they could take part in civil society. Aristotle
said that if a man was expected to defend himself physically, he should
also be able to defend his ideas rhetorically, that is, through persuasive
public speaking:

It is absurd to hold that a man ought to be ashamed of being un-
able to defend himself with his limbs, but not of being unable to
defend himself with speech and reason, when the use of rational
speech is more distinctive of a human being than the use of his
limbs. (Rhetoric, Book I, p. 6).

Therefore, public speaking has a social as well as a personal purpose and
function. For that reason, the ethics of public speaking and communi-
cation in general should be addressed in any study of public speaking. A
public speaker, whether delivering a speech in a classroom, board room,
civic meeting, or in any other venue must uphold certain ethical standards.
These standards will allow the audience to make informed choices, to
uphold credibility as a source of information, and to avoid repercussions of
bad ethical choices.

To this end, this chapter will deal with the subject of ethics. Ethics refers
to the branch of philosophy that involves determinations of what is right
and moral. On a personal level, it is your own standard of what you should
and should not do in the various situations or in all situations. Although
ethics are based on personal decisions and values, they are also influenced
by factors outside of you. Over the next few pages, we will look at various
ways ethics, particularly ethics related to speech, have been thought about.
In reading, you should seek to determine how you would explain your own
ethical standard for communication. Along with being able to articulate

Ethics

the branch of philos-
ophy that involves
determinations of what
is right and moral

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what you would not do, you should have an appreciation for why doing the
right thing is important to you.

One of “right things” and most important ways that we speak ethically is
to use material from others correctly. Occasionally we hear in the news
media about a political speaker who uses the words of other speakers with-
out attribution or of scholars who use pages out of another scholar’s work
without consent or citation. Usually the discussion of plagiarism stays
within the community where it occurred, but there is still damage done to
the “borrower’s” reputation as an ethical person and scholar.

Why does it matter if a speaker or writer commits plagiarism? Why and
how do we judge a speaker as ethical? Why, for example, do we value orig-
inality and correct citation of sources in public life as well as the academic
world, especially in the United States? These are not new questions, and
some of the answers lie in age-old philosophies of communication.

Legal Origins of Ethics in Public Speaking
The First Amendment to the Constitution is one of the most cherished and
debated in the Bill of Rights. “Congress shall make no law abridging free-
dom of speech . . . or of the press” has been discussed in many contexts for
over two hundred and thirty years. Thomas Emerson (1970), a Constitu-
tional scholar and Yale Law Professor, asserted that freedom of expression
is more than just a right. It is a necessity for having the kind of society we
want as Americans. Although we think of “freedom of the press” today as
referring to mass media and journalism, “press” here refers to publishing
of books, magazines, pamphlets, and Internet sites by anyone.

One of the bases of the First Amendment is an essay written by John Mil-
ton in the 1600s, Aereopagitica. This essay on freedom of speech is where
the phrases “free marketplace of ideas” and “truth will arise from debate
of all ideas” originated. Milton lived in a time when the King of England or
Parliament could “censor” published material or speakers, either by keep-
ing it from being published and distributed (later called “prior restraint”),
by destroying the publications afterward, or by punishing the producers of
the content, sometimes harshly.

In the twentieth century, “freedom of speech” has been generalized into a
freedom of expression. This was especially true in the important Supreme
Court cases on the First Amendment in the 1950s through 1970s. Accord-
ing to Emerson (1970), such expression is important to our development
as human beings individually and in a democracy. Thanks to these histor-
ical precedents, we can express ourselves freely in our communities and
classrooms, keeping in mind ethical responsibilities to present serious,
honest, factual, and well-supported speeches as a matter of respect to your
listeners. Additionally, although the First Amendment to the Constitution
is usually interpreted by the Supreme Court and lower courts to mean

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almost no restrictions on freedom of expression, there are a few instances
in which the government is held to have a “compelling interest” in con-
trolling, stopping, or preventing certain types of free expression.

One of these instances has to do with threats on the life of the President of
the United States, although threats of physical harm against anyone might
also result in penalties. Another instance of restrictions on freedom of
expression is in those cases where the speaker has the opportunity, means,
and likelihood of inciting an audience to violence (this is the old “yelling
‘fire’ in a crowded theatre” example). The government has also allowed lo-
cal governments to have reasonable requirements to avoid mobs or public
danger or to uphold community standards, such as permits for parades or
limiting how many people can meet in a certain size of building. “Reason-
able” is sometimes a matter of debate, as the extensive history of Supreme
Court cases on the First Amendment shows.

Another type of restriction on freedom of speech is defamatory speech,
which is defined in the United States as:

a false statement of fact that damages a person’s character, fame
or reputation. It must be a false statement of fact; statements of
opinion, however insulting they may be, cannot be defamation
under U.S. law. Under U.S. defamation law, there are different
standards for public officials [and public figures] and private indi-
viduals. (U.S. Department of State, 2013)

With the Internet and social media, these issues become more complicat-
ed, of course. In the past someone could express himself or herself only
in limited ways: standing on a street corner, attending a public meeting,
putting the words on paper and distributing them, or maybe getting on
radio or television (if allowed or if wealthy). Today, almost anyone with a
laptop, a webcam, an ISP, and technical know-how can be as powerful in
getting a message to the masses as someone owning a newspaper one hun-
dred years ago. While most people use technology and the Internet for fun,
profit, or self-expression, some use it for hurt—bullying, defamation, even
spreading terrorism. The judicial system is trying to keep up with the chal-
lenges that the digital age brings to protecting free expression while shel-
tering us from the negative consequences of some forms of free expression.

Cultural and Religious Origins of Ethics in Communication
It is hard to separate life aspects such as legal, cultural, religious, and
social. Many Americans would say they hold to the Golden Rule: “Do unto
others as you would have them do to you.” The Golden Rule is seen as a
positive expression of fairness, equity, and trust. Even if there is no legal
ruling hanging over us, we expect honest communication and return it.
The Golden Rule is related to and a step beyond the “Law of Reciprocity”
that determines so much of our social interaction. We also value straight-

Defamatory Speech

a false statement of
fact that damages a
person’s character,
fame, or reputation

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forwardness; respect for the individual’s freedom of choice; getting access
to full information; consistency between action and words; taking respon-
sibility for one’s own mistakes (sometimes necessitating an apology and
accepting consequences); and protection of privacy. We fear public humil-
iation and do not want to violate community norms. We also usually view
ourselves as honest and ethical people.

Most religions teach the value of truthfulness and that lying intentionally
is wrong. The Books of Proverbs, the Ten Commandments, the Mosaic
Law, and Jesus Christ’s teaching all point to the immorality of lying and
the destruction lying brings personally and communally. Quranic teaching
condemns lying, and Buddhism teaches that followers should not deliber-
ately lie. Individuals internalize the norms of their cultures and religions
and make them work for him or her. Sometimes we try to find justification
for times when we are untruthful, such as to smooth over relationships
and say things that serve as “social lubrication” (Floyd, 2017). Upbringing
and family teachings, religious values, experiences, peers, and just plain
old “gut reaction” as well as understanding of the First Amendment con-
tribute to our ethical behavior

Philosophers and Communication Ethics
Philosophers throughout history have also written on the subject of com-
munication and public speaking ethics. In fact, one of the first philoso-
phers, Plato, objected to the way rhetoric was practiced in his day, because

“it made the worse case appear the better.” In other words, the professional
public speakers, who could be hired to defend someone in court or the
assembly, knew and used techniques that could deceive audiences and
turn them from truth. Aristotle responded to this concern from his teacher
Plato in his work, Rhetoric. Later, Quintilian, a Roman teacher of rhetoric,
wrote that rhetoric was “the good man speaking well,” meaning the speak-
er must meet the Roman Republic’s definition of a virtuous man.

In more modern times, English philosophers John Stuart Mill (1806-
1873) and Jeremy Bentham (1748-1832) introduced utilitarianism, which
presents the ethic of “The greatest good for the greatest number;” that is,
whatever benefits the most people is right. A related philosophy, pragma-
tism, was first discussed by Charles Sanders Pierce (1839-1914). Pragma-
tists judge actions by their practical consequences. Some ethicists would
differ with the pragmatic position, claiming it supports an “ends justify
the means” philosophy. When we say “the ends justify the means,” we are
saying that a generally unethical action (intentional misstatement of truth,
withholding information, or taking any someone’s freedom of choice) is
ethical as long as something good comes from it. Many scholars of ethical
communication would disagree with the “ends justify the means” philoso-
phy.

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The philosopher Immanuel Kant (1724-1804) proposed what was been
called the Categorical Imperative: “Act only according to that maxim by
which you can at the same time will that it would become a universal law.”
To paraphrase, any behavior we engage in should be what we think every-
one else on the planet should do ethically. In the twentieth century, Jean-
Paul Sartre and others called “existentialists” emphasized that the ability
and necessity to freely choose our actions is what makes us human, but
we are accountable for all our choices. Jurgen Habermas, a more recent
scholar, emphasizes the “equal opportunity for participation” of the com-
munication partners (Johannessen, Valde, & Whedbe, 2008).

This very brief overview of ethics in general and in communication spe-
cifically is designed to let you know that the best minds have grappled
with what is right and wrong when it comes to expression. But what is the
practical application? We believe it is adherence to the factual truth and
respect for your audience: in this case, your classmates, peers, and your
instructor. An individual might be guided by the Categorical Imperative
approach, the pragmatic philosophy, the Judeo-Christian view of “thou
shalt not lie” and “speaking the truth in love” (Ephesians 4:15), the Golden
Rule, freedom with accountability, or some other view. However, respect
for your audience means that you will do your best to present factual,
well-documented information designed to improve their lives and help
them make informed, intelligent decisions with it.

In addition to respect for the humanity, intelligence, and dignity of your
audience, you should be conscious of two other aspects related to ethics of
communication: credibility and plagiarism.

3.2 – Credibility and Ethics
When Aristotle used the term ethos in the 4th century B.C.E. to describe
one of the means of persuasion, he defined it as the “wisdom, sagacity, and
character of the rhetor” (see Chapter 13 for more coverage of ethos and
Aristotle’s other artistic proofs). Modern scholars of communication and
persuasion speak more about “credibility” as an attitude the audience has
toward the speaker, based on both reality and perception, rather than an
innate trait of the speaker. Audience members trust the speaker to varying
degrees, based on the evidence and knowledge they have about the speaker
and how that lines up with certain factors:

• Similarity: does the speaker have experiences, values, and beliefs in
common with the audience? Can the audience relate to and trust the
speaker because of these commonalities?

• Character: does the speaker, in word and action, in the speech and in
everyday life, show honesty and integrity?

• Competence: does the speaker show that he/she has expertise and
sound knowledge about the topic, especially through firsthand expe-

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rience? And does the speaker show competence in his/her ability to
communicate that expertise?

• Good will: does the audience perceive the speaker to have ethical
intentions toward the audience?

In addition to these key areas will be the audience’s perceptions, or even
gut feelings, about more intangible characteristics of the speaker, such as
appearance, friendliness, sense of humor, likability, poise, and communi-
cation ability. Many of these traits are conveyed through nonverbal as-
pects, such as facial expression, eye contact, good posture, and appropriate
gestures (see Chapter 11 on Delivery).

Understandably, the same speaker will have a different level of credibility
with different audiences. For example, in regard to presidential campaigns,
it is interesting to listen to how different people respond to and “trust”
different candidates. Donald Trump entered the presidential race as a Re-
publican nominee in 2015 and became a frontrunner in many of the early
polls and primaries, eventually winning the Electoral College votes, to the
surprise of many. Those who voted for him often stated that they value his
candor and willingness to say what he thinks because they perceive that as
honest and different from other politicians. Others think he makes unwise
and thoughtless statements, and they see that as a lack of competence and
demeanor to be the national leader. Donald Trump is the same person, but
different audiences respond to his behavior and statements in divergent
ways.

The point is that character and competence are both valued by those who
trust and those who distrust President Trump, and the audience’s percep-
tions contribute to his credibility (or lack of it). However, these groups
express their values in different ways. When trying to develop your own
credibility as a speaker with an audience, you have to keep in mind all four
of the factors listed above. To portray oneself as “similar” to the audience
but to do so deceptively will not contribute to credibility in the long run.
To only pretend to have good will and want the best for the audience will

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also have a short-term effect. And to intentionally misrepresent your back-
ground, such as experience and credentials, is clearly unethical.

Not only does a speaker’s level of credibility change or vary from audience
to audience, it is also likely to change even during the presentation. These
changes in credibility have been labeled as initial, derived, and termi-
nal credibility (McCroskey, 2006).

Initial credibility is, as you would imagine, the speaker’s credibility at
the beginning of or even before the speech. There are a number of factors
that would contribute to the initial credibility, even such matters as the

“recommendation” of the person who introduces the speaker to the audi-
ence. Any knowledge the audience has of the speaker prior to the speech
adds to the initial credibility. The initial credibility is important, of course,
because it will influence the receptivity of the audience or how well they
will listen and be open to the speaker’s ideas. Initial credibility can be in-
fluenced also by the perception that the speaker is not well dressed, pre-
pared, or confident at the very beginning. Initial credibility is why how you
walk to the lectern and give your introduction matter.

Derived credibility is how the audience members judge the speaker’s
credibility and trustworthiness throughout the process of the speech,
which also can range from point to point in the speech. Perhaps you have
seen those videos on a news program that show a political speaker on one
pane of the video and a graph of the audience’s response in real time to
the speaker’s message, usually noted as “approval rating” as the politician
speaks. This could be based on the perception of the speaker’s presenta-
tion style (delivery), language, specific opinions or viewpoints on subjects,
open-mindedness, honesty, and other factors. The point of the derived
credibility is that credibility is an active concept that is always changing.

Finally, terminal credibility is, as you would think, credibility at the
end of the speech. The obvious importance of terminal credibility is that
it would factor into the audience’s final decision about what to do with the
information, arguments, or appeals of the speaker – in other words, his or
her persuasiveness. It would also determine whether the audience would
listen to the speaker again in the future. The terminal credibility can be
seen as a result of the initial and derived credibility.

Terminal credibility may end up being lower than the initial credibility,
but the goal of any speaker should be to have higher terminal credibility.
From an ethics standpoint, of course, credibility should not be enhanced
by being untruthful with an audience, by misrepresenting one’s viewpoint
to please an audience, or by “pandering” to an audience (flattering them).
One of the primary attributes of credibility at any stage should be trans-
parency and honesty with the audience.

In conclusion, speaker credibility does not exist alone. It is supported by
a number of factors, including Aristotle’s other two traditional forms of

Derived Credibility

a speaker’s credibility
and trustworthiness
(as judged by the
audience members)
throughout the process
of the speech, which
also can range from
point to point in the
speech

Terminal
Credibility

a speaker’s credibil-
ity at the end of the
speech

Initial Credibility

A speaker’s credibility
at the beginning of or
even before the speech

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persuasion, logos (logic, evidence, good reasoning, lack of fallacious argu-
ments) and pathos (personal and emotional appeals).

3.3 – Plagiarism
Although there are many ways that you could undermine your ethical
stance before an audience, the one that stands out and is committed most
commonly in academic contexts is plagiarism. A dictionary definition
of plagiarism would be “the act of using another person’s words or ideas
without giving credit to that person” (Merriam-Webster, 2015). Accord-
ing to the student help website Plagiarism.org, sponsored by WriteCheck,
plagiarism is often thought of as “copying another’s work or borrowing
someone else’s original ideas” (“What is Plagiarism?”, 2014). However,
this source goes on to say that the common definition may mislead some
people. Plagiarism also includes:

• Turning in someone else’s work as your own;
• Copying words or ideas from someone else without giving credit;
• Failing to put quotation marks around an exact quotation correctly;
• Giving incorrect information about the source of a quotation;
• Changing words but copying the sentence structure of a source with-

out giving credit;
• Copying so many words or ideas from a source that it makes up the

majority of your work, whether you give credit or not.

Plagiarism exists outside of the classroom and is a temptation in business,
creative endeavors, and politics. However, in the classroom, your instruc-
tor will probably take the most immediate action if he or she discovers

Plagiarism

the act of using anoth-
er person’s words or
ideas without giving
credit to that person

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your plagiarism either from personal experience or through using pla-
giarism detection (or what is also called “originality checking”) software.
Many learning management systems, perhaps such as the one used at your
institution, now have a plagiarism detection program embedded in the
function where you submit assignments.

In the business or professional world, plagiarism is never tolerated be-
cause using original work without permission (which usually includes
paying fees to the author or artist) can end in serious legal action. The
Internet has made plagiarism easier and thus increased the student’s
responsibility to know how to cite and use source material correctly. For
more information on the subject of copyright and fair use, you can access
Stanford University Libraries’ site on Copyright and Fair Use.

Types of Plagiarism
In our long experience of teaching, we have encountered many instances
of students presenting work they claim to be original and their own when
it is not. We have also seen that students often do not intend to plagiarize
but, due to poor training in high school, still are committing an act that
could result in a failing grade or worse. Generally, there are three levels of
plagiarism: stealing, sneaking, and borrowing. Sometimes these types of
plagiarism are intentional, and sometimes they occur unintentionally (you
may not know you are plagiarizing). However, as everyone knows, “Igno-
rance of the law is not an excuse for breaking it.” So let’s familiarize you
with how plagiarism occurs in order to prevent it from happening.

Stealing
There is a saying in academia: “If you steal from one source, that is plagia-
rism; if you steal from twelve, that is scholarship.” Whoever originated this
saying may have intended for it to be humorous, but it is a misrepresenta-
tion of both plagiarism and scholarship.

No one wants to be the victim of theft; if it has ever happened to you, you
know how awful it feels. When a student takes an essay, research paper,
speech, or outline completely from another source, whether it is a class-
mate who submitted it for another instructor, from some sort of online
essay mill, or from elsewhere, this is an act of theft no better or worse than
going into a store and shoplifting. The wrongness of the act is compound-
ed by the fact that then the student lies about it being his or her own. If
you are tempted to do this, run the other way. Your instructor will proba-
bly have no mercy on you, and probably neither will the student conduct
council.

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Most colleges and universities have a policy that penalizes or forbids
“self-plagiarism.” This means that you can’t use a paper or outline that
you presented in another class a second time. You may think, “How can
this be plagiarism or wrong if I wrote both and in my work I cited sources
correctly?” The main reason is that by submitting it to your instructor, you
are still claiming it is original, first-time work for the assignment in that
particular class. Your instructor may not mind if you use some of the same
sources from the first time it was submitted, but he or she expects you to
follow the instructions for the assignment and prepare an original assign-
ment. In a sense, this situation is also a case of unfairness, since the other
students do not have the advantage of having written the paper or outline
already.

Another issue that often comes up with students happens when two or
more students, perhaps in the same section or different sections of the
same course and same instructor, submit the same assignment. When
confronted, the student say, “We worked on it together.” If your instructor
wants you to work collaboratively, they will make that clear. Otherwise, do
not do this–the situation usually ends quite badly for students.

Sneaking
In “sneaking plagiarism,” instead of taking work as a whole from anoth-
er source, the student will copy two out of every three sentences and mix
them up so they don’t appear in the same order as in the original work.
Perhaps the student will add a fresh introduction, a personal example or
two, and an original conclusion. This “sneaky” plagiarism is easy today due
to the Internet and the word processing functions of cutting and pasting.

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In fact, many students do not see this as the same thing as stealing because
they think “I did some research, I looked some stuff up, and I added some
of my own work.” Unfortunately, this approach is only marginally better
than stealing and will probably end up in the same penalties as the first
type of plagiarism. Why? Because no source has been credited, and the
student has “misappropriated” the expression of the ideas as well as the
ideas themselves. Interestingly, this type of plagiarism can lead to copy-
right violation if the work with the plagiarism is published.

Most of the time students do not have to worry about copyright violation
when they correctly use and cite material from a source. This is because in
academic environments, “fair use” is the rule. In short, you are not making
any money from using the copyrighted material, such as from a published
book. You are only using it for learning purposes and not to make money,
so “quoting” (using verbatim) a small amount of the material with proper
citation is acceptable for a college class.

If, however, you were going to try to publish and sell an article or book
and “borrowed” a large section of material without specifically obtaining
permission from the original author, you would be guilty of copyright
violation and by extension make your organization or company also guilty.
When you enter your career field, the “fair use” principle no longer applies
and you will need to obtain permission from the copyright holder and pay
fees to use all or portions of a work. For more information on this very
important and often misunderstood subject, visit the Creative Commons
website, the Library of Congress, and the Stanford University site given
earlier.

One area in speeches where students are not careful about citing is on
their presentational slides. If a graphic or photo is borrowed from a web-
site (that is, you did not design it), there should be a citation in small
letters on the slide. The same would be true of borrowed quotations, data,
and ideas. Students also like to put their “works cited” or “references” on
the last slide, but this really does not help the audience or get around the
possibility of plagiarism.

Borrowing
The third type of plagiarism is “borrowing.” In this case, the student is
not stealing wholesale. They may actually even give credit for the materi-
al, either correctly or incorrectly. He might say, “According to the official
website of . . .” or “As found in an article in the Journal of Psychology,
Dr. John Smith wrote . . .” Sounds good, right? Well, yes and no. It de-
pends on whether the student has borrowed in a “sneaky way” (cutting and
pasting passages together but this time indicating where the sections came
from) or if the student is using the ideas but not the exact wording. In oth-
er words, has the student adequately, correctly, and honestly paraphrased

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or summarized the borrowed material, or just “strung the sources together”
with some “according to’s”?

Students often are puzzled about what and when to cite borrowed material
from sources. At this point, your instructor may have specific instructions,
and you should always follow those first. However, in most cases you can
go by the “repeated information” rule. If you are doing research and ac-
cess ten sources, and over half of them have the same piece of information
(usually a historical or scientific fact, such as a date), you can assume this
is “common knowledge.” That is, it is common to anyone who knows any-
thing about the subject, and then you do not have to have a citation. If you
find a piece of information in one source only, it probably represents the
original research or viewpoint of that writer, and should be cited clear-
ly. On the other hand, there are exceptions. An often-cited or used piece
of information has an original source, such as a government agency, and
you would be better off to find the original source and cite that. Secondly,
citing sources adds to your credibility as a prepared speaker. Again, your
instructor’s directions on what and how much your cite bear upon this
advice. Generally, it is better to err on the side of citing more than less.

Ethically Crediting Sources
In using source material correctly, a speaker does three things:

1. They clearly cite the source of the information. It is here that the oral
mode of communication differs from the written mode. In a paper,
such as for literature, you would only need to include a parenthetical
citation such as (Jones 78) for Modern Language Association (MLA)
format, indicating that a writer named Jones contributed this idea
on page 78 of a source that the reader can find on the Works Cited
Page. In a paper for a class in the social sciences, an American Psy-
chological Association (APA) format citation would be (Jones, 2012)
or (Jones, 2012, p. 78). The first would be used if you summarized or
paraphrased information from the source, and second (with the page
number) is used to indicate the words were quoted exactly from a
source. Obviously, in that case, quotation marks are used around the
quoted material. In both cases, if the reader wants more information,
it can be found on the References Page (APA) or Works Cited Page
(MLA).

(Note: This text and its examples use APA because the Communi-
cation discipline is considered a social science. As with other advice,
use the format your instructor directs you to use.)

A speech is quite different. Saying “According to Jones, p. 78,” really
does very little for the audience. They can’t turn to the back of the
paper. They don’t have a way, other than oral communication, to
understand the type of information being cited, how recent it is, the

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credibility of the author you are citing and why you think he or she
is a valid source, or the title of the work. It is necessary in a speech
to give more complete information that would help the audience
understand its value and origin. The page number, the publishing
company, and city it was published in are probably not important,
but what is important is whether it is a website, a scholarly article,
or a book; whether it was written in 1950 or 2010; and what is the
position, background, or credentials of the source.

So, instead of “According to Jones, p. 78,” a better approach would
be,

“According to Dr. Samuel Jones, Head of Cardiology at Vanderbilt
University, in a 2017 article in a prestigious medical journal…”

Or

“In her 2012 book, The Iraq War in Context, historian Mary Smith
of the University of Georgia states that…”

Or

“In consulting the website for the American Humane Society, I
found these statistics about animal abuse compiled by the Society in
2018…”

This approach shows more clearly that you have done proper re-
search to support your ideas and arguments. It also allows your
audience to find the material if they want more information. Notice
that in all three examples the citation precedes the fact or informa-
tion being cited. This order allows the audience to recognize the
borrowed material better. The use of a clear citation up-front makes
it more noticeable as well as more credible to the audience.

2. The speaker should take special care to use information that is in
context and relevant. This step takes more critical thinking skills.
For example, it is often easy to misinterpret statistical information
(more on that in Chapter 7), or to take a quotation from an expert
in one field and apply it to another field. It is also important to label
facts as facts and opinions as opinions, especially when dealing with
controversial subjects. In addition, be sure you understand the ma-
terial you are citing before using it. If you are unsure of any words,
look their definitions up so you are sure to be using the material as it
is intended. Finally, it is important that you understand the type of
publication or source you are using, for example, a scholarly publica-
tion in contrast to a journalistic one.

3. The speaker should phrase or summarize the ideas of the source
into his or her own words. Paraphrasing, which is putting the words
and ideas of others into one’s own authentic or personal language,

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is often misunderstood by students. Your instructor may walk you
through an exercise to help your class understand that paraphrasing
is not changing 10% of the words in a long quotation (such as two
or three out of twenty) but still keeping most of the vocabulary and
word order (called syntax) of the source. You should compose the
information in your own “voice” or way of expressing yourself.

In fact, you would be better off to think in terms of summarizing
your source material rather than paraphrasing. For one thing, you
will be less likely to use too much of the original and therefore be
skirting the edge of plagiarism. Secondly, you will usually want to
put the main arguments of a source in your own words to make it
shorter. Keep in mind in this section we are discussing oral citation,
not citation in written documents. For example, direct quotations is
not frequently used in APA, whereas in MLA, because literature is
the subject, direct quotation is more common. Other rules apply to
written uses of the formats.

Here is an example of an original source and three possible ways to deal
with it.

Original information, posted on CNN.com website, Octo-
ber 31, 2015:

“The biggest federal inmate release on record will take place this
weekend. About 6,600 inmates will be released, with 16,500 ex-
pected to get out the first year. More than 40,000 federal felons
could be released early over the next several years, the U.S. Sen-
tencing Commission said. The sentencing commission decided a
year ago to lower maximum sentences for nonviolent drug offend-
ers and to make the change retro-active, with the inmate releases
effective November 1, 2015. Sentences were reduced an average of
18%, the commission said. Early release will be a challenge for the
inmates as well as the judicial bureaucracy” (Casarez, 2015).

With that as our original source, which of the following is truly paraphras-
ing?

The CNN News website says the federal government is releasing
40,000 felons from prison in the next few years.

According to a report posted on CNN’s website on October 31 of
2015, the federal government’s Sentencing Commission is begin-
ning to release prisoners in November based on a decision made
in 2014. That decision was to make maximum sentences for nonvi-
olent drug offenders shorter by an average of 18%. Over the next
several years over 40,000 federal felons could be let go. However,
this policy change to early release will not be easy for the justice
system or those released.

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The largest release ever of federal inmates will take place in early
November. At first 6,600 inmates will be released, and then over
16,000 over the first year. The U.S. Sentencing Commission says it
could release over 40,000 federal felons over the upcoming years
because the sentencing commission decided a year ago to lessen
maximum sentences for nonviolent drug offenders and to make
this happen for those already in jail. When the Sentencing Com-
mission says that when it made that decision, the sentences were
reduced an average of 18%. Early release will be a challenge for
the felons as well as the judicial system. This came from a story on
CNN News website in later October 2015.

If you chose the second citation, you would be correct. The first version
does not really interpret the original statement correctly, and the third
choice imitates the original almost entirely. Choice 2, on the other hand, is
in completely different language and identifies the source of the informa-
tion clearly and at the beginning.

This exercise may raise the question, “Should I always paraphrase or
summarize rather than directly quote a source?” There are times when it
is appropriate to use a source’s exact wording, but quoting a source exactly
should be done sparingly—sort of like using hot sauce! You should have a
good reason for it, such as that the source is highly respected, has said the
idea in a compelling way, or the material is well known and others would
recognize it. If you do, you should make it clear you are quoting them ex-
actly by the way you introduce and end the borrowed material.

Ethics of Communication, Civil Discourse, and Venues
Throughout history in free societies, and sometimes not-so-free ones,
leaders in politics and communication have devised ways of structuring
rhetorical discourse. These various structures or venues have used rules to
allow equality of time, fairness, civility, and different ways of addressing
problems and issues under discussion. Sometimes these structures have
worked against everyone having an equal voice, have silenced voices, or in-
sisted that everyone speak according to the predominant or majority mode
of discourse (Dillard-Knox, 2014). Working under the principle that time
and mediums of communication are limited, even in our recent powerful
groups could find ways to push some discourse out of the mainstream. The
advent of the Internet changed a great deal of those practices.

An example from the world of mass media was the “fairness doctrine” that
was used in the 1960s and 1970s in broadcasting. If a television or radio
station licensed by the Federal Communication Commission (which all
were required to be) allowed a speaker of one political party or viewpoint
airtime, their opponent for office or someone on the other side of the
debate could petition for equal airtime from the station and expect to get
it. Of course, stations found ways to get around the FCC policy, and the

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stations could schedule the opposing voice at an “inconvenient” or less
costly time (in terms of what the station could charge for advertising rev-
enue because they had a larger audience). But there is evidence that even
presidents used this doctrine to keep their opponents from getting equal
exposure on the networks (Matzko, 2020). Remember, at that time, there
were really only four television networks for most people: ABC, NBC, CBS,
and PBS. (Exceptions existed, of course, but the vast majority of Ameri-
cans viewed those stations.)

Nowadays the concept of equal time makes no sense, and the FCC repealed
the fairness doctrine in 1987. We all know of radio stations that play noth-
ing but conservative talk radio; there are hundreds of podcasts on any side
of the political spectrum; we can watch “television” programming on any
number of platforms; and the Internet, despite attempts to control it, is
still the Wild West. Unfortunately, this panoply of ways to send messages
has had other effects on our public discourse, or at least has led many crit-
ics to believe our public discourse has become weakened, coarsened, and
less effective. Whether this is entirely true is a subject of debate; we can
find many examples in the past of some pretty ugly accusations and slurs
thrown at political opponents. What is different today is that more people
have access to more communication channels not just as consumers but
also as creators, and the mechanisms for control are less evident or pow-
erful (but still there). Everyone can have a blog today, and no one is really
going to edit or censor it.

Therefore, in the past formats for discourse have been developed to expe-
dite civility, quality, and equality in the speech of its participants. Here are
a few:

Debate. The run-up to Election Year 2020 saw over twenty Democratic
candidates, at least at one point, running for president; 2016 saw a large
number of Republican candidates. Putting all these candidates on a stage
to have what was called a “debate” proved challenging. No one was really
happy with these arrangements; some candidates got excluded because
of lack of support in the polls or amount of funds raised; some critics of
the debates complained that candidates did not really receive equal time.
In this writer’s opinions, the television media has evolved to a point that
it values and privileges “zingers,” “gotchas,” and sound bites rather than
explained arguments for a position that everyone can understand. The
moderators, usually high-profile journalists, ask pre-established questions
which may or may not elicit relevant responses.

All this is opposite of real debate. Real debate involves two speakers (or
two teams of two speakers in academic or scholastic debate) who argue
for or against the truth of a proposition—one statement of fact, definition,
value, or policy (see chapter 13). In some cases, the “con” or “negative”
debater need only prove why the affirmative or “pro” debater’s arguments
are wrong, not the opposite of the proposition. (This is similar to a defense

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lawyer not having to prove a defendant’s innocence, only that the prose-
cuting lawyer’s arguments are wrong.) Each debater is allowed strict time
limits for their opening arguments and for rebuttals. On college debate
teams, for instance, the format is as follows:

• First Affirmative Constructive 8 minutes
• First Negative Constructive 8 minutes
• Second Affirmative Constructive 8 minutes
• Second Negative Constructive 8 minutes
• First Negative Rebuttal 4 minutes
• First Affirmative Rebuttal 4 minutes
• Second Negative Rebuttal 4 minutes
• Second Affirmative Rebuttal 4 minutes

In each speech, there are specific functions the debater must play.

While this format may not seem like it would lead to very entertaining
debates, the point is that it is eminently fair, based on evidence and logic,
and unlikely to encourage “zingers,” “bad faith arguments,” or ad homi-
nem arguments (personal attacks). Also, the judge of the debate does not
base her decision on whom she agrees with more, but which one presented
arguments, answered their opponents’ points (thoroughly and not drop-
ping or ignoring any of them), and used relevant facts and support. There-
fore, the next time you watch a political debate, you might do well to ask
not, “Who do I agree with more because they say what I believe (an exam-
ple of confirmation bias)” but “Who stays on the topic or question and who
provides real facts from a source?”

One of the most disheartening results of the noisy, open media world to-
day (including social media) is that many have come to believe that “win-
ning” a debate means shouting over others or shouting them out, “cancel-
ing” dissenting viewpoints, personal attacks that have nothing to do with
the topic being discussed (even about personal appearance or background),
or misplaced and insulting humor. None of these have a place in civil
discourse, which in this context means speaking and listening with civili-
ty. Civility in discourse is more than just simple politeness, although that
would be a good place to start. True civil discourse values logic and evi-
dence, critical thinking and listening, relevance of response, respect for the
personhood of those with whom one disagrees, and recognition as Thomas
Emerson wrote, that freedom of expression is not just a good idea in our
democratic republic, but the bedrock of it.

Town Hall Meetings. This type of discourse format originally meant
a place for politicians, usually representatives of the population in a city,
county, or district, to meet with their constituents (the people they repre-
sent) for questions and answers, often starting the meeting with a short
public address. In real practice, the governmental leaders do not have to
elected; during the development of its new strategic plan in 2019, officials

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from the University System of Georgia met with citizens in different parts
of the state to garner input and feedback and answer questions about what
the citizens would like the colleges and universities of Georgia to achieve.
However, the term has been adopted by the business community to refer
to “a meeting between managers and employees where developments in
the business are discussed in a relaxed and informal atmosphere” (Mac-
Millan Dictionary, 2017). These developments might involve personnel or
leadership changes, restructuring, or mission/vision statement.

Town hall meetings are places for government representatives to engage
with the public. They do not have to take place in “town halls,” but they
are held in public spaces (libraries, auditoriums, churches, theatres) and
they can take place electronically or even over the telephone. Votes are
not taken at town halls; they are not like city or county council meetings.
Because representatives are usually serving their constituents in a city in
another part of the state or in Washington, D.C., town halls give the poli-
ticians a way to connect with voters in a local area where they may or may
not actually live. Specific formats of town hall meetings can vary, but the
expectation is one of civil discourse and that one person or group will not
capture or co-opt the meeting for their own purposes.

Public Forums. This term is a broad name for events and spaces such
as town hall meetings, debates, discussions where freedom of speech is
protected and active for the exchange of ideas. The Legal Information
Institute of Cornell Law School (n.d.) explains that in Perry Education As-
sociation v. Perry Local Educators’ Association, 460 (1983) the Supreme
Court “divided public forums into three types: traditional public forums,
designated forums, and nonpublic forums.” You can read about the dis-
tinctions between these three at this site. First Amendment protections are
the background of these designations, so that the citizenry can have ample
opportunity to use their freedom of expression to engage others about
important matters.

Panels and Symposia. These two types of formats are similar. Panels
are groups of “experts,” perhaps three to seven, who discuss a topic with
the help of a moderator in front of an audience. Questions may or may not
be taken from an audience. Panelists may make an opening statement. but
the bulk of the panelists’ time is in answering prepared questions from the
moderator, and each panelists’ time is limited. In some cases, the panel-
ists might be responding to another central presentation. Roundtable is
another version of a panel, the difference being the order of panelists goes

“around the table.”

In a symposium, the experts each give prepared, separate speeches of
some length on a different subtopic or aspect of a larger topic. The larger
topic might be “cancer treatments,” the symposium members are all phy-
sicians, and each speaks on a different type of aspect of cancer treatment.
At the end of the symposium, questions from the audience are addressed.

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In most public symposia, the speakers are well known experts or scholars
whose reputations would attract an audience of either their peers or inter-
ested observers.

This section was added to the textbook in 2020 in hope that students will
grow to appreciate rhetoric that is structured to improve the chances that
everyone gets a chance to speak; that is motivated by respect for others
with whom one disagrees rather than a desire to make points with zingers
and insults; and that is mindful of audience needs for substantive material.

Conclusion
As mentioned before, students often have not been trained to use source
material correctly and plagiarize unintentionally. But like the old saying
goes, “Ignorance of the law is no excuse.” You will still be held accountable
whether you understand or not, so now, early in your college career, is the
time you should learn to cite source material correctly in oral and written
communication.

Something to Think About
In Appendix B, Part 7, you will find more information about plagiarism.

After reading about ethics in communication, what do you think the most
important consideration in ethical speaking? What is the second? The
third? Could the first, second, and third ever come into conflict?

Why do you think it is so hard for students to learn to cite sources appro-
priately?

The following exercise might be helpful for you to develop an understand-
ing of orally citing your sources.

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Choose one of your sources for an upcoming speech for this exercise. On a
sheet of paper, answer these 9 questions.

1. Is this information you found in a unique source, or information that
was repeated in all or most of your sources? (This may bear upon
whether you need to cite the information or not.)

2. Who is the original author or “speaker” of this quotation or material?

3. What is the title of source?

4. Is it a primary or secondary source? Is the writer quoting someone
else (secondary) or is the author the one who discovered the knowl-
edge/information? If the source is secondary, who is being quoted or
cited originally?

5. What do you know about the source of the citation? Is she/he an
expert, such as a scientist, doctor, government official, college pro-
fessor, etc.?

6. Where did you find the article? In what journal or magazine, on what
website, in what book?

7. If a website, who sponsors the website (what organization, govern-
ment, company)?

8. When was this information published? What is the date on it?

9. Are you repeating the source’s words exactly or just abstracting
(summarizing) what was said? Which would be better, in this case?

If you had to pick 5 of the 7 above to put in your speech, which would you
use, based on the three criteria of 1. Audience can find it 2. It makes you
look more credible, and 3. It is ethical? Put a star by them.

If you had to pick 4 of the 7, which one would you take out from the previ-
ous question? (Cross it out)

It is not necessary to say all of this information, but most of it should be
included in the citation. This is how a speech citation is different from a
paper. The audience does not have access to this information unless you
say it.

Now, write how you would cite this source in the speech. Some stem
phrases would be “According to . . .” “In the article. . .” “On a webpage
entitled . . .” “On the website for the . . . . organization. . .” “In my interview
with Dr. Sam Smith, who is . . . .”

Compare with classmates.

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Case study
Jennifer has an informative speech due for Dr. MacKenzie’s class. It is
about why the gold standard is no longer used in American currency. She
chose the subject because she had to write a paper about it in American
history class. What should Jennifer consider in how she uses sources?

Jennifer’s friend Beth approaches her about having to give an informative
speech for Professor Daniels’ class. Beth confesses she has been having
personal problems and needs help, and she asks Jennifer to let her use
some of her outline for Dr. MacKenzie’s class. What would be the best
course of action for Jennifer?

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Chapter 4: Developing
Topics for Your Speech

Learning Objectives
After reading this chapter, the student will be able to:

• Distinguish between the specific purpose, central idea, and main
points of a speech;

• Differentiate between a speech to inform, persuade, and inspire or
entertain;

• Write a specific purpose statement;
• Write a thesis or central idea statement;
• Distinguish between acceptable and unacceptable specific purpose

and central idea statements;
• Compose appropriate specific purpose and central idea statements

for informative, persuasive, and inspirational/entertaining speeches.

Chapter Preview
4.1 – Getting Started with Your Topic

4.2 – Formulating a Specific Purpose Statement

4.3 – Formulating a Central Idea Statement

4.4 – Problems to Avoid with Specific Purpose and Central Idea State-
ments

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4.1 – Getting Started with Your Topic and
Purpose
So far in this book we have examined many practical and theoretical
aspects of public speaking as a method of communicating and as an art
form. In this chapter we are going to get into the real meat of putting your
speech together.

Often when we get to the point of sitting down to prepare a speech, we
think about topics. That is understandable, but before we go any further,
let’s recalibrate our minds to think also, or even more, about “purpose.”
There are some benefits to considering purpose and topic simultaneously.
Doing so will help you focus your speech to a manageable amount of con-
tent and become more audience-centered. Also you will be able to make
strategic decisions about other aspects of the speech, such as organization,
supporting evidence, and visual aids.

Speeches have traditionally been seen to have one of three broad purpos-
es: to inform, to persuade, and—well, to be honest, different words are
used for the third kind of speech purpose: to inspire, to amuse, to please,
to delight, or to entertain. We will just use “to entertain/inspire” as the
overall term here, understanding there are other applicable words. These
broad goals are commonly known as a speech’s general purpose, since,
in general, you are trying to inform, persuade, or entertain/inspire your
audience without regard to specifically what the topic will be. Perhaps you
could think of them as appealing to the understanding of the audience
(informative), the will or action (persuasive), and the pleasure or emotion
(entertain/inspire).

Your instructor will most likely assign you an informative and a persuasive
speech, and then perhaps one more. The third one might be a special occa-
sion speech, such as a tribute (commemorative), an after-dinner speech, a
toast, or a eulogy. These four types of speeches fit into the category of “to
inspire” or “to entertain.” This book has chapters on and examples of all
three types (Chapters 12, 13, and 15).

It should be understood that these three purposes are not necessarily ex-
clusive of the others. A speech designed to be persuasive can also be infor-
mative and entertaining, even if neither of those is the main purpose.

As we saw in Chapter 1, the canons of rhetoric is the traditional way to
explain the process of preparing a speech. That process is still a practical
guide for today. The first canon, invention, or inventio, is discussed, at
least in part, in this chapter. (Actually chapters 5, 7, 12, and 13 also deal
with invention.) Although in modern times we tend to think of invention
as the creation of a new technology, invention basically means “discovery”
of what to say.

General Purpose

the broad, overall goal
of a speech; to inform,
to persuade, to enter-
tain, etc.

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The scholars of rhetoric from the ancient times encouraged the use of
questions to “discover” the arguments and content of the speech. These
were called “topoi” and there were a couple of dozen of them; modern
scholars have reframed them as questions that can be used to develop
reasons and material. These can be helpful in many ways, but here we will
present just two basic questions you should consider for beginning your
speech:

1. What value, connection, or interest does my purpose/topic have for
the audience? What needs do they meet? and

2. Why would the audience consider me, the speaker, a credible source
on this purpose/topic?

We suggest that these two questions be in your mind as you develop your
speech. You should answer them, directly or indirectly, for your audience.
If your audience is unfamiliar with your topic, for instance, you would
want to address the first one early in the speech. If your audience does not
know anything about you, you should mention (in an appropriate way)
your background in the subject area.

One of the authors has a core concept in her basic public speaking classes:
The most effective speeches are the ones that answer the questions in the
minds of the audience. She uses that to change the students’ focus from
speaking just to express themselves to being audience-centered. She also
uses the acronym “WIIFM.” This is not a new radio station, but the abbre-
viation for “What’s In It For Me?” (see question 1 above). The audience
is asking this question, directly or indirectly, during a speech. Keep the
WIIFM acronym in mind as you start to think about your speeches more
and more from your audience’s perspective.

4.2 – Formulating a Specific Purpose Statement
Now that you know your general purpose (to inform, to persuade, or to
entertain/inspire), you can start to move in the direction of the specific
purpose. A specific purpose statement builds on your general purpose
(such as to inform) and makes it more specific (as the name suggests). So
if your first speech is an informative speech, your general purpose will be
to inform your audience about a very specific realm of knowledge, for ex-
ample, the history of NASA’s Shuttle program.

Specific Purpose
Statement

an infinitive phrase
that builds upon the
speaker’s general pur-
pose to clearly indicate
precisely what the goal
of a given speech is

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Figure 4.1

In writing your specific purpose statement, you will take three contribut-
ing elements that will come together to help you determine your specific
purpose. The diagram in Figure 4.1 shows those three elements. These
three elements are you (your interests, your background, past jobs, expe-
rience, education, major), your audience (which you learned to analyze
in Chapter 2), and the context or setting (also discussed in Chapter 2).

You
An old adage states, “Write about what you know.” In many ways, that is a
great place to start with creating a speech, although you will need to con-
sult other sources as well. If you start with ideas that reflect your interests,
goals, and passions, that commitment will come across in your speech,
give you more credibility in the eyes of your audience, and make your
speech more interesting.

This would be a good place for you to do an inventory. You have much
more going on in your brain and background than you can be conscious of
at any one time. Being asked the right kinds of prompts can help you find
ideas. Figure 4.2 is a list of prompts for this inventory. To help generate
some ideas for your speeches, complete the phrases and/or answer the

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questions in Figure 4.2 to see if any ideas can be generated from experi-
ences or interests you may not have realized you had.

Figure 4.2

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This inventory may seem long and intrusive, but digging a little deeper
may help you find ideas and directions that are unique to you. You want to
find this kind of subject matter and not the same topics others will gravi-
tate towards just because they saw a list on Google on informative speech
topics. Also, generating your list based on these questions and prompts
will get you excited about your topic and talking about it to your class-
mates. For example, a very common persuasive speech topic is organ do-
nation. There is nothing wrong with that topic per se and it is an important
issue. However, if you ask yourself the right questions, you may come up
with something far more central to who you are and that might interest
and/or apply to the audience more.

Another approach that you might find helpful is to determine what you are
passionate about through two binary routes. First, you will obviously be
passionate about the things you love, so talk about those. Is The Simpsons
your favorite TV show? Then you can inform the listeners about the people
and vision of the team behind this highly popular and long-running TV
show. Do you feel that Big Brothers Big Sisters is a vital organization in the
way it helps young people? Then persuade the audience to volunteer there.
Conversely, you can also be passionate about things you don’t love (i.e.,
hate). Does it really annoy you when people don’t use their turn signals?

The Audience
Of course, what you love or hate may be in stark contrast to how your au-
dience feels, so it is important to keep them in mind as well, which brings
us to the next contributing factor. After you examine what you know and
are passionate about, you have to determine if and how the topic has prac-
tical value or interest for others. It may be that it is a topic the audience
is not immediately interested in but needs to know about for their own
benefit. Then it becomes necessary for you to find that angle and approach
that will help them see the benefit of the topic and listen to you. The more
you know about your audience, the better you can achieve this goal. Good
speakers are very knowledgeable about their audiences.

The Context
Many aspects come into the context of a speech, but as mentioned in
Chapter 2, the main ones are the time, place, and reason(s) for the event
and the audience being there. Your classroom speeches have a fairly set
context: time limits, the classroom, assignment specifications. Other
speeches you will give in college, your career, or personal life) will require
you to think more deeply about the context just as you would the audience.

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Putting It Together
Keeping these three inputs in mind, you can begin to write a specific pur-
pose statement, which will be the foundation for everything you say in the
speech and a guide for what you do not say. This formula will help you in
putting together your specific purpose statement:

Specific Communication Word (in infinitive phrase) (to in-
form, to explain, to demonstrate, to describe, to define, to persuade,
to convince, to prove, to argue)

Target Audience (my classmates, the members of the Social
Work Club, my coworkers)

The Content (how to bake brownies, that Macs are better than
PCs)

Each of these parts of the specific purpose is important. The first two parts
make sure you are clear on your purpose and know specifically who will be
hearing your message. However, we will focus on the last part here.

The content part of the specific purposes statement must first be singular
and focused, and the content must match the purpose. The word “and”
really should not appear in the specific purpose statement since that would
make it seem that you have two purposes and two topics. Obviously, the
specific purpose statement’s content must be very narrowly defined and,
well, specific. One mistake beginning speakers often make is to try to

“cover” too much material. They tend to speak about the whole alphabet,
A-Z on a subject, instead of just “T” or “L.” This comes from an emphasis
on the topic more than the purpose, and from not keeping audience and
context in mind. In other words, go deep (specific), not broad. Examples in
this chapter will show what that means.

Second, the content must match the focus of the purpose word. A common
error is to match an informative purpose with a persuasive content clause
or phrase. For example,

To explain to my classmates why term life insurance is a better
option than whole life insurance policies.

To inform my classmates about how the recent Supreme Court
decision on police procedures during arrests is unconstitutional.

Sometimes it takes an unbiased second party to see where your content
and purpose may not match.

Third, the specific purpose statement should be relevant to the audience.
How does the purpose and its topic touch upon their lives, wallets, rela-
tionships, careers, etc.? It is also a good idea to keep in mind what you
want the audience to walk away with or what you want them to know, to

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be able to do, to think, to act upon, or to respond to your topic—your ulti-
mate outcome or result.

To revisit an earlier example, “to explain to my classmates the history of
NASA” would be far too much material and the audience may be unsure of
its relevance. A more specific one such as “to inform my classmates about
the decline of the Shuttle program” would be more manageable and clos-
er to their experience. It would also reference two well-known historical
tragedies involving the Shuttle program, the Challenger Disaster in 1986
and the Columbia Explosion in 2003. Here are several examples of specific
purposes statements. Notice how they meet the standards of being singu-
lar, focused, relevant, and consistent.

To inform my classmates of the origin of the hospice movement.

To describe to my coworkers the steps to apply for retirement.

To define for a group of new graduate students the term “academic
freedom.”

To explain to the Lions Club members the problems faced by veter-
ans of the wars in Iraq and Afghanistan.

To persuade the members of the Greek society to take the spring
break trip to Daytona Beach.

To motivate my classmates to engage in the College’s study abroad
program.

To convince my classroom audience that they need at least seven
hours of sleep per night to do well in their studies.

Now that you understand the basic form and function of a specific purpose
statement, let’s revisit the original diagram in Figure 4.1. The same topic
for a different audience will create a somewhat different specific purpose
statement. Public speaking is not a “one-size-fits-all” proposition. Let’s
take the subject of participating in the study abroad program. How would
you change your approach if you were addressing first-semester freshmen
instead of first-semester juniors? Or if you were speaking to high school
students in one of the college’s feeder high schools? Or if you were asked
to share your experiences with a local civic group that gave you a partial
scholarship to participate in the program? You would have slightly differ-
ent specific purpose statements although your experience and basic infor-
mation are all the same.

For another example, let’s say that one of your family members has ben-
efitted from being in the Special Olympics and you have volunteered two
years at the local event. You could give a tribute (commemorative speech)
about the work of Special Olympics (with the purpose to inspire), an infor-
mative speech on the scope or history of the Special Olympics, or a per-

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suasive speech on why audience members should volunteer at next year’s
event. “Special Olympics” is a key word in every specific purpose, but the
statements would otherwise be different.

Despite all the information given about specific purpose statements so
far, the next thing you read will seem strange: Never start your speech by
saying your specific purpose to the audience. In a sense, it is just for you
and the instructor. For you, it’s like a note you might tack on the mirror
or refrigerator to keep you on track. For the instructor, it’s a way for him
or her to know you are accomplishing both the assignment and what you
set out to do. Avoid the temptation to default to saying it at the beginning
of your speech. It will seem awkward and repetitive. In fact, from experi-
ence we can say it is incredibly common for students to appear before the
audience, realize their nerves, and say, “Uh, my name is …. and my speech
is about….” This is one of the last things you want to do at the beginning of
your speech along with just saying your specific purpose statement.

4.3 – Formulating a Central Idea Statement
While you will not actually say your specific purpose statement during
your speech, you will need to clearly state what your focus and main
points are going to be (preferably after using an introductory method such
as those described in Chapter 8). The statement that reveals your main
points is commonly known as the central idea statement (or just the
central idea).

Now, at this point we need to make a point about terminology. Your in-
structor may call the central idea statement “the thesis” or “the thesis
statement.” Your English composition instructor probably uses that term
in your essay writing. Another instructor may call it the “main idea state-
ment.” All of these are basically synonymous and you should not let the
terms confuse you, but you should use the term your instructor does.

That said, is the central idea statement the very same thing as the thesis
sentence in an essay? Yes, in that both are letting the audience know with-
out a doubt your topic, purpose, direction, angle and/or point of view. No,
in that the rules for writing a “thesis” or central idea statement in a speech
are not as strict as in an essay. For example, it is acceptable in a speech to
announce the topic and purpose, although it is usually not the most artful
or effective way to do it. You may say,

“In this speech I will try to motivate you to join me next month as a
volunteer at the regional Special Olympics.”

That would be followed by a preview statement of what the speech’s argu-
ments or reasons for participating will be, such as,

Central Idea
Statement

a statement that con-
tains or summarizes a
speech’s main points

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“You will see that it will benefit the community, the participants,
and you individually.”

However, another approach is to “capsulize” the purpose, topic, approach,
and preview in one succinct statement.

“Your involvement as a volunteer in next month’s regional Special
Olympics will be a rewarding experience that will benefit the com-
munity, the participants, and you personally.”

This last version is really the better approach and most likely the one your
instructor will prefer.

So, you don’t want to just repeat your specific purpose in the central idea
statement, but you do want to provide complete information. Also, unlike
the formal thesis of your English essays, the central idea statement in a
speech can and should use personal language (I, me, we, us, you, your,
etc.) and should attempt to be attention-getting and audience-focused.
And importantly, just like a formal thesis sentence, it must be a complete,
grammatical sentence.

The point of your central idea statement in terms of your audience is to
reveal and clarify the ideas or assertions you will be addressing in your
speech, more commonly known as your main points, to fulfill your specific
purpose. However, as you are processing your ideas and approach, you
may still be working on them. Sometimes those main points will not be
clear to you immediately. As much as we would like these writing process-
es to be straightforward, often we find that we have to revise our original
approach. This is why preparing a speech the night before you are giving it
is a really, really bad idea. You need lots of time for the preparation and
then the practice.

Sometimes you will hear the writing process referred to as “iterative.” This
word means, among other things, that a speech or document is not al-
ways written in the same order as the audience finally experiences it. The

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crafting process loops back on itself. You may have noticed that we have
not said anything about the introduction of your speech yet. Even though
that is the first thing the audience hears, it may be one of the last parts you
actually compose. It is best to consider your speech flexible as you work on
it, and to be willing to edit and revise. If your instructor asks you to turn
the outline in before the speech, you should be clear on how much you are
allowed to revise the outline after that. Otherwise, it helps to know that
you can keep editing your speech until you deliver it, especially while you
practice.

Here are some examples of pairs of specific purpose statements and cen-
tral idea statements.

Specific Purpose: To explain to my classmates the effects of losing
a pet on the elderly.

Central Idea: When elderly persons lose their animal companions,
they can experience serious psychological, emotional, and physical
effects.

Specific Purpose: To demonstrate to my audience the correct meth-
od for cleaning a computer keyboard.

Central Idea: Your computer keyboard needs regular cleaning to
function well, and you can achieve that in four easy steps.

Specific Purpose: To persuade my political science class that labor
unions are no longer a vital political force in the U.S.

Central Idea: Although for decades in the twentieth century labor
unions influenced local and national elections, in this speech I will
point to how their influence has declined in the last thirty years.

Specific Purpose: To motivate my audience to oppose the policy of
drug testing welfare recipients.

Central Idea: Many voices are calling for welfare recipients to go
through mandatory, regular drug testing, but this policy is unjust,
impractical, and costly, and fair-minded Americans should active-
ly oppose it.

Specific Purpose: To explain to my fellow civic club members why
I admire Representative John Lewis.

Central Idea: John Lewis has my admiration for his sacrifices
during the Civil Rights movement and his service to Georgia as a
leader and U.S. Representative.

Specific Purpose: To describe how makeup is done for the TV show
The Walking Dead.

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Central Idea: The wildly popular zombie show The Walking Dead
achieves incredibly scary and believable makeup effects, and in
the next few minutes I will tell you who does it, what they use, and
how they do it.

Notice that in all of the above examples that neither the specific purpose
nor the central idea ever exceeds one sentence. You may divide your
central idea and the preview of main points into two sentences or three
sentences, depending on what your instructor directs. If your central idea
consists of more than three sentences, then you probably are including too
much information and taking up time that is needed for the body of the
speech. Additionally, you will have a speech trying to do too much and that
going overtime.

4.4 – Problems to Avoid with Specific Purpose
and Central Idea Statements
The first problem many students have in writing their specific purpose
statement has already been mentioned: specific purpose statements some-
times try to cover far too much and are too broad. For example:

To explain to my classmates the history of ballet.

Aside from the fact that this subject may be difficult for everyone in your
audience to relate to, it is enough for a three-hour lecture, maybe even a
whole course. You will probably find that your first attempt at a specific
purpose statement will need refining. These examples are much more
specific and much more manageable given the limited amount of time you
will have.

To explain to my classmates how ballet came to be performed and
studied in the U.S.

To explain to my classmates the difference between Russian and
French ballet.

To explain to my classmates how ballet originated as an art form
in the Renaissance.

To explain to my classmates the origin of the ballet dancers’ cloth-
ing.

The second problem with specific purpose statements is the opposite of
being too broad, in that some specific purposes statements are so focused
that they might only be appropriate for people who are already extremely
interested in the topic or experts in a field:

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To inform my classmates of the life cycle of a new species of lima
bean (botanists, agriculturalists).

To inform my classmates about the Yellow 5 ingredient in Moun-
tain Dew (chemists, nutritionists).

To persuade my classmates that JIF Peanut Butter is better than
Peter Pan. (professional chefs in large institutions)

The third problem happens when the “communication verb” in the specific
purpose does not match the content; for example, persuasive content is
paired with “to inform” or “to explain.” If you resort to the word “why” in
the thesis, it is probably persuasive.

To inform my audience why capital punishment is unconstitution-
al. (This cannot be informative since it is taking a side)

To persuade my audience about the three types of individual re-
tirement accounts. (This is not persuading the audience of
anything, just informing)

To inform my classmates that Universal Studios is a better theme
park than Six Flags over Georgia. (This is clearly an opinion,
hence persuasive)

The fourth problem exists when the content section of the specific purpose
statement has two parts and thus uses “and.” A good speech follows the
KISS rule—Keep It Simple, Speaker. One specific purpose is enough. These
examples cover two different topics.

To explain to my audience how to swing a golf club and choose the
best golf shoes.

To persuade my classmates to be involved in the Special Olympics
and vote to fund better classes for the intellectually disabled.

To fix this problem, you will need to select one of the topics in these exam-
ples and speak on just that:

To explain to my audience how to swing a golf club.

OR

To explain to my audience how to choose the best golf shoes.

Of course, the value of this topic depends on your audience’s interest in
golf and your own experience as a golfer.

The fifth problem with both specific purpose and central idea statements
is related to formatting. There are some general guidelines that need to be
followed in terms of how you write out these elements of your speech:

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• Do not write either statement as a question.
• Always use complete sentences for central idea statements and infini-

tive phrases (that is, “to …..”) for the specific purpose statement.
• Only use concrete language (“I admire Beyoncé for being a talented

performer and businesswoman”), and avoid subjective or slang terms
(“My speech is about why I think Beyoncé is the bomb”) or jargon
and acronyms (“PLA is better than CBE for adult learners.”)

Finally, the sixth problem occurs when the speech just gets off track of the
specific purpose statement, in that it starts well but veers in another di-
rection. This problem relates to the challenge of developing coherent main
points, what might be called “the Roman numeral points” of the speech.
The specific purpose usually determines the main points and the relevant
structure. For example, if the specific purpose is:

To inform my classmates of the five stages of grief as described by
Elizabeth Kubler-Ross.

There is no place in this speech for a biography of Dr. Kubler-Ross, argu-
ments against this model of grief, therapies for those undergoing grief, or
steps for the audience to take to get counseling. All of those are different
specific purposes. The main points would have to be the five stages, in
order, as Dr. Kubler-Ross defined them.

There are also problems to avoid in writing the central idea statement. As
mentioned above, remember that:

• The specific purpose and central idea statements are not the same
thing, although they are related.

• The central idea statement should be clear and not complicated or
wordy; it should “stand out” to the audience. As you practice delivery,
you should emphasize it with your voice.

• The central idea statement should not be the first thing you say, but
should follow the steps of a good introduction as outlined in Chapter
8. Those steps include

1. getting the audience’s attention,
2. revealing the topic,
3. revealing the central idea and main points,
4. establishing your credibility, and
5. establishing rapport with your audience.

One last word. You will notice that we have said nothing about titles of
your speeches so far. A title is a good thing and serves purposes. Your in-
structor may or may not emphasize the title of your speech. This textbook
chooses to focus on the purpose and central idea as the basis, or the spine
of the speech. A good source on titles can be found here: How to write
good speech titles.

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Conclusion
You should be aware that all aspects of your speech are constantly going to
change as you move toward actually giving your speech. The exact word-
ing of your central idea may change and you can experiment with differ-
ent versions for effectiveness. However, your specific purpose statement
should not change unless there is a really good reason, and in some cases,
your instructor will either discourage that, forbid it, or expect to be noti-
fied. There are many aspects to consider in the seemingly simple task of
writing a specific purpose statement and its companion, the central idea
statement. Writing good ones at the beginning will save you some trouble
later in the speech preparation process.

Something to Think About
What if your informative speech has the specific purpose statement: To
explain the biological and lifestyle causes of Type II diabetes. The assign-
ment is a seven-minute speech, and when you practice it the first time, it is
thirteen minutes long. Should you adjust the specific purpose statement?
How?

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Case Studies in Specific Purposes and Central Idea Statements
Case Study One: Mitchell is taking a Fundamentals of Speech course in
his second year of college. As a member of the college’s tennis team, he
wants to speak on his favorite subject, tennis. He is assigned an informa-
tive speech that should be seven minutes long and use four external sourc-
es (other than his own experience). He realizes off the bat that he knows a
great deal about the subject as far as how to play and be good at it, but not
much about the history or origins or the international impact of the sport.
He brainstorms a list of topics, as his instructor tells him to: 1. Famous
tennis players 2. Rules of tennis 3. How to start playing tennis 4. How to
buy or choose equipment for tennis 5. Why tennis is a great sport 6. Ten-
nis organizations 7. Where tennis came from 8. Dealing with tennis inju-
ries 9. Tennis and the Olympics 10. Famous tennis tournaments—grand
slam events

However, he also wants to be sure that his audience is not bored or con-
fused. His instructor gives him a chance to get in a small group and have
four of his classmates give him some ideas about the topics. He finds out
no one in his group has ever played tennis but they do have questions. He
knows that everyone in his class is 18-24 years old, single, no children, en-
rolled in college, and all have part-time jobs.

Critique Mitch’s brainstormed topics based on what you know. What
should he do? Can you come up with a good starting specific purpose?

Case Study Two: Bonita is required to give a 5- to 6-minute presentation
as part of a job interview. The interview is for a position as public relations
and social media director of a nonprofit organization that focuses on nu-
trition in a five-county region near her home. There will be five people in
her audience: the president of the organization, two board members, the
office manager (who is also the Human Resources director), and a volun-
teer. She has never met these people. Bonita has a college degree in public
relations, so she knows her subject. She does as much research on the
organization as she can and finds out about their use of social media and
the Internet for publicity, marketing, and public relations. It does have a
Facebook page but is not utilizing it well. It does not have any other social
media accounts.

What would you suggest for Bonita? Here are some questions to consider.
Should she be persuasive, informative, or inspiring? (General purpose).
What should be her specific content area? How can she answer the two im-
portant questions of the value of her topic to the audience and why would
the audience think she is credible?

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Chapter 5: Researching
Your Speeches

Learning Objectives
After reading this chapter, the student will be able to:

• Explain the difference between primary and secondary sources;
• Understand basic library research;
• Distinguish between reliable and unreliable information on the Inter-

net;
• Access and find reliable information on the Internet;
• Construct a short survey usable for analyzing an audience;
• Conduct short interviews for information for speeches;
• Recognize information that should be cited.

Chapter Preview
5.1 – Research

5.2 – Accessing Information Through a Library

5.3 – Research on the Internet

5.4 – Conducting Your Own Research

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5.1 – Research
When preparing to write or speak about a topic, your first step is to gather
information. You will need to do research to ensure that you provide your
audience with sufficient background information and support your claims.

Doing research involves more than finding a few books or articles on a
topic; a researcher’s job is to find useful, relevant, and reliable information,
which can be challenging. This chapter will help by providing an introduc-
tion to research terminology and the research process.

Primary and Secondary Sources
You may hear sources described as either “primary” or “secondary,” and
understanding this distinction can help you assess what types of informa-
tion are useful for your various needs.

A primary source is one that is original and first-hand. This has differ-
ent meanings depending on the disciplinary context, but generally refers
to the product of someone’s original work, such as the results of a scien-
tist’s study or an author’s novel. You may access published primary sourc-
es in introductory college courses like this one, and you will definitely do
so as you progress in your discipline. Keep in mind that primary sources
are generally factual rather than analysis or interpretation, although not in
all cases.

In your research, you will more frequently use secondary sources,
which are articles, books, and websites that involve analysis or interpreta-
tion of primary sources. While a scientific study would be a primary source,
a magazine article about the findings of that study would be considered a
secondary source.

Whether you use a primary or a secondary source depends on our purpose,
topic, audience, and context. If you engage in undergraduate research in
your junior or senior year and present at a conference, you will be expect-
ed to have some primary research. However, for most of your college work,
you will be looking for reliable secondary sources. One way to assess the
quality of a secondary source is to look at its references or bibliography.
A reliable source will cite other sources to support its claims. Likewise, a
well-researched speech will provide support for its argument by using evi-
dence obtained from reliable sources.

Most researchers begin their work by evaluating the current information
that exists on their topic. They may look at a combination of primary and
secondary sources during this process. Their goal is to find out what is
currently known about a topic and where the research may be headed. Stu-
dents completing a research-based assignment will begin much the same
way.

Primary Research

new research, carried
out to acquire data
first-hand rather from
previously published
sources to answer
specific questions or
issues and discover
knowledge

Primary Sources

information that is
first-hand or straight
from the source; infor-
mation that is unfil-
tered by interpretation
or editing

Secondary Sources

information that is not
directly from the first-
hand source; infor-
mation that has been
compiled, filtered,
edited, or interpreted
in some way

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5.2 – Accessing Information Through a Library
The library plays an important role for researchers, because materials in
libraries have been selected for the information needs of their users. Col-
lege and university libraries provide resources to support the academic
programs of study at their institutions.

The Library Catalog
The library catalog is a good place to begin searching. Since it will allow
you to search the library’s collection of books, periodicals, and media, you
will have access to a lot of material that broadly covers your topic, and the
information you find will help you as you work to narrow the scope of your
research.

Many libraries have a unique or branded name for their catalog and pro-
vide online search functionality. One helpful feature of the catalog’s search
tool is the ability to sort and refine search results by date, format, author,
and other filter options.

Additionally, library catalogs allow users to link to electronic books, videos,
and other resources directly. These resources can be quite helpful, since
users do not need to come to the library building, nor are these resources
available only during library hours.

Databases
You’re already familiar with using search engines (like Google), but did
you know that these tools only give you access to information that compa-
nies and people have shared for free? The content freely available online
only represents a fraction of that which actually exists.

A lot of the information that isn’t free is protected by paywalls. You may
have tried to read an article online, but weren’t able to see the full text
because you were asked to pay. This can be frustrating when the content
is useful for research! Fortunately, you have access to online databases
through your library.

Library databases are available 24/7, and provide users with access to the
full text of eBooks and articles from periodicals, works that are pub-
lished on a regular, ongoing basis, such as magazines, academic journals,
and newspapers. The content in library databases is available because li-
braries have paid to subscribe to the publications they offer. For the library
user, this information is free—but you will have to search the library’s
databases to access it.

Note that if you are trying to use library databases remotely (not via a
wired connection to the library’s actual network), such as from home or on
a business’s free Wi-Fi network, you will probably be asked to log in to ver-

Periodicals

works that are pub-
lished on a regular,
ongoing basis, such as
magazines, academic
journals, and newspa-
pers

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ify that you are an authorized user of the library’s materials. Because the
library has paid to access these subscription resources, they protect access
by asking users to verify their status. Your library or instructor can help if
you aren’t sure how to log in or experience difficulty when trying to do so.

While databases index newspapers and popular magazines, college-level
researchers especially benefit from their inclusion of articles published in
academic journals. Almost all content in academic journals is peer-re-
viewed. The authors of journal articles are experts in their subject areas,
and after having conducted research on their topic, write up the results in
an article that they submit for publication to a scholarly journal (a periodi-
cal whose target audience is other experts in that disciplinary field).

Before the editor approves the publication of an article in their journal,
they send it to other scholars who are experts in the subject area. The oth-
er scholars, peers of the original author, then read the articles and evaluate
them according to the standards of that discipline. Only after an article has
passed the peer review process can it be published in the academic journal.

Something you may have wondered is whether the terms “scholarly,”
“peer-reviewed,” and “academic” have different meanings when used to
describe articles or the journals in which they are published. The answer is
no. These terms are used interchangeably.

Historically, academic journals were primarily available in print, but today
most readers access them online. When looking at a search results page, it
can be challenging to figure out which articles are from popular magazines
and which are from scholarly journals. Fortunately, most databases have
a filter that lets you limit your results by publication type. As you continue
to use the search function in databases, you will notice that it’s possible to
put additional controls on the displayed results, allowing you to sort and
refine.

Filtering your results is just one way to ensure that you find the informa-
tion you need. Another option is to modify your search technique. The
easiest way to do this is to put search phrases in quotation marks. If you’re
looking for information about attention deficit disorder, using “attention
deficit disorder” ensures that the three words stay together in the order in
which you have typed them. This can be very helpful to optimize the rel-
evance of your search results. Without the quotation marks, the database
will look for the words “attention,” “deficit,” and “disorder.” You can also
combine search terms by using Boolean operators (AND, OR, and NOT);
try changing the search parameters by using truncation (to find similar
words with the same root, such as typing medica* will give you results
including medical, medically, medication, medications, etc.); or searching
with subject headings. An example of a search using some advanced tech-
niques is shown in Figure 5.1. Figure 5.2 clarifies how different disciplines
may categorize primary vs. secondary sources.

Peer-review

a review process in
which other schol-
ars have read a work
of scholarly writing
(usually articles, but
sometimes books) and
evaluated whether
it meets the quality
standards of a particu-
lar publication and/or
discipline

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Figure 5.1

Figure 5.2

You can control your search a great deal, even making it so specific that
nothing will be found! For most research topics, however, a basic keyword
search will take you far enough. It’s only when you aren’t finding what you
need that you should consider adjusting your search strategy.

Other Library Resources and Services
A library’s online search tools allow you to search their extensive holdings.
Know that you can (and should) ask for help if you have problems or ques-
tions. Remember that librarians are research experts and can help you to
find information, select a topic, refine your search, cite your sources, and
much more!

Did you know?

Many libraries offer
resource sharing ser-
vices, which allow you
to borrow items your
library does not have
available. The delivery
can take a few days, so
be sure to order items
at least a week before
you need them!

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5.3 – Research on the Internet
Many of the techniques you use to improve your library searches can help
you online too. Keeping phrases together with quotation marks works on
many sites, and you can use the minus sign (-) to filter out search terms
you’d prefer not be included. Date range filters and other limiters are avail-
able too, helping you narrow your search down even further. For exam-
ple, Advanced Search on Google (Google it!) will give you several filters to
narrow your search.

Finding information online is relatively simple, so the challenge research-
ers face is determining what information is useful and whether it’s credi-
ble. A quick assessment is easy, and here are a few questions to guide you:

• Is the information current relative to your needs? Informa-
tion in a rapidly-changing field like science or medicine can quickly
become outdated. Even social science research is time-sensitive.
Laws and demographics can change quickly, and you’ll want to be
sure the information you’re using is up-to-date.

• Does the information address your topic? You may not find
any single source that directly addresses all facets of your approach to
a topic. You can, however, use information from multiple sources to
support different parts of your work.

• Who is the source of information? The advice of an expert in a
subject may be more valuable than the opinion of a layperson. On the
other hand, a salesperson may know a lot about their product, but
their perspective is informed by their goal of making a sale. With this
in mind, you may ask yourself why was this information creat-
ed?

The trustworthiness of information you find on the Internet can be hard-
er yet to discern. While a source may have a current date listed, seem to
offer relevant information, and claim to be an expert, it’s important to go
beyond the information they give about themselves and verify that you can
believe that they are honestly representing themselves and the informa-
tion they offer.

Some advice on how to effectively evaluate online information is offered
by Washington State University Professor Michael Caulfield, who suggests
doing the following:

• Check for previous work: Look around to see if someone else has
already fact-checked the claim or provided a synthesis of research.
Dubious claims can quickly be debunked with a Google search. Some
websites that are dedicated to fact-checking include FactCheck.org,
Politifact, and Snopes. The first two are focused on political claims,
while the third addresses stories from various sources.

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• Go upstream to the source: Go “upstream” to the source of the
claim. Most web content is not original. Get to the original source to
understand the trustworthiness of the information. You can achieve
this by identifying where the information originated. If an article is
describing a scientific study, tracking down the original study may
reveal that its significant findings weren’t accurately represented.

• Read laterally: Once you get to the source of a claim, read what
other people say about the source (publication, author, etc.). The
truth is in the network. While some sources may claim to be experts
in their subject areas, it may turn out that other experts in the field
consider that source questionable.

• Circle back: If you get lost, hit dead ends, or find yourself going
down an increasingly confusing rabbit hole, back up and start over
knowing what you know now. You’re likely to take a more informed
path with different search terms and better decisions. If you feel that
you are overwhelmed by the amount of information, or can’t tell if
sources are actually still relevant to your topic, it might be time to
start over, or seek assistance.

There are many “tests” or “sets of criteria” that you can find in textbooks
and on websites for deciding if a website is reliable. Words and concepts
such as currency, authority, accessing only certain domain names (.org
or .edu as opposed to .com), and inclusion of a bibliography or references
section are common. Another is writing style: does the writing style show
bias (such as use of name-calling or loaded language) or poor grammar
and editing? These are all good signs that your site may have an agenda
beyond fair presentation of facts. However, your site may seem to pass
muster on first sight but not really provide what you need. That is why we
have included the advice from Dr. Caulfield here. For more information on
this topic, check out:

Source 1

Source 2

Source 3

One common source that many students have questions about using is
Wikipedia. Most of us use Wikipedia or similar sites to look up the answers
to pressing questions such as “Was Val Kilmer in the film Willow?” or

“When is the next solar eclipse?” However, it is unlikely that your instruc-
tor will be satisfied with your using evidence from Wikipedia (or other
Wiki-type sites).

There are a couple of reasons for this. One is that Wikipedia is, like a
dictionary, a basic reference source. Like a printed encyclopedia, it is used
for basic or general information about a topic, but this means that it is not

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suitable for serious college-level research. Additionally, because anyone on
Wikipedia (or any Wiki site) can update information, there is no guarantee
that what you read will be up-to-date or correct. While Wikipedia and its
editors make every effort to maintain the accuracy of entries, with millions
of pages on the site, that isn’t always possible. Sometimes Wikipedia pages
display inaccurate information, including hoax articles or prank edits.
These are typically corrected quickly by editors who notice a change has
been made and fact-check to verify whether the information is true.

When it comes down to it, Wikipedia is a good place to go to obtain basic
information or general knowledge about your subject. You can use the
references at the bottom of the page (if there are any) to look for informa-
tion elsewhere. But saying to an audience, “my source for the information
in this speech is Wikipedia” will probably do little to convince your audi-
ence that you are knowledgeable and have done adequate research for the
speech.

Keeping in mind the considerations discussed in this section will help you
select online sources for use in your work. They will also help you as you
navigate the breadth of information on- and offline in your daily life.

5.4 – Conducting Your Own Research
Up to this point, we have discussed finding sources (both primary and
secondary) that have been published. It is also possible for you to use
some truly firsthand information in your speeches by conducting your own
primary research.

Surveys
One type of primary research you can use is surveys. Your instructor may
ask you to construct a short survey to learn something about your audi-
ence before, for example, a persuasive speech. A survey can be helpful if
the questions are well-written and if the survey is not too long.

For the most part, a survey should use objective questions. That means
questions with a few predetermined answers for the survey-takers to
choose from, such as multiple-choice, true-false, I agree/Neutral/I dis-
agree, or yes-no. If the researcher wants to construct a multiple choice
question, he or she must try to provide all the reasonable options.

For example, if a student wanted to give a speech about why consumers
should not buy gas with ethanol, and used this question:

What grade of gas do you buy for your car? Regular Medium High Octane/
Premium

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The survey writer left out the option of diesel, and failed to account for stu-
dents who don’t own or drive a car, who are unsure what grade of gasoline
they buy, or who buy more than one grade of gasoline.

Another misstep to avoid is asking open-ended questions. If you wanted to
know what grocery store in the area your audience patronized, this ques-
tion would not be ideal:

At which grocery store does your family shop?
_______________________

This alternate version would be more useful and easy to interpret:

At which of these grocery stores does your family shop?

• Food City
• Target
• Publix
• Kroger
• Save-a-Lot
• Walmart
• Shoprite
• Other: ______________________

Allowing the people taking your survey to select more than one of the
responses is best, since few people shop at just one store. Or you could
phrase the question, “At which of these grocery stores does your family
spend most of its money?” In that case, there would only be one answer,
and it would tell you more specific information.

The criteria for what constitutes a “short” survey are fluid, but five ques-
tions would probably be enough to let you know what you need. A survey
taker might become tired of answering a long list of questions. Other
things to keep in mind when writing questions are to avoid using too
vague or too personal questions, because respondents may not know how
or may not want to answer. Furthermore, to get honest responses, it helps
to write questions in an unbiased way. “Do you favor raising the minimum
wage in our state to $15.00 per hour?” is more balanced than “Do you
believe that business owners in our state should be required to treat their
employees better by having to raise their minimum wage to a more rea-
sonable and fair $15.00 per hour?” You also would not want to insult your
survey takers with questions such as “Do you agree that all math majors
are antisocial?”

Finally, you will administer the survey. There are many free online tools
for surveys; two popular options are Survey Monkey and Google Forms.
These are easy to use and helpful for short surveys (you might need to pay
a fee for longer surveys, or to send surveys to a large group of people). You
can also conduct surveys in person, but that takes longer and would not be

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anonymous, meaning people may be less likely to answer honestly. Finally,
your instructor may ask you to make paper copies and pass them around
class.

You can use a variety of means to conduct surveys. Using surveys is valu-
able because knowing your audience’s level of knowledge and their atti-
tudes about your topic ahead of time can be helpful in creating an audi-
ence-centered speech.

Interviews
You may also benefit from conducting an interview with a person who is
knowledgeable about your topic, such as a professional with educational
and career credentials in their field. Using a first-hand interview will add
a great deal of credibility to your speech, if done correctly. For example, if
you are going to give a speech about the effects of the No Child Left Behind
policy or the Common Core standards, it makes sense to talk to an elemen-
tary school principal for their knowledge and expertise on the issue.

Here are some valuable tips:

1. Do the interview after you have read some published sources on the
topic, not before. You should have a good understanding of the basic
issues involved.

2. Choose the right person: someone who has first-hand knowledge of
the topic, is available, and is willing to be interviewed.

3. Make an appointment with the interviewee, and arrive on time.
4. Assume that the person you are interviewing is busy and cannot give

you lots of time. This assumption may be wrong, but it’s better to go
in with the expectation of limited time than to expect the person to
speak with you for an hour.

5. Prepare your questions in advance and have your questions in a log-
ical order. Do not say, “I have to give a speech on ____. What can
you tell me about it?”

6. Ask the person for information you cannot get from other sources.
The interviewee may not know national statistics off the top of their
head. They will know about their daily experience with the topic.

7. Be sure not to ask inappropriate, proprietary, or embarrassing ques-
tions. Your interviewee should know that it’s okay for them to refuse
to answer if they are not comfortable.

8. Finally, write the person a thank you note or email afterward. They
have done you a big favor, and expressing your gratitude is a courte-
ous gesture. It is also valuable to networking. Someday, your inter-
viewee may be in the position to offer you a job.

What to Do With All These Sources
Once you have found your sources, you will start by reading them. Taking
notes as you work will help you identify notable themes and make connec-

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tions between your sources. Be sure to keep good track of where you
get information as you work so you can cite it!

Citation is an integral part of academic work. Since research builds on
the work of others, acknowledging those who contributed is essential to
academic integrity. The format of your citations will depend on the dis-
ciplinary context, because there are many styles. Students should check
which citation style their instructor requires, and find out if there are
requirements for the type and/or number of sources as well.

You might wonder if you should cite every piece of information you find
and use in your work. Some information is considered “common knowl-
edge,” and if it is, it usually does not have to be cited. Usually we think of
this as the general kind of historical or scientific information found in en-
cyclopedias, such as that water freezes at 32 degrees Fahrenheit. But com-
mon knowledge goes a little further. Generally, if over half of the sources
you’re using have the same piece of information, you can consider that
common knowledge. What you should cite is unique knowledge, informa-
tion you find in one source.

A better approach, however, is to find out the original source of the “com-
mon knowledge.” For example, if you were researching “sexual harass-
ment” and found the common legal definition in all your sources, you
should find out the original source of that legal definition rather than
considering it “common knowledge.” Citing its original source is important
both for ethical reasons and credibility reasons.

Conclusion
This chapter has covered a lot of information that will be useful to you in
your public speaking class as well as other classes. Having a strong re-
search foundation will give your speech interest and credibility. This chap-
ter has shown you how to access information and also how to find reliable
information and evaluate it.

On citation:

The field of commu-
nication uses APA
(American Psycholog-
ical Association) for-
mat, also used in most
social sciences. Your
instructor may allow
you to use MLA (Mod-
ern Language Associa-
tion) instead, which is
used in English class-
es. The Online Writing
Lab for Purdue Univer-
sity (https://www.owl.
english.purdue.edu) is
a great resource.

When using auto-
matically generated
citations, be sure to
proof-read. As helpful
as computers are, they
are not infallible!

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Chapter 6:
Organizing and Outlining
Your Speech

Learning Objectives
After studying this chapter, the student will be able to:

• Explain why organization is necessary and valuable to public speak-
ing;

• Differentiate the different types of organizational patterns;
• Choose an organizational pattern that is most logical to the speech’s

specific purpose;
• Construct an outline for an extemporaneous speech;
• Create connective statements that will help the audience understand

the logic and structure of a speech.

Chapter Preview
6.1 – Why We Need Organization in Speeches

6.2 – Patterns of Organization

6.3 – Connective Statements

6.4 – Outlining

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6.1 – Why We Need Organization in Speeches
Have you had this experience? You have an instructor who is easy to take
notes from because they help you know the main ideas and gives you
cues as to what is most important to write down and study for the test.
And then you might have an instructor who tells interesting stories, says
provocative things, and leads engaging discussions, but you have a really
hard time following where the instruction is going. If so, you already know
that structure makes a difference for your own listening and learning. In
this chapter we will examine why that is true and how you can translate
that type of structure to your own speeches.

Significant psychological and communication research has been done
about how an audience needs and desires clear organization in a speech as
they listen. Sources on how audiences need organization are listed in the
references at the end of the book, but they are summarized here.

First, as we listen, we have limits as to how many categories of informa-
tion we can keep in mind. You have probably heard that this number of
items or categories is seven, or as one source says, “seven plus or minus
two” (Miller, 1956; Gabriel and Mayzner, 1963; Cowan, Chen, & Rouder,
2004). In public speaking, to be on the safe side, the “minus two” is ad-
vised: in other words, you should avoid having more than five main points
in a speech, and that would only be for a speech of greater length where
you could actually support, explain, or provide sufficient evidence for five
points.

For most speeches that you would give in class, where you have about 5-7
minutes, three points is probably safe territory, although there could be
exceptions, of course. It is also acceptable for short speeches to just have
two main points, if doing so supports your specific purpose. That
last phrase is bolded for emphasis because ultimately, your organization is
going to depend on your specific purpose.

Secondly, the categories of information should be distinct, different, and
clear. You might think about organization in public speaking as having
three steps. These steps are grouping, labeling, and ordering (putting into
a good order). We will return to the order of parts and labeling sections
of the speech later in the chapter. Before you can label your main points
clearly or put them in the right order, you have to group your information.

Finally, because your audience will understand you better and perceive
you as organized, you will gain more credibility as a speaker if you are
organized, assuming you also have credible information and acceptable
delivery (Slagell, 2013; Sharp & McClung, 1966). Yun, Costantini, and
Billingsley (2012) also found a side benefit to learning to be an organized
public speaker: your writing skills will improve, specifically your organi-
zation and sentence structure. This was no surprise to one of the authors,

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whose students often comment that they were able to organize their essays
and papers for other classes much better after learning good organization
principles for speaking.

Grouping
Here we might use the analogy of having a yard sale at your home, some-
thing you might have done or helped a family member to do. The first step,
before putting up signs or pricing items, is to go through your closets and
garage and creating “piles” of items: what you want to sell, what should
probably just be discarded, what you want to keep but store elsewhere,
what you might want to give away. Then you take the “sell” pile and sepa-
rate it into categories such as children’s items, tools, kitchen items, furni-
ture, etc. This second phase of sorting items is so you can put them outside
on your lawn or driveway in a way people expect to see items and would
be more likely to buy. You would probably not sort items by color or size,
although you could. It’s just that your customers are not looking for “blue”
items or “big” items as much as they are looking for kitchen items, baby
clothes, or furniture.

One of the authors frequently does the following exercise in class. She has
all the students take some object from their pocket, purse, or backpack
and place it on a table at the front of the room. (It’s interesting what gets
put on the table!). Then she has the students gather around and look at the
items and “group them”–put them into categories, with each group having
at least two items and all items being put in some group. Afterward, she
gets the different grouping schema and discusses them. Of course, most
of the groups are “correct,” even if just based on color. However, she then
asks, “If you had to communicate to a classmate who is absent what is on
the table, which schema or grouping pattern would you use?” The point is
that grouping can be done on the basis of many characteristics or patterns,
but some are clearer and better for communicating. By the way, the “func-
tionality” pattern (what the items are used for) usually wins.

Researchers have found that “chunking” information, that is, the way it
is grouped, is vital to audience understanding, learning, and retention
of information (Beighly, 1954; Bodeia, Powers, & Fitch-Hauser, 2006;
Whitman & Timmis, 1975; Daniels & Whitman, 1981). How does this work
in practice? When you are doing your research, you look at the articles
and websites you read and say, “That information relates to what I read
over here” and “That statistic fits under the idea of . . .” You are looking
for similarities and patterns. That is exactly what you do when you group
anything, such as the items at a yard sale, where you group according to
customer interest and purpose of the items. Finally, if a piece of informa-
tion you found doesn’t fit into a group as you do your research, it may just
not belong in the speech. It’s what we would call “extraneous.”

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A good example of this principle is if you are doing a demonstration
speech. It may or may not be required in your class but is the kind of
speech you may be called upon to do in your future work. For example, a
nurse may be teaching patients how to do self-care for diabetes, or a com-
puter trainer may be showing how to use software. The temptation is to
treat the procedure as a list of steps, which may number as many as twenty
or thirty steps.

There are very few times we can remember a list of twenty or thirty items.
Yes, you learned the alphabet of 26 letters when you were a child, or all the
state capitals, but you have probably forgotten how long it took. Plus, you
probably learned a song to help with the alphabet, and you also did not
understand the point of the alphabet; it was just something you did with
other children or to please your parents. In the case of the state capitals,
you probably used flashcards or memory aids.

Adult learning and listening is different. We need information “chunked”
or grouped into manageable categories. So, instead of listing twenty or
thirty discrete steps in the process you are demonstrating or explaining,
you would want to group the steps into three to five logical categories to
help the audience’s reception and retention of the message, using the sepa-
rate minor steps as “subpoints.”

6.2 – Patterns of Organization
At this point, then, you should see how much your audience needs orga-
nization. You also know that as you do research, you will group together
similar pieces of information from different sources in your research. As
you group your research information, you will want to make sure that your
content is adhering to your specific purpose statement and will look for
ways that your information can be grouped together into categories.

At this point we will address the third step of organization, ordering, and
return to labeling later. However, in actually composing your speech, you
would want to be sure that you name or label your groups of ideas and
content clearly for yourself and then even more clearly for your audience.
Labeling is an iterative process, which means you may “tweak” how you
label your main points for clarity as you progress in the speech.

Interestingly, there are some standard ways of organizing these categories,
which are called “patterns of organization.” In each of the examples below,
you will see how the specific purpose gives shape to the organization of the
speech and how each one exemplifies one of the six main organizational
patterns. In each example, only the three to five main sections or “points”
(Roman numerals) are given, without the other essential parts of the
outline, for the sake of space. Keep in mind your instructor will want more
detail.

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Please note that these are simple, basic outlines for example purposes,
and your instructor will, of course, expect much more content from the
outlines you submit for class.

Chronological
Specific Purpose: To describe to my classmates the four stages of rehabili-
tation in addiction recovery.

I. The first stage is acknowledging the problem and entering treat-
ment.

II. The second stage is early abstinence, a difficult period in the reha-
bilitation facility.

III. The third stage is maintaining abstinence after release from the
rehab facility.

IV. The fourth stage is advanced recovery after a period of several
years.

The example above uses what is termed the chronological pattern of
organization. Chronological always refers to time order. Since the specif-
ic purpose is about stages, it is necessary to put the four stages in the right
order. It would make no sense to put the fourth stage second and the third
stage first. However, chronological time can be long or short. If you were
giving a speech about the history of the Civil Rights Movement, that period
would cover several decades; if you were giving a speech about the process
of changing the oil in a car, that process takes less than an hour. The pro-
cess described in the speech example above would also be long-term, that
is, one taking several months or years. The commonality is the order of the
information.

In addition, chronological speeches that refer to processes can be given
for two reasons. First, they can be for understanding. The speech about
recovery is to explain what happens in the addiction recovery process, but
the actual process may never really happen to the audience members. That
understanding may also lead them to more empathy for someone in re-
covery. Second, chronological or process speeches can be for action and
instruction. For a speech about changing the oil in a car, your purpose is
that the audience could actually change the oil in their cars after listening
to the speech.

One of the problems with chronological speeches is, as mentioned before,
that you would not want just a list of activities. It is important to “chunk”
the information into three to five groups so that the audience has a frame-
work. For example, in a speech about the history of the Civil Rights Move-
ment, your “grouping” or “chunking” might be:

I. The movement saw African-Americans struggling for legal recogni-
tion before the Brown v. Board of Education decision.

II. The movement was galvanized and motivated by the Montgomery

Chronological
pattern

an organizational
pattern for speeches in
which the main points
are arranged in time
order

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Bus Boycott.
III. The movement saw many of its goals met in the Civil Rights Act of

1965.
It would be easy in the case of the Civil Rights Movement to list the many
events that happened over more than two decades, but that could be
overwhelming for the audience. In this outline, the audience is focused on
the three events that pushed it forward, rather than the persons involved
in the movement. You could give a speech with a focus on people, but it
would be different and probably less chronological and more topical (see
below).

We should say here that, realistically, the example given above is still too
broad. It would be useful, perhaps, for an audience with almost no knowl-
edge of the Civil Rights Movement, but too basic and not really informa-
tive for other audiences. Just one of the Roman numeral points would
probably be a more specific focus.

Spatial
You can see that chronological is a highly-used organizational structure,
since one of the ways our minds work is through time-orientation—past,
present, future. Another common thought process is movement in space or
direction, which is called the spatial pattern. For example:

Specific Purpose: To explain to my classmates the three regional cooking
styles of Italy.

I. In the mountainous region of the North, the food emphasizes
cheese and meat.

II. In the middle region of Tuscany, the cuisine emphasizes grains and
olives.

III. In the southern region and Sicily, the diet is based on fish and sea-
food.

In this example, the content is moving from northern to southern Italy,
as the word “regional” would indicate. Here is a good place to note that
grouping or “chunking” in a speech helps simplicity, and to meet the prin-
ciple of KISS (Keep It Simple, Speaker). If you were to actually study Ital-
ian cooking in depth, sources will say there are twenty regions. But “cover-
ing” twenty regions in a speech is not practical. While the regions would be
distinct for a “foodie” or connoisseur of Italian cooking, for a beginner or
general audience, three is a good place to start. You could at the end of the
speech note that more in-depth study would show the twenty regions, but
that in your speech you have used three regions to show the similarities of
the twenty regions rather than the small differences.

For a more localized example:

Spatial pattern

an organizational
pattern for speeches in
which the main points
are arranged according
to movement in space
or direction

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Specific Purpose: To explain to my classmates the layout of the White
House.

I. The East Wing includes the entrance ways and offices for the First
Lady.

II. The most well-known part of the White House is the West Wing.
III. The residential part of the White House is on the second floor.

(The emphasis here is the movement a tour would go through.)

For an even more localized example:

Specific Purpose: To describe to my Anatomy and Physiology class the
three layers of the human skin.

I. The outer layer is the epidermis, which is the outermost barrier of
protection.

II. The second layer beneath is the dermis.
III. The third layer closest to the bone is the hypodermis, made of fat

and connective tissue.
The key to spatial organization is to be logical in progression rather than
jumping around, as in this example:

I. The Native Americans of Middle Georgia were primarily the Creek
nation.

II. The Native Americans of North Georgia were of the Cherokee tribe
nation.

III. The Native Americans of South Georgia were mostly of the Hitchiti
and Oconee tribes.

It makes more sense to start at the top (north) of the state and move down
(south) or start at the bottom and move up rather than randomly discuss
unconnected areas.

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Topical/Parts of the Whole
The topical organizational pattern is probably the most all-purpose in
that many speech topics could use it. Many subjects will have main points
that naturally divide into “types of,” “kinds of,” “sorts of,” or “categories
of.” Other subjects naturally divide into “parts of the whole.” However, as
mentioned previously, you want to keep your categories simple, clear, dis-
tinct, and at five or fewer.

Specific Purpose: To explain to my freshmen students the concept of
SMART goals.

I. SMART goals are specific and clear.
II. SMART goals are measurable.
III. SMART goals are attainable or achievable.
IV. SMART goals are relevant and worth doing.
V. SMART goals are time-bound and doable within a time period.

Specific Purpose: To explain the four characteristics of quality diamonds.

I. Valuable diamonds have the characteristic of cut.
II. Valuable diamonds have the characteristic of carat.
III. Valuable diamonds have the characteristic of color.
IV. Valuable diamonds have the characteristic of clarity.

Specific Purpose: To describe to my audience the four main chambers of a
human heart.

I. The first chamber in the blood flow is the right atrium.
II. The second chamber in the blood flow is the right ventricle.
III. The third chamber in the blood flow is the left atrium.
IV. The fourth chamber in the blood flow and then out to the body is

the left ventricle.
At this point in discussing organizational patterns and looking at these
examples, two points should be made about them and about speech orga-
nization in general.

First, you might look at the example about the chambers of the heart and
say, “But couldn’t that be chronological, too, since that’s the order of the
blood flow procedure?” Yes, it could. There will be times when a specific
purpose could work with two different organizational patterns. In this case,
it’s just a matter of emphasis. This speech is emphasizing the anatomy of
the heart; if the speech’s specific purpose were “To explain to my class-
mates the flow of blood through the chambers of the heart,” the organi-
zational pattern would be chronological but very similar. However, since
the blood goes to the lungs to be oxygenated before coming back to the left
atrium, that might alter the pattern some.

Another principle of organization to think about when using topical or-
ganization is “climax” organization. That means putting your strongest
argument or most important point last when applicable. For example:

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Specific purpose: To defend before my classmates the proposition that
capital punishment should be abolished in the United States.

I. Capital punishment does not save money for the justice system.
II. Capital punishment does not deter crime in the United States his-

torically.
III. Capital punishment has resulted in many unjust executions.

In most people’s minds, “unjust executions” is a bigger reason to end a
practice than the cost, since an unjust execution means the loss of an inno-
cent life and a violation of our principles. If you believe Main Point III is
the strongest argument of the three, putting it last builds up to a climax.

Cause/Effect Pattern
If the specific purpose mentions words such as “causes,” “origins,” “roots
of,” “foundations,” “basis,” “grounds,” or “source,” it is a causal order; if it
mentions words such as “effects,” “results,” “outcomes,” “consequences,”
or “products,” it is effect order. If it mentions both, it would of course be
cause/effect order. This example shows a cause/effect pattern:

Specific Purpose: To explain to my classmates the causes and effects of
schizophrenia.

I. Schizophrenia has genetic, social, and environmental causes.
II. Schizophrenia has educational, relational, and medical effects.

It should be noted, however, that a specific purpose like this example is
very broad and probably not practical for your class speeches; it would
be better to focus on just causes or effects, or even just one type of cause
(such as genetic causes of schizophrenia) or one type of effect (relational or
social). These two examples show a speech that deals with causes only and
effects only, respectively.

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Specific Purpose: To explain to my fellow Biology 1107 students the origin
of the Ebola epidemic in Africa in 2014.

I. The outbreak began in March 2014 in Guinea with the death of
one-year-old child who played in a tree with infected bats.

II. The virus next spread to Sierra Leone and Liberia.
III. In Fall of 2014 it spread to the U.S. and Europe by travelers from

Liberia.
Specific Purpose: To describe to my classmates the effects of a diagnosis of
autism on a child’s life.

I. An autism diagnosis will affect the child’s educational plan.
II. An autism diagnosis will affect the child’s social existence.
III. An autism diagnosis will affect the child’s family relationships.

Problem-Solution Pattern
The problem-solution pattern will be explored in more depth in the chap-
ter on Persuasive Speaking because that is where it is used the most. Then,
we will see that there are variations on it. The principle behind prob-
lem-solution pattern is that if you explain a problem to an audience, you
should not leave them hanging without solutions. Problems are discussed
for understanding and to do something about them.

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Additionally, when you want to persuade someone to act, the first reason
is usually that something is wrong! Even if you wanted your friends to go
out to get some dinner, and they have recently eaten, you will probably be
less successful because there is no problem for them—they are not hungry.
Then you would have to come up with a new problem, such as you will
miss their presence, which they may or may not see as a problem for them.

In another real-life example, let’s say you want the members of the school
board to provide more funds for music at the three local high schools in
your county. What is missing because music or arts are not funded? What
is the problem?

Specific Purpose: To persuade the members of the school board to take
action to support the music program at the school.

I. There is a problem with eliminating extracurricular music pro-
grams in high schools.

A. Students who do not have extracurricular music in their
lives have lower SAT scores.

B. Schools that do not have extracurricular music programs
have more gang violence and juvenile delinquency.

C. Our students have lower SAT scores than student in Smith
County to our north.

II. The solution is to provide $200,000 in the budget to sustain extra-
curricular music in our high schools.

A. $120,000 would go to bands.
B. $80,000 would go to choral programs.

Of course, this is a simple outline and you would need to provide evidence
to support the arguments, but it shows how problem-solution works.
Psychologically, it makes more sense to use problem-solution rather than
solution-problem. The audience will be more motivated to listen if you
address needs, deficiencies, or problems in their lives rather than giving
them solutions first.

Problem-Cause-Solution Pattern
A variation of the problem-solution pattern, and one that sometimes re-
quires more in-depth exploration of an issue, is the “problem-cause-solu-
tion” pattern. If you were giving a speech on future extinction of certain
animal species, it would be insufficient to just explain that numbers of spe-
cies are about to become extinct. Your second point would logically have to
explain the cause behind this happening. Is it due to climate change, some
type of pollution, encroachment on habitats, disease, or some other rea-
son? In many cases, you can’t really solve a problem without first identify-
ing what caused the problem. This is similar to the organizational pattern
called Monroe’s Motivated Sequence (German, Gronbeck, Ehninger &
Monroe, 2012), which will be fully explained in Chapter 13. The Mon-

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roe’s Motivated Sequence requires a discussion of cause to create a logical
speech.

Specific Purpose: To persuade my audience that the age to obtain a driv-
er’s license in the state of Georgia should be raised to 18.

I. There is a problem in this country with young drivers getting into
serious automobile accidents leading to many preventable deaths.

II. One of the primary causes of this is younger drivers’ inability to
remain focused and make good decisions due to incomplete brain
development.

III. One solution that will help reduce the number of young drivers
involved in accidents would be to raise the age for obtaining a driv-
er’s license to 18.

Some Additional Principles of Organization
It is possible that you may use more than one of these organizational pat-
terns within a single speech. For example, the main points of your speech
could be one organizational pattern and the subpoints a different one. In
the spatial example above about the Native American nations of Georgia,
the subpoints might be chronological (emphasizing their development
over time), or they could be topical (explaining aspects of their culture).

You should also note that in all of the examples to this point (which have
been kept simple for the purpose of explanation), each main point is rela-
tively equal in emphasis; therefore, the time spent on each should be equal
as well. While you are not obliged to spend exactly the same amount of
time on each main point, the time spent (and the importance of the main
point) should be about the same. You would not want your first Main Point
to be 30 seconds long, the second one to be 90 seconds, and the third 3
minutes. For example:

Specific Purpose: To explain to my classmates the rules of baseball.

I. Baseball has rules about equipment.
II. Baseball has rules about numbers of players.
III. Baseball has rules about play.

Main Point II is not really equal in importance to the other two. There is
a great deal you could say about the equipment and even more about the
rules of play, but the number of players would take you about ten seconds
to say. If Main Point II were “Baseball has rules about the positions on the
field,” that would make more sense and be closer in level of importance to
the other two.

To give another example, let’s say you want to give a commemorative (or
tribute) speech about a local veteran whom you admire.

I. James Owens is an admirable person because he earned the Silver
Star in the Korean War.

Parallelism

the repetition of gram-
matical structures that
correspond in sound,
meter, and meaning

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II. James Owens is an admirable person because he served our com-
munity as a councilman for 25 years.

III. James Owens is an admirable person because he rescued five pup-
pies that were abandoned in his backyard.

Although Main Point III is a good thing to do, it’s really not equal to Main
Points I and II in importance or in the amount of time you would need to
spend on it.

Earlier in the chapter, we said that organizing a speech involves grouping,
labeling, and ordering. Let’s address labeling here. You will also notice
that in most of the examples so far, the main points are phrased using a
similar sentence structure. For example, “The first chamber in the blood
flow is…” “The second chamber in the blood flow is…” This simple repe-
tition of sentence structure is called parallelism, a technique useful for
speakers and helpful for the audience in remembering information. It is
not absolutely necessary to use it and will not always be relevant, but par-
allelism should be used when appropriate and effective.

In relation to the way each main point is written, notice that they are full
grammatical sentences, although sometimes short and simple. For pur-
poses of preparation, this is a good habit, and your instructor will probably
require you to write your main points in full sentences. Your instructor
may also expect you to write your subpoints in complete sentences as well,
but he or she will discuss that with you.

Finally, in the way you phrase the main points, be sure they are adequate
labeled and clearly explain your content. Students are often tempted to
write main points as directions to themselves, “Talking about the health
department” or “Mention the solution.” This is not helpful for you, nor will
your instructor be able to tell what you mean by those phrases. “The health
department provides many services for low-income residents” says some-
thing we can all understand.

We have included examples of outlines at the ends of chapters 12, 13, and
15. We have tried to give examples of different kinds of formats, but in-
dividual instructors prefer specific formats for outlines. Your instructor
should give you examples of how they want the outline to be developed
and formatted, and you should follow their directions.

6.3 – Connective Statements
At this point, you may be thinking that preparing for public speaking does
not always follow a completely linear process. In writing the specific pur-
pose statement, you might already have a predetermined structure, and
if so, the central idea or thesis sentence flows simply from the specific
purpose statement and structure. In other instances, the process may not
be as direct and you will need to think more deeply about the best way to
organize your speech and write your central idea. Some of the examples

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shown above, such as the one about the chambers of the heart, fall into the
“easy-to-follow” category, but others, such as the development of the Civil
Rights movement, would be less easy to follow.

Also at this point, we have worked on the core of the speech: the purpose,
the main idea or thesis, and the key main points, also referred to as “Ro-
man numerals” because traditional outline format uses I. through V. for
them. You will notice that we have not addressed the introduction or the
conclusion. You will find that information in Chapter 8. That information
is in a separate chapter and placed later because it is important and needs
special emphasis, not because it is unimportant. Basically, you cannot
write an introduction if you do not know what you are introducing. For
that reason, even if you are tempted to write your introduction first, you
should probably wait until the “core” or “body” of your speech is fairly
solid in your mind. The same is true of the conclusion samples discussed
in Chapter 8.

However, there is one aspect beyond the introduction and conclusion that
you should prepare and not leave to chance or “ad lib” during the speech.
(In fact, you really should not leave anything to chance or “ad lib” in this
stage of your development as a public speaker.) That aspect is the connec-
tive statements, the subject of the next section.

Connectives or “connective statements” are broad terms that encompass
several types of statements or phrases. They are generally designed to help

“connect” parts of your speech to make it easier for audience members to
follow. Connectives are tools that add to the planned redundancy, and they
are methods for helping the audience listen, retain information, and follow
your structure. In fact, it is one thing to have a well-organized speech. It is
another for the audience to be able to “consume” or understand that orga-
nization.

Connectives in general perform a number of functions:

• Remind the audience of what has come before
• Remind the audience of the central focus or purpose of the speech
• Forecast what is coming next
• Help the audience have a sense of context in the speech—where are

we?
• Explain the logical connection between the previous main idea(s) and

next one or previous subpoints and the next one
• Explain your own mental processes in arranging the material as you

have
• Keep the audience’s attention through repetition and a sense of

movement
Connectives can include “internal summaries,” “signposting,” “internal
previews” or “bridging statements.” Each of these terms all help connect

Connectives

a phrase or sentence
that connects various
parts of a speech and
shows the relationship
between them

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the main ideas of your speech for the audience, but they have different
emphases and are useful for different types of speeches.

Figure 6.1 – Visual of Connectives

Types of connectives and examples
Internal summaries emphasize what has come before and remind the
audience of what has been covered.

“So far I have shown how the designers of King Tut’s burial tomb
used the antechamber to scare away intruders and the second
chamber to prepare royal visitors for the experience of seeing the
sarcophagus.”

Internal previews let your audience know what is coming up next in the
speech and what to expect with regard to the content of your speech.

“In this next part of the presentation I will share with you what the
truly secret and valuable part of the King Tut’s pyramid: his burial
chamber and the treasury.”

Transitions serve as bridges between seemingly disconnected (but relat-
ed) material, most commonly between your main points.

“After looking at how the Cherokee Indians of the North Georgia
mountain region were politically important until the 1840s and
the Trail of Tears, we can compare their experience with that of
the Indians of Central Georgia who did not assimilate in the same
way as the Cherokee.”

Transitions

a type of connective
that serves as a bridge
between disconnected
(but related) material
in a speech

Internal previews

a type of connective
that emphasizes what
is coming up next in
the speech and what to
expect with regard to
the content

Internal summaries

a type of connective
that emphasizes what
has come before and
reminds the audience
of what has been cov-
ered

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At a bare minimum your transition is saying, “Now that we have looked at
(talked about, etc.) X, let’s look at Y.”

Signposts emphasize the physical movement through the speech content
and let the audience know exactly where they are. Signposting can be as
simple as “First,” “Next,” “Lastly” or using numbers such as “First,” “Sec-
ond,” Third,” and “Fourth.” Signposts can also be lengthier, but in general
signposting is meant to be a brief way to let your audience know where
they are in the speech. It may help to think of these like the mile markers
you see along interstates that tell you where you are or like signs letting
you know how many more miles until you reach your destination.

“The second step of baking chocolate chip cookies is to combine
your ingredients in the recommended way.”

Bridging statements emphasize moving the audience psychologically to
the next step.

“I have mentioned two huge disadvantages to students who don’t
have extracurricular music programs. Let me ask: Is that what we
want for your students? If not, what can we do about it?”

There is no standard format for connectives. In any speech there would be
multiple ways to help the audience move with you, understand your logic,
keep their attention, and remind them of where they have been and where
they are going. However, there are a few pieces of advice to keep in mind
about connectives.

First, connectives are for connecting. They are not for providing evidence.
Save statistics, stories, examples, or new factual information for the sup-
porting points of the main ideas of the speech. Use the connectives for the
purposes listed above (review, psychological emphasis, etc.) not to provide
new examples, facts, or support.

Second, remember that connectives in writing can be relatively short—a
word or phrase. In public speaking, connectives need to be a sentence or
two. When you first start preparing and practicing connectives, you may
feel that you are being too obvious with them and they are “clunky.” Some

Bridging state-
ments

a type of connective
that emphasizes mov-
ing the audience psy-
chologically to the next
part of a speech

Signposts

a type of connective
that emphasizes physi-
cal movement through
the speech content and
lets the audience know
exactly where they are;
commonly uses terms
such as First, Second,
Finally

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connectives may seem to be hitting the audience over the head with them
like a hammer. While it is possible to overdo connectives, and we have
heard speakers do so, it is less likely than you would think. The audience
will appreciate them, and as you listen to your classmates’ speeches, you
will become aware of when they are present and when they are absent.
Lack of connectives results in hard-to-follow speeches where the infor-
mation seems to come up unexpectedly or the speaker seems to jump to
something new without warning or clarification.

The third piece of advice is that your instructor may want you to include
connectives on your outlines in some way to help you start thinking about
them. More experienced public speakers have developed the ability to
think of transitions, internal previews and summaries, and signposts on
the spot, but that skill takes many years to develop.

Fourth, you will also want to vary your connectives and not use the same
one all the time. A popular transitional method is the question, such as:

“Now that you know what was in the first chamber of the King
Tut’s tomb, you are probably asking, what is in the second tomb? I
am glad you asked.”

While this method can occasionally be clever, usually it is not; it is just
annoying. The audience didn’t ask, so you don’t want to put words in their
mouths. Or this:

“The first, outer layer of the skin is the epidermis, the protection for
what lies beneath. But what does lie beneath the epidermis?”

You should also want to avoid the word “so” too much or repeatedly.

Fifth, as we will discuss in Chapter 9 on visual aids, novice speakers tend
to think that use of slides, such as PowerPoint, eliminates the need for
connectives. “The slide changed, so I don’t need a transition” is the think-
ing. Please do not get into this pattern. Just changing a slide is not a tran-
sition and does not help the audience understand your flow of ideas. You
need oral connectives, too.

Finally, up to this point we have only discussed connectives between the
main points. In reality, you will want to think in terms of connectives
between any list of subpoints. For example, going back to the example
Problem-Solution speech about music in the high schools, you would want
a shorter connecting phrase between Subpoint A and B under Main Point I.

“Not only do students without band or choir have lower standard-
ized college test scores, they get involved in more unhealthy activi-
ties.”

Admittedly, preparing connectives between subpoints is more difficult, but
you also want to avoid jumping to the next idea without warning.

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6.4 – Outlining
For the purposes of this class, there are two primary types of outlines that
we will discuss: preparation outlines and speaking outlines.

Preparation Outlines
Preparation outlines are comprehensive outlines that include all of the in-
formation in your speech. This is also most likely the outline that you will
be required to turn in to your instructor on the days you give your speech-
es or in some cases, several days before you give the speech in class. Each
instructor of public speaking has a slightly different method for approach-
ing outlining. The examples given here are variations, so please attend to
the exact specifications that your instructor may require.

Some instructors require students to label parts of the introduction, for
example with “Attention getter” and “Credibility,” and some like the intro-
duction to have Roman numeral points. Some may want the central idea
statement underlined. Some versions of outlines consider the introduction
Main Point I, and the conclusion the last main point. Some will expect all
units to be full sentences, and some will require full sentences in the main
points only. However, there are some parts of an extemporaneous speech
outline that are always present: the specific purpose, the introduction, the
central idea statement and preview, the speech body with clearly labeled
units, the connectives, and the conclusion.

You may wonder, “What’s the deal with outlines in speech class? Why can’t
I just write out my speech in essay form?” There are good reasons for your
instructor’s insistence on an outline, and your instructor may respond neg-
atively if you hand in an essay instead of an outline.

In Chapter 11, which is on delivery, we look at the concept of extempora-
neous speaking versus impromptu, manuscript, and memorized speeches.
Most public speaking instructors in the United States focus their classes on
extemporaneous speaking. Extemporaneous speaking requires a well-pre-
pared outline. The outline requires you to clearly designated each part of
the speech and use a system where the main ideas are distinct from the
supporting, subordinate, or “smaller ideas.” Usually this is down with
indentation to the left and certain symbols for each unit. If you have to edit
the speech for time or for a particular audience, it’s much easier to sub-
tract or add when you know the relative importance of the idea.

You should think of the outline as the blueprint for your speech. It is not
the speech—that is what comes out of your mouth in front of the audience.
The outline helps you prepare it just as the blueprint guides the building of
the house. You do not live on a blueprint, but in a house built by a blue-
print.

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Speaking Outlines
It should be clear by now that the preparation outline is something you
are moving away from as you practice your speech and get ready for the
delivery. As mentioned before and will be mentioned later, you must give
yourself adequate time to practice the delivery of your speech—which is
why procrastination is one of a public speaker’s biggest enemies. As you
practice, you will be able to summarize the full preparation outline down
to more usable notes. You should create a set of abbreviated notes for the
actual delivery. The more materials you take up with you to the lectern,
the more you will be tempted to look at them rather than have eye contact
with the audience, and that will affect your grade as well as your connec-
tion with the listeners.

Your speaking notes should be in far fewer words than the preparation,
in key phrases, and in larger letters than the preparation outline. Your
speaking outline should provide cues to yourself to “slow down,” “pause,”
or “change slide.” You may want to use 4X6 or 5X7 cards (3X5 might be
too small) but again, keep them to a minimum. Your authors have seen
many students get their stack of cards out of order and confuse themselves
and the audience. Except for any quotations that you want to say exactly
as the original, you will avoid long chunks of text. An example of speaking
notes on 5X7 cards is found in Figure 6.2. These three note cards would be
relevant to the informative speech outline on haunted places in Gettysburg
found at the end of Chapter 12.

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Figure 6.2 – Speaking Notes Example

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Conclusion
The organization of your speech may not be the most interesting part to
think about, but without it, great ideas will seem jumbled and confusing to
your audience. Even more, good connectives will ensure your audience can
follow you and understand the logical connections you are making with
your main ideas.

Something to Think About
Listen to a speech by a professional speaker, such as a TED Talk, and see if
you can detect their structure and use of transitions. Then talk about how
they help (or don’t) your understanding and retention of what they say.

Case study
Roberto is thinking about giving an informative speech on the status of
HIV-AIDS currently in the U.S. He has different ideas about how to ap-
proach the speech. Here are his four main thoughts:

1. pharmaceutical companies making drugs available in the developing
world

2. changes in attitudes toward HIV-AIDS and HIV-AIDS patients over
the last three decades

3. how HIV affects the body of a patient
4. major breakthroughs in HIV-AIDS treatment

Assuming all of these subjects would be researchable and appropriate for
the audience, write specific purpose statements for each. What organiza-
tional patterns would he probably use for each specific purpose?

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Chapter 7: Supporting
Your Speech Ideas

Learning Objectives
After reading this chapter, the student will be able to:

• Explain why supporting materials are necessary;
• List the various types of verbal supporting materials;
• Discuss supporting material strengths in explaining and proving

ideas and arguments;
• Incorporate supporting materials seamlessly into the speech;
• Use supporting materials ethically through correct citation;
• Explain how perception and attention affect the speech-giving pro-

cess

Chapter Preview
7.1 – Why Supporting Materials are Needed

7.2 – Types of Supporting Materials

7.3 – Attention Factors and Supporting Materials

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7.1 – Why Supporting Materials are Needed
As mentioned in previous chapters, preparing to give a presentation is not
a totally linear process. It would be nice if the process was like following a
recipe, but it loops back and forth as you move toward crafting something
that will effectively present your ideas and research. Even as you practice,
you will make small changes to your basic outline, since the way something
looks on paper and the way it sounds are sometimes different. For exam-
ple, long sentences may look intelligent on paper, but they are hard to say
in one breath and hard for the audience to understand. You will also find it
necessary to use more repetition or restatement in oral delivery.

Therefore, although this is the seventh chapter in the book, it deals with
some concepts that we have already been thinking about in Chapters 2-6.
Specifically, this chapter is about supporting materials: what they are,
what they do, and how to use them effectively. But you have already been
thinking about how to support your ideas when you were researching and
crafting a central idea and main points. Supporting material also relates
directly to Chapter 9, presentation aids. Whereas presentation aids are
visual or auditory supporting materials, this chapter will deal with verbal
supporting materials.

Using your supporting materials effectively is essential because we crave
detail and specifics. Let’s say you are discussing going out to eat with a
friend. You suggest a certain restaurant, and your friend makes a com-
ment about the restaurant you have not heard before or don’t accept at
face value, so you ask in some way for explanation, clarification, or proof.
If she says, “Their servers are really rude,” you might ask, “What did they
do?” If she says, “Their food is delicious,” you might ask what dish is good.
Likewise, if she says, “The place is nasty,” you will want to know what their
health rating is or why she makes this statement. We want to know specif-
ics and are not satisfied with vagueness.

Supporting material can be thought of as the specifics that make your
ideas, arguments, assertions, points, or concepts real and concrete. Some-
times supporting materials are referred to as the “meat” on the bones
of the outline, but we also like to think of them as pegs you create in the
audience’s mind to hang the ideas on. Another even more useful idea is to
think of them as pillars or supports for a bridge (Figure 7.1). Without these
supports, the bridge would just be a piece of concrete that would not hold
up once cars start to cross it. Similarly, the points and arguments you are
making in your speech may not hold up without the material to “support”
what you are saying.

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Figure 7.1

Of course, as we will see in this chapter, all supporting materials are not
considered equal. Some are better at some functions or for some speeches
than others. In general, there are two basic ways to think about the role of
supporting materials. Either they

1. clarify, explain, or provide specifics (and therefore understanding)
for the audience, or

2. prove and back up arguments and therefore persuade the audience.
Of course, some can do both.

You might ask, how much supporting material is enough? The time you
are allowed or required to speak will largely determine that. Since the
supporting materials are found in the subpoints of your outline (A, B) and
sub-subpoints (1, 2, etc.), you can see clearly on the outline how much
you have and can omit one if time constraints demand that. However, in
our experience as public speaking instructors, we find that students often
struggle with having enough supporting materials. We often comment on
a student’s speech that we wanted the student to answer more of the “what,
where, who, how, why, when,” questions and add more description, proof,
or evidence because their ideas were vague.

Students often struggle with the difference between “main idea” and “sup-
porting idea.” For example, in this list, you will quickly recognize a com-
monality.

Chocolate

Vanilla

Strawberry

Butter Pecan

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Of course, they are popular flavors of ice cream. The main idea is “Popular
Flavors of Ice Cream” and the individual flavors are supporting materials
to clarify the main idea; they “hold” it up for understanding and clarifica-
tion. If the list were:

Rocky Road

Honey Jalapeno Pickle

Banana Split

Chocolate

Wildberry Lavender

you would recognize two or three as ice cream flavors (not as popular) but
#2 and #5 do not seem to fit the list (Covington, 2013). But you still recog-
nize them as types of something and infer from the list that they have to
do with ice cream flavors. “Ice cream flavors” is the general subject and the
flavors are the particulars.

Those examples were easy. Let’s look at this one. One of the words in this
list is the general, and the rest are the particulars.

Love

Emotion

Sadness

Disgust

Tolerance

Emotion is general category, and the list here shows specific emotions.
Here is another:

• Spaying helps prevent uterine infections and breast cancer.
• Pets who live in states with high rates of spaying/neutering live lon-

ger.
• Your pet’s health is positively affected by being spayed or neutered.
• Spaying lessens the increased urge to roam.
• Male pets who are neutered eliminate their chances of getting testicu-

lar and prostate cancer.

Which one is the main point (the general idea), and which are the support-
ing points that include evidence to prove the main point? You should see
that the third bullet point (“Your pet’s health is positively affected . . .”)
would be a main point or argument in a persuasive speech on spaying or
neutering your pet. The basic outline for the speech might look something
like this:

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I. Spaying or neutering your pet is good for public health.
II. Spaying or neutering your pet is good for your pet’s health.
III. Spaying or neutering your pet is good for your family’s life and

budget.

Of course, each of the four supporting points in this example (“helps
uterine cancer in female pets, “etc.) cannot just be made up. The speaker
would need to refer to or cite reliable statistics or testimony from veteri-
narians, researchers, public health organizations, and humane societies.
For that reason, here is the more specific support, which you would use
in a speech to be ethical and credible. Notice that the italicized sections in
this example Main Point use statistics and specific details to support the
claims being made and provides sources.

II. Spaying or neutering your pet is good for your pet’s health.
A. Spaying helps prevent uterine infections and breast cancer,

which is fatal in about 50 percent of dogs and 90 percent
of cats, as found in the online article “Top Ten Reasons to
Spay or Neuter Your Pet,” written in 2015 and posted on
the website for the American Society for the Prevention of
Cruelty to Animals.

B. The article also states that pets who live in the states with
the highest rates of spaying/neutering also live the lon-
gest.

1. According to Natalie DiBlasio, writing for USA
Today on May 7 of 2013, in Mississippi, the low-
est-ranking state for pet longevity, 44% of the dogs
are not neutered or spayed.

2. She goes on to say that other issues affecting pet
longevity have to do with climate, heartworm, and
income of owners.

C. The Human Society of America’s website features the Au-
gust 2014 article, “Why You Should Spay/Neuter Your Pet,”
which states that spaying lessens their urge to roam, expo-
sure to fights with other animals, getting struck by cars,
and other mishaps.

D. Also according to the same article, male pets who are
neutered eliminate their chances of getting testicular and
prostate cancer.

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With all the sources available to you through reliable Internet and pub-
lished sources, finding information is not difficult. Recognizing supporting
information from the general idea you are trying to support or prove is
more difficult, as is providing adequate citation.

Along with clarifying and proving, supporting materials, especially narra-
tive ones, also make your speech much more interesting and attention-get-
ting. Later in the chapter we will look at the various “factors of attention”
that are related to supporting material. Ultimately, you will be perceived
as a more credible speaker if you provide clarifying, probative (proof-giv-
ing and logical), and interesting supporting material.

7.2 – Types of Supporting Materials
Essentially, there are seven types of supporting materials: examples, nar-
ratives, definitions, descriptions, historical and scientific fact, statistics,
and testimony. Each provides a different type of support, and you will
want to choose the supporting materials that best help you make the point
you want to get across to your audience.

Examples
This type of supporting material is the first and easiest to use but also easy
to forget. Examples are almost always short but concrete specific instances
to illuminate a concept. They are designed to give audiences a reference
point. If you were describing a type of architecture, you would obviously
show visual aids of it and give verbal descriptions of it, but you could say,

“You pass an example of this type of architecture every time you go down-
town—City Hall.” An example must be quickly understandable, something
the audience can pull out of their memory or experience quickly.

The key to effectively using examples in your speeches is this: what is an
example to you may not be an example to your audience, if they have a dif-

Probative

having the quality or
function of proving or
demonstrating some-
thing; affording proof
or evidence

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ferent experience. One of the authors has been teaching four decades and
cannot use the same pop culture examples she used to use in class. Televi-
sion shows from twenty years ago are pretty meaningless to audiences to-
day. Time and age are not the only reasons an example may not work with
the audience. If you are a huge soccer fan speaking to a group who barely
knows soccer, using a well-known soccer player as an example of persever-
ance or overcoming discrimination in the sports world may not communi-
cate. It may only leave the audience members scratching their heads.

Additionally, one good, appropriate example is worth several less apt
ones. Keep in mind that in the distinction between supporting materials
that prove, those that clarify, and those that do both, examples are used to
clarify.

Narratives
Earlier in this textbook the “power of story” was mentioned. Narratives,
stories, and anecdotes are useful in speeches to interest the audience and
clarify, dramatize, and emphasize ideas. They have, if done well, strong
emotional power. They can be used in the introduction, the body, and
the conclusion of the speech. They can be short, as anecdotes usually are.
Think of the stories you often see in Readers’ Digest, human interest sto-
ries on the local news, or what you might post on Facebook about a bad ex-
perience you had at the DMV. They could be longer, although they should
not comprise large portions of the speech.

Narratives can be personal, literary, historical, or hypothetical. Personal
narratives can be helpful in situations where you desire to:

• Relate to the audience on a human level, especially if they may see
you as competent but not really similar or connected to them.

• Build your credibility by mentioning your experience with a topic.

Of course, personal narratives must be true. They must also not portray
you as more competent, experienced, brave, intelligent, etc., than you are;
in other words, along with being truthful in using personal narratives, you
should be reasonably humble.

An example of a literary narrative might be one of Aesop’s fables, a short
story by O’Henry, or an appropriate tale from another culture. Keep in
mind that because of their power, stories tend to be remembered more
than other parts of the speech. Do you want the story to overshadow your
content? Scenes from films would be another example of a literary nar-
rative, but as with examples, you must consider the audience’s frame of
reference and if they will have seen the film.

Historical narratives (sometimes called documented narratives) have pow-
er because they can also prove an idea as well as clarify one. In using these,

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you should treat them as fact and therefore give a citation as to where you
found the historical narrative. By “historical” we do not mean the story
refers to something that happened many years ago, only that it has hap-
pened in the past and there were witnesses to validate the happening.

If you were trying to argue for the end to the death penalty because it leads
to unjust executions, one good example of a person who was executed and
then found innocent afterward would be both emotional and probative.
Here, be careful of using theatrical movies as your source of historical nar-
rative. Hollywood likes to change history to make the story they want. For
example, many people think Braveheart is historically accurate, but it is
off on many key points—even the kilts, which were not worn by the Scots
until the 1600s.

Hypothetical narratives are ones that could happen but have not yet.
To be effective, they should be based on reality. Here are two examples:

Picture this incident: You are standing in line at the grocery check-
out, reading the headlines on the Star and National Enquirer for a
laugh, checking your phone. Then, the middle-aged man in front of
you grabs his shoulder and falls to the ground, unconscious. What
would you do in a situation like this? While it has probably never
happened to you, people have medical emergencies in public many
times a day. Would you know how to respond?

Imagine yourself in this situation. It is 3:00 in the morning. You
are awakened from a pretty good sleep by a dog barking loudly
in the neighborhood. You get up and see green lights coming into
your house from the back yard. You go in the direction of the lights
and unlock your back door and there, right beside your deck, is an
alien spaceship. The door opens and visitors from another planet
come out and invite you in, and for the next hour you tour their
ship. You can somehow understand them because their communi-
cation abilities are far advanced from ours. Now, back to reality.
If you were in a foreign country, you would not be able to under-

Hypothetical
narratives

a story of something
that could happen but
has not happened yet

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stand a foreign language unless you had studied it. That is why
you should learn a foreign language in college.

Obviously, the second is so “off-the-wall” that the audience would be won-
dering about the connection, although it definitely does attract attention.
If using a hypothetical narrative, be sure that it is clear that the narrative is
hypothetical, not factual. Because of their attention-getting nature, hypo-
thetical narratives are often used in introductions.

Definitions
When we use the term “definition” here as a supporting material, we are
not talking about something you can easily find from the dictionary or
from the first thing that comes up on Google, such as shown in Figure 7.2.

Figure 7.2 – Typical dictionary definition

First, using a dictionary definition does not really show your audience
that you have researched a topic (anyone can look up a definition in a few
seconds). Secondly, does the audience need a definition of a word like

“love,” “bravery,” or “commitment?” They may consider it insulting for you
to provide them definition of those words.

To define means to set limits on something; defining a word is setting
limits on what it means, how the audience should think about the word,
and/or how you will use it. We know there are denotative and connotative
definitions or meanings for words, which we usually think of as objective
and subjective responses to words. You only need to define words that
would be unfamiliar to the audience or words that you want to use in a
specialized way.

Define

to set limits on what a
word or term means,
how the audience
should think about it,
and/or how you will
use it

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For example, terms used in specialized fields, often called “jargon,” (see
Chapter 10) need to be defined and explained. These words may be in
medicine, law, the military, technology, or the arts. Some of these words
may be in foreign languages, such as Latin (habeas corpus, quid pro quo).
Some of them may be acronyms; CBE is a term being used currently high-
er education that means “Competency Based Education.” That is part of
a definition, but not a full one—what is competency based education? To
answer that question, you would do best to find an officially accepted defi-
nition and cite it.

You may want to use a stipulated definition early in your speech. In
this case, you clearly tell the audience how you are going to use a word or
phrase in your speech. “When I use the phrase ‘liberal democracy’ in this
speech, I am using it in the historical sense of a constitution, representa-
tive government, and elected officials, not in the sense of any particular is-
sues that are being debated today between progressives and conservatives.”
This is a helpful technique and makes sure your audience understands you,
but you would only want to do this for terms that have confusing or con-
troversial meanings for some.

Although we tend to think of the dictionary definition as the standard, that
is only one way of defining something. The dictionary tends to define with
synonyms, or other words that are close in meaning. All of us have had the
experience of looking up a word and finding a definition that uses another
word we do not know! Synonyms are one way to define, but there are some
others.

Classification and differentiation
This is a fancy way of saying “X is a type of Y, but it is different from the
other Ys in that . . .” “A bicycle is type of vehicle that has two wheels, han-
dlebars instead of a steering wheel, and is powered by the feet of the driv-
er.” Obviously you know what a bicycle is and it does not need defining, so
here are some better examples:

Laparoscopic adjustable gastric banding (LAGB) is a (type of)
surgical procedure that (how different) involves the placement
of an adjustable silicone belt around the upper portion of the
stomach using a laparoscope. The band can be tightened by add-
ing saline to fill the band like blowing air into a doughnut-shaped
balloon. The band is connected to a port that is placed under the
skin of the abdomen. This port is used to introduce or remove sa-
line into the band.

Gestational diabetes is a (type of) diabetic condition (how dif-
ferent) that appears during pregnancy and usually goes away
after the birth of the baby.

Stipulated
definition

a definition with clear-
ly defined parameters
for how the word or
term is being used in
the context of a speech

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Social publishing platforms are a (type of) social medium where
(how different) long and short-form written content can be
shared with other users.

Operational Definitions
Operational definitions give examples of an action or idea to define it. If
we were to define “quid pro quo sexual harassment” operationally, we
might use a hypothetical narrative of a female employee who is pressured
by her supervisor to date him and told she must go out with him socially to
get a promotion. Operational definitions do not have to be this dramatic,
but they do draw a picture and answer the question, “What does this look
like in real life?” rather than using synonyms to define.

Definition by Contrast or Comparison
You can define a term or concept by telling what it is similar to or differ-
ent from. This method requires the audience to have an understanding
of whatever you are using as the point of contrast or comparison. When
alcoholism or drug addiction is defined as a disease, that is a comparison.
Although not caused by a virus or bacteria, addiction disorder has other
qualities that are disease-like.

When defining by contrast, you are pointing how a concept or term is
distinct from another more familiar one. For example, “pop culture” is de-
fined as different from “high culture” in that, traditionally, popular culture
has been associated with people of lower socioeconomic status (i.e. less
wealth or education). High culture, on the other hand, is associated with
as the “official” culture of the more highly educated within the upper class-
es. Here, the definition of popular culture is clarified by highlighting the
differences between it and high culture.

A similar form of definition by contrast is defining by negation, which is
stipulating what something is not. This famous quotation from Nelson
Mandela is an example: “I learned that courage was not the absence of fear,
but the triumph over it. The brave man is not he who does not feel afraid,
but he who conquers that fear.” Here, Mandela is helping us draw limits
around a concept by saying what it is not.

Descriptions
The key to description is to think in terms of the five senses: sight (visual;
how does the thing look in terms of color, size, shape), hearing (audito-
ry; volume, musical qualities), taste (gustatory; sweet, bitter, salty, sour,
gritty, smooth, chewy), smell (olfactory; sweet, rancid, fragrant, aromatic,
musky), and feel (tactile; rough, silky, nubby, scratchy). The words kines-
thetic (movement of the body) and organic (feelings related to the inner
workings of the body) can be added to those senses to describe internal

Kinesthetic

issues related to the
movement of the body
or physical activity

Organic

feelings or issues relat-
ed to the inner work-
ings of the body

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physical feeling, such as straining muscles or pain (kinesthetic) and nau-
sea or the feelings of heightened emotions (organic).

Description as a method of support also depends on details, or answering
the five questions of what, where, how, who, when. To use description, you
must dig deeper into your vocabulary and think concretely. This example
shows that progression.

Furniture

A chair

A recliner

A La-Z-Boy® rocker-recliner

An old green velvet La-Z-Boy® rocker recliner

An old lime green velvet La-Z-Boy® rocker recliner with a ciga-
rette burn on the left arm

As you add more description, two things happen. The “camera focus” be-
comes clearer, but you also add tone, or attitude. A recliner is one thing,
but who buys a lime green velvet recliner? And someone sat in it smoked
and was sloppy about it. In this case, the last line is probably too much de-
scription unless you want to paint a picture of a careless person with odd
taste in furniture.

Description is useful as supporting material in terms of describing pro-
cesses. This topic was discussed in Chapter 6 in chronological patterns
of organization. Describing processes requires detail and not taking for
granted what the audience already knows. Some instructors use the “pea-
nut butter sandwich” example to make this point: How would you describe
making a peanut butter and jelly sandwich to someone who had never seen

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a sandwich, peanut butter, or jelly? You would need to put yourself in their
shoes to describe the process and not assume they know that the peanut
butter and jelly go on the inside, facing surfaces of the bread, and that two
pieces of bread are involved.

Historic and Scientific Fact
This type of supporting material is useful for clarification but is especial-
ly useful for proving a point. President John Adams is quoted as saying,

“Facts are stubborn things,” but that does not mean everyone accepts every
fact as a fact, or that everyone is capable of distinguishing a fact from an
opinion. A fact is defined by the Urban Dictionary as “The place most peo-
ple in the world tend to think their opinions reside.” This is a humorous
definition, but often true about how we approach facts. The meaning of

“fact” is complicated by the context in which it is being used. The National
Center for Science Education (2008) defines fact this way:

In science, an observation that has been repeatedly confirmed and
for all practical purposes is accepted as ‘true.’ Truth in science,
however, is never final and what is accepted as a fact today may
be modified or even discarded tomorrow.

Another source explains fact this way:

[Fact is] a truth known by actual experience or observation. The
hardness of iron, the number of ribs in a squirrel’s body, the ex-
istence of fossil trilobites, and the like are all facts. Is it a fact
that electrons orbit around atomic nuclei? Is it a fact that Brutus
stabbed Julius Caesar? Is it a fact that the sun will rise tomorrow?
None of us has observed any of these things – the first is an infer-
ence from a variety of different observations, the second is report-
ed by Plutarch and other historians who lived close enough in time
and space to the event that we trust their report, and the third is
an inductive inference after repeated observations. (“Scientific
Thought: Facts, Hypotheses, Theories, and all that stuff”)

Without getting into a philosophical dissertation on the meaning of truth,
for our purposes facts are pieces of information with established “backup.”
You can cite who discovered the fact and how other authorities have sup-
ported it. Some facts are so common that most people don’t know where
they started—who actually discovered that the water molecule is two
atoms of hydrogen and one of oxygen (H2O)? But we could find out if we
wanted to (it was, by the way, the 18th century chemist Henry Cavendish).
In using scientific and historical fact in your speech, do not take citation
for granted. If it is a fact worth saying and a fact new to the audience, as-
sume you should cite the source of the fact, getting as close to the original
as possible.

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Also, the difference between historical narrative (mentioned above) and
historical fact has to do with length. An historical fact might just be a
date, place, or action, such as “President Ronald Reagan was shot by John
Hinckley on March 30, 1981, in front of Washington, D.C. Hilton Hotel.”
An historical narratives would go into much more detail and add dramat-
ic elements, such as this assassination attempt from the point of view of
Secret Service agents.

Statistics
Statistics are misunderstood. First, the meaning of the term is misunder-
stood. Statistics are not just numbers or numerical facts. The essence of
statistics is the collection, analysis, comparison, and interpretation of nu-
merical data, understanding its comparison with other numerical data. For
example, it is a numerical fact that the population of the U.S., according to
the 2010 census, was 308,700,000. This is a 9.7% increase from the 2000
census; this comparison is a statistic. However, for the purpose of simplic-
ity, we will deal with both numerical facts and real statistics in this section.

Statistics are also misunderstood because the science of statistics is diffi-
cult. Even terms like mean, median, and mode often confuse people, much
less regression analysis, two-tailed T-tests, and margin of error. Before you
can use statistics in a speech, you should have a basic understanding of
them.

Mean is the same as mathematical average, something you learned to
do early in math classes. Add up the figures and divide by the number of
figures. Related to mean is the concept of standard deviation, which is the
average amount each figure is different from (higher or lower) than the av-
erage or mean. Standard deviation is harder to figure (and usually done by
computer!) but it does let you know if a group is more similar than alike. If
the average on a test in a class is 76, but the standard deviation is 20, that
tells you students tended to do really well (96) or really poorly (56) on it
(we’re simplifying here, but you see the point).

The median, however, is the middle number in a distribution. If all sala-
ries of ballplayers in MLB were listed from highest to lowest, the one in the
exact middle of the list would be the median. You can tell from this that
it probably will not be the same as the average, and it rarely is; however,
the terms “median” and “mean” are often interchanged carelessly. Mode
is the name for the most frequently occurring number in the list. As an
example, Figure 7.3 is a list of grades from highest to lowest that students
might make on a midterm in a class. The placement of mean, median, and
mode are noted.

Percentages have to do with ratios. There are many other terms you would
be introduced to in a statistics class, but the point remains: be careful
of using a statistic that sounds impressive unless you know what it rep-

Statistics

the collection, analysis,
comparison, and inter-
pretation of numerical
data, understanding its
comparison with other
numerical data

Mean

the mathematical av-
erage for a given set of
numbers

Median

the middle number in
a given set of numbers

Mode

the number that is the
most frequently occur-
ring within a given set
of numbers

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resents. There is an old saying about “figures don’t lie but liars figure” and
another, “There are liars, damn liars, and statisticians.” These sayings are
exaggerations but they point out that we are inundated with statistical in-
formation and often do not know how to process it. Another thing to watch
when using numerical facts is not to confuse your billions and your mil-
lions. There is a big difference. If you say that 43 billion people in the US
are without adequate health care, you will probably confuse your audience,
since the population of the planet is around 7 billion!

In using statistics, you are probably going to use them as proof more than
as explanation. Statistics are considered a strong form of proof. Here are
some guidelines for using them effectively in a presentation.

Figure 7.3 – Mean, Mode, Median

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1. Use statistics as support, not as a main point. The audience may
cringe or tune you out for saying, “Now I’d like to give you some
statistics about the problem of gangs in our part of the state.” That
sounds as exciting as reading the telephone book! Use the statistics
to support an argument. “Gang activity is increasing in our region.
For example, it is increasing in the three major cities. Mainsville had
450 arrests for gang activity this year alone, up 20% from all of last
year.” This example ties the numerical fact (450 arrests) and the sta-
tistical comparison (up 20%) to an argument. The goal is to weave or
blend the statistics seamlessly into the speech, not have them stand
alone as a section of the speech.

2. Always provide the source of the statistic. In the previous example, it
should read, “According to a report published on the Georgia Bureau
of Investigation’s website, Mainsville had 450 arrests . . .” There are
a number of “urban myth” statistics floating around that probably
have a basis in some research done at some point in time, but that
research was outlived by the statistic. An audience would have rea-
son to be skeptical if you cannot provide the name of the researcher
or organization that backs up the statistics and numerical data. By
the way, it is common for speakers and writers to say “According to
research” or “According to studies.” This tag is essentially meaning-
less and actually a logical fallacy. Give a real source to support your
argument.

3. In regard to sources, depend on the reliable ones. Table 7.1, origi-
nally published in Wrench, Goding, Johnson, and Attias (2011), lists
valid websites providing statistical information.

4. Do not overuse statistics. While there is no hard and fast rule on
how many to use, there are other good supporting materials and you
would not want to depend on statistics alone. You want to choose
the statistics and numerical data that will strengthen your argument
the most and drive your point home. Statistics can have emotional
power as well as probative value if used sparingly.

5. Use graphs to display the most important statistics. If you are using
presentation software such as PowerPoint, you can create your own
basic pie, line, or bar graphs, or you can borrow one and put a cor-
rect citation on the slide. However, you do not need to make a graph
for every single statistic. More information on these types of visual
aids and what type of information they convey best can be found in
Chapter 9.

6. Explain your statistics as needed, but do not make your speech a
statistics lesson. Explain the context of the statistics. If you say, “My
blog has 500 subscribers” to a group of people who know little about
blogs, that might sound impressive, but is it? You can also provide

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a story of an individual, and then tie the individual into the statis-
tic. After telling a story of the daily struggles of a young mother with
multiple sclerosis, you could follow up with “This is just one story in
the 400,000 people who suffer from MS in the United States today,
according to National MS Society.”

7. If you do your own survey or research and use numerical data from
it, explain your methodology. “In order to understand the attitudes
of freshmen at our college about the subject of open source text-
books, I polled 150 first-year students, only three of whom were
close friends, asking them this question: ‘Do you agree that our
college should encourage the faculty to use open source textbooks?’
Seventy-five percent of them indicated that they agreed with the
statement.”

8. It goes without saying that you will use the statistic ethically, that
there will be no distortion of what the statistic means. However, it
is acceptable and a good idea to round up numerical data to avoid
overwhelming the audience. Earlier we used the example of the U.S.
census, stating the population in 2010 was 308.7 million. That is
a rounded figure. The actual number was 308,745,538, but saying

“almost 309 million” or “308.7 million” will serve your purposes and
not be unethical.

Table 7.1 – Statistics-Oriented Websites

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9. Additionally, do not make statistics mean what they do not mean.
Otherwise, you would be pushing the boundaries on ethics. In the
example about your survey of students, if you were to say, “75% of
college freshmen support . . . .” That is not what the research said.
Seventy-five percent of the students you surveyed indicated agree-
ment, but since your study did not meet scientific standards regard-
ing size of sample and how you found the sample, you can only use
the information in relation to students in your college, not the whole
country. One of the authors had a statistics professor who often liked
to say, “Numbers will tell you whatever you want if you torture them
long enough,” meaning you can always twist or manipulate statistics
to meet your goals if you want to.

10. An effective technique with numerical data is to use physical com-
parisons. “The National Debt is 17 trillion dollars. What does that
mean? It means that every American citizen owes $55,100.” “It
means that if the money were stacked as hundred dollar bills, it
would go to . . .” Or another example, “There are 29 million Ameri-
cans with diabetes. That is 9.3%. In terms closer to home, of the 32
people in this classroom, 3 of us would have diabetes.” Of course,
in this last example, the class may not be made up of those in risk
groups for diabetes, so you would not want to say, “Three of us have
diabetes.” It is only a comparison for the audience to grasp the sig-
nificance of the topic.

11. Finally, because statistics can be confusing, slow down when you
say them, give more emphasis, gesture—small ways of helping the
audience grasp them.

Testimony
Testimony is the words of others. You might think of them as quoted
material. Obviously, all quoted material or testimony is not the same.
Some quotations you just use because they are funny, compelling, or atten-
tion-getting. They work well as openings to introductions. Other types of
testimony are more useful for proving your arguments. Testimony can also
give an audience insight into the feelings or perceptions of others. Testi-
mony is basically divided into two categories: expert and peer.

Expert Testimony
What is an expert? Here is a quotation of the humorous kind: An expert is
“one who knows more and more about less and less” (Nicholas Butler). Ac-
tually, an expert for our purposes is someone with recognized credentials,
knowledge, education, and/or experience in a subject. Experts spend time
studying the facts and putting the facts together. They may not be schol-
ars who publish original research but they have in-depth knowledge. They

Testimony

the words of others
used as proof or evi-
dence

Expert

someone with rec-
ognized credentials,
knowledge, education,
and/or experience in a
subject

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may have certain levels of education, or they have real-world experience in
the topic.

For example, one of the authors is attending a quilt show this week to talk
to experts in quilting. This expertise was gained through years of making,
preserving, reading about, and showing quilts, even if they never took
Quilting 101 in college. To quote an expert on expertise, “To be an expert,
someone needs to have considerable knowledge on a topic or considerable
skill in accomplishing something” (Weinstein, 1993). In using expert testi-
mony, you should follow these guidelines:

• Use the expert’s testimony in his or her relevant field, not outside of
it. A person may have a Nobel Prize in economics, but that does not
make him or her an expert in biology.

• Provide at least some of the expert’s relevant credentials.
• Choose experts to quote whom your audience will respect and/or

whose name or affiliations they will recognize as credible.
• Make it clear that you are quoting the expert testimony verbatim or

paraphrasing it. If verbatim, say “Quote . . . end of quote” (not un-
quote—you cannot unquote someone).

• If you interviewed the expert yourself, make that clear in the speech
also. “When I spoke with Dr. Mary Thompson, principal of Park Lake
High School, on October 12, she informed me that . . .”

Expert testimony is one of your strongest supporting materials to prove
your arguments, but in a sense, by clearly citing the source’s credentials,
you are arguing that your source is truly an expert (if the audience is unfa-
miliar with him or her) in order to validate his or her information.

Peer Testimony
Any quotation from a friend, family member, or classmate about an inci-
dent or topic would be peer testimony. It is useful in helping the audi-
ence understand a topic from a personal point of view. For example, in the
spring of 2011, a devastating tornado came through the town where one of
the authors and many of their students live. One of those students gave a
dramatic personal experience speech in class about surviving the tornado
in a building that was destroyed and literally disappeared. They survived
because she and her coworkers at their chain restaurant were able to get
to safety in the freezer. While she may not have had an advanced degree in
a field related to tornadoes or the destruction they can cause, this student
certainly had a good deal of knowledge on the subject based on her experi-
ence of surviving a tornado. However, do not present any old testimony of
a peer or friend as if it were expert or credentialed.

Peer testimony

any quotation from a
friend, family member,
or classmate about an
incident or topic

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7.3 – Attention Factors and Supporting
Material
In Chapter 2, we discussed how public speaking as an oral form of commu-
nication is different from written forms of communication. Therefore, as
a speaker, you must work to maintain the attention of your audience. In
this section, we will look more deeply at attention and how you can use
supporting materials to keep the audience’s attention in addition to the
important functions of clarifying and proving ideas.

What is Attention?
Attention and perception are closely tied concepts, but they are not exactly
the same. If you have taken an introduction to psychology course, one of
the earliest chapters in the textbook was probably about perception, since
our perceptual processes are so foundational to how we think and pro-
cess. Perception deals primarily with how we organize and interpret the
patterns of stimuli around us. The key words in this definition are patterns,
organize, and interpret. The brain does the work of taking thousands of
stimuli around us and making sense of them. Sensation is taking in the
stimuli in the physical realm; perception is doing something with it psy-
chologically. Perception is obviously influenced by memory, experiences,
past learning, etc. If you taste a desert, the scent and taste are physically
going to your brain, and thus you are sensing it. But if you say, “This tastes
like my mother’s recipe for this desert,” then you are perceiving.

Attention, on the other hand, is focused perception. Attention is defined
as focus on one stimulus while ignoring or suppressing reactions to oth-
er stimuli. It has been referred to as the “allocation of limited processing
resources” (Anderson, 2005, p. 519). Although we think we can multitask
and pay attention to three things at a time, we cannot.

The diagram in Figure 7.4 might help show why multitasking is a problem
rather than a benefit. In the figure, two balls from the upper chutes (which
represent the two sources of stimuli, such as two auditory messages) are
trying to enter the central chute at the same time. For a practical example
that you can probably relate to, let’s say these balls represent watching TV
and playing a game on your phone at the same time. Only one ball can go
through the single chute at a time, which is representative of your focus
(the ideas or tasks you can actually think about at a given moment). The

“balls” or stimuli must take turns, therefore making your attention shift
back and forth, affecting your ability to do one task versus the other.

When you try to pay attention to two things at once, you are going to let
the information in but have to switch back and forth on the pathways,
making your attention (listening, reading, processing) less efficient. This
means that in our example above, you’re either going to miss something

Perception

how people organize
and interpret the pat-
terns of stimuli around
them

Attention

focus on one stimulus
while ignoring or sup-
pressing reactions to
other stimuli

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that is being said on TV or you’re going to not play the game very well be-
cause you can’t divide your focus between the two activities. Multitudes of
studies have been done on how inefficient multitasking behavior is, espe-
cially for students (Weimer, 2012).

When you pay attention, you focus and other stimuli become muted or
nonexistent in your mind for that amount of time. We have all had experi-
ences when we so focused on a stimulus—it could be a concert, a movie, a
roller coaster ride—that we almost “wake up” to the rest of the world when
it is over.

Why Do We Pay Attention?
Perception is not something we have a good deal of control over, but we do
have more say in attention. There are basically five reasons we pay atten-
tion to what we do when confronted with lots of competing stimuli.

1. We choose to focus on one thing over another. Plain and simple, we
grit our teeth and pay attention, such as when we are making our-
selves study difficult material for a test. While this is a behavior we
accept as adults, as public speakers we should not expect the audi-
ence to do all the work of paying attention just because they feel a
duty to do so; they probably will not. We should attempt to meet
the audience half way by using our understanding of attention. We
should use various techniques in our speech to help the audience pay
attention.

2. Expectations. If a speaker started a lecture with “In this presentation
I am going to say the word ‘serendipity,’ and when I do, the first per-
son who jumps up and says ‘gotcha’ will get this $100 bill.” The au-
dience is expecting to hear something and tuning in for it. Of course,
this is an extreme example (and we don’t recommend it!) but when
a speaker gives an introduction that sets up for the audience what to
expect, attention can be helped.

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Figure 7.4 – How Attention Works

3. Need states. Have you ever noticed that the hamburgers on the fast
food commercials look juicier and more delicious when you are hun-
gry? When we are in a need state, we will be focused on those items
that meet the need. When your instructor begins discussing in class
what you can expect on the next exam, you probably perk up a bit,
since this is information students generally need to know in order to
do well in the class. Because that information meets a personal need,
they will be more receptive to and focused on it.

4. Past training and experiences. You will notice what you have been
taught or trained, either directly or indirectly, to focus on. Some-
times you will not even be aware that you are doing so. For example,
if you have a background in rodeo competition, you will see aspects
and details in a rodeo scene in a movie that someone else would just
take for granted.

5. All of these reasons for paying attention are relevant to the public
speaker, but the last one is most directly usable and related to sup-
porting material. There are certain qualities or characteristics of
stimuli that naturally attract our attention. These have been termed
the “factors of attention.” If a public speaker puts these traits into
the speech and presentation aids, the audience’s ability to pay at-
tention will be bolstered. These characteristics, listed below, are
generally ways to “perk up” you audience’s ears and gain their atten-
tion, at least temporarily. Our attention can wane rather quickly and
a speaker must work to keep the audience engaged. Incorporating
attention factors can help.

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Attention Factors
The list of factors that can help you get or maintain attention during your
speech is rather long, and a speaker cannot, of course, use all of them in
one speech, but they are useful tools in certain speech situations. As you
progress as a public speaker, you can use them in an “impromptu” fashion
if you think the audience needs an attention boost.

The first factor in getting or maintaining attention is movement. A moving
object will gain more attention than a stationary one. Movement is one of
the factors of attention you can use in different ways. You can use stories
that have movement in plot. You can use physical movement in your deliv-
ery. Transitions give a sense of movement to a speech, as well as not dwell-
ing on one idea too long. The animation of words and graphics in Power-
Point or other slide presentation software is another use of animation.

At the same time, because animation attracts attention and therefore dis-
tracts attention too, it should be used strategically and intentionally (for a
good purpose). For example, little animated figures, pacing back and forth,
and repetitive gestures are uses of movement that you would not want to
use because they are annoying, they are not purposeful, and they draw the
audience’s attention away from your message.

The second factor of attention is conflict. Showing ideas, groups, teams,
etc. that are in conflict draws attention. Stories can also utilize conflict.

The third factor of attention is novelty. Your ideas and the way you ap-
proach them should be fresh and new to the audience. When we get to
persuasion in Chapter 13, we will also see that evidence used to persuade
an audience should be new to them.

The fourth factor of attention is humor. Humor is usually not the focus of
your speech, especially in a class situation, but well-placed and intentional
humor can be helpful to maintain attention of your audience. It should be
appropriate to the topic and well-practiced. It is probably a good idea to

“road test” your humor to be sure it is funny to other people. We all have
our own sense of what is funny and have experienced those times when
friends or family don’t seem to “get” what we find funny. If you want to tell
a joke, be sure to tell it, not read it, and practice the delivery well.

The fifth factor of attention is familiarity. As mentioned already, support-
ing materials should be immediately accessible and draw from your audi-
ence’s experience so they can understand quickly in an oral communica-
tion setting. Familiarity is attractive because it is comfortable. Familiarity
may seem in conflict with novelty, and in a sense they show both sides of
how our minds work. We like new things (such as the most recent design
of a sports car) but we also like comfortable, familiar things (such as our
favorite movie we have seen ten times already). They function differently

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in a speech. Familiarity works better to explain a new concept; novelty
works better to pique an audience’s interest.

The sixth factor is contrast. This one is particularly useful to a speaker in
creating visual aids so that key words stand out, for example, on presenta-
tion slides. Contrast also applies to the variety in your voice (avoiding what
we would call monotone or monorate).

The seventh factor of attention is repetition. We have already seen how key
repetitions at points in the speech can remind the audience of your struc-
ture and main ideas.

Suspense is the eighth factor of attention. Although not as useful in public
speaking as some of the factors, suspense can be useful in an introduction.
You can use a series of questions asking the audience to guess your topic;
however, this is a risky approach if you disappoint your audience when the

“real” topic is not what they are guessing. You can also tell a story in the in-
troduction and say you will give the outcome of the story at the end of the
speech, or pose a question and promise that by the end of the speech they
will know the answer. However, always be sure to deliver on the promise!

The ninth factor is proximity, which refers to physical closeness. While not
applicable to supporting materials, proximity does relate to public speak-
ing delivery. The more physical distance between the audience members
and the speaker and the audience, the harder it will be for the audience
to remain attentive. If you know that only 20 people are going to attend a
presentation, it is best to have it in a 20-seat room, not an auditorium that
seats 100. The audience members will spread out and feel detached from
each other, and it will be harder for you be or feel to close to them.

The tenth factor of attention is need-oriented subjects. We pay attention
to what meets our needs. For example, when you are hungry, you probably
notice fast food advertisements more on television (which advertisers rec-

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ognize and use against us). If you are shopping for a car, you will be more
aware of car advertisements.

The eleventh factor is intensity, which is also useful in the delivery aspect
of public speaking. Raising your voice at key times and slowing down are
useful for attention.

The last attention factor is concreteness, which in a sense describes all of
them. All of the factors and types of supporting materials are tied to real
or concrete experience. The more a speaker can attach the speech to real
experience, either her own or preferably the audience’s, the more effective
she will be.

Conclusion
It is hard to imagine an effective speech without a variety of supporting
materials. Think of it like cooking a flavorful cuisine—there will be a mix-
ture of spices and tastes, not just one. Statistics, narratives and examples,
testimony, definitions, descriptions, and facts all clarify your concepts for
the audience, and statistics, testimony, facts, and historical examples also
support logical arguments. In the process of composing your speech, be
sure to provide sources and use varied and interesting language to express
the support your speech ideas require and deserve.

Something to Think About
One type of supporting material that is commonly used but was not fully
discussed in this chapter is quotations such as “The only limits to our re-
alization of tomorrow will be our doubts of today” (Franklin D. Roosevelt).
You can go to websites to find quotable quotes on various topics. What cat-
egory (testimony, narratives, statistics, examples) would quotations such
as this fall into? Would they be for proof or explanation? When would they
be useful? What could be some downsides to using them? (Some of these
answers are discussed in Chapter 8.)

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Chapter 8: Introductions
and Conclusions

Learning Objectives
After reading this chapter, the student will be able to:

• Recognize the functions of introductions and conclusions;
• Identify the primary elements of a speech introduction;
• Identify the primary elements of a speech conclusion;
• Construct introductions and conclusions.

Chapter Preview
8.1 – General Guidelines for Introductions and Conclusions

8.2 – Structuring the Introduction

8.3 – Examples of Introductions

8.4 – Structuring the Conclusion

8.5 – Examples of Conclusions

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8.1 – General Guidelines for Introductions and
Conclusions
Can you imagine how strange a speech would sound without an introduc-
tion? Or how jarring it would be if, after making a point, a speaker just
walked away from the lectern and sat down? You would most likely be
pretty confused, and the takeaway from that speech—even if the content
was really good—would likely be, “I was confused” or “That was a weird
speech.”

This is just one of the reasons all speeches need introductions and conclu-
sions. Introductions and conclusions serve to frame the speech and give it
a clearly defined beginning and end. They help the audience to see what is
to come in the speech, and then let them mentally prepare for the end. In
doing this, introductions and conclusions provide a “preview/review” of
your speech as a means to reiterate or re-emphasize to your audience what
you are talking about.

If you remember back to Chapter 2, we talked about “planned redundancy”
as a strategy for aiding retention and understanding of your purpose and
supporting speech ideas. Since speeches are auditory and live, you need
to make sure the audience remembers what you are saying. So one of the
primary functions of an introduction is to preview what you will be cover-
ing in your speech, and one of the main roles of the conclusion is to review
what you have covered. It may seem like you are repeating yourself and
saying the same things over and over, but that repetition ensures that your
audience understands and retains what you are saying.

The challenge, however, is that there is much more that a speaker must
do in the introduction and conclusion than just preview or review the
topic and main points. The roles that introductions and conclusions fulfill
are numerous, and, when done correctly, can make your speech stronger.
However, the introduction and conclusion are not the main parts of the
speech; that is the body section where the bulk of your research and in-
formation will be housed. So to that end, the introduction and conclusion
need to be relatively short and to the point.

The general rule is that the introduction and conclusion should each be
about 10% of your total speech, leaving 80% for the body section. You can
extend the introduction to 15% if there is good reason to, so 10-15% of the
speech time is a good guideline for the introduction Let’s say that your
informative speech has a time limit of 5-7 minutes: if we average that out
to 6 minutes that gives us 360 seconds. Ten to fifteen percent of 360 is
36-54, meaning your full introduction—which includes the thesis and pre-
view—should come in at about a minute. That isn’t to say that your speech
instructor will be timing you and penalize you for hitting the 60 second
mark, but rather to highlight the fact that you need to be economical with

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your time. An introduction or conclusion of a 6-minute speech that lasts
90 seconds is taking up 25% or your speech, leaving much less time for the
body.

Consequently, there are some common errors to avoid in introductions:

• rambling and meandering, not getting to the point;
• speaking to become comfortable;
• saying the specific purpose statement, especially as first words;
• choosing a technique that hurts credibility, such as pedantic (defining

words like “love”) or a method that is not audience-centered;
• beginning to talk as you approach the platform or lectern; instead, it

is preferable to reach your destination, pause, smile, and then begin;
• reading your introduction from your notes; instead, it is vital to

establish eye contact in the introduction, so knowing it very well is
important;

• inappropriate humor or references;
• talking too fast; instead, let your audience get used to your voice by

speaking emphatically and clearly.
As we have mentioned before, it is best to write your introduction after you
have a clear sense of the body of your presentation. The challenge to intro-
ductions is that there is a lot you need to get done in that 10%-15%, and all
of it is vital to establishing yourself as a knowledgeable and credible speak-
er.

In terms of the conclusions, be careful NOT to:

• signal the end multiple times. In other words, no “multiple conclu-
sions” or saying “As I close” more than once;

• rambling; if you signal the end, finish;
• talking as you leave the platform or lectern
• indicating with facial expression or body language that you were not

happy with the speech.
In the following sections, we will discuss specifically what you should in-
clude in the introduction and conclusion, and offer a number of options for
accomplishing each.

8.2 – Structuring the Introduction
A common concern many students have as the date of their first major
speech approaches is “I don’t know how I should start my speech.” What
they are really saying is they aren’t sure what words will be memorable,
attention-capturing, and clever enough to get their audience interested or,
on a more basic level, sound good. This is a problem most speakers have,
since the first words you say, in many ways, set the tone for the rest of your
speech. There may not be any one “best” way to start a speech, but we can
provide some helpful guidelines that will make starting a speech much eas-
ier.

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With that in mind, there are five basic elements that you will want to incor-
porate into your introduction. And while you have some leeway to struc-
ture your introduction in a way that best fits with your speech and you
wouldn’t necessarily always do all of these in the order below, the follow-
ing order of these five elements is fairly standard. Unless you have a specif-
ic reason to do otherwise, it is probably a pretty good order for you to use.

Element 1: Get the Audience’s Attention
The first major purpose of an introduction is to gain your audience’s at-
tention and make them interested in what you have to say. While many
audiences may be polite and not talk while you’re speaking, actually get-
ting them to listen to what you are saying is a completely different chal-
lenge. Let’s face it—we’ve all tuned someone out at some point because we
weren’t interested in what they had to say. If you do not get the audience’s
attention at the outset, it will only become more difficult to do so as you
continue speaking.

That’s why every speech should start with an attention getter, or some
sort of statement or question that piques the audience’s interest in what
you have to say at the very start of a speech. Sometime these are called
“grabbers.” The first words out of your mouth should be something that
will perk up the audience’s ears. Starting a speech with “Hey everybody.
I’m going to talk to you today about soccer” already sounds boring and has
not tried to engage the individuals in the audience who don’t care about
soccer. Once your audience has deemed your speech to be boring, trying to
inform, persuade, or entertain them becomes exponentially more difficult.
So let’s briefly discuss what you can do to capture your audience’s atten-
tion from the onset.

First, when selecting an attention-getting device, you want to make sure
that the option you choose is actually appropriate and relevant to your
specific audience. Different audiences will have different backgrounds
and knowledge, so you should use your audience analysis to determine
whether specific information you plan on using would be appropriate for a
specific audience. For example, if you’re giving a speech on family units to
a group of individuals over the age of sixty-five, starting your speech with a
reference to the television show Stranger Things may not be the best idea
because the audience may be unfamiliar with that show.

You will also want to choose an attention-getting device appropriate for
your speech topic. Ideally, your attention-getting device should have a rel-
evant connection to your speech. Imagine if a speaker pulled condoms out
of his pocket, yelled “Free sex!” and threw the condoms at the audience in
the beginning of a speech about the economy. While this may clearly get
the audience’s attention, this isn’t really a good way to prepare an audi-
ence for a speech about the stock market, or really much else. To help you

Attention getter

the statement or ques-
tion that piques the
audience’s interest in
what you have to say at
the very beginning of a
speech

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out, below we have listed a number of different attention getters that you
may find useful for opening your speech.

Anecdotes and Narratives
An anecdote is a brief account or story of an interesting or humorous
event. Notice the emphasis here is on the word “brief.” A common mistake
speakers make when telling an anecdote is to make the anecdote too long.
An example of an anecdote used in a speech about the pervasiveness of
technology might look something like this:

In July 2009, a high school student named Miranda Becker was
walking along a main boulevard near her home on Staten Island,
New York, typing in a message on her cell phone. Not paying at-
tention to the world around her, she took a step and fell right into
an open manhole.

Notice that the anecdote is short and has a clear point. From here the
speaker can begin to make his or her point about how technology is con-
trolling our lives.

A second type of anecdote is a parable or fable. A parable or fable is an
allegorical anecdote designed to teach general life lessons. The most wide-
ly known parables for most Americans are those given in the Bible and the
best-known fables are Aesop’s Fables (http://www.umass.edu/aesop/in-
dex.php). So if you decide your speech will focus on the benefits of remain-
ing in college for more than four years in order to obtain multiple degrees,
you may want to adapt some version of “The Tortoise and The Hare” as
your attention getter.

It is sometimes helpful to begin your speech in a way that your audience
finds familiar, since this can make them feel more connected to your
speech. This may be particularly helpful for topics with which your audi-
ence is unfamiliar. One of the best and easiest ways to do this is to begin
with a story that your audience is likely to have heard before. These types
of stories come in a number of forms, but the most common ones include
fables, tall tales, ghost stories, parables, fairy tales, myths, and legends.
Again, let us emphasize that any type of narrative used in a speech intro-
duction or in the speech as a whole should not go on so long as to domi-
nate the speech, and should have direct relevance to the purpose, subject,
and audience.

A personal story is another option here. You may consider starting your
speech with a story about yourself that is relevant to your topic. Some of
the best speeches are ones that come from personal knowledge and experi-
ence. If you are an expert or have firsthand experience related to your top-
ic, sharing this information with the audience is a great way to show that
you are credible during your attention getter. For example, if you had a

Anecdote

a brief account or story
of an interesting or
humorous event

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gastric bypass surgery and you wanted to give an informative speech about
the procedure, you could introduce your speech in this way:

In the fall of 2015, I decided that it was time that I took my life into
my own hands. After suffering for years with the disease of obesi-
ty, I decided to take a leap of faith and get a gastric bypass in an
attempt to finally beat the disease.

If you use a personal example, don’t get carried away with the focus on
yourself and your own life. Your speech topic is the purpose of the atten-
tion getter, not the other way around. Another pitfall in using a personal
example is that it may be too personal for you to maintain your compo-
sure. For example, a student once started a speech about her grandmother
by stating, “My grandmother died of cancer at 3:30 this morning.” The
student then proceeded to burst into uncontrollable tears. While this is
an extreme example, we strongly recommend that you avoid any material
that could get you upset while speaking. When speakers have an emotional
breakdown during their speech, audience members stop listening to the
message and become very uncomfortable. They may empathize with the
distraught speaker, but the effectiveness has been diminished in other
ways.

Startling Statement/Statistic/Fact
Another way to start your speech is to surprise your audience with startling
information about your topic. Often, startling statements come in the form
of statistics and strange facts. The goal of a good startling statistic is that it
surprises the audience and gets them engaged in your topic. For example,
if you’re giving a speech about oil conservation, you could start by say-
ing, “A Boeing 747 airliner holds 57,285 gallons of fuel.” You could start a
speech on the psychology of dreams by noting, “The average person has
over 1,460 dreams a year.”

A strange fact, on the other hand, is a statement that does not involve
numbers but is equally surprising to most audiences. For example, you
could start a speech on the gambling industry by saying, “There are no
clocks in any casinos in Las Vegas.” You could start a speech on the Har-
lem Globetrotters by saying, “In 2000, Pope John Paul II became the
most famous honorary member of the Harlem Globetrotters.” All four of
these examples came from a great website for strange facts (http://www.
strangefacts.com).

Although startling statements are fun, it is important to use them ethically.
First, make sure that your startling statement is factual. The Internet is
full of startling statements and claims that are simply not factual, so when
you find a statement you’d like to use, you have an ethical duty to ascertain
its truth before you use it and to provide a reliable citation. Second, make
sure that your startling statement is relevant to your speech and not just

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thrown in for shock value. We’ve all heard startling claims made in the
media that are clearly made for purposes of shock or fear mongering, such
as “Do you know what common household appliance could kill you? Film
at 11:00.” As speakers, we have an ethical obligation to avoid playing on
people’s emotions in this way.

A Rhetorical Question
A rhetorical question is a question to which no actual reply is expected.
For example, a speaker talking about the history of Mother’s Day could
start by asking the audience, “Do you remember the last time you told
your mom you loved her?” In this case, the speaker does not expect the
audience to shout out an answer, but rather to think about the question as
the speech goes on.

Immediate Reference to Subject
The most direct (but probably the least interesting of the possible atten-
tion getters) is to tell your audience the subject of your speech. Here’s an
example:

We are surrounded by statistical information in today’s world, so
understanding statistics is becoming paramount to citizenship in
the twenty-first century.

This sentence explicitly tells an audience that the speech they are about to
hear is about the importance of understanding statistics. While this isn’t
the most entertaining or interesting attention getter, it is very clear and
direct. And note that it justifies the importance of the audience paying at-

Rhetorical
Question

A question to which no
actual reply is expected

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tention while avoiding being completely snooze-inducing, as it would have
been if it were reworded as, “I want to talk to you about statistics.”

Reference to Audience or Appeal to Self-Interest
As we have tried to emphasize throughout this book, your audience is the
single most important factor is crafting your speech, so it makes sense that
one approach to opening your speech is to make a direct reference to the
audience. In this case, the speaker has a clear understanding of the audi-
ence and points out that there is something unique about the audience that
should make them interested in the speech’s content. Here’s an example:

As students at State College, you and I know the importance of se-
lecting a major that will benefit us in the future. In today’s compet-
itive world, we need to study a topic that will help us be desirable
to employers and provide us with lucrative and fulfilling careers.
That’s why I would like all of you to consider majoring in commu-
nication.

In this example, the speaker reminds the audience of their shared status as
students and uses the common ground to acknowledge the importance of
selecting a major that will benefit them in the future. Earlier in the text-
book (Chapter 4) we used the expression WIIFM (“What’s in it for me?”)
to remind you that your topic and approach should appeal to the self-in-
terests and needs of the audience members.

Quotation
Another way to capture your listeners’ attention is to use the words of an-
other person that relate directly to your topic. Maybe you’ve found a really
great quotation in one of the articles or books you read while researching
your speech. If not, you can also use a number of Internet or library sourc-
es that compile useful quotations from noted individuals. Quotations are
a great way to start a speech, so let’s look at an example that could be used
during the opening of a commencement address (a type of special occasion
speech discussed later in Chapter 15):

The late actress, fashion icon, and social activist Audrey Hepburn
once noted that, “Nothing is impossible. The word itself says ‘I’m
possible’!”

If you use a quotation as your attention getter, be sure to give the source
first (as in this example) so that it isn’t mistaken as your own wording.

Reference to Current Events
Referring to a current news event that relates to your topic is often an
effective way to capture attention, as it immediately makes the audience

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aware of how relevant the topic is in today’s world. For example, consider
this attention getter for a persuasive speech on frivolous lawsuits:

On January 10 of this year, Scott Anthony Gomez, Jr., and a fel-
low inmate escaped from a Pueblo, Colorado, jail. During their
escape the duo attempted to rappel from the roof of the jail using
a makeshift ladder of bed sheets. During Gomez’s attempt to scale
the building, he slipped, fell forty feet, and injured his back. After
being quickly apprehended, Gomez filed a lawsuit against the jail
for making it too easy for him to escape.

In this case, the speaker is highlighting a news event that illustrates what a
frivolous lawsuit is, setting up the speech topic of a need for change in how
such lawsuits are handled.

Historical Reference
You may also capture your listeners’ attention by referring to an historical
event related to your topic. Obviously, this strategy is closely related to the
previous one, except that instead of a recent news event you are reaching
further back in history to find a relevant reference. For example, if you are
giving a speech on the perception of modern music as crass or having no
redeeming values, you could refer back to Elvis Presley and his musical
breakout in the 1950s as a way of making a comparison:

During the mid-1950s, Elvis Presley introduced the United States
to a new genre of music: rock and roll. Initially viewed as dis-
tasteful, and Presley was himself chastised for his gyrating dance
moves and flashy style. Today he is revered as “The King of Rock
‘n Roll.” So when we criticize modern artists for being flamboyant
or over the top, we may be ridiculing some of the most important
musical innovators we will know in our lifetimes.

In this example, the speaker is evoking the audience’s knowledge of Elvis
to raise awareness of similarities to current artists that may be viewed
today as he was in the 1950s.

Humor
Humor is another effective method for gaining an audience’s attention.
Humor is an amazing tool when used properly. We cannot begin to explain
all the facets of humor within this chapter, but we can say that humor is a
great way of focusing an audience on what you are saying. However, hu-
mor is a double-edged sword. If you do not wield the sword carefully, you
can turn your audience against you very quickly.

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When using humor, you really need to know your audience and under-
stand what they will find humorous. One of the biggest mistakes a speaker
can make is to use some form of humor that the audience either doesn’t
find funny or, worse, finds offensive. Think about how incompetent the
character of Michael Scott seems on the television program The Office, in
large part because of his ineffective use of humor. We always recommend
that you test out humor of any kind on a sample of potential audience
members prior to actually using it during a speech. If you do use a typical
narrative “joke,” don’t say it happened to you. Anyone who heard the joke
before will think you are less than truthful!

Now that we’ve warned you about the perils of using humor, let’s talk
about how to use humor as an attention getter. Humor can be incorporat-
ed into several of the attention-getting devices mentioned. You could use
a humorous anecdote, quotation, or current event. As with other atten-
tion-getting devices, you need to make sure your humor is relevant to
your topic, as one of the biggest mistakes some novices make when using
humor is to add humor that really doesn’t support the overall goal of the
speech. So when looking for humorous attention getters, you want to make
sure that the humor is not going to be offensive to your audience, does
elicit laughter, and is relevant to your speech.

For example, here’s a humorous quotation from Nicolas Chamfort, a
French author during the sixteenth century: “The only thing that stops
God from sending another flood is that the first one was useless.” While
this quotation could be effective for some audiences, other audiences may
find this humorous quotation offensive. The Chamfort quotation could be
appropriate for a speech on the ills of modern society, but probably not for

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a speech on the state of modern religious conflict. It also would not be ap-
propriate in an area that had just experienced damaging floods. You want
to make sure that the leap from your attention getter to your topic isn’t too
complicated for your audience, or the attention getter will backfire.

This list of attention-getting devices represents a thorough, but not neces-
sarily exhaustive, range of ways that you can begin your speech. Certain-
ly these would be the more common attention getters that most people
employ. Again, as mentioned earlier, your selection of attention getter is
not only dependent on your audience, your topic, and the occasion, but
also on your preferences and skills as a speaker. If you know that you are
a bad storyteller, you might elect not to start your speech with a story. If
you tend to tell jokes that no one laughs at, avoid starting your speech with
humor.

To review, think back to the factors of attention in Chapter 7. The best
attention getters are

• concrete (they bring up or refer to real experiences);
• novel (they use material that is new or fresh to the audience);
• familiarity (makes the audience perk up with something comfortable

and close to their experience);
• movement-oriented (don’t spend too long in the introduction because

the audience will wonder where you are headed);
• need-oriented (your attention getter and introduction in general

should relate to the needs or interests of the audience).
Other factors like suspense (introducing a story and finishing it at the end)
or conflict (telling a story with strong opposing forces and tension) can
also be used.

Element 2: Establish or Enhance Your Credibility
Whether you are informing, persuading, or entertaining an audience, one
of the things they will be expecting is for you to know what you are talking
about. So the second element of an introduction is to let your audience
know that you are a knowledgeable and credible source for this informa-
tion. To do this, you will need to explain how you know what you know
about your topic.

For some people, this will be simple. If you are informing your audience
how a baseball is thrown, and you have played baseball since you were
eight years old, that makes you a fairly credible source. You probably know
what you are talking about. So let us know that by saying something like,

“Having played baseball for over ten years, including two years as the start-
ing pitcher on my high school’s varsity team, I can tell you about the ways
that pitchers use to throw different kind of balls in a baseball game.” With
regard to persuasive speaking, if you are trying to convince your audience
to join Big Brothers Big Sisters and you have been volunteering for years,

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let them know: “I’ve been serving with Big Brothers Big Sisters for the last
two years, and I can tell you that the experience is very rewarding.” By tell-
ing your audience you volunteer, you are saying to them “I’m not asking
you to do anything I don’t engage in myself.”

However, you may be speaking on a subject with which you have no his-
tory of credibility. If you are just curious about when streetlights were
installed at intersections and why they are red, yellow, and green, you
can give an interesting speech on that. But you will still need to give your
audience some sort of reason to trust your knowledge. Since you were re-
quired to do research, you are at least more knowledgeable on the subject
that anyone else in the class. In this case you might say, “After doing some
research and consulting several books on the subject, I want to share what
I’ve learned about the evolution of traffic lights in America.”

Element 3: Establish Rapport
The next element of your introduction will be to establish rapport with
your audience. Rapport is basically a relationship or connection you
make with your audience. In everyday life, we say that two people have
a rapport when they get along really well and have a good connection. In
your introduction, you will want to explain to your audience why you are
giving them this information and why it is important to them (answer-
ing the WIIFM question). You will be making a connection through this
shared information and explaining to them how it will benefit them. One
of the best examples of rapport we have seen came from an informative
speech on the poet Lord Byron:

You may be asking yourselves why you need to know about Lord
Byron. If you take British Literature or Humanities 1202 as I did
last semester, you will be discussing his life and works, so after
this speech you will have a good basis for the class material.

What is important here is that this speaker used the audience analysis
techniques discussed in Chapter 2 to determine the demographic make-up
of the audience and determine what would motivate them to listen. Know-
ing that they are all college students, the speaker enticed them to listen
with the suggestion that this information would benefit them in a future
class they might take.

Another important thing to note here is that there is not necessarily a right
or wrong way to establish rapport with your audience. You as the speaker
must determine what you think will work best and help make a connec-
tion. Take for example an informative speech on “how to throw a baseball.”
How would you establish rapport with your audience on that topic? Maybe
you choose to focus on the age of your audience, and noting that they are
all relatively young and that some of them are already parents, you might
say, “A lot of people in this room have or may have children someday, and

Rapport

a relationship or con-
nection a speaker
makes with the audi-
ence

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if you decide you want to throw a ball with them or help them with sports,
here are three steps you can use to teach them how to throw a baseball.”
Will everyone in the class have kids someday? Probably not, but it is rea-
sonable to guess that most of your audience will relate to this approach
based on a demographic analysis.

Element 4: Preview Your Topic/Purpose/Central Idea
The fourth major function of an introduction after getting the audience’s
attention is to reveal the purpose of your speech to your audience. Have
you ever sat through a speech wondering what the basic point was? Have
you ever come away after a speech and had no idea what the speaker was
talking about? An introduction should make the topic, purpose, and cen-
tral idea clear. This might be a good place for you to review the material in
Chapter 4 about writing central idea statements and specific purposes. For
most speeches, the central idea and preview (Element 5) should come at
the end of the introduction.

While not a hard and fast rule, you will probably also want to avoid having
the audience “guess” what your topic is through clues. Consider the follow-
ing topic reveal:

Today I’d like to talk to you about a man who overcame great
adversity to become the President of the United States. During his
time in office he faced increasing opposition from conservative
voices in government, as well as some dissension among his own
party, all while being thrust into a war he didn’t want.

As an attention getter, this may not be bad, but what it doesn’t do is reveal
the topic. The speaker at this point might assume the audience has clear-
ly figured out who this speech is about and moved on. Unfortunately, the
above passage could refer to either Abraham Lincoln, Barack Obama, or

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even another president. Members of the audience might either be con-
fused or disappointed when they figure out the speech isn’t about what
they thought it was.

It should also be noted here that at no point in your introduction do you
ever want to read your specific purpose statement as a way of revealing
your topic. Your specific purpose is included on your outline for your in-
structor’s sake and to keep you on track during preparation. The language
used in the specific purpose (“To inform my audience…”) is too awkward
to be actually read aloud.

Element 5: Preview Your Main Points
Just like previewing your topic, previewing your main points helps your
audience know what to expect throughout the course of your speech and
prepares them to listen. Your preview of main points should be clear and
easy to follow so that there is no question in your audience’s minds what
they are. Long, complicated, or verbose main points can get confusing. Be
succinct and simple: “Today, in our discussion of Abraham Lincoln’s life,
we will look at his birth, his role as president, and his assassination.” From
that preview there is little question as to what specific aspects of Lincoln’s
life the speech will cover. However, if you want to be extra sure they get
it, you can always enumerate them by using signposts (as we discussed in
Chapter 6): “In discussing how to make chocolate chip cookies, first we
will cover what ingredients you need, second we will talk about how to mix
them, and third we will look at baking them.”

What these five elements do is prepare your audience for the bulk of the
speech (i.e. the body section) by letting them know what they can expect,
why they should listen, and why they can trust you as a speaker. Having all
five elements starts your speech off on much more solid ground that you
would get without having them.

8.3 – Examples of Introductions
Below you will find examples of informative and persuasive introductions.
Notice that each contains the five elements necessary for a good introduc-
tion: an attention getter, the establishment of rapport with the audience,
the speaker’s credibility, a clear topic reveal, and clearly articulated main
points. An important point to mention about the introduction is that the
parts should flow or “bridge” into each other. You do not want to have a
disconnect between the attention getter, the credibility enhancer, the rap-
port, and the reveal. You also can switch the rapport and credibility sec-
tions if it makes more sense, but definitely start with the attention-getter
and end with the preview.

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(Note: We have written these introductions out as paragraphs, but your
instructor may require you to present them in a different format in your
outline.)

Informative Speech Introductions
Topic: Allergies

My parents knew that something was really wrong when my mom received
a call from my home economics teacher saying that she needed to get to
the school immediately and pick me up. This was all because of an aller-
gy, something that everyone in this room is either vaguely or extremely
familiar with. Three very common allergies include pet and animal aller-
gies, seasonal allergies, and food allergies. All three of these allergies take
control over certain areas of my life, as all three types affect me, starting
when I was just a kid and continuing today [attention-getter]. Because of
this, I have done extensive research on the subject, [credibility] and would
like to share some of what I’ve learned with all of you today. Whether you
just finished your freshman year of college, you are a new parent, or you
have children that are grown and out of the house, allergies will most likely
affect everyone in this room at some point [rapport]. So it will benefit you
all to know more about them, specifically the three most common sources
of allergies and the most recent approaches to treating them [purpose and
preview].

Topic: Seasonal Affective Disorder (See if you can identify the
parts on Example 2.)

When winter is approaching and the days are getting darker and shorter,
do you feel a dramatic reduction in energy or do you sleep longer than
usual during the fall or winter months? If you answered “yes” to either of
these questions, you may be one of the millions of people who suffer from
Seasonal Affective Disorder, or SAD. For most people these problems do
not cause great suffering in their life, but for an estimated six percent of
the United States population these problems can result in major suffer-
ing. As a student in the registered nursing program here at State College, I
became interested in SAD after learning more about it and want to share
this information with all of you in case you recognize some of these symp-
toms in yourself or someone you love. In order to fully understand SAD, it
is important to look at the medical definition of SAD, the symptoms of this
disorder, and the measures that are commonly used to ease symptoms.

Persuasive Speech Introduction
Topic: Term Life Insurance

You have cried silent tears and uttered desperate prayers, but as you watch
the medical team unhook the tubes, turn off the heart monitor and shoot

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furtive, helpless glances your way, you face the unmistakable reality that
cancer has won over your loved one and you are left with unimaginable
grief, despair and yes, financial burden. Most of us would not choose to
cause our loved ones financial pain on top of the emotional pain of our
deaths, but by failing to plan for their financial needs, that is exactly what
we do. I have learned a lot about life insurance in my research for this
presentation, from taking a thirteen-week course about financial matters,
and from the experience of purchasing a term life insurance policy just last
year. I know most of you probably have not thought much about life in-
surance, but someday each and every one of us in this room will pass away
and somebody is going to have to pay for our funerals. Term life insurance
is affordable, protects those you love from the financial devastation of your
uninsured death, and reinforces your commitment to their financial and
emotional well-being while you are living. Let’s examine the definition of
term life insurance and then its benefits.

8.4 – Structuring the Conclusion
Similar to the introduction, the conclusion has three specific elements
that you will want to incorporate in order to make it as strong as possible.
Given the nature of these elements and what they do, these should gener-
ally be incorporated into your conclusion in the order they are presented
below.

Element 1: Signal the End
The first thing a good conclusion should do is to signal the end of a speech.
You may be thinking that telling an audience that you’re about to stop
speaking is a “no brainer,” but many speakers really don’t prepare their
audience for the end. When a speaker just suddenly stops speaking, the
audience is left confused and disappointed. Instead, you want to make
sure that audiences are left knowledgeable and satisfied with your speech.
In a way, it gives them time to begin mentally organizing and cataloging all
the points you have made for further consideration later.

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Generally, the easiest way to signal that it is the end of your speech is to
begin your conclusion with the words, “In conclusion.” Similarly, “In sum-
mary” or “To conclude” work just as well. While these may seem very blunt
ways of communicating the end of your speech to the audience, you want it
to be extremely clear to everyone that you are wrapping things up. Certain-
ly you can choose to employ more elegant, interesting, or creative language
here, but you do basically want to telegraph the end is coming with, for
example, a restatement of your central idea statement.

On the other hand, saying “In conclusion” (and definitely saying it more
than once) can have an unintended negative effect. The audience may fig-
ure you are finished and turn you off, sort of like how we get up and leave
during the credits in a movie. Therefore, you can also go straight to the
summary, which is Element 2.

Element 2: Restate Main Points
In the introduction of a speech you delivered a preview of your main
points; now in the conclusion you will deliver a review. One of the big-
gest differences between written and oral communication is the necessity
of repetition in oral communication (the issue of “planned redundancy”
again). When you preview your main points in the introduction, effectively
discuss and make transitions to your main points during the body of the
speech, and finally, review the main points in the conclusion, you increase
the likelihood that the audience will understand and retain your main
points after the speech is over. Remember, your English instructors can
re-read your essays as many times as they want, but your audience – and
your instructor – only have one opportunity to catch and remember the
points you are trying to get across in your speech.

Because you are trying to remind the audience of your main points, you
want to be sure not to bring up any new material or ideas. For example, if
you said, “There are several other issues related to this topic, such as…but
I don’t have time for them,” that would make the audience confused and
perhaps wonder why you did not address those issues in the body section.
Or if you were giving a persuasive speech on wind energy and you ended
with, “Wind energy is the energy of the future, but there are still a few
problems with it, such as noise and killing lots of birds,” you are bringing
up a counter-argument that should have been dealt with in the body of the
speech.

This is a good place to remind you that the introduction, preview, transi-
tions, and conclusion are for helping the audience be interested and pre-
pared to listen, to retain, and to follow your speech. The hard core facts
and content are in the body. If you are tempted to cram lots of material
into the conclusion, that is not the place for it, nor is it the place to provide
the important steps to a solution.

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As you progress as a public speaker, you will want to work on rephrasing
your summary statement so that it does not sound like an exact repeat of
the preview. For example, if your preview was:

The three arguments in favor of medical marijuana that I will
present are that it would make necessary treatments available
to all, it would cut down on the costs to law enforcement, and it
would bring revenue to state budgets.

Your summary might be:

In the minutes we’ve had together, I have shown you that approv-
ing medical marijuana in our state will greatly help persons with
a variety of chronic and severe conditions. Also, funds spent on
law enforcement to find and convict legitimate marijuana users
would go down as revenues from medical marijuana to the state
budget would go up.

Element 3: Clincher
The third element of your conclusion is the clincher, or something mem-
orable with which to conclude your speech. The clincher is sometimes re-
ferred to as a Concluding Device. These are the very last words you will say
in your speech, so you need to make them count. This is the last thing your
audience will hear, so you want to make it good. A good clincher prevents
your audience from feeling let down, and in fact can even make an audi-
ence remember a speech more favorably.

In many ways the clincher is like the inverse of the attention getter. You
want to start the speech off with something strong, and you want to end
the speech with something strong. To that end, similar to what we dis-
cussed above with attention getters, there are a number of ways you can
make your clincher strong and memorable.

Conclude with a Challenge
One way you can end your speech is with a challenge. A challenge is a call
to engage in some kind of activity that requires a special effort. In a speech
on the necessity of fundraising, a speaker could conclude by challenging
the audience to raise ten percent more than their original projections. In
a speech on eating more vegetables, you could challenge your audience to
increase their current intake of vegetables by two portions daily. In both of
these challenges, audience members are being asked to go out of their way
to do something different that involves effort on their part.

In a challenge, try to make it aspirational but reasonable. The challenge
should be something they can strive for but not see as impossible. The au-
dience may see two more servings a day of fruits and vegetables as reason-
able, but six probably as too much.

Clincher

something memorable
with which to conclude
your speech

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In the same category as a challenge, probably the most common persua-
sive concluding device is the appeal for action or the call to action. In
essence, the appeal for action occurs when a speaker asks their audience
to engage in a specific behavior. Whether the speaker appeals for people
to eat more fruit, buy a car, vote for a candidate, oppose the death penal-
ty, get more sleep, or donate blood, the speaker is asking the audience to
engage in action.

One specific type of appeal for action is the immediate call to action.
Whereas some appeals ask for people to engage in behavior in the future,
the immediate call to action asks people to engage in behavior right now.
If a speaker wants to see a new traffic light placed at a dangerous intersec-
tion, they may conclude by asking all the audience members to sign a dig-
ital petition right then and there, using a computer the speaker has made
available or their own devices. For a speech on eating more vegetables, the
speaker could pass out raw veggies and dip at the conclusion of the speech;
someone giving a speech on petitioning a lawmaker for a new law could
provide audience members with a prewritten e-mail they can send to the
lawmaker.

If you are giving a persuasive speech about a solution to a problem, you
should not relegate the call to action to the very end of the speech. It
should probably be a main point where you can deal with the steps and
specifics of the solution in more detail. For example, perhaps a speaker
has been discussing the problems associated with the diminishing of art
education in the United States. The speaker could then propose a solution
of creating more community-based art experiences for school children as a
way to fill this gap. Although this can be an effective conclusion, speakers
should ask themselves whether the solution should be discussed in more
depth as a stand-alone main point within the body of the speech so that
audience concerns about the proposed solution can be addressed.

Conclude with a Quotation
Another way you can conclude a speech is by providing a quotation rele-
vant to the speech topic. When using a quotation, you need to think about
whether your goal is to end on a persuasive note or an informative note.
Some quotations will have a clear call to action, while other quotations
summarize or provoke thought. For example, let’s say you are delivering
an informative speech about dissident writers in the former Soviet Union.
You could end by citing this quotation from Alexander Solzhenitsyn: “A
great writer is, so to speak, a second government in his country. And for
that reason no regime has ever loved great writers.”

Notice that this quotation underscores the idea of writers as dissidents, but
it doesn’t ask listeners to put forth effort to engage in any specific thought
process or behavior. If, on the other hand, you were delivering a persua-

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sive speech urging your audience to sponsor a child in a developing coun-
try for $40 per month, you might use this quotation by Forest Witcraft:

“A hundred years from now it will not matter what my bank account was,
the sort of house I lived in, or the kind of car I drove. But the world may be
different, because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that mon-
etary sacrifices are worth taking, that they make our lives worthwhile, and
that the right thing to do is to go ahead and make that sacrifice.

Conclude by Visualizing the Future
The purpose of a conclusion that refers to the future is to help your audi-
ence imagine the future you believe can occur. If you are giving a speech
on the development of video games for learning, you could conclude by
depicting the classroom of the future where video games are perceived as
true learning tools. More often, speakers use visualization of the future
to depict how society or how individual listeners’ lives would be different
if the audience accepts and acts on the speaker’s main idea. For example,
if a speaker proposes that a solution to illiteracy is hiring more reading
specialists in public schools, the speaker could ask her or his audience to
imagine a world without illiteracy.

Conclude by Inspiration
By definition, the word inspire means to affect or arouse someone. Both
affect and arouse have strong emotional connotations. The ultimate goal of
an inspirational concluding device is similar to an “appeal for action” but
the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s
emotions in a specific manner. This is done by sharing a story, poem, or
quotation that appeals to the audience’s basic values and therefore appeals
to emotions. Stories or allusions to “underdogs” who overcame obstacles
to achieve something worthwhile or those who make sacrifices for the good
of others can help inspire. You probably know of such stories (Olympic
athletes and a well-known figure such as Captain Sullenberg are examples)
that would be of value, as long as they are relevant to your topic and pur-
pose.

Poetry is sometimes used to inspire, but you want to use a short passage
(eight lines or less) of poetry that is clear to the audience. One famous
example of an inspiring speech that ended with a poem was President
Reagan’s speech on the evening of the day of the Challenger Disaster in
January 1986. He finished it with the words, “The crew of the Space Shut-
tle Challenger honored us by the manner in which they lived their lives.
We will never forget them, nor the last time we saw them, this morning, as
they prepared for their journey and waved goodbye and”slipped the surly

Inspire

to affect or arouse
someone’s emotions
in a specific, positive
manner

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bonds of earth” to “touch the face of God.” This is a reference to the poem
“High Flight” by John Gillepsie Magee, Jr.

Conclude with a Question
Another way you can end a speech is to ask a rhetorical question that forc-
es the audience to ponder an idea. Maybe you are giving a speech on the
importance of the environment, so you end the speech by saying, “Think
about your children’s future. What kind of world do you want them raised
in? A world that is clean, vibrant, and beautiful—or one that is filled with
smog, pollution, filth, and disease?” Notice that you aren’t actually ask-
ing the audience to verbally or nonverbally answer the question; the goal
of this question is to force the audience into thinking about what kind of
world they want for their children.

Refer Back to the Introduction
This method provides a good sense of closure to the speech and can be one
of the most effective methods. If you started the speech with a startling
statistic or fact, such as “Last year, according to the official website of the
American Humane Society, four million pets were euthanized in shelters
in the United States,” in the end you could say, “Remember that shocking
number of four million euthanized pets? With your donation of time or
money to the Northwest Georgia Rescue Shelter, you can help lower that
number in our region.”

Conclude with an Anecdote or Personal Story
As with your attention getter, a brief story can be a strong way to conclude.
However, it must be relevant and not go on too long. Combining this meth-
od and the previous one, you might finish telling a story that you started in
the introduction as your clincher. This method is probably better with per-
suasive speeches where you want to end with a strong emotional appeal.

Conclude with a Reference to Audience or Audience Self-Interest
The last concluding device involves a direct reference to your audience.
This concluding device is used when a speaker attempts to answer the
basic audience question, “What’s in it for me?” (the WIIFM question). The
goal of this concluding device is to spell out the direct benefits a behav-
ior or thought change has for audience members. For example, a speaker
talking about stress reduction techniques could conclude by clearly list-
ing all the physical health benefits stress reduction offers (e.g., improved
reflexes, improved immune system, improved hearing, reduction in blood
pressure). In this case, the speaker is spelling out why audience members
should care about the topic and what’s in it for them.

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Informative versus Persuasive Conclusions
As you read through the above possible ways to conclude a speech, hope-
fully you noticed that some of the methods are more appropriate for
persuasive speeches and others are more appropriate for informative
speeches. An appeal to action, for example, may not be appropriate for
an informative speech since asking your audience to do something often
borders on persuasion, which isn’t what an informative speech is intended
to do. Similarly, if your persuasive speech is on the importance of voting in
the next local election, an appeal to action clincher would probably be one
of your stronger options.

8.5 – Examples of Conclusions
Here are two examples of conclusions. More examples can be found on the
outlines at the ends of Chapters 12, 13, and 15. As before, try to determine
what sentences in the conclusion relate to the three elements.

Informative Speech Conclusion
Topic: Anxiety

Anxiety is a complex emotion that afflicts people of all ages and social
backgrounds and is experienced uniquely by each individual. We have
seen that there are multiple symptoms, causes, and remedies, all of which
can often be related either directly or indirectly to cognitive behaviors.
While most people do not enjoy anxiety, it seems to be part of the univer-
sal human experience, so realize that you are not alone, but also realize
that you are not powerless against it. With that said, the following quote,
attributed to an anonymous source, could not be more true, “Worry does
not relieve tomorrow of its stress; it merely empties today of its strength.”

Persuasive Speech Conclusion
Topic: Adopting a Rescue Animal

I believe you should adopt a rescue animal because it helps stop forms of
animal cruelty, you can add a healthy companion to your home, and it is
a relatively simple process that can save a life. Each and every one of you
should go to your nearest animal shelter, which may include the Catoosa
Citizens for Animal Care, the Humane Society of NWGA in Dalton, the
Murray County Humane Society, or the multiple other shelters in the area.
On your visit, you can investigate and maybe fall in love with a new animal
companion to bring into your life. I’ll leave you with a paraphrased quote
from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.
com: “You may start out thinking that you are rescuing the animal, and
ultimately find that the animal rescues you right back.”

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Something to Think About
Read out loud one of the example introductions earlier in the chapter, and
time your reading. If an introduction should not be longer than about
10%-15% of the total speech time, how long would the speech attached
to this introduction be? (You’ll have to do the math!) If you had to give a
shorter speech using this introduction, how would you edit it to make it for
the time limit but still be an effective introduction?

Final Note: If you are wondering about the photo at the beginning of this
chapter, it is of the headstone of poet Emily Dickinson in Amherst, Massa-
chusetts. Her parting words, as shown on the marker, were “Called Back.”
That was her “life” conclusion.

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Chapter 9: Presentation
Aids in Speaking

Learning Objectives
After reading this chapter, the student will be able to:

• List and explain reasons why presentation aids are important in pub-
lic speaking;

• Explain how presentation aids function in public speaking;
• Describe the various computer-based and non-computer-based types

of presentation aids available to the students;
• Explain the correct use of various types of presentation aids;
• Design professional-looking slides using presentation software.

Chapter Preview
9.1 – What are Presentation Aids?

9.2 – Functions of Presentation Aids

9.3 – Types of Presentation Aids

9.4 – Using Presentation Slides

9.5 – Low-Tech Presentation Aids

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9.1 – What Are Presentation Aids?
When you give a speech, you are presenting much more than just a col-
lection of words and ideas. Because you are speaking “live and in person,”
your audience members will experience your speech through all five of
their senses: hearing, vision, smell, taste, and touch. In some speaking
situations, the speaker appeals only to the sense of hearing. They more or
less ignore the other senses except to avoid visual distractions by dressing
and presenting themselves in an appropriate manner. But the speaking
event can be greatly enriched by appeals to the other senses. This is the
role of presentation aids.

Presentation aids are the resources beyond the speech words and de-
livery that a speaker uses to enhance the message conveyed to the audi-
ence. The type of presentation aids that speakers most typically make use
of are visual aids: pictures, diagrams, charts and graphs, maps, and the
like. Audible aids include musical excerpts, audio speech excerpts, and
sound effects. A speaker may also use fragrance samples or food samples
as olfactory (sense of smell) or gustatory (sense of taste) aids. Finally,
presentation aids can be three-dimensional objects, animals, and peo-
ple; they can also change over a period of time, as in the case of a how-to
demonstration.

As you can see, the range of possible presentation aids is almost unlimited.
However, all presentation aids have one thing in common: To be effective,
each presentation aid a speaker uses must be a direct, uncluttered exam-
ple of a specific element of the speech. It is understandable that someone
presenting a speech about Abraham Lincoln might want to include a pho-
tograph of him, but because everyone already knows what Lincoln looked
like, the picture would not contribute much to the message unless, per-
haps, the message was specifically about the changes in Lincoln’s appear-
ance during his time in office.

Other visual artifacts are more likely to deliver information more directly
relevant to the speech—a diagram of the interior of Ford’s Theater where
Lincoln was assassinated, a facsimile of the messy and much-edited Get-
tysburg Address, or a photograph of the Lincoln family, for example. The
key is that each presentation aid must directly express an idea in your
speech.

Moreover, presentation aids must be used at the time when you are
presenting the specific ideas related to the aid. For example, if you are
speaking about coral reefs and one of your supporting points is about the
location of the world’s major reefs, it would make sense to display a map
of these reefs while you’re talking about location. If you display it while
you are explaining what coral actually is, or describing the kinds of fish
that feed on a reef, the map will not serve as a useful visual aid—in fact, it’s
likely to be a distraction.

Presentation aids

the resources beyond
the speech itself that a
speaker uses to en-
hance the message
conveyed to the audi-
ence

Olfactory

of or relating to the
sense of smell

Gustatory

of or relating to the
sense of taste

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To be effective, presentation aids must also be easy to use and easy for
the listeners to see and understand. In this chapter, we will present some
principles and strategies to help you incorporate effective presentation
aids into your speech. We will begin by discussing the functions that good
presentation aids fulfill. Next, we will explore some of the many types of
presentation aids and how best to design and utilize them. We will also
describe various media that can be used for presentation aids. We will
conclude with tips for successful preparation and use of presentation aids
in a speech.

9.2 – Functions of Presentation Aids
Why should you use presentation aids? If you have prepared and re-
hearsed your speech adequately, shouldn’t a good speech with good deliv-
ery be enough to stand on its own? While it is true that impressive presen-
tation aids will not rescue a poor speech, a good speech can often be made
even better by the strategic use of presentation aids. Presentation aids can
fulfill several functions: they can serve to improve your audience’s under-
standing of the information you are conveying, enhance audience memory
and retention of the message, add variety and interest to your speech, and
enhance your credibility as a speaker. Let’s examine each of these func-
tions.

Improving Audience Understanding
Human communication is a complex process that often leads to misunder-
standings. If you are like most people, you can easily remember incidents
when you misunderstood a message or when someone else misunderstood
what you said to them. Misunderstandings happen in public speaking just
as they do in everyday conversations.

One reason for misunderstandings is the fact that perception and interpre-
tation are highly complex individual processes. Most of us have seen the
image in which, depending on your perception, you see either the outline
of a vase or the facial profiles of two people facing each other. Or perhaps
you have seen the image of the woman who may or may not be young, de-
pending on your frame of reference at the time. (You can see these images
at http://members.optusnet.com.au/~charles57/Creative/Drawing/vases.
htm and https://www.youtube.com/watch?v=P9iv173VtGM.)

These images show how interpretations can differ, and it means that your
presentations must be based on careful thought and preparation to maxi-
mize the likelihood that your listeners will understand your presentations
as you intend them to do so. As a speaker, one of your basic goals is to help
your audience understand your message. To reduce misunderstanding,
presentation aids can be used to clarify or to emphasize.

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Figure 9.1 – Coriolis Effect

Figure 9.2 – Model of Communication

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Clarifying
Clarification is important in a speech because if some of the information
you convey is unclear, your listeners will come away puzzled or possibly
even misled. Presentation aids can help clarify a message if the informa-
tion is complex or if the point being made is a visual one.

If your speech is about the impact of the Coriolis Effect on tropical storms,
for instance, you will have great difficulty clarifying it without a diagram
because the process is a complex one. The diagram in Figure 9.1 (“Coriolis
Effect”) would be effective because it shows the audience the interaction
between equatorial wind patterns and wind patterns moving in other
directions. The diagram allows the audience to process the information
in two ways: through your verbal explanation and through the visual
elements of the diagram. By the way, the Coriolis Effect is defined as “an
effect whereby a mass moving in a rotating system experiences a force (the
Coriolis force ) acting perpendicular to the direction of motion and to the
axis of rotation. On the earth, the effect tends to deflect moving objects to
the right in the northern hemisphere and to the left in the southern and is
important in the formation of cyclonic weather systems.” You can see why
a picture really helps with this definition.

Figure 9.2 (“Model of Communication”) is another example of a diagram
that maps out the process of human communication. In this image you
clearly have a speaker and an audience with the labels of source, chan-
nel, message, receivers, and feedback to illustrate a basic model of human
communication. As with most models, it is simplified. (Can you remember
what two components of the communication process, explained in Chapter
1, that are missing here?)

Figure 9.3 – Petroglyph example

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Figure 9.4 – Planetary Water Supply

Another aspect of clarifying occurs when a speaker wants to help audience
members understand a visual concept. For example, if a speaker is talking
about the importance of petroglyphs in Native American culture, just
describing the petroglyphs won’t completely help your audience to visual-
ize what they look like. Instead, showing an example of a petroglyph, as in
Figure 9.3 (“Petroglyph”) can more easily help your audience form a clear
mental image of your intended meaning.

Figure 9.5 – Chinese Lettering Amplified. Source: Image courtesy of Wikimedia,
http://commons.wikimedia.org/wiki/

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Emphasizing
When you use a presentational aid for emphasis, you impress your listen-
ers with the importance of an idea. In a speech on water conservation, you
might try to show the environmental proportions of the resource. When
you use a conceptual drawing like the one in Figure 9.4 (“Planetary Water
Supply”), you show that if the world water supply were equal to ten gallons,
only ten drops would be available and drinkable for human or household
consumption. This drawing is effective because it emphasizes the scarcity
of useful water and thus draws attention to this important information in
your speech.

Another way of emphasizing that can be done visually is to zoom in on a
specific aspect of interest within your speech. In Figure 9.5 (“Chinese Let-
tering Amplified”), we see a visual aid used in a speech on the importance
of various parts of Chinese characters. On the left side of the visual aid, we
see how the characters all fit together, with an emphasized version of a sin-
gle character on the right.

So, clarifying and emphasizing are two roles that support the “Im-
proving Audience Understanding” purpose of presentation aids. What are
other purposes?

Aiding Retention and Recall
The second function that presentation aids can serve is to increase the
audience’s chances of remembering your speech. An article by the U.S. De-
partment of Labor (1996) summarized research on how people learn and
remember. The authors found that “83% of human learning occurs visual-
ly, and the remaining 17% through the other senses—11% through hearing,
3.5% through smell, 1% through taste, and 1.5% through touch.”

For this reason, exposure to an image can serve as a memory aid to your
listeners. When your graphic images deliver information effectively and
when your listeners understand them clearly, audience members are likely
to remember your message long after your speech is over. Moreover, peo-
ple often are able to remember information that is presented in sequential
steps more easily than if that information is presented in an unorganized
pattern. When you use a presentation aid to display the organization of
your speech (such as can be done with PowerPoint slides), you will help
your listeners to observe, follow, and remember the sequence of informa-
tion you conveyed to them. This is why some instructors display a lecture
outline for their students to follow during class and why a slide with a
preview of your main points can be helpful as you move into the body of
your speech.

An added plus of using presentation aids is that they can boost your
memory while you are speaking. Using your presentation aids while you

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rehearse your speech will familiarize you with the association between a
given place in your speech and the presentation aid that accompanies that
material.

Adding Variety and Interest
A third function of presentation aids is simply to make your speech more
interesting. For example, wouldn’t a speech on varieties of roses have
greater impact if you accompanied your remarks with a picture of each
rose? You can imagine that your audience would be even more enthralled
if you had the ability to display an actual flower of each variety in a bud
vase. Similarly, if you were speaking to a group of gourmet cooks about
Indian spices, you might want to provide tiny samples of spices that they
could smell and taste during your speech.

Enhancing a Speaker’s Credibility
Presentation aids alone will not be enough to create a professional image.
As we mentioned earlier, impressive presentation aids will not rescue a
poor speech. Even if you give a good speech, you run the risk of appearing
unprofessional if your presentation aids are poorly executed. Conversely, a
high quality presentation will contribute to your professional image. This
means that in addition to containing important information, your presen-
tation aids must be clear, clean, uncluttered, organized, and large enough
for the audience to see and interpret correctly. Misspellings and poorly
designed presentation aids can damage your credibility as a speaker.

In addition, make sure that you give proper credit to the source of any pre-
sentation aids that you take from other sources. Using a statistical chart
or a map without proper credit will detract from your credibility, just as
using a quotation in your speech without credit would. This situation will
usually take place with digital aids such as PowerPoint slides. The source
of a chart or the data shown in a chart form should be cited at the bottom
the slide.

If you focus your efforts on producing presentation aids that contribute
effectively to your meaning, that look professional, and that are handled
well, your audience will most likely appreciate your efforts and pay close
attention to your message. That attention will help them learn or under-
stand your topic in a new way and will thus help the audience see you as a
knowledgeable, competent, and credible speaker. With the prevalence of
digital communication, the audience expectation of quality visual aids has
increased.

Avoiding Problems with Presentation Aids
Using presentation aids can come with some risks. However, with a little
forethought and adequate practice, you can choose presentation aids that

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enhance your message and boost your professional appearance in front
of an audience. One principle to keep in mind is to use only as many pre-
sentation aids as necessary to present your message or to fulfill your class-
room assignment. The number and the technical sophistication of your
presentation aids should never overshadow your speech.

Another important consideration is technology. Keep your presentation
aids within the limits of the working technology available to you. Whether
or not your classroom technology works on the day of your speech, you
will still have to present. What will you do if the computer file containing
your slides is corrupted? What will you do if the easel is broken? What if
you had counted on stacking your visuals on a table that disappears right
when you need it? Or the Internet connection is down for a YouTube video
you plan to show?

You must be prepared to adapt to an uncomfortable and scary situation.
This is why we urge students to go to the classroom well ahead of time to
test the equipment and ascertain the condition of items they’re planning to
use. As the speaker, you are responsible for arranging the things you need
to make your presentation aids work as intended. Carry a roll of masking
tape or some pushpins so you can display your poster even if the easel
is gone. Test the computer setup. Have your slides on a flash drive AND
send it to yourself as an attachment or upload to a Cloud service. Have an
alternative plan prepared in case there is some glitch that prevents your
computer-based presentation aids from being usable. And of course, you
must know how to use the technology.

More important than the method of delivery is the audience’s ability to
see and understand the presentation aid. It must deliver clear information,
and it must not distract from the message. Avoid overly elaborate presen-
tation aids. Instead, simplify as much as possible, emphasizing the infor-
mation you want your audience to understand.

Another thing to remember is that presentation aids do not “speak for
themselves.” When you display a visual aid, you should explain what it
shows, pointing out and naming the most important features. If you use
an audio aid such as a musical excerpt, you need to tell your audience what
to listen for. Similarly, if you use a video clip, it is up to you as the speaker
to point out the characteristics in the video that support the point you are
making. Do this probably beforehand, so you are not speaking over the
video. Afterward is probably not best, because it’s too late for the audience
to notice those aspects. We’ve often seen students show a YouTube clip

“just because” and its relevance was not stated.

At the same time, a visual aid should be quickly accessible to the audience.
This is where simplicity comes in. Just as in organization of a speech you
would not want to use 20 main points, but more like 3-5, you should limit

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categories of information on a visual aid. A circle or pie graph should not
have ten or more “pie pieces”, for example.

Figure 9.6 – Acupuncture Charts. Source: Image on the left from Wikimedia, http://
commons.wikimedia.org/wiki/File:Acupuncture_chart_300px.jpg. Image on the

right © Thinkstock

Figure 9.7 – Birth Weight Chi-Square. Source: Woods, S. E., & Raju, U. (2001).

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9.3 – Types of Presentation Aids
Now that we’ve explored some basic hints for preparing visual aids, let’s
look at the most common types of visual aids: charts, graphs, representa-
tions, objects/models, and people.

Charts
A chart is commonly defined as a graphical representation of data (often
numerical) or a sketch representing an ordered process. Whether you cre-
ate your charts or do research to find charts that already exist, it is import-
ant for them to exactly match the specific purpose in your speech. Figure
9.6 (“Acupuncture Charts”) shows two charts related to acupuncture. Al-
though both charts are good, they are not equal. One chart might be useful
in a speech about the history and development of acupuncture while the
other chart would be more useful for showing the locations of meridians
(the lines along which energy flows) and the acupuncture points.

The rest of this section will explore three common types of charts: statisti-
cal charts, sequence-of-steps chart, and decision trees.

Statistical Charts
For most audiences, statistical presentations must be kept as simple as
possible, and they must be explained. The statistical chart shown in Figure
9.7 (“Birth Weight Chi-Square”) is from a study examining the effects of
maternal smoking on a range of congenital birth defects. Unless you are
familiar with statistics, this chart may be very confusing. When visually
displaying information from a quantitative study, you need to make sure
that you understand the material and can successfully and simply ex-
plain how one should interpret the data. If you are unsure about the data
yourself, then you should probably not use this type of information. This
is definitely an example of a visual aid that, although it delivers a limited
kind of information, does not speak for itself. On the other hand, if you are
presenting to an upper level or graduate class in health sciences or to pro-
fessionals in health occupations, this chart would be appropriate. As with
all other principles of public speaking, KNOW YOUR AUDIENCE.

Sequence-of-Steps Charts
Charts are also useful when you are trying to explain a process that in-
volves several steps. The two visual aids in Figure 9.8 (“Steps in Cell Re-
production”) both depict the process of cell division called mitosis using a
sequence-of-steps chart, but they each deliver different information. The
first chart lacks labels to indicate the different phases of cell division. Al-
though the first chart has more visual detail and may look more scientific,
the missing information may confuse your audience. In the second chart,

Chart

graphical represen-
tation of data (often
numerical) or a sketch
representing an or-
dered process

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each phase is labeled with a brief explanation of what is happening, which
can help your audience understand the process.

Figure 9.8 – Steps in Cell Reproduction. Source: Images courtesy of LadyofHats,
http://commons.wikimedia.org/wiki/File:MITOSIS_cells_secuence.svg, and

the National Institutes of Health, http://commons.wikimedia.org/wiki/
File:MajorEventsInMitosis.jpg.

Decision Trees
Decision trees are useful for showing the relationships between ideas.
The example in Figure 9.9 (“Open Educational Resource Decision Tree”)
shows how a decision tree could be used to determine whether to use
open-source textbook material. As with the other types of charts, you want
to be sure that the information in the chart is relevant to the purpose of
your speech and that each question and decision is clearly labeled. This
particular tree is pertinent to this textbook, which is an open educational
resource drawing from other open educational resources, and the decision
tree shows some of the processes the authors went through to decide on
the content of this text.

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Figure 9.9 – Open Educational Resource Decision Tree. Source: Image courtesy of
T-kita, http://commons.wikimedia.org/wiki/File:Decision_tree_model.png.

Graphs
Strictly speaking, a graph may be considered a type of chart, but graphs
are so widely used that we will discuss them separately. A graph is a pic-
torial representation of the relationships of quantitative data using dots,
lines, bars, pie slices, and the like. Graphs show how one factor (such as
size, weight, number of items, test scores) varies in comparison to other
items. Whereas a statistical chart may report the mean ages of individuals
entering college, a graph would visually depict the mean age changes over
time with lines on an x-y axis. A statistical chart may report the amount of
computers sold in the United States, while a graph will use bars or lines to
show their breakdown by operating systems such as Windows, Macintosh,
and Linux.

Public speakers can show graphs using a range of different formats. Some
of those formats are specialized for various professional fields. Very com-
plex graphs often contain too much information that is not related to the
purpose of a student’s speech. If the graph is cluttered, it becomes difficult
to comprehend. In this section, we’re going to analyze the common graphs
speakers utilize in their speeches: line graphs, bar graphs, pie graphs, and
pictographs.

Graph

a pictorial represen-
tation of the relation-
ships of quantitative
data using dots, lines,
bars, pie slices, and the
like

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Line Graph
A line graph is designed to show trends over time. In Figure 9.10 (“En-
ron’s Stock Price”), we see a line graph depicting the fall of Enron’s stock
price from August 2000 to January 2002. Notice that although it has some
steep rises, the line has an overall downward trend clearly depicting the
plummeting of Enron’s stock price. This is far more effective in showing
the relationship of numbers than a chart (as in Figure 9.7) or reading the
numbers aloud. These graphs are commonly used for showing economic
trends (Wall Street stock prices) or sociological data (e.g., crime rates).
As background, Enron was an energy company around which there was a
scandal in the early 2000s due to accounting fraud.

Figure 9.10 – Enron’s Stock Price. Source: Image courtesy of Nehrams 2020, http://
commons.wikimedia.org/wiki/File:EnronStockPriceAug00Jan02.jpg.

Bar Graph
Bar graphs are useful for showing the differences between quantities.
They can be used for population demographics, fuel costs, math ability
in different grades, and many other kinds of data. The graph in Figure
9.11 (“Suicide vs. Homicide”) is well designed. It is relatively simple and
is carefully labeled, making it easy for the speaker to guide the audience
through the recorded numbers of each type of death. The bar graph is
designed to show the difference between rates of suicides and homicides
across various age groups. When you look at the data, the first grouping
clearly shows that eighteen- to twenty-four-year-olds are more likely to die
because of a homicide than any of the other age groups. You can easily see
from Figures 9.10 and 9.11 how graphs, if correct and used ethically, can
make a dramatic point.

Line graph

a graph designed to
show trends over time

Bar graph

a graph designed to
show the differences
between quantities

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The graph in Figure 9.12 (“Distribution of Income and Wealth in the
United States”) is a complicated bar graph depicting the disparity between
the so-called “haves” and the “have nots” within the United States. On the
left hand side of the graph you can see that the Top 20% of people within
the United States account for 84.7% of all of the wealth and 50.1% of all of
the income. On the other hand, those in the bottom 40% account for only
0.2% of the wealth and 12.1% of the actual income.

Figure 9.11 – Suicide vs. Homicide. Source: Centers for Disease Control and
Prevention, http://commons.wikimedia.org/wiki/File:Homicide_suicide_USA.gif

Figure 9.12 – Distribution of Income and Wealth in the United States. Source: Wolff,
E. N. (2007). Recent trends in household wealth in the United States: Rising debt
and the middle-class squeeze (Working Paper No. 502). Retrieved from the Levy

Economics Institute of Bard College website: http://www.levy.org/pubs/wp_502.pdf

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While the graph is very well designed, it presents a great deal of informa-
tion. For example, it shows “wealth” and “income,” for several groups;
however, these are related but different concepts. In a written publication,
readers will have time to sit and analyze the graph, but in a speaking situa-
tion, audience members need to be able to understand the information in a
graph very quickly. For that reason, this graph is probably not as effective
for speeches as the one in Figure 9.11 (“Suicide vs. Homicide”).

Pie Graph
Pie graphs are usually depicted as circles and are designed to show
proportional relationships within sets of data; in other words, they show
parts of or percentages of a whole. They should be simplified as much as
possible without eliminating important information. As with other graphs,
the sections of the pie need to be plotted proportionally. In the pie graph
shown in Figure 9.13 (“Causes of Concussions in Children”) we see a clear
and proportional chart that has been color-coded. Color-coding is useful
when it’s difficult to fit the explanations in the actual sections of the graph;
in that case, you need to include a legend, or key, to indicate what the
colors in the graph mean. In this graph, audience members can see very
quickly that falls are the primary reason children receive concussions.

Figure 9.13 – Causes of Concussions in Children.

However, the pie graph in Figure 9.14 (“World Populations”) is jumbled,
illegible, confusing, and overwhelming in every way. The use of color cod-
ing doesn’t help. Overall, this graph simply contains too much informa-
tion and is more likely to confuse an audience than help them understand
something.

Pie graph

a graph designed to
show proportional re-
lationships within sets
of data

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Figure 9.14 – World Populations.

Pictograph
Similar to bar graphs, pictographs use numbers and/or sizes of icon-
ic symbols to dramatize differences in amounts. An example is found in
Figure 9.15. Pictographs, although interesting, do not allow for depiction
of specific statistical data. If you were trying to show the output of oil from
various countries through oil wells, each oil well representing a ten mil-
lion barrels a day, it might be hard for the audience to see the difference
between a third of an oil well and a fourth of one, but that is a significant
difference in amounts (3.3 million versus 2.5 million).

Figure 9.15 – Pictograph – Favorite Pizza Toppings of State College Freshmen.

Pictograph

a graph using iconic
symbols to dramatize
differences in amounts

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Graphs can present challenges in being effective but also in being ethical.
To be both ethical and effective, you need a good understanding of what
statistics mean, and you need to create or use graphs that show amounts
clearly. If you were showing GPAs of freshmen, sophomore, junior, and
senior students at your college, and the bottom number on the graph was
2.25 rather than 0.0, that would result in a visually bigger difference than
what really exists (see Figure 9.16). Even though seniors do have a higher
GPA than juniors, it is only .3 higher, not three times higher, as the graph
seems to indicate.

Figure 9.16 – Misrepresentative Graph of GPAs of Students.

Diagrams
Diagrams are drawings or sketches that outline and explain the parts
of an object, process, or phenomenon that cannot be readily seen. Like
graphs, diagrams can be considered a type of chart, as in the case of orga-
nizational charts and process-flow charts.

When you use a diagram, be sure to explain each part of the phenomenon,
paying special attention to elements that are complicated or prone to mis-
understanding. In the example shown in Figure 9.17 (“The Human Eye”),
you might wish to highlight that the light stimulus is reversed when it is
processed through the brain or that the optic nerve is not a single stalk as
many people think.

Diagrams

drawings or sketches
that outline and ex-
plain the parts of an
object, process, or phe-
nomenon that cannot
be readily seen

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Figure 9.17 – The Human Eye.

Maps
Maps are extremely useful if the information is clear and limited. There
are all kinds of maps, including population, weather, ocean current, polit-
ical, and economic maps, so you should find the right kind for the purpose
of your speech. Choose a map that emphasizes the information you need
to deliver. The map shown in Figure 9.18 (“African Map with Nigerian Em-
phasis”) is simple, showing clearly the geographic location of Nigeria. This
can be extremely valuable for some audiences who might not be able to
name and locate countries on the continent of Africa. The map also shows
the relative size of Nigeria compared to its neighbors. Figure 9.19 (“Rhode
Island Map”) is a map of the state of Rhode Island, and it emphasizes the
complicated configuration of islands and waterways that characterize this
state’s coastal geography.

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Figure 9.18 – Map of Africa with Nigerian Emphasis.

Figure 9.19 – Rhode Island Map.

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Photographs and Drawings
Sometimes a photograph or a drawing is the best way to show an unfamil-
iar but important detail. Figure 9.20 (“Wigwam Photograph”) is a photo-
graph of a wigwam, a dwelling used by Native Americans in the North East.
Audiences expect high quality in photographs now, and as with all presen-
tation aids they should enhance the speech and not just “be there.” It is
common to put stock photographs on PowerPoint slides as “clip art,” but
they should be relevant and not detract from the message of the slide.

Figure 9.20 – Wigwam Photograph.

Video or Audio Recordings
Another very useful type of presentation aid is a video or audio recording.
Whether it is a short video from a website such as YouTube or Vimeo, a
segment from a song, or a piece of a podcast, a well-chosen video or au-
dio recording may be a good choice to enhance your speech. Imagine, for
example, that you’re giving a speech on how Lap-Band surgeries help
people lose weight. One of the sections of your speech could explain how
the Lap-Band works, so you could easily show a forty-three second video
available on YouTube to demonstrate the part of the surgery. Maybe you
could include a recording of a real patient explaining why they decided to
get the Lap-Band.

There is one major warning to using audio and video clips during a speech:
do not forget that they are supposed to be aids to your speech, not the
speech itself. In addition, be sure to avoid these five mistakes that speak-
ers often make when using audio and video clips:

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• Avoid choosing clips that are too long for the overall length of the
speech. Your instructor can give you some guidelines for how long
video and audio clips should be for the speeches in your class, if they
are allowed (and make sure they are).

• Practice with the audio or video equipment prior to speaking. If you
are unfamiliar with the equipment, you’ll look foolish trying to figure
out how it works. This fiddling around will not only take your audi-
ence out of your speech but also have a negative impact on your cred-
ibility. It also wastes valuable time. Finally, be sure that the speakers
on the computer are on and at the right volume level.

• Cue the clip to the appropriate place prior to beginning your speech.
We cannot tell you the number of times we’ve seen students spend
valuable speech time trying to find a clip on YouTube or a DVD. You
need to make sure your clip is ready to go before you start speaking.
Later in this chapter we will look at using video links in slides.

• In addition to cuing the clip to the appropriate place, the browser
window should be open and ready to go. If there are advertisements
before the video, be sure to have the video cued to play after the ad.
The audience should not have to sit through a commercial. There is a
website called TubeChop that can allow you to cut a segment out of a
YouTube video, then creating a new link. It has limitations but can be
useful.

• The audience must be given context before a video or audio clip is
played, specifically what the clip is and why it relates to the speech.
At the same time, the video should not repeat what you have already
said, but add to it.

Objects or Models
Objects and models are another form of presentation aid that can be very
helpful in getting your audience to understand your message. Objects refer
to anything you could hold up and talk about during your speech. If you’re
talking about the importance of not using plastic water bottles, you might
hold up a plastic water bottle and a stainless steel water bottle as examples.

Models, on the other hand, are re-creations of physical objects that you
cannot have readily available with you during a speech. If you’re giving a
speech on heart murmurs, you may be able to show how heart murmurs
work by holding up a model of the human heart. As will be discussed in the
section on handouts below, a speaker should not pass an object or model
around during a speech. It is highly distracting.

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People and Animals
The next category of presentation aids are people and animals. We can
often use ourselves or other people to adequately demonstrate an idea
during our speeches.

Animals as Presentation Aids
When giving a speech on a topic relating to animals, it is often tempting
to bring an animal to serve as your presentation aid. While this can some-
times add a very engaging dimension to the speech, it carries some serious
risks that you need to consider.

The first risk is that animal behavior tends to be unpredictable. You may
think this won’t be a problem if your presentation aid animal is small
enough to be kept confined throughout your speech—for example, a gold-
fish in a bowl or a lizard or bird in a cage. However, even caged animals
can be very distracting to your audience if they run about, chirp, or exhibit
other agitated behavior. The chances are great that an animal will react to
the stress of an unfamiliar situation by displaying behavior that does not
contribute positively to your speech or to the cleanliness of the physical
environment. Additionally, the animal’s behavior may not only affect audi-
ence attention during your speech, but potentially during your classmates’
speeches as well.

The second risk is that some audience members may respond negatively to
a live animal. In addition to common fears and aversions to animals like
snakes, spiders, and mice, many people have allergies to various animals.
One of the authors had an experience where a student brought his six-foot
yellow python to class for a speech. As a result, one of the other students
refused to stay in the room because of her snake phobia (the instructor
was not too comfortable either).

The third risk is that some locations may have regulations about bringing
non-service animals onto the premises. If animals are allowed, the person
bringing the animal may be required to bring a veterinary certificate or
may be legally responsible for any damage caused by the animal.

For these reasons, before you decide to use an animal as a presentation aid,
ask yourself if you could make your point equally well with a picture, mod-
el, diagram, or other representation of the animal in question.

Speaker as Presentation Aid
Speakers can often use their own bodies to demonstrate facets of a speech.
If your speech is about ballroom dancing or ballet, you might use your
body to demonstrate the basic moves in the cha-cha or the five basic ballet
positions.

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Other People as Presentation Aids
In some cases, such as for a demonstration speech, you might want to ask
someone else to serve as your presentation aid. You should arrange ahead
of time for a person (or persons) to be an effective aid—do not assume that
an audience member will volunteer on the spot. If you plan to demonstrate
how to immobilize a broken bone, your volunteer must know ahead of
time that you will touch them as much as necessary to demonstrate how to
splint the break.

You must also make certain that they will arrive dressed presentably and
that they will not draw attention away from your message through their
appearance or behavior. The transaction between you and your hu-
man presentation aid must be appropriate, especially if you are going to
demonstrate something like a dance step. In short, make sure your helper
will know what is expected of them and consents to it.

9.4 – Using Presentation Slides
Ever since the 1990s and the mainstreaming of personal computer tech-
nology, speakers have had the option of using slide presentation software
to accompany their speeches and presentations. The most commonly
known one is PowerPoint, although there are several others:

• Prezi, available at www.prezi.com
• Slide Rocket, available at www.sliderocket.com
• Google Slides, available in Google Drive and useful for collaborative

assignments
• Keynote, the Apple presentation slide software on MACs
• Impress, an Open Office product (http://www.openoffice.org/prod-

uct/impress.html)
• Prezent-It
• AdobeAcrobat Presenter
• Hancom Office 2020

These products, some of which are offered free for trial or basic subscrip-
tions (called a “freemium), allow you to present professional-looking
slides. Each one is “robust,” a word used to mean it has a large number
of functions and features, some of which are helpful and some of which
are distracting. For example, you can use the full range of fonts, although
many of them are not appropriate for presentations because they are hard
to read. In this section we will discuss the proper use of presentation slides,
with the assumption that you understand the basics of cutting, pasting, in-
serting, etc. involved in these products. You may have taken a class in high
school where you learned to use the technology, but that is not the same as
learning to use them for actual presentations.

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The Advantages and Disadvantages of Using Presentation
Slides
In some industries and businesses, there is an assumption that speakers
will use presentation slides. They allow visualization of concepts, they are
easily portable, they can be embedded with videos and audio, words can
dance around the screen—why wouldn’t a speaker use them? You will
probably also be expected to have slide presentations in future assign-
ments in college. Knowing how to use them, beyond the basic technology,
is vital to being a proficient presenter.

But why not use them? Franck Frommer, a French journalist and commu-
nication expert, published the book How PowerPoint Makes You Stupid
(2012), whose title says it all. He criticizes the “linearity” of PowerPoint
and similar presentation software, meaning that audiences are not en-
couraged to see the relationship of ideas and that PowerPoint hurts critical
thinking in the audience. Slide follows slide of bulleted information with-
out one slide being more important or the logical connections being clear.

As recently as the mid-2000s, critics such as well-known graphic expert
and NASA consultant Edward Tufte (2005) charged that PowerPoint’s
tendency to force the user to put a certain number of bullet points on each
slide in a certain format was a serious threat to the accurate presentation
of data. As Tufte put it, “the rigid slide-by-slide hierarchies, indifferent to
content, slice and dice the evidence into arbitrary compartments, produc-
ing an anti-narrative with choppy continuity.”

Tufte argues that poor decision making, such as was involved with the
2003 space shuttle Columbia disaster, may have been related to the short-
comings of such presentation aids in NASA meetings. While more recent
versions of PowerPoint and similar programs allow much more creative
freedom in designing slides, this freedom comes with a responsibility—the
user needs to take responsibility for using the technology to support the
speech and not get carried away with the many special effects the software
is capable of producing.

It should be mentioned here that Prezi helps address one of the major crit-
icisms of PowerPoint. Because Prezi, in its design stage, looks something
like a mind map on a very large canvas with grid lines, it allows you to
show the relationship and hierarchy of ideas better. For example, you can
see and design the slides so that the “Big Ideas” are in big circles and the
subordinate ideas are in smaller ones.

In addition to recognizing the truth behind Frommer’s and Tufte’s cri-
tiques, we have all sat through a presenter who committed the errors
of putting far too much text on the slide. When a speaker does this, the
audience is confused—do they read the text or listen to the speaker? An
audience member cannot do both. (Remember the pipeline graphic

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in Chapter 7.) Then, the speaker feels the need to read the slides rather
than use PowerPoint for what it does best, visual reinforcement and clarifi-
cation. We have also seen many poorly designed PowerPoint slides, either
through haste or lack of knowledge: slides where the graphics are distorted
(elongated or squatty), words and graphics not balanced, text too small,
words printed over photographs, garish or nauseating colors, or animat-
ed figures left up on the screen for too long and distracting the audience.
What about you? Can you think about PowerPoint “don’ts” that have hurt
your reception of a presentation or lecture? This would be a good discus-
sion for class, and a good way to know what not to do with your own slides.

Creating Quality Slide Shows
Slides should show the principles of good design, which include unity,
emphasis or focal point, scale and proportion, balance, and rhythm (Lauer
& Pentak, 2000). Presenters should also pay attention to tone and usabili-
ty. With those principles in mind, here are some tips for creating and then
using presentation software.

Unity and Consistency
Generally it is best to use a single font for the text on your visuals so that
they look like a unified set. Or you can use two different fonts in consistent
ways, such as having all headings and titles in the same font and all bullet
points in the same font. Additionally, the background should probably
remain consistent, whether you choose one of the many design templates
or if you just opt for a background color.

In terms of unity, the adage, “Keep It Simple, Speaker” definitely applies
to presentation slides. Each slide should have one message, one photo,
one graphic. The audience members should know what they are supposed
to look at on the slide. A phrase to remember about presentation slides
and the wide range of design elements available is “Just because you can,
doesn’t mean you should.”

Another area related to unity and consistency, as well as audience re-
sponse, is the use of animation or movement. There are three types of
animation in slideshows. First, you can embed little characters or icons
that have movement. These may seem like fun, but they have limited use
and should not stay on the screen very long—you can use the second type
of animation to take them off the screen.

That second type is the designed movement of text or objects on and off
the screen. Although using this function takes up time in preparing your
slides, especially if you want to do it well and be creative with it, it is very
useful. You can control what your audience is seeing. It also avoids bring-
ing up all the text and material on a slide at one time, which tempts the au-
dience to pay more attention to the screen than to you. Movement on the

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screen attracts attention (see Factors of Attention in Chapter 7), for better
or worse. PowerPoint, for example, allows bouncing words, pulsating text,
swirling phrases, even Star Wars scroll, all of which may or may not serve
your purpose.

The third type of animation is called slide transitions, which is the de-
sign of how the next slide appears. In PowerPoint you can have the slides
appear automatically or as blinds, as little checkerboards, from different
sides of the screen, in opening circles, etc. (You can also use sound effects,
but that is strongly discouraged.) In Prezi, the slides transition by zooming
in and out, which is a clever effect but does make some audience members
experience motion sickness. In general, you want to use a consistent and
efficient pattern of movement with the second and third types of anima-
tion.

Emphasis, Focal Point, and Visibility
Several points should be made about how to make sure the audience sees
what they need to see on the slides.

1. It is essential to make sure the information is large enough for the
audience to see; and since the display size may vary according to
the projector you are using, this is another reason for practicing in
advance with the equipment you intend to use.

2. The standard rule is for text is 7 X 7, or sometimes (if the screen is
smaller) 6 X 6. Does this mean 49 or 36 words on the slide? No. It
means, in the case of 7 X 7, that you should have no more than seven
horizontal lines of text (this does not mean bullet points, but lines of
text, including the heading) and the longest line should not exceed
seven words.

3. Following the 7 X 7 rule will keep you from putting too much infor-
mation on a slide, and you should also avoid too many slides. Less
sometimes really is more. Again, there is no hard and fast rule, but
a ten-minute speech probably needs fewer than ten slides, unless
you can make a good argument for more based on the content of
the speech. If, however, the slides are just text, more than ten is too
many.

4. Do not assume that all the templates utilize highly visible text. Text
should not be smaller than 22 point font for best visibility, and some
of the templates use much smaller fonts than 22 point. This is espe-
cially important in those situations where the speaker creates hand-
outs. Text smaller than 22 is very difficult to see on handouts of your
slides. (However, handouts are not necessarily recommended for
most situations.)

5. High contrast between the text and slides is extremely important.

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White fonts against very dark backgrounds and black fonts against
very light backgrounds are probably your safest bet here. Remem-
ber that the way it looks on your computer screen is not the exactly
how it will look when projected—the light is coming from a different
place. Avoid words on photos. Figure 9.21 shows a photo with the
words placed across the center of the image. Not only does this ob-
viously obscure some of the picture, it also makes the words difficult
to read. Figure 9.22, by contrast, has the accompanying text placed
just blow the image, making both much easier to see, and a citation
is provided.

Figures 9.21 and 9.22 – Captioning Photographs on Presentation Slides.

6. Also in terms of visibility, most experts say that sans serif fonts such
as Arial, Tahoma, and Verdana are better for reading from screens
than serif fonts such as Times New Roman, Bookface, Georgia, or

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Garamond. Merriam-Webster (2018) defines “serif” as “any of the
short lines stemming from and at an angle to the upper and lower
ends of the strokes of a letter.” Serifs are additions to the letters on
different fonts that give them a different appearance and help the
flow of eye when reading.

Figure 9.23 – Sample Slide for Critique.

How does the slide in Figure 9.23 stack up beside these rules for visibility?
You probably noticed that slide is a “fail” in terms of high contrast between
the font and background and the use of a block of text not broken up for
easy reading. The audience would feel like they are supposed to read it but
not be able to. Also, since the text is a quotation from John Dewey, the text
should have quotation marks around it.

Tone
Fonts, color, clip art, photographs, and templates all contribute to tone,
which is the attitude being conveyed in the slides. If you want a light
tone, such as for a speech about cruises, some colors (springtime, pastel,
cool, warm, or primary colors) and fonts (such as Comic Sans) and lots of
photographs will be more appropriate. For a speech about the Holocaust,
more somber colors and design elements would be more fitting, whereas
clip art would not be.

Scale and Proportion
Although there are several ways to think about scale and proportion, we
will discuss three here. First, bullet points. Bullet points infer that the
items in the bulleted list are equal and the sequence doesn’t matter. If you
want to communicate order or sequence or priority, use numbers. Do not
mix outline points or numerical points with bullet points. Also, you should
not put your outline (Roman numerals, etc.) on the slide.

Tone

the attitude of a given
artifact (humorous,
serious, light-hearted,
etc.)

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Bullet points should be short—not long, full sentences—but at the same
time should be long enough to mean something. In a speech on spaying
and neutering pets, the bullet point “pain” may be better replaced with

“Pet feels little pain.” Second, when you are designing your slides, it is best
to choose a template and stick with it. If you input all your graphics and
material and then change the template, the format of the slide will change,
in some cases dramatically, and you will have distorted graphics and
words covered up. You will then have to redesign each slide, which can be
unnecessarily time-consuming.

The third aspect of scale and proportion is the relationship between the
graphics and text in terms of size. This aspect is discussed below in the
next section on “Balance.” Also, a graphic should be surrounded by some
empty space and not just take up the whole slide.

Balance
In general you want symmetrical slides. Below are four examples of
slides that are unbalanced (Figures 9.24-9.27); the last one (Figure 9. 28)
achieves a better symmetry and design.

Figure 9.24 – This slide leaves too much “white space” below the text, leaving an
imbalance between the text and graphic; the graphic goes up into the title, and the

title could be centered.

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Figure 9.25 – This slide does not break the text up into bullets and is therefore hard
to read; the graphic is strangely small, and the heading is in a different font. Script

fonts are often hard to read on screens.

Figure 9.26 – In this slide, similar problems from Figure 9.25 are repeated, but the
text is also too small and the graphic is distorted because it was not sized from the

corner.

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Figure 9.27 – This slide is far too “busy.” The additional clip art is not helpful, the font
is too small, and the ideas are disconnected. Having text in all caps is also difficult

to read.

Figure 9.28 – This version provides more visual balance and does not violate the 7X7
rule. Probably a photograph would work better than clip art on this slide. It also has

one or two typos—can you find them?

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Rhythm in Presenting
The rhythm of your slide display should be reasonably consistent—you
would not want to display a dozen different slides in the first minute of a
five-minute presentation and then display only one slide per minute for
the rest of the speech. Timing them so that the audience can actually take
them in is important. Presenters often overdo the number of slides, think-
ing they will get a better grade, but too many slides just causes overkill.

If you can obtain a remote mouse to change slides, that can help you feel
independent of the mouse attached to the computer. However, you have
to practice with the remote “clicker.” But if you have to use the mouse to
change slide, keep your hands off of it between clicks. We have seen stu-
dents wiggle the little arrow all over the screen. It is extremely annoying.

Whether using a remote “clicker” or the attached mouse, you must attend
to the connection between what is on the screen and what you are actually
talking about at the moment. Put reminders in your notes about when you
need to change slides during your speech.

For better or worse, we have become very screen-oriented in our commu-
nication, largely because screens change often and that constant changing
teaches us to expect new stimuli, which we crave. If the screen is up but
you are not talking about what is on the screen, it is very confusing to the
audience.

If you are using PowerPoint and if you are not talking about something on
a slide, hit the “B” key or the blank screen button on the remote mouse.
This action will turn the screen to black. You can also hit the “W” key,
which turns the screen to white, but that will make the audience think
something is coming. Unfortunately, the downside of the “B” key action is
that it will return you to the previous screen. To avoid this, some present-
ers put a black slide between slides in the presentation so that hitting the
forward key gives the same effect, but hitting it again takes them to a new
screen. (Other programs have similar functions; for example, if using Prezi,
the “B” key also shows a black screen.)

In fact, a basic presentation rule is to show your visual aid only when you
are talking about it, and remove it when you no longer are talking about it.
Some other practical considerations are as follows:

1. Be sure the file is saved in a format that will be “readable” on the
computer where you are presenting. A common example is that a
Keynote presentation (Apple) does not open on all PCs. You can
save Keynote as a .ppt file for use on a PC. Likewise, if you chose to
use Prezi or other web-based presentation software, you will need a
strong, reliable Internet connection to show the slides.

2. Any borrowed graphic must be cited on the slide where it is used;

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the same would be true of borrowed textual material. Putting your
sources only on the last slide is insufficient.

3. A very strong temptation for speakers is to look at the projected
image rather than the audience during the speech. This practice cuts
down on eye contact, of course, and is distracting for the audience.
Two solutions for that are to print your notes from the presentation
slides and/or use the slides as your note structure. Also remember
that if the image is on the computer monitor in front of you, it is on
the screen behind you.

4. Always remember—and this cannot be emphasized enough—technol-
ogy works for you, not you for the technology. The presentation aids
are aids, not the speech itself.

5. As mentioned before, sometimes life happens—technology does not
work. It could be that the projector bulb goes out or the Internet
connection is down. The show must go on.

6. If you are using a video or audio clip from an Internet source, it is
probably best to hyperlink the URL on one of the slides rather than
minimize the program and change to the Internet site. You can do
this by highlighting a key word on the slide, right clicking to find

“hyperlink,” and then pasting the URL there. Although you can also
embed video in a PowerPoint, it makes the file extremely large and
that may cause problems of its own.

7. Finally, it is common for speakers to think “the slide changes, so the
audience know there is a change, so I don’t need a verbal transition.”
Please do not fall into this trap. Verbal transitions are just as, and
maybe more, necessary for a speech using slides. This principle was
mentioned in Chapter 6, Section 3.

9.5 – Low-Tech Presentation Aids
One reason for using digital media is that they can’t be prone to physical
damage in the form of smudges, scratches, dents, and rips. Unlike posters
and objects, presentation software can be kept professional looking if you
have to carry them through a rainstorm or blizzard. However, there are
times when it makes sense to use “low-tech” media for presentations. Here
are some directions for those times.

Dry-Erase Board
If you use a chalkboard or dry-erase board, you are not using a prepared
presentation aid. Your failure to prepare visuals ahead of time can be
interpreted in several ways, mostly negative. If other speakers carefully
design, produce, and use attractive visual aids, yours will stand out by

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contrast. You will be seen as the speaker who does not take the time to
prepare even a simple aid. Do not use a chalkboard or dry-erase board and
pretend it’s a prepared presentation aid.

However, numerous speakers do utilize chalk and dry-erase boards effec-
tively. Typically, these speakers use the chalk or dry-erase board for inter-
active components of a speech. For example, maybe you’re giving a speech
in front of a group of executives. You may have a PowerPoint all prepared,
but at various points in your speech you want to get your audience’s re-
sponses. (More recent technologies, such as on iPads, allow you to do
the interaction on the screen, but this would have to be supported by the
environment.) Chalk or dry-erase boards are very useful when you want
to visually show information that you are receiving from your audience. If
you ever use a chalk or dry-erase board, follow these four simple rules:

1. Write large enough so that everyone in the room can see (which is
harder than it sounds; it is also hard to write and talk at the same
time!).

2. Print legibly; don’t write in cursive script.

3. Write short phrases; don’t take time to write complete sentences.

4. Be sure you have markers that will not go dry, and clean the board
afterward.

Flipchart
A flipchart is useful for situations when you want to save what you have
written for future reference or to distribute to the audience after the pre-
sentation. As with whiteboards, you will need good markers and readable
handwriting, as well as a strong easel to keep the flipchart upright.

Posters
You may have the opportunity in your college years to attend or partici-
pate in a “poster session.” These are times during an academic conference
where visitors can view a well-designed poster depicting a research project
and discuss it one-on-one with the researcher. These kinds of posters are
quite large and involve a great deal of work. They can be generated from
PowerPoint but often require a special printer.

If you are giving a poster presentation, that is still a kind of public speak-
ing, only with a smaller audience and in a shorter format. You should be
able to explain your research clearly to lay peole who have not taken ad-
vanced courses in sciences, math or social sciences. You’ll notice there are
many photos in this textbook of students in poster sessions because they
are an excellent way to show research in a dialogic, “give and take” kind
of way. Passion, organization, eye contact, fluency, vocabulary, and all the

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other aspects of public speaking discussed in this book apply to poster
sessions. Being able to answer questions concisely is important, also, since
the listeners will need to move on to the next poster. Just as with other
speeches, you should practice for your poster session.

Otherwise, posters are probably not the best way to approach presentation
aids in a speech. There are problems with visibility as well as portability.
Avoid producing a presentation aid that looks like you simply cut pictures
out of magazines or from the Internet and pasted them on. Slapping some
text and images on a board looks unprofessional and will not be viewed as
credible or effective.

Handouts
Handouts are appropriate for delivering information that audience mem-
bers can take away with them. As we will see, handouts require a great deal
of management if they are to contribute to your credibility as a speaker.

First, make sure the handout is worth the trouble of making, copying, and
distributing it. Does the audience really need the handout? Second, make
sure to bring enough copies of the handout for each audience member
to get one. Having to share or look on with one’s neighbor does not con-
tribute to a professional image. Under no circumstances should you ever
provide a single copy of a handout to pass around. It is distracting and ev-
eryone will see it at different times in the speech, which is also true about
passing any object around the room.

There are three possible times to distribute handouts: before you begin
your speech, during the speech, and after your speech is over. Natural-
ly, if you need your listeners to follow along in a handout, you will need
to distribute it before your speech begins. If you have access to the room
ahead of time, place a copy of the handout at or on each seat in the audi-
ence. If not, ask a volunteer to distribute them as quickly as possible while
you prepare to begin speaking. If the handout is a “takeaway,” leave it on
a table near the door so that those audience members who are interested
can take one on their way out; in this case, don’t forget to tell them to do
so as you conclude your speech. It is almost never appropriate to distrib-
ute handouts during your speech, as it is distracting, takes up time, and
interrupts the pace of your presentation.

Conclusion
To finish this chapter, we will recap and remind you about the principles of
effective presentation aids. Whether your aid is a slide show, object, per-
son, or dry erase board, these standards are essential:

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• Presentation aids must be easily seen or heard by your audience.
Squinting and head-cocking are not good reactions. Neither should
they look at the screen the whole time and ignore the speaker.

• Presentation aids must be portable, easily handled, and efficient.

• Presentation aids should disappear when not in use.

• Presentation aids should be aesthetically pleasing, which includes in
good taste. Avoid shock value just for shock value. You might want to
show pictures of diseased organs and teeth, deformities, or corpses
for your speech to make a point, but context is everything. Will your
audience react so strongly that the overall point is missed? Addition-
ally, electronic media today allows you to create very “busy” slides
with varieties of fonts, colors, collages of photos, etc. Keep in mind
the principles of unity and focal point.

• Color is another aesthetic aspect. Some colors are just more soothing,
readable, and appropriate than others. Also, the color on your slides
may be different when projected from what is on your computer.
Finally, presentation aids must support your speech and have high
relevance to your content.

This chapter has covered a wide range of information about all kinds of
audio and visual aids, but audiences today expect and appreciate profes-
sionally designed and handled presentation aids. The stakes are higher
now, but the tools are many.

Something to Think About

What are some attention problems caused by using projection equipment
during a speech?

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Which kind of presentation aid would be most useful for the following?

1. data on how the average American family uses its income
2. discussing the number of wind turbines in five Midwestern states
3. explaining the changes in enrollment of minority students at your

college over 20 years
4. a speech on the chambers of the human heart
5. a speech on the differences between North and South Korea
6. a speech the Sutton Hoo archaeological dig in England

Watch a TED Talk and note how the speaker uses–or doesn’t–slides.

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Chapter 10: Language

Learning Objectives
After reading this chapter, the student will be able to:

• Define language and related terms; Explain how language is used for
power;

• Explain how languages choices affect the effectiveness of public
speaking;

• Choose language that meets the standard of clarity;
• Choose language appropriate for audiences;
• Begin to develop their own language ability in speaking.

Chapter Preview
10.1 – What Language Is and Does

10.2 – Standards for Language in Public Speaking

10.3 – Developing Your Ability to Use Effective Language in Public Speak-
ing

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10.1 – What Language Is and Does
The Ancient Romans who studied and taught rhetoric divided its study
and process into five “canons:” invention, disposition, style, memory, and
delivery. The term “style” does not refer to clothing styles but language
choices. Should a public speaker use very basic language because the au-
dience is unfamiliar with his topic? Or more technical language with many
acronyms, abbreviations, and jargon because the audience has expertise in
the topic? Or academic language with abstract vocabulary, or flowery, po-
etic language with lots of metaphors and images? Perhaps you have never
thought about those questions, but they are ones that influence both the
clarity of the message as well as the credibility a speaker will gain during
the presentation.

However, we would be wrong if we treated language as an “add-on” to the
ideas and structure of the speech. Language is far too complex and foun-
dational to our lives for us to consider it as an afterthought for a speech.
In this chapter we will look at how language functions in communication,
what standards language choices should meet in public speaking, and how
you can become more proficient in using language in public speaking.

Language is any formal system of gestures, signs, sounds, and symbols
used or conceived as a means of communicating thought, either through
written, enacted, or spoken means. Linguists believe there are far more
than 6,900 languages and distinct dialects spoken in the world today
(Anderson, 2012). The language spoken by the greatest number of peo-
ple on the planet is Mandarin (a dialect of Chinese). Other widely spoken
languages are English, Spanish, and Arabic. English is spoken widely on
every content, but Mandarin is spoken by the most people. While we tend
to think of language in its print form, for most of history and for most of
the world, language has been or is spoken, or oral. More than half of spo-
ken languages have not even been put into written form yet (https://www.
swarthmore.edu/SocSci/langhotspots/fastfacts.html).

We have already seen in earlier chapters that public speakers have to make
adjustments to language for audiences. For example, spoken language is
more wordy and repetitive than written language needs to be or should
be. It is accompanied by gestures, vocal emphasis, and facial expressions.
Additionally, spoken language includes more personal pronouns and more
expressive, emotional, colloquial, slang, and nonstandard words.

The study of language is, believe it or not, controversial. If you are an
education, communication, social sciences, pre-law, or English major, you
will somewhere in your college career come up against this truth. While we
use words every day and don’t think about it, scholars in different fields
concern themselves with how we choose words, why we choose words,
what effect words have on us, and how the powerful people of the world
use words. One theory of language, general semantics, says that meaning

Language

any formal system
of gestures, signs,
sounds, and symbols
used or conceived as
a means of communi-
cating thought, either
through written, enact-
ed, or spoken means

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resides in the person using the word, not in the word (“Basic Understand-
ings,” 2015). It is helpful for the public speaker to keep this mind, espe-
cially in regard to denotative and connotative (see Chapter 1) meaning.
Wrench, Goding, Johnson, and Attias (2011) use this example to explain
the difference:

When we hear or use the word “blue,” we may be referring to a
portion of the visual spectrum dominated by energy with a wave-
length of roughly 440–490 nano-meters. You could also say that
the color in question is an equal mixture of both red and green
light. While both of these are technically correct ways to interpret
the word “blue,” we’re pretty sure that neither of these definitions
is how you thought about the word. When hearing the word “blue,”
you may have thought of your favorite color, the color of the sky
on a spring day, or the color of a really ugly car you saw in the
parking lot. When people think about language, there are two dif-
ferent types of meanings that people must be aware of: denotative
and connotative. (p. 407)

Denotative meaning is the “objective” meaning that the majority of people
would associate with a word. We sometimes refer to denotative meanings
as dictionary definitions. The [scientific] definitions provided in the first
two sentences of the quotation above are examples of definitions that
might be found in a dictionary. Connotative meaning is the idea suggested
by or associated with a word at a cultural or personal level. In addition to
the examples above, the word “blue” can evoke many other ideas:

• State of depression (feeling blue)
• Indication of winning (a blue ribbon)
• Side during the Civil War (blues vs. grays)
• Sudden event (out of the blue).
• States that lean toward the Democratic Party in their voting
• A slang expression for obscenity (blue comedy)
• In plural form, a genre of music (the blues)

Language is not just something we use; it is part of who we are and how we
think. When we talk about language, we have to use words to do so, and
language is also hard to separate from who we are. Each of us has our own
way of expressing ourselves. Even more, it is almost impossible to sepa-
rate language from thinking. Many people think the federal government
should enact a law that only English is spoken in the United States (in
government offices, schools, etc.). This is opposed by some groups because
it seems discriminatory to immigrants, based on the belief that everyone’s
language is part of their identity and self-definition.

Language is not only about who we are; it is also about power or at least is
used by powerful people. In fact, some educational and political theorists
believe that language is all about power. For instance, euphemisms are
often used to make something unpleasant sound more tolerable. In one

Euphemism

language devices
often used to make
something unpleasant
sound more tolerable

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of the more well-known examples of the use of euphemisms, the govern-
ment commonly tries to use language to “soften” what many would see
as bad. During the Vietnam War, “air support” was invented to cover the
real meaning: “bombing.” When you hear air support, you probably think

“planes bringing supplies in,” not “bombing.”

Even today, terms like “revenue enhancement” are used instead of “tax in-
creases.” The word euphemism has at its core “eu,” (which is a prefix from
Greek meaning “good” or “pleasant”) and “phem” (a root word for speak-
ing). Just as blasphemy is speaking evil about sacred things, “euphemism”
is “pleasant speaking about unpleasant things.” We use euphemisms every
day, but we have to be careful not to obscure meaning or use them decep-
tively.

There’s an old saying in competitive debate, “He who defines the terms
wins the debate.” In the 1988 election, George H.W. Bush was running
against Michael Dukakis, the governor of Massachusetts. Vice President
Bush was able to stick a label on Dukakis, that of “liberal.” He not only
labeled Governor Dukakis, but he also defined what “liberal” meant, as if it
were an unacceptable word. The word is not as widely used now, in favor
of “progressive.” Unfortunately, this incident in 1988 politics obscured
the fact that the U.S. has always been a “liberal” democratic republic. The
word “liberal” has shifted meaning, another trait of language, since mean-
ing exists in the minds of users, not in some protected, never-changing
space or form. In the majority of Americans’ minds, “liberal” has become
associated with specific political positions rather than a form of govern-
ment in general.

This example brings up another issue with language: words change mean-
ing over time, or more specifically, the meaning we attached to them
changes. “Pretty” used to mean “clever” 250 years ago. “Prevent” meant
to “precede,” not to keep from happening. Language is simply not static,
as much as we might like it to be. One of the main reasons we find Shake-
speare daunting is that so many of the Elizabethan words are either no
longer used or their meanings have changed. The examples we use in this
book are a little dated because we want to use historical ones; language is
so fluid that we do not wish the use too current an example in case its use
changes within the year. You can probably have an interesting discussion
in class with your instructor about the dynamic nature of language and
meaning.

With regard to the use of language for power, even unknowingly, feminists
in the 1970s argued that the common way we use English language was
biased against women. King-sized means “big and powerful,” but “queen-
sized” means “for overweight women.” “Master” was not equivalent to

“mistress.” “Madame” has taken on a negative connotation, even though
it should have been equivalent to “sir.” Many words referring to women
had to add a suffix that was often “less than,” such as “-ess” or “-ette” or

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“co-ed.” In the last thirty years we have gotten away from that, so that we
typically hear a female actor referred to as “actor” rather than “actress,”
but old habits die hard.

We see another example of power in language in the abortion debate.
Prior to 1973, abortions could be obtained legally, to some extent, in three
states: California, New York, and Hawaii. After the Roe v. Wade decision
in January of 1973, they could, at least theoretically, be obtained in all
fifty states. Roe v. Wade did not make abortions legal so much as it made
anti-abortion laws illegal or unconstitutional. Practically, the effect was
basically the same, but we are often imprecise in our use of language. The
people who were against abortion were now on the defensive, and they had
to start fighting. It’s generally better to be “pro-”something rather than

“anti-”something, so they became “pro-life.” Those favoring abortion rights
then automatically became “pro-death.” One side had defined the terms
of the debate, and the other had to come up with something comparable.

“Pro-choice” takes advantage of the American belief in personal freedoms.

Related to using language with and for power, political opponents often try
to simplify complex debate through slogans or short memorable phrases
that call on particular values: concepts of what the United States (“Amer-
ica”) should be, standards of morality, or definitions of freedom. In these
cases connotation can overtake denotation. We’ll use “family” as an exam-
ple, although there are others. When some political groups use the word

“family,” they mean female mother and male father who are legally mar-
ried, and child(ren). Other groups seek to define or put different boundar-
ies around the word “family”–same sex couples, a single mother or father
and children, or multi-generations and cousins, nephew, etc. living togeth-
er. A word that should connote safety becomes politically charged.

Can you think of how advertisers choose words in a way that is meant
to affect your thinking and see an object in different ways? Realtors sell

“homes,” not houses. McDonald’s sells “Happy Meals” even though it is
essentially the same food items they sell that are not “Happy Meals.” As
you progress as a public speaker, you will become more aware of the power
certain words have over audiences. An ethical communicator will use lan-
guage in a way that encourages respect for others, freedom of thought, and
informed decision making. First, however, a speaker should seek to meet
the standards of clarity, effectiveness, appropriateness, and elegance in
language, which are discussed in the next section.

10.2 – Standards for Language in Public Speak-
ing
Clear language is powerful language. Clarity is the first concern of a pub-
lic speaker when it comes to choosing how to phrase the ideas of their

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speech. If you are not clear, specific, precise, detailed, and sensory with
your language, you won’t have to worry about being emotional or persua-
sive, because you won’t be understood. There are many aspects of clarity in
language, listed below.

Achieving Clarity
The first aspect of clarity is concreteness. We usually think of concreteness
as the opposite of abstraction. Language that evokes many different visual
images in the minds of your audience is abstract language. Unfortu-
nately, when abstract language is used, the images evoked might not be
the ones you really want to evoke. A word such as “art” is very abstract; it
brings up a range of mental pictures or associations: dance, film, theatre,
painting, drama, a child’s drawing on a refrigerator, sculpture, a violin
concerto, etc. When asked to identify what an abstract term like “art”
means, twenty people will have twenty “mental pictures.”

Figure 10.1 – Ladder of Abstraction

Figure 10.2 – Renaissance David (Michelangelo) vs. Bernini’s David.

Abstract language

language that evokes
many different visual
images in the minds of
your audience

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In order to show how language should be more specific, the “ladder of
abstraction” (Hayakawa, 1939) was developed. The ladder of abstraction in
Figure 10.1 helps us see how our language can range from abstract (gen-
eral and sometimes vague) to very precise and specific (such as an actual
person). You probably understood the ladder in Figure 10.1 until it came to
the word “Baroque.” At “Bernini’s Sculpture of David,” you might simply
get confused if you do not know much about art history. If the top level
said “The David Sculpture,” that would be confusing as well. Almost ev-
eryone is familiar with Michelangelo’s David, but Bernini’s version is very
different. It’s life-sized and clothed and appears to be moving. Bernini’s is
as much a symbol of the Baroque Age as Michelangelo’s is of the Renais-
sance. But unless you’ve taken an art history course, the reference, though
very specific, is meaningless to you, and even worse, it might strike you
as showing off. In fact, to make my point, here they are in Figure 10.2. A
picture is worth a thousand words, right?

Related to the issue of specific vs. abstract is the use of the right word.
Mark Twain said, “The difference between the right word and the almost
right word is the difference between lightning and a lightning bug.” For ex-
ample, the words “prosecute” and “persecute” are commonly confused, but
not interchangeable. Two others are peremptory/pre-emptive and prereq-
uisites/perquisites. Can you think of other such word pair confusion?

In the attempt to be clear, which is your first concern, you will also want
to be simple and familiar in your language. Familiarity is a factor of atten-
tion (Chapter 7); familiar language draws in the audience. Simple does not
mean simplistic, but the avoidance of multi-syllable words. If a speaker
said, “A collection of pre-adolescents fabricated an obese personification
comprised of compressed mounds of minute aquatic crystals,” you might
recognize it as “Some children made a snowman,” but maybe not. The lan-
guage is not simple or familiar and therefore does not communicate well,
although the words are correct and do mean the same thing, technically.

Along with language needing to be specific and correct, language can use
appropriate similes and metaphors to become clearer. Literal language
does not use comparisons like similes and metaphors; figurative lan-
guage uses comparisons with objects, animals, activities, roles, or histori-
cal or literary figures. Literal says, “The truck is fast.” Figurative says “The
truck is as fast as…“ or “The truck runs like…” or “He drives that truck like
Kyle Busch at Daytona.” Similes use some form of “like” or “as” in the
comparisons. Metaphors are direct comparisons, such as “He is a zombie
before he gets his coffee in the morning.” Here are some more examples of
metaphors:

Love is a battlefield.

Upon hearing the charges, the accused clammed up and refused to
speak without a lawyer.

Literal language

language that does not
use comparisons like
similes and metaphors

Figurative language

language that uses
metaphors and similes
to compare things that
may not be literally
alike

Similes

a figure of speech
involving the com-
parison of one thing
with another thing of a
different kind (specif-
ically using the terms
“like” or “as”), used
to make a description
more emphatic or vivid

Metaphors

a figure of speech that
identifies something
as being the same as
some unrelated thing
for rhetorical effect,
thus highlighting the
similarities between
the two

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Every year a new crop of activists is born.

For rhetorical purposes, metaphors are considered stronger, but both can
help you achieve clearer language, if chosen wisely. To think about how
metaphor is stronger than simile, think of the difference “Love is a bat-
tlefield” and “Love is like a battlefield.” Speakers are encouraged to pick
their metaphors and not overuse them. Also, avoid mixed metaphors, as
in this example: “That’s awfully thin gruel for the right wing to hang their
hats on.” Or “He found himself up a river and had to change horses.” The
mixed metaphor here is the use of “up a river” and “change horses” togeth-
er; you would either need to use an all river-based metaphor (dealing with
boats, water, tides, etc.) or a metaphor dealing specifically with horses.
The example above about a “new crop” “being born,” is actually a mixed
metaphor, since crops aren’t born, but planted and harvested. Additionally,
in choosing metaphors and similes, speakers want to avoid clichés, dis-
cussed next.

Clichés are expressions, usually similes, that are predictable. You know
what comes next because they are overused and sometimes out of date.
Clichés do not have to be linguistic—we often see clichés in movies, such
as teen horror films where you know exactly what will happen next! It is
not hard to think of clichés: “Scared out of my . . .” or “When life gives you
lemons. . .” or “All is fair in. . .” or, when describing a reckless driver, “She
drives like a . . . “ If you filled in the blanks with “wits,” “make lemonade,”

“love and war,” “or “maniac,” those are clichés.

Clichés are not just a problem because they are overused and boring; they
also sometimes do not communicate what you need, especially to audi-
ences whose second language is English. “I will give you a ballpark figure”
is not as clear as “I will give you an estimate,” and assumes the person is
familiar with American sports. Therefore, they also will make you appear
less credible in the eyes of the audience because you are not analyzing
them and taking their knowledge, background, and needs into account. In
our diverse world, being aware of your audience members whose first lan-
guage is not English is a valuable tool for a speaker.

Additionally, some clichés are so outdated that no one knows what they
mean. “The puppy was as cute as a button” is an example. You might hear
your great-grandmother say this, but who really thinks buttons are cute
nowadays? Clichés are also imprecise. Although clichés do have a comfort
level to them, comfort puts people to sleep. Find fresh ways, or just use ba-
sic, literal language. “The bear was big” is imprecise in terms of giving your
audience an idea of how frightful an experience faced by a bear would be.

“The bear was as big as a house” is a cliché and an exaggeration, therefore
imprecise. A better alternative might be, “The bear was two feet taller than
I am when he stood on his back legs.” The opposite of clichés is clear, vivid,
and fresh language.

Clichés

predictable and gener-
ally overused expres-
sions; usually similes

Imagery

language that makes
the recipient smell,
taste, see, hear, and
feel a sensation; also
known as sensory lan-
guage

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In trying to avoid clichés, use language with imagery, or sensory lan-
guage. This is language that makes the recipient smell, taste, see, hear,
and feel a sensation. Think of the word “ripe.” What is “ripe?” Do ripe
fruits feel a certain way? Smell a certain way? Taste a certain way? Ripe
is a sensory word. Most words just appeal to one sense, like vision. Think
of color. How can you make the word “blue” more sensory? How can you
make the word “loud” more sensory? How would you describe the current
state of your bedroom or dorm room to leave a sensory impression? How
would you describe your favorite meal to leave a sensory impression? or a
thunderstorm?

Poetry uses much imagery; for example, in “Daffodils” by William Word-
sworth, notice the metaphors (“daffodils dancing,” “host,” which brings
to mind great heavenly numbers), simile (“as the stars”) and the imagery
(“golden” rather than “yellow,” and other appeals to feeling and sight):

A host, of golden daffodils;

Beside the lake, beneath the trees,

Fluttering and dancing in the breeze.

Continuous as the stars that shine

And twinkle on the Milky Way.

While rhetoric is not poetry, poetry’s use of creative and clear language can
inspire us to do so in public speaking. To conclude this section on clarity,
we will use a quotation from psychologist and well-known speaker Brene
Brown: “Clear is kind. Unclear is unkind” (Brown, 2018). She uses this
phrase in discussing leadership and supervising employees, but it fits for
public speaking. Clarity is audience centered and helpful in all its mean-
ings and applications.

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Effectiveness
Language achieves effectiveness by communicating the right message to
the audience. Clarity contributes to effectiveness, but there are some other
aspects of effectiveness. To that end, language should be a means of in-
clusion and identification, rather than exclusion. Let’s establish this truth:
Language is for communication; communication is symbolic, and language
is the main (but not only) symbol system we use for communication. If
language is for communication, then its goal should be to bring people
together and to create understanding.

Unfortunately, we habitually use language for exclusion rather than inclu-
sion. We can push people away with our word choices rather than bringing
them together. We discussed the concepts of stereotyping and totalizing
in Chapter 2, and they serve as examples of exclusionary language. What
follows are some examples of language that can exclude members of your
audience from understanding what you are saying.

Jargon
Jargon (which we discussed in Chapter 2) used in your profession or hob-
by should only be used with audiences who share your profession or hobby.
Not only will the audience members who don’t share your profession or
hobby miss your meaning, but they will feel that you are not making an
honest effort to communicate or are setting yourself above them in intel-
ligence or rank. Lawyers are often accused of using “legalese,” but other
professions and groups do the same. If audience members do not under-
stand your references, jargon, or vocabulary, it is unlikely that they will sit
there and say, “This person is so smart! I wish I could be smart like this
speaker.” The audience member is more likely to be thinking, “Why can’t
this speaker use words we understand and get off the high horse?” (which,
we admit, is a cliché!)

What this means for you is that you need to be careful about assumptions
of your audience’s knowledge and their ability to interpret jargon. For
example, if you are trying to register for a class at the authors’ college and
your advisor asks for the CRN, most other people would have no idea what
you are talking about (course reference number). Acronyms, such NPO,
are common in jargon. Those trained in the medical field know it is based
on the Latin for “nothing by mouth.” The military has many acronyms,
such as MOS (military occupational specialty, or career field in civilian
talk). If you are speaking to an audience who does not know the jargon of
your field, using it will only make them annoyed by the lack of clarity.

Sometimes we are not even aware of our jargon and its inadvertent effects.
A student once complained to one of the authors about her reaction when
she heard that she had been “purged.” The word sounds much worse than

Jargon

language used in a spe-
cific field that may or
may not be understood
by others

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the meaning it had in that context: that her name was taken off the official
roll due nonpayment before the beginning of the semester.

Slang
The whole point of slang is for a subculture or group to have its own code,
almost like secret words. Once slang is understood by the larger culture, it
is no longer slang and may be classified as “informal” or “colloquial” lan-
guage. “Bling” was slang; now it’s in the dictionary. Sports have a great
deal of slang used by the players and fans that then gets used in everyday
language. For example, “That was a slam dunk” is used to describe some-
thing easy, not just in basketball.

Complicated vocabulary
If a speaker used the word “recalcitrant,” some audience members would
know the meaning or figure it out (“Calci-”is like calcium, calcium is hard,
etc.), but many would not. It would make much more sense for them to
use a word readily understandable–“stubborn.” Especially in oral commu-
nication, we should use language that is immediately accessible. However,
do not take this to mean “dumb down for your audience.” It means being
clear and not showing off. For a speaker to say “I am cognizant of the fact
that…” instead of “I know” or “I am aware of…” adds nothing to communi-
cation.

Profanity and cursing
It is difficult to think of many examples, other than artistic or comedy
venues, where profanity or cursing would be effective or useful with most
audiences, so this kind of language is generally discouraged.

Credibility
Another aspect of effectiveness is that your language should enhance your
credibility. First, audiences trust speakers who use clear, vivid, respectful,
engaging, and honest language. On the other hand, audiences tend not to
trust speakers who use language that excludes others or who exhibit un-
educated language patterns. All of us make an occasional grammatical or
usage error. However, constant verb and pronoun errors and just plain
getting words confused will hurt the audience’s belief that you are com-
petent and knowledgeable. In addition, a speaker who uses language and
references that are not immediately accessible or that are unfamiliar will
have diminished credibility. Finally, you should avoid the phrase “I guess”
in a speech. Credible speakers should know what they are talking about.

Note: Here is a life hack. Get to know the difference between subjective
and objective case pronouns. “The instructor and I (subjective case) met to
discuss the project.” “The instructor gave Mary and me (objective case) an

Assonance

the repetition of vowel
sounds in a sentence
or passage

Slang

a type of language that
consists of words and
phrases that are spe-
cific to a subculture or
group that others may
not understand

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A on our project.” Many people think the second is wrong–but it’s perfect-
ly right. If you don’t know why, check out a good grammar site, such as
Grammar Girl.

Rhetorical Techniques
There are several traditional techniques that have been used to engage
audiences and make ideas more attention-getting and memorable. These
are called rhetorical techniques. Although “rhetorical” is associated with
persuasive speech, these techniques are also effective with other types of
speeches. We will not mention all of them here, but some important ones
are listed below. Several of them are based on a form of repetition. You can
refer to an Internet source for a full list of the dozens of rhetorical devices.

Assonance is the repetition of vowel sounds in a sentence or passage. As
such, it is a kind of rhyme. Minister Tony Campolo said, “When Jesus told
his disciples to pray for the kingdom, this was no pie in the sky by and by
when you die kind of prayer.”

Alliteration is the repetition of initial consonant sounds in a sentence
or passage. In his “I Have a Dream Speech,” Dr. Martin Luther King said,

“I have a dream that my four little children will one day live in a nation
where they will not be judged by the color of their skin but by the content
of their character.” Not only does this sentence use alliteration, it also uses
the next rhetorical technique on our list, antithesis.

Antithesis is the juxtaposition of contrasting ideas in balanced or parallel
words, phrases, or grammatical structures. Usually antithesis goes: Not
this, but this, or “Not X is Y, but Y is X.” John F. Kennedy’s statement from
his 1961 inaugural address is one of the most quoted examples of antith-
esis: “Ask not what your country can do for you; ask what you can do for
your country.” In that speech he gave another example, “If a free society
cannot help the many who are poor, it cannot save the few who are rich.”

Parallelism is the repetition of sentence structures. It can be useful for
stating your main ideas. Which one of these sounds better?

“Give me liberty or I’d rather die.”

“Give me liberty or give me death.”

The second one uses parallelism. Quoting again from JFK’s inaugural ad-
dress: “Let every nation know, whether it wishes us well or ill, that we shall
pay any price, bear any burden, meet any hardship, support any friend, op-
pose any foe to assure the survival and the success of liberty.” The listing
of the three-word phrases in this sentence (including the word “any” in
each) is an example of parallelism.

Anaphora is a succession of sentences beginning with the same word or
group of words. In his inaugural address, JFK began several succeeding

Alliteration

the repetition of initial
consonant sounds in a
sentence or passage

Antithesis

the juxtaposition of
contrasting ideas in
balanced or parallel
words, phrases, or
grammatical structures

Parallelism

the repetition of gram-
matical structures that
correspond in sound,
meter, or meaning

Anaphora

the succession of
sentences beginning
with the same word or
group of words

Hyperbole

intentional exaggera-
tion for effect

Irony

the expression of one’s
meaning by using
language that normally
signifies the opposite,
typically for humorous
or emphatic effect

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paragraphs with “To those”: “To those old allies,” “To those new states,”
“To those people,” etc.

Hyperbole is intentional exaggeration for effect. Sometimes it is for
serious purposes, other times for humor. Commonly we use hyperbolic
language in our everyday speech to emphasize our emotions, such as when
we say “I’m having the worst day ever” or “I would kill for a cup of coffee
right now.” Neither of those statements is (hopefully) true, but it stresses
to others the way you are feeling. Ronald Reagan, who was often dispar-
aged for being the oldest president (up to that point in history), would joke
about his age. In one case he said, “The chamber is celebrating an import-
ant milestone this week: your 70th anniversary. I remember the day you
started.”

Irony is the expression of one’s meaning by using language that normally
signifies the opposite, typically for humorous or emphatic effect. Although
most people think they understand irony as sarcasm (such as saying to a
friend who trips, “That’s graceful”), it is a much more complicated topic.
A speaker may use it when they profess to say one thing but clearly mean
something else or say something that is obviously untrue and everyone
would recognize that and understand the purpose. Irony in oral communi-
cation can be difficult to use in a way that affects everyone in the audience
the same way.

Using these techniques alone will not make you an effective speaker.
Dr. King and President Kennedy combined them with strong metaphors
and images as well; for example, Dr. King described the promises of the
founding fathers as a “blank check” returned with the note “insufficient
funds” as far as the black Americans of his time were concerned. That was
a very concrete, human, and familiar metaphor to his listeners and still
speaks to us today.

Appropriateness
Appropriateness relates to several categories involving how persons
and groups should be referred to and addressed based on inclusiveness
and context. The term “politically correct” has been overused to describe
the growing sensitivity to how the power of language can marginalize or
exclude individuals and groups. While there are silly extremes such as the
term “vertically challenged” for “short,” these humorous examples obscure
the need to be inclusive about language. Overall, people and groups should
be respected and referred to in the way they choose to be. Using inclusive
language in your speech will help ensure you aren’t alienating or diminish-
ing any members of your audience.

Appropriateness

how persons and
groups should be
referred to and ad-
dressed based on
inclusiveness and
context

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Gender-Inclusive Language
The first common form of non-inclusive language is language that privileg-
es one of the sexes over the other. There are three common problem areas
that speakers run into while speaking: using “he” as generic, using “man”
to mean all humans, and gender-typing jobs. Consider the statement, “Ev-
ery morning when an officer of the law puts on his badge, he risks his life
to serve and protect his fellow citizens.” Obviously, both male and female
police officers risk their lives when they put on their badges.

A better way to word the sentence would be, “Every morning when offi-
cers of the law put on their badges, they risk their lives to serve and pro-
tect their fellow citizens.” Notice that in the better sentence, we made the
subject plural (“officers”) and used neutral pronouns (“they” and “their”)
to avoid the generic “he.” Likewise, speakers of English have traditionally
used terms like “man,” and “mankind” when referring to both females and
males. Instead of using the word “man,” refer to the “human race.”

The last common area where speakers get into trouble with gender and
language has to do with job titles. For example, it is not unusual for peo-
ple to assume, even in 2020, that doctors are male and nurses are female.
This, despite the fact that 35% of all physicians are female and 60% under
the age of 35 are female (Johnson, 2018). As a result, they may say “she
is a woman doctor” or “he is a male nurse” when mentioning someone’s
occupation, perhaps not realizing that the statements “she is a doctor” and

“he is a nurse” already inform the listener as to the sex of the person hold-
ing that job.

Ethnic Identity
Ethnic identity refers to a group an individual identifies with based on
a common culture. For example, within the United States we have numer-
ous ethnic groups, including Italian Americans, Irish Americans, Japanese
Americans, Vietnamese Americans, Cuban Americans, and Mexican Amer-
icans. Avoid statements such as “The committee is made up of four women
and a Vietnamese man,” and replace it with “The committee is made up of
five people.”

If for some reason gender and ethnicity have to be mentioned—and usu-
ally it does not—the gender and ethnicity of each member should be men-
tioned equally. “The committee is made up of three European-American
women, one Latina, and one Vietnamese male.” In recent years, there has
been a trend toward steering inclusive language away from broad terms
like “Asians” and “Hispanics” because these terms are not considered
precise labels for the groups they actually represent. Use Korean-Ameri-
cans, Japanese-Americans, Mexican-Americans, etc. to be more precise. If
you want to be safe, the best thing you can do is ask a couple of people who
belong to an ethnic group how they prefer to be referred to in that context.

Ethnic Identity

a group an individual
identifies with based
on a common culture

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Disability
The last category of exclusive versus inclusive language that causes prob-
lems for some speakers relates to individuals with physical or intellectual
disabilities or forms of mental illness. Sometimes it happens that we take a
characteristic of someone and make that the totality or all of what that per-
son is. For example, some people are still uncomfortable around persons
who use wheelchairs and don’t know how to react. They may totalize and
think that the wheelchair defines and therefore limits the user. The person
in the wheelchair might be a great guitarist, sculptor, parent, public speak-
er, or scientist, but those qualities are not seen, only the wheelchair.

Although the terms “visually impaired” and “hearing impaired” are some-
times used for “blind” and “deaf,” this is another situation where the
person should be referred to as they prefer. “Hearing impaired” denotes a
wide range of hearing deficit, as does “visually impaired. “Deaf” and “blind”
are not generally considered offensive by these groups.

Another example is how to refer to what used to be called “autism.” Say-
ing someone is “autistic” is similar to the word “retarded” in that neither
is appropriate. Preferable terms are “a person with an autism diagnosis”
or “a person on the autism spectrum.” In place of “retarded,” “a person
with intellectual (or developmental) disabilities” should be used. Likewise,
slang words for mental illness should always be avoided, such as “crazy” or

“mental.” In general, be careful in professional and public speaking settings
of using any slang that has crept into the language and diminishes people
or their conditions. A few years ago the inappropriate “going postal” was a
slang term used to refer to someone having a dangerous outburst of anger.

Other Types of Appropriateness
Language in a speech should be appropriate to the speaker and the speak-
er’s background and personality, to the context, to the audience, and to
the topic. Let’s say that you’re an engineering student. If you’re giving a
presentation in an engineering class, you can use language that other engi-
neering students will know. On the other hand, if you use that engineering
vocabulary in a public speaking class, many audience members will not
understand you. As another example, if you are speaking about the Great
Depression to an audience of young adults or recent immigrants, you can’t
assume they will know the meaning of terms like “New Deal” and “WPA,”
which would be familiar to an audience of senior citizens. Audience analy-
sis is a key factor in choosing the language to use in a speech.

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10.3 – Developing Your Ability to Use Effective
Language in Public Speaking
At this point, we will make some applications and suggestions about using
language as you grow as a public speaker.

First, get in the habit of using “stipulated definitions” with concrete ex-
amples (defining operationally). In other words, define your terms for the
audience. If you are using jargon, a technical term, a word that has multi-
ple meanings in different contexts, or an often-misunderstood word, you
can say at the beginning of the body of your speech, “In this speech I am
going to be using the word,”X,” and what I mean by it is…” And then the
best way to define a word is with a picture or example of what you mean,
and perhaps also an example of what you don’t mean (visual aids can help
here). Don’t worry; this is not insulting to most audiences if the word is
technical or unfamiliar to them. On the other hand, as mentioned earlier
in the textbook, providing dictionary definitions of common words such as

“love” or “loyalty” would be insulting to an audience and pretty boring.

Second, develop specific language. The general semantics movement sug-
gested ways to develop more specific language that reflects the imperfec-
tion of our perceptions and the fact that reality changes. You can develop
specific language by the following:

• Distinguishing between individuals and the group (that is, avoid ste-
reotyping). Arab 1 is not Arab 2 is not Arab 3, etc., and none of them
are all the Arabs in the world.

• Specifying time and place of behavior instead of making broad state-
ments. What was a true of a person in 1999 is not necessarily true of
the person now.

• Using names for jobs or roles (“accountants,” “administrative assis-
tants,” “instructors”) instead of “people” or “workers.”

• Avoid “always/never” language. “Always” and “never” usually do not
reflect reality and tend to make listeners defensive.

• Avoid confusing opinion for fact. If I say, “Forrest Gump is a stupid
movie,” I am stating an opinion in the language of fact. If you preface
opinions with “I believe,” or “It is my opinion” you will be truthful
and gain the appearance of being fair-minded and non -dogmatic.
What should be said is “The first time I saw Forrest Gump, I didn’t
realize it was a farce, but after I saw it a second time, I understood it
better.” This sentence is much more specific and clarifying than “For-
rest Gump is a stupid movie.” Using this kind of language also helps
make the speaker seem less dogmatic and closed-minded.

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Third, personalize your language. In a speech it’s fine to use personal pro-
nouns as opposed to third person. That means “I,” “me,” “we,” “us,” “you,”
etc. are often helpful in a speech. It gives more immediacy to the speech.
Be careful of using “you” for examples that might be embarrassing. “Let’s
say you are arrested for possession of a concealed weapon,” sounds like
the audience members are potential criminals.

Finally, develop your vocabulary, but not to show it off. One of the benefits
of a college education is that your vocabulary will expand greatly, and it
should. A larger vocabulary will give you access to more complicated read-
ing material and allow you to understand the world better. But knowing
the meaning of a more complicated word doesn’t mean you have to use it
with every audience.

Conclusion
Although the placement of this chapter may seem to indicate that lan-
guage choices, or what the ancient rhetoricians called “style,” are not as
important as other parts of speaking, language choices are important from
the very beginning of your speech preparation, even to your research and
choice of search terms. Audience analysis will help you to develop lan-
guage that is clear, vivid, appropriate, credible, and persuasive.

Something to Think About
What are some of the clichés and slang that have become popular recently?
What do they mean? Why would they not be useful in public speaking? As
a class, check out the Banned Words website by Lake Superior State Uni-
versity.

Listen to a presidential speech, such as an inaugural address, and study
it for the figurative language (similes, metaphors), rhetorical techniques,
and use of words to build and reflect the power of the presidency as well as
connect with the audience.

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Chapter 11: Delivery

Learning Objectives
After reading this chapter the student will be able to:

• Identify the different methods of speech delivery;
• Identify key elements in preparing to deliver a speech;
• Understand the benefits of delivery-related behaviors;
• Utilize specific techniques to enhance speech delivery.

Chapter Preview
11.1 – The Importance of Delivery

11.2 – Methods of Speech Delivery

11.3 – Preparing For Your Delivery

11.4 – Practicing Your Delivery

11.5 – What to do When Delivering Your Speech

11.6 – Expert Advice on the Voice from an Acting Instructor

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11.1 – The Importance of Delivery
As we stated in Chapter 1, some surveys indicate that many people claim to
fear public speaking more than death, but this finding is somewhat mis-
leading. No one is afraid of writing their speech or conducting the research.
Instead, people generally only fear the delivery aspect of the speech, which,
compared to the amount of time you will put into writing the speech (days,
hopefully), will be the shortest part of the speech giving process (5-8 min-
utes, generally, for classroom speeches). The irony, of course, is that deliv-
ery, being the thing people fear the most, is simultaneously the aspect of
public speaking that will require the least amount of time.

Consider this scenario about two students, Bob and Chris. Bob spends
weeks doing research and crafting a beautifully designed speech that, on
the day he gets in front of the class, he messes up a little because of nerves.
While he may view it as a complete failure, his audience will have gotten
a lot of good information and most likely written off his mistakes due to
nerves, since they would be nervous in the same situation.

Chris, on the other hand, does almost no preparation for his speech, but,
being charming and comfortable in front of a crowd, smiles a lot while pro-
viding virtually nothing of substance. The audience takeaway from Chris’s
speech is, “I have no idea what he was talking about” and other feelings
ranging from “He’s good in front of an audience” to “I don’t trust him.” So
the moral here is that a well-prepared speech that is delivered poorly is
still a well-prepared speech, whereas a poorly written speech delivered
superbly is still a poorly written speech.

We realize that delivery is what you are probably most concerned about
when it comes to giving speeches, so this chapter is designed to help you
achieve the best delivery possible and eliminate some of the nervousness
you might be feeling. To do that, we should first dismiss the myth that
public speaking is just reading and talking at the same time. You already
know how to read, and you already know how to talk, which is why you’re
taking a class called “public speaking” and not one called “public talking”
or “public reading.”

Speaking in public has more formality than talking. During a speech, you
should present yourself professionally. This doesn’t necessarily mean you
must wear a suit or “dress up” unless your instructor asks you to. Howev-
er, it does mean making yourself presentable by being well-groomed and
wearing clean, appropriate clothes. It also means being prepared to use
language correctly and appropriately for the audience and the topic, to
make eye contact with your audience, and to look like you know your topic
very well.

While speaking has more formality than “talking,” it has less formality
than reading. Speaking allows for flexibility, meaningful pauses, eye con-

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tact, small changes in word order, and vocal emphasis. Reading is a more
or less exact replication of words on paper without little nonverbal inter-
pretation. Speaking, as you will realize if you think about excellent speak-
ers you have seen and heard, provides a more animated message.

11.2 – Methods of Speech Delivery
What follows are four methods of delivery that can help you balance be-
tween too much and too little formality when giving a speech. Each has its
own strengths and weaknesses, but you will most likely want to focus on
the extemporaneous approach, since that is probably what your instructor
will want from you.

Impromptu Speaking
Impromptu speaking is the presentation of a short message without
advance preparation. You have probably done impromptu speaking many
times in informal, conversational settings. Self-introductions in group
settings are examples of impromptu speaking: “Hi, my name is Steve, and
I’m a volunteer with the Homes for the Brave program.” Another example
of impromptu speaking occurs when you answer a question such as, “What
did you think of the movie?” Your response has not been preplanned, and
you are constructing your arguments and points as you speak. You might
find yourself walking into a work meeting and your boss says, “I want you
to talk about the last stage of the project. . . “ and you have no warning.

The advantage of this kind of speaking is that it’s spontaneous and respon-
sive in an animated group context. The disadvantage is that the speaker is
given little or no time to contemplate the central theme of his or her mes-
sage. As a result, the message may be disorganized and difficult for listen-
ers to follow.

Here is a step-by-step guide that may be useful if you are called upon to
give an impromptu speech in public:

1. Take a moment to collect your thoughts and plan the main point or
points you want to make.

2. Thank the person for inviting you to speak. Do not make comments
about being unprepared, called upon at the last moment, on the spot,
or uneasy. No one wants to hear that, and it will embarrass others
and yourself.

3. Deliver your message, making your main point as briefly as you can
while still covering it adequately and at a pace your listeners can
follow.

4. Stay on track. Answer the question or prompt as given; resist the
temptation to go elsewhere.

Impromptu
Speaking

the presentation of a
short message without
advance preparation

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5. If you can, use a structure, using numbers if possible: “Two main
reasons . . .” or “Three parts of our plan. . .” or “Two side effects of
this drug. . .” “Past, present, and future” or “East Coast, Midwest,
and West Coast” are common structures.

6. Thank the person again for the opportunity to speak.

7. Stop talking (it is easy to “ramble on” when you don’t have some-
thing prepared). If in front of an audience, don’t keep talking as you
move back to your seat.

Impromptu speeches are generally most successful when they are brief
and focus on a single point.

Manuscript Speaking
Manuscript speaking is the word-for-word iteration of a written mes-
sage. In a manuscript speech, the speaker maintains his or her attention
on the printed page except when using visual aids. The advantage to read-
ing from a manuscript is the exact repetition of original words. In some
circumstances this can be extremely important. For example, reading a
statement about your organization’s legal responsibilities to customers
may require that the original words be exact. In reading one word at a
time, in order, the only errors would typically be mispronunciation of a
word or stumbling over complex sentence structure. A manuscript speech
may also be appropriate at a more formal affair (like a funeral), when your
speech must be said exactly as written in order to convey the proper emo-
tion or decorum the situation deserves.

However, there are costs involved in manuscript speaking. First, it’s typ-
ically an uninteresting way to present. Unless the speaker has rehearsed
the reading as a complete performance animated with vocal expression
and gestures (well-known authors often do this for book readings), the
presentation tends to be dull. Keeping one’s eyes glued to the script pre-
vents eye contact with the audience. For this kind of “straight” manuscript
speech to hold audience attention, the audience must be already interested
in the message and speaker before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and
politicians often read from an autocue device, such as a TelePrompTer, es-
pecially when appearing on television, where eye contact with the camera
is crucial. With practice, a speaker can achieve a conversational tone and
give the impression of speaking extemporaneously and maintaining eye
contact while using an autocue device. However, success in this medium
depends on two factors: (1) the speaker is already an accomplished public
speaker who has learned to use a conversational tone while delivering a
prepared script, and (2) the speech is written in a style that sounds con-

Manuscript
Speaking

the word-for-word
iteration of a written
message

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versational and in spoken rather than written, edited English, for example,
with shorter, more direct sentences and clearer transitions.

For the purposes of your public speaking class, you will not be encouraged
to read your speech. Instead, you will be asked to give an extemporaneous
presentation.

Extemporaneous Speaking
Extemporaneous speaking is the presentation of a carefully planned
and rehearsed speech, spoken in a conversational manner using brief
notes. By using notes rather than a full manuscript, the extemporaneous
speaker can establish and maintain eye contact with the audience and
assess how well they are understanding the speech as it progresses. And
since you will be graded (to some degree) on establishing and maintaining
eye contact with your audience, extemporaneous speaking can be extreme-
ly beneficial in that regard. Without all the words on the page to read, you
have little choice but to look up and make eye contact with your audience.
In some cases, your instructor will require you to prepare strong prepa-
ration and speaking (notes) outlines as a foundation for your speech; this
topic is addressed in Chapter 6.

Speaking extemporaneously has some advantages. It promotes the likeli-
hood that you, the speaker, will be perceived as knowledgeable and cred-
ible since you know the speech well enough that you don’t need to read it.
In addition, your audience is likely to pay better attention to the message
because it is engaging both verbally and nonverbally. It also allows flexi-
bility; you are working from the strong foundation of an outline, but if you
need to delete, add, or rephrase something at the last minute or to adapt to
your audience, you can do so. The outline also helps you be aware of main
ideas vs. subordinate ones.

The disadvantage of extemporaneous speaking is that it in some cases it
does not allow for the verbal and the nonverbal preparation that are al-
most always required for a good speech. Adequate preparation cannot be
achieved the day before you’re scheduled to speak, so be aware that if you
want to present a credibly delivered speech, you will need to practice many
times. Because extemporaneous speaking is the style used in the great ma-
jority of public speaking situations, most of the information in the subse-
quent sections of this chapter is targeted toward this kind of speaking.

Memorized Speaking
Memorized speaking is the rote recitation of a written message that the
speaker has committed to memory. Actors, of course, recite from memory
whenever they perform from a script. When it comes to speeches, memo-
rization can be useful when the message needs to be exact and the speaker
doesn’t want to be confined by notes.

Extemporaneous
speaking

the presentation of a
carefully planned and
rehearsed speech, spo-
ken in a conversational
manner using brief
notes

Memorized
speaking

the rote recitation of a
written message that
the speaker has com-
mitted to memory

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The advantage to memorization is that it enables the speaker to maintain
eye contact with the audience throughout the speech. Being free of notes
means that you can move freely around the stage and use your hands to
make gestures. If your speech uses visual aids, this freedom is even more
of an advantage. According to Damon Brown (2015), TED Talks are mem-
orized.

However, there are some real and potential costs. First, unless you also
plan and memorize every vocal cue (the subtle but meaningful variations
in speech delivery, which can include the use of pitch, tone, volume, and
pace), gesture, and facial expression, your presentation will be flat and un-
interesting, and even the most fascinating topic will suffer. You might end
up speaking in a monotone or a sing-song repetitive delivery pattern. You
might also present your speech in a rapid “machine-gun” style that fails to
emphasize the most important points.

Second, if you lose your place and start trying to ad lib, the contrast in
your style of delivery will alert your audience that something is wrong. If
you go completely blank during the presentation, it will be extremely dif-
ficult to find your place and keep going. Obviously, memorizing a typical
seven-minute classroom speech takes a great deal of time and effort, and
if you aren’t used to memorizing, it is very difficult to pull off. Realistically,
you probably will not have the time necessary to give a completely mem-
orized speech. However, if you practice adequately, you will approach the
feel of a memorized speech while still being extemporaneous.

As we said earlier, for the purposes of this class you will use extemporane-
ous speaking. Many professional speakers who are paid to make speeches
use this approach because, while they may largely know what they want
to say, they usually make changes and adjustments based on the audience
or event. This approach also incorporates most of the benefits of mem-
orized speaking (knowing what you want to say; being very thoroughly
rehearsed) and manuscript speaking (having some words in front of you to
refer to) without the inherent pitfalls those approaches bring with them.

11.3 – Preparing For Your Delivery
In the 1970s, before he was an author, playwright, and film actor, Steve
Martin was an up-and-coming stand-up comedian whose popularity
soared as a result of his early appearances on The Tonight Show with
Johnny Carson and Saturday Night Live. As Martin notes in his autobi-
ography, Born Standing Up (2008), as the audiences for his act got bigger
and bigger, he needed to adapt his delivery to accommodate:

Some promoters got on board and booked me into a theater in
Dallas. Before the show I asked one of them, How many people are
out there?” “Two thousand,” he said. Two thousand? How could
there be two thousand? That night I did my usual bit of taking

Vocal cues

the subtle but mean-
ingful variations in
speech delivery, which
can include the use of
pitch, tone, volume,
and pace

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people outside, but it was starting to get dangerous and difficult.
First, people were standing in the streets, where they could be hit
by a car. Second, only a small number of the audience could hear
or see me (could Charlton Heston really have been audible when
he was addressing a thousand extras?). Third, it didn’t seem as
funny or direct with so many people; I reluctantly dropped it from
my repertoire. (p. 168)

Martin’s audiences would grow to be around 50,000 at the height of his
popularity as a stand-up comedian, again requiring him to make adjust-
ments to his delivery (he began wearing his iconic all-white suit so that
people in the nosebleed seats at his shows could still see his frenetic move-
ments from afar). Few of us will ever speak to so many people at once, but
even though you don’t expect an audience of such size, you should still be
prepared to adapt to the setting in which you will speak.

Your audiences, circumstances, and physical contexts for public speaking
will vary. At some point in your life you may run for public office or rise
to a leadership role in a business or volunteer organization. Or you may
be responsible for informing coworkers about a new policy, regulation, or
opportunity. You may be asked to deliver remarks in the context of a wor-
ship service, wedding, or funeral. You may be asked to introduce a keynote
speaker or simply to make an important announcement in some context.
Sometimes you will speak in a familiar environment, while at other times
you may be faced with an unfamiliar location and have very little time
to get used to speaking with a microphone. Being prepared to deal with
different speaking situations will help reduce anxiety you may have about
giving a speech, so let’s look at factors you need to keep in mind as you
prepare for your speech in this class, as well as future speeches you may
need to give.

Using Lecterns
A lectern is a small raised surface, usually with a slanted top, where a
speaker can place notes during a speech. While a lectern adds a measure of
formality to the speaking situation, it also allows speakers the freedom to
do two things: to come out from behind the lectern to establish more im-
mediate contact with the audience and to use both hands for gestures. By
the way, this piece of furniture is often mistakenly called a podium, which
is a raised platform or stage.

However, for inexperienced speakers who feel anxious, it is all too tempt-
ing to grip the edges of the lectern with both hands for security. You might
even wish you could hide behind it. Be aware of these temptations so you
can manage them effectively and present yourself to your audience in a
manner they will perceive as confident. One way to achieve this is by limit-
ing your use of the lectern to a place to rest your notes. Try stepping to the
side or front of the lectern when speaking with free hands, only occasion-

Lectern

a small raised surface,
usually with a slanted
top, where a speaker
can place notes during
a speech

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ally standing at the lectern to consult your notes. This will enhance your
eye contact as well as free up your hands for gesturing. Figures 11.1-11.3
give some examples of posture for speaking with a lectern.

Speaking in a Small or Large Physical Space
If you are accustomed to being in a classroom of a certain size, you will
need to make adjustments when speaking in a smaller or larger space than
what you are used to. A large auditorium can be intimidating, especially
for speakers who feel shy and “exposed” when facing an audience. Howev-
er, the maxim that “proper preparation prevents poor performance” is just
as true here as anywhere. If you have prepared and practiced well, you can
approach a large-venue speaking engagement with confidence.

In terms of practical adjustments, be aware that your voice is likely to echo,
especially if far fewer people are in the space than it can hold, so you will
want to speak more slowly as well as more loudly than usual and make use
of pauses to mark the ends of phrases and sentences. Similarly, your facial
expressions and gestures should be larger so that they are visible from
farther away. If you are using visual aids, they need to be large enough to
be visible from the back of the auditorium. Of course, if the speaker can get
the audience to move to the front, that is the best situation, but it tends to
be difficult to achieve.

Limited space is not as disconcerting for most speakers as enormous
space, and it has the advantage of minimizing the tendency to pace back
and forth while you speak. A small space also calls for more careful man-
agement of note cards and visual aids, as your audience will be able to see
up close what you are doing with your hands. Do your best to minimize
fumbling, including setting up in advance or arriving early to decide how
to organize your materials in the physical space. Of course, if you have any
control over the location of the presentation, you should choose one that
fits the size of your audience.

Speaking Outdoors
Outdoor settings can be charming, but they are prone to distractions. If
you’re giving a speech in a setting that is picturesquely beautiful or prone
to noise such as from cars, it may be difficult to maintain the audience’s
attention. If you know this ahead of time, you might plan your speech to
focus more on mood than information and perhaps to make reference to
the lovely view.

More typically, outdoor speech venues can pose challenges with weather,
sun glare, and uninvited guests, such as insects and pigeons. If the venue
is located near a busy highway, it might be difficult to make yourself heard
over the ambient noise. You might lack the usual accommodations, such
as a lectern or table. Whatever the situation, you will need to use your best

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efforts to project your voice clearly without sounding like you’re yelling or
straining your voice. In the best outdoor situation, you will have access to
a microphone.

Using a Microphone
Most people today are familiar with microphones that are built into video
recorders, phones, and other electronic devices, but they may be new to
using a microphone to deliver a speech. One overall principle to remem-
ber is that a microphone only amplifies, it does not clarify. If you are not
enunciating clearly, the microphone will merely enable your audience to
hear amplified mumbling.

Microphones come in a wide range of styles and sizes. Generally, the eas-
iest microphone to use is the clip-on style worn on the front of your shirt
or blouse. (These are commonly referred to as a Lavalier mic, which is a
brand name.) If you look closely at many television personalities and news
anchors, you will notice these tiny microphones clipped to their cloth-
ing. They require very little adaptation. You simply have to avoid looking
down—at your notes, for instance—because your voice will be amplified
when you do so. If you have to use a hand-held microphone, making ges-
tures and using notes becomes very difficult.

Lectern (stationary) and handheld microphones require more adaptation.
If they’re too close to your mouth, they can screech. If they’re too far away,
they might not pick up your voice. Some microphones are directional,
meaning that they are only effective when you speak directly into them. If
there is any opportunity to do so, ask for tips about how to use a partic-
ular microphone. Also practice with it for a few minutes while you have
someone listen from a middle row in the audience and signal whether you
can be heard well. The best plan, of course, would be to have access to the
microphone for practice ahead of the speaking date.

Often a microphone is provided when it isn’t necessary. If the room is
small or the audience is close to you, do not feel obligated to use the mi-
crophone. Sometimes an amplified voice can feel less natural and less
compelling than a direct voice. However, if you forgo the microphone,
make sure to speak loudly enough for all audience members to hear you—
not just those in front.

Audience Size
A small audience is an opportunity for a more intimate, minimally formal
tone. If your audience has only eight to twelve people, you can generate
greater audience contact. Make use of all the preparation you have done.
You do not have to revamp your speech just because the audience is small.
When the presentation is over, there will most likely be opportunities to
answer questions and have individual contact with your listeners.

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One problem with a small audience is that some people will feel it is their
right, or they have permission, to interrupt you or raise their hands to ask
questions in the middle of your speech. This makes for a difficult situation,
because the question may be irrelevant to your topic or cause you to go on
a side track if answered. The best you can do is say you’ll try to deal with
that question at the end of the speech if you have time and hope they take
the hint. Better, good rules should be established at the beginning that
state there is limited time but discussion may be possible at the end.

Your classroom audience may be as many as twenty to thirty students. The
format for an audience of this size is still formal but conversational. De-
pending on how your instructor structures the class, you may or may not
be asked to leave time after your speech for questions and answers. Some
audiences are much larger. If you have an audience that fills an auditori-
um, or if you have an auditorium with only a few people in it, you still have
a clearly formal task, and you should be guided as much as possible by
your preparation.

11.4 – Practicing Your Delivery
There is no foolproof recipe for good delivery. Each of us is unique, and we
each embody different experiences and interests. This means each person
has an approach, or a style, that is effective for her or him. This further
means that anxiety can accompany even the most carefully researched and
interesting message. But there are some techniques you can use to mini-
mize that anxious feeling and put yourself in the best possible position to
succeed on speech day.

If you’ve ever watched your favorite college football team practice, you
may have noticed that sometimes obnoxiously loud crowd noise is blaring
over the speaker system in the stadium. The coaches know that the crowd,
whether home or away, will be raucous and noisy on game day. So to pre-
pare, they practice in as realistic an environment as possible. You need to
prepare for your speech in a similar way. What follows are some general
tips you should keep in mind, but they all essentially derive from one very
straight-forward premise:

Practice your speech beforehand, at home or elsewhere, the way
you will give it in class.

Practice Your Speech Out Loud
We sometimes think that the purpose of practicing a speech is to learn
the words and be prepared for what we will need to say. Certainly that is
part of it, but practice also lets you know where potential problems lie. For
example, if you only read your speech in your head, or whisper the words
quietly, you’re not really practicing what you will be doing in front of the

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class. Since you will be speaking with a normal volume for your assign-
ment, you need to practice that way, even at home. Not only will this help
you learn the speech, but it will help identify any places where you tend to
mispronounce or stumble over words. Also, sentences on paper do not al-
ways translate well to the spoken medium. Practicing out loud allows you
to actually hear where your sentences and phrases are awkward, unnatural,
or too long, and allows you to correct them before getting up in front of the
audience.

Practice Your Speech Standing Up
In all the time that the authors of this book have been teaching speech,
not once have any of us come into a classroom and seen a bed behind the
lectern for students to speak from. This is to say that when you practice at
home, lying on your bed reading your speech really only prepares you for
one thing: lying on a bed reading a speech. Since you will be standing in
front of your class, you need to practice that way. As we mention in more
detail below, the default position for delivering a speech is with your feet
about shoulder-width apart and your knees slightly bent. Practicing this
way will help develop muscle memory and will make it feel more natural
when you are doing it for real. We also suggest you wear the same shoes
you will be wearing on the day of your speech. Shoes with good support
will help your posture and mental attitude.

Practice Your Speech with a Lectern
One of the biggest challenges with practicing a speech as you’re going to
give it is usually the fact that most of us don’t own a lectern. This is prob-
lematic, since you don’t want to practice giving your speech while holding
your notes in front of you because that is what will feel comfortable when
you give your speech for real. So the solution is to practice your speech
while standing behind something that approximates the lectern you will
have in your classroom. Sometime this may be a kitchen counter or maybe
even a dresser you pull away from the wall. One particularly creative idea
that has been used in the past is to pull out an ironing board and stand
behind that. The point is that you want to get experience standing behind
something and resting your speech on it, especially if that is how you will
give the speech in reality.

Of course, if you really want to practice with an actual lectern, it might be
worth the time to see if your classroom is empty later in the day or find out
if another classroom has the same type of lectern in it. Practicing with the

“real thing” is always ideal.

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Practice Your Speech with an Audience
Obviously on the day you give your speech you will have an audience of
your fellow students and your instructor watching you. The best way to
prepare for the feeling of having someone watch you while giving a speech
is to have someone watch you while you practice giving a speech. We don’t
mean a collection of stuffed animals arranged on your bed or locking your
pets in the room with you, but actual human beings. Ask your parents,
siblings, friends, or significant other to listen to you while running through
what you will say. Not only will you get practice in front of an audience,
but they may be able to tell you about any parts that were unclear or prob-
lems you might encounter when you give it for a grade.

Not to overcomplicate the issue, but remember that when you speak to
your class, you will have an entire room full of people watching. Therefore,
if you only have one person watching you practice, be sure to simulate an
entire audience by looking around the room and not focusing on just that
one person. When you give your speech for real, you will want to make eye
contact with the people on the left side of the room as well as the right;
with the people in the front as well as in the back.

You also want the eye contact to be around five seconds long, not just a
glance; the idea is that you are talking to individuals, not just a glob of
people. During practice, it may help to pick out some strategically placed
objects around the room to occasionally focus on just to get into the habit
of looking around more often. In fact, it might help you to realize that you
can really only “talk to” (with eye contact) one person at a time, which
might cause you to feel less nervous and more conversational.

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Practice Your Speech for Time
You will undoubtedly be given a time limit for each of your speeches, and
points will probably be deducted from your grade if you go over or under
that time. Therefore, you want to make sure you are well within time. Your
instructor’s requirement is not just to allow enough time for all the class
speeches. It teaches the discipline of speaking within time limits. As a gen-
eral rule, if your speech window is 5-7 minutes, your ideal speech time is
going to be 6 minutes; this gives you an extra 60 seconds at the beginning
in case you talk very fast and race through it, and 60 seconds on the back
end in case you get lost or want to add something at the last minute. If you
practice at home and your 5-7 minute speech lasts 5:06, you are probably
going to be in trouble on speech day. Most likely your nerves will cause
you to speak slightly faster and put you under the 5:00 mark. More like-
ly, you don’t have enough material to explain your concepts fully. If your
times are vastly different, you may have to practice four or more times.

When practicing your speech at home for time, it is a good idea to time
yourself at least three times, although more is better in this case. This
way you can see if you are generally coming in around the same time and
feel pretty good that it is an accurate reflection of how long you will speak.
Conversely, if during your three rehearsals your times are 5:45, 5:12, and
6:37, then that is a clear indicator that you need to be more consistent in
what you are saying and doing.

Although we are using examples of practicing for classroom speeches, the
principle is even more important for non-classroom speeches. One of the
authors had to give a very important presentation about the college to an
accreditation board. She practiced about 15 times, to make sure the time
was right, that her transitions made sense, that she was fluid, and that the
presentational slides and her speech matched. Each time something im-
proved.

Practice Your Speech by Recording Yourself
There is nothing that gets us to change what we’re doing or correct a prob-
lem more quickly than seeing ourselves doing something we don’t like on
video. Your instructor may record your speech in class and have you cri-
tique it afterwards, but it may be more helpful to do that in advance of giv-
ing your speech. By watching yourself, you will notice all the small things
you do that might prove to be distracting and affect your grade during the
actual speech. Many times students aren’t aware that they have low ener-
gy or a monotone/monorate voice, or that they bounce, sway, pull at their
clothes, play with hair or jewelry, or make other unusual and distracting
movements. At least, they don’t know this until they see themselves. Since
we are generally our own harshest critics, you will be quick to notice any
flaws in your speech and correct them.

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Due to the COVID-19 pandemic, many students are taking the basic pub-
lic speaking course through online or remote delivery. Although this is an
inevitable situation, many public speaking instructors tend to see online
delivery as less than ideal. Appendix C addresses speaking online, so we
will refer you to that section. If you are required to record your speech and
post for the instructor’s assessment, your submitted video should not be
your first attempt. You should record at least one practice speech, critique
yourself, and then do a final for submission.

It is important enough that it deserves reiterating:

Practice your speech beforehand, at home or elsewhere, the way
you will give it in class.

Following these steps will not only prepare you better for delivering the
speech, but they may also help reduce anxiety since you will feel more
familiar with the situation you find yourself in when faced with a speaking
engagement. Additionally, the more you speak publicly, whether for prac-
tice or in front of a live audience, the more fluid you will become for later
speeches.

Figure 11.1

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Figure 11.2

Figure 11.3

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11.5 – What to Do When Delivering Your Speech
The interplay between the verbal and nonverbal components of your
speech can either bring the message vividly to life or confuse or bore the
audience. Therefore, it is best that you neither overdramatize your speech
delivery behaviors nor downplay them. This is a balance achieved through
rehearsal, trial and error, and experience. One way to think of this is in
terms of the Goldilocks paradigm: you don’t want to overdo the delivery
because you might distract your audience by looking “hyper” or overly an-
imated. Conversely, someone whose delivery is too understated (meaning
they don’t move their hands or feet at all) looks unnatural and uncomfort-
able, which can also distract. Just like Goldilocks, you want a delivery that
is “just right.” (Figure 11l4) This middle ground between too much and too
little is a much more natural approach to public speaking delivery. This
natural approach will be covered in more detail in the following sections
where we discuss specific aspects of your delivery and what you need to
think about while actually giving your speech.

Hands
Almost everyone who gives a speech in public gets scared or nervous to
some extent. Even professionals who do this for a living feel that way, but
they have learned how to combat those nerves through experience and
practice. When we get scared or nervous, our bodies emit adrenaline into
our systems so we can deal with whatever problem is causing us to feel
that way. Unfortunately, you will need to be standing relatively still for the
next 5-7 minutes, so that burst of adrenaline is going to try to work its way
out in your body and manifest itself somehow. One of the main ways is
through your hands.

It may sound funny, but we have seen more than one student unknowingly
incorporate “jazz hands” (shaking your hands at your sides with fingers
opened wide) at various points in their speech. While certainly an extreme
example, this and behaviors like it can easily becoming distracting. At the
other end of the scale, people who don’t know what to do with their hands
or use them “too little” sometimes hold their arms stiffly at their sides,
behind their backs, or in their pockets, all of which can also look unnatural
and distracting.

The key for knowing what to do with your hands is to use them naturally
as you would in normal conversation. If you were standing around talking
to your friends and wanted to list three reasons why you should all take
a road trip this weekend, you would probably hold up your fingers as you
counted off the reasons (“First, we hardly ever get this opportunity. Sec-
ond, we can…”). Try to pay attention to what you do with your hands in
regular conversations and incorporate that into your delivery.

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However, with all that said, if you have nothing else to do with your hands,
such as meaningful gestures, the default position for them is to be resting
gently on the sides of the lectern (see Figure 11.2). You don’t want to grip
the lectern tightly, but resting them on the edges keeps them in position to
move your notes on if you need to or use them to gesture. As stated above,
you want to practice this way beforehand so you are used to speaking this
way when you come to class.

Feet
Just like your hands, a lot of nervous energy is going to try to work its way
out of your body through your feet. On the “too much” end, this is most
common when people start “dancing” behind the lectern. Another varia-
tion is twisting feet around each other or the lower leg. On the other end
are those who put their feet together, lock their knees, and never move
from that position. Both of these options look unnatural, and therefore will
prove to be distracting to your audience. Locking your knees can also lead
to loss of oxygen in your brain, not a good state to be in, because it can
cause you to faint.

The default position for your feet, then, is to have them shoulder-width
apart with your knees slightly bent (see Figure 11.3). Again, you want to
look and feel natural, so it is fine to adjust your weight or move out from
behind the lectern, but constant motion (or perpetual stillness) will not
lead to good overall delivery.

These two sections on hands and feet mention “energy.” Public speakers
need to look energetic—not hyperactive, but engaged and upbeat about
communicating their message. The correct display of energy is part of
the muscle memory discussed in Chapter 1. Slumping, low and unvarying
pitch and rate, and lack of gestures telegraph “I don’t care” to an audience.

While we have mentioned many aspects of nonverbal delivery that can dis-
tract or detract, and therefore should be eliminated, there is a positive side
to delivery. Strong and controlled energy in voice and posture, eye contact,
variety, and purposeful movement all add to credibility (Burgoon, Birk, &
Pfau, 1990).

Objects
There is a very simple rule when it comes to what you should bring with
you to the lectern when you give your speech: Only bring to the lectern
what you absolutely need to give the speech. Anything else you have
with you will only serve as a distraction for both you and the audience. For
the purposes of this class, the only objects you should need to give your
speech are whatever materials you are speaking from, and possibly a visu-
al aid if you are using one. Beyond that, don’t bring pens, laptops, phones,
lucky charms, or notebooks with you to the lectern. These extra items can

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ultimately become a distraction themselves when they fall off the lectern
or get in your way. Some students like to bring their electronic tablet, lap-
top computer, or cell phone with them, but there are some obvious disad-
vantages to these items, especially if you don’t turn the ringer on your cell
phone off. Cell phones are not usually large enough to serve as presenta-
tion notes; we’ve seen students squint and hold the phone up to their faces.

Figure 11.4 – The Goldilocks Paradigm of Delivery

Not only do you need to be aware of what you bring with you, but you
should also be aware of what you have on your person as well. Sometimes,
in the course of dressing for a speech, we can overlook simple issues that
can cause problems while speaking. Some of these can include:

• Jewelry that ‘jingles’ when you move, such as heavy bracelets;
• Uncomfortable shoes or shoes that you are not used to (don’t make

speech day the first time you try wearing high heels);
• Anything with fringe, zippers, or things hanging off it. They might

become irresistible to play with while speaking;
• For those with longer hair, remember that you will be looking down

at your notes and then looking back up. Don’t be forced to “fix” your
hair or tuck it behind your ear every time you look up. Use a barrette,
hairband, or some other method to keep your hair totally out of your
face so that the audience can see your eyes and you won’t have to ad-
just your hair constantly. It can be very distracting to an audience to
watch a speaker pull hair from their face after every sentence.

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The Lectern and Posture
We have already discussed the lectern, but it is worth mentioning again
briefly here. The lectern is a tool for you to use that should ultimately
make your speech easier to give, and you need to use it that way. On the

“too much” end, some people want to trick their audience into thinking
they are not nervous by leaning on the podium in a relaxed manner, some-
time going so far as to actually begin tipping the podium forward. Your
lectern is NOT part of your skeletal system, to prop you up, so don’t do
this. On the “too little” end are those who are afraid to touch it, worried
that they will use it incorrectly or somehow knock it over (you won’t!).

As always, you want the “Goldilocks” middle ground. As stated above, rest
your notes and hands on it, but don’t lean on the lectern or “hug” it. Prac-
ticing with a lectern (or something similar to a lectern) will eliminate most
of your fears about using it.

The lectern use is related to posture. Most of us let gravity pull us down.
One of the muscle memory tricks of public speaking is to roll your shoul-
ders back. Along with making your shoulder muscles feel better, doing
so with feet apart and knees bent, rolling your shoulders back will lead to
a more credible physical presence—you’ll look taller and more energetic.
You’ll also feel better, and you’ll have larger lung capacity for breathing to
support your tone and volume.

Eye Contact
As we’ve said consistently throughout this book, your audience is the
single biggest factor that influences every aspect of your speech. And
since eye contact is how you establish and maintain a rapport with your
audience during your speech, it is an extremely important element of
your delivery. Your instructor may or may not indicate a standard for how
much eye contact you need during the speech, such as 50%, but he or she
will absolutely want to see you making an effort to engage your audience
through looking directly at them.

What is important to note here is that you want to establish genuine eye
contact with your audience, and not “fake” eye contact. There have been a
lot of techniques generated for “faking” eye contact, and none of them look
natural. For example, these are not good ideas:

• Three points on the back wall – You may have heard that instead of
making eye contact, you can just pick three points on the back wall
and look at those. What ends up happening, though, is you look like
you are staring off into space and your audience will spend the ma-
jority of your speech trying to figure out what you are looking at. To
avoid this, look around the entire room, including the front, back, left,
and right sides of the space.

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Volume

the relative softness or
loudness of your voice

• The swimming method – This happens when someone is reading his
or her speech and looks up quickly and briefly to try to make it seem
like they are making eye contact, not unlike a swimmer who pops his
head out of the water for a breath before going back under. Eye con-
tact is more than just physically moving your head; it is about looking
at your audience and establishing a connection. In general, your eye
contact should last at least five seconds at a time and should be with
individuals throughout the room.

• The stare down – Since you will, to some degree, be graded on your
eye contact, some students think (either consciously or not), that the
best way to ensure they get credit for establishing eye contact is to
always and exclusively look directly at their instructor. While we cer-
tainly appreciate the attention, we want to see that you are establish-
ing eye contact with your entire audience, not just one person. Also,
this behavior is uncomfortable for the instructor.

Finally, as public speaking teachers for many years, we have heard the
“think of your audience naked or in their underwear” cliche more times
than we want to admit. We discourage that approach, for multiple reasons.
It should also be noted here that the standard of sustained eye contact is a
Western value and may not apply to audiences of other cultures.

Volume
Volume refers to the relative softness or loudness of your voice. Like most
of the other issues we’ve discussed in this section, the proper volume for a
given speaking engagement usually falls on the scale in Figure 11.4. If you
speak too softly (“too little” volume), your audience will struggle to hear
and understand you and may give up trying to listen. If you speak with

“too much” volume, your audience may feel that you are yelling at them, or
at least feel uncomfortable with your shouting. The volume you use should
fit the size of the audience and the room.

Fortunately, for the purposes of this class, your normal speaking voice
will probably work just fine since you are in a relatively small space with
around twenty people. However, if you know that you are naturally a
soft-spoken person, you will need to work on breathing to get more air
into your lungs, and on projecting your voice to the people in the last row,
not just those in the front. Of course, if you are naturally a very loud talker,
you may want to make other adjustments when giving your speech. Ob-
viously this will all change if you are asked to speak in a larger venue or
given a microphone to use.

Public speaking relies on the voice for interest, credibility, audibility, and
clarity. The British Prime Minister Benjamin Disraeli of the 19th century
wrote, “There is no greater index of character so sure as the voice.” While
that seems exaggerated today, a public speaker at any level cannot ignore

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the energy, loudness, and clarity in their voice. There are four steps to
voice production: breathing (produced by the lungs, which are largely
responsible for the vocal characteristic of volume); phonation (the pro-
duction of the sound in the vocal folds, which close and vibrate to produce
sound for speaking as the air is exhaled over them; phonation creates
pitch); resonation (a type of amplification of the sound in the larynx, oral
cavity, and nasal cavity, which creates the characteristic of quality); and
articulation, which produces the sounds of language others can under-
stand and is responsible for rate and for being understood.

The visual in Figure 11.5 shows a cutaway of these parts of the anatomy.
Your instructor may give you more directions on maximizing the power of
your voice to achieve more variety and power. In section 11.6 we include a
vocal exercise for doing so. We have all listened to a low-energy, monotone,
monorate speaker and know how hard it is, so you should pay attention
to your recording, perhaps by closing your eyes and just listening, to see if
your voice is flat and lifeless.

Figure 11.5

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Pitch

the relative highness or
lowness of your voice

Monotone

a continuing sound,
especially of someone’s
voice, that is unchang-
ing in pitch and with-
out intonation

Pitch
Pitch is the relative highness or lowness of your voice, and like everything,
you can have too much or too little (with regard to variation of it). Too
much pitch variation occurs when people “sing” their speeches, and their
voices oscillate between very high pitched and very low pitched. While un-
common, this is sometimes attributed to nerves. More common is too little
variation in pitch, which is known as being monotone.

Delivering a speech in a monotone manner is usually caused by reading
too much; generally the speaker’s focus is on saying the words correctly
(because they have not practiced). They forget to speak normally to show
their interest in the topic, as we would in everyday conversation. For most
people, pitch isn’t a major issue, but if you think it might be for you, ask
the people in your practice audience what they think. Generally, if we are
interested in and passionate about communicating our thoughts, we are
not likely to be monotone. We are rarely monotone when talking to friends
and family about matters of importance to us, so pick topics you care
about.

Rate
How quickly or slowly you say the words of your speech is the rate. Too
little rate (i.e. speaking too slowly) will make it sound like you may not ful-
ly know your speech or what you are talking about, and will ultimately cost
you some credibility with your audience. It may also result in the audience
being bored and lose focus on what you are saying. Rate is one reason you
should try to record yourself (even if just audio on your phone) beforehand
and be mindful of time when you practice. Your voice’s rate will affect the
time it takes to give the speech. In our experience, novice speakers tend to
err on the side of speaking too fast, usually due to anxiety.

By contrast, too much rate (i.e. speaking too fast) can be overly taxing on
an audience’s ability to keep up with and digest what you are saying. It
sometimes helps to imagine that your speech is a jog or run that you and
your friends (the audience) are taking together. You (as the speaker) are
setting the pace based on how quickly you speak. If you start sprinting, it
may be too difficult for your audience to keep up, and they may give up
halfway through. If you know you speak quickly, especially when nervous,
be sure to practice slowing down and writing yourself delivery cues in your
notes (see Chapter 6) to maintain a more comfortable rate. As always, re-
cording and timing your speech during practice helps.

You especially will want to maintain a good, deliberate rate at the begin-
ning of your speech because your audience will be getting used to your
voice. We have all called a business where the person answering the phone
mumbles the name of the business in a rushed way. We aren’t sure if we
called the right number. Since the introduction is designed to get the

Rate

the speed at which you
speak; how quickly or
slowly a speaker talks

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audience’s attention and interest in your speech, you will want to focus on
clear and emphatic delivery there. Regulating rate is another reason why
video-recording yourself can be so helpful because we often do not realize
how fast we speak.

Pauses
The common misconception for public speaking students is that pausing
during your speech is bad, but that isn’t necessarily true. You pause in nor-
mal conversations, so you shouldn’t be afraid of pausing while speaking.
This is especially true if you are making a particularly important point or
want for a statement to have a more powerful impact: you will want to give
the audience a moment to digest what you have said.

For example, consider the following statement: “Because of issues like pol-
lution and overpopulation, in 50 years the earth’s natural resources will be
so depleted that it will become difficult for most people to obtain enough
food to survive.” Following a statement like this, you want to give your au-
dience just a brief moment to fully consider what you are saying. Hopefully
they will think something along the lines of What if I’m still alive then? or
What will my children do? and become more interested in hearing what
you have to say.

Of course, there is such a thing as pausing too much, both in terms of
frequency and length. Someone who pauses too often (after each sentence)
may come off seeming like they don’t know their speech very well or they
are trying to be dramatic. Someone who pauses too long (more than a few
seconds), runs the risk of the audience feeling uncomfortable or, even
worse becoming distracted or letting their attention wander. We are capa-
ble of processing words more quickly than anyone can speak clearly, which
is one of the reasons listening is difficult (Foulke, 1968). Pauses should be
controlled to maintain attention of the audience.

Vocalized pauses
At various points during your speech, you may find yourself in need of a
brief moment to collect your thoughts or prepare for the next section of
your speech. At those moments, you will be pausing, but we don’t always
like to let people know that we’re pausing. So what many of us do in an
attempt to “trick” the audience is fill in those pauses with sounds so that it
appears that we haven’t actually paused. These are known as vocalized
pauses, or sometimes “fillers.” Another term for them is “nonfluencies.”

Everyone uses vocalized pauses to some degree, but not everyone’s are
problematic. They become so when the vocalized pauses become distract-
ing due to their overuse. You can probably remember a time when you
were speaking to someone who said the word “like” after every three words
and you became focused on that habit. One of your authors remembers

Vocalized pauses

pauses that incor-
porate some sort of
sound or word that is
unrelated to what is
being said; “uh,” “um,”
and “like” are well-
known examples

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attending a wedding and (inadvertently) began counting the number of
times the best man said “like” during his toast (22 was the final count).
The most common vocalized pause is “uh,” but then there are others. Can
you think of any?

The bad news here is that there is no quick fix for getting rid of your vo-
calized pauses. They are so ingrained into all of our speech patterns that
getting rid of them is a challenge. However, there is a two-step process
you can employ to begin eliminating them. First, you need to identify what
your particular vocalized pause is. Do you say “um,” “well,” or “now” be-
fore each sentence? Do you finish each thought with, “you know?” Do you
use “like” before every adjective (as in “he was like so unhappy”)?

After figuring out what your vocalized pause is, the second step is to care-
fully and meticulously try to catch yourself when you say it. If you hear
yourself saying “uh,” remind yourself, I need to try to not say that. Catch-
ing yourself and being aware of how often you use vocalized pauses will
help you begin the process of reducing your dependence on them and
hopefully get rid of them completely.

One of the authors uses a game in her class that she adopted from a cou-
ple of disc jockeys. It is called the “uh game.” The callers had to name six
things in a named category (items in a refrigerator, pro-football teams,
makes of cars, etc.) in twenty seconds without saying a vocalized pause
word or phrase. It sounds easy, but it isn’t, especially on the spot with a
radio audience. It is a good way to practice focusing on the content and not
saying a vocalized pause.

Conclusion
The ten items listed above represent the major delivery issues you will
want to be aware of when giving a speech, but it is by no means an exhaus-
tive list. There is however, one final piece of delivery advice we would like
to offer. We know that no matter how hard you practice and how diligent
you are in preparing for your speech, you are most likely going to mess
up some aspect of your speech when you give it in class, at least a little.
That’s normal. Everyone does it. The key is not to make a big deal about
it or let the audience know you messed up. Odds are that they will never
even realize your mistake if you don’t tell them there was a mistake. Say-
ing something like “I can’t believe I messed that up” or “Can I start over?”
just telegraphs to the audience your mistake. In fact, you have most likely
never heard a perfect speech delivered in your life. It is likely that you just
didn’t realize that the speaker missed a line or briefly forgot what they
wanted to say. Definitely avoid making a face when you walk away from
the lectern after your conclusion!

As has been the driving maxim of this chapter, this means that you need to

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Practice your speech beforehand, at home or elsewhere, the way
you will give it in class.

Since you know you are likely going to make some sort of mistake in class,
use your practice time at home to work on how you will deal with those
mistakes. If you say a word incorrectly or skip a sentence or subpoint,
don’t go back and begin that section anew. That’s not what you would do
in class, so just correct yourself and move on. If you practice dealing with
your mistakes at home, you will be better prepared for the inevitable er-
rors that will find their way into your speech in class.

A final thought on practice. We have all heard, “Practice makes perfect.”
That is not always true. Practice makes permanent; the actions be-
come habitual. If you practice incorrectly, your performance will be incor-
rect. Be sure your practice is correct.

11.6 – Expert Advice on the Voice from an Acting
Instructor
Mr. Chad Daniel, Lecturer in Theatre at Dalton State College, explains
some vocal exercises that can help students with volume, pitch, variety,
and expressiveness. Mr. Daniel has extensive professional experience in
acting, directing, and teaching.

When I teach voice, I never talk about volume. I talk about breath sup-
port. When I tell a student to make something louder or softer, it teaches
them to push or hold back without breath or body connection, so it’s all
in their throats. What I want them to think about is directing the breath
energy around the sound/voicing. When I teach Acting, I talk about mak-
ing something more urgent or important, and that will naturally increase
or decrease the volume. The damage done to a voice comes directly from
sound that is not supported by breath. The breath should be doing all the
work, and the voice should be doing the articulating. An example might be
if I grip the heavy bar for 100-pound weight with my just fingers, I am go-
ing to damage them. My hands supported by my biceps and triceps should
be doing the heavy lifting. Another example might be, the breath is get-
ting the sound out there, while the voice is doing the communicating. The
increase or decrease of volume should come as a byproduct of more or less
breath energy and the urgency of the message.

Breath and voice connection comes directly from a consistent practice,
which involves warming up and exercising the voice. This work should in-
volve the whole body: First finding where tension is living within the body,
then releasing that tension through breathing, stretching, and the creation
of sound. Tension is an enemy to the voice, so this work is doubly import-
ant to novice speakers because of nerves and inexperience.

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Here is a warm-up exercise I use in the classroom.

1. Find a spot in the room where they have enough room to extend
their arms out to the side without touching anyone else.

2. Find a neutral stance, with feet parallel, about shoulder width apart,
and knees should not be locked.

3. At your own pace, close the eyes and let your attention drift inward.
Rock forward onto the toes, then back onto the heels finding the
sweet spot in the middle where they are not using much muscular
control to keep themselves upright; the skeleton should be doing
the supporting. This is the point where the awareness starts to come
into the breathing. I think terminology is important, so I never say
take a breath, I say allow the breath to drop in, and allow the breath
fall out, continuously reminding the students throughout the course
of the warmup. They are not vocalizing at this point, it is all just
focusing on the breath.

4. Slowly let the head drop over, chin to chest, and roll down the spine
one vertebrae at a time, on a ten count.

5. At this point they are hanging over like a rag doll, knees are slightly
bent, neck is released, and arms are released and flopped over. This
is not as much of a stretch as it is a release. (The weight should still
be in the middle of the feet; I tell students to imagine the feet are
like hands gripping the floor.)

6. While dropped over, make sure they are not holding on with the
neck, shake the head no and nod the head yes to facilitate the release.
The head should be floppy, and eyes should be looking at shins not
the ground. If you are looking at the ground, then there is tension
in the neck. Have students place their hands on the lower back and
breathe into the hands. You want the students to start to understand
how to make lots of room for breath.

7. After three breaths dropped over, they should begin to roll up the
spine on a ten count, all while continuing to check in with the
breath. Once they reach the top of the spine, the head should remain
dropped over. Once here, use the hands to place the head back on
top of the neck, giving it an extra gentle lift. You want them to think
about extending the neck opening the channel and making more
room for breath. Ask speakers to check in with their bodies and try
to find out where the movement is happening when they breathe.
Most will be in the shoulders, but you want to get them to try and
have this breath movement happening in the lower ribs and the bel-
ly. (If the movement with the breath is happening in the shoulders,
then there is still tension and they are not going to be fully utilizing
the breath)

8. Have them bring the focus back inward, closing eyes if they want,
and begin touching sound. Like I said before, it is just a gentle tap
of sound; “huh”. The first “H” of “huh” is very lightly tapped. If
they come in too strong with this initial sound it is going to create a

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glottal stop, which can cause tension in the vocal folds. In order to
counteract this, that initial “h” sound must be almost inaudible.

9. Students go up to the balls of their feet, then extend out through
the arms, making themselves as tall and wide as possible, all while
touching the “huh” sound. They stay extending for three breaths,
continuing to touch sound.

10. Release the arms then the feet, leaving the neck extended. At
this point, the feet are flat on the floor, but the neck is fully ex-
tended. They continue the “huh’ sound, extending it more and
more for each breath, until it is extending out to the end of their
breath. Ex: Huh… Huuuh… Huuuuuh… Huuuuuuuuuuuh…
Huuuuuuuuuuuuuuuuuuh… (the length of the word gets bigger, not
the energy exerted on it. In other words, it doesn’t get louder, just
longer.) All of this done while continuously reminding them to sup-
port with breath, so the more sound that comes out, the more breath
should be behind it. Vocalization should never be unsupported.

11. At this point, students should pick a spot somewhere in the room,
and send their “huhs” to that spot. Imagine that your sound is a laser
beam, and you are drilling a hole in the wall with it. Then imagine
that the sound is something soft like a pillow, and throw pillows at
the wall with the sound. Then imagine it is something else and send
that to the wall. (The location that they are sending the sound to
should be at 10 – 15 feet away)

12. Once the student has practiced sending sound out for a bit, have
them drop their chin to their chest, hold it for a breath, then roll
the right ear over the right shoulder, hold it for a breath, then left
ear over left shoulder, hold it for a breath, and finally back to chin
to chest, all of this while touching sound. Have them hold the ridge
of the jawline using only the thumb and forefinger, waggle the jaw
up and down (never side to side) and put some voice behind that. If
they are having trouble moving the jaw up and down, it means there
is tension in the jaw muscles. Next have them hold the bottom jaw
in place and lift the top jaw off of the bottom, then bring bottom to
the top, bottom off top, bottom to top, all the way until their mouths
and throats (channels) are wide open, and they are facing the ceil-
ing. Send the sound to the ceiling. After sending sound, bring head
forward leaving the channel open and send sound to wall, bring
head down leaving channel open and send sound to the floor, then
come back to center. (This helps them to open their soft palates and
throats, to fully resonate the sound out)

13. At this point, have them use their hands and place it on a certain
spot on their bodies, like a hand on the belly, and send the sound
from that spot. (This is all imagination work, but it is really effective.
Let them know that they are not really sending sound from that spot,
but it should feel like they are.)

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14. Have them come to a neutral stance, close the eyes again, and
imagine that their body is a big empty vessel with a little bowl at the
bottom, right about where their pelvis is, and each time the breath
comes in, it scoops into that bowl and comes back out. This is about
making lots of room for breath. They should be ready to start giving
lines from their speeches with the breath. So, instead of “huh” They
would say a word or two from their speeches. Ask them to think up
theme words from their speeches and put those with the breath. This
will start to facilitate the connection of mind, breath, and voice.)

15. Lastly have them move around the room communicating that word
with other members of the group, as they pass each other.

This is a lot of information, but this warm up only takes about 10 minutes
at the most. Pitch and Volume should both be a byproduct of urgency of
message. If you connect the speech with the breath, and know what you
specifically want to do with your speech, then volume and pitch can hap-
pen spontaneously, and there will be no need to plan these elements out.

Conclusion
Good delivery is meant to augment your speech and help convey your
information to the audience. Anything that potentially distracts your
audience means that fewer people will be informed, persuaded, or enter-
tained by what you have said. Practicing your speech in an environment
that closely resembles the actual situation that you will be speaking in will
better prepare you for what to do and how to deliver your speech when it
really counts.

Something to Think About
Each of us struggles with a certain aspect of delivery: voice, posture, eye
contact, distracting movement, vocalized pauses, etc. What is yours?
Based on this chapter and what you have already experienced in class,
what is your biggest takeaway about improving delivery?

We have found it helps students to do a few minutes of vocal or physical
exercises together at the beginning of class on a “speech day.” Examples
are stretching, posture, breathing (such as saying the whole alphabet in
one deep breath), and even power posing like Amy Cuddy advocates. Also,
the class can be split into small groups and practice the first part (maybe
minute) of their speech to each other to ease into the total experience.

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Chapter 12: Informative
Speaking

Learning Objectives
After reading this chapter, the student will be able to:

• Recognize opinion versus factual information;
• Recognize the different types of informative speeches;
• Decide on the best organizational approach for types of informative

speeches;
• Follow proven guidelines for preparing an informative speech;
• Construct an informative speech.

Chapter Preview
12.1 – What is an Informative Speech?

12.2 – Types of Informative Speeches

12.3 – Guidelines for Selecting an Informative Speech Topic

12.4 – Guidelines for Preparing an Informative Speech

12.5 – Giving Informative Speeches in Groups

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12.1 – What is an Informative Speech?
Defining what an informative speech is can be both straight-forward and
somewhat tricky at the same time. Very simply, an informative speech
can first be defined as a speech based entirely and exclusively on facts.
Basically, an informative speech conveys knowledge, a task that every
person engages in every day in some form or another. Whether giving
someone who is lost driving directions, explaining the specials of the day
as a server, or describing the plot of a movie to friends, people engage in
forms of informative speaking daily. Secondly, an informative speech does
not attempt to convince the audience that one thing is better than another.
It does not advocate a course of action. Consider the following two state-
ments:

2 + 2 = 4

George Washington was the first President of the United States.

In each case, the statement made is what can be described as irrefutable,
meaning a statement or claim that cannot be argued. In the first example,
even small children are taught that having two apples and then getting two
more apples will result in having four apples. This statement is irrefutable
in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement “George Washington was the first President
of the United States,” this again is an irrefutable fact. If you asked one
hundred history professors and read one hundred history textbooks, the
professors and textbooks would all say the same thing: Washington was
the first president. No expert, reliable source, or person with any common
sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first presi-
dent.” However, he was president under the Articles of Confederation for
a short period—November 5, 1781, to November 3, 1782—not under our
present Constitution. This example shows the importance of stating your
facts clearly and precisely and being able to cite their origins.)

Therefore, an informative speech should not incorporate opinion as its
basis. This can be the tricky part of developing an informative speech, be-
cause some opinion statements sometime sound like facts (since they are
generally agreed upon by many people), but are really opinions.

For example, in an informative speech on George Washington, you might
say, “George Washington was one of the greatest presidents in the history
of the United States.” While this statement may be agreed upon by most
people, it is possible for some people to disagree and argue the opposite
point of view. The statement “George Washington was one of the greatest
presidents in the history of the United States” is not irrefutable, meaning
someone could argue this claim. If, however, you present the opinion as an

Informative speech

a speech based entire-
ly and exclusively on
facts and whose main
purpose is to inform
rather than persuade,
amuse, or inspire

Irrefutable

a statement or claim
that cannot be argued

Opinion

a personal view, atti-
tude, or belief about
something

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opionion from a source, that is acceptable: it is a fact that someone (hope-
fully someone with expertise) holds the opinion. You do not want your
central idea, your main points, and the majority of your supporting mate-
rial to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative
speech, nor should you “spin” the issue in order to influence the opinions
of the listeners. Even if you are informing the audience about differences
in views on controversial topics, you should simply and clearly explain the
issues. This is not to say, however, that the audience’s needs and inter-
ests have nothing to do with the informative speech. We come back to the
WIIFM principle (“What’s in it for me?) because even though an informa-
tive speech is fact-based, it still needs to relate to people’s lives in order to
maintain their attention.

The question may arise here, “If we can find anything on the Internet now,
why bother to give an informative speech?” The answer lies in the unique
relationship between audience and speaker found in the public speaking
context. The speaker can choose to present information that is of most
value to the audience. Secondly, the speaker is not just overloading the
audience with data. As we have mentioned before, that’s not really a good
idea because audiences cannot remember great amounts of data and facts
after listening. The focus of the content is what matters. This is where the
specific purpose and central idea come into play. Remember, public speak-
ing is not a good way to “dump data” on the audiene, but to make informa-
tion meaningful.

Finally, although we have stressed that the informative speech is fact-
based and does not have the purpose of persuasion, information still has
an indirect effect on someone. If a classmate gives a speech on correctly
using the Heimlich Maneuver to help a choking victim, the side effect (and
probably desired result) is that the audience would use it when confronted
with the situation.

12.2 – Types of Informative Speeches
While the topics to choose from for informative speeches are nearly limit-
less, they can generally be pared down into five broad categories. Under-
standing the type of informative speech that you will be giving can help
you to figure out the best way to organize, research, and prepare for it, as
will be discussed below.

Type 1: History
A common approach to selecting an informative speech topic is to discuss
the history or development of something. With so much of human knowl-
edge available via the Internet, finding information about the origins and

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evolution of almost anything is much easier than it has ever been (with the
disclaimer that there are many websites out there with false information).
With that in mind, some of the areas that a historical informative speech
could cover would include:

Objects
(Example: the baseball; the saxophone). Someone at some point in history
was the first to develop what is considered the modern baseball. Who was
it? What was it originally made of? How did the baseball used in the 1800s
evolve into the baseball that is used by Major League Baseball today?

Places
(Example: your college; Disney World). There is a specific year that you
college or university opened, a specific number of students who were ini-
tially enrolled, and often colleges and universities have name and mission
changes. All of these facts can be used to provide an overall understanding
of the college and its history. Likewise, the Disney World of today is dif-
ferent from the Disney World of the early 1970s; the design has developed
over the last fifty years.

Ideas
(Example: democracy; freedom of speech). It is possible to provide facts
on an idea, although in some cases the information may be less precise.
For example, while no one can definitively point to a specific date or indi-
vidual who first developed the concept of democracy, it is known to have
been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By
looking at the civilizations and cultures that adopted forms of democra-
cy throughout history, it is possible to provide an audience with a better
understanding of how the idea has been shaped into what it has become
today.

Type 2: Biography
A biography is similar to a history, but in this case the subject is specifically
a person, whether living or deceased. For the purposes of this class, biog-
raphies should focus on people of some note or fame, since doing research
on people who are not at least mildly well-known could be difficult. But
again, as with histories, there are specific and irrefutable facts that can
help provide an overview of someone’s life, such as dates that President
Lincoln was born (February 12, 1809) and died (April 15, 1865) and the
years he was in office as president (1861-1865).

This might be a good place to address research and support. The basic
dates of Abraham Lincoln’s life could be found in multiple sources and you
would not have to cite the source in that case. But it you use the work of a

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specific historian to explain how Lincoln was able to win the presidency in
the tumultuous years before the Civil War, that would need a citation of
that author and the publication.

Type 3: Processes
Examples of process speech topics would be how to bake chocolate chip
cookies; how to throw a baseball; how a nuclear reactor works; how a bill
works its way through Congress.

Process speeches are sometimes referred to as demonstration or “how
to” speeches because they often entail demonstrating something. These
speeches require you to provide steps that will help your audience un-
derstand how to accomplish a specific task or process. However, How To
speeches can be tricky in that there are rarely universally agreed upon
(i.e. irrefutable) ways to do anything. If your professor asked the students
in his or her public speaking class to each bring in a recipe for baking
chocolate chip cookies, would all of them be the exact same recipe?

Probably not, but they would all be similar and, most importantly, they
would all give you chocolate chip cookies as the end result. Students giving
a demonstration speech will want to avoid saying “You should bake the
cookies for 12 minutes” since that is not how everyone does it. Instead, the
student should say something like:

“You can bake the cookies for 10 minutes.”

“One option is to bake the cookies for 10 minutes.”

“This particular recipe calls for the cookies to be baked for 10 min-
utes.”

Each of the previous three statements is absolutely a fact that no one can
argue or disagree with. While some people may say 12 minutes is too long
or too short (depending on how soft or hard they like their cookies), no
one can reasonably argue that these statements are not true.

On the other hand, there is a second type of process speech that focuses
not on how the audience can achieve a result, such as changing oil in their
cars or cooking something, but on how a process is achieved. The goal is
understanding and not performance. After a speech on how to change a
car tire, the audience members could probably do it (they might not want
to, but they would know the steps in an emergency). However, after a
speech on how a bill goes through Congress, the audience would under-
stand this important part of democracy but not be ready to serve in Con-
gress.

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Type 4: Ideas and Concepts
Sometimes an informative speech is designed to explain an idea or con-
cept. What does democracy mean? What is justice? In this case, you will
want to do two things. First, use the definition methods listed in Chapter
6, such as classification and differentiation. The second is to make your
concept concrete, real, and specific for your audience with examples.

Type 5: Categories or divisions
Sometimes an informative speech topic doesn’t lend itself to a specific
type of approach, and in those cases the topics tend to fall into a “general”
category of informative speeches. For example, if a student wanted to give
an informative speech on the four “C’s” of diamonds (cut, carat, color, and
clarity), they certainly wouldn’t approach it as if they were providing the
history of diamonds, nor would they necessarily be informing anyone on

“how to” shop for or buy diamonds or how diamonds are mined. The ap-
proach in this case would simply be to inform an audience on the four “C’s”
and what they mean. Other examples of this type of informative speech
would be positions in playing volleyball or the customs to know when trav-
eling in China.

As stated above, identifying the type of informative speech being given can
help in several ways (conducting research, writing the introduction and
conclusion), but perhaps the biggest benefit is that the type of informative
speech being given will help determine, to some degree, the organizational
pattern that will need to be used (see Chapter 6). For example, a How To
speech must be in chronological order. There really isn’t a way (or reason)
to present a How To speech other than how the process is done in a time
sequence. That is to say, for a speech on how to bake chocolate chip cook-
ies, getting the ingredients (Main Point 1) must come before mixing the
ingredients (Main Point 2), which must come before baking them (Main
Point 3). Putting them in any other order will only confuse the audience.

Similarly, most Histories and Biographies will be organized chronologi-
cally, but not always. It makes sense to explain the history of the baseball
from when it was first developed to where it is today, but certain approach-

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es to Histories and Biographies can make that irrelevant. For an informa-
tive speech on Benjamin Franklin, a student might choose as his or her
three main points: 1) His time as a printer, 2) His time as an inventor, 3)
His time as a diplomat. These main points are not in strict chronological
order because Franklin was a printer, inventor, and diplomat at the same
time during overlapping periods of his whole life. However, this example
would still be one way to inform an audience about him without using the
chronological organizational pattern.

As for general informative speeches, since the topics that can be includ-
ed in this category are very diverse and cover a range of subject matter,
the way they are organized will be varied as well. However, if the topic
is “types of” something or “kinds of” something, the organizational pat-
tern would be topical; if it were the layout of a location, such as the White
House, it would be spatial (refer to Chapter 6 for more on Organization).

12.3 – Guidelines for Selecting an Informative
Speech Topic
While some of the guidelines for selecting a topic were discussed in Chap-
ters 2, 4, and 5, this section will more specifically focus on informative
speech topics and problems that can arise when choosing them.

Pick a specific or focused topic
Perhaps one of the most common misconceptions students have about
informative speech topics is that the topic needs to be broad in order to
fill the time requirements for the speech. It is not uncommon for a student
to propose an informative speech topic such as “To inform my audience
about the history of music.” How is that topic even possible? When does
the history of music even begin? The thinking here is that this speech will
be easy to research and write since there is so much information available.
But the opposite is actually true. A topic this broad makes doing research
even harder.

Let’s consider the example of a student who proposes the topic “To in-
form my audience about the Civil War.” The Civil War was, conservatively
speaking, four years long, resulted in over 750,000 casualties, and argu-
ably changed the course of human history. So to think that it is possible
to cover all of that in five to seven minutes is unrealistic. Also, a typical
college library has hundreds of books dealing with the Civil War. How will
you choose which ones are best suited to use for your speech?

The better approach in this case is to be as specific as possible. A revised
specific purpose for this speech might be something like “To inform my
audience about the Gettysburg Address.” This topic is much more compact

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(the Gettysburg Address is only a few minutes long), and doing research
will now be exponentially easier—although you will still find hundreds of
sources on it. Or, an even more specific topic would be like the one in the
outline at the end of this chapter: “To inform my classmates of the specific
places in Gettysburg, Pennsylvania, that are considered haunted.”

Instead of looking through all the books in your campus library on the Civ-
il War, searching through the library’s databases and catalog for material
on the Gettysburg Address will yield a much more manageable number of
books and articles. It may sound counterintuitive, but selecting a speech
topic that is very specifically focused will make the research and writing
phases of the informative speech much easier.

Avoid faux or fake informative speech topics
Sometimes students think that because something sounds like an informa-
tive speech topic, it is one. This happens a lot with political issues that are
usually partisan in nature. Some students may feel that the speech topic

“To inform my audience why William Henry Harrison was a bad president”
sounds factual, but really this is an opinion. Similarly, a number of topics
that include conspiracy and paranormal subject matter are usually mistak-
en for good informative topics as well.

It is not uncommon for a student to propose the topic “To inform my au-
dience about the existence of extraterrestrials,” thinking it is a good topic.
After all, there is plenty of evidence to support the claim, right? There are
pictures of unidentified objects in the sky that people claim are from outer
space, there are people who claim to have seen extraterrestrials, and most
powerful of all, there are people who say that they have been abducted by
aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts
are not irrefutable. Not every single person who sees something unknown

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in the sky will agree it is an alien spacecraft, and there can be little doubt
that not everyone who claims to have been abducted by a UFO is telling
the truth. This isn’t to say that you can’t still do an informative speech on
alien sites. For example, two viable options are “To inform my audience
about the SETI Project” or “To inform my audience of the origin of the
Area 51 conspiracy.” However, these types of speeches can quickly devolve
into opinion if you aren’t careful, which would then make them persuasive
speeches. Even if you start by trying to be objective, unless you can present
each side equally, it will end up becoming a persuasive speech. Additional-
ly, when a speaker picks such a topic, it is often because of a latent desire
to persuade the audience about them.

12.4 – Guidelines for Preparing an Informative
Speech
Don’t Be Too Broad
In preparing and writing an informative speech, one of the most common
mistakes students make is to think that they must be comprehensive in
covering their topic, which isn’t realistic. Take for example an informative
speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to
think that it is possible to cover his entire life’s story in 5 to 7 minutes is
un-realistic. As discussed in Chapter 4, the better option is to select three
aspects of his life and focus on those as a way to provide an overall picture
of who he was. So a proposed speech on Lincoln might have the specific
purpose: “To inform my audience about Abraham Lincoln’s administra-
tion of the Civil War.” This is still a huge topic in that massive books have
been written about it, but it could be addressed in three or four main
points such as:

I. The Civil War began in the aftermath of Lincoln’s Election and
Inauguration

II. Finding the right military leaders for the Union was his major chal-
lenge at the beginning.

III. The Emancipation Proclamation changed the nature of the War.
IV. Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is
known about your topic, so don’t try. Select the things that will best help
the audience gain a general understanding of the topic, that will interest
them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting
A good informative speech conveys accurate information to the audience
in a way that is clear and that keeps the listener interested in the topic.

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Achieving all three of these goals—accuracy, clarity, and interest—is the
key to being an effective speaker. If information is inaccurate, incomplete,
or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current.
Even if you know a great deal about your topic or wrote a good paper on
the topic in a high school course, you will need to verify the accuracy and
completeness of what you know, especially if it is medical or scientific in-
formation. Most people understand that technology and scientific knowl-
edge changes rapidly, so you need to update your information almost
constantly. The same is true for topics that, on the surface, may seem to
require less updating. For example, the Civil War occurred over 150 years
ago, but contemporary research still offers new and emerging theories
about the causes of the war and its long-term effects. So even with a topic
that seems to be unchanging, carefully check the information to be sure
it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you
should keep in mind the good overall principle that the audience is asking,

“what’s in it for me?” The audience is either consciously or unconsciously
wondering “What in this topic for me? How can I use this information? Of
what value is this speech content to me? Why should I listen to it?” One
reason this textbook uses examples of the Civil War is that the authors’
college is located by several Civil War sites and even a major battlefield.
Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to answer these
questions directly or indirectly. If you can’t, then you need to think about
your topic and why you are addressing it. If it’s only because the topic is
interesting to you, you are missing the point. For example, why should we
know about Abraham Lincoln’s administration of the Civil War? Obviously,
because it had significant, long-term consequences to Americans, and you
should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity
Finally, remember that not everyone in your audience is the same, so an
informative speech should be prepared with audience diversity in mind. If
the information in a speech is too complex or too simplistic, it will not hold
the interest of the listeners. Determining the right level of complexity can
be hard. Audience analysis is one important way to do this (see Chapter 2).
Do the members of your audience belong to different age groups? Did they
all go to public schools in the United States, or are some them internation-
al students? Are they all students majoring in the same subject, or is there
a mixture of majors? Never assume that just because an audience is made
up of students, they all share a knowledge or experience set. Equally, they
may not be affected equally or similarly by the same information; the Civil
War is an example of this kind of topic.

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12.5 – Giving Informative Speeches in Groups
There are instances where you will be called upon to give an informative
speech as part of a group of other informative speakers. This situation
may be referred to as a panel or as a symposium. The difference is that
in a panel, the focus is on a discussion by experts in front of an audience.
The expert speakers may start with an opening statement, but typically
the panelists are seated and their opening remarks are designed to pres-
ent their basic position or stance and the bulk of time is spent in ques-
tion-and-answer from the audience, from the moderator, or from each
other. Some tips for panels are given here.

A symposium is more formal and the experts or presenters have put to-
gether prepared speeches on different aspects of an overall topic. For
example, they may all be experts on juveniles in the criminal justice sys-
tem, but they have chosen or been assigned a specific informative topic
for the audience, who are probably also professionals in that field. One
might speak on challenges with legal representation for juveniles, another
on family reconciliation, another on educational opportunities, and so on.
While there may be time for question and answers at the end, the bulk of
the time is taken up by the prepared speeches.

One of the authors has used the symposium format in her teaching of the
informative speech for over 30 years. The students at first are skeptical,
but usually afterward they see the benefit of the experience in the class-
room. For one thing, instead of a class of 25-30 separate and unrelated in-
formative speeches in the class, there are four sets of related speeches that
explore a topic in more depth. Some popular topics have been physical and
mental health issues (diabetes, breast cancer, pets, schizophrenia, pho-
bias), the arts (musical genres, history of film), travel, and food. In those
years, there have been topics that didn’t work. Serial killers and sexually
transmitted infections were two of them. One speech on those subjects is
interesting. Six or seven, not as much. Just to clarify, the author always
assigns the groups but the students pick the topics.

Here are some pointers if you are assigned to give a symposium-style in-
formative speech. 1. Spend ample time discussing the topics so that every-
one is supportive of the overall topic and the way the topic is broken down
into separate speech topics. Do not let one person run the show and insist
on a specific topic. A strong personality can sway the rest of the group
and then later the other members become unhappy about the topic and
resentful of the persuasive member. 2. Try to develop topics in different
ways; for example, let’s take the overall topic of phobias. The temptation
is for each separate speech to be a specific phobia. While this is all right, it
becomes repetitive to the audience. There are other ways to develop the
subtopics (origins, different treatment options, phobias related to certain
demographic groups) instead of six or seven speeches on different pho-

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bias. 3. Be in constant communication with your peers so that you know
exactly what their topics are and how they are being developed. You don’t
want one or two co-presenters to “go rogue” and change their topics with-
out the knowledge of the others in the group. You also do not want to end
up overlapping, so that part of your speech is actually in someone else’s
speech. Share phone numbers so you can text or call each other, if the
members are willing. 4. You should appoint a moderator who will intro-
duce the speeches and speakers and close or call for questions when the
speeches are completed, and possibly summarize the set of speeches at the
end. This member does not have to be the first or last speaker in the group.
5. Be sure the order of speeches is logical, not random. 6. Be sure to get to
the class early so you can set up and feel secure that your team members
are present. 7. If you are required to have a question-and-answer session
at the end, the moderator should try to make sure that the participation is
balanced and one talkative person doesn’t answer all the questions. There
will be questions you cannot answer, so just be honest and say, “I didn’t
find that answer in my research.”

Many instructors use this format because it not only teaches informative
speaking skills, but because it emphasizes team work. You will be expect-
ed to do many team projects in your educational and professional careers,
and this is a good way to start learning effective teamwork skills.

Conclusion
Learning how to give informative speeches will serve you well in your col-
lege career and your future work. Keep in mind the principles in this chap-
ter but also those of the previous chapters: relating to the informational
needs of the audience, using clear structure, and incorporating interesting
and attention-getting supporting evidence.

Something to Think About
Here are three general topics for informative speeches. Write specific pur-
poses for them and explain how you would answer the WIIFM question.

1. Type 1 diabetes
2. The psychological effects of using social media
3. Guitars

Two outlines for informative speeches are provided on the following pages.
They utilize slightly different formats; other outline formats are included
in one of the appendices. Your instructor will let you know which one he or
she prefers or will provide examples of another format.

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Sample Outline: Informative Speech on Lord
Byron
By Shannon Stanley

Specific Purpose: To inform my audience about the life of George Gordon,
Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships,
was a world-renowned poet, and an advocate for the Greek’s war for free-
dom.

Introduction

I. Imagine an eleven year old boy who has been beaten and sexually
abused repeatedly by the very person who is supposed to take care
of him.

A. This is one of the many hurdles that George Gordon, better
known as Lord Byron, overcame during his childhood.

B. Lord Byron was also a talented poet with the ability to
transform his life into the words of his poetry.

C. Byron became a serious poet by the age of fifteen and he
was first published in 1807 at the age of nineteen.

D. Lord Byron was a staunch believer in freedom and equality,
so he gave most of his fortune, and in the end, his very life,
supporting the Greek’s war for independence.

E. While many of you have probably never heard of Lord
Byron, his life and written work will become more familiar
to you when you take Humanities 1201, as I learned when I
took it last semester.

Body

II. Lord Byron was born on January 22, 1788 to Captain John Byron
and Catherine Gordon Byron.

A. According to Paul Trueblood, the author of Lord Byron,
Lord Byron’s father only married Catherine for her dowry,
which he quickly went through, leaving his wife and child
nearly penniless.

B. By the age of two, Lord Byron and his mother had moved
to Aberdeen in Scotland and shortly thereafter, his father
died in France at the age of thirty-six.

C. Lord Byron was born with a clubbed right foot, which is a
deformity that caused his foot to turn sideways instead of
remaining straight, and his mother had no money to seek
treatment for this painful and embarrassing condition.

1. He would become very upset and fight anyone who
even spoke of his lameness.

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2. Despite his handicap, Lord Byron was very active
and liked competing with the other boys.

D. At the age of ten, his grand-uncle died leaving him the title
as the sixth Baron Byron of Rochdale.

1. With this title, he also inherited Newstead Abbey, a
dilapidated estate that was in great need of repair.

2. Because the Abbey was in Nottinghamshire England,
he and his mother moved there and stayed at the
abbey until it was rented out to pay for the necessary
repairs.

3. During this time, May Gray, Byron’s nurse had al-
ready begun physically and sexually abusing him.

4. A year passed before he finally told his guardian,
John Hanson, about May’s abuse; she was fired im-
mediately.

5. Unfortunately the damage had already been done.
6. In the book Lord Byron, it is stated that years later

he wrote “My passions were developed very early- so
early, that few would believe me if I were to state the
period, and the facts which accompanied it.”

E. Although Lord Byron had many obstacles to overcome
during his childhood, he became a world renowned poet by
the age of 24.

III. Lord Byron experienced the same emotions we all do, but he was
able to express those emotions in the form of his poetry and share them
with the world.

A. According to Horace Gregory, The author of Poems of
George Gordon, Lord Byron, the years from 1816 through
1824 is when Lord Byron was most known throughout
Europe.

B. But according to Paul Trueblood, Childe Harold was pub-
lished in 1812 and became one of the best-selling works of
literature in the 19th century.

1. Childe Harold was written while Lord Byron was
traveling through Europe after graduating from
Trinity College.

2. Many authors such as Trueblood, and Garrett, the
author of George Gordon, Lord Byron, express their
opinion that Childe Harold is an autobiography
about Byron and his travels.

C. Lord Byron often wrote about the ones he loved the most,
such as the poem “She Walks in Beauty” written about his
cousin Anne Wilmont, and “Stanzas for Music” written for
his half-sister, Augusta Leigh.

D. He was also an avid reader of the Old Testament and would
write poetry about stories from the Bible that he loved.

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1. One such story was about the last king of Babylon.
2. This poem was called the “Vision of Belshazzar,” and

is very much like the bible version in the book of
Daniel.

E. Although Lord Byron is mostly known for his talents as a
poet, he was also an advocate for the Greek’s war for inde-
pendence.

IV. Lord Byron, after his self-imposed exile from England, took the side
of the Greek’s in their war for freedom from Turkish rule.

A. Byron arrived in Greece in 1823 during a civil war.
1. The Greek’s were too busy fighting amongst them-

selves to come together to form a formidable army
against the Turks.

2. According to Martin Garrett, Lord Byron donated
money to refit the Greek’s fleet of ships, but did not
immediately get involved in the situation.

3. He had doubts as to if or when the Greek’s would
ever come together and agree long enough to make
any kind of a difference in their war effort.

4. Eventually the Greek’s united and began their cam-
paign for the Greek War of Independence.

5. He began pouring more and more of his fortune into
the Greek army and finally accepted a position to
oversee a small group of men sailing to Missolonghi.

B. Lord Byron set sail for Missolonghi in Western Greece in
1824. 1. He took a commanding position over a small num-
ber of the Greek army despite his lack of military training.
2. He had also made plans to attack a Turkish held fortress
but became very ill before the plans were ever carried
through.

C. Lord Byron died on April 19, 1824 at the age of 36 due to
the inexperienced doctors who continued to bleed him
while he suffered from a severe fever.

1. After Lord Byron’s death, the Greek War of Indepen-
dence, due to his support, received more foreign aid
which led to their eventual victory in 1832.

2. Lord Byron is hailed as a national hero by the Greek
nation.

3. Many tributes such as statues and road-names have
been devoted to Lord Byron since the time of his
death.

Conclusion

V. In conclusion, Lord Byron overcame great physical hardships to
become a world-renowned poet, and is seen as a hero to the Greek nation
and is mourned by them still today.

A. I have chosen not to focus on Lord Byron’s more liberal

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way of life, but rather to focus on his accomplishments in
life.

B. He was a man who owed no loyalty to Greece, yet gave his
life to support their cause.

C. Most of the world will remember Lord Byron primarily
through his written attributes, but Greece will always re-
member him as the “Trumpet Voice of Liberty.”

References

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford
University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY:
Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY:
Twayne Publishers.

Sample Outline: Informative Speech on Haunt-
ed Places in Gettysburg
By Leslie Dean

Specific Purpose: To inform my classmates of specific places in Gettysburg,
Pennsylvania, that are considered to be haunted.

Introduction: Do you believe in paranormal activity? Have you ever been
to a place that is haunted? My personal opinion on this subject matter is
open to question; however, there are a lot of people that have had first-
hand encounters with the paranormal. Throughout the world there are
countless places that are considered to be haunted by tormented souls
that still lurk among us in search of a way to free their souls. Most places
that claim to be haunted are intertwined with tales of battles and as a re-
sult many fatalities. Tragic times in history make for the perfect breeding
grounds for the haunted places that exist today.

Thesis/Preview: Gettysburg is a city that is plagued by historical events
that play a role in the manifestations that haunt Gettysburg today. These
include locations at The Devil’s Den, Little Round Top, and the Hummel-
baugh House.

I. The Devil’s Den is considered a site for paranormal activity.
A. The Devil’s Den has historical significance retained during

the American Civil War.
1. Location held heavy fighting during battle that took

place on July 2, of 1863.
2. The total death toll estimated during battle consist-

ed of 800 for the Union and more than 1,800 for the

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Confederates.
B. Some reported paranormal activity at the Devil’s Den.

1. According to author, consultant, and lecturer Dennis
William Hauck, he states in his book Haunted Places
that if you stand outside at the Devil’s Den there can
be the sounds of drum rolls and gunshots heard.

2. According to many visitors there have been many
people that claim to have seen and/or taken pictures
of and had conversations with a friendly soldier who
either disappears or doesn’t show up in photographs.

Transition: Spooky, unexplainable things happen at the Devil’s Den but
there is also paranormal activity in another area of Gettysburg, Little
Round Top.

II. Another location said to be haunted is Little Round Top.
A. Little Round Top’s historical significance.

1. A site where Union soldiers held up to maintain an
advantage over the Confederate soldiers.

2. According to James Brann, an author from Civil
War Magazine, this was a site Union Colonel Josh-
ua Lawrence Chamberlain led his 20th Maine Reg-
iment in perhaps the most famous counterattack of
the Civil War.

B. Manifestations at Little Round Top.
1. During filming of the movie Gettysburg (1993),

extras portraying Union soldiers were greeted by a
man in the uniform of a Union private.

a. Handed them musket rounds.
b. Actual rounds that dated back to the Civil

War.
2. Ghostly solders can still be seen marching in for-

mation and riding horses in the fight against their
enemy.

Transition: It seems that a lot of landmarks are haunted but there are also
structures known to be stricken with paranormal activity.

III. Hummelbaugh House is a non-battlefield place for ghost-sightings.
A. Historical significance of Hummelbaugh House.

1. The house is located on the east side of the city and
was just behind the Union lines.

2. It was used for a hospital and because of the times
amputated limbs would be thrown out the windows
resulting in a huge pile of body parts.

B. Paranormal activity at the house.
1. The windows in the house often startle people with

loud vibrations.
2. The calls for help from soldiers can still be heard in

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and around the house.
Conclusion: In closing, according to History.com the Battle of Gettysburg
was one of the biggest in the Civil War, resulting in over 150,000 causali-
ties. With these statistics it is no surprise that lost souls still lurk the eerie
grounds of this historical place. Whether it is vibrating windows or actual
encounters with soldiers from 1863, Gettysburg has more than enough
encounters with the paranormal to convince the biggest of doubters. Going
to Gettysburg would guarantee a chance to literally step back in time and
encounter something that is only remembered in history books. So believ-
er in the paranormal or not, Gettysburg is a place to go to experience a part
of history whether it be historical sites or a random run in with a ghostly
soldier.

References

Brann, J. R. (1999). The full story. America’s Civil War, 12(5), 34.

Hauck, D. (1994). The national directory of haunted places. Athanor
Press. Battle of Gettysburg. (2019, May 20). History.com. Retrieved from
https://www.history.com/topics/american-civil-war/battle-of-gettysburg

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Chapter 13: Persuasive
Speaking

Learning Objectives
After reading this chapter, the student will be able to:

• Define persuasion;
• Define ethos, logos, and pathos;
• Explain the barriers to persuading an audience;
• Construct a clear, reasonable proposition for a short classroom

speech;
• Compose an outline for a well-supported persuasive speech;
• Analyze the audience to determine appropriate emotional and per-

sonal appeals.

Chapter Preview
13.1 – Why Persuade?

13.2 – A Definition of Persuasion

13.3 – Why is Persuasion Hard?

13.4 – Traditional Views of Persuasion

13.5 – Constructing a Persuasive Speech

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13.1 – Why Persuade?
When your instructor announced on the syllabus or in class that you would
be required to give a persuasive speech for this class, what was your re-
action? “Oh, good, I’ve got a great idea,” or, “Oh, no!”? For many people,
there is something a little uncomfortable about the word “persuasion.”
It often gets paired with ideas of seduction, manipulation, force, lack of
choice, or inducement as well as more positive concepts such as encour-
agement, influence, urging, or logical arguments. You might get suspicious
if you think someone is trying to persuade you. You might not appreciate
someone telling you to change your viewpoints. On the other hand, you
might not think you have any beliefs, attitudes, values, or positions that
are worth advocating for in front of an audience.

However, if you think of persuasion simply as a formal speech with a
purpose of getting people to do something they do not want to do, then
you will miss the value of learning persuasion and its accompanying skills
of appeal, argument, and logic. Persuasion is something you do every day,
in various forms. Convincing a friend to go see the latest movie instead of
staying in to watch TV; giving your instructor a reason to give you an ex-
tension on an assignment (do not try that for this speech, though!); writing
a cover letter and resume and going through an interview for a job—all of
these and so many more are examples of persuasion. In fact, it is hard to
think of life without the everyday give-and-take of persuasion.

You may also be thinking, “I’ve given an informative speech. What’s the
difference?” While this chapter will refer to all of the content of the pre-
ceding chapters as it walks you through the steps of composing your per-
suasive speech, there is a difference. Although your persuasive speech
will involve information—probably even as much as in your informative
speech—the key difference is the word “change.” Think of it like this:

INFORMATION + CHANGE = PERSUASION

You will be using the information for the purpose of changing something.
First, we try to change the audience’s beliefs, attitudes, and actions, and
second, possibly the context they act upon. In the next section we will in-
vestigate the persuasive act and then move on to the barriers to persuasion.

13.2 – A Definition of Persuasion
Persuasion can be defined in two ways, for two purposes. The first (Lu-
cas, 2015) is “the process of creating, reinforcing, or changing people’s be-
liefs or actions” (p. 306). This is a good, simple straightforward definition
to start with, although it does not encompass the complexity of persuasion.
This definition does introduce us to what could be called a “scaled” way of
thinking about persuasion and change.

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Figure 13.1 – Persuasion Continuum

Think of persuasion as a continuum or line going both directions (see
Figure 13.1). Your audience members, either as a group or individually, are
sitting somewhere on that line in reference to your central idea statement,
or what we are going to call a proposition in this chapter. In your speech
you are proposing the truth or validity of an idea, one which the audience
may not find true or acceptable. Sometimes the word “claim” is used for
proposition or central idea statement in a persuasive speech, because you
are claiming an idea is true or an action is valuable.

For example, your proposition might be, “The main cause of climate
change is human activity.” In this case you are not denying that natural
forces, such as volcanoes, can affect the climate, but you are claiming that
climate change is mainly due to pollution and other harmful things hu-
mans have done to the environment. To be an effective persuasive speaker,
one of your first jobs after coming up with this topic would be to determine
where your audience “sits” on the continuum in Figure 13.1.

+3 means strongly agree to the point of making lifestyle choices
to lessen climate change (such as riding a bike instead of driving
a car, recycling, eating certain kinds of foods, and advocating for
government policy changes).

+2 means agree but not to the point of acting upon it or only acting
on it in small ways.

+1 as mildly in favor of your proposition; that is, they think it’s
probably true but the issue doesn’t affect them personally.

0 means neutral, no opinion, or feeling too uninformed to make a
decision.

-1 means mildly opposed to the proposition but willing to listen to
those with whom they disagree.

-2 means disagreement to the point of dismissing the idea pretty
quickly.

Proposition

The central idea state-
ment in a persuasive
speech; a statement
made advancing a
judgment or opinion

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-3 means strong opposition to the point that the concept of climate
change itself is not even listened to or acknowledged as a valid
subject .

Since everyone in the audience is somewhere on this line or continuum,
persuasion in this case means moving them to the right, somewhere closer
to +3. Thinking about persuasion this way has three values:

• You can visualize and quantify where your audience “sits.”

• You can accept the fact that any movement toward +3 or to the right
is a win.

• You can see that trying to change an audience from -3 to +3 in one
speech is just about impossible. Therefore, you will be able to take a
reasonable approach. In this case, if you knew most of the audience
was at -2 or -3, your speech would be about the science behind cli-
mate change in order to open their minds to its possible existence.
However, that audience is not ready to hear about its being caused
mainly by humans or what action should be taken to reverse it.

Your instructor may have the class engage in some activity about your
proposed topics in order for you to write your proposition in a way that it
is more applicable to your audience. For example, you might have a group
discussion on the topics or administer surveys to your fellow students.
Some topics are so controversial and divisive that trying to persuade about
them in class is inappropriate. Your instructor may forbid some topics or
steer you in the direction of others, probably because they have learned
from experience that a subject is too controversial to deal with in a short
speech in a classroom context. That does not mean the subject should not
be addressed in other venues.

You might also ask if it is possible to persuade to the negative, for example,
to argue against something or try to move the audience to be opposed to
something. In this case you would be trying to move your audience to the
left on the continuum rather than to the right. Yes, it is possible to do so,
but it might confuse the audience. Also, you might want to think in terms
of phrasing your proposition so that it is favorable as well as reasonable.
For example, “Elderly people should not be licensed to drive” could be re-
placed with “Drivers over the age of 75 in our state of should be required to
pass a vision and health test every two years to renew their drivers’ licens-
es.” The first one is not clear (what is “elderly?”), reasonable (no license at
all?), or positive (based on restriction) in approach. The second is specific,
reasonable, doable, and positive. Your audience may disagree, but the
proposition itself is not extreme or vaguely stated.

It should also be added that the proposition is assumed to be controversial.
By that is meant that some people in the audience disagree with your prop-
osition or at least have no opinion; they are not “on your side.” It would be

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foolish to give a speech when everyone in the audience totally agrees with
you at the beginning of the speech. For example, trying to convince your
classroom audience that attending college is a good idea is a waste of ev-
eryone’s time since, for one reason or another, everyone in your audience
has already made that decision. That is not persuasive.

Those who disagree with your proposition but are willing to listen could be
called the target audience. These are the members of your audience on
whom you are truly focusing your persuasion. At the same time, another
cluster of your audience that is not part of your target audience are those
who are extremely opposed to your position to the point that they probably
will not give you a fair hearing. Finally, some members of your audience
may already agree with you and be well informed, and others may agree
even though they don’t know why.

To go back to our original definition, “the process of creating, reinforcing,
or changing people’s beliefs or actions,” and each of these purposes im-
plies a different approach. You can think of creating as moving an audi-
ence from 0 to +1, +2, or +3. You only really “create” something when it
does not already exist, meaning the audience’s attitude will be a 0 since
they have no opinion. In creating, you have to first engage the audience
that there is a vital issue at stake. Then you must provide arguments in
favor of your claim to give the audience a basis for belief.

Reinforcing is moving the audience from +1 toward +3 in the hope that
they take action (since the real test of belief is whether people act on it).
In reinforcing, the audience already agrees with you but need steps and
pushes (nudges) to make it action. Changing is moving from -1 or –2 to
+1 or higher. In changing, you must first be credible, provide evidence for
your side but also show why the audience’s current beliefs are mistaken or
wrong in some way.

However, this simple definition from Lucas, while it gets to the core of
“change” that is inherent in persuasion, could be improved with some
attention to the ethical component and the “how” of persuasion. For that
purpose, let’s look at Perloff’s (2003) definition of persuasion:

A symbolic process in which communicators try to convince other
people to change their attitudes or behavior regarding an issue
through the transmission of a message, in an atmosphere of free
choice. (p. 8)

There are several important factors about this definition. First, notice
that persuasion is symbolic, that is, uses language or other symbols (even
graphics can be symbols), rather than force or other means. Second, notice
that it is an attempt, not always fully successful. Third, there is an “atmo-
sphere of free choice,” in that the persons being persuaded can choose not
to believe or act. And fourth, notice that the persuader is “trying to con-
vince others to change.” Modern psychological research has confirmed that

Target audience

the members of an
audience the speaker
most wants to per-
suade and who are
likely to be receptive to
persuasive messages

Persuasion

A symbolic process in
which communicators
try to convince other
people to change their
attitudes or behavior
regarding an issue
through the transmis-
sion of a message, in
an atmosphere of free
choice

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the persuader does not always or necessarily change the audience directly
(Aronson, 1999). The processes that the human mind goes through while
it listens to a persuasive message is like a silent, mental dialogue the
audience is having with the speaker’s ideas. The audience members as in-
dividuals eventually convince themselves to change based on the “symbols”
used by the speaker.

Some of this may sound like splitting hairs, but these are important points.
The fact that an audience has free choice means that they are active par-
ticipants in their own persuasion and that they can choose whether the
speaker is successful. This factor calls on the student speaker to be ethical
and truthful. Sometimes students will say, “It is just a class assignment, I
can lie in this speech,” but that is not a fair or respectful way to treat your
classmates.

Further, the basis of your persuasion is language; even though “a picture
is worth a thousand words” and can help add emotional appeal to your
speech, you want to focus on communicating through words. Also, Per-
loff’s definition distinguishes between “attitude” and “behavior,” mean-
ing that an audience may be persuaded to think, to feel, or to act. Finally,
persuasion is a process. Successful persuasion actually takes a while. One
speech can be effective, but usually an accumulation of other messages
influences the listener in the long run.

13.3 – Why is Persuasion Hard?
Persuasion is hard mainly because we have a bias against change. As much
as we hear statements like “The only constant is change” or “Variety is the
spice of life,” the evidence from research and from our personal experience
shows that, in reality, we do not like change. Recent research, for example,
in risk aversion, points to how we are more concerned about keeping from
losing something than with gaining something. Change is often seen as a
loss of something rather than a gain of something else. Change is a step
into the unknown, a gamble (Vedantam & Greene, 2013).

In the 1960s psychiatrists Thomas Holmes and Richard Rahe wanted
to investigate the effect of stress on life and health. As explained on the
Mindtools website:

They surveyed more than 5,000 medical patients and asked them
to say whether they had experience any of a series of 43 life events
in the previous two years. Each event, called a Life Change Unit
(LCU), had a different “weight” for stress. The more events the pa-
tient added up, the higher the score. The higher the score, and the
larger the weight of each event, the more likely the patient was to
become ill. (The Holmes and Rahe Stress Scale, 2015)

Mental dialogue

an imagined conver-
sation the speaker has
with a given audience
in which the speaker
tries to anticipate what
questions, concerns,
or issues the audience
may have to the sub-
ject under discussion

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You can find the Holmes-Rahe stress scale on many websites. What you
will find is that the stressful events almost all have to do with change in
some life situations—death of a close family member (which might rate
100 LCUs), loss of a job, even some good changes like the Christmas hol-
idays (12 LCUs). Change is stressful. We do not generally embrace things
that bring us stress.

Additionally, communication scholars have pointed to how we go out of
our way to protect our beliefs, attitudes, and values. First, we selective-
ly expose ourselves to messages that we already agree with, rather than
those that confront or challenge us. This selective exposure is especially
seen in choices of mass media that individuals listen to and read, whether
TV, radio, or Internet sites. Not only do we selectively expose ourselves to
information, we selectively attend to, perceive, and recall information that
supports our existing viewpoints, referred to as selective attention, selec-
tive perception, and selective recall (McCroskey, 1973).

This principle led Leon Festinger (1957) to form the theory of cognitive
dissonance, which states, among other ideas, that when we are con-
fronted with conflicting information or viewpoints, we reach a state of
dissonance. This state can be very uncomfortable, and we will do things to
get rid of the dissonance and maintain “consonance.” Ideally, at least for a
public speaker, the dissonance is relieved or resolved by being persuaded
(changed) to a new belief, attitude, or behavior. However, the easiest way
to avoid dissonance is to not expose oneself to conflicting messages in the
first place.

Additionally, as mentioned before, during a persuasive speech the audi-
ence members are holding a mental dialogue with the speaker or at least
the speaker’s content. They are putting up rebuttals or counter-arguments.
These have been called reservations (as in the audience member would
like to believe the speaker but has reservations about doing so). They
could be called the “yeah-buts”—the audience members are saying in their
minds, “Yeah, I see what you are arguing, but—”. Reservations can be very
strong, since, again, the bias is to be loss averse and not to change our
actions or beliefs.

In a sense, the reasons not to change can be stronger than even very logical
reasons to change. For example, you probably know a friend who will not
wear a seatbelt in a car. You can say to your friend, “Don’t you know that
the National Highway Traffic Safety Administration (2009) says, and I
quote, ‘1,652 lives could be saved and 22,372 serious injuries avoided each
year on America’s roadways if seat belt use rates rose to 90 percent in ev-
ery state’?” What will your friend probably say, even though you have cited
a credible source?

They will come up with some reason for not wearing it, even something as
dramatic as “I knew a guy who had a cousin who was in an accident and

Selective exposure

the decision to expose
ourselves to messages
that we already agree
with, rather than those
that confront or chal-
lenge us

Cognitive
dissonance

a psychological phe-
nomenon where peo-
ple confronted with
conflicting information
or viewpoints reach
a state of dissonance
(generally the dis-
agreement between
conflicting thoughts
and/or actions), which
can be very uncom-
fortable, and results in
actions to get rid of the
dissonance and main-
tain consonance

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the cop said he died because he was wearing his seatbelt.” You may have
had this conversation, or one like it. Their arguments may be less dramat-
ic, such as “I don’t like how it feels” or “I don’t like the government telling
me what to do in my car.” For your friend, the argument for wearing a seat
belt is not as strong as the argument against it, at least at this moment. If
they are open-minded and can listen to evidence, they might experience
cognitive dissonance and then be persuaded.

Solutions to the Difficulty of Persuasion
With these reasons for the resistance audience members would have to
persuasion, what is a speaker to do? Here are some strategies.

Since change is resisted, we do not make many large or major changes in
our lives. We do, however, make smaller, concrete, step-by-step or incre-
mental changes in our lives every day. Going back to our scale in Figure
13.1, trying to move an audience from -3 to +2 or +3 is too big a move.
Having reasonable persuasive goals is the first way to meet resistance.
Even moving someone from -3 to -2 is progress, and over time these small
shifts can eventually result in a significant amount of persuasion.

Secondly, a speaker must “deal with the reservations.” The speaker must
acknowledge they exist, which shows audience awareness, but then the
speaker must attempt to rebut or refute them. In reality, since persuasion
involves a mental dialogue, your audience is more than likely thinking of
counter-arguments in their minds. Therefore, including a refutation sec-
tion in your speech, usually after your presentation of arguments in favor
of your proposition, is a required and important strategy. Simply announc-
ing that there are other arguments held against your main proposition is
not enough; you must provide adequate refute them (Hass & Linder, 1972).

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Generally, strong persuasive speeches offer the audience what are called
two-tailed arguments, which bring up a valid issue against your argu-
ment which you, as the speaker, must then refute. After acknowledging
them and seeking to refute or rebut the reservations, you must also pro-
vide evidence for your refutation. Ultimately, this will show your audience
that you are aware of both sides of the issue you are presenting and make
you a more credible speaker. However, you cannot just say something like
this:

One common misconception about wearing seatbelts is that if
the car goes off a bridge and is sinking in water, you would not
be able to release the belt and get out. First, that rarely happens.
Second, if it did, getting the seat belt unbuckled would be the least
of your worries. You would have to know how to get out of the
car, not just the seat belt. Third, the seat belt would have protected
you from any head injuries in such a crash, therefore keeping you
conscious and able to help anyone else in the car.

This is a good start, but there are some assertions in here that would need
support from a reliable source, such as the argument that the “submerging
in water” scenario is rare. If it has happened to someone you know, you
probably would not think it is rare. However, there are some techniques
for rebuttal or refutation that work better than others. You would not want
to say, “One argument against my proposition is . . . , and that is wrong” or

“If you are one of the people who believe this about my proposition, you are
wrong.” On the other hand, you could say that the reservations are “mis-
conceptions,” “myths,” or “mistaken ideas” that are commonly held about
the proposition.

The third strategy is to keep in mind that since you are asking the audience
to change something, they must view the benefits of the change as worth
the stress of the change. If you do good audience analysis, you know they
are asking, “What’s in it for me?” What benefit or advantage or improve-
ment would happen for the audience members?

If the audience is being persuaded to sign an organ donor card, which is an
altruistic action that cannot benefit them in any way because they will be
dead, what would be the benefit? Knowing others would have better lives,
feeling a sense of contribution to the good of humanity, and helping med-
ical science might be examples. The point is that a speaker should be able
to engage the audience at the level of needs, wants, and values as well as
logic and evidence.

13.4 – Traditional Views of Persuasion
In the fourth century BCE, Aristotle took up the study of the public speak-
ing practices of the ruling class in Athenian society. For two years he ob-
served the rhetoric of the men who spoke in the assembly and the courts.

Two-tailed
arguments

a persuasive technique
in which a speaker
brings up a counter-ar-
gument to their own
topic and then directly
refutes the claim

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In the end, he wrote Rhetoric to explain his theories about what he saw.
Among his many conclusions, which have formed the basis of communi-
cation study for centuries, was the classification of persuasive appeals into
ethos, logos, and pathos. Over the years, Aristotle’s original understanding
and definition of these terms have been refined as more research has been
done.

Ethos
Ethos has come to mean the influence of speaker credentials and charac-
ter in a speech. Ethos is one of the more studied aspects of public speaking,
and it was discussed earlier in Chapter 3. During the speech, a speaker
should seek to utilize their existing credibility, based on the favorable
things an audience already knows or believes about the speaker, such as
education, expertise, background, and good character. The speaker should
also improve or enhance credibility through citing reliable, authoritative
sources, strong arguments, showing awareness of the audience, and effec-
tive delivery.

The word “ethos” looks very much like the word “ethics,” and there are
many close parallels to the trust an audience has in a speaker and their
honesty and ethical stance. In terms of ethics, it goes without saying that
your speech will be truthful. Another matter to consider is your own per-
sonal involvement in the topic. Ideally you have chosen the topic because it
means something to you personally.

For example, perhaps your speech is designed to motivate audience mem-
bers to take action against bullying in schools, and it is important to you
because you work with the Boys and Girls Club organization and have
seen how anti-bullying programs can have positive results. Sharing your
own involvement and commitment is key to the credibility and emotion-
al appeal (ethos and pathos) of the speech, added to the logos (evidence
showing the success of the programs and the damage caused by bullying
that goes unchecked). However, it would be wrong to manufacture stories
of personal involvement that are untrue, even if the proposition is a social-
ly valuable one.

Logos
Aristotle’s original meaning for logos had philosophical meanings tied to
the Greek worldview that the universe is a place ruled by logic and reason.
Logos in a speech was related to standard forms of arguments that the au-
dience would find acceptable. Today we think of logos as both logical and
organized arguments and the credible evidence to support the arguments.
Chapter 14 will deal with logic and avoiding logical fallacies more specifi-
cally.

Ethos

the influence of speak-
er credentials and
character in a speech;
arguments based on
credibility

Logos

logical and organized
arguments and the
credible evidence to
support the arguments
within a speech; argu-
ments based on logic

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Pathos
In words like “empathy,” “sympathy,” and “compassion” we see the root
word behind pathos. Pathos, to Aristotle, was using the emotions such
as anger, joy, hate, desire for community, and love to persuade the audi-
ence of the rightness of a proposition. One example of emotional appeals
is using strong visual aids and engaging stories to get the attention of the
audience. If a speaker just asks you to donate money to help homeless
dogs and cats, that may not have a strong effect, but seeing the ASPCA’s
commercials that feature emaciated and mistreated animals is probably
much more likely to persuade you to donate (add the music for full emo-
tional effect).

Emotions are also engaged by showing the audience that the proposition
relates to their needs. However, we recognize that emotions are complex
and that they also can be used to create a smokescreen to logic. Emotional
appeals that use inflammatory language—name-calling—are often uneth-
ical or at least counterproductive. Some emotions are more appropriate
for persuasive speeches than others. Anger and guilt, for example, do have
effectiveness but they can backfire. Positive emotions such as pride, sym-
pathy, and contentment are usually more productive.

One negative emotion that is useful and that can be used ethically is fear.
When you think about it, we do a number of things in life to avoid negative
consequences, and thus, out of fear. Why don’t we drive 100 miles an hour
on the interstate? Fear of getting a ticket, fear of paying more for insur-
ance, fear of a crash, fear of hurting ourselves or others. Fear is not always
applicable to a specific topic, but research shows that mild fear appeals,
under certain circumstances, are very useful. When using fear appeals, the
speaker must:

• Prove the fear appeal is valid.
• Prove that it applies to the audience
• Prove that the solution can work
• Prove the solution is available to the audience

Without these “proofs,” the audience may dismiss the fear appeal as not
being real or not applying to them (O’Keefe, 2002). Mild and reasonable
are the keys here. Intense, over-the-top fear appeals, especially showing
gory photos, are often dismissed by the audience.

For example, a student gave a speech in one of our classes about flossing
teeth. This may seem like an overdone subject, but in this case it wasn’t.
He used dramatic and disturbing photos of dental and gum problems but
also proved that these photos of gum disease really did come from lack of
flossing. He also showed the link between lack of flossing and heart dis-
ease. The solution to avoid the gum disease and other effects was readily
available, and the student proved through his evidence that the solution of

Pathos

the use of emotions
such as anger, joy,
hate, desire for com-
munity, and love to
persuade the audience
of the rightness of a
proposition; argu-
ments based on emo-
tion

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flossing regularly did work to avoid the disease. Fear appeals can be over-
done, but mild ones supported by evidence are very useful.

Because we feel positive emotions when our needs are met and negative
ones when our needs are not met, aligning your proposition with strong
audience needs is part of pathos. Earlier in this book (Chapter 2) we ex-
amined the well-known Maslow’s hierarchy of needs. Students are often so
familiar with it that they do not see its connection to real-life experiences.
For example, safety and security needs, the second level on the hierarchy,
is much broader than what many of us initially think. It includes:

• supporting the military and homeland security;
• buying insurance for oneself and one’s family;
• having investments and a will;
• personal protection such as taking self-defense classes;
• policies on crime and criminal justice in our communities;
• buying a security system for your car or home; seat belts and automo-

tive safety; or even
• having the right kind of tires on one’s car (which is actually a viable

topic for a speech).
The third level up in Maslow’s hierarchy of needs, love and belongingness,
deals with a whole range of human experiences, such as connection with
others and friendship; involvement in communities, groups, and clubs;
prioritizing family time; worship and connection to a faith community; be-
ing involved in children’s lives; patriotism; loyalty; and fulfilling personal
commitments.

In the speech outline at the end of the chapter about eliminating Facebook
time, the speaker appeals to the three central levels of the hierarchy in her
three points: safety and security from online threats, spending more time
with family and friends in real time rather than online (love and belong-
ing), and having more time to devote to schoolwork rather than on Face-
book (esteem and achievement). Therefore, utilizing Maslow’s hierarchy
of needs works as a guide for finding those key needs that relate to your
proposition, and by doing so, allows you to incorporate emotional appeals
based on needs.

Up to this point in the chapter, we have looked at the goals of persuasion,
why it is hard, and how to think about the traditional modes of persuasion
based on Aristotle’s theories. In the last section of this chapter, we will
look at generating an overall organizational approach to your speech based
on your persuasive goals.

13.5 – Constructing a Persuasive Speech
In a sense, constructing your persuasive speech is the culmination of the
skills you have learned already. In another sense, you are challenged to
think somewhat differently. While the steps of analyzing your audience,

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formulating your purpose and central idea, applying evidence, consider-
ing ethics, framing the ideas in appropriate language, and then practicing
delivery will of course apply, you will need to consider some expanded
options about each of these steps.

Formulating a Proposition
As mentioned before, when thinking about a central idea statement in a
persuasive speech, we use the terms “proposition” or claim. Persuasive
speeches have one of four types of propositions or claims, which deter-
mine your overall approach. Before you move on, you need to determine
what type of proposition you should have (based on the audience, context,
issues involved in the topic, and assignment for the class).

Proposition of Fact
Speeches with this type of proposition attempt to establish the truth of a
statement. The core of the proposition (or claim) is not whether some-
thing is morally right and wrong or what should be done about the topic,
only that a statement is supported by evidence or not. These propositions
are not facts such as “the chemical symbol for water is H20” or “Barack
Obama won the presidency in 2008 with 52.9% of the popular vote.” Prop-
ositions or claims of fact are statements over which persons disagree and
there is evidence on both sides, although probably more on one than the
other. Some examples of propositions of fact are:

Converting to solar energy can save homeowners money.

John F. Kennedy was assassinated by Lee Harvey Oswald work-
ing alone.

Experiments using animals are essential to the development of
many life-saving medical procedures.

Climate change has been caused by human activity.

Granting tuition tax credits to the parents of children who attend
private schools will perpetuate educational inequality.

Watching violence on television causes violent behavior in children.

William Shakespeare did not write most of the plays attributed to
him.

John Doe committed the crime of which he is accused.

Notice that in none of these are any values—good or bad—mentioned.
Perpetuating segregation is not portrayed as good or bad, only as an effect
of a policy. Of course, most people view educational inequality negatively,
just as they view life-saving medical procedures positively. But the point of

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these propositions is to prove with evidence the truth of a statement, not
its inherent value or what the audience should do about it. In fact, in some
propositions of fact no action response would even be possible, such as
the proposition that Lee Harvey Oswald acted alone in the assassination of
President Kennedy.

Propositions of Definition
This is probably not one that you will use in your class, but it bears men-
tioning here because it is used in legal and scholarly arguments. Proposi-
tions of definitions argue that a word, phrase, or concept has a particular
meaning. Remembering back to Chapter 7 on supporting materials, we
saw that there are various ways to define words, such as by negation, op-
erationalizing, and classification and division. It may be important for you
to define your terms, especially if you have a value proposition. Lawyers,
legislators, and scholars often write briefs, present speeches, or compose
articles to define terms that are vital to defendants, citizens, or disciplines.
We saw a proposition of definition defended in the Supreme Court’s 2015
decision to redefine marriage laws as applying to same-sex couples, based
on arguments presented in court. Other examples might be:

The Second Amendment to the Constitution does not include pos-
session of automatic weapons for private use.

Alcoholism should be considered a disease because…

The action committed by Mary Smith did not meet the standard
for first-degree murder.

Thomas Jefferson’s definition of inalienable rights did not include
a right to privacy.

In each of these examples, the proposition is that the definition of these
things (the Second Amendment, alcoholism, crime, and inalienable rights)
needs to be changed or viewed differently, but the audience is not asked to
change an attitude or action.

Propositions of Value
It is likely that you or some of your classmates will give speeches with
propositions of value. When the proposition has a word such as “good,”

“bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “im-
moral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” it is
a proposition of value. Some examples include:

Hybrid cars are the best form of automobile transportation avail-
able today.

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Homeschooling is more beneficial for children than traditional
schooling.

The War in Iraq was not justified.

Capital punishment is morally wrong.

Mascots that involve Native American names, characters, and
symbols are demeaning.

A vegan diet is the healthiest one for adults.

Propositions of value require a first step: defining the “value” word. If a
war is unjustified, what makes a war “just” or “justified” in the first place?
That is a fairly philosophical question. What makes a form of transpor-
tation “best” or “better” than another? Isn’t that a matter of personal
approach? For different people, “best” might mean “safest,” “least expen-
sive,” “most environmentally responsible,” “stylish,” “powerful,” or “pres-
tigious.” Obviously, in the case of the first proposition above, it means

“environmentally responsible.” It would be the first job of the speaker, after
introducing the speech and stating the proposition, to explain what “best
form of automobile transportation” means. Then the proposition would be
defended with separate arguments.

Propositions of Policy
These propositions are easy to identify because they almost always have
the word “should” in them. These propositions call for a change in policy
or practice (including those in a government, community, or school), or
they can call for the audience to adopt a certain behavior. Speeches with
propositions of policy can be those that call for passive acceptance and
agreement from the audience and those that try to instigate the audience
to action, to actually do something immediately or in the long-term.

Our state should require mandatory recertification of lawyers
every ten years.

The federal government should act to ensure clean water stan-
dards for all citizens.

The federal government should not allow the use of technology to
choose the sex of an unborn child.

The state of Georgia should require drivers over the age of 75 to
take a vision test and present a certificate of good health from a
doctor before renewing their licenses.

Wyeth Daniels should be the next governor of the state.

Young people should monitor their blood pressure regularly to
avoid health problems later in life.

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As mentioned before, the proposition determines the approach to the
speech, especially the organization. Also as mentioned earlier in this
chapter, the exact phrasing of the proposition should be carefully done to
be reasonable, positive, and appropriate for the context and audience. In
the next section we will examine organizational factors for speeches with
propositions of fact, value, and policy.

Organization Based on Type of Proposition

Organization for a proposition of fact
If your proposition is one of fact, you will do best to use a topical organiza-
tion. Essentially that means that you will have two to four discrete, sepa-
rate arguments in support of the proposition. For example:

Proposition: Converting to solar energy can save homeowners money.

I. Solar energy can be economical to install.
A. The government awards grants.
B. The government gives tax credits.

II. Solar energy reduces power bills.
III. Solar energy requires less money for maintenance.
IV. Solar energy works when the power grid goes down.

Here is a first draft of another outline for a proposition of fact:

Proposition: Experiments using animals are essential to the development
of many life-saving medical procedures.

I. Research of the past shows many successes from animal experi-
mentation.

II. Research on humans is limited for ethical and legal reasons.
III. Computer models for research have limitations.

However, these outlines are just preliminary drafts because preparing a
speech of fact requires a great deal of research and understanding of the
issues. A speech with a proposition of fact will almost always need an argu-
ment or section related to the “reservations,” refuting the arguments that
the audience may be preparing in their minds, their mental dialogue. So
the second example needs revision, such as:

I. The first argument in favor of animal experimentation is the record
of successful discoveries from animal research.

II. A second reason to support animal experimentation is that re-
search on humans is limited for ethical and legal reasons.

III. Animal experimentation is needed because computer models for
research have limitations.

IV. Many people today have concerns about animal experimentation.
A. Some believe that all experimentation is equal.

1. There is experimentation for legitimate medical

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research.
2. There is experimentation for cosmetics or shampoos.

B. Others argue that the animals are mistreated.
1. There are protocols for the treatment of animals in

experimentation.
2. Legitimate medical experimentation follows the

protocols.
C. Some believe the persuasion of certain advocacy groups

like PETA.
1. Many of the groups that protest animal experimen-

tation have extreme views.
2. Some give untrue representations.

To complete this outline, along with introduction and conclusion, there
would need to be quotations, statistics, and facts with sources provided to
support both the pro-arguments in Main Points I-III and the refutation to
the misconceptions about animal experimentation in Subpoints A-C under
Point IV.

Organization for a proposition of value
A persuasive speech that incorporates a proposition of value will have a
slightly different structure. As mentioned earlier, a proposition of value
must first define the “value” word for clarity and provide a basis for the
other arguments of the speech. The second or middle section would pres-
ent the defense or “pro” arguments for the proposition based on the defini-
tion. The third section would include refutation of the counter arguments
or “reservations.” The following outline draft shows a student trying to
structure a speech with a value proposition. Keep in mind it is abbreviated
for illustrative purposes, and thus incomplete as an example of what you
would submit to your instructor, who will expect more detailed outlines for
your speeches.

Proposition: Hybrid cars are the best form of automotive transportation
available today.

I. Automotive transportation that is best meets three standards.
(Definition)

A. It is reliable and durable.
B. It is fuel efficient and thus cost efficient.
C. It is therefore environmentally responsible.

II. Studies show that hybrid cars are durable and reliable. (Pro-Ar-
gument 1)

A. Hybrid cars have 99 problems per 100 cars versus 133
problem per 100 conventional cars, according to TrueDelta,
a car analysis website much like Consumer Reports.

B. J.D. Powers reports hybrids also experience 11 fewer en-
gine and transmission issues than gas-powered vehicles,

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per 100 vehicles.
III. Hybrid cars are fuel-efficient. (Pro-Argument 2)

A. The Toyota Prius gets 48 mpg on the highway and 51 mpg
in the city.

B. The Ford Fusion hybrid gets 47 mpg in the city and in the
country.

IV. Hybrid cars are environmentally responsible. (Pro-Argument 3)
A. They only emit 51.6 gallons of carbon dioxide every 100

miles.
B. Conventional cars emit 74.9 gallons of carbon dioxide every

100 miles.
C. The hybrid produces 69% of the harmful gas exhaust that a

conventional car does.
V. Of course, hybrid cars are relatively new to the market and some

have questions about them. (Reservations)
A. Don’t the batteries wear out and aren’t they expensive to

replace?
1. Evidence to address this misconception.
2. Evidence to address this misconception.

B. Aren’t hybrid cars only good for certain types of driving and
drivers?

1. Evidence to address this misconception.
2. Evidence to address this misconception.

C. Aren’t electric cars better?
1. Evidence to address this misconception.
2. Evidence to address this misconception.

Organization for a propositions of policy
The most common type of outline organizations for speeches with propo-
sitions of policy is problem-solution or problem-cause-solution. Typically
we do not feel any motivation to change unless we are convinced that some
harm, problem, need, or deficiency exists, and even more, that it affects us
personally. As the saying goes, “If it ain’t broke, why fix it?”As mentioned
before, some policy speeches look for passive agreement or acceptance of
the proposition. Some instructors call this type of policy speech a “think”
speech since the persuasion is just about changing the way your audience
thinks about a policy.

On the other hand, other policy speeches seek to move the audience to do
something to change a situation or to get involved in a cause, and these are
sometimes called a “do” speech since the audience is asked to do some-
thing. This second type of policy speech (the “do” speech) is sometimes
called a “speech to actuate.” Although a simple problem-solution organiza-
tion with only two main points is permissible for a speech of actuation, you
will probably do well to utilize the more detailed format called Monroe’s
Motivated Sequence.

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This format, designed by Alan Monroe (1951), who wrote a popular speak-
ing textbook for many years, is based on John Dewey’s reflective think-
ing process. It seeks to go in-depth with the many questions an audience
would have in the process of listening to a persuasive speech. Monroe’s
Motivated Sequence involves five steps, which should not be confused with
the main points of the outline. Some steps in Monroe’s Motivated Se-
quence may take two points.

1. Attention. This is the introduction, where the speaker brings atten-
tion to the importance of the topic as well as his or her own credibil-
ity and connection to the topic. This step will include the thesis and
preview.

2. Need. Here the problem is defined and defended. This step may be
divided into two main points, such as the problem and the causes
of it, since logically a solution should address the underlying causes
as well as the external effects of a problem. It is important to make
the audience see the severity of the problem, and how it affects them,
their family, or their community. The harm or need can be physical,
financial, psychological, legal, emotional, educational, social, or a
combination. It will have to be supported by evidence.

3. Satisfaction. A need calls for satisfaction in the same way a prob-
lem requires a solution. This step could also, in some cases, take up
two main points. Not only does the speaker present the solution and
describe it, but they must also defend that it works and will address
the causes of the problem as well as the symptoms.

4. Visualization. This step looks to the future either positively or
negatively. If positive, the benefits from enacting or choosing the
solution are shown. If negative, the disadvantages of not doing any-
thing to solve the problem are shown. There may be times when it is
acceptable to skip this step, especially if time is limited. The purpose
of visualization is to motivate the audience by revealing future bene-
fits or through fear appeals by showing future harms.

5. Action. This can be the conclusion, although if the speaker really
wants to spend time on moving the audience to action, the action
step should be a full main point and the conclusion saved for sum-
mary and a dramatic ending. In the action step, the goal is to give
specific steps for the audience to take as soon as possible to move to-
ward solving the problem. Whereas the satisfaction step explains the
solution overall, the action step gives concrete ways to begin making
the solution happen.

The more concrete you can make the action step, the better. Research
shows that people are more likely to act if they know how accessible the
action can be. For example, if you want students to be vaccinated against
the chicken pox virus (which can cause a serious disease called shingles

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in adults), you can give them directions to and hours for a clinic or health
center where vaccinations at a free or discounted price can be obtained.

In some cases for speeches of policy, no huge problem needs solving. Or,
there is a problem, but the audience already knows about it and is con-
vinced that the problem exists and is important. In those cases, a format
called “comparative advantages” is used, which focuses on how one possi-
ble solution is better than other possible ones. The organizational pattern
for this kind of proposition might be topical:

I. This policy is better because…
II. This policy is better because…
III. This policy is better because…

If this sounds a little like a commercial that is because advertisements
often use comparative advantages to show that one product is better than
another. Here is an example:

Proposition: Owning the Barnes and Noble Nook is more advantageous
than owning the Amazon Kindle.

I. The Nook allows owners to trade and loan books to other owners
or people who have downloaded the Nook software, while the Kin-
dle does not.

II. The Nook has a color-touch screen, while the Kindle’s screen is
black and grey and non-interactive.

III. The Nook’s memory can be expanded through microSD, while the
Kindle’s memory cannot be upgraded.

Building Upon Your Persuasive Speech’s Arguments
Once you have constructed the key arguments and order of points (re-
membering that if you use topical order, to put your strongest or most
persuasive point last), it is time to be sure your points are well supported.
In a persuasive speech, there are some things to consider about evidence.

First, your evidence should be from sources that the audience will find
credible. If you can find the same essential information from two sources
but know that the audience will find the information more credible from
one source than another, use and cite the information from the more cred-
ible one. For example, if you find the same statistical data on Wikipedia
and the U.S. Department of Labor’s website, cite the U.S. Department of
Labor (your instructor will probably not accept the Wikipedia site anyway).
Audiences also accept information from sources they consider unbiased or
indifferent. Gallup polls, for example, have been considered reliable sourc-
es of survey data because unlike some organizations, Gallup does not have
a cause (political or otherwise) it is supporting.

Secondly, your evidence should be new to the audience. In other words,
the best evidence is that which is from credible sources and the audience

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has not heard before (Reinard, 1988; McCroskey, 1969). If they have heard
it before and discounted it, they will not consider your argument well sup-
ported. An example is telling people who smoke that smoking will cause
lung cancer. Everyone in the U.S. has heard that thousands of times, but
14% of the population still smokes, which is about one in seven (Centers
for Disease Control and Prevention, 2017)). Many of those who smoke
have not heard the information that really motivates them to quit yet, and
of course quitting is very difficult. Additionally, new evidence is more at-
tention-getting, and you will appear more credible if you tell the audience
something new (as long as you cite it well) than if you use the “same old,
same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should
be relevant and not used out of context, and fourth, it should be timely and
not out of date.

After choosing the evidence and apportioning it to the correct parts of the
speech, you will want to consider use of metaphors, quotations, rhetorical
devices, and narratives that will enhance the language and “listenability”
of your speech. Narratives are especially good for introduction and conclu-
sions, to get attention and to leave the audience with something dramatic.
You might refer to the narrative in the introduction again in the conclusion
to give the speech a sense of finality.

Next you will want to decide if you should use any type of presentation aid
for the speech. The decision to use visuals such as PowerPoint slides or a
video clip in a persuasive speech should take into consideration the effect
of the visuals on the audience and the time allotted for the speech (as well
as your instructor’s specifications). The charts, graphs, or photographs you
use should be focused and credibly done.

One of your authors remembers a speech by a student about using seat
belts (which is, by the way, an overdone topic). What made the speech
effective in this case were photographs of two totaled cars, both of which
the student had been driving when they crashed. The devastation of the
wrecks and his ability to stand before us and give the speech because he
had worn his seat belt was effective (although it didn’t say much for his
driving ability). If you wanted an audience to donate to disaster relief after
an earthquake in a foreign country, a few photographs of the destruction
would be effective, and perhaps a map of the area would be helpful. But in
this case, less is more. Too many visual aids will likely distract from your
overall speech claim.

Finally, since you’ve already had experience in class giving at least one ma-
jor speech prior to this one, your delivery for the persuasive speech should
be especially strong. Since delivery does affect credibility (Burgoon, Birk,
& Pfau, 1990), you want to be able to connect visually through eye contact
as you make your appeals. You want to be physically involved and have

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vocal variety when you tell dramatic narratives that emphasize the human
angle on your topic. If you do use presentation slides, you want to work
them in seamlessly, using black screens when the visuals are not necessary.

Conclusion
Your persuasive speech in class, as well as in real life, is an opportunity to
share a passion or cause that you believe will matter to society and help
the audience live a better life. Even if you are initially uncomfortable with
the idea of persuasion, we use it all the time in different ways. Choose your
topic based on your own commitment and experience, look for quality evi-
dence, craft your proposition so that it will be clear and audience appropri-
ate, and put the finishing touches on it with an eye toward enhancing your
logos, ethos, and pathos.

Something to Think About
Go to YouTube and look for “Persuasive Speeches by College Students.”
There are quite a few. Here’s one example:

https://www.youtube.com/watch?v=SNr7Fx-SM1Y.

Do you find this speech persuasive? Why or why not? Based on the content
of this chapter, what did the speaker do correctly or perhaps not so cor-
rectly that affected his or her persuasiveness?

Sample Outline: Persuasive Speech Using Topi-
cal Pattern
By Janet Aguilar

Specific Purpose: To persuade my classmates to eliminate their Facebook
use.

Introduction: There she was late into the night still wide awake starring at
her phone’s screen. In fact, she had to be at work early in the morning, but
scrolling through her Facebook account kept her awake. That girl was me
before I deactivated my Facebook account. I honestly could not tell you
how many hours I spent on Facebook. In the survey that I presented to you
all, one person admitted to spending “too much” time on Facebook. That
was me in the past, I spent too much time on Facebook. Time is precious
and once it is gone it does not return. So why do you spend precious time
on Facebook? Time that could be spent with family, resting, or just being
more productive.

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Thesis/Preview: Facebook users should eliminate their usage because
Facebook can negatively affect their relationships with others, their sleep-
ing patterns and health, and their ability to focus on school work.

I. Family relationships can be affected by your Facebook usage.
A. In the survey conducted in class, 11 of 15 students con-

fessed to have ignored someone while they were speaking.
1. Found myself ignoring my children while they spoke.
2. Noticed other people doing the same thing especially

in parks and restaurants.
B. According to Lynn Postell-Zimmerman on hg.org, Face-

book has become a leading cause for divorce.
C. In the United States, 1 in 5 couples mentioned Facebook as

a reason for divorce in 2009.
Transition: We have discussed how Facebook usage can lead to poor rela-
tionships with people, next we will discuss how Facebook can affect your
sleep patterns and health.

II. Facebook usage can negatively affect your sleep patterns and health.
A. Checking Facebook before bed.

1. In my survey 11 students said they checked their
Facebook account before bed.

2. Staying on Facebook for long hours before bed.
B. Research has shown that Facebook can cause depression,

anxiety, and addiction.
1. According to researchers Steels, Wickham and Ac-

itelli in an article in the Journal of Social & Clinical
Psychology titled “Seeing everyone else’s highlight
reels: How Facebook usage is linked to depressive
symptoms,” because Facebook users only view the
positive of their friend’s life they become unhappy
with their life and it can lead to becoming depressed
and unhappy.

2. Marissa Maldonado on psychcentral.com, concluded
from recent studies that, “Facebook increases peo-
ple’s anxiety levels by making them feel inadequate
and generating excess worry and stress.”

3. Facebook addiction is a serious issue, according to
the article “Too much Facebook leads to anger and
depression” found on cnn.com and written by Cara
Reedy.

a. Checking Facebook everywhere we go is a
sign of addiction

b. Not being able to deactivate your Facebook
account.

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Transitions: Many of you have probably never though as Facebook as a
threat to your health, but we will now review how it can affect you as a
college student.

III. Facebook negatively affects students.
A. I often found myself on Facebook instead of doing school-

work.
B. I was constantly checking Facebook which takes away from

study time.
C. I also found myself checking Facebook while in class, which

can lead to poor grades and getting in trouble with the
professor.

D. A study of over 1,800 college students showed a negative
relationship between amount of Facebook time and GPA,
as reported by Junco in a 2012 article titled, “Too much
face and not enough books” from the journal Computers
and Human Behavior.

Conclusion: In conclusion, next time you log on to Facebook try deacti-
vating your account for a few day and see the difference. You will soon see
how it can bring positive changes in your family relationships, will avoid
future health problems, will help you sleep better, and will improve your
school performance. Instead of communicating through Facebook try
visiting or calling your close friends. Deactivating my account truly helped
me, and I can assure you we all can survive without Facebook.

References

Junco, R. (2012). Too much face and not enough books: The relationship
between multiple indices of Facebook use and academic performance.
Computers in Human Behavior, 28(1), 187-198.

Maldonado, M. (2014). The anxiety of Facebook. Psych Central. Retrieved
from http://psychcentral.com/lib/the-anxiety-of-facebook/

Postell-Zimmerman, L. (1995-2015). Facebook has become a leading cause
in divorce cases. HG.org. Retrieved from http://www.hg.org/article.as-
p?id=27803

Reedy, C. (2015, March 2). Too much Facebook leads to envy and depres-
sion. CNNMoney. Retrieved from http://money.cnn.com/2015/03/02/
technology/facebook-envy/

Steers, M. L. N., Wickham, R. E., & Acitelli, L. K. (2014). Seeing everyone
else’s highlight reels: How Facebook usage is linked to depressive symp-
toms. Journal of Social and Clinical Psychology, 33(8), 701-731. DOI:
10.1521/jscp.2014.33.8.701

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Sample Outline: Persuasive Speech Using Mon-
roe’s Motivated Sequence Pattern
Speech to Actuate: Sponsoring a Child in Poverty

Specific Purpose: to actuate my audience to sponsor a child through an
agency such as Compassion International.

Introduction (Attention Step)

I. How much is $38? That answer depends on what you make, what
you are spending it for, and what you get back for it. (Grabber)

II. $38 per month breaks down to a little more than $1.25 per day,
which is probably what you spend on a snack or soda in the break
room. For us, it’s not very much. (Rapport)

III. I found out that I can provide better health care, nutrition, and
even education for a child in Africa, South America, or Asia for the
$38 per month by sponsoring a child through Compassion Interna-
tional. (Credibility)

IV. If I can do it, maybe you can too: (Bridge)
Thesis: Through a minimal donation each month, you can make the life of
a child in the developing world much better.

Preview: In the next few minutes I would like to discuss the problem, the
work of organizations that offer child sponsorships, how research shows
they really do alleviate poverty, and what you can do to change the life of a
child.

Body

I. The problem is the continued existence and effects of poverty.
(Need Step)

A. Poverty is real and rampant in much of the world.
1. According to a 2018 report of the Secretary General

of the United Nations, 9.2% of the world lives on
less than $1.90 per day.

a. That is 600 million people on the planet.
2. This number is supported by the World Poverty

clock of the World Data Lab, which states that 8% of
the world’s population lives in extreme poverty.

a. The good news is that this number is one
third of what it was in 1990, mostly due to
the rising middle class in Asia.

b. The bad news is that 70% of the poor will
live in Africa, with Nigeria labeled the “Pov-
erty Capital of the World,” according to the
Brookings Institution.

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B. Poverty means children do not get adequate health care.
1. One prevalent but avoidable disease is malaria,

which takes the lives of 3000 children every day,
according to UNICEF.

2. According to the World Health Organization, di-
arrheal diseases claimed 2.46 million lives in 2012
and is the second leading cause of death of children
under 5.

C. Poverty means children do not get adequate nutrition, as
stated in a report from UNICEF.

1. Inadequate nutrition leads to stunted growth.
2. Undernutrition contributes to more than one third

of all deaths in children under the age of five.
D. Poverty means children are unlikely to reach adult age,

according to the CIA World Fact Book quoted on the In-
foplease website.

1. Child mortality rate in Africa is 8.04% (percentage
dying before age 5), while in North American is .64%

2. Life expectancy in Sub-Saharan Africa is almost 30
years less than in the U.S.

E. Poverty also means children are unlikely to receive educa-
tion and be trained for profitable work.

1. Nearly a billion people entered the 21st century
unable to read a book or sign their names, states the
Global Issues website on Poverty Facts.

2. UNESCO, a part of the United Nations, reports that
less than a third of adults in Sub-Saharan Africa
have completed primary education.

Transition: Although in all respects poverty is better in 2019 than it has
been in the past, poverty is still pervasive and needs to be addressed.
Fortunately, some great organizations have been addressing this for many
years.

II. Some humanitarian organizations address poverty directly through
child sponsorships. (Satisfaction Step)

A. These organizations vary in background but not in purpose.
The following information is gleaned from each organiza-
tion’s websites.

1. Compassion International is faith-based, evangelical.
a. Around since early 1950s, started in Korea.
b. Budget of $887 Million.
c. Serves 1.92 million babies, children, and

young adults.
d. Works through local community centers

and established churches.
2. World Vision is faith-based, evangelical.

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a. Around since the 1950s.
b. Budget of far over $1 Billion.
c. 60% goes to local community programs but

more goes to global networks, so that 86%
goes to services.

d. World Vision has more extensive services
than child sponsorship, such as water puri-
fication and disaster relief.

e. Sponsors three million children across six
continents

3. Children International is a secular organization.
a. Around since 1936.
b. Budget of $125 Million.
c. 88% of income goes directly to programs

and children.
d. Sponsors children in ten countries on four

continents
e. Sponsors X across X continents

4. Save the Children is also secular.
a. One hundred years of history, began in post

WWI Europe.
b. Budget of $880 Million.
c. 87% goes to services.
d. Sponsors 134 million children in 120 coun-

tries, including 450,000 in U.S.
5. There are other similar organizations, such as Child-

Fund and PlanUSA.
B. These organizations work directly with local community,

on-site organizations.
1. The children are involved in a program, such as after

school.
2. The children live with their parents and siblings.
3. The sponsor’s donation goes for medicine, extra

healthy, nutritious food, shoes for school, and other
items.

4. Sponsors can also help donate for birthdays and
holidays to the whole family to buy food or farm
animals.

Transition: Of course, any time we are donating money to an organization,
we want to be sure our money is being effectively and ethnically used.

III. This concern should be addressed in two ways: Is the money really
helping, and are the organizations honest? (Continuation of Satisfaction
Step)

A. The organizations’ honesty can be investigated.
1. You can check through Charity Navigator.
2. You can check through the Better Business Bu-

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reau-Charity.
3. You can check through Charity Watch.
4. You can check through the organizations’ websites.

B. Secondly, is sponsoring a child effective? Yes.
1. According to Bruce Wydick, Professor of Economics

at the University of San Francisco, child sponsorship
is the fourth most effective strategy for addressing
poverty, behind water purification, mosquito nets,
and deworming treatments.

2. Dr. Wydick and colleagues’ work has been published
in the prestigious Journal of Political Economy
from the University of Chicago.

3. He states, “Two researchers and I recently carried
out a study (sponsored by the U.S. Agency for In-
ternational Development) on the long-term impacts
of Compassion International’s child sponsorship
program. The study, gathering data from over
10,000 individuals in six countries, found substan-
tial impact on adult life outcomes for children who
were sponsored through Compassion’s program
during the 1980s and ’90s…In adulthood, formerly
sponsored children were far more likely to complete
secondary school and had a much higher chance
of having a white-collar job. They married and had
children later in life, were more likely to be church
and community leaders, were less likely to live in
a home with a dirt floor and more likely to live in a
home with electricity.”

Transition: To this point I have spoke of global problems and big solutions.
Now I want to bring it down to real life with one example.

IV. I’d like to use my sponsored child, Ukwishaka in Rwanda, as an
example of how you can. (Visualization Step)

A. I have sponsored her for five years.
B. She is now ten years old.
C. She lives with two siblings and both parents.
D. She writes me, I write her back, and we share photos at

least every two months.
E. The organization gives me reports on her project.
F. I hope one day to go visit her.
G. I believe Ukwishaka now knows her life can be more, can

be successful.
Transition: We have looked at the problem of childhood poverty and how
reliable, stable nongovernmental organizations are addressing it through
child sponsorships. Where does that leave you?

V. I challenge you to sponsor a child like Ukwishaka. (Action Step)

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A. Although I sponsor her through Compassion International,
there are other organizations.

B. First, do research.

C. Second, look at your budget and be sure you can do this.
1. You don’t want to start and have to stop.
2. Look for places you “waste” money during the

month and could use it this way.
3. Fewer snacks from the break room, fewer movies at

the Cineplex, brown bag instead of eating out.
D. Talk to a representative at the organization you like.
E. Discuss it with your family.
F. Take the plunge. If you do.

1. Write your child regularly.
2. Consider helping the family, or getting friends to

help with extra gifts.
Conclusion

I. In this speech, we have taken a look at the state of poverty for chil-
dren on this planet, at organizations that are addressing it through
child sponsorships, at the effectiveness of these programs, and
what you can do.

II. My goal today was not to get an emotional response, but a realisti-
cally compassionate one.

III. You have probably heard this story before but it bears repeating. A
little girl was walking with her mother on the beach, and the sand
was covered with starfish. The little girl wanted to rescue them and
send them back to the ocean and kept throwing them in. “It won’t
matter, Honey,” said her mother. “You can’t get all of them back
in the ocean.” “But it will matter to the ones that I do throw back,”
the little girl answered.

IV. We can’t sponsor every child, but we can one, maybe even two. As
Forest Witcraft said, “What will matter in 100 years is that I made
a difference in the life of a child.” Will you make a difference?

References

AGScientific. (2019). Top ten deadly diseases in the world. Retrieved from
http://agscientific.com/blog/2016/04/top-10-deadly-diseases/

Compassion International. (2019). Financial integrity: The impact of our
compassion. Retrieved from https://www.compassion.com/about/finan-
cial.htm

Children’s International. (2019). Accountability. Retrieved from https://
www.children.org/learn-more/accountability

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Global Issues. (2013, January 7 ). Poverty facts and stats. Retrieved from
http://www.globalissues.org/article/26/poverty-facts-and-stats

Infoplease. (2019). What life expectancy really means. Retrieved form
https://www.infoplease.com/world/health-and-social-statistics/life-ex-
pectancy-countries-0

Kharas, H., Hamel, K., & Hofer, M. (2018, Dec. 13). Rethinking global
poverty reduction in 2019. Retrieved from https://www.brookings.edu/
blog/future-development/2018/12/13/rethinking-global-poverty-reduc-
tion-in-2019/

Roser, M. (2019). Child and infant mortality rates. Retrieved from https://
ourworldindata.org/child-mortality

Save the Children. (2019). Financial information. Retrieved from https://
www.savethechildren.org/us/about-us/financial-information

UNICEF. (2008). Tracking progress on child and maternal nutrition: A
survival and development priority. Retrieved from https://www.unicef.
org/publications/files/Tracking_Progress_on_Child_and_Maternal_Nu-
trition_EN_110309.pdf

UNICEF 2019. The reality of malaria. Retrieved from https://www.unicef.
org/health/files/health_africamalaria.pdf

United Nations. (2019). Poverty eradication. Retrieved from https://sus-
tainabledevelopment.un.org/topics/povertyeradication

World Vision. (2019). Financial accountability. Retrieved from https://
www.worldvision.org/about-us/financial-accountability-2

Wydick, B., Glewwe, P., & Rutledge, L. (2013). Does international child
sponsorship work? A six-country study of impacts on adult life out-
comes. Journal of Political Economy, 121(2), 393–436. https://doi.
org/10.1086/670138

Wydick, B. (2012, Feb.). Cost-effective compassion. Christianity Today,
56(2), 24-29.

Wydick, B. (2013). Want to change the world? Sponsor a child. Christiani-
ty Today, 57(5), 20–27.

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Chapter 14: Logical
Reasoning

Learning Objectives
After reading this chapter, the student will be able to:

• Define critical thinking, deductive reasoning, and inductive reason-
ing;

• Distinguish between inductive reasoning and deductive reasoning;
• Know the four types of inductive reasoning;
• Know the common logical fallacies;
• Become a more critical listener to public speeches and more critical

reader of source material.

Chapter Preview
14.1 – What is Correct Reasoning?

14.2 – Inductive Reasoning

14.3 – Deductive Reasoning

14.4 – Logical Fallacies

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14.1 – What is Correct Reasoning?
In Chapter 13, we reviewed ancient and modern research on how to create
a persuasive presentation. We learned that persuasion does not just de-
pend on one mode, but on the speaker using his or her personal credibility
and credentials; understanding what important beliefs, attitudes, values,
and needs of the audience connect with the persuasive purpose; and draw-
ing on fresh evidence that the audience has not heard before. In addition
to fresh evidence, the audience expects a logical speech and to hear argu-
ments that they understand and to which they can relate. These are histor-
ically known as ethos, pathos, and logos. This chapter will deal with the
second part of logos, logical argument and using critical thinking to fash-
ion and evaluate persuasive appeals.

We have seen that logos involves composing a speech that is structured in
a logical and easy-to-follow way; it also involves using correct logical rea-
soning and consequently avoiding fallacious reasoning, or logical fallacies.

Although it is not a perfect or literal analogy, we can think of correct rea-
soning like building a house. To build a house, a person need materials
(premises and facts) a blueprint (logical method), and knowledge of build-
ing trades (critical thinking ability). If you put them out in a field with dry-
wall, nails, wiring, fixtures, pipes, wood and other materials and handed
them a blueprint, they would need knowledge of construction principles,
plumbing, and reading plans (and some helpers), or no building is going
up. Logic could also be considered like cooking. A cook needs ingredients,
a recipe, and knowledge about cooking. In both cases, the ingredients or
materials must be good quality (the information and facts must be true);
the recipe or directions must be right (the logical process); and the cook
must know what they are doing.

In the previous paragraph, analogical reasoning was used. As we will
see in Section 14.2, analogical reasoning involves drawing conclusions
about an object or phenomenon based on its similarities to something else.
Technically, the comparisons of logic to building and cooking were exam-
ples of figurative analogy, not a literal one, because the two processes
are not essentially the same. A figurative analogy is like a poetic one: “My
love is like a red, red rose,” (Robert Burns, 1759-1796); love, or a loved
person, and a flower are not essentially the same. An example of a liter-
al analogy would be one between the college where the authors work,
Dalton State, and another state college in Georgia with a similar mission,
similar governance, similar size, and similar student bodies.

Analogical reasoning is one of several types of logical reasoning methods
which can serve us well if used correctly, but it can be confusing and even
unethical if used incorrectly. In this chapter we will look first at “good”
reasoning and then at several of the standard mistakes in reasoning, called
logical fallacies. In higher education today, teaching and learning crit-

Analogical
reasoning

drawing conclusions
about an object or phe-
nomenon based on its
similarities to some-
thing else

Figurative analogy

an analogy where the
two things under com-
parison are not essen-
tially the same

Literal analogy

an analogy where the
two things under com-
parison have sufficient
or significant similar-
ities to be compared
fairly

Logical fallacies

mistakes in reasoning;
erroneous conclusions
or statements made
from poor inductive or
deductive analyses

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ical thinking skills are a priority, and those skills are one of the charac-
teristics that employers are looking for in applicants (Adams, 2014). The
difficult part of this equation is that critical thinking skills mean slightly
different things for different people.

Involved in critical thinking are problem-solving and decision-making, the
ability to evaluate and critique based on theory and the “knowledge base”
(what is known in a particular field), skill in self-reflection, recognition of
personal and societal biases, and the ability to use logic and avoid logical
fallacies. On the website Critical Thinking Community, in an article enti-
tled “Our Concept and Definition of Critical Thinking” (2013), the term is
defined this way:

Critical thinking is that mode of thinking — about any subject,
content, or problem — in which the thinker improves the quality
of his or her thinking by skillfully analyzing, assessing, and re-
constructing it. Critical thinking is self-directed, self-disciplined,
self-monitored, and self-corrective thinking. It presupposes assent
to rigorous standards of excellence and mindful command of their
use. It entails effective communication and problem-solving abili-
ties, as well as a commitment to overcome our native egocentrism
and sociocentrism.

Critical thinking is a term with a wide range of meaning, one of which is
the traditional ability to use formal logic. To do so, you must first under-
stand the two types of reasoning: inductive and deductive.

14.2 – Inductive Reasoning
Inductive reasoning (also called “induction”) is probably the form of
reasoning we use on a more regular basis. Induction is sometimes referred
to as “reasoning from example or specific instance,” and indeed, that is
a good description. It could also be referred to as “bottom-up” thinking.
Inductive reasoning is sometimes called “the scientific method,” although
you don’t have to be a scientist to use it, and use of the word “scientific”
gives the impression it is always right and always precise, which it is not.
In fact, we are just as likely to use inductive logic incorrectly or vaguely as
we are to use it well.

Inductive reasoning happens when we look around at various happenings,
objects, behavior, etc., and see patterns. From those patterns we develop
conclusions. There are four types of inductive reasoning, based on differ-
ent kinds of evidence and logical moves or jumps.

Generalization
Generalization is a form of inductive reasoning that draws conclusions
based on recurring patterns or repeated observations. Vocabulary.com

Inductive reasoning

a type of reasoning
in which examples or
specific instances are
used to supply strong
evidence for (though
not absolute proof of)
the truth of the con-
clusion; the scientific
method

Generalization

a form of inductive
reasoning that draws
conclusions based on
recurring patterns or
repeated observations

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(2016) goes one step further to state it is “the process of formulating gen-
eral concepts by abstracting common properties of instances.” To gener-
alize, one must observe multiple instances and find common qualities or
behaviors and then make a broad or universal statement about them. For
example, if every dog I see chases squirrels, then I would probably general-
ize that all dogs chase squirrels.

If you go to a certain business and get bad service once, you may not like
it. If you go back and get bad treatment again, you probably won’t go back
again because you have concluded “Business X always treats its customers
badly.” However, according to the laws of logic, you cannot really say that;
you can only say, “In my experience, Business X treats its customers badly”
or more precisely, “has treated me badly.” Additionally, the word “badly”
is imprecise, so to be a valid conclusion to the generalization, badly should
be replaced with “rudely,” “dishonestly,” or “dismissively.” The two prob-
lems with generalization are over-generalizing (making too big an induc-
tive leap, or jump, from the evidence to the conclusion) and generalizing
without enough examples (hasty generalization, also seen in stereotyping).

In the example of the service at Business X, two examples are really not
enough to conclude that “Business X treats customers rudely.” The conclu-
sion does not pass the logic test for generalization, but pure logic may not
influence whether or not you patronize the business again. Logic and per-
sonal choice overlap sometimes and separate sometimes. If the business
is a restaurant, it could be that there is one particularly rude server at the
restaurant, and he happened to wait on you during both of your experienc-
es. It is possible that everyone else gets fantastic service, but your general-
ization was based on too small a sample.

Of course, one could also make a conclusion that’s unrelated to the evi-
dence (called non sequitur, discussed in more detail below). If the restau-
rant the person didn’t like had the word “wagon” in its name, and the
person concludes all businesses with the word “wagon” in their names
treat customers badly, that’s a non sequitur.

Inductive reasoning through generalization is used in surveys and polls. If
a polling organization follows scientific sampling procedures (sample size,
ensuring different types of people are involved, etc.), it can conclude that
their poll indicates trends in public opinion. Inductive reasoning is also
used in science. We will see from the examples below that inductive rea-
soning does not result in certainty. Inductive conclusions are always open
to further evidence, but they are the best conclusions we have now.

For example, if you are a coffee drinker, you might hear news reports at
one time that coffee is bad for your health, and then six months later that
another study shows coffee has positive effects on your health. Scientific
studies are often repeated or conducted in different ways to obtain more
and better evidence and make updated conclusions. Consequently, the way

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to disprove inductive reasoning is to provide contradictory evidence or
examples.

Causal reasoning
Instead of looking for patterns the way generalization does, causal rea-
soning seeks to make cause-effect connections. Causal reasoning is a
form of inductive reasoning we use all the time without even thinking
about it. If the street is wet in the morning, you know that it rained based
on past experience. Of course, there could be another cause—the city
decided to wash the streets early that morning—but your first conclusion
would be rain. Because causes and effects can be so multiple and compli-
cated, two tests are used to judge whether the causal reasoning is valid.

Good inductive causal reasoning meets the tests of directness and
strength. The alleged cause must have a direct relationship on the effect
and the cause must be strong enough to make the effect. If a student fails
a test in a class that he studied for, he would need to examine the causes of
the failure. He could look back over the experience and suggest the follow-
ing reasons for the failure:

1. He waited too long to study.
2. He had incomplete notes.
3. He didn’t read the textbook fully.
4. He wore a red hoodie when he took the test.
5. He ate pizza from Pizza Heaven the night before.
6. He only slept four hours the night before.
7. The instructor did not do a good job teaching the material.
8. He sat in a different seat to take the test.
9. His favorite football team lost its game on the weekend before.

Which of these causes are direct enough and strong enough to affect his
performance on the test? All of them might have had a slight effect on his
emotional, physical, or mental state, but all are not strong enough to affect
his knowledge of the material if he had studied sufficiently and had good
notes to work from. Not having enough sleep could also affect his attention
and processes more directly than, say, the pizza or football game. We often
consider “causes” such as the color of the hoodie to be superstitions (“I
had bad luck because a black cat crossed my path”).

Taking a test while sitting in a different seat from the one where you sit in
class has actually been researched (Sauffley, Otaka, & Bavaresco, 1985), as
has whether sitting in the front or back affects learning (Benedict & Hoag,
2004). (In both cases, the evidence so far says that they do not have an im-
pact, but more research will probably be done.) From the list above, #1-3,
#6, and #7 probably have the most direct effect on the test failure. At this
point our student would need to face the psychological concept of locus of

Causal reasoning

a form of inductive
reasoning that seeks
to make cause-effect
connections

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control, or responsibility—does he believe the failure on the test was most-
ly his doing, or his instructor’s?

Causal reasoning is susceptible to four fallacies: historical fallacy, slippery
slope, false cause, and confusing correlation and causation. The first three
will be discussed later, but the last is very common, and if you take a psy-
chology or sociology course, you will study correlation and causation well.
This video of a Ted Talk will explain the concept in an entertaining man-
ner. Confusing correlation and causation is the same as confusing causal
reasoning and sign reasoning, discussed below.

Sign Reasoning
Right now, as one of the authors is writing this chapter, the leaves on the
trees are turning brown, the grass does not need to be cut every week, and
geese are flying towards Florida. These are all signs of fall in this region.
These signs do not make fall happen, and they don’t make the other signs—
cooler temperatures, for example—happen. All the signs of fall are caused
by one thing: the rotation of the earth and its tilt on its axis, which make
shorter days, less sunshine, cooler temperatures, and less chlorophyll in
the leaves, leading to red and brown colors.

It is easy to confuse signs and causes. Sign reasoning, then, is a form
of inductive reasoning in which conclusions are drawn about phenomena
based on events that precede or co-exist with, but not cause, a subsequent
event. Signs are like the correlation mentioned above under causal reason-
ing. If someone argues, “In the summer more people eat ice cream, and in
the summer there is statistically more crime. Therefore, eating more ice
cream causes more crime!” (or “more crime makes people eat more ice
cream.”), that, of course, would be silly. These are two things that happen
at the same time—signs—but they are effects of other things – hot weath-
er, perhaps. If we see one sign, we will see the other. Either way, they are

Sign reasoning

a form of inductive
reasoning in which
conclusions are drawn
about phenomena
based on events that
precede or co-exist
with (but not cause) a
subsequent event

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signs or perhaps two different things that just happen to be occurring at
the same time, but not causes of one another.

Analogical reasoning
As mentioned above, analogical reasoning involves comparison. For
it to be valid, the two things (schools, states, countries, businesses) must
be truly alike in many important ways–essentially alike. Although Har-
vard University and your college are both institutions of higher education,
they are probably not essentially alike in very many ways. They may have
different missions, histories, governance, surrounding locations, sizes,
clientele, stakeholders, funding sources, funding amounts, etc. So it would
be foolish to argue, “Harvard has a law school; therefore, since we are both
colleges, my college should have a law school, too.” On the other hand,
there are colleges that are very similar to your college in all those ways, so
comparisons could be valid in those cases.

You have probably heard the phrase, “that is like comparing apples and
oranges.” When you think about it, though, apples and oranges are more
alike than they are different (they are both still fruit, after all). This obser-
vation points out the difficulty of analogical reasoning—how similar do the
two “things” have to be for there to be a valid analogy? Second, what is the
purpose of the analogy? Is it to prove that State College A has a specific
program (sports, Greek societies, a theatre major), therefore, College B
should have that program, too? Are there other factors to consider? An-
alogical reasoning is one of the less reliable forms of logic, although it is
used frequently.

To summarize, inductive or bottom-up reasoning comes in four varieties,
each capable of being used correctly or incorrectly. Remember that induc-
tive reasoning is disproven by counter evidence and its conclusions are
always up to revision by new evidence–what is called “tentative,” because
the conclusions might have to be revised. Also, the conclusions of induc-
tive reasoning should be precisely stated to reflect the evidence.

14.3 – Deductive Reasoning
The second type of reasoning is called deductive reasoning, or deduc-
tion, a type of reasoning in which a conclusion is based on the combination
of multiple premises that are generally assumed to be true. It has been
referred to as “reasoning from principle,” which is a good description. It
can also be called “top-down” reasoning. However, you should not think of
deductive reasoning as the opposite of inductive reasoning. They are two
different ways of thinking about evidence.

First, formal deductive reasoning employs the syllogism, which is a
three-sentence argument composed of a major premise (a generalization

Deductive
reasoning

a type of reasoning in
which a conclusion is
based on the combina-
tion of multiple prem-
ises that are generally
assumed to be true

Analogical
reasoning

drawing conclusions
about an object or phe-
nomenon based on its
similarities to some-
thing else

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Syllogism

a three-sentence argu-
ment composed of a
major premise (a gen-
eralization or principle
that is accepted as
true), a minor premise
(and example of the
major premise), and a
conclusion

or principle that is accepted as true), a minor premise (an example of the
major premise), and a conclusion. This conclusion has to be true if the
major and minor premise are true; it logically follows from the first two
statements. Here are some examples. The most common one you may
have seen before.

All men are mortal. (Major premise: something everyone already
agrees on)

Socrates is a man. (Minor premise: an example taken from the
major premise.)

Socrates is mortal. (Conclusion: the only conclusion that can be
drawn from the first two sentences.)

Major Premise: All State College students must take COMM 1110.

Minor Premise: Brittany is a State College student.

Conclusion: Brittany must take COMM 1110.

Major Premise: All dogs have fur.

Minor Premise: Fifi is a dog.

Conclusion: Fifi has fur.

Of course, at this point you may have some issues with these examples.
First, Socrates is already dead and you did not need a syllogism to know
that. The Greek philosopher lived 2,400 years ago! Second, these seem
kind of obvious. Third, are there some exceptions to “All State College stu-
dents must take COMM 1110”? Yes, there are; some transfer students do
not, and certificate students do not. Finally, there are breeds of dogs that
are hairless. Some people consider them odd-looking, but they do exist. So
while it is true that all men are mortal, it is not absolutely and universally
true that all State College students must complete COMM 1110 or that all
dogs have fur.

Consequently, the first criterion for syllogisms and deductive reasoning is
that the premises have to be true for the conclusion to be true, even if the
method is right. A right method and untrue premises will not result in a
true conclusion. Equally, true premises with a wrong method will also not
result in true conclusions. For example:

Major premise: All dogs bark.

Minor premise: Fifi barks.

Conclusion: Fifi is a dog.

You should notice that the minor premise is stated incorrectly. We know
other animals bark, notably seals (although it is hard to think of a seal

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named “Fifi”). The minor premise would have to read “Fifi is a dog” to ar-
rive at the logical conclusion, “Fifi barks.” (Also, there are dog breeds that
do not bark.) However, by restating the major premise, you have a differ-
ent argument and a different variation of deductive reasoning.

Major premise: Dogs are the only animals that wag their tails
when happy.

Minor premise: Fifi wags her tail when happy.

Conclusion: Fifi is a dog.

Another term in deductive reasoning is an enthymeme. This odd word
refers to a syllogism with one of the premises missing.

Major premise: (missing)

Minor premise: Daniel Becker is a chemistry major.

Conclusion: Daniel Becker will make a good SGA president.

What is the missing major premise? “Chemistry majors make good SGA
presidents.” Why? Is there any support for this statement? Deductive rea-
soning is not designed to present unsupported major premises; its purpose
is to go from what is known to what is not known in the absence of direct
observation. If it is true that chemistry majors make good SGA presidents,
then we could conclude Dan will do a good job in this role. But the prem-
ise, which in the enthymeme is left out, is questionable when put up to
scrutiny.

Major premise: Socialists favor government-run health care.

Minor premise: (missing)

Conclusion: Candidate Fran Stokes favors government-run health
care.

The missing statement in the minor premise, “Fran Stokes is a socialist,”
is left out so that the audience can make the connection, even if it is erro-
neous. Consequently, it is best to avoid enthymemes with audiences and
to be mindful of them when used by persuaders. They are mentioned here
to make you aware of how commonly they are used as shortcuts. En-
thymemes are common in advertising. You may have heard the slogan for
Smucker’s jams, “With a name like Smucker’s, it has to be good.”

Major premise: Products with odd names are good products.
(questionable!)

Minor premise: “Smucker’s” is an odd name.

Conclusion: Smucker’s is a good product.

Enthymeme

a syllogism with one of
the premises missing

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To conclude, deductive reasoning helps us go from known to unknown and
can lead to reliable conclusions if the premises and the method are cor-
rect. It has been around since the time of the ancient Greeks. It is not the
flipside of inductive but a separate method of logic. While enthymemes are
not always errors, you should listen carefully to arguments that use them
to be sure that something incorrect is not being assumed or presented.

14.4 – Logical Fallacies
The second part of achieving a logical speech is to avoid logical fallacies.
Logical fallacies are mistakes in reasoning–getting one of the formulas,
inductive or deductive, wrong. There are actually dozens upon dozens of
fallacies, some of which have complicated Latin names. This chapter will
deal with eighteen of the most common ones that you should know to
avoid poor logic in your speech and to become a critical thinker.

False Analogy
A false analogy is a fallacy where two things are compared that do not
share enough key similarities to be compared fairly. As mentioned before,
for analogical reasoning to be valid, the two things being compared must
be essentially similar—similar in all the important ways. Two states could
be analogous, if they are in the same region, have similar demographics
and histories, similar size, and other aspects in common. Georgia is more
like Alabama than it is like Hawaii, although both are states. An analogy
between the United States and, for example, a tiny European country with
a homogeneous population is probably not a valid analogy, although com-
mon. Even in the case where the two “things” being compared are similar,
you should be careful to support your argument with other evidence.

False analogy

a fallacy where two
things are compared
that do not share
enough (or key) simi-
larities to be compared
fairly

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False Cause
False cause is a fallacy that assumes that one thing causes another, but
there is no logical connection between the two. A cause must be direct and
strong enough, not just before or somewhat related to cause the problem.
In a false cause fallacy, the alleged cause might not be strong or direct
enough. For example, there has been much debate over the causes of the
recession in 2008. If someone said, “The exorbitant salaries paid to pro-
fessional athletes contributed to the recession” that would be the fallacy
of false cause. Why? For one thing, the salaries, though large, are an in-
finitesimal part of the whole economy. Second, those salaries only affect
a small number of people. Third, those salaries have nothing to do with
housing market or the management of the large car companies, banks, or
Wall Street, which had a stronger and more direct effect on the economy as
a whole. In general, while we are often tempted to attribute a large societal
or historical outcome to just one cause, that is rarely the case in real life.

Slippery Slope
A slippery slope fallacy is a type of false cause which assumes that tak-
ing a first step will lead to subsequent events that cannot be prevented.
The children’s book, If You Give a Moose a Muffin is a good example of
slippery slope; it tells all the terrible things (from a child’s point of view)
that will happen, one after another, if a moose is given a muffin. If A hap-
pens, then B will happen, then C, then D, then E, F, G and it will get worse
and worse and before you know it, we will all be in some sort of ruin. So,
don’t do A or don’t let A happen, because it will inevitably lead to Z, and of
course, Z is terrible.

This type of reasoning fails to look at alternate causes or factors that could
keep the worst from happening, and often is somewhat silly when A is
linked right to Z. A young woman may say to a young man asking her out,

“If I go out with you Thursday night, I won’t be able to study for my test
Friday. Then I will fail the test. Then I will fail the class. Then I will lose
my scholarship. Then I will have to drop out of college. Then I will not get
the career I want, and I’ll be 30 years old still living with my parents, un-
married, unhappy, and no children or career! That’s why I just can’t go out
with you!” Obviously, this young woman has gone out of her way to get out
of this date, and she has committed a slippery slope. Additionally, since no
one can predict the future, we can never be entirely certain on the direc-
tion a given chain of events will lead.

Slippery slope arguments are often used in discussions over emotional and
hot button topics such as gun control and physician-assisted suicide. One
might argue that “If guns are outlawed, only outlaws will have guns,” a
bumper sticker you may have seen. This is an example of a slippery slope
argument because it is saying that any gun control laws will inevitably lead

False cause

a general fallacy in-
volving causal reason-
ing, where it is as-
sumed that something
that is neither strong
or direct enough has
caused something
else, or something that
happened first in time
caused something later

Slippery slope

a fallacy that assumes
that taking a first step
will lead to subsequent
events that cannot be
prevented

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to no guns being allowed at all in the U.S. and then the inevitable result
that only criminals will have guns because they don’t obey gun control
laws anyway. While it might be true criminals do not care about gun laws,
we already have a large number of gun laws and the level of gun ownership
is as high as ever.

However, just because an argument is criticized as a slippery slope,
that does not mean it is a slippery slope. Sometimes actions do lead to
far-reaching but unforeseen events, according to the “law of unintended
consequences.” We should look below the surface to see if the accusation
of slippery slope is true.

For example, in regard to the anti-gun control “bumper sticker,” an inves-
tigation of the facts will show that gun control laws have been ineffective in
many ways since we have more guns than ever now (347 million, accord-
ing to a website affiliated with the National Rifle Association). However,
according to the Brookings Institution, there are

“‘…about 300 major state and federal laws, and an unknown but
shrinking number of local laws’. . . . Rather than trying to base ar-
guments for more or fewer laws on counting up the current total,
we would do better to study the impact of the laws we do have.”
(Vernick & Hepburn, 2003, p. 2).

Note that in the previous paragraph, two numerical figures are used, both
from sources that are not free of bias. The National Rifle Association ob-
viously opposes gun restrictions and does not support the idea that there
are too many guns. Their website gives the background to show how that
figure was discovered. The Brookings Institution is a “think-tank” (a group
of scholars who write about public issues) that advocates gun control.
Their article explains how it came to its number of state and federal laws,
but admits that it omitted many local laws about carrying or firing guns in
public places. So the number is actually higher, by its own admission. The
Brookings Institution does not think there are too many laws; it thinks
there should be more, or at least better enforced ones. Also, it should be
noted that this article is based on data from 1970-1999, so the information
may be out of date.

This information about the sources is provided to make a point about
possible bias in sources and about critical thinking and reading, or more
specifically, reading carefully to understand your sources. Just finding
a source that looks pretty good is not enough. You must ask important
questions about the way the information is presented. An interesting
addition to the debate is found at this link. Although most people have
strong opinions about gun control, pro and con, it is a complicated debate
that requires, like most societal issues, clear and critical thinking about the
evidence.

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Hasty Generalization
Making a hasty generalization means making a generalization with too
few examples. It is so common that we might wonder if there are any legit-
imate generalizations. One key to generalizations is how the conclusions
are “framed” or put into language. The conclusions should be specific and
be clear about the limited nature of the sample. Even worse is when the
generalization is also applied too hastily to other situations. For example:

Premise: Albert Einstein did poorly in math in school.

Conclusion: All world-renowned scientists do poorly in math in
school.

Secondary Conclusion: I did poorly at math in school, so I will
become a world-renowned scientist.

Or this example that college professors hear all the time.

Premise: Mark Zuckerberg dropped out of college, invented Face-
book, and made billions of dollars.

Premise: Bill Gates dropped out of college, started Microsoft, and
made billions of dollars.

Conclusion: Dropping out of college leads to great financial suc-
cess.

Secondary conclusion: A college degree is unnecessary to great
financial success.

Straw Man
A straw man fallacy is a fallacy that shows only the weaker side of an
opponent’s argument in order to tear it down more easily. The term “straw
man” brings up the image of a scarecrow, and that is the idea behind the
expression. Even a child can beat up a scarecrow; anyone can. Straw man
fallacy happens when an opponent in a debate misinterprets or takes a
small part of their opponent’s position in a debate. Then they blow that
misinterpretation or small part out of proportion and make it a major part
of the opponent’s position. This is often done by ridicule, taking state-
ments out of context, or misquoting.

Hasty
generalization

a fallacy that involves
making a general-
ization with too few
examples

Straw man

a fallacy that shows
only the weaker side of
an opponent’s argu-
ment in order to more
easily tear it down

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Politicians, unfortunately, commit the straw man fallacy quite frequently,
but they are hardly the only ones. Someone may argue that college profes-
sors don’t care about students’ learning because professors say, “You must
read the chapter to understand the material; I can’t explain it all to you in
class.” That would be taking a behavior and making it mean something it
doesn’t. If someone states, “College A is not as good as College B because
the cafeteria food at College A is not as good” that is a pretty weak argu-
ment—and making too big of a deal over of a minor thing—for attending
one college over another.

Post hoc ergo propter hoc
This Latin phrase means “After the fact, therefore because of the fact.”
Also called historical fallacy, this one is an error in causal reasoning. His-
torical fallacy uses progression in time as the reason for causation, but
nothing else. In this scenario, A happens, then B happens; therefore A
caused B. The fallacy states that because an event takes place first in time,
it is the cause of an event that takes place later in time. We know that is
not true, but sometimes we act as if it is.

Elections often get blamed for everything that happens afterward. It is true
that a cause must happen first or before the effect, but it doesn’t mean that
everything or anything that happens beforehand must be the cause. In the
example given earlier, a football team losing its game five days earlier can’t
be the reason for a student failing a test just because it happened first.

Argument from Silence
You can’t prove something from nothing. If the constitution, legal system,
authority, or the evidence is silent on a matter, then that is all you know.
You cannot conclude anything about that. “I know ESP is true because
no one has ever proven that it isn’t true” is not an argument. Here we
see the difference between fallacious and false. Fallacious has to do with

Post hoc ergo prop-
ter hoc

(historical fallacy)

using progression in
time as the reason for
causation, but nothing
else

Argument from
Silence

Making a converse
argument from lack of
evidence or informa-
tion about a conclusion

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the reasoning process being incorrect, not with the truth or falseness of
the conclusion. If I point to a girl on campus and say, “That girl is Taylor
Swift,” I am simply stating a falsehood, not committing a fallacy. If I say,

“Her name is Taylor Swift, and the reason I know that is because no one
has ever told me that her name is not Taylor Swift” (argument from si-
lence), that is a fallacy and a falsehood. (Unless by some odd circumstance
her name really is Taylor Swift or the singer Taylor Swift frequents your
campus!)

Statistical fallacies
There are many ways that statistics can be used unethically, but here we
will deal with three. The first type of statistical fallacy is “small sample,”
the second is “unrepresentative sample,” and the third is a variation of
appeal to popularity (discussed below). In small sample, an argument
is being made from too few examples, so it is essentially hasty general-
ization. In unrepresentative sample, a conclusion is based on surveys of
people who do not represent, or resemble, the ones to whom the conclu-
sion is being applied. If you ever take a poll on a website, it is not “scien-
tific” because it is unrepresentative. Only people who go to that website
are participating, and the same people could be voting over and over. In
a scientific or representative survey or poll, the pollsters talk to different
socio-economic classes, races, ages, and genders and the data-gathering is
very carefully performed.

If you go to the president of your college and say, “We need to have a
daycare here because 90% of the students say so,” but you only polled ten
students, that would be small sample. If you say, “I polled 100 students,”
that would still be small, but better, unless all of them were your friends
who attended other colleges in the state. That group would not be repre-
sentative of the student body. If you polled 300 students but they were all
members of the same high school graduating class and the same gender as
you, that would also be unrepresentative sample.

In the end, surveys indicate trends in opinions and behaviors, not the
future and not the truth. We have lots of polls before the election, but only
one poll matters—the official vote on Election Day.

Non Sequitur
Non sequitur is Latin for “it does not follow.” It’s an all-purpose fallacy
for situations where the conclusion sounds good at first but then you real-
ize there is no connection between the premises and the conclusion. If you
say to your supervisor, “I need a raise because the price of BMWs went up,”
that is a non sequitur.

Non sequitur

a fallacy where the
conclusion does not
follow from its premise

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Inappropriate Appeal to Authority
There are appropriate appeals to authority, such as when you use sources
in your speech who are knowledgeable, experienced, and credible. But not
all sources are credible. Some may be knowledgeable about one field but
not another. A person with a Nobel Prize in economics is not qualified to
talk about medicine, no matter how smart he/she is (the economist could
talk about the economic factors of medicine, however). Of course, the most
common place we see this is in celebrity endorsements on commercials.

False Dilemma
This one is often referred to as the “either-or” fallacy. When you are given
only two options, and more than two options exist, that is false dilemma.
Usually in false dilemma, one of the options is undesirable and the oth-
er is the one the persuader wants you to take. False dilemma is common.

“America: Love it or Leave It.” “If you don’t buy this furniture today, you’ll
never get another chance.” “Vote for Candidate Y or see our nation de-
stroyed.”

Appeal to Tradition
Essentially, appeal to tradition is the argument, “We’ve always done it this
way.” This fallacy happens when traditional practice is the only reason
for continuing a policy. Tradition is a great thing. We do many wonderful
things for the sake of tradition, and it makes us feel good. But doing some-
thing only because it’s always been done a certain way is not an argument.
Does it work? Is it cost effective? Is some other approach better? If your
college library refused to adopt a computer database of books in favor of
the old card catalog because “that’s what libraries have done for decades,”
you would likely argue they need to get with the times. The same would be
true if the classrooms all still had only chalkboards instead of computers
and projectors and the administration argued that it fit the tradition of
classrooms.

Bandwagon
This fallacy is also referred to as “appeal to majority” and “appeal to pop-
ularity,” using the old expression of “get on the bandwagon” to support an
idea. Essentially, bandwagon is a fallacy that asserts that because some-
thing is popular (or seems to be), it is therefore good, correct, or desir-
able. In a sense it was mentioned before, under statistical fallacies. You’ve
probably heard it or said it many times: “Everybody is doing it.” Well, of
course, everybody is not doing it, it just seems like it from limited observa-
tion. And the fact (or perception) that more than 50% of the population is
engaging in an activity does not make that a wise activity or right for you.

Bandwagon

a fallacy that assumes
that because some-
thing is popular, it is
therefore good, cor-
rect, or desirable

False Dilemma

a fallacy that forces
listeners to choose be-
tween two alternatives
when more than two
alternatives exist

Appeal to Tradition

Arguing that tradition-
al practice and long-
term history is the only
reason for continuing a
policy

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Many times in history over 50% of the population believed or did some-
thing that was not good or right, such as believing the earth was the center
of the solar system and the sun orbited around the earth. In a democracy
we make public policy to some extent based on majority rule, but we also
have protections for the minority. This is a wonderful part of our system.
It is sometimes foolish to say that a policy is morally right or wrong or
wise just because it is supported by 50% of the people. So when you hear
a public opinion poll that says, “58% of the population thinks…” keep this
in mind. Also, all it means is that 58% of the people on a survey indicated
a belief or attitude on a survey, not that the belief or attitude is correct or
that it will be the majority opinion in the future.

Red Herring
This one has an interesting history, and you might want to look it up. A
herring is a fish, and it was once used to throw off or distract foxhounds
from a particular scent of the fox they were chasing. A red herring, then,
is creating a diversion or introducing an irrelevant point to distract some-
one or get someone off the subject of the argument. When a politician
in a debate is asked about his stance on immigration, and the candidate
responds, “I think we need to focus on reducing the debt. That’s the real
problem!”, he is introducing a red herring to distract from the original
topic under discussion. If someone argues, “We should not worry about
the needs of people in other countries because we have poor people in the
United States,” that may sound good on the surface, but it is a red herring
and a false dilemma (either-or) fallacy. It is possible to address poverty in
this country and other countries at the same time.

Ad Hominem
This Latin term means “argument to the man,” and generally refers to a
fallacy that attacks the person rather than dealing with the real issue in
dispute. A person using ad hominem connects a real or perceived flaw
in a person’s character or behavior to an issue they support, asserting that
the flaw in character makes the position on the issue wrong. Obviously,
there is no connection. In a sense, ad hominem is a type of red herring
because it distracts from the real argument. In some cases, the “hidden
agenda” is to say that because someone of bad character supports an issue
or argument, therefore the issue or argument is not worthy or logical.

A person using ad hominem might say, “Climate change is not true. It is
supported by advocates such as Congressman Jones, and we all know that
Congressman Jones was convicted of fraud last year.” This is not to say
that Congressman Jones should be re-elected, only that climate change’s
being true or false is irrelevant to the fraud conviction. Do not confuse ad
hominem with poor credibility or ethos. A speaker’s ethos, based on char-

Red herring

creating a diversion or
introducing an irrele-
vant point to distract
someone or get some-
one off the subject of
the argument

Ad hominem

a fallacy that attacks
the person rather than
dealing with the real
issue in dispute

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acter or past behavior, does matter. It just doesn’t mean that the issues
they support are logically or factually wrong.

Ad Misericordium
This Latin term means “appeal to pity” and sometimes that term is used
instead of the Latin one. There is nothing wrong with pity and human
compassion as an emotional appeal in a persuasive speech; in fact, that is
definitely one you might want to use if it is appropriate, such as to solicit
donations to a worthwhile charity. However, if the appeal to pity is used to
elicit an emotional appeal and cover up a lack of facts and evidence, it is
being used as a smokescreen and is deceiving the audience. If a nonprofit
organization tried to get donations by wrenching your heartstrings, that
emotion may divert your attention from how much of the donation really
goes to the “cause.” Chapter 3 of this book looked at ethics in public speak-
ing, and intentional use of logical fallacies is a breach of ethics, even if the
audience accepts them and does not use critical thinking on its own.

Plain Folks
Plain folks is a tactic commonly used in advertising and by politicians.
Powerful persons will often try to make themselves appear like the “com-
mon man.” A man running for Senate may walk around in a campaign ad
in a flannel shirt, looking at his farm. (Flannel shirts are popular for poli-
ticians, especially in the South.) A businessman of a large corporation may
want you to think his company cares about the “little guy” by showing the
owner helping on the assembly line. The image that these situations cre-
ate says, “I’m one of the guys, just like you.” There is nothing wrong with
wearing a flannel shirt and looking at one’s farm, unless the reason is to
divert from the real issues.

Guilt by Association
This fallacy is a form of false analogy based on the idea that if two things
bear any relationship at all, they are comparable. No one wants to be
blamed for something just because she is in the wrong place at the wrong
time or happens to bear some resemblance to a guilty person. An exam-
ple would be if someone argued, “Adolf Hitler was a vegetarian; therefore
being a vegetarian is evil.” Of course, vegetarianism as a life practice had
nothing to do with Hitler’s character. Although this is an extreme example,
it is not uncommon to hear guilt by association used as a type of ad homi-
nem argument. There is actually a fallacy called “reductio ad Hitlerum”—
whenever someone dismisses an argument by bringing up Hitler out of
nowhere.

There are other fallacies, many of which go by Latin names. You can visit
other websites, such as http://www.logicalfallacies.info/ for more types

Ad misericordium

inappropriate appeal
to pity or emotions to
hide lack of facts or
argument

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and examples. These eighteen are a good start to helping you discern good
reasoning and supplement your critical thinking knowledge and ability.

Conclusion
This chapter took the subject of public speaking to a different level in that
it was somewhat more abstract than the other chapters. However, public
speakers are responsible for using good reasoning as much as they are
responsible to have an organized speech, to analyze the audience, or to
practice for effective delivery.

Something to Think About
You cannot hear logical fallacies unless you listen carefully and critically.
Keep your ears open to possible uses of fallacies. Are they used in discus-
sion of emotional topics? Are they used to get compliance (such as to buy
a product) without allowing the consumer to think about the issues? What
else do you notice about them?

Here is a class activity one of the authors has used in the past to teach fal-
lacies. With a small group of classmates, create a “fallacy skit” to perform
for the class. Plan and act out a situation where a fallacy is being used, and
then be able to explain it to the class. The example under Slippery Slope
about the young woman turning down a date actually came from the au-
thor’s students in a fallacy skit.

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Chapter 15: Special
Occasion Speaking

Learning Objectives
After reading this chapter, the student will be able to

• Understand the differences between research-based speeches (infor-
mative and persuasive) and special occasion speeches;

• Identify the types of special occasion speeches;
• Use language to create emotional and evocative phrases in special

occasion speeches;
• Understand the proper techniques for delivering a special occasion

speech.

Chapter Preview
15.1 – Understanding Special Occasion Speeches

15.2 – Types of Special Occasion Speeches

15.3 – Special Occasion Language

15.4 – Special Occasion Delivery

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15.1 – Understanding Special Occasion Speech-
es
Often the speaking opportunities life brings our way have nothing to do
with specifically informing or persuading an audience; instead, we are
commonly asked to speak during special occasions in our lives. Whether
you are standing up to give a speech at an awards ceremony or a toast at a
wedding, knowing how to deliver speeches in a variety of different contexts
is the nature of special occasion speaking. In this chapter, we are going to
explore what special occasion speeches are as well as a number of types of
special occasion speeches ranging from humorous to somber.

In broad terms, a special occasion speech is a speech designed to ad-
dress and engage the context and audience’s emotions on a specific occa-
sion. Like informative or persuasive speeches, special occasion speeches
should communicate a clear message, but the manner of speaking used
is typically different. The word “special” in the term “special occasion
speeches” is somewhat subjective in that while some speaking occasions
truly are special occasions (e.g., a toast at a wedding, an acceptance speech
at an awards banquet, a eulogy for a loved one), they can also be given at
more mundane events, such as the hundreds of public relations speeches
that big companies give every day. The goal of a special occasion speech is
ultimately to stir an audience’s emotions and make them feel a certain way
in response to the situation or occasion.

Of all the types of speeches we are most likely to have to give during our
lives, many of them will fall into the special occasion category. These often
include speeches that are designed to inspire or motivate an audience to
do something. These are, however, different from a traditional persuasive
speech. Let’s say you’re the coach of your child’s Little League team or a
project leader at your work. In both cases you might find yourself deliv-
ering a speech to motivate and inspire your teams to do their best. You
can imagine how giving a motivational speech like that would be different
from a traditional persuasive speech, such as focusing on why a group of
50-somethings should change their investment strategy or a group of your
peers to vote for a certain candidate for Student Senate.

To help us think through how to be effective in delivering special occasion
speeches, let’s look at four key ingredients: preparation, adaptation to the
occasion, adaptation to the audience, and mindfulness about the time.

Be Prepared
First, and foremost, the biggest mistake you can make when standing to
deliver a special occasion speech is to underprepare or simply not prepare
at all. We’ve stressed the need for preparation throughout this text, so
just because you’re giving a wedding toast or a eulogy doesn’t mean you

Special Occasion
Speech

a speech designed to
capture an audience’s
attention while deliv-
ering a message

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shouldn’t think through the speech before you stand up and speak out. If
the situation is impromptu, even jotting some basic notes on a napkin is
better than not having any plan for what you are going to say.

Adapt to the Occasion
Not all content is appropriate for all occasions. If you are asked to deliv-
er a speech commemorating the first anniversary of a tragic event, then
obviously using humor wouldn’t be appropriate. But some decisions about
adapting to the occasion are less obvious. Consider the following exam-
ples:

• You are the maid of honor giving a toast at the wedding of your
younger sister.

• You are receiving a Most Valuable Player award in your favorite sport.

• You are a sales representative speaking to a group of clients after a
mistake has been discovered.

• You are a cancer survivor speaking at a high school student assembly.

• You are giving an after-dinner speech to the members of your frater-
nity.

How might you adapt your message and speaking style to successfully con-
vey your message to these various audiences?

Remember that being a competent speaker is about being both personally
effective and socially appropriate. Different occasions will call for differ-
ent levels of social appropriateness. One of the biggest mistakes speakers
can make is to deliver one generic speech to different groups without
adapting the speech to the specific occasion. In fact, professional speakers
always make sure that their speeches are tailored for different occasions
by getting information about the occasion from their hosts. When we tailor
speeches for special occasions, people are more likely to remember those
speeches than if we give a generic speech.

Adapt to Your Audience
Once again, we cannot stress the importance of audience adaptation
enough in this text. Different audiences will respond differently to speech
material, so the more you know about your audience, the more likely you’ll
succeed in your speech. One of our coauthors was once at a conference for
teachers of public speaking. The keynote speaker stood and delivered a
speech on the importance of public speaking. While the speaker was good
and funny, the speech really fell flat. The keynote speaker basically told
the public speaking teachers that they should take public speaking courses
because public speaking is important. Right speech, wrong audience!

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Be Mindful of the Time
The last major consideration for delivering special occasion speeches
successfully is to be mindful of your time. Different speech situations have
their own conventions and rules with regard to time. Acceptance speech-
es and toasts, for example, should be relatively short (typically under two
minutes). A speech of introduction should be extremely brief—just long
enough to tell the audience what they need to know about the person
being introduced in a style that prepares them to appreciate that person’s
remarks. In contrast, commencement speeches, eulogies, and speeches to
commemorate events can run ten to twenty minutes in length, depending
on the context.

It’s also important to recognize that audiences on different occasions will
expect speeches of various lengths. For example, although it’s true that
graduation commencement speakers generally speak for ten to twenty
minutes, the closer that speaker heads toward twenty minutes the more
fidgety the audience becomes. To hold the audience’s attention, a com-
mencement speaker would do well to make the closing minutes of the
speech the most engaging and inspiring portion of the speech. If you’re not
sure about the expected time frame for a speech, ask the person who has
invited you to speak.

15.2 – Types of Special Occasion Speeches
Unlike the informative and persuasive speeches you were required to
give, special occasion speeches are much broader and allow for a wider
range of topics, events, and approaches to be employed. However, while
the following list of special occasion speeches is long, your instructor will
have specific types of special occasion speeches that you will be allowed (or
required) to do for class. Since you are likely to give many special occasion
speeches in your life, we want to cover everything you might need to know
to give a good one.

Speeches of Introduction
The first type of special occasion speech is the speech of introduction,
which is a mini-speech given by the host of a ceremony that introduces
another speaker and their speech. Few things are worse than when the
introducer of a speaker stands up and says, “This is Wyatt Ford. He’s going
to talk about stress.” While we did learn the speaker’s name and the topic,
the introduction falls flat. Audiences won’t be the least bit excited about
listening to Wyatt’s speech.

Just like any other speech, a speech of introduction should be a complete
speech and have a clear introduction, body, and conclusion—and you
should try to do it all in under two minutes. This brings up another “few

Speech of
introduction

a mini-speech given by
the host of a ceremony
that introduces anoth-
er speaker and his or
her speech

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things are worse” scenario: an introductory speaker who rambles on for
too long or who talks about himself or herself instead of focusing on the
person being introduced.

For an introduction, think of a hook that will make your audience inter-
ested in the upcoming speaker. Did you read a news article related to the
speaker’s topic? Have you been impressed by a presentation you’ve heard
the speaker give in the past? You need to find something that can grab
the audience’s attention and make them excited about hearing the main
speaker.

The body of your speech of introduction should be devoted to telling the
audience about the speaker’s topic, why the speaker is qualified, and why
the audience should listen (notice we now have our three main points).
First, tell your audience in general terms about the overarching topic of
the speech. Most of the time as an introducer, you’ll only have a speech
title and maybe a paragraph of information to help guide this part of your
speech. That’s all right. You don’t need to know all the ins and outs of the
main speaker’s speech; you just need to know enough to whet the audi-
ence’s appetite. Next, you need to tell the audience why the speaker is a
credible presenter on the topic. Has the speaker written books or articles
on the subject? Has the speaker had special life events that make him or
her qualified? Lastly, you need to briefly explain to the audience why they
should care about the upcoming speech. The outline can be adjusted; for
example, you can give the biographical information first, but these three
areas should be covered.

The final part of a good introduction is the conclusion, which is generally
designed to welcome the speaker to the platform. Many introducers will
conclude by saying something like, “I am looking forward to hearing how
Wyatt Ford’s advice and wisdom can help all of us today, so please join me
in welcoming Dr. Wyatt Ford.” At this point, you as the person introduc-
ing the speaker are “handing off” the speaking duties to someone else, so
it is not uncommon to end your speech of introduction by clapping as the
speaker comes on stage or shaking the speaker’s hand.

Speeches of Presentation
The second type of special occasion speech is the speech of presenta-
tion. A speech of presentation is a brief speech given to accompany a prize
or honor. Speeches of presentation can be as simple as saying, “This year’s
recipient of the Lavache Public Speaking prize is Ryann Curley,” or could
last up to five minutes as the speaker explains why the honoree was cho-
sen for the award. An interesting example of a speech presenting an award
is this [one by Zoe Saldana for J.J. Abrams]https://www.youtube.com/
watch?v=x03cGSszr8Q).

Speech of
presentation

a brief speech given to
accompany a prize or
honor

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When preparing a speech of presentation, it’s always important to ask how
long the speech should be. Once you know the time limit, then you can set
out to create the speech itself. First, you should explain what the award or
honor is and why the presentation is important. Second, you can explain
what the recipient has accomplished in order for the award to be bestowed.
Did the person win a race? Did the person write an important piece of
literature? Did the person mediate conflict? Whatever the recipient has
done, you need to clearly highlight their work. Lastly, if the race or com-
petition was conducted in a public forum and numerous people didn’t win,
you may want to recognize those people for their efforts as well. While you
don’t want to steal the show away from winner, you may want to highlight
the work of the other competitors or nominees.

Speeches of Acceptance
The complement to a speech of presentation is the speech of accep-
tance. The speech of acceptance is a speech given by the recipient of
a prize or honor. There are three typical components of a speech of ac-
ceptance: 1) thank the givers of the award or honor, 2) thank those who
helped you achieve your goal, and 3) put the award or honor into perspec-
tive. First, you want to thank the people who have given you the award or
honor and possibly those who voted for you. We see this done every year
during the Oscars, “First, I’d like to thank the Academy and all the Acade-
my voters.”

Second, you want to give credit to those who helped you achieve the award
or honor. No person accomplishes things in life completely on their own.
We all have family members, friends, and colleagues who support us and
help us achieve what we do in life, and a speech of acceptance is a great
time to graciously recognize those individuals. Lastly, put the award in
perspective. Tell the people listening to your speech why the award is
meaningful to you. If you know you are up for an award, the odds of your
winning are high. In order to avoid blubbering through an acceptance
speech, have one ready. A good rule to remember is: Be thankful, be gra-
cious, be short.

Speeches of Dedication
A fourth special occasion speech is the speech of dedication. A speech
of dedication is delivered when a new store opens, a building is named
after someone, a plaque is placed on a wall, a new library is completed,
and so on. These speeches are designed to highlight the importance of the
project and possibly those to whom the project has been dedicated.

When preparing a speech of dedication, start by explaining how you are in-
volved in the dedication and/or who is being honored in the dedication. If
the person to whom the dedication is being made is a relative, tell the au-
dience about your relationship and your relative’s accomplishments. Sec-

Speech of
acceptance

a speech given by the
recipient of a prize or
honor

Speech of
dedication

a speech delivered to
mark the unveiling,
opening, or acknowl-
edging of some land-
mark or structure

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ond, you want to explain what is being dedicated. If the dedication is a new
building or a pre-existing building, you want to explain the importance of
the structure. You should then explain who was involved in the project.

If the project is a new structure, talk about the people who built the struc-
ture or designed it. If the project is a pre-existing structure, talk about the
people who put together and decided on the dedication. Lastly, explain
why the structure is important for the community in which it is located. If
the dedication is for a new store, talk about how the store will bring in new
jobs and new shopping opportunities. If the dedication is for a new wing
of a hospital, talk about how patients will be served and the advances in
medicine the new wing will provide the community.

Toasts
At one time or another, almost everyone is going to be asked to deliver a
toast. A toast is a speech designed to congratulate, appreciate, or remem-
ber and, of course, involves glasses of (usually) an alcoholic drink. First,
toasts can be delivered for the purpose of congratulating someone for an
honor, a new job, or getting married. You can also toast someone to show
your appreciation for something he or she has done. Lastly, we toast peo-
ple to remember them and what they have accomplished.

When preparing a toast, the first goal is always to keep your remarks brief.
Toasts are generally given during the middle of some kind of festivities
(e.g., wedding, retirement party, farewell party), and you don’t want your
toast to take away from those festivities for too long. Second, the goal of a
toast is to focus attention on the person or persons being toasted—not on
the speaker.

As such, while you are speaking, you need to focus your attention toward
the people being toasted, both by physically looking at them and by keep-
ing your message about them. You should also avoid any inside jokes
between you and the people being toasted because toasts are public and
should be accessible for everyone who hears them. To conclude a toast,

Toast

a speech designed to
congratulate, appreci-
ate, or remember

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simply say something like, “Please join me in recognizing Gina for her
achievement” and lift your glass. When you lift your glass, this will signal
to others to do the same and then you can all take a drink, which is the end
of your speech.

Roasts
A roast is a very interesting and peculiar speech because it is designed to
both praise and good-naturedly insult a person being honored. Because
of this combination of purposes, it is not hard to argue that the roast is
probably a challenging type of speeches to write given the difficult task of
simultaneously praising and insulting the person. Generally, roasts are
given at the conclusion of a banquet in honor of someone’s life achieve-
ments. The television channel Comedy Central has been conducting roasts
of various celebrities for a few years, and if you’ve ever watched one, you
know that the “roasters” say some harsh things about the “roastees” even
though they are friends.

During a roast, the roaster will stand behind a lectern while the roastee is
seated somewhere where he or she is clearly on display for the audience to
see, thus allowing the audience to take in his or her reactions. Since half
the fun of a good roast is watching the roastee’s reactions during the roast,
it’s important to have the roastee clearly visible to the audience.

How does one prepare for a roast? First, you want to really think about
the person who is being roasted. Does he or she have any strange habits
or amusing stories in their past that you can discuss? When you think
through these questions, you want to make sure that you cross anything
off your list that is truly private information or will really hurt the person.
The goal of a roast is to poke at him, not massacre him.

Second, when selecting which aspects to poke fun at, you need to make
sure that the items you choose are widely known by your audience. Roasts
work when the majority of people in the audience can relate to the jokes
being made. If you have an inside joke with the roastee, bringing it up
during roast may be great fun for the two of you, but it will leave your
audience unimpressed. Lastly, end on a positive note. While the jokes are
definitely the fun part of a roast, you should leave the roastee and the audi-
ence knowing that you truly do care about and appreciate the person.

Eulogies
A eulogy is a speech given in honor of someone who has died (Don’t
confuse “eulogy” with “elegy,” a poem or song of mourning). Not to sound
depressing, but since everyone who is alive will someday die, the chance of
your being asked to give a eulogy someday for a friend or family member is
significant. However, when the time comes to deliver a eulogy, it’s good to
know what you’re doing and to adequately prepare your remarks.

Roast

a humorous speech
designed to both praise
and good-naturedly
insult a person being
honored

Eulogy

a speech given in hon-
or of someone who has
died

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When preparing a eulogy, first you need to know as much information
about the deceased as possible. The more information you have about the
person, the more personal you can make the eulogy. While you can rely
on your own information if you were close to the deceased, it is always a
good idea to ask friends and relatives of the deceased for their memories,
as these may add important facets that may not have occurred to you. Of
course, if you were not very close to the deceased, you will need to ask
friends and family for information. Second, although eulogies are deliv-
ered on the serious and sad occasion of a funeral or memorial service for
the deceased, it is very helpful to look for at least one point to be lighter or
humorous. In some cultures, in fact, the friends and family attending the
funeral expect the eulogy to be highly entertaining and amusing.

Take, for example, Tom Arnold’s eulogy of Saturday Night Live actor
Chris Farley. During his speech at Farley’s funeral, Arnold noted, “Chris
was concerned about his size, and so he made sure that all of us who knew
him well saw him naked at least once” (Glionna, 1998). Picturing the
heavy-set comedian naked surely brought some humor to the somber pro-
ceedings, but Arnold knew Farley (and his audience) well enough to know
that the story would be appropriate.

Knowing the deceased and the audience is vital when deciding on the type
and amount of humor to use in a eulogy. It’s doubtful statements like Tom
Arnold’s would fit many eulogies. But it would be appropriate to tell a fun-
ny story about Uncle Joe’s love for his rattletrap car or Aunt Mary’s love
of tacky Christmas sweaters. Ultimately, the goal of the humor or lighter
aspects of a eulogy is to relieve the tension that is created by the serious
nature of the occasion.

If you are ever asked to give a eulogy, that means you were probably close
to the deceased and are experiencing shock, sadness, and disbelief at your
loved one’s passing. The last thing that you will want to do (or be in a
mental state to do) is figure out how to structure your eulogy. To that end,
here are three parts of a eulogy (i.e. main points) you can use to write one
without worrying about being original with structure or organizational
patterns: praise, lament, and consolation.

Praise
The first thing you want to do when remembering someone who has
passed away is remind the audience what made that person so special. So
you will want to praise them and their accomplishments. This can include
notable achievements (being an award winner; helping with charities),
personal qualities (“she was always willing to listen to your problems and
help in any way she could”), or anecdotes and stories (being a great moth-
er; how she drove to college to visit you when you were homesick).

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Lament
The second thing you want to do in a eulogy is to lament the loss. To
lament means to express grief or sorrow, which is what everyone at a
funeral has gathered to do. You will want to acknowledge that everyone is
sad and that the deceased’s passing will be difficult to get through. Here
you might mention all the things that will no longer happen as a result of
the death. “Now that Grandpa is gone, there won’t be any more Sunday
dinners where he cooks chicken on the grill or bakes his famous macaroni
and cheese.”

Console
The final step (or main point) in a eulogy is to console the audience, or
to offer comfort in a time of grief. What you must remember (and many
people often forget) is that a eulogy is not a speech for the person who has
died; it is a speech for the people who are still living to try to help them
deal with the loss. You will want to end your eulogy on a positive note.
Offer some hope that someday, things will get better. If the deceased was a
religious person, this is where you might want to incorporate elements of
that belief system. Some examples would include ideas like:

“Jim has gone home to be with the Lord and is looking down on us
fondly today.”

“We may miss Aunt Linda deeply, but our memories of her will live
on forever, and her impact on this world will not soon be forgot-
ten.”

Using the Praise-Lament-Console format for eulogies gives you a simple
system where you can fill in the sections with 1) why was the person good,
2) why you will miss him or her, and 3) how you and the audience will get
through this loss. It sometimes also helps to think of the three points in
terms of Past-Present-Future: you will praise the deceased for what he
did when he was alive (the past), lament the loss you are feeling now (the
present), and console your audience by letting them know that things will
be all right (the future).

With regard to a eulogy you might give in class, you generally have two
options for how to proceed: you can eulogize a real person who has passed
away, or you can eulogize a fictional character (if your instructor permits
that). If you give a eulogy in class on someone in your life who has actu-
ally passed away, be aware that it is very common for students to become
emotional and have difficulty giving their speech. Even though you may
have been fine practicing at home and feel good about giving it, the emo-
tional impact of speaking about a deceased loved one in front of others
can be surprisingly powerful. Conversely, if you give a eulogy on a fictional
character, you must treat your classroom assignment eulogy as you would

Lament

to express grief or
sorrow

Console

to offer comfort in a
time of grief

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a real eulogy. You wouldn’t make fun of or trivialize someone’s life at an
actual funeral, so don’t do that in your eulogy for a serious speech assign-
ment either.

Speeches of Farewell
A speech of farewell allows someone to say good-bye to one part of his
or her life as he or she is moving on to the next part of life. Maybe you’ve
accepted a new job and are leaving your current job, or you’re graduating
from college and entering the work force. Periods of transition are often
marked by speeches of farewell. When preparing a speech of farewell, the
goal should be to thank the people in your current position and let them
know how much you appreciate them as you make the move to your next
position in life. Second, you want to express to your audience how much
the experience has meant to you. A farewell speech is a time to commemo-
rate and think about the good times you’ve had. As such, you should avoid
negativity during this speech. Lastly, you want to make sure that you end
on a high note.

Speeches for Commencements
A speech of commencement (or, as it is more commonly known,
a “commencement speech”) is designed to recognize and celebrate the
achievements of a graduating class or other group of people. These typi-
cally take place at graduation ceremonies. Nearly every one of us has sat
through commencement speeches at some point in our lives. And if you’re
like us, you’ve heard good ones and bad ones. Numerous celebrities and
politicians have been asked to deliver commencement speeches at colleges
and universities. A famous and well-thought-out commencement speech
was given by famed Harry Potter author J. K. Rowling at Harvard Univer-
sity in 2008 (found at http://www.youtube.com/watch?v=nkREt4ZB-ck).
Rowling’s speech has the perfect balance of humor and inspiration, which
are two of the main ingredients of a great commencement speech.

Speech of farewell

a speech allowing
someone to say good-
bye to one part of his
or her life as he or she
is moving on to the
next part of life

Speech of
commencement

a speech designed to
recognize and cele-
brate the achievements
of a graduating class or
other group of people

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If you’re ever asked to deliver a commencement speech, there are some key
points to think through when deciding on your speech’s content.

• If there is a specific theme for the graduation, make sure that your
commencement speech addresses that theme. If there is no specific
theme, come up with one for your speech. Some common commence-
ment speech themes are commitment, competitiveness, competence,
confidence, decision making, discipline, ethics, failure (and over-
coming failure), faith, generosity, integrity, involvement, leadership,
learning, persistence, personal improvement, professionalism, reality,
responsibility, and self-respect.

• Talk about your life and how graduates can learn from your experi-
ences to avoid pitfalls or take advantages of life. How can your life
inspire the graduates in their future endeavors?

• Make the speech appropriately humorous. Commencement speeches
should be entertaining and make an audience laugh to some extent.

• Be brief! Nothing is more painful than a commencement speaker who
drones on and on. Remember, the graduates are there to get their
diplomas; their families are there to watch the graduates walk across
the stage.

• Remember, while you may be the speaker, you’ve been asked to
impart wisdom and advice for the people graduating and moving on
with their lives, so keep it focused on them.

• Place the commencement speech into the broader context of the
graduates’ lives. Show the graduates how the advice and wisdom you
are offering can be utilized to make their own lives better.

Overall, it’s important to make sure that you have fun when delivering a
commencement speech. Remember, it’s a huge honor and responsibility
to be asked to deliver a commencement speech, so take the time to really
think through and prepare your speech.

After-Dinner Speeches
After-dinner speeches are humorous speeches that make a serious
point. These speeches get their name from the fact that they historically
follow a meal of some kind. After-dinner speakers are generally asked to
speak (or hired to speak) because they have the ability both to speak effec-
tively and to make people laugh. First and foremost, after-dinner speeches
are speeches and not stand-up comedy routines. All the basic conventions
of public speaking previously discussed in this text apply to after-dinner
speeches, but the overarching goal of these speeches is to be entertaining
and to create an atmosphere of amusement.

After-dinner speech

a humorous speech
that makes a serious
point

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After-dinner speaking is an extremely difficult type of speaking to do well
because it is an entertaining speech that depends on the successful deliv-
ery of humor. People train for years to develop comic timing, or the verbal
and nonverbal delivery used to enhance the comedic value of a message.
But after-dinner speaking is difficult, not impossible. What follows is the
method we recommend for developing a successful after-dinner speech.

First, use all that you have learned about informative or persuasive speech-
es to prepare a real informative or persuasive speech roughly two-thirds
the length of what the final speech will become. That is, if you’re going to
be giving a ten-minute speech, then your “real” informative or persuasive
speech should be six or seven minutes in length. This is the “serious mes-
sage” portion of the speech where you will try to make a point of educating
your audience.

Next, go back through the speech and look for opportunities to insert hu-
morous remarks. Once you’ve looked through your speech and examined
places for verbal humor, think about any physical humor or props that
would enhance your speech. Physical humor is great if you can pull it off
without being self-conscious. One of the biggest mistakes any humorist
makes is to become too aware of what his or her body is doing because it’s
then harder to be free and funny. As for props, after-dinner speakers have
been known to use everything from oversized inflatable baseball bats to
rubber clown noses. The goal for a funny prop is that it adds to the humor
of the speech without distracting from its message.

Last, and probably most important, try the humor out on real, live people.
This is important for three reasons. First, the success of humor depends
heavily on delivery, and especially timing in delivery. You will need prac-
tice to polish your delivery so that your humor comes across. If you can’t
make it through one of your jokes without cracking up, you will need to
either incorporate the self-crackup into your delivery or forgo using that
joke.

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Second, just because you find something unbelievably funny in your head
doesn’t mean that it will make anyone else laugh. Often, humor that we
have written down on paper just doesn’t translate when orally presented.
You may have a humorous story that you love reading on paper, but find
that it just seems to drone on once you start telling it out loud. Further-
more, remember there is a difference between written and verbal language,
and this also translates to how humor is interpreted. Third, you need to
make sure the humor you choose will be appropriate for a specific audi-
ence. What one audience finds funny another may find offensive. Humor is
the double-edged sword of public speaking. On one side, it is an amazing
and powerful speaking tool, but on the other side, few things will alienate
an audience more than offensive humor. If you’re ever uncertain about
whether a piece of humor will offend your audience, don’t use it.

So you may now be asking, “What kind of topics are serious that I can joke
about?” The answer to that, like the answer to most everything else in the
book, is dependent on your audience and the speaking situation, which is
to say any topic will work, while at the same time you need to be very care-
ful about how you choose your topic.

Take, for example, the experience one of your authors had while he was
attending a large university. One of the major problems that any large
university faces is parking: the ratio of parking spaces to students at some
of these schools can be 1:7 (one parking space for every seven students). In
addressing this topic at a banquet, a student gave an after- dinner speech
that addressed the problem of the lack of student parking. To do so, he
camouflaged his speech as a faux-eulogy (fake eulogy) for the yellow and
black board on the parking lot gates (see Image 15.1) that was constantly
and consistently driven through by students wanting to access restricted
parking. The student personified the board by noting how well it had done
its job and lamented that it would never get to see its little toothpick chil-
dren grow up to guard the White House. But underneath the humor incor-
porated into the speech was a serious message: this wouldn’t keep happen-
ing if adequate parking was provided for students on campus.

Motivational Speeches
A motivational speech is designed not only to make an audience expe-
rience emotional arousal (fear, sadness, joy, excitement) but also to moti-
vate the audience to do something with that emotional arousal. Whereas a
traditional persuasive speech may want listeners to purchase product X or
agree with idea Y, a motivational speech helps to inspire people in a broad-
er fashion, often without a clearly articulated end result in mind. As such,
motivational speaking is a highly specialized form of persuasive speaking
commonly delivered in schools, businesses, religious houses of worship,
and club or group contexts. The Toastmasters International Guide to

Motivational
speech

a speech designed
not only to make an
audience experience
emotional arousal
(fear, sadness, joy,
excitement) but also to
motivate the audience
to do something with
that emotional arousal

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Successful Speaking (Slutsky & Aun, 1997) lists four types of motivational
speeches: hero, survivor, religious, and success.

The hero speech is a motivational speech given by someone who is
considered a hero in society (e.g., military speakers, political figures, and
professional athletes). Just type “motivational speech” into YouTube and
you’ll find many motivational speeches given by individuals who can be
considered heroes or role models.

The survivor speech is a speech given by someone who has survived a
personal tragedy or who has faced and overcome serious adversity. In the
following clip, cancer survivor Becky M. Olsen discusses being a cancer
survivor (http://www.youtube.com/watch?v=zuo1u_C9_3g). Becky Olsen
goes all over the country talking with and motivating cancer survivors to
beat the odds.

The religious speech is fairly self-explanatory; it is designed to incor-
porate religious ideals into a motivational package to inspire an audience
into thinking about or changing aspects of their religious lives. The final
type of motivational speech is the success speech, which is given by
someone who has succeeded in some aspect of life and is giving back by
telling others how they too can be successful.

Summary
As stated at the beginning of this section, you will almost certainly be lim-
ited by your professor with regards to which of these types of speeches you
can give for your special occasion speech in class, but it is not unrealistic
to think that you will be called upon at various points in your life to give
one or more of these speeches. Knowing the types and basic structures will
help when those moments arise.

15.3 – Special Occasion Language
Special occasion speaking is so firmly rooted in the use of good language
that it makes sense to address it here, drawing from concepts in Chapter
10. More than any other category of speech, the special occasion speech
is arguably one where the majority of your preparation time will be spe-
cifically allocated towards the words you choose. This isn’t to say you
shouldn’t have used good language in your informative and persuasive
speeches, but that the emphasis shifts slightly in a special occasion speech.

For example, for your informative and persuasive speeches you were
required to conduct research and cite your sources in a bibliography or
references/works cited page, which took you some time to look up and for-
mat. In most cases, that will not be necessary in a special occasion speech,
although there may be reasons to consult sources or other persons for in-
formation in crafting your speech. So for special occasion speeches, there

Hero speech

a motivational speech
given by someone who
is considered a hero in
society

Survivor speech

a speech given by
someone who has sur-
vived a personal trag-
edy or who has faced
and overcame serious
adversity

Religious speech

a speech designed to
incorporate religious
ideals into a moti-
vational package to
inspire an audience
into thinking about or
changing aspects of
their religious lives

Success speech

a speech given by
someone who has suc-
ceeded in some aspect
of life and is giving
back by telling others
how they too can be
successful

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is a trade-off. The time you don’t spend doing research is now going to be
reallocated towards crafting emotional and evocative phrases that convey
the sentiment your speech is meant to impart.

The important thing to remember about using language effectively is that
we are not talking about using big words just to sound smart. Do not touch
a thesaurus! Good language isn’t about trying to impress us with fancy
words. It’s about taking the words you are already comfortable and famil-
iar with and putting them in the best possible order. Consider the follow-
ing example from the then-president of the Ohio State University, Gordon
Gee, giving a commencement address at Florida State University in 1997:

As you look back on your years at Florida State I hope you remem-
ber many good things that have happened. These experiences are,
for the most part, events of the mind. The memories, ladies and
gentlemen, however, are treasures of the heart.

Notice three things about his use of language: first, he doesn’t try to use
any fancy words, which he certainly could if he wanted to. Every word
in this portion of his speech is one that all of us knew by the time we left
elementary school, so again, don’t mistake good language for big words.
Using a five-syllable word when a two-syllable word will work just as well
often means a speaker is trying too hard to sound smart. And given that
the use of those big words often comes off sounding awkward or inappro-
priate, you’re better off just sticking with what you know.

Second, notice how he uses those basic words to evoke emotion and won-
derment. Putting the words you know into the best possible order, when
done well, will make your speech sound extremely eloquent and emotional.
Third, he uses parallelism in this brief snippet, one of the rhetorical tech-
niques discussed in Chapter 10. The use of “events of the mind” and “trea-
sures of the heart” to compare what is truly important about the college
experience is powerful. Indeed, Gee’s commencement address is full of
various rhetorical devices, with the twelve-minute speech also containing
alliteration, assonance, and antithesis.

15.4 – Special Occasion Delivery
Just as the language for special occasion speaking is slightly different, so
too are the ways in which you will want to deliver your speech. First and
foremost, since you will be spending so much time crafting the perfect
language to use and putting your words in the right order, it is imperative
that you say exactly what you have written; otherwise, what was the point?
To that end, your delivery for a special occasion speech will skew slightly
more in favor of manuscript speaking discussed in Chapter 11. While it is
still vital to establish eye contact with your audience and to not sound like
you are reading, it is also important to get the words exactly right.

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You will need to practice your special occasion speech as much as or even
more than you did for your informative or persuasive speeches. You need
to know what you are going to say and feel comfortable knowing what is
coming next. This is not to say you should have your speech memorized,
but you need to be able to take your eyes off the page in order to establish
and maintain a rapport with your audience, a vital element in special oc-
casion speaking because of the emotional component at the core of these
speeches. Knowing your speech will also allow you to counteract the flow
of adrenaline into your system, something particularly important given
that special occasion speeches tend to be very emotional, not just for the
audience, but for you as well.

Basically, knowing your speech well allows you to incorporate the emotion
that a special occasion speech is meant to convey, something that is hard
to do when you read the entirety of your speech. In this way your audience
will sense the pride you feel for a graduating class during a commence-
ment speech, the sorrow you feel for the deceased during a eulogy, or the
gratitude you have when accepting an award.

Conclusion
Special occasion speaking is the most varied type of speaking to cover;
however, there are some general rules to keep in mind regardless of what
type you are engaged in. Remember that using good, evocative language
is key, and that it is important that you deliver your speech in a way that
both conveys the proper emotion for the occasion as well as allows you to
give the speech exactly as you wrote it.

Sample Outline: Commemorative (Tribute) Speech on Simone
Biles

By Kellie Barnes

Specific Purpose: To inspire my audience with the story of Simone Biles.

Introduction: “I’m not the next Usain Bolt or Michael Phelps. I’m the first
Simone Biles!” Said Simone, and boy did she earn that kind of recognition!
Some of you might hear that name and think of a random gymnast and
some of you may hear that name and not know who it is at all; but today,
before this class is over, I am going to make sure each and every one of you
remember just how great she is and why she deserves to be recognized.

Thesis: A person whom I admire over all other athletes is Simone Biles.

Preview: Simone is special in my eyes because she has overcome some big
challenges in her life to get to where she is today. Not only is she a three-
time gymnastics champion, but she made history while doing it.

I. Simone overcame an extremely rough childhood in Columbus,

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Ohio, as both her mother and father were struggling with sub-
stance abuse.

A. Simone’s grandparents took her and her siblings under
their wings.

B. Soon her grandparents were able to adopt all of the grand-
children at a fairly young age.

C. Although Simone didn’t have the best relationship with her
mom as a young child, she had plenty of women to step up
in her life to fill that gap.

1. She had a grandmother who was basically “Mom” to
her.

2. She has also had the same gymnastics coach since
she was 11 years old.

Transition: Although Simone had a rather disheartening childhood, she
has emerged to be one of the best in her sport.

II. In her teens and standing at 4 foot 8 inches, Simone made a tre-
mendous name for herself in the gymnastics world. These are just a few of
her accomplishments.

A. Simone was the first female ever to win three worldwide
all-around titles.

1. She has the most World Championship gold medals
won by a female gymnast in history with ten.

2. She is the most decorated World Championship
American gymnast with 14 total medals (10 gold,
two silver, two bronze).

B. She became the Olympic Gold medalist in vault, floor, Indi-
vidual and Team all-around and Bronze medalist on Beam
at 2016 Rio de Janeiro Olympics.

C. At just 19 years old, she became the most decorated female
gymnast in America.

1. Right behind her the whole time stood her amazing
family and support system.

2. She is the first African American to become an all-
around world champ.

D. Consequently, she has received many media awards and
much attention.

1. She was named one of the Most Influential People in
the World list by TIME magazine.

2. She was named Associated Press Female Athlete of
the Year 2016.

Transition: Simone was so incredibly grateful that she had people to take
her in and support her through all of her success she tried her best to do
the same for others who were in need.

III. Simone started an amazing charity for foster kids as a way for her to
give back.

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A. Founded in 2015, Mattress Firm Foster Kids is now effec-
tive in 40 states nationwide.

B. “This is such a personal cause for me because I know first-
hand what it is like to be in foster care, the struggles and
all,” says Simone.

C. This cause has given back more than 610,000 items, such
as clothes and school supplies, to foster kids and their fam-
ilies.

Conclusion: As I sit back and look at the life of Simone Biles I’m amazed
with all that she has done in such a short amount of time. At 20 years old
she had given back to those in need, rose above many tough challenges
in her life, and amongst all of that she is having the time of her life on the
mat, and earning medals and honors while doing so. “I’m out here to prove
what I’m capable of” said Simone and in my eyes, she is doing just that.

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Appendix A: Cultural
Diversity in Public
Speaking
It goes without saying that the United States is becoming more and more
diverse. The millennial generation, those born between 1980 and 2000,
are described the most diverse generation in American history. Forty-three
percent are “non-white” due, in part, to increased immigration from Asia
and Latin America in the recent past (Lilley, 2014). Even more, news
stories and research indicate that the majority in the U.S. is not White,
male, Protestant, and middle class, but multi-racial and ethnic, of different
religions, 51% female, and of varying socio-economic groups.

Some issues related to the U.S.’s growing diversity were addressed in
Chapter 2. In this appendix, we will look at how diversity can be a help and
sometimes a challenge to a speaker.

Benefits and Challenges
The first way that diversity can be a help is if the speaker himself or herself
has been exposed to diverse groups of people. Diversity should also be un-
derstood as not just ethnic or racial, although those tend to be in the fore-
front of many minds. Diversity of thought is often a more important type
of diversity than what might appear on the surface. Your audience may

“look” and “sound” like you, but have a completely different world view.

However, diversity can be a challenge because the more diverse an audi-
ence, the harder audience analysis and accommodating one’s speech to the
audience become. Also, one must be sure that he or she truly understands
the diversity of a group. For example, it is assumed that all Arabic speak-
ers are Muslims; however, persons of Lebanese and Palestinian back-
ground may be of a Christian faith. Likewise, many erroneously equate
Muslims with Arab speakers and people of Arabic background, but the
larges Muslim majority country is Indonesia. As mentioned in Chapter
2, “Latino” is a broad term that involves many distinct cultures that often
observe or utilize very different customs, holidays, political views, foods,
and practices. The historical experience of African-Americans is not that
of Afro-Caribbeans. A white person from South Africa considers herself

“African,” although we in the U.S. might scratch our heads at that because
of how we traditionally think of “African.”

The more one can study cross-cultural communication issues, the more
sensitive one can become. It is, of course, next to impossible to know every

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culture intimately; some of us are still working on learning our own! What
one should recognize is the basic ways that cultures are categorized or
grouped, based on certain characteristics, while at the same time appre-
ciating cultural uniqueness. Even more, appreciating cultural uniqueness
leads one to see predominant communication patterns or behaviors.

One common method for categorizing or discussing cultures is by “collec-
tivist” or “individualistic.” The United States, Germany, Israel, and a few
other countries are highly individualistic, while Asian, some Latino, and
some African cultures are highly collectivistic. While we in the U.S. value
family, we generally are expected and encouraged to make our own life
choices in career, education, marriage, and living arrangements. In more
collectivist cultures, the family or larger community would primarily de-
cide those life choices. In some cases, the individual makes decisions based
on what is better for the community as a whole rather than what he or she
would personally prefer.

Closely related to the distinction between collectivistic and individualistic
cultures is the distinction between high-context and low-context cultures.
High-context cultures are so closely “tied together” that behavioral norms
are implicit; they are just understood and have been learned through close
observation. These customs and norms do not need to be talked about or
explained explicitly. High-context cultures can be challenging for newcom-
ers who feel they need explanation. For example, if you and your friends
have a routine of watching football every Sunday, saying, “I’ll see you guys
this weekend for the game” implies that the “when” and “where” of the
game is so ingrained that it doesn’t even need to be explicitly stated. Vari-
ations from the norms are so rare that learning them is easy; there is no
confusion.

Low-context cultures have to be more explicit because individual freedoms
and wider diversity of behavioral norms make learning through observa-
tions more difficult. Continuing the example from above, in these cases
you might be gathering with a new group of friends who need explicit,
low-context communication to know what is going on: “We’ll meet at Jay’s
house on Bleaker Street at 11:30 on Sunday morning.”

High-context cultures are described as more

…relational, collectivist, intuitive, and contemplative. This means
that people in these cultures emphasize interpersonal relation-
ships. Developing trust is an important first step to any business
transaction. . . . These cultures are collectivist, preferring group
harmony and consensus to individual achievement. And people
in these cultures are less governed by reason than by intuition or
feelings. (Chaturvedi & Chaturvedi, 2013)

Unfortunately, due to cultural biases, this description may to some make
individuals from high-context cultures sound “less than” in some ways

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compared to Western cultures, which are low-context cultures. This is
something we should be very careful about in addressing an audience
or developing relationships with those of other cultures. Low-context
cultures are often described as more rational, action-oriented, practical,
clear in their communication, efficient, precise, and factual. In contrast,
high-context cultures spend more time on interpersonal trust, are less
direct and straightforward, and may use more polite and flowery language.
These descriptions can be problematic. Let us be clear that these descrip-
tions are about generalized differences, but not about “better” or “worse”
and definitely not about every individual member of the culture. A person
from a high-context culture is perfectly capable of being rational, ac-
tion-oriented, practical, etc., and a person from a low-context culture still
values interpersonal trust and politeness.

Another way to distinguish cultural groups is how decisions are made and
the predominant communication modes. As mentioned in Chapters 1 and
3, public speaking—a logical, rational, straightforward, individualistic
mode of communication, where traditionally one person attempts to exert
influence over others through verbal means—is at the core of Western
communication history. Public speaking exists in the context of debate,
two opposing views being presented either for one side to “win” or for the
audience to choose a compromised, hybrid position. Other cultures have
traditionally taken a more narrative communication mode, with storytell-
ing being the way the important information is conveyed, more indirect-
ly. Others value group discussion and keeping the harmony of the group,
while others value almost exclusively the advice of elders in decision mak-
ing. They believe the past and those who have experienced more of it have
a wisdom all their own and are worthy of more respect.

In reference to cultural differences, we see the differences most obviously
in nonverbal communication. While we Westerners may think of these
nonverbal communication differences (such as the traditional Asian prac-
tice of greeting with a bow instead of shaking hands) as simply quaint or
only superficial, they reveal deep difference in the world views of each cul-
ture. It would be worth your time to look into (easily done on the Internet)
why Asians traditionally bow and Westerners shake hands. The practices
say a lot about our shared histories and our views of the past, religion, and
interpersonal trust. Likewise, it is not unusual for adult men friends of the
same age to walk hand-in-hand in some Middle Eastern countries, but that
is less common in the United States and has a totally different interpre-
tation. In the two places, the same practice means two entirely different
things.

Nonverbal communication, which is what is most obvious and visible to us
when we experience a new culture, is divided into categories such as:

• Oculesics (eye behavior)
• Haptics (touch behavior)

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• Proxemics (distance and space from others)
• Vocalics (voice characteristics)
• Chronemics (use of time in communication)
• Kinesics (use of the arms, legs, and posture)
• Olfactics (the meaning of smell in communication)
• Objectics (the use of objects to convey or interpret meaning)

Each of these has unique patterns in various cultures, and the differences
in nonverbal communication behavior are often not understood to have
deeper cultural meanings. Some cultures may avoid eye contact out of
respect; their high-context nature means direct confrontation is discour-
aged. Westerners, however, tend to judge low eye contact rather harshly,
as either dishonesty, disinterest, or low self-esteem. Likewise, Westerners
value punctuality sometimes over relationships, although the higher the
status of the individual, the more tolerant we can be of tardiness. The CEO
of the company can be 15 minutes late for a meeting, but the employees
would be disciplined for such tardiness. Other cultures simply do not un-
derstand the Western love affair with the hands on the clock. People from
the United States are sometimes seen by other cultures as loud (vocalics),
too direct and forward (oculesics), taking up too much space (kinesics and
proxemics), and uncomfortable with touch or close spaces (haptics and
proxemics).

Of course, most audiences of different cultural backgrounds may include
those for whom English is a second (or third or fourth) language. Humor
columnist Dave Barry ironically wrote, “Americans who travel abroad for
the first time are often shocked to discover that, despite all the progress
that has been made in the last 30 years, many foreign people still speak in
foreign languages” (“Dave Barry Quotes,” 2013). Often second language
speakers’ use of correct English is as good as or better than some native
speakers in the United States[^1], but there will be some areas of concern
here.

Watch out for metaphors, slang, and figurative language that simply have
no meaning to non-native speakers of English. Many American expres-
sions have to do with sports—everything from poker to football—and have
no significance to those who have not grown up around those sports.[^2]
Some of our expressions are actually racist or have a racist past, without
our knowing or recognizing it because we do not know the origin of the
phrase. When we say “bury the hatchet.” “go on the warpath,” “put you in
the paddy wagon,” “let’s hear from the peanut gallery,” or “I was gipped,”
we are inadvertently referring to ethnic stereotypes as well as using refer-
ences those of non-U.S. cultures would not understand.

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Implications
What does all this mean to you, a college student taking a public speaking
class? Well, as emerging technology makes communicating with people
around the world easier and more common, there is a good chance you
might find yourself communicating or interacting with persons from other
cultures in your future careers. The ten items that follow should help you
begin to navigate any such situations more effectively.

• Dealing with persons of other cultures may mean that the straight-
forward, supposedly “rational” approach expected from traditional
public speaking may be too forceful for other cultures. More descrip-
tive, more narrative, and more relational forms of communication
may be of service. As mentioned in chapter 1, stories may be your
most powerful form of communication, especially with audiences of
diverse cultures. At the same time, choose your stories carefully (see
the next bullet point below).

• Primarily, recognize the underlying values of the culture. The value
and place of family stands out here. You would want to be sure to
show respect to parents and grandparents in everything you say; if
you cannot do that, do not mention them at all. Other values may
have to do with how genders are treated, modesty in clothing, or criti-
cism of the government.

• Do not jump to judge speakers of other cultures by Western stan-
dards. Time limits are a good example. While this book stresses
speaking within time limits, a speaker from a high-context culture
may not see strict time limits as a standard for speaking and may go

“overtime” in our Western way of thinking.

• Know your audience. Know what they appreciate (positive) and what
would concern them (negative).

• Approach humor very carefully. Humor is highly contextual, personal,
and cultural. Test your humor on a group representative before the
presentation.

• Show knowledge of their culture. If speaking to an audience made
up predominantly of persons who speak a certain language, learning
a greeting or phrase in that language is a way to gain rapport. You
could also use appropriate holiday references. Two presidents known
for their oratorical abilities used this technique. When John F. Ken-
nedy spoke in Berlin in 1963, he famously said, “Ich bin ein Berliner.”
(Although many have claimed he was actually saying the equivalent
of “I am a Danish pastry” instead of “I am a person from Berlin,” that
myth has been debunked.) Either way, it did not matter; the crowd
appreciated it. Ronald Reagan did much the same at the beginning of

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his historic “Tear Down This Wall” speech at the Brandenburg Gate
in 1986. His accent was not great, but his grammar and message were
clear.

• If the group is diverse, don’t leave out or marginalize someone by
assuming all share exactly the same values or practices.

• Never “tokenize” someone by drawing attention to his or her differ-
ence, at least not without asking permission.

• Use the term preferred by the group to refer to them. Not all persons
of Latin American descent want to be called “Latino/a,” according to
the Pew Research Center (Lopez, 2013). In fact, more prefer Hispan-
ic, which is the term used by the U.S. Census Bureau since the 1970.
Recently the term “Latinx” has been created to be gender neutral.

• Always seek for commonalities over differences.

Below we have included some references sent to us by a professor in Zhu-
hai, People’s Republic of China. He shared them with us in reference to
public speaking in Asian cultures. As the world becomes “smaller” and we
are confronted with diversity more and more every day, we should contin-
ue to build our knowledge and skill in intercultural communication.

Oliver, R.T. (1976). Rhetoric and the social matrix: Reflections from the
Asian classics. Communication: A Journal of the Communication Associa-
tion of the Pacific, 4(2), 134-151.

Oliver, R.T. (2009). The rhetorical tradition in China: Confucius and Men-
cius. Today’s Speech, 17(1), 3-8.

Gunaratne, S.A. (2009). Emerging global divides in media and commu-
nication theory: European universalism versus non-Western reactions.
Asian Journal of Communication, 19(4), 366-383.

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Appendix B: Succeeding
as a College Student
Part 1: How to Be a College Student

Part 2: Learning to Learn

Part 3: Reading your Textbooks and Other Resources

Part 4: Effective Memorization

Part 5: Test Anxiety/Speech Anxiety

Part 6: Test-Taking

Part 7: Avoiding Plagiarism in Writing and Speaking

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Part 1: How To Be a College Student
Author: Barbara G. Tucker, Professor of Communication, Dalton State
College

Many students who take a basic public speaking course are enrolled in
their first semester or year of college. For that reason, in this fourth edition
of Exploring Public Speaking, we include helpful material on making the
life transition to being a college student and thus a lifelong learner. Your
instructor may or may not assign you to read these appendices, but we
hope you will consider reading them even if not assigned.

The Journey
In some ways, going to college is like taking a journey. It will feel like a dif-
ferent culture with a different language, customs, expectations, and even
values. Consider these appendices as a guidebook for the journey.

In choosing the metaphor of a journey for college, we are comparing them
on several factors.

1. Like a journey, rather than a weekend trip, college is a long process.
The journey takes time.

2. A journey goes through different terrain. Sometimes you will feel like
it’s more uphill than downhill.

3. A journey involves guides, people who have been there before and
have wisdom about the way to get to the destination. These are your
professors mostly, but also your academic advisors, peer mentors,
administrators, older students, and staff in Enrollment Services and
the Dean of Students’ Office.

4. A journey requires a map. This is, for the most part, the college
catalog that tells you what courses are required to fulfill your ma-
jor. Your advisor can also probably provide you with a “course plan,”
which breaks down in order which classes you should try to take
each semester.

5. A journey has a destination. Here is where you might find that your
values are different from your professors or mentors. Many college
students see this destination as commencement day and getting a
diploma in front of family and friends. That is only part of it. Your
professors and mentors want you to be introduced to ideas, books,
authors, and experiences that you will continue to engage with
throughout life.

Your destination for now is probably the career you see yourself working in
five years or more from now. You probably chose a major or perhaps even

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the college based on that career destination. That is reasonable and you
were probably encouraged by your high school teachers, counselors, spiri-
tual advisors, and parents to do that.

Why College?
However…there are a few problems with approaching college with only a
career destination focus.

First, you are likely to change your mind. Most college students do at some
point. In fact, according to Gordon, Haubley, et al (2000), 50% – 70% of
students change their majors at least once, and most will change majors
at least 3 times before they graduate.

Second, you may have to change your mind about your major. Some col-
lege majors are competitive, meaning a fraction of those who want to get
into them are accepted, based on grades and other factors.

Third, you might want to change majors as you are exposed to new ideas
and career fields you didn’t even know about.

Fourth, the career you end up in may not even have been invented yet. In
2007, when the author’s son started college as a communication major,
no one had heard of a social media director. That is what he does now.
Conversely, some of the hottest jobs now might not be so hot in five years.
Technology is changing, knowledge is expanding, politics alter realities,
and the population is getting generally older. These trends will affect the
kinds of jobs that are created (Anders, 2017).

Fifth, and more to my point, college is about becoming a better version of
you, not just getting a job. If you see the main point of college as coming
out with a career, you will miss some of the best parts of the journey. Or
even worse, if you feel that every class is just an obstacle to that career
rather than a stepping stone to being a more prepared individual for that
career, you will miss the value of each class. And let’s face it; you are going
to take at least forty classes over the next four to six years. You want to
enjoy them, not just see most of them as roadblocks to getting out.

Now, don’t get me wrong. I am not saying you should spend all this time,
effort, and money to get a piece of paper that doesn’t take you to a career
path. But note, I say career path. It is highly unlikely you will not walk off
the platform after graduation and into the perfect job you will stay in for
decades. The reality of today’s workplace is that you will have many posi-
tions and perhaps many careers over your forty or fifty years of work life,
and college cannot prepare you specifically for all of them right now.

What college prepares you for is to be a lifelong learner who can adapt
yourself and your skills to the new jobs the marketplace will create or will
interest you in the future, and the new skills you will be expected to have

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in your chosen career field. If you want to be a registered nurse and gradu-
ate with a bachelor of science in nursing, that will just be the beginning of
your learning to be a competent, caring nurse.

You have probably heard it before, but the top skills employers want, in-
appropriately called “soft skills,” have more to do with personal abilities.
Team work, critical thinking, work ethic, spoken and written communi-
cation, conflict resolution, and group facilitation are common skills seen
on lists of what employers want in new hires. (Go ahead and do an Inter-
net search for this subject, and you will see what I mean). The soft skills,
which are really not soft but the basis of your success, are what you learn
in college classes and college experiences outside of the classroom. (The
term “soft” does not refer to them being squishy but fluid and transferable
to different contexts. Professors in the liberal arts really do not like the
term “soft skils” by they way, because they sound “less than” something
important.)

In other words, college is not a vocational program that trains you for a
specific job. If that goal interests you, you should consider it, because the
workplace desperately needs skilled workers such as electricians, plumb-
ers, technicians, and the like. College is designed to help you attain (not
give you) a wide set of skills and knowledge so you can adapt, grow, com-
municate, and learn no matter what field you pursue, as well as give you
more specific skills for certain positions.

Also, college will not be the end of your learning. You may want to at-
tain another credential or degree after graduating from college. You will
definitely be expected by your employers to be involved in for-credit and
not-for-credit continuing education. This is the just the beginning of the
learning journey. Yes, you have been learning since birth and in school
since you were four or five, but there is one difference now: you are learn-
ing because you want to. Learning is now your choice.

So, every part of the college experience, even the hard parts, should be
seen as part of the journey. If you’re hiking in the mountains, the view
from the top will be magnificent but you might sweat a lot, trip and get
scrapes, or tramp through some thorny bushes before you reach the sum-
mit.

However, if you prepare for the journey and stay on the right path, many
of the problems can be avoided. That is the purpose of these appendices.

Preparation
Of course, much of your preparation for college came in your K-12 years.
You learned to read and write, solve equations, perhaps speak the basics
of a foreign language, and perform many other academic tasks. You also
probably learned about working with others, solving problems, and tak-

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ing responsibility through musical groups, sports teams, clubs, and other
extracurricular activities. In some ways, college will be a continuation of
those years, but many students find that high school did not prepare them
for everything that college brings. There are many reasons for this lack of
preparation. The question is, “If you find yourself unprepared, what can
you do about it?” That is the subject of these appendices: Getting the big
picture of what college is about; understanding your friend, the instructor;
time management; appreciating how we learn and you learn individually;
studying, reading, and test-taking; and avoiding the plagiarism trap. We
will finish up with some resources on campus.

Part 1 of Appendix B will deal with the first two; the others will address the
remaining five.

Getting the Big Picture of College
The institution of the university has actually been around longer than high
schools or elementary schools. The first university was founded in Mo-
rocco in 859 C.E., the University of Karueein. (A college is traditionally
considered a section of a university as well as an independent unit; today

“universities” usually refer to institutions with graduate programs.) Oxford
University in England came along in 1096. For that reason, centuries of
tradition still cling to the culture of colleges and universities. Traditions
change slowly, especially when they have been around over 1000 years!
Part of being a college student is to learn the physical and cultural terrain
of the college, much of which comes from traditions.

Colleges and universities are generally separated into public and private.
In most cases, public institutions are in a system of related colleges or
univesities in a state. The author’s college, Dalton State, for example, is a
unit of the University System of Georgia, which means a number of posi-
tive things for students. They have access to books in all the libraries in the
University System of Georgia, as well as other resources. Their credits can
transfer easily to other institutions in the University System of Georgia,
although we prefer for students to stay here and not transfer! To a large
extent, the curriculum (the nature and number of courses taken) is deter-
mined by the University System of Georgia.

A college degree is either a two-year (associate of arts or science) or four-
year (bachelor of arts, bachelor of science, bachelor of fine arts, bachelor of
social work, bachelor of business administration, etc.). Associate’s degrees
are usually limited to 60 required hours . A bachelor’s degree is usually
limited to 120 hours. There are, of course, some exceptions to these stan-
dards. Most colleges have a set of “have to” classes for eery student; these
might include a “core” of general education courses (some required, some
elective)); and then required and elective courses for the student’s specific
chosen major. Some programs are very closely proscribed (few elective

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choices, usually health professions and education), and some give the stu-
dent more flexibility.

For example, at Dalton State, there are 42 hours of required “core” classes.
Although you have some options to choose from here, you still have to take
a certain set of classes. These 42 hours are divided into five areas called
A-E:

A: Essential Areas (English 1101, 1102, and a math course) B: Institutional
Options (for Dalton State, you take COMM 1110 and a one-hour academic
elective) C: Literature and Fine Arts D: Science and Math, including two
lab sciences E: Social Sciences (including required American Government
and U.S. History)

Then there is Area F, 18 hours, which will be different depending on your
major. In some majors you have choices in Area F; in some, for example,
everything is set by state or accreditation standards. Other coleges, public
and private, typically have similar breakdowns or requirements for “core”
classes. Then in the junior and senior year, the student takes 60 or more
hours of courses in the major and perhaps a minor.

Many students feel that some of their freshman year classes are repeats of
what they had in high school. Unless you took AP or dual enrollment class-
es, your freshman year classes will be much more demanding than those
high school classes, even if some of the material is review.

How will they be more demanding? First, you don’t get “do-overs” on tests.
It is common for some high schools to let students take tests over until
they are passed. A failure on a college exam is, well, a failure. You might
be able to bring the grade up on the next tests, but you will rarely get a
second try on that test. Second, you are expected to be self-regulating and
self-directed as a learner (see Part 2 on “Learning to Learn.”). You are a
legal adult, so you are supposed to take responsibility as an adult for your
learning. Third, there will be much more material on any one test than you
probably had in high school, which is one of the things new college stu-
dents find daunting. Fourth, your instructor may primarily lecture instead
of having the class do activities, projects, or field trips, and the classes may
be 75 minutes of straight instruction, even lecture.

All that said, the curriculum of college is not something a bunch of people
in a room thought up last week. It is the result of those hundreds of years
of what has traditionally been considered important to a college education.
History—how did we get to where we are? Social sciences—how do we re-
late to other people? Literature, language, and public speaking—what are
the best ideas and how do we communicate them? Sciences—how does the
physical world work? Math—what is the logic behind numbers? You can
argue about the value of any one of them, but years of tradition have so-
lidified that these are what an educated person needs to know about. The

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configurations of classes may differ from college to college, but the basic
concepts are the same.

Advising and Your Classes
The subject of the curriculum brings us to another matter that students
often do not understand about college. Each college or university system
is “autonomous.” Each has its own curriculum and set of required classes
for a particular major or degree. Each college has the right to accept or
not accept courses for transfer from another institution. This may seem
unfair, but that is part of the tradition of higher education and not likely to
change anytime soon. If you transfer from a public to a private institution,
or vice versa, or to a college out of state, some of your credits may not be
accepted for transfer there.

Also, our academic advisors cannot advise you for another institution, only
for this one. If you plan on transferring, you are responsible to talk to the
other institution about requirements and what will transfer. Since you
don’t want to take a class that will not count toward your final degree and
you don’t want to lose time, credits, and money, be in contact with the
school you hope to attend later.

Speaking of advisors, they are your best resource for making educational
choices. At the same time, they want you to develop the ability to make
your own academic decisions, specifically by being able to read the catalog,
the course plan, Banner and Degreeworks (these last two are common stu-
dent record and degree auditing systems; your college may have a differ-
ent “brand” of this software). You can then see what classes you need each
semester and design your schedule. They are willing to help you in the
freshmen year or if you change your major, but after a while the advisor
(who might be a faculty member) will want you to take ownership of this
process, with their help and approval. Some things to keep in mind about
advising:

• As freshmen, almost all the courses you are required to take in the
core are offered frequently, usually every semester and with many
sections, so you will not have trouble finding those courses when you
need them.

• As you become a junior and senior, the courses may only be offered
once a year, at a time that is not convenient, and/or even every two
years. You will have to plan accordingly.

• Learn to use the records system and degree auditing software; they
are great tools. If you advisor doesn’t mention it, ask about it.

Another very important point about advising: Financial aid questions
must be addressed to the financial aid office staff in Enrollment Services.
The professional and faculty advisors usually have no access to your finan-

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cial aid information. Students often run into financial aid problems for
a number of reasons: dropping too many courses, failing to pass enough
courses, and taking courses that are not required in their program are
three major ones. Not completing the FAFSA on time is also a huge ob-
stacle to navigating the financial aid universe. The financial aid office staff
are the experts and you need to check your email, Banner, and your postal
mail for notices from them about deadlines and your awards from finan-
cial aid.

Additionally, the college most likelyexpects payment before the semes-
ter begins. In fact, if you do not pay your bill or make sure your financial
aid is in order a couple of weeks before the start of the semester, your
registration will be “purged” or removed—you will no longer have a class
schedule, even if you had registered very early. Dates are advertised on the
website and calendar. Obviously, you do not want this to happen, because
you have to begin all over again trying to get into classes, and by then they
might be closed to new registrations. This is why you should have a way or
plan to take care of the fees and tuition as soon as you register.

So, to recap, college is a new terrain, and the college experience is a jour-
ney over that terrain. The terrain has a physical and cultural features. The
physical one is the actual campus, which for Dalton State involves many
buildings over more than 40 acres of land. The cultural one involves the
rules and regulations, the language, the values, and the persons and per-
sonalities. In the next section we will talk about the people most affecting
you—the faculty—but first I’d like to address the values of higher educa-
tion.

Values
The first value is rigor. That means the learning tasks require effort from
students. You could say it means the courses are hard, but there is more
to it than that. It means the academic standards and expectations are high.
At Dalton State, we have a tradition of being a rigorous college. Our stu-
dents who transfer do very well historically at other colleges. Our health
professions students do very well on certification exams. To be honest, we
take pride in being rigorous and having high standards but also in empow-
ering the students to meet those standards through good teaching. Teach-
ing is what our faculty do, and it is our priority.

The second is diversity and inclusion. College will allow you, and some-
times force you, to encounter people and ideas that you have not before.
Your instructors may be from other countries or parts of the U.S., as might
be your classmates. You will have classmates who are twenty or even thirty
years older than you—or younger. Your instructors may teach theories and
concepts you personally disagree with. One thing that students often find
in college is that the old cliques and “drama” that happened in high school
simply don’t apply in college. It’s about the learning and the work, not

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social status, cliques, or in-groups. Everyone belongs, no matter what they
look like, as long as they do the work.

The third is civility, which can be thought of as “actively showing respect.”
Not agreement, but respect for them as human beings and members of the
community and as persons who have a right to express their opinions with
civility as well.

The fourth value is equality and fairness. You might not always think it is
true in your experience, but higher education values access (availability
of learning to those willing to work hard), equality (not getting a grade for
any reason other than performance, and not giving or asking for special
treatment) and fairness (equal output for equal input). For that reason, if
you ask a professor for special favors, you are asking him or her to be un-
fair to the rest of the class who did not get those favors.

Now, in case my emphasis on work is making you worry that there is noth-
ing fun going on at your college, let me stop here and say that it offers a
wide variety of programs for social interaction, relaxation, fun, and devel-
oping relationships, spirituality, and leadership. The Dean of Students’ Of-
fice, the Health and Wellness programs, and the Athletic Department are
three website you should check out right now just to convince you college
is not all hard work and there is plenty of activities to get involved in here!

College Faculty
I have mentioned faculty several times in this section on values, and there
is a reason for that. The persons you will have the most contact with on
campus, other than students, are your faculty. You may spend several
hours a week with them. It is best if you start to think of them in positive
and constructive manners rather than as stern, rigid, distant authority fig-
ures who have no connection to your lives. The following is from a Power-
Point I created for a first-year seminar course taught in 2016 I called “The
Care and Feeding of College Faculty.”

Forget all the things you have heard about college professors. You might
have been taught that college faculty: * Spend most of their times writing
books * Are introverted, weird, or eccentric (the absent-minded professor
stereotype) * Have inappropriate relationships with their students (while
this has happened in some colleges, it usually ends badly, as in unem-
ployment. ) * Don’t work very hard (We might only be on campus about
30 hours per week, but we work away from the office many more hours.)
* Are mean. Students have informed me that their high school teachers
told them that college professors were uncaring. Perhaps they said that
so that the students would not expect the professors to be easy; perhaps
those high school teachers did have bad experiences. I can say this is not
the case at Dalton State and probably not at your institution. You will find

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your instructors to be warm, polite, helpful, and friendly—but professional.
Part of growing up is to learn to negotiate between those two.

These mistaken and questionable ideas often come from TV and movies
are questionable. However, college faculty do have specific characteristics.

• They LOVE their discipline. They live their discipline. They went to
school for years to understand their discipline. They think it’s the
greatest thing ever. I teach communication and do not understand
why the subject does not fascinate everyone. Consequently, don’t
blow off their subject. Don’t say it’s worthless or boring or of no value.
How would you feel if someone did that to you?

• They like to question, so they seem skeptical. In pursuing graduate
degrees necessary to be a college teacher, we are taught to question
ideas and assumptions. Sometimes we say things in class for you to
think about, even if we don’t agree with it.

• We expect you to follow the syllabus and do the assignments. The syl-
labus in college means much more than the syllabus in high school;
you should keep it in a prominent or accessible position in your note-
book.

• They have different personalities. Some of us are extraverts and some
are introverts. Some have quirky senses of humor and some have
fairly quiet ones.

• They are in total charge of their classrooms. College instructors are
not to be disturbed when teaching. Do not walk into a college instruc-
tor’s class and interrupt in the middle of a session, unless the building
is on fire or it’s a matter of life or death.

• Higher education changes slowly, and so do faculty. Colleges were
originally run entirely by the faculty; there was not really a separate
administrative staff. Even today, many college academic policies
cannot be changed without the approval of the faculty. For example,
we cannot change federal financial aid policy, but we can change the
curriculum in a major if we choose to do so.

• Professors at Dalton State are student-oriented. We chose to work
here because it is a teaching institution, which means our main
responsibility is to teach, advise, and serve students, as opposed to
doing research. We do engage in research, but that is not our priority.

• They don’t treat some students better because they like them.

• We have heavy workloads. We teach 3-5 classes per semester, with
varying numbers of students—as few as ten, as many as 100 or more.
We have to keep office hours, one or two a day, which does not in-
clude committee meetings (faculty participate in governance of the

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college, and that takes time), advising students, preparing classes,
grading, assessments, and required continuing education.

• We have families and lives, too.

• College faculty do not deal with parents. It is against federal law for
a college instructor to talk to your parents about your status (that
means grades) in their class. That law is called the Buckley Amend-
ment and often referred to as FERPA because of its origin in the
Family Educational Rights and Privacy Act. If a parent calls and asks
about a student–and it does happen occasionally–we just say we are
not allowed to talk about a student’s progress to parents or anyone
else outside the College personnel. There is a way around this law;
the student can sign a waiver of his or her privacy rights in Enroll-
ment Services. But our first response will be to refer to FERPA.

• As adults, authority figures, and experts in their subject matters,
faculty members expect respect. It is best to refer to him or her as

“Professor” if you do not know if the instructor has earned a doctorate,
and as “Dr.” if you know they have (it will probably be on the sylla-
bus). We work hard for the doctorate and it is professional courtesy
to use it. Some will say it is all right to call them by their first name
(very rare) or “Mr.” or “Ms.” but unless they do, you should default
to “Professor.” You should also learn your professor’s name and office
location on Day One. The instructors keep office hours mainly for stu-
dents to come see them about class matters. You will not be bothering
them.

Keeping all these characteristics in mind, here is a list of Don’ts that will
keep you in good shape with your professors. Don’t…

• Ever ask them if anything important happened in class on a day you
were absent. This is literally the Kiss of Death and you may get a very
harsh or sarcastic answer, such as “No, since you were not there, we
put our heads down and thought about your absence.”

• Don’t email them like text speak. Emails should start professional-
ly, “Dear Professor,” identify who you are and your class (the email
address may not do that), and clearly give your question or concern.
You should have a closing as well. Your relationship with your faculty
member is a professional one and this is a good time to learn profes-
sional communication. Many professors simply will not answer an
email like this:

hey I missed class today can I get the notes from you or
the power point? Bill

Yes, I have gotten emails like this from students.

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• Expect special treatment. Fairness to students is extremely important
to us.

• Play with your electronic devices in class. I cannot stress this one
enough. Each faculty member will have a policy on phones and lap-
tops, and you must abide by it. Remember, we are in control of our
classrooms. Faculty are also allowed to call public safety and have
students escorted out of class if they are really disruptive or causing
harm to other students and their learning.

• Think attendance doesn’t matter. This is one of the biggest lies that
is propagated about college life. Attendance in class does matter,
very, very much. No, we won’t call the county truant officer. Howev-
er, many faculty take daily roll, and we have to keep some record of
attendance for financial aid purposes. So, we are aware of your at-
tendance, but more important, you will not do well by missing many
classes, even in a class that is purely lecture and test-taking. Lots of
research shows this.

• Be afraid to go to their offices and ask for help. It’s one of the best
things you can do if you are having academic concerns. If you do go
to their office, however, don’t overlook the office hours sign on the
door (also on the syllabus). If the professor has informed the students
that she is in from 1:00-3:00 on Thursday afternoon, don’t expect her
to be there at 4:30.

• Think your instructors are psychic. If you never ask questions in class,
even if you have them, we are not mind readers. Please ask.

At the end of the semester you will be asked to evaluate your instructors
online. First, please comply. The data is important to the college’s opera-
tions. Second, answer thoughtfully. Third, don’t blindside the instructor. If
you say “He never explained X clearly,” did you ask about X? Fourth, don’t
get ugly and personal; swearing or obscenity on the evaluations isn’t help-
ing anyone. State your case about the instructor’s behavior, not that you
didn’t like her shoes. The evaluations are about the learning experience in
the class, not whether you think the class should be in the curriculum.

Parting thoughts
While there are a lot more things I could say about the journey of being a
college student, some things you just have to experience. Not everything
will make sense at first. Remember, it’s a long journey.

Expect your college life to have a cyclical nature. The first few weeks will
be exciting and daunting; you may feel like your head will explode with all
the newness. A few weeks in you might feel a little down. The newness has
worn off and man, oh, man, the work is piling up. By the eighth week, it
will feel like everything came at once, but you do get a short break about

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then. The stress and activity builds and builds until finals and whew, it’s
time to sleep and binge watch shows on Netflix. You say, “I got to get a
better start next time” before it starts again in January.

I’m telling you this now because the key word I want to leave you with is
PROACTIVITY. Your college journey will be enjoyable and successful to
the extent that you are proactive. I learned this all-important word from
the best book on time management, The Seven Habits of Highly Success-
ful People by Stephen A. Covey. In a sense it means “planning” but more
than that. Because we cannot plan for everything, we plan margin and
solutions for what we know we cannot plan for. I cannot plan when I will
have a flat tire; I can plan to have the resources in my car to fix the flat
when that happens. I cannot plan the traffic between my home and the
campus, but I can plan to leave 10 minutes early every day to get a parking
space and miss the worst of the traffic.

Proactivity is about having a future-orientation that is executed in the
present. Paper planners, or electronic ones, can help. But you can write
down or type into your phone all the plans you want if you don’t choose to
execute the plans. After a while, proactivity can become a habit and you
cease to even recognize it as such. For example, years ago I learned to put
my clothes out the night before a workday. My husband sets the coffee pot
up before going to bed. These are small things but they save loads of time
and more importantly, stress. Much of the stress we feel is self-inflicted
from poor planning.

It is common for textbooks on transitions for first-year students in college
to contain a chapter on time management. In place of a separate chapter
or appendix, we will include some online resources. Inventories, filling
out sample weekly calendar/schedules, and tips on time management are
very helpful, but they start with this attitude of proactivity and some of
the mental processes discussed in the Part 2, specifically self-efficacy and
locus of control. Now is the time in your life to realize that there are urgent
things and important things in your life, and those will change as you go
through various seasons.

Urgent means that for whatever reason the task must be done very, very
soon. Important means that it is central to your values and to your reach-
ing your goals. Urgent means the task or activity demands your attention
now; important tends to mean it will demand your attention long-term.
Some things are simply urgent, but not important; some are important but
not urgent; some are neither, and some are both. The diagram on the next
page is often used to show that comparison.

Many of you have family and work responsibilities. Being a student is one
of your many roles. This means balancing priorities; you have more things
in your life that are both urgent and important. For that reason, using
tools such as planners are a must for you. As a friend of mine says, “Ev-

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erything takes longer than it takes,” so be realistic about trying to pack too
many activities into your day. For your health and good relationships, you
need to plan “margin” in your life, time in the day that is not packed to the
full. That time will probably be taken up by the urgent and semi-urgent
things that come up that you can’t plan for or expect.

Here are some resources that can help you with time management:

https://www.mindtools.com/pages/main/newMN_HTE.htm

http://www.rasmussen.edu/student-life/blogs/college-life/time-
management-tips-college/

https://www.usnews.com/education/blogs/professors-guide/2009/10/14/
top-12-time-management-tips

https://www.projectsmart.co.uk/smart-goals.php

In conclusion, time management is more about self-management than the
clock. You can’t really manage time—it keeps going forward, no matter
what we do. You can only manage your own goals and behaviors, and col-
lege life will bring the importance of that home to you.

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Part 2: Learning to Learn
Author: Barbara G. Tucker, Professor of Communication, Dalton State
College

“Remember, in business and in life – success is earned from learn-
ing how to do things that you don’t like doing.” (Llopis, 2012)

One of the most important things that you will learn in college is how to
learn. Why does that matter? Because learning will be one of our jobs
in the future. No matter what profession you eventually enter after your
formal education—social work, nursing, accounting, social media director,
elementary school teacher, business manager, respiratory therapist, bank-
er, or one of many others—you will continue learning new procedures, new
policies, new techniques, new ways of thinking. Your employers will expect
you to attend training. You may decide to change careers completely or
slightly and have to learn new skills. Software and technology change con-
stantly. Many of you will eventually want to earn a graduate degree.

Psychologist Herbert Gerjuoy said many years ago, “Tomorrow’s illiter-
ate will not be the man who can’t read; he will be the man who
has not learned how to learn.“ This quotation has often been attribut-
ed to the futurist Alvin Toffler, who used it in his book Future Shock from
the 1970s. These men’s words were prophetic, although they could not
have foreseen all of today’s technology.

Of course, not every learning task will be the same as the type you do in
college. However, the truth remains that you are only beginning to learn
as an adult, and this is the time in our life where you can focus on learning,
on understanding the process, on how you best learn, and how you can
expand your repertoire to learn better.

There are many theories about how we learn. While in some cases they
contradict, for the most part they complement and supplement each other
because they concern themselves with different aspects of the learning
process, either the physiological effects of learning on the brain and body,
the social aspects, or the personal and psychological effects.

Thanks to magnetic resonance imaging (MRIs), other medical science, and
the growing field of neuroscience, we know much more today about how
we learn. We know that learning creates a physical change in the brain as
synapses grow. We know that this happens not by passive reception or
exposure to information but by our effort. We know that memories are
formed by passing from a short-term category to long-term through re-
hearsal, usage, and other efforts.

We understand how attention works and that distractions inhibit learning
rather than helping it. While you think listening to music may help you
study, it probably is not, and your open laptop in class is distracting the

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students behind you. In fact, the idea of multitasking is a myth. You may
think you can do several things at a time, but you are actually cutting the
efficiency and quality of the work you are doing. In other words, you might
get some things done when you multitask, but you won’t do them as quick-
ly or as completely or as well.

We understand now that intelligence is malleable (change-able, flexible)
and that a person with a fixed mindset about learning (those who say they
are just born to be good at a skill like math, music, or writing) will face
frustrations and obstacles in comparison with those who have a growth
mindset. A growth mindset sees one’s failures in a learning task as ways to
find new methods for learning, not as a stopping off point in learning. Also,
to the advantage of all college students who sometimes feel like their heads
are going to explode, we know that learning is not a zero sum game. Learn-
ing one thing does not mean it has to displace something else. Your brain
is an organ that is developing new and more intricate connections; it is not
a box that will only hold so much. We also know there are different kinds
of knowledge and different kinds of intelligence, and we know there is a
distinct difference in learning and processing between novices and experts.

We also know that some of the common ideas about learning do not have
much evidence. One of them is learning styles. You have probably taken a
test that classified you as a visual, auditory, or kinesthetic learner. While
there is nothing wrong with being classified in such a way, there is no
evidence from scientific studies that you will learn better if your instructor
teaches to your learning style. Unfortunately, I have heard many students
over the years attribute their failure in a class to the professor who didn’t
teach to their learning style. What the students did not understand is that
we learn through all styles (visual, print, hearing, and activity) depending
on the demands of the learning tasks.

You did not learn to drive a car simply by reading about it or looking at
videos (print, visual). You had to drive around in a car and listen to the
instructor (kinesthetic and auditory learning). Think about learning how
to ride a bicycle—same scenario. On the other hand, learning to speak a
foreign language requires auditory and visual input, not just one, and is
enhanced by movement. It would be better for you to use all four modali-
ties than to pigeonhole yourself and limit your learning to a certain modal-
ity. As Steiner and Foote (2017) stated,

Like other labels, learning style labels may contain a grain of
truth. A student who prefers to learn auditorily may find studying
more productive when her notes are spoken aloud into a recording
device and revisited later. But she may also find that when study-
ing for a geometry test, drawing diagrams (visual) and physically
manipulating shapes on paper (kinesthetic) work best for her.

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In fact, it’s just as important what you do with the information after it is
accessed (enters your mind) than how it gets in there! As a college student
and developing adult learner, you will want to be aware of what learning
tasks require, especially what they require of you in terms of effort, atten-
tion, and time. You will want to notice what you are doing when you learn
and even when you do not learn as you hoped to. You will want to think
about and talk about how you learn best because using language is part of
the effort behind creating those synaptic connections. These behaviors are
called metacognition, or “thinking about thinking.”

This need for metacognition is why your professors will often ask you to
turn to your partner and discuss some of the lecture material, such as
what was unclear– “the muddiest point”—or to compare notes you have
taken. It is why your instructor might have you look at the questions you
got wrong on that midterm exam and figure out why you got them wrong—
what processes did you go through to get that answer, and where, perhaps,
did you get off track. It is why your professor might give you a pre-test at
the beginning of the course to see what your pre-conceptions about the
material are.

Of course, learning is not just about adding knowledge but also reshaping
your understanding and approaches. For an example, I’ll use public speak-
ing. Students come into the class with ideas about public speaking that
they have to “unlearn.” One is that they cannot do it, because of bad past
experiences or fear. Another is that all they have to do to be a good speaker
is be funny, even silly. Another might be that public speaking is not an im-
portant skill, or that public speaking is just reading to an audience. As an-
other example, science instructors often see that their beginning students
have faulty ideas about science as a field of knowledge as well as about
specific scientific facts. Their goal is not just to fill the students’ minds with
scientific facts but to think like scientists, to understand what the scientific
process involves and to apply that process in new ways.

All this is to say that one of the things you will hear over and over again,
and one of the things that is a major difference between high school and
college, is “time on task.” College learning, because it is “higher” in terms
of the thought processes your professors want you to engage in, takes time.
You cannot jot off a ten-page paper in a couple of hours. You cannot study
for a midterm for an hour the night before. Well, you can try, but how suc-
cessful you will be, in terms of really learning and earning good grades, is
up for grabs.

Six theories of learning I would like to present here that will be of value to
you as a student are Bloom’s/Krathwohl’s/Anderson’s taxonomy, Albert
Bandura’s self-efficacy, self-directed and self-regulated learning, the use-
fulness of mindset, Vygotsky’s zone of proximal development, and Kolb’s
experiential learning cycle. What matters with each is that learning is ef-
fort. While learning can be enjoyable, the old “learning is fun” adage gives

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the idea that it is easy and that it shouldn’t require much effort. It learning
does take effort, the erroneous thinking goes, then something must be
wrong. On the contrary, learning is hard work.

Recently I signed up for an online course with an organization that cre-
dentials online courses. The organization’s purpose is to help instructors
create excellent courses and to train college personnel in applying excel-
lent standards to the course. I have taught online for almost twenty years
but wanted to learn this organization’s system. It proved to be more chal-
lenging than I planned.

Because I had many years of experience in teaching online and reading
about how to do it and design classes, I found I had to put aside some of
my attitudes and ideas because of the philosophy and approach of this or-
ganization’s system. I had to “unlearn” some of my former ways of think-
ing about online teaching and course design. To “unlearn” doesn’t mean
to forget, since memory is not something we can just erase like deleting a
file from a computer. Due to my willingness to do that, I walked away with
a deeper understanding of good online course design. I was also able (and
this is another aspect of college learning) to transfer or apply that knowl-
edge to my traditional classroom teaching.

What is one of the things I “unlearned?” I like to put lots of extra resources
in my online class, as in “when you get a chance, this is something inter-
esting to read.” I “unlearned” that that was a good idea. It just confuses the
students, and unless it directly meets a learning objective or outcome, it
does not belong with all the other materials. What I might do in a regular
classroom doesn’t translate to online, not in all cases. That was a hard les-
son for me because of my personality—I like to give students lots of choic-
es! But it was a good one to learn.

In that personal learning situation I see each one of the six theories men-
tioned above. I see that I had to go up the taxonomy, and I had to be
stretched into a new zone. I had to believe that my failure on the first as-
signments (yes, I failed them!) was not because I couldn’t learn but that I
had to—and could—find new strategies. I also had to regulate my time and
work on the class when I was mentally prepared, and I had to reflect on my
experience to learn. Let’s talk about each one in more detail.

Bloom’s taxonomy was created in the 1960s to help teachers recognize that
all learning was not the same and happened in an upward movement. This
is a typical reproduction (source: Wikimedia.commons) of the original

“taxonomy,” which means “a scheme of classifications.” In this case, it is
classifying learning tasks.

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Later, in 2001, the model was updated to use verbs rather than
nouns and emphasize the activity of learning. (Also from Wiki-
media.commons) This configuration turns the triangle (or rhom-
bus) upside down but other versions keep it like the one above.

The important thing for you to get from this is that your instructors will
have some learning tasks at the bottom—remembering facts or concepts,
such as being able to recreate lists of information on a test, and under-
standing, such as being able to define the concepts in your own words .
However, in higher education we move higher up the taxonomy. You will
be asked to apply the learning, and then do new things with it. You will
also be asked to learn a greater volume of information for tests, in most
cases, than what you have been used to in high school.

So in a history class, obviously you will have to remember dates. Then
you will have to be able to explain or define an historical concept such as
Manifest Destiny. Then you will be asked to apply, such as “Did the con-

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cept of Manifest Destiny influence a president’s behavior?” In this case the
instructor may have never addressed that question specifically in class;
you are supposed to take the concept and compare it to what the president
did and said. Those are the lower levels, and it is possible that those will be
your major learning tasks in your first year or so of classes, although not
entirely.

However, as you progress, you will be asked to:

• Analyze (taking apart, contrasting and comparing parts): “What are
the beliefs behind Manifest Destiny and where did they come from?”

• Evaluate: Assess how a concept or practice stands up to other criteria,
standards, or philosophies: “Does Manifest Destiny violate the U.S.
Constitution in spirit or in letter?”

• Create: Develop a new thesis from the materials you have learned.

This is not to say you will be asked to do all six levels of the taxonomy in
anyone class; in fact, that is unlikely. But I introduce this for you to under-
stand what your instructors are trying to do. If you come into class with
the pre-conception that you will be learning lots of facts and taking tests
on them, that is only partly true. You will be expected to operate more at
the applying, analyzing, and evaluating levels.

The second theory we will examine is that of Mindset. This theory is
based on the work of Carol Dweck, a psychologist from Stanford Univer-
sity in California, and it has encouraged a great deal of research on learn-
ing. It is simple, “elegant” as some say, but also has a number of parts and
offshoots.

Learning is work, sometimes hard work. You do not learn a task primar-
ily because you are inherently good at that task; you learn it because you
work hard in the right way. Learning researcher Angela Duckworth shows
that experts—the really skilled—spend an average of 10,000 hours becom-
ing that skilled person. For example, concert musicians and professional
athletes do not approach their tasks as “I am just talented at this” and let it
slide. They constantly practice and keep working on skills.

A person with a fixed mindset does not realize this and thinks that ability
in a skill and the ability to learn that skill are inborn; you either have it
or you don’t. They take failure badly and take success almost as badly. “I
succeeded because I am just talented” and “I failed because I’ll never be
any good at this.” They might not try new things but prefer to stay safe at
the things they are “good at.” They may get too much self-worth from what
they think is inborn ability or from other people’s comments about “how
intelligent Dylan is” or “how gifted Jamie is.”

A person with a growth mindset sees learning as possible and due to hard
work. They will try new methods to learn because they don’t see having
the skill as either “born with it or not.” Also, a person can change their

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mindset; it would be against the theory to say someone could not change!
Thankfully those who are trained to recognize how their fixed mindsets
are affecting them can change to a growth mindset. Finally, children (and
adults) should probably not be praised for being “smart” or “gifted” but
instead for “working hard,” “finding new ways to do things, “ and having
perseverance or endurance. (From https://mindsetonline.com/whatisit/
about/)

Closely tied to the idea of mindset is self-efficacy, which is “one’s belief in
one’s ability to succeed in specific situations or accomplish a task” (Ban-
dura, 1977). Self-efficacy is not just self-confidence, but is related to beliefs
regarding specific tasks. Self-efficacy is tied to success in many endeavors,
and to resilience and locus of control, which are also a large part of mind-
set. A person who believes that ability and talent are just natural and all
that matters in success—absent from hard work and using the right tech-
niques, practice, etc.—lacks self-efficacy. The mindset approach can help
college students because they will be faced with daily events that can at-
tack their self-worth and lead to dropping out, when what they often need
is to find other ways to approach learning.

For example, let’s say that on your first Biology 1107 test you earn a 56.
You say, “This is not me! I don’t get 56s on exams! What is going on?” You
now have a choice. You can study exactly the same way for the next exam,
maybe just using more of it or spending longer hours at it. That might
work, and it might not. You can blame the instructor’s teaching methods.
That is not going to help, because then your only option is to drop the class,
something you do not want to do because it will become a pattern.
You can say, “I told you so; I stink at science, so I need to drop the class
and change my major so I don’t have to take biology.” Again, not a pattern
you want to establish. You can do nothing and hope for the best (not a
good option either).

Or you can:

1. Examine your behavior in the class up to now. This is part of a
process called reflection. Have you attended all your classes (that
old myth that you don’t need to go to class in college rears its head
again!) Have you read the material in the textbook outside of class?
Did you come to class alert, having slept and eaten well? Did you
look at your notes after class or go over them everyday, accumulating
knowledge, or did you just wait until the night before the exam? All
of these are standard things that college students are told to do, and
it’s not because college professors want to control your life. THEY
WORK.

2. Go talk to the professor during posted office hours (and don’t expect
them to be there at other times) to ask for help and some ideas for
succeeding in the class.

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3. Attend the tutoring services offered by the Dean of Students’ Office.

4. If your instructor offers outside of class sessions, take advantage of
them.

The process of reflection is vital to college learning. You start by reflecting
on what led up to the experience, as well as how you felt about the low
grade and even the experience of taking the exam. What was on the test
that you didn’t expect? Did you study word-for-word definitions but the
test asked you for applications? Did you memorize lists but it asked you to
put concept in your own words? Was there a whole section of the textbook
that you just skipped?

After reflecting, you have to make a plan for the next time and take action.
It may be that your problem was not the amount of time you spent, but
when you spent it and what you did during the time. For the purpose of
learning and memory formation, repetition (going over the accumulated
class notes every day or several days a week) would be better than what we
call “cramming.” Spending ten minutes a day for 21 days (three and half
hours) will be more useful than cramming for five hours the night before,
which is time you might not have that night anyway. You do have ten min-
utes every day.

You make a plan, you commit to it, you act upon it, and then you experi-
ence it again. Is there a difference? More than likely, yes. You might not
get a 98 on the exam, but you should be able to approach the exam in a
more organized and in control fashion. And you will have a clearer idea of
how you can learn.

I have just described another theory of learning, one that I particularly like,
Kolb’s Experiential Learning Cycle, pictured below.

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As the image shows, this model involves four steps that are cycled through:
Experience, Reflection, Abstract Conceptualization, and Active Experimen-
tation. The key part is the reflection. Many people like to say “we learn by
experience” but we don’t necessarily. We learn by reflecting on experience
and doing something with it. In the model, don’t let the word “Abstract
Conceptualization” confuse you. It means, in this case, making a plan for
what will work next time.

Reflection is something we all approach differently. Some of us talk to
reflect (even to ourselves out loud), some write (I am a writer, but I reflect
a lot when I walk my dog every evening), and some just mull it over in our
minds when nothing else is holding our attention There is no right way to
do it, but there are some questions you should ask yourself, or some terri-
tory you should cover in reflection. In order for reflection to be useful, you
should focus on what really happened in the experience as well as how
you felt about it. You should turn the experience around and see it from
other points of view. You should ask, “Is the way I feel about it, am
evaluating it, valid, or am I just seeing one side of it?” You can question,
why and how did it happened? These are only a few questions that you
can use in reflecting. Here is a diagram of questions you can ask about a
lecture, film, or speaker.

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What I mean for you to take from this is that reflection is useful for you as
a self-regulated and self-directed learner (discussed below).

Now, a few words here. First, notice that as I was discussing strategies to
improve exam grades, I didn’t say “get a study buddy.” Study buddies or
study groups are great . . . IF. What are the ifs?

• You know that the person is a good student. While you might think
that student in your history class is cute and you want to get to know
them, don’t hide asking the other student out on a date behind study-
ing. He or she may have gotten a 48 on the exam! By a good student
I don’t just mean someone with a high grade, however. This person
needs to have good learning habits, take good notes, be willing to
engage in asking questions, and generally be cooperative.

• If you don’t commit to serious study and to trying new approaches,
such as the ones listed above. Research shows mixed results on study
groups because students use it without changing other behaviors,
that is, they still don’t read the textbook or go over accumulated notes
every day.

• You have to realize this is a study session, not a tutoring session. You
have to bring an equal part to the session. If it’s just “I want to look at
your notes because I take bad ones,” or “I want you to explain this to
me,” you are just using the other person and not helping them.

• You need to study in a good setting, for example, one that is free of
distractions, and come prepared (laptop, textbook, paper, etc.)

• You need a plan. It can’t just be, “Well, here we are. What now?” You
can first be sure all your sets of notes are complete, and then you can
quiz each other, or think up possible questions that will be on the test.
Research shows that student who can come up with their own ques-
tions and “self-quiz” do better on tests. Plan to take breaks—we really
don’t study well in two-hour sessions. The breaks should just be for
bathroom and a drink of water and stretching legs, not as long as the
session itself!

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A second note. Up to this point I have not used the two most important
words about learning in college. Those words are “self-directed” and

“self-regulated.” Self-directed learning is learning you choose to do, that
you are invested in and that you direct. The fact that you are in college
should say that you are self-directed, because college is not legally re-
quired—we choose to go. Now, I realize that some people go to college for
reasons other than choice (that is, someone told them they had to in order
to get some kind of reward or avoid some sort of punishment), and those
people usually are unsuccessful. I have heard of students who enrolled in
college because their parents said, “You either go to work at manual labor,
go in the military, or go to college,” and college sounded like the best of the
three. That type of student is rarely self-directed.

Self-directed also means that you choose the method of learning and you
decide when you have learned it. In this case, college cannot be totally
self-directed because, unfortunately, the college expects you to learn a cer-
tain amount and show that you have learned in order to get a degree. You
have to get certain grades and take certain courses to even stay in school.
However, you can still be self-directed by choosing the hours that you take
the classes, the professors, the number of hours of classes you take each
semester, and the subject matter of the courses.

The point is that your instructors expect a large amount of self-direction
from you, because you are an adult now and not required by law to be in
their classes. Granted, you may only be in that biology class because two
lab science classes are required for your major, but in general you have
chosen to be there.

I make this point because it relates to an aspect of self-efficacy called “lo-
cus of control.” We do better at tasks, generally, when we have an internal
locus of control rather than an external one. In other words, if I am the
one making the choices in my life and I recognize that, my viewpoint on
learning and success will be quite different than if I think I am just being
bossed around by external forces, and therefore a victim. Locus of control
means I take responsibility for my life rather than blaming others. If I get a
ticket for going 15 miles per hour too fast in a 35 mph zone, I might blame
the fact that the police officer was “out for me.” That’s external locus of
control. If I own up to the fact it was my foot was the gas and I was going
50, that’s internal locus of control.

On the other hand, self-regulated learning is more about the actual behav-
iors you engage in as a learner. The concept of metacognition that we men-
tioned earlier is key here. A self-regulated learner reflects and recognizes
what he or she is doing as a learner and seeks to find approaches that will
make him or her more successful (and that includes being more economi-
cal in use of time and resources). A self-regulated learner is like an athlete
who pays attention to her body and outcomes and what they are telling her
about her athletic performance.

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With all this talk of self-efficacy, self-regulation, and self-direction, it may
sound like I am saying that learning is a very individualistic, “lone wolf”
kind of phenomenon. That is not what I want to communicate, only that
ultimately it does boil down, especially in college, to your own choices and
work. However, one of the best parts of college (and one of the downsides
of online classes) is that learning is social. Although Bandura originated
the self-efficacy concept, it is rooted in his social learning theory, which
states that an individual’s actions and reactions are influenced by the
actions that individual has observed in others. So, if we have self-efficacy
(also called personal efficacy) it’s not because it just sprang from nowhere
or we figured it out on our own somehow magically. It came largely as a re-
sult of accumulated social interactions and observations over the lifespan.

The good news is, though, that even reading this textbook is a social situ-
ation for learning, as are the classes you are enrolled in this semester—es-
pecially the public speaking class! College allows you to learn in the best of
situations—you can learn from others, directed and regulated by yourself.

Of course, one of those people in the situation is the class instructor, and
this brings us to the last of the theories. Go back to the beginning of this
appendix and read the quotation that starts it, from Forbes Magazine
online. (Forbes is a leading business magazine.) Mr. Llopis has put in his
own words the essence of Vygotsky’s theory called “Zone of Proximal De-
velopment,” which sounds like something from science fiction but is really
quite simple and useful.

Vygotsky claimed that we learn only when we are given new tasks that
are just outside our ability to do them. If we are given tasks to do that are
within our ability, what’s there to learn? Only when we have to stretch out-
side the “zone” do we learn. Just like an athlete who will try to beat his last
time or distance, we have to be asked to do something we cannot do right
now in order to learn it. The qualifier is that it cannot be too far outside of
the “zone of proximal development,” because the learner will fail and not
really be able to figure out why. Ideally, learning tasks must be staged as a
series of challenges just outside what you can currently do.

Public speaking instructors do this by making your series of speech assign-
ments longer and more complicated. Your first speech will be short and
probably personal; your last speech will be much longer and involve high-
er-order thinking such as found on the Bloom’s taxonomy. Your history
instructor in First Year U.S. History will probably not assign you to write a
twenty-page paper. If you are a history major and take the seminar course
before you graduate, you will by that time have the skills to write a for-
ty-page, in-depth paper with scholarly sources.

It is your instructors’ and professors’ jobs to structure the classes this way.
It may feel like the challenge is too far outside your “zone.” Sometimes, it
is; that doesn’t mean you are incapable of the challenge, only that there

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are some steps in between that you need to do first. In that case, you might
need to visit the tutoring center on campus and meet with the professor for
extra help.

In my many years of teaching, I have found that sometimes a short con-
versation with the faculty member clears up a lot of matters. A student
might just misunderstand what is being asked of him or her and conse-
quently construe it into a much more difficult task than it is. At other times
a tutor or tutorial videos can fill in the gaps. This is often true with math
or science concepts that are not that difficult but were missed in your high
school education for some reason. The key is not to give up when the task
seems right outside your reach. Your mental “arm” is longer than you
think. Although we really can’t make our arm longer, we can build synaps-
es in our minds that connect neurons and lead to learning.

This part of the appendix has attempted to explain and inspire. By under-
standing what really goes on in the learning involved in “higher education,”
you will have more tools to reflect on and regulate your learning. I have
emphasized that learning is hard work and should be. That does not mean
college is all drudgery. You have a unique opportunity to get to know really
smart and interesting people in your classes who also want to learn, and
in many cases they will be going into the same fields you are, so you have
built-in networking colleagues. College is about gaining what is called “so-
cial capital” (networks of friends and relationships that you can draw upon
later in life) as well as intellectual capital. Instead of coming into class,
hiding in the back of the room, burying yourself behind your cell phone
until the instructor starts class, turn to someone and say, “Hello. My name
is…What did you think about…?”

Part 3: Reading Your Textbooks and Other
Resources
Author: Ms. Cathy Hunsicker, Associate Professor of Communication, Dal-
ton State College

College Reading
Many people do not realize that we read at different rates for different pur-
poses. For instance, if we are looking for an answer to a question, we scan
very quickly through the material to find the answer, and once the answer
is found, we move on to something else. When we are reading a magazine
for pleasure, we most likely read it quickly, skimming through the material
and slowing down in sections that are especially interesting to us. We are
reading for understanding, but we do not intend to memorize the material
for a later date.

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In college reading, we have to read slowly with an intent to remember what
we have read because we know we will be tested on the material in the
future. The most popular method of college reading uses a system known
as SQ3R – Survey, Question, Read, Recite, Review. This system has been
used since WWII when it was created by Francis Pleasant Robinson from
Ohio State University and is the most popular method for study reading
used today.

The Survey step of SQ3R is be used to familiarize yourself with a new book
or just a chapter of a book, depending on your goal. If you are looking at
an entire book, you want to review the table of contents to see what the
chapters are about. Many texts have two tables of content, one is general
and short, and the other is detailed. The detailed one will give you the best
overview of the text.

Next, look to see what else the book has to offer. Does it have an index? A
glossary? Appendices of supplemental information? Self-tests throughout
the chapters or at the end of each chapter? Lists of important terminol-
ogy for each chapter? Terms defined in the margins? Terms defined in a
single glossary or after each chapter? Boldface printed terms within the
chapters? An introduction to each chapter? Objectives for each chapter?
A summary or outline at the end of each chapter? Knowing what your text
has to offer can help you devise a study plan for your reading that will be
effective as well as giving you an idea as to what the text and the course
will cover. Having this information allows you to start reading with back-
ground information which improves your concentration and focus, and
your comprehension of the material.

When you use the Survey step of SQ3R to survey a single chapter, you
want to look for and skim the chapter’s objectives and introduction. Then
focus on the words in boldface print that divide the chapter into sections
and emphasize the terminology. Browse the pictures, graphs, and charts
and read their captions to see what examples are given of the information
being presented. Look for a summary of the chapter at its end.

Once you have skimmed over for all these aspects, you will have created
background information so that when you begin reading, you are not going
into it cold, and you have improved your ability to focus and concentrate
on the reading as well as comprehend it. This entire step should only take
about ten minutes because you are skimming through the material to fa-
miliarize yourself with its contents.

Once you have finished the “S” and surveyed the chapter, you want to cre-
ate questions related to the information that you can answer after reading.
Basically, you want to be able to identify the main points the author is
trying to get across to you. A simple way to do this is to take the boldface
printed subtopics and turn them into questions. For instance, in chapter
one of this text, the first section on page eight is already in a question for-

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mat for you. You just have to read to find out what public speaking is. The
second section on page nine is not in question format, but you can form
a question out of it, such as “Why does public speaking produce anxiety?”
Once you have the question, you can read to find the answer which will
give you the important information in the section.

The third step of SQ3R is the Read step which goes hand-in-hand with the
question step, and as you will see shortly, with the Recite step. Your goal in
the Read step is to read actively and answer each of the questions you have
formulated from the section headings. Pause after each section and ask
yourself, “What have I just read and does it answer my question?” If you
find you have understood the section, go back and highlight the key words
and phrases that answer your question.

When you pause and highlight, you are in effect, reciting the information
and entering the Recite step of SQ3R. Since repetition is the key to remem-
bering what you have read, this step is very effective. To further your com-
prehension and memory of the information, summarize it in the margin
of your book. If you find you do not understand or cannot recite what you
have read, you will have to refocus and reread. Perhaps you became dis-
tracted as you were reading or started daydreaming or maybe the material
is so foreign to you that you must reread it to comprehend it. Whatever the
reason, it is important that you understand the section before moving on
to the next section. This Recite step, coupled with repetition, is important
if you want to build neural pathways to keep the information in your brain.

The last step of SQ3R, Review, is completed after you have read and high-
lighted the chapter in its entirety. This step can be done in different ways
depending on your learning style. If you are an auditory learner, you will
want to read over your high-lighted information aloud because your hear-
ing ability is your strongest learning sense. If you are a visual, tactile, or
kinesthetic learner, you will want to write out (tactile, kinesthetic) the in-
formation on paper to reread (visual). Maria Montessori, who created the
Montessori schools, stated, “The hands are the instruments of man’s intel-
ligence.” In essence, she believed that the hands were directly connected to
the brain, so writing out the highlighted information is particularly effec-
tive to use for further review. You could write out the information and then
study it aloud, too. This would incorporate all of your senses and bombard
your brain with the information, making it more memorable.

The Review step must be repeated at periodic intervals because only
through repetition will you build neural pathways for the information that
will allow you to remember all that you have read and studied. Once you
have achieved comprehension of the material, repetition and review are
necessary if you want to be able to pass a test on what you have read. SQ3R
promotes meaningful reading and test preparation which results in higher
course grades.

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Concentration
Concentration is essential when reading college textbooks and studying for
exams. Poor concentration is more the result of a lack of internal direction
than it is the result of external direction. You must have a positive attitude
and be prepared to be actively involved with the materials you are reading
and/or studying. Self-testing or reciting as in the recite step of SQ3R is
crucial.

When trying to improve your concentration, keep the following in mind:

• The greater your interest in a subject, and the stronger your purpose
or motivation in reading, the deeper your concentration will be. Many
times the preview step in the SQ3R system can perk your interest in a
subject or help motivate you to learn more.

• The ability to concentrate must be acquired. It takes effort and prac-
tice. You want to read and study with an intent to understand and
recall.

• Make sure you are working in a proper environment. Have good
lighting, a suitable noise level with minimal distractions (put your
phone away), plenty of air, and comfortable clothes and seating. Only
you can drive away distractions. If you have something pressing on
your mind that you need to take of first, do so, so you can concentrate
on the work at hand.

• Have a well-defined purpose in reading. Think—why am I reading
this?

• Do not try to concentrate when you are very tired. You will be wasting
your time and become discouraged when you can’t recall what you
have just read or studied.

• Find the time of day when your mind is most active and receptive to
do your serious reading and studying. Reading at the same time in
the same place every day will help you to form a reading and studying
habit that will increase your powers of concentration.

• It helps to take a “thinking break” after each paragraph or chapter
subheading. In SQ3R, this is when you recite the main points of what
you have been reading. If you can’t recite the main points, perhaps
you were not concentrating.

Again, reading a college textbook is a different process than thumbing
through a magazine or reading your favorite novel. Using the SQ3R meth-
od and seeking to improve your concentration will make the time spent in
reading your textbooks more worthwhile.

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Part 4: Effective Memorization
Author: Ms. Cathy Hunsicker, Associate Professor of Communication, Dal-
ton State College

Effective Memorization
Many students tend to be able to recognize information, but not recall in-
formation. They frequently think that when they cannot recall a correct an-
swer that they have forgotten it, when in reality, they never really knew the
information, they could only recognize it. Recognition occurs when you are
able to arrive at a correct answer after you have been given a number of
answers to choose from, such as in a multiple choice test. Recall involves
remembering information without any choices or cues; that is, without the
aid of recognition. Essay questions and even short-answer questions put
an emphasis on this skill.

Thus, do not study just to recognize information; study to recall informa-
tion. In addition, you should always ask your instructor what kind of test
you will be taking. Is it objective, meaning multiple choice, matching and
true/false, or is it subjective, meaning short answer and essay. Knowing
what the test will entail will aid you in studying the information correctly.

General Principles:
Intend to remember. Tell yourself you will recall this information because
you want to remember it.

Learn from the general to the specific. In essence, build a framework or
create context first. Superior, Erie, Michigan, Huron, and Ontario mean
nothing if you don’t identify them as the Great Lakes first.

Make the information meaningful by creating associations. Create a
concept map of the main points and supporting details of what you have
read or are trying to remember. Concept maps show the relationships be-
tween ideas and make memorization easier. They also allow you to create a

“picture” of what you are learning. Pictures are easier to recall than lists of
words or outlines because they allow you to visualize the information. In
addition, when you try to remember lists or outlines, you have a tendency
to recall the beginnings and the endings and confuse the information in
the middle. An example of a concept map is on the next page.

Study actively. Look for answers, recite the material aloud, create flash-
cards, or write notes, and test yourself.

Recite and repeat, the more often the better. Overlearn the information.
This means once you think you know the information, test yourself one
more time.

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As with increasing your concentration, reduce interference. Find a place
to study where you won’t be distracted. Turn off your phone and put it out
of sight.

Keep a positive attitude. Find something that connects you to the informa-
tion or motivates you even if you think the subject is boring. Tell yourself
you will learn this information because you need to pass this course in
order to fulfill your goal of graduating.

Space your studying. Distribute your learning over hours or days. Study-
ing a little at a time is more effective than cramming.

Use all of your senses. Look at it, say it, listen to it, talk about it, and write
it. Use the material in as many different ways as you can. Create flashcards,
concept maps, timelines, charts, short lists, summaries, and self-tests.

Group items in groups of seven or less. For instance, your social securi-
ty number is ten digits, but you tend to recall it in three parts or groups
(i.e. 123-45-6789). We tend to remember seven groups of information at a
time.

For information that is difficult for you to recall, use a mnemonic device.
For instance, make up an acronym, a rhyme or song, or an acrostic. These
are described below.

Acronym: The word scuba is an acronym that stands for Self, Contained,
Underwater, Breathing, and Apparatus. The word homes stands for the
Great Lakes: Huron, Ontario, Michigan, Erie, and Superior. SQ3R is
another acronym: Survey, Question, Read, Recite, and Review. These are
popular acronyms, but you can make up your own acronyms by taking
the first letter of each of the words you want to recall and making a new
word to use as a memory tag. Absurd and silly words are especially easy to
remember.

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Suppose you needed to remember the six listening faults: daydreaming,
closed-mindedness, false attention, intellectual despair, memorizing, and
personality listening. You would take the first letter of each meaningful
word; in this case, D, C, F, I, M and P and create a new word or phrase,
such as PC DIMF or DC PIMF. The word or phrase doesn’t have to make
sense, it just has to be memorable. When you have your test in hand, take
a moment to write down PC DIMF in the margin. When you come to the
question that deals with the six listening faults, you will have a memory tag
all ready to aid your thinking. If the list of items to be remembered has to
be in order, you will be limited in what you can create, so you might want
to create an acrostic instead.

Have you ever noticed that when a song comes on the radio or TV, you can
easily recall the words? Create a jingle or a song of concepts to aid your
memory. Perhaps you are familiar with the jingle:

Thirty days has September, April, June and November. All the rest
have 31 except February, it’s a different one. It has 28 days clear,
and 29 each leap year.

An acrostic is another effective memory device. A popular one you may be
familiar with is “My Very Educated Mother Just Served Us Nine Pizzas.”
This acrostic, which is a sentence using words with the same first letter as
the words you are trying to recall, is a clue to the planets in order from the
sun: Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and
Pluto. The six listening faults could also be recalled using an acrostic. For
instance, I may call proper friends daily. I for intellectual despair; M for
memorizing; C for closedmindedness; P for personality listening; F for
false attention; and D for daydreaming.

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Keep in mind that mnemonic devices should not be overused. They are
intended just for information that is difficult for you to recall. Many times
people will recall the mnemonic device they used years after memorizing it,
but not be able to recall what it stands for. Roy G. Biv is a popular acronym
that many people recall, but don’t remember that it stands for the colors
of the rainbow in proper order; Red, Orange, Yellow, Green, Blue, Indigo,
and Violet. Thus, limit the number of mnemonic devices you use when you
are studying.

Part 5: Test Anxiety/Speech Anxiety
Author: Ms. Cathy Hunsicker, Associate Professor of Communication, Dal-
ton State College

All students experience some test anxiety – a fear or worry about having to
take a test. When the anxiety is normal, it raises your alertness and is pro-
ductive. When the anxiety is severe, it can cause mental interference which
will make concentration difficult and make you easily distracted. It also
can produce physical symptoms, such as restlessness; “butterflies in the
stomach”; accelerated heart beat and/or breathing; nausea, sweaty palms
and a headache, among other symptoms.

The worst part of severe test anxiety is that it causes a mental block which
makes it difficult to focus on the task at hand and remember all the infor-
mation you have studied. If you are very anxious about a test and have
studied effectively, you can still do poorly on the test if you are unable to
control your anxiety.

The most important step to take to control anxiety is to be prepared. You
need to self-test and practice the information repeatedly to make it your
own. You also need to keep your perspective and not let your emotions
interfere with logic. Consider why you are anxious. Are you anxious and
afraid because of self-defeating thoughts? If you think you will do poorly,
you are setting yourself up to do just that.

You must keep a positive attitude and talk to yourself. Say, “I have studied
for this test and even though I may not know all the answers, I do know
most of them, so I will earn a good grade;” or in the case of a speech, “I
have researched this speech effectively, and I have practiced this speech
numerous times in front of my friends and family, so I will be able to
deliver it successfully in class.” Use your imagination and visualize your-
self being successful. See yourself acing the test or delivering your speech
calmly and in control. Imagining yourself successful in a situation sets you
up to be successful as long as you have completed all the requirements to
be successful, i.e. studying and practicing.

The last technique to controlling text anxiety is to learn to relax. If you
find yourself breathing heavily and upset about the test or speech, take a

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little time and count your breaths for a minute. A breath is considered one
intake and one outtake. Next, slow down your breathing and count your
breaths again. The fewer breaths you take, the more your body will slow
down. If you are anxious, you are probably taking fifteen to twenty breaths
per minute; whereas, if you are relaxed, you can limit yourself to three or
four breaths per minute without holding your breath. This little exercise
can help you focus and relax before you take a test or give a speech, or
during a test if you find your anxiety is worsening.

Another exercise you can practice consists of starting out in a comfortable
position. Loosen your clothing if necessary. Then, beginning with your
toes, tighten your muscles to the count of ten, and then release them from
the tension. Next tighten your muscles in your feet, again to the count of
ten and release. Continue moving slowly up your body, tightening and
releasing. As you are doing this, breathe deeply and slowly. This is a good
technique to use on test or speech day before you get to class or just after
you arrive. This technique can be used whenever you feel yourself becom-
ing anxious, when you can’t sleep at night, or as a refresher between study
and practice sessions.

If you find your mind is blocked during an exam or just before you are to
give your speech, close your eyes, take a long, deep breath and let it out
slowly. Concentrate on your breathing, so that you can feel and hear your-
self breathe. Don’t allow yourself to worry about the exam, speech, time, or
tension. Repeat once and then return to the test or ready yourself to give
your speech. Keep in mind that being able to make your mind and body
relax takes practice, so try these techniques in non-anxious situations. As
you become comfortable with them, try them in anxiety-producing situa-
tions.

Part 6: Test-taking
Author: Ms. Cathy Hunsicker, Associate Professor of Communication, Dal-
ton State College

In many classes, the large part of your grade, and thus your success, will be
from high grades on exams. These pointers will walk you through prepar-
ing and taking exams.

The first step to test-taking is to study. If you are prepared for the test, you
will be less anxious and more apt to score a high grade. What should you
study?

Key terms, definitions and examples: It is not enough to know the termi-
nology and what each new vocabulary word means. You need to be able to
provide an example or explain how the word fits into the subject you are
studying.

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Enumerations or lists of items: Lists of items make excellent test ques-
tions, especially the kind that read, “All of the following are related EX-
CEPT…” These questions demand that you know the entire list and be able
to identify the one item that does not apply.

Points emphasized in class: If your instructor repeats a concept in class
several times for emphasis, he is giving you a clue that you will see that
concept on a test. Study it and know it.

Reviews, study guides, flash cards, PowerPoints: Many instructors pro-
vide tools to increase your learning and help you study. If your instructor
provides reviews, study guides, PowerPoints and/or flashcards, use them
to your advantage. This is information your instructor has designated as
important to know.

Questions from quizzes and textbook chapters: If your instructor admin-
isters regular quizzes on the material, save the quizzes for future study.
There is a good chance you will see those questions or similar ones on the
midterm or final. Many textbooks offer questions at the end of each chap-
ter. Ask your instructor if studying these questions would be beneficial or
not.

General Tips for Studying for Exams
Get a good night’s sleep. If you are tired while taking the exam, your focus
will be weak, and you are more apt to make mistakes. Being well-rested
will make you more alert during the exam.

Don’t cram. Schedule regular study times. The optimum way to study is to
review the information you have read in your text and heard in your class
on a daily basis. This can be just a quick reading through the information,
but the repetition will make the concepts stick in your head. If daily is not
feasible, schedule time to study your text and class notes on the days the
class meets at a minimum. Looking over your notes as soon after class as
possible increases your memory of the material and gives you the oppor-
tunity to clarify what you have written. Studies have shown that the longer
you wait to review your notes, the more you will forget. In fact, you can
forget half of what you have learned in just an hour if you don’t review!

The week before the test, you will need to schedule daily study times.
Break up the information into workable parts. Study part one the first
night. The second night review part one and study part two. The third
night review parts one and two and study part three. Continue studying in
this way to keep the information fresh in your mind for test day.

In addition, take breaks while you are studying. When you come back from
your break, review the material you were focusing on before the break and
start studying the new material. Break, review, study provides many be-
ginnings and endings to your studying which is beneficial because we tend

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to remember the beginnings and endings of information and fudge up the
information in the middle.

Take your books, pens, pencils, paper, etc. to class. In short, be prepared
to take the test. Responsible college students have the necessary equip-
ment to succeed in school ready every day, not just on test days. In addi-
tion to showing responsibility, having what you need with you provides a
feeling of confidence because you are ready.

Be on time for the exam. It goes without saying that being on time to class
shows respect to the instructor and your other classmates. Being on time
also allows you to be more relaxed for the test. Rushing in late and worry-
ing about whether you will have enough time to finish the test will weaken
your focus and concentration.

Sit in a quiet spot and don’t talk about the material. Every exam day, you
will find a group or groups of students hurriedly trying to make themselves
remember the concepts they should have been studying all along. They
tend to be frenetic as they ask each other questions and look up answers
in the text. You have studied and the information is all in your mind. Don’t
sit near these folks and join in their frenzy. Keep to yourself. You have put
the material in your mind in a logical fashion and don’t need to upset your
thinking by talking with these students.

Read all of the directions on the test carefully. Just because the questions
appear to be the usual multiple choice or true and false doesn’t mean you
are to answer them the usual way. Sometimes instructors want pluses
and minuses instead of trues and falses or T’s and F’s. If you answer the
questions using a method different from what the directions state, your
answers will be incorrect.

Budget your time. Don’t spend so much time on a single question that you
can’t finish the test. Mark the troubling question and come back to it if and
when you have time.

Ignore those people who finish before you do. You are not in a race. Stu-
dents who finish quickly either really know all the information or don’t
know any of the information. You may not know all of the information, but
you will know most of it because you studied. Use your time wisely and
review your test if you finish before time is up to make sure you haven’t
made any “stupid mistakes.” Use all the time you are given.

Answer the easy questions first. Answering the easy questions first tends
to build your confidence as you proceed through the test. In addition,
these questions may provide clues to the more difficult questions.

Mark the troublesome questions so you can look at them again later.
Many times troublesome questions become clearer after reading and
answering other questions on the test. Just be sure to keep track of the

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questions you have deemed difficult, so you can go back to them later. It
is usually wise to select an answer to those difficult questions before you
move on just in case you don’t have time to return them.

Answer all the questions. If you leave a question blank, it is wrong. Guess
if you don’t know the answer. A guess at least gives you a chance at getting
the question correct.

If you don’t understand the question, state the question in your own
words. If this doesn’t clarify the question, ask the instructor for clarifica-
tion. You can’t answer a question you don’t understand.

Always review your answers before handing in your test. However, do
not change any answers unless you are certain you have made a mistake
and answered incorrectly. Perhaps you accidently marked the wrong letter
choice, or you misread the question. In these instances, changing your an-
swer is wise. Otherwise, your first inclination is usually the right answer.

Additional Tips for Multiple Choice Questions
Use process of elimination. Read all of the choices and cross out those
choices that are definitely false or incorrect, and choose from the answers
that remain.

If unsure of an answer, even after using process of elimination, pick one,
so you have an answer on your test, but mark the question to come back to
later. This way, if you run out of time, you will still have an answer and not
a blank.

Watch for qualifiers, such as, all, most, some, no, always, usually, some-
times, never, great, much, little, more, equal, less, good, only, bad, is, is
not. Keep in mind that few things in life are always or never, so phrases
such as, most of the time or rarely are more acceptable answers.

If one answer choice is a paraphrase of another answer choice, both choic-
es are incorrect.

Additional Tips for Matching Questions
Read all of the items to be matched to understand the possibilities. Fill in
all the matches you are sure of and then go back and choose answers for
the difficult ones. Make sure you note which answers you have used, so
you can keep track of what you are doing.

Additional Tips for True and False Questions
Watch for qualifiers, such as, all, most, some, no, always, usually, some-
times, never, great, much, little, more, equal, less, good, bad, is, is not.

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Keep in mind that few things in life are always or never, so phrases such as,
most of the time or rarely are more acceptable answers.

If any part of the statement is false, the entire statement is false.

Additional Tips for Essay Questions
When studying for an essay test, anticipate probable questions beforehand
and create outlines for the answers for memorization.

Read the questions carefully and answer what is being asked. Often essay
questions consist of several questions in one. Answer all of them.

Jot down a brief outline in the margin before writing out your answer, so
your answer is clear and organized.

Write a clear, organized essay. Begin by paraphrasing the question. Then
introduce your main points and supporting details. Remember, each main
point must have supporting information. Use transitional words, such as
first, second, next, then, however, finally and also to connect your ideas.
Last, be sure to proofread your essay answer for errors and legibility.

Part 7: Avoiding Plagiarism
Author: Ms. Amy Mendes, Lecturer in Communication, Dalton State Col-
lege

Plagiarism in a problem in many classrooms. It is a problem for students,
since plagiarizing robs them of learning opportunities and can get them in
serious trouble. It is a problem for teachers, since it leaves them unable to
tell how much a student really knows and causes them to have extra ad-
ministrative work to deal with students who plagiarize.

Unfortunately, it is also common. Some researchers estimate rates of
cheating in undergraduate classrooms at over 80% (McCabe et al., 2001a,
2001b; McCabe & Trevino, 2002; Dawkins, 2004; Callahan, 2004; Whit-
ley, 1998). This statistic includes other types of cheating, but we can de-
duce from it that plagiarism is common. And some researchers say that
committing plagiarism in college can be a predictor of dishonesty in the
workplace later in life (Hilbert, 1985; Lucas & Friedrich, 2005). Failing
an assignment or a class is a bad consequence, but if this sort of behavior
continues, it can ruin one’s career.

One reason that plagiarism is such a problem is that students don’t have a
good understanding of what it is. Although students may articulate some
understanding of plagiarism, and that it must be avoided, they do not
understand the purpose of citation itself. They may only think of it as a
required convention of academic writing, rather than as a means of learn-

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ing and contributing to an ongoing accumulation of knowledge (Lofstrom,
2011).

Some researchers have found that students feel confused by the rules, and
express fear that they may accidentally fall into plagiarism even when
trying not to, or even to accidentally echo a phrase previously encountered
and mistake it for their original thought (Ashworth, Bannister & Thorne,
1997). This is consistent with other’s findings that students cannot identify
plagiarism when given examples, do not know how to paraphrase and cite
(Marshall & Garry, 2006; Yeo, 2007; Pecorari, 2003).

How do we teach about plagiarism?
The good news is that simply educating students about plagiarism helps
reduce it (Landrau, Druen & Arcuri, 2002). But, a complicating factor in
the public speaking classroom is the confusion that exists for some stu-
dents about citation standards in verbal communication (Holm, 2002).
Some students who may exhibit appropriate citation behaviors in written
assignments fail to do so in speeches.

In a recent study (Mendes, 2017), student respondents on a plagiarism
survey indicated some interesting things about their understanding of pla-
giarism. First, many respondents specifically used the terms “stealing” or

“theft” and “words.” The implications of this usage are that these students
focus specifically on others’ words, but not necessarily on thoughts, ideas,
or conclusions. However, another significant minority of students used

“thoughts” in their answers, indicating a more thorough understanding of
citation requirements. Another important group of words that came up in
the study was “knowing,” “intentional,” or “purpose,” indicating that pla-
giarism behaviors are always intentional (and that perhaps unintentional
plagiarism does not count).

Below are a series of activities that will help you reach a better understand-
ing of some important ideas about plagiarism:

• How to use quotation marks.
• When and how to paraphrase.
• How to cite information from multiple sources.

An important thing to remember about quotation marks is that you
shouldn’t use very many. Unless there is important technical language, a
direct quote you need to reference, or a significant phrase, it is better to
paraphrase the information you use, rather than directly quote it (more
on paraphrasing later). If you are quoting something, the a proper citation
should include the quoted material and a parenthetical citation (Author’s
last name, Year of publication). Anytime you are going to use more than a
couple words in the same order as the reference text, go ahead and add the

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quotation marks – but ask yourself if you could rephrase the idea so that
you use different words. DO NOT just leave off the quotation marks!

Paraphrasing is when you take the information from a source and put it
in your own words, usually be combining it with information you already
know, or by explaining how the information is relevant to the topic you are
writing about. It can be more difficult that you expect, because sometimes
once you have read the original author’s phrasing, it is hard to think of a

“better” way to say it. Think instead of how you will be telling us something
about the information – why is it important, how it relates to your topic or
argument, whether it agrees or disagrees with other information in your
speech.

Read the following passage, and from the information provided, take 1
quotation and 2 paraphrased sentences:

Cricket will be joining the crowded U.S. professional sports land-
scape as part of a $70 million licensing agreement between the
United States of America Cricket Association (USACA) and Penn-
sylvania-based Global Sports Ventures, LLC. The move is a signif-
icant first step in growing the popular sport in the U.S., which has
the second highest viewership of cricket in the world behind only
India. More than 1.4 million people in the U.S. watched the ICC
World Twenty20 competition won by West Indies earlier this year.

Cricket was a popular American sport before the Civil War, with
rules that were formalized by Benjamin Franklin in 1754. George
Washington played cricket in Valley Forge, Pennsylvania, in 1778
and the first international competition in any sport was actually
a cricket match between the U.S. and Canada, according to the
USACA. The multiyear licensing agreement means a franchised
Twenty20 (T20) professional league will be established within
the next year or so. There are ongoing talks about the number of
teams, the cities in which they’ll be based, they facilities in which
they’ll play, and the creation of player contracts for both men and
women (Matuszewski, 2016).

Sometimes you will be combining information from more than one source
in one paraphrased statement. Using the 2 passages below, write a sen-
tence that contains information from both in paraphrased form.

What happens, though, when a child with talent and enthusi-
asm has nowhere to play? The U.S. only has one purpose-built
ICC-certified cricket ground, at Central Broward Regional Park
in Lauderhill, Florida. In 2015, the Cricket All-Stars, two teams
captained by Sachin Tendulkar and Shane Warne, two of cricket’s
best-recognized names, played three exhibition games at Citi Field
in New York City, home of the New York Mets, Minute Maid Park
in Houston and Dodger Stadium in Los Angeles, two other base-

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ball venues, using drop-in cricket pitches for games of 20 overs a
side. (Kakade, 2017)

An Indian-American cricket enthusiast has announced plans to
build as many as eight cricket stadiums across the US at an es-
timated cost of $2.4 billion to professionalise the game in the
country. The eight proposed stadiums, each having a capacity of
26,000 people in New York, New Jersey, Washington DC, Georgia,
Florida, Texas, Illinois and California, would create as many as
17,800 new jobs in the US, said Jignesh (Jay) Pandya, chairman of
Global Sports Ventures (Press Trust of India, 2017).

Hopefully, this practice exercise has made it easier to understand when
and how to cite, paraphrase, and combine sources. Your instructor can
answer other questions you have.

References
Ashworth, P., Bannister, P., and Thorne, P. (1997). Guilty in Whose Eyes?
University students’ perceptions of cheating and plagiarism in academic
work and assessment. Studies in Higher Education, 22(2), 187-203.

Callahan, D. (2004). The cheating culture: Why more Americans are do-
ing wrong to get ahead. Orlando, FL: Harcourt, Inc.

Cutler, T. (2017). Can cricket finally crack America’s sport market? News-
week. April 12, 2017. Retrieved from http://www.newsweek.com/jay-pan-
dya-cricket-america-indian-premier-league-582352

Dawkins, R. (2004). Attributes and statuses of college students’ associa-
tion with classroom cheating on a small–sized campus. College Student
Journal, 38, 116-129.

Landrau, J., Druen, P. and Arcuri, J. (2002). Methods for helping students
avoid plagiarism. Teaching of Psychology, 29, 112-115.

Lofstrom, E. (2011). “Does plagiarism mean anything: LOL.” Students’
conceptions of writing and citing. Journal of Academic Ethics, 9, 257-275.

Marshall, S., Garry, M. (2006). NESB and ESB students’ attitudes and per-
ceptions of plagiarism. International Journal for Educational Integrity, 2,
26-37.

Matuszewski, E. (2016). Professional cricket league is coming to US with
$70 million licensing areement. Forbes. September 29, 2016. Retrieved
from https://www.forbes.com/sites/erikmatuszewski/2016/09/29/pro-
fessional-cricket-league-is-coming-to-u-s-with-70-million-licensing-agree-
ment/#457a7cf9375f

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McCabe, D., Trevino, L., and Butterfield, K. (2001a). Cheating in academic
institutions: A decade of research. Ethics and Behavior, 11, 219-232.

McCabe, D., Trevino, L., and Butterfield, K. (2001b). Dishonesty in aca-
demic environments. Journal of Higher Education, 72, 29-45.

Mendes, A. (2017). “What even is plagiarism?”: Measuring undergraduates’
comprehension of source attribution standards in a Public Speaking class.
Proceedings, 86, Spring.

Pecorari, D. (2003). Good and original: plagiarism and patchwriting in
academic second-language writing. Journal of Second Language Writing,
12, 317-345.

Press Trust of India, 2017. Indian-American to build 8 cricket stadiums in
US. Times of India. February 2, 2017. Retrieved from http://timesofindia.
indiatimes.com/sports/cricket/news/indian-american-to-build-8-cricket-
stadiums-in-us/articleshow/56930109.cms

Yeo, S. (2007). First-year university science and engineering students’ un-
derstanding of plagiarism. Higher Education Research and Development,
26, 199-216.

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Appendix C: Public
Speaking Online
In 2019 as we were looking toward a revision of Exploring Public Speak-
ing, we realized that one area of public speaking that our readers might
run into is “speaking online.” Although traditional face-to-face public
speaking has a 2500-year history and thousands of research articles to
support it, speaking online is a relatively new procedure. In late 2019 and
early 2020 the world was introduced to a new coronavirus, COVID-19, and
millions upon millions of lives were changed. Most colleges and universi-
ties in the U.S. went to remote or online instruction, and even at the date
of this writing, the future of instruction in Fall 2020 is uncertain in some
regions. We’ve all sat through numerous meetings on Zoom, Google Meet,
Microsoft Teams, and other types of webconferencing platforms, and
many of us have decided on their relative merits.

This appendix will attempt to give some guidelines for this new mode of
public speaking, gleaned mostly from business communication sources
such as the Harvard Business Review. The websites we used to compile
this appendix are given at the end of it.

All online speaking is not created equal. You might take an online class
that requires you to send a video of yourself giving a speech for a grade.
You might be participating—or leading—a “webinar,” which is a meeting
or presentation over the Internet using a tool such as Blackboard Collabo-
rate, Citrix, GoToMeeting, Adobe Connect, or one of many other webcon-
ferencing tools such as those mentioned above. These have become very
common in the educational and business world because they save a huge
amount of money—employees, students, and learners can meet without
having to travel to another location.

With this growth in popularity and now the extreme need for them brought
upon by the pandemic, we have a growth in problems and common be-
haviors, or misbehaviors, in webconferencing and thus online “public
speaking.” Much of the advice on webconference public speaking comes as
antidotes to the worst practices that have developed in them, which are:

1. the audience’s multitasking (and thus not fully attending to the we-
binar)

2. the audience’s being bored to death and going to sleep (which I con-
fess to)

Both of these conditions come from the fact that the communication is
mediated and that in many cases the speaker and audience don’t see each
other. Even when the participants use their web cameras (which doesn’t

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Appendix C: Public Speaking Online386

always happen), the screen is often covered with a slide and the speaker is
invisible. Therefore, the speaker has to depend on something else to ad-
dress the listeners’ temptation to multitask or nod off.

Preparation for Online Speaking
First, recognize that this is a different type of venue. You have two main
tools: your voice and your visuals (slides).

If monotone and monorate speaking is horrible for face-to-face speaking,
it is truly the “Kiss of Death” for web speaking. The key word is “energy”—
an energetic voice has variety and interest to it. Since we tend to have a
lower energy level when we sit, some experts suggest that web conference
speakers stand to approximate the real speaking experience. This sugges-
tion makes sense. As we have mentioned repeatedly through this book,
preparing means practicing your speech orally and physically, many times.
Audio-recording yourself during your practice on your smartphone or oth-
er device is a good first step, followed by critically and honestly thinking
about whether your voice if listless, flat, low-energy, and likely to induce
snooziness.

Second, your visuals. Most of us are tempted to put far too much text and
too many graphics on the slides, and since the slides are the primary thing
the audience will see (rather than your full body), the temptation is even
stronger. As one expert on web speaking suggested, if your presentation in
the workforce is likely to be graph, data, and information heavy because
it’s all information the audience must know, send the information in a re-
port ahead of time. We’ve mentioned before that speeches are not good for
dumping a great deal of information on audiences.

Therefore, keep your visuals simple. They do not have to have lots of clip
art and photographs to keep attention. One rule business speakers like to
use is the “10-20-30: rule: No more than 10 slides, no more than 20 words
on the slides, and no font smaller than 30 point.” Using 30 point font will
definitely minimize the amount of text. Inserting short videos and plan-
ning interactivity (such as polls, which some software supports) are also
helpful.

Also in the realm of preparation, avoid two other problems that are com-
mon in webinars. Since some of your presentation might be visible, be sure
your background is “right.” Many people perform webinars in their offices,
and let’s be honest, some offices provide backgrounds that are less than
optimal. They are either messy and disorganized or have distracting deco-
rations. In other cases, you could be sitting in a neutral place with a blank
wall behind you, but that setting can have its own issues. One writer talks
about a speaker who wore a white shirt against a white background and al-
most disappeared. Of course, some platforms allow for a background scene

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behind the participants, but sometimes these cause a “ghosting” effect to
the person’s image.

It goes without saying that the web speaker must be master of the technol-
ogy, not be mastered by it. Technology messes up. That is a fact of life. One
of the sources for this appendix was an archived video of a webinar about
web speaking by an expert; during the webinar, his Internet connection
was lost! Even if the connection is strong, the speaker must know what
buttons to push on the software. For this reason, it might be a good idea to
have an “assistant” who handles the technology and makes sure it works
so that you can focus on the communication.

Experts give a few other preparation tips:

1. Make sure you will not be interrupted during the webconference.
This can be extremely embarrassing as well as ineffective. You have
probably seen the priceless video from the BBC of an interview with
an expert on Korea. His children photobomb the interview and then
the mother tries to clean up the damage. It is hilarious, but the same
situation won’t be for you. Lock the door, put a big sign on the door
not to be disturbed, and turn off the phones.

2. Have notes and anything else you need right at hand.
3. If you can be seen, be seen—use the technology to your advantage so

that you are not an entirely disembodied voice talking over slides.

Finally, in preparing, think humor. Humor is a great attention-getter (see
Chapter 7 on factors of attention). Cartoons, short videos, funny anecdotes,
and visual humor can help you work against the audience’s temptations to
multitask or daydream in a webinar. There is a limit and it should be taste-
ful and relevant, but humor might be one of your best allies. Plus, it might
increase your own energy level and fun with the webinar.

During the Web Speech
One of the helpful suggestions from the business writers used for this ap-
pendix was to start on time. This might seem obvious, but if you have ever
been in an online meeting or webinar, it’s harder said than done–mainly
because participants log on at the start of the meeting rather than early
and it takes a while for the technology to kick in. Therefore, one suggestion
is to have a “soft” introduction for the punctual and a “hard” opening for
the late-comers. The soft intro could be the fun, attention-getting one (vid-
eo, interactivity) and the hard one the “this is why the topic matters let’s
get down to business” opening.

It goes without saying that you as the speaker should be online well before
the beginning of the meeting, and ready to go technology- and presenta-
tion-wise.

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Web speaking is often scheduled for a longer period of time than a face-
to-face speech, which does not add to attention level of the audience. For
this reason, your presentation should include time for questions and input
from the audience. However, this should be planned at intervals, perhaps
between main sections of the speech, so that the speaker isn’t interrupting
at inconvenient times.

Going deeper, perhaps we should ask the fundamental question of purpose.
What is your intent in this webinar speech? To educate? To persuade/
sell? To contribute to or facilitate a decision? Something else? Everything
else you do comes from that intent or purpose, just like your face-to-face
speech comes from the specific purpose speech. What do you really want
to accomplish from this meeting?

The other fundamental question is about your audience. Who are they?
Where are they? In fact, in some cases the audience is in a different time
zone, and that really matters in how a listener responds.

Other experts suggest the following:

1. Along with standing up for your presentation, smile. People can hear
a smile even when they don’t see you.

2. Your anxiety does not go away just because you cannot see everyone
in your “web audience.” Also, you might not have ever met the peo-
ple to whom you are speaking. Be aware of the likelihood of anxiety—
it might not hit until you are “on air.” As Ron Ashkenas says, “Anxi-
ety in speaking is like static on the radio.”

3. In your use of periodic questions, be specific. The typical “Any ques-
tions?-pause- let’s go on” is really pretty ineffective. First, it’s not
directed or specific, and second, people need time to formulate their
questions and articulate them. Even saying, “What questions do you
have?” is better, but even better is to ask specific questions about
what you’ve been addressing. Many times you can forecast possible
questions, and use those.

4. The issue of a question-and-answer period brings up a logistical
question. Some participants will question orally through the web
cam set-up. Others, with limited technology, will use the chat fea-
ture. It takes time to type in the chat feature. Be prepared for pauses.

5. Remember the power of transitions. Many people think that slides
don’t need transitions because, well, they change, isn’t that enough?
No, it’s not. The speaker needs to tie the messages of the slides to-
gether.

6. Verbal pauses can be helpful. Since one of the things that put audi-
ences to sleep is continual, non-stop flow of words, a pause can get
attention.

7. Look at the camera, not the screen. You will appear more profession-
al in those cases where the audience can see you.

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Ending
As mentioned before, webconferences and webinars can go long—don’t let
it. End on time. Allow participants to email you questions if needed, but
don’t take advantage of people’s time by entertaining questions longer
than the scheduled time. Software allows for recording and archiving, so
the audience should know how to access the recording.

Speaking for an Online Class
This writer teaches an online business communication course where she
requires either a face-to-face (if possible) presentation or one done online.
In these cases, instructors usually want the presentation given in front of
a live audience of a prescribed number of people and/or in a venue like a
classroom (not the student’s living room). Many public speaking instruc-
tors do not believe this option is as good as an in-class speech, but if you
are in this situation, here are some tips.

1. Film your whole body—not just your head and shoulders.
2. Do tech walk-throughs and make sure your camera is working well

and picking up your voice.
3. Make sure you can get the recording to your instructor. You probably

will not be able to just send it through email because the file will be
too big. You will have to post it to the cloud or to the learning man-
agement system in some manner.

4. Wear appropriate clothing. Not being in class may tempt you to
wear something too informal. During the pandemic and shelter-
ing-in-place, we public speaking instructors saw students in pajamas
or not wearing shoes during recorded speeches; one of the authors
had a student video where the young male student was shirtless.
This might be an opportunity to go a step beyond in your clothing.
Make sure, also, that it looks good on camera in terms of color and
lighting in your setting. Some patterns do not look good on camera.

5. Along that line, since you probably won’t have professional lighting,
get the room as bright as you possibly can, but do not point the cam-
era in the direction of a bright light. The light should be coming from
behind the camera. Likewise, if you are in a webconference, keep the
light source behind your computer screen, not behind your head.

Conclusion
As mentioned before, this subject is an evolving one. These tips and tactics
should help not just avoid the major problems but also cross the finish line
into an effective presentation.

Links that might help with this topic:

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Appendix D: Humor Appendix391

Appendix D: Funny Talk:
The Art and Craft of
Using Humor in Public
Address
What is so funny about public speaking? Well, nothing really. On the other
hand, a speech that includes some timely and well delivered humor can
be especially gratifying for both speaker and audience. Dottie Walters
said “Begin with a laugh and end with a tear.” The judicious, strategic, and
appropriate use of humor in speaking can help the audience have a posi-
tive feeling about: 1) the Subject, 2) the Speaker and 3) the Speech itself.
Many people are hesitant to use humor in speeches for a variety of reasons.
Some people think that humor is never appropriate for speeches. Some
people shy away from it because they do not feel that they are funny. Some
people do not use it because they are afraid if no one laughs it is another
chance to be rejected. Some do not use it because it may take a bit of extra
work to include relevant humor in a speech. You should not be afraid to
use humor. With the right planning, preparation, and practice, you can
be an effective purveyor of the comic arts. You may find that both you and
your audience will be better for it.

Becoming proficient in using humor to connect with audiences and get
your message across is not easy. It takes quite a bit of study and practice.
Grady Jim Robison noted, quite correctly, that “Humor is not easy-it just
looks that way when well done.” Many people will say that they cannot tell
a joke or do not have a sense of humor. Using humor, whether a joke, fun-
ny story, or other bit of amusing material is a skill which can be developed.
There may be some people who are more naturally adept at it, however
nearly everyone can learn how to inject a bit of humor into their speeches.

Scholars and practitioners have studied the value and challenges of using
humor in public speaking for many years. Consider the information in the
following table:

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Appendix D: Humor Appendix392

Humor and Audiences: Positives and Negatives
Scholar Work Positives Negatives
Beebe & Beebe Public Speaking

Handbook (2013)
Message Retention Offensiveness Poten-

tial
Campbell & Huxman The Rhetorical Act Attention Keeping,

Audience Identifica-
tion

Bad Taste Potential

Engleberg & Daly Think Public Speak-
ing (2013)

Information Reten-
tion, Defuse Anger,
Ease Tension, Stimu-
late Action

Offensiveness, Irrele-
vance

Ferguson Public Speaking:
Building Competency
in Stages (2008)

Audience Attention
and Enjoyment

Offensiveness

Fraleigh & Tuman Speak Up: An Illus-
trated Guide to Pub-
lic Speaking (2009)

Enhances Interest,
Gains Attention, Es-
tablishes Credibility

Unfunny, Credibility
Diminishing

Ford-Brown Speaker (2013)
Grice & Skinner Mastering Public

Speaking (2011)
Favorable Self Image,
Attention Getting,
Defuse Audience,
Hostility , Emphasize
Key Ideas, Transition
Between Points

Trivializing Topic, Of-
fending Audience

Hogan, et al Public Speaking and
Civic Engagement
(2011)

Audience Attention
and Interest

Disrespectful, Irrele-
vant

Lucas The Art of Public
Speaking (2012)

Audience Enjoyment Offensiveness

O’Hair, Stewart &
Rubenstein

A Speaker’s Guide-
book (2010)

Rapport Building,
Make Key Points, In-
troduce Themes

Irrelevance, Bad Taste

Osborn, Osborn, &
Osborn

Public Speaking
(2009)

Relationship Building
with Audience, Infor-
mation Retention

Can Seem Contrived
and Flat, Irrelevance

Ross & Leonard Introduction to the
Speechmaking Pro-
cess (2009)

Positive Showman-
ship, Information
Retention

Offensiveness

Samovar & McDaniel Public Speaking in a
Multicultural Society
(2007)

Point the Audience in
the Direction of the
Topic

Cultural Inappropri-
ateness

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Scholar Work Positives Negatives
Zarefsky Public Speaking

Strategies for Suc-
cess (2011)

Relaxes the Audience,
Speaker Favorability,
Disarms Skeptics

Irrelevance, Offensive-
ness

Humorous Speaking Tips
Having seen both the value and the complications connected to humor use
in speeches, please examine the following tips that weigh both the positive
and negative aspects of humor in public address.

Positive Aspects
• Humor is an effective attention getter. You have just a few seconds

to make the audience want to hear more. Humor can be a wonderful
tool to do exactly that. If you can make the audience laugh or smile at
the very beginning, then you will have them anxiously awaiting what
you have to say next.

• Humor is an effective attention keeper. Audiences can drift away,
especially in an age when attention spans are shrinking. Sometimes
you have to rein them back in. You can do this with a bit of humor.

• Humor can be used to break the monotony. Sometimes you will be
dealing with a technical or tedious bit of information that requires a
lot of explanation. When this happens, people may begin to get rest-
less. Perk them up with some humor.

• Humor can be used to help your audience remember. There is
substantial research which supports the idea that information reten-
tion is aided when connected with a piece of humor or a good story.
The key is to make sure that it is actually connected to the informa-
tion you want them to remember.

• Humor can be used to help your audience have a positive feel-
ing about the message and about you as a speaker. They will
likely also have very positive feelings about the event itself and about
themselves. Humor can be used for affinity building with your au-
dience. The more they like you or feel connected with you, the more
open they are to your message.

• Humor can be used to diffuse tension or to soften the blow of a
serious or controversial point. Sometimes you will have to make
a point that your audience needs but may not want to hear. You can
use humor to make that point. You can deflect criticism with humor.
Both presidents Kennedy and Reagan were masters of this. Both used
humor to deflect criticisms of their age when they ran for president.
Opponents thought John Kennedy was too young to be president and

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Appendix D: Humor Appendix394

Ronald Reagan was too old. Their humor obviously worked. As Wil-
liam K. Zinsser said, “What I want to do is make people laugh so that
they’ll see things seriously.”

Negative Aspects
• Humor can offend. It is best to avoid humor that uses sexist, racist,

or demeaning language. Avoid profanity and vulgarity and sexual ref-
erences. You should generally avoid partisan political humor unless
you do not mind risking losing half of your audience. Be sure that
your language is context-appropriate. Speaking at the Kiwanis club is
not the same as speaking at the comedy club.

• Humor can make your topic seem trivial. The use of too much
humor, especially irrelevant and silly humor, may cause your audi-
ence to lose sight of the importance of your topic. Consider how much
and what kind of humor to use, particularly when dealing with sensi-
tive or controversial topics.

• Humor can be mere filler. When you eat a meal, it is important to
eat a balanced diet and remember to eat your vegetables. Dessert is
delicious but should not be the entire meal. Think of humor as the
dessert or as side dishes and not as the entrée.

• Humor can be difficult to translate or understand. If the audi-
ence contains several people who do not share your native tongue or
national identity be careful that you do not use humor that may not
be easily translated by them. Word play can be especially challenging
in this situation.

• Humor can be culturally inappropriate. Some gestures, words, or
phrases may have different meanings in other cultures. In the U. S.
the thumbs up sign means “all is well.” In some countries it is consid-
ered a vulgar and offensive gesture.

• Humor can be irrelevant. If the humor does not connect with the
greater message, it can become a distraction. Remember, you do not
just want them to laugh, but to consider your entire message very
carefully. They may become annoyed or fail to understand the point
you are trying to make.

• Humor can be unfunny. Sometimes humor falls flat. It may be that
they have heard it before or they do not get it, or they just do not find
it funny. Remember, humor is subjective. People laugh at different
things and for different reasons. Sometimes they are preoccupied
with other realities of life. Do not be disheartened. Move on to the
next piece of information in the speech. Do not keep repeating the
joke or try to explain to them why it is funny. They might be insulted
and you are wasting valuable speech time.

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As you can see, using humor in your speaking is not necessarily easy, but
it is well worth the investment of time and energy. Stewart Harral noted,

“Get a laugh and you’ve got an audience!” It will take some planning and
some practice. One of the things that worries beginning speakers the most
when it comes to humor use is that they think they must prepare original
material and become professional standup comedians or humor writers.
This is not the case. Certainly, if you have an aptitude for creating humor
then develop and nurture that talent and apply it to your publics speaking.
Original, fresh humor that comes from a speaker’s experience is always
appreciated by an audience.

On the other hand, you need not feel as though you must create amazing
pieces of comedy when there is much good, relevant humor available for
you to use. Remember that humor is not just joke-telling. In fact, for most
speeches jokes are not really the best kind of humor to use. You can use
amusing stories, light verse, funny lists, comical visuals, etc. Be sure to
give credit to the source. The more you develop this skill, the more com-
fortable you will become. You may even find that you are a gifted humorist.
At any rate, your audience will likely appreciate the effort.

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Appendix E: APA Citation396

Appendix E: APA Citation
Learning Objectives
After reading this section, the student will be able to:

• Understand the purposes of citation;
• Recognize when to cite information;
• Understand different ways to cite sources;
• Find citation assistance when needed; and
• Cite sources in APA format

Appendix Preview
E.1 – Citation

E.2 – When to Cite

E.3 – Elements of Citation

E.4 – APA Resources

E.5 — Reference List

E.1 – Citation
Citing your sources is part of using information. While there are many
citation styles used by different disciplines, this appendix focuses on APA
style.

Citation (in any style) has many functions; it:

• allows you to support the claims you make,
• gives credit to the source of the information, and
• allows your audience to locate the information if they want to learn

more.
The practice of citation is inseparable from research, because new devel-
opments always build on existing knowledge. No individual knows every-
thing there is to know about a topic, which is why research involves exam-
ining what is already known.

Engaging with the ideas of others is a way of adding your voice into a
conversation about a topic. This can include agreeing with others’ perspec-
tives, building on existing ideas, or introducing a new interpretation or
counter-argument.

APA Style

A citation style devel-
oped by the American
Psychological Associ-
ation (APA), used by a
variety of disciplines,
including psychology,
health sciences, STEM
fields, and communi-
cation.

APA Style is detailed in
the Publication Man-
ual of the American
Psychological Associa-
tion, 6th edition

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E.2 – When to Cite
Any time you use someone else’s original ideas, statistics, studies, bor-
rowed concepts, phrases, images, quoted material, and tables—their In-
tellectual property—you cite to indicate its source. This reflects both on
the research you have done, and your academic integrity.

vNot everything you use in your work need to be cited, though. You do not
have to cite facts that are commonly known by your audience and easily
verified in reference sources. You also do not have to cite information that
comes from you, such as your opinion.

When in doubt, it’s best to cite your source.

E.3 – Elements of citation
There are two main elements of citation: the brief in-context citation, and
the full reference entry.

In-Context Citation
You may be used to citing in text, and while citing in speeches works differ-
ently, the same principles apply—you want to ensure that your audience
knows where you found the information.

You can use both quotation and paraphrasing in speeches, and for either,
be sure to provide the details about the source when you use the informa-
tion.

Quotation
Since quoting means using someone else’s exact words, you should indi-
cate that you are using a quote. Examples of how to do this are:

“As legendary football coach Vince Lombardi said, ‘Winning isn’t every-
thing, but wanting to win is.’”

“Dutch painter Vincent van Gogh said, and I quote, ‘I would rather die of
passion than boredom.’”

Paraphrasing
Paraphrasing, or restating a source’s ideas in your own words, is another
option. Be sure to acknowledge the author, source, and date of the infor-
mation you use. This can be accomplished in various ways, such as:

“During the December 27, 2017 episode of 60 Minutes, correspondent Lara
Logan described the practice of airlifting rhinos by helicopter to protect
them from poachers.”

Intellectual
property

A legal term used to
refer to intangible cre-
ations of individuals,
including art, written
work, research find-
ings, and ideas

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Appendix E: APA Citation398

“A 2017 study by Dr. Serge Ferrari, published in the medical journal Lancet,
found that the use of drugs containing bone-forming agents in patients
with osteoporosis reduced their risk of fragility fractures.”

E.4 – APA Resources
You may have questions about APA style, and while full APA guidelines are
included in the Publication Manual of the American Psychological Asso-
ciation, 7th edition, other resources are also available. The APA runs a site
at apastyle.org that provides additional information about APA citation.
Also, the Purdue Online Writing Lab (OWL) has a wonderful online guide
to APA citation. Of course, librarians are a good resource, too!

E.5 – Reference List
As part of a speech assignment, you will likely be asked to provide a list of
references used. This may be on a slide, if it is a presentation file, or on a
document, for written materials that are submitted along with the verbal
presentation of your speech.

Each source you used will be listed on this page, using a full APA-style
citation. The page itself will be labeled “References,” and will list all of the
sources you used in alphabetical order. An example of an APA-style Refer-
ences page is shown in figure E.1.

Sample References
Book or eBook (APA manual, p. 321-325)

Author, A., & Author, C.D. (Year). Book title: Capitalize first letter in sub-
title. Publisher. URL if ebook.

Spellman, F. & Whiting, N. (2005). Environmental engineer’s mathemat-
ics handbook. CRC Press.

Article, Chapter, or Work in a Reference Book or Edited Collec-
tion (APA manual, p. 326-328)

Author, A.A. (Year). Article or chapter title: Capitalize first letter of subtitle.
In A. Editor, B. Editor (Eds.), Book title: Capitalize first letter in subtitle.
(# ed., pp. #). Publisher.

Donnerstein, E. (2005). Is popular culture too violent? Media violence
promotes violent behavior. In J. Woodward (Ed.), Popular culture: Op-
posing viewpoints (pp. 114-119). Thompson Gale.

Reference or Encyclopedia Article (APA manual, p. 328)

Citation FAQs

What if I’m citing
multiple sources?

This depends on the
information. Is it
common knowledge/
factual? If so, you do
not need to cite it.

If it needs to be cited,
be sure to indicate the
sources:

As many scholars,
including Buranen,
Haviland & Mullin,
Blum, and DeSena,
have noted, plagia-
rism refers to a va-
riety of phenomena,
which vary widely.

What if I’m using a
lot of information,
but it’s all from the
same source?

Cite the source each
time you use it:

According to Blum,…
Blum also found…In
the same study,…

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Appendix E: APA Citation399

Author, A. (Year). Entry title. In A. Editor & B. Editor (Eds.), Title of ency-
clopedia (Vol. #, pp. #). Publisher.

Richelle, M.N. (2001). Skinner, Burrhus Frederick (1904-1990). In N.
Smelser & P. Baltes (Eds.), International encyclopedia of the social and
behavioral sciences (Vol. 21, pp. 14141-14146). Elsevier.

Magazine Article (APA manual, p. 320)

Author, A. (Year, Month Day). Article title. Magazine title, Volume(Issue).
Page(s).

Southerland, R. (2017). Textile trail. Georgia Trend, 33(1), 86.

Newspaper Article (APA manual, p. 320)

Author, A. B. (Year, Month Day). Article title. Newspaper title, p. Section-
Page.

Brown, R. (2009, December 16). Long faces ethics complaint. Dalton Dai-
ly Citizen, A1.

Academic Journal Article (APA manual, p. 317-318)

Author, A.A. (Year). Article title. Title of Journal, Volume(issue), page(s).

Schultz-Bergin, M. (2018). Is CRISPR an ethical game changer? Journal of
Agricultural & Environmental Ethics, 31(2), 219-238. https://doi:10.1007/
s10806-018-9721-z

Web Page (APA manual, p. 351-352) (Last example below is for a
page with no author)

Author, A. (Year). Title of page. Title of website. http://thewebsite.com

Naylor, S. (1998). Hindu mythology. Encyclopedia Mythica. http://www.
pantheon.org/articles/h/hindu_mythology.html

Adderall. (2009). Prescribers’ Digital Reference. http://www.pdr.net/
pdr-consumer-monograph/adderall?druglabelid=1048&Consumer-
Id=1008

Reports (APA Manual, p. 329-330)

Author, A. (Year). Title (Report #). Publisher. DOI or URL

Bauman, K. (2003). Educational attainment, 2000 (Census 2000 brief
C2KBR-17). U.S. Government Printing Office. https://www.census.gov/
prod/2003pubs/c2kbr-24.pdf

Film or video (APA manual, p. 342-343)

Citation Generators

Many online services
will generate full refer-
ence entries. However,
the citations generat-
ed by these tools may
contain errors, and
it is important to be
familiar enough with
APA style that you can
proofread to ensure
that these citations are
formatted correctly.

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Appendix E: APA Citation400

Producer, A (Producer) & Director, A. (Director). (Year). Title [Descrip-
tion]. Studio.

Carroll, G. (Producer) & Rosenberg, S. (Director). (1991). Cool hand Luke
[Film]. Warner Bros.

Online Video (APA manual, p. 344)

Author. (Year, Month Day). Title of video [Video]. YouTube. http://www.
website.com/specificURL

Adult Swim. (2014, November 7). Too many cooks [Video]. YouTube.

If APA style is new to you, it has a few intricacies that you may want to
know:

Tips on formatting reference entries in APA style
• Authors’ names are credited using their first and middle (if one is

given) initials only. You do not need to list credentials such as Ph.D.,
M.D., etc.

• Within a reference entry, authors are listed in the order they list
themselves, even if it is not alphabetical.

• The title of a source (article title, book title, etc.) is capitalized as
follows: the first letter of the title and the first letter of the subtitle are
the only words capitalized, except for where grammatically required
for individual words, such as proper nouns or acronyms.

Tips on formatting a references page in APA style
• Once you’ve ensured that the individual entries are correct, you’ll

want to make sure the text on the page is double-spaced, and only the
first line of an entry is aligned to the left margin. Subsequent lines of
individual entries will be indented 1/2 inch; this is called a “hanging
indent.”

• The reference entries will be listed in alphabetical order on this page.

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Appendix F: Research with Dalton State
College Library Resources

402

Appendix F: Research
with Dalton State Library
Resources
While Chapter 5 gave you some basic information about conducting library
research, this appendix was written specifically for Dalton State students
to provide additional details about using Roberts Library. The Roberts
Library home page can be found at daltonstate.edu/library.

“GIL-Find,” the Library Catalog
GIL-Find is the name of Roberts Library’s catalog, and it provides a
searchable listing of all the books, e-books, and resources like audiovisu-
al media and government documents owned by the library. Access to the
library catalog is available from the library’s home page.

You can search the library catalog using keywords about your topic. The
search results pages will show materials in all formats, and if you would
like items only in a particular format, you may narrow the search using the
facets on the left side of the screen. This “Refine my results” section also
lets users narrow their search by date, author, subject, and more.

Each item listed on the results page gives you the information you need
to access these sources. For items physically available in the library, “Get
it” lets you know the location, call number, and item status. If you are
trying to view an e-book or streaming media, “View it” provides links to
full access. The library’s catalog has a variety of helpful features, including
an integrated option to order books from other schools if the Dalton State
copy is checked out.

Users can log in to GIL-Find using their MyDaltonState credentials to save
searches and items for future reference, and see their checkout history, as
well as renew items online.

GALILEO
GALILEO, also accessible from the library’s website, is a portal to hun-
dreds of databases, each containing hundreds of journals, each journal
consisting of hundreds of articles, which means that there are millions of
possible sources in GALILEO. What you need is probably there; it’s just
a matter of finding it. GALILEO takes a little more time and effort than
using an Internet search engine, but it will provide you much more reliable
information.

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403

Most of the content in GALILEO is articles from periodicals. Although
GALILEO does index newspapers and popular magazines, for college-level
research, it is best used for accessing academic journals.

Many students like to use Google Scholar to find journal articles, and it is
a good source for finding the publication information, but often users can
not actually access the full article because a subscription fee must be paid.
You will not have that problem in GALILEO.

If you are on campus, you will go directly to the GALILEO page; if you are
off-campus, you will have to sign in with your username and password for
MyDaltonState. You might also be prompted to type in a specific password
for GALILEO, but that password changes each semester, so you will have
to consult your instructor or the library to obtain it.

From the GALILEO page, you will have several options (see the box in
margin). The large search box featured prominently on the page can be
a good place to start, but does not include all the content and features of
many valuable databases, which is especially helpful for in-depth subject
re-search, such as that done in upper-level classes. The search box defaults
to a basic search, but “Advanced Search” will allow you to select your pref-
erences before you start.

From the results page, you can read the articles by clicking the “Full Text”
option at the bottom of the record. Some search results do not show any
full text options. This means you will have to click the blue “Find It” but-
ton to check for access. If none is available, don’t worry—the library can
order a copy using Interlibrary Loan (see box in margin).

When you click on the title of an article, you will be redirected to a screen
with more information that also offers helpful tools on the right hand side
of the page. The “Cite” tool shown there is popular, because it will generate
a pre-formatted entry for your Works Cited (MLA) or References (APA)
page, which you can cut and paste into your paper. You can also read the
abstract to see if it is what you are really looking for. Additionally, you can
email the article to yourself and perform a number of other functions.

Not only can you find articles from multiple databases at once by using the
GALILEO search box, you can access articles by searching individual data-
bases, some of which catalog articles from journals in specific disciplines,
such as psychology, education, medicine, or literature.

One database that many public speaking instructors like to recommend
to their students is Opposing Viewpoints Resource Center (OVRC). This
database covers hundreds of topics, the listing of which you can browse
through to figure out which topic you’d like to research.

Even better, OVRC will provide articles from a variety of periodicals (mag-
azines, newspapers, and academic journals) that explore both sides—pro

GALILEO Options

• Browse by sub-
ject shows all da-
tabases in specific
subject areas

• Browse by type
lets you see re-
sources based on
format (maps,
images, statistics,
etc.)

• Databases A-Z
shows all 300+
databases, sorted
alphabetically

• Journals A-Z
lets you look up
items starting
with a citation

Interlibrary Loan

If you are unable to
access the full text of
an article, and would
like to order a copy,
the library’s Interli-
brary Loan service
can help you, usually
for free! Email ill@
daltonstate.edu with
the details about the
article you would like,
and you will receive an
electronic copy of it to
read. Like GIL Ex-
press, be sure to allow
yourself a few extra
days for this service.

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404

and con—of current issues. For example, if you want to research the sub-
ject of raising the minimum wage, OVRC will provide articles on why it
should be raised and why it should not be raised from moral, economic,
practical, and political viewpoints. One of the values of OVRC is that when
you are preparing your persuasive speech you will need to know the argu-
ments of the “other side” so that you can bring them up in your speech and
refute them.

To access Opposing Viewpoints Resource Center, use the “Databases A-Z”
option on the main GALILEO page, then click on “O” and find it in the list.

Once in the database, you can browse the subject categories, or search by
keyword. Note that many of the tools offered in GALILEO, such as email,
print, and cite, are available in this database as well.

As mentioned in Chapter 5, librarians are a valuable resource for research-
ers. Luckily, Dalton State College has friendly librarians who are happy to
help!

Citation resources

In addition to the Pur-
due OWL mentioned
in Chapter 5, Roberts
Library has a helpful
library guide about cit-
ing sources, with tabs
about the different
citation styles. There
is also an appendix in
this text about APA.

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Appendix G: Glossary
Abstract – the summary of a document commonly found at the beginning
of academic journal articles.

Abstract language – language that evokes many different visual images
in the minds of your audience.

Ad hominem – a fallacy that attacks the person rather than dealing with
the real issue in dispute.

Ad misericordium – Inappropriate appeal to pity or emotions to hide
lack of facts or argument

After-dinner speeches – humorous speeches that make a serious point.

Alliteration – the repetition of initial consonant sounds in a sentence or
passage.

Analogical reasoning – drawing conclusions about an object or phe-
nomenon based on its similarities to something else.

Anaphora – the succession of sentences beginning with the same word or
group of words.

Anecdote – a brief account or story of an interesting or humorous event.

Antithesis – the juxtaposition of contrasting ideas in balanced or parallel
words, phrases, or grammatical structures.

Appeal to Tradition – arguing that traditional practice and long-term
history is the only reason for continuing a policy.

Appropriateness – how persons and groups should be referred to and
addressed based on inclusiveness and context.

Argument from Silence – making an converse argument from lack of
evidence or information about a conclusion

Assonance – the repetition of vowel sounds in a sentence or passage.

Attention – focus on one stimulus while ignoring or suppressing reac-
tions to other stimuli.

Attention getter – a statement or question that piques the audience’s
interest in what you have to say at the very beginning of a speech.

Attitude – a stable positive or negative response to a person, idea, object,
or policy.

Audience Analysis – examining and looking at your audience first by its
demographic characteristics and then by their internal psychological traits.

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Bandwagon – a fallacy that assumes that because something is popular,
it is therefore good, correct, or desirable.

Bar graphs – a graph designed to show the differences between quanti-
ties.

Beliefs – statements we hold to be true.

Boolean search – a method of using search engines in databases and
the Internet that allows the user to combine key terms or words with the

“operators” AND, NOT, or OR to find more relevant results.

Bridging statement – a type of connective that emphasizes moving the
audience psychologically to the next part of a speech.

Causal reasoning – a form of inductive reasoning that seeks to make
cause-effect connections.

Central idea statement – a statement that contains or summarizes a
speech’s main points.

Channel – the means through which a message gets from sender to re-
ceiver.

Chart – a graphical representation of data (often numerical) or a sketch
representing an ordered process.

Chronological pattern – an organizational pattern for speeches in
which the main points are arranged in time order.

Clichés – predictable and generally overused expressions; usually similes.

Clincher – something memorable with which to conclude your speech.

Cognitive dissonance – a psychological phenomenon where people
confronted with conflicting information or viewpoints reach a state of dis-
sonance (generally the disagreement between conflicting thoughts and/or
actions), which can be very uncomfortable, and results in actions to get rid
of the dissonance and maintain consonance.

Communication – the sharing of meaning between two or more people

Confirmation bias – a tendency to search for or interpret information
in a way that confirms one’s preconceptions; the seeking or interpreting of
evidence in ways that are partial to existing beliefs.

Connective – a phrase or sentence that connects various parts of a
speech and shows the relationship between them.

Connotative meaning – the subjective meaning a word evokes in peo-
ple either collectively or individually.

Console – to offer comfort in a time of grief.

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Construct – a tool used in psychology to facilitate understanding of hu-
man behavior; a label for a cluster of related but co-varying behaviors.

Culture – the system of learned and shared symbols, language, values,
and norms that distinguish one group of people from another.

Decode – the process of the listener or receiver understanding the words
and symbols of a message and making meaning of them.

Deductive reasoning – a type of reasoning in which a conclusion is
based on the combination of multiple premises that are generally assumed
to be true.

Defamatory speech – a false statement of fact that damages a person’s
character, fame, or reputation.

Define – to set limits on what a word or term means, how the audience
should think about it, and/or how you will use it.

Demographic characteristics – the outward characteristics of the
audience.

Denotative meaning – the objective or literal meaning shared by most
people using the word.

Derived credibility – a speaker’s credibility and trustworthiness (as
judged by the audience members) throughout the process of the speech,
which also can range from point to point in the speech.

Diagrams – drawings or sketches that outline and explain the parts of an
object, process, or phenomenon that cannot be readily seen.

Domain term – a section of the Internet that is made up of computers
or sites that are related in some way (such as by use or source); examples
include .com, .edu. .net, and .gov.

Encode – the process of the sender putting his/her thoughts and feelings
into words or other symbols.

Enthymeme – a syllogism with one of the premises missing.

Ethics – branch of philosophy that involves determinations of what is
right and moral.

Ethnic identity – a group an individual identifies with based on a com-
mon culture.

Ethos – the influence of speaker credentials and character in a speech;
arguments based on credibility.

Eulogy – a speech given in honor of someone who has died.

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Euphemisms – language devices often used to make something unpleas-
ant sound more tolerable.

Expert – someone with recognized credentials, knowledge, education,
and/or experience in a subject.

Extemporaneous speaking – the presentation of a carefully planned
and rehearsed speech, spoken in a conversational manner using brief
notes.

False analogy – a fallacy where two things are compared that do not
share enough (or key) similarities to be compared fairly.

False cause – a fallacy that assumes that because something happened
first, that subsequent events are a result.

False dilemma – a fallacy that forces listeners to choose between two
alternatives when more than two alternatives exist.

Feedback – direct or indirect messages sent from an audience (receivers)
back to the original sender of a message.

Figurative analogy – an analogy where the two things under compari-
son are not essentially the same; “My love is like a red, red rose.”

Figurative language – language that uses metaphors and similes to
compare things that may not be literally alike.

General purpose – the broad, overall goal of a speech; to inform, to
persuade, to entertain, etc.

Generalization – a form of inductive reasoning that draws conclusions
based on recurring patterns or repeated observations.

Graph – a pictorial representation of the relationships of quantitative
data using dots, lines, bars, pie slices, and the like.

Guilt by Association – a form of false analogy based on the idea that if
two things bear any relationship at all, they are comparable

Gustatory – of or relating to the sense of taste.

Hasty generalization – a fallacy that involves making a generalization
with too few examples.

Hearing – the physical process in which sound waves hit the ear drums
and send a message to the brain.

Hero speech – a motivational speech given by someone who is consid-
ered a hero in society.

Heterogeneous – a mixture of different types of people and demograph-
ic characteristics within a group of people.

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Hypothetical narrative – a story of something that could happen but
has not happened yet.

Homogeneous – a group of people who are very similar in many charac-
teristics.

Hyperbole – intentional exaggeration for effect.

Imagery – language that makes the recipient smell, taste, see, hear, and
feel a sensation; also known as sensory language.

Impromptu speaking – the presentation of a short message without
advance preparation.

Inductive reasoning – a type of reasoning in which examples or specif-
ic instances are used to supply strong evidence for (though not absolute
proof of) the truth of the conclusion; the scientific method.

Information literacy – the ability to recognize when information is
needed and have the ability to locate, evaluate, and effectively use the
needed information.

Informative speech – a speech based entirely and exclusively on facts
and whose main purpose is to inform rather than persuade, amuse, or
inspire

Initial credibility – a speaker’s credibility at the beginning of or even
before the speech.

Inspire – to affect or arouse someone’s emotions in a specific, positive
manner

Internal preview – a type of connective that emphasizes what is coming
up next in the speech and what to expect with regard to the content.

Internal summary – a type of connective that emphasizes what has
come before and remind the audience of what has been covered.

Irony – the expression of one’s meaning by using language that normally
signifies the opposite, typically for humorous or emphatic effect.

Irrefutable – a statement or claim that cannot be argued.

Jargon – language used in a specific field that may or may not be under-
stood by others.

Kinesthetic – issues related to the movement of the body or physical
activity.

Lament – to express grief or sorrow.

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Language – any formal system of gestures, signs, sounds, and symbols
used or conceived as a means of communicating thought, either through
written, enacted, or spoken means.

Lectern – a small raised surface, usually with a slanted top, where a
speaker can place notes during a speech.

Line graph – a graph designed to show trends over time.

Listening – an active process where you are specifically making an effort
to understand, process, and retain information.

Literal analogy – an analogy where the two things under comparison
have sufficient or significant similarities to be compared fairly.

Literal language – language that does not use comparisons like similes
and metaphors.

Logical fallacies – mistakes in reasoning; erroneous conclusions or
statements made from poor inductive or deductive analyses.

Logos – logical and organized arguments and the credible evidence to
support the arguments within a speech; arguments based on logic.

Manuscript speaking – the word-for-word iteration of a written mes-
sage.

Mean – the mathematical average for a given set of numbers.

Median – the middle number in a given set of numbers.

Memorized speaking – the rote recitation of a written message that the
speaker has committed to memory.

Mental dialogue – an imagined conversation the speaker has with a giv-
en audience in which the speaker tries to anticipate what questions, con-
cerns, or issues the audience may have to the subject under discussion.

Metaphor – a figure of speech that identifies something as being the
same as some unrelated thing for rhetorical effect, thus highlighting the
similarities between the two.

Mode – the number that is the most frequently occurring within a given
set of numbers.

Monotone – a continuing sound, especially of someone’s voice, that is
unchanging in pitch and without intonation.

Motivational speech – a speech designed not only to make an audi-
ence experience emotional arousal but also to motivate the audience to do
something with that emotional arousal.

Needs – important deficiencies that we are motivated to fulfill.

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Noise – anything that disrupts, interrupts, or interferes with the commu-
nication process.

Non sequitur – a fallacy where the conclusion does not follow from its
premise.

Olfactory – of or relating to the sense of smell.

Opinion – a personal view, attitude, or belief about something.

Organic – feelings or issues related to the inner-workings of the body.

Parallelism – the repetition of grammatical structures that correspond
in sound, meter, and meaning.

Paraphrasing – putting the words and ideas of others into one’s own
authentic or personal language.

Pathos – the use of emotions such as anger, joy, hate, desire for commu-
nity, and love to persuade the audience of the rightness of a proposition;
arguments based on emotion.

Peer-reviewed – a review process in which other scholars have read a
work of scholarly writing (an article, book, etc.) and judged it to be accu-
rate according to the research rules of that discipline.

Peer testimony – any quotation from a friend, family member, or class-
mate about an incident or topic.

Perception – how people organize and interpret the patterns of stimuli
around them.

Periodicals – works that are published on a regular, ongoing basis, such
as magazines, academic journals, and newspapers.

Persuasion – a symbolic process in which communicators try to con-
vince other people to change their attitudes or behavior regarding an issue
through the transmission of a message, in an atmosphere of free choice.

Pictographs – a graph using iconic symbols to dramatize differences in
amounts.

Pie Graph – a graph designed to show proportional relationships within
sets of data.

Pitch – the relative highness or lowness of your voice.

Plagiarism – the act of using another person’s words or ideas without
giving credit to that person.

Plain Folks – A tactic for portraying elite, famous, powerful, or wealthy
persons as “the common man or woman”

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Planned redundancy – the use of a clear central idea statement, pre-
view of the main points, connective statements, and overall summary in
the conclusion to reinforce the main ideas or points of a speech; the delib-
erate repetition of structural aspects of speech.

Post hoc ergo propter hoc (historical fallacy) – using progression in
time as the reason for causation, but nothing else.

Presentation aids – the resources beyond the speech itself that a speak-
er uses to enhance the message conveyed to the audience.

Primary research – new research, carried out to answer specific ques-
tions or issues and discover knowledge.

Primary sources – information that is first-hand or straight from the
source; information that is unfiltered by interpretation or editing.

Probative – having the quality or function of proving or demonstrating
something; affording proof or evidence.

Proposition – a statement made advancing a judgment or opinion.

Psychographic characteristics – the inner characteristics of the audi-
ence; beliefs, attitudes, needs, and values.

Public speaking – an organized, face-to-face, prepared, intentional (pur-
poseful) attempt to inform, entertain, or persuade a group of people (usu-
ally five or more) through words, physical delivery, and (at times) visual or
audio aids.

Rapport – a relationship or connection a speaker makes with the audi-
ence.

Rate – the speed at which you speak; how quickly or slowly a speaker
talks.

Red herring – a fallacy that introduces an irrelevant issue to divert at-
tention from the subject under discussion.

Religious speech – a speech designed to incorporate religious ideals
into a motivational package to inspire an audience into thinking about or
changing aspects of their religious lives.

Rhetorical question – a question to which no actual reply is expected.

Roast – a humorous speech designed to both praise and good-naturedly
insult a person being honored.

Secondary sources – information that is not directly from the source;
information that has been compiled, filtered, edited, or interpreted in
some way.

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Selective exposure – the decision to expose ourselves to messages that
we already agree with, rather than those that confront or challenge us.

Sign reasoning – a form of inductive reasoning in which conclusions are
drawn about phenomena based on events that precede (not cause) a sub-
sequent event.

Signposts – a type of connective that emphasizes physical movement
through the speech content and lets the audience know exactly where they
are; commonly uses terms such as First, Second, Finally.

Simile – a figure of speech involving the comparison of one thing with an-
other thing of a different kind (specifically using the terms “like” or “as”),
used to make a description more emphatic or vivid.

Slang – a type of language that consists of words and phrases that are
specific to a subculture or group that others may not understand.

Slippery slope – a fallacy that assumes that taking a first step will lead
to subsequent events that cannot be prevented.

Spatial pattern – an organizational pattern for speeches in which the
main points are arranged according to movement in space or direction.

Special occasion speech – a speech designed to address and engage
the context and audience’s emotions on a specific occasion.

Specific purpose statement – an infinitive phrase that builds upon the
speaker’s general purpose to clearly indicate precisely what the goal of a
given speech is.

Speech of acceptance – a speech given by the recipient of a prize or
honor.

Speech of commencement – a speech designed to recognize and cele-
brate the achievements of a graduating class or other group of people.

Speech of dedication – a speech delivered to mark the unveiling, open-
ing, or acknowledging of some landmark or structure.

Speech of farewell – a speech allowing someone to say good-bye to one
part of his or her life as he or she is moving on to the next part of life.

Speech of introduction – a mini-speech given by the host of a ceremo-
ny that introduces another speaker and his or her speech.

Speech of presentation – a brief speech given to accompany a prize or
honor.

Statistics – include numerical facts, descriptive statistics (such as ratios
and percentages), and the more in-depth process of analyzing, comparing,

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and interpreting numerical data to understand its relationship to other
numerical data.

Stereotyping – generalizing about a group of people and assuming that
because a few persons in that group have a characteristic, all of them do.

Stipulated definition – a definition with clearly defined parameters for
how the word or term is being used in the context of a speech.

Straw man – a fallacy that shows a weaker side of an opponent’s argu-
ment in order to more easily tear it down.

Success speech – a speech given by someone who has succeeded in
some aspect of life and is giving back by telling others how they too can be
successful.

Survivor speech – a speech given by someone who has survived a per-
sonal tragedy or who has faced and overcome serious adversity.

Syllogism – a three-sentence argument composed of a major premise (a
generalization or principle that is accepted as true), a minor premise (and
example of the major premise), and a conclusion.

Symbol – a word, icon, picture, object, or number that is used to stand
for or represent a concept.

Target audience – the members of an audience the speaker most wants
to persuade and who are likely to be receptive to persuasive messages.

Terminal credibility – a speaker’s credibility at the end of the speech.

Testimony – the words of others used as proof or evidence.

Toast – a speech designed to congratulate, appreciate, or remember.

Tone – the attitude of a given artifact (humorous, serious, light-hearted,
etc.).

Totalizing – taking one characteristic of a group or person and making
that the “totality” or sum total of what that person or group is.

Transition – a type of connective that serves as a bridge between discon-
nected (but related) material in a speech.

Two-tailed argument – a persuasive technique in which a speaker
brings up a counter-argument to their own topic and then directly refutes
the claim.

Values – goals we strive for and what we consider important and desir-
able.

Vocal cues – the subtle but meaningful variations in speech delivery,
which can include the use of pitch, tone, volume, and pace.

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Vocalized pauses – pauses that incorporate some sort of sound or word
that is unrelated to what is being said; “uh,” “um,” and “like” are well
known examples.

Volume – the relative softness or loudness of your voice.

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Appendix H: References416

Appendix H: References
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Anders, G. (2017). You can do anything: The surprising power of a use-
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Anderson, S. R. (2012). How many languages are there in the world? The
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Aronson, E. (1999). The power of self-persuasion. American Psychologist,
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Barnard, D. (2018, January 20).

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Beighley, K. (1954). An experimental study of the effect of three speech
variables on listener comprehension. Speech Monographs, 21(4), 248-253.

Bem, D. J. (1970). Beliefs, attitudes, and human affairs. New York, NY:
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Appendix I: Sample Outlines and Formats426

Appendix I: Sample
Outlines and Formats
On the following pages we have provided some sample outline formats
and examples. The first two examples show outlines using parallelism with
the subpoints. The last three are formats that could be used as templates.
However, your instructor is the one and only guide to which format you
will use. It may be one of these, one of the formats shown in Chapter 12, 13,
or 15, or a different one your instructor provides. These are provided as a
resource for instructors and for students to see the various ways extem-
poraneous speeches may be outlined. Follow the directions given by your
instructor for your assignments.

Informative Speech on Types of Coffee Around
the World
By: Samantha Gentry

Specific Purpose: To inform my classmates of specific types of coffee
drinks from around the world.

Introduction: Do you ever just need something really warm to drink? Have
you ever been so sleepy that you couldn’t keep your eyes open without
help? Did you know that according to Consumer Reports that about 62%
of us drink coffee every day? As a daily coffee drinker, I can attest to want-
ing and needing to drink coffee every day to keep away the awful caffeine
headache. Coffee is not just a beverage drank here in the United States;
people all around the world drink billions of cups of coffee every day.
There are many different kinds of coffee drinks out there.

Thesis/Preview: According to RoastyCoffee.com there are over 43 differ-
ent types of coffee drinks from all around the world. These drinks include:
Turkish Coffee, Caffè Crema, and Irish Coffee.

I. Turkish Coffee is one of the oldest methods for preparing coffee.
A. Turkish coffee was first introduced to the Ottoman Empire

in 1543 from Yemen.
1. While being introduced in Istanbul, a new method of

preparing coffee was established.
2. The coffee beans were roasted over a fire, finely

grounded, and then boiled into water.
B. TheSpruceEats.com explains that Turkish coffee is named

for its special brewing method.
1. Turkish coffee traditional not sweetened, but if it

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Appendix I: Sample Outlines and Formats427

sweetened the sugar is added before the boiling.
2. Also, it must be served with foam on the top.

Transition: Coffee beverages can be named for their preparation style like
Turkish coffee, but also for their appearance like caffe crema.

I. Caffè crema is one of the first types of espresso drinks.
A. It gained popularity and became primarily served in Swit-

zerland and Northern Italy in the mid 20th century.
1. It is a long espresso meaning there is more water

than regular espresso.
2. Caffè crema has 180ml to 240ml of water compared

to the 25ml of water normally used to make espres-
so.

B. Despite its name, Caffè crema does not contain any form of
cream or dairy.

1. According to Jonathan Morris, researcher and
author of The Cappuccino Conquests exhibit, the
Gaggia Classica machine of 1948 revolutionized
espresso by creating this drink.

2. The pressure of the machine created a creamy foam
at the top of the espresso resulting in the name Caffè
crema.

Transition: Classic coffee and espresso drinks are popular and enjoyed
around the world, but so are cocktail styled coffee beverages.

II. Irish Coffee is a cocktail twist on traditional coffee.
A. According to Good Food Ireland, this coffee cocktail was

first created by a chef named Joe Sheridan.
1. Sheridan created Irish coffee in the 1940’s at Foynes’

Airport; he was looking for ways to keep passengers
warm while their planes were being refueled.

2. The first Irish coffee was served to American fly-
ers; they asked, “Is this Brazilian coffee?”, in which,
Sheridan replied, “no it’s Irish Coffee.”

B. Sheridan mixed black coffee with whiskey and topped it
with whipped cream.

1. Irish coffee of today is a mixture of whiskey, sugar,
and black coffee with a topping of whipped cream.

2. Today people all over the world are drinking Irish
coffee to keep them warm.

Conclusion: Coffee is one of the most popular beverages drank around the
world every day. According to The National Coffee Association in 2010
Americans drank on average 3.1 cups of coffee a day, and the average cup
size is 9 oz. This means that on average Americans are drinking 27.9 oz of

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Appendix I: Sample Outlines and Formats428

coffee per day. Turkish coffee, Caffe crema, and Irish coffee are three types
of coffee beverages that are being drank every day.

References:

A Brief History of Turkish Coffee. (n.d.). Retrieved from http://coffeefacts.
org/turkish- coffee/history-of-turkish-coffee/

Calderone, J., Lee, J., & Dabney, C. (2017). Not your average Joe. Con-
sumer Reports, 82(10), 8–13. Retrieved from http://dsc.idm.oclc.org/log-
in?url=http://search.ebscohost.com/login.aspx?direct=true& db=fth&AN
=124661970&site=eds-live&scope=site

A Complete List Of Every Type of Coffee That Exists. (2018, July 23). Re-
trieved from https://www.roastycoffee.com/coffee-types/

Fayed, S. (2018, November 24). 4 tips to making the perfect cup of Turk-
ish coffee. Retrieved from https://www.thespruceeats.com/turkish-cof-
fee-recipe-2355497

Green, D. (n.d.). Caffè Crema. Retrieved from https://www.cooksinfo.
com/caffe-crema/ McMeel, N. (n.d.). Irish coffee. Retrieved from https://
www.goodfoodireland.ie/recipe/irish-coffee

Morris, J. (n.d.). The Cappuccino conquests. The transnational history of
Italian coffee (2007). Retrieved from https://www.academia.edu/379110/
The_Cappuccino_Conquests._The_Transnational_History_of_Italian_
Coffee_2007_

National Coffee Association. (2014, February 28). Coffee by the numbers.
Retrieved from https://www.hsph.harvard.edu/news/multimedia-article/
facts/

Persuasive Speech on Reading During Leisure
Time
By: Samantha Gentry

Specific Purpose: To persuade my fellow classmates on the importance of
reading during leisure time.

Introduction: Raise your hand if you have read a book outside of a class
requirement within the past year. Did you know that according to the
American Time Spent survey of 2017 by the Bureau of Labor Statistics,
Americans who read for pleasure has declined by over 30% since 2004? In
2004, about 28% of American ages 15 and older read for pleasure; in 2017
that number was down to about 19%. Less men are reading for pleasure
than women with a whopping 15% of men reading for fun and about 22%

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of women. Hello, my name is Samantha Gentry, and today I’m going to
persuaded you why reading for pleasure is good for you.

Thesis/Preview: Reading for pleasure and as a leisure active has many
benefits for your mind, body, and soul. Three of the benefits include: im-
proved brain health, relieved stress, and improved empathy skills.

I. Reading is a fantastic activity to help maintain and even improve
your brain health.
1. As many of us may be aware, as we begin to get older and age,

our physical bodies begin to decline, but so do our brain and
mental activity.

2. A study published by Neurology, a peer-reviewed neurology
journal, showed that people who read throughout their life-
time had a slower decline in memory compared to their peers
who did not.

3. When you are reading, specifically fiction books, your brain is
having to make connections; over time these connections for
new pathways between the four lobes and two hemispheres in
the brain. Over time these new pathways help promote quicker
thinking and help defend against cognitive decay.

Transition: Reading is like exercise for your mind. It also serves as a stress
reliever.

II. There are many ways to reduce stress. Why is reading one of them
you ask?
1. Well according to a study by the University of Sussex in 2009

found that reading for just 6 minutes can reduce stress level by
up to 68%.

2. Reading is such a large part of going through school and at
many jobs; it is hard to find the benefits of it.

3. When you are immersed in a new world of a fiction novel or
learning about one of the greatest leaders in history in a bi-
ography book, you are focusing your mind and body to think
beyond the stress of your everyday life. Reading also helps
reduce your heart rate and eases muscle tension.

Transition: Everyone needs a little stress relief in their life. They also need
to learn how to become more empathetic.

III. Being able to show empathy and understand the mental and emo-
tional states of those around is an important skill to forming social
relationships.
1. A study by Bal and Veltkemp in 2013, showed that over a

week’s time readers who were emotionally transported into a
fiction story felt a change in their empathy skills.

2. When you are immersed in an emotional book, you are able

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to feel what the characters are feeling and think what they are
thinking. This helps you to begin to understand how those
around you are feeling about situations you may actually never
face in your own life.

3. If you are wanting to be a more empathic person, make sure
you read fiction books over nonfiction because literary fiction
had a more significant impact than nonfiction.

Conclusion: According to Caleb Crain, a writer for The New Yorker, there
are many reasons why Americans don’t read; from actives on computers,
to cell phone scroll, to the king of them all television watching. However,
there are many benefits to reading. These benefits include improved brain
health, relieved stress, and improved empathy skills. So please understand
that no matter how boring or how much of a waste of time it may seem to
you, reading books for fun is good for you. Thank you.

References:

Bal, P. M., & Veltkamp, M. (2013). How does fiction reading influence em-
pathy? An experimental investigation on the role of emotional transporta-
tion. PLoS ONE,8(1). doi:10.1371/journal.pone.0055341

Crain, C. (2018, June 14). Why we don’t read, revisited. Retrieved from
https://www.newyorker.com/culture/cultural-comment/why-we-dont-
read-revisited

Ingraham, C. (2018, June 29). Leisure reading in the U.S. is at an all-
time low. Retrieved from https://www.washingtonpost.com/news/wonk/
wp/2018/06/29/leisure- reading-in-the-u-s-is-at-an-all-time- low/?nore-
direct=on&utm_term=.f3fa9d4bd61c

Kidd, D. C., & Castano, E. (2013). Reading literary fiction improves theory
of mind. Science,342(6156), 377-380. doi:10.1126/science.1239918

PJ Web Solutions Ltd. (n.d.). Reading reduces stress levels. Retrieved from
https://www.kumon.co.uk/blog/reading-reduces-stress-levels/

Schocker, L., & Schocker, L. (2017, December 07). 6 science-backed rea-
sons to go read a book right now. Retrieved from https://www.huffpost.
com/entry/health-benefits-reading_n_4081258

Specktor, B. (2019, March 04). Here’s why your brain needs you to read
every single day. Retrieved from https://www.rd.com/culture/benefits-of-
reading/

Wilson, R. S., Boyle, P. A., Yu, L., Barnes, L. L., Schneider, J. A., & Bennett,
D.

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A. (2013). Life-span cognitive activity, neuropathologic burden, and cog-
nitive aging. Neurology,81(4), 314-321. doi:10.1212/WNL.0b013e31829c-
5e8a

Wise, A. (17, October 17). 8 science-backed reasons to read a (real) book.
Retrieved from https://www.realsimple.com/health/preventative- health/
benefits-of-reading-real-books

Sample Format 1
Speech Topic

Specific Purpose: Your specific purpose is determined by the topic you
choose. It indicates the direction of focus you will take with your topic.

Thesis/Central Idea: Your thesis statement is a clear and concise sen-
tence that provides an overview of your entire presentation.

Organizational Pattern: Remember, the body of your speech has to
match this.

I. Introduction
A. Attention Getter: Capture the audience’s attention.
B. Relevance: Establish the relevance of your topic to your

audience—why is your topic worthy of their time and atten-
tion?

C. Credibility: Establish your speaker credibility—consider
your personal experience, connection with the topic, inter-
est and expertise.

D. Thesis: Thesis statement.
E. Preview: Preview of the three main points.

Transition: Preview your first main point.

II. Body
A. First main point.

1. Supporting materials to support the main point.
a. sub-main point
b. etc.

2. Supporting materials to support the main point.
a. do not forget to cite sources.
b. etc.

Transition: Review and preview

B. Second main point.
1. Supporting materials to support the main point.
a. sub-main point
b. etc.
2. Supporting materials to support the main point.
a. do not forget to cite sources

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Appendix I: Sample Outlines and Formats432

b. etc.

Transition: Review and preview

C. Third main point.
1. Supporting materials to support the main point.
a. sub-main point
b. etc.
2. Supporting materials to support the main point.
a. do not forget to cite sources
b. etc.

Transition: Preview. Prepare your audience for the conclusion.

III. Conclusion
A. Thesis/Summary: A summary for the speech.
B. Memorable Close: A powerful ending.

References (separate page)

Sample Format 2
“Writing a Proper Outline”

General Purpose: To Inform

Specific Purpose: To inform my class how to write a proper outline.

Central Idea: A proper form of outlining includes the correct formatting of
main points, connectives, and a well written introduction and conclusion.

Introduction

It’s shocking how many students in speech class do not know how to write
a proper outline. Statistics taken in Ms. Correll’s two speech classes show
that 95% of students did not know how to use the proper outline format.
The cause of this ineptitude is still not certain, even though the format was
clearly explained in class, and it is also fully explained and exemplified in
the text book. The goal of this speech is to inform each of you the proper
way to write an outline by including the correct formatting of main points,
connectives, and a well written introduction and conclusion. By doing so
your audience will have a much clearer understanding of your speech and
it will also result in a good grade!

(Transition: Let’s get started on how to write out the main points.)

Body

I. The main points are the central features of your speech.
A. The main points should be arranged strategically.
B. The main points must always be in complete sentences.

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1. The sub-subpoints should also be in complete sen-
tences

C. The main points must use a consistent pattern of symbol-
ization and indentation.

1. The sub- sub point will begin with the number 1.
2. The second sub-sub point will begin with the num-

ber 2
(Internal Summary: Let’s pause for a moment to summarize what we have
found out so far: Main points are the central feature of our speech. They
must be arranged strategically and written in complete sentences and use
a consistent pattern of symbolization and indentation.)

II. Connectives are important to transition from one main point to the
next.

A. Connectives will include transitions.
B. Connectives will include internal previews.
C. Connectives will include internal summaries.
D. Connectives will include sign posts.

(Internal Preview: I will now focus on the importance of writing a proper
introduction and conclusion and some ways in which to grab the audi-
ence’s attention.)

III. A proper introduction and conclusion will make your speech excit-
ing and memorable.

A. A well written introduction will include your specific pur-
pose and central idea.

B. An introduction should only make up about 10-20% of your
speech.

C. An introduction should gain the interest and attention of
your audience.

1. A startling statement is a good way to arouse inter-
est.

2. Asking a rhetorical question is another way to get
your listeners thinking.

D. A conclusion should only make up about 5-10% of your
entire speech.

E. A conclusion should reinforce the central idea.
F. An exciting conclusion will help to make your speech more

memorable.
1. You may end with a quotation or a dramatic state-

ment.
2. You may refer back to the introduction.

Conclusion

To conclude, I hope that I have shown you the proper way to write an
outline. This includes the proper labeling of main points, connectives, and

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how to write a proper introduction and conclusion. Writing a proper out-
line is the basis of a well-organized speech. By implementing these steps it
will ensure that your audience will not be confused, and it will also result
in a good grade and put a big smile on Ms. Correll’s face.

Sample Format 3
Title (if desired; not necessary)

Specific Purpose: To (verb) (the target audience) (the specific content.)
(Verbs would include to inform, demonstrate, convince, explain, describe,
persuade, motivate, entertain, inspire, delight, or define.)

Introduction: (The introduction is written out in paragraph form. Use
some sort of attention getting device as discussed in Chapter 9. The in-
troduction should be written after the body of the speech is prepared. It
should be about 10% of the total speech time, and there should be a clear
bridging statement between the attention-getting technique and the
thesis/central idea. Practice the introduction so that you know it particu-
larly well.)

Thesis or Central Idea: This sentence makes it very clear to the audi-
ence what you intend to accomplish in the speech and/or what position
you intend to defend.

Preview: This portion serves to inform your audience of the plan that you
will follow in order to explain, demonstrate, expose, or prove your thesis/
central idea. It is a signpost to the major ideas of the speech. The central
idea and the preview might be contained in the same sentence.

I. First Main Idea, Step, Argument, or Reason used to explain, prove,
or demonstrate thesis

A. First Division of First Main Idea.
1. Supporting Material such as statistic, quotation, fact,

narrative.
2. Etc.

B. Second Division of First Main Idea
C. Etc.

(Note 1 – Phrase Roman numeral and A, B, C, etc. units of outline as full
but brief sentences. For example, not “Heimlich’s list of symptoms,” but

“Dr. Heimlich offered a reliable list of choking symptoms.”)

(Note 2 – Phrase units directly. I should be able to look at the prepara-
tion outline and have a fairly complete idea of your content. For example,
not “I will talk about symptoms” or “Tell audience choking symptoms,” or

“Give symptoms of choking.”)

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(Note 3 – Quotations, stories, statistics, and their sources need only be
noted, not written in full detail.)

(Note 4 – Main ideas are ideas, not supporting materials.)

(Note 5 – If you have A, you must have B; if you have 1, you must have 2,
etc.)

Transition: These are bridging statements that inform the audience that
you are moving to a different main step, point, or argument in the speech.
Include them between I and II, II and III, etc.

II. Second Main Idea, Step, Argument, or Reason needed to explain,
prove, or demonstrate thesis

A. Sample Content
1. Sample Content
2. Etc.

B. Etc.

Transition:

III. Third Main Idea, etc. Speech should have at least 2 and no more
than 5 main points/ideas/steps/arguments.

Conclusion: Write out the words you will use to close the speech. It
should include a summary of your main points. Avoid saying “In conclu-
sion” or similar phrases. It should be a little shorter than the introduction
(5-10% of speech). Practice it well also.

References or Works Cited

(Use References if sources are in APA and Works Cited if sources are in
MLA.)

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Appendix J: Case Studies
Chapter 3
Jennifer should probably have thought first about whether her topic really
fits the audience, the context, and the assignment first. It might be that her
audience will be very interested and informed by the topic of why the Unit-
ed States no longer uses the gold standard, and if she wrote a paper on it
for history (and presumably got a good grade and did good research), she
will know more about it than the rest of her class. In the history of the U.S.,
it is an important topic, but she will have to spend some time explaining
why and how it currently affects the audience, the economy, trade, infla-
tion, etc. It might be that the topic is too big (too much material) and she
should focus on a subtopic of it.

As far as the sources are concerned, since she has read the sources, she
can still use them, but she will want to be careful not to take her paper
and basically deliver it, in an outlined or oral form, to her class. One, her
instructor might use originality detection software, and she will be caught,
and her college may have a policy against “self-plagiarism.” It is ques-
tionable ethics for her to use the paper twice. Second, a speech is not a
research paper, and again she needs to think about the purpose, context,
and audience. The history professor knows about the subject already and
gave Jennifer the assignment so she would learn about economic policies
of the past and how to write a good history research paper. The classroom
audience, and the instructor in the speech class, aren’t looking at the
assignment in the same way. Also, Jennifer will need to cite her sources
differently in an oral medium.

In regard to Beth’s problem, Jennifer should empathize with Beth but
firmly tell her she can’t give Beth her outline or sources. Perhaps she can
help Beth brainstorm about a good topic for her class. The situation will
most likely end up badly for Beth and Jennifer if they share the outline.

Chapter 4
Possible Answer to Case Study One

Since Mitch’s purpose is informative, he should not do #5. Since his au-
dience knows little about the sport, #1, #6, and #8 probably do not apply
since the audience does not have a base of knowledge to build on. He will
have to do research for the speech, so #7, #9, and #10 might work. Since
he has so much experience compared to his audience, #2, #3, and #4
might also be good topics, and they are not entirely separated: you have to
have equipment to play, and you have to know the rules to start playing.

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Mitch decides to base his speech on this specific purpose statement: To
explain to my classmates how they can begin to play tennis. Central Idea:
Although it may look like a sport for accomplished athletes, you can begin
to play tennis this weekend with some basic knowledge and equipment.
(Preview) In this speech I will explain the equipment, the court, the play,
and the scoring of a tennis game.

Possible Answer to Case Study Two

The stakes for this scenario are even higher than for Mitch. Bonita wants
this position and wants to do a fantastic job on her interview and presenta-
tion. She decides to be informative in her general purpose. She knows she
should mention some of her past projects in her speech as examples of her
use of and knowledge about social media, and she knows the big question
in her audience’s mind is “Will this candidate bring value and improve-
ment to our communication processes?” At the same time, she does not
want to come on too strong, so she decides to focus on how the three larg-
est social media platforms of Twitter, Facebook, and Instagram could be
used to enhance the organization. Also at the same time, she decides that
5 minutes is not long enough to use all three, so she decides to just discuss
Twitter.

Specific Purpose: To describe for the hiring panel how the nonprofit orga-
nization could use Twitter to fulfill its mission.

Central Idea: Twitter’s unique characteristics as a social media platform
can contribute to the organization’s mission by reaching a wider audience,
engaging younger audiences, and using visuals.

Chapter 6
Possible Answers to Case Study

The answers here are fairly unlimited, since these topics are still very
broad. First Roberto would want to focus them some more. These are just
a few suggestions, but you and your class should discuss pros and cons of
each option you come up with individually or as a group.

Pharmaceutical companies making drugs available in the devel-
oping world

To explain to my classmates how the U.S. government and Nongovern-
mental organizations have given incentives to Western pharmaceutical
companies to distribute medications for HIV-AIDS in Sub-Saharan Afri-
ca.

Organization: Cause/effect; chronological

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Changes in attitudes toward HIV-AIDS and HIV-AIDS patients
over the last three decades

To describe to my classmates how survey data show how Americans have
changed their attitudes toward HIV-AIDS patients since 1985.

Organization: chronological (by years); topical (themes that the data
shows)

How HIV affects the body of a patient

To explain to my classmates the signs and symptoms of HIV in a patients’
body.

Organization: Spatial; topical; chronological

Major breakthroughs in HIV-AIDS treatment

To inform my classmates of the three new treatment options for HIV-
AIDS patients since 2010.

Organization: Chronological; topical

Chapter 7
Terrence could conceivably use all the different types of supporting ma-
terials, but since this is a persuasive speech, he should focus on the per-
suasive ones. Also, since he’s asking a lot of his fellow fraternity members
in terms of time commitment, he should be serious and do his homework.
Although Habitat for Humanity is well-known, many do not really know
what they do and how their “builds” work. He would need statistics as far
as numerical data on how many people in the area are helped by Habitat
and the costs involved, and what would be reasonable goals for the fund-
raiser. He should have testimony of people who work for the organization
and who have been helped. What else might help him be persuasive? Per-
haps examples of past open-mic nights that had earned good amounts of
money for a cause.

  • Introduction to Version 4.1 (2020) of Exploring Public Speaking
    • Authors and Contributors
  • Chapter 1: The Basics of Public Speaking
    • 1.1 – What is Public Speaking?
    • 1.2 – Anxiety and Public Speaking
    • 1.3 – Understanding the Process of Public Speaking
    • 1.4 – The Value of Public Speaking in Your Life
    • 1.5 – Getting Started in Public Speaking
  • Chapter 2: Audience Analysis and Listening
    • 2.1 – The Importance of Audience Analysis
    • 2.2 – Demographic Characteristics
    • 2.3 – Psychographic Characteristics
    • 2.4 – Contextual Factors of Audience Analysis
    • 2.5 – Listening in Public Speaking Settings
  • Chapter 3: Ethics in
    Public Speaking
    • 3.1 – Sources of Ethical Stances on
      Communication and Public Speaking
    • 3.2 – Credibility and Ethics
    • 3.3 – Plagiarism
  • Chapter 4: Developing Topics for Your Speech
    • 4.1 – Getting Started with Your Topic and
      Purpose
    • 4.2 – Formulating a Specific Purpose Statement
    • 4.3 – Formulating a Central Idea Statement
    • 4.4 – Problems to Avoid with Specific Purpose and Central Idea Statements
  • Chapter 5: Researching Your Speeches
    • 5.1 – Research
    • 5.2 – Accessing Information Through a Library
    • 5.3 – Research on the Internet
    • 5.4 – Conducting Your Own Research
  • Chapter 6:
    Organizing and Outlining Your Speech
    • 6.1 – Why We Need Organization in Speeches
    • 6.2 – Patterns of Organization
    • 6.3 – Connective Statements
    • 6.4 – Outlining
  • Chapter 7: Supporting Your Speech Ideas
    • 7.1 – Why Supporting Materials are Needed
    • 7.2 – Types of Supporting Materials
    • 7.3 – Attention Factors and Supporting
      Material
  • Chapter 8: Introductions and Conclusions
    • 8.1 – General Guidelines for Introductions and Conclusions
    • 8.2 – Structuring the Introduction
    • 8.3 – Examples of Introductions
    • 8.4 – Structuring the Conclusion
    • 8.5 – Examples of Conclusions
  • Chapter 9: Presentation Aids in Speaking
    • 9.1 – What Are Presentation Aids?
    • 9.2 – Functions of Presentation Aids
    • 9.3 – Types of Presentation Aids
    • 9.4 – Using Presentation Slides
    • 9.5 – Low-Tech Presentation Aids
  • Chapter 10: Language
    • 10.1 – What Language Is and Does
    • 10.2 – Standards for Language in Public Speaking
    • 10.3 – Developing Your Ability to Use Effective Language in Public Speaking
  • Chapter 11: Delivery
    • 11.1 – The Importance of Delivery
    • 11.2 – Methods of Speech Delivery
    • 11.3 – Preparing For Your Delivery
    • 11.4 – Practicing Your Delivery
    • 11.5 – What to Do When Delivering Your Speech
    • 11.6 – Expert Advice on the Voice from an Acting Instructor
  • Chapter 12: Informative Speaking
    • 12.1 – What is an Informative Speech?
    • 12.2 – Types of Informative Speeches
    • 12.3 – Guidelines for Selecting an Informative Speech Topic
    • 12.4 – Guidelines for Preparing an Informative Speech
    • 12.5 – Giving Informative Speeches in Groups
    • Sample Outline: Informative Speech on Lord Byron
    • Sample Outline: Informative Speech on Haunted Places in Gettysburg
  • Chapter 13: Persuasive Speaking
    • 13.1 – Why Persuade?
    • 13.2 – A Definition of Persuasion
    • 13.3 – Why is Persuasion Hard?
    • 13.4 – Traditional Views of Persuasion
    • 13.5 – Constructing a Persuasive Speech
    • Sample Outline: Persuasive Speech Using Topical Pattern
    • Sample Outline: Persuasive Speech Using Monroe’s Motivated Sequence Pattern
  • Chapter 14: Logical
    Reasoning
    • 14.1 – What is Correct Reasoning?
    • 14.2 – Inductive Reasoning
    • 14.3 – Deductive Reasoning
    • 14.4 – Logical Fallacies
  • Chapter 15: Special
    Occasion Speaking
    • 15.1 – Understanding Special Occasion Speeches
    • 15.2 – Types of Special Occasion Speeches
    • 15.3 – Special Occasion Language
    • 15.4 – Special Occasion Delivery
    • Conclusion
  • Appendix A: Cultural
    Diversity in Public
    Speaking
    • Benefits and Challenges
    • Implications
  • Appendix B: Succeeding as a College Student
    • Part 1: How To Be a College Student
    • Part 2: Learning to Learn
    • Part 3: Reading Your Textbooks and Other
      Resources
    • Part 4: Effective Memorization
    • Part 5: Test Anxiety/Speech Anxiety
    • Part 6: Test-taking
    • Part 7: Avoiding Plagiarism
  • Appendix C: Public Speaking Online
    • Preparation for Online Speaking
    • During the Web Speech
    • Ending
    • Speaking for an Online Class
    • Conclusion
  • Appendix D: Funny Talk: The Art and Craft of
    Using Humor in Public Address
    • Humor and Audiences: Positives and Negatives
    • Humorous Speaking Tips
  • Appendix E: APA Citation
    • E.1 – Citation
    • E.2 – When to Cite
    • E.3 – Elements of citation
    • E.4 – APA Resources
    • E.5 – Reference List
  • Appendix F: Research with Dalton State Library Resources
    • “GIL-Find,” the Library Catalog
    • GALILEO
  • Appendix G: Glossary
  • Appendix H: References
  • Appendix I: Sample
    Outlines and Formats
    • Informative Speech on Types of Coffee Around the World
    • Persuasive Speech on Reading During Leisure Time
    • Sample Format 1
    • Sample Format 2
    • Sample Format 3
  • Appendix J: Case Studies
    • Chapter 3
    • Chapter 4
    • Chapter 6
    • Chapter 7

Argumentation & Debate, Toulmin Model, & Case Construction

Abdullah Salehuddin |PhD Student

Today’s Agenda

Argumentation and Debate?

Toulmin Model

Affirmative vs Negation Case

01

02

03

What is argumentation and debate?

01

Argumentation

Argumentation – reason giving in communicative situations by people whose purpose is the justification of acts, beliefs, attitudes, and values

Good reasons – reasons which are psychologically compelling for a given audience, which make further inquiry both unnecessary and redundant—hence justifying a decision to affirm or reject a proposition

Why is argumentation important in various contexts?

A law or policy we want to change or advance

Online conversations around heated topics like politics

How do advertisers

Debate

Debate – the process of inquiry and advocacy; the seeking of a reasoned judgment on a proposition

Critical thinking – the ability to analyze, criticize, and advocate ideas; to reason inductively and deductively; and to reach factual (or judgmental) conclusions based on sound inferences drawn from unambiguous statements of knowledge or belief

Rhetoric – a universal art of winning the mind by arguments, which means not merely arguments in the courts of justice, and all other sorts of public councils, but in private conference as well (Plato)

***Rhetoric as a discipline has evolved since antiquity to focus on meaning-making through various theoretical and methodological approaches

Online conversations around heated topics like politics

How do advertisers

4 Functions of Rhetoric

(1) Prevents the triumph of fraud and injustice

(2) Method of instruction for the public

(3) Helps visualize both sides of a given case/argument

(4) Means of defense

Ex.  forensics, CSI, court cases. etc.

Ex.  pedagogical use of theories

Ex.  counterargument (i.e., “While opponents of this view might say…”

Ex.  refutation (i.e., “My opponent’s argument against my claim is unwarranted because…”)

Online conversations around heated topics like politics

How do advertisers

Academic Debate & Values

Academic debate – a debate conducted under the direction of an educational institution for the purpose of providing educational opportunities for its student

Values of debate:

Preparation for (1) effective participation in democratic society and (2) leadership

-research, innovation, etc.

Development in (3) critical thinking, (4) active listening, (5) analytical responding

-fast-paced nature of debate, sharpening impromptu speaking

Enhances (6) personal expression and (7) problem-solving skills

-identify issues with status quo

Online conversations around heated topics like politics

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Ethical Standards for Debate

(1) importance of competition must be kept in perspective

(2) honesty and integrity should be maintained at the highest levels

(3) debaters MUST treat each other with respect

-attack arguments/evidence, NOT YOUR PEERS

(4) evidence standards require complete source citations and verbatim quotation

Online conversations around heated topics like politics

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Toulmin Model

02

Toulmin Model of Argument

Claim – the conclusion we are trying to establish by our argument

Grounds – evidence establishing the foundation of the claim (general)

Warrants – underlying reasoning advanced to justify the move from grounds to claim (specific)

Backing – additional evidence to support warrant

Potential rebuttals – introduction of evidence to weaken or destroy another’s claim

A model for understanding the structural mechanism through which practical reasoning occurs in any argument

Online conversations around heated topics like politics

How do advertisers

Basic Model of Argument

Claim – the conclusion we are trying to establish by our argument

Grounds – evidence establishing the foundation of the claim

Warrants – underlying reasoning advanced to justify the move from grounds to claim

Backing – additional evidence to support warrant

Potential rebuttals – introduction of evidence to weaken or destroy another’s claim

Dogs are the greatest pets

A great pet is intelligent, obedient, and loving

Dogs are perceptive, easily trained, and very affectionate

Basic Model of Argument

Claim – the conclusion we are trying to establish by our argument

Grounds – evidence establishing the foundation of the claim

Warrants – underlying reasoning advanced to justify the move from grounds to claim

Backing – additional evidence to support warrant

Potential rebuttals – introduction of evidence to weaken or destroy another’s claim

Dogs are the greatest pets

A great pet is intelligent, obedient, and loving

Dogs are perceptive, easily trained, and very affectionate

Basic Model of Argument

Claim – the conclusion we are trying to establish by our argument

Grounds – evidence establishing the foundation of the claim

Warrants – underlying reasoning advanced to justify the move from grounds to claim

Backing – additional evidence to support warrant

Potential rebuttals – introduction of evidence to weaken or destroy another’s claim

Dogs are the greatest pets

A great pet is intelligent, obedient, and loving

Dogs are perceptive, easily trained, and very affectionate

Basic Model of Argument

Claim – the conclusion we are trying to establish by our argument

Grounds – evidence establishing the foundation of the claim

Warrants – underlying reasoning advanced to justify the move from grounds to claim

Backing – additional evidence to support warrant

Potential rebuttals – introduction of evidence to weaken or destroy another’s claim

Dogs are the greatest pets

A great pet is intelligent, obedient, and loving

Dogs are perceptive, easily trained, and very affectionate

Dogs are the greatest pets

A great pet is intelligent, obedient, and loving

Dogs are perceptive, easily trained, and very affectionate

These traits are why dogs are widely used as service animals

Claim – the conclusion we are trying to establish by our argument

Grounds – evidence establishing the foundation of the claim

Warrants – underlying reasoning advanced to justify the move from grounds to claim

Backing – additional evidence to support warrant

Potential rebuttals – introduction of evidence to weaken or destroy another’s claim

Adding Complexity to Model

Dogs are the greatest pets

A great pet is intelligent, obedient, and loving

Dogs are perceptive, easily trained, and very affectionate

These traits are why dogs are widely used as service animals

Adding Complexity to Model

Claim – the conclusion we are trying to establish by our argument

Grounds – evidence establishing the foundation of the claim

Warrants – underlying reasoning advanced to justify the move from grounds to claim

Backing – additional evidence to support warrant

Potential rebuttals – introduction of evidence to weaken or destroy another’s claim

Group Activity

Get into groups of 4-6 students

Make an argument about any social phenomenon (in 5 minutes)

Each student should produce one piece of the Toulmin model

Argument must, at least, include four dimensions of the model

-claim, grounds, warrant, backing, & rebuttal

Audience members may present one rebuttal per group

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Affirmative vs Negation

03

Policy Debate:
One Resolution, Two Sides

Two Sides

Policy debate – debate between two teams on opposite sides advocating for or against a specific resolution grounded in policy change

Resolution – a policy proposition that debaters may agree or disagree with

Negation Side

-disagrees with resolution/ affirmative’s solvency plan

Affirmative Side

-agrees with the resolution

Online conversations around heated topics like politics

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General Structure of Debate

Online conversations around heated topics like politics

How do advertisers

General Structure of Debate

Online conversations around heated topics like politics

How do advertisers

General Structure of Debate

Online conversations around heated topics like politics

How do advertisers

First Half of Debate

Debate Responsibilities:
First Half of Debate

1st Affirmative Constructive (1AC)

Define key terms in resolution

Prove the harm

-impact, qual sig., & quant sig.

Prove the inherency (i.e., imminent harm)

-structural vs attitudinal

Prove solvency (i.e., plan to resolve harm)

-comparative advantage of plan

-plan must solve the problem

Prove advantages

-cost-benefit analysis

***This speech is the only pre-written case/argument***

1st Negative Constructive (1NC)

Re-define key terms (if not satisfied with 1AC’s definitions)

Overview of the negative position (accounting for the same factors as 1AC)

Attack topicality

-or whether 1AC’s arguments precisely focused on the topics of the resolution

Present off-case arguments

-any objections to 1AC’s values, objectives, advantages?

Refute on-point case/arguments

-poke holes in the claims, grounds, warrants presented by 1AC

***This speech is extemporaneous***

Online conversations around heated topics like politics

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Debate Responsibilities:
First Half of Debate (Cont.)

2nd Affirmative Constructive (2AC)

Respond to 1NC’s topicality argument

Answer all off-case arguments

-dropping arguments will negatively impact debate outcome

Answer on-point case attacks

-use logic/evidence to refute

-dropping arguments will negatively impact debate outcome

Add new impacts or arguments to 1AC’s first constructive

-expand arguments, supply more grounds, warrants, backing, etc.

***This speech is extemporaneous***

2nd Negative Constructive (2NC)

Respond to 2AC’s arguments

-refute any illogical counterarguments or weak evidence

Reestablish the initial negation claims

-restate position and why it matters more or is more accurate than opponent

Add to or magnify the negative argument

-present additional grounds, warrants, backing for 1NC’s initial arguments

-intensify the impacts/effects of proposed plan/side

***This speech is extemporaneous***

Online conversations around heated topics like politics

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Second Half of Debate
(new claims/arguments CANNOT be advanced)

Debate Responsibilities:
Second Half of Debate

1st Negative Rebuttal (1NR)

Respond to 2AC’s arguments

-refute any illogical counterarguments or weak evidence

Reestablish the initial negation claims

-restate position and why it matters more or is more accurate than opponent

Add to or magnify the negative argument

-present additional grounds, warrants, backing for 1NC’s initial arguments

-intensify the impacts/effects of proposed plan/side

***This speech is extemporaneous***

1st Affirmative Rebuttal (1AR)

Refute the negative’s off-case arguments

-refute any illogical counterarguments or weak evidence

Refute the negative’s on-case arguments

-restate position and why it matters more or is more accurate than opponent

Extend case claims from 2AC

-present additional grounds, warrants, backing for 1NC’s initial arguments

-intensify the impacts/effects of proposed plan/side

***This speech is extemporaneous***

Online conversations around heated topics like politics

How do advertisers

Debate Responsibilities:
Second Half of Debate (Cont.)

2nd Negative Rebuttal (2NR)

Begin with overview, previewing reasons to vote for the negation side

Reestablish the most important arguments in the negative’s case

-some arguments may have collapsed due to refutation – adjust in this speech to capture valid ones

Conclude by presenting the best reasons to justify a decision for the negation side

-identify validity of arguments

-weaknesses of opponents’ arguments

***This speech is extemporaneous***

2nd Affirmative Rebuttal (2AR)

Begin with overview, previewing reasons to vote for the negation side

Refute off-case attacks by 2NR

Extend affirmative case

Conclude by presenting the best reasons to justify a decision for the negation side

-identify validity of arguments

-weaknesses of opponents’ arguments

***This speech is extemporaneous***

***This is also the most dangerous speech, but why?***

Online conversations around heated topics like politics

How do advertisers

Thank You!

*Feel free to e-mail me

*Talk after lectures

*Attend office hours on Mondays

CREDITS: This presentation template was created by
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Chapter 1: The Basics of Public Speaking

The Open Educational Resource College Public Speaking Textbook

Exploring Public Speaking, v. 4.1 (2020)

Share something positive and negative about your week to a peer

Roses n Thorns

Outline Of Topics

What IS public speaking?

ANXIETY and Public Speaking

Understanding the PROCESS of Public Speaking

The VALUE of Public Speaking

GETTING STARTED in Public Speaking

Chapter 1

Overview

What/Who Do You Think About When You Think Of A Public Speaker?

The US PRESIDENT delivering an address?

A SALES REP seeking to persuade clients?

Your MINISTER, PRIEST OR RABBI?

Your PROFESSOR?

A dramatic COURTROOM scene?

POLITICIANS debating before an election?

A COMEDIAN doing stand up?

Think About It!

ALL of these represent public

speaking in different forms!

And, What About YOU?

It is often REQUIRED for college degrees.

You may have MIXED EMOTIONS about taking this course.

You may already have SOME EXPERIENCE from high school or other activities.

This might be a course you just want to GET THROUGH.

Think About It!

These are all COMMON!

What IS public speaking?

It is an ORGANIZED and INTENTIONAL means to INFORM, ENTERTAIN OR PERSUADE a GROUP of five or more people through WORDS, PHYSICAL DELIVERY and/or VISUAL/AUDIO AIDS.

What IS public speaking?

It is an ENLARGED CONVERSATION with a PURPOSE (Entertain, Inform, Persuade) that is HIGHLY ORGANIZED and DEPENDENT

ON RESOURCES outside your own personal experience.

According to most studies, people’s NUMBER ONE FEAR IS PUBLIC SPEAKING. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.

(Garber, 2018)

MOST PEOPLE DO NOT SUFFER FROM GLOSSOPHOBIA

Anxiety: The GOOD News!

That is, a SEVERE fear of public speaking. Most people have anxiety that is lower than a true phobia.

ALL OR NOTHING thinking

OVERGENERALIZATION of experiences

“FORTUNE TELLING”

FIXED MINDSET about our intelligence, skills and learning ability

FEAR OR FAILURE and rejection

Anxiety Normally Comes From…

Most People Don’t Suffer From Glossophobia

Anxiety: MORE

GOOD News!

FOCUS on the MESSAGE itself and BE REALISTIC about your experience and what’s at stake.

You Can Help Yourself By Mentally Preparing

EAT PROTEIN rather than food with high sugar content

SLEEP WELL the night before

WEAR COMFORTABLE (but appropriate!) CLOTHING

Utilize STRETCHING techniques

You Can Also Physically Prepare Beforehand

Anxiety: EVEN MORE

GOOD News!

Know the VENUE, CIRCUMSTANCE and AUDIENCE. ARRIVE EARLY!

Understanding The Context Will Help

Do NOT procrastinate.

PRACTICE will help.

Remember you NEVER LOOK AS NERVOUS AS YOU FEEL!

Your AUDIENCE is rooting for you to DO WELL.

Use POWERFUL MOVEMENTS to help you GAIN CONFIDENCE.

Be Well Prepared

COMMUNICATION is PROCESS that includes the following

PUBLIC SPEAKING

Channel

Noise

Feedback

Outcome

People

Context

Message

1:  People

These are the people who start communication.

There Are SENDERS

So, the sender becomes the receiver!

But Then, They EXCHANGE ROLES

Those are the people communication is directed to.

And There Are RECEIVERS

2: Context

What happened between the sender and receivers before the speech?

We Must Look At HISTORY

How do the sender and receiver know each other and in what kind of hierarchy? Where is the speech taking place?

As Well as RELATIONSHIPS and PHYSICAL ENVIRONMENT

What is the racial, ethnic, religious and/or regional influences on the speaking situation? Is the speech taking place at a shrine or monument?

And Consider CULTURAL INFLUENCES

3:  Message

That’s what happens in a conversation.

Messages Can Be Informal And Spontaneous

What is the content? What does the speaker want to say and have the receiver remember?

But The Message Is What Is Being Conveyed

That’s a speech.

Or They Can Be Formal, Intentional And Planned

4: Channel

A CHANNEL Is How a MESSAGE Gets From The SENDER To The RECEIVER.

Both have an impact on communication.

It Can Be VERBAL Or NONVERBAL

Face-to-face adds to urgency, immediacy and the “linear” nature of the communication.

It Can Be FACE-TO-FACE And IMMEDIATE As Opposed To MEDIATED (Through A Computer Or Phone)

Just like a boat needs a channel to get through, so does a sender to get their message across!

5: Feedback

Feedback Is How A RECEIVER RESPONDS To The Sender

The receiver can provide intentional OR unintentional nonverbal feedback.

Or It Can Be NONVERBAL

So, the receiver can actually say something. In this case, that means it’s also intentional.

It Can Be VERBAL

It is used to evaluate the effectiveness and decide next steps in the interaction.

6: Noise

NOISE Is Anything That INTERFERES With THE MESSAGE. It Can Be Contextual.

This includes stressors, anxieties, past experiences, etc.

Or It Can Be PSYCHOLOGICAL

There could be real noise like fire alarms or phones beeping or even talking.

It Can Be PHYSICAL

Something in the room or environment can interrupt the message.

Internal or external.

7: Outcomes

OUTCOMES Are The RESULTS

Will your audience remember this long after your speech has ended?

They Can Also Be LONG- OR SHORT-TERM

Will your audience think about what you said or might they actually go and DO something?

OUTCOMES Could Be INTERNAL Or EXTERNAL

Did your audience learn something or find your argument of interest?

What is the VALUE of Studying Public Speaking?

Helps Build DESIRED COMMUNICATION SKILLS For The Workplace

Will Give A SOLID FOUNDATION For Other Classes Where Presentations Are Expected

A Background In Public Speaking Will Also Help With The Following PERSONAL SKILLS:

Honing CRITICAL THINKING AND LISTENING skills

Gaining CONFIDENCE AND OVERCOMING FEARS

Finding your VOICE

INFLUENCING your world

Making NEW FRIENDS

To Get Started: Remember These Principles

TIMING Is Everything

Comply with ALL TIME LIMITS.

Public Speaking Requires MUSCLE MEMORY

Just like perfecting a free throw or a kick, public SPEAKING REQUIRES PRACTICE.

It Involves a CONTENT and RELATIONSHIP dimension

Remember to build TRUST, RESPECT, and CREDIBILITY.

Remember These Additional Starting Principles

EMULATE Don’t IMITATE

LEARN from those who do well, but don’t try to BE them.

Remember THE POWER of a STORY

Stories help CREATE EMOTIONS and that will help your audience remember.

BUILD on STRENGTHS

Address any weaknesses.

Please message your instructor with any questions!

THAT CONCLUDES CHAPTER 1!

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